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Scanned from the collections of
The Library of Congress
Packard Campus
for Audio Visual Conservation
www.loc.gov/avconservation
Published Each Month by Edward Lyman Bill at 1 Madison Avenue, New York, January 15, 1909
The Exclusive
Echo-Phone Agency
Larger sales, bigger profits and no com-
petition is what we offer you.
machine men.
BWtOKki-Uil ,
,„'
t
LINE
ION — '
• : -v. .V-
Published Each Month by Edward Lyman Bill at 1 Madison Avenue, New York, January 15, 1909
% _ Manufacturers of
IIRWicApparai
Pocket Seneca No. 82—Extended. Are you interested eno ugh to write and ask us what there is
in it for you to hand^Bur line! We think so. In this con-
nection it is appropriate to* "ramark that we do business man-
fashion, without any trade agreements or trade restrictions.
Until we hear from you we beg to remain,
Yours for increased profits.
\
THE TALKING MACHINE WORLD.
We are We are
Expert Publishers Expert Publishers
of of
VIEW POST CARDS VIEW POST CARDS
OUR POST CARDS ARE MADE IN THE BEST FACTORIES. CONSEQUENTLY WE OFFER
ONLY THE BEST QUALITY WORK.
Our new color system enables us to follow more closely than others the color scheme furnished
by customers with their photographs.
For several years we have given the publishing of View Post Cards close and exhaustive study and are now the
inaugurate new departures in business, and with strumental in increasing sales and drawing more
the first 1909 issue of this publication we have dollars to the coffers of business men. The
commenced a new feature which we term more people that can be drawn to a store, the
"The Side Line Section." The field has been better it is for every department of that store.
niously with talking machines. Close to mar- stores. A customer enters to make an indi-
ket as we are we shall at all times be able to vidual purchase, and before he gets out he
place our readers in touch with specialties of buys many other things. A man enters a
tractive establishments located in the principal Now, if talking machine dealers take hold
business thoroughfares of many cities through- energetically of side lines, they can sell not
out the land, who are desirous of increasing only more talking machines, but they can sell
their business incomes. more of everything, and the Side Line Section
That is a laudable ambition, truly, and The proposes to assist them and we shall use every
World proposes to assist them along the right endeavor for legitimate trade development in
These blades are packed in hand- Dealers all over the country are getting a steady
income out of the new blades alone.
some nickel-plated boxes, hermeti- Our free printed matter and trade helps are at
London, Paris,
Boston,
CHICAGO
MONTREAL 519 Kimball Bldg., Boston Berlin, Montreal
worthy of close perusal. Mr. Pierce was a Honolulu, Hawaii, Jan. 1, 1909.
pioneer bicycle manufacturer, and was the first A year ago a moving picture machine was a
novelty in Hawaii. To-day half a dozen creaky
to see the trend toward automobiles, and has
built up an enormous business in that line as phonographs, with horns protruding through
He is American who does
of the type of holes in fronts of transformed store rooms, call
well.
things, and this what he says concerning the
is
attention to as many separate 5 and 10-cent
new year. In a chat with The World Mr. Pierce shows of the motion picture class, in the city of
said: Honolulu alone. Probably five or six more are
"The trade outlook for the new year is excep- scattered over the other islands, furnishing never
tionally bright; the depression of 1908 has passed failing entertainment to the hundreds of the
into history. No tremendous disaster nor any motley population which surround them during
great suffering traced to this latest depression
is every day, afternoon and evening.
of business, and it may be seriously argued, from "Canned theatricals" fill a long felt want in
the viewpoint of general economy, that much Hawaii. Owing to the 2,000 miles and more of
good has resulted from the halt in the hot pace ocean which separates the territory from any
which characterized industrial and commercial other land, the hero and heroine of the
life a year ago. Then credits were unquestioned, "realistic" one night stand "melodrama" find it
financial operations were conducted loosely and difficult to negotiate the distance, and the terri-
oftentimes manipulated for selfish ends. Labor tory not having a white population sufficiently
of any sort was hard to obtain and high-class large to maintain a stock company, went amuse-
workmanship could only be had at exorbitant ment hungry most of the time until the picture
wages. The most extreme condition was met shows came.
with in the lack of raw material. Manufactur- The moving pictures have not only taken the
ers, in order to continue in business, had to an- place of the regular theaters, but their compara-
ticipate their requirements by a full year. tively cheap cost makes them patronized far
"During the past several months credits and more regularly than the average troupe which
banking have been adjusted and finances are spends a few weeks here once or twice a year.
now sanely conducted. The employe now works The cosmopolitan character of a picture show
with his old-time zest at a fair wage. Manufac- audience is one of the most interesting things
GEORGE N. PIERCE.
turers are able to obtain anything they need to the visitor in Honolulu. The small audi-
within moderate time. Best of all is that money his income. The can do much to dis-
retailer torium will be crowded nightly with several hun-
tied- up a year ago is now in circulation, and the seminate currency, and in doing so he assists dred Americans, Portuguese, Japanese, Chinese,
retailer, who for years had carried along dead, or the country, at the same time making himself Hawaiians, with a sprinkling of almost every
at the best, slow-moving stock, has, by ordering prosperous. other nationality, and admixtures of the whole
little and selling as much as possible, disposed "There is still another point which it is well_ in every proportion. Old and young, men and
of surplus stock, consequently there is a very ap- —
always to bear in mind the point of quality. women, attend in the broadest kind of democ-
parent tendency throughout the retail trade to This applies alike to all classes, from the pro- racy. A bevy of white girls, of Honolulu's upper
order substantially for 1909. These conditions ducer to the consumer. A cheap article may be crust of society may often he seen enjoying the
are gratifying alike to manufacturer and dealer. likened to a sickly child; neither lasts long and active pantomime, while on one side a solemn
"In order that times may steadily improve both were better not to have been. No dealer can visaged Chinaman in oriental splendor, may
it is necessary that every man in commercial expect to continue long in business if he peddles be convoying one or more demure little panta-
life should put his shoulder to the wheel. Every off inferior goods on his customers. High-class looned ladies and a whole brood of almond-eyed
effort should be made to buoy up the public con- goods sold at a fair price insures continued pa- children; and on the other side a Japanese fam-
fidence in our governmental administration and tronage, and furthermore it invariably means ily party may be gathered. Then there will be
in our banks. There is no reason why confidence more profit to the dealer, even at the outset. Hawaiians and Part-Hawaiians, and all the rest
of the heterogeneous races which go to make up
Hawaii's -population. As elsewhere, these shows
Will not leak carried in any position. Metal parts of the precious metals, United States, in the person of Mr. R. K. Bonine,
will not corrode with the acid of whose Hawaiian nave attracted much
Can be carried in a lady's hand bag. any ink.
films at-
tention all over the country. Recently he
achieved his greatest triumph in successfully
photographing on the moving picture film, the
No. 1 Short tremendous activity of the great volcano of
Kilauea. Nearly a month was spent in securing
the pictures, a portion of which shows the molten
MADE IN TWO SIZES :
lava flowing like a thick sluggish river as
No. 1 or short pen, A.% inches open $1.50— to dealers, $12.00 per dozen, f.o.b. Chicago seen by daylight. Bait the most remarkable,
"...
. . .
No. 2 " long " 5% " 2.00— " 16.00 and only thing of its kind ever secured, are his
ORDER NOW pictures of the lake of fire taken at night by
USE PRESIDENT FOUNTAIN PEN INK IN PRESIDENT INK PENCILS its own light. The result is a reproduction,
tinted in flame color, that is spectacular in the
A Complete Line of Superior Ink, Paste, Musilage, etc. Send for catalog. extreme. Only two copies of this film have been
eruption Mr. Bonine found it necessary to en- The Detroit Publishing Company, of Detroit,
case hisapparatus completely in asbestos, in Mich., after an extended history of the evolution
order that it might escape injury from the great of the post card industry, claim that in order to
heat, while he himself had to wear a mask and give the American manufacturer an equal chance
gloves, and was able to remain on the brink of with the foreign manufacturer, it would be neces-
the fiery pit but a few seconds at a time. cary to impose a specific tax per card in addition
Will J. Cooper. to an ad valorem duty on same as exists in the
present tariff on playing cards. They say further,
THE NEW TARIFF ON POST CARDS. "In that case there is a specific duty per pack
of cards plus 20 per cent. In the case of the
Various Post Card Manufacturers Send State- souvenir mailing card we think there should he a
ments to Ways and Means Committee on the specific duty, of not less than one-fourth cent
Question —
High Duty Assessed on Quality per card ($2.50 per thousand cards) plus the
Rather Than Weight Seems to be the Con- highest percentage rate applied to other prints of
census of Opinion —
Some Interesting Sug- the same medium in any size."
gestions Made in This Connection. The Lithographers International Protective and
Beneficial Association also presented an argument
(Special to The Talking Machine World.) for higher tariff on post cards and other litho-
Washington, D. C, Jan. b, 1909.
graphed matter. Letters of similar vein were re-
Among the various statements received by the
ceived from the Chilton Printing Company, Phil-
Committee on Ways and Means, which recently .
adelphia; Eugene A. Behr, 29 Mercer, street, New
held sessions in this city for the purpose of get-
York, and J. C. Marble & Son, Mangum, Okla.
ting information on which to base a new tariff
Among those who filed briefs in opposition to
bill tobe introduced at the Congress immediately
any increase in tariff rates are V. L. Johnson, of
following the inauguration of W. H. Taft, a great
Germantown, who claimed that American post
many were received from American manufactur-
cards were inferior and that the foreign cards
ers of post cards. The following is a synopsis
of the demands made by the respective concerns:
The Crescent Embossing Company, of Trenton,
N. J., state in brief: "With the return of busi-
were necessary for the retailer to transact a suc-
cessful business in this country.
Schmidt Lithograph Company, The Union Litho- "Whatever you put into your windows, put the catalogue and prices.
graph Company, Galloway Lithographing Com- price on it,"says a well known writer. "To fail
pany, William Hagen, Louis Roesch Co., petitioned to do this is to take about 50 per cent, off the
for a duty of one-fourth of one per cent, on each
picture postal card, and stated that at the present
value of the display. The window displays are
to make money for you. To do that they must
Wright & Ditson
time these cards have no distinct classification, sell the goods; to sell the goods they must have 344 Washington St., Boston, Mass.
the result being that no uniform duty is charged the prices on them. There is no getting around
on them at the various ports of entry, adding, the fact that nine hundred and ninety-nine people BRANCH STORES:
"A tax of a fixed amount on each card would be in a thousand like to walk into a store and say,
more satisfactory, as would eliminate all ques- 'I'll take that,'
18 West 30th Street. NEW YORK CITY
it without having to ask what it 84 Wabash Avenue, CHICAGO, ILL.
tion as to the exact process by which the cards costs and perhaps back down if the price is too 76 Weybosset Street, PROVIDENCE, R. I.
were made, whether printed, lithographed, or high. Men are even more that <way than women. Harvard Square, CAMBRIDGE, MASS.
made by both processes and would thus make it It makes the average man feel about seven feet
impossible to deceive inspectors." high to be able to buy things that way."
,
REACH
Base Ball Goods
r
,|fl ^ toman League M
S
m-
A. J. REACH COMPANY
DEPARTMENT A PHILADELPHIA, PENNA.
THE TALKING MACHINE WORLD. 11
"Regarding the printing, then, of secondary
BILLIKEN, GROUCH'DISPELLER. PROFIT IN PHOTOGRAPHIC GOODS.
importance, these cards must assuredly be rele-
One of the Greatest Sellers of the Day — It Sale ofCameras as a Side Line Means Steady gated to the provisons for manufactures of the
Forces Joy Into the Home of Its Possessor. —
Trade in Supplies Summer the Best Season various materials used in tbeir construction. Col-
— The Possibilities in Handling Such a Line. oring matter applied to a mat or screen does not
Once in a blue moon some super-enterprising necessarily cause such articles to become paint-
genius hits upon some little, simple, really ridi- The retailer looking for a profitable side line
ings. Lace paper tops, dollies, etc., although the
culous thing, which, by a freak of fate, or fortune, cannot do better than investigate the possibili-
actual quantity of printing on them much exceeds
ties of building up a trade in cameras and pho-
or perhaps just plain, ordinary, bull-headed that on these post cards, are not printed mat-
luck, makes a hit -which is the only original
tographic materials in his particular locality.
ter. Lithographically printed wall pockets made
"loud noise." The leading makes of these goods are kept be-
by mounting lithographic prints on cardboard,
Not often, however, does it happen that any- fore the public by means of liberal advertising
then cut out and embossed, are not lithographic
thing produces the stir and elicits the instant in the general magazines, and the dealer has only
prints not printed matter, but manufactures of
interest that have been occasioned by "Billiken," to acquaint his own trade with the fact that he
paper. Post cards composed of paper and soft
a grinning, hideous, atrociously mirth provok- handles such makes to attract business. And the
rubber are dutiable as manufactures of paper.
ing little pseudo- Japanese image, red of hair competition is of the cleanest as prices are set
The cards passed on were printed cards on
and expansive of countenance, and though ugly by agreement, and it fares ill with the dealer
paper of single thickness, and were not further
enough in all conscience to startle a Hindu who attempts to sell a camera below the stipu-
manipulated or mounted on another card after-
idol-worshipper, withal so ludicrous as to pro- lated price. Quality and possibilities therefore
wards.
voke a smile from the most confirmed old grouch constitute the sole selling arguments, price being
"We may state here that under the postal laws
who ever looked a pepsin tablet in the face. leftout entirely.
and regulations not necessary to print on
it is
Of all psychology, that governing our super- Another feature worth noting is that a sale of
these private mailing cards the inscription 'post
stitions is perhaps the least understood. Omens, a camera means necessarily many more sales of
card.' In most of these exhibits, this inscrip-
signs, and mascots seem to appeal alike to the plates or developing and printing mate-
films,
tion printed in different languages appears on a
ignorant and the educated, the young and the rials and various specialties in connection there-
thin sheet of paper which is made to adhere to
old. with. Then, too, visitors to the city frequently
the embossed and sprayed silk, wood, celluloid, or
Billiken is a mascot, the "God-of-things-as-they- find it necessary to get fresh plates or films, and
other more substantial part of the completed
ought-to-be," and maybe that has much to do with especially in summer this transient trade
article, and the part which is of least value
amounts to a considerable figure.
should not govern the more valuable por-
Rather than being an expensive luxury pho-
tion. To hold otherwise would permit any article
tography is now the amusement of the masses,
to become printed matter by attaching thereto a
for with kodaks and cameras selling at from $1
sheet of paper on which the inscription 'post
up, and with which highly satisfactory results can
card' is printed."
be obtained, there no one too poor to enjoy
is
customer next year, and in fact for years to Loyalty in Business Should Not be Confined to
come, thus proving the basis for an established
and ever-growing trade.
Employe — What an Employer Owes His Men.
PIERCE BICYCLES
Of Interest to Talking Machine Dealers
Pierce Agents wanted in every city, town and hamlet
Assuredly you wish to increase the profits of your business especially when it can
be done with little expense or trouble. If you will write us, we will make available to you
the best proposition ever offered to the trade.
Send for 1909 catalog illustrating cushion frames, racers, roadsters and heavy
service models.
Wherever Talking Machines or Sporting Goods can be sold, there is a market for
the four-cylinder Pierce. Not in large centers only, but everywhere the demand exists for
this remarkable machine. So many orders have been received up to date, that our 1909
production is all but exhausted. Why sell a bicycle with a motor attached when you can
have the agency for the only real motorcycle on the market ?
A PROFITABLE COMBINATION
The combined agency of Pierce bicycles and the Motorcycle is a business in itself.
Some dealers have no other resource, handling Pierce products exclusively. When you can
secure such an asset as a part of your business, isn't it worth while to investigate ? We
shall be glad to quote you a proposition well worth knowing.
novelty in itself, but its sale greatly stimulates for the business of the country on their own isfy —
demands you must create them.
the demand for post cards. It is an ideal side merits. All of the licensees are manufacturers You will sell more goods, and you will sel?
line for talking machine firms, as through its except George Kleine, Kleine Optical Co., who, them at a greater profit, when everyone in your
use in connection with the talking machine, illus- as is well known, is the American representative store thoroughly knows the things you offer for
trated songs are made possible in every home, of. several of the best kpown and most meri- sale,
14 THE TALKING MACHINE WORLD.
^ » AMUSING, FASCINATING
ENTERTAINING AND
INSTRUCTIVE PROJECTING
hi DEVICE FOR YOUNG AND
3C OLD THAT HAS EVER BEEN
H" PLACED BEFORE THE PUBLIC!
J ^J§^ THINIC ^
any opaque picture; place it in the "REFLECTO-
_ or
Made of Heavy Tin Plate
and Steel. Finished in
Black Enamel with Gold
GRAPH"
and the picture will be reproduced, life-size, Panels.
BEST TIGER'S EYE LENSES
with all the colorings of the original, on a sheet from 6 to 8 feet square. While it will do
PRICES: Acetylene, $4.00;
anything and move than a magic lantern will, it does away with the inconvenient and
Gas, $4.00 Electricity, $4.00
;
expensive glass slides. The cost is within the reach of the most humble. An evening Complete ready to run
entertainment can be given in any home by showing a collection of post cards and photo-
graphs through the "REFLECTOGRAPH." This magnificent device is made for use of
either Acetylene, Gas or Electricity. It is perfectly safe for use in any home, and so easy r
to operate that a child can manipulate it. --v
Agencies Wanted in All Countries : : Liberal Discount to the Trade THE
REFLECTOGRAPH
MFG. BY
MAYERS SECTIONAL
CARD HOLDERS
are the only single pocket holders that
frame the cards andlock together. They
are being universally used by card
Goods Made by the A. J. Reach Co. Highly like water, and Hayanas went by the box. But close to the moving picture the effect of the voice
Esteemed for Their Excellent Qualities. now a little extra car fare, or livery hire, brings is artificial. At present he is obliged to remove
a sharp letter to curtail expenses. There used the phonograph some 100 feet behind the cine-
The A. J. Reach up to
Co., of Philadelphia, are to be some pretty tall hustling when two of us matograph.
their ears in orders for the coming season. This in the same line struck a town at the same time. The difficulty will be overcome, and Mr. Edison
well-known house have built for themselves a Then it was a question of entertaining and spend- believes that in a few years every village in the
world-wide reputation, making their trade-mark ing money to see who would get the orders. Those world will be provided with its own cinemato-
a household word and their product a necessity countrymen knew how to take all they could get. graph-phonograph theater, and this will be one
I remember one occasion when a rival drum- means by which, Mr. Edison says, in combination
<ner from a Boston house landed about the same with cheap houses and cheap transport, in the
time I did in an Eastern Pennsylvania town. study of which Mr. Edison is also engaged, the
There were about a dozen good stores in the great towns will be broken up and the population
locality and it was nip and tuck who won the scattered back to the land.
palm. We both handled sundries of a similar
grade and such talk as you fellows use about J. CHAS. GROSHUT
quality, advertising and World's Pair premiums
did not cut any figure then. Get the storekeeper Now Affiliated With the Manufacturers' Outlet
pat and the order followed. The Boston man Co.— J. S. Meng Becomes a Director.
opened the ball with a dinner and big time at
tLe local hotel, and I followed with a stage ride J. Charles Groshut, for many
years secretary
and clam-bake next night. Still no orders. The of the Edwin A. Denham
been elected
Co., lias
Boston man made gifts of fancy pictures to the secretary and treasurer of the well-known firm
storekeepers' wives and promised some elaborate of the Manufacturers' Outlet Co., 271 Broadway,
fixtures to the men for their stores. This nearly New York, of which W. L. Eckhardt is presi-
THE .MAN BEHIND THE REACH GOODS. swamped me, but salvation came in the shape dent, and he will devote his energies toward the
of the annual visit of the circus to town. I took further advancement of the firm in general.
to every devotee of the national sport. The Reach the whole crowd, men, women and children, to J. S. Meng, head of the well-known banking
agency is worth a whole lot in your town and show. Dan Rice was the clown, think.
the I establishment of Henry Bishoff & Co., has also
will mark you at once as an up-to-date and high-
By an exchange of some of Uncle Sam's green- been elected a director of the Manufacturers'
class store. They have some territory still open backs, I induced him while in the ring to crack Outlet Co.
on a jobbing basis. Write early and don't lose a few jokes on the Boston man's goods and root This firm, having grown with such leaps and
this golden opportunity.
for mine. The storekeepers caught on and guyed bounds during the past six months, will, at a
the other fellow terribly. He was in the tent very early date, move into more commodious
SELLING IN BYGONE DAYS. and looked sick as a wet cat. After the show quarters, which are now being fitted for their
they crowded around me like a flock of chickens. requirements.
Methods Adopted by Some of the Old Time filled the women and children with popcorn
I The Manufacturers Outlet Co. are selling
Knights of the Grip Who in Their Peregrina- and red lemonade and bundled them off home. agents for The Acetograph, Cremona Pianos,
tions Used to Entertain a Whole Town The — What a night I put in with those storekeepers Peerless Talking Machines, Rossmassler-Bonine
Entertainment Feature Cut Out Nowadays. When they were full of fire water
at the hotel. Electric Motors, etc., besides being manufactur-
and enthusiasm I commenced taking orders. A ers of the well-known Peerless Suction Cleaners.
"A salesman's used to be a march of tri-
life
week later, before they were hardly over the
umph compared nowadays," said
to his existence
effects of that racket, a solid carload of our goods
the veteran specialty drummer to a little group A SELLING SYSTEM.
was sidetracked at their nearest shipping depot.
of the fraternity gathered on the porch of an
The firm nearly had a fit over the expense ac- Kohler & Campbell Have a Selling Plan Which
up-country hotel one night last week.
count, but with the order they were somewhat Will Interest Dealers.
"I feel myself growing of less and less im-
pacified. Now, compare those methods with
portance each year, as I make my trips and find
those of to-day, and you will know why I feel a Talking machine dealers who are looking for
that instead of the happy-go-lucky spendthrift
common, every day peddler. I arrive in town, widening business possibilities will do well to
of twenty-five years ago, whose entrance into a
take my grip and respectfully enter a store and examine the announcement made by Kohler &
town was the signal to the storekeeper for a Like
even more humbly ask for an audience. Campbell, the well-known piano manufacturers
gala night at the village hotel (says August
a king the shopkeeper curtly informs me that of New York. They have a piano selling system
Carleton in The Traveling Man), I am hustling If he does need
his stock is amply supplied. which is meeting with wonderful success in
for trade day after day, and having each ex-
anything in my line the orders are generally trade building in various parts of the country.
pense item scrutinized by a member of the firm.
trifling and the price is so low that the mar-
It galls me to have to make out an itemized
The regular representatives of this concern
gin of profit amounts to nothing. Each one of have expressed great enthusiasm over the pos-
expense account. My territory used to cover
you boys sell some specialty that I used to carry sibilities of this plan, and it would be a capital
fifteen states, and sometimes visits were a year
in a general line. If I should mention a dinner
idea for talking machine men to address a com-
apart. Those were the times when a drummer some prospective buyer nowa-
or even a cigar to munication to this company requesting special
could have his samples shipped to a hotel and
days my cause is doomed. 'No bribery here, sir!'
information as to how this plan will work with
invite the trade of the town in his line to come not the ghost of a
is hurled at me. There is
talking machine dealers who are contemplating
and inspect his wares. While the storekeepers
show getting any better prices such as we used taking on pianos.
were partaking of the best the house afforded a.t
to. Local salesmen keep the buyer posted, while
my expense, I could play the part of genial host, price lists from all over the country are received
and when the conviviality was at its height, land
in the mail."
AN OFFER WORTH CONSIDERING.
every one of them for good sized orders. Not in
these times, gentlemen, not much! Catch any The American News Co., of this city, are mak-
storekeeper now putting himself to the trouble THE FIGURES TELL THE STORY. ing a special offer to this trade in their adver-
tisement which appears on the inside front cover
of calling at a hotel to inspect samples! If the
While somewhat startling, the announcement of this section, which will be of interest to all
salesman's case be as large as a Saratoga trunk
of the Card Printer Co. in this issue, is based talking machine firms looking for live side lines.
it must be carried to the store, and every means
on fact. The figures having been compiled from Beside being the largest publishers of view cards
and argument used to persuade the buyer to
records kept of these machines during the past in North America, this company are direct
give an insignificant order. Another thing is
two years, while in actual use, supplying as it agents for all the leading publishers in the world.
making the trade more independent of the travel-
does a universal necessity. The Card Printer is Their stock includes every known card of merit,
ing salesman.
one of the biggest money-makers ever brought and buying as they do, in enormous quantities,
"Twenty-five years ago most of the drummers
out in the slot machine industry, and, unlike the they can quote rock bottom prices on all lines.
started from New York, Philadelphia or Boston.
novelty devices, its attraction for the public is a Our readers should not fail to send for their com-
Now every town of importance has its wholesale
permanent one. Talking machine men every- plete catalog and vital hints on the successful
house, and their representatives reach every vil-
where should write them at once. handling of these goods.
lage and hamlet at regular intervals. This wait-
. ing on the storekeepers has completely turned
There is displayed in front of a concern in
their heads, and instead of looking forward to a MOVING PICTURE POSSIBILITIES.
Murray street, New York, the following sign:
salesman's visit with a general line and reserv-
Mr. Edison is experimenting with cinemato- "If you don't buy here, we both lose money."
ing orders for him, a dozen traveling men a day
are soliciting their orders on each individual graph films in color, but has not yet been able It takes a live fish to swim up stream. Any
specialty. to overcome the difficulty of photographing red. old lobster can float down.
"No suchprices, either, as we used to get, and it cannot be done instantaneously. He is
continued the veteran, lighting a fresh completing his simultaneous cinematograph and Salesmanship is the fine art of knowing a
boys,"
phonograph, and says that he finds no difficulty thing thoroughly and telling about it intelli-
cigar. "Why, if trade was good, my house could
simply smile at an expense account that included in making figures and voices act at the same gently.
—
A Line On Which
1
Tt$
Except Price Mainteni a
SPECIFICATIONS :
re No Restrictions
nd No Competition
Here is something that will appeal to each and every one of them, and what is more, on their most susceptible
SPECIFICATIONS:
MODEL C— Electric motor for use with direct
ROLLER SKATES
USED EVERYWHERE
Torrington, Conn.,
Union Hardware Co., U. S. A.
THE TALKING MACHINE WORLD. 19
as "photographic dry plates or films, twenty-five
MOVING PICTURE MANUFACTURERS' VIEWS ON TARIFF per centum ad valorem." The matter of the 65
cents per pound specific duty was therefore pro-
Present Interesting Statement Before Ways and Means Committee Describing the Method of
Production and the Growth and Importance of the Industry Those Who Control the Pro- — tested, and these protests have recently been
duction —
80 Per Cent, of Films Used Are Made in This Country The Present Duty and — argued, we understand, by the importers before
the Board of General Appraisers, of New York,
Its Uncertainty —
Duty of 45 Per Cent. Ad Valorem Asked For.
who have not yet decided the question. If this
special to The Talking Machine \\ urld.) These concerns comprise practically the entire specific duty is remitted by the customs author-
i
Washington, D. C, Jan. 4, 1909. manufacturing industry in this country, and ities, the films under the present tariff act will
At the recent tariff hearings by the committee turn out probably 99 per cent, of the moving be supject only to a duty of 25 per cent, ad
on Ways and Means, held in this city, the manu- pictures of American make. All of these con- valorem. A duty corresponding to that levied
facturers ofmoving pictures presented the fol- cerns, with the exception of Pathe Freres and by the customs authorities under section 17 of
lowing statement regarding duties on moving the George Melies Co., perform all of their man- the act (25 per cent ad valorem and 65 cents per
picture machines: ufacturing operations in this country, their pound) amounting in the aggregate to 30 per
Gentlemen: We, the undersigned, manufac- studios being located here and the negatives pic- cent, ad valorem is necessary, as we shall show,
turers ofmoving pictures, address the committee tures being manufactured at very great expense. if industry is to develop in the face of
this
on behalf of the moving picture manufacturing In the case of Pathe Freres and the G-eorge foreign competition. It is, however, unsatis-
industry of this country. Melies Co. the negatives are made in France factory to have any uncertainty on the question,
Moving pictures are of comparatively recent and are exported into this country and positive and the American manufacturers respectfully
origin,and at the date of the tariff act in 1897 prints manufactured from them here, but it is hope that a duty on moving pictures be specially
they were known only to a very limited extent interesting to note that the celluloid films for provided for in a future tariff schedule. Further-
and not considered an important article of com- both negatives and positives made by these com- more, it is a matter of common rumor that in
merce. At that time the pictures were usually panies are the products of the Eastman Kodak the near future the Eastman Kodak Co. intends
viewed directly in a coin-operated machine, Co., of Rochester, N. Y., which supplies a very to put out a noninflammable film, which, we
whereas at the present time they are projected large part of the films used by foreign manufac- understand, is not maue of celluloid or pyroxylin
upon screens so as to be simultaneously viewed turers for their own home consumption and for -r collodion, so that unless a definite duty is now
by hundreds of persons. It is true that to a very exportation to the United States. laid there will be grave doubt whether any sec-
limited extent projecting machines were in use Up to the past year considerably more than tion of the present act applies to this industry-
in this country in 1897, but such use was practi- half of the moving pictures used in the United ADVANTAGE OF FOREIGN MANUFACTURERS.
cally limited to a few foreign exhibitors and it States were imported, but with the removal of The industry is a young and struggling one
has not been until very recent years that the the Pathe plant of this country in the summer of and is jeapordized at all times by the importa-
tion into this country for foreign films. In fact,
industry has developed to an extensive size, al- 1908 the large importations of films by them were
though, as is well known, the art was first de- stopped and an equivalent amount added to Ameri- the moving picture industry, so far as the films
veloped in his country by Mr. Edison a number can manufacture, so that at the present time prob- are concerned, offers an opportunity par excel-
of years before. ably upward of 80 per cent, of the moving lence for "dumping," because the foreign manu-
Because ot these facts, moving pictures were pictures used in this country are manufactured facturer has a lar°-e home market from which he
not specifically provided for in the act of 1897, here. makes a profit, and he can afford to regard his
either as to the machines, which, like the magic The valueof the actual investment at the negatives as being paid for by the European
lantern, project the pictures on a screen, or as present time in manufacturing plants in this trade. Prints can be struck with the same
off
and containing an enormous number of photo- and 2,000 employes are actually engaged in mak- are thus sent to this country are brought here for
graphs of moving objects. ing the pictures, but the industry is developing very much less than the cost of manufacture to
METHOD OF PRODUCTION. rapidly and will, no doubt, in the future be very the American producer. The foreign manufac-
The production of moving pictures is essen- much larger. turer, unless suitable protection were given,
tially an work, the scenes being acted by
artistic COST OF AMERICAN MANUFACTURE. could afford to foreign-made moving pictures
sell
trained performers before a moving picture At the present time the cost of moving pictures in this country for 6 cents per foot and still
camera containing sensitized negative film and in to the American manufacturers is not far from make a handsome profit, because his negatives
large studios having most of the accessories of a 6 cents per foot, the raw material purchased from have already been paid for by the demand in his
theater, and it was not unnatural, therefore, that the Eastma.i Kodak Co. costing 3 cents per foot, home market and the prints which would be
the business should have found its first great the cost of printing and developing and fixed sold in this country would not cost more than 4
development in France. charges amounting to about 1 cent per foot, the cents per foot. With the present duty, however,
In recent years, however, the American manu- remaining 2 cents being taken up in the cost of of 25 per cent, ad valorem based on an invoice
facturers have very materially improved the manufacturing the negative. Of course, the cost value of 6 cents per foot and an additional 5 per
quality of their output, so that the domestic pic- of making the negative depends very largely cent, for the specific tax, the entire duty which
tures compare favorably with the best foreign upon the subject-matter and, in the case of an the importer pays amounts to about 1.8 cents,
productions. outdoor scene, the cost may he very low, and. so that the foreigner can land his films in this
country for about 5.8 cents per foot or very
Having obtained a suitable negative film in the besides this, the negative cost per foot depends,
many copies or positives of course, upon the number of positive prints slightlyunder the cost of manufacture by the
studio, as explained, as
are printed therefrom as may be necessary, and it is a fair statement to make
actually sold, but American producer.
these copies or positives are sold by the manu- that the average cost of the negative film per THE DUTY WHICH THE INDUSTRY REQUIRES FOR ITS
facturers to various rental exchanges, by whom foot is not far from 2 cents. The
which films PROTECTION.
they are rented out from day to day to the many thus cost the American manufacturers about 6 American moving picture manufac-
All that the
thousand 5-cent theaters or nickelodeons. cents per foot are sold in this country for prices turers ask the maintenance of a duty which
is
IMPORTANCE OF INDUSTRY. ranging from 10 cents per foot down to 5 cents places their domestic films on an equality with
At the present time, the business in this per foot, depending upon the age of the film, the imported foreign films, so that both practically
country, so far as manufacturing is concerned, is the deterioration in value when a film is not compete on the same cost of production. A duty
conducted by the following companies: sold promptly being such that the manufacturers of 30 per cent, ad valorem, to which the present
American Mutoscope and Biograph Co., whose are compelled, in order to get rid of them, to sell duty amounts in the aggregate, would add no
studio is located in New York City, and whose them below cost. In other words, the moving more than this, and, if provided, the American
printing and developing plant is located in Ho- picture manufacturers are compelled to sacrifice manufacturers would be able to encounter the
boken, N. J.; Edison Manufacturing Co., of their product when it is no longer current, in competition of the foreign manufacturers, who
Orange, N. J., whose studio is located near the just the same way that a magazine publisher is would then be required to sell their pictures in
Bronx Park, New York, N. Y., and whose de- unable to obtain the ordinary price for an out-of- this country on terms of exact equality with the
veloping and manufacturing plant is located at date copy of his publication. domestic product. We respectfully ask that this
Orange, N. J.; Essanay Co., with a studio and THE PRESENT DUTY AND ITS UNCERTAINTY. duty be specifically provided for in the forthcom-
printing and developing plant at Chicago, 111.; When moving pictures were first imported into ing tarfiff schedule. As a matter of fact, the
Kalem Co., with a studio and printing and de- this country, they were classified by the customs readiness with which foreign pictures may be
veloping plant in New York City; S. Lubin. authorities under section 17 of the act as "articles dumped in this country would apparently make
with a studio and printing and developing plant of which collodion or any compound of pyroxylin it necessary, in order that the industry may be
in Philadelphia; George Melies Co., whose studio is the component material of chief value, sixty- properly protected, to have the tariff actually
is in Montreuil, France, and whose printing and five cents per pound and twenty-five per centum raised. This is especially true when we consider
developing plant is in New York City; Pathe ad valorem." The specific duty of 65 cents per the fact that the invoiced value of 6 cents per
Freres, whose studios are located at Paris, pound corresponds to substantially 5 per cent, or foot placed on these films by the customs author-
Vincennes and Montreuil, France, and whose more on an invoiced value of 6 cents per foot ities in New York is purely arbitrary, since it is
printing and developing plant is located at Bound or 1 franc per meter, which is the valuation ac- a well known fact that foreign films are now
Brook, N. J.; Selig Polyscope Co., whose studio cepted by the customs authorities in New York. being imported into this country for as low as 5.4
and plant are located at Chicago, 111.; and the The importers, however, protested against this cents per foot. If, therefore, foreign films were
Vitagraph Co. of America, whose studio and plant classification and urged that the films should dumped in this country at cost (excluding the ex-
are located near Brooklyn, N. Y. have been classified under section 458 of the act pense of the negatives), the invoice value might
20 THE TALKING MACHINE WORLD.
be reduced to as low as 4 cents, so that the duty should have, which under the present act is 45 dealer. There is no question as to the truth of
of 30 per cent, would enable them to leave the per cent, ad valorem. this.
custom house at a total cost of 5.2 cents, or Very respectfully, We speak of a window being made attractive.
aimost 1 cent below the actual cost to the Ameri- H. N. Marvin, In just the same manner any section of the store
can manufacturer. Vice-President American Mutoscope and Bio- may be lighted up in a pleasing manner with the
At the present time moving pictures are im- graph Company. beautiful title pages of sheet music. There is an
mensely popular, a very great demand exists for Frank L. Dyer, opportunity for business here which should not
them, and good, but by no means large, profits Vice-President Edison Manufacturing Company. be overlooked, u is a field worth exploring, for
are obtained by the American manufacturer, as George K. Spoor, it promises the most satisfactory kind of results.
well as by the importers of foreign films; but President Essanay Company. One of the best selling instrumental catalogs
this situation is due largely to the fact that the Samuel Long, at present on the market is that of the E. T.
demand is greater than the supply, and when President Kalem Company. Paull Music Co., who publish all of E. T. Paull's
normal conditions are reached and becomes it Siegmund Lubin, great march compositions, which have a tre-
a question of more active competition between J. J. Lodge, mendous sale all over the country.
the American and foreign pictures the American Vice-President George Melies Company. One of the chief characteristics of this catalog
manufacturer will be no longer able to stay in J. Berst,
A. is the continual steady sale of the various in-
the business unless he is given protection to at Vice-President Pathe Freres. strumental numbers. has been fourteen years
It
least the difference between what it costs him W. N. Selig, since E. T. Paull placed his first composition,
to make the pictures and the cost at which such President Selig Polyscope Company. "The Ben Hur Chariot Race March," on the mar-
pictures can be laid down in this country. W. T. Rock, ket. Since that time there have been any num-
The industry which we represent is not large President Vitagraph Company of America. ber of big sellers on the market, both instru-
when compared with many American industries, mental and vocal, which at the present time are
but it contains the germ of enormous possibilities, practically dead, whereas the sale of "The
and the time may not be far distant when most STRIKING SHOW WINDOWS Chariot Race" has increased every year since it
of the theatrical entertainments in this country was first placed on the market. This experience
will include, as a very important part, a moving May With the Title Pages of Music
be Created is the same as with the additional march com-
picture machine. —A Line Which Blends Harmoniously With positions of E. T. Paull's, which have been issued
THE DUTY ON MOVING-PICTURE MACHINE. Talkers —
A Suggestion to Wide Awake since "The Chariot Race."
So far as the duty on machines is concerned, Merchants. Talking machine dealers from one end of the
at the present time this is 45 per cent, ad country to the other will find the publications of
valorem. It is difficult to make a fair statement Talking machine dealers have not t ppreciated the E. T. Paull Music Co. big sellers and the uni-
as to the exact facts of this duty for the reason as yet the benefits of many side lines which can versal satisfaction they give makes it both a
that the conditions of the American fire under- be used as a drawing power to their establish- pleasure and a profit to push the sale of their
writers require the use of attachments and im- ments. Take, for instance, sheet music. music.
provements which have so far not been adopted What an attractive show window may be In this section of The Talking Machine World,
by the foreign manufacturers, so that practically created with this attractive stock. dealers will find a page advertisement of the
no foreign machines are imported. The manu- Take some of the bright title pages and the E. T. Paull Musicmaking a special offer on
Co.,
facture of moving picture machines is, however, merchant may prepare a striking window in con- their which should be taken ad-
publications,
an ordinary mechanical operation. Of the under- nection with talking machines. And when you vantage of by every talking machine dealer. It
signed, only the Edison Company, the Selig Com- come to think it over, what line can be more will certainly be well worth the time and atten-
pany and S. Lubin are active manufacturers in harmoniously blended with the sale of talking tion of every dealer to consider the proposition
this country of these machines, although they are machines than music? they offer, inasmuch as the special offers they
also manufactured by other makers in this We would suggest to our readers that they make are the lowest prices ever made to the
country, who may he heard by the committee. take up the subject of representation with lead- trade.
Our conclusion regarding machines, therefore, is ing music houses. Certainly, there are business
that they should have the same degree of pro- arrangements which may be entered into which Every firm needs a head, but no firm can
tection that any similar piece of machinery will result in profit for the talking machine profit from blockheads, deadheads, or soreheads.
iyy | Packed In a Metal or Cardboard Box. Three "Burham" Blades. Dzvf^iSIc* -frv«» OC/r
1MO. 1 A Perfectly Finished Nickeled Handle. Complete Instructions In Box. lyClclllS IUl Zjt.
1\T
\yO,
^
Zt
A Highly Finished Silver-plated Handle. Seven ••Burham" Blades.
Packed in an Imitation Leather Box.
D/i4-«iSl£5 f^** tZflr>
lyvltlllo IUl OUl.
XT/-v 1 An Extraordinarily Fine Gold-plated Handle. Seven "Burham" D/-»+«llo mi A «pl.
£ fid
1>0. %J Blades. English Cloth Covered Wooden Box, Plush Lined. KclallS IUl I Ot. 31111 UUI
A NOVELTY IN PICTURES.
Moving Pictures of Naval Training Station at
Newport.
CARD
Will you product ready for drafting to a sea-going vessel.
While the film will be produced to afford amuse-
ment, its circulation through the thousands of
PRINTE picture shows about the country will undoubtedly
ttour
v
name prim
onlZcar^
pay assist in enlisting. For that reason the govern-
ment afforded every possible facility for the mak-
ing of the pictures.
M. H0HNER INCORPORATED.
$3,000 The Celebrated Manufacturers Take This Step
in Germany Merely as a Business Precaution
— Went Into Force on January 1st.
for a life of
The incorporation
of M. Hohner, manufacturers
harmonicas and accordeons, Trossingen, Ger-
many, is announced as having gone into effect
January 1. The concern is incorporated in Ger-
Mfg. Co., of this city, he said: "Here in Roches- it. He simply passed a word to his wife, and and there is nothing you can add that would en-
ter we are taking all bets that our good old the store lost from henceforth a customer who on hance your revenue and you have some spare-capi-
Uncle Samuel will start something right away; the average was good for ten dollars a month. tal, then look to add some new attraction. What?
at least as soon as he has changed business man- That depends upon your locality and trade. For
agers. When Mr. Taft gets under way he will one -dealer it might be music and musieal in-
undoubtedly swing along with some consider-
THE BUILDING OF A BUSINESS. struments, another jewelry or optical goods,
able momentum, and we expect more motion and while fire-arms and sporting goods is always a
A Story Which Goes to Show How Side Lines
good line. It is sub-divided into many lines and
less emotion. Business is coming
"Replying more seriously to your query in re-
all right.
—
Help to Develop a Business The Success of
you can take up one line at a time. Revolvers
the Subject of This Talk Can be Duplicated
gard to the general trade outlook, permit me are something that always sell. They take up
by Any Live, Ambitious Reader of This De-
to add that camera makers are as busy right now very little space but are attractive.
partment Who Is the Owner of a Store.
Aim to do just as much talking machine and
record business as ever, plus all that you make
[Written for the Side Line Section of The World, by
F. B. Warner.]
on side lines. If you execute these ideas prop-
was was erly you will be surprised at your progress made
It just an ordinary pawn-shop; it
in a year's time. Start with a few good special-
started in a city of about 60,000 population, by
—
a man named well, we will not reveal his iden- ties, something that is attractive both in price
and quality. There are just as many corner-
tity (because he is still in business) but will
simply call him John Enterprise Integrity. stones to build on in the talking machine busi-
ness as in any other business. Don't get dis-
John first had a hole in the wall and loaned
money on such collateral as pawn-brokers in couraged, brother.
general come in contact with. John knew mer-
chandise, was shrewd and conservative (by the GAMES AS A SIDE LINE.
way he was a "Yankee") as a mere matter of
course he prospered. Form an Attractive Quick Selling Line for Deal-
Our hero soon realized that he required a ers Who Wish to Add Paying Novelties.
watch maker; later on he had five, but before
he reached the stage where five watch makers An attractive, desirable side line and one that
were needed other developments were taking adds brilliancy and interest to the store is a
place in his shop. His unredeemed pledges were line of leading games.
not sufficient to supply the demand of the bar- Pastime Picture Puzzles, made by Parker
gain seeders, therefore to supply this demand Bros., the game of Deck Ring Toss (which had
new goods for which there was a constant de- a very large sale in numerous sporting goods
mand were put in stock. This was nothing houses). Pit, Crazy Traveler and Japanola are
new; otherpawn-brokers had done the same items of great interest. To these should be added
before; John's methods of doing it were new, playing cards. The idea of the dealers should be
that's all. He did not attempt to make the to carry perhaps a dozen of these standard games
new goods appear old; he sold them for what such as above named, these having sale all the
they were. To illustrate, the writer was in his year round and as most of the sale is in the
place one time when a customer inquired if he range from 50c. to $1.00, they move quickly
FRED. K. TOWNSEND.
had a high grade second-hand shot gun, men- where they are displayed and give brilliancy and
as they wantand they would much rather
to be,
tioning one or two standard grades. John life to a store, which is a thought well worthy
be busy as they are than talking about pros- promptly replied "No, but I have them new." always of a dealer's attention.
pects.
The customer demurred on account of the price. A side line of this class dees not require much
"Of course it is true that we
could do more;
Oh, yes, John responded, there's nothing new money to start. Fifty to one hundred dollars
the fact is, weare extending our business all the
so cheap as second-hand, nor nothing second- will sample these lines for a dealer. Few dealers
time, that's why we are in the trade. The
hand quite so good as new. With such logic can afford to pass by a line of this class in con-
camera business is Arm foundation,
built on a
as this seekers for second-hand goods were nection with sporting gocds. A trial is relatively
for pictures everybody.
interest Of late years
changed to new. inexpensive and results in nine cases out of ten
inventive attention has been turned upon sim-
After a time an adjoining store was added to in a development of a very sizable business and
plifying processes of picture making, until to-day
John's hole in the wall and the new lines added one which catches the fancy of the public, acting
the beginner will get as good results with his
began to take the form of distinct departments. which is a
as an added attraction to the store,
first achievement as the expert decade ago
of a
To-day John Enterprise Integrity occupies an valuable Parker Brothers, Inc.,
consideration.
used to attain after months of study. Then,
entire building; his pawn-shop has become a Salem, Mass., are among the largest manufac-
again,photography is profitable. There is al-
department store with a manager for each de- turers of games of this class.
ways sale for good prints of interesting sub-
partment; his gun and sporting goods depart-
jects.
ment occupies an entire floor; other lines are
"I know that the camera trade are apprecia- WRITING PINS AND RINGS.
equally as important in size.
tive of your efforts to interest talking machine
The pawn-shop department still exists, but its Of the many novelties in the jewelry line the
dealers in cameras as a side line, and I am con-
business is done in a space no larger than the "writing pin" and "writing ring" are worthy of
fident that you will be successful. The heaviest original hole in the wall, which makes itself
season in the camera business is in the summer, special mention. As is implied by their names,
evident that if John had always adhered strictly these articles are, respectively,- a combination
which, as I understand it, is the lean season
to pawn-broking his success would have been a scarf pin and pencil and a ring, similarly
for the talking machine business. For that and
small one: equipped.
other reasons it seems to me the two lines of
NOT ASHAMED OF ORIGINAL BUSINESS. Both are arranged to use the regulation small
trade would work well together. Tt needs only
Although pawn-broking is to-day only a unit leads made for fancy pencils, and are of prac-
push to win success."
in the establishment, the pawn-brokers' sign of tical utility for use in emergencies. They are
the golden balls is the first that catches the made in a wide variety of styles and of solid
TOOK ADVANTAGE OF A CHILD. gold as well as plate and, to quote the manufac-
eye as you approach the building from either
A small hoy importuned his father for a base- side. I once inquired of the manager if he turer, "literally sell themselves."
ballmask. "I can get one for twenty-five cents thought the pawn-shop was to any great ex- The gold pencils are invisible while the articles
down at the notion store," he said. tent a factor in building up the business, to are being worn and do not in any way detract
His father gave him a dollar bill and said: "All which he replied: "Yes, it supplied both adver- from the fine appearance of the goods.
right. Run and get one." tising and customers; that the old man (John) The marginof profit on this line is large, and
In a few minutes he came back. "Where's the saw the opportunity and rose to it." it should prove an attractive addition to the
change?" the father asked. Talking machine dealers have one of the stock of the dealer who is looking for something
"There ain't any," said the little fellow. "The greatest opportunities to introduce new side at once up-to-date and unusual.
THE TALKING MACHINE WORLD. 23
not only a nice thing to have such a reputa- Union product and said:
HERE AND THERE IN THE TRADE. It is "There is the best
tion, but, you know, a little extra 2 per cent, seller I've got. The only kick I ever have is that
Conditions Improving Everywhere Increased — does somehow figure up enormously by the end I can't sometimes get the goods fast enough."
Call for Bicycles —Preparing for Tennis Sea- of the year. Sort of makes you feel good all * * * *
son — Roller Skating Becoming More Popular over, too. Chas. Mayer, the well-known novelty manufac-
— Reflectograph Now in Demand —Camping . * * * *-
turer of Rochester, N. Y., reports an unexpectedly
Equipment and Cameras Excellent Side Mr. Wright, the head of the well-known firm large demand for his post card projecting ma-
Lines for Talking Machine Dealers. of Wright & Ditson, spoke very encouragingly of chine, known as the Reflectograph. This machine
the outlook for tennis goods and supplies when is one of the most powerful on the market and
After an extended tour throughout the coun- seen by The World the other day. This game reflects all objects with remarkable clearness.
try and after making a close study of conditions has steadily grown in popularity in this country Dealers would do well to investigate this article,
in various sections, it is apparent that business until to-day it almost rivals its national com- as it sells for a price well within the reach of all,
during the coming year will take a wonderful petitor (baseball). One of the best things about allowing a handsome margin of profit.
spurt. Everywhere one goes it's the same story. this line is that it brings to the dealer's store * * * *
"In the bicycle line there is almost sure to be help, as it not only saves them money, but will The Seneca Camera Co., of Rochester, N. Y.,
an increased demand for the coming season." So bring them numerous new customers. one of the largest independent manufacturers in
says the New York Sporting Goods Co. Now * * * * this business, reports the outlook for 1909 as
that manufacturers in all lines are beginning to Who said skating has died out? You
roller highly encouraging. Their products are known
operate again with a full complement of men, the wouldn't think so if you had been along with the world over for their high standard, and all
factory workers will once again have use for this The World- representative when he visited the a dealer has to do to move his stock is to hang
admirable conveyance, and dealers can feel justi- extensive factories of the Union Hardware Co. at out his sign and let the people know he has them
fied in making sales on the instalment plan. We Torrington, CoEn., a week ago. This enterpris- in stock. Such is the power of a name.
also understand that the advantage of bicycling ing concern have just closed the biggest year in * $ 4c *
from the standpoint of health is again in the air, their history. To-day no matter where one goes To sell a customer goods, and to sell and tie
and it is certainly true that many old riders their famous and fishing rods will
line of skates him to you for good, are two different things.
are turning to the wheel. Good work. Put a be found. Dealers and jobbers who have pinned Transient trade is all right, but regular custom
little more ginger in your talk this year, Mr. their faith to their standard are more than satis- is better. Acquire the art of making friends
Dealer, and we'll yet have the old palmy days fied. For example, not long ago a World repre- with your patrons. It pays.
back again. sentative, in looking around for good side lines * * *
• * * * for the talking machine trade, called on S. B. Your some sales. Don't
best salesmen will lose
Do you bear a reputation for always discount- Davega, of this city. When asked for his advice expect a man to be a successful hypnotist for
ing your bills? No? Well, try it for a while. on the subject, he unhesitatingly pointed to the ten or twelve dollars per.
Do
not delay writing for particulars concerning this business creating propo-
sition. Delays will mean the postponement of money making. Can you afford to delay ?
You can command our experience and knowledge gained and immediately
apply it to your own trade development.
You can make your expenses from the sale of sheet music
ji LlirtL MVTIfF
SPFflAI iwiKJ..
GREAT REDUCTION IN PRICE ON OUR
BEST SELLING PIECES
Every Talking Machine Dealer Should Certainly Take Advantage of This Special Offer
We give a specially selected below of our very best, steady-selling publications, on which
list
we are making a special offer to Talking Machine Dealers who will make up an order, giving
the number of copies wanted, of any of the pieces named below, and who will mail the order to
us not later than February 10th, mentioning this "ad." Every piece is a good seller.
Magnificent Titles— Elegant Editions - Splendid Music— Easy to Play— Easy to Sell— Always Give Satisfaction
It is absolutely necessary to mention this ''ad." to obtain these special low prices. Order now.
SEND SAMPLE ORDER AND WRITE US FOR ANY INFORMATION YOU MAY WISH ABOUT HANDLING MUSIC
OUR CHICAG O NEW S BUDGET. point is that women form a large percentage of
SPECIAL POST CARD OFFER
the record purchasers, and in their frequent
Post Cards and the Tariff —
Sewing Machines visits to the store can easily be interested in Made by the F. & H. Levy Mfg. Co. of New
as a Side Line —
Talking Machine Dealers the latest models of sewing machines. York Should Appeal to Live Dealers.
Using Goods as an Auxiliary The Output— Many of the Chicago talking machine dealers
Co. Makes Its Debut — Other Items Worth are using sporting goods as an auxiliary line. An excellent opportunity to install a
post-cards at low cost
line of
Noting. This line is always a seasonable one, with its is offered by the F. & H.
fishing tackle, golf equipment, baseball goods and Levy Manufacturing Co., New York, who have a
(Special to The Talking Machine World.) tennis rackets for summer use; guns, ammuni- new rack and 3,000 cards for the special in-
Chicago, 111., Jan. 2, 1909. tion and necessary clothing, to say nothing of troductory price of $25. The rack holds 300
Various expressions concerning the tariff on football goods for fall; hockey sticks, skates and cards and runs on ball bearings facilitating in-
imported post cards are to be heard among the sleds for the red corpuscled winter lovers. Sti ik- spection by the customer. The cards are all
local manufacturers. Some hold that the duty of ing window displays can be made of these goods. good quality, lithographed and embossed and
5 cents a pound on imported souvenir post cards The fact that there are no better athletes and including, as they do, new styles of Lincoln's
should be greatly increased. Others take a differ- sport-loving people in the world than can be and Washington's birthday, Easter and St. Pat-
ent position and say if they cannot produce an found in this country, and that these are con- rick's Day and Fourth of July cards, etc., they
article of such obvious superiority that the con- fined to no particular locality, is evidence of the should enjoy a ready sale. As a matter of fact,
sumer will prefer it, they are willing to forfeit salable qualities of these goods. the cards themselves, if sold separately would
their share of the trade. The post card line is Fountain pens have become a modern neces- bring over $25, and the rack, with the first order,
one that can be handled to advantage by every sity,and a good display on the record counter, is an inducement not to be overlooked.
talking machine dealer and one that should be reinforced by an attractive showing in the store
utilized by them in the expansion policy that is window, should be the means of turning many a THE PRESIDENT INK PENCIL.
becoming general. quick sale and materially enhancing the dealer's
Attractive Side Line for Talking Machine Men.
The moving picture business has become an profits.
enormous one in this city. Nickel theaters are Talking machine jobbers are becoming alive to (Special to The Talking Machine World.)
springing up more rapidly than ever, and the the advisability of catering to the demands of the Chicago, III., Jan. 7, 1909.
town seems to be moving picture mad. Films of dealers for attractive side lines. James I. Lyons, The President ink pencil is offered to dealers
almost every conceivable subject from a battle the well-known talking machine jobber, has long as an attractive side line by the manufacturers,
royal prize fight to the Passion Play keep the featured good side lines in his own retail stores, the F. W. Mcintosh Co., 179-181 Lake street, Chi-
enthusiasm keyed up to a high pitch. This is and is now making a push especially on home cago. While it fills with ink like a fountain
going on all over the West. Even the small moving picture machines, post card projectors, pen writes like a pencil. Stress is laid on the
it
towns are catching the fever. This is certainly and stereopticons, in a wholesale way as well. fact that it will not leak, carried in any position.
an opportune time for dealers to get in on the The Output Co. of America, with offices at 1110 It should commend
especially to talking
itself
home moving picture machine business and reap Heyworth building, is a new company in which machine appeals to all classes of
dealers, as it
the benefits incited by the "theaters." talking machine men are largely interested, their customers. Business men will buy it on
Sewing machines furnish a side line opportu- which is making a business of selling the outputs sight, women can carry it in their hand-bags
nity, advantage of which has already been taken of factories making good specialties in the talk- with perfect safety, and the company have let-
by quite a number of talking machine dealers. ing machine line or which can be handled to ad- ters from teachers recommending it for the use
A fair-size stock takes up little room, and a vantage with talking machines. They control of children learning to write with ink, as it
dealer in "talkers" already experienced in the
is the output of a large cut glass factory making avoids stains on hands or clothing, and blots
handling of an instalment proposition.Further- a peculiarly attractive line of goods, which can on books. By properly displaying this article
more a large percentage of dealers already have be sold at a reasonable price. Enterprising deal- and by giving practical demonstration by using
canvassers visiting homes in their city and vicin- ers would do well to investigate this line, which, it before the customers in making out orders,
ity, and need not increase their force in order to of course, lends itself to decidedly effective dis- memoranda, etc., a lucrative trade can be
give the line proper attention. Another strong play. worked up.
THE
OF STEEL FISHING RODS
"BRISTOL'' LINE IS A PROFITABLE SIDE LINE FOR YOU
Three Qualities Now to Supply All Demands:
Everybody now recognizes that the "BRISTOL"" is responsible for the great
demand for steel rods. Made of the best imported, high carbon, cold rolled
steel hardened in oil, clock spring tempered. Nothing finer in material, work-
manship or practicability can be made. Guaranteed for three years.
Steel FishingRods The wise dealer never sells a cheap article when he can sell a high-priced one
never sells a poor article when he can sell the best never sells an unknown ;
article when he can sell one with a big reputation. The steel fishing rod
—
demand is for "BRISTOL"' the known and best and higher price rod.
f^ainbow But
is a
'
if a buyer cannot afford a
'RAINBOW. '
'
"BRISTOL,''
Younger brother of the
the next best steel fishing rod
"BRISTOL" and actually bet-
Steel Fishing Rods ter than any other steel fishing rod except the "BRISTOL. '
' Moderate in price.
The baby of the "BRISTOL"" family. Sure to be the sensation of the year.
f^ uckie Entirely reliable.
steel rod.
Made purposely to supply the demand for a popular priced
Useful for boys and to loan to borrowing friends. Cheapness in
Steel Fishing Rods price appeals to another class of buyers. Sell them the "LUCKIE." They
will be better satisfied with it than with any other low-priced rod.
Ifinterested, write for catalogs and trade prices. On receipt of your inquiry
we will send you a copy of our beautiful 1909 "BRISTOL" Calendar mentioned
on page 28 in this issue - being sure to mention this Journal.
COMBINATIONS
([ Combinations — that's a live word in the business world to-day, and the right kind of a
combination usually assists in business building, (ft
We have that kind of a combination.
Q Have you seen it ? <fl
It is The REGINAPHONE.
(Jl It is a combination of the best music box in the world
with an excellent talking machine.
(J|
It's a combination that is simply unbeatable in the trade
sense, and what is the most pleasing statement to make in
(J[
There is nothing created by human hands to-day that
blends so perfectly with the talking machine line as the REGINAPHONE. (J It's a half
brother to the talking ma- chine and requires no effort
<J[
Just place a REGINA PHONE in your window, or in
a good position in your store,' and your sales begin from that hour,
<J|
The motor mechanism is of the best and the workmanship
throughout is unsurpassed. (J The illustrations shown on this page
will give you an idea of just how the REGINAPHONE
appears. But, you should see the real article— hear it —test
it, then you will become a REGINAPHONE enthusiast,
(J|
While on this subject, we might add that the complete
REGINAPHONE line can be handled with advantage — It's
RAHWAY, N. J.
BRANCHES :
Broadway and 17th St., New York 259 Wabash Ave., Chicago
THE TALKING MACHINE WORLD. 27
THE BICYCLE AS A SIDE LINE assortments. A new model now produced for the business in itself. When that agency is an ad-
firsttime is the heavy service bicycle. No other junct to another line the opportunity is well
For Talking Machine Men Is a Paying Invest- manufacturer produces a bicycle that will with- worth grasping, and talking machine dealers
—
ment These Machines Have Won a New stand abnormal use. There are also the Roadster everywhere would do well to investigate the ex-
Vogue While the Motor-Cycle Is Wholly Up- and Racer models and the cushion frames ceptional proposition offered for either of the
to-Date and the Big Seller of the Day. chain and cbaiinless. The Pierce chainless cush- Pierce lines. The
investment necessary to
ion frame is acknowledged the world's foremost secure the Pierce agency is inconsiderable and
There are thousands of talking machine dealers cycle construction. All the parts that go into a the money is turned very quickly.
who could largely increase their annual profits Pierce bicycle are made up in the Pierce factory.
by handling some side line which would fit natu- All hubs, cups, bearings, binders, etc., are turned
rally into their business. Discrimination should from solid bar stock. Other makers use all or
GERMAN POST CARD MEN MEET.
be exercised in the selection of this side line. In part sheet metal stampings. Every cone in a Pierce
Our Germanic Cousins Complain of the Decrease
deciding any business problem there are two bicycle is made of the best cone steel, not from
in Shipments of Souvenir Post Cards to
issues to be considered: First, logic; second, ex-
perience. It takes but a moment's thought to
ordinary screw stock. A cheap bicycle may look
as good as a Pierce, but the quality is not there.
—
America Delegates to Convention in Rather
Pessimistic Frame of Mind.
