FACULTY OF MECHANICAL ENGINEERING

BTMW 4012 TECHNOLOGY ENTREPRENEURSHIP

BMCG (SECTION 9)
GROUP ASSIGNMENT: BUSINESS PLAN
COMPANY: EZ WATER MANAGEMENT SDN. BHD.

GROUP MEMBERS: MATRIC NO:

NUR FARAH HANI BINTI NOR ALZAHARI B041520014
AMIRUL IDDHAM BIN AHMAD FUAD B041520024
ZARIF HASIF BIN TERMITI B041520026
CHUA LIAN KAI B041520019
MUHAMMAD NASRULLAH BIN MOHD NASIR B041520012
MOHD SUKRI BIN MOH JAA’FAR B041520008

SUBMITTED TO: DATE OF SUBMISSION:

MADAM NOR RATNA MASROM MAY 23rd, 2018

SECTION 1
 EXECUTIVE SUMMARY

Nowadays, rain water filter in markets require users to switch on the system first before
the filter can start to operate. The consumption of electrical energy for a rain water filter to
operate increases the electric bill for a house that use this technology which is not efficient for
domestic uses only. The most frequent problem that occurs in rain water filter system is when it
gets clogged with trashes that enters the system and cause the functional failure of the whole
system.
This business plan includes a proposal for a product known as “Self-Cleaning Rain Water
Filter” (Secrawfil) that will improve the current rain water filters products available in markets
today. Secrawfil is a type of rain water filter that different from others due to its ability to clean
the inner system by itself without the need of frequent maintenance as other products required to.
The product will be developed and installed outside of the customers’ house or office for
domestic uses as cleaning, toilet flushing and irrigation system.
The Secrawfil will operate automatically when rain enters the system. It does not require
any electrical energy for the system to start operating and clean itself from trashes and foreign
objects because it only uses the gravitational force for the system to work automatically. A fan is
installed within the system which is attached with brushes that will push away the foreign objects
when the rain forces the fan blades to make the shaft rotate.
The target customers that this product will be sold to are those who want to cut down
their electric and water bills, the people who are concern about saving the energy for future
generation and also for those who like to have the automated products running in their homes.
This product will fulfill the users demand regarding the current rain water filter products
available in market nowadays.
The company will strengthen up the business within the Peninsular of Malaysia before
enlarging the coverage to other countries in Southeast Asia in 2022. The Board of Directors have
seen the potential of this product and set the target for the business to grow bigger within these
initial years.
SECTION 2
INTRODUCTION TO THE COMPANY
 Ez Water Management Sdn. Bhd made collaboration with contractors for the product
development. The company focus on designing and developing products that save the energy in
their operations. This self-cleaning rain water filter will let the users experience the better way to
save money while at the same time, saving the energy for the future generation.

2. 1 Company background
This company will be set up in February of 2019 right after a complete discourse between
the shareholders in regards to the bearing of the company that brings the aim to diminish the
current issues face by users of the current products in market. The shareholders comprises of six
people who are ready to start a new experience in business field that uses the knowledge in
engineering and technology to develop and sell the product to the customers.
The challenges in developing the product came when it involved the search of suppliers
for components and parts that need to be installed according to the design that has been made.
The design stage also came into many various trial and error process where it must fit the needs
of customer with the availability of the components and parts suppliers that have correct
specification and can supply in the large quantity required in development process later.
It tooks one year and a half for the company to reach the target after all the experiences
gaining process which involved all the shareholders to put themselves in many roles to ensure
they know all the processes from designing to selling the product to the customers. Currently,
they are 30 customers who agreed to install the Secrawfil in their homes and offices around
Malaysia. The company has target to increase the number of employees for installation of the
technology and for marketing department for a couple of years ahead.

Figure 2. 1: Company logo.

Table 2. 1: EZ Water Management Sdn. Bhd. company background.

 Company Background

Name EZ Water Management Sdn. Bhd.

Vision To design and develop eco-friendly product

Mission To improve current products based on users’

demands

Motto Develops Better Future

Registration No. 4567891-D

Permanent Address Free Trade Zone Batu Berendam, Batu

Berendam, Melaka

Correspondence Address Free Trade Zone Batu Berendam, Batu

Berendam, Melaka

Telephone No. 06-1234567

Fax No. 06-1234568

Form of Business Partnership

Main Product Self-cleaning Rain Water Filter

Main Activity Design, Develop, Install, Sell, Maintain

Registration Date 7 January 2017

Starting Capital RM300,000

Capital Investment Nur Farah Hani Binti Nor Alzahari (50%)

Amirul Iddham Bin Ahmad Fuad (10%)
Muhammad Nasrullah Bin Mohd Nasir (10%)
Chua Lian Kai (10%)
Zarif Hasif Bin Termiti (10%)
 Mohd Sukri Bin Mohd Ja’afar (10%)

Ownership Particular Nur Farah Hani Binti Nor Alzahari (50%)

Amirul Iddham Bin Ahmad Fuad (10%)
Muhammad Nasrullah Bin Mohd Nasir (10%)
Chua Lian Kai (10%)
Zarif Hasif Bin Termiti (10%)
Mohd Sukri Bin Mohd Ja’afar (10%)

Bank Name RHB Bank

Bank Details Loan Bank

Company Account No. 123456789101

2. 2 Business intent
Raining is quite common in our country and rain water filter will help to save lots of
water and money. Based on the survey and observation, those people who installed the rain water
filter face some issue which is the filter being clogged by leaves or trashes and lead to
malfunction of the filter. This problem occurs anytime without witness by the owner then the
filter will damage very fast and this results in wasting of money.

2. 2. 1 Product or service offered

Ez Water Management Sdn. Bhd. invented a product with a system that can automatically
operate and clean up internal trashes by itself. The system does not require any electricity at all
as it uses the natural gravitational force for the system to startup automatically. Besides this
product has self-cleaning criteria so it will not easily break down by the halt of any foreign
object that enters the system.

