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CASE STUDY REPORT
LOCATION-BASED SOLUTION – NATIONAL TELEPHONE-BASED
EMERGENCY WARNING CAPABILITY
Designing Public Policy
Course Coordinator: Dr. Stephen Jones
STUDENT CONTACT DETAILS
Student Name: Student Number: Email Address:
Rodrigo Zarate 43115657 rodrigo@rodrigozarate.com
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PARTNERSHIP TITLE
WARNING CAPABILITY
DETAILS OF PARTNERSHIP
This National Partnership was established between the Commonwealth of Australia and the
State of Victoria.
with the purpose of sending warning messages to mobile phones in the defined area of an
emergency, using the location information reported by the mobile terminal (Ministerial
BACKGROUND
This project was created to introduce enhancements to the existing Emergency Alert System,
Warning System) allowed States and Territories to deliver alert messages to fixed-line and
mobile phones in the area of an emergency based on the billing address of the subscriber in
The discussion regarding the implementation of a national emergency warning system can be
tracked back to 2004, but an agreement could not be reached with all States and Territories
until 2008 (Minister for Broadband, Communications and the Digital Economy, 2009), and so
(ESO), such as police forces, fire brigades or ambulance services (Aloudat, Michael, Abbas,
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& Al-Debei, 2011) to access the Integrated Public Number Database (IPND), but concerns
mainly about privacy and funding delayed the establishment of the system (Aloudat &
Michael, 2011). Finally, after the bushfire emergency in Victoria in 2009, an agreement was
finally established and legislation was passed to modify the Telecommunications Act 1997. In
the meantime of the legislation modification process, interim access to the IPND was
requested to the Solicitor-General (Minister for Broadband, Communications and the Digital
Economy, 2009), rising again questions about the risks to privacy (Aloudat & Michael, 2011).
Telstra was appointed as the contracted provider to build NEWS (EIWS Project Team, 2009);
while the funding was provided by the Commonwealth ($15.65 millions), to be executed by
the State of Victoria on behalf of the other States and Territories (except for Western
Australia that implemented its own emergency warning system, called State Alert). The States
and Territories were responsible for the purchase of advertising space and to operate and
manage NEWS, while there is not responsibility allocated to the Commonwealth, except ofr
The agreement being analysed in this report accounts for the second phase of NEWS, where
states will extend their agreements with mobile operators to implement the technology to use
the last know location of a handset to enable ESOs to send it warning messages in case of an
The State of Victoria is now responsible for the negotiation, procurement and relationship
The establishment of a national emergency warning system has been promoted by the
Commonwealth Government and discussed with the States and Territories since 2004
implement the first stage between the Federal Government and the States and Territories was
reached in 2009 and the system was operational in October of that year, and the State
Victorian Government was appointed to act on behalf the other States and Territories, since it
was appointed as a “lead State”. For the second stage, a partnership was established directly
between the State Victorian Government and the Commonwealth, and it would be in charge
of the procurement process to involve mobile operators in the project and therefore lead the
The role of the State of Victoria on these two agreements is significant, and could be
explained on the urgency that arose after bushfires of 2009. In fact, Victoria State authorities
have been claiming for the deployment of a warning system like the one contained in this
agreement for a long time, and sent several complaints and requirement to the Commonwealth
government asking for the acceleration of the process and pleading for and agreement. After
the bushfires in 2009, Victoria played a decisive role in the achievement of the agreement
(Bita & Sainsbury, 2009). This could explain the leading role assigned to Victoria and its
Public opinion and media were an indirect but powerful force for the established of the policy,
since the tragic outcomes of Victoria bushfires on 2009. Concerns about public safety were
now on the public agenda, which was de decisive factor to the sign of the agreement and the
Some groups and opinion groups have been appointed as detractors to the establishment of
this kind of solution due to concerns about the safety of private information (Aloudat &
As a final remark, it needs to be said that apparently, the creation of this agreement is the
optimal choice for the development of a system to help prevent citizens in case of emergency.