This the rider often discovers to his
sorrow and cost. Cheap bicycles have (Special to The Talking Machine World.)
been a great detriment to the indus- Berlin, Germany, Dec. 31, 1908.
try, and dealers should sell high-
German manufacturers of souvenir post cards
quality goods, as they will thereby
held a meeting in this city last week to consider
establish a profitable trade.
the state of the trade, which it was agreed was
THE MOTORCYCLE AS A BUSINESS going from bad to worse. The consensus of opinion
FACTOR.
among the long-faced delegates was that the
With the advent of the Pierce
slump in the post card craze in the United States
vibrationless motorcycle a — four-
was the chief cause of their troubles.
machine having
cylinder, shaft-drive
One or two years ago cards made in Germany
every modern improvement motor- — were shipped to America literally by the million.
cycling has come more than ever to
Nowadays, the manufacturers state, they rejoice
FIERCE FOUR-CYLINDER MOTORCYCLE. the fore. It is admitted on
if they can get orders for as many thousands.
show very clearly the feasibility of handling every side that not even automobiling is as The meeting came to the lugubrious conclusion
bicycles as a side line to talking machines. There pleasurable as riding a motorcycle. » The sale that the post card industry had seen its best
is a kinship between these two lines that is of motorcycles thus far is as nothing com-
days. The hope was expressed that people would
readily recognized. A talking machine and a pared with the number that will be sold in the soon take up another fad which would bring as
bicycle can be displayed side by side in a sales- near future. The Pierce motorcycle is one which rich profits as the post cards had.
room without incongruity. The experience of takes readily with those who are acquainted with
thousands of dealers who handle these two lines motorcycles. The general public, too, will con-
is very expressive of the success that attends such sider riding the Pierce before giving thought to AN ATHLETIC LINE.
a business combination. During the winter, any other make. The Pierce is vibrationless,
Products of an Old Established Firm Who Make
when bicycles move slowly, if at all, the dealer practically noiseless, has large tubing which
a Specialty of Athletic Goods.
can devote all his time to phonographs, and, as dispenses with the use of separate tanks. There
a consequence, talking machines are recom- is no chain or belt to break or give trouble. The
The firm of Wright & Ditson, established in
mended to the bicycle dealer
Boston in 1871, are manufacturers of fine ath-
as a good side line for his
letic goods and have established a splendid qual-
business.
ityreputation, so that whenever the name of
may be very well to come
It
Wright & Ditson appears upon any tennis goods,
to a decision to handle bicycles
it is at once a guarantee of quality. Their rac-
as a part of one's business, but
kets are used by the leading players, and in
it is quite as essential to have
this connection we may say that the champion-
a good brand. In every branch
of commerce there one ar-
ship of America has been won with this com-
is
pany's rackets every year with one exception.
ticle, or brand, that appeals
Wright & Ditson's tennis balls are also used in
to the public. That is what
all the national tournaments. Dealers who de-
the Pierce does in the cycle
sire to handle a standard brand of all kinds of
trade. Pierce bicycles are
athletic goods will find that the Wright & Ditson
world renowned. This reputa-
firm, Boston, can meet all necessary require-
tion has been made in part
ments.
through the accustomed chan-
A POPULAR PIERCE STYLE.
nels of advertising publicity,
but mostly it has been made and alto- machine also has a phenomenal range of speed, VALUE OF INITIATIVE.
gether supported by a single factor —merit. viz. — six to sixty miles per hour.
Manufactured by a concern that has been There are a good many talking machine job- The less you require looking after, the more
established for over forty —
years a house bers and retailers who handle motorcycles, and able you are to stand alone and complete your
shipping goods into all parts of the world all of them consider the combination exceedingly tasks, the greater your reward. Then if you
and everywhere known for the excellence profitable, especially when supplemented by the not only do your work, but direct intelligently
of its product —
the Pierce bicycle has naturally sale of bicycles. The Pierce Cycle Co. establish and work of others, your reward
effectively the
stood ahead of all competitors. All of the models exclusive agencies for their product, giving to the is and the more people you direct,
in exact ratio,
made by the Pierce Cycle Co., of Buffalo, N. Y., dealer most advantageous prices and terms. The and the higher the intelligence you can rightly
are worthy of consideration. Their catalog for combined agency of Pierce bicycles and motor- lend, the more valuable is your life. Fra El- —
1909 shows nine distinct types, with twenty-four cycles can be made to pay good profits as a bertus.
r.,.n, „ ,^ = •
ss™ — :
— Hyi-
1
- - - — bb __ ITgtf I
-
place himself in a position
to fill orders which are sure
^ -
,v .„r, i 11 n i II i f.-nr i-n.- i^i i nnmir. to
efforts
be large if reasonable
on his part be made.
The vital point, naturally, in the manufacture
of any brush, is to make certain that under
JOINTED STEEI- FISHING ROD. all conditions it shall remain as near as pos-
steel rods which were later made in the same consulate at Tampico, Mexico, as to the possi- sible in its original serviceable condition. In
style as wooden rods with joints which could be bilities of introducing the cinematograph and this case a setting of hard rubber insures that
taken apart. "Bristol" rods are now made in other motion-picture machines in that district, neither hot water nor hard usage shall inter-
nearly thirty different stock styles which can Vice-Consul Russell H. Millward states that the fere with the shape or the utility of the article.
be furnished in a variety of special trimmings following information relative to the conditions The most exacting tests have demonstrated the
and with a large variety of different styles of at Tampico may be applied generally to other reliability brush in every condition of
of this
The "Bristol" rods are strictly high grade rods, "Little difficulty is found in renting suitable affect its good qualities.
guaranteed against breakages due to defective rooms or halls at a moderate rental and obtain- The same company has been working for sev-
material or poor workmanship for three years ing the necessary licenses, consisting of a federal, eral months to perfect a shaving cream which
after leaving the factory. These rods have been $6 gold per month, and a municipal, $2.50 to $5
should fulfill certain ideal conditions, being at
once aseptic, healing and profuse in lather. This
end has been accomplished, and the cream is now
»*) offered for sale, and is sharing in the liberal
BILIOTJSKIN.
NOW READY I am
I
the God of Grouchiness,
hate like sin to smile;
£\[ After years of study we have perfected For life is mere existence,
" a moving picture machine void of all Not a cussed thing's worth while.
vibration and absolutely flickerless. All I put the worker on his neck
ELECTRIC=PLAYERS
I
Designs
Copyrights &c.
Anyone sending a sketch and description may
quickly ascertain onr opinion free whether an
invention is probably patentable. Communica-
Write us for Latest List of Up-to date and Popular Selections In tions strictly conildentfal. HANDBOOK on Patents
sent free. Oldest aeency for securing patents.
PERFORATED-PAPER MUSIC ROLLS Patents taken through Munn & Co. receive
special notice* without c harg e, in the
Scientific American,
THE PIANOVA CO., 11T-125 Cypress Ave, IM. Y. A handsomely Illustrated weekly. Largest
culation of any scientific journal. Terms, $3 a
year ; four months, f L. Sold by all newsdealers.
cir-
g THEN WHY ATTEMPT TO SELL POST CARDS WHEN THEY ARE SHABBILY DISPLAYED |
Our BLISS RACK is a SILENT SALESMAN
and Displays 300 Designs
Rack can be assembled without any tools. If you are looking a profitable
for
side line, this is your opportunity
D
O 111 EAST 14th STREET, NEW YORK f>
Ikoc LOO] [ooaooi l oocaocj]
30 THE TALKING MACHINE WORLD.
Do not put off dollar making too long in the New Year. Investigate the
Live Agents
Can Make
Good
Money
in
Unoccupied
Territory
The Agency
for the
Peerless
Coin
Operated j'T) tfie JYor/d's estimation
Player - ©jePEERLEJJ
@f)e on/y co/n - operated
is a piano awarded First pri^e^
dt four hior/rf^ £xpo5/'tions
Veritable £UFFAL0, 1901 o>T- LOUIS, 1904
Portland, 1905 Jamestown, \907
Cold Mine because —
/£ exemplifies absolute rousicai,
for artistic, and mechanicalperfect/on
r-Er)gefharcft<& Oom,
proprietors
Dealer Wwafsor Qrcacfe -Fifth CLye - ,Ve)yyorA .,
The Talking Machine World
Vol. 5. No, 1. New York, January 15, 1909. Price Ten Cents
note exactly how the big tones of famous artists System is order, instead of chaos. It is the
are procured, and eventually perfect the science neatly arranged shelves, instead of the miscel-
so that the voice may be brought to perfection
laneous heap in the corner. It is music, instead
and become not merely a "gift" but a properly of noise. It the organized army, instead of
is
acquired physical right of humanity.
the mob. It iscalmness, instead of confusion.
In his investigations with Dr. L. Pierce Clark,
The systematic man works according to
Dr. Scripture discovered that the voices of epi-
method, instead of in a haphazard way. He pro-
leptics, for instance, produce a chart that has
ceeds (logically, instead of Hehelter-skelter.
a certain characteristic which the voices of nor- knows where to find his things when he wants
mal humans avoid. With his voice-photograph- them. He knows the what, the why, the where,
—
ing machine if it might be called such he has — and the when, of every phase of his business. He
picked out of 100 epileptics 75 who gave the knows the quantity he has on hand,
of goods
epileptic voice chart so plainly that there could
how much was ordered, how much is yet to come,
be no question of an actual physical means of how much it cost, who made it, and how the
the discovery of epilepsy having been made.
stock is being kept.
Dr. Scripture and Dr. Clark, seeing the great
He can tell from his records how fast the
value of this discovery for the neurologists, im- THE TAMUOL'K APPARATUS. goods are going, how long it would take to get a
mediately prepared a paper making it known
repeat order, and what extras there are to con-
and presented it to the New York Neurological will require much space to chronicle. When this
record is finished the sounds are measured, and sider. He can show what he wrote last year, and
Society. Outside of the value of the discovery
between given spaces are studied the vibrations,
what the other man said in reply. He can locate
for the alienists there is a humanitarian value
a trouble quickly, and remedy it effectively and
in that a parent, fearful of hereditary epilepsy the microscope being used, and from these ob-
permanently.
in his child, may have its voice charted, and if
servations the pitch is secured. Then a tracing
of a voice's record is made and
the curves appear,
When he takes hold of a new proposition he
the epilepsy denoted then begin early treat-
is
can think clearly, because his mind is not cob-
ment for its eradication. Dr. Scripture says that as in the illustration depicting the record made
webbed with the tangled threads of unfinished busi-
even before the first epileptic convulsion the by Caruso. This is the record of a normal man.
ness, says Waldo P. Warren in his "Thoughts on
voice of the child will show whether it is the
Business." When he leaves the office he enjoy?
voice of an epileptic. TO IMMORTALIZE TETRAZZINI. the assurance that something important has not
The news of this discovery is just reaching the Phonographic Record of the Diva's Songs to be been overlooked. When he retires at night he
outside world, for the little world of scientists Placed Sealed Under the Paris Opera House does not chase skywagons filled with the left-
is pretty well walled in from the timid and un- Gift of Alfred Clark to Future Generations overs of a busy season. And when he rises in the
scientific millions. No report of this event in Has Been Instrumental in Preserving Other morning it is with a clear head for another suc-
science has reached the lay press until now. Great Affairs. cessful day.
In the little group of men bending their ef-
forts for the fullness of scientific research into A strange ceremony will be repeated in a few
"TALKERS" FOR CORONER'S DEPARTMENT
the mysteries of melody, Dr. Frank E. Miller weeks in an underground passage of the Opera
offered a valuable suggestion. He thought that House in Paris, France. Then Mme. Tetrazzini's Many are the devices used by the police and
much might be found in the throat of Enrico beautiful voice (for to be strictly accurate a subsidiary departments of a large city, hut none
Caruso, and Dr. Scripture forthwith went after phonographic record of it) will be buried is more interesting than the phonograph as it
the great tenor and soon had him in his labora- solemnly, to remain silent, undisturbed for a will be used by the coroner's department in
tory a wondering but lamblike martyr to science. hundred years. After three generations have Chicago. The phonographs will be used when
The tenor sang into the record machine, and passed to their tombs the record will be taken possible in making records
of the last denials
or confessions of murderers about to pay the life
penalty, and dying statements of persons
the
who have met with foul play. These records, in
the actual voices of the persons deceased, will be
filed away for reference or used in court as testi-
CARUSO'S HIGH C SUNG INTO RECORD MACHINE. mony.
a strip of his high C from the aria in the last from its resting place and the voice which has
FRENZIED FINANCIERING.
ai of '"Trovatore" is shown in the illustration
l
delighted two hemispheres will sound again for
in this article.But this is but a tiny pinch from people who. perhaps, may have forgotten even Columbus Washington Johnson Smith —Wat's
the end of the record, for so fine is the machine the name of Tetrazzini. de price er dem watermelons, Mr. Jackson?
in recording every vibration of the human voice To Alfred Clark, a wealthy American, living Mr. Jackson (cunningly)— Ten cents erpiece
that this one note required a film 160 feet in in Paris now, belongs the credit of thus preserv- and I picks 'em; 20 cents erpiece and you picks
length. was astounded at the result.
Caruso ing those dulcet notes to which fickle fame might 'em, Mr. Smif.
He had a pretty good idea that he was doing be deaf otherwise. Mr. Smith— All right, Mr. Jackson. I gesses
considerable artistic work for his wages, but he Mr. Clark has given to the French Government I'll take 'em all, and you picks 'em, ef you
had never an idea that he was giving such quan- other phonographic records, which were grate- please! — Puck.
—
VICTOR RECORDS
on the jump, and the remark, 'I thought Christ-
mas was over,' was a by-word all day. When
we opened for business the following Monday
morning there was not much' left to sell, espe-
cially in the line of machines and cabinets, and
right here you can put me down as saying that
the new indestructible and double-disc records
Guaranteed Perfect
are the real champions, and have come to stay.
We have arranged for two entirely distinct and separate stocks of VICTOR RECORDS
It was noticeable that the majority of sales con- ONE RETAIL ONE WHOLESALE. By this system we are enabled to guarantee our
sisted of the better and higher-priced outfits, and Wholesale Trade thai they will receive from us VICTOR RECORDS in absolutely the
the initial payments on installment sales were same condition they are supplied us by the factory.
in excess of requirements, which goes to show NOT RECORDS THAT HAVE BEEN USED FOR DEMONSTRATING MACHINES ;
that prosperity has returned and the outlook for NOT RECORDS THAT HAVE BEEN PLAYED FOR RETAIL PROSPECTS
the coming year is bright indeed." But—
Nowthat the holiday trade is out of the way Absolutely New Unplayed Records
and dealers about the State will have something in We don't need to enlarge upon the advantages of this system. You will appreciate
the nature of a breathing spell, efforts will be it. We originated the system of supplying the high-grade
made to complete the organization of the new RED SEAL RECORDS IN SEALED ENVELOPES
the new method of filling
Wisconsin Talking Machine Dealers' Association, This is appreciated by dealers in Victor Records, and we are sure
retail stock will be even more
wholesale orders from a stock wnich is in no way connected with our
the initial steps in the formation of which have appreciated by them.
already been taken. The new Milwaukee Talk- Us Your Orders
If You Want New Records, Send
ing Machine Dealers' Association is proving to
be a most valuable organization to the dealers
and trade. While little was done during the The Eastern Talking Machine England
Co., Boston, Mass.
holidays the association planned several features New
Original Distributers of Victors in
for the holiday trade which were highly suc-
cessful.
LARGEST STOCK - BEST SERVICE
Fifteen Years an Exclusive Talking Machine House
K. Dolbeer, general sales manager; E. H.
P.
Philips, manager of the credit department, and
THE TALKING MACHINE WORLD. 33
Miss Stevenson and Mr. Stanley Five New Farrnr Records. Tito New Records by Williams.
5654 That Wasn't All (from "The Soul Kiss"). Gernldine Farrnr, Soprano. Evan Williams. Tenor.
Ralph C. Herz
74126 Messiah— (a) Recitative— Thy Rebuke; (b) Air
5661 Very Well, Then! (from "The Soul Kiss"). 87024 Robin Adair (Burns). 10-inch, $2. In English. — Behold and See (Handel). 12-inch, $1.50.
Ralph C. I-Iciv
S7023 Manon — Gavotte, "Obeissons, Quand Leur Voix In English.
5640 I Used to Be Afraid to Go Home in the Dark Appelle" (Hear the Voice of Youth) (Mas- 74128 Martha— Like a Dream (Flotow). 12-inch,
(from "Miss Innocence") Billy Murray senet). 10-inch, $2. In French. $1.50. In English.
You ought to have every one of these records. We are advertising the complete list in our
double-page advertisement in the leading magazines for February, and calling attention to them
in our advertising in the principal daily newspapers throughout America on January 28. We are
telling millions of readers that these new records can be had at all dealers on the simultaneous
opening day, January 28.
Don't take chances of disappointing a single customer. Have the records asked for and you
not only make a liberal profit, but increase your prestige as a progressive up-to-date dealer.
All Victor Records are of the highest musical quality and give the utmost satisfaction. Sell
the people what they want and they'll come back regularly every month for the newest Victor
Records.
(Special to The Talking Machine World. a good business, are advertising that by means "Lead Kindly Light." The
special chimes record,
Indianapolis, Ind., Jan. 6, 1909. of an inexpensive attachment any Edison ma- graphophone was hidden behind a curtain and
Talking machine dealers are wearing broad chine may be equipped to play a four-minute the chimes of a large bell served to draw the
smiles. The talking machine business during record. The four-minute records are proving a people to the amusement place.
the last two months has been excellent and the "hit" in Indianapolis. The West Indianapolis five-cent theatre, which
holiday business was far beyond expectations. Carlin & Lennox, who handle the Victor ma- has always been a good paying proposition, has
Many say that the holiday trade was fully up chine, an excellent Christmas trade on
report changed hands. This theatre, which was former-
to that of two years ago. There was an increased talking machines and music boxes. The trade ly under the management of John Ennis, is now
tendency toward buying the best machines and in Mira music boxes, it is said, was far better controlled by John R. Truelock. Mr. Truelock
the best records and the class of buyers was than had been expected. is an experienced moving picture man, and it
somewhat different from that of previous years. Mr. Israel, of the D. Sommers & Co., who is expected that the theatre will be kept up to
There were just as many buyers from the lower handle the Columbia line, reports that this was its usually high standard both as to attractive-
and middle classes, but there were more from the best season he has ever had in the talking ness and in a financial way.
the best families. The talking machine business machine business. He says it has been demon- PI. H. Myers, traveling representative of the
in Indiana during the last year probably ran strated to him that the talking machine is an Columbia Phonograph Co., spent Christmas with
ahead of the business in any other line of mu- essential, and that every up-to-date installment friends in Indianapolis.
sical merchandise. house should handle talking machines. His Among the inquiries received by the Columbia
The Columbia Co. have been having unusual- great increase in business he attributes to the Co. here during Christmas week was a card with
ly good sales on the double disc records. These double disc and indestructible records. the following: "Dear sirs: My hours are such
have been on the market only a comparatively The literary society of the Manual Training that I cannot get to see you during business
short time, but they have gone like hot cakes. High School gave an informal dance Christmas hours. I want to know the best price you will
The indestructible records also are meeting with week, and the music was furnished uy a Colum- make on one of the mahogany graphophones in
great favor. There was such a rush at the bia Twentieth Century machine. The music your window. Please call me up where I work
store of the Columbia Co. that twice during went to every part of the large auditorium. and if possible send a man to see me. I want
the week before Christmas the stock in certain Special dance records were used and were greatly a machine and I want the one in your window,
lines was exhausted, and these were lines in enjoyed by the young people. if it can be bought." This man was an engi-
which a heavy stock is always carried. Mr. Charles Mayer & Co., one of the largest nov- neer and he bought a $65 BY Columbia grapho-
Devine, the local manager, ordered goods by ex- elty stores in the middle west, have put a line of phone. This is one of the cases in which a
press to make up the deficiency. He says that Columbia machines in their big West Washing- good sale is attributed directly to an attractive
a remarkable feature of his business during the ton street novelty and silverware store. It is window.
pre-holiday trade was the cash sales, which were expected that it was interest a class of talking
considerably in excess of that of past years, machine buyers who otherwise would not be
UDELL'S DISPLAY AT GRAND RAPIDS.
while the cash payments on installment sales reached.
were unusually large. Joseph Joiner, piano dealer, Massachusetts Will Show Their Full Line at the Furniture
The Indiana Phonograph Co., who handle Edi- avenue, has added the Columbia line to his stock, Exhibition This Month.
son machines, report an unusually good business and he reports that he had a brisk holiday trade
during the last year. This firm was not under in talking machines, including also Victors and The Udell Works, of Indianapolis, Ind., will
the same management this year that it was last Edisons. make a handsome display of their full line of
Christmas, but the owners were well pleased Among the out-of-town talking machine deal- cabinets for talking machines, sheet music and
with the holiday trade and they had good re- ers who called in the city Christmasweek were: piano-player music at the Furniture Show, to be
ports from all their dealers out in the State. George E. Cook and L. L. Bair, of Anderson, held in January in Grand Rapids, Mich. They
The business was good during the thirty days Ind.; Francis T. Mezingo, Kempton, Ind.; C. M. will have the same space on the fourth floor
before Christmas. The Indiana Phonograph Co. Carter, Arcadia, Ind., and John H. Whitlock, of the Furniture Exhibition Building as before,
have been unable to keep "Rainbow" records in Rushville. Ind. and many new things in disc and cylinder cab-
stock. This selection has proved to be one of The five-cent theatres and penny auditoriums inets will be shown that, will doubtless interest
the most popular that has been presented in have done an excellent business during the last the trade. Notwithstanding the depression of
Indiana in many years. "We haven't a single month and are looking to a good business dur- the past year the Udell Works have closed a
most satisfactory business. They start in the
new year with a busy plant and splendid pros-
pects. 4
Patented
He then had the machine run off the newly
made records much to the delight of the In-
dians who danced about the machine and eyed
The Ravenskilde Talking Machine Starter it with amazement.
FOR EDISON AND ALL OTHER TALKING MACHINES The Chelsea Phonograph Co., Chelsea, Mass., who
THE NOVELTY OF THE CENTURY formerly conducted a talking machine business at
Put a record on the machine and set the clock at the time you want the record played. 219 Summer street, Lynn, and also at 33 Wash-
It will wake you to the sound of music divine or of any shout or remark you may have ington avenue, Chelsea, will hereafter be located
dictated into a blank record. at 429 Broadway, Chelsea, Mass. This company
It's more than an Alarm Clock. It sells itself. carry a complete line of Edison phonographs,
It will surpriseand startle evening guests. Can be operated by a child.
As a trade attractor in the store it is unexcelled Is a perfect device. Does not get out of order Victor talking machines, records and supplies of
RETAIL PRICE, $5.00 all kinds. Morris Robinson is manager.
Order sample to-day. If not satisfactory send it back and money will be refunded.
A good deal of time is wasted in idle visiting.
P. M. RAVENSKILDE Find out what your visitor knows that you do
not know and talk about that subject. Every
Patentee and Sole Manufacturer CABERY, ILL.
man knows more about something than you do.
THE TALKING MACHINE WORLD. 35
Quality
That's the big idea behind the Victor, the thing that has made the Victor
business what it is to-day.
Quality has placed the Victor in a class by itself — has put it above compe-
tition.
That's the kind of instrument you are handling, Mr. Victor Dealer.
Make use of this "quality" idea. It will help you to build up your busi-
ness, to make the most sales and the greatest profits, to add to your prestige, to
establish yourself firmly with music lovers and people of wealth and refinement.
Albany. N. Y. .Finch & Hahn. El Paso. Tex W. G. Walz Co. Omaha, Neb . A. Hospe Co.
Altoona, Pa. -W. H. & L. C. Wolfe. Escanaba, Mich Grinnell Bros. Nebraska Cycle Co.
Piano Player Co.
Atlanta, Ga. . . Elyea- Austell Co. Galveston, Tex Thos. Goggan & Bro.
Phillips & Crew Co. Grand Rapids, Mich.. J. A. J. Friedrich. Peoria, III Chas. C. Adams & Co.
Baltimore, Md. .Cohen & Hughes. Honolulu, T. H Bergstrom Music Co. Philadelphia, Pa. .... Sol Bloom.
E. F. Droop & Sons Co. Indianapolis, Ind Kipp-Link Phono. Co. Louis Buehn & Brother.
J. E. Ditson & Co.
H. R. Eisenbrandt Sons. C. Koehring & Bro. C. J. Heppe & Son.
Wm. McCallister. Jacksonville, Fla Alexander Seewald Co. Musical Echo Company.
Bangor, Me.-- M. H. Andrews. Penn Phonograph Co., Inc.
Kansas Mo J. W. Jenkins Sons Music Co.
.
City,
Western Talking Machine Co.
Birmingham, Ala. . E. E. Forbes Piano Co. Schmelzer Arms Co. H. A. Weymann & Son.
The Talking Machine Co.
Lincoln, Neb Ross P. Curtice Co.
Boston, Mass. . Oliver Ditson Co. Pittsburg, Pa.. ...,C C. Mellor Co., Ltd.
Eastern Talking Machine Co. Rock, Ark
Little O. K. Houck Piano Co. Standard Talking Machine Co.
M. Steinert & Sons Co. Los Angeles. Cal Sherman, Clay & Co. Portland. Me.. ....Cressey & Allen.
Brooklyn. N. Y. American Talking Machine Co. Portland Talking Machine Co.
. Memphis, Tenn E. E. Forbes Piano Co.
Buffalo. N. Y.. . W. D. Andrews. O. K. Houck Piano Co. Portland, Ore Sherman, Clay & Co.
Neal, Clark & Neal Co.
Milwaukee, Wis Lawrence McGreal. Richmond, Va The Cable Co.
Burlington, Vt.. .American Phonograph Co. W. D. Moses & Co.
Minneapolis, Minn Minnesota Phonograph Co.
Butte. Mont.... .Orton Brothers.
Canton, 0 .The Klein & Heffelman Co. Mobile, Ala Wm. H. Reynalds. Rochester. N. Y The Talking Machine Co.
Montreal, Canada Berliner Gramophone Co., Ltd. Rock Island, III Totten's Music House.
Charlotte, N. C. .Stone & Barringer Co.
Chicago. III. .. Lyon & Healy. Nashville, Tenn O. K. Houck Piano Co. Salt Lake City, Utah. Carstensen & Anson Music
. Co.
.
The Rudolph VVurlitzer Co. Newark, N. J Price Phono. Co. San Antonio, Tex Thos. Goggan & Bro.
The Talking Machine Co. Newark, O Ball-Fin tze Co. San Francisco, Cal- ... Sherman, Clay & Co.
Cincinnati, 0. .The Rudolph Wurlitzer Co. New Haven, Conn ...Henry Horton. Savannah, Ga Phillips & Crew Co.
Cleveland, 0. .W. H. Buescher & Sons. New Orleans, La Nat'l Auto. Fire Alarm Co. Seattle. Wash Sherman, Clay & Co.
Collister & Sayle. Sioux Falls, S. D
Philip Werlein. Ltd. Talking Machine Exchange.
Eclipse Musical Co.
New York. N. Y. . Blackman Talking Machine Co. Spokane, Waah Eiler's Piano House.
Columbus, O The Perry B. Whitsit Co.
Sol Bloom, Inc.
Sherman, Clay & Co.
Dallas, Tex Thos. Goggan & Bro. C. Bruno & Son, Inc. St. Louis, Mo Koerber-Brenner Music Co.
Dayton. O The Fetterly Piano Mfg. Co. I. Davega, Jr., Inc. St. Louis Talking Machine Co.
Denver, Colo Hext Music Co. S. Davega Co.
B.
St. Paul, Minn W. J. Dyer & Bro.
Knight-Campbell Music Co. Chas. H. Ditson & Co Koehler & Hinrichs.
The Tacot Music Box Co.
Des Moines, Iowa. ... Jones Piano Co. Landay Brothers, Inc. Syracuse. N. Y , . W. D. Andrews.
Harger & Blish. The Regina Co. Toledo, O The Hayes Music Co.
Detroit,Mich Grinnell Bros. Stanley & Pearsall. Whitney & Courier Co.
Dubuque, Iowa Harger & Blish. Benj. Switky. Washington, D.C. . . John F. Ellis & Co.
Duluth. Minn French & Bassett. Victor Distributing & Exp't Co. E. F. Droop & Sobs Co.
J
;
gafAVACHINE^ troublous times of 1908 somehow, and now thank upon the future of the industry.
SPILLANE. Managing
show an increase in the transportation of prod- the fact that high-priced
J. B. Editor. machines and outfits
ucts and goods.The improved business conditions have been steadily gaining
Trade Representatives: Geo. B. Keller, F. H. Thompson, demand. In fact,
W. T. Dykes, L. E. Bowers, B. Brittain Wilson, mean increased labor demands on all sides and a
A. J. Nicklin, August J. Timpe. there has been such an insistent demand for the
greater investment of capital, so let us not re-
outfits which cost from $100
Boston Office : Ernest L. Waitt, 100 Boylston St.
to $300 that the
turn to last year's business page. Let us close manufacturers have been unable to keep pace
ChictLjo Office: E. P. Van Harlingen, 156 Wabash Ave.
Philadelphia Minneapolis and St. Paul
:
the book and leave it closed. Let us remember with it. It was felt by some that there was con-
H. F. Thompson. Adolf Edsten. that the world demands good work in its devel- siderable doubt about the American people being
St. Louis : San Francisco:
Chas. N. Van Buren. S. H. Gray, 88 First St.
opment from each one of us, and let us figure willing to pay high prices for talking machines,
Cleveland: G. F. Prescott. that we may all contribute in a greater or less but what has been the result?
Cincinnati : Bernard C. Bowen. The higher the
degree toward the complete restoration of busi- price the greater the demand,
London. England. Office: and there seems
69 Basinghall St., E. C. W. Lionel Sturdy. Manager. ness confidence. Let us remember that real to be no limit to this branch of the trade. Plans
progress is moving ahead, and let us remember are now being made to take
Published the 15th of every month at I Madison Ave. N.Y. care of the high-
we can all contribute toward assisting business grade trade for the new year.
SUBSCRIPTION (including postage), United States, Those who were
Mexico, One Dollar per year; all other countries, $1.2o. on its onward and upward march. sceptical at first admit that this demand has
England and her colonies, five shillings.
ADVERTISEMENTS, $2.00 per inch, single column, per come to stay, and there is no more speculation
insertion. On quarterly or yearly contracts a special dis-
allowed. Advertising Pages, $60.00; special posi- as to whether the people will buy high-grade
count is
tion, $75.00.
SPECIAL attention is directed to a new feature
Edward talking machine outfits or not. The record for
REMITTANCES, should be made payable to of this publication designated the "Side
Lyman Bill by check or Post Office Order. the past twelve months has settled that, and no
Line Section." This is not a new idea, but one
^"IMPORTANT.— Advertisements or changes should which query mark can be placed after high-priced
reach this office by the first of each month. Adver- has been carefully planned. For some
tisements arriving too late for insertion in the current months past we have conducted a feature of this
machines. Quality trade is a trade to be sought
issue will, in the absence of instructions, be inserted
in the succeeding issue. paper a "Side Line Department," and advertisers for and located if possible, and the greater the
who exploited product in this particular number of high-priced outfits put forth the
Long Distance Telephones— Numbers 4677 and 4678 Gram- their
ercy. Cable Address: "Elbill," New York.
department were successful in greater the respect for the talker.
securing from
talking machine men a goodly number of orders.
NEW YOR.K, JANUARY 1909.
15,
Encouraged in this direction, we figured upon THElumbia
enormous advertising which the Co-
the establishment of a separate section which people are doing along lines of
reviewing the business industry, of which
IN this journal is the exponent, it must be ad-
would give a broader and more comprehensive double-disc publicity is having the anticipated
representation to the special products which can result in increasing the demand for the two-
mitted that during 1908 conditions were far from
be harmoniously blended with the talking ma- sided records. When double pages, back covers
pleasing. Talking machine men had to suffer
and single covers are secured in the leading
chine line. There are thousands of dealers who
from the depression in business which affected
read The Talking Machine World regularly, who magazines to exploit a special product, it would
all trades, but beyond this they had the added be strange indeed
are naturally desirous of increasing their in- if the demand for the adver-
troubles which came from disturbed inner trade
comes, and many of them have ample space in tised specialty did not grow with surprising
conditions; in fact, during the entire year there
their establishments which can be conveniently rapidity. The advertising campaign of the Co-
has been a feeling of unrest in talking machine lumbia Co.
utilized for the display of special products and is a most extensive one, and it shows
circles. Changed conditions and restrictions
novelties. These have the power to attract trade in that the battle of the records is now on in deadly
imposed have all had the effect to disturb the
the business establishment, and the profits on the earnest. The Columbia plan of exclusive repre-
trade in the talking machine line, and when
sales made help to defray fixed overhead sentation, too, is creating a stir in trade circles.
everything is taken into consideration 1908 was a
charges and bring money storeward and supply
year filled with business disappointments.
machine men with a new trade with
Perhaps the talking machine men, on the
talking
which to increase their business. Relying on
THEunder
Talking Machine Jobbers' Association
competent official direction has made
whole, have been no greater sufferers than the
one line of goods gives but one feeder, but when satisfactory progress during the past year.
men in other lines, but we have all had enough A num-
a number of specialties are sold it follows quite ber of important matters have been taken up and!
to make us sit up and take notice. There is no
naturally that more money will be brought to discussed by this organization, and those who are
doubt about that. But let us forget it. Let us
establishment than if the sales are confined to one fully acquainted with
turn to the new year with confidence and with a its accomplishments real-
line exclusively. Everything which can con- ize that it is a strong power for the good of the
move along all right
fixed belief that things will
tribute to increase the income of business men A variety of subjects are now being
during the next twelve months that is, if we — is certainly desirable, and there are a number
industry.
considered by this association, which will be an-
will all help them to move.
of specialties offered in the "Side Line Section" nounced later. An organization of such character
which can with advantage be handled by talking
A YEAR
terrifying
ago the currency panic obtruded
effect upon a supersensitive
its
machine men. These do not require a large
vestment, and the possibility of salesmaking
in-
is
which stands
its membership
for the general
good of the trade
should be warmly supported, and should have on
roll practically the entire trade.
people, many of whom were frightened into ex-
extremely good. By all means consult this new Just keep your trade eye on this organization.
treme measures of hoarding money. Currency
feature of The World, because it is put forth
and legal tenders were so difficult to get that sub-
with a view of creating new business and new
stitutes for money were made with more or less
profits for the readers of this publication.
CERTAIN handwritings on the trade wall indi-
cates important changes which will be likely
disturbance to confidence. It seems peculiar now
even, when we look back upon it, that such con- to occur in the talking machine circles before the
and
year shall have advanced
bird also whispers that new concerns will be
depression and the country was filled with fore- it is said that in this limited industry more formed, so that it is possible new competitive con-
boding. Then, too, we were getting ready for than half a million dollars have been expended ditions will be created in this industry before a
the big presidential struggle, and, of course, that for litigation during the past few years. Surely very long period shall have elapsed. Just what
retarded business, and, in fact, when we com- that is a snug amount, and from present indica- there is pending will be announced in due time
mence to review the situation a dozen elements tions it will be increased materially, for there in the columns of this publication. Judging from
at once come to mind which helped to block the are a number of matters to be settled before the indications there will be plenty of things of in-
wheels of progress during 1908. So, perhaps, as courts, which will probably be brought to point terest happening, which will keep the trade
the great Talleyrand once said of the "Reign of of issue during the present year. It would seem, tongues wagging at a good lively rate.
THE TALKING MACHINE WORLD. 37
Eilers Music Company in this city has been January before Peter Bacigalupi & Son are able
TRADE ON THE PACIFIC COAST. placed in charge of the Standard Phonograph to occupy their new Market street store, though
Co., which formerly operated the department of work has been rushed in the effort to have the
Dealers Experience a Decided Improvement in The
Business —
Columbia Co. News Eilers Music — the Fillmore street store. This company also place ready by the first of the year. re-
Co. Make Pleasing Report — Kohler & Chase has two stores in Oakland. The Eilers depart-
ment is in charge of Mr. Peel, and probably
tail department
ing rooms, and
will have seven large demonstrat-
a number of other features are
to Discontinue "Talker" Department in
found on being prepared. Mr. Bacigalupi states that the
Seattle —
Wiley B. Allen Co. Activities carries as complete a stock as
the coast, practically all
is to be
lines being kept on Edison Amberol records have been large sellers
Sherman, Clay & Co. Stock Cleaned Out Dur- throughout the month. The company has made
Holidays — The New Bacigalupi Quarters.
hand. Mr. Peel states that the December busi-
ing a special offer for outside retail trade, as a re-
ness has been most satisfactory.
Geo. Q. Chase, of Kohler & Chase, is now visit- sult of which many orders have been coming in
(Special to The Talking Machine World.)
ing the Seattle store. The talking machine de- by mail.
San Francisco, Cal., Jan. 3, 1909.
partment of that branch is to be discontinued.
December there has been no
VALUE OF WINDO W DISPLAY.
Since the first of
C. M. Jonesis now manager of the department
complaint of dulness among the talking machine
in San Francisco store, having charge of
the
dealers in any part of the Pacific Coast
terri- Robt. N. Watkin, of the Will A. Watkin Co.,
both wholesale and retail business. The depart-
tory, the in general being to provide
difficulty Dallas, Tex., Gives Excellent Advice on This
ment is being thoroughly reorganized, and some
a sufficient supply of goods to fill the insistent Subject of General Importance.
big developments are promised after the first of
holiday demand. Reports of an excellent busi-
have the year. The company reports a fine business Robert M. Watkin, secretary of the Will A.
ness in all lines of machines and records and has had a large
while the local for the last few weeks, sale Watkin Co., Dallas, Tex., had the following to
come in from north and south,
The business of new records. say on the subject of securing attention by win-
dealers have their hands full.
The Wiley B.Allen Co. report an immense dow display in a recent issue of The Retail Mer-
shows an immense improvement over the last business in talking machines at the San Diego chant, of that city, which should prove in-
the
holiday season, and some of the dealers in
like store the past month. The Los Angeles store, teresting to dealers in talking machines and
city say they have never seen anything
two which recently put in a department, has also side lines:
the rush which has prevailed for the last
may he done very well. Little is being said at present "A store window offers the cheapest adver-
weeks. The rush of wholesale business about the talking machine department which tising a merchant can employ. Windows are
the
partly attributed to the conservatism of
will be installed in the new store in San Fran- often preferred to newspaper space because the
trade earlier in the season, which left them
short
cisco, but this company are expected to cut quite results are quicker and surer; because showing
of stock just when it was needed most. an article will sell it more quickly than a printed
a figure in the local trade as soon as the busi-
Chas. E. Brown, otherwise known to the
coast
ness is started. description. Then, too, it is already an asset,
in the
trade as "Talkophone" Brown, is again For the last month Sherman, Clay & Co. have as the rent is being paid just the same whether
city after a visit to his store in
Spokane, Wash.
had a great run on talking machines, and the the window is used or not.
He says that some of the local dealers may think force in this department has had to work over- "The merchant is judged largely from the ap-
that he is canned and labeled, hut he is still
time, though everybody that could be was pressed pearance of his window. Hence, the window
alive, and will show them a thing or two after into service. Mr. McCarthy states that the holi- should always have a fresh appearance and with
the first of the year which had not been dreamed
day business was the biggest in the history of this in view, they should be redressed regularly
of in their philosophy. The trade is waiting to
ihe company. By Christmas the stock was prac- with strong attractive displays. The window dis-
see what will happen. tically cleaned out in many lines, very few Vic- plays need not necessarily be elaborate, for some
Byron Mauzy received another shipment of the trolas being left, and a great business has been of the most effective are simple and inexpensive.
new Zonophone records a couple of weeks ago, done in all lines of Victor machines. Mr. Mc- "Put some definite idea into your display. Don't
and is now carrying the complete catalog. Now Carthy says the new double Victor records have crowd too much into it. A variety of articles is
that the first demands of the trade are
filled, it
not caused any great stir, though they have often passed unnoticed where a few articles
is less difficult to keep stock on hand, though
been on hand for several weeks, and are selling strongly presented will attract immediate atten-
they are large sellers.
still
fairly well. Mr. McCarthy was actively inter- tion. A good window display is one that asso-
Large shipments of the new Columbia records ested for the last week in making the down-town ciates the goods with some other person or event
have been coming in since last month, and
the
with most New Year's celebration, the first to be held in of current interest to the passerby, not in any
coast department is now well supplied
the old business district since the fire. He was way connected with the idea of buying or selling.
the catalogs, though there are quite a
lot
of on the celebration committee of the Permanent In this manner you command attention and it is
of numbers which it is almost impossible to keep Downtown Association, and took an active in- a recognized fact in salesmanship that if you
in stock. The dealers throughout the country terest in the affair. can secure a person s attention, a good part of
for
have been in a great hurry to get stock Benj. Curtaz & Son report a good all-round the work is already accomplished."
the holidays, many orders coming in by
tele-
holiday business, though they expect to beat it
phone during the week before Christmas, and next year, when they will be in their new build- The Phillips & Crew Co., Savannah, Ga., have
sales for the month would have been
considerably
records
ing on KearnyWith them, also, there
street. been giving a number of successful recitals in
larger if the supply of the most popular has been an unusually large demand for Vic- Lawson Memorial Hall, that city, at which the
had been on hand. P. H. Beck, manager of the trolas. Victor talking machine and Steinway piano
San Francisco store, states that a larger busi- It will probably be well toward the end of played prominent parts.
ness was done this year up to December 20
than
during all last year. The holiday business of
the coast department was the best the
company
has ever had, and the outlook for the next few
months
seller.
is decidedly good. The new $65 Colum-
bia machine, type BY, with a mahogany
cabinet,
1
Have You The
Amberol Record Attachments
And Are You Putting Them On
Phonographs Already Sold?
Every time you equip a Phonograph with You should see that your line is complete
the Amberol Attachments you create a new on instruments and both styles of Records
Amberol Record customer. also that everyPhonograph you have sold is
These attachments are easily put on and brought up to date with the Amberol attach-
they pay you a profit. A Phonograph ments.
equipped with them will play both Amberol The demand Amberol Records grows
for
Records and the regular Edison Records. as people hear them and the profit to you
So, in making Amberol Record custom- is big.
ers of present Phonograph owners, you also With the attachments, the Amberol Rec-
retain their trade as standard Edison Record ords and the new types of Phonographs, you
customers. ought to have everything your own way this
equipped to play both styles of Records an— Edison jobbers are all supplied with the
advantage that wins the choice every time. new goods. Write the one nearest you.
r
Have You The New
Amberol Records
And Are You Demonstrating
Them?
Once your customers hear an Amberol the selections are the work of the best talent
Record a sale is made. obtainable.
There is nothing compares
in records that Not since the perfection of thePhonograph
with them. Their long playing time is an has such a powerful selling argument been
argument. Their sweet tone is another, and given the dealer as that represented by Amberol
the high grade of music and songs they offer Records.
is another. You should make the most of it. You
An Amberol Record furnishes four should carry a complete stock of both Records
minutes of delightful entertainment, with- and Phonographs. You should advertise
out record-changing. That is twice the play- them and demonstrate them. They represent
ing time of the standard Edison Records and your best opportunity for increasing sales
a longer playing time than any other kind of during 1909.
record affords. Begin the year with a complete line.
The tone of these new records is remark- There is an Edison jobber near you who will
able for its clearness, richness and fidelity and be pleased to fill your orders.
59 Lakeside Avenue,
National Phonograph Company, ORANGE, N. J.
40 THE TALKING MACHINE WORLD.
THE VALUE OF NEATNESS. Dealer, closing, I want to ask you a
and in
question: Miss Society happened to glance in
If
This Art Is a Necessity in the Talking Machine your window to-day, would she favor you with
Business and Should be Cultivated by All a call?
Dealers Who Would Achieve Success. Howard Taylor Middleton.
So Easy
Yes, it is not only easy to learn a foreign
Dr.
Bell and
invention
have
Alexander Graham
Sumner Taintor,
Bell,
was
of the graphophone, is reported to
completed a new flying machine. Dr.
who with C.
interested in the
A.
THE GOOD CHRISTMAS SALE. records, and then how quickly he opened his taken specially for this play and they have added
own smart carrying case and seemed to lift some- much to the real Bowery or Drury Lane "thrill"
How Salesman Franklin's Heart Was Touched thing heavy out of it, and place it in the box so occasioned by the performance.
by the Condition of a Poor Widow and Her often touched by loving hands.
Son — Provided With Christmas Music at the He had to go then. He told the old widow the MISCHA ELMAN'S SUCCESS.
Expense of a Fancy Vest. rain had been a nuisance —he had so much to do.
* * * #
Not iu many years has a violinist scored such
Edward R. Franklin decided he might order it. Edward R. Franklin walked briskly into the a success in New York as has Mischa Elman, the
He had inspected, through the window o£ the office, and in reply to the manager's inquiry, said
young Russian, who has been arousing great en-
Universal Clothing Co., the fancy material he had had some fair sales and placed a smal! thusiasm, both at his recitals and at the Sunday
marked "Vest, $7.50," every morning this week, pile of bills on the cashier's desk, as he made out
evening concerts at the Manhattan Opera House.
but hismind was not settled till to-day. But this his sales' slips. Elman's success confirms the high praise be-
morning he had told himself that he did not "That's a pretty fair sale," said the manager, stowed upon him by the leading critics of Europe.
spend a great deal on his own person, and that glancing over the items, "twenty records to one He is no longer a boy prodigy, for his reputation
the waistcoat might help him along in making man."
sales. So in he went, got measured, and ran out "Yes, sir; the poor fellow is a cripple."
of the store just in time to catch the car which "That's bad; good thing he's got money.''
was to carry him and his neat black carrying "Yes, sir. May I use the 'phone?"
case to his territory for the day. "Why, of course."
Not many hours passed before a heavy rain "2684 R, please. Hello! Is this the Universal
caused our young friend to take refuge in a Clothing Co.? Well, this is Edward R. Frank-
small house in a big field. lin. Will you kindly cancel that order I gave
It wasn't a pleasing Christmas picture he found you this morning for a vest? Right! Much
there. obliged. Good-bye. Ernest Werninck.
Just a poor old widow eking out an existence
in company with an only son, bed-ridden since "THE WOLF" THRILLS THE WEST.
childhood with an incurable spinal complaint;
but she was able to entertain her visitor: oh, yes Scene of Fight in Which the Howling of Wolves
— her good, dear husband had bought a "plate Is Reproduced by Talking Machines.
talking machine" the year Willie was born, and MISCHA ELMAN.
only a few months before his own life had been During its recent visit to Denver, Colo., that
crashed out in a coal mine. They had never intense drama of the Northwest, "The Wolf," rests on a more substantial foundation. He is
had any new records since; they simply could not written by Eugene Walter, a former newspaper a mature artist, and while still a "prodigy" is no
afford them, but she hoped some day to be able man of that city, caused quite a sensation, longer a boy. Talking machine dealers will find
to buy some. Willie loved the machine so! Let and much favorable mention. Of course the fact a great demand for Elman records at the dif-
her put on "Mendelssohn's Spring Song." Willie that the author was a Denver man won for it a ferent points to be visited by this artist during
liked to hear that as he lay in the other room, special consideration, but it was the howls of his six months' tour of the United States. Four
and she would go and do a little washing in the real wolves, heard in the play, that amazed old- fine Elman records are listed in the Victor Red
yard, now it had stopped raining, if the gentle- time ranchers. The play works up to a duel to Seal list,and they should be featured by dealers
man would excuse her. the death in the dark between the two principal well in advance of the concert to be given by this
Edward R. felt a sort of choking in the throat characters accompanied by the howl of wolves, artistin their locality. They will be well re-
as he listened to the sweet strains of the "Spring which is almost blood curdling. This realistic warded for their enterprise, because they are
Song" coming faintly from the poor, worn record. effect is secured by means of the talking machine. records of especial excellence, possessing that in-
How gently he lifted the lid of the box that held It will be remembered by readers of The World dividual force which enables Elman to thrill his
the remaining cracked, chipped and seedy-looking that records of the howls of real wolves were audiences and enthuse them.
BY USING
save: th life: of vour records
The Place Automatic Record Brush
PHONOGRAPHS AND VICTOR TALKING MACHINES. ' Se P tember 15 and October 2, 1906
FOR EDISON PATENTED
land September 10, 1907.
track to run in. Insures a clear Reproduction and prevents Record getting
PRICE, 15 CENTS Dust and dirt in the Record grooves
Makes the Needle wear better.
CAN BE USED ON ALL PHONOGRAPHS scratchy.
Removes lint and dust from record automatically. Saves Sapphire from wearing flat Needle so cuts the Record.
and prevents rasping sound. Insures a perfect playing record. It is equally as efficient wear the record out quickly and grind the it
who don't handle them. Write Now ply you write us for the name of one who will.
MANUFACTURED
BY BLACKMAN TALKING MACHINE CO. J. NEWC0MB BLACKMAN
President
—
provement Edison Line Gaining Ground ant was struck off plaintiff's list of dealers he question of breach of contract plaintiff ought to
English and German Machines Popular Low — would cease to handle, sell, or deal in goods succeed.
Prices and Too Much Competition Hurt dealt in by plaintiff, unless authorized by the Judgment was entered for defendant with costs,
Business —
Dealer Restrained by Court from plaintiff in writing. removed defend-
Plaintiff in accordance with the opinion of the majority.
Handling Edison Goods After Being Cut Off ant's name from their list, but defendant was al-
List, Wins in Higher Court. leged to have continued to deal in and handle A GREAT CHRISTMAS TRADE
the plaintiff's goods. Plaintiff company, there-
(Special to The Talking Machine World.) fore, claimed an injunction to restrain the de- Enjoyed by All the Leading Talking Machine
Sydney, N. S. W., December 15, 1908. fendant from selling its goods, and £250 —
Houses Reached the Dimensions of Two
Business conditions among talking machine damages for certain particular breaches of the Years Ago —
Expensive Instruments Bought.
men in this country are slowly improving, contract.
dealers reporting an increased demand for high It was argued company that it was
for plaintiff The holiday business with talking machine
class goods. The Edison line has a steadily grow- entitled to succeed on —
two grounds that the con- jobbers and dealers, in a great many sections of
ing following all through Australasia, and there tract had been broken, and that plaintiff com- the country, was far beyond expectations. The
can be no question as to the tremendous adver- pany had attached certain conditions to the sale week preceding Christmas was particularly ac-
tising value of the name of Edison. Of course of goods, and goods must be sold subject to those tive, and sales were only limited by failure to
this doesn't mean that the American manufac- conditions or not at all. This second right the have a sufficient supply of goods to meet urgent
turers control the market exclusively for the Eng- plaintiff asserted arose from the nature of a demands. In short, trade throughout December
lish and German machines have also many ad- patented article. really reached high water mark. In and about
mirers, the latter particularly in the lower-priced Defendant denied that such right existed, and, New York, with few exceptions, the jobbers and
goods. further, he asserted that the contract was illegal, dealers who are most frequently mentioned as
There has been a regular avalanche of cheap as in restraint of trade, and that the removal leaders spoke as follows:
stuffon the market for some time past which of his name was illegal. G. T. Williams, general manager of the Vic-
has tended to injure the business as a whole. The Chief Justice, in delivering judgment, tor Distributing and Export Co.: "Our Decem-
Moreover the general complaint is that there are said: "The exact point of law involved has never ber business was tremendous, and I am satisfied
too many factors in the business compared with been decided, and although there are expressions that dealers who went after trade have no com-
the volume of trade done in this country. Things of English and American judges in favor of the plaint. It is true in the city some dealers wait
will undoubtedly right themselves in time, and plaintiff, I think the matter should be considered for things to come their way, and they are the
it is clear that the line of demarcation between from fundamental principles. A patentee can, only ones whom I have heard speak of business
the higher classed goods and the very cheap is of course, make and enforce any contract he other than in a cheerful strain. We could have
becoming more defined. The salvation of the pleases with a purchaser or with a licensee. But sold at least 100 more Victor Victrolas if the
trade seems to lie in having fewer and better he cannot, apart from the contract, attach to the factory had filled our orders. The outlook for
factors, and in adhering to fixed prices. The product of his manufacture any conditions which the new year is excellent. Our trade is almost
policy of "getting business at any cost" is a mis- would inhere in the product when it has since wholly wholesale, as you are aware."
taken one, and the talking machine men of this passed into the hands of persons with whom he J. Newcomb Blackman, president and general
country are commencing to realize it. There is is not in privity of contract. There is no ground manager of the Blackman Talking Machine
room for a national association or some as- on which plaintiff company can rest the very ex- Trade: "We had a very active business, and
semblage of men with the interests of the trade tensive powers of controlling the sale and use when it came to supplying dealers with goods,
at heart who will get the trade together and de- of products of their invention in the hands of the no one on our regular list of between six and
cide upon a plan of campaign that will tend to public which they have attempted to assert in eight hundred suffered. We managed to satisfy
clear the skies, and put the business on a sound, this case. On the question of breach of contract, their needs. Of course, dealers who turn up only
healthy basis. I think there was a contract with plaintiff bind- when an emergency occurs are not always given
The recent decision handed down by the higher ing on defendant, but that his name has been the preference when it comes to a squeeze and
court on the points of law reserved in the action unlawfully removed from the dealers' list. Judg- stock is short."
brought by the National Phonograph Co., of Aus- ment should, therefore, be entered for the de- John Kaiser, general manager of the Excelsior
tralia, Ltd., a company incorporated and carry- fendant with costs." (nee Douglas) Phonograph Co.: "We had a
ing on business in New South Wales, against Mr. Justice Barton and Mr. Justice O'Connor, great Christmas trade, several times over in vol-
Walter T. Menck, of Nicholson street, Fitzroy, in separate judgments, agreed. ume what was sold last year. Of course, we
has occasioned much comment in trade circles. Mr. Justice Isaacs dissented, and said: "I think c.uld not get all the goods we could have han-
The report of the proceedings and the judges' de- that the right of attaching conditions to the sale dled, but we did a great trade nevertheless."
cision herewith, will doubtless interest your of patented goods does exist, as contended for The Columbia Phonograph Co.: "Sales reached
readers: by the plaintiff. That is the opinion of a num- the top notch mark in December, and just before
The plaintiff company deals wholesale in Edi- ber of English judges, and of some American Christmas we worked overtime to fill orders. The
son phonographs and phonographic material judges. I am also of opinion that defendant year 1909 looks fine for Columbia goods."
throughout Australia. Defendant was a dealer, has broken his contract, and that he has been
and entered into a certain contract, which pur- rightfully removed from the dealers' list." WEITING TO THEMSELVES.
Traveling men are noted for doing as well as
saying funny things, and one of the latest pe- ;
We were the FIRST JOBBER of the Edison "Some men on the road write letters to them-
selves before they get to the next hotel, so they
Phonograph and Victor Talking Machines in will appear important when they register and ask
for their mail, but that isn't always the reason.
Philadelphia and have ever since maintained We soon catch on to them, because we see their
handwriting on the register and on their mail
our position of "FIRST." are FIRST We and I noticed it once in a man whom I finally
got to know very well.
in securing anything new, FIRST in making "He wasn't the kind of a fellow who cared
anything about appearing important, I found out,
prompt and satisfactory shipments, and FIRST so I asked him why he did it. The explanation
was very simple. He had a miserable memory,
in caring for your interests. and when he was in another town and would
think of something he had to do in Fargo, he
WE INTEND TO CONTINUE FIRST AND IF YOU would write it on a slip of paper and mail it to
himself. He didn't put the memorandum in his
ARE NOT DEALING WITH US " GET NEXT." pocket for fear that he would forget all about
putting it there.
PENN PHONOGRAPH CO. "He said he had used the plan for a long time,
always writing ahead if there was something in
another town he wanted to remember particu-
17 South 9th Street Opposite Post Office PHILADELPHIA larly, and said it was the best plan he had ever
figured out to keep from forgetting things."
THE TALKING MACHINE WORLD.
MOVING=PICTURE SHOWS WIN. voked each and every license he had granted. ments and more liberal terms than ever before.
He included in the same condemnation the inno- S. A. iShirley, formerly of the Powers & Henry
cent and the guilty. Co. and W. E. Henry Co., will represent the
Court Decides Mayor Cannot Close All on a
"It was held in People v. Hemleb that a mov- Standard Co. in lower "West Virginia; J. C. Flinn,
Sweeping Order.
ing picture show is not a public show within the formerly of the W. E. Henry Co., in eastern Ohio;
Deciding that the sweeping order of Mayor Mc-
meaning of the words used in Section 365 of the A. G. Higgins, formerly of the Victor Talking
Clellan directing that all the motion-picture Penal Code. I do not mean to say that these Machine Co., in Pennsylvania, and E. G. Bachtell
was Supreme shows may not be of such a nature that they in upper West Virginia and Maryland.
shows in the city be closed, invalid,
would be illegal, but simply that all exhibitions Chatting with the manager of the company to-
Court Justice Blackmar, in Brooklyn, granted to
the showmen injunctions restraining the authori-
of moving picture shows on Sunday are not day, he said: "We have found the fall talking
ties from interfering with their exhibitions. necessarily illegal so long as the Hemleb case is machine business to be away beyond our expecta-
unreversed. tions. In fact, our business for November and
This order will act as a permanent restraint
upon the city officials unless the decision of Jus-
"Within certain limits the discretion of the December was considerably more than the com-
tice Blackmar is upset by the higher courts.
Mayor to determine whether licenses shall be re- bined business of the Powers & Henry Co., Pitts-
voked will not be controlled; within those limits burg Phonograph Co. and Standard Talking Ma-
Mayor McClellan said later that the city would
the court will not substitute its judgment for that chine Co. for the corresponding months of last
appeal the case as soon as possible. It will prob-
vested in the Chief Executive of the city, but a year, and every indication points to a continued
ably be carried up to the Court of Appeals.
general order of revocation which is concededly improvement. In fact, we feel confident that the
Justice Blackmar holds that the Mayor was
based on an abuse of the privilege by a part only talking machine business is due for a decided
without the power to make the revocation of
of the licenses is not a valid exercise of the boom."
licenses; that he could not close up both the good
power."
and the bad shows indiscriminately. The Mayor,
however, is not restrained from revoking the A committee of moving-picture men will call on
the Mayor for the purpose, if possible, of adjust-
TO TRY AN EDISON STREET CAR.
licenses of any or all of the shows not complying
ing their shows to the requirements of the law.
with the law upon the presentation to him of Experiment With Nickel Storage Battery on
proper cause for such action. Third Avenue Line.
It is the view of the court also that the mov- STANDARD CO. BUYS W. E. HENRY CO.
ing-picture exhibitions do not come within the in- The self-propelling street car with which
The Youngstown, O., Establishment of the W.
hibition of the Sunday observance laws. About
E. Henry Co. Taken Over by the Standard
Thomas A. Edison has been experimenting for
540 such shows in the different boroughs of the
Talking Machine Co., of Pittsburg Organize — the last seven or eight yeai-s, is now being put
city are affected by the decision.
In the opinion Justice Blackmar said: "There
Strong Selling Force —
Vigorous Campaign
into its final
tracks of
form and will be tried out over the
the Third Avenue system next spring.
for 1909 to be Inaugurated.
is a limit to the exercise of the power of revoca- The car is to be operated by a storage battery
tion. It must not be arbitrary, tyrannical, or un- ( Special toThe Talking Machine World. the metal parts of which are of nickel instead of
reasonable. The Mayor might, perhaps, have re- Pittsburg, Pa., January 6, 1909. lead, and the chemical reaction of which is of an
voked the licenses under whose protection inde- The Standard Talking Machine Co., Inc., have alkaline rather than of an acid nature. By these
cent or improper pictures were shown and those just bought out and taken over the entire stock, changes the inventor hopes to turn out a battery
licenses which were acquired by bribery. He merchandise and fixtures, of the W. E. Henry whose superior resistance to corrosion will pro-
could have revoked, or suspended, until required Co., Youngstown, O., who were jobbers of the long its life an indefinite number of years beyond
changes should be made, the licenses of those Edison line. This, together with their recent pur- that of the batteries now in use. Such a battery,
places insufficiently safeguarded against fire. And chase of the Powers & Henry Co. and the Pitts- he thinks, will make possible an electric car gen-
it is possible that there were other conditions burg Phonograph Co., of this city, gives them one erating its power aboard which can be operated
shown at particular places which furnished cause of the largest stocks of talking machines, records as cheaply as from a central station.
for revocation. and supplies in the country. They are just start- Frederick W. Whitridge, the receiver of the
"But the Mayor did not confine his act to those ing out on a vigorous campaign, and expect to Third Avenue system, is also investigating the
places against which cause was shown. He re- give their dealers better service, prompter ship- merits of another style of self-propelling car.
FOR DISC
Fibre Needles RECORDS
ARE BEING SOLD BY THE MILLIONS
HE first and only ones on the market. The kind you have been waiting for. The kind that will
not and cannot injure your records. The kind that cleans, polishes and improves your records
to a greater extent each successive time they are played. NO SCRATCHING, NO CUTTING, NO RASPING.
A needle that is essentially intended for the homeA needle that will appeal to the
or parlor.
lover ofgood music — to the one who understands and appreciates a correct reproduction. A needle
whose tone quality is rich and natural.
n ^ aCt a neec^ e tnat s l°§i ca Ny adapted to the varied and delicate require-
The Effect is Ideal
-
^ ' *
—
ments of a disc record that preserves, instead of destroys that glides, —
instead of cuts —that is silent, instead of rasping. Try them at home when alone. Then wonder how
you ever did without them.
Each needle may be repointed with a special device for this purpose.
Send us your sound box so that it may be altered to take both fibre and steel needles.
cellent Records Make Their Appearance the All Enjoyed a Big Holiday Trade.
