Latest trends in domestic brands

The fast moving consumer goods (FMCG) segment is the fourth largest sector in the Indian
economy. The market size of FMCG in India is estimated to grow from US$ 30 billion in 2011 to US$
74 billion in 2018.

Food products is the leading segment, accounting for 43 per cent of the overall market. Personal
care (22 per cent) and fabric care (12 per cent) come next in terms of market share.

Growing awareness, easier access, and changing lifestyles have been the key growth drivers for the
sector.

What are FMCG goods?

FMCG goods are popularly known as consumer packaged goods. Items in this category include all
consumables (other than groceries/pulses) people buy at regular intervals. The most common in the
list are toilet soaps, detergents, shampoos, toothpaste, shaving products, shoe polish, packaged
foodstuff, and household accessories and extends to certain electronic goods. These items are
meant for daily of frequent consumption and have a high return.

Rural – set to rise

Rural areas expected to be the major driver for FMCG, as growth continues to be high in these
regions. Rural areas saw a 16 per cent, as against 12 per cent rise in urban areas. Most companies
rushed to capitalise on this, as they quickly went about increasing direct distribution and providing
better infrastructure. Companies are also working towards creating specific products specially
targeted for the rural market.

The Government of India has also been supporting the rural population with higher minimum support
prices (MSPs), loan waivers, and disbursements through the National Rural Employment Guarantee
Act (NREGA) programme. These measures have helped in reducing poverty in rural India and given
a boost to rural purchasing power.

Hence rural demand is set to rise with rising incomes and greater awareness of brands.

Urban trends

With rise in disposable incomes, mid- and high-income consumers in urban areas have shifted their
purchasing trend from essential to premium products. In response, firms have started enhancing
their premium products portfolio. Indian and multinational FMCG players are leveraging India as a
strategic sourcing hub for cost-competitive product development and manufacturing to cater to
international markets.
Top Companies

According to the study conducted by AC Nielsen, 62 of the top 100 brands are owned by MNCs, and
the balance by Indian companies. Fifteen companies own these 62 brands, and 27 of these are
owned by Hindustan UniLever.

The top ten India FMCG brands are:

1.Hindustan Unilever Ltd.
2. ITC (Indian Tobacco Company)
3. Nestlé India
4. GCMMF (AMUL)
5. Dabur India
6. Asian Paints (India)
7. Cadbury India
8. Britannia Industries
9. Procter & Gamble Hygiene and Health Care
10. Marico Industries

What the millenniums expect

According to a study by TMW and Marketing Sciences that surveyed 2,000 people across different
age groups ranging, young consumers are the most ‘rational’ and likely to spend more time weighing
up potential purchases. The survey also suggests that younger people are using recommendations
from their peers about products and services in order to make rational purchase decisions.
According to the study, shoppers aged 18 to 24 are 174 per cent more likely to use
recommendations on social media than shoppers aged 25 and over.

Another key factor today is – speed. Today's consumer wants packaged goods that work better,
faster, and smarter. The “ need for speed" trend highlights the importance of speed as a potentially
decisive purchase factor for packaged goods products in a world where distinctions between
products are shrinking.

Younger consumers express the greatest need for speed, not a huge surprise for the smartphone
generation. Datamonitor's 2013 Consumer Survey found that younger consumers those in the 15-24
year old age group were twice as likely to say that "results are achieved quickly" has a "very high
amount of influence" on their health and beauty product choices than consumers in the oldest age
group, those aged 65 or older. Speed matters, and 2014 will almost certainly see the introduction of
new game-changing timesavers.

Road Ahead
FMCG brands would need to focus on R&D and innovation as a means of growth. Companies that
continue to do well would be the ones that have a culture that promotes using customer insights to
create either the next generation of products or in some cases, new product categories.

One area that we see global and local FMCG brands investing more in is health and wellness.
Health and wellness is a mega trend shaping consumer preferences and shopping habits and FMCG
brands are listening. Leading global and Indian food and beverage brands have embraced this trend
and are focused on creating new emerging brands in health and wellness.

According to the PwC-FICCI report Winds of change, 2013: the wellness consumer, nutrition foods,
beverages and supplements comprise a INR 145 billion to 150 billion market in India, is growing at a
CAGR of 10 to 12%.