2. 2. 2 Market needs
 Malaysia is a country without four season but raining frequently happen throughout the
year. After some survey conducted, we are confident that every household in Malaysia need to
solve the electricity and water billing increment problems. Other than money, household also do
not need to worry about the maintenance of the product and the operation of the system. Time
can be saved and let the people to focus more on other important jobs.

2. 2. 3 Degree of innovation
This is the first DIY automatic rain water filter ever invented that can ease the house
chores in Malaysia and it is a great opportunity for business development since there are no
competitors yet in the market. Malaysia rapidly growing country in Southeast Asia should be a
land of profit as the working sector tremendously grows as well.

2. 2. 4 Feasibility and profitability

The created product, Secrawfil has no difficulties to be installed at homes and offices. It
is economic in size and shape which not necessarily need a large space to install the whole
system. The product can direct the filtered rain water to most of the other systems in house as
washing machine, toilet flushing tank, car washing purpose and also for plants watering purpose.

2. 3 Growth strategies
In order to achieve the vision, mission and goal of the company, a few strategies have to
be planned. The strategies are in term of economic, technology and product services, and
marketing strategies. All the strategies should be arranged and plan wisely in order to achieve
goal of the company. Milestone of a company should be recorded in order to know how the
company has expanded year by year.

2. 3. 1 Financial strategies
This company’s financial resources to develop the product are from individual loan. The
capital required to build up this company is RM300,000. A major shareholder contributes 50% of
the total amount, while the rest shared between the other five shareholders. The capital required
to form this company is moderate. Each member of the shareholders makes a financial loan from
a public bank of RM30,000 which is equal to 10% of each shareholder while the major
shareholder contributes half of the initial capital amount. The aim is to ensure there will be
sufficient initial capital to achieve a rise in profit in the future.

2. 3. 2 Technology and product development strategies

Ez Water Management Sdn. Bhd. focus on the importance of the technology and product
development strategies to secure the quality and user-friendly criteria of our products. Our
company aim to create awareness to community on energy saving and use the recyclable
resources of rain water for domestic use in their homes.
The development of the product requires no electrical system set up or installment. This
product completely use no electrical energy and only need the understanding of turbine concept
where the force that comes from running rain water into the casing will force the fan to rotate
automatically. The result will go to the rotation of the shaft at the center of the system which will
brushes away the trashes trapped inside the system as leaves or small rocks from the roof to be
taken away from the system.
The filtered rain water will be stored inside a tank which will then be distributed to the
other system in home. The filtered rain water is not suitable to be consumed by users. It is
suitable to be used for non-consumable home purposes as to water the plants, to wash clothes
and for washing the car. For users to connect the storage tank with the other systems, a piping
system to direct the storage tank to the other systems’ tanks will be installed.

2. 3. 3 Marketing strategies to increase market or mind share

The key to success in powering up the market demands is to increase the product quality
to the highest level. The company focus more on improving the functionality and quality of the
product to meet the customer demands so that the company and the brand itself will be trusted
and the customer will definitely spread the goodness of this products by their own experiences to
others around them. A product which has the best quality will give no problem for customers to
buy it although it is quite pricey. Furthermore, it needs no scheduled maintenance for customers
to spend their money monthly just to make sure the product is working properly.

2. 4 Target markets
 In each of every company they usually set their own target market which also applied in
our company. As our product can be created anytime with any reusable material, so our company
own target market mainly focus on attracting the people that have moderate income.
Besides, since our company started in Melaka, the areas of the targeted market are
developed area such as Ayeh Keroh, Bukit Beruang and Melaka town which have many housing
area. This is because mostly of the people who lived in the city have a high living cost and
always leave their home for work during the daytime. They have no time to work on the
maintenance of the filter. Hence, the rain water filter offered will make the people interested. Our
company has set a target to expand our business to other state out of Melaka after the company
based in Melaka is stable. Then, company will slowly try to expand the business to the
international market.
Lastly, our company also targets to attract the water filter contractor that is willing to
invest on our product during the process of building the house. They might can be a shareholder
or investor that can contribute lots of profit and capital to the company.

2. 4. 1 Business opportunities
After having some research on previous inventor on the filter, there have been important
developments in the way how the rain water filter function. Normally, the rain water filter device
cost very expensive in the market as the material used is very high tech and high resistance.
Other than that, the filter in market now does not have automatic operation. Trash easily clogged
on the entrance of the filter causing severe damage to the system. Frequent maintenance needed
and waste lots of money on it. If the trashes is big and hard, user may need to rebuy the new
filter.
It is very important to provide the solution for the customer needs if our company wants
to be competitive in the market. The solutions and changes that are innovative can drive the
business forward in the future to achieve the company goals. There are a lot of opportunities for
Secrawfil since nowadays there are no automatic filter that make life easy and save lot of time.

2. 5 Revenue model

Table 2. 2: Revenue model of EZ Water Management Sdn. Bhd.

Revenue Model Description Pros Cons Example

Advertising Depends on Easily attract Takes times to see - Google

contacts to make it large market of the result, need - Twitter
one of the potential high capital and - Bing
backhanded customers, modal - Facebook
wellsprings of potential Publishing the - Instagram
income. The secondary online advertising - Website
publicizing revenue source, in many source - Wechat
incorporates can be seen might need to be
pennant, backdrop everywhere struggled.
and furthermore and increase
web based the popularity
promoting. This
company will
utilize the web
based promoting
for the product of
Secrawfil.

Service Installing and Gain trust from Need to hire extra - Installation
maintenance customer for personnel for
service is providing the installation
provided to installation service.
customer and service of the
customer pays for product..
the product.
Installation
process takes only
few hours

Subscription Deposit or upfront There will be Customer must - Via credit

 payment needed no cheating prepare enough card
to be done before issue or cash and pay on - Via online
sending the scammer in the spot on the day banking
products to the buying the of purchased. - Via debit
customer. Full product or card
payment could be cancelling at - Cash on
made on the day the last minute.
of installation

2. 6 Operational setup/ plan

In the progress to a better company in the market, business plan and operational setup
need to be planned properly, the term operation define the processes and resources that is used to
produce the best and highest quality or services as efficiently as possible before the product
announce to the public. The operation setup including the location, equipment, labour and
process.