Past Month —
Gramophones and Sedition that he cannot stand this great loss. It is only My reports from the makers and the leading
—
Trade Troubles The New Clarion Record one of the many things which more strongly wholesale houses go to show that they all had a
Van Biene Helps Music Hall Fund How the — emphasizes the necessity for the formation of a very fine and busy Christmas. The orders were
Poor Are Entertained —
Amberol Record Pub- trade protection society. exceptionally heavy the last two weeks in De-
—
liclyDemonstrated —
Seymour's New System With the exception of perhaps Mr. Edison's cember. Satisfaction is universal to the coast-
of Recording —
What Mr. Seymour Has to latest 1908 has seen little scientific
discovery, line north, south, east and west.
—
Say An Interesting Chat With This Gentle- advance in improvements of the talking ma- Latest Favorite Records.
—
man Interesting Budget of News from the chine. I have, however, overlooked the signifi- The following Favorite records are to hand:
Provinces —
After Effects of Labor Troubles. cance of the wooden horn which has just been
introduced; that it will supersede the metal
A pretty musical selection from "The Butter-
flies," part 1 and 2 (Nos. 2-63009-10), by the Earl
(Special to The Talking Machine World.) trumpet is too much to say, but of a surety it of Londale's Private Military Band, which also
London, Eng., January 5, 1909. will be a distinct feature in the new year's trade. plays "Unrequited Love" (No. 1-62021), and "Bid
A short resume of the course of trade during The disc record, especially the double-sided Me Good-Bye" (No. both records of
1-62024),
the past year could not be written down as in variety, is far outstripping in popular favor the exceptional tonal merit. Of songs we have "Lov-
any way advancing the interests of this industry, cylinder record, which succeeding years show is ing Smile of Sister Kind" (No. 1-65135), by Harry
however optimistic one may be. Apart from the more proportionately on the wane than ever. Thornton, with organ accompaniment; on the
very keen competition which has existed, the This latter product still attains a large sale, and reverse "It Was a Lover and His Lass" (No.
whole year has been one of unprecedented gen- no doubt will always do so, but in nine cases 1-69077), duet by Miss Jessie Broughton and
eral trade depression, and it is therefore not a out of ten the disc secures the new buyers, and Harry Thornton, a record which gives evidence
matter of great surprise that the monetary loss in this connection it will interest our American of the great advance in quality of the Favorite.
has created a set-back from which we cannot readers to know that the introduction of double In "Never Give In" (No. 1-65158) and "To
hope to regain the normal until at least next records in England has proved a decided success. Anthea" (No. 1-65157) Wilfrid Piatt is at his
season. It is unnecessary to dwell in detail upon If A. offers a single-sided record at 60 cents, and best. "Once Again" (No. 1-65155) and "I'll Sing
the reasons of this decline, for it was largely B. can do two of equal merit at 75 or 80 cents, Thee Songs of Araby" (No. 1-65154) are two
the result of conditions over which we have no which is the buyer going to have? The question popular impressions well sung by Bernard Tur-
control. No doubt there have been many mis- answers itself, for it's human nature to get the ner. On the humorous side the inimitable Fred
takes made on the commercial side, but traders most for money all the world over. Vernon is responsible for giving us a fund of
should now look to the future with a determina- While British talking machine concerns are enjoyment in "Put a Bit of Powder on It,
tion to "make good" the lost ground. One great doing good trade with our colonies, it is a re- Father" (No. 1-67073), on the reverse of which
evil thatcan be remedied is the practice of giv- markable fact that opportunities* of creating record is "Oh! Oh! Antonio" (No. 1-67074), the
ing indiscriminate and long credit. That this business with foreign countries are allowed to pantomime favorite.
is an "evil" no trader will question, especially pass by. If it is not lack of capital, it must be Edison-Bell £ 6,000 Fire.
in view of the heavy losses most of us sustained want of enterprise, for golden chances present On December 21, at 7 a. m., a disastrous out-
last year. A
month's credit is quite enough; at themselves to the man who will step out of the break of fire was discovered at the Peckham fac-
any should not exceed two, and
rate, the limit rut. Let us take an instance: The near East tory of the Edison-Bell Co. It commenced in
while no hard and fast rule can be laid down, crisis has been responsible for great estrange- one of the molding rooms in the old building
it is fairly obvious that if —
say a dealer has sold ment between the countries of Bulgaria, Austria and rapidly spread to the new section of the
the goods, or a goodly portion, and does not and Turkey, in which latter country the Turks factory, wherein were other molding tanks, bor-
pay, his credit should be immediately stopped. are simply clamoring for British goods against ing machinery and many popular matrices, a
But to do this and to prevent a delinquent going Austrian, which they are boycotting very vigor- good deal of which it was impossible to save.
from one factor to another, a central exchange ously. This, then, is the hour of the English The damage is very considerable, and is esti-
where such could be black-listed is necessary. merchant's opportunity in Turkey, and so far mated at over £6,000, fortunately covered by in-
It remains for one or two factors to start the they have shown themselves utterly indifferent surance. Some hundreds of employes have been
ball rolling, and success is assured. Another to the situation. The consular authorities have thrown out of work, and altogether, coming,
matter is the enormous wastage of publicity pointed out again and again the urgency of too, at a busy time, the fire has materially inter-
literature. Thousands of pounds yearly are spent direct contact between the British producer and fered with the company's business. The fire
by the manufacturers on catalogs, bills, show- the Turkish consumer. As the Turks prefer to originated through a watchman neglecting his
cards, circulars and other pointers, all for the deal personally with an Englishman, and the duty by letting the wax get 200 degrees too hot.
benefit of the factor and dealer. In many in- business is there to be had, it furnishes me with After putting out the fires, instead of letting
stances, to my own knowledge, this valuable a suggestion to British talking machine manu- well he started stirring up the molten
alone,
matter is treated as so much waste paper facturers; and it is that three representative wax, thus causing the release of an extra volume
used up for packing and indiscriminate distribu- houses with a cheap and high-grade disc product of gases, which resulted in spontaneous com-
tion. And when it gets to the dealer, in nine and a good cylinder line, in combination with a bustion.
FAVORITE RECORDS
Sales are increasing by leaps and bounds — Why ? ? Because Everybody is more than delighted with them.
Every mail brings in acknowledgments of their high quality. Customers, who only lately took them up, regret not
having done so before. They are
FAVORITE RECORDS
is still
bring
own
H. Lance's Successors,
ESTABLISHED 1854
THE "BIJOU"
21 Little Portland Street, Oxford Circus, LONDON, W., ENG. Mahogany, Walnut or Oak Cabinet.
THE TALKING MACHINE WORLD. 47
notice several fine pieces by notable artistes, latest to come under this heading is gramo- The official receivers report in regard to
I the
while Harry Lauder and George Robey figure phone records. Without taking any trouble to liquidation of Cycledom, Ltd., of Blackfriars Rd.,
in the humorous section. Four pantomime hits verify the facts, newspaper reports were given London, shows ranking liabilities at £5,193, 18s.
appear. Mr. Bransby Williams "Sidney Carton's to the effect that the government had decided to and assets, £1,347 which
6d., 3s. 5d., is all ab-
Farewell" is an effective monolog from "The take action in the matter of alleged seditious sorbed by the debenture holders' claims; thus
—
Tale of Two Cities" perhaps the most natural songs and speeches, which "it was said, were
circulated through the medium of gramophone
leaving nothing for the creditors. Other busi-
work written by the celebrated Charles Dickens. ness troubles cover J. H. Diggle, Miller Arcade
The concertina, as played by Alexander Prince, records. The company, interviewed, say that and Strand Road, Preston (deed of arrange-
gives forth lively music in "High Jinks." Ac- they know nothing about the matter, excepting ment), and Charles Evans, Worthgate street,
credited traders should write to the nearest that the reported seizure is not of their goods, Aberystwyth.
branch of the Gramophone Co. for full and com- as particular care is exercised that nothing of a
The "Clarion" 200 Thread.
plete particulars concerning terms of trading in politicalnature is ever recorded. News agencies
It was promised some few weeks ago, and the
machine and records. should be more careful in future not to call any
record should be on the market now very soon.
and every record "gramophone." But, after all,
Nobody's Satisfied. This new departure has excited a deal of interest
it only shows what a lot there is in a name!
Some time in January the Rena Mfg. Co. will in the trade, who are prepared to give it a very
issue a humorous record of exceptional interest. Troubles the Trade.
in hearty reception. I recently heard some samples,
It a comic song called "Nobody's Satisfied,"
is In the matter of A. Lyon &
Co. (and trading and must say the quality of tone is exceedingly
and both sides of the disc are utilized for the also under the style of the City Mfg. Co), City good, while as to volume they are naturally not
full four verses. Further, a copy of the song, Rd., and Commercial Rd., London; the public up to the 100-thread record, but still quite suf-
words and music in full sixpenny size, will be examination was December 4, but debtor did not ficient for the average room. This is an advan-
given free to each of the first 1,000 purchasers put in an appearance. The official receiver tage, to my mind, for the ordinary standard
of the record. "Nobody's Satisfied" was first stated that he had reason to believe debtor had record is much too loud. By decreasing the
featured by Whit Cunliffe with great success at absconded, and caused much laughter by saying volume somewhat, a much sweeter tone is ob-
the London Coliseum and on the Moss and Stoll that Lyon had become a walking machine and tained, which the public are not slow to appre-
ROYAL APPRECIATION
BUILT LIKE
W
which characterizes the average record. You cept service.
might ask, why therefore, was the purchase
made? The answer is not far to seek. In the
dealer's shop, sound has more room to dis-
perse, and consequently it appears to the buyer
Express Rates to America.
In consequence of an increase in the charges
made by the American Express Co. for defraying
A WHEEL
the cost of clearing parcels through the United
to be just the right pitch,but when home it is Better than Glass, Mica or
States Customs, Sidney Buxton announces that
another thing, the record seems twice as loud Wood. Nothing else so good
it has become necessary to increase by sixpence
—
through want of space and is probably dis- per parcel the rates of postage on parcels sent to The loudest and most perfect reproduction
carded altogether. Ask the buyer!
America by the semi-official parcel post from yet obtained.
Russell Hunting & Co. Open Up. January 1. There is no increase in the official
For Edison "C," or Columbia Lyric, 2/ or 50c.
The new concern foreshadowed in my last re- parcel post rates. with crosshead attached.
port as coming into existence, has now com- A LITTLE MARVEL
Van Biene Contributes to Music Hall Fund.
menced trading under the name of Russell Auguste Van Biene, the great 'cello player, re- For "Exhibition" Sound-box. - 4/ or $1.00
Hunting & Co., of which Alexander Ogden is the or other sizes.
cently played in several London thoroughfares
manager. Business is in full swing at the fac- EXTRA LOUD AND SWEET.
and collected 15s, 2d., which, with a £5 note, he My new "Needle Tension Attachment" tor
tory, and Mr. Ogden reports a good start, with
has sent to the Music Hall Benevolent Fund. disc sound-boxes is ready.
plenty of orders in hand. Both a ninepenny and
The action was the fulfilment of a vow made
a shilling record will be put on the market, but Post Free with Instructions. Literature and Testimonials from
forty years ago. One day in 1868 a starving boy
it would be premature to say more now, although
w
specialty. on cash lines at close market prices. Machine Accessories. My connection in
buy rock bottom. Instructions to
pers are requested to state purchasegoods must be accompanied the trade is second to none, and my ref-
km*?"* Correspondence Invited
their requirements. with order on Bankers to pay cash
PROMPT ATTENTION against Bill of Lading.
erences are first-class. Correspondence
Always open to consider good lines suit- Bankers, London City and Midland invited.
American Talking Machine Go. able for the English and Foreign markets.
Improvements and Novelties preferred.
Ltd., Manchester. For terms, please
write, stating requirements, to R. PRIEUR
31 Tabernacle St., Lendoe. England Send samples and prices. F. W. ROBINSON, 68 Basinghall St., London, E. C, Eng.
SEC ADV'T ADJOINING 313 Deansgate, Manchester, Eng.
THE TALKING MACHINE WORLD. 49
voted for records; Cornwall, and others. Well, it a record which was produced to the wondering "Amberol," now that opportunity had been given
means good trade for somebody, and perhaps the audiences almost immediately after being re- to carefully judge it. He said that "it was a
rates will not go up after all. corded. real advance, but Mr. Edison, however, had
Nottingham Back in Harness. stuck to the original U track. Their tonal
Talker a Christmas Entertainer
Francis Nottingham, we are glad to say, is value is excellent, but the volume is much less
Mr. and Mrs. Will Crooks, with a large
now back in harness at the office, and although than that of the standard cylinder.
Gramophone, visted Poplar Workhouse on box-
ing day, and gave a series of Christmas enter- he necessarily has to take things easy for a "The volume of a record depends on two
while, he expects to be quite his old self again things: the depth of the vibratory cut and the
tainments to the aged inmates, who voted it the
in a few weeks. extent of frictional contact by the reproducing
best time ever. Mrs. Crooks herself superin-
stylus with the record track.
tended the gramophone and joined in all the A Correction,
choruses, much to the delight and amusement The Colmore Depot report in our last issue was "The same area of track contact as that of the
inadvertently headed "Manchester" instead of standard cylinder must be preserved to obtain
of everyone.
the same volume, apart from the depth or ampli-
Amberol Record Publicly Demonstrated. "Birmingham." I am asked to mention this, as
the Colmore people do not factor Amberol or tude of the vibratory cut, and this can never
Presided over by G. Croydon Marks, M.P., the
Zonophones in Manchester, but are the official be preserved with the U form, since every unit
National Phonograph Co. gave a highly success-
factors in these goods for Birmingham and dis- of depth necessarily adds an increase in the
ful demonstration of the new "Amberol" record
tricts only. A colored poster, 60 x 40, of an at- width of the cut. This is so even with my new
to a large and influential gathering of newspaper
tractive and original design, is being distributed
system (which is the V cut, formed by cutting
representatives at Prince's Restaurant, Decem-
to Colmore dealers to advertise their special and
edges which assume two sides of an equilateral
ber 10. The chairman's introductory remarks
—
excited the interest and no doubt provided a exclusive line, the Melbo-phone. The Colmore
—
good deal of instruction to his audience. We Depot will send this poster to any midland dealer
may hope so, at any rate, as in the past some with his name at the foot as local agent.
of our esteemed contemporaries have not only A Revolution in Recording.
held the talking machine up to ridicule, but Following the announcement in my last re-
through ignorance have made themselves more port that Henry Seymour had invented and ap-
ridiculous still by not knowing the difference plied for letters patent for a new system of re-
between a cylinder and a disc record, or ma- cording, I can now give some further particu- triangle, or maybe, a square), but not in the
chine. Happily this state of things is gradually lars relative thereto. He
claims that it is pos- same degree. The employment of a cutting
being eliminated, and a few more such speeches sible to make an eight-minute record on the stylus in the latter form solves both the record-
as Croydon Marks gave would go further than standard cylinder with precisely the same vol- ing and the reproducing problems at once. I
anything to enlighten our friends of the pen. ume and tone quality as the standard records, get more than double the depth of the 'Amberol'
And remembering that the pen is mightier than whereas if he confines the limit to four minutes, cut, and yet preserve the same frictional con-
1
pXCELSIOR jyjACHINES
EXCEL EVERY OTHER MACHINE
A trial will convince you ofNot Cheapest — But — The Best
this statement the
Model XII.
Once you have stocked EXCELSIOR MACHINES you will never be without them, because
COLOGNE-NIPPES (Germany)
121 Niehler-Kirchweg Excelsiorwerk, London, Eng., 45 City Road
M
50 THE TALKING MACHINE WORLD.
FROM OUR LONDON HEADQUARTERS— (Continued.)
As the these noises correspond with the tones of the early part of the year were settled just in time
tact as that of the 100-thread record.
sides of an equilateral triangle are always mathe- record they were practically obscured. In the to allow the workers to recover themselves some-
matically equal, whatever its size, a reproduc- delicate passages of a record the V cut would what before Christmas week, thereby enabling
ing stylus of any size of the same shape will be veryshallow and therefore would emit them to spend more money in the north than
never fail to properly engage the track; and this scarcely any surface noise at all. With the on the south side of the country. There is, how-
deeper cut, corresponding with the louder tones, ever, no energy displayed by the public to pur-
is of the greatest importance both technically
and commercially, for sapphire grinders are un- the surface noises would be greater, but only chase, which limits the retailers to a smaller
able tomake circular styli of uniform diameter, relatively so, and the greater strength of tone stock in proportion. As soon, however, as the
would render the track noise in- areas that have been affected by the recent
audible. Of course, much sur- strikes and labor troubles get normal, there is
face noise in present records is not the slightest doubt but that trade will re-
due to coarse blanks or badly de- cover, and in all probability make up for past
posited matrices, or to both. losses.
The finer cut requires fine proc- In Leeds, Scott & Co. report business as fairly
esses, and when everything is in moderate. Zonophones are selling exceptionally
proper order in the manufacture well with them, and the new "Amberol" rec-
of the records by the new proc- ords are now being taken up very freely by the
ess, only the very squeamish of dealers.
critics will be found to object Business is reported good at Hilton .& Co
to those trifling extraneous They have done exceptionally well in the north
sounds which are entirely due and northeast of the country, and are satisfied
to the mechanical processes nec- with the results in their extensive wholesale
essarily involved in producing a business, but in the retail depot business was
mechanical sound record." reported as rpther slow, only a moderate trade
It occurred to me that a V- being maintained, notwithstanding local adver-
shaped reproducing stylus would tising and other publicity, the spending power
tend to cut up the records, of the public has not been free, owing to general
MB. SEYMOUR INSPECTING AN 8-MINUTE MASTER RECORD on a 10-inch blank. eyen though they were of business depression, and reports of a like na-
except by accident, whereas the triangular shape the unbreakable type, and I asked Mr. Sey- ture come from Messrs. Hopkinson.
is both easy and cheap to produce." mour about this. He said he had prop- Appleton & Co. have recently removed from
"You propose to apply your system to the erly considered that as a plausible objec- Upper Mill Hill to more extensive premises in
indestructible cylinder and to the phono disc?" tion, which, however, was groundless. There Aire street, where they will be in a position to
I understand. would be no more pressure on the point than at deal better with their customers' requirements.
"Yes," replied Mr. Seymour; "the fine cut is any other part of the stylus, he said, because "The Record Phone Co.," Thornton's Arcade,
just the one thing needed to make the inde- the two sides would constitute a natural check state that business with them is not quite so
structibles a success, for they will no longer be on the point. But to obviate any possible diffi- good as expected. Zonophones, Twins and Bdi-
harsh in tone or noisy in surface. The samples culty in this regard, the point could be slightly sons are selling very well, and they expect that
of celluloid cylinders I have made are entirely rounded in the reproducing stylus. business will be altogether better shortly.
without surface noise at all, but there is a little Mr. Seymour said the best results of the 200- Mr. Jenkins, of Queen Victoria street, the
left with the 200-thread discs, which I hope to thread were obtained in the disc form at pres- original Pathe factor for Leeds, reports busi-
similarly eliminate." ent, the larger diameter favoring both volume ness as very good. He is also stocking Homo-
I asked Mr. Seymour how he proposed to and quality. He hoped to let me hear some sam- phone records, and is very well pleased with
eliminate foreign noises entirely. He said that ples when calling upon him again, although them. Mr. Jenkins is now manufacturing his
"theoretically it was impossible, but by making there were< technical difficulties yet to overcome. own machines and cases, having recently started
a cabinet-making workshop. The models we
saw are exceptionally nice, and being sold at a
TRADE REPORTS FROM THE PROVINCES reasonable price, he hopes to do a very large
trade.
Another firm of cabinet makers, "The Leeds
LEEDS NOTES. what slow, but on the northern coast, Middles- Cabinet Phone Co.," are also making a large
borough, Newcastle-on-Tyne, and the adjacent assortment of cabinets for the talking machine
Leeds, January 3, 1909. districts, sales are reported to be a great deal industry. They have probably, in all, about one
In Yorkshire, generally, trade is not so good as better, dozen different designs, from £2 or £3 up to
was anticipated. In Leeds and the neighbor- Fortunately for the talking machine trade the £30.
hood the retail trade, specially, has been some- lpbor disturbances which occurred during the The well-known cycle agents, Messrs. Green-
wood, and Messrs. Byrom, have taken up Pathe
goods again this year, and from all appearances
CLARION
are doing well with them.
66
LIVERPOOL NOTES.
any price. the sale is to be made. In all sales it is as- HAMMERSTEIN GETS McCORMACK.
sumed that the article to be sold has merit and
Write for lists and samples (Trade only).
real value and will be of use to the purchaser. The Great Irish Tenor Who Scored Such a Suc-
It is to be assumed, also, that the salesman may cess at Covent Garden Will be Heard Here.
as they expected, they hope it will considerably of right sell the article and that he understands
increase in a short time. the article thoroughly and can present its merits Oscar Hammerstein announced early last week
In the retail business, Archer & Co. state that to the prospective purchaser. The third element that he has a new grand opera tenor, whose talk-
business is only moderate. in the sale, the person to whom the sale is to be ing machine records are so much admired abroad
Cramer & Co. find that it has been considerably made, is a most important factor in the transac- and in this country. He is an Irishman and
better recently, especially in the higher-class tion, and upon the salesman's understanding of —
his name is John McCormack probably the first
goods. Jake Graham has also been very busy. his customer, his appreciation of the customer's Irishman ever engaged as a leading grand opera
In the other houses, although there is a cer- needs, and his quick perception of his customer's tenor by an American impresario. Mr. McCor-
tain amount of sales being made, there a dis- is peculiarities, will depend his skill and success as mack is already well known. He is described as
tinct lack of energy and enthusiasm with the a salesman. tall and handsome, only 24 years old, and there
buying public this season. The recent labor sound policy always for the salesman to
It is are some connoisseurs who have gone so far as
troubles have caused a serious set-back as re- treat the customer as though he expected to
meet to say that he has "the most beautiful tenor
gards machine sales, and on the record side, him again many times, and to make not only voice of any singer now before the public." Mr.
where last season a dozen were purchased, prob- the present, but many future sales. The policy Hammerstein has taken him under a long con-
ably only two or three are bought now. In of treating the customer as though this were the tract, and he will make his first appearance in
addition to this there has been recently large only time when he and the salesman were to America at the Manhattan and Philadelphia
quantities of liquidative stocks and job lines meet is not only bad ethics, but bad salesman- opera houses early next season. Mr. McCormack
placed on the market, and these have also caused ship, and it is best always for the salesman to came of humble parentage. A wealthy Irish
a further diminution in sales of the ordinary sell to his customer something which the cus- woman was attracted by the marvelous beauty
goods. tomer needs and something which is of proper of his voice while visiting a sick tenant to whom
Altogether, the past year, 1908, has not been value for the consideration received. In this he was singing. This woman sent him to Milan
what one would term a really successful one. way the transaction will beget confidence and to study under Sabatini, with whom he stayed
Notwithstanding plenty of energy and hard work, when the salesman and the customer meet upon two years. While in Italy McCormack acquired
very small profits are being made, and we rather future occasions, the salesman has already stored stage experience and a repertoire of Italian
anticipate that in not a few cases they will only up capital in the way of a reputation for fair operas. He came to London and made his first
just cover trading expenses. dealing and reliability. important appearance at the London ballad con-
Christmas and New Year festivities are now We are all salesmen of our wares, whether certs. At this concert Mme. Clara Butt made
over, and we hope that the year 1909 will bring those wares be thread and needles and buttons, her reappearance after a serious illness of six
us better and more trade than did 1908. or whether they be flour and potatoes and hay, months. The Queen's Hall was packed to the
or whether they be publicity, as in the case of walls. Mr. McCormack was No. 5 on the pro-
MANCHESTER. newspaper advertising, or whether they be serv- gram and Mme. Butt No. 6. Everyone was on the
ices as in the case of a doctor or the school- qui vive to hear the latter, and when Mr. Mc-
Manchester, January 4, 1909. master or the public official. Cormack appeared to sing "Che Gelida Manina"
Generally speaking, the trade has not been so In all the higher lines of salesmanship the from "La Boheme" the crowd became impatient.
good as anticipated; disc records have sold fairly study and understanding of the customer be- He had not sung ten bars when all ears were
freely, especially the well-known makes. Disc comes a most important matter. The salesman strained to hear him. He was recalled sixteen
machines have been somewhat slow. In cylin- must know where to find the person to whom he times. Then he sang a simple Irish ballad and
ders, Edisons have, of course, taken the lead. may sell. If he has valuable real estate to dis- was recalled ten times. Mr. McCormack's first
Gems, Standard and Home machines have had a pose of, he must know, first, the sort of property appearance in Covent Garden opera was in Octo-
steady sale. The booming of the Amberol has which will be useful to his customer, whether ber, 1907, in "Cavalleria Rusticana."
caused this; nevertheless the market is very un- that customer needs a factory site or a place
settled. Job lines, both recently offered, also where he may build a retail store, or whether Max Landay, of the Talking Machine Supply
others that are in view, bring down the prices, he needs a lot on which to erect his home. The Co.,New York City, will make a western trip
and make the dealer extra cautious in buying. salesman must, by a study of the customer, learn about January 15, going as far as Chicago.
Messrs. Duwe have had quite a rush during
December, the output being very large; ma-
chines not quite so freely, but records in quanti-
But You Can't Beat
ties. Edison machines, also the new attach-
ments, with Amberol records, have the call.
Messrs. Richardson have had a busy time also.
Zonophones, Twins and their special Truetone WHY, THAT
US
For Giving You
disc machines, with Edison goods, have in each BEATS ME
case found good sales.
Messrs. Burrows also report business as very
good. At Frazer Watson's Pathe goods were
PROMPT
strongly in evidence. They had, however, missed
a good many sales during December from delay DELIVERY
in delivery, but hope, now that the stock has
arrived, to go ahead. of all the latest
The Edison-Bell Phonograph Co., Ltd., closed
up their depot at 22 Dantzig street on December Types and Titles.
concern.
52 THE TALKING MACHINE WORLD.
ings, on the ground of unfair competition, against
TRADE NOTES FROM GERMANY. the firms advertising in this way.
Holiday Business Behind Previous Years The — Under the law against unfair competition any
Outlook —
Talking Machine Manufacturers person is liable to punishment who,
his goods, endeavors to create "the appearance of
in booming
Unite to Protect Their Interest in New Copy-
right Matters —
International Zonophone Co.'s an exceptionally favorable offer," if in reality no
Exchange Arrangement Popular New Firm — such exceptionally favorable offer is made. Now
to Make Disc Records in Hanover H. Bahre— an investigation of this "given away" business
Closes Branch House —
Dealers Fight Against when the idea was first promoted shows that
Unfair Competition —
Some of the Schemes there is nothing in the nature of an exceptionally
favorable offer connected with it, because a pur-
Condemned as Unfair and How They Work.
chaser only received a talking machine gratis
(Special to The Talking Machine World.) upon undertaking to purchase a large number of
discs and to pay for them in weekly instalments.
Berlin, Germany, Jan. 5, 1909.
Reports coming in from various sections of The article "given away," that is to say the talk-
Empire ing machine, did not become his property until
the indicate that the holiday trade this
the entire amount had been paid.
year fell far short of that for 1907, though quite
brisk as compared with business during the past There was further the fact that these firms
in their advertisements endeavored to create the
few months. Nor is there any prospect of much
improvement in conditions in the near future or impression that the discs were being sold with-
out addition to the price. As a matter of fact,
so long as there are war clouds in the Balkans
the discs in question could he obtained from any
and the financial outlook is unsettled. However,
regular retail dealer at m. 2.50 to m. 3 (mark
the optimistic ones look for a change when the
equals about 24 cents), whereas the "given
new taxes have been introduced and the coun-
try's finances put in order.
away" firms charged m. 3 for them.
After a compromise in a law suit for unfai *
^BH
that anyone wishing to receive a talking machine
ence to the effect that in future the transfer of
gratis would have to "subscribe" for a "certain
music pieces to automatic instruments (talking
machines, records, etc.), will be considered an
act of piracy, just as reprinting or relithograph-
ing, has greatly interested the talking machine
and record manufacturers in this country. The
CONDOR number" of discs.
The attempts to induce the public prosecutor
to proceed against the people
advertisements
who
on the ground of unfa'.r com-
inserted these
Germany and a royalty must then be paid for is the instalment business" which could easily be "seen
all copyrighted music transferred to automatic
through."
instruments. Now, as long as the "given away" firms in-
As a result of the conference an association Only Needle in the creased the price of the discs, the competitio i
was not of general importance to the dealerr,
of German talking machine manufacturers has
made itself felt in some places.
been formed to protect the interests of that in-
dustry in the matter of copyright. A committee
World having although it
more drastic action on the question than any practically the same as could be purchased else-
other country represented at the Berlin confer- where at prices ranging from 90 pfg. to M. 1.40
ence. cheaper. The more the public got to know about
phone G. m. b. H. for the redemption of worn the "given away" firms has closed a contract
records is proving highly popular. The plan, with a prominent disc manufacturer which en-
which became effective on December 1, provides ables it to supply, even in connection with the
that Ms. 50 will be allowed in Germany for every "given away" business, an undoubtedly first-class
disc at the usual retail price of M. 3.
Zonophone record returned on condition that a
new one is bought at the time. This firm have This company have been induced, in consider-
therefore ation of an order for 100,000 discs, to make the
recently issued' a lengthy list of Stuttgart rec-
ords containing band and orchestra selections "given away' firm a special concession in the
and a series of folk songs. matter of price (in well-informed circles there
The Concordia Schallplattenfabrik G. m. b. H. Best Reproduction are rumors of M. 1.05 or M. 1.10 as the cost of
the discs to the "given away" firm).
are a new firm who have begun the manufacture Under
these circumstances the purchaser obtains discs
of a new disc record in Hanover. The new rec- No Ruin of Record
from the "given away" firm at the price which
ord is made of specially hard material and are
said to give excellent results. he would have to pay the ordinary dealer for
H. Bahre have given their branch house in them, both being bound by contract not to sell
Koln in order to properly handle their extensive at less than M. 3.
trade in this city. Herr Dinkelspiel will, how- Sole Manufacturer Now, in order to prove to the public that they
ever, act as their representative in Koln, with are, nevertheless, being imposed upon, a leading-
offices at Moltkerte 52. Leipzig wholesale house has broken off its con-
When some years ago advertisements appeared
in the German papers announcing that talking
Jos. Zimmermann nections with the manufacturing concern referred
to and has since that time sold these discs below
machines were to be "given away," there was a price. This firm, and the dealers who take up
great stir in the ranks of the talking machine Needle and Pin the same position, are of opinion that the public
must lie shown that these discs are to be had at
dealers. The first advertisements of this kind
were worded in such a way as to make the public M. 2.25, so that they see that they are being
believe that the talking machines were really Works continually imposed upon by the "given away"
firms.
"given away," because the conditions connected
The calculation used in support of this con-
with the "giving away" were scarcely mentioned.
These advertisements afforded the dealers an
AACHEN, GERMANY
-
tention is as follows: In order to obtain a ma-
opportunity of successfully taking legal proceed- chine gratis the customer must purchase 45
THE TALKING MACHINE WORLD. 53
discs at M. 3. —
(2 per week) so that the "given with his machine so that he can make use of it.
FORTUNES FROM INVENTIONS.
away" Arm receives M. 135. The machine sup- The "given away" firms fill this want rather
plied is valued difference between the
at the cleverly by supplying five discs with the machine Inventors Usually Spoiled by Newspapers
regular retail M. 3. and the cutting
price of — and accepting a deposit of M. 15. Through Fanciful Stories of Wealth in
price of M. 2.25, that is to say at M. 33.75, whereas Viewed from an unbiassed point of view it Patents.
it is really worth only about M. 20. must be admitted that the subscription for two
evident that this cutting policy can only
It is discs a week provides a constant supply of new We clip the following from the Indianapolis,
last a certain length of time, that is until the music, etc., and this greatly enhances the value News
Ind., of recent date. It is only one of
firms taking part in the movement have ex- of the machine in the eyes of the owner. many relating to "fortunes" to be made from
hausted their stock. On the other hand a close However, until one or more large "given away" improvements in the talking machine. We can-
observer will regard this cutting of prices with firms establish permanent agencies in all the not have too many minds working toward the
mixed feelings. "A
which is acknowledged
disc important places and open up the extensive betterment of this ever popular machine, yet
to be first-class beingthrown on the market at a market, which undoubtedly exists, by putting a the daily papers unquestionably print a lot of
retail price of M. 2.25," he will say, "shows large amount of capital into the business, these nonsense about fortunes to be made from minor
that other discs are also not worth more." "given away" advertisements are of secondary inventions. We sincerely hope that Mr. Brown
The idea practiced by some of the dealers of importance. Should a number of financially will make all that the News says he expects to
boycotting the manufacturing company on ac- strong firms develop this market in earnest, in make, but expectations are not always realiza-
count of this contract with the "given away" which case they might possibly be able to reduce tions. Here is the item to which we refer: "E
firm has had no practical result and will probably the weekly number of discs to one, talking ma- A. Brown, formerly of Carmel, who recently in-
not have the desired effect. Further only a small chine dealers in Germany would probably lose vented a rapid-fire gun that attracted attention,
number of dealers can afford to sell there discs a great part of their business. At the same time has just applied for a patent on an ingenious
at M. 2.25, as at this price they make no profit. such steps would soon make the talking machine device for a phonograph. The new appliance is
So far as the future of the "given away" busi- an everyday article for the general public, in small, not as large as an ordinary thimble.
ness in Germany is concerned, it may be stated which direction but a very modest beginning The device is attached to the cylinder, on which
that if the advertisements are carefully worded has so far been made. the records are placed. It holds the record so
it is impossible to combat the movement legally firmly that impossible for it to vary, thus
it is
through the public prosecutor on the score of The cover of the catalog supplement for Janu- doing away with the rasping noise. The record
unfair competition. Even if a purchaser really ary of the Edison records is a nifty affair. And is placed on the cylinder, a miniature gate is
believes that he has received an inferior machine the portrait of Cal Stewart ("Uncle Josh") closed and when the selection is finished the
from the "given away" firm, he will very seldom is the frontispiece of the New Phonogram. Cal gate opens automatically and the record is re-
be prepared to go to the length of a law suit originates his own stories, and gives much time moved. Mr. Brown believes his invention will
against them. and attention to working out the details of his bring him a small fortune."
In one case in which certain dealers made use often inimitable series. As may be noted, Cal
of a purchaser to institute proceedings against a has returned to the staff of Edison artists, and
"given away" firm a partial success was gained. Walter H. Miller, manager of the laboratory, is VICTOR LITERATURE.
However, too high a value must not be placed to be congratulated on having the gentle
on this, as it is possible for the "given away" philosopher of Punkinville with him again. The Victor Talking Machine Co. have been
firm, by virtue of its large contracts to "give sending more excellent literature to their dealers
away" a comparatively good machine at a low Christmas Eve the establishment of J. F. in the shape of reproductions of four of the page
price. Blackman & Son, 3937 Third avenue. New York, advertisements carried by the company in farm
On the other hand, there are large sections Edison jobbers, was visited by thieves and $300 journals and an inspiring article upon taking
of the public who would purchase talking ma- —
purloined a far from agreeable experience. advantage o*. the company's widespread publicity
chines, but have difficulty in getting together the Since then, however, a new safe has been in- campaign 'by the local dealer. The text of the
necessary amount of money to purchase both stalled, and the firm's ready cash is now consid- folder is to stimulate the dealer to get after the
apparatus and a number ( f discs for cash. A ered safe, according to B. R. Barklow, of the Na- trade of the farmer and it should accomplish its
purchaser naturally wishes to have a few discs tional Co.'s force. purpose.
The attitude of the Victor Talking Machine January 4, at the factory in Orange, N. J., the In no one year has the work of the Columbia
Co. relative to the display of misleading signs eastern travelers came together. Among them- Phonograph Co., General, been so effective or
and the employment of untruthful it can he — selves the frankest expression of opinion was created so favorable an impression in the trade at
—
designated by no other term advertising, is uni- invited at both of these interesting gatherings large. The increase in the list of Columbia job-
versally commended. Dealers who indulge in of men who keep in the closest touch with the bers and dealers is proof positive that 1908 was
this method of inducing business to come their trade throughout the year. The meetings were a red letter year, and General Manager Lyle,
way by bamboozling the public, are taking that executive, of course, but the reports coming now on a well-earned vacation in Europe, is to
undue, if not unfair, advantage of the situation therefrom indicate that these "knights of the be congratulated on the energetic and successful
generally known in mercantile affairs as sharp grip" look forward with enthusiasm to the pres- manner in which the new selling policy of his
practice. The Victor Co., in a circular letter ent year as one of great possibilities for the company was inaugurated, carried forward and
that appears in this issue of The "World, have talking machine business. Doubtless the Vic- firmly established.
administered a deserved rebuke to dealers who tor, Columbia and Universal companies have
have strained a questionable point in this re- gone over the same ground with their selling Occasionally is heard the plaint that Euro-
spect, and admonished others who may be in- forces in their own way, and with like results. pean manufacturers are "away ahead" of the
clined to follow in the same footsteps that there Concerns engaged in the manufacture of minor United States in the perfection, completeness,
are limits in the use of their famous title beyond requisites and essentials, so far as can be ascer- —
elegance, practicability, utility with a dozen
which even Victor dealers or distributers cannot tained, are in a similar frame of mind. It re- more eulogistic adjectives additional and then
go without incurring the danger of being "cut mains for the jobbers and dealers to gird up —
some of talking machines, records, etc., etc.
off." At the same time that great majority of their loins, assume an aggressive and progres- Usually importing agencies who are unable to
the Victor army who are above such paltry sub- sive attitude, and with a long pull and a strong "butt in" the great market here are wont to
terfuges are greatly gratified that the company, pull and a pull all together, these predictions express themselves in this jaundiced strain; but
the soft impeachment will not hold water. Else
whose good name has been taken in vain, have will be realized.
deferred maketh the heart sick. Patience, how- nature made in European plants lack uniformity
News paragraphs of ancient lineage and sus-
ever, is a virtue, and under the circumstances
and finish and will not pass muster under the
picious value are never suffered to pass out of high standards maintained here. At least, such
Occasionally the it should be exercised in justice to those imme-
existence by the daily press. is the opinion of men who speak by authority,
diately concerned in these enterprises of great
so-called "scientific" publications are similar sin-
pith and moment. being acquainted with both markets. When it
ners. In this category the following, now comes to the "cheap and nasty," as one well-
"going the rounds" again, may be placed: "The known traveling sales manager termed it, then
talking postal card is the invention of a French
Within the next few weeks will be adjudicated
engineer, and has become so popular in that
several of the crucial patent cases dealing with
—
"Europe is ace high" a doubtful compliment.
basic and constructive talking machine inven-
The aim here is not how cheap, but how good,
country that the American rights have been se- with the best none too good. A distinction and
tions that have been before the United States
cured and the device will be placed in the cities a difference!
of the United States. The person wishing to courts for
years. By the time The World
reaches readers the Berliner suit will have
its
send a talking postal card to a friend enters the The building occupied by the Columbia Phono-
booth and talks into a machine that records the
been argued in the Supreme Court of the United
graph Co., General, in the City of Mexico, Mexico,
States; the Jones process for duplicating disc
words on the specially prepared postal card. is over 300 years old and is the oddest structure
records been again before the United States Cir-
When the recipient receives the card 100 or 1,000 imaginable. The material of which it is con-
cuit Court of Appeals; and the cause celebre of
miles away, he; or perhaps she, takes the card structed is a composition of volcanic stone and
to the nearest postal booth and inserts it in a
the New York Phonograph Co. against the Na-
cement, and its most remarkable attribute is that
machine which talks the message it contains. tional Phonograph Co. and others, heard by the
for three centuries it has withstood the least
The record on the postal card is indestructible same tribunal. Possibly before the next issue
sign of climatic exposure, particularly searching
decisions in every one of these cases may have
and the exact voice of the sender is heard." and wearing in that part of the world. Ancient
been rendered, and in that event, as was once
hieroglyphics of historical significance ornament
observed, "we will know where we are at!"
The "talking postal card" sounds extremely the outer walls, possibly prophesying the won-
familiar, and is doubtless the same "novelty" ders of the modern talking machine that would
A splendid large portrait of Thomas A. Edi- be found on the premises later on. Export Man-
introduced from abroad several years ago in the
son in colors, sketched from life, appeared lately ager Burns, when pressed for an interpretation,
form of a small celluloid disc record pivoted to
in the Sunday edition of the New York Herald,
fancies something like this would go (nobody
a card designed to send through the malls, the
as the first of the ten greatest living Americans, else knows the difference), but at the same time
address, etc., appearing on the obverse side. To
excluding politicians. The series are confined he will not "stand for the story." An excellent
be sure, these were stock cards and the records
to men who are paramount in philosophy, litera-
a few bars of music to be reproduced on a photograph of the antique place, ornamented
ture, invention and kindred fields of human en- with Columbia signs a la Espafiol, adorn his
However, as has been truth-
small machine.
fully said of many ideas, it is but a step from
deavor. And lo! the "Wizard of Orange" the — private office at headquarters in the New York
the sublime to the ridiculous, and this may be
inventor of the phonograph heads the distin- — Tribune building.
guished list, This is a reminder that on Feb-
applied with equal force to this "invention of a
ruary 11 Mr. Edison will be sixty-two years of A coal-black "coon" called at the office of the
French engineer" when it comes to the record-
ing of sound on any kind of record for repro-
—
age in the best of vigorous health and keenly New York Talking Machine Co. (nee Victor Dis-
A LBUMS "ECHO"
Each
SEND ORDERS TO
C TOR
MUSICAL ECHO COMPANY,
LOUIS JAY GERSON, Manager
ED,
^TmSSTOR s '217 Chestnut St., PHILADELPHIA, PA.
56 THE TALKING MACHINE WORLD.
N N
O COLUMBIA O
\
c C
o INDESTRUCTIBLE O
IVI
F»
M
F»
E ! CYLINDER RECORD E
T T
I I
T T
I I
O O
N N
EXCLUSIVE COLUMBIA. SELLING RIGHTS. NO COMPETITION IN YOUR TERRITORY. /3
and the chances are you will find it well worth and we never had in the history of the Compan
your while to get those particulars, whatever action any such proportion of re-orders as we have receive
you take. from these same newly-established exclusive Colum
Territory is closing up fast all over the country bia dealers.
To
IL JLL UP
Double -Disc Indestructible
Records 65c Records 35 c
Fitany Disc Machine Fi* any Cylinder Machine
and Double its Value and Last Forever
To metiers of cyl-
To owners
inder machines, of ever}
f dise niachirics, of eve) v
ake— Columbia and others:
wake — Columbia and others:
Columbia I) p u b le - 13 s c i
ter how roughly they are used; they
Record than vou ever bought won't wear out, no matter how long they
before under any name at any price are played. Moreover, their tone is far
— better in surface, tone and durability. purer, clearer and more brilliant than that
Be sure vou see a Columbia dealer, hear the of any other cylinder record made.
records played, and get a catalog.
If vour dealer does not carry Columbia
Ilyour dealer does not carry Columbia
Indestructible Cylinder Records, send us 35
Double-Disc Records, we will send vou a
cents and we will send you a sample by
sample, postage paid, for 65 cents, and a
catalog with it. return mail, postage paid — with a catalog.
;
Rights for Live Dealers
There's nothing surprising in it, however it's — The Columbia line is complete— a full line of
reasonable and legitimate thing. It enables a live disc machines, a full line of cylinder machines, an
ealer to get out and hustle on his own hook unmatchable record product in Double Discs and
3 take advantage of all the broad Columbia pub-
—
Indestructible Cylinders and a rapidly growing
city and concentrate it in his particular territory popularity and good- will in the name "Columbia"
y every means in his power, without any fear that which gives the exclusive dealer something to look
3me fine morning he will wake up and find a fly- forward to.
iy-night concern established nearby with the same Write in for particulars anyway —don't make
oods at the same prices. the mistake of not investigating — whatever you do.
tained by the lower court; also the fine of $1,000 jobbers. Thanks, indeed, and therefore The ager of the Universal Talking Machine Mfg. Co.,
imposed for contempt of court imposed by Judge Worlds extends the sincere regard of its most Newark, N. J., was in Harttord, Conn., on
Lacombe, United States Circuit Court, southern distinguished consideration to the National Co.'s Wednesday for the purpose of attending the
district of New York, for ignoring a judicial classy representative "down East." funeral of his brother George, who died recently
order in connection with the same patent. This in California.
is the first talking machine patent case to reach WEINSTEIN MAY EXPAND.
the Supreme Court, and its decree in connection The annual meeting of the stockholders of the
therewith will be absolutely final. After the ar- M. Weinstein, who has the honor of having American Graphophone Co. was held at the fac-
gument the court took the papers and reserved the smallest as well as the most conspicuous tory offices at Bridgeport, Conn., on Monday. The
decision. Some pointed questions were asked by store of its kind in New York City, located in the same officers, with E. N. Easton as president and
the learned justices during the hearing. The rec- famous Flatiron building, Broadway and 23d general manager, were re-elected for the year.
ord is voluminous. Horace Pettit, of Philadel- street, and who is a Victor as well as a music
phia, appeared for the Victor Co., and Louis dealer, is seriously contemplating engaging Edward N. Burns, manager of the export de-
Hicks, New York, for the Leeds & Catlin Co. —
larger quarters another room in the same build- partment of the Columbia Phonograph Co., has
—
ing upstairs or moving further uptown. His returned from a trip to Havana, Cuba.
G0G0RZ0 RECORDS BIG SELLERS. floor capacity will permit of the display of a
Victrola and a couple of Victor machines in the John Phelps, formerly connected with the busi-
One of the most popular makers of records is store and one in the window, besides his music ness department of the Columbia Phonograph
that great artist, Bmilio de Gogorza, whose bari- stock, but the talking machine "department" Co.'s Twenty-third street store, has been placed
tone voice is familiar to all lovers of the talking has proved such a profitable addition that Mr. at the head of the export department's shipping
machine. Mr. Gogorza received his musical train- Weinstein desires to expand this end of the busi- bureau.
ing in the United States, and possesses a voice ness, and enjoy the luxury of demonstrating
and a method that is equal to any of our im- booths, etc. For a long time Mr. Weinstein held John llerzog, president of the Herzog Art Fur-
ported artists. His repertoire is an extensive off from adding talking machines, believing they
niture Co., Saginaw, Mich., ran into New York
one, and there are few singers greater favorites did not class with music and would prove detri- Tuesday for a hurried conference of six hours
in concert. In the West and Pacific coast espe- mental. Experience has proven the contrary with M. A. Carpell, the eastern manager.
cially Gogorza has scored a tremendous success by a large majority, and he has regretted not
the present season, but undoubtedly he sings to taking on the Victor long before he did. There RECENT INCORPORATIONS.
his largest audiences through the talking ma- are others. The Sonora Phonograph Co., of Yonkers, N. Y.,
chine. His voice is always a delight. He sings
was incorporated December 17 with a capital of
with rare finish and charm. Dealers in. talking January 14 the case the New York Phono-
of Henry F. Menten and
$150,000. Incorporators:
machines should always make it a point to fea- graph Co. against the National Phonograph Co. Wm. E. Hoschke, of Brooklyn, and Chas. E.
ture Gogorza records when he is scheduled to and others, of Orange, N. J., was reached in the Lauton, of New York.
give a concert in their city or vicinity. * United States Circuit Court of Appeals, New
York. The argument was on an appeal from
SAID IN PASSING.
A CHAT WITH JOHN W. SCOTT. the decision of Judge Hazel, United States Cir-
cuit Court, rendered March 26, 1908, in which the It isn't so much what we learn, as what we
Once in a while The World has the pleasure of National Co. was held in contempt and fined forget, that makes us wise.
—
meeting "Scotty" John W. Scott, to use his $2,500, which was stayed pending the hearing on The way of the transgressor may be hard, but
—
formal and official title who travels New Eng- the motion to set aside this finding. The opinion, he has any number of companions.
land for the National Phonograph Co. He was in the main, however, favored the defense. De- If a man has really got anything in him he
"tu hum" in Newark, N. J., for the holidays, cision was reserved. is never so strong as when he acts natural.
and before hitting the trail again had a word or The only failure a man ought to fear is failure
two to say, in a philosophic strain, of course, The man who is ashamed to work with his in cleaving to the purpose he sees to be best.
about his trade, where he is known and prized hands will never do any valuable work with his It is a curious fact that all the civil or re-
as one of the best on the road. "Scotty" does brains. ligious peace that the world enjoys, they have
had to fight for.
The woman who aims at the stars isn't going
to hit them, but there is a certain kind of elo-
WANTED AT ONCE
quence in that effort.
I admire patience, but I know lots of people
who are patient just because they are too lazy
to be anything else.
FOR SALE
The H. Schroder Hornless Phonograph Mfg. Co., Inc. Edison and Victor Jobbing business in State
FROM THE CITY OF BROTHERLY LOVE. world, has given an additional impetus to the street, New York, now occupied by the Excelsior
talking machine business, and a wonderful sale (formerly Douglas) Phonograph Co., and will
Good Trade Reported Especially in Higher of records has ensued. In fact, it is not an un- remove their branch at 111, on the same street,
Priced Goods —
Business Prospects Excellent usual occurrence for the Musical Echo Co.'s store to the new premises on or before May 1. The
— Louis Buehn & Bros.' Good Service Wey- — on its daily sales, to deliver Red Seal records company have also secured the lease of the
—
mann & Sons Report Increase Musical Echo averaging $400 to $500. The morning after an Powers & Henry store, 619 Penn avenue, Pitts-
Co. Have Busy December — Opera Season opera finds many of the opera goers purchasing burg, Pa., and will move there at the same time.
Gives Added Impetus to Talking Machine the favorite records of the "star" of the preced- Both are commanding locations.
—
Trade Other News of Interest to the Trade. ing night. Philadelphia has five performances of
opera every week in two opera houses, and to
The Talking Machine World
THE "CONDOR" NEEDLES.
(Special to ) this, is due the enthusiasm of the opera goers
Philadelphia, Pa., January 9, 1909. who possess talking machines. 1908 Was Banner Year With Zimmermann.
Members of the talking machine fraternity in
this city enjoyed a fairly brisk holiday demand "MUSIC MASTER" HORNS IN DEMAND. Joseph Zimmermann, Aaschen, Germany,
for their product. This was especially evidenced manufacturer of the famous "Condor" needles,
in the higher-priced outfits, and many Victrolas General Manager McMenimen Closes Some Big is well pleased with the result of last year's busi-
pect of good business ahead. wood horns in thirteen of their retail stores
Louis Buehn & Bro., of this city, are not letting throughout the country. He also arranged for
any grass grow under their feet in getting after
wholesale business. Having headquarters in both
their representation by the Regina Co., and is
negotiating with another leading talking machine
UNQUESTIONABLY
Philadelphia and Harrisburg, and traveling out company for the selection of these horns as part
from each, they not only can cover their terri-
tory more thoroughly, but give the dealer far
better service in the rapid filling of orders.
of their regular equipment.
Just before Christmas Mr. McMenimen re-
turned from a five weeks' trip through the South
A BIG WINNER
Weymann & Sons report a large increase in and Southwest, covering 11,000 miles, in which
both wholesale and retail departments. This he sold "Music Master" horns to practically every Everybody who sees, buys,
company are large distributers of sheet music jobber in that section excepting two. and every dealer who buys,
Mr. McMenimen, who leaves this week for a sells
and musical merchandise, and are meeting with
success in introducing these lines in the talking trip through the Canadian provinces, stated that
machine trade. Sheip & Vandegrift were very busy, and that
their additional factory, which they only recently
THE MONARCH MIDGET
The Penn Phonograph Co. are enjoying an
especially heavy demand for the new Edison out- occupied, affords them none too much room to
fits and Amberol records, while local business on meet the growing demand for the "Music Mas-
Victor high-priced outfits is very satisfactory. ter" horn. It is winning the golden opinions of
Since the establishment of the talking machine jobbers, dealers and purchasers.
department on the ground floor, the C. J. Heppe
Co. have felt a decided increase in their busi- FEINBERG WITH UNIVERSAL CO.
ness. This, of course, has mostly been true in
a retail way. Collections with them have greatly B. Feinberg, the well-known talking machine
improved. man, this week signed with the Universal Talk-
The Musical Echo Co. experienced a very large ing Machine Co. as special representative to cover
December business and an increase of over 20 the principal cities in the United States. He
per cent, over 1907. The retail business was par- left Wednesday nightfor the West, making his
and of the best quality, and, in
ticularly large first Mr. Feinberg, who was tem-
stop at Buffalo.
the language of Mr. Gerson, the manager, it porarily associated with Landay Bros.' 34th
might be termed "a rich man's Christmas." Not street store, will call on every jobber in the
that the medium class of retail buyers did not West.
purchase plenteously, but the very fact that the This is only one of many moves on the part of
largest percentage of purchasers wanted Vic- the Universal Co. whereby the Zonophone prod-
trolas, was an indication of the great popularity ucts will be brought to the attention of the trade
that this particular type of machine is now en- in a most convincing manner. Their new cata-
joying in the "Grand Opera City." The demand log, containing a list of 500 double-faced records
for Victrolas in Philadelphia was so great that — —
1,000 selections is now on the press. It is to
it was impossible to supply the demand, pur- be gotten up with velvet cover and will be a
chasers of the Louis XVI. or gold trimmed most artistic production.
Victor-Victrola being many. In fact, it was just
as easy to sell this $250 Victrola, as it was the COLUMBIA CO. LEASE NEW QUARTERS.
$200 type, owing to the scarcity of the latter.
The brilliant season of grand opera in Phila- The Columbia Phonograph Co., General, have
delphia, which is now second to none in the acquired the lease of the store at 89 Chambers This little "Monarch" can be
placed on the counter, and will
hold about 8 months' records in
ABOVE ALL
THE TALKING MACHINE WORLD. 61
What Other Houses Are Doing Both Edi- — grade are dragging behind. /TT Don't lose business for
son and Victor Lines Selling Strongly Visi- — At the Bowdoin Square Co.'s store, Manager
want of stock. And
tors at Ditson's —
That Association.
Harrison is confident that the spring will be a
good time for business. He finds that in his ter-
ritory there is a call for the lively, snappy music
now is the time to get
(Special to The Talking Machine World.)
and the so-called "popular" songs of comedians. acquainted with a Distribu-
Boston, Mass., Jan. 14.
His store is well stocked and the goods are well
The return of Harry Lauder to Boston affords
displayed.
tor who will " never disap-
a new opportunity to the talking machine dealers
to boom the records containing his songs. A
Wholesale Manager Chamberlain at the East- point." Let us prove it.
ern Talking Machine Co. believes there is to be
tour of the various stores this week revealed the
a big impetus to the Edison goods this spring.
fact that in every window are large photographs
of the amusing Scot, and lists of his records.
He says it is evidenced by the increases in the /TT You needthe profits of
number of instruments and records ordered by
Since the first visit of the comedian, two months
the dealers in New England. Victor trade at
^| more business and we
ago, the demand for his records has been steady.
In fact, their popularity surpasses that of any
this store forging ahead as a result of the
is need the profits of your
weekly Victor concerts. A number of high
other single individual except Caruso. "Foo the
priced machines have been sold because of these.
business.
Noo" and "Stop Yer Ticklin' " are the most pop-
The new system of keeping the disc record stock
ular records just now.
works well, the individual envelope idea having
Manager Howes, at the Houghton & Dutton
been copied by a number of other firms.
With pleasure at your
talking machine department, has kept the Lau-
Manager Winkelman, of the Ditson company's service.
der records to the front since Mr. Lauder paid
talking machine department, was delighted this
his department a visit and listened there for
week at the opportunity of showing the beauties
some time to the sound of his own voice. The
and advantages of his department to Messrs.
Houghton & Dutton talking machine department
Fred Shaller and W. C. Holzbauer, of the Ditson
is now in excellent quarters, and is effectually
sees nothing but prosperity ahead for the next The man who bides his time has been com- ST. LOUIS, MO.
few months. He expects retail trade to be good mended a good deal, but if you ever watched
until the first of March, and then to be quiet un- one of those men who bide their time and Exclusively VICTOR Distributors
til the last of May, when the summer business succeed in the end, you will notice that while
will begin to develop. The removal of Mr. they wait they labor diligently.
62 THE TALKING MACHINE WORLD.
effect only when the label on which it is printed selves the right to terminate the special licenses
ANENT SECOND HAND MACHINES.
has been securely pasted to the cabinet of the at any time, in case circumstances arise which
Special Licenses Suspending Price Restrictions phonograph. These licenses will be numbered in our judgment call for such action."
Put Into Effect by National Co. in rotation, and complete records thereof will be
kept. The provisions of the jobbers' and deal-
In bulletin No. 4 of the legal and agreement de- ers' agreements, with tho exceptions of the re- COLTJMBIA-REGINA DEAL.
partments, dated December 20, 1908, the National strictions of the selling price which will be sus-
Phonograph Co., Orange, N. J., deals with the pended by the special license, will remain in The Regina Co., New York, have taken on the
future sale by dealers of second-hand machines, in force. The company reserves the right to cancel disc machine and record line of the Columbia
part, as follows: any such special license at any time. Phonograph Co., General, as jobbers and dealers.
"The National Phonograph Co. has put into "This plan, we believe, will offer a reasonable Negotiations to this end were completed last
effecta system of special licenses suspending the solution of one of the difficulties at present ex- week. The store of the Columbia Co., 35-37 West
price restrictions heretofore imposed upon the isting in the trade, and, without affecting the 23d street, of the same city, will hereafter handle
sale of second-hand or obsolete Edison phono- sales of new machines, ought to enable jobbers the Regina instruments, including the Regina-
graphs which have been out of the factory for and dealers to satisfactorily dispose of their sec- phone. Manager Wilber is confident the Regina
not less than one year. ... A special license ond-hand stock. At any rate, we propose to store will establish a good trade with the Co-
will be issued which, however, will go into give the scheme a fair trial, reserving to our- lumbia goods.
fame a bubble?
IS Not in all cases.
The management of the New York Sunday Herald recently commenced the publication of
a series of articles entitled "The Ten Most Famous Americans Now Living." It was an-
nounced that politicians are to be excluded from the Herald's "most famous" class, so a number of
interesting characters are brushed aside.
The first American thus honored was Thomas A. Edison, and accompanying the article was a
reproduction of Mr. Edison's features by a well-known artist.
When we come to consider it, could there have been a wiser selection for the first of the series?
What Edison has done through his marvelous inventive genius is known to every school boy,
and his name and fame is not confined alone to this country, for he ranks not only as one of the great-
est Americans from an inventive viewpoint, but from an advertising standpoint he outranks them all,
with the exception perhaps of Roosevelt, who will make the world ring shortly with his lion hunt-
ing exploits.
Think of the millions of talking machine records which have been put forth in cartons bearing
the name, face and autograph of Edison. These have gone to every country in the world, and every
island of the sea.
Edison has won undying fame in his reproduction of sound; then in the electrical field, his
position is unquestioned.
I have seen the name of Edison advertised in connection with electrical inventions from the
City of Mexico to V
enice. There is scarcely a city in Europe where some Edison specialty is not
exploited in the street cars and newspapers, and certainly in America, the name of Edison is familiar
in every home circle in the land.
One does not have to ask who is Edison, for his name is everywhere, and yet there are those
who say that fame is a bubble, and that it often costs more than it is worth.
That depends.
Sometimes a fleeting glimpse of notoriety is often mistaken for fame.
But really the scroll of fame is not crowded.
The immortals are few.
A
man who perhaps occupied a high position during one generation is forgotten by the next.
Napoleon's name rests securely on Fame's scroll, and yet a great American, Ingersoll, once said,
"I would rather have been a French peasant and worn wooden shoes, than to have been that imperial
impersonation of force and murder, known as 'Napoleon the Great.' "
The works of men, whether good or bad, live after them and are not interred with their bones.
That song, "Drink to Me Only With Thine Eyes," is still a popular favorite, but its composer is
unknown.
The fame of the great composers rests more securely than that of some statesman who struts
across the stage and is quickly forgotten.
The fame of a man like Edison is not fleeting. It will not die with him like the fame of an
actor, for instance, snuffed out with death.
It will live because Edison is a man who has done things. He has utilized natural forces for
the entertainment —
the education —
the uplifting of man, and his name is chiseled on the imperishable
scroll along with the greatest which this country has ever produced.
And yet Edison, like many another man, has won great heights, not by any easy route, but one
paved with the roughest kind of obstacles. "The heights by great men gained and kept, were not won
by sudden flight. For they, while their companions slept, were toiling upwards in the night."
Fame and fortune do not come easily to any man.
In truth, a man stands about as much show to win fame or even moderate business success
without the closest application and sticktoitiveness, as a dewdrop has in Sheol.
EDWARD LYMAN BILL.
THE TALKING MACHINE WORLD. 63
One interpretation of the statement that 95 London, 103 pkgs., $2,483; 175 pkgs., $4,258; 629
DOLBEER'S CHEERY REPORT. New-
per cent, of business men fail is that only 5 per pkgs., $3,609;Manchester, 39 pkgs., $430;
The General SalesManager Chats Enthusias- cent, reach what we may call conspicuous suc- castle, Rio de Janeiro, 9
46 pkgs., $257; pkgs.,
tically of His Western Trip Business Im- — cess. But this is not the interpretation which $162; 17 pkgs., $1,464; Shanghai, 92 pkgs.,
proving at All Points Visited Factory in a — the ordinary mind gives the statement referred $3,673; St. Petersburg, 2 pkgs., $400; 1 pkg.,
Position to Fill Orders Promptly Big Ship- — to. The word fail, in the business lexicon, is $114; Sydney, 3 pkgs., $235.
ments to South America and Australia. synonymous with inability to pay creditors when DECEMBER 19.