Numerous restrictions can appear if states are allowed to create different and not compatible
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systems, since there is free movement from citizens along States. Moreover, in order to guard
the safety of all population, it is required that the system can be addressed to all citizens in the
same bases and in the same time frame, in order to reduce disparity in the application of
STAKEHOLDERS
• The States of New South Wales, Queensland, Western Australia, South Australia,
Tasmania, The Australian Capital Territory and the Northern Territory of Australia.
• Citizens in general (as end users of the Emergency Warning System and also as actors
concerned about the security of private information and its disclosure on behalf of
security).
The information used to support these partnerships has not been disclosed; consultation to
different actors was performed by ACMA, in order to assess the necessary (and possible)
changes to the Telecommunications Act 1997. On the other hand the Victorian Government
released a RFI (Request For Information) tender in 2009 to gather information about the real
capabilities operators had to implement the required enhancements to the Emergency Warning
System. Results from the study showed that: using network data to locate mobile handsets
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was likely to best suit government requirements; and, direct engagement with all three
telecommunications carriers (Telstra, Optus and Vodafone Hutchison Australia) and further
work was required to determine feasibility and cost, which was finally determined by July
Later, in January 2011, a RFP (Request For Proposals) tender was issued to all three mobile
carriers, even though it was suspended by approximately eight weeks, to assess other
technologies besides LBS to serve the interests of the policy initiative. After this period, the
RFP was resumed with some revision, but confirming the solution initially selected. Finally,
the negotiation process began, and a contract was issued to Telstra on December 2011
(Parliament of Australia, 2012). Agreement with Optus and Vodafone was reached in
On the other hand, only a few scholars conducted external research about the partnership and
its technical, political and ethical implications. Anas Aloudat and Katina Michael wrote most
IMPLEMENTATION PROCESS
The implementation process for this agreement comprises two main stages:
- Contract execution between Victoria and Telstra to develop and provide the LBS on
its network and to deliver the necessary changes to the Emergency Alert platform to
Relations, 2009).
For this agreement, it must be considered that the defined milestones are based on
Telstra already existed. Based on this, Telstra managed to develop the system by December
2012 (Thomsen & Jess, 2012), and Optus and Vodafone are expected to do the same in
November 2013.
In terms of funding, since the cost estimation of the project was assed by Victoria
Government directly with the system contractors (the 3 mobile carriers), the Commonwealth
will not reduce its contribution in case State of Victoria secure other sources of funding
through other partnerships, and also if the final cost of the project happens to be less than
estimated. Likewise, Victorian Government will be responsible for securing any additional
funding in case the cost of the project is higher that the estimated one, and the Commonwealth
contribution will not be modified. The State of Victoria is required to submit a report within
30 days of the completion of the project agreed. In case the project is not operational across
all carriers by October 31st, 2013, the Government of Victoria is mandated to return all funds
It is necessary to examine on one hand the issues that lead to the creation of the initiative, and
in the other, the concerns expressed by citizenship and opinion groups regarding the project.
The concern about emergencies and warn people to react against them in an effective way is
based on the realization of the capacity of such situations to bring social, economic,
environmental and political disruption (Buzan, Woever, & Wilde, 1998). In this respect,
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Australia has considered threat management acknowledging that various types of could cause
that situation and will have similar capacity to impact the population, and for that, most of the
procedures and measures to be deployed to control the threat are generic (Aloudat, Michael,
Nevertheless, the fact that triggered the final agreement for the creation of NEWS was sadly
the loss of lives after bushfires of Victoria in 2009, sadly know as Black Saturday (O'Brien,
2010). The security of the population facing any kind of threats is a mayor concern for the
Commonwealth Government and this is the main driver for the definition of the NEWS
program.