2. 6. 1 Location
At the beginning of the business, we have decided to choose Ayer Keroh to start
operating our company. This is because the location is at the industrial site. Other than that,
setting up at Ayeh keroh also because of most factories and supplies at this area. Near to material
supplies factory could save a lot of time and money based on transportation cost. For the product,
the company will design itself and assign the manufacturer and supplier to fabricate the product.
All of the product will be produced by the factory.

2. 6. 2 Equipment and machine

After discussing with the boards of director, company will decide to import equipment
and machine to produce the product. With the technology nowadays, machine helps human to
save time and energy and smart in making decision. Computerized machine can be easily setup
by programme . Based on design, computer has to install AutoCAD and Solid work software for
design purpose. Machines such as grinder, drill and welder is needed for the system installation
and maintenance.

2. 6. 3 Labour
The labour plays the important role in an organisation. They are the one who willing to
do all those hard work to ensure the production go smooth. They also the people that will be the
one who will deliver the product safely and install the product at the customer’s house. In this
business, labour consists of technician, drive, operator and so on. They are the competent person
who have skills in their own designated field and make sure the system is going safe and
performing well.

2. 6. 4 Process/ operational plan

Production process from producing the product until sold to the customer must be
planned well. When designed product has been done and approved by the board, hard part will
send to the supplier that cooperate to produce the particular parts. Product done will go through
certain quality check and safety check. Once passed the checking, the product will be launched
and displayed out on company website or advertisement to let the customer to buy it. Then,
interested customer will place the order and the invoice order will then send to the admin of the
company. The marketing department will then pass the order to technical department. Technical
department will then design the suitable system, install and do the maintenance. Figure 2. 2
shows the process flow chart in operation plan.
 Figure 2. 2: Process flow chart.

2. 7 Long term goals of company

Long term goals are compulsory for a new business to secure the company to keep
growing in the market. Normally, the short term goals are necessary to achieve the longer term
goals. If your long-term revenue goal is to double revenue by the end of the current fiscal year,
another example of a supporting short-term goal is to contract an advertising consultant for one
month to help you analyze and capitalize on your customer's buying trends. Another short-term
goal example is to spend the next month learning your primary competition and brainstorming on
what you offer that they don't. You can us this research and design a new advertising campaign
that highlights the unique points about your business or products.

2. 7. 1 Brand recognition
Brand recognition refers to the skills that a brand occupied in the mind of the customer
and how it is distinguished from the competitor’s products. In order to effectively position our
product in customer mind, our company decided to conduct several actions such as creating
unique company’s logo with cloud and rain design to deliver the message of rainy day used
product and navy blue to represent the belief of keeping the bad spirit away. Our tagline
“Develop Better Future” refers to every design and development of our company can bring life
to become higher level in innovative and creative and a better future.
Apart from creating unique brand elements, we also emphasize on producing the unique
product and provide higher quality service. There is least automated filter product in the current
market, so with our outstanding automatic product with affordable price can effectively place a
position in our customer’s mind.

2. 7. 2 Growing followers on social media

Nowadays in 20 century, Internet has going viral in the whole world. People are exposing
to the high technology world and mostly of the adults having high tech smartphone. Daily swipe
or watching advertisement is the main things to attract people to follow the company website. As
the customer will read those pops up and social media feeds. If the company does not involve or
have a powerful presence on multiple social media platforms, the business will slowly been
forgotten and wipe out. Now is the time to change from old new paper style to this fashion
platform. Growing followers may not be so quick , but in the sharing by customer who feel the
product is useful, they will help us promote and share in the social media. Soon the results will
prove that it is worth it. An example, starting out focus on marketing via familiar outlets with
like Facebook or Instagram.

2. 7. 3 Listed as influenced company in green technology development over the globe

This has been an exclusive goal for many company. Consider that Ez Water Management
as a brand name going to be the talk of the world that always update with the latest technology.
People around the world give high expectation toward Malaysian technologies. This can also
raise the pride of Malaysia

2. 8 Market and competitors information

Knowing competitors’ identity, what they putting forth, can help organization or
company to make the products, service and marketing emerge. It will empower organization to
set prices aggressively and competitively and aid organization to react to equal showcasing
efforts with own initiatives.

Monitor the way company competitors do business. List to take note at:
1. Charging fee apply on customers.
2. Delivery and distribute system.
3. Maintenance fee.
4. Products or services competitors provide and how they market them to customers.
5. What kind of person owns the business and what identity they are.
6. How they promoting and the advertising method.
7. Their customer service and staff numbers.
8. The company annual report- if they are a public company.
9. Their website updates - check their website as well as local newspapers, radio, television
and any outdoor advertising.
If the company competitors are changing and improving better than us, the main board of
directors need to gather up in round table discussion and suggest ideas to make some changes. It
might be anything from improving customer service, website promotion, assessing company
prices and updating company products and services. Marketing new idea need to be enhanced,
and they should give idea on how to improve company literature and website, and changing
company suppliers if needed.

2. 9 Strength and weaknesses (SWOT ANALYSIS)

In order to develop a successful company, we also have to find out our strength and
weakness that need to improve from time to time. We have done SWOT (Strength, Weaknesses,
Opportunities and Threat) analysis on the company and idea. Table below shows the result of
analysis and ideas.

Table 2. 3: SWOT analysis.

ITEMS LISTS

Strength 1. The best services are our first priority.

 2. Quality of each product at the best.
3. The product is user-friendly.
4. Provide systematic product.
5. Provide efficient product.
6. Less use of manpower.
7. Save time consumption.
8. Affordable price.

Weaknesses 1. Need designated space.

2. Need power supply to activate the ARCH.
3. Built in product.

Opportunities 1. This product will attract more contractor to

collaborate with.
2. The demand will increase as it ease the
person’s life.
3. This company will grow rapidly because
many people want to save their time.

Threat 1. New design and functions by competitors.