By Shailja Shah Purohit

nfo.shine.com/industry/fmcg/6.html

Shri shri Shankar Products

Food & Beverages
Type Products Weight Price
Food Sri Sri Products Honey 250 gm Rs. 140
Sri Sri Products Honey 500 gm Rs. 250
Cow’s Pure Ghee 500 ml Rs. 230
Cow’s Pure Ghee 1 Liter Rs. 450
Sri Sri Foods Masala Bhel Pack Rs. 10
Sri Sri Foods Tomato Sticks Pack Rs. 10
Sri Sri Foods Moong Dal Pack Rs. 10
Sri Sri Foods Bhujia Pack Rs. 10
Chyawanprash Herbal Immunity Booster 250 gm Rs. 80
Amla Candy Plain Sri Sri Ayurveda 400 gm Rs. 160
Amla Mango Candy Sri Sri Ayurveda 400 gm Rs. 160
 Amla Paan Candy Sri Sri Ayurveda 400 gm Rs. 160
Health Drinks
Ojasvita Strawberry Sachet 2 Cup Rs. 15
(Mix with Milk)
Ojasvita Chocolate Sachet 2 Cup Rs. 15
Ojasvita Strawberry Jar 1 Kg Rs. 395
Ojasvita Chocolate Jar 1 Kg Rs. 495
Ojasvita Strawberry Refill Pack 500 gm Rs. 210
Ojasvita Chocolate Refill Pack 500 gm Rs. 250
Ojasvita Vanilla Refill Pack 200 gm Rs. 100
Ojasvita Mango Refill Pack 200 gm Rs. 100
Ojasvita Strawberry Refill Pack 200 gm Rs. 100
Ojasvita Chocolate Refill Pack 200 gm Rs. 120
Ojasvita Mango Sachet 25 gm Rs. 15
Ojasvita Vanilla Sachet 25 gm Rs. 15
Herbal Teas Madhukari Herbal Tea Sri Sri Ayurveda 100 gm Rs. 75
Juices Karela Jamun Juice Sri Sri Ayurveda 500 ml Rs. 150
Karela Jamun Juice Sri Sri Ayurveda 1000 ml Rs. 280
Aloe Vera Triphala Juice Sri Sri Ayurveda 500 ml Rs. 150
Refreshing Drinks
Ojascool Tulasi Orange Drink 200 gm Rs. 120
(Mix with Water)
Ojascool Tulasi Orange Drink 25 gm Rs. 15

Free Download Sri Sri Ayurveda Products list with prices Pdf. Click Here :-)