National Phonograph. Co., Orange, N. J., got back street's Commercial Agency, the average annual London, 4 pkgs., $506; 22 pkgs., $1,310; Manila,
to New York from his western trip in time to number of business failures during the last 25 28 pkgs., Melbourne, 146 pkgs., $3,878;
$1,645;
enjoy New Year's Day with his family. E. H. years has been only 1 per cent. During the last Para, 10 pkgs., $925; 16 pkgs., $1,189; Penang,
Phillips, manager of salesmen, returned with ten years the commercial death rate has de- 3 pkgs., $135; Rangoon, 5 pkgs., $156; Savanilla,
Mr. Dolbeer. In talking with The World, Mr. creased until it is less than 1 per cent. In 1906 2 pkgs., $220; Vera Cruz, 56 pkgs., $1,850.
Dolbeer said: and 1907 it was the lowest on record, and during DECEMBER 26.
"I had a most enjoyable time in meeting with those years the number of business failures was Berlin, 32 pkgs., $202; Buenos Ayres, 10, pkgs.,
our western salesmen last week. We discussed only seven-tenths of 1 per cent. $1,554; 342 pkgs., $2,192; Cape Town, 10 pkgs.,
the trade situation thoroughly, and our men re- Of course, this does not mean that only seven- $367; Cardiff, 35 pkgs.,$168; $168; 35 pkgs.,
ported conditions excellent in the West and the tenths per cent, of business firms fail, for the Colon, 26 pkgs., $185; Havana, 15 pkgs., $1,100;
Central States, the holiday sales running into average life of a business is longer than one year. Havre, 7 pkgs., $571; Iquique, 6 pkgs., $534;
big figures. In Texas business is still not what But, to be liberal, say it is twenty or twenty-five Liverpool, 4 pkgs., $113; 1 pkg., $100; London,
it should be, but it is coming around. That years. This would make the percentage of fail- 274 pkgs., $6,928; 643 pkgs., $9,486; Naples, 2
State was hard hit by the financial upheaval, and ures for a term of years long enough to include pkgs., $283; Pernambuco, 2 pkgs., $160; Progres-
has not fully recovered from the shock. I ar- the average life of business firms somewhere so, 57 pkgs., $1,787 Rio de Janeiro, 4 pkgs.,
;
rived in Chicago on the limited at 8.55 a. m. between 14 and 17% per cent. This is far less $373; Shanghai, 18 pkgs., $761; Southampton,
and therefore had just five minutes to catch than the 95 per cent, which tradition has long 47 pkgs., $1,217; St. Petersburg, 8 pkgs., $488;
the train to Milwaukee to see Lawrence McGreal, estimated as the business death rate. Instead of Sydney, 1,114 pkgs., $11,027; Tampico, 3 pkgs.,
and consequently made the jump from New York the great majority failing, it is the minority. As $193.
to that city in just twenty hours, which is going the Furniture World properly says: "Business JANUARY 2.
some. Mr. McGreal met us by appointment at is, of course, a hazardous undertaking, but not Belize, 12 pkgs., $161; Berlin, 33 pkgs., $208;
his store, and a delightful chat over the situation nearly so fatal to the majority who engage in it Buenos Ayres, 1 pkg., $100; Hamburg, 3 pkgs.,
followed. He has had a great holiday trade in as the false tradition which has so long had $120; Havana, 27 London, 753 pkgs.,
pkgs., $701;
Edison goods. circulation leads one to believe. It is time that $10,678; Manila, 4 pkgs., $408; Puerto Barrios,
'When in Chicago I had the pleasure of meet- the public press took pains to deny this commer- 2 pkgs., $117; Rio de Janeiro, 17 pkgs., $745.
ing Messrs. Goodwin and Gregory, of Lyon & cial slander, which has so long hung like a JANUARY 9.
Healy. They have a fine talking machine depart- cloud over American business men." Bonaventure, 6 pkgs., $124; Colon, 2 pkgs.,
ment, the arrangement of the demonstrating $280; Kingston, 5 pkgs., Limon,
$206; 4 pkgs.,
booths being most admirable. I also had the OUR FOREIGN CUSTOMERS. $242; Liverpool, 2 pkgs., $217; London, 3 pkgs.,
pleasure of seeing E. H. Uhl, manager of the $415; 18 pkgs., $626; 518 pkgs., $4,196; Port
Rudolph Wurlitzer Co.'s branch house, and who Amount and Value of Talking Machines Madryn, 2 pkgs., $198; Puerto Plata, 2 pkgs.,
is certainly a splendid fellow and an Al busi- Shipped Abroad from the Port of New York. $107; Rio de Janeiro, 43 pkgs., $1,661; Singa-
ness man; also Mr. Early, of the Early Music pore, 3 pkgs., $500; Sydney, 3 pkgs., $189; Val-
House, Edison jobbers at Fort Dodge and Sioux paraiso, 20 pkgs., $2,184; Yokohama, 18 pkgs.,
(Special to The Talking Machine World.)
City, la., who told me he had a strong holiday Washington, D. C, Jan. 10, 1909.
$587.
trade in both places. Manufacturers and dealers in talking ma-
"The factory is now in position to fill all
chines will doubtless
be interested in the
WURLITZER'S NEW YORK HOUSE.
orders promptly for Amberol records and attach- figures showing the exports of talking machines opening their new branch house at 25-27
In
ments. In about a month he will make big ship- for the past five weeks from the port of New West 29th street, New York, on the 1st, Rudolph
ments of machines and records to Buenos Ayres, York. Wurlitzer, president of the Rudolph Wurlitzer
S. A., and Australia, going direct. A few record DECEMBER 12. Co., Cincinnati, O., positively declared talking
molds are Europe, but they will be sent
still in
Belfast, 68 pkgs., $319; Bergen, 11 pkgs., machines will not be handled. Possibly this may
to the factory here. Of course, everything, with
$400; Berlin, 32 pkgs., $573; 32 pkgs., $233; be considered later, but it hardly seems as if the
this exception, goes from Orange, N. J., and goods
Bradford, 110 pkgs., $510; Buenos Ayres, 3 company change their firm attitude. While
will
are forwarded regularly to the various European
pkgs., $145; Cardiff, 35 pkgs., $168; Colon, 4 the manufacturing companies are averse to
Edison distributing centers. Yes, the prospects pkgs., $185; 1 pkg., $113; Havre, 4 pkgs., $223; creating new jobbers in the Greater New York
for an active and large business are very bright,
Hong Kong, 26 pkgs., $1,330; Iquique,, 54 pkgs., territory, the Wurlitzer Co., if they desired,
and I am sure this will be a successful year for $760; Liverpool, 37 pkgs., $168; pkg., would be made an exception.
1 $300;
the talking machine trade."
A WIDESPREAD FALSEHOOD.
To the Effect That Ninety-five Per Cent, of
American Business Men Fail Due to the —
Original Statement Being Misconstrued
Bradstreet's Reports Only 1 Per Cent, of
THE DIAPHRAGM IS KING
Failures During the Past Twenty-five Years.
is
Now, the serious feature
tradition, or
that the
means an
ties
myth, or whatever
word fail
insufficiency of assets to
and consequent liquidation.
when
of this
it may
mischievous
be called,
applied to business
meet liabili-
New Lang
.
Building,
NEW YORK
662 Sixth Avenue
CITY =
64 THE TALKING MACHINE WORLD.
him AppuioFqr
We have just placed
on the market cabinets
equipped with our new
patent fasteners to hold
Cut No. 725 shows our new patent fasteners, holding the
<H GAIN! That word which has dominated the minds of the
is the
world for centuries, and it has been the personal desire for gain
which has toppled empires and held up temporarily the wheels
of progress.
(Jf
Send for our catalogue. Your regular discounts apply.
(J|
We are manufacturing and distribu-
ting an improved cutter which will en-
able you to use each fibre needle at least
VICTOR VI OUTFIT ten times. This cutter has a plunger
Including Victor VI Machine equipped
with Mahogany Horn movement, makes a polished, clean and
Price $140.00
perfect point. In cutting the needle it
removes a mere shaving. Each cut made is uniform and will give
you 100 per cent, longer life than the old style cutter. It is safe,
<K Improved Fibre Needle Cutter List $1.50. Regular discounts apply.
<]f
Famous Exhibition 72-74 Wabash Avenue
Needles at the same
quotations.
CHICAGO, ILL.
THE TALKING MACHINE WORLD. 67
FROM OUR CHICAGO HEADQUARTERSROOM 806, NO. 156 WABASH AVENUE, E. P. VAN HARLINGEN, MANAGER.
Jobbers Report a Record Breaking Volume of Tuesday and Wednesday of last week. Not only goods, but they are already doing an excellent
Business for December Dealers Want Goods— did F. K. Dolbeer. manager of sales, and business. They have a couple of canvassers out
—
With a Rush High Priced Outfits Have the D. H. Phillips, manager of salesmen, come on and are pushing things in an energetic and up-
Call —
Davidson Bros. Purchase Victor Talk- from the East this year to meet the men, hut to-date fashion.
ing Machine Shop —
A New Trade Poet Jas. — they were also accompanied by Peter Weber, Another dealer who is doing things is J. M.
I. Lyons Showing Star Machines and Records superintendent of the great factory at Orange, Vreeland, of Gibson City, 111. He certainly has
—
Western Sales Force of National Phono- N. J. Messrs. Diolbeer, Weber and Phillips ambition extending heyond his immediate town
graph Co. in Conference Those in Attend- — left New York Saturday afternoon and arrived and has recently opened branch stores at Say-
ance —
What the Out-of-Town Dealers Are in Chicago Sunday morning at 8.55 and left for brook, Paxton, Melvin and Sibley, 111. In all
Doing —
Columbia Co. News A. D. Geissler's — Milwaukee five minutes later, making the four of these towns he bought out the Edison
—
Good Report Lyon & Healy Department through trip to the Cream City in twenty hours. dealer in order to control the situation in that
Has Good Year Big Demand for Fibre— After spending the day with Lawrence McGreal line. He -has been doing page advertising in the
Needles —
A Canadian Visitor. trey returned to Chicago, where all the western local papers, carries
good stocks of both Victor
salesmen were on hand to meet them Monday and Edison goods, and from all reports has been
(Special to The Talking Machine World.) morning. As usual the phonograph hustlers reaping a fine harvest as the result of his enter-
Chicago, 111., Jan. 7, 1909. were given a taste of the National Co.'s well prise.
There has certainly been no complaint among known hospitality. On Monday evening there E. C. Plume, western wholesale manager of the
volume of December busi-
local jobbers as to the was a dinner at Rector's, participated in not only Columbia Co., made a brief western trip in De-
ness. It was away ahead of last year all along by the Edison travelers, but by several dealers cember which resulted in several important deals.
the line, and with some it was reported to have and jobbers who happened to be in town at the At Davenport, la., he made arrangements for
been a record-breaker. While business since time. Besides Messrs. Dolbeer, Weber and Phil- the closing of their store in that point and sell-
September has shown a marked improvement, a lips, there were present the following travelers: ing the stock to Robert Smallfield, of the Small-
great many dealers held off ordering until the A. V. Chandler, W. P. Hope, F. L. Fritchey, M. fieldMusic House, who will push the Columbia
holiday business was almost upon them. It was G. Kreusch, A. H. Kloehr, H. A. Turner. G. A. product with might and main. At Lincoln, Neb.,
a month that taxed the ability and stocks of Renner, J. H. trill, E. A. Neff, W. H. Hugg and he closed a deal with the G. A. Crancer Co. to
jobbers to the utmost and rolled up an excellent John Hardin, western representative of the handle their goods in Lincoln. Mr. Crancer will
volume of business. From all reports dealers Edison Manufacturing Co. There were also give the talking machine end of their business
throughout the West had a fine trade, and judg- present as guests, Chas. Armstrong, of Clinton. his personal supervision. R. T. Ryan, formerly
ing from the freedom with which orders have Ia.; William Meyers, of the J. F. Schmelzer manager of the company's talking machine de-
been coming in, even since the holidays, have Arms Co., of Kansas City; Chas. Stamen, man- partment, will travel in Nebraska for the Colum-
been stimulated to fresh effort and are starting ager of the talking machine department of the bia Co. Mr. Plume arrived in Sioux City in time
the new year with the greatest of confidence. Early Music House, Fort Dodge, la., and Chas. to attend the graphophone recital of the W. A.
Higher priced outfits seemed to be the rule so F. Craig, formerly with the Indiana Phonograph Dean Co. The graphophone was accompanied
far as the local retail trade was concerned. In Co. On Tuesday night there was a theater party by a orchestra and Mr. Nolan, the firm's
full
several instances business was declared to have at the Majestic. The three officials left for the confidential man. read an interesting paper on
been not only ahead of 1907, but fully equal to, East Wednesday noon. In talking of business, the history of the graphophone. It was only a
and one or two cases ahead of 1906.
in Mr. Dolbeer spoke in the most enthusiastic terms. few days after this that Mr. Nolan was killed
TheVictor Talking Machine Shop, at 169 "As an indication of improved conditions Mr. in a street car accident, Mr. Plume receiving the
Michigan Boulevard, has been purchased by Weber tells me that the factory payroll has been sad news the day after his return to Chicago.
George and Cecil Davidson, who will conduct higher this fall and winter than ever before," A contract has been closed with the Dean Co.
the business under the firm name of Davidson said he. "The new Amberol records are proving to handle Columbia goods exclusively for the
Bros. The new proprietors are both young men a tremendous success and we are at last ready to northwest portion of Iowa and the northeast
who are well known in the trade and have been fill promptly orders for attachments on the Home portion of Nebraska.
connected with the Talking Machine Co. for and Triumph as well as Standard machines. We George Ornstein, manager of sales for the
several years past. The new firm take possession are all looking for a fine, normal year's business Victor Co., was in Chicago this week. He met
on Monday of next week. The store is in the during 1909." the Victor Co.'s western salesmen in Milwaukee
Railway Exchange building immediately joining Good reports are heard here regarding the last week for the regular annual conference and
Orchestra, and as its name implies handles progress made in the talking machine line by entertained them in the style for which he is
Victor goods exclusively. H. T. Rawson & Co., of Rockford, 111. They famous.
A new trade poet hath arisen. He is L. H. added talking machines only two or three months "Our business in November and December was
Hockspeier, a dealer of Newhampton, la., and ago, putting in a good stock of Victor and Edison excellent." remarked Arthur Geissler, general
his muse warbles so gracefully in an advertise-
ment in the "Gazette" of that city that the "al-
ternating currents" man of the "Record-Herald"
introduced it in its entirety. Pianos, sewing ma- A NOTABLE
chines, post cards,
exalted,
and typewriters, are
but the finest strains are reserved for
the phonograph as follows:
all duly
The Economy Racks INNOVATION
An Edison Phonograph that is fine, — The Economy Disc Record Rack Convenient, Portable. One —
A special since we have the Amberol kind,
That just what I have on my mind,
is
record to a compartment. No handling of several to find the one you
I buy one of the four-minute kind,
will wish. Made in highly polished Mahogany or oak or oak mission.
Or if an Edison you have got Attractive Billiard cloth cover. Retail prices— Rack for 10-inch
Last year from Hockspeier's finest lot, records, $3.50; 12-inch, $3.75; Rack for insertion in cabinet, $1.50.
A new Attachment this year is the thing
That will make your old one four minutes sing. The Perfection Disc Record Racks — This is a rack similar to the
The effusion gracefully concludes with these Economy but less ornamental and therefore cheaper. Price, $1.50 for
lines: 10-inch records; $1.75 for 12-inch.
Welcome one and welcome all,
Thanking you for just a call. —
The Ideal Negative Rack for photographers Amateur rack, —
If you are tired and want to rest. holds anything from a postal card to an 8x10 negative. Price, $1.25
Then call at Hockspeier's Music Store, retail. Professional rack, adjustable, holding anything from 8x10 to
Which is the very best. 14x17. Retail price, $1.75.
A full line of the Star talking machines of the
Hawthorne & Sheble Manufacturing Co. is now We can now make prompt shipment in Jobbing Quantities.
on exhibition at the warerooms of Jas. I: Lyons,
Especially admired are the most uni1 ue talking machine cabinet ever introduced to the
265 Fifth avenue.
two new cabinet Starola machines, retailing at
COlMIN^Gr trade. It will embrace the " Economy" principle and will create
$175 and $250 respectively. Harry K. Tilt, the a sensation.
Hawthorne & Sheble representative here, is
doing yeoman work in their interest.
The usual annual conference of the western sales R.H. JONES, sZT^L 1-17 Bryan Place, Chicago,
force of the National Phonograph Co. was held
at the company's offices in this city on Monday,
68 THE TALKING MACHINE WORLD.
THE TALKING MACHINE WORLD. 69
manager of the Talking Machine Co. "December THE SALE OF HIGH PRICED OUTFITS. natural quality, the construction of the Victrola
was the best month that we have ever had. The tends to give the reproduction on this machine
new year is starting out well. There is a snap Salesman Should Size Up Customer and Sug- a rich, velvet quality which cannot be repro-
to the trade that is very gratifying to us. Col- gest Suitable Outfit —
Sales Should be Made duced on any other instrument. The idea of
lections
that
are most satisfactory." The "cabinet
matches" maintains the popularity into
by Suggestion Rather Than Dictation Talk — "quality of tone" is one of the strongest selling
points of the Victrola and the salesman should
Quality to the Man With the Educated Ear
which it sprang at its introduction. Another for Music and Demonstrate Possibilities of the use it as much as possible.
full car of these beautiful cabinets has just been Up-to-Date Machine and High Class Records. Call his attention to the different effects pro-
shipped to Los Angeles. O. A. Gressing, man- duced by the manipulation of the little doors.
ager of tne St. Louis Talking Machine Co., and Point out the graceful and artistic appearance
BY L. K. CAMEKON. If he
Mr. Pickens, president of the John Hoyt Co., of of the Victrola and the beauty of design.
Let
us start with the assumption that the
Davenport, la., were callers on Mr. Geissler last seems interested go into the details of construc-
prospective purchaser has been interested in
week. tion and explain the principles of sound waves
C. E. Goodwin, manager of the talking machine
talking machines in general and has stepped into
your store to investigate the Victor. The sales-
—
(but be careful he may know more than you),
department of Lyon & Healy's, was highly satis- therefore study up so that you will be able to
man should, by his knowledge of human nature
fied with the way the year wound up. "It was talk intelligently on the subject.
and by the appearance of the customer estimate
the biggest December that we have ever bad. But for Heaven's sake don't talk too much.
the value of the machine be would be most in-
Wholesale trade picked up wonderfully the latter You may arouse bis desire to buy in half an
terested in. It would be a waste of time and
part of the year. The outlook, I think, is very hour or less, but in the next ten minutes you may
energy to dwell forcibly upon the advantages of
bright. The thing that impresses me particularly talk him out of it. Keep your eyes open and
the Victrola when you have a customer who has
is the evidence of the stability of the trade. In stop talking at the psychological moment. Re-
$40 or $50 to spend and could not by any effort
our retail department last month we sold a member you are not a talking machine. Let the
pay more. In doing this you would only be
number of Victrolas to people bought who first Victor have a show.
making the customer feel that the $40 machine
machines from us seven or eight years ago. Our
is not worthy of his attention. It should be the
Victrola business, both in wholesale and retail,
salesman's endeavor to put the customer at his VALUE OF THE TRADE PAPER.
has been the largest that we have ever had."
ease and to awaken some enthusiasm. A surly
W. C. Fuhri, district manager of the Columbia How a Paper Like The World, for Instance,
discontented customer is hard to please and we
Phonograph Co., says that the December busi- Benefits Its Advertisers and Supporters.
must take particular pains that his feelings are
ness of the Chicago house was double that of
in no way hurt, his temper ruffled or his sus-
last year, notwithstanding the fact that all of the The importance of tie trade paper to the In-
picions aroused in any manner. Treat your cus-
local branches that were in existence last year dustrial life of the country was fittingly described
tomer as you would like to be treated yourself.
have been discontinued. The Kansas City office tn a recent editorial in the "Fourth Estate," a
Put yourself in his place and try to imagine the
is ahead of 1906 and double the business of 1907 leading magazine for newspapermen, published
effect of your remarks upon him. The ability to
in December, while the St. Louis house makes
put yourself in another's place is a salesman's
in New York. The editorial referred to read as
a similarly favorable report. follows:
most valuable asset, especially when coupled with
At the local branch of Rudolph Wurlitzer the "Few people outside of those directly inter-
tact, some horse sense and a good imagination.
talking machine department bad a business ested have any idea of the number and value of
In meeting a customer to whom price is no
much in excess of last year, making a fair in- the American trade publications.
consideration, but who has no knowledge of the
crease over 1906. In the retail it was stated "These are days when every business must
values in talking machines certain discretion
that more high priced outfits were sold than ever have its representative paper, a periodical which
should be used. The ordinary mortal likes to be
before. will serve as the eye of the trade, watching out
led gradually to a certain point, and if you were
The B. & H. Fibre Manufacturing Co. report for every little item of news referring to it,
to tell him the price of the Victrola before he is
that the year opened up with them with orders seeking for all useful information, striving to
interested in it, it would serve in a way to coun-
from their principal jobbers of double the usual supply every pointer which may possibly benefit
teract the results of your best efforts. The fol-
volume. The company is now installing special its readers.
lowing is the have used successfully
method I
machinery by which absolute uniformity of "The average man who takes up the average
when I knew the customer was able and willing
product is assured. They have just received a daily paper will find in it all the news of the
to pay a large price for his pleasure, especially
special shipment bamboo from the
of extra fine day and page upon page of alluring advertise-
when he knew he was getting the best value for
north of Japan, selected for them by an agent ments of all descriptions, but only occasionally
his money. A
customer enters the store and
to those
sent to the Orient especially for that purpose. will he find anything directly referring
states that he is interested in talking machines
Arthur F. Tero, president of the Toronto
and would like to hear a Victor. He has never
Phonograph Co., of Toronto, Can., was a Chicago
heard the high class machines with good records
visitor last month. The company moving its
business and the placing of fresh goods on the lines, and are especially desirous of obtaining the new tariff bill. The domestic miners avow
market. the American representation for foreign manu- the importers are trying to have mica placed on
"Any trade without such a representative facturers. The offices of the company are at 1110 the free list, or the duty materially reduced.
journal would, according to modern ideas, be in Heyworth building. The importers, however, in a letter of December
18, addressed to the Ways and Means Committee
a state of unhappy isolation, which would be
of the House, say:
almost fatal to progress and relegate its members CHICAGO'S TRADE FOR 1908.
back to the days, centuries ago, when all trades "We desire to go on record as "follows in the
were -confined to certain quarters of the large Figures and Facts Submitted by James F. matter of proposed tariff revision as applied to
cities and the news of the day was exchanged Bowers, Secretary of Lyon & Healy. paragraph 184, act of 1897, which relates to mica:
1. We favor the removal of ad valorem duty of
over the wine cup, the beer pot, the coffee cup
(Special to The Talking Machine World.) 20 per cent. 2. We favor the retention of the
or the teapot.
"Finally the trade paper enables a business to Chicago, 111., January 9, 1909. present specific rates, namely, 6 cents per pound
be located in any part of the city, State or coun- JamesF. Bowers, secretary of Lyon & Healy, on uncut mica and 12 cents per pound on cut
an article prepared for the Chicago Record- mica. Specific duties of 6 cents per pound and
try, instead of squeezed up in a 'quarter,' for in in
Herald gives the following figures relating to the 12 cents per pound, as stated above, return to the
its columns those who wish to do so can read
of everything of interest transpiring in the trade, business transacted by the music trade industry government a fair revenue and an equitable one
to the importer, and fulfills the purpose of a
whether it be in New York, San Francisco, Chi- in this city for the year 1908:
specific duty. Protection is not required as far
cago or New Orleans, London, Paris or Timbuc- Sales 1908 $19,000,000
as mica is concerned in this country. Costs of
too, Ceylon, Bombay or Singapore, St. Peters- Sales 1907 19,000,000
Manufactures 1908 production, etc., need no comment here. Domes-
burg, Pekin or Tokio. 14,400,000
"Verily it cannot be denied that the trade Manufactures 1907 16,000,000 ticmica has not been bettered by the ad valorem
duty in the present tariff, and, furthermore, con-
paper appears to be a most useful publication." Decrease, 10 per cent.
"The past year has been fairly good in the sumers will continue to demand and to use for-
eign mica on account of quality and quantity
NUGGETS FROM GEORGIA. musical instrument industry. In the early part
of the year sales were considerably better than and dependable supply thereof, as the past
Don't climb so high that the world can't see proves."
might have been expected during a period of gen-
you when it goes to cut the tree down.
eral depression; the summer months were dull,
Some folks paint the devil so black that they
can't locate him on a dark night.
however, compared with the year before, and it NATIONAL CO/S EXCHANGE
was not until October that activity became ap- Will Take Back Cut Out or Defective Edison
parent. But the year finished with a good Christ-
mas, so that viewed as a whole the twelve months
—
Standard Records The Conditions Specified.
compares favorably with the output of a few On December 28 the National Phonograph
Edison Jobber years ago. Orange, N. J., Edison jobbers
notified authorized
Co.,
"Business in high-grade pianos was exceedingly and dealers that beginning Jan. 4, and until
good, more Steinways being sold than ever be- Jan. 9, 1909, inclusive, they may return, for ex-
Zonophone Distributor fore in the course of a year. The demand for change, cut-out and defective (not surplus) Edi-
medium-priced pianos was also very fair. There son standard (not grand opera, Am'berol or con-
was a large falling off in the sales of very cheap cert) records.
New Design
instruments. The pianola piano continued to in- Jobbers must enclose with the above an order,
Wooden crease in favor. This piano may be played by for immediate shipment, of a quantity of stand-
Disc Record means of a regular keyboard or by means of a ard or Amberol records equal to the total num-
Racks roll of perforated paper. The result is that such ber of standard records he is returning from his
a piano opens up vast possibilities in music to own stock, and within 30 days from Jan. 9, 1909,
families who heretofore were confined to very he must order a quantity of standard or Amberol
simple forms. The Victor-Victrola, a new form records equal to the number of standard records
Wire of talking machine, in which the horn has been his dealers have returned to the factory to be
done away with, made such strides in popularity credited through his jobber.
Record during the past year that it was impossible to This proposition did not include records taken
supply the demands. Early in December every in exchange from consumers, slot machine oper-
Racks Victrola that the factory could produce, by work- ators or exhibitors, and any, records of tlhis na-
ing night and day, had been sold, and the new
RECORD CABINETS year finds many orders for these instruments
still unfilled.
ture, or second-hand records, returned were abso-
lutely refused. Jobbers and dealers are given
the option of ordering any quantity of Amberol
"I knew we would do a larger business than last admirably. Also that the sale of indestructible same day the orders are re-
season, but I hardly expected we would witness cylinder and double-disc records was increasing ceived.
as great an increase as we did; had we received beyond their most sanguine expectations, hence
any more orders we would have had to put up a this pleasant state of affairs permitted him to go
That is the kind of serv-
"
sign, 'Sold Out.'
abroad on a tour of inspection. Mr. Lyle will be ice you always get here, and
The Southern California Music Co., Edison it puts you in position to take
in consultation with Frank Dorian, the Colum-
and Zonophone jobbers, were in about the same bia's capable representative in London, England, the best care of your custom-
position, having received orders from most every
the greater part of his time, and will also visit ers and saves you a lot of
county in three States. Dealers from the north- a few of the principal offices on the Continent. needless worry.
ern part of the State telegraphed and telephoned He will be away about a month. Try us on your next rush
for goods to be shipped by express up to the last
order and see how we han-
minute. The branch houses of the same firm PERSUASIVE. In the meantime
dle it.
at San Diego, Riverside, San Bernardino, Santa
A rural manufacturer duns his subscribers in you'd better get our cata-
Barbara and Oxnard did splendid retail business.
the following novel manner, says Harper's logue, and booklet, "The
E. H. Philbrook. manager of the Edison Busi-
Weekly: Cabinet That Matches,"
ness Phonograph department of the Southern
"All persons knowing themselves indebted to which tells about our rec-
California Music Co., since receiving a large
this concern are requested to call and settle. All ord cabinets that match per-
shipment of machines has installed several busi- Victor in
those indebted to this concern, and not knowing fectly each style
ness outfits and is introducing the system to
it, are requested to call and find out. design and finish.
every large concern which employs an office
The Business phonograph is compara- "Those knowing themselves to be indebted, Write for them to-day.
force.
and not wishing to call, are requested to stay at
tively a new venture in the trade here, but it has
thus far met with great success and undoubt-
one place long enough for us to reach them." The Victor Distributing and
edly has a great future. Export Company
Arthur E. Burson, Burson
patentee of the HEATH OF OLD EDISON EMPLOYE.
stopping device for all types of machines, has 83 Chambers St., New York
Peter Brady, one of the oldest employes at the
been in this city in company of Anton Gloetzner. Edison plant in Orange, N. J., died suddenly at
Together they are making preparations for sup- his home in West Orange on December 24. For
plying the trade with the new- product. After a many years he had had charge of the men who
short stay in the southern parts they will return took care of the buildings, and was popular with
to Santa Barbara. thousands inside and outside of the Edison
After traveling through different parts of works. He was born in Ireland sixty-four years
Mexico in the interests of the Southern Cali- ago.
fornia Music Co., T. B. Tessier has returned,
bringing most favorable reports of trade condi- Robert R. Smallfield, proprietor of the Small-
tions in the sister republic. Geo. L. Snider, of fieldMusic House, 313-315 West Second street,
Kern, Cal., is among the many visiting dealers. Davenport, la., recently purchased the entire
Francisco Moreno has been appointed manager of stock of the Columbia Phonograph Co., in that
the talking machine department of the Santa city, whose line he will handle. This is the fifth
Barbara branch of the Southern California store that this enterprising dealer has purchased
Music Co., while Edw. Borgum has taken a simi- in Davenport since starting jn business.
72 THE TALKING MACHINE WORLD.
tor Co. are placing their duplex or double-side
POPULARITY OF THE STAR LINE. POINTS GAINED BY JOBBERS.
records in stout envelopes, of uniform quality
The New Starola Cabinet Machine Has Made The Exact Line Victor Dealers Can Handle and color, thereby protecting them against in-
a Great "Hit" —
Fifteen Models Constitute Plans of Schemers Nipped —
No Change in jury and dust. This will relieve the dealer
the Star Line — Plan a Big Campaign for National Co.'s Practice of Furnishing of "enveloping" the records at his own expense.
1909. Samples — Victor Double-Discs in Envelopes This was also brought about through the repre-
Hereafter. sentations and request of the association.
The Hawthorne & Sheble Mfg. Co., are achiev-
ing great success with their Starola cabinet ma- The National Phonograph Co., Orange, N. J., SOME CURIOUS COMMENTS
chines which were introduced to the trade last recently transmitted a circular letter to their
Made by a Correspondent of an English Paper
month, and which are further referred to in their
advertisement elsewhere is this issue. These in-
Edison jobbers, notifying them that after due
consideration of the proposition placed before
on His Own People —
Quotes Thomas A. Edi-
son but His Interview Is so Utterly Unlike
struments mark a further development of the them by the executive committee of the National
the Great Inventor That It Seems an Effort
plans of the Hawthorne & Sheble Co. who have Association of Talking Machine Jobbers, follow-
of His Imagination.
been steadily increasing their line with the result ing the Chicago conference, there would be no
that the Star products are now made in fifteen change in the company's practice of furnishing "The Englishman who succeeds is hardly ever
models, with all distin -tive features. Improve- samples of records on the usual monthly dates. a Londoner; the Englishman who fails com-
ment and erfection are the keynotes of the The committee had unanimously recommended pletely is almost always a Londoner."
Hawthorne & Sheble advance. that one set of samples only be sent each jobber, This is the statement which a special corre-
Dealers find the Star a most profitable line to so as to have dealers call at their respective places spondent of the Times who has been traveling in
handle, and are taking hold of them, as well as to hear them played and then place the order; Canada and part of the United States says he
the Star records, with alacrity. The progressive in this way all would be on the same footing and has heard everywhere. The correspondent vis-
policy which has characterized the Hawthorne much valuable time saved and other annoyances ited Mr. Edison at his laboratory in New Jersey.
& Sheble Mfg. Co. for the past twelve months avoided. There was a division of opinion among "Say, what's the matter with your people over
will be not only further exemplified during the the National Co. securing a consensus by mail, there?" he exclaimed. "I've had to close down
year just opened, but materially augmented, anu the majority favoring the existing plan, hence my phonograph factory in England what's the —
nothing will be left undone to make the Star line their action. Doubtless this question will be name of the place? I've forgotten; somewhere
a most attractive proposition to dealers special- — brought before the annual meeting of the associa- near London. All the others in Europe paying.
ties that will give the utmost satisfaction to pur- tion in July for further discussion. But we couldn't make that one pay. We get good
chasers. At the instance of the committee, however, the work out of the French and the Belgians and the
Victor Talking Machine Co., Camden, N. J., on Germans and Austrians, but the English no —
THE EXCELSIOR PHONOGRAPH CO. December 18 informed their distributers that good.
hereafter the initiatory minimum order for three "Mind, I'm not speaking of the English me-
Instead of succeeding the Douglas Phonograph machines to qualify as a dealer should not in- chanic; none better in the world.
I'm talking of
Co., Inc., New York City, as "The Talking Ma- clude a Victor Victrola or a Victor Auxetophone, the common laboring man you pick up on the
chine Co., of New York," previously announced but the regular line only. This step was taken streets. What is it?Too much booze, or general
in The World of December 15, following the pur- to stop the practice of department stores aiding deterioration, or what?"
* * * *
chase of the property by P. A. Powers, of Ro- and abetting the purchase of high-price goods
chester and Buffalo, N. Y., the title of the new by private individuals at the dealers' price for Knowing the conservative and careful manner
concern will be "The Excelsior Phonograph Co." holiday gifts, thereby robbing the legitimate store in which Thomas A. Edison talks to newspaper
John Kaiser, general manager of the company, of sales. The methods of fake dealers and these men, whom he avoids unless properly introduced,
stated Tuesday, when the adoption of the latter transactions, on being explained to the Victor the above "talk" with the wizard of Menlo Park
designation was decided upon, that the change Co., the foregoing prohibitory order was issued, must be an effort of the reporter's imagination,
was made to avoid unnecessary complications and the Christmas trade thereby kept in the as it is altogether at variance with the way in
and useless friction, a course satisfactory, in his proper channels. which Mr. Edison always discusses serious sub-
judgment, to all parties in interest. As rapidly as it can be accomplished, the Vic- jects.
the lower branch of Congress. It is not even is not certain that they can, although since the
COMPROMISE ATTEMPTED BUT FAILED.
certain that this much can be accomplished. Christmas recess the prospects seem a trifle more
Several members of the House Committee on
Towardthe end of the first session of the reassuring. The attitude of the House is equally
61stCongress there was an attempt made to problematical. seven members the sub-
Patents are very positive in declaring the most If of
bring the various opposing interests together committee have met day in and out without
that can be hoped for is the agreement upon
some form on the common ground of compromise. For a agreeing after having devoted months of study
of bill in committee and the sub-
short while it looked as though this would suc- to the subject, what can be expected of a body
mission of a report to the House.
But as for securing the passage of a bill
ceed. But it failed. Some of those entering the like the House of Representatives, composed of
through both the upper and lower branches of —
compromise agreement and it was only a pro- nearly four hundred men, many of them repre-
—
Congress that is now as impossible as water
visional —
compromise have since withdrawn senting constituents who are kicking against
running up hill. Even if the members of the
from it and when the present second session of what the constituents of other members want.
the same Congress convened the situation was The members of the Ways and Means Committee
House Co mmittee were able to agree upon a
practically no better than it was a year ago, have trouble enough making tariffs, but their
measure and the House were to adopt it at once,
there would be no legislation for the reason that
except on the surface. Down underneath the task is like writing laws with rose water com-
apparently calm waters of the sea of conflict- pared to the work of those who have attempted
it is the intention of the Senate Committee on
ing copyright interests there were the same rest- for two years to frame a copyright law.
Patents to go over the action of the House, sec-
tion by section, and this would delay the report-
less and insistent currents and cross-currents DIFFERENT BILLS CAUSE DEADLOCK.
ing of the measure far beyond the 4th of next forming a veritable submarine maelstrom. There are sharp differences of opinion among
March, when the present session of Congress dies
The House Patents Committee, if its members the members of the Patents Committee just as
could agree, might report some sort of bill with- there are among the interests outside of Con-
by constitutional limitation. When the Congress
out paying further attention to these outside cur- gress. There is no hope of the Committee
expires all measures die with it. In the next
rents,but that would he futile. Unless those reaching a unanimous agreement, and unless
Congress they must all be reintroduced, re-
ferred to the Patent Committees and considered
most deeply interested in the copyright sectiu_ they do their task will be more difficult whenever
reach some sort of agreement it is a safe bet the matter reaches the stage of floor discussion.
de novo just as though the subject had never
that there will never be a copyright law of a Altogether there are six principal bills on the
before been broached.
general character passed affecting the musical subject under consideration. Two them are
Of course, if the House Committee can agree of
trade, because if there is no agreement as be- Senate measures, Senate Bill 2900, introduced
upon a bill finally before the end of the pres-
tween those directly affected there would be a by Senator Kittredge, known as a pro-composers
ent session, even if that measure cannot become
fight instituted on the floor of both houses in measure and Senate Bill 2499, introduced by
a law, the same measure can be introduced in
behalf of the various inierests the moment the Senator Smoot of Utah, who is still chairman
the 61st Congress and quickly reported out of
the Patents Committee unless there are many
measure came up for consideration and the of the Senate Patents Committee. For present
changes in the personnel of that committee in
measure jeopardized of passage. purposes the four House Bills are the ones in
the general reorganization of committees for the SUB-COMMITTEE HARD AT WORK. which interest centers. They are:
next Congress. At the close of the last session it will be House Bill No. 21592, introduced May 5, 1908,
THE REAL STUMBLING BLOCK. recalled a sub-committee of the House Committee by Representative Washburn, of Massachusetts.
The stumbling block of the copyright situation on Patents, headed by Representative Currier of House Bill No. 22183, introduced May 26, 1908,
is —
now as it has been ever since the movement New Hampshire, chairman of the full committee, by Representative Currier, following generally
for a new law was instituted several years ago and including Representatives Hinshaw of Ne- the lines of the Smoot Bill.
— the musical clause. There is the same wide braska. Chaney of Indiana, McGavin of Illinois, House Bill No. 24782, introduced December
division of sentiment
between the various in- Washburn Massachusetts, Legare of South
of 19, 1908 (this session), by Representative Barch-
fluential interests specially concerned in this fea- Carolina and Sulzer of New York, was appointed feld of Pennsylvania.
ture of the proposed —
law the publishers of with instructions to draft a bill. At the be- House Bill No. 25162, introduced January 5,
music, the composers, the manufacturers of talk- ginning of this session in December this sub- 1909, by Representative Sulzer of New York.
ing machines and makers of various kinds of committee began its herculean task. Since De- All four of these measures differ and they are
patented instruments for the mechanical repro- cember they have been going over the disputed before the Patents sub-committee. Some of the
duction of copyrighted music. music clause in an effort to reach an agreement leading members of the House sub-committee fa-
But for the dissension among these interests, and holding sessions almost every day. They vor the payment of a royalty of 2 cents a record
and especially the efforts of the music publish- have been making progress but have not yet or controller for the use of copyrighted composi-
FOLDING PHONOGRAPHIC HORN CO., 65Q-652 Ninth Ave., New York City
PHONOGRAPH CO., Toronto,TORONTO On!., Canadian Agents
—
guages or dialects, or make any other version and to exhibit it or any performance or any rep- of instruments serving to reproduce mechanically
adapt it if it be a work of art." work publicly if it be a drama; upon the parts of instruments serving to re-
This clause of the Washburn Bill reads "(b) takes the following form in the Sulzer Bill:
It produce mechanically the musical work, any
To translate the copyrighted work into other To perform or represent the copyrighted
(d) other person may make similar use of the copy-
languages or dialects, to dramatize it if it be a work publicly if it be a drama; or to authorize righted work upon the payment to the copy-
nondramatic work, to convert it into a novel the reproduction or the public representation of right proprietor of a royalty equal to the royalty
or other nondramatic work if it be a drama, it by means of the cinematograph; agreed to be paid by the licensee paying the low-
TO ARRANGE OR ADAPT IT IP IT BE A Clause (d) of the Barchfeld Bill reads like this: est rate of royalty for instruments of the same
MUSICAL WORK, to complete, execute and fin- (d) To perform or represent the copyrighted class, and if no license has been granted then
to complete, execute and duce to the ear the musical ivork, shall include for the purposes set forth in subsection (a)
finish it if it be a model
only compositions published and copyrighted hereof, to make any arrangement or setting of
or design for a work of art, to vary or adapt
and shall not include
after this Act takes effect, or of the melody of it in any system or nota-
art, TO ARRANGE OR
it
it if it be a work of
ADAPT IT IP IT BE A MUSICAL WORK." the works of a foreign author or composer un- tion, or to make any form of record thereof in
less the foreign state or nation of which such which the thought of an author may be re-
THE DIFFERENT BILLS CONTRASTED. author or composer is a citizen or subject grants, corded and from which it may be read or repro-
It is apparent from the above extracts that either by treaty, convention, agreement, or law, duced.
the Currier Bill is the only one that does not more
to citizens of the United States similar rights: In the Barchfeld Bill the clause is brief.
use the phrase "to arrange or adapt it if it
Provided further, That any person may make It reads:
use of the copyrighted work in the manufacture (e) To perform the copyrighted work publicly
be a musical composition on
WILL LEASE OR SELL of records or controllers for mechanical music-
producing machines, however operated, and may
for
which
profit if it
Phonograph the payment of more than one royalty be re- melody of it in any system or notation, or to
quired on any such record or controller. make any form of record thereof in which the
Horn In case of the use of such copyrighted com- thought of an author may be recorded and from
position on such interchangeable records or con- which it may be read or reproduced.
Which Requires Little Space
trollers of such mechanical music-producing in-
For clearness and sweetness of struments no criminal action shall be brought, PHOTOGRAPHING HEART BEATS.
tone it is superior to all and in a civil action no injunction shall be
other horns.
granted, but the plaintiff shall be entitled to re- By means of an ingenious combination of the
If interested, address the inventor.
cover in lieu of profits and damages a royalty stethoscope, microphone, phonograph and galva-
of two cents on each such record or controller, nometer, a Dutch physiologist obtains a photo-
CH1S. A. BEPPLER, Gates Ave. BROOKLYN, NX except in the case of disks for talking machines graphic record of the heartbeats.
THE TALKING MACHINE WORLD. 75
by some
NEW YORK TALKING MACHINE CO. WANAMAKER USES "THE TALKER" specifically addressed for despatch
special steamship requiring transshipment of the
Replaces the Victor Distributing & Export Co. For His Address at the Convention of the Penn- mails through England, France or some third
— New Name Takes Effect from January 1 sylvania German Society. country. In general, then, for all other letters,
— No Change in Management or Staff Man- — the rate after January 1 will be the same for
German letters as for domestic letters and as has
ager Williams' Christmas Reminder. An interesting feature of the recent conven-
tion of the Pennsylvania German Society at
so recently 'been made applicable to British let-
ters.
Dating from January 1, 1909, the Victor Dis- Lancaster was the address of John Wanamaker,
tributing & Export Co., 83 Chambers street, New the president, delivered entirely by phonograph
York, ceases to exist, having been taken over to the large assemblage. Pushed with business, NOW WASHINGTON MUSIC CO.
by the New York Talking Machine Co., which Mr. Wanamaker sent his annual address on pho-
has been incorporated under the laws of the nographic records, to be delivered by machinery, Tilley Co. Change Name and Take Allen Han-
State of New York. There will be no change in with a letter regretting his inability to be pres- sen Into the Business —
Lease New and
the management or policy of the company, the ent, in which he wrote: "I send you nine bar- Larger Quarters at 118 Post Street.
present staff being retained as follows: G. T. rels of speech," referring to the records, and his
Williams, general manager; V. W. Moody, as- utterance delivered to the society was possibly (Special to The Talking Machine World.)
sistant; W. S. Moffatt, G. W. Williams and E. G. the first annual address so made. Mr. Wana- Spokane, Wash., Dec. 29, 1908.
Evans. There may be some changes in the offi- maker's "nine barrels of speech" covered the his- The Washington Music Co., until now the
cers, to be announced later. The company will tory of tile society and outlined the work which Tilley Music have taken a lease of the three-
Co.,
Succeed Robbins & Emerson — New Talking He says they still have unfilled orders for Vic- B. A. Friedlander, manager of the talking ma-
Machine Stores. trolas and some of the higher-priced machines chine department of the Bailey Co., said that
on their books. they had the best holiday trade in the history
(Special to The Talking Machine World.) "Business," said G. J. Probeck, of G. J. Pro- of the company, with big sales of Victrolas, high-
Cleveland, O., Jan. 8, 1909. beck & Co., exclusive distributers of Columbia priced Edisons, Victors and Zonophones. The
In writing of present conditions in talking —
goods, "is very good both in machines and rec- sales of Amberol attachments and records was
machine circles, one cannot help but retrospec- ords. The prospects for the winter season are exceptionally large.
tively view the situation. The year 1908 opened very promising. Our new double-disc and Inde- Mr. McNulty, manager of the talking machine
in Cleveland with industry paralyzed, fac- structible cylinder records have given an impetus department of the May Co., reported an excep-
tories idle, wheels at rest; clearing house cer- to business of the most desirable character. Our tionally good holiday trade, principally of Vic-
tificates doing the duty of specie and currency holiday trade was far beyond our most sanguine trolas and the higher grade machines. The
in fact, deadlocked in the enervated condition expectations. We sold a large number of the sales of records run up into thousands, includ-
of the first stage of convalescence following finan- higher priced machines." ing a large number of Red Seal and the new
cial panic. The year closed with 75 per cent, of Mr. Enierson, of Robbins & Emerson, has sold four-minute Amberols.
the prosperity volume of activity restored, and his interest to the firm of Robbins & Co. They Business is reported only fair in the talking
with fair prospects that this year will bring back have moved from Euclid avenue floor
145, the machine department of Flesheim & Smith.
most, if not all, that was lost. Among the first of The Arcade, to No. 42, on the Superior ave- The manager of the talking machine depart-
to feel the chilling blast of business adversity nue floor, with larger rooms and better facilities ment of the Caldwell Piano Co. made an encour-
was the talking machine trade. The masses for doing business. Mr. Robbins stated that dur- aging report regarding business. A full line of
mechanics and workmen without work, had to— ing Christmas week they sold a number of Vic- Victor and Edison goods are carried.
forego the luxury of a machine, and those who trolas and the better grade of machines, with a Holiday trade has been of the most satisfac-
had a machine, that of their habitual weekly good record trade. Business with the new firm tory character at the Hartwell Phonograph
new record purchases. has started in fine with the new year. They are Store. There is a big demand for Victor rec-
But all is now changed, and a brighter out- selling large numbers of the Amberol and Red ords, including a very large number of Am-
large increase in both wholesale and retail trade Their new location, 2010 East Ninth street, John Reiling, who purchased the West Side
developed in December, and the result was the magnificent rooms and large and complete stock Columbia Phonograph Store, No. 1831 West 25th
demand was greater than the supply, and thereby of Victor and Edison goods is accounted the street, is an old-time and popular resident of
the holiday trade suffered to a large extent. The reason by W. H. Buescher & Sons for their that section. He stated he had a fine holiday
consensus of opinion in the trade is that the largely increased business. They had a splendid trade, and that the business prospects were
present year will be one of continuous improve- holiday trade, and it has continued right up to highly encouraging. He carries a fine stock of
ment, and that the manufacturers will be taxed the present time. Columbia machines and records, and caters
to their utmost to supply the demand. "The Victor and Edison Talking Machine largely to the foreign element, not forgetting his
Louis Devineau started for Paris Jan. 1, where Store" has opened up at No. 27 the Taylor Ar- Yankee friends.
he has gone to look after a legacy bequeathed to cade, under the management of Edna Rankin,
his two little girls by an aunt. His wife and formerly with the Witt Music Co. A full line CATALOGSJNAUSTRALIA.
children have been there some weeks. of Edison and Victor machines and records is
Duty Levied on All Advertising Matter Sent
The Federal Mfg. Co. are busy these days on carried, and Miss Rankin says that the holiday
Into That Country Under New Tariff Act.
talking machine novelties, including the Ideal trade was exceptionally fine.
horn. At the store of Brown Bros., Columbia deal- (Special to The Talking Machine World.)
The Witt Music have disposed of the auto-
Co. ers, 2040-44Ontario street, business was reported Washington, D. C, January 2, 1909.
matic music department of their business at exceedingly good in the talking machine depart- Consul H. D. Baker, of Hobart, Tasmania, writ-
206 Prospect street to the Rudolph Wurlitzer ment by Loretta H. Byrne. ing to the Department of Commerce and Labor
Co., who are continuing the business at that ad- The International Talking Machine Co. opened under date of November 23, 1908, calls attention
dress. their new store at No. 13 the Taylor Arcade of merchants and manufacturers in the United
The new Akron Graphophone Co., mention of just prior to the holiday season, and had satis- States who send catalogs to Australia to the fact
which was made in last issue of The World, factory patronage. The company handle Colum- that under the new tariff act of the Common-
report business opened up in the most satisfac- bia goods, Fonotipia, and a full line of imported wealth of Australia a duty is levied on catalogs,
tory manner, and that they enjoyed a splendid records. Mr. Bourgeois, manager, is an old-timer price lists, trade circulars, and all similar adver-
holiday trade. (though a young man) in the business, and tising matter introduced through the post, at the
W. J. Roberts, Jr., reports a very satisfactory very popular. rate of sixpence per pound, even when forwarded
in single copies addressed to individuals, pro-
vided the duty on the whole quantity posted by
Here's the consignor by any one mail to any one State
SUCCESS opening. port plant not to "throw him down." The fac-
tory worked like beavers in the pressing depart-
The motor is of standard clock-
gearmovement type and is care- ment, and made Mr. Burns happy by delivering
fully adjusted. the goods on time. Business was never so brisk
The entire machine is of with the department as now.
The export section is sending out a new
Superior Mechanical Construction hanger in colors, subject, "A Daughter of Spain,"
a reproduction of a painting reflecting the true
In shipping, the machine is concealed within
Castilian spirit in pose, action and costume of
the cabinet, making shipment entirely safe.
the fair femininity, the personal choice of
Let us tell you more about it and quote our
Messrs. Burns, Sause and the Interpreter, as-
"Factory to You" PRICE.
sisted by other experts in Spanish graphic art.
The hanger exploits "Grafofonos Columbia, dis-
A5086 Sweet Bird (with flute obligato by Albert 10058 Uncle Josh in Society (Stewart) .. .Cal Stewart
RALPH C. HERZ, WITH ORCH. Fransella). Soprano solo with flute obligato. 10059 Sweetheart Town (Morse) ... .Harlan & Stanley
5654 That Wasn't All From "The Soul Kiss" 10 piano accomp., Ruth Vincent. 10060 Sullivan (Cohan) Billy Murray
!
Tom Jones—Waltz Song "Which Is My Own 10061 Schooners that Pass in the Night (Von
PEERLESS QUARTET (UNACCOMP.) True Self?" Soprano solo, piano accomp., Tilzer) Arthur Collins
5652 Rainbow Medley 10 Ruth Vincent. 10062 I Don't Like You (Clare Kummer)
COMrC SPECIALTY BY GOLDEN AND HUGHES, WITH ORCH. A5087 Der Lindenbaum. Franz Schubert. Baritone Miss June Rossmore
solo in German, piano accomp., Anton Van 10063 Blessed Assurance (Knapp)
5664 The Liars, or My Uncle's Farm 10
Rooy.
HARRY MACDONOUGH AND HAYDN QUARTET, WITH ORCH. Edison Mixed Quartette
Wanderlied. Robert Schumann. Baritone solo 10064 I Never Cared for Anyone the Way I Care
5650 Brown Eyes, Good Bye Reed-Christie 10
German, piano accomp., Anton Van Rooy.
HUMOROUS TALK BY EDWIN M. WHITNEY. In for You (Helf) Byron G. Harlan
5636 The Darky and the Bovs (The Walnut Story) 10 10065 I'll Sing Thee Songs of Araby (Clay)
YANKEE TALK BY CAL STEWART. Thomas Chalmers
5638 Uncle Josh and the Photographer 10 INDESTRUCTIBLE CYLINDER RECORDS. 10066 Rainbow (Wenrich) . .New York Military Band
. .
SONGS BY BILLY MURRAY, WITH ORCH. 10067 Down in Georgia on Campmeeting Day
5626 When a Fellow's on the Level with a Girl 974 Stand Pat March. Roberts Military Band (Bivins) Edward Meeker
that's on the Square. From "Talk of New 975 Beauty's Eyes. Tosti. (Baritone solo) 10068 I Wish I Had a Girl (LeRoy) .. Manuel Romain
York" Cohan 10 Alan Turner 10069 I Can't Say You're the Only One (Kern)..
5640 I Used to be Afraid to Go Home in the Dark 970 Now I Have to Call Him Father. Godfrey. Ada Jones & Billy Murray
Williams-Van Alstyne 10 (Soprano solo) Ada Jones 10070 Jim Lawson's Horse Trade (Stewart)
TENOR SOLO BY HARRY MACDONOUGH, WITH ORCH. 977 The Sweetest Gal in Town. Johnson. (Bari- Cal Stewart
5653 Arab Love Song Hobart-Hein 10 tone and tenor duet) Collins and Harlan 10071 The Miner March (Kost) (Accordion)....
SOPRANO SOLO BY EUSE STEVENSON, WITo ORCH. 978 Friendship Gavotte. Wormbacher. (Bell solo) John Kimmble
5657 The Glow-Worm Lincke 10 Schmehl 10072 There's a Warm Spot in My Heart for Ten-
ELISE STEVENSON WITH CHORUS AND ORCH. 979 I Used To Be Afraid To Go Home In the Dark. nessee (Schmid) Frederic Rose
5641 Frieda Burke-Kern 10 Van Alstyne and Burt. (Tenor solo) 10073 Happy Mammy and Her Joe (Original)....
BARITONE SOLO BY NAT M. WILLS, WITH ORCH. Billy Murraj Ada Jones & Len Spencer
5659 Old Oaken Bucket Parody — Wills 10
DUET BY MISS STEVENSON AND MR. STANLEY. WITH ORCH.
980 Glowworm.
981 Why Don't
Lincke Concert Band
Santa Claus Go Next Door? A.
10074 Policeman O'Reilly on _*uty (Original)....
Steve Porter
5655 I Want Someone to Call Me Dearie Von Tilzer. (Tenor solol Byron G. Harlan 10075 Alabama (Williams & Van Alstyne)
WIlliams-VanAlstyne 10 982 One Sweetly Solemn Thought. Ambrose. (Bari- & Harlan Collins
BARITONE SOLO BY ALAN TURNER, WITH ORCH. tone solo) Geo. Alexander 10076 The Fairest of the Fair March (Sousa)...
5658 Kathleen Mavourneen Crouch 10 983 I Can't Say You're the Only One. Kern. (So- New York Military Band
DUET BY MISS JONES AND MR. MURRAY, WITH ORCH. prano and tenor duet) Jones and Murray 137S3 He Was Very Kind to Me Harry Lauder
5642 Tet Names. From "American Idea" .. Cohan 10 984 Yip-I-Addy-I-Ay. Flynn. (Baritone solo) .... 13784 Rising Early in the iVorning. ... Harry Lauder
Bob Roberts 13785 The Weddin' O' Lauchie M'Graw. .Harry Lauder
985 Call 'Round Any Old Time. Moore. (Soprano
NEW RED SEAL RECORDS. solo) Dorothy Kingsley NEW EDISON AMBER0L (FOUR-MINUTE)
986 Rainbow Medley. Arranged by Lacalle
GERALDINU FARRAR, SOPRANO TEN-INCH, WITH ORCH. Concert Band SELECTIONS.
$2 EACH. 987 Arab Love Song. Hein. (Soprano solo)
Ada Jones Selection from "Aida" (Verdi) .Edison Concert Band
—
87023 Manon Gavotte, "Ob£issous. quand leur voix
appelle (Hear the Voice of Youth). In
988 The Hot Tamale Man. Ingraham. (Baritone The Shipmates (Original) Golden & Hughes
solo) Arthur Collins Do You ivnow Mr. Schneider? (Monckton) . . .
French Massenet 989 Drowsy Dempscy. Lansing. (Banjo solo) .... Ada Jones
87024 Robin Adair. In English Burns Vess L. Ossinan Popular Songs of 1908
TWELVE-INCH, WITH ORCH. $3 EACH.
—
88144 Carmen Je dis que rien ne me pouvante
— 990 Rabbit Hash. Original. (Negro shout) American Symphony Orchestra
Billy Golden Uncle Josh Keeps House (Stewart) .. .Cal Stewart
(Micaela's air, "I am not Faint Hearted") 991 A True Soldier March. Lacalle. .Military Band. 76 Mona (Stephen Adams) Miss Edith Chapman
In French Bizet 992 A Dream. Bartlett. (Baritone solo) By the Suwanee River (Myddleton)
—
88146 Manon Adieu notre petite table (Farewell,
Our Little Table). In French Massenet
Frank C. Stanley American Symphony Orchestra
this Feeling).
—
88145 Nozze di Figaro Vol che sapete (What is
In Italian Mozart
TITTA RUFFO, BARITONE TWELVE-INCH, WITH ORCH.
—
$3 EACH IN ITALIAN.
—
92037 Hamlet Brindisi (Drinking Song) with La
Scala Chorus
—
02039 Barbiere di Siviglia Largo al factotum
Thomas A Prosperous New Year
(Room for the Factotum) Rossini
—
MARIA GALVANY TITTA RUFFO TWELVE-INCn, WITH
ORCH. $4.
—
92500 Hamlet Nega se puoi la luce (Love Duet)
MATTIA BATTISTINI KMILIO CORSI LUIGI COLAZZA
Thomas TO ALL THE TRADE
ARISTODEMO SILLICH. LA SCALA CHORUS AND ORCH.
TWELVE-INCH .$3.
—
—
92046 Ernani O sommo Carlo (Oh, Noble Carlos)
EVAN WILLIAMS, TENOR —TWELVE-INCH, WITH
Verdi
ORCH.
WE expect
RECORDS
to smash
in 1909 for
all
A621 Nightingale
solo,
and Thrush. II. Kling.
accomp. by Prince's Military Band.
Piccolo
You know we make Cabi-
Marshall Lufsky.
The Right Church, But the Wrong Pew. Smith. nets toRecords from
keep
Baritone and tenor duet, orch. accomp., Col-
A622
lins and Parian.
In the Evening by the Moonlight, Dear Louise. being smashed for Disc and
Baritone solo, orch. accomp., Frank C. Stanley.
In Grandma's Day. Sutton. Vocal quartet, male
voices, orch. accomp., Columbia Quartet.
Cylinder machines. Will es-
A623 Blaze Away March. Columbia Orchestra.
Theme and Variations from "Norma." Arranged teem it a privilege to have the
by Furstenau. Flute solo, orch. accomp.,
A624
Marshall Lufsky.
La Giralda (Marcha Andaluza). Juarranz.
opportunity of sending our
Banda Espanola.
Minuto (Paso-Doble Flamenco). Luis G. Jprda. booklets and quoting prices.
Banda Espanola.
A625 Mile. Mischief Waltzes. Ziehner. Prince's Or-
chestra.
Grandma (Laendlerl. Langer. Flute, violin
Name, please.
and harp trio. Marshall Lufsky, George Stehl No. 435, Disc Record Cabinet
and Paul Surth.
A626 Flanagan's Ocean Voyage.
scriptive talking,
Kennedy.
Steve Porter.
Steve Porter and Frank
De-
THE UDELL WORKS Golden Quartered Oak Top and Front, Mahogany
Top, Front and Back. Holds 170 12-in.
Cohan's Pet Names. Geo. M. Cohan. Baritone INDIANAPOLIS, IND. Disc Records.
and soprano duet, orch. accomp., Herbert
Clarke and Miss Josephine De Butts.
78 THE TALKING MACHINE WORLD.
78 Cohan's Names (Cohan)
Pet
Ada Jones & Billy Murray TRADE IN THE MONUMENTAL CITY.
79 Battle Hymn
the Republic (Julia Ward
of
Howe) ... .Miss Stevenson, Mr. Stanley & Chorus December Breaks All Records for Sales Ac-
SO The Heath of Custer (Johnson)
Edison Conceit Band
cording to Dealers' —
Reports Post Holiday
Trade Also Good Changes— Among the Local
NEW Z0N0PH0NE DOUBLE RECORD DISCS Columbia Co. Staff — New Agency Established
10-INCH.
— What Other Houses Have Been Doing Re-
cently-— Other News Worth Recording.
Talking Machines,
ZONOPHONE CONCERT BAND.
51(1(5 A — Popular Chorus Medley Two-Step No. 1.
The Talking Machine World.)
(Special to Typewriters, Phono-
5167
B
A
—
—Moreska Walt?. (Fare).
The Yankee Shuffle (Moreland)
Baltimore, Md., Jan. 9, 1909. graphs, Adding Ma-
B — Jig Medley March.
ZONOPHONE ORCHESTRA.
December seems to have broken all records chines, Cash Regis-
for sales during the year just passed, according
5168 A
B
— AScarf
— Wee Bit Scotch (Helf).
Dance— Scene de Ballet (Mme. Chami-
o'
to the statements of the dealers in general. All
ters, Guns and Tools,
nade). and on all Polished
5169 A — Southern Beauties — Characteristic March and of them report that the business during the past
Instruments.
Two-Step (Johnson). month, particularly that of the two weeks pre-
B — O Susanna! (I-Iinsch).
VOCAL SELECTIONS WITH ACCOMP. OltCH. ceding Christmas, was the best they have ex- It Absolutely
Henry Burr. Prevents Rust.
A — With All Her Faults Love Her (Ros
I Still perienced for a long while. Since the first of
enfeld). the year there has been a slacking off, as was
B — Silver Threads Among the Gold (Danks).
Thomas Chalmers. expected, yet the majority of those in the trade
A — Good-Bye (Tosti).
B — Even Bravest Heart May Swell (Dio Pos- declare that this has not been as great as was
sente). From "Faust" (Gounod), anticipated. Some of the dealers, in fact, go so Sales Quadrupled in 1907
Byron Harlan. G.
A — Always Me (Harris). far as to declare that tneir business has kept
1866 1907
B— My Old Lady (Edwards).
up very satisfactory the past week and that the
VOCAL SELECTIONS WITH OUCH. ACCOMP.
Ada Jones. indications are promising for a continuance of
5173 A —Anyphy),
Time You're Passing By (Arthurs-Mur-
"The Girl Behind the Counter." this unlooked for condition right after the holi-
WILLIAM F. NYE
l'i'om
B — Mandy Lane (McKenna). days.
NEW BEDFORD, MASS.
Murray.
Billy
5174 A— I'm Glad I'm Married (Norworth-Von Tilzer). Speaking along this line, Manager Ansell, of
B — Looks Like a Big Night To-Night (Will-
It traits of the artists singing them,appear within
iams-Van Alstyne). the Baltimore street store of Cohen & Hughes,
Ada Jones and Billy Murray. marginal tints on each page, while there is a
5175 A— Cuddle Up a Closer, Lovey Mine. From
Little who handle the Victor machines, said that his
careful index on the closing page which enables
"The Three Twins." firm has had a splendid after-holiday trade.
B — Can't Say You're the Only One. From
I the user to at once get at the records of any
"The Girls Gottenberg." of The holiday sales were, of course, heavy, and
Ada Jones and Len Spencer. artist desired. The lettering on the cover is in
5176 A — Paulina, Otto and Fido — German Vaudeville the clerks were kept busy from morning until
embossed gold on marbleized paper. Indeed, the
Sketch. evening looking after the wants of the customers.
B — A Picture of Long Ago— A Domestic Episode. volume is one that reflects the highest credit on
Peerless Male Quartet. Manager M. E. Lyle, of tne local branch of the
51<7 A — Kathleen Mavourneen (Crouch). all concerned in its production.
B — Annie Laurie (Scott). Columbia Phonograph Co., stated that the Balti-
more store recorded a larger number of sales
during December than during any previous UNITED TALKING MACHINE CO.'S LINE.
Z0N0PH0NE SINGLE SIDE 10-INCH month for the last year and a half. This per-
RECORDS. After a delay of some weeks the United Talk-
tains to both the wholesale and retail trade. Con-
ing Machine Co., of this city, are at last in a
tinuing, Mr. Lyle said: "Our wholesale trade,
ZONOPHONE CONCERT BAND. position to fill orders for their two machines,
——
1197 The Buglers and the Band March (Henneberg). especially since last October, when our fiscal
1198 The Fairest of the Fair March (Sousa). Nos. 5 and 10. This delay was caused by several
ZONOPHONE ORCHESTRA. year began, has more than doubled that for the
1199 At the Fountain (Eilenberg). same period of last year. The prospects are
1200 Bialy Mazur (OsmanSK).
ACCORDION SOW PLAYED BY J. J. KISIMEL. better than at any time for many months for
1201 Medley of German Waltzes.
VOCAL SELECTIONS WITH ORCH. ACCOMP. this good condition in the trade to continue un-
1202 Good Evening, Caroline (Norwoth-Von Tilzer) abated."
Billy Murray
1203 Honeymooning
C. Alice
— Duet
"The Naked Truth'
from
and Frank C. Stanley
Stevenson
Several changes have taken place among the
1204 Let Me Love Thee (Arditi) Alan Tnrner members of the force of the local Columbia store.
1205 What a Friend We Have in Jesus (Converse) J. M. Bayliss, chief clerk at this store, has been
Sacred Duet. .Frank C. Stanley and Henry Burr
. .
1206 Whistle and I'll Wait for You (Meyer) .Ada Jones transferred to the New York office, while Tred-
well K. Lyle, formerly stationed at the Paterson,
ZONOPHONE SINGLE SIDE 12-INCH N. branch, has been placed in charge of the
J.,
150-Peg Cylinder was nearly exhausted. nection, detachable crane and concert-sized re-
The latest addition at the Star Talking Ma- producer. The cabinet is 'of highly-polished oak
RECORD CABINET chine branch, Fred Scheller, manager, is the
Starola cabinet grand, which is becoming a good
(light or dark); motor; extra 'heavy single
spring encased in a powerful gear spring; cup.
IS A TRADE-WINNER seller. It is a handsome creation. Star ma- It can be wound while running and will play two
chines were greatly in demand during the holi- records with one winding. The governor is
Write for Special List. Positively days and have been going well since the New driven by a metal worm gear, and the carriage
the best value ever offered at spe- Year. is propelled by a 50-thread feed screw. All metal
cial price to talking machine dealers parts are heavily nickeled and highly polished.
COLUMBIA CO.'S GRAND OPERA LIST. The company's exclusive agency proposition is a
H. A. WEYMANN & SON, Inc. A very handsome volume has just been issued most attractive one, and should toe of interest
members of the talking machine trade
Edison Phonograph Jobbers.
by the Columbia Phonograph Co., devoted to to all
Victor Distributors,
Cabinets and Supplies. Manufacturers of the —
their grand opera records Fonotipia and Sym- throughout the world.
KEYSTONE STATE Musical Instruments. phony series. Estimated from every viewpoint,
Publishers of Sheet Music.
it reflects the greatest skill in designing, con- Because you made a little money last year,
Weymann Bldg., 1010 Chestnut St., Philadelphia, Pa. struction and editing. The list of records, with don't rush ahead and increase expenses for the
extended descriptive matter, as well as the por- coming year.
THE TALKING MACHINE WORLD. 79
similar view sectioned without reference to the
a top
same
ly in section;
view of
plan
the same but show-
ing the sound box
rotated into position
for changing
partial-
Fig. 4
nee-
MIRAPHONE
dles; Fig. 5 a trans-
verse section of the
Combination
stylus bar mounting
taken in the plane Music Box and
of the axis of oscil-
lation
and Fig.
of the bar;
a side elevation of a talking ma-
6 is
Talking Machine
chine constructed in accordance with this in-
vention.
In every respect a
Sound-Box. William H. Martin, Mobile, Ala. superior instrument
Patent No. 905,899. Musically and
This invention relates to sound reproducing Mechanically.
boxes for use in connection with sound-recording Giving you and
and reproducing machines, and is designed,
primarily as an improvement upon the form of
your customers
sound boxes disclosed in application Serial Num- splendid value. &
ber 336,473, filed September 27, 1906, and the
Write for Catalogue, Terms and Prices
object thereof is to provide a sound box for
graphophones whereby an improved character of
sound is produced, and furthermore whereby
the sound can be regulated when occasion
Jacot Music Box Co*
so requires, and whereby all scratching of the
stylus on the disc is practically obliterated, No. 39 Union Square, New York
being reduced to a minimum.
80 THE TALKING MACHINE WORLD.
dependent of the braking action exerted invention, Figure 1 is a front elevation, partly extremely simple, inexpensive,
upon the disc or its equivalent, and in this in section, illustrating a method of carrying out and efficient device adapted for
manner machine to be stopped
to enable the entire the invention. Fig. 2 is an end view on the attachment to a sound-box of
positively because of the cumulative action of —
line z z, showing some of the parts omitted, any ordinary type and including
two separate brakes related mechanically to of Fig. 1. Fig. 3 is an end view, showing the a pair of oppositely-disposed jaws
each other. different positions the frame can be made to take. movable into and out of engage-
Figure 1 is a fragmentary plan of disc talking Fig. 4 a front view of same. Figs. 5 and 6 show ment with the vibrating trans-
machine equipped with this invention, this view the eccentric bushing applied to the ends of the mitter-bar of the sound-box, so
showing a disc, an improved brake for gripping guiding rod, and Figs. 7 and 8 show the bushing as to control the amplitude of
the edge thereof and designated as the between such rod and the carrying arm. the vibrations.
"main brake," a gravity-controlled trip for actuat- Talking Machine. Horace H. Taylor, San Of the said drawings, Figure 1
ing this brake, and further showing the governor Jose, assignor of one-half to himself and
Cal., is a front elevation of the sound-
mechanism together with an auxiliary brake for one-half to Joseph Pearse, Oakland, Cal. Patent box of a graphophone with the
stopping movement of the latter, this auxiliary No. 906,469. improved modulator attached
brake being connected by various movable parts This invention relates to talking machines, and thereto, a portion of the tongue
with the main brake and controllable therewith has for its object to provide a new and improved of the clamp being broken away.
as a unit by the gravity-controlled trip; Fig. 2 construction by means of which the sound-box Fig. 2 is a rear elevation of the modulator. Fig.
is a fragmentary side elevation showing the may be more easily and better applied to and 3 is a section taken vertically through the modu-
gravity-controlled trip and the movable horn of lifted off from the record upon which it rests,
lator.
the machine, as adapted to actuate this trip, for and by which the operator is enabled better to Apparatus for Controlling Sound-Records.
the purpose of controlling the brake mechanism; insert in the sound-box the usual needle. Here- Elias E. Ries, New York. Patent No. 907,177.
Fig. 3 is an enlarged fragmentary section upon tofore it has been customary for the operator to This invention relates generally to that class of
—
the line 3 3 of Fig. 2, looking in the direction take hold of the sound-box these opera-
itself in instruments which are operated by prepared
of the arrow,showing the gravity-controlled trip tions. While this has no bad effect if carefully records or record surfaces in the form of per-
used for the purpose of actuating the brakes; and properly done, yet injury either to the forated or other rolls, sheets, strips or bands
Fig. 4 is a fragmentary side elevation of the fingers of the operator or to the instrument, or such as organettes, self-playing pianos and organs,
mechanism shown in Fig. &; Fig. 5 is a view to both, very often occurs —
for example, when orchestrions, music-boxes and the like.
somewhat similar to Fig. 3, but showing a it becomes necessary This invention is likewise applicable to and
slightly modified form of gravity-controlled trip to remove the sound- intended for use in connection with record media
mechanism; and Fig. 6 is a fragmentary section box quickly from the in the form of cylinders, discs or strips such as
upon the line 6 —
6 of Fig. 1, looking in the direc- record to prevent in- used for phonographs, gramophones, kineto-
tion the arrow, and showing the auxiliary
of jury to the instru- scopes and other reproducing and projection ap-
brake for the governor mechanism. ment — in which case paratus. The particular embodiment shown in
Talking Machine. James Edward Hough, the needle some- the accompanying drawings for the purpose of
London, England. Patent No. 905,134. times causes painful ^'o 2
illustrating the invention is that of a perforated
In talking machines as now commonly con- or even dangerous music sheet suitable for organs or pianos and
structed it is customary to mount the disc carry- injuries, or the mica one form of feeding and reversing mechanism,
ing the reproduc- diaphragm is broken which this invention may assume, for operating
ing stylus in an or sound-box
the the same.
arm or frame, one otherwise injured or In musical and certain other instruments of
end of which em- thrown out of ad- the character described, it is customary to have
braces a guiding justment. the roll, or other record to be reproduced,
rod, while the arm In the drawings: Figure 1 is a side elevation wound upon a spool or drum, which spool is
also carries a half of a talking machine embodying one form of the introduced into the instrument and slowly un-
nut adapted to invention, the sound-box being shown in two dif- wound, the sheet or strip containing the record,
engage with the ferent positions, one in dotted lines. Fig. 2 is an meanwhile, being drawn across the record-trans-
screwed traverser enlarged detail, showing a part only of the ma- lating device or playing surface, such as a
rod, the half nut chine and illustrating the manner of applying tracker-board or its equivalent, and wound upon
and the disc be- the handle or thumb-screw by which the inventor another drum.
ing raised out of enabled to accomplish this purpose. Fig. 3 is
is The
principal object of the present invention
or lowered into
an enlarged perspective view of the thumb-screw. is to provide a record medium, such as a record
engagement by a sheet, having two sets of records thereon in op-
Tone-Modulatoe for Graphopiiones. Jesse E.
pivoted cam Eugene Jenkins, Tillamook, Oregon. posite directions, together with means for revers-
O'Neil and
adapted to rest on a fixed bar of the machine. ing the movement of such medium and for auto-
Patent No. 905,220.
Various slight modifications of this well-known matically shifting sidewise at the end of one
The present invention relates to improvements it
construction have also been suggested.
in tone-modulating devices for graphophones, of the records, for the purpose of bringing the
According to the present invention, it is pro- other into action in the reverse direction of
and it resides, generally, in the provision of an
posed that the guiding rod should be eccentri-
cally and movably mounted in the frame or in
an eccentrically movable bushing so as to act
as a species of crank which can be partially
rotated so as to bring the frame or arm carry-
'URUTZER CESTlINEIff
ing the disc nearer tc or farther from the
UP-TO-DATE
mandrel on which the record is to be placed, or
as an equivalent, the eccentric bushing may be WORLD
interposed between
AUTOMATIC
the rod and the
SUITylBlE
arm, in either case
the motion prefer- MUSICAL FOR ALL
ably
time
at the
bringing the
same
INSTRUMENTS PUBLIC
WITH SLOT
half nut or other
engaging or feed- yUIACHMENT
PLACES
ing device into or
removing it from
contact with the
screwed trans-
verser bar.
Where the frame
or arm is support-
ed upon a guiding
rod and arranged
in front of the man-
drel,a convenient arrangement is to have a rear-
ward extension formed rigidly with and project-
ing substantially diametrically opposite to such
arm and embracing a fixed rod situated in a
plane outside of and below that of the guiding
rod and adapted to take some of the weight of
an overhanging horn, where that is employed.
In the accompanying drawings, illustrating the
THE TALKING MACHINE WORLD. 81
travel of the sheet.With such a record medium tromagnet radially over the face of the disc as to eliminate as far as possible the objectionable
and with such means for controlling the move- the latter rotates. It is evident that in case of and noisy features produced in the same.
ments thereof two parts of a continuous record, wear, or certain Figure 1 is a sectional view of the horn of a
one part running in one direction and the other imperfections in talking machine with the improved regulator
part in the other direction, may be success- the mechanism,
sively brought into operative relation with the the path traced in
translating device or tracker-board and sepa- •the reproduction
rately reproduced without interrupting the con- may not exactly
tinuity of. the re- I accord to that of
production, this the recording op-
result being at- eration. Moreover,
tained by the au- in case the disc is
tomatic reversal removed from one
of the direction of machine to be located therein. Fig. 2 is a side elevation of the
travel of the me- used in another, regulator partly in section. Fig. 3 is a front
dium and the au- or in case it is at- view with certain parts broken away. Fig. 4 is
tomatic shifting tempted to use a a longitudinal sectional view. Fig. 5 shows a
of the other set number of records modified form. Figs. 6 and 7 are detail views
into action. In with one machine of the latter form.
this manner a rec- in succession, the
ord may be in- placing and readjustment of the discs may INSTALL NEW DEPARTMENT.
definitely repro- not be properly made, For these reasons
duced without desirable to have the guiding means
Denton, Cottier & Daniels Put in Line of Talk-
break or interrup-
it
on
is
PRODUCT OF MR. EZAWA S FACTORY. Prince Ito, the resident general of Corea it — sisting of president, former presidents, cashier
being his intention to present it to Dr. Radd, of and directors Broadway Savings Bank, to-
of the
prominent place. He was one of the first men Yale University. This was to have been carried gether with the account of A. L. Irish, were mak-
to recognize the great facilities the talking ma- to Dr. Radd by the late Dr. Stephens, who was ers and endorsers of paper owing the bank, to-
chine offered as a means of education, as well recently murdered in San Francisco. Owing to gether with their unpaid stock liability, on April
as for purely amusement purposes. the fact that it was necessary for Mr. Stephens 2, 1908, when the bank closed, the- sum of $201,-
On two occasions Mr. Ezawa has had record to leave Japan before he originally intended to, 755.04. This was 76 per cent, of the entire
makers of the Columbia Phonograph Co., General, some of the engraving by Prince Ito was not amount owing the bank on loans and discount
go to Japan and record the music of his people. completed. and capital stock."
Among the selections made for Mr. Ezawa sev- Concluding the trustee's statement grimly ob-
eral years ago there are some recorded by the NEW SHIPPING AND SALES DATES serves: "If the Metzger notes, amounting to about
oldest and most cherished bards of Japan
many of whom have since died. The records of
For Advance Records for the Next Year — An- $100,000, can be collected, the depositors will re-
ceive about 50 cents on the dollar. In case a judg-
nouncement Issued Recently.
these men can still be had and their reproduc- ment against Metzger cannot be collected, the de-
tion affords much pleasure and means of instruc- The sales department of the National Phono- positors must be satisfied with about fifteen cents
Like all other nations, the
tion to the Japanese. graph Co., Orange, N. J., in bulletin No. 29, dated on the dollar." The bank was looted from the
Japanese take great pride in the deeds of the December the attention of Edison jobbers
11, call day it was opened.
NEEDLES
ever manufactured.
WHOLESALE AND RETAIL
REGINA MUSIC BOXES REGINAPIANOS
REGINAPHONES SUBLIMA PIANOS
DISTRIBUTORS IN NEW YORK FOR
DEALER Victor
AH Kinds of Automatic Musical Instruments
Victor Talking Machines and Edison Phonographs and Slot Machines.
They come in four sizes, No. 1, Loud Complete Stock. Prompt Deliveries.
,
EDISON JOBBERS
ILL.
NEW YORK,
East 34th Street
N. Y.
No. 1632 Chestnut Street
PHILADELPHIA, PA. Des Moines IOWA Dubuque
LARGEST STOCK OF EDISON PHONO-
GRAPHS AND RECORDS in the U. S.
EDISOxX
JOBBERS
You Oan Get Goods Hero
VICT' IV
DISTRIBUTORS
Our wholesale depot 1h a mile from our ret at Start*. 1
* F\ 1VI.
123
ATWOOD
MONROE AVENUE
C. B. Havnes
C. B. HAYNE8 & CO.
WHOLI8ALC DISTRIBUTORS
W. V. Youmani
and then shipped out to dealer**. Dealers t". .ok EDISON PHONOGRAPHS and RECORDS
from us get brand new goods Just as they come
from the factory.
LAWRENCE McGREAL, Milwaukee, Wis. EDISON JOBBER ALL SUPPLIES
603 East Main St., Richmond, Va.
JOHN F. ELLIS & CO. PRICE PHONOGRAPH CO. KLEIN & HEFFELMAN CO.
54-56 Clinton Street, MEWARK, N. J. Canton, OHIO.
WASHINGTON. D. C.
VICTOR
V I KJI%.
Distributor
TalKlriQ
Victor Distributors £c» M"ehInes Edison J- Victor
Machines Send as your Order, you get the Goods MACHINES, RECORDS AND SUPPLIES
and RECORDS Wholesale and Retail We don't retail. We take care
— Quick
of the Dealer.
Quickest service and most complete stock in Ohio
Largest Stock In the South Large Stock Service
in Transportation Charred
. ,
Every Jobber in this country should be represented In this department. The cost Is slight and the advar. great.
Be sure and have your firm In the February list.
"
64
PLAY THE OTHER SIDE, PAPA"
Double
Record Disks
Taper Arm
10-inch
Zon-o-phones
65 Cents.
from
$20.00
Single to
wmmm
SONGS WITH BUT A SINGLE DISK TWO
32V2C. per Zon-o-phone Records are now ma'cle with selections on both sides for 65c, the lowest
r Ge ever offered for this type. No other record at any such price enjoys the established
—————
Selection P
'
reputation for supreme quality, musical or technical, of Zon-o-phone Records. Their artistic
interpretation of music, extraordinary clarity of natural tone, smooth freedom from scratching, extra length
and long wear are all featured in this new production.
The complete operas by celebrated European soloists and choruses delight and satisfy music lovers. Ask
your dealer for the Zon-o-phone lists. It will "Double your Pleasure.
Zon-O-phones are visibly the best made talking machines, musically superior, and they Reduce
the Cost. Ask the dealer.
CALIFORNIA
M.Louis D. K. Myers, 8889 Finney Ave. OREGON
Portland Graves Music Co., Inc., Ill 4th St.
Los Angeles ...So. California Mus. Co., 832 S. B'way.
San Francisco. Peter Bacigalupi & Sons, 941 Market
. NEW JERSEY PENNSYLVANIA
St.
Newark Edisonia Co., 67 Halsey St Allegheny H. A. Becker, 801 Ohio St., E.
San Francisco .Byron Mauzy, 1165-75 O'Farrell St.
Hoboken Eclipse Phono. Co., 203 Washington St. Philadelphia ... Disk Talking Machine Co., IS N. 9th St.
San Francisco Kohler & Chase, 1329 Sutter St. Paterson J. K. U'Dea. 116 hlllsOD it.
Pittsburgh C. C. Mellor Co., Ltd., 319 Fifth Ave.
Published Each Month by Edward Lyman Bill at 1 Madison Avenue, New York, February 15, 19C9
a contract is signed.
Entered as second-class matter May 2, 1905, at the post office at New York, N. T., under the act ot Congress ot Uhns
THE TALKING MACHINE WORLD.
t II
machine men.
else gets into your territory. We are the leading house h the United States f:r all
kinds or Automatic Weighing Machines and Automatic Vending Devices.
/
you sleep they are working for you. We operate our own ,^0^ VENDING
machines in Cleveland, Ohio, and know what they .^r if/
will do. il Caxton lildg.
levelan'd, O.
Gentlemen — Kindly
:
send me information
regard?
The United Vending ;
your Automatic Machines-
I am interested in your
machine.
Machine Go. Name
WEIGHING MACHINE CHAMPION GUM AND MACHINE FOR VENDING
131 Caxton Bldg., Cleveland, 0.
CHOCOLATE VENDING MACHINE SALTED PEANUTS Address
:
MAKE MONEY
DURING THE
SPRING » SUMMER
BY INSTALLING A LINE OF
TRADE.
a UA LITy
PEACH
Mark
Baseball Goods
60 Styles of 100 Styles of
MITTS GLOVES
LOOK FOR THE BRAND
" "
THE NAME SELLS THE GOODS
Product Unmatched Capacity Unlimited
1 |_ • _ _ m
At heart of the Glove Industry and
LiOCctllOn . center of the Leather Market of the U. S.
Succeed With Us
GLOVERSVILLE, N. Y.
HUGH G. HOFFMAN, H. L. BOWLDS,
First National Bank Building, Pacific Coast Representative,
CHICAGO. Mason Opera House Building,
LOS ANGELES, CAL.
LINE
SECTION
NEW YORK, FEBRUARY 15, 1909
day cards) change each year the view cards are They upon the estimate of the
VALUE OF WINDOW DISPLAY. are secure. rest
standard and as long as they are of good quality public.
always a "live" topic. While all the world de- essential and the dealer who has not placed his ment has a reputation to back it up." It isn't
spises the man who lives for appearances only, orders for these cards is quite likely to have so much what a merchant offers as the fact that
while we all are agreed that the habit of judging more or less trouble securing the goods when he he offers it.
our fellows merely by appearances is vicious, wants them. Reputation multiplies the value of printer's
still we are agreed also that appearances go a Whenever it is possible it is well to obtain some ink. When, after a lapse of fifteen years, it
long way, and are often an important index to exclusive This can often be done by
views. was announced that Verdi had written a new
character. If a man persists in coming to busi- either taking a photograph or having one taken opera, the musical world was on "the tiptoe of
ness day after day without a tie, and if his waist- for you of the particular object or objects of in- expectancy." It was not the title of the opera,
coat front is an advertisement of what he ate terest in your locality and either sending this nor the Shakespearian theme, nor any star cast
for breakfast, we come to the conclusion that he with your order for so many thousand to your that aroused public interest. It was Verdi.
is shiftless and untidy. manufacturer, who will print your own name "Rigoletto," "Trovatore," "Traviata" and "Aida"
So it is with your store; you pride yourself a'ong the margin of the address side or else — had established his reputation. "Otello's" recep-
on its general appearance of neatness. You have '
end your photograph to some well known en- tion was cordial, as a natural consequence.
it swept daily, or perhaps twice daily, and you graver who makes a specialty of this work and Washington's was invulnerable.
reputation
insist that your salesmen have a smart and clean have a cut made, from which almost any local When was wanted for the new re-
a president
appearance and that they welcome your custom- printer can run off any desired number. By public there was no question as to the man. The
ers courteously. You want as fine a display of the latter process time can often be saved espe- man in whom the public puts its trust is the
goods as your clientage will permit all these — cially if manufacturers have a rush on. man who points the way to great events.
things are as a matter of course. There is no question that the German manufac- Reputation is worth more than riches. Wealth
But do you make that last extra effort to at- turers have never quite been able to understand in the hands of one who is discredited becomes
tract your customers to your store? Do you and execute a typical American card. This is a curse. "I have lost my reputation, and what
make the first impression so inviting that when now being demonstrated by the large increase remains is bestial," cries Cassio. He who is
they turn into your street or glance at your in American manufacturers who are meeting without reputation is like a rudderless ship with-
store from across the way they pause and feel with wonderful success. The native product out a sail.
a desire to enter; or, if they go on, feel and naturally comes a great deal nearer pleasing A tree of a century's growth can be felled in
remember that you have the very finest display the average American than any imported line. an hour. So with reputation! Difficult to at-
in town? Home grown humor is more striking and local tain, priceless to possess, it must be jealously
Don't forget the value of first impressions. art seems much better adapted to bring it out. guarded.
As the eye of man is the window through Hard-earned reputations have sold innumer-
which his character may be read, so, in literal able square feet of bedaubed canvas. Such be-
MAN'S BEST TRADEMARK.
truth, your show front is the window through trayals are always extravagantly expensive. The
which the character of your store may be read. Reputation Is Not What a Man Thinks of Him- public is hard to win, but easy to lose. Decep-
: f self, But What Others Think of Him Some — tion is a double-edged dagger.
writer pertinently says:
As a prominent
"A reputation too
POST CARDS FOR EASTER. Salient Points for Business Men to Consider. is
valuable an asset to be sacrificed to greed. It is
The Easter Season Next to Christmas Is One of A good reputation is a man's best trade-mark. so valuable that it should be the aim of every
the Best Periods for Post Card Selling in the Reputation is not what a man thinks of himself, man to attain."
—
Year However Talking Machine Dealers but what others think of him. A man's esti-
Stocking Side Lines Need Not Confine Them- mate of himself isn't apt to pass current. Most SOME BUSINESS SUGGESTIONS.
selves to Easter, but Should Carry a Line for men would put the value far too high. Some
All Seasons and Holidays in the Year. few would put it too low. Generally the esti- How to Increase Trade and Keep Sales Force
U^rJ
NOVELTY
Canadian Office
Gillette Sales Company New York, Times Bldg.
63 St. A lexander Street
Chicago. Stock Exchange B<
Montreal
519 Kimball Bldg., Boston
Factories : Boston, Montreal, London, Berlin, Paris
8 THE TALKING MACHINE WORLD.
ILLUSTRATED RECORDS. in the catalogs of the different talking machine
companies, and new ones coming every month,
Talking Machine Records Can be Illustrated at which are well adapted for illustration purposes,
a Trifling Cost by Means of Reflecting Ma- and when the public learns that this can be done
chine and Picture Cards —
Talker Fraternity at trifling cost, it will enhance the value of their
Take Notice of This Innovation. machines to a vast extent. Ask them and see if
I am not right.
Since the Side Line Section lias made its ap- The writer not in a position at this time
is
pearance in The Talking Machine World, the to state the exact amount of money likely to be
writer has indulged in some hard thinking, en- involved in the manufacture of these record illus-
deavoring to give birth to an idea which might trations. It would depend largely upon the sub-
prove of value to the "talker" man in connection jects, of course, but the demand would be so
with the side line end of his business, and he great, and, consequently, the number sold so
thinks he is now able to "deliver the goods." enormous, that even though the costuming, pos-
How many times have you sat in a theater ing, etc., of the talent employed in making pic-
where illustrated songs were rendered, and while tures proved somewhat costly, the margin of
admiring the beautiful pictures thrown upon the USING ILLUSTRATED POST CAHDS.
profit would still be extremely satisfactory.
curtain, longed for some method of illustrating be taken up with a description of it. It is While penning this article the writer has won-
records without the large expense involved in the simply necessary to state that it will do the work, dered whether the idea he has been bragging
purchase of a stereopticon and glass slides? The and do it well. about is really a product of his brain alone, or
writer has had just such experiences, but how What he wishes to bring to your special atten- whether at this very moment someone is not
little did he dream how soon his wish could be tion is the fact that some progressive gentleman turning out a few million song pictures.
realized. Now that the opportunity has arrived, can make a bunch of money right now by having He can only agree with the illusionist at the
it remains for you, Mr. Dealer, to get in ahead of pictures similar to the colored postal cards, now vaudeville show who, when about to attempt a
the other fellow, and push it strenuously forward so popular, printed to illustrate records. When particularly difficult feat, turned to the audience
to the success it deserves. you think, Mr. Dealer, that artistic picture post and remarked: "This is a good trick if I don't
Records illustrated for a few pennies! Think cards can be bought at any news stand, drug do it."
of the hit such an announcement will make with store, or from venders on the street for as low
your customers. Will they not be delighted, a price as three for a nickel, you can easily (Air —ILLUSTRATED
"When Love
RECORDS.
Young.") is
when they call upon you to hear the new monthly imagine how cheap you can afford to sell cards When songs are sung in future
supplements, to learn that they can procure from of a similar quality, made especially to illustrate Upon the phonograph,
you an outfit capable of producing beautiful col- talking machine records. It looks good to you, What do you think may happen
ored illustrations life-size on a screen, and when doesn't it? To help you cry or laugh?
they hear you name the price they will undoubt- As a side line, Mr. Dealer, this proposition will What joy will hold you spellbound
edly purchase it on sight. prove "the greatest ever," "the one big noise." While bugle blasts ring high?
Mr. Dealer, the writer sincerely believes his for it will set the pace for your record sales, You'll see the singer there, and then
idea is worth money to you, and he thinks you stimulating old trade, and establishing new. In The troops march by.
will agree with him in a moment. Listen: fact, it cannot but be a boom to the "talker" Howard Taylor Middletox.
The machine capable of doing the illustrating man from the very outset.
is already before the public and can be pur- There is a varied assortment of ballads, march HENDE MFG. CO. PUBLICITY.
chased at retail as low as $4, so no time need songs and descriptive selections already listed
The Hende Mfg. have favored us with a
Co.
catalog of their Indian motorcycles, shewing all
their latest styles and containing as well as a de-
tailed, descriptive and illustrated story of the
special features that enter into the 1909 Indian.
The volume is handsomely gotten up, cleverly
WRIGHT
He. * * *
In a measure success or failurp in this manu-
The Knickerbocker Leather & Novelty Co.,
facturing era lies primarily in the attitude, or
wise policy laid out, and that strictly adhered
New York, has been incorporated under the laws
of the State of New York, to manufacture leather
Fulfilment of obligations and retention of
& DITSON
to.
goods and advertising novelties, with a capital
confidence are two of the basic reasons specially
of $60,000. Incorporators: William Tager, 1109
emphasized by the J. A. Peach Co., Incorporated,
Forest avenue; Barnett Epstein, 1110 Jackson
as responsible for their successful advent as
factors of importance and standing among the
manufacturers of sporting goods.
As may be noted from their advertisement
elsewhere they are turning out a large line of
avenue; Morris Epstein, 1105 Forest avenue; Saul
L. Kowarsky, 1107 Forest avenue, New York.
Co.,
* *
of New
*
to create an income to satisfy ordinary desires employer. calls out in a perfectly audible tone the weight
of a personal nature —living and pleasure. Applied to salesmanship, they mean you of the person standing on the scale, after plac-
Decided successes may generally be traced to should, to attain decided success, advance your- ing the coin in the slot. It's a big money-maker.
definite causes, embodying an attempt always to self mentally. This means knowledge of a gen- The novel money-maker is not an experiment,
do more than is required of you, or through hav- eral kind. Create a personality that carries with but a method of cleverly combining the two well-
ing greater than ordinary desires. Yet, decided it a force that attracts —
that is magnetism. This
successes are also sometimes a fortunate com- force is the power that wins — makes friends
—
bination of circumstances called luck by some. —
brings orders retains friends continues orders —
Non-success cannot always be traced to inabil- — broadly speaking, means Success.
ity, lack of personal characteristics, or an in- It means you should constantly seek a better
sufficient strong will, or lack of interest, or of knowledge, better general understanding of your
desire to succeed. That word fate seems to enter goods. You should know as much as possible
Unfortunately there are
strongly into their lives. of your competitor's goods. You can never know
some people who can't accomplish any degree of too much. Properly fortified you can hold out
success. indefinitely.Read and study all you can secure
This is generally traced to some reasonable on your line of goods. Knowledge is power
and explainable cause, and yet they cannot over- someone said.
come the cause. Probably, it is the work of a It means an inate desire to succeed — ambition
higher force. A millennium probably never will of a higher order, the kind that wins character,
make its appearance; probably we would then be honorable orders and money —not the wrecking
worse off than now. If equality existed there kind.
would be nothing to strive for. Create records, keep up by all possible and
This suggests ambition. The world's advance- honorable means such records. Do not rest on
ment is gaged by man's ambition. To be satis- well-earned, well-deserved laurels. Look for
fied is to have no ambition. To be dissatisfied higher laurels. Do not take for granted your
is to desire more — greater
accomplishments men- company is satisfied. They never are — all busi-
tally, bodily, worldly and spiritually. Hence ness houses are grasping. Even if apparently
ambition creating. Ambition works overtime, at- satisfied, strive yourself for increased orders
tempts more, accomplishes more. it'sthe one positive way to increase salary.
If we only do what we are ordered to do, we "Work the required time— sometimes more it —
put ourselves on a level with the lower' instincts pays. Rob your employer of nothing not even —
of uncivilization, or the lower animals that do time. Time means money to him he pays you —
man's bidding. An equality of humankind from for it. Never think you do too much. Those that
prehistoric days to the twentieth century, would —
do don't succeed they become grouchy because
TWO VIEWS OF TALKING SCALE.
set us back almost that many centuries com- too all-important to —
themselves expect too —
pared present world's progress.
to the —
much. Attempt more do more the reward is — known perfect machines —a scale and a talking
If we
only do what we are ordered to do, we bound tocome some day. machine.
find no pleasure in the work, in the accomplish- Do not attempt more because no other sales- The Talking Scale is equipped with a 10-inch
—
ment we only await pay day meanwhile prob- — man with your company gets more salary, or be- disc record. The different weights are recorded
ably labor against will — rather a slaving propo- cause he gets less. Do not guide yourself by on the record in the same manner that a song is
sition. To number of hours,
sleep the required others. Every "man is the architect of his own
recorded that is, after the scales announce "one
;
work ten hours a day, do some necessary per- fortune"; so also of his standing and place in his hundred pounds" the scale speaks "one hundred
sonal work during balance of time, leaves us a company. Aim to surpass all other salesmen; pounds," according to the weight of the person
small proportion for pleasure. when you surpass, aim still higher the reward — standing on the platform.
Consequently, blessed and fortunate is the man is yours —
not the other salesman's. When a person stands on the platform of the
who gets pleasure out of his work works with — Moral: "The reason many salesmen accom- scale there is an attachment connected with the
a pleasure. It is he who endeavors to do the best plish more than others is because they attempt platform which draws the reproducer or sound-
possible — the best in him — it is he who attempts —
more the reward is self-evident." box down to the line on the record which is to
announce the correct weight. When the coin is
inserted in the slot it falls down the chute and
releases the disc, which makes one revolution,
SALES-PULLING SIDE LINES calling out the correct weight. This announce-
ment is carried directly to the opening of the
machine by the aid of a metal horn.
This marvelous device is manufactured by the
THE PRESIDENT INK PENCIL United Vending Machine Co., Cleveland, O.
This concern operates hundreds of machines
Guaranteed a Perfect Writing Instrument and have a perfect index system for keeping ac-
count of labor, supplies and percentage paid to
Necessary alike for Men, Women and School Children. Fills with Ink like a Fountain Pen. location, so that in an instant they can ascertain
Writes like a Lead Pencil. Will Not Leak Carried in Any Position. all particulars relating to any machine, no matter
179-181 Lake St., F. CHICAGO teresting to note what money-makers are these
coin-operating machines.
THE TALKING MACHINE WORLD. 11
CARDS FOR NATIONAL HOLIDAYS. facture of them begun last September. New A novel system has recently been invented by
York dealers in these emblems and in the multi- a Romanpainter, Signor Barricelli, for the cine-
Among the Most Profitable According to Those tudinous variety of novelties that are produced matographic reproduction of animated scenes in
Who Have Given the Field a Thorough Trial for all sorts of other occasions as well, sell goods their natural colors, says the Scientific American.
Are the St. Patrick's Day Emblems Some — all over the country and samples must be out The coloring of the films is obtained by means
Interesting Data in This Connection. early. of the three-color process, but in a novel way.
Of St. Patrick's day emblems, for example, Instead of coloring the film itself, the inventor
Chatting the other day with a talking machine there are now offered about a hundred varieties, reaches his result by a rapid presentation of
dealer who has made quite a success of post and the manufacturers get out new styles every images, each of which is colored in one of the
cards as side lines he said that among the year. Dealers in distant localities, as for in- three fundamental colors —red, yellow, blue. By
various special cards he handled of St. Valen- stance on the Pacific Coast, must have these virtue of the well known phenomenon of visual
tine's Day, Easter, Washington's Birthday, Lin- samples to select from well in advance to enable persistence, these images will give the impression
coln's Birthday, St. Patrick's Day, Decoration them to give their orders in time, and it takes of a complete three-color image.
Day, Fourth of July, Labor Day and other festi- time to manufacture and transport the goods, order to reproduce a given scene in its
In
vals, his best sellers are those designed for Irish which must arrive at their destinations in ample natural colors it is sufficient to photograph the
celebrations, and that of the various buttons, time for distribution. object three times through properly colored
badges, shamrocks, ornaments, brooches and And the same is true of the little hatchets and screens, each of which will allow only the light
rosettes made up for Irish celebrations there are badges, emblems of one sort and another that rays of a given color to pass. Thus, three
sold in this country altogether about a thousand are specially designed for Washington's Birth- analytical color negatives are obtained. The
million annually, or as many as are sold of simi- day, as it is also for the many kinds of emblems corresponding positives printed from these neg-
lar emblems for the celebrations of all other that are made for the various other days in the atives in black and white must be projected in
nationalities put together. course of the year on which emhlems are worn. rapid succession on a white wall, each through
As the dealer puts it, suppose there are in this They are all designed and the work of manufac- the same color screen used in obtaining the neg-
country of Irishmen and their immediate de- turing them is begun long in advance, and of all ative. The eye will then perceive a multi-
scendents, say 10,000,000 people; that would these many emblems thus designed for wear on colored image, provided the rate of succession
give 10,000,000 Irish purchasers. But there are special days there are sold altogether in the be such that the individual impressions due to
sold of these Irish emblems a thousand million United States about 2,000,000,000 yearly. the various colors on the retina may superpose
a year, or a hundred times ten million, and who themselves on one another. The length of the
buys them? photographic film, as well as the speed of suc-
COLOR CHRONOPHOTOGRAPHY
They are sold for souvenirs at dinners and cession, should, accordingly, be three times as
they are sold at fairs and to be worn at various Seems to be Nearing Its Final Solution
' — Some great as in the ordinary cinematograph. The
celebrations as well as on St. Patrick's day. Many Recent Developments. system adopted by Barricelli for insuring the
are lost or broken, others being bought to replace succession of the various color screens in front
them. Many are bought to be given away; in- After the successful solution of the problem of the objective, both during the taking of the
dividual purchasers buy a dozen at a time and of color photography by the Lumiere Brothers, views and during projection, is of remarkable
give them to' their friends. Irish emblems ap- the problem of color chronophotography seemed simplicity. A glass disc divided into three col-
pear also to be bought and worn by people of to be nearing its final solution. But the practi- ored sectors, according to the fundamental colors
various other nationalities. encountered were far greater than
cal difficulties red, yellow, blue —
is rotated in front of the ob-
The sale of the shamrock and other Irish em- in ordinary photography. Flexible films of 100 jective so as to change the screen at each move
blems in the streets is confined to a few days feet and more in length must be handled, in- of the cinematograph shutter.
about Patrick's day, but preparations for this
St. stead of glass plates of limited size. On the
brief period of public sale, when novelties are other hand, the Lumiere process is suitable only Energy, system, perserverance; these were the
introduced, are made months in advance. Em- for the making of transparencies. Duplicate posi- cardinal principles of Napoleon's success. You
blems that will be offered in the streets here on tives from a series of negatives are out of the need them all in your business if you desire to
March 17 may have been designed and the manu- question. achieve success.
Call them all investments, treat them as such, Dealers looking for a handsome, easily handled
It takes kinds of people to make a world,
all and you will be more likely to get profitable and attractive side line should investigate the
and all kinds of people have all kinds of opinions. returns. possibilities of articles mentioned. Their nov-
There is the old fogy merchant, for instance, elty will appeal strongly to the casual caller and
who does not believe in the so-called up-to-date the cleanliness of denatured alcohol as a fuel
USING DENATURED ALCOHOL.
methods— up-to-date store fixings and arrange- combined with the absence of disagreeable odors
ments. He is afraid that any radical change Quite a Demand for Convenient Utensils to and danger of explosion should interest those
will drive away the old-established and steady- Use Denatured Alcohol as Fuel New Field — who desire handy cooking contrivances for the
going trade that the store has been years in Opened Up by an Enterprising Dealer heated months and for the vacation period. How-
building up. Within a Short Time Denatured Alcohol ever, the lamps and, in fact, all the articles are
Up to date means increased expenses to him; Will Become the Proper Fuel. decidedly in season all year round, their uses
it is just a clever scheme to wheedle some of being manifold.
his cash away. He forgets that the old reliable A line that is being energetically pushed by
trade will, in the process of time, if through no the manufacturers is that consisting of utensils NATIONAL SALES MANAGERS MEET.
other cause, die off, and that unless new trade for using denatured alcohol. When
only the
is continually added the days of his business are pure alcohol was obtainable there were various The National Sales Managers' Association was
surely numbered. forms of stoves and lamps put on the market, perfected recently at Chicago. About fifty-five
In order to do a successful business, and keep but the high cost of the alcohol practically made sales managers of Chicago industrial and com-
itever on the path of progress, the confidence of its regular use out of the question in the average mercial concerns enrolled as charter members and
the public must be secured. household. a permanent organization was effected. The fol-
Nowadays people have little confidence in any Since the time the Government recognized the lowing were the officers elected to serve the first
business that does not make some pretensions industrial standing of denatured alcohol and the term of six months:
to being up to date. They have an idea that the fact that when thus prepared it was unfit for President, H. H. Cushman, of the L. A. Becker
men who run it are themselves behind the times; human consumption, thereupon removing the Co.; vice-presidents, C. A. S. Hewlett, of the
that they do not keep posted on styles, fashions revenue tax from the denatured product, there Western Electric Co.; L. G. Muller, of the Co-
and methods. And who would patronize a store has been a strong stimulus in the devising of lumbian Bank Note Co.; Geo. C. Ebeling, of Gage
for supplies if they felt that the goods displayed convenient utensils to use that fuel. Bros. & Co.; secretary, John T. Webber, of the
were more likely to be old style and out of date Concerns have sprung up having for their ex- Wabash treasurer, R. L. De Nise,
Ca'binet Co.;
than just fitted to the season's requirements. clusive purpose the exploiting of such utensils, of the Adams & Elting Co. While the member-
The appearance of the store has much to do in special cooking demonstrations for housewives ship is at present limited to Chicago sales man-
making a good impression, and an erroneous im- being given several times each day. agers, -it is the purpose to make the organiza-
pression once formed is the hardest thing to At the present time articles for using dena- tion national in its scope and steps will be taken
overcome. tured alcohol include heaters, various forms of to extend the membership accordingly.
The bugbear of expense often stands between cooking stoves for the home, yacht or for travel-
a man and success. Have you ever seriously ers, self-heating irons and various forms of Successful salesmanship is based upon an inti-
considered what expense means what it is? — lamps. A line of these specialties presents a mate knowledge of human nature. Study your
Stocking a store with goods is an expense, most attractive appearance and their novelty customers. Cet acquainted with their individual
and a pretty big one. Clerk hire is another appeals strongly to the progressive housekeeper. characteristics and humor their fancies.
A SIDE LINE
which may soon become
cial Side Line Section Praised. the fact that many dealers are adding fountain nothing at all.
pens as an auxiliary side line would seem to in-
The Talking Machine World.) dicate that the pens would write for themselves.
(Special to STATIONERY AS. A SIDE LINE,
Chicago, 111., Feb. 6, 1909.
The special side line section which made its J. C. GROSHUT ON WESTERN TRIP. A Line Always in Demand —
The Local Dealer
debut in separate covers last month has attracted Gets the Trade — An
Excellent Offer to Those
a great deal of attention, and much favorable Secretary of Manufacturers' Outlet Co. Expects About to Install Such a Line.
comment has been heard in the trade regarding to do Record Business —
His Extensive Itiner-
a hit with the trade. move has been most pleasing. Pianos, as musi-
For those dealers who handle post cards, news- cal instruments, naturally appeal to those people
papers, magazines, etc., the Gier & Dail Manu- J. CHAS. GIlOSHUT. who are regular purchasers of talking machines
facturing Co., of Lansing, Mich., have several and records, for such people have an appreciation
ing for profitable side lines, Mr. Groshut expects
cabinets that represent the latest up-to-date im- of music, and generally have a desire to get
his sales will exceed $100,000. He is an experi-
provements of that line. "We make the only enced traveler and seasoned salesman.
away from the machine-made product occasion-
post card cabinet with a center disc. We have * ally and make their own music by means of vari-
His itinerary is as follows: Albany, Schenec-
seven different styles of revolving post card ous instruments. Several lines of pianos have
tady, Utica, Syracuse, Rochester and Buffalo,
racks. We have post card and magazine pockets N. Y.; Cleveland and Toledo, O.; Detroit, Lan-
been exploited in the columns of The Talking
in any length strip to fit in any space in your Machine World, and dealers have shown marked
sing, Grand Rapids and Kalamazoo, Mich.; Chi-
store," they inform your correspondent. interest in the possibilities of handling such a
cago, 111.; Racine, Milwaukee and La Crosse,
The F. W. Mcintosh Co., 179 Lake street, have line.
Wis.; Minneapolis, St. Paul and Duluth, Minn.;
several side lines which could be used as auxil- Coin-operated electric player-pianos are a line
Dubuque, Cedar Rapids and Des Moines, la.;
iaries by dealers. The President ink pencil, which that brings profit to the dealer two ways. He
Omaha and Lincoln, Neb.; Topeka, Kan.; St.
is guaranteed to toe a perfect writing instrument can sell them outright to amusement resorts,
Joseph, Kansas City, Jefferson City, St. Louis and
and one worthy of the name, can be used alike caf6s, etc., at a good figure, and incidentally
Springfield, Mo.; Decatur, 111.; Terre Haute and
by men, women and children. It can be handled Cincinnati,
create a customer for additional music rolls, or
Indianapolis, Ind.; Louisville, Ky.;
with good profit and should offer a good side make still more money by installing the pianos
Dayton, Springfield and Columbus, O.; Wheeling,
line. A line of statuettes that can be used as W. Va.; Pittsburg, Harrisburg and Philadelphia,
in various public places on a commission. The
ornaments and oddities and that are live wires in gross earnings of these instruments in a fairly
Pa.; Trenton, N. J.
the selling field are also offered by the company. good location make a surprising total, and the
Mr. Groshut will probably be away at least two
The Output Co. of America, with offices at cost of the piano is soon cleared, the further re-
months, and on returning will go through the
1110 Heyworth building, are not only having ex- ceipts being gilt-edged profit.
South and Southwest.
cellent results in marketing the output of the
Cut Glass Works, but will in the course of a JAPAN AS A BICYCLE CENTER.
couple of weeks consummate arrangements for
HOW THE DOLLAR MOVES.
the handling of several lines which will make An Illustration in Multiplication Which Like Japan is quite a center for bicycles, according
peculiarly good sellers for talking machine deal- the Acorn Grows Large Oaks of Profit. to Consul John H. Snodgrass, who, writing to
ers. the Department of Commerce and Labor at Wash-
The Automatic Machine and Tool Co., of this Here is a simple problem in multiplication: ington, from Kobe, states that, although the im-
city, have a very excellent slot machine con- If you invest a certain amount of money in a ports of bicycles into Japan have notably de-
taining 24 disc records that they will put before piece of music, or a banjo, mandolin, or har- creased of there are
late, still some 40,000 vehi-
the trade in a very short time. It offers every- monica, or any other side line item which you cles imported every year. In that country they
thing modern in this type of machine and is a handle, and then sell it at an advance of 15 are now used rather for practical purposes than
money-maker. cents, you have made 15 cents. for pleasure. In addition to those imported en-
The sporting goods factories are turning out you use the same money for the purchase
If tire, separate parts are imported, it is estimated,
baseball goods galore at the present time, and of similar goods, and make four such deals in a sufficient to make about 50,000 bicycles. Be-
many of them are so rushed on present orders year, you have cleared 60 cents. sides imported machines, some 40,000 or 50,000
that their plants will be run to capacity limit If you have $10,000 in your business, and are are manufactured in the country every year. The
for the next four months, irrespective of future able to turn it over four times a year, you are total number of bicycles now in use in Japan
business. on the same level as the man who has $40,000 is estimated at about 350,000, and their duration
A
post card concern that has its busy signal and turns it over once in a year. of life is not longer than five years, on an av-
out almost all of the time is Alfred Holzeman, If the above don't carry its own moral, then erage. The demand for tires is estimated at 200
of 2815 Wabash avenue. Mr. Holzeman is a there is no moral to be made out of it. pairs per day. Not more than 60 pairs are made
worker and is a specialist in his own particular That is a great question in selling goods: To in Japan, the rest being imported. In 1907 Great
field. sell the goods, and get the money out of them; Britain furnished 30,000 bicycles to Japan, and
There has been nothing of recent years that to have that money to put back into other goods, in addition $270,000 worth of parts, while the
has magnetized the trade as has the "Billiken," to sell again. United States furnished 3,218 bicycles and $178,-
god of happiness, luckiness and prosperity. It is If you have a dollar locked up in some old 000 worth of parts.
1
14 THE TALKING MACHINE WORLD.
"Peerless"
Suction Cleaners
THE IDEAL SIDE LINE
A Necessity for the Home, Office or Store.
Large Profits and Exclusive Territory.
Write To-Day.
New Address
89 CHAMBERS STREET
71 READE STREET
NEW YORK
THE TALKING MACHINE WORLD. 15
who come into the store. The old man with a money. If I was him I'd have a broad pennant ideas of the general possibilities of the foreign
gingham umbrella and cowhide boots has silver big as a man o' war ensign, flying from the mast- market for the goods in question, would accom-
and gold sometimes in his pockets. head with 'Casto, the Hero,' on it big enough to pany his inquiry.
see a mile off. An' I'd have my ad. in all the "It is assumed that most of our consulates,
* * » *
papers. What's the use of bein' a hero if you without taking upon themselves any responsi-
The season is rapidly approaching when the stick to fish nets?" bility for connections that may result, extend a
lover of outdoor sports comes into his own when Alack, the fishing at Atlantic City has been general standing invitation, indirectly through
gun and rod, golf club and racket again reign poor. The times have been hard. Casto's boat was the local press or otherwise, to possible importers
supreme. Dealers are now getting in touch with like the other boats, and how could the crowd of American products within their several dis-
the newest features in the year's line of sporting pick a hero's boat if the hero didn't speak up? with them their names and the ar-
tricts to file
and overhauling stocks preparatory to placing Poor hero Casto! And to think that he per- ticles in which they are specially interested. It
orders. Those familiar with conditions in the formed a fine, gallant piece of seamanship, such would seem still better if the banking and com-
sporting goods field predict a record-breaking as real sailormen know! mercial references of these parties and their gen-
season for the dealers who are prepared. Are What's the use of being a hero, if "heroism" eral terms and conditions could be filed at the
you numbered among them? is not advertised? same time, with permission -for their full use
0
could be seen that so far as the consulate was of their various districts and countries it should It will readily be understood that, with the lim-
concerned they got in touch with no others and constantly make use of the most available means ited clerical assistance at consulates and with
were spared no end of useless correspondence at its disposal to educate our people, whether no funds for preparing printed replies to such
and investigation. private parties, firms, corporations, State officials, an experience, which is not at all
inquiries, such
"It would also be of great advantage in sev- or others, to allow all their requests for infor- an uncommon one, almost deters a consul from
eral ways if foreign importers or agents could mation on commercial or any other subjects on making such reports at all, since the alert, ener-
be induced in all cases to let the consulate know which we are supposed to keep our Government getic officer who makes the most reports, and
exactly the names of American firms from whom posted to reach us through the Department of consequently has the least time to spare for need-
they import, or whom they represent, and the Commerce and Labor, and not directly. lessly repeating them, is the one who gets the
articles that they receive. In all such instances UNNECESSARY LABOR FOR CONSULS. most inquiries. It would seem only fair, then,
the exporter, the importer, and the consulate "Whatever criticisms may be made against the if consuls are to carefully collect the information,
can only have a common interest, and this can consular service of the United States as a whole, that the Department of Commerce and Labor,
always be best advanced where there is a mu- I have never heard it charged with a lack of in- with its special equipment for this very pur-
tual understanding of the situation, mutual con- dustry or alertness, and the plea herein made is pose, should disseminate it.
fidence, and a thorough co-operation in the mat- not at all one for lessening work, but against ADVANTAGES OF SYSTEMATIC WORK.
ter. For example, in the case of newspaper or wasted or misdirected effort. It is merely in- "In the case of trade inquiries, a requirement
other attacks upon American products in a for- tended that with the same amount of energy in that these should come through the Department
eign country, far better methods for combating more practical directions much more useful re- of Commerce and Labor would not only spare
and for measuring the effects of these can be sults shall be achieved. As it is now, a formid- consulates and the Departments of State and of
adopted through united than through individual able and constantly increasing mass of inquiries Commerce and Labor the present system of cir-
effort. is received in practically each United States mail, cumlocution, but would have other distinct ad-
CENTRAL BUREAU OF COMMERCIAL INFORMATION. many of them very comprehensive and on sub- vantages: (1) The Department of Commerce
"A very and practically needless loss
serious jects on which each consulate has already re- and Labor could best judge whether the char-
of valuable time would be saved our consulates peatedly reported to Washington and to various acter of the inquirer and of the inquiry justified
and American trade interests abroad would be individual Americans interested in the same such a reply as consular officers now always feel
far bettersubserved in every direction, were lines. These inquiries would never have been obliged to make; (2) all the information desired
American exporters repeatedly encouraged, addressed to the consulates at all, or certainly may already be on the files of that department,
through the medium of the Daily Consular and not in the form in which many of them are which could almost always give it in more com-
Trade Reports, to look more and more to the made, if the writers themselves had only thought plete and accurate form for a whole country
Department of Commerce and Labor, rather than of first consulting the properdepartment of the than could a single consular district; (3) in
directly to our consulates, for just the advice Government Washington; and if they are to
at many cases where a consul now has to give long
and information needed for the successful in- increase as rapidly in the future as they have lists of importers, manufacturers, etc., and to
troduction of their goods abroad. In fact, if our done in the past, it will be impossible for even make comprehensive reports on matters that can
consulates are to properly perform the time-con- a consulate of the grade of Gothenburg to take only come to naught, the Department of Com-
suming duties now expected of them, along with care of them. merce and Labor could briefly point out in reply
their other work of keeping the Government "A single instance may be given. My prede- that the difficulties in the way of introducing
promptly and accurately posted on all commercial cessor reported last June upon a miniature tele- market
this or that article into a certain foreign
facts and figures of their respective districts and phone, microphone, invented by a Swede,
or were simply insuperable, and that would be an
on the opportunities therein for American trade, which was expected to be of great convenience end of it for all concerned; (4) the loss of time
not only exporters but the American public as a to employes at telephone stations, and also of to the writer of having to await an answer from
whole must be brought to increasingly regard service to persons with defective hearing. This abroad, instead of from Washington, would be
the Department of Commerce and Labor and its report gave all the information on the subject obviated.
Bureau of Manufactures as a central bureau of available at the time, and carefully stated the "Nothing in this report is intended to mean
information on all commercial matters, foreign name and address of the inventor [which was that a consulate should not at all times be called
and domestic, and our consulates as contributing, filed for public reference at the Bureau of Manu- upon wherever any American desires information
but not distributing, sources of such information. factures], so that those interested might apply from its district which the Government decides
"If consular officers are to spend the time nec- to him Instead of thus dis-
for further details. it proper to thus secure, and which has not
is
essary for properly procuring the commercial in- posing of the matter, so far as the consulate it- already been furnished to the proper department
formation now exacted of them, they cannot pos- self was concerned, it has done just the contrary. at Washington. Such inquiries could be readily
sibly have enough left tor disseminating this in- The press of the United States evidently made referred to consulates by the Department of Com-
formation in answer to the constantly increasing some incomplete reference the report that was
to merce and Labor."
number of repeated inquiries on the same sub- widely copied throughout the world, for the con-
jects. It is, therefore, strongly suggested chat sulate has already been obliged to answer some BURNS-BRITTAIN CO. SCHEDULES.
introduced with the selling and manufacturing popular price of 25c. or over.
department of placing an unrestricted guarantee Twenty-five cover designs —four
on all of the goods which they manufacture. each of a design —flower, fancy
They want those who buy Goldsmith sportirg
heads, and regular cover paper.
goods to know that the manufacturer stands be-
hind them and are only too glad and ready to Boxes contain one quire and
replace any article which does not give full meas- twenty-four envelopes of good
ure of service and satisfaction. linen-finish paper in sizes now used.
Goods are being shipped to Europe, Australia, We have been in business fifty-
South America, and as far as Japan, and the
nine years and guarantee this as-
Goldsmith line is well repiesenied and sold by
sortment as being one of the best
the largest jobbing houses and dealers in the
United States and Canada. we ever put out. Save you trouble
This firm issue four very attractive catalogs of selecting the right thing.
each season, as follows: Baseball and Baseball Display matter included without
Supplies; Striking Bag, Boxing Glove, Football
charge.
Supplies, Athletic Clothing; Felt Pennant and
Further information and illus-
Pillow Covers; Baseball Stock Uniforms, which
ONE OF THE GOMSMlTH "BOYS." they make from $6.75 per dozen upward; Color tration of boxes supplied upon re-
Book of Athletic Flannels for Baseball Suits quest.
wound on special winding machines of wonder-
made to order. These will be gladly sent upon
ful accuracy and precision.
request to those who are interested. They report
In the manufacture of a league ball there are
business as exceptionally good and the outlook
a great many operations that the ball passes
for the coming baseball season to be brighter
through before the cover is sewed on. Starting
than ever.
from the rubber center, the four-ply wool yarn is
wrapped on under very heavy tension until the
ball reaches a certain diameter, and then three-
ADVERTISING AS AN ADVANCE AGENT. Mail Us To-Day
ply white yarn follows, until the ball reaches a
The traveling salesman entered the hardware
certain diameter.
In the next operation the ball is placed back
store,walked up to the proprietor briskly, and Your Order For One
on the machines and then wound with the finish- handed him a card.
"I am introducing," said he, "the metal anti-
ing extra fine-grade three-ply yarn, and then the
absorbent corrugated vehicle wheel, that has
finishing twine for the outside surface of the
"
through an inspector's been warranted
ball. The ball next passes
hands, who tests it for weight and circum- "Never heard of it," said the merchant, as he
turned away. "We have a lot of the old kind,
ference,and if there is the slightest variation Assortment No. 6 at $15.00
and they are good enough for us."
from the standard gage, the balls are returned
to the winding room. Those that have passed "But I would like to show you a sample. They F.O.B., N. Y., less 3% for cash in
"
are warranted to
inspection are now ready for the cover. ten days to
"I guess you will have to excuse me; never
Owing to the large output, this concern has its
own tannery in Covington, Ky., for tanning the heard of them, and have no interest in them."
sheepskin covers for the baseballs, and another
And he turned away, and shook hands with a
customer who was coming in.
plant in Newport, Ky., that does the sewing.
This plant turns out over 2,500 balls per day, The same store, twenty-four hours later: Enter
and in addition to this they have two delivery
a salesman, who hands his card.
Do
not delay writing for particulars concerning this business creating propo-
sition. Delays will mean the postponement of money making. Can you afford to delay ?
You can command our experience and knowledge gained and immediately
apply it to your own trade development. Write for particulars.
PIANO
KOHLER & CAMPBELL, MANUFACTURERS
STATION G, New York City
—
NOTE Last month's Insertion of this announcement brought in a
large number of inquiries from Talking Machine dealers all over the
Slates, to whom we have communicated our successful piano sell-
ing plan, and we are glad
gratifying benefits therefrom.
to say that they are already reaping very
We can do the same for you !
DO IT NOW Note— Mention "Side Line Section."
THE TALKING MACHINE WORLD. 19
Brains certainly do pay well anywhere; and
ANNOUNCEMENT FROM REQINA CO.
a little ingenuity will tide almost any merchant
Move Wholesale Headquarters from Rahway
—
New York Visitors Heartily Welcome.
to over a tight place.
HERE IS A
Rahway, N. J., Jan. 22, 1909.
IS THIS THE PERFECT MAN?
To the Trade:— On Monday, January 25, 1909,
we shall move our wholesale headquarters from
Rahway to New York City, combining the same
An Analysis
Is
of
— Nearly
What the Hundred-Point Man
Approaches Perfection.
Money Maker
with our retail sales department, at Broadway Elbert Hubbard descanted recently in his
and 17th street. inimitable way about men and things in the
To facilitate the handling of business and to Philistine. He said: "A hundred-point man is
avoid delays, all dealers who have been accus- one who is true to every trust; who keeps his
tomed to address us at Rahway should from now word; who is loyal to the firm that employs
on address all orders and correspondence to us him; who does not listen for insults nor look
at Broadway and 17th street, New York. for slights; who carries a civil tongue in his
Shipments will be made from Rahway as here- head; who is polite to strangers without being
'
tofore. fresh; who is considerate towards servants; who
Our accounting department will remain at is moderate in his eating and drinking; who is
Rahway, and all remittances and correspond- willing to learn; who is cautious and yet cour-
ence relating to settlements should be directed ageous.
to the Regina Co., Rahway, N. J. "Hundred-point men may vary much in ability,
All instruments or parts of instruments re- but this is always true they are safe — men to
turned for repair, exchange or credit should be deal with, whether drivers or drays, motormen,
sent to Rahway, N. J., but correspondence re- clerks, cashiers, engineers, or presidents of rail-
garding such shipments should be sent to New roads.
York. "The hundred-po:nt man may not look just like
Dealers in the West who have been transact- all other men, or dress like them, or talk like
ing business through our Chicago office, at 259 them, but what he does is true to his own nature,
Wabash avenue, may continue to do so as here- he is himself.
tofore. "He is more interested in doing his work than
Dealers visiting New York are invited to call in what people will say about it. He does not
and inspect our new lines of samples and to make consider the gallery. He acts his thought and
our New York office their headquarters if they thinks little of the act.
so desire. Old customers, as well as new ones, "The hundred-point man looks
after just one
will be cordially welcomed. Yours very truly, individual, and that under his own
is the man
The Regina Co.
hat; he is one who does not spend money until
On Jan. 30, Blumberg, general manager
Jos.
he earns it; who pays his wav; who knows that
and L. T. Gibson, secretary, of the Regina Co., nothing is ever given for nothing; who keeps
The New Regina-Hexaphone.
occupied their offices in the company's premises, his digits off other people's property. he When Have you seen it ?
Broadway and 17th street, New York. Maurice does not know what to say, why, he says nothing, It has a slot attachment, and you will
Chaillet has also come over from Rahway, N. J.,
and when he does not know what to do, does not see from the illustration above that it does
and will be permanently in the city also. About do it."
a third of the store floor will he utilized for the
away completely with the unsightly horn
company's general office, the remainder, with the the one used in the Hexaphone is con-
basement, will be devoted to a display of a com- DISCOVER THE WEAK POINT cealed inside the cabinet.
plete line of their music boxes and slot ma- There is big money in the Hexaphone
In Competitor's Lines and Then Profit by That
chines, in which they will carry on both a whole-
Knowledge, the Secret of Successful Dealing. agency for live dealers, and there is no
sale and retail business.
instrument that will produce better results.
Whenever two men meet with the same class It's a money maker.
NO END TO INGENUITY IN SELLING. of merchandise to sell, the one must show an
It requires less room than many of the
This the story of a man who had a $20,000
is advantage over his competitor by way of price
stock and wanted to turn it into money in a or quality of the merchandise, or he must be
coin operating machines, and has little
hurry. The unnamed genius was a South Caro- more quick in argument and state his claims liability to get out of order.
lina retailer who had enough sporting blood in with more force than is possible for his com- It makes money while you sleep.
his veins to think of a variety of live things to petitor to do. The purchaser will be controlled If you wish to increase your business
do. He arrangeda dog and wagon race, free for in his decision by what seems to him to be to
profits, get the Hexaphone Agency.
all, dog-owning boys of the town. En-
to the his advantage. This is what every retailer
trants were required to register at the store and wishes to accomplish by his articles of publicity. The New Regina-Hexaphone is a new
be credited with at least $100 sales. These sales talking machine holding six different cylinder records
He wants to show the people that it is to their
were managed in this way: When the boy re- After inserting coin any one of the six records can
interests to buy his goods; that they will save
ported as a contestant his name was given to the be selected and played
money by coming to his establishment; that he
cashier, and then when a customer made a pur- had a line of goods superior in quality; that he It takes standard talking machine
chase the clerk either asked or the customer offers better opportunity to his customers for Cylinder records, which are very inexpensive,
indicated to what boy the credit was to be given making a good collection; that he carries nothing easily procured, and offers an endless assortmen
and his name was written on the sales slip, and but merchandise of the latest introductions. He of all kinds of music. These records can be easily
when went to the cashier the credit was
this must study the tactics of his competitor as closely taken out and changed by the operator.
given to the proper boy. When he had reached as a general would study the movements of an
The Regina-Hexaphone is simple,
$100 to his credit an entry card was issued to enemy, that he may learn the weak points in
Substantial and compact, has an excellent
him. The boys solicited their friends, relatives his methods says the Clothier and Furnisher.
tone and is a big attraction and a winner.
and everyone they could get hold of to buy at This weak point having been found and the at-
this man's place, so they could get the credit. tack made, an advantage is at once gained by The Regina-Hexaphone is a very
For ten days before the date of the races it which he will profit. The attack is not made popular instrument with slot machine opera-
increased his sales, over the same days of the in a way to bring forward the competition, but tors; it pays well, is easily handled, weighs but little
year before, from $100 to $400 a day. On the through the article of publicity, so as to cover and a large number can be operated at a very small
day of the race his sales were almost double the the weak method observed in the competitor's expense.
best he had had. The day following was a little system of meeting competition. The Regina-Hexaphone requires
quiet, his dropping off just a little, but
sales but little manipulation— is always ready-
they were $100 more than they were on the same anywhere — will
ROTHLEDER'S TRIP TO DAYTON. can be played play an unlimited
day the previous year. number of airs.
The race came off on schedule time and people (Special to The Talking Machine World.)
came from all the countryside to see it. The Dayton, O., Feb. 1, 1909.
winner was awarded a dog cart and harness, Rothleder, a prominent piano dealer of
C. F.
furnished by the local wagon and harness maker, Pittsburg, Pa., and a member of the firm of
in return for the liberal advertising afforded by Rothleder & Schwalm, who own several of the
the contest. largest picture theaters throughout the country,
It was a big success all round, and the mer- including the Jewel and the Third Street The-
chant had to replenish his stock to care for the
RAHWAY, N. J.
ater in this city, was recently in the city looking
new trade drawn to his store by the unique ad- after his business interests. Mr. Rothleder is op- 259 Wabash Avenue, CHICAGO
vertisement. timistic over business conditions.
20 THE TALKING MACHINE WORLD.
DOING TWO THINGS AT ONCE. he was cutting one, he employed his rolling eye
up another. But when the night came
we quote you on lithographed
shall be glad to
in looking circulars,and are confident that we can give
Business vs. Hot Birds and Cold Bottles The — and the tale of poles was made, his pile was not you better work at less cost than any other
Text: If Whiskey, Cards, Automobiles, or as large as that of his more concentrated part- house in the business. Trusting that we may
Vacations Interfere With Your Business, ner. soon have an opportunity to quote you prices,
Give Up Your Business —
No Use Trying to The man who is out for the hoop-poles of suc-
the wilderness of business, sometimes
we remain, with profound sympathy, etc."
do Two Things at Once! cess in
feels a pride of possession in some bias of mental
PIRATED PLEASANTRIES.
There was an old fellow down in the hoop- activity that he regards as an asset, when in
pole region whose eyes were not properly reality it is a liability. He keeps one eye on the A certain prominent lawyer of Toronto is in
matched when nature was assigning him his pole he is cutting, while with the other he is the habit of lecturing his office staff from the
various bodily members. And because he was looking about for another pole; and neither of junior partner down, and Tommy, the office boy,
cross-eyed and could look two ways at once, he the performances can he do well. He is pegging comes in for his full share of the admonition.
thought he could do two things at once as well away at the desk bodily, while his mind is some- That his words were appreciated was made evi-
as men who had not been visually crossed could —
where else on pleasure, polities, outside schemes, dent to the lawyer by a conversation between
do one thing at a time. And because he tried the stock market, whiskey, cards, automobiles, Tommy and another office boy on the same floor
to do two things at once, he did not do them as vacations — or a lot of other things. Better for which he recently overheard.
well or as quickly as he could have done had he him chuck the business to someone else who
to "Wotcher wages?" asked the other hoy.
stuck to the one thing before he began upon the can do it properly; and if he must go to idleness "Ten thousand a year," replied Tommy.
other. He was a cutter of hoop-poles, and while or ruin, go it alone, and not take the business "Aw, g'wan!"
with him. "Sure," insisted Tommy, unabashed. "Four
I am not preaching the doctrine of the nose dollars a week in cash, an' de rest in legal ad-
to the grindstone, says a writer in the Hardware vice."
Dealers' Magazine. If too much work makes
Jack a dull boy, too much work and no fun will A young man engaged board and lodging in a
make Jack's father a fossil before his time. No private family who were extremely devout. Be-
man should be so busy, or so full of his business fore each meal a long grace was said. To their
that he cannot unbend his mind and his body, dismay and horror the new boarder sat bolt up-
and get out at the right time, and kick up his right while the others at table reverently bowed
heels with the colts. Judicious golf has saved their heads. When the second day passed and
many a spleen and doctored many a liver. Put the young man evinced no disposition to un-
on your coat and skip away, no matter how old bend, the good lady of the house could endure
or how busy you may be. But don't do the golf the situation no longer. "Atheism?" asked she
act in the office or see visions of automobiles Eharply. "No, madam," humbly responded the
and hot birds and cold bottles while at the desk. new boarder; "boil."
There was a Kentucky old-school gentleman
who had over his desk a placard which read: The following colloquy took place between
"All business with me must be disposed of before Councilor Sealingwax and a witness who "would
3 p. m. I shall then go out for a drink. There talk back": "You say, sir, the prisoner is a
is no telling what may happen after that." He thief?" "Yes, sir." " 'Cause why?" "She has
was a splendid business man. At 9 o'clock in confessed she was." "And you also swear she
the morning he was at his desk. He drove things worked for you after this confession?" "Yes,
like an engine through the day. He was all busi- sir." "Then we are to understand that you em-
PATENT PENDING ness. No social calls or semi-foolishness under ploy dishonest people to work for you, even after
the name of business could reach him. At 3 their rascalities are known?" "Of course. How
No. 20 MAGAZINE CABINET
o'clock he shut his desk, put on his hat, and went else would I get assistance from a lawyer?"
out. No matter what he did, he did not mix his
business and his drinks. "A sailor," said Rear Admiral Mead, "brought
Bail's Display Cabinets The sane business man is the one who gives a tin cup to an inspecting officer and exclaimed:
himself one glorious, restful month out of
full, 'Taste this, sir. That is all 1 ask. Just taste it.'
Solve the problems of displaying magazines, tablets, He
allows his main understudy, or took a sip. 'Well, really, my man,'
the twelve. The oflacer
post cards and, sheet music. These fixtures economize
his several understudies, free vacation swing in he said, not bad soup at all.' 'Yes,' said
'this is
space, make the most attractive way of displaying
goods ever conceived. Every one entering your store June and July, and reserves August for himself. the sailor, bitterly, 'and yet they want to per-
"
must see them and Attention Means Increased Sales. He pulls out for his vacation grounds on the first suade us, sir, that it's tea.'
Built of bessemer steel, each section of pockets being day of the month, and not a letter or telegram
pressed from one piece of metal, no joints or solder
reaches him; not a problem is sent to him for "Prove if you can that I ever got one dollar
to break, nothing on the market compares with them
in strength, durability and merit. We have ideas that settlement; not a word is heard from him, until otherwise than in accordance with law!" said
will interest every retailer, we have made a study of the September sees his sunburned face at
first of Mr. Dustin Stax.
displaying goods in retail stores, our suggestions are the door, and he comes back to his desk, full up "And if I do, what then?"
FREE to the safety valve of the steam that is to run
the machine for the rest of the year. The sane
"Why, we'll appeal the case and hire some
iaore lawyers."
business man, I said. Of course there are others.
BIER X DAIL IFG. GO. The young business man is in more danger From now on you will meet every little while
206 Grand St. LANSING, MICH. from a confused conglomeration of autos, factory the mysteriousman with sources of political in-
costs, cards, invoices, wines, bills of lading, sou- formation not open to those who are paying
brettesand office management, than is his father. thousands of dollars to find out things.
The old man has imbibed wisdom from Solomon,
and has cut out the foolishness and the frills. One of the Greek philosophers expresses the
The boy is so full of virile strength, and so hard following beautiful thought: "If there is any
on the bit, that he foolishly thinks he can do good deed I can do, or kindness I can show, let
two things at once. He is cross-eyed enough to me do it now. Let me not defer or neglect it,
think that he is cutting more poles than he is. for I shall not pass this way again."
DOING THINGS RIGHT AND WRONG. Mark Twain, while visiting a friend's house,
was asked his opinion of a new marble bust
A clerk in a well-known lithographic establish- representing a young woman coiling her hair.
ment who is business clear through all right, "Very beautiful," said the humorist, "only it
was entrusted with some special work. The isn't true to life." "Why not?" asked the owner.
concern received a circular recently from a big "Hasn't her mouth full of hairpins," said Mark.
western bank, announcing the death of the presi-
dent of the institution. The clerk was instructed "Big talker," declared the Indian who had
to write a letter of condolence in reply. This is been listening to a local candidate. "Heap
what he wrote — here's the very note: "We are scrap."
greatly pained to learn of the loss sustained by "And what if he is not elected?"
your bank, and extend to you our heartiest sym- "Scrap heap."
pathy. We notice that the circular you send
us announcing Mr. Brown's death was litho- "Remember," said the political adviser, "that
PATENT PENDING graphed by a Chicago house. We regret that consistency a jewel. "Yes," answered Senator
is
No. 1 POST CARD CABINET you did not allow us to figure on the job. The Sorghum, "but these days a lavish display of
next time there is a bereavement in your bank jewelry is not considered polite."
THE TALKING MACHINE WORLD. 21
thank you one and in behalf of the stock- through the hard times of 1908, and that the
A PROFIT=SHARING PLAN. I all
holders, directors and officers of our company." post card business for the summer months will
Stockholders and Employes of New York Sport- be satisfactory.
ing Goods Co. Each Receive a Dividend. SAFETY RAZORS BIG SELLERS. "The German manufacturers say of the post
card business in the United States that they only
The following address was made by P. R. Rob- Talking Machine Men Enthusiastic Over This get thousands where they used to get millions.
inson, president of tbe New York Sporting Goods Line as Custom Makers. Why? Because the 'millions' are now made in
Co., 17 Warren street, New York, at a meeting of this country,and not as they say, because busi-
the employes called for the purpose of distribut- During some extensive trips the past month ness has dropped off. I absolutely know that
ing a percentage of the profits for the year 1908: The World has had an opportunity of getting more cards are being sold in the United States
"The object in calling you together is to con- into close physical touch with a large number of now than when the Europeans were getting their
fer about our business for 1909, and to present talking machine men, and we have taken the orders by the millions. The American business
you with a small token of our appreciation of trouble to investigate how safety razors and man is too full of energy to wait from four to
your efforts in behalf of our company in 1908. accessories are "panning out" as a side line with sixmonths for cards when he can get them at
Our first obligation is to the stockholders, who those who have handled them for some time. home in two to four weeks, even if he has to pay
have invested their money and assumed financial In view of what we we can unhesitat-
learned more for the home cards.
risks, giving us all an opportunity of earning a ingly recommend any one desiring a
this line to "One of our customers writes us that a canvass
livelihood. The board of directors have de- live seller which has at the same time that added among his customers shows that the sales in
clared a dividend of 5 per cent, on the capital —
feature a good profit. Of course, like in other January of post cards, especially the local view
stock of the company, and also a dividend of 5 lines, there are good and bad razors and while cards, far exceed the previous years."
per cent, to the employes based on the salary we cannot, of course, be specific we would cer-
each employe has drawn during the past year. tainly recommend those that have stood the test PUSH PROFITABLE GOODS.
I have the pleasure, therefore, of presenting you of constant use and are well known to the public,
each with a check representing your share of the for there is no question about the selling value of It Will Pay the Dealer Handling Side Lines
bonus. I want to thank you for your loyalty to a name or trade-mark that is well and favorably as Well as Talking Machines.
the company, and am glad to say that your known.
efforts have resulted in a fairly good year in Profit is the main object of all business. When
spite of the general business depression. the end of the year comes and you figure out
BANNER YEAR FOR POST CARDS.
"I would like to explain that this gratuity is the result of your twelve months' work the
wholly voluntary and is not to be considered as James H. Weaver Tells Why Records Will be amount of your sales cuts very little ice it's —
a precedent. It is, nevertheless, the general Broken in 1909 — Home Manufacturers Be- the amount of the profits you're interested in.
opinion of the management of the company that ing Preferred to the Foreigners. What's the good of doing $100,000 worth of
some profit-sharing plan of this kind is good for business if the cost of the goods sold, plus the
the general business, and while we cannot prom- (Special to The Talking Machine World.) expense of handling them amounts to $100,000,
ise repetition of this distribution, we always Cincinnati, O., Feb. 6, 1909. too? You won't feel a bit better for it.
want to show our appreciation of your efforts. James H. Weaver, of the National Colortype Keep your eyes open for the profitable lines.
In other words, I think I am safe in saying that Co., of this city, makers of view cards, says that What your competitor does more business
if
your interests and the company's are identical, the past year has been the best in their history, than you, as long as your profits show up better?
and if every employe will do his utmost to in- adding "what might have been" had general It's profit that counts.
crease sales and keep down expenses, his welfare business been normal. "As the general business You can make a wonderful difference in re-
will not be overlooked. depression of 1908 is passed, the outlook is ex- sults of your business by pushing the profitable
"I sincerely hope and believe that every em- ceptionally bright, and the way our orders are goods. Let the goods which pay a profit barely
ploye from errand boy to department manager being booked shows this will be the banner year," sufficient to cover the cost of handling them sell
will use his or her best efforts to make 1909 says Mr. Weaver. "Some of our customers, who themselves. Put your energy into selling spe-
the biggest year we'have ever had since the New carry post cards as a side line, write us that it cialties —items which admit of a better margin
York Sporting Goods Co. hung out its shingle. was actually the post cards that pulled them and don't cost so much to handle.
ROLLER SKATES
USED EVERYWHERE
Torrington, Conn.,
Union Hardware Co., U. S. A.
22 THE TALKING MACHINE WORLD.
THE SEASON FOR SPORTS you put things off any longer, not only
in for if used as evidence. The pictures were taken two
will you lose many of the initial purchasers years after the accident, and were offered as
Rapidly Approaching —
Importance of Stocking which are generally the largest, but the manu- evidence to prove that the boy was not perma-
Sporting Goods at Once —
Why Such a Line facturers, once the season is in full swing, will nently injured, as it is claimed in the suit.
—
Means Profit for the Dealer The Enthusiast be too rushed to give your order anything like The general public seemed to believe that the
Demands the Best. prompt attention. moving picture exhibition was conclusive evi-
Talking machine men who are contemplating dence in favor of the company's side, but was
With the daily papers all over the country adding sporting and athletic goods as a side line much surprised to learn that the jury, after due
devoting large sections of their sporting pages should not put off ordering a day longer than deliberation, gave McGorty a verdict of $8,500.
to news of the stars of the great baseball leagues necessary, because once the season has fairly The attorney for the railroad protested vigor-
and the doings and plans of these organizations, opened, manufacturers and jobbers of these lines ously and moved for a new trial. The judge
it is a reminder to the live dealer that now is will be so swamped with the inrush of business stated, however, that he had refrained from pass-
the time to stock the various paraphernalia of that it will be impossible to give anything like ing any remarks until now, but would say
this great national game, for soon the amateurs prompt attention to newcomers. At best it means that he did not think the moving picture would
will begin organizing and equipping "nines" for delayed shipments, and the talking machine ever again be introduced as evidence in a case
the coming season. And baseball goods with dealer or jobber who desires to get the best re- of this kind. He stated that it was clear that
"class" are the ones that appeal to the enthu- sults out of this line cannot afford to let the the boy was induced by the promise of money
siast whether he be seven or seventy years old. public overlook his new addition. to take the brace off his foot and run a short dis-
One has but to hear the twelve-year-old captain tance, and that the operator moved the mecha-
of the "Blinktown Terrors" hold forth upon the nism of the machine so rapidly when working
merits of a
MOVING PICTURES AS EVIDENCE. the film in court that he had the boy running at
"league" ball or bat or exhibit a
first class glove to realize how the quality of Play a New Role in a Brooklyn Court Make — a rapid pace. It was also stated that the boy
the "tools" of the game are appreciated. This Quite an Impression But Judge Later Dis- was taunted to fight on another occasion by
game has grown steadily in popularity by leaps credits Them —
Jury Not Influenced. some boys who were "interested." They "got his
and bounds and dealers who are in the sporting Irish up" to the extent that he endeavored to
goods business are not only making a good thing Moving pictures were introduced for the first wallop another boy about his size. The moving
out of it, but by publicity on their own hook are time as evidence before Judge Aspinwall in the picture man was, of course, "on the job," and
giving the thing an extra boost. Now while this Supreme Court of Brooklyn, last week, in a this was the fighting exhibition shown in the
national game is perhaps at this time of year $50,000 damage suit, brought against the Coney court. In other words, the judge considered the
heard more about than others it is not the only Island & Brooklyn Railroad Co. by Patrick Mc- moving picture evidence was "made to order."
fish in the pond by a long shot —
tennis, golf, Gorty, acting as guardian for his son, Stephen The case in many ways was unusual, because
cricket, basketball, roller skating, fishing and McGorty, ten years old. The boy was a passen- of the introduction of the moving picture as a
many other sports have their own enthusiastic ger on a Franklin avenue car on March 17, 1905, witness and the peculiar developments which
followers, and as with baseball these enthusiasts with his mother, aunt, and a brother, when an came to light in connection with it.
demand sporting goods of recognized name and altercation arose over the payment of his fare.
quality, for 'twere approaching sacrilege to risk It was claimed that the conductor threw the PROMPT COLLECTIONS HELP
the losing of an amateur record through a de- boy from the car at Franklin avenue and Lef-
fect in the outfit used. ferts place, and as a result he was injured so The Retail Store and Do Not Drive Away Cus-
The devotion of the enthusiast to his particular badly that he has been, he asserts, compelled to tomers as Some Think.
sport means profit for the dealer handling the wear a brace.
goods desired. any one doubts the oppor-
If After the testimony of the plaintiff was all in
Prompt collection of accounts does not drive
tunities open to those entering this field we would the lawyers for the railroad company put the
away customers from a retail store. On the con-
trary, it makes them feel in closer touch with the
respectfully request him to step around to the moving picture scene in exhibition. This move
establishment.
nearest place of this kind, where if seeing is was unexpected, and in spite of the objection of
believing, it won't be long before some manufac- the counsel for McGorty, Justice Aspinwall de-
Such results as this have, been secured in a
turer in this field will receive his order for the cided to allow the moving picture show to be store whose credit manager does not allow any
One of the beauties of this business is that accounts to run more than a month without
line. produced in court.
once you win a customer his purchases are very shutting off the customer's credit and taking-
The courtroom was darkened after a while
apt to be not only good, but what is equally canvas was spread, and several pictures were immediate steps to collect from him.
All bills for any month are due on the 10th
important, frequent. If he plays golf he will thrown on the sheet in plain view of the jury,
want new sticks, balls, shoes, stockings, etc., and showing the injured boy and several of his com- of the following month. That is several days
he plays very much it almost amounts to a after the statements have been sent out. In
if panions in his neighborhood at play without the
standing order. This is also true of nearly all use of a brace. He was seen running, jumping,
some special cases where men receive their wages
—
the lines they needing constant replenishing to and wrestling with his companions and he ap- at unusual times during the month
arrangements that their
we make
keep in first class condition. We want to lay peared as lively as the rest of them.
bills shall fall due on
especial stress on the importance of dealers get- the 15th or 17th.
This is the first time in court proceedings that
ting in line early. Now is the time to get orders a moving picture exhibition of this kind has been
On the 20th, if payment has not been made, a
copy of the statement is again sent, and a settle-
ment is demanded.
After that collectors are sent out to look up
POST CARD VIEWS overdue accounts, and from the 20th until the
30th generally succeed in getting a good share
of the money, or at least a promise.
All accounts remaining unpaid after the 1st of
the following month are shut off, and the cus-
OF YOUR OWN CITY MADE TO ORDER tomer cannot get any more goods without ar-
ranging definitely for a settlement.
The result is that this establishment is able
to collect every month 87 per cent, of its accounts.
Customers do not care to have their accounts
closed and their credit impaired. They do not
take offense at the rule, because they know it
is applied to every patron without exception.
MISTAKING BUSTLE FOR HUSTLE. better prospects appear?" Assuredly. The man
N N N N N N N N N N who pays your weekly wage doesn't add a few
Too Many Business Men Undervalue the Slow extra dollars for sentiment's sake, does he? Not
Plodding Employe Who Never Fails to Get unless he's the rare exception. With him it's a
Local Views Printed io Order There While He Is Impressed With the business proposition, pure and simple. If he can
Black and White, Gelatine, per 500, $2.85; per 1000, $4.00 Bustling Man Who Makes Much Noise But get another man to do your work at material re-
Hardly Ever Gets Results. duction in salary, he's going to do it.
Local Views Prinf ed to Order Don't mistake our meaning. We do not in-
i
Double tone, im. brown cardboard, per 500, $3.00; People are often mistaken in their judgment of sinuate that years of devoted service go unre-
per 1000, $4.25
employes as well as men generally. Too many warded. But we do insist that the young man
mistake bustle for hustle. Frequently the remark who aims high and would reach the summit must
Local Views Printed to Order
is heard that so and so seems to be slow without avail of every opportunity to get there. He can't
Double tone. Real, on chamois card, the best;
per 1000, $5.75 inquiring whether the party referred to does not afford to stay in a rut. He can't afford to quibble
accomplish as much as some of the persons who and parley over every advance. Time is fleeting.
Local Views Printed to Order make more noise. Now let us consider the mat- Your best days are these days. Put your very
Photo finish, likea photo, glossy you know;
per 1000, $5.75
ter. Did you ever notice the carts removing the soul into your daily task, and if, knowing you
earth from an excavation? Ever see them in a deserve recognition you do not get it, quit!
Local Views Printed to Order line passing along a thoroughfare, the horses That's plain talk. It's common sense. The mer-
Hand colored, the best, per 500. $5.00; per 1000, $7.25 tugging at their tasks, but ever on the move and chant who disagrees is the sort that makes
ever making by the most direct course for their promises and fails to keep them in the belief that
Local Views Printed to Order destination? Haven't you often pointed to a new his subordinate wouldn't dare to be independent.
Hand colored on double tone, im. "it is it"; per 1000, $8.50 building foundation where a week or a few days Think it over.
before was a barren lot with the exclamation:
Local Views Printed to Order "That certainly was quick work"? And yet,
Colored print, plain and glossy; in single 1000, $6.50
THE ART SIDE OF STATIONERY.
and $7.50 every step in the procedure was slow. It is like
the local on the railroad that puffs and snorts Interesting Observations
on Styles and Ten-
Local Views Printed to Order and shrieks and jerks with a great howdy-do; dencies Shaped To-day by Popular De-
as
Autochrom, six colors, "Better than
per 1000, $7.50
any chrom"; and the express, traveling only at the best rate
of the local, but making fewer stops, nips sec-
mand — The Place of Heraldry By John —
O'Shea in The National Stationer.
onds and minutes and hours from the running
Local Views Printed to Order time, with no noise and no bluster, and is well The variety of material, useful and otherwise,
Com. Colored print, "The Best," Panel effect;
per 1000. $11.50 back on the return journey when it salutes the that comes under the heading of stationery, is so
are our- s P c ?'?"y.- Samples of the above boisterous local still making laboriously for the vast that a catalog of considerable bulk is re-
LOCdl ViCWS free. Special prices for quantities
main depot. quired to encompass it. Many articles for the
from S2.75, S3. 75,
FLOWER CARDS $4.75 per 1000. Judge your man by what he does, not by what writing desk and library table are gems of art.
_, _„,
250 Birthday 1
he seems to be. A lot of bosses have had their The great vogue of Art Nouveau during the past
The Marvel Often 250 st. Patrick eyes opened to the merits of the quiet plodder. decade is responsible for much of the really
500 Easter 1
1 000 cards, S6.50 He not only gets there, but if he's loyal and con- beautiful that we possess in the way of enamel
F. O. B. New York. The above consists of highly scientious and sincere, he puts it all over the and metal ware. It is in the designs of these
lithographed 12-color work, plain, embossed, bronzed
and gilded, the kind for which you are paying right shuffling, talkative bluffer. He's more dependa- small articles such as hand seals, paper knives,
now $12 and $15. As long as they last they are yours.
ble because his judgment is sounder. He's ink wells, paper racks, etc., that the sinewy and
NEWFIELD & NEWFIELD quicker because he has less to undo. He proves sensous quality of this decoration appear to such
Selling Agents for European Printing Works
98 WARREN STREET, NEW YORK his worth by his work. And some day, when he good advantage.
Agents wanted in uncovered territory
hies suddenly off to a more responsible position, This particular style has lent itself to the em-
his erstwhile employer rubs his eyes and won- bellishment of calendars and paper boxes, in
N N N N N N N N N N ders why he had been so blind to real merit. fact, to any subject requiring a decoration,
Remember this. One of your clerks may be more whether of figure, landscape, or ornament.
valuable to you as a friend-maker than as a However, there has of late been a call for the
HAVE FAITH IN YOUR GOODS salesman. works of modern illustrations portraying the
Your prestige means your profit. When you sentimental incidents of every-day life; and
Or Else Find Another Job Learn All About — find your establishment is rated higher than your progressive stationers, mindful of the popular
—
Them In This Way You Enthuse Your competitor's, that people prefer to deal with you demand, find it profitable to issue the all-absorb-
Customer. and have more confidence in you, give the credit ing "He and She" in various phases of tender
where it is due. The modest plodder is a worth- progression. An attractive box cover is most
If you can't believe in your line of goods, find while asset, after all. insinuating. When the imagination is properly
another job where you can believe in them. Your Now we are nearing dangerous ground. The appealed to, the sale is easy.
lack of faith in the goods you sell will under- employe asks: "Shall I change my location if The illustrated post card is another husky new-
mine you.
Having the goods in which you believe, stand
by them. Learn all you can about them about —
their manufacture, their quality, lasting nature
and pleasing possession. Having this pride in
those things which you sell, you can't help show-
ing it both to employer and customer in your
The Klein & Heffelman Co.
handling of them, replacing them neatly and CANTON, OHIO
keeping things ship shape. Your manner in
speaking of them will carry conviction to the
extent that you know about them.
Out of this condition you will hear your custo- Ohio Representatives
mer asking: "Now, what do you think as be-
tween this and this." When you hear that ques-
tion, it is a tribute to your salesmanship. Store
these things in your recollections they are in- — WINTER & CO. PIANOS
valuable as a stimulus to confidence.
Cultivate the ability to remember faces and to
call the customer by his right name. Remem-
ber his address if you can. These may seem small
MASTER PLAYER PIANO
things, but they are vital human nature never —
will be above the implied compliment.
Your tactfulness will come of your own edu-
cation of yourself in dealing with all kinds of
RUDOLF PIANO CO.
people. You will have learned more when you
can send the cranky person home satisfied than
you could have learned of scores of easily pleased
Rudolf Pianos and Player Pianos
—
customers. The Macey Monthly.
sions, under monarchical governments. Besides taken in this manner. At another sitting an encroaches upon the imperialism of private prop-
the family coat of arms there are state, city, object was seen floating about in the air, a erty. Naturally, it was argued that a division
ecclesiastical, collegiate, and so on. The na- photograph was taken and it revealed that it of profits, continued year after year, would con-
tional flags are also heraldic. State papers and was the medium's coat, which in some way he stitute another fixed expense of doing busi-
charters are never without their great seals. An had removed while his hands were clasped in ness and would have to be regarded as an
interesting document for one who wishes to gain his neighbor's. Once the camera caught a table addition to the expense column. In some
a little knowledge of this subject is to study a floating through the air, at least it seemed to. way or other this extra costwould have to be
copy of the Magna Charta. offset or would result in the narrowing of
it
A fully emblazoned coat of arms, suitably THE LIMIT ACCORDING TO MAUD. profits which went to the owners. As a rule,
framed, is a distinctive decoration for the home. owners are reluctant to reduce their own indi-
The stanch republican takes offense at the gen- Maud Muller on an autumn day vidual profits.
eral use of crests and mottoes in this democratic Was raking the fallen leaves away. But the principle of sharing profits with em-
country of ours, arguing that it is at variance ployes has spread rapidly through the industrial
with the accepted condition of things. But The judge meandered down the walk, world and has obtained the indorsement of some
Washington and many signers of the Declaration And stopped to make a little talk. of the leading captains of industry, among them
of Independence and other distinguished Amer- Andrew Carnegie, who has spoken in unqualified
"Maud," said he, and his bosom heaves,
icans, whose patriotism and good sense puts them
beyond suspicion, displayed coats of arms on
—
"What are you doing raking leaves?"
approval of the principle as going far in equaliz-
ing the relations between capital and labor and
their book plates and stationery. "No, sir," said Maud, in accents low, stimulating interest in a mutual undertaking.
The book plate has shown a decided advance- "Just at present I'm shoveling snow." Not only the large industrial concerns, but the
ment, because the designer is unhampered by smaller types of business enterprise, such as the
Whereupon the judge moved his feet
retail store, are awake to the importance of
any conventionality; it is a favorite and popular
And meandered onward down the street.
profit-sharing.
subject for artists.
It is safe to say that we are attaining a general Then Maud winked at the cat, did she, The merit of this system is that it is simple
excellence both in the attractive way goods are And said with forced solemnity: and definite, the feature being the appropriation
presented and quality of the workmanship. of 1 per cent, of the gross sales to the profit-
"Of all fool things from tongue to pen sharing fund. Certainly, the amount that the
The limit the fool remarks of men."
HUNTS SPOOKSJVITH CAMERA. is different clerks receive at the close of the six
months' period is sufficiently large to excite both
German Artist Pushes a Button When His
Medium Does Things. PLAIN STATEMENT OF FACT. gratitude for the gift and increased personal in-
terest in the business.
Baron von Erhardt, a German painter, who Dust and dirt are plentiful, but feather dust- The day of the small business enterprise seems
resides at Rome, occasionally holds spiritualis- ers, brooms and cheesecloth are cheap. Get to be on the wane for the present, at least, says
tic seances in his studies. They have one un- them together. the Dry Goods Reporter. The individual with-
usual feature. out abundant capital has less hope of founding
The experiments are not made in darkness, It takes a live fish to swim up stream, Any an independent business than he formerly had.
but two ruby electric lights sufficient to show old lobster can float down. But where employes become shareholders and
participate in profits there is a new spirit in-
stilled into the life of those who work for others.
Allied with profit-sharing are the provisions
The VIASCOPE SPECIAL which insure the employes against disability
from accident and old age. When the day comes
IF 1
Scientific American
THE PIANOVA CO., 11T-125 Cypress Ave., I*. Y. A handsomely illustrated weekly,
culation of any scientific Journal. Terms, »<> a
year; four months, $L Sold by all newsdealers.
Largest Mfrs. ELECTRIC PLAYERS and MUSIC ROLLS
MUNN & Co. 36,Broadway New York
Branca F Washington. P. C.
Office, 626 8t.„
THE TALKING MACHINE WORLD. 25
We have a special proposition for talking machine dealers, one that will
interest, and it will pay you to take up this subject at once with us.
We can put you on the road to new business and the pathway will be
Did you know there was money We can give you some live
manufacturers as
quickly as possible;
the quicker, the
Be up-to-date and
ever watchful of
ROTHWELL PRAISES THE "TALKER." is the symphony orchestra. Vocal solos are also machine in its simplicity of construction and
well reproduced, especially those sung by men's operation, accuracy and distinctiveness of voice
The Noted Conductor Agrees With Walter Dam- voices. Women's voices have not the strength reproduction, and absence of all noises except
rosch That Music in the Home Is the Great nor resonance to produce the best records. those recorded by the operator. The voice record
Pacifier and This Connection the Talking
in
"It is wonderful what has already been done, made on a hard by which
Machine Fills an Especial Place Says Its — and there seems to be no limit to the possibili-
is steel disc
records the sound waves. By merely pushing a
electricity,
life among all classes of people. It appeals to ( Special to The Talking Machine World. H. Schroder, of the Schroder Hornless
H.
man out of the temporary
the soul and lifts a February 2, 1909.
Cincinnati, 0.,
Phonograph Mfg. East 158th street,
Co., Inc., 387
environment which may bore him and make him To cure disease by talking into a machine and New York, has recently been granted a patent
seek the diversion of a quarrel with his family or then listening repeatedly to the reproduction of on a new form of disc record to be played with
friends. your own voice. This may sound strange and a sapphire jewel instead of a steel needle, the
"If the husband and wife can find a common foolish, but Walter Maxwell, manager of the Pal- record being softer than the present styles of
interest in the appreciation of good music it ace Hotel, declares that it can be done and is disc records. However, records with a harder
will relieve the strain, as Damrosch says, which demonstrating it to his friends. Mr. Maxwell is surface to stand the wear of the steel needles,
results from a perusal on the part of one of the a firm believer in the efficacy of faith and sug- will be provided under the patent, for those who
day's doings in the kitchen or a resume on the gestion in the cure of disease. His belief is prefer to retain the present styles of reproducers
part of the other of some deal with Jones or similar to that of the advocates of the Emmanuel and the steel needles.
Smith." movement and other faith healers, except that he The Schroder have also perfected their
Co.
Then turning young wife he remarked:
to his denies that any religious belief is necessary. Be- new and improved phonograph
style of hornless
"There are often hours at a time when we speak lief in to accomplish and faith
what one wishes to be sold at a popular price. It has mechanical
of nothing else but music. Our art is so close in one's ability accomplish it is all that is
to features and tonal qualities that should interest
to us that we can
find full expression of our needed, he asserts. Auto-suggestion or sugges- those of the trade looking for new creations.
You can't afford to leave any of these new records out of your order.
This complete new Victor Records appears in our double-page advertisement in the
list of
leading magazines for March, and we also advertise in the leading daily papers throughout
America on March i, announcing that these new records have just been issued.
That will stimulate the demand, and to be on the safe side you should have every record.
The best way to hold old customers and draw new ones is to get a reputation for having what
Send your order for these records to your distributor to-day —and order them all.
cation with the ship, his northward march could that the explorers could leave the ship for that
the phonograph, it may be interesting to note in
safely be extended to a month or more if neces- radius and readily find their way back. The this connection that the rude machine exhibited
sary. Furthermore, it could reasonably be pre- Jeannette was also equipped with one of the is No. 177, while among the latest figures obtain-
able in Madison of only one type of Edison ma-
dicted that the ice encountered would be fairly earliest isolated Edison electric light plants.
coherent, unless, of course, unknown lands were DeLong's scheme was identical with Nansen's, chine is No. 357,562.
The microphone now in Madison was years ago
exhibited at world's expositions. In 1878, W. W.
Warner states, a similar machine was exhibited
in his adding: "It may have been this
city,
same speaking phonograph which in
identical
1878 or '79 was displayed here. An admission
of 10 cents was charged for people to see and
hear the quaint curiosity. As I remember, the
show was in a building on East Main street.
The cylinder of the phonograph was covered
with tinfoil. Words were talked or sung into
the mechanism while it was in motion and then
literally unrolled and the words reproduced in a
thin piping voice, but with unmistakable dis-
tinctness."
Baltimore, Md. .Cohen & Hughes. Honolulu, T.H Bergstrom Music Co. Philadelphia, Pa. . Sol Bloom.
E. F. Droop & Sons Co. Indianapolis, Ind. • Kipp-Link Phono. Co. Louis Buehn & Brother.
J.E. Ditson & Co.
H. R. Eisenbrandt Sons. C. Koehring & Bro. C. J. Heppe & Son.
Wm. McCallister. Jacksonville. Fla Alexander Seewald Co. Musical Echo Company.
Bangor, Me. M. H. Andrews. Penn Phonograph Co., Inc.
Kansas City, Mo J. W. Jenkins Sons Music Co.
.
in-
sellers of
resources of the great West during the last ten spiration and incentive to go ahead and do busi-
taBtiny-
madfmes years, and in addition the great reduction or ness. Just keep things going. A little more
almost total elimination of mortgages on farms ginger, if you please, and, of course, plenty of
of the Mississippi Valley and throughout the confidence.
EDWARD LYMAN BILL, - Editor and Proprietor
West. It has been the farmers throughout that
J. B. SPILLANE. Managing Editor. is surprising how many high priced talking
specially favored country who have been large IT
Trade Representatives: Geo. B. Keller, F. H. Thompson, machines are used in the hotels throughout
W. T. Dykes, L. E. Bowers, B. Brittain Wilson, purchasers of high priced talking machines. The
A. J. Nicklin, August J. Timpe. the country, and the drawing power of these in-
result of this splendid condition has been sur-
Boston Office: Ernest L. Waitt, 100 Boylston St. struments is beginnning to be appreciated by the
prising even to students of finance and to many
Chicago Office: E. P. Van Harlingen, 156 Wabash Ave.
business men. As a consequence stocks of ma-
hotel proprietors. We have seen a number of
Philadelphia Minneapolis and St. Paul
:
leading hotels throughout the West where the
H. F. Thompson. Adolf Edsten. chines in the hands of mills, wholesale dis-
St. Louis : San Francisco; dining rooms and restaurants have been well
tributors and retailers were probably never as
Chas. N. Van Buren. S. H. Gray, 88 First St.
patronized by people who have come in to listen
Cleveland: G. F. Prescott. low, proportionately to business or as well as-
Cincinnati : Bernard C. Bowen.
sorted for the interests of business as they are
to some famous artist during their meals. When
London. England. Office: these splendid talking machine creations are ac-
to-day.
69 Basinghall St., E. C. W. Lionel Sturdy. Manager.
companied by other musical instruments they at
Published the 15th of every month at 1 Madison Ave. N.Y. once add greatly to the charm of the orchestra,
United States,
LAST year at this time we had before us large and these special forms of entertainment may be
SVBSCRIPTION (including postage), stocks and small credit opening, and to-
Mexico, One Dollar per year; all other countries, $1.2a.
England and her colonies, five shillings. day we have small stocks and wide credit open- maintained at very reasonable figures. The hotel
ADVERTISEMENTS, $2.00 per inch, single column, per and restaurant field is certainly a live one in
insertion. On quarterly or yearly contracts a special dis- ing for all enterprises which are sound and con-
count allowed. Advertising Pages, $60.00; special posi-
is which progressive talking machine men may
tion, $75.00. servative. As we review the situation for the
REMITTANCES, should be made payable to Edward operate with sure results ahead. There are pos-
Lyman Bill by check or Post Office Order.
first six months, the progressive man can
transact good trade along legitimate lines, and sibilities here for business broadening which
gsyiMPORT-ANT.— Advertisements or changes should
reach this office by the first of each month. Adver- then if crops turn out good look out for extra- should not be overlooked. It is interesting to
tisements arriving too late for insertion in the current
issue will, in the absence of instructions, be inserted ordinary large business in the fall. We are not
note some of the comments of people who have
in the succeeding issue. heard these wonderful creations for the first time.
looking for booms and we are better off without
Long Distance Telephones— Numbers4677 and 4678 GramJ them, but it is almost sure that there will be They have expressed intense surprise and admir-
ercy. Cable Address: "Elbill." New York.
ation at the marvelous development which has
continued activity in the trade field. The dis-
fitful.
of the
But every
mental to general business. We have started on
listened to one of the larger creations for the
of
A SUBSCRIBER
of O. K. It
asks what
has been
is the legal status
officially declared
steadily improving. There are fewer idle cars obvious value to talking machine men every- that the letters "O. K." written on the back of
on the sidings than last month, and never be- where. The example of this house in going an order for money and followed by a signature
fore in the history of this country has an after ahead with such determination in the face of mean "all right," and are equivalent to an in-
panic liquidation been accomplished so success- dull times and depression should interest many dorsement. This decision was passed by Judge
fully as during 1908. This was due in the main others who feel weak hearted concerning the Heaton, of the Superior Court in Fort Wayne,
to the fact that all vital parts of the business talking machine business. It Is just such kind Ind.
THE TALKING MACHINE WORLD. 33
AN EDUCATIONAL CAMPAIGN. "The Victor record you buy is not, of course, by a little needle; how it can be passed on and
the one over which the recording needle traveled interpreted into music by that little sound box.
Of High Character Is Being Carried on by the on journey that traced the notes of the orig-
its Ask yourself how it is all done, and if you can-
ful Machine Expatiated on Most Interest- used as a matrix, the mother of hundreds of rec- It will be well worth while to wonder over these
ingly —
Technical Pointers Explained. ords so exactly alike that no expert can tell the things which have become so common to you
difference between them, and then carefully pro- that you have ceased to care anything at all
Some
recent advertising of the Victor Talking tected and put away
in the vault of sound writ- about them."
Machine Co. is worthy of more than passing con- ings, a masterpiece from which new
precious
sideration for its originality and effectiveness. metal plates may be made at any time. In this
It not merely publicity, but an educational
is way a Victor song is recorded written down in — MICA FOR DIAPHRAGMS.
campaign that is doing much to dignify the talk- imperishable form so that generations hence Producers of Domestic Mica Want a Strong
ing machine and make it more respected and young musicians may hear the voices which Duty Incorporated on the New Tariff Bill.
esteemed. For instance, here is an extract from charm the world to-day, making the fame of the
some recent Victor publicity which is unques- singer, hitherto the most perishable of earthly i Special to The Talking Alaetnue World.
tionably of a high character. It appeared under honors, as enduring as that of the poet or the Washington, D. C, February 6, 1909.
the caption, "The Wonder of It," and reads as painter. Mica is largely used for diaphragms in sound
follows: "But how is the song reproduced? By what boxes, and therefore manufacturers are inter-
"Many common things become wonders if we mysterious process is the sound writing, the disc, ested in the duty on this article. The grade of
know how to look at them, and many wonders whose making we have briefly followed, made mica employed for this purpose is imported trom
become common things just because we do not again into music; for recording the sound is only India. In the sound boxes made by the Victor
keep the wonder of them alive. half of "the wonder of it?" Talking Machine Co., Camden, N. J., and the
"Let us look at the Victor talking machine "When you place a Victor record on your ma- Columbia Phonograph Co., General, New York,
—
a while from this point of view the wonder of chine, and set the little needle following the the mica diaphragm is used exclusively. The
it. The Victor is wonderful from any point of groove, its motion is transferred in the form of National Phonograph Co., Orange, N. J., have
view, whether we consider it from the scientific vibrations to the mica diaphragm of the sound substituted copper for mica in the Edison sound
side, based as it is on an ingenious application box. If the diaphragm vibrates a certain num- boxes. The domestic and Canadian mica is
of nature's most marvelous laws, or from the ber of times a second it will transmit to the horn totally unfit for diaphragms, and therefore cuts
musically artistic side, with its limitless scope a certain note. Increase this number of vibra- no figure so far as the trade are generally con-
and variety; but let us look at it first merely as a tions and the result Sound,
will be a higher note. cerned.
machine, a little instrument which you can lift in short, is vibration, and each note of our musi- Producers or miners of domestic mica the —
from place to place with ease, yet which can cal scale represents a certain rapidity of vibra- most important deposits being found in North
reproduce for you the music of an orchestra of a tions in the air which carries it to our ears. —
Carolina are opposed to the importers as to the
hundred pieces or the voice of a prima donna "Very simple, but at the same time wonderful, rate that should be embodied in the framing of
who may be at the other side of the world. especially when we reflect that the quality as the new tariff bill. The domestic miners avow
"The needle, the sound box and the record well as the pitch of each tone is exactly repro- the importers are trying to have mica placed on
these are the greatest wonders of the Victor. duced, so that we can distinguish readily between the free list, or the duty materially reduced.
Simple as simple can be, and entirely mechanical a note on one instrument and the same note on The importers, however, in a letter of December
in every detail, yet hardly less wonderful in their another. 18, addressed to the Ways and Means Committee
united powers than the human mind and ear and "Think of the exact correspondence of sound of the House, say:
voice. vibrations which makes it possible for Mme. "We desire to go on record as follows in the
"See the little needle chasing the materialized Melba to sing at one time in five thousand places matter of proposed tariff revision as applied to
sound wave on the surface of the record! Like all the world over the self-same song, in the self- paragraph 184, act of 1897, which relates to mica:
a keen-scented, eager hunting dog it searches out same way, with the identical trills and the same 1. We favor the removal of ad valorem duty of
every element of sound in a complex chord, irresistible style. Think of this vast stream of 20 per cent. 2. We favor the retention of the
struck, we will say, by Sousa's great orchestra. pleasure flowing from the point of a needle so present specific rates, namely, 6 cents per pound
Every sound of every instrument is found accu- small that you can scarcely see it. 'A camel on uncut mica and 12 cents per pound on cut
rately, and transferred to the sound box for trans- through a needle's eye' has long been accepted as mica. Specific duties of 6 cents per pound and
lation into music through the horn. Does daily a strong expression of absolute impossibility. 12 cents per pound, as stated above, return to the
experience yield anything more wonderful than The Victor puts a whole brass band through a government a fair revenue and an equitable one
this? Yet how seldom you think of it when you needle's point without making the slightest diffi- to the importer, and fulfills the purpose of a
hear the Victor playing a record. culty about it. specific duty. Protection is not required as far
"Still more wonderful in some respects is the " 'Only the simple subject of sound waves,' you as mica concerned in this country. Costs of
is
sound box, a sort of mechanical ear, which say. Ah, yes, that's easily said, but do you under- production, etc., need no comment here. Domes-
"hears" the vibrations of the needle on the rec- stand it? And is there not great satisfaction in tic mica has not been bettered by the ad valorem
ord and transmits them to those parts of the the ability to reflect upon the wonder of it; to duty in the present tariff, and, furthermore, con-
machine which are to translate them into music. ask yourself how it is possible that such a con- sumers will continue to demand and to use for-
How precisely its diaphragm repeats every vibra- cord of sweet sounds as is rendered by at least eign mica on account of quality and quantity
tion which thrilled the diaphragm of the sound one hundred instruments in a band can be writ- and dependable supply thereof, as the past
box on the recording machine, making the music ten in a space on a record almost infinitely small? proves." The suggestions of the Ways and
of the Victor a faithful echo of the original song. "Ask how that chord can be found and struck Means Committee will be awaited with interest.
FIBRE NEEDLES
For Disc Records
—
Refined Delicate and Sweet in Tone —True, Correct and
Natural Reproduction Preserve the — Records Forever
to good work.
——
88001 Martha M'appari, Caruso and orch.
96000 Rigoletto— Quartet Bella flglia dell' amore,
;
electroliers of varied patterns. These rooms are
Auxetophone to their orchestras. "The Voice equipped for the demonstration of both Edison
Caruso, Abott, Homer, Scotti and oreh. 96200 Lucia
of the Victor," commenting on this, says: "The Sextet Act II —
Chi mi frena. Sembrich. Caruso, Scotti,
Journet, Severina. Daddi and oreh. 88059 Stabat
:
;
'
and letters from hotel managers express entire Le parlate d'amor. Homer and orch. 88004 Favorita the same size for the Edison business phono-
satisfaction with the increase the Auxetophone
— Spirito gentil, Caruso and orch.
Aida, Caruso and orch.
88127 Aida Celeste
88052 Annie Laurie, Farrar
:
:
— graph.
brings to their restaurant receipts. One of them, and orch. ;
;
day, which is very satisfactory, considering the Rameaux, Plancon and orch. 31496 I Cannot Sing the pies not only the store directly in the rear of
size of our hotel.' These orchestrations are per- Old Songs, Jose and orch.
tu credevi. Journet and orch.
64077 Ernani Infelice e
5350 Venetian Song,
:
;
;
— the retail department, but also a large ell be-
fectly arranged, and they open up to Victor deal- Turner and orch. 4796 Sweet and Low. Lyric Quartet.
; hind two other stores which face on Market
The complete orchestrations are $1. per set 1st ;
ers an almost unlimited avenue of trade. Par- violin part, 25 cents; piano accompaniment, 25 cents; street, affording ample room for wholesale busi-
other parts separately, 15 cents each.
ticularly should the piano and violin parts ap- ness and the storage of stock. The frontage on
peal to students of these instruments. Stevenson street also gives fine shipping facili-
"A good accompanist on either the piano or THE NEW BACIGALUPI STORE ties and prevents any interference between the
violin is a rarity, and the experience and practice
Now Complete —One of the Finest Talking Ma-
wholesale and retail departments. About half of
gained through accompanying Victor records is
invaluable. Remember, Victor records are iden-
chine Stores in West — Retail Department on
the frontage on the rear street is taken up by
the general offices, which, however, are sepa-
Market Street, Wholesale on Stevenson
tical
false
at each playing. There are no skips, no
tempo; they teach the pupil exactness; they
Street — Handsomely Fitted Up.
rated from the stock room by glass partitions,
allowing the latter plenty of light.
never tire, and they will add confidence and finish ( Special to The Talking Machine World.) The wholesale record racks are in the rear of
to the execution of any musician, no matter how San Francisco, Cal., Feb. 5, 1909. the. ell section, and have a capacity 'for about
complete his or her musical education. The new store of Peter Bacigalupi & Sons, 200,000 cylinder records. A large stock of horns
"Musicians who had not or would not listen to at 941 Market street, has been occupied for nearly is disposed of on top of the record racks. This
a Victor were the severest and most unfair a month, but its incomplete condition at the first section is specially lighted by two large sky-
critics, but the great development of the past of the year made it impossible to gain any lights. The balance of the store on the ground
few years has reversed this condition, and the adequate idea of its final appearance. As it now floor is taken up by a large wholesale display
Victor now numbers among its most ardent ad- stands, pronounced one of the finest, if not
it is room for automatic pianos, talking machines,
vocates almost every musician who has ever the finest, talking machine store in the entire etc.,and by the shipping room.
become fully acquainted with Victor records. country. The store extends through from Market The large space in the basement is largely
"Every dealer should send for the piano and to Stevenson street, about 260 feet, the market devoted to the storage of unopened stock, but is
violin parts of every one of the orchestrations street side being used as a retail store, while also occupied by a general repair shop and a
now ready, and also for parts of other records the frontage of 100 feet on Stevenson street does packing room, fully equipped with benches, etc.,
which will be added from time to time. You duty as a wholesale department. Both depart- to facilitate the work of getting out goods for
should invite musicians to try these accompani- ments are well lighted, the Market street en- shipment.
ments to the records of Caruso, Melba and other trance having a broad expanse of plate glass,
—
famous artists do so in a way that will impress both in front and at the right-hand side of the TYPEWRITER=PH0N0QRAPH.
Latest of Wonder-Working Devices Hails from
Chicago, the City of Progress.
Phonograph and Victor Talking Machines in but a true bilk nevertheless. You are aware
it is
WE INTEND TO CONTINUE
FIRST AND IF YOU the best machine is susceptible to improvement,
but we think we have a good thing.
ARE NOT DEALING WITH US "GET NEXT." "Of course, I cannot give you all the details,
but I think I can make clear to you the general
reduce to machinery, as it were. The phono- COMBINED PHO NOGRA PH AND SIREN. smooth cylinder rests close upon the surface of
graph and the telephone principle got the sounds the first cylinder and revolves in unison with it
all right, but each sound was a word, and that New German Invention Described by Consul as the two cylinders are set in movement. A
could not be put in type. Our man, however, T. H. Norton — Friction and Consequent Buz- constantly varying succession of minute open-
hit upon a separation of the words into letters, zing Eliminated by Use of Air Current in ings between their surfaces is presented, due to
and that brought his held of operation into the Place of Needle —
A Description of This In- the incisions on the record cylinder. When a
limit of twenty-six sounds. teresting Contribution. powerful blast of compressed air is directed upon
"For punctuating marks we use spaces, as yet the line of contact between the two cylinders, at
(Special to The Talking Machine World.)
we have, no capitals. The machine, of course, such an angle as to be an exact tangent to the
is electric, and the operator talks into it as into
Washington, D. C, Feb. 5, 1909. surfaces of both, sounds are evoked identically
a telephone, except that he spells out each word, Consul Thomas H. Norton, in the following as in the case of an ordinary siren. It is possi-
and as the sound of the letter strikes upon the report from Chemnitz to the Bureau of Com- ble to communicate and even signals words
disc it is reproduced on the corresponding let- merce and Labor, describes a new German in- which can be readily heard miles away.
ter", which in turn is printed exactly as the ordi-
vention which combines the phonograph and the "It is already evident that a field of useful-
nary typewriter would print it. siren: ness open to this new invention as an adjunct
is
"At first blush the spelling out of each word "The methods for recording sound have reached to the equipment of seagoing vessels. Its avail-
would seem to entail more time and labor than a higher stage of perfection than those em- ability for musical purposes has not yet been
the old style of typewriting, but a very few ployed for its reproduction. The chief difficulty tested sufficiently to determine whether it can
hours will show any person that our phono-typo- encountered in the present systems of repro- successfully vie with the gramophone, phono-
graph will do the work of two people in half ducing conversation, and especially music, from graph, etc., or even replace them.
the time they will consume by the existing phonographic and similar records, is caused by "The cylinders thus far employed are about
methods. We are willing to admit that our ma- the friction of the needle resting upon the sur- ten times as large as ordinary phonographic
chine is not perfect in all its details, but as far face of the rapidly revolving disc or cylinder. cylinders, and this fact renders the instrument
as it goes, and it goes a good long way, it is a This introduces a more or less noticeable buzzing necessarily somewhat clumsy! The requirement
world beater. or rumbling sound, which interferes materially of a current of compressed air may also militate
"A newspaper friend of mine has one on trial with the clearness of musical notes or spoken against a widespread domestic use, although
on which he has written 100 words a minute, and words. Numerous attempts have been made to such a current can be supplied by a compara-
averages 75 right along. He doesn't know any- overcome this unpleasant accompaniment. In tively inexpensive attachment to a water tap
thing about typewriting of the old kind, either, none of the devices hitherto brought forward where the water supply is under considerable
and doesn't have to, as glibness of tongue takes has complete success been attained, since all in- pressure."
the place of nimbleness of fingers. We hope to volved the factor of friction as the fundamental * * * * -
have them on the market at an early date, but means of transmission. The application of compressed air to talking
are in no especial hurry, as there are some small "In a recent number of the Deutsche Musik- machines as a means of augmenting sound is not
details we want perfected before coming up for werk-Industrie. a German inventor describes a new; Parsons in the Auxetophone applies com-
judgment. No," concluded the gentleman, in re- newly patented instrument, in which friction is pressed air most successfully. The novelty of
sponse to a query, "there is no stock for sale. completely avoided. It combines the leading ele- the German invention above referred to, however,
We know a good thing when we see it." ments of the phonograph and the siren. The centers in its application to phonographs or
novel and essential feature is the substitution cylinder machines.
G. H. Schubert, Reno, Nevada, has sold
of of a current of compressed air for the needle or
out his Edison store in that city to the Menardi stylus of Edison's invention. Businesses, like people, fall into bad habits.
Stationery Co., of that city, and is now located "In a siren, openings of various sizes allow the The principal function a good executive is of
in Chicago, from where he is advertising his production of all musical notes with any desired to spot bad habits as soon as they begin to
extensible record rack, which has proven a great degree of intensity or length. In the new instru- form.
success. Mr. Schubert found that being located ment, perforations in the disc of a siren are re-
so far West was somewhat of a disadvantage in placed by tangential incisions on the surface of Lots of firms could get along better with less
properly placing his rack on the market. a large record cylinder. A second perfectly system and more gumption.
FREE SAMPLES
———MmHa f
wmmtSSmmm
l be se
T "u
upon
n
q
T'
Dealer
CR^
DPE-**A L-C.*^
I O are re(l uested
to any Jobber or
who
who don't handle them. Write NOW ply you write us for the name of one will.
NEWCOMB BLACKMAN
MANUFACTURED
BY BLACKMAN TALKING MACHINE CO. j.
P.esident
So Easy
not only easy to learn a foreign
Yes, it is
person, he will be assisted on the floor by Baron
Traner, Pauline Teschner and a full corps of
clerks. At
will be the floor
40 West 34th street,
manager, assisted by John
Harry Stein
C.
Van Home and other salesmen, numbering ten
l, C. S. system
language by the the — in all. The Atlantic City, N. J., store will be in
easiest and most perfect way in the world charge of Harry A. and to be opened
—
but it is also easy to sell I. C. S. lan- February 15.
Ellis, is
PHONOGRAPH let Co., has become identified with the Leeds &
Catlin Co. as general manager. A part of his
Do you sell I. C. S. Language outfits? If not, why are you thus neglecting time will be devoted to both enterprises, but the
such an important and profitable field of your work? Why are you thus abso- selling development of the "Peerless" double disc
lutely throwing away at least one-third of your business? The Phonograph sys- record will engage his special attention. A suite
tem of language instruction is now recognized as an educational factor of great of offices has been fitted up for his use at the
importance and the demand for this sort of language instruction is growing by recording plant of the L. & C. Co., at 53 East
leaps and bounds. The I. C. S. system is undoubtedly the one of the greatest 11th street.
merit obtainable today. Write us a postal now for further particulars.
On February 1 Louis Silverman, in the whole-
sale talking machine department of the Regina
International Correspondence Schools Co., terminated his connection by virtue of the
Box 918, SCRANTON, PA. expiration of his contract. He has several busi-
ness propositions in view. >
THE TALKING MACHINE WORLD. 39
Mr. DEALER:
Cater to the Taste of your Customer
Anyone can match his Parlor or Library Furniture with a beauti-
ful, artistic Cylinder or Disc Cabinet from you, you carry the
if
Our Cabinets
excel in
Design, Style,
Finish,
Capacity
and
Popular
Favor.
Mr, Jobber
Thanking you
for past favors,
kindly please us
with your stock
order by return
mail.
HERZOG ART
FURNITURE CO. Saginaw, W. S., Mich.
±0 THE TALKING MACHINE WORLD.
THE
H. M. QUEEN ALEXANDRA
T. M. THE KING AND QUEEN
OF SPAIN
H. M. THE KING OF ITALY
H. M. THE QUEEN OF HOLLAND
H. M. THE SHAH OF PERSIA
H. R H. THE PRINCESS OF WALES
H. H. THE KHEDIVE OF EGYPT
Etc. Etc.
dustrial Centers —
Wooden Horn in Favor should advise a series of tests on such an im-
Amberol Record Fame —
Beka -Co.'s Well portant point before making up any large quan-
Equipped Premises —
Price Cutting on the tities of this particular make of machine.
Increase —
Gramophone Co.'s Affairs The — The "Amberol" record has attained such quick
200 Thread Clarion Record —
Sig. Tamini's popularity with the buying public as to induce
—
Gramophone Records G. W. Lyle a Welcome other cylinder record makers to investigate the
Visitor —
Brown Bros.' Clever Plan of Racking possibilities of the 200-thread. The Clarion and
Records —
Circulating King's Proclamation
— Edison Bell both promise an issue of this new
by Means of Records in India "Dubbing" style in the near future, which we shall await
Suit in France —
Interesting News Budget with interest.
from the Leading Provincial Centers. Gramophone Records for February.
The February issues of Gramophone records
(Special to The Talking Machine Wcild.) comprise a list of exceptional merit both as re-
London, E. C., Feb. 5, 1909. —
gards tonal quality and artistes two character-
January business was not marked by any spe- istics always inseparable with the Gramophone
cial activity, and as the dealer usually finds, Co. The records to hand are: 10-inch "Love Me
holidays in general and Christmas in particular and the World "is Mine," a splendid concertina
leave the great buying public enthralled in the record by Alexander Prince; "Carnival of
problem of general economy. But let us go into Venice" is played by Mose Tapiero on the Ocarina
the prospects for tbe future. The president of with brilliant execution; "O, That We Two Were
the Board of Trade prophesies that this will be Maying," a fine duet by Mme. Jones-Hudson and
a year of industrial recovery, and he thinks that Ernest Pike; "Two Dirty Little Hands," sympa-
we may keep our spirits up to a reasonable level thetically rendered by Maurice Farkoa: "Fairest
and take stock without undue optimism. This of the Fair," march (Sousa), by the Black Dia-
view, however, is not indorsed by leading com- monds Band; "A Tiny Seed of Love," sung by
mercial men to any great extent, yet the general Harry Carlton, a pantomime favorite; "I Love
consensus of opinion inclines to the belief that You and You Alone," charmingly rendered by
.
each one of us, however humble our sphere in Ernest Pike. On the 12-inch records we have
commercial life, can do a little to bring about "Haddon Hall" (Sullivan), by the band of H. M.
a great trade boom around next autumn. Signs Coldstream Guards; and "The Sailor's Grave"
are not wanting in some quarters to show that (Sullivan), a record in which Mr. Harrison is at
the tide has already turned. In Belfast things his best.
are much more active in the linen trade, and sev- Beka Record Co.'s Premises.
eral the largest mills have commenced to
of This month I am enabled to give an illustra-
work full time. The shipbuilding slump is grad- tion of the Beka Record Co.'s premises in City
ually easing off, while in many other industries Road, London, a picture, one might say, that
BEKA CO.'S LONDON HEADQUARTERS.
the outlook is brighter. These conditions must hardly does credit to the size and spaciousness
necessarily react to the benefit of shopkeepers, of the building from an interior view. In order, men were running about from one rack to an-
and they should take the fullest advantage of it therefore, to give our readers some idea of the other, hard pushed to make up the day's orders
by showing a little more activity themselves. enormous requirements of a large company in the for evening- despatch to all parts of the kingdom.
Every talking machine dealer worthy of the name matter of floor space, and the innumerable de- It gave one a little instruction of the popularity
should advertise in the local paper, and occa- partments which necessarily exist for adequately and demand Beka record (January
for the
sionally circularize; the results are sometimes conducting such a large commercial undertaking issues) which, the sun had again set,
before
pleasantly surprising. as exemplified in the Beka business, our repre- would have penetrated all ever and to the utter-
As I mentioned month, a feature of this
last sentative took the opportunity recently of ac- most corners of merry old England. The next
year's trade undoubtedly be the wooden
will quiring some details from Otto Ruhl, the Beka floors are mostly devoted to show rooms, where
horn, and it is a remarkable fact that for some record agent in England. Starting from the base- we a most comprehensive display of Lind-
find
time past the public tendency has inclined to- ment, which is allocated for storing and packing, strom machines, with a further stock of records
ward the better class goods, particularly in regard we ascend to the ground floor. This is divided and accessories. A combination most convenient
to disc machines. A visit to the showrooms of up into the general offices, Mr. Ruhl's private for the dealer. Up above on the top floor is a
the leading factors gives ample evidence of this, sanctum; at the rear of which is a spacious de- large recording room replete with instruments
since the display of cheap goods is scarcely partment for the racking of thousands of rec- known and unknown. It would surprise many
noticeable. The interior horn cabinet models seem ords and despatch of orders. And that, perhaps record enthusiasts to know that there are not a
to be gaining in popularity and are now featured is the most interesting department of all. Here, few — what shall I say — concocted instruments,
Favorite Records are gaining a strong hold in the States. Trial orders have grown into big stock
orders. Those enterprising firms who have made a trial with Favorites
have found out that it pays them to stock
FAVORITE RECORDS
and they are doing well.
records. The room is even fitted with double line willrun four of their fast boats on the New Old Home" (A. Franklin); "My Girl's a York-
soundproof windows in order to exclude the roar York service from Southampton instead of shire Girl" (A. Marsh); "What Would the Con-
of passing carts and trams, and I may say it is Plymouth. gregation Say" (A. Marsh) "If I Plant a Tiny
;
this careful exclusion of all outside noises which Seed of Love" (Hamilton Hill); "Come and Be
Music Rolls and Copyright.
has largely been the means of making the name My Rainbow" (Stanley Kirkby) "I Want to go
Do perforated rolls which are used for play- ;
of "Beka" on a record stand for "real music." to Idaho" (S. Kirkby); "Let's Be Friends as We
ing mechanical pianos infringe the copyright in
Anent Price Cutting! the music? The court of appeal in a recent case Used To Be" (Frank Miller) "I'm Afraid to
;
All said and done, it's on the increase. It decided that they do not; the learned judges Come Home in the Dark" (Harry Fay) "Have ;
paralyzes trade; upsets and undermines the stating that reproduction under the musical You Got Another Girl at Home Like Mary?"
legitimate trader's business; cuts him right out
copyright act must be something in the nature (F. Miller); "Solomon, That's Me" (Jordon &
of it, in fact. What
are you doing in his inter- of a copy in graphic form. Harvey). Other good records issued during the
est, Mr. Manufacturer —
not much, eh? Here are same month are "Liberty Bell March" (Pre-
a few instances which occur in a certain provin- Gramophone Co.'s Generosity. mier Military Band) "Light Cavalry" (over-
;
town. Only retail or price to the public is The Gramophone Co. have very generously
cial ture), "Music Hall Medley," No. 3, and "Coro-
Edison-Bell cylinders, 2%d. each; Ster- contributed 100 guineas to the Mansion House
given: nation Bells," by the Premier Concert Orches-
ling records, 5d. each; Zonophone records, Is. 9d. —
fund which, by the way, now amounts to over
tra; "Venus on Earth" (Premier Bijou Orches-
less allowance for old record, Is. 3d. net.
6d.
±130,000 — in aid of the sufferers in that un-
tra); piccolo solo, "The Comet" (G. Barton);
paralleled disaster in Italy.
Apart from this many other records (of extinct "Bombadier" (Hamilton Hill), and "If the Missus
companies in the most part) are being sold Daws Clarke's "Flex" Diaphragm. Says It's Black" (Will Terry).
everywhere at the price of old wax. It pre-
Daws Clarke reports a steady demand for his Gramophone Parts and Accessories.
sents a poor outlook this summer for the honest "Flex" diaphragm, which undoubtedly gives re- The Gramophone Co. have just issued for the
dealer. Is he to join the ranks of the unem- markably natural results. The B. & H. fiber use of dealers a very comprehensive list of parts
ployed? Why won't manufacturers join together needle, for which Mr. Clarke is the agent in this and accessories, together with the prices thereof.
in a common scheme to protect not only their country, is going well and gaining much favor
own interests but those of the man who is the with enthusiasts everywhere.
Current List of Beka Records.
means of their existence? From time to time I The current list of Beka records is remark-
shall give instances —
even the names and ad- Twin Record Grows in Favor. able, more especially in the matter of recording,
dresses — of price cutters, in the hope that mak- Although only placed on the market in Au- which in itself is a tribute to the company's
ers will take steps to protect their honest cus- gust, 1908, the "Twin" record has gained great painstaking efforts in this direction. In the
tomers. popularity with record buyers who appreciate vocal' records enunciation is perfect, while the
Phonographs and Accordeons. musical excellence. The February list is well up instrumental impressions are characterized by
Phonographs and accordeons seem to be the to the mark, both in quality and artists, of which great detail and pureness of tone. The catch-
craze just now with the Esquimaux, says a polar only the leading are listed. phrase "Beka for real music" is truly applicable
H. Lange's Successors,
ESTABLISHED 1854
THE "BIJOU"
21 Little Portland Street, Oxford Circus, LONDON, W., ENG. Mahogany, Walnut or Oak Cabinet.
THE TALKING MACHINE WORLD. 43
"Sterling Special"
COLD MOULDED
Cylinder Records
The record that's half an inch longer than the ordinary Standard size
yet will fit all Standard Makes of Phonographs
—
wake me under 10s. a day!" obtained.
Lawrence Gets 15 Months. For Edison " C." or Columbia Lyric, 2/ or 50c. EXTRA LOUD AND SWEET
wiili crosshead attached.
James Lawrence, the originator of the Quin- A LITTLE MARVEL new "Needle Tension Attachment" lor disc
tuple Phonic frauds, has been sentenced to fifteen For "ExhibiJion" Sound-box, 4 or $1.00 or sound-boxes is ready.
other sizes. p ost p ree with Instructions. Literature and Testimonials from
months' imprisonment.
200 Thread Clarion Cylinder Record.
Furthersamples of the 200-thread Clarion
ri A lyl/C
IrrtWWiJ PI ARKF
^-aj/TL£%.Mm.l_jj
Longford Place,
Longsight
MANCHESTER,
ENGLAND
cylinders are even better than the first. The
N. B. — Dealers and Jobbers ordering samples should remit in full, the trade difference will be
refunded. We are open to offers for the American rights in this Diaphragm.
latest present, if anything, a greater volume of
tone than any other record of its class. As to
quality
nary demand for "Amberols" still continues un- Disc of 20-Inch Diameter.
of tone they are superb, being charac-
terized by a sweetness and purity beyond all ex-
abated, and the only apparent rift in the lute is A large company, of French origin, is shortly
the company's inability to keep supplies ahead bringing out a disc record of twenty inches diam-
pectations. This new record will be on the mar-
of demand. This is in a way both fortunate and eter.
ket shortly. Other innovations the Premier Mfg.
Co. have in view comprise a cylinder machine
unfortunate, but the company give notice that A Splendid Trade Report.
this subject of complaint will soon be a thing Judging from the December report, the Gramo-
to run 200-thread records, and according to Mr.
becoming more
—
Forse who is quite a young wizard in the realms
of the past, as deliveries are phone Co.'s trade this year is going to be excep-
—
of invention the startling feature of this ma-
regular.
Pathephone Primrose League Dance.
tionally good, for it only emphasizes the fact that
chine is the fact that the diaphragm, without for gramophones, in spite of competition, are more
connection with the "Primrose League's"
In popular than ever. I have been told that Decem-
changing, will play both the 100 and 200-thread.
annual dance at the Holborn Town Hall, a most ber was the finest month in the whole history of
We shall certainly await the advent of this with
successful concert was given by means of the the company, sales being remarkable in all lines.
interest not unmixed with curiosity.
Pathephone, which evoked abundance of applause. Such a report in these times is good reading, and
Sig. TaminiWill Sing for Gramophone Co. we feel more sure now that the new year will
Signor Tamini, who created such a stir in musi- George W. Lyle's London Visit.
justify itself.
Geo.Lyle, vice-president and general man-
W.
cal circles just recently at the Albert Hall, has
ager of the Columbia Phonograph Co., recently Telewriter Device for Telephone.
been secured by the Gramophone Co., and his
visited this city, .mainly in the interests of busi- Anyone in London having a telephone can now
records will figure in their lists this month.
ness. He spent a week at the company's London have what is called a "telewriter" attached, so
Judging from the enthusiastic reception he re-
headquarters and about ten days on the Conti- that in up another person similarly
ringing
ceives wherever he sings, Signor Tamini is a
nent, apportioned to the branches at Paris, Ber- equipped, he can transmit a written message,
tenor of great powers, and we expect his records
lin, Amsterdam, etc., where, as in London, he draw a sketch, or write figures while speaking,
will reach an unprecedented sale among talking
reports finding things working satisfactorily. Of which would all be instantaneously reproduced
machine lovers.
America, Mr. Lyle brings good news of booming by an electric pen at the other end. If the sub-
Attractive Amberol Show Card.
trade in general and of Columbia products in scriber when rung up happens to be out, a mes-
A most attractive show card, in colors, has
particular, which bids fair to continue. Mr. sage can be written automatically on his tele-
just been issued by the National Phonograph Co.
It is to advertise "Amberol records"; which
Lyle sailed for New York February 1. writer pad by writing it with the special pen on
the pad of the instrument from which the call
stand out in letters with the appearance of hav- ProblemRacking Records Solved.
in
is made.
ing been carved out of a rock. This is a most One machine traders
of the difficulties talking
effective hanger, which will adorn the window of have to contend with on this side of the pond is Contracts Over 'Phone Not Legal.
any dealer's shop. the adequate racking of the hundreds of new A recent case in the courts is of interest. A
In trade information for Edison agents, the records which the makers issue month by month. contract was made over the 'phone and not after-
company give notice that the attachments differ It involves not a little space, as may be imagined, ward confirmed by letter. Such a contract, the
very considerably for "Home" and "Triumph" besides the adoption of a system which will en- judge decided, was not binding. As a wag puts
it, the decision is expected to result in a greatly
machines. You should have the full particulars able any particular record to be picked upon at
at your finger ends, Mr. Dealer, and in order to once. Such a system is not lacking with the increased use of the telephone for proposals of
save confusion, apply to the company at once if London factors, who. are really very much up-to- marriage.
you are not yet quite familiar with all the de- date in this respect, which especially applies to Gramophone to the Rescue!
tails thereof. Owing to the fact that some deal- Brown Bros., of Great Eastern street, who have The government of India have recognized that
ers have been in the habit of misusing Mr. Edi- to stock thousands upon thousands of titles. In the only sure means of disseminating the King's
son's photograph in their advertisements, with Edison records alone they rack over 50,000, and recent proclamation to the princes and peoples of
the intention of making it appear that Mr. Edi- little short of this in Zonophone goods. It re- India is through the medium of records. To this
son was doing the advertising personally, the quires a fine organization
such a to tabulate end, therefore, the government have entered into
National Co. have notified all traders that in quantity, which provides the means to supply an arrangement with the Gramophone Co. for
future Mr. Edison's picture must not be used in 99 per cent, and despatch any order within three Alec Marsh (late of the Carl Rosa Opera Co.) to
any publicity whatever; sanction is given to use hours of receipt. A remarkable performance, dictate the proclamation for the records. Native
only the trade-mark signature. The extraordi- and one deserving of hearty congratulation. gentlemen will also make the speech in the ver-
WHOLESALE. RETAIL AND EXPORT up with all the latest productions The finest double-sided 10-inch
Export a specialty. Ship- on cash market
and act as your representative. I
lines at close prices.
buy rock bottom. Instructions to Disc Records on the market
pers are requested to state purchase goods must be accompanied
their requirements. WtiKs* Correspondence Invited
with order on Bankers to pay cash 2/6 each
PROMPT ATTENTION against Bill of Lading.
Always open to consider good lines suit- Bankers, London City and Midland Compare them with any other
American Talking Machine Co. able for the English and Foreign markets. Ltd Manchester. For terms, please
,
Improvements and Novelties preferred. write, stating requirements, to make at any price. Write for
31 Tabernacle St., London, England Send samples and prices. F. YV. KOHINKOW Lists and Samples.
SEE ADVT ADJOINING 213 Deansgate, Manchester, Eng.
THE TALKING MACHINE WORLD. 45
LIVEKPOOL NOTES, and records, the buyers are restricted to the best As far as the cylinder trade is concerned, there
class of monied people, who only consider the has been an enormous quantity of cylinder rec-
Liverpool, Feb. 4, 1909. higher quality of goods throughout in purchas- ords recently put upon the market, liquidated
The traders in Liverpool and district are not ing. The vicissitudes of the market and ever- stocks, through closing down depots, etc., at
doing so well as should be the case, and al- changing aspects of the trade are seriously inter- prices ranging from 2s. to 3s. per dozen. In
though a couple of months' fairly good business fering with the outlook in the sales for the near some cases there are thousands and thousands
was reported in November and December, trade future. of cylinders in stock, for which any price will
has been very flat since the opening of the new The number of records upon the market, each practically be accepted to clear. This alone will
year, and in some cases the complaints are very competitor against one another, the slackness of keep the cylinder trade very low for some time to
serious. trade generally, and the low prices, with excep- come, and before this branch of the business will
Both the wholesale and the retail traders have, tional terms offered by some firms, all help to resume its noimal capacity this will all have to
during the past season, been compelled to hold unsettle business generally, and the feeling exists be cleared, and we do not think it possible that
bigger stocks than hitherto, and the labor to-day that traders hardly know what to expect the clearance can be effected before the middle
troubles at the latter part of last year, combined one day from another. In some houses, it is of this year at the earliest.
with the tightness of money, have reduced sales true, business reported as very satisfactory,
is Business is reported moderate with Thompson,
to a large extent. The middle class and working but we are sorry to say, in the majority of cases, Helsby & Co., of Liverpool, Pathe goods princi-
man, not possessing or earning sufficient money this is not so. pally being their leading line.
to indulge in such luxuries as talking machines There is no question whatever that the condi- We understand from Mr. Turner, the manag-
ROYAL APPRECIATION
BY APPOINTMENT
To H. M. the QUEEN
To H. H. the KHEDIVE
21 CITY ROAD, LONDON To H. M. the SHAH
OF EGYPT 15 Rue Bleue, PARIS OF PERSIA
36 Ritterstrasse, BERLIN
56 Balmes, BARCELONA
CALCUTTA
39 Belleaghatta Road,
™
46 THE TALKING MACHINE WORLD.
FROM OUR LONDON HEADQUARTERS— (Continued.)
ing director of the Melograph Disc Record Co., issue, and in the meantime we shall probably see machine of this type is placed in the corner of a
that this firm is to increase their repertoire con- some alterations taking place in the North of concert room, for example, the sounds are much
siderably with all the latest and best music, and England before the next issue of The Talking better distributed by the aid of two horns than
each month issue a supplementary list of every- Machine World is published. one, each horn giving a distinct result indepen-
thing right up-to-date. They have, it appears, dently of the other. From what weheard, the
very excellent prospects as regards the export MANCHESTER NOTES. "Mentophone" appears be a machine worth
to
trade, and one order which they have in view the careful consideration of all the dealers. This
will be sufficient to keep them busily engaged Manchester Feb. 5, 1909. firm is also making a special push with the
for the next three or four months. The multi- Manchester and district business has not
In "Mentophone Needles," extra loud tone, and extra
plicity of disc records upon the market has, of been nearly so good as anticipated. Price cut- soft. We have tried these needles personally,
course, affected their sales, but with care and ting has been very considerable, and as manu- and find very good results from them.
attention and a thorough study of the require- facturers are in some cases unable to prevent it, The Edison-Bell Co. closed down their depot at
ments of their customers in various countries, it seems probable that smaller profits than hith- 22 Dantzic street at the end of December. They
they hope in the near future to do very well. erto will be the rule. In the surrounding dis- sold a large portion of their stock by auction
At Archer & Sons a fairly moderate business trict trade has been reported as only moderate. January 5, and the result of this is that Edison-
was reported. At Messrs. Richardson's and In Altrmcham, although Messrs. Noble do the Bell cylinders are now being offered by jobbers
Messrs. Johnson, the well-known wholesale cream of the trade here, the sales have not been at 2y2 i. (5 cents) each retail at a good many
houses, returns are still keeping up very well. so large as anticipated. In Stockport, Nield & retail stores. This kind of business has a most
In the former house the Amberol records and Son, the well-known piano and musical instru- disquieting effect upon the market generally, and
Edison phonographs are still having good sales, ment warehouse, state that they have done a nice dealers scarcely know where they are when such
and at the latter house both disc machines, rec- business during the past few months. Concen- things occur.
ords and novelties, which Messrs. Johnson's spe- trating principally upon gramophone goods, they Messrs. Richardson, of Shudehill, have opened
cially cater for, are holding their own in a very are very pleased with some of the recent sales. a newstore in Blackburn (wholesale only). They
satisfactory manner. January business was re- The Disc Record Co., Wellington Road,
of have a very large connection around this district,
ported exceptionally good at Messrs. Cramer's, Stockport, have recently been very busy with and the past results have been so good that they
especially in the higher price machines and rec- their export trade. Their shipments to India decided to open up on the spot for the benefit of
ords. Messrs. Van Gruissen's, in Bold street, are have been very large, and for the Indian terri- their numerous customers.
very pleased with the results up to date. Con- tory alone they have sufficient orders in hand to
centrating upon gramophone goods alone, they keep them fully occupied for a considerable time BRADFORD AND DISTRICT.
have had some nice sales recently. to come. The Scandinavian trade has also been
At Jake Graham's, Renshaw street, the sales good with them, and these orders, combined with Bradford, Feb. 3, 1909.
have been exceptionally large for the past few the French and Italian, have been very satisfac- Trade in Bradford and district was very good
months. Keeping everything that is required in tory. up to Christmas, but since the new year a de-
the talking machine trade, both in machines, rec- In Manchester, Messrs. Duwe, of High street, cided lull has taken place. Machines and rec-
ords and accessories, Mr. Graham has a large had a fairly busy time up to Christmas, but now, ords, especially disc goods, are selling principally,
clientele. like other houses, business has fallen off a little. as we foretold in The Talking Machine World
At the Gramophone Stores, in Lime street, Mr. Recently, Messrs. Duwe have taken over the sole many months ago. Such an enormous quantity,
Parr stated that under the new reorganization wholesale agency for the "Disco-mater," which however, of cylinder machines have been sold
scheme the business had turned out very fair in- was reported on in The Talking Machine World during the past few years that there is still a
deed. a short time ago. They are anticipating large large demand for cylinder records. Previous pur-
W.e understand from various sources that nego- sales for this little instrument, and trade cus-
> chasers, who have already bought a cylinder ma-
tiations are now proceeding with several Liver- tomers who desire to handle this most important chine, in many cases not caring to change for a
pool financiers to place upon the market a new adjunct should communicate with Messrs. Duwe disc machine. Amberol records have been sell-
type of disc machine and records. The inventions without delay. ing very freely, but in many instances the dealers
in question have taken several years to perfect, Business was reported fairly good at The Fila- are complaining of the scarcity of suitable titles
and the inventors claim that approximately ordi- mentine Co., who are doing very well with their for the English market.
nary 10-inch discs can be manufactured that will "Filamentine" diaphragm, added to which their The disc trade in England has got to such a
last for 15 minutes in playing. If this is so it trade has considerably increased in machines. pitch of perfection that unless the makers of
will place quite a different aspect upon the trade They are also putting upon the market an inno- cylinders keep right to the front and place upon
generally, and it will not only considerably affect vation in the form of a new machine, called the the market goods suitable for the district in
the sales of present 10-inch disc records,
the "Mentophone." The -advantages claimed for this which they are sold, they will certainly have no
which now last from two
to four minutes, but it machine are considerable. Fitted with one sound chance of holding their own for long; and taking
will also considerably affect the mechanical posi- box, it has a double parallel tone arm with two into consideration the enormous expansion of
tion of the disc machines of the future. We separate connections, thereby utilizing two tones the disc business generally throughout the coun-
hope to report on this more fully in our next instead of one. As Mr. Earl pointed out, if a try, it will pay manufacturers abroad to produce
what can be sold here in this country, otherwise
the trade will be lost and never regained.
R. J. Appleton & Co. have removed from Brad-
46
CLARION 99 ford to their new depot at 15 Aire street, Leeds.
We mentioned in a previous issue that this firm
had taken commodious premises in Leeds, and
we are now given to understand that Leeds will
be their principal depot in the future. They will
not, however, neglect the trade in Bradford and
FULL-LENGTH DOUBLE-SIDED
10-in. district, but orders obtained by their travelers
CYLINDER RECORDS PHONO. CUT DISCS for goods will be despatched from Leeds direct,
instead of being distributed from the Bradford
touch with us. We can interest you At the Parker Phone Co., in Queensgate, busi-
—
ness was stated by Mr. Stoddart, the managing
director, as very good up till Christmas. Since
then, however, like others, they have experienced
The First List N somewhat of a lull.
of ?he New 5-Minute Records Messrs. Dyson's, Ltd., of Manchester Road, have
done exceptionally well during the past fall and
winter season with Edison goods, of which they
FOREIGNERS MUST PAY SAME FEE On February1 suit was filed by the Fonotipia,
Ltd., of London, Eng., and Milan, Italy, and the
As Is Exacted by Their Respective Countries Columbia Phonograph Co., General, New York,
from Americans House — Committee on against W. V. P. Bradley, Brooklyn, N. Y., "sales
agent" for the Continental Record Co., in the
Patents Now Considering Measure Intro-
duced by Representative Stephens. United States Circuit Court, eastern district of
New York, for "dubbing" Fonotipia operatic
(Special to The Talking Machine World.) records. The bill charges the defendant "and
Washington, D. C, Feb. 8, 1909. others conspiring and confederating with him"
The House Committee on Patents is now con- with "preparing and threatening to injure and
destroy" the complainants' "exclusive rights
sidering a bill recently introduced by Representa-
tive Stephens, providing that any citizen of a
* * * by placing on the market in this coun-
try counterfeits imitations from
or spurious
foreign country desiring to secure a copyright
or patent in the United States must pay to this
sound records and offering the same
* * *
"Section 3. That (a) whenever any letters after the hearing. An accounting is also prayed
patent issued by the United States on any article, for. Argument on the motion was set down to
commodity, compound, device, mechanical appli- be heard by Judge Chatfield February 13.
ance, or machine protected by patent, or (b) any
OSBORNE'S AMBEROL PUBLICITY.
copyright issued by the United States on any
article, musical composition, musical instrument,
or device for reproducing music or musical com-
Each Point Thomas Edens Osborne, the talking machine
position, or any picture book, pamphlet, or any jobber of Belfast, Ireland, is a great believer in
other work of literature or art protected by copy- publicity, and the daily papers of that city bear
right is purchased from the patentee or owned,
leased, used, or controlled by any individual,
Warranted ample testimony to this. He has been paying
particular attention recently in his advertising
firm, association, syndicate, corporation, or com- to the Amberol records made by the National
bination which is engaged in any vocation, busi- Phonograph Co. One of his most original con-
ness, or enterprise in violation of any law of ceptions — an excellent and clever one, mark you
Congress or of any State prohibiting, restraining, is the following which we clip from one of the
or regulating trusts, monopolies, or combinations Belfast papers:
which operate in restraint of trade or commerce therefore BIRTH.
among the several States or with foreign nations, —
Amberol. Autumn, 1908, at the laboratory of
the right to any protection under the patent or Thomas Alva Edison, Orange, New Jersey,
copyright laws of the United States shall cease U. S. A., from the fertile brain of the great in-
and terminate and shall subject such patent or Best Reproduction ventor the —"Amberol" phonograph record.
copyright to cancellation in the manner herein- —
N. B. All information concerning the "new
after provided. No Ruin of Record arrival" on application to Thos. Edens Osborne, 4
"Section 4. That any citizen of the United Donegal Square West, Belfast.
States, or any United States district attorney for
any district of the United States, may institute
BIG MONEY FOR SCHUMANN-HEINE.
or cause to be instituted suits in law or in equity
Sole Manufacturer
for the cancellation of any copyright or letters
According to Madame Schumann-Heink, the
patent mentioned in this act, when the facts
grand opera contralto, the Victor Talking
shall warrant such suit or suits as provided in
this in any circuit court of the United
act, Jos. Zimmermann Machine Co., Camden, N. J., paid her $30,000 for
100 songs.
States where the foreign patentee may reside or
transact business, or where the patent or copy-
right referred to in Section 1 of this act is owned, Needle and Pin may
You must rememberthat sometimes your tact
persuade a customer to buy, without con-
leased, used or controlled, or the articles or
products referred to in Section 3 are manufac- vincing him to buy from you.
tured, used, produced, or sold in violation of this Works
act; and said court is hereby given full jurisdic- A phonographic attachment for the telephone has
been arranged to tell when and, if desired, why the
tion to try and render judgment in all such cases
under this act."
AACHEN, GERMANY
-
doctor or the lawyer is out. Probably it will be
adapted early to the work of mentioning domestic
Action on the measure will be eagerly awaited. excuses when hubby's regular voice Is lost in a fog,
48 THE TALKING MACHINE WORLD.
A TRADE FIELD THAT DEMANDS FINE WORK. up the thread at the right place and continue
until the psychological moment arrives. Then
Why Expert Talking Machine Salesmen Are Rare — Improved Methods Suggested — Actual Ex-
stop talking. Now it is just as important to
periences of a Veteran Which Will Interest the Student of Salesmanship. knO'W when to stop as it is to know what to say.
Many sales are talked to death and others meet
the same fate at the mouth of the horn,
BY L. K. CAMERON, OF RUDOLPH WURUTZER CO., IN •'SALESMANSHIP/ for
salesmen often make the mistake of playing too
There is a great demand for first-class sales- these points to the salesman. The best methods many records. The talk must be memorized so
men who thoroughly understand the retail talk- of selling should be discussed unreservedly, and well that certain parts can be changed at a
ing machine business in all its phases. The in this manner will a great many of the cloudy moment's notice as demanded by the diffei-ence
demand exceeds the supply, and I believe
far points be cleared. in customers, for no two men are alike and there-
I am safe in saying that in this big country The salesman personally should endeavor to fore your talk must be adapted to all sorts and
of ours there are not one hundred first-class post himself thoroughly concerning the stock. conditions. Make your selling talk such a part of
Al talking machine salesmen, when there should Don't stop at merely learning the prices and to yourself that it flows as easily and gracefully
be ten, yes, twenty times that number. distinguish the different machines and records, as impromptu conversation. This method I have
What is the reason for this? Of course the but go deeper into it. Experiment with the ma- found very successful, as it enables one to bring
business is in its infancy and some will say that chines. Observe the effect of the different size his strongest and most brilliant arguments to
they "have not had the time to look up the horns and the horns of different materials. bear, where otherwise his talk would start no-
fine points," and they "must not be compared Familiarize yourself with the names of all the where and end about half a mile this side of
with salesmen of leather or dry goods, etc., who parts of the motor and the work each does. If the same spot.
have had the benefit of years of experience of convenient, a machine apart and put it
'take There are two things I have discovered you
others before them in their lines, for advice and together again and learn to diagnose a case when cannot select for another man: One is his neck-
direction." This may be true to a slight degree, a machine docs not run properly. Have your tie, the other his talking machine music. So
but I think that most salesmen new to the talk- sample machines in perfect condition, running don't try his patience by playing things you are
ing machine business merely seek the path of the smoothly; and above all things don't let your re- fond of. Find out how his tastes run and put
least resistance and try to gradually absorb a producer or soundboxes blast and rattle, for these records on the machine. Try to get at
slight working knowledge instead of digging nothing will kill your sale quicker than a poor ease, but not familiar with your customer, for
down into the depths and learning everything reproduction. Do not use for exhibition pur- then the battle is partly won. Get him to talk
of importance and value on the subject. It is poses old, worn-out, scratchy records, and also and express his opinion on the machine and the
like learning a new language. If you go among do not try to dispose of records you have been result is easier. The hardest man of all to do
Frenchmen you will acquire a superficial con- using in your rooms to some E. Z. Mark. He business with is the man who sits in his chair
versational knowledge of the language in a may be easy, but when he observes that his like a wooden image and never opens his mouth
couple of years, but, if one buckles down to his records are not as smooth as some he has heard, or cracks a smile. Try different styles of music
French grammar, lexicon, etc., putting his mind he will go to that place where they were smooth until something thaws him out. You cannot tell
upon it with determination to learn, he will and you lose a good customer. Remember that what the result will be. Once you make the
speak the language grammatically correct in half you must impress, your prospective customer right impression things begin to happen. This
the time. with the quality of the tone reproduction of your was illustrated few days ago. A
forcibly just a
Take the ordinary person who starts in a talk- machine as well as the quality of your selling gentleman and his wife walked into the store
ing machine department of any of our large talk. the other day, and in answer to my question
music houses. He learns the prices of the dif- It very important that you have a selling
is asked to be shown the different styles of ma-
ferent machines and records, and after a time is talk. Don't merely talk at random on all styles chines. I went through my regular formula,
able to distinguish styles of machines and horns and sizes of machines, but have a plan of cam- had them seated in one of our private salesrooms
from each other, sometimes. He has a dim idea, paign. In my own case I have very successfully and was playing a record or two to get a line on
sometimes, that different sizes of machines have used the following method: his tastes. After a couple of good quartettes and
a different tone, sometimes. He can tell you, I have composed a selling talk embracing, as some orchecstra music, he seemed to fancy a $60
sometimes-, why this difference exists, and, some- it were, an introduction to the machines, a gen- outfit, but could not make up his mind. I saw
times, be can't. And he can't more times than he eral statement as to their quality and respective immediately that there was something lacking
can. You see this "sometimes" business is a strong points, and a few indirect questions to in my endeavor to make an impression, but I
big thing, and managers of talking machine de- get an idea of the amount willing to be paid had one more card up my sleeve, so to speak.
partments and houses should take pains to and the style of the machine desired, whether So, placing a duet by two of the great operatic
eradicate this uncertainty among their sales- disc or cylinder. This will give you the oppor- stars on a $200 machine which he had^ not
men. tunity to dwell upon the merits of one particular noticed, I started it going. The effect was
Now, do not wish to be understood as being
I machine which it is evident he can afford. Do magical. He was entranced. "Now," he said,
pessimistic, but these views are merely the re- not make the mistake of trying to sell him too "that is something like it. Why don't you know
sult of a tour of observation to the different expensive an outfit, as the idea of such a large that to me the first place? It is simply mar-
talking machine departments and establishments amount involved may discourage him and he velous."
in New York and Chicago, where I think one may refuse to buy altogether. And yet, if he can Now, I had led him up to that and by degrees
should get some idea of present conditions. I afford it, impress upon him the advisability of put him in a mental condition to fully appre-
am glad to say, though, that these conditions are owning a machine with which he will be per- ciate the beauty of the best machine by com-
being gradually bettered, thanks to the labor fectly satisfied, a machine of perfect tone, quality, paring it with others of the same make, only
and forethought of certain large manufacturers strong motor, etc., here entering into a descrip- smaller. This man had to be treated in this
of talking machines and phonographs, who have tion of the machine suitable to his needs. manner, otherwise I would have lost the sale en-
mailed to all dealers and salesmen of their I have written and rewritten my selling talk, tirely, or at the most sold him merely a $60 out-
goods, lessons in machine salesmanship, which polishing here and revising there, until it em- fit when he was capable of paying more and
have done a great deal to alleviate these con- braces the strongest arguments at my command. willing to do so.
ditions, by giving to all who took the pains to This I committed to memory, and no matter Study your customers and remember that all
conscientiously study them a better appreciation when or how interrupted, will manage to pick men cannot be treated alike. What impresses one
of the value of knowing their goods.
The department manager should every two or
three weeks call his salesmen together and go
carefully over the selling features of each style
SPECIAL-F ABRIK
of machine, explaining to the salesmen the dif-
ference in tone between certain styles, and the CARL SCHROETER
cause of the difference; also the effects produced
by horns of different sizes and materials and the
BERLIN S 42. PRINZESSINNENSTR. 21
effects of different needles on the life of a
record and on the tone production. He should
endeavor to make clear in the minds of his sales-
men the principles upon which the tone is re-
produced by the soundbox or reproducer, and
MR. RECORDER, do you
know my
the best existing recording material for Berliner- (Gramophone-) cut?
WAX "P, 99
answer I have found to this is, "Oh, one is round The largest manufacturing plant in the world devoted
and made out of wax and the other is flat and is
not made of wax." So the customer knows about
exclusively to the manufacture of Master- Waxes
as much as he did before he asked. Let the de- for Gramophone and Phonograph
partment manager explain and make clear all
THE TALKING MACHINE WORLD. 49
tires another, and vice versa. Always try to the prices of the different machines I had a dim when she left, after paying half down on a $75
meet a man on his own ground. If he is easy idea she was not really hearing all I said, merely outfit, she was in the best of spirits. And so it
going, good natured and wants to talk and en- for the reason that she did not listen. However, goes. One must keep his wits about him and his
joy himself while he is looking at the machine, she decided on a certain machine with a special eyes open.
be thou likewise. If, however, he is taciturn horn amounting to $51. The next morning she Cultivate an easy flow of language, not neces-
and attempt gayety with him or he
cold, don't telephoned in and changed her order to a larger sarily brilliant, but each sentence full of meat
may thinkyou frivolous and your arguments outfit, which I had priced to her the day before and to the point. Be interested in the wants of
will have no weight whatever. Endeavor to at $G8, saying she would be down to the store in your customer whether he is going to buy a
gradually thaw him out by your studied polite- a copule of hours, as she could not understand thirty-five cent record or a $200 machine. If a
ness and tact, and when you see him interested the price I made her on the 'phone. After she record customer does not know exactly what he
in some certain records or machine, attempt to arrived I happened to again mention the price wants, suggest some little gem of a piece to him,
draw him out on that article. Find his peculiar of the outfit. and if you do happen to strike something he
hobby in the musical line and notice at the end "Sixty-eight dollars!" she really yelled. "Why likes he will usually be so pleased with the dis-
of half an hour or so the change in him. Study you told me yesterday it would be only sixty, covery that he will invariably call for more like
your customer's taste in music and remember and here you are trying to raise prices on me, it on the spot. In a tactful way suggest to him
the kinds of things he likes. Make a list of your taking advantage of my ignorance of the ma- that you would appreciate any mention he might
important customers for your own use, and by chines and by misrepresenting things, trying to make of the establishment to his friends. I am
each name a memoranda as to the class of steal my money. I just won't have it. You may sure I have sold over three thousand dollars
records he buys. Write him a personal letter cancel my order." And she stewed and fumed, worth during the last year on that little sug-.
each month and tell him you have something of ranting and marching up and down the room. gestion alone. Oh, there are hundreds of little
especial interest which will be sure to strike I let her rant for a while. Maybe I was a little things to do to boost the sales. Use your brains.
his fancy. You will te surprised when you figure mad, but it was righteous anger, but with no show Be original, even if you fail now and then. You
the results of these special efforts and realize of temper, said: are bound to win in the end if you only have the
that you have made sales amounting to two or "Madam, you are very unjust and decidedly determination backed by brains. With the de-
three hundred dollars which otherwise would mistaken, but under the circumstances I think termination to succeed engraved on his mind
have been lost. Besides your customers will it is the best thing you could do. For really, and planted deep in his soul a man will stick to
appreciate the interest you have taken in them if you think that it is the policy of our estab- the roads which lead to success.. Great success
and will stick to you, and keeping old customers lishment to treat people in the manner you sug- is more a mental than a physical problem, and
is just as good and important as making new gest you would naturally not wish to' take a though the rcols may laugh at ths idea of one
ones. Don
let a
t prospective customer bluff machine from us. In fact, under such condi- becoming successful merely because he made up
you. I am
sure there are same who will try it. tions I prefer not to sell you the machine, so his mind to do so, it is still a deep truth and
They will go so far as to intimate that they know we will call the matter off. I am very sorry, will become more widely acknowledged as the
as much or more about business than you do but really I couuld not conscientiously allow you results are shown. Make up your minds, brother
yourself. The best and only way to avoid this to purchase a machine under that impression." salesmen, to be the best talking machine sales-
is not to give him the opportunity. Know your When her daughter, who was with her this time, men in the country. Realize the broadness of the
goods from beginning to end, and no matter saw the turn affairs had taken, she interrupted salesman's position and his importance and pre-
how hot and heavy the crosH-examination some with "Mother, I don't think you should let a pare yourself accordingly. Stick to your de-
people put you through you will come out victor- matter of merely $8 stand in your way." So at termination and watch the results in your sales
ious in the end. that I knew I had won the day. With that kind reports. You will be more than repaid. For I
There are times when we must be firm, of character to deal with, firmness was my best thoroughly believe we are not what we think we
especially with the fair sex. The other day an weapon. Had I tried to humor her she would are, but what we think — we are.
elderly lady and her granddaughter came into have only been more positive that I had intended
our department, having been attracted by the taking advantage of her and would have left Paul H. Cromelin, vice-president of the Co-
window She wished to send a machine
display. the store in a rage. But seeing that I was firm lumbia Co., left for Washington, D. C., last Fri-
to her country home and was taking a general and unyielding, she, after a short time, acknowl- day. Watch the latest developments in the copy-
survey of all styles and makes. In giving her edged she must have misunderstood me, and right situation.
id
)
Peerless
Twin Records
FOR ALL DISC TALKING MACHINES
TWO IN ONE
TWIN
RECORDS
65c Both
alike
sides look
but are
totally different
New Selections Added Monthly. Watch our list, it will pay you.
The New
—
Spr *
Sunburst Diaphni
tension cause the [1
Reproducer, whe I
Indestructible R( 0
The exclusive agency for Columbia products to-day market. The prestige of the company's product is
gives the dealer far more than any other manufac- mounting higher every day. No need to tell you,
turer is in a position to offer. though — every reader of all or any of the leading
DEALERS WAft)
magazines already knows all about it. Don't deceive rights given wh<
It gives you an absolutely complete money-making
line, with no soft spots in it from one end to the other.
yourself —times have changed rapidly during the last represented.
few months, and we have had a -
Machines ranging in price from $20 to $200 — several lot to do with the JOBBERS WANT
changing of them. jobbing rights <|n
distinct styles of both disc and cylinder types ; Double-
The responses to our general advertising of Double-
Disc Records to sell at 65c. to every owner of a disc Write for pari
Disc Records make it clear enough to us that every
machine in your, territory and to the new owners you Phonograph Co. Ik
town is full of disc machine owners who only want to
create yourself ; a magnificent line of Indestructible Tribune Building fJ(
know where Columbia Double-Discs are sold. They
Records to sell to every owner of a cylinder machine
seem to have gotten very rapidly beyond the point of
in your territory and to the new owners you create in
argument, and the huge files of re-orders for Double-
your own store, and a clean-cut, well-established
Disc Records which we have been filling more and
policy of square-deal and protection behind it all,
more promptly during the last two months are proof
eliminating unfair competition and insuring you in-
enough here at headquarters, that any dealer who lets
creasing profits from every month of time and every
the Columbia Double-Disc exclusive agency get by
dollar of money you put into your business.
him, is going to ask himself a little later on why he
You can hardly name a line of business to-day allowed himself to go to sleep at the switch in broad
which offers its local representatives a surer or safer daylight.
ision Repro-
ble Records
Just so you don't get hold of the Indestructible idea This is true when the record is played on any
wrong side up, we want to remind you that the Co- machine, with any ordinary reproducer —and the sap-
elusive selling lumbia Indestructible Record is this minute selling phire point in any reproducer will play Indestructible
: not properly circles around any other cylinder record on the mar- Records all day, year in and year out, without show-
ket—and not merely because of its indestructibility, ing the slightest wear under the microscope. This we
either. guarantee.
usive Columbia
There are plenty of people who own cylinder ma- But with the new Extra-Tension Reproducer, which
loice territory,
chines, and who will soon own cylinder machines, who we provide at $3 retail for application to every make
the Columbia
will buy Indestructible Cylinder records now and here- and type of standard cylinder machine, their tone is
e Department, — simply incomparable. Gravity weight alone in a re-
after because of the indestructible feature alone that's
ork. true enough. It doesn't take them long to see that the producer cannot act quickly enough to bring out all
records are truly indestructible. It is a fact that the sound waves that are in the record. The extra
neither use nor abuse injures them in the slightest de- spring tension on the new Columbia Indestructible
gree, and a record which can be knocked about with- Reproducer carries the reproducer point down into
out injury and which can be played every day for every finest indentation of the record and brings out
years without showing the slightest deterioration of every finest gradation of tone —and that record can
tone, is bound to take hold and take hold hard. But be played with that reproducer, day in and day out,
the one thing that really best holds the Indestructible year in and year out, and without producing the slight-
Record customer, is the clarity and brilliance of the est damage to either the Indestructible Record or to
tone of the record. the reproducer point.
a time, at so
people, for so long little cost, as a
20.00 to $200.00*'
$964; 2 p-kgs., $750; Havre, 105 pkgs., $576; enlarged profits, are evidently satisfied with the clusively, and who claim to own valuable picture
Huelva, 4 pkgs., $138; London, 7 pkgs., $533; outlook. The aim and purpose of the company projection patents likewise, are also reported as
360 pkgs., $6,188; 10 pkgs., $579; Para, 5 pkgs., were efficiently detailed in last month's World. interested.
$156; Port Madryn, 2 pkgs., $151; Progreso, 125 The formation of an opposing or competing com- When the Columbia Phonograph Co., General,
pkgs., $2,127; Puerto Barrios, 2 pkgs., $151; Rio pany was to be expected and has happened. was asked if they desired to make any com-
de Janeiro, 15 pkgs., $340; 24 pkgs., $772; San- In fact, on the same day and at the same ment or,, statement regarding the foregoing they
tiago, 4 pkgs., $180; Singapore, 5 pkgs., $180; place, that the^ Film Service Association held said: "We have given no information regarding
St. Petersburg, 3 pkgs., $262; 24 pkgs., $735; their convention on January 9 at the Hotel Im- this matter to any one for publication, and we
Valparaiso, 12 pkgs., $1,215; Vera Cruz, 76 pkgs., perial, New York, the Independent Film Pro- are not prepared to say anything at the present
$3,009; Vienna, 7 pkgs., $515. tective was organized there also.
Association time, as it would be premature."
JANUARY 30. Headquarters were established at 143 E. 23d
Bergen, 9 pkgs., $460; Berlin, 2 pkgs., $110; street, and a statement was subsequently issued The Watkin Music House, of Dallas, Tex., is
Callao, 2 pkgs., $100; Havana, 82 pkgs., $337; to film renters and exhibitors, in which issue carrying on a great campaign for the Columbia
pkgs., $275; Kobe, 101 pkgs., $5,616; London, 17 was taken with the methods of the Motion Pic- phonograph in the papers throughout the State of
pkgs., $276; 564 pkgs., $6,582; Para, 124 pkgs., ture Patents Co., whose agreement with oper- Texas.
$315; Rio de Janeiro, 6 pkgs., $397; Savanilla,
6 pkgs., $607; Shanghai, 176 pkgs., $6,151; Sin-
gapore, 10 pkgs., $503; Trinidad, 13 pkgs., $703;
Vera Cruz, 68 pkgs.,
Ambala, 3
FEBRUARY
pkgs., $157;
$1,411.
7.
<
^
TRADE IS OPTIMISTIC
\j
So General Sales Manager Dolbeer Reports
After a Trip to Edison Dealers in Canada
and Points Throughout New York State. FOR
1 1 it
F. K. Dolbeer, general sales manager of the
ill!
APPLIED
probably the -plant might be closed down for a prices, either wall or revolving style, with opening to accommodate Blackman Trays. See illustration in advertise-
couple of days to take stock. General Manager ment of Syracuse Wire Works on page 15 of this issue. Write for prices.
1909.
localmanager for the Columbia Phonograph Co.,
and those present were loud in their praise of
—
205 If You'll Remember Me From Chauncey Olcott's
Ragged Robin." Tenor solo by Henry Burr, orch.
accomp.
A Symphony Grand Graphophone furnished the music. I Wish I Had a Girl. Baritone solo by F. C. Stan-
ley orch. accomp.
the music for the new Elks'
the opening of
206 I Used to Be Afraid to Go Home in the Dark
Home in this city, and after the regular meet- NEW PATENT OFFICE RULING. Baritone solo by Arthur Collins, orch. accomp.
Nobody Knows, Nobody Cares (Harris). Tenor solo
ing and initiation ceremonies, the three hundred by Albert Campbell, orch. accomp.
members in attendance were regaled with selec- The Patent Office has issued a ruling to the 207 When I Marry You. Tenor solo by Byron G. Har-
lan, orch. accomp.
tions from grand opera rendered by Bonci, Des- effect that as the use of the names of ex-Presi- Yanklana Rag. Baritone solo by Arthur Collins,
orch. accomp.
208 I'll Remember You ("Girls of Gottenberg"). Peer-
less Quartet, orch. accomp.
Bambazoo. Duet by Collins and Harlan, orch.
Competent Manager Wanted A Card to Jobbers and Dealers
accomp.
209 School Mates. Tonor solo by Byron G. Harlan,
orch. accomp.
Wanted —A competent, hustling manager for a
The Channell Studio will dispose of their en-
Algeria. Northern Military Band.
—
210 Red Wing Intermezzo. Northern Military Band.
retail talking machine store in large Canadian Uncle Josh and the Sailor. Humorous story by
tire stock of photographs of the Talking Ma- Cal. Stewart.
city. Only those who are thoroughly acquainted
with the Victor line need apply. A good oppor- chine Artists, including the rights to make and EDISON PASSES 62D MILESTONE.
tunity for a man with brains and ambition. publish the same and all their original negatives,
At the special request of Thomas A. Edison
Address, giving age, experience, reference and stock, etc., at a price considerably less than in- there was no celebration of his sixty-second
salary expected. Box 402, care of The Talking birthday Thursday. For two years the com-
ventory. This line is a money maker and can
Machine World, 1 Madison avenue, New York. pany's department chiefs and officials have enter-
be taken up by any jobber or dealer; a knowl- tained Mr. Edison at a banquet in Newark, N. J.,
edge of photography is not necessary. For par- which was followed by. an entertainment con-
How to Repair Talking Machines and Phonographs tributed by the artists of the recording labora-
A practical treatise on the "causes and reme- ticulars write
tory and a general jollification ensued. Mr. Edi-
dies," with explicit instructions for repairing
son, who expects to leave for his plantation near
same. Trouble instantly located, easily repaired. THE CHANNELL STUDIO Fort Meyers, Fla., with his family next week, to
Sent post paid on receipt of price, $1.50; to deal-
remain away until May, pleaded his time would
ers, six copies, $6. Frank E. Drake, 4245 Tracy 30 HARRISON ST. EAST ORANGE be taken up so that he could not attend, though
Ave., Kansas City, Mo.
he expressed his appreciation of the invitation.
The Phillips & Buttorff Manufacturing Co., 14th street, New York, have just brought out a
Instead thousand applying for
of several Nashville, Tenn., have greatly increased their most attractive embossed and gold-deco-
line of
licenses second-hand or discontinued
to sell wholesale and retail facilities for handling the rated Easter post cards. These cards are fully
Edison machines only about 500 were issued by Columbia lines. The expansion was made under up to the Levy standard of excellence, and should
the National Phonograph Co. This was a sur- the supervision of T. K. Henderson, the star trav- appeal strongly to the trade. The special offer
prise all around. eler for the wholesale department in New York. made by this firm month's Talking Ma-
in last
chine World of a special ball-bearing rack and
3,000 high-class cards, a complete stock for $25, at-
tracted much attention in the trade, and they
advise early orders that prompt attention may
Sell Wire Racks to the Record Buyer be received.
The "Heise System" 100 and 150 Space Racks — Immensely Popular COWAN OPENS IN RICHMOND, VA.
Canadian Representatives: THE R. S. WILLIAMS & SONS CO., Toronto and Winnipeg Louis Beuhn, of Beuhn Bros., Philadelphia.
Pa., was a visitor in New York recently.
THE TALKING MACHINE WORLD. 57
has been rather quiet generally in the talking ager of the European business of the Columbia littlemore complicated than usual."
machine business goes without saying. The rec- Phonograph Co., but now attached to the New The Wurlitzer Co. have just placed their pat-
ord trade has, however, been up to expectations, York executive offices, was a caller during the ented record album on the market. This album,
and in some cases has actually shown improve- past month. in their opinion, is a satisfactoryway of taking
ment over the month of December. January The Milner Musical Co. say the record trade care of Red Seal records, and they
high-class
shows fine headway over the same month of last made a better showing than did the machine anticipate an immense demand for same, es-
B. Feinberg, of the Universal Talking Machine there will be a great deal of enthusiasm shown
The manager of the Columbia Phonograph Co.,
Co.. was a Wurlitzer visitor this week, and made on the part of the dealers, as much important
S. H. Nichols, says that the January trade was
a visit also with his wife's folks here, the Michel- business will be taken up at this meeting that
most satisfactory to his company, and character-
sons, in Avondale. will interest the trade.
ized the results of the month by saying that:
"We are 'way up in the tree-tops." In short, his Manager Dittrich, of the Wurlitzer Co.'s talk-
force of salesmen have been lifting local trade
ing machine department, expressed his view of GEO. W. LYLE ARRIVES FROM EUROPE.
local trade as follows: "The trade conditions in
out of the mediocre state that has characterized
few months. He added: "The Cincinnati have changed but very little as com- Geo. W. Lyle, general manager of the Colum-
it for the past
month January made a splendid record
of
pared with the latter two months of 1908. The bia Co., who has been abroad since early in
past
for good business. We have done double the talking machine at present seems to be limited January, sailed from New York for Southamp-
same narrow which was con- ton, Eng., February and arrived here on
volume of business of a year ago. We confi- to the circles to it 6, Sat-
fined before Christmas, with a big demand for urday. He was accompanied by his daughter,
dently believe that this improvement will con-
Both the high-class machines and records. The sales of Miss Florence Lyle. He had a highly enjoyable
tinue throughout the entire year.
new records have been stimulated very materially and trip abroad.
wholesale and retail trade show this state of
PARDELL SPECIALTIES
NY bearing the Pardell brand is recognized by Talking Machine dealers throughout the
A article
country as standing for the very best of its kind. In fact the name Pardell is synonymous
with quality.
<ILeading Jobbers throughout the country handle these goods. Order from
your own or write us for the name of one in your vicinity who can supply you.
96-104
THE PARDEE-ELLENBERGER CO.
STATE STREET NEW HAVEN, CONN.
58 THE TALKING MACHINE WORLD.
THE TRADE IN BOSTON. corresponding dates of last year, and that the the trumpet turned right up at the President's
demand for the higher grades is increasing in open balcony.
New Managers at Columbia Co. Store George — much larger proportion than that for the lower- Now and then the visitors caught a word of
P. Metzger a Visitor —
Improvements at priced goods. Victrolas are in good demand. what the President of the Republic was saying,
Eastern Talking Machine Co.'s Store Hallet — There is a very fine window display in the but the conversation consisted chiefly of gestures.
& Davis Piano Co. to Open Victor Depart- store of the Iver Johnson Co. of talking machine Finally one of the correspondents, who thought
—
ment Year Opens Up Well With Oliver Dit- goods. This department has increased very ma- he had caught the word "prohibition," ventured
son Co. —
Iver Johnson Co.'s Fine Window terially since the firm got into the new building. this remark:
Display —
Other News of the Month. The Pike Talking Machine Co. reports a good "Yes, but that doesn't prevent the sale of it in
sale on Columbia Indestructible records, and on the States; they get all they want in spite of
(Special to The Talking Machine World.) all Edison goods. the law."
Boston, Mass., Feb. 10, 1909. A lull had come in the phonograph flow and
There are a trio of new faces at the Colum- the correspondent's words rang clear. President
bia Phonograph Co. warerooms this month. A.
LAUDER VISITS EDISON.
Obaldia smiled wisely and said:
E. Erisman, who was manager of the Toledo I was saying, you have a prohibition
"Yes, as
The "Wizard" Enjoyed the Scotch Humorist's
store, has become New England manager here, in your country that prevents your President
Stories After Which He Sprung a Few Him-
and his brother, F. R. Erisman, will look after
the wholesale trade, while Fred V. Baker, who
self — Meeting Mutually Satisfying. from serving more than two terms."
Naturally, the conversation turned then to the
was with the other two gentlemen at the Toledo phonograph, and Obaldia admitted that he had
Harry Lauder, the Scotch vaudeville enter-
store, assumes charge of the retail branch of the thought seriously two or three times under sim-
tainer, who has contributed a number of his best
business. The advent of this trio of young hus- ilar circumstances of asking the phonograph
selections to the Edison record catalog, was a
tlers will do much toward brightening things up man to turn the horn some other way.
visitor at the Orange works on February 6, and
along the Row. Oscar T. Junge, who has been
regaled Mr. Edison with a choice lot of his best
the New England managerhere for some time,
stories. The "Wizard" enjoyed them immensely, A VISITOR FROM THE SOUTH.
has gone into the wholesale grocery business in
and "came back" with a lot of his own until he
the West* Ernesto Tosi, of San Paulo, Brazil, S. A., who
got at the end of his string, when he asked
George P. Metzger, of the Columbia executive has been traveling in Mexico for the Columbia
Lauder to step over to the "lab.," where he kept
offices, was a caller at the Boston store this week. Phonograph Co., General, with headquarters at
memoranda of a bunch more, which kept the
Business there is reported brisk. their office in the City of Mexico, arrived in New
little comedian in a state of hilarity for another
H. L. Royer, representing the Victor, and Am- York last week. He will join the staff of the
hour. There is no one in the world who enjoys
bassador Scott, of the Edison forces, were vieing export department while here, and after receiv-
a good story more than Mr. Edison, and his favo-
with each other here this week as to which ing instructions from B. N. Burns, the manager,
rite theatrical enjoyment is vaudeville, which he
should get the larger order. will take his departure for Buenos Ayres, A. R.,
attends frequently at the theaters in Newark,
At the Eastern Talking Machine Co., General where he will establish quarters and then travel
N. J., with Mrs. Edison and the family.
Manager Taft has just completed the refitting the entire South American continent for the
of the ladies' parlor, putting in new furnishings, company.
etc.,and he now has one of the best reception THE TALKING MACHINE IN PANAMA.
rooms of this kind in this part of the country.
Mr. Taft says that January of this year was con- Salesrooms Opened Opposite the President's
ANOTHER HEARING IN FAMOUS SUIT.
siderably ahead of last January and that he is Palace and Official Interviews Are Punc-
well pleased with the outlook. He has put in a tuated With Talker Music —
Another Indica-
New
The caseof the New York Phonograph Co.,
York, against the National Phonograph Co.
new line of Music Master horns, and the Victor tion of the Americanizing of the Isthmus.
and others, Orange, N. J., was argued in the
concerts now running are so popular that the
United States Circuit Court of Appeals, New
standing room only sign is in constant service. According to reports from Panama the Isthmus
York City, before Judges Coxe, Noyes and
It was announced on the Row this week that is rapidly becoming Americanized, baseball hav-
Martin, on Tuesday of last week. This suit has
the Hallet & Davis Piano Co. are to open a ing been successfully introduced and a talking
been in the Federal courts for over nine years,
Victor talking machine department as soon as machine store having been opened directly op-
and the present hearing was on reviewing Judge
the alterations on the lower floor are completed. posite President Obaldia's palace. Panama's
Hazel's opinion in the lower court, which fined
They will cater only to the retail trade. chief executive received several visiting corre-
the National Phonograph Co. for contempt of
Manager Cornell, of the M. Steinert & Sons spondents during the visit of President-elect Taft
court, though the decision as a whole favored
Co. talking machine department, has put in some to the Isthmus in a gilded reception room, with
them in many essentials. Decision was reserved.
fine rugs and made his store very attractive. He lemon-colored trimmings. The phonograph was
has now one of the largest retail establishments on the job.
in New England. "Gentlemen, I am pleased to " but that is JONES BROS. OPEN CHAIN OF STORES.
Manager Winkelman, at the Oliver Ditson Co. as far as Obaldia got.
store, states that January of this year, and so — — —
"Grrrrrrrr umpf grrrrr S-ssssure his nay- Seven new Columbia stores have been started
far into February, have been far ahead of the ture was his fayture," went the machine, with in Virginia by Jones Bros., of Richmond, who
have canceled their jobbing arrangements to be-
"ECHO" DISC come dealers. The stores which will handle
STAR
DISK RECORDS
TjflMC — Listen to the Star and you will realize its — Attractive and staple.
tone is clear, loud, musical, not distorted.
DISGOUNTS
VtfFAR — Outlasts any. Made of best materials
TREATMENT We believe in treating our trade
known to record makers. as we would wish to be treated.
QCI CftTlfiAIQ — Every
MM record a gem of perfect
recording, every selection pop-
CUSTOMERS You will
tomers by
make
selling
satisfied
them
cus-
Star
Records.
Order a sample lot if yeu are not already handling. Nothing we can say
is so convincing as trying the actual product.
would like. The general trade for January was that too little care is usually given to this to be misled out of some promised payments
far excess of that for the same period last
in matter. A. D. Herriman, manager of the Milwaukee
year, and was larger than was anticipated, con- A meeting of the members of the Milwaukee branch, took upon himself the role of collector,
sidering the extremely heavy holiday trade. In- Talking Machine Dealers' Association was held braved the elements, the rebuff of debtors and
dications are that the better-priced machines and recently in this city to talk over the proposed brought in the biggest bunch of money ever col-
better class of records are to remain in leading new Wisconsin association. Plans for procedure lected in one day by the Milwaukee store.
demand throughout the present year. This were gone over, and it was decided to Business with the Columbia establishment in
seemed to be the case for the year 1908, and was send out invitations to dealers all over Milwaukee for the month of January was more
a situation that surprised dealers, considering the State asking them to join and call- than satisfactory, and total sales were more than
the financial disturbance. The new February ing their attention to the value of such an
. double those of the corresponding period of a
records are proving to be ready sellers, and indi- organization. State dealers who have been ap- year ago. The new double records and new ma-
cations are that the Columbia double records are proached look upon the project with much favor, chines of the Columbia are working something
to make further strides this month. Sales
still and it is expected that the organization will of a revolution in the Milwaukee business.
Strohber, manufactured by the Smith, Barnes & and indications are that this will materialize ple want a record that will play longer than
Strohber Piano Co. A shipment of new instru- into^one of the largest orders yet received. Ma- two minutes. I believe that the Edison phono-
ments has already arrived and is now on exhibi- chines have been sold in a number of the largest graph will now be in even greater demand than
law offices of the city during the past fortnight. it has in the past."
tion on the main floor of the McGreal establish-
ment. The new venture is something of an ex- "Prospects in the Edison business phonograph
periment with Mr. McGreal, and it is not his in- line are exceptionally good." said J. H. Becker, Jr.
COLLIER'S PAYS TRIBUTE TO TALKER.
tention to push the piano lines very strenuously "I predict that all of the up jto-date business houses
at the present time. of the city will be using the machine within the In Recent Issue Weil-Known Weekly Dwells
There are few places in Milwaukee that have next two years. Several business men have told Upon Grand Opera and the Talking Machine
not been invaded by Lawrence McGreal and me that the machine means a saving of at least in Its Editorial Columns,
some style of his talking machines. The latest 30 per cent, in letter-writing, to say nothing of
"stunt" of the enterprising jobber and retailer the resulting convenience." We are so used to having the daily press and
was to give two Victor-Victrola concerts at the H. A. Gray, of the Rudolph Wurlitzer Co., of the magazines treat the talking machine as a
Milwaukee county jail. The first concert on Chicago, called upon the Milwaukee trade last subject for jest that it is quite a relief to find
Sunday afternoon was so much appreciated by week. at least one general publication which fully
the prisoners that County Sheriff H. B. Franke Charles H. Iddings, former manager of the •
A Business "Because"
the Dealers of Michigan, Northern Ohio, and Northern Indiana, we
To
home in the United States. Those who imagine
this to be mere fashion fail to account for the
amount of superior instrumental music that
is constantly increasing. In truth, led by the
German element in the population, and by a
•I
send a solicitation for business on the plain business basis of giving the best few enterprising citizens, like Major Higginson,
possible service. the average well-to-do American in many towns
is now fond of music. In the Metropolitan and
€[ We. are safe in the statement that we can fill your orders immediately on
Manhattan Opera Houses the genuine love of
receipt; that we can ship goods you the same day in which we receive
to
the art is by no means confined to the upper
your order. We know we carry the most complete lines known to the
galleries. Jeers at the plutocracy are tempting,
jobbing trade. It is an exceedingly rare occasion when we are "out" of
because so certain of applause. The open-mind-
anything.
edness of American plutocracy, however, is in
You may send your orders to us by mail, or wire, or give them over the
<fl
no small degree responsible for the flourishing
Long Distance Telephone, at our expense, and you will find us just as prompt of architecture and music in this country, as
in attending to your wants as we claim to be. both of those arts have drawn their material
support in large measure from the rich. In no
C| Another thing; in every line our goods are new. are abreast of our We other land is architecture in a sounder state. In
business every minute. As soon as anything new presents itself, we have it. music, of course, Germany outbalances the
1909 is going to be, we believe, a good year and so every dealer should world, but we are coming so to love the art
•J
stock up well— not only be prepared for trade that comes but go after it and that we may fairly hope one day to produce
come to us to supply the goods. some of it ourselves. Our fathers and mothers,
who read 'Festus,' found there the statement
that:
'Music tells no truths.'
ural law, thousands can purchase in our day? with the same period a year ago. An improving
Modern science has made real what ancient
magic dreamed. Seven-league boots were im-
activity is noted a'.l through the territory, and
it is expected to increase from now on.
WE'RE HERE be^se
aginery, but the twentieth century express is in
action and the airship is at hand. What have
fairy stories ever conceived more dramatic than
O. A. Gressing, manager of the St. Louis
Talking Machine
January showed
Co.,
a
states that the
very considerable increase
month of WE'RE HERE
to carry the voice for a thousand miles? Did it Mr. Gressing recently returned
occur to them to throw into the air a message on
one continent and deliver it, instantly and in
over last year.
from a trip to Memphis, Little Rock and other BECAUSE
safety, at an appointed spot across the ocean?
points in the South and reports conditions in
that part of the country as being the best they
We the greatest Talk-
sell
In the field of industry and convenience, science have been in years. This company occupied a ing Machine in the World.
is shown as the modern necromancer by the lo- booth at the Missouri State Retail Hardware
comotive, the telephone, the wireless telegram.
Among the arts, music is the first in which the
Dealers' Association Exhibition held here re- BECAUSE
same mystic sorcerer puts forth marvels not less
cently, and a number of very gratifying orders
were hooked. The exhibit was in charge of Mr.
We are specialists and ex-
brilliant and surprising." Cummins, ably assisted by Mr. Bird. L. A. pert Distributors and devote
Cummins, traveler for this concern, is on a trip all our time, talents and
AUXETOPHONES FOR HOTELS. through central Missouri, and H. F. Harrison,
also traveler, is on a trip through Tennessee and energies to the Victor line.
Both the Ten Eyck and Keeler's hotels in Al-
bany, N. Y., have used Auxetophones for some
Arkansas.
Theodore Pelton, a repair man and Auxeto- BECAUSE
time past, and the guests of these hostelries have
declared themselves decidedly pleased at the inno-
phone expert of the St. Louis Talking Machine We have been able to give
vation, it being not unusual to have vocal or in-
Co., was taken sudden'y ill recently with an
attack of cerebro-spinal meningitis. He was re-
youWHAT you WANT
strumental soloists to accompany the machines
on occasions. It is now announced that another
moved to a hospital,
erations his condition
and now after several
considered very serious.
op- WHEN you WANT it.
BECAUSE
Talking Machine Dealers' Association was held
S. Murray. This concern moved to S01, 802 and
They are satisfied that by
at the Revere House, in this city, many dealers
being present for the first time. Plans were out- 803 Wainwright building on February 1 from hitching their wagon to a
their former quarters in the Pierce building.
lined for the further development of the associa- "live wire" their "business
tion. It was decided to have a banquet in Boston
The Thiebes-Stierlin Music Co. are making al-
—
Trade Steady and Strong George N. Nisbett work in connection with the removal of the whole- rooms customers, he decided that he was
full of
to be Manager of Mexican National Phono- sale talking machine stock from 338 Wabash ave- suffering from a condition of mind and that the
graph Co. —
A. D. Geissler's Success Harry — nue to the third floor of the Wurlitzer building, business was there to the man who saw it."
Berger "On the Road" —
Wurlitzer Depart- 266 Wabash avenue. This is made possible by E. B. Sues, of the Victor traveling staff, was a
ment Enlarged and Improved Lyon & — the occupancy by the Wurlitzers of practically Chicago visitor the other day.
Healy's View of Conditions —
F. A. Scheuber the entire building upon the expiration of leases F. A. Scheuber, of the Scheuber Drug Co., of
Signs Large Contract With Columbia Co. of tenants. It not only gives greatly increased Livingston, Mont., who commenced jobbing Co-
The "Cabinet That Matches" New Disc — space to the wholesale stock, but also adds to lumbia goods a year ago, was in Chicago the
Record Cleaner on the Market Salter Mfg. — the convenience in filling orders in every way, other day and signed an exceptionally large con-
Co.'s Disc Cabinets Popular — Fibre Needles especially in combining shipments with those of tract with western wholesale manager E.C. Plume.
for New Zealand —Talking Machines Again small goods, which occupy increased quarters on The company are now the exclusive jobbers for
on Stage — D. & R. Record Co. Incorporated the fourth floor. Downstairs in the retail de- Montana, Wyoming and the two Dakotas. Mr.
— How A. V. Chandler Finds Conditions. partment a new system of record shelving for Scheuber was accompanied by his brother-in-law,
A. J. Kunde, who recently opened an exclusive
the Victor stock has been installed, which en-
(Sr ocial tn The Talking Machine World.) ables the records to be placed flat instead of ver- Columbia store in Milwaukee. Mr. Plume re-
Chicago, 111., Feb. 8, 1909. tically as heretofore.Hereafter all records will turned to-day from a flying trip to Ottumwa, la.,
The underlying tone of the trade at the pres- not only be handled in envelopes but will be to see the Arnold Jewelry & Music Co., the Co-
ent time is one of decided strength. Trade with sealed with the exception of one record of each lumbia jobbers. He found things moving in fine
the jobbers after the holidays and up until about number used This in-
for demonstration only. shape and the double disc records in splendid
the 15th of January was inactive, but since then sures fresh records for tne customers. Mr. Sie- demand.
there has been a good, normal buying movement, mon says that January trade was ahead of a Mr. Rudderow, one of the Victor factory ex-
and as a rule orders from country dealers are year ago, and that he considers the outlook de- perts, is visiting the local jobbers.
reported as of good volume in the aggregate and cidedly better. The presentation of new ideas in a forceful and
of an individual character calculated to show "Our business has given us some surprises very artistic manner is found in the new wrin-
that dealers' stocks are low, that they are doing since the first of the year," said C. E. Goodwin, kles advertisement of the Talking Machine Co.
business, and have confidence in the future. Feb- manager of the talking machine department of in this issue. The "cabinet that matches" is a
ruary has opened up in a strong way, both as to Lyon & Healy. "Early in January trade was modern price "edition de luxe" that has come to
record and machine orders. somewhat quiet, but it increased in volume, and stay. The idea of providing a cabinet to exactly
George N. Nisbett returned from the East on the month wound up with the biggest city busi- match every type of Victor machines and make
the 17th of last month, where he had been post- ness we have ever had in the first month of the machine and cabinet seem a harmonious whole,
ing up at the foreign department of the Na'ional year. Country orders are coming in in substan- is a good one, and the dealer is finding it so.
Phonograph Co., preparatory to accepting the tial and the outlook I consider very
volume, The company's new combination order book and
position of manager of the Mexican National bright. During the panic the talking machine catalog is certainly appreciated by the trade, and
Phonograph Co.,Mexico City, which controls
of business was hit badly, largely because it was the eight out of every ten of orders now being re-
the Edison business in Mexico. For a week he first thing that the dealer could curtail his efforts ceived are made out in the duplicate order blanks
was feted by his friends both in and out of the on. Those who held on maintained their faith supplied with the catalog.
trade, and left on the 23d for his new field of in the stability of the trade, did not relax their C. F. Baer, manager of the Chicago office of
labor. He went via Kansas City, where he spent efforts, but advertised and pushed energetically, the Columbia Phonograph Co., says that January
several days with relatives, and also expected did a remarkably good business. They infected was not only ahead of January of a year ago
making other stops, so that he is probably only the public with their own confidence, and where but actually showed an increase over last No-
arrived in the city of the Aztecs this week. There people had money the aggressive talking ma- vember, although, of course, falling behind the
are few men in the trade that have a better all- chine dealer got it, and he is getting it to-day December holiday business. "The double-faced
around equipment than Mr. Nisbett, and he has in increased volume as conditions improve. We and indestructible record is a combination that
elements of personal popularity which are bound know that the outward evidence of our faith in people can't get away from," said Mr. Baer, "and
to win him friends anywhere. He is an Edison the business, as shown by the expenditure in fit- the way Columbia dealers are increasing in this
man from the word go. For six years he was ting up our new talking machine department, territory is remarkable. An encouraging fact is
with the Chicago office of the National Phono- has had a material effect on our customers. An the manner in which collections have improved.
graph Co., first as assistant manager and after- eastern music dealer came in here the other day Our wholesale collections equaled our sales in
ward as manager up to the time of the discon- and said that he thought that the talking ma- January."
tinuance of the office in 1906, when he went with chine business was on its decline. After he had B. J. Deusler, formerly manager of the Fort
Babson Bros., inaugurating their wholesale Edi- seen our department and our numerous record Wayne branch of the Columbia Phonograph Co.,
son department, and resigning in December last.
His return to the National Co. in so important a
capacity is certainly a tribute to his worth, and
he is followed by many and sincere congratula- A NOTABLE
tions.
It is just three years ago this week since
Arthur D. Geissler assumed the management of
The Economy Racks INNOVATION
STRINGS
OUR "PURETONE" VIOLIN STRINGS
Dealers desiring a thoroughly reliable Popular-Priced Violin String will
W find it distinctly to their advantage to keep their stock well supplied with our
R 24.
24.
E, 4 Lengths, Transparent and Polished, Fine Quality
A, 2.y2 Lengths, Transparent and Polished, Fine Quality
D, 2.y2 Lengths, Transparent and Polished, Fine Quality
List Price.
Per Bundle
of 30 Strings.
$4-25
4.25
24. 5.25
T These Strings have been the favorite of the public for nearly forty years.
Hundreds of thousands of bundles have been sold and from all sides the verdict
has been, "There is nothing to approach them at the price in the market." The
name "Cremona" is derived from the little village of Cremona, which was the
home of the great masters of the art of Violin making. Dealers will find that
No.
30. E, 4
IN PAPER BOXES
List Price
Per Bundle
of 30 Strings.
Lengths, Transparent and Polished, Fine Quality, in envelopes. $5. 25
30. A, 23/2 Lengths, Transparent and Polished, Fine Quality, in envelopes. 5.25
30. D, 2,y2 Lengths, Transparent and Polished, Fine Quality, in envelopes. 6.88
T These strings are noted for their durability and are used exclusively in
thousands of orchestras. They give more than ordinary satisfaction and their
prestige grows with every year.
Can be furnished in half bundles if desired.
List Price.
CHICAGO
THE TALKING MACHINE WORLD. 65
has bought the business and is running it as an tory at last, although the capital did seem some- those dealers who have not studied this phase of
exclusive Columbia store. what inadequate. The incorporators seemed in- the situation;
The Record Sweeper Co., of Highland Park, clined to throw an air of mystery about it, re- "I cannot afford to sell goods on instalments,"
111., have put on the market a very handy little ferring inquiries to an attorney who was equally or "instalment sales take so much capital that I
device for automatically cleaning the disc rec- mum. It was finally discovered, however, that cannot do business that way," are remarks that
ords. It attaches instantly to the needle arm of the company simply intend to operate along pre- dealers are often heard to make. And with such
the Victor machines and cleans the record while mium lines, . putting out a special label record remarks they dismiss the subject as if there
it is playing. The claim is made that it not and disc machines made in the East. was nothing more to be said about it. They
only polishes the surface of the record, but digs A. V. Chandler, the Chicago Edison represen- realize that much additional business might be
the dirt out of the grooves. tative, who recently had the State of Illinois had if they could sell on instalments, but it
The Salter Mfg. Co., of Chicago, are having an added to his territory, has just returned from a never occurs to them to investigate further. It
excellent demand on their new disc record cabi- three weeks' trip through the State. When he has never been the policy of the National Phono-
nets, which have been fully described in this reached East St. Louis he ran over to the Mis- graph Co. to strenuously urge dealers to sell
paper. The idea of providing a compartment for souri metropolis, and in company with August H. goods in this way, and it is not our intention to
each record and lining each shelf with soft green Kloehr, the National's Missouri representative, do so in this article. What is said here is more
felt, thus preventing the records, whether single called socially on the Conroy Piano Co., Silver- for information than otherwise.
or double-faced, from being scratched, has ap- stone Talking Machine Co., and the Korber-Bren- When instalment sales are made in accordance
pealed very strongly to the trade. The company ner Music Co., all of whom express themselves with a few simple rules it is a better way of
issue a catalog describing fully both these cabi- as well satisfied with present business. He speaks selling Edison phonographs and records than
nets and their new type of cylinder cabinets. enthusiastically regarding the Korber-Brenner's for spot cash, and it is a better way of doing
D. M. Ravenskilde, of Caberry, 111., has just fine quarters on Washington avenue. "The
new business in small places than in large cities.
issued a new circular descriptive of the Ravens- whom I visited are, on the whole,
Illinois dealers Both of these statements may sound ridiculous to
kilde talking machine starter, a distinctive nov- pretty well satisfied with business," said Mr. dealers in small places, but they are reasonable
elty of Mr. Ravenskilde's own invention which is Chandler. "Reports varying from fair to good. and practicable.
meeting with gratifying demand. The real aggressive dealers have absolutely no It is a better plan, because the more times a
F. D. Hall, president of the B. Fibre Mfg. &H. complaint to make and find themselves fully phonograph customer can be induced to enter a
Co., has a pretty substantial geographical knowl- occupied in taking care of the demand they dealer's store, the more records he can be in-
edge, but he received inquiries the other day on create. At Areola, 111., Edward W. Hall, an Edi- duced to buy, and if he has bought his phono-
sizable jobbing quantities of the fiber needle from son dealer, has sold over 50 'Triumph' phono- graph on instalments he will be required by the
points in New Zealand which he had never heard graphs in the three years since he qualified, be- terms of his lease to pay a visit once a week
of before. The wooden needle is meeting with sides an excellent trade on the other types. This until the payments are completed. It is easier
an excellent demand in Europe and other quar- is rather an exceptional record in a town the size and safer to do an instalment business in small
ters of the globe, as well as in these United of Areola. Mr. Hall's combination of lines is places than in large cities, because in the former
States, where it is making encouraging headway. somewhat unusual, as he has been in the agricul- everyone is known to the dealer, or his standing
R. H. Jones, patentee and sole manufacturer of tural implement business in Areola for 38 years. can be easily ascertained, something quite diffi-
the Economy disc record rack, reports an increas- Beginning with the 18th, he gives his annual re- cult in cities.
ing demand for his simple and inexpensive device. ception to the farmers from the surrounding There is nothing unbusinesslike and little un-
They are particularly adapted for the new double- country, ending up with a banquet." Mr. Chan- certainty about instalment sales. Properly con-
faced records. dler says that the dealers all are now getting ducted the losses from them are smaller than
In the "Golden G-irl," a new musical comedy Amberol goods as they need them, and that they from the ordinary credit sales. Those who make
which is shortly to make its. appearance at the a^so speak highly of the recent issues of two- a success of the business do not sell on instal-
La Salle Theater, a pivotal situation occurs when minute Edison records, characterized as better ments to Tom, Dick and Harry, as' many sup-
two bands, supposed to be approaching "each than ever. pose who have not looked into the plan. They
other, one playing "Dixie" and the other "March- B. Feinberg spent several days in Chicago this make a careful investigation into the standing
ing Through Georgia," give the cue to a couple week, his first trip west since his return to the of the prospective purchaser, and unless his
of bellicose colonels for a disastrous mix-up. Universal Talking Machine Co. He is calling record is good he does hot get a machine. If he
Two Twentieth Century graphophones, located' in on the principal jobbers throughout the country. is regularly employed, is well spoken of by his
opposite wings, will be depended upon for the W. H. Prestinary, who for the past year has employers and neighbors and has good habits,
band effects. In this connection it is especially presided over the phonographic language course he is a good risk, for not one out of every hun-
interesting to learn that Winona Winter, a- star and Edison retail department at Lyon & Healy's, dred such men will fail to meet his obligations.
of the "Golden Girl," is a distant relative of E. C. has resigned and will leave next week for the
Plume, of the Columbia Co. City of Mexico, where he expects to locate with
Theodore F. Bentel, secretary and treasurer of
the Hawthorne & Sheble Mfg. Co., spent several
a view of representing United States manufac-
turers in different lines in the sister republic.
TWO MISSING LINKS
days in Chicago recently and visited the trade Mr. Prestinary is a native Spaniard and a man
with the company's local representative, Harry K. of distinguished accomplishments, and will un-
Tilt. It is understood that some very desirable questionably make good in his new field. A. R. "TPI ThisSUP- is
new western jobbers for Star machines and rec- Simpson, who has been one of Joe Vasey's as- POSED be the
to
ords have recently been established. sistants, is Mr. Prestinary's successor. Missing Link be-
W. C. Fuhri, district manager of the Columbia Davidson Bros., proprietors of the Talking Ma-
tween Man and
Phonograph Co., is expected home Monday from chine Shop, at 169 Michigan avenue, have reason
Louis, Kansas City, to be pleased with the way business is developing
Monkey.
a trip which included St.
Memphis and New Orleans. with them. "Of course we have no standard by
The Western Talking Machine & Supply Co., which to make comparisons," said George David-
Frank Dilbahner, proprietor, has moved from son, "but the amount of high-grade business we
This New All-Metal Ball-Joint Horn
6 Madison street to larger quarters at 124 East are getting here is certainly encouraging." Four
Connection is BEYOND A DOUBT the
Ohio street. Victrolas were sold last week. A handsome dis-
"cabinet that
Missing Link between the Phonograph and
Amongthe visitors at the Talking Machine Co. play of various styles of the
Horn.
the pas.t twoweeks were William J. Voss, of the matches" attracts a great deal ot attention.
Voss Phonograph Co., Appleton, Wis.; Mr. Griggs, Max Landay, of the Talking Machine Supply IT'S ALL IN
Jr., manager of the talking machine department Co., of New York, called on the local jobbers this
THE BALL
of Knight-Locke Music Co., Denver, Col.;
the week. From here he went to Milwaukee and
G. L. Ware, Barry, 111., and G. E. Trilling, of the Minneapolis, from whence he intended proceeding
Trilling Hardware Co., Menasha, Wis. to Kansas City, and home via St. Louis, Cincin-
Marion Dorian, of the executive office of the nati, and other points.
Columbia Phonograph Co., was a visitor at the
Chicago headquarters this week. He is on a gen-
VALUE OF INSTALMENT SALES.
eral trip to the Columbia offices, which will
probably take him to the Coast.
"TIZ=IT"
Article in Edison Phonograph Monthly Points
Lorin Leeds, of Leeds & Catlin, and W. L. Eck- (TRADE NAME)
Out How Time Sales Mean Larger Business
hardt, of the Outlet Co., New "iork, made a fly-
and Profits With Comparatively Small Actual Retails at 50 Cents. Regular Discounts
ing trip to Chicago a week ago.
Investment —
Uncertainty of Credit Elimi-
Tn thatcannotbesu PP lied b y their
The D. & R. Record Co., of Chicago,
corporated last month with a capital stock of
was in-
nated by Careful Investigation Some Inter-— Iv flpalorc
IFvdlCl Sf jobber, we will send this new
PREPAID, at $3.60.
esting Figures Back Up Statements. connection in 1 dozen lots,
$10,000, "for the purpose of manufacturing and
dealing in musical instruments, phonographs, Kreiling & Company
etc." The item which appeared in the list of in- This very excellent article on how business Inventors and Sole Manufacturers
corporations in the dailies aroused considerable may be developed by instalment sales is taken North 40th Ave. and Le Moyne St.
curiosity for a time and caused those who noticed from The Edison Phonograph Monthly, and is CHICAGO, U. S. A.
it to wonder whether Chicago was to have a fac- worthy of the very careful consideration of
—
Let us suppose that a dealer in a small town Capital invested $39.00 turned the whole amount, with a cold note, that
Aug. 7. Cost of 14th machine, less first paym't 15.00
wants to try out the plan of selling on instal- "The $40,000 you made by disobeying our in-
$54.00
ments and in a limited way. He needs first a Less 2 weeks' paym'ts on 13 machs. out 26.00 structions is not ours, but yours. Take it. Mr.
blank form of lease. This should be one drawn Blank, your successor, sails for New Orleans to-
Capital invested $28.00
in conformity with the laws of his State. If 21. Cost of 15th machine, less first paym't 15.00
such a form cannot be had in his own town, his $43.00 HOW HEINDL SUCCEEDED.
jobber will get supply for him. He next wants Less 2 weeks' paym'ts on 14 machs. out 28.00
a simple system for keeping track of the weekly Capital invested $15.00 Grit and Pluck Backed by Acquired Ability
payments. Since he is only going to try out the
Sept. 4. Cost of 16th mach., less first paym't. 15.00 Lands Mr. Heindl in High Places Manager —
plan in a small way, he needs only the simplest $30.00 of Porch Bros. Graphophone Department.
Less 2 weeks' paym'ts on 15 machs. out 30.00
system. A leaf in a blank book, with a column
Capital invested $00.00 That the graphophone business is full of men
marked for each payment and having the date 18. Two weeks' paym'ts on 15 machs. out. 30.00 conspicuous for their grit and pluck in over-
at the top is all that is necessary. He has Cost of 17th mach., less first paym't. 15.00
coming business obstacles is proverbial. In illus-
found a customer whom he is satisfied is all Profit $15.00
Oct. 2. Two weeks' paym'ts on 15 machs. out. 30.00 tration of this a brief sketch of the career of
right, and he is ready for the try-out. The
Anton Heindl, of Johnstown, Pa., should prove
customer intends buying a standard machine at $45.00
Cost of 18th mach., less first paym't. 15.00 inspiring to every man connected with the in-
$30. This costs the dealer $18. It is cus-
Profit $20.00 dustry.
tomary to require the purchaser to make a first
This table shows that when fifteen machines It was about fifteen years ago that Mr. Heindl
payment of ait least $3, so that when the deal
have been sold the dealer has had his entire
has been made
dealer has $15 capital in-
the
capital returned to him, and thereafter has a
vested. It customary to expect a pur-
is also
constantly increasing income as long as he con-
chaser to buy a half-dozen records or more and
tinues the plan. Then think of the record busi-
pay cash for them. If the weekly payments
ness to be had from the weekly calls of fifteen
are $1 the dealer will get his capital back in
instalment customers. With double the capital
fifteen weeks, and the payments thereafter are
one Standard machine could be sold every week.
profit. For twenty-seven weeks the purchaser
The dealer of limited capital and skeptical about
calls at least once a week, and it is not difficult
instalment sales should limit his instalment sales
to sell him one or more records each time he
to one in two weeks, until he is convinced and
comes in. It is a safe guess that in twenty-
has the capital necessary to swing a larger num-
seven weeks he will buy at least four dozen
ber. Even if a dealer has no capital of his own,
records, a profit of $7.20 to the
representing
but has a good reputation, he will have no diffi-
dealer. In this way
the total purchases will
culty in getting his bank to advance the money
—
reach $46.80 more than they would on a cash
and take the leases as security.
sale —
netting the dealer a profit of $19.20.
The foregoing has been presented for the
But no enterprising dealer would stop with benefit of the dealer who has not believed in in-
one such sale. The following table has been pre-
stalment sales. To him, therefore, such sales will
pared to show that a sale of this kind can be
be in addition to his usual cash business and
made once every two weeks on a total invest- consequently just so much additional profit.
ment of $64, and it will not reach even that sum
until seven sales have been made. For con-
venience this table has been based upon the sale
THE ROTHSCHILD WAY.
of Standard phonographs only, and it is being
supposed that the first sale was made on Feb-
A New Orleans man said the other day of the
great house of the Rothschilds:
ruary 6:
Cost of 1st machine $18.00
"The Rothschilds push their strictness to the
Feb. 6.
Less 1st payment 3.00 point of eccentricity.They once had for agent ANTON HEINDL.
Capital invested $15.00 in New Orleans a fine fellow. They telegraphed
landed, one blustry winter morning, at the rail-
20. Cost of 2d machine, less 1st payment. 15.00 to this agent at a certain season to sell their
way station in Portage, Pa. He had not one
$30.00 cotton holdings, but he knew the price would go
Less 2 weeks' payment on 1st machine 2.00 cent to rub against another, but that did not
$28.00
dismay him. He had other things just as good
Capital invested
Mar. 6. Cost of 3d machine, less first payment 15.00 courage and an unlimited capacity for hard work.
$43.00 And so, at the age of sixteen, he took up the
Less 2 weeks' paym'ts on 2 machs. out 4.00 Edison Jobber arduous duties and dangers of a coal miner's ex-
Capital invested $39.00 istence. An him his
accident, that almost cost
20. Cost of 4th machine, less first paymt. 15.00
life, work in the mines, de-
after five years of
$75.00
Wire the store.
Mr. Heindl's entry into the talking machine
Less 2 weeks' paym'ts on 6 machs. out 12.00
$78.00
Racks Columbia graphophone and record business in
Less 2 weeks' pay'mts on 7 machs. out 14.00 Johnstown. He has enjoyed continuous and uni-
29.
Capital invested
Cost of 9th machine, less
$64.00
paym't. 15.00
RECORD CABINETS versal popularity among his trade, and the pro-
first gressive spirit so conspicuous in his career so
$79.00
Less 2 weeks' paym'ts on 8 machs. out 16.00
for
SPRINGS makes and machines
far renders certain a continuance of the esteem
in which his patrons hold him.
Capital invested $63.00 all size
His connection with the Columbia Phonograph
June 12. Cost of 10th machine, less first paym't 15.00
Co., however, proved to be merely another step-
$78.00
Stereopticons, Post Card Projectors
ping stone, as Mr. Heindl nas just been made
Less 2 weeks' paym'ts on 9 machs. out 18.00 and Moving Picture Machines
manager of the graphophone department of all
Capital invested $60.00
26. Cost of 11th machine, less paym't 15.00 the four stores owned and operated by Porch
first
$75.00
Less 2 weeks' paymt's on 10 machs. out 20.00
JAMES I. LYONS Bros., exclusive Columbia dealers in Johnstown.
With such a hustler as Mr. Heindl in charge, it
Capital invested $55.00
265 Fifth Avenue is certain that the sale of Columbia graphophones
July 10. Cost of 12th machine, less first paym't 15.00
CHICAGO and records will assume proportions not seen
$70.00 before in that vicinity.
THE TALKING MACHINE WORLD. 67
pany have installed a piano and are demonstrat- Business is moving along prosperously at the
THE TRADE IN CLEVELAND.
ing the new system of music teaching just copy- May Co. Mr. McNulty, manager, said trade had
Trade Continues Good Strong Demand for— righted by the Anylitic Music Co., of this city. been very satisfactory throughout January, hav-
Higher Priced Machines and Records Max — C. S. Bourgeois, manager of the new Inter- ing made sales of a large number of machines
—
Landay a Visitor An Educated Dog How — national Talking Machine Co., said: "Business and scores of records. He stated there was a
Various Dealers Find Conditions Moving — is very good indeed, both in machines and gradual improvement in business generally,
Picture Combination Formed With Head- records. The Columbia indestructible cylinder manifest by the increasing calls and larger
quarters in Cleveland —
Plans to Systemize records commend themselves and the
to patrons, number of records selected. He thinks this will
Distribution of Films —
Didn't Want "Second- demand for these, and double disc
also the be one of the most prosperous periods in the
—
Hand" Records' Other Trade Happenings of records, is daily increasing. We have done ex- history of the talking machine business.
Interest During the Month. ceptionally well since starting in business two The rebuilding and remodeling of the Bailey
months ago. We have secured a number of per- Co.'s building is inconveniencing the quarters of
( The Talking Machine « uri<i.
special to i
manent customers and our business is daily in- the talking machine department, but the busi-
Cleveland, O., Feb. 8, 1909. Included in a number of sales of
creasing. ness, though transferred, is moving along suc-
Indications of improvement in trade conditions various priced machines in January were two cessfully. Mr. Friedlander, manager, said busi-
are noted all along the line, as we'.l as in talk- Symphony grands, with a complement of grand ness was very good in January, as it also is at
ing machines as in most other kinds of busi- opera discs." the present time. He said sales of records was
ness. Trade during the past month in Cleveland Mr. Robbins, of B. L. Robbins & Co., The Ar- fine, and that the Amberols were proving great
and vicinity has continued good. To a large cade Talking Machine Store, said that since sellers. The company gave an Auxetophone
extent the talking machine business at present their removal to the new store there had been entertainment recently at the Chamber of Com-
is strengthened by the higher-priced and more a decided increase in business. "Having more merce on the occasion of a banquet.
dependable trade of the wealthier class of buy- space and separate demonstrating rooms," said For the alleged purpose of manufacturing and
ers, but is not entirely confined to the Euclid Mr. Robbins, "for the accommodation of Victor systematizing the handling of films throughout
avenue and Euclid Heights denizens. The and Edison customers proves to be of great ad- the country a combination of independent mov-
tradesmen and mechanics are again buying and vantage. Our January sales of the higher grade ing picture exchange men, capitalized at half a
daily enlarging their repertoire of records and machines, including several Victrolas, was flue. million, with headquarters in Cleveland, has
exchanging for the better grade of machines. There an excellent demand for records,
is in- been launched. The new company incorporated
There are rumors of changes and consolidations cluding the Amberol and Red Seal." as the Kinemetograph Educational Film
Co. has
soon to take place, but nothing definite has been Edna A. Rankin, manager of the Victor and established its main with allied
office here,
made public. Edison Talking Machine Co., 27 The Taylor Ar- branches in New York, Chicago and St. Louis.
Max Landay, manager of the Talking Machine cade, is doing nicely. She has made sales of Its territory contemplates covering hundreds of
Supply Fifth avenue, New York, was
Co., 400 many high-priced machines, including Victrolas moving picture shows throughout the country.
in the city January 29 visiting the talking ma- one a Louis XV. Victor Victrola to an old ac- — Robert E. McKisson, ex-Mayor of Cleveland,
chine dealers. He said he found business very quaintance in New York City, Mr. A. S. White. is counsel for the new corporation. In discuss-
satisfactory in the territory he had visited.
Luretta Byrnes, manager of the talking ma- ing some of its plans, he said: "The moving
An effort on the part of some of the city offi-
chine department of Brown Bros., said business picture business, so far as the exchange of films
cials to prohibit the operation of moving picture was very good. "Our trade in January," she is concerned, has been in chaotic condition. Of
shows on Sunday resulted in the reference of said, "was fine. We sold a number of the BI course, the business is a new one, unorganized
the ordinance to the council committee on judi- Columbia machines, as well as a number of the and growing with great strides. Each exchange
cfary, who have pigeon-holed it. cheaper grades." The company handle the Co- has been placing all the films it could, regard-
The familiar little Camden dog "listening to lumbia machines and double disc records exclu- This new corporation
less of any general plan.
the voice of his master" now has a chum in sively. plans to have each city grouped, so that the
Brownie, a pet dog belonging to Mrs. George H. E. McMillen has a large clientage, covering shows it supplies will get the newest films and
Davis, of Zanesville, "listening to the voice of the entire field of musical instruments. "Our possess them exclusively. They will not have to
her mistress." Mrs. Davis has a sister who December business in the talking machine de- use the films that another house is using con-
liv.es several blocks from the Davis home, and partment," said Mr. McMillen, "was more than temporaneously, or that were used a week be-
the dog is in the habit, like her mistress, of double that of December, 1907, the increase com- fore. Their films, after being used, will be sent
visitingbetween the two homes. A few days ing almost entirely from larger sales of Vic- on the circuit.
to other cities
ago Mrs. Davis called up the home of her sister Our January business was good in Vic-
trolas. "Plans for the organization of the new con-
and asked her to send the dog home. trolas and records, but rather quiet in other ma- cern have been under way for some time. It
"Why, Maud, how in the world can I?" came chines. Prospects are unquestionably good for has now been incorporated at $500,000 and es-
the reply. a prosperous year's business." tablished offices here. It includes some of the
"Just hold the receiver to her ear," said Mrs. The Hacter Jewelry 5372 Clair avenue,
Co., St. present film exchanges now operating, and will
Davis. are operating a talking machine department, and produce some of its own films of improved fire-
When Brownie's ear came in contact with the are doing a fine business in this line. They re- proof construction, and will also buy, rent and
receiver she heard the words of her mistress, port excellent sales of the Victor January import others."
"Come home, Brownie, I've got a nice piece of records. Talking machine dealers experience many
cake for you." With a yelp of delight Brownie
dashed for the street and was soon barking for
admittance at the door of her own home.
T. H. Towell, president of the Eclipse Musical
Co., stated that business during January was
fine, especially the latter half of the month.
days ago and, after she had listened to the conditions arising, and to-day their product has not regretted.
demonstration of twelve records, said: "I'll take won a big measure of favor and their business Stockton (Cal.) is probacy the heaviest suf-
that last one." The attendant proceeded to wrap has grown and expanded to such an extent that ferer, as a result of the floods caused by the
it up for her. She stopped him. "I don't want they are certainly recognized as big factors in rains, which were the heaviest witnessed for
that one. I want one that hasn't been played. the trade. some years. It has been necessary to use boats
You don't sell those that have been played, do To-day the Hawthorne & Sheble Manufacturing for transportation, and the talking machine
you?" Informed that he did. "Well," said she, Co. have four distinct factories, wherein they dealer of Venice would have learned a thing or
"this is the last record I'll ever buy here. I employ hundreds of people. Their plant is self- two in selling goods had he chanced to see the
don't propose to have any second-hand goods contained, even to operating their own iron dealers of Stockton at their daily tasks. Regard-
worked off on me." The attendant said he tried foundry, and each intricate part entering into less of the weather conditions, business has been
to explain, but she choked him off by asserting their product is made in their own factories good, and in all of the excitement a new store
he was an "unregenerated swindler," and that under their supervision and direction. They are has been opened by Marin & Co., which is a hand-
he had better try two weeks of Christlike life. at present marketing fifteen distinct types of some addition to the many stores of which
Star talking machines, retailing for $10 to $250, Stockton boasts.
THE GROWT H OF A N INDUSTRY. so as to meet the requirements of all intending Santa Barbara has also had some trouble dur-
purchasers. Their two new cabinet machines ing the rainy days, being cut off from Los An-
Remarkable Progress Made by the Hawthorne
—
& Sheble Mfg. Co. Considered the Matter
namely, the Starola, listing at $175, and the
Starola grand, listing at $250 appeal to the —
geles by washouts on the railroad it was crippled
for a short while. Other towns throughout the
Carefully Before Entering Field and Were
Well Prepared —
Success of "Star" Machines
highest class of trade.
In their line of Star records they have aimed
State met with similar experiences, some of
which were quite serious for a time.
and Records at Home and Abroad.
to make popular selections, and their list shows Sherman, Clay & Co. have had good reports
(Special to The Talking Machine World.) a very careful discrimination. The price of their from their dealers and are receiving some large
Philadelphia, Pa., Feb. 6, 1909. —
10-inch records namely, 50 cents is a popular — shipments of Victor records, which will replen-
Several years ago the Hawthorne & Sheble figure, which is bound to impress the buying ish their stock which was thinned out during the
Manufacturing Co. started in to manufacture a public favorably. holidays. The February Victor records have sold
disc talking machine. They had been for years From a small beginning, starting with a large very well.
identified with the supply end of the industry, amount of trade prejudice to overcome, this The Southern California Music Co. have had
and their entrance into the field of machine company has made remarkable progress, until an increase in their Edison Amberol business.
manufacturers was looked on by the trade in to-day they are numbering among their active Edison dealers are becoming more interested in
general in the nature of an experiment, and customers some of the largest and best-known this line,and the new lists of records are made
possibly by the other machine manufacturers in houses in the United States. up of the best class of selections. Amberol at-
the light of a usurper. Such an impression was A poor business man will rest self-contented tachments are in great demand, as a result of
hardly conducive of a favorable reception by the and not investigate a new proposition. A good the National Co.'s magazine advertising.
trade in general, and tended to place an addi- one will always carefully look into the advan- The fiber needle has been widely advertised by
tional handicap on the introduction of their ma- tages offered by a growing enterprise. It is an the Geo. J. Birkel Co. and has created an in-
chine product to the public. old saying that "a straw shows which way the terest among their customers. Juan de la
The Hawthorne & Sheble Manufacturing Co. wind is blowing," and the straw in this case has Fuente, of the foreign department, is visiting
had however, entered this end of the busi-
not, shown the direction of the wind for some time his father in Mexico.
ness without giving the matter serious consid- past, and connections formed now may prove Wiley B. Allen Co. have been caring for their
eration, as it appears they had been preparing valuable assets for the lucky holders in the years talking machine trade as best they can in their
for this move for several years previous, had to come. temporary quarters and expect to be back in the
acquired many patents to cover their product old store in a very short time.
and had associated with them a number of the TALKER NEWS FROM LOS ANGELES. The Columbia Co. have received a new type
brightest minds connected with the inception and disc machine, with changeable motor, which they
development of the talking machine industry. Heavy Rains Hurt Business Temporarily — In- expect to make a special feature of in their
Their first bow to the public was naturally a creased Demand Noted for All Lines — Birkel future advertising. Their repair department, in
modest one, when compared to the variety of Co. Pushing Fibre Needles New Columbia — charge of E. B. Sparks, is receiving a great deal
models placed on the market by other manufac- Disc Machine Received —
Several Dealers Ex- of work from out-of-town customers.
turers, and for quite a period of time they con- panding and Taking on New Lines. The J. B. Brown Music Co. have completely
fined their efforts to manufacturing machines remodeled and enlarged their talking machine
for premium purposes. They quite realized the (Special to The Talking Machine World.) department and added the Edison line. Pease &
importance of adding to their line, and, assum- Los Angeles, Cal., Jan. 30, 1909. Foote are expanding and will add to their store as
ing a different position before the trade, so grad- All southern California and surrounding coun- soon as they can secure more space. Fiske & Co.
ually different models were added, new custom- try has, and is, enjoying a splendid fall of rain, have originated some very attractive window dis-
ers were secured, and new fields developed, until which is a prosperous sign, and will help busi- play cards, which are different than any ever seen
the year 1909 sees this company in a position ness in the future. While the downpour has in the city. Hamberger's talking machine de-
partment distinguished itself during the holi-
days and has been moved from the basement
to better quarters on one of the upper floors.
Brent's furniture store, which has handled the
talker lines for some time past, has made an at-
WOOD DIAPHRAGM The Pasadena Music Co. are doing a good Victor
business in
C. S.
Red Seal
Reige,
Edison dealer, and
Fresno,
records.
has lately become an
is fittinghis store to accom-
modate the line.
PRICE, including Cross Head and Link, $1 EACH. tend the Manufacturers' Exposition. On his
return he will display several new styles of
record cabinets at their warerooms.
M0R0R0SS REPRODUCER WITH WOOD DIAPHRAGM FOR INDESTRUCTIBLE RECORDS, $5.00 The Exton Music Co., under the management
of Robert Larkins, are making many improve-
ments in the handling of their trade.
The Fitzgerald Music Co. have announced to
NORCROSS PHONOGRAPH COMPANY
=
the public that they are to move from the old
store on Spring street to a new location recently
secured on Broadway between Fifth and Sixth
New Lang Building, 662 Sixth Avenue
streets.
The Washburn Copyright Introduced in the House Allows the Composer a Five Per Cent.
Bill far as they secure copyright covering the parts of In-
—
Royalty Currier Bill Which Allows a Flat Rate of Two Cents a Record May be Re-intro- struments serving to reproduce mechanically the musical
Improved
% Made oval shape. Each shelf is lined with soft green felt to prevent the Disc Records, "single or double"
from being scratched. Shelves are numbered to correspond with index card which is furnished.
inventor of the phonograph, a picture, by the gave him a banquet and the presiding officer said
way, that is now familiar, showing Mr. Edison the city of Paris had banqueted many kings and
in the attitude of thought at a table on which is princes, but this was the first time it had enter-
a phonograph, parts of which he is holding in tained a scientist, but Mr. Edison was worthy of
his hands, talked in a most interesting way about a banquet because he was the prince of scien-
Edison the other day, when he said: tists."
Any Horn — metal or veneered wood Made for any Style BECAUSE the MUSIC MASTER
—can intensify the sounds of the
or Make of
chines.
Ma-
is the only horn built of solid wood
record reproduction, but only the with vibratory freedom. It is more
Ask your
WOOD HORN horn on approval.
jobber to send you a
can enhance the tone quality by If your jobber cannot supply you,
Finished with Beautiful write us.
sympathetic vibrations.
Hand Rubbed Polish.
turns to Cincinnati —
Rudolph Wurlitzer 78 Duluth, Minn., has one of the largest private In a chat with
Pittsburg, Pa.,
Roush, of the Standard
J. C.
Feb. 6, 1909.
Years of Age on February 1st. collections of talking machine records in the Talking Machine Co., Inc., of this city, he said:
country. He has had these listed in catalog "We find that our January business has come up
The Rudolph Wurlitzer Co., at 25-27 W. 321
form, alphabetically arranged, and it really looks fully to our expectations, and altogether, we are
street, NewYork, under the management of Fred like a volume put out by one of the big talking very much encouraged with the outlook for the
Grimes, are rapidly getting their warerooms in
machine companies. Mr. Thwing devotes some coming season. Collections continue good, and
shape. Of course, business is going along, and five pages of small type to his Red Seal and oper-
their principal instruments in the automatic line
we find the dealers very much enthused on the
atic records, which embraces the very best com- Edison cutout exchange, which enabled them to
have been installed. In about a week or so the positions of all the leading artists of the world; put in fresh stock without further investment.
entire place will be complete. Besides himself, he
two pages to sacred and standard selections; a "The jobbers who have taken advantage of the
will have the assistance of C. J. C. Clayton, for- page to talking records; two pages to concerted Victor exchange deal find that it pans out to
merly connected with Bollman Bros., of St. Louis, vocal pieces; two pages to popular vocal num- their entire satisfaction, and has been the means
Mo., as an outside salesman. Arthur Pollmann,
bers, solos, and four pages to band and orchestra of their reducing the stock they were very long
son of August Pollmann, one of the veterans in
numbers. The latter includes solos for all the on, and we would be pleased to have you offer
the small goods business, joined the selling staJ:
leading orchestral instruments. .
our hearty thanks through your valued paper to
Monday. Mr. Pollmann is an expert in automatic In the diversity and choice selection of these the V. D. & E. Co., Musical Echo Co., Black-
instruments, and electrician in that special line records Mr. Thwing displays his love for music
of no mean pretensions.
man Co., Penn Phonograph Co., Wurlitzer Co..
in its varied forms. He certainly has at his com- Perry B. Whitsit and W. D. Andrews for their
Farney Wurlitzer, of the Rudolph Wurlitzar mand the greatest works of the masters as sung co-operation along these lines."
Co., Cincinnati, O., was in New York January
or played by all noted artists in the- vocal and
30, cutting his visit short so as to be at home instrumental worlds.
on the birthday of his father, Rudolph Wurlitzer, WILL SUE BRITISH AUTHORITIES.
In writing to The World under recent date,
the head of the corporation, who was 78 years oi Mr. Thwing saysr "I take pleasure in handing Geo. W. Gibbs, a young American, who went
age on February 1. Mr. Wurlitzer, despite his you herewith, with my compliments, a copy of to British Guiana,
representing the Columbia
age, comes to business every day.
catalog of my private collection of talking ma- Phonograph and who was arrested by mis-
Co.,
chine records. Thanking you at the same-time take for another man, by the authorities of
SALES AGENTS FOR LEEDS & CATLIN. lor the inspiration I have had in watching the Georgetown, returned to New York last week.
growth and interest of your publication, I am, He was arrested just as he was ready to leave
The Manufacturers' Outlet Co. Will Represent Yours very truly, Thwing*"
—
This Line Take Possession of New Quarters
J. L. for home and kept in jail for some time. He
— Groshut Off on Western Trip.
WHAT TRADES NEED HELP?
intends to bring suit to recover damages for the
stupid mistake made by the British authorities,
The Manufacturers' Outlet Co. took possession New York Schools Don't Know
and for the loss he suffered through imprison-
Which Voca-
ment.
of their new offices and factory, on the third tions to Teach,
floor of 89 Chambers street, New York, Monday.
The premises are admirably adapted for their William H. Maxwell, superintendent of schools WILL THEN GO OUT OF BUSINESS.
purpose, and the general office, sample room and for New York City, in a letter to Assemblyman
private quarters of Walter L. Eckhardt and J. Hoey, supporting the latter's bill for an investi- When the Columbia Phonograph Co., General,
Charles Groshut, of the company, are suitably gation of technical and industrial training in the remove from 111 to 89 Chambers street, New
decorated and appropriately furnished for the schools of this and foreign countries, says that York, on or before May 1, now occupied by the
quick despatch of business. accurate information on the subject is absolutely Excelsior Phonograph Co. (successors to the
Mr. Eckhardt returned from a very successful necessary before vocational schools can be prop- Douglas Co.), the latter will cease to exist and
trip last week, with Chicago as the "storm erly established and conducted in New York. will go out of business.John Kaiser, general
center," where he booked, among other nice "We are trying to work out plans for a trade manager of the Excelsior and C. V. Henkel,
Co.,
orders for their specialties, one for 100,000 rec- or vocational school," says Mr. Maxwell, "in- former president and general manager of the
ords. The company, with other new lines added, tended particularly to benefit boys and girls who Douglas Co., have about completed arrangements
have become general sales agents for the entire reach the age of fourteen years without grad- to enter the motion picture line, and will run a
machine and record output of the Leeds & Catlin uating from the elementary schools. We know place of amusement of this kind in the Bronx
Co., New York. This is considered a valuable the necessity of the school, but are in serious section of the city.
and logical connection that will redound to the doubt as to what we ought to teach these chil-
expansion of trade for both concerns. dren in the way of preparation for a trade." The Minnesota Phonograph Co., retail dealers
Monday Mr. Groshut started on a two months' The superintendent suggests that the scope of in talking machines, St. Paul, Minn., suffered
selling trip through the Middle and Central the Hoey bill be extended so as to include an in- some damage by fire last week. They carried
States and the Northwest. His western turning quiry into the supply of skilled labor in various an insurance of $4,000, and the fire will only
point will be at Kansas City, Mo. He is count- trades, the methods by which apprentices are temporarily inconvenience them.
THE MUNSON FOLDING BORN greatly improves the tone oi the records and means increased record sales.
Further Particulars and Discount Sheet on Application
FOLDING PHONOGRAPHIC HORN CO., 65Q-652 Ninth Ave., New York City
TORONTO PHONOGRAPH CO., Toronto, Out., Canadian Agents
THE TALKING MACHINE WORLD. 73
5186 A—All Hands 'Round Selden
B —What Are You Going
When You Meet Him
to Tell Old St. Peter
Flanagan on a Farm
(b)
.
Steve Porter 10 connection with your ruling that dealers shall New York office of the National Co.
(A New Lauder Record only handle Edison goods, whether it would be Manager Stevens, of the export department,
58004 I Love a Lassie (My Scotch Bluebell)
Harry Lauder 12 policy where a dealer, who extensively dealt in reported foreign business as expanding in the
ADA JONES. the cylinder line of other manufacture than
16144 (a) Now I Have to Call Him Father Godfrey 10 various countries coming under his jurisdiction.
BILLY MURRAY. yours, to organize another company, carrying
(b) American Ragtime (from The American
Idea) Cohan 10 on their business in a store separate from the
original one, and carrying the other line of goods
NEW RED SEAL RECORDS. in that store. Please let us know whether this
would be looked upon favorably or unfavorably
by your company.
To American
EVAN WILLIAMS. TENOR, IN ENGLISH.
—
74127 Prodigal Son How Many Hired Servants
Sullivan
—
"The Reply. We would advise that the action
Dealers:
—
74129 Boheme Rudolph's Narrative (Thy Hands are
Frozen) Puccini
of a dealer in opening a branch store, for the
handling of other cylinder lines, would not in
NELLIE MELBA, SOPRANO. HERE IS YOUR OPPORTUNITY
TWELVE-INCH, WITH PIANO ACCOMP. IN ENGLISH. itself be a violation of the terms of our agree-
88150 Ye Banks and Braes o' Bonnie Doon. .. .Burns
88151 D'une prison (From My Prison) In French ment; that is, provided such dealer did not make TO SECURE TRADE
Hahn an attempt to display or sell Edison phonographs
TWELVE-INCH, PIANO ACCOMP. IN FRENCH. WINNERS
88149 Otello— Ave Maria (Hail. Mary) Verdi or records from the store in which he was hand-
TWELVE-INCH, WITH ORCH. IN ITALIAN.
ling- the other cylinder lines, or that he did not
TITTA RUFFO, BARITONE. If you desire a splendid line of talk-
— —
92042 Hamlet Monologo
MARIA GAY, MEZZO-SOPRANO,
Thomas carry any stock of cylinder phonographs or cylin- ing machines which challenge any on
TEN-INCH, WITH QRCH. 'ITALIAN, der records other than those manufactured by the American market so far as tone,
— Seville)—
91805 Carmen Seguidilla (Near the Walls of
Bizet us in the store where he was handling our goods. quality and finish are concerned, in-
92059 — Carmen — Habanera
Bird)
Like a Wood-
(Dove
Bizet
is Candidly, we feel that such action would only vestigate THE KLINGSOR MA-
TWELVE- INCH, WITH ORCH. $3.00 ITALIAN. be a subterfuge, and where our attention was CHINES. They are made in a variety
GERALDINE FARRAR, SOPRANO. called to a transaction of this nature we would
TEN-INCH, WITH ORCH. IN ENGLISH. of models and are especially adapted
87025 Believe Me If All Those Endearing Young investigate it very carefully, and if we found for export trade.
Charms Moore
TWELVE-INCH WITH ORCH. FRENCH. that there was any attempt made to evade the
88147 Faust — Air des Bijoux Jewel Song) Gounod terms of the addenda to dealers' agreement, we We have just issued a superb cat-
wou'.d immediately take such steps as the case alogue, showing the various styles
TALKERS FOR THE KIOWA INDIANS. might warrant." which we manufacture and this will be
mailed free upon application to any
Chief Lone Wolf, head of the Kiowa Indian name, to any part of the world.
a lover of the phonograph. Heretofore
tribe, is
NEW COLUMBIA JOBBERS.
he has been buying records made for the pale-
The "KLINGSOR " is an original
Recent Appointments in Widely Separated Sec- talking machine, for which patents
faces, but Thursday he took a new turn and
tions, Include Many Well-Known Houses. have been issued in America. The
came town, secured the services of Vern
into
case designs are unique and striking.
Lovett and an attachment to make records, drove
The appended are the recent jobbers appointed They will attract attention in any ware-
him to his allotment south of town, where a
by the Columbia Phonograph Co., General, New room. The scientific combination of
number of red men had gathered. Vern oper-
York: the strings with double sounding board
ated the machine while the Indians lectured and
G. J. Probeck, the recent manager, has pur- enhances the natural tone. Disc
sang into the instrument. He then had the ma-
chased the Columbia Co. store at Cleveland, O., records of any size or make can be
chine run off the newly-made records, much to
and he has been given the territory formerly used on the "KLINGSOR " machine,
the delight of the Indians, who danced about the
controlled by that branch in a wholesale way. some of which are fitted with coin-
—
machine. Hobart Republican.
The Ludden-Campbell-Smith Co., Jacksonville, operating attachments.
Fla., the oldest and largest music house in that This is a marvelous product, original in every
NOW THE NEW YORK PHONOGRAPH CO. city, are jobbers for the State of Florida. Porch way, and American dealers who desire some-
Bros., Johnstown, Pa., are jobbers for the terri-
thing absolutely striking and in every way a quick
January 15 the New York Phonograph Co. sent seller should lose no time in communicating
tory immediately adjacent to that city; they with us.
out a notification that they have taken over the have sold the Columbia store at Johnstown and
assets and liabilities of the Victor Distributing Anton Heindl, the former manager, takes charge
& Export Co., New York. This is merely a
change of name as the personnel and business
of the talking machine department. The Scheu- H. LANGE'S Successors,
ber Drug Co., Livingston, Mont., have the State ESTABLISHED 1854
policy of the organization remain the same. of Montana. The Phillips & Buttorff Mfg. Co.,
S. W. Williams, traveling for the company, 21 Little Portland St., Oxford Circus,
Nashville, Tenn., have central Tennessee, north-
wrote from Vermont the other day that it was 16 east Mississippi and northwest Alabama. LONDON, W., ENG.
The
degrees below there and hard keeping warm. Maine Phonograph Co., Portland, have the State
THE TALKING MACHINE WORLD.
a ring of the
sectional
view of the car-
The Talking Machine World.*
(Specially prepared for In the accompanying drawings, Fig. 1 repre- riage; Fig. 9 is a
Washington, D. C, Feb. 8, 1909. sents a perspective view of a phonograph with view in a differ-
Magazine-Gbaphophone. Henry W. Longfel- improved reproducer, Fig. 2 is a perspective view ent position of
low, Jr., Allston, Pa. Patent No. 907,826. of the reproducer, drawn on a larger scale, and parts shown in
This invention relates to record magazines for Fig. 3 is a vertical longitudinal section on line Fig. 2; Fig. 10 is
a like view of the magazine, and Fig. 3 a frag- ly. In the accompanying drawing Fig. 1 is a brok- hub of the maga-
en front elevation of the machine; Fig. 2 is a side zine wheel; Fig.
mentary view showing the outer face of the maga-
view thereof; Fig. 3 is an enlarged side view of 15 is a detail sec-
zine.
Phonograph. Morris Keen, Philadelphia, Pa. the upper portion tional view of the
Patent No. 907,814. of the machine, device for chang-
This invention relates to phonographs and con- the hub being ing the direction
sists of an artificial extension of a portion of the shown in section; of movement of
sound conveyor between the reproducer and the Fig. 4 is a broken the carriage; Fig.
horn support. It further consists in means for detail side eleva- 16 is a perspec-
controllably admitting air to the side of the tion of a lever ac- tive view particu-
diaphragm opposite to the admission tube. tuated with the larly illustrating
Fig. 1 represents a side elevation of an attach- magazine feed; the spiral ribbon
ment to a phonograph, embodying the invention. Fig. 5 is a broken shaft and its oper-
view of a portion ative connection
of said lever and with the maga-
parts co-operating zine wheel; Fig.
therewith in a 17 is a detail sec-
different position tional view of the
from that of Fig. driving shaft ;
Fig. 2 represents a sectional view on line x — x, "A PERSON WITH A RECORD CABINET and not
Fig. 1. Fig. 3 represents a sectional view on line
y — y, Fig. 1. Fig. 4 represents a side elevation enough records to fill it is the best kind of a prospect."
of the reproducing portion with one side thereof
removed. Fig. 5 represents a plan view of a por- Furnish any customer with a cabi-
tion of the device on an enlarged scale. net and you will create afield for
Resonatoe foe Phonogeaphic Repeoducebs. the sale of more records. Ycu
Carl Hartmann, New York. Patent No. 907,794. should be just as anxious to se
This invention relates to an improvement in
your customer a cabinet as you
phonographic reproducers by which the sounds
are a machine, because a cabinet is
reproduced by the same
an absolute necessity to a posses-
are rendered clearer
and more distinct than sor of a stock of records. They
heretofore; and the in- must be kept in a cabinet to be
vention consists in add- preserved, and the cabinet is an
ing to the ordinary re- ornament in any parlor besides
producer-box containing serving as a stand for the machine.
the diaphragm an ex- We want to sell you our cabi-
tension or resonator,
nets and offer you a splendid line
which is closed at the
at very low prices. Exclusive de
outer end and provided
signs, large variety, sub-
at its inner end with
tiantially made, finish
an auxiliary diaphragm,
the frame of which is unusually good. Need
tightly fitted into the we say more? Write
inner end of the reso- for prices.
nator, and which serves
for increasing the
sounds reproduced by Rockford Cabinet Co., 1920-30 12th street, Rockford, Hi
the main or reproducing diaphragm.
76 THE TALKING MACHINE WORLD.
raising of the lower nut by a cam. construction of a double sound producing record leversand their respective mountings; Fig. 4 is
•
Sound-Reproducing Instrument. William H.
- tablet or discand another feature, to
record, a perspective showing the middle stylus lever,
McCurdy, York, Pa., assignor to Edwin W. means for adjustment in combination therewith. the universal joint by aid of which the lever
Loucks. Patent No. 909,645. Each of the two features of improvement is de- ismounted, and the swinging bracket by aid of
The invention relates to sound-reproducing in- signed to overcome certain difficulties and im- which the universal joint and the middle lever
struments, and more particularly to the class of perfections which have been heretofore encoun- are connected; Fig. 5 is a horizontal section
phonographs in which the record is formed on tered in the operation of sound-reproducing ma-
chines, and more particularly to eliminate the
harsh tones of some of the machines of the class
described, by causing a louder tone of more
volume to be reproduced.
In the drawings Fig. 1 is a side elevation of
an apparatus for reproducing sound, embodying
this invention; Fig.
2 is a plan view of
the arