OVERVIEW

● Management of Information
● Social Media Management
● Project Management
● Entrepreneurial Aspects/Potentials of/in Communication

OUTPUTS
● Communication Audit (not money, checking balance of the communication dynamics of
an organization/research on effectiveness of communication within the organization)
● Social Media Analysis (studying the different social media accounts of different
organizations)
● Actual Project Management (Plans concerning stakeholders)

WHAT IS MANAGEMENT
“Management is an art of getting things done through and with the people in formally organized
groups.”

“It is an art of creating an environment in which people can perform and individuals and can
cooperate towards attainment of group goals.”

“Management is an art knowing what to do, when to do and see that it is done in the best and
cheapest way.”
- F.W. Taylor

Management can be defined in detail in following categories: (PADGSAP)

● Management as a Process
● Management as an Activity
● Management as a Discipline
● Management as a Group
● Management as a Science
● Management as an Art
● Management as a Profession

According to Henry Fayol, to manage is to: (FPOCC)

● Forecast
● Plan
● Organize
● Command
● Control

According to Koontz & O’Donnel: (POSDC)

● Planning
● Organizing
 ● Staffing
● Directing
● Controlling

PLANNING - the basic function of management

- According to KOONTZ, “Planning is deciding in advance what to do, when to do, & how
to do. It bridges the gap from where we are & where we want to be.”
● Deals with chalking out on a future course of action & deciding in advance the most
appropriate course of actions for achievement of pre-determined goals.
● Is determination of courses of action to achieve desired goals.
● Is a systematic thinking about ways & means for accomplishment of pre-determined
goals.
● Is necessary to ensure proper utilization of human & non-human resources.
● It also helps in avoiding confusion, uncertainties, risks, wastages, etc.

Possible Projects:
● Workshop
● Seminar
● Competition
● Research
● Homecoming
● Print Project
● Website
● Outreach

01/29

PLANNING -

ORGANIZING - Sort, Collect, Identify, Arrange — Resources

STAFFING - people, identifying/selecting/hiring/recruiting

DIRECTING - ordering, commanding, instructing

CONTROLLING - making sure things are on the right track.

Communication Management
- its empirical for an organization (profit or non-profit) to have a proper communication
management.
- Proper Communication Management guarantees one step closer to achieving the
organization’s benefits.
 - An effective communication management is considered to be a lifeline for many projects
that an organization undertakes as well as any department of the organization.

WHAT IS COMMUNICATION MANAGEMENT?

- is the systematic planning, implementing, monitoring, and revision of all the channels of
communication within an organization, and between organizations.
- refers to a systematic plan, which implements and monitors the channels and content of
communication.
- pertains to the systematic planning, implementation, monitoring, and control of project
communications activities.
- it includes the organization and dissemination of new communication directives
connected with an organization, network, or communications technology.

ASPECTS OF COMMUNICATION MANAGEMENT INCLUDE:

1. Developing corporate communication strategies

2. Designing internal and external communications directives (ex. communication efforts;
employee communications/relations)
3. Managing the flow of information including online communication

Corporate Communication Strategy - is defined as a specific strategy developed in the

organization and aimed at implementing core company goals, mission, vision, and achieve long-
lasting success.

The Disruption Company // TBWA Santiago Mangada Puno

Corpoeate Communication Strategy Model
 - Systematic planning, implementation monitoring, and control of project communication
act.
- Includes organization and dissemination of new communication directives connected
with an organization networks, or communications technology.

Aspects of Communication Management

Developing Corp. Communication strategies

02/12

COMMUNICATION AUDIT - is a regular, extensive, problem-oriented analysis if communication

structures, patterns and behavior within an organization.

Basic Concepts In Corporate Communication

● COMMUNICATION STRUCTURE - repetitive patterns on networks of communication
exchange.
● COMMUNICATION FLOW AND EXCHANGE - direction of information flow,
communication climate, and audience reach.
● MESSAGE QUALITY - nature of messages or information being disseminated.
● Communication Channels
 ● Communication Load
● AMOUNT OF TIME AND EFORT SPENT IN PROCESSING INFORMATION
● COMMUNICATION RATES
● TIME IT TAKES MESSAGES TO FLOW AND REACH INTENDED DESTINATIONS

Project Communication Management

● It is the action element, the integrator of the process of putting the project together.
● The project manager conducts the multidisciplines of the design and construct team.

Project Communication Management

They communications activities involved in this process may often have many potential
dimensions that need to be considered, including but not limited to.

1. Internal (within the project)

2. External (Customer, Vendor, other, Projects, organizations, public)
3. Formal (Reports, minutes, briefing) and Informal (email, memos)
4. Verticals (Up and Down the organizations) and Horizontal (with peers)
5. Official (Newsletter, Annual Report)

The reason for planning communication is to determine and answer four fundamental project
management questions:
- Who needs what information?
- When do they need the information?
- In what modality is the information needed?
- Who will provide the information?

Plan Communications Management - is the process kf developing an appropriate approach

and plan for project communications based on stakeholders’s information needs, and
requirements, and available organizational assets.

Project Management To Communication Management

Inputs Tools and Techniques Outputs

Project Management Plane Communication requirements Communications

analysis management plan

Stakeholder Register Communication technology Project documents updates

Enterprise Communication Models

Organizational Process Communication Methods

Assets

Meetings
Communication Management
- Both master and servant of project control.
- It is the essential element of project management.
- Without the benefit of a good communications management system, the processes
involved in the development of a project from conception to completion can be seriously
constrained.

The Five W’s of Communication Management:

These are crucial and these need to be addressed for a project or organizational function to be
successful, by means of an effective communication management.

1. What information is essential?

2. Who requires information and what type of information is needed?
3. What is the duration of time required for the information?
4. What type or format of information is required?
5. Who are the person/s responsible for transmitting the collated information?

The five W’s in communication management are only the guidelines. Therefore