However, the fact that the Commonwealth government initiates the proposal of a emergency
warning system based on the location of the subscribers, both fixed line or mobile subscribers,
rose criticisms and questions about the security of individual’s personal information, and
other technical related concerns (but also connected with the safety of citizens) such as the
overload of the telecommunication networks, such as the emergency number system (Minister
for Broadband, Communications and the Digital Economy, 2009). Nevertheless, the existence
of citizens concerned about the disclosure of private information by means of access to IPND
in emergency situations has only mentioned in general terms in the literature (Aloudat &
Michael, 2011), but there is no record in the press of such concerns. Mostly, it is understood
from press releases that the privacy issues were discussed among publicy makers while the
These concerns, made impossible to achieve an agreement between States and Territories with
the Federal Government. The access to the Integrated Public Number Database (IPND), the
industry database that contains all public telephone numbers and its relevant information
(subscribers names, billing addresses, type of service contract, etc) is regulated by the
Telecommunications Act 1997, and its use by the Emergency Alert System required
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modifications to it. The database is owned by the Commonwealth Government and managed
by the incumbent operator, Telstra (ACMA, 2009). Concerns pointed the risk to information
privacy by the misuse of (1) the personal data of subscribers for purposes different than
security and (2) the access to the database itself, which could lead to malicious or even
Another issue that was an impediment for an earlier agreement on the creation of NEWS was
the funding structure for the project, since different states were arguing about this issue. (Bita
& Sainsbury, 2009). There was no disclosure of the reason of disagreement between the
States in this issue, but it was solved after the happenings of 2009.
Finally, doubts have arisen about the technical capacity of carriers to develop the technology
required to comply with the requirements for the second stage of the agreement
(Bita & Sainsbury, 2009). In this respect, a criticism can be made to the implementation
process of this partnership since little evidence could be found about the decisions made by
authority. Since the issue of modifications to the telecommunications regulation and to the
sounded role in the definition of solution alternatives, since the topics that needed to be
analysed are of such complexity and actuality that bureaucrats would not be able to relate at
such technical level. Evidence of this kind of standardization process, research groups and
Electric and Electronic Engineers, IEEE; the Global mobile Supplier Association, GSA;
For the implementation of the second stage of NEWS the Victorian Government reached and
agreement with Telstra, as explained previously. The capacity was tested during the flood
emergency in Queensland in 2011, and some concerns were again raised by the public
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opinion. Particularly, actors that have been separated of the discussion due the early definition
of the type of solution (telephone-based solution) have submitted doubts and analysis of the
POLICY
There is a clear interest in the public wellbeing and in the preservation of human lives in case
of threats or disasters in the creation of this policy. As stated previously, there has been a
discussion about telephone-based emergency warning systems since 2004, with the objective
of addressing the population in risk and define a quick and effective response as soon and
properly as possible. The implementation of this agreement considers various events that is
Modifications to the Telecommunications Act 1997 and access to IPND: Regulation has been
introduced to allow access to the IPND by the ESO in order to address the population located
inside an area defined in risk of an emergency situation. Besides the concerns for privacy
protection, this regulation is aimed to secure the effective implementation of the emergency
warning system. Moreover, the changes introduced in the Telecommunication Act 1997
follows the restrictions imposed by the original document, i.e., allowing access in limited
situations, establishing the procedures for security of the information and defining
Definition of the technological solution for the implementation of NEWS: After the
agreement was reached between Commonwealth Government and States and Territories, and
in parallel with the implementation of the first stage on the project (the previous partnership
government of Victoria released a Request For Information (RFI) tender to initiate the process
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of assessing the capability of mobile operators to implement NEWS, and to which Optus and
Telstra presented proposals (State Government of Victoria, 2009). Concerns were raised by
disregarded them in benefit of the mobile industry (Hilvert, 2011). In fact, since its origin,
NEWS was conceived as a telephone-based solution, introducing bias to the design of the
policy. The pros and cons of focusing on one type of solution can be analysed, but are out of
the scope of this report. Briefly, scale economies and benefits from the introduction of
standardized solutions can be considered. The point to be highlighted is the apparent lack of
discussion in the way the decision of what approach to use was taken. There is no evidence in
the sources used (press articles, submissions to the Senate) of lobby action from the mobile
industry.