2. More competitor try to copy the product.
3. Price of the product.
 SECTION 3
EMPLOYMENT OF COMPETENT WORKERS

3. 1 Management Team
The management team of the company involves the pioneer person who emphasize that
develop the business to make the product to compete in the market. This management team play
the important role in the company which are to analyses and identifies the business goals and
objectives and implements and enforces the strategies the employees need to achieve success.
There are several member that will involves in management team and has their own scopes of
work of their position in the organization. The management team of the company business is
shown as Figure 3. 1.

Figure 3. 1: Management team organization of the company

3. 1. 1 Chief Executive Officer (CEO)

Figure 3. 2: CEO of EZ Water Management Sdn. Bhd.

Table 3. 1: Personal background of the CEO.

Name Nur Farah Hani Binti Nor Alzahari

I.C Number 950315-01-6242

Date of Birth March 15th, 1995

Age 23 years old

Gender Female

Status Single

Email farahalzahari@gmail.com

Permanent Address JKR 1310, Blok 2, Tingkat 3, Polis Depoh, 80990, Johor
Bahru, Johor.

Academic Sijil Pelajaran Malaysia (SPM), TiJB

Qualification Diploma in Mechanical Engineering, UTeM
Bachelor of Mechanical Engineering, UTeM

Courses Attended 1. CATIA Professional Training Courses

2. Ultrasonic Testing Inspection Level 2 Courses
3. Magnetic Particle Testing Level 2 Courses
4. Liquid Penetrant Testing Level 2 Courses
5. AutoCAD Training Courses

Skills 1. NDT Level 2 Inspector (UT, MPT, PT)

2. CAD Softwares Skills (SW, CATIA, AC, BC)
3. Speak, write and read clearly in Malay and
English.

Experiences 1. Involved in maintenance, repair and overhaul

various types of aircrafts as Alouette, Agusta,
BAE Hawk and C-130 during working with
Airod Sdn. Bhd.
2. Involved in managing, operating, accounting of
BricsCAD branch in Malaysia.

Previous Work 1. Worked as Inspector for Aircrafts in Airod Sdn.

Bhd.
2. Worked as Product Designer and multi-tasker for
 BricsCAD Company.

Position in Company Chief Executive Officer (CEO)

Share Modal RM10,000

3. 1. 2 Chief Operating Officer (COO)

Figure 3. 3: COO of EZ Water Management Sdn. Bhd.

Table 3. 2: Personal background of the COO.

Name Amirul Iddham Bin Ahmad Fuad

I.C Number 950505-14-6451

Date of Birth 05 May 1995

Age 23 years old

Gender Male
Status Single

Email iddham11@gmail.com

Permanent Address No. 6A Lot 822 Jalan Endau, Kampung Tenglu,

86800 Mersing, Johor

Academic Bachelor of Mechanical Engineering

Qualification

Courses Attended 1. OSHA-Compliant Safety Training & Compliance

Services
2. SolidWorks Training Courses
3. Facilities Maintenance Training – TPC Training

Skills 1. Fluent in English, Malay and Japanese language

2. Excellent in design software such as CATIA,
Solidworks, BricsCAD, AutoCAD and ANSYS.
3. Machine maintenance and troubleshooting
4. Product development and testing

Experiences 1. Additive manufacturing production

2. Production line designation
3. Product design development

Previous Work Executive Production Engineer HONDA MALAYSIA

Position in Company Chief Operating Officer (COO)

Share Modal RM8,000

3. 1. 3 Chief Financial Officer (CFO)

Figure 3. 4: CFO of EZ Water Management Sdn. Bhd.

Table 3. 3: Personal background of the CFO.

Name Muhammad Nasrullah Bin Mohd Nasir

I.C Number 950228-05-5163

Date of Birth 28 February 1995

Age 28 years old

Gender Male

Status Single

Email nashazard28@gmail.com

Permanent Address Kampung Sungai Sala, Renggoh

73100 Johol Negeri Sembilan
Academic Bachelor of Mechanical Engineering
Qualification

Courses Attended 1. Financial Planning Course-FPAM

2. Financial Risk Management Training
3. Business Administration Course
4. CNC Machine Training

Skills 1. Fluent in English, Malay and Japanese language

2. Excellent in business planning.
3. Good management in cash flow of company

Experiences 1. Clerk Accountancy at Veritas Sdn. Bhd

2. Assistance manager of Marketing and Financing
department

Previous Work Assistant Financial Manager in SOFTINN SDN.BHD

Position in Company Chief Financial Officer (CFO)

Share Modal RM7,000

3. 1. 4 Chief Marketing Officer (CMO)

 Figure 3. 5: CMO of EZ Water Management Sdn. Bhd.

Table 3. 4: Personal background of the CMO.

Name Chua Lian Kai

I.C Number 950416-02-5383

Date of Birth 19-04-1995

Age 23

Gender Male

Status Single

Email liankai_95@hotmail.com

Permanent Address 52, Pantai Johor, 05250, Alor Setar, Kedah

Academic Bachelor Degree In Mechanical Engineering with

Qualification Honours

Courses Attended 1. 7QC Tools Training

 2. CATIA Software Training
3. CNC Machine Training

Skills 1. Fluent in Malay, Chinese and English language

2. Design major with all design software
3. Machine jig designing and drawing
4. Machine maintenance

Experiences 1. Jig design and fabricate

2. Production line
3. CNC & lathe programming

Previous Work Assistant Project Engineer in Zincalu Casting Sdn Bhd

Position in Company Chief Marketing Officer (CMO)

Share Modal RM8,000

3. 1. 5 Chief Technical Officer (CTO)

 Figure 3. 6: CTO of EZ Water Management Sdn. Bhd.

Table 3. 5: Personal background of the CTO.

