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Introduction to Fashion Design and Merchandising

FCS 208
Genet Orme
Monday/Wednesday 12:45-1:45 Clarke 323
Winter 2017 Course Outline

Prerequisites: None
Credit Hours: 2
Office and Phone: Clark Bldg., Second Floor, Room 223K
Telephone/Voice Mail: (208) 496-4017
E-mail: ormeg@byui.edu
Office Hours: Monday, and Wednesday 2:00 p.m. to 4:00 p.m. or by appointment.

Text: Fashion Marketing and Merchandising, 4th Edition


By Mary Wolfe, Goodheart-Willcox Company
ISBN: 978-1-61960-492-6

Course Goal: Students will gain an understanding of the basics of fashion design and
merchandising, and develop a business plan for marketing their personal skills and abilities in the
area of fashion.

Course
Objectives: Students will:
 Identify fashion designers and their impact on the history and
evolution of fashion.
 Understand basic fashion terminology and design details.
 Recognize the use of textiles and the principles and elements of
design in fashion
 Explore career options in the fashion industry.
 Explain fashion marketing strategies that impact families and
individuals.
 Examine entrepreneurship opportunities in the fashion industry and
develop a fashion marketing business plan.
.
Attendance: Attendance is extremely important. Roll will be taken at the beginning of
each class. Leaving early will be counted as an absence. With holidays, there are 25
days of class. After 3 absences your grade will automatically drop to an A- (providing
everything else is “A” quality). After 6 classes, you will fail the class (this constitutes 25%
of the class). If you are going to be absent, you will need to email me ‘before’ class, or
the work due for that day will be late. Assignments will be due at the “beginning” of class
on the assigned due date. Late projects will be accepted for full credit only with prior
approval. Late assignments turned in with no prior notice will only be accepted for the
credit listed below

Grading: The final course grade will be based on assignments, attendance, and
participation. A letter grade will be based on the following percentile:

94-100% A 74-76% C
90-93% A- 70-73% C-
87-89% B+ 67-69% D+
84-86% B 64-66% D
80-83% B- 60-63% D-
77-79% C+ Below 60% F

Evaluation: All assignments are submitted to the instructor at the beginning of class
on the specified dates in the course outline. A project is considered late
if you are not on time, in class, when projects are asked for. Late work
loses:
10% the first 24 hours
20% if turned in on day 2-7 after it is due
50% if turned in on day 8-14 after it is due
Not accepted after two weeks
No late work accepted the last week of the semester.

Quizzes: Quizzes are open book, timed and taken in I-Learn before the in-class
discussion on the chapter reading. You will have two chances to take
each quiz. There are no makeup quizzes! I will drop your two lowest
quizzes at the end of the semester. If you have any questions about the
quizzes, please e-mail me or bring them to class on the day the quiz is
due.

Support Services: It is the student's responsibility to disclose to the instructor and the
Services for Students with Disabilities Office, 158 McKay Library, 208-
496-9210, any special need she/he may have before the end of the first
week of class. Services are coordinated with the student and instructor
by this office.

Course Outline:

DATE PREPARATION TEACH ONE PONDER/ PROVE


ANOTHER - LECTURE LAB
Week 1 Jan. 5 No Class

Week 2 Jan. 9 Read Ch. 1-2 Introduction/Syllabus Quiz: Ch. 1 & 2


Meaning of Clothing and
Fashion Due: Fads vs.
Fashion Movement Classics Assign.
Fashion Cycles
Jan. 11 Basic Design Details Due: Fads vs.
Collars, Necklines, Classics Assign.
Sleeves, Jackets and Work on Design
Tops Coats, Dresses, Details Assignment
Skirts, Pants, Details
Week 3 Jan. 16 Read Chapter 7 Textile Fabrics & Quiz: Ch. 7
Finishes Work on Fashion
No Basics Assignment
Class
Textile Fibers and Yarns Due: Design Details
Jan. 18 Read Chapter 6 Assignment
Quiz: Ch. 6
Work on Fashion
Basics Assignment
Week 4 Jan. 23 Read Chapter 8 Elements of Design Quiz Ch. 8 (p. 150-
161)
Work on Fashion
Basics Assignment
Jan. 25 Principles of Design Quiz Ch. 8 (p. 161-
167)
Assign groups for Work on Fashion
Fashion History Report Basics Assignment
Week 5 Jan. 30 Read Chapter 9 History of Fashion – Quiz – Ch. 9
Introduction
Feb. 1 History of Fashion Due: Fashion Basics
Assignment
Week 6 Feb. 6 Submit Power point 1890-1900 Fashion History
for Fashion History 1900-1910 Presentations
24 hours before 1910-1919
your presentation
Feb. 8 Fashion History 1920-1929 Fashion History
1930-1939 Presentations
1940-1949

Week 7 Feb. 13 Fashion History 1950-1959 Fashion History


1960-1969 Presentations
1970-1979
Feb.15 Fashion History 1980-1989 Fashion History
1990-1999 Presentations

Week 8 Feb. 20 Fashion History


No School – Pres.
Day

Feb. 22 Read Ch. 3 and 4 Due: Fashion


Basic Economic History Summary
Concepts; Substance of Quiz: Ch. 3-4
the Fashion Industry

Week 9 Feb. 27 Read Chapter 5 Satisfying the Fashion M Quiz: Ch. 5 Due:
Market/Research, How to Trade Association
create a fashion and Publication
marketing survey
Mar. 1 Read Chapter 10 Ready to Wear Quiz: Chapter 10
Final Project Fashion Survey
Guidelines Assignment

Week 10 Mar. 6 Read Chapter 12 The Retail Segment Quiz: Chapter 12


Due: Final Project -
Brand Name, Tag
Line and Designer
Information
Mar. 8 Read Chapter 14 Retail Merchandise Quiz: Chapter 14
Final Project -
Anticipated market,
flyer, features and
options
Week 11 Mar.13 Read Chapter 16 Merchandise Buying Quiz: Chapter 16
Final Project-
Budget

Mar. 15 Read Chapter 18 Successful Selling Quiz: Chapter 18


Final Project -
Display options and
price list
Week 12 Mar. 20 Read Chapter 21 Fashion Promotion Quiz: Chapter 21
through Advertising Final Project -
Order Form and
Availability
Mar. 22 Read Chapter 22 Visual Merchandising Quiz: Chapter 22
Critique business plans Fashion Ad
/Business Card
Week 13 Mar. 27 Read Chapter 24 A Global Perspective Quiz: Chapter 24
Questions from
videos
Mar. 29 Create a poster for a Present Business Plan
fashion related Last Day of Class
business, along with
a written business
plan
Week 14 Apr. 3 Create a poster for a Present Business Plan
fashion related Last Day of Class
business, along with a
written business plan
Apr. 5 Last day of
presentations
Note: The instructor reserves the right to make any necessary and appropriate changes to
the course outline to enhance student learning.