First issue that must be considered is the timing in the decision taking process. Very often,
public policy decisions are taken after a critical event happens, and that means, too late. Of
course it is necessary to considerate all the processes, agreements and discussions that need to
occur for a public interest issue become subject of public policy, and even more to agree and
start with the drafting of the policy. But it is important to consider that in matters of public
safety, such as the case of the State of Victoria, the opinion and the concern of local
Regarding ethical aspects, the conflict of privacy with public safety is difficult to solve. The
involvement of the State with privacy matters is an issue that has been addressed in policy
from natural disasters to terrorist threats. In this case, the approach taken by the
Commonwealth and the COAG seems effective: define the basic requirements and involve the
relevant actors with high influence (in this case, mobile carriers and to some extent, ESO) and
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provide the funds for the research and implementation at a State level, allowing State
Governments to dimension and master the deployment of the projects with their own
singularities. This is the case of Western Australia, that used the legal reforms and part of the
base created by the agreement to develop their own Warning System. Of course, in this case,
the scope and responsibilities needs to be well defined, in order to been able to create an
Finally, some doubts arise from the technical definitions made by the Commonwealth in order
to build this project. The evidence shows a bias condition towards the definition of the
technical solution, and even it seems technically proper (this is a personal opinion based on
the wide knowledge about the industry). There is a sense of lack of opinion in matters of
stakeholders (beyond mobile operators). It can be inferred that the lack of technical
knowledge in the Commonwealth bureaucracy made the influence of mobile industry, and
Works Cited
Aloudat, A., Michael, K., Abbas, R., & Al-Debei, M. (2011). The Value of Government
Mandated Location-Based Services in Emergencies in Australia. Journal of Information
Technology Research , 4 (4), 41-68.
Aloudat, A., & Michael, K. (2011). Recommendations for Australia's Implementation of the
National Emergency Warning System Using Location-Based Services. Journal of Ubiquitous
Systems and Pervasive Networks , 3 (2), 59-66.
ACMA. (27 de March de 2009). Integrated Public Number Database (IPND). Retrieved 25
de May de 2013 from http://www.acma.gov.au/WEB/STANDARD/pc=PC_300146
Bita, N., & Sainsbury, M. (12 de February de 2009). Bungling silenced Victoria bushfires
warning. Retrieved 2 de May de 2013 from The Australian:
http://www.theaustralian.com.au/australian-it-old/bungling-silenced-victoria-bushfires-
warning/story-e6frgamf-1111118829671
Buzan, B., Woever, O., & Wilde, J. (1998). Security: A New Framework for analysis (1st ed.).
Lynene Rienner.
EIWS Project Team. (2009). Emergency Information Warning System. Retrieved 25 de May
de 2013 from City of Mitcham: http://www.mitchamcouncil.sa.gov.au/page.aspx?u=1505
Parliament of Australia. (14 de February de 2012). Senate Standing Committee On Legal And
Constitutional Affairs Attorney-General’s Department . Retrieved 30 de May de 2013 from
Parliament of Australia:
http://www.aph.gov.au/Parliamentary_Business/Committees/Senate_Committees?url=legcon
_ctte/estimates/add_1112/ag/QoN53_NSRPD.pdf
Hilvert, J. (14 de June de 2011). Tempers flare over national emergency warning system.