Name Zarif Hasif Bin Termiti

I.C Number 951002-10-7120

Date of Birth 02 October 1995

Age 23 years old

Gender Male

Status Single

Email hasif021095@gmail.com

Permanent Address Lot 1412, Jalan Orkid Batu 7 Ijok, 45600 Bestari Jaya,
Selangor

Academic Bachelor of Mechanical Engineering

Qualification
Courses Attended 1. ISO 9001 Quality Management Training
Courses
2. KAIZEN Training Course
3. SolidWorks Training Courses

Skills 1. Fluent in English, Malay and Japanese language

2. Excellent in design software such as CATIA,
Solidworks and AutoCAD
3. Mold design and fabrication
4. 3D printing product development

Experiences 1. Inline and offline quality control

2. KAIZEN and Poka Yoke quality production
control

Previous Work Quality Engineer( In-Line Process) DAIKIN

MALAYSIA

Position in Company Chief Technical Officer (CTO)

Share Modal RM5,000

3. 1. 6 Chief Human Resources Officer (CHRO)

 Figure 3. 7: CHRO of EZ Water Management Sdn. Bhd.

Table 3. 6: Personal background of the CHRO.

Name Mohd Sukri Bin Mohd Ja’afar

I.C Number 950116-11-5221

Date of Birth 16 January 1995

Age 23 years old

Gender MALE

Status Married

Email shukri_peace@yahoo.com

Permanent Address Lot 62 Kampung Baru Lembah Bidong Merang Setiu

Terengganu

Academic Bachelor of Mechanical Engineering

Qualification

Courses Attended 1. Autocad Software Training

 2. CNC Machine Training
3. Welding Training

Skills 1. Excellent in design software such as CATIA,

Solidworks, BricsCAD, and AutoCAD
2. Machine maintenance and troubleshooting
3. Product development and testing

Experiences 1. Production line

2. CNC milling, lathe & CNC Punch programming

Previous Work Executive Human Resource SUBITECH.SDN.BHD

Position in Company Chief Human Resources Officer (CHRO)

Share Modal RM5,000

Designations and roles of each senior-executive management team member are shown in
Table 3. 7.
 Table 3. 7: Designations and roles of senior-executive management team members.

POSITION WORK SCOPES

Chief Executive ● Act as company leader and monitoring the company

Officer (CEO) performance to ensure the company goal is achieve
● Setting strategy and direction for the company
● Modelling and setting the company’s culture, values,
and behaviour
● Building and leading the senior executive team
● Allocating capital to the company’s priorities
● Conduct meetings and update the new information.

Chief Financial ● Train the Finance Unit and other staff on raising
Officer (CFO) awareness and knowledge of financial management
matters.
● Manage the capital request and budgeting processes
● Ensure that all financial transactions go smoothly.
● Report financial results to the board of directors
● Monitor cash balances and cash forecasts
● Ensure that record keeping meets the requirements of
auditors and government agencies
Chief Marketing ● Facilitate growth, sales, and marketing strategies of the
Officer (CMO) company.
● Prepare overall marketing strategy.
● Implement and manage marketing budget.
● Design and improve upon marketing campaigns for
each aspect of company
● Update the sales and orders of company.

Chief Human Resources ● Develop HR plans and strategies to support the

Officer (CHRO) achievement of the overall business operations
objectives.
● Manage welfare of the company employee
● Take responsibilities on worker employment
● Ensure quality of working environment
● Provide overall leadership and guidance to the HR
function by overseeing talent acquisition, career
development, succession planning, retention, training,
leadership development, compensation and benefits
globally.

Chief Technical ● Control and manage all the technical activities and
Officer (CTO) maintenance
● Manage the quality control and quality assurance of the
product and production line
● Manage system installation, operation and perform
system check-up.
● Manage sustainable development on production,
product and waste management.
 Chief Operating Officer ● Manage the production schedule and arrangement
(COO) ● maintaining and monitoring staffing, levels,
Knowledge-Skills-Attributes (KSA), expectations and
motivation to fulfill organizational requirements
● Driving performance measures for the operation
● Developing and cascading the organization's
strategy/mission statement to the lower-ranking staff.
● implementing appropriate rewards/recognition and
coaching/corrective practices to align personnel with
company goals.

3. 2 Organizational chart
The organization of the company is constructed for the systematic management of the
company. It involving the experience and knowledge worker in the organization to guide the
team member to performing their work scopes. Organizational chart of the company is shown in
Figure 3. 8.
 Figure 3. 8: Organizational chart of the company.

3. 3 Human Resources plan

Human Resource Planning (HRP) is the process of forecasting the future human resource
requirements of the organization and determining as to how the existing human resource capacity
of the organization can be utilized to fulfill these requirements. It, thus, focuses on the basic
economic concept of demand and supply in context to the human resource capacity of the
organization. It is the HRP process which helps the management of the organization in meeting
the future demand of human resource in the organization with the supply of the appropriate
people in appropriate numbers at the appropriate time and place. Further, it is only after proper
analysis of the HR requirements can the process of recruitment and selection be initiated by the
management. Also, HRP is essential in successfully achieving the strategies and objectives of
organization. In fact, with the element of strategies and long term objectives of the organization
being widely associated with human resource planning these days, HR Planning has now become
Strategic HR Planning.

3. 3. 1 Human Resource Strategic Plan (5 years planning)

Human Resource Strategic Plan for 5 years planning will be focusing on development of
the company and the workers welfare. This to ensure the balance between the company
performance and workers effort that contribute to establishment of the company business. The
human resource strategic plan which has been constructed for 5 years period starting from 2018
to 2022 is show in Table 3. 8 below.

Table 3. 8: Human Resource Strategic Plan (2018-2022).

Title Involved party Description

● Mid-level executives KAIZEN training by competent person

Kaizen Training ● Senior-executives to implement the kaizen ethics in the
production to improve product quality
continuously time to time.

International ● First-level ISO training by competent person to

Organization for executives achieve ISO certification for company
Standardization ● Mid-level executives service, manufacturing and product.
(ISO) Training ● Senior-executives

5S Training ● All staffs of 5S training by competent person to

company implement the 5S culture in the
workplace towards achieving
sustainable and improved safety and
morale due to improvements in the
work environment.
 Benchmarking ● Mid-level executives Cooperation between competitor in the
● Senior-executives manufacturing field for product or
production benchmarking by sharing
expertise.