Personal Care
Type Products Weight Price
Skin Care Shishu Taila 100 ml Rs. 200
Crack Cream Sri Sri Ayurveda 25 gm Rs. 35
Body Oil Sri Sri Ayurveda 200 ml Rs. 140
Cucumber Lemon Face Wash Sri Sri Ayurveda 60 ml Rs. 60
Sri Sri Ayurveda Anti Acne Gel for Dark Spots 10 gm Rs. 70
Body Butter Sri Sri Ayurveda 150 gm Rs. 250
Dawn-To-Dusk Fortifying Cream 60 ml Rs. 60
Exfoliating Face Scrub Sri Sri Ayurveda 60 ml Rs. 55
Gulab Jal Sri Sri Ayurveda 60 ml Rs. 65
Extra Nourishing Moisturiser Sri Sri Ayurveda 60 ml Rs. 60
Protecting Sunscreen Cream Sri Sri Ayurveda 60 ml Rs. 80
Rejuvenating Night Cream Sri Sri Ayurveda 60 ml Rs. 52
Replenishing Foot Cream Sri Sri Ayurveda 60 ml Rs. 60
Rose Face Wash Sri Sri Ayurveda 60 ml Rs. 60
Walnut Orange Scrub Sri Sri Ayurveda 60 ml Rs. 60
 Almond Honey Soap Sri Sri Ayurveda 100 gms Rs. 33
Malai Cream Soap Sri Sri Ayurveda 100 gms Rs. 33
Sandal Soap Sri Sri Ayurveda 100 gms Rs. 33
Orange & Tulasi Soap Sri Sri Ayurveda 100 gms Rs. 33
Glycerin Soap Sri Sri Ayurveda 75 gms Rs. 36
Heal Cream Sri Sri Ayurveda 25 gm Rs. 40
Sri Sri Ayurveda’s Anti Acne Face Wash 60 ml Rs. 60
Lip Balm Sri Sri Ayurveda 10 gm Rs. 60
Orange Face Wash Sri Sri Ayurveda 60 ml Rs. 60
Turmeric Face Pack Sri Sri Ayurveda 60 ml Rs. 65
Aloe Vera & Vit. E Cream Sri Sri Ayurveda 100 gm Rs. 90
Kesar Cream Sri Sri Ayurveda 100 gm Rs. 100
Sri Sri Ayurveda Cleansing Milk 100 ml Rs. 70
Neem Face Pack 60 gm Rs. 65
Moisturizing Cream Rs. 120
Hair Care Brahmi Bhringaraj Taila 100 ml Rs. 70
Sukesha Hair Oil Sri Sri Ayurveda 100 ml Rs. 130
Henna Shikakai Shampoo Sri Sri Ayurveda 200 ml Rs. 110
Hydrating Conditioner Sri Sri Ayurveda 60 ml Rs. 50
Bringamalakadi Taila Sri Sri Ayurveda 100 ml Rs. 100
Anti Dandruff Shampoo Sri Sri Ayurveda 200 ml Rs. 150
Protein Shampoo for Dry to Normal Dull Hair 200 ml Rs. 130
Pain Relief Vedanantaka Liniment 60 ml Rs. 140
Vedanantaka Balm 30 gm Rs. 60
Kshirabala Taila Sri Sri Ayurveda 100 ml Rs. 95
Narayana Taila Sri Sri Ayurveda 100 ml Rs. 145
Pinda Taila Sri Sri Ayurveda 100 ml Rs. 95
Oral Care Sudanta Toothpaste 50 gm Rs. 30
Mouth Freshener Sri Sri Ayurveda 15 ml Rs. 50
Sudanta Toothpaste 100 gm Rs. 56
Eye Care Srinetra Eye Drops Sri Sri Ayurveda 5 ml Rs. 35

Herbal Products
Type Products Weight Price
Herbal Shakti Drops 10 ml Rs. 110
Tulasi Arka 30 ml Rs. 80
Ajamoda Arka 30 ml Rs. 80
Gomutra Arka Sri Sri Ayurveda 100 ml Rs. 85