Retrieved 22 de May de 2013 from IT News for Australian Business:
http://www.itnews.com.au/News/260373,tempers-flare-over-national-emergency-warning-
system.aspx
Minister for Broadband, Communications and the Digital Economy. (23 de February de
2009). Rudd Government implements COAG agreement on telephone-based emergency
warning systems. Retrieved 17 de May de 2013 from Minister for Broadband,
Communications and the Digital Economy:
http://www.minister.dbcde.gov.au/media/media_releases/2009/rudd_government_implements
_coag_agreement_on_telephone-based_emergency_warning_systems
http://www.federalfinancialrelations.gov.au/content/npa/other/Telephone_warning_system/nat
ional_partnership.pdf
Optus Corporate Affairs. (22 de Septiembre de 2012). Optus to implement national location-
based emergency warning system. Retrieved 29 de May de 2013 from Optus:
http://www.optus.com.au/aboutoptus/About+Optus/Media+Centre/Media+Releases/2012/Opt
us+to+implement+national+location-based+emergency+warning+system
Robson, S. J. (2011). Submission to the Senate committee inquiry into the capacity of
communication networks and emergency warning systems to deal with emergencies and
natural disasters. Retrieved 25 de May de 2013 from Senate Committee Submissions:
http://senate.aph.gov.au/submissions/comittees/viewdocument.aspx?id=c913bdba-ece2-4295-
8f8a-995d26ac0059
Thomsen, J., & Jess, A. (2 de November de 2012). Testing emergency SMS alerts and radio
broadcasts. Retrieved 1 de June de 2013 from ABC Goulburn Murray:
http://www.abc.net.au/local/stories/2012/11/02/3624415.htm
The Australian. (13 de January de 2013). World-first system of fire alerts to pick up location
of phones. (S. Lunn, Editor) Retrieved 20 de April de 2013 from The Australian:
http://www.theaustralian.com.au/national-affairs/state-politics/world-first-system-of-fire-
alerts-to-pick-up-location-of-phones/story-e6frgczx-1226243009086
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This description of events is taken from the Senate Standing Committee On Legal And
“The LBNS is the central data source of geo-coded telephone numbers and
address information on which Emergency Alert and StateAlert relies. The LBNS
was purpose built because there was no such system available in 2009.
3.As stated, in 2009 there was no alternative system to the LBNS, which was
synchronised with the Integrated Public Number Database, with the geo-coded
location details associated with each number, together with other relevant data -
the LBNS. The LBNS is used to derive and deliver essential telephone number
4.There will be no impact on the use of the LBNS as a result of the system
stakeholders have determined that, at this stage, the LBNS does not require a
progresses.
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6. During the design phase of the location based warning system project,
Victoria conducted extensive and thorough design workshops with carriers and
Emergency Alert. As with any technology project, any operational impact will be
stakeholders.
million for research into the feasibility of establishing the Location Based
assess the feasibility of developing the LBS. RFI submissions from carriers
closed in October 2009. Results from the study showed that: using network data
to locate mobile handsets was likely to best suit government requirements; and,
and Vodafone Hutchison Australia (VHA)) and further work was required to
A feasibility study was completed by July 2010 and concluded, among other
On 14 September 2010, the Prime Minister, the Hon Julia Gillard MP and the
then Attorney-General, the Hon Robert McClelland MP, jointly announced that
the Commonwealth would assist the States and Territories to fund the
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Emergency Alert, Victoria leads the negotiation process for LBS on behalf of
Between September 2010 and January 2011, prior to the release of a formal
In January 2011, Victoria issued a RFP to all three mobile telephone carriers.
aspects of the proposals and initial face-to-face workshops. The RFP evaluation
process concluded in March 2011, and in April 2011, Victoria suspended the
RFP for approximately eight weeks. During the suspension period, between
location based warning capability project with the carriers’ current technical
solutions was warranted. This period also allowed the Victorian project team to
revisit the technical requirements, service levels, and risk of the capability.
In June 2011, the RFP process resumed. Revised proposals were evaluated,
negotiation briefs were prepared, and preliminary meetings were held with the
three carriers. Separate formal negotiations between Victoria and each of the
9. It is hoped that each of the three carriers will be contracted to deliver the
Ideally, negotiations with Optus and VHA should be finalised and contracts
executed in time to have the capability available for the 2012/13 disaster
season.”
It can be added that agreement with both Vodafone and Optus was achieved on September
2012.