Service Appreciation to ● All staffs of Appreciation to employee that show

employee company best performance in their work,
employee that want retired and long
service employee by giving gift or
bonus in their salary.

Family Day ● All staffs of Improve relation among employee and

company also for employee quality time with
● Employee family family.

Annual Dinner ● All staffs of Improve relation among and employee

company and rewarding employee on their hard
work to establish the company.

3.3.2 Human Resource Strategic Plan (3 Years Planning)

Human Resource Strategic Plan for 3 years planning will be focusing on development of
the company member and expertise. This to ensure every division have expertise in their field t
to ensure the company activities running smoothly with supervision from experience worker.
The human resource strategic plan which has been constructed for 5 years period starting from
2018 to 2020 is show in Table 3. 9 below.
 Table 3. 9: Human Resource Strategic Plan (2018-2020)

Position Year 1 Year 2 Year 3

Technical Division

Chief of Technical Officer 1 1 1

Technical Manager 1 1 1
Quality Control Officer 1 2 3
Production Engineering Technician 3 4 4

Operation Division

Chief Of Operating Officer 1 1 1

Operating Manager 1 1 1
Production Executives 1 2 3
Project Executives 1 2 2

Human Resource and Administration

Division

Chief of Human Resource Officer 1 1 1

Human Resource Manager 1 1 2
Training Executives 1 2 2
Recruitment and Worker Welfare 2 2 2
Executives
Marketing Division

Chief of Marketing Officer 1 1 1

Marketing Manager 1 1 1
Sales Executives 1 2 2
Market Research Executives 1 1 1

Financial Division

Chief of Financial Officer 1 1 1

Financial Manager 1 1 1
Financial Assistant/ Treasurer 1 2 2
Internal Auditor 1 1 1

Total Number of Worker 23 28 32

Total Knowledge Workers 18 20 23

Total Foreign Knowledge Workers 2 3 4

Percentage of Knowledge Workers% 86.96 92.86 84.38

 SECTION 4
PRODUCT OR SERVICE DEVELOPMENT

4. 1 Product and technology overview

We aim to market and support a full range of the product. This product will be a new
generation technology to people who have a busy schedule at workplace and house. The
company emphasis on the quality of the product and service which can be provided for the
customers. For product, company has made an automatic rain water filter which does not require
any of the electrical energy to operate the full system. The company will also provide service
where the customer wants to fully create or custom on the product will be installed in their
houses. The company also provides a service regularly on the product to check and service the
automatic rain water filter.

4. 1. 1 Product and core technology

Ez Water Management Sdn. Bhd has designed the rainwater filter which can be a new
technology to the people in this generation. A rainwater filter can operate automatically without
users command when the weather is consistent for it to operate. The automotical system can save
human power energy to run the system. This rainwater filter use gravitational potential energy as
the source of energy to operate the system in the rain water filter in order to exchange the
electrical energy consumption in existing rainwater filter. Decrease the electrical energy
consumption in daily life by using natural energy resources can achieve the sustainable
development goals.
Figure 4. 1 shows the design of the self-cleaning rainwater filter completely. The design
has two parts that can be separated and combined easily. The upper part consists of the rotating
mechanism which are the fan with shaft that attached to brushes as shown in Figure 4. 2, that will
sweep away the foreign particle from the system. The lower part consists of stationary
component which is the filter as shown in Figure 4. 3.
Figure 4. 1: The outer and inner parts drawing of the whole rainwater filter system.

Figure 4. 2: The fan that is connected to shaft with brushes and bearings.
 Figure 4. 3: The design of the fixed components on the lower of the system.

As the design made for the system to be self-functioning without any need of electricity,
the system will run when the rain falls. The rainwater from the roof irrigation system will enter
the rainwater filter via the center of the upper part of the product. The energy from the
movement of the rainwater that immediately hit the fan blades, will force the shaft to rotate
together. Brushes will act as the sweeper which remove the foreign particles accumulated onto
the filter so that it can be carried away into the drain. The filtered water will be supplied to the
collecting area as tank or other storage system.

4. 1. 2 Service
All of our service are normally the installation on the rainwater filter and the monthly
maintenance services. For the installation service, once order we will send our worker to
customer house and check the house situation for a perfect location for our product to have
optimum function. We suggest to install at higher place where rainwater touches the area first.
Other than that, customer can also custom and choose where to locate the product. After
installation, we will provided a 1 years warranty after purchase. The regular service will also be
provided on the mechanical parts which is the filter fan and the casing. Any damage caused by
the customer will be replaced with a new part.

4. 2 Research and development (R&D)

Research and development (R&D) is a valuable tool for growing and improving your
business. R&D involves researching your market and your customer needs and developing new
and improved products and services to fit these needs. Businesses that have an R&D strategy
have a greater chance of success than businesses that do not. An R&D strategy can lead to
innovation and increased productivity and can boost your business's competitive advantage.

4. 2. 1 Innovation
Our company targeted to enhance the product by one part per annual for the innovation
purpose. While the technologies will be improved time to time on the future. The product will be
improved on the design structure and the system which can provide more help to the customer. A
new product will be tested by our crew to give a one hundred percent satisfaction to the
customers. We will ensure all the product will passed quality issue before sending out to all of
our customers.

4. 3 Benefit and customers value

Ez Water Management Sdn. Bhd provides a product that is very helpful to the customer.
The customers have a benefits form the warranty given by the company where all items that
malfunctioned will be replaced with a new one under a warranty. Then, the company also
provides a regularly service under a minimum charge which is affordable to anyone. EZ Water
Management Sdn. Bhd have competent person that certified by the government to perform
maintenance to ensure the system is safe and fully functioning.
Our company motto is the satisfaction of the customer where the customers are always
right. The company will provide a service pick up and installation to your door. The motto will
lead the business progress to the international target. For the service, we can meet all the
requirements for the customer to satisfy with our help. Customer service will provided which is it
can be the platform that the customers can use to report any problem in using the product.
 SECTION 5
MARKETING PROGRAMS

5. 1 Marketing overview
All successful products or brands need well-planned marketing strategies in place to
ensure that they satisfy the goals set by the corresponding business unit or geographic level and,
in turn, the overall corporate marketing strategy. Marketing plan tells how the company plan to
sell the products. Because selling our products is fundamental to our company’s success, it is
essential that our business plan include an outline of the marketing plan we will follow to
achieve sales success.

