Beruflich Dokumente
Kultur Dokumente
Pre-requisites:
None
Lecturers:
1
(1) Course Code : EPPM2014
(5) Synopsis :
Business Communication teaches the students to improve their communication skills as the
main basis of their career success. This course enables students to understand the factors
that influence the effectiveness of business communication. They are taught various
elements of communication skills such as intercultural communication as well as verbal and
non-verbal messages. Students will become knowledgeable to communicate in various job
situations, work in teams, think critically and use technology to communicate effectively and
productively. They will be given the platform and guidance in the form of industrial
collaboration, in building resume and video resume, hence being ready to participate in
mock interview.
(7) References :
https://login.cengagebrain.com/course/E-X7FG3439PE2Y3
Bovee, C. & Thill, J. (2015), Business Communication Today, 13th Edition. Singapore:
Pearson
Locker, K.O. & Kaczmarek, S. K. (2013) Business Communication: Building Critical Skills.
6th Edition. Singapore: McGraw Hill.
Oliu, W.E, Brusaw, C.T & Alred, G.J. (2012), Writing That Works: Communicating Effectively
on the Job, 11th Edition. Boston: Bedford-St. Martins.
Williams, K., Krizan, A., Merrier, P., & Logan, J. & (2011), Communicating in Business. 8 th
Edition. Singapore: South-Western.
2
(8) Learning Outcome Matric / Matriks Hasil Pembelajaran:
Taxonomi
Teaching Method /
HPP 2
HPP 3
HPP 4
HPP 5
HPP 6
HPP 7
HPP 8
HPP1
Course Learning Outcome / Evaluation /
No. Kaedah
Hasil Pembelajaran Kursus Penilaian
Pengajaran
1 Explain the definition and basic principles of business C2 X Lecture and Quiz and Tests
communication discussion
2 Design effective business communication messages X Lecture, PBL and Project report and
P3 discussion presentation
HPP1 Menunjukkan pengetahuan dan kefahaman dalam ilmu pengurusan dan persekitaran perniagaan.
HPP2 Mempamerkan kemahiran praktikal yang relevan dalam mengurus organisasi.
HPP3 Menunjukkan kemahiran sosial dan tanggungjawab yang konsisten dengan etika pengurusan
HPP4 Melaksanakan dan menyempurnakan tugas berdasarkan nilai dan sikap yang profesional
HPP5 Mengaplikasikan kemahiran berkomunikasi dan kepimpinan yang berkesan untuk menyempurnakan tugasan secara berkumpulan.
HPP6 Menggunakan konsep pengurusan organisasi dalam proses pembuatan keputusan dan penyelesaian masalah organisasi.
HPP7 Mengaitkan ilmu dan amal bidang pengurusan dalam pembelajaran sepanjang hayat.
HPP8 Mempamerkan kemahiran keusahawanan yang kreatif dan inovatif.
3
(9) Learning Plan / Rancangan Pembelajaran:
4
(10) Course Evaluation Plan / Pelan Pentaksiran Kursus
Evaluation component
Assignments
Course Learning Outcome (CLO) HPP/
(Resume:10, Video
At the end of the semester, the Taxonomy Indicator
Item Resume;15, Mock Report and project
student will be able to : Tests
Interview:15, presentation
Persuasive
Presentation:10)
1. Explain the definition and basic 2C2
principles of business 30
communication
TOTAL 50 30 20