Health And Wellness

Type Products Weight Price
Churnas [Powders] Avipattikara Churna Sri Sri Ayurveda 80 gm Rs. 80
 Hingvastaka Churna Sri Sri Ayurveda 80 gm Rs. 90
Haridra Khanda Churna Sri Sri Ayurveda 80 gm Rs. 95
Sitophaladi Churna Sri Sri Ayurveda 80 gm Rs. 100
Triphala Churna Sri Sri Ayurveda 80 gm Rs. 40
Lehyas & Ghritas Brahma Rasayana Sri Sri Ayurveda 250 gm Rs. 115
Chitrakaharitaki Lehya Sri Sri Ayurveda 150 gm Rs. 110
Khusamanda Rasayana Sri Sri Ayurveda 250 gm Rs. 120
Phalasarpi Sri Sri Ayurveda 100 gm Rs. 160
Maha Triphaladaya Ghrita Sri Sri
100 gm Rs. 160
Ayurveda
Talisadi Churna Sri Sri Ayurveda 60 gm Rs. 60
Tablets Amlapittari Vati Sri Sri Ayurveda 60 Tab Rs. 120
Amrutadi Vati Sri Sri Ayurveda 60 Tab Rs. 150
Atisarahara Vati Sri Sri Ayurveda 60 Tab Rs. 90
Deva Vati Sri Sri Ayurveda 60 Tab Rs. 140
Jantughna Vati Sri Sri Ayurveda 60 Tab Rs. 120
Liv-On Sri Sri Ayurveda 60 Tab Rs. 120
Oorja Sri Sri Ayurveda 60 Tab Rs. 145
Pratishyayahara Vati Sri Sri Ayurveda 60 Tab Rs. 100
Raktashodhini Vati Sri Sri Ayurveda 60 Tab Rs. 110
Shwasa Shuddhi Vati Sri Sri Ayurveda 60 Tab Rs. 110
Vedantaka Vati Sri Sri Ayurveda 60 Tab Rs. 145
Virechana Vati Sri Sri Ayurveda 60 Tab Rs. 125
Amruth Sri Sri Ayurveda 60 Tab Rs. 90
Ashwagandha Sri Sri Ayurveda 60 Tab Rs. 90
Brahmi Sri Sri Ayurveda 60 Tab Rs. 90
Haritaki Sri Sri Ayurveda 60 Tab Rs. 60
Rasnadi Vati Sri Sri Ayurveda 30 Tab Rs. 55
Saptamruth Lauh Sri Sri Ayurveda 30 Tab Rs. 55
Shatavari Sri Sri Ayurveda 60 Tab Rs. 90
ShilajitVadi Lauha Vati Sri Sri Ayurveda 60 Tab Rs. 100
Sudarshan Vati Sri Sri Ayurveda 60 Tab Rs. 70
Triphala Sri Sri Ayurveda 60 Tab Rs. 80
Vyagradhi Sri Sri Ayurveda 60 Tab Rs. 90
Yastimadhu Sri Sri Ayurveda 60 Tab Rs. 90
Gokshuradi Guggulu Sri Sri Ayurveda 30 Tab Rs. 50
Mahayogaraja Guggulu Sri Sri Ayurveda 30 Tab Rs. 150
Trayodashanga Guggulu Sri Sri
30 Tab Rs. 60
Ayurveda
Immugen Sri Sri Ayurveda 60 Tab Rs. 120
Kasahara Vati Sri Sri Ayurveda 60 Tab Rs. 90
Pawanhara Vati Sri Sri Ayurveda 60 Tab Rs. 120
Pradarashamak Vati Sri Sri Ayurveda 60 Tab Rs. 145
Shirashoolari Vati Sri Sri Ayurveda 60 Tab Rs. 100
Amla Sri Sri Ayurveda 60 Tab Rs. 100
Arjuna Sri Sri Ayurveda 60 Tab Rs. 90
 Chandraprabhavati Sri Sri Ayurveda 60 Tab Rs. 125
Chitrakadi Gutika Sri Sri Ayurveda 60 Tab Rs. 70
Dhatri Lauh Sri Sri Ayurveda 60 Tab Rs. 70
Lavangadi Vati Sri Sri Ayurveda 60 Tab Rs. 65
Navyasa Lauh Sri Sri Ayurveda 30 Tab Rs. 50
Neem Sri Sri Ayurveda 60 Tab Rs. 90
Tulasi Sri Sri Ayurveda 60 Tab Rs. 90
Turmeric Sri Sri Ayurveda 60 Tab Rs. 90
Kanchanara Guggulu Sri Sri Ayurveda 30 Tab Rs. 50
Nutrition Oil 500 mg, 3X10
Almond Oil Capsules Sri Sri Ayurveda Rs. 195
Capsules capsules
Evening Primrose Oil Capsules Sri Sri 500 mg, 3X10
Rs. 295
Naturefoods capsules
500 mg, 3X10
Garlic Oil Capsules Sri Sri Ayurveda Rs. 175
capsules
500 mg, 3X10
Flaxseed Oil Capsules Sri Sri Ayurveda Rs. 195
capsules
Wheat Germ Oil Capsules Sri Sri 500 mg, 3X10
Rs. 225
Ayurveda capsules
500 mg, 3X10
Nigella Oil Capsules Sri Sri Ayurveda Rs. 235
capsules
500 mg, 3X10
Fenugreek Oil Capsules Sri Sri Ayurveda Rs. 350
capsules
Syrups Pachani Rasayana 100 ml Rs. 150
Kasahari Cough Syrup 100 ml Rs. 60
Sariva Syrup 200 ml Rs. 110
Ushira Syrup 200 ml Rs. 110
Raktashodhini Syrup 200 ml Rs. 200
Dietary
Mamatva Granules 250 gm Rs. 225
Supplements
Oils Anu Taila Sri Sri Ayurveda 10 ml Rs. 55
Need of the study