5. 2 Marketing programs
Marketing is the management process through which goods and services move from
concept to the customer. Marketing includes the coordination of four elements called the 4 P’s of
marketing which are product, price, place and promotion.

Figure 5. 1: 4Ps in marketing.

● Product – The first of the Four Ps of marketing is product. A product can be either a
tangible good or an intangible service that fulfills a need or want of consumers. All
products follow a logical product life cycle and it is vital for marketers to understand and
plan for the various stages and their unique challenges. It is key to understand those
problems that the product is attempting to solve. The benefits offered by the product and
all its features need to be understood and the unique selling proposition of the product
need to be studied. In addition, the potential buyers of the product need to be identified
and understood.

● Price – Price covers the actual amount the end user is expected to pay for a product. How
a product is priced will directly affect how it sells. Once a concrete understanding of the
product offering is established we can start making some pricing decisions. Price
determinations will impact profit margins, supply, demand and marketing strategy.
Similar (in concept) products and brands may need to be positioned differently based on
varying price points, while price elasticity considerations may influence our next two Ps.

● Promotion – We have got a product and a price now it’s time to promote it. Promotion
looks at the many ways marketing agencies disseminate relevant product information to
consumers and differentiate a particular product or service. Promotion includes elements
like: advertising, public relations, social media marketing, email marketing, search engine
marketing, video marketing and more. Each touch point must be supported by a well
positioned brand to truly maximize return on investment.

● Place – Place or placement has to do with how the product will be provided to the
customer. Distribution is a key element of placement. The placement strategy will help
assess what channel is the most suited to a product. How a product is accessed by the end
user also needs to compliment the rest of the product strategy.
 SECTION 6
FINANCIAL OVERVIEW

This chapter is will basically summarize the financial plan that have been planned by our
company for the next 12 months. Information about the forecast of company earned or loss will
be discussed in this section. Our financial plan is complete in detail of what and where we spend
the money at. This chapter of the business plan is one of the most essential component of the
plan as part of winning over the investors or obtaining a bank loan.

6. 1 Profit & Loss (P&L) projections

Table 6. 1: Profit and loss of EZ Water Management Sdn. Bhd.

RM

Sales 3,252,000

Loss: Cost of Goods Sold 1,626,000

Gross Profit 1,626,000

Loss: Administrative & Marketing Expenses

Payroll 233,000

KWSP 67,074

PERKESO 7,582

Premise-Rental 60,000

Dep-Computer 7,000

Dep-Office Utilities 3,000

Dep- Furniture 4,000

 Disposal 20,000

Electricity 5,000

Water supply 3,000

Telephone 2,500

Registration 3,000

Advertisement 40,000

Lorry 20,000

Insurance and tax 5,000

Income from Operation 1,145,844

Interest-lorry 10,000

Interest-loan 2,000

Income before Income Tax 1,133,844

Income tax expense (20%) 226,769

Net Income 907,075

Based on the Table 6.1, the annual income or profit for year 2018 is RM 907,075, which
is not bad for a starting company. The cost of the good sold is half the amount of the total annual
sales which is RM 1,626,000. Administrative & Marketing Expenses will cost the company RM
480,156 per year while just RM 12,000 for the operation cost. Furthermore, income tax is
unavoidable and it cost the company 20% of its annual income.
6. 2 Cash flow projection

Table 6. 2: Cash flow in of EZ Water Management Sdn. Bhd. for 3 years.

 (+) Flow in: Capital Loan Sales TOTAL CASH
FLOW

January 300,000 - 70,000 370,000

February - - 80,000 80,000

March - - 80,000 80,000

April - - 90,000 90,000

May - - 95,000 95,000

June - - 96,000 96,000

July - - 100,000 100,000

August - 100,000 100,000

September 115,000 115,000

October 130,000 130,000

November 131,000 131,000

December 134,000 134,000

Total (Year 1) 0 370,000 1,221,000 1,591,000

Total (Year 2) 0 407,000 1,343,100 1,750,100

Total (Year 3) 0 444,000 1,465,200 1,909,200

Due to our new involvement in the business world, our company do not have historical
documents such as profit and loss statements and balance sheets from years past to base these
forecasts on. Table 6. 1 and Table 6. 2 project the cash-flow in statement that has been broken
down to 12 months. Based on Table 6. 2, the sale starts to increase from RM 70,000 to RM
80,000 from Jan until March. Then, it started to increase again by RM 10,000 in April then RM
5000 more in May. We forecast this increase in sale as there will also an increasing demands.
The monthly sale increase until December which it reach RM 134,000 per month. So the total of
the cash flow in the company for the first year in the business is RM 1,591,000. These number is
expected to rise annually.

6. 3 Performance balance sheet

Table 6. 3: Performance balance sheet of EZ Water Management Sdn. Bhd.

RM RM RM

Non-Current Assets

Computer 35,000

Less: Accumulated Depreciation 5,000 30,000

Office Supplies 6,000

Loss: Accumulated Depreciation 2,000 4,000

Furniture 4,000

Loss: Accumulated Depreciation 2,000 2,000

Carrier Mitsubishi Hilux 80,000

Loss: Accumulated Depreciation 16,000 64,000

Current Assets

Bank 345,380

Final stock 212,000

TOTAL ASSETS 657,380

Current Liability
 Non-current Liability

Long terms loan 300,000

Loss: principal payment 50,000 250,000

Hire Purchase Lorry 80,000

Loss: principal payment 20,000 60,000

Funded by : Stockholders
Equity

Total Income 310,000

Total Liability and Equity 657,380

The balance sheet in Table 6.3 is the statement of this company’s financial position.
When we subtract company’s liabilities from the assets, what is left is called the equity. The
Table 6.3 shows all the assets and the liability that the company have during the whole 12
months of operation. After the subtraction, the value of the stockholders equity is zero for the
first annual.

6. 4 Major capital requirement

Table 6. 4: Administration expenses of EZ Water Management Sdn. Bhd.

Item Assets Expenses Monthly Expenses Other Expenses

(RM) (RM) (RM)
 Payroll 25,000

KWSP 2,100

PERKESO 520

Premise Rental 4,000

Computer 35,000

Office Appliances 6,000

Furniture 4,000

Dep-Computer 530

Dep-Office Appliances 100

Dep-Furniture 100

Disposal 2,000

Electricity Bill 3000

Water Bill 1500

Telephone Bill 1000

Registration 2000

Petrol (Lorry) 2000

Total 45,000 41,850 2000

Based on Table 6. 4, the major expenses is on the assets, which have a total amount of
RM 45,000. But for the assets expenses it only spent once during the start of the company. For
the Monthly expenses, payroll take up the most amount at RM 25,000 per month. While for the
total expenses that need to be spent by the company monthly is RM 41,850.
 Table 6. 5: Marketing expenses EZ Water Management Sdn. Bhd.

Item Assets Expenses Monthly Expenses Other Expenses

(RM) (RM) (RM)

Marketing 3,000

Hire Purchase Lorry 90,000

Dep-Lorry 2,564

Principal-Lorry 2,640

Interest-Lorry 897

Insurance and tax 1000

Inventory 1,000

Total 90,000 10,101 1000

For the marketing expense, the company spend most of the money on the assets purchase
which is RM 90,000 for the lorry. While the monthly expense for the marketing is way low for
the administration at RM 10,001 per month.

6. 5 Breakdown sales

Table 6. 6: Sales in 1st year.

Expected Unit Unit Selling Price Total Sales (RM)

Sales (RM)

January 70 1000 70,000

February 80 1000 80,000

 March 80 1000 80,000

April 90 1000 90,000

May 95 1000 95,000

June 96 1000 96,000

July 100 1000 100,000

August 100 1000 100,000

September 115 1000 115,000

October 130 1000 130,000

November 131 1000 131,000

December 134 1000 134,000

Total (Year 1) 1,290 1000 1,221,000

For the first two month we forecast the sale to be just 70 unit per month due to our new
establishment as a company. As the unit sale increase from July until August with the increment
of 30 units, and the unit selling at RM 1000 per system, the company sales reach RM100,000 per
month during the time. When the sales increase from 100 to 130 unit per month, the total sales
will reach up to RM 130,000 per month in October. The highest sales that have been forecasted
is the last month of the company in the first year which reach to 134 units per month and
increase the sales up to RM 134,000 per month. This is a good indicator as we see a constant
growth in unit sales. Furthermore, for the first 12 months of the company operation, it has made
the total sales up to RM 1,221,000 and that is a big number for a company that just initiated.

6. 6 Breakdown of R&D expenditure

 Table 6. 7: R&D budget for 3 years.

Year 1 Year 2 Year 3

(RM) (RM) (RM)

Information Technologist Salary - 40,000 42,000

Product Development Salary - 25,000 27,000

Employer Cost (11%) - 6,000 6,300

Additional R&D Budget - 10,000 10,000

Total R&D Budget 0 81,000 85,300

6. 7 Financial info (Financial questions to consider)

1. Our company’s revenues and expenses developed from the budget that will come from
our annual income. Furthermore, after more than a year of operating, this company will
be looking for the investor to invest based on the good track record of the company
financial.
2. Our financial planning is stretched to 12 months of the first year of the company
operating. This is due to the fact that the company do not have any history of financial
report to be presented. So we forecast our financial plan based on the first budget that we
have obtained when the company start.
3. We have the capital to sustain the operation from the loan. Table 6.8 shows the schedule
of the load payment.
Total Loan : RM300,000 300,000
Interest Rate : 8% 0.08
Period : 120 month (10 year) 120
Refund start : January 2019
Method : Straight Line
Amount of Principal per Month : RM 2,500 (RM 300,000/ 120) 2,500
Amount of Interest per month : RM 200 (RM 2500 x 8%) 200

Table 6. 8: Schedule of the loan payment.

YEAR Principal Interest Total Payment Principal

(RM) (RM) (RM) Balance (RM)

0 300,000

1 30,000 2,400 32,400 267,600

2 30,000 2,400 32,400 235,200

3 30,000 2,400 32,400 202,800

4 30,000 2,400 32,400 170,400

5 30,000 2,400 32,400 138,000

6 30,000 2,400 32,400 105,600

7 30,000 2,400 32,400 73,200

8 30,000 2,400 32,400 40,800

9 30,000 2,400 32,400 8,400

10 30,000 2,400 32,400 0

The company will realize the profit during the annual income when the stockholders’ equities
will increase annually. The investor will get a net growth of their stockholders’ equities annually.
 SECTION 7
CONCLUSION

EZ Water Management Sdn. Bhd. is a company that cares about the water resources for
domestic usage in homes and offices. This company plans, designs, develops and sells the
products which are user-friendly and eco-friendly related to the rainwater filtration systems. It
started when there is a concern on saving the usage of water in home and office among the
founder and co-founder of this company. For the use of plants watering, car washing and toilet
flushing, it is better to use the rainwater due to the none of the need for the users to consume the
water into their body. EZ Water Management Sdn. Bhd. will be established in February 2019.
The company will have 6 shareholders in the company with starting capital of RM300,000 which
is divided into 50% for the founder and 10% for 5 others. Secrawfil is the main product of this
company which will help users collect filtered rainwater to be stored and used in their homes and
offices without the need of electricity and will save their water bills. All the plans have been
stated in this business plan of EZ Water Management Sdn. Bhd. with aims and targets to reach
customers’ trust and empowering marketability in Malaysia and international markets in the
future. We are looking forward to gain bank’s trust to approve the loan application based on
what we have explained and proved in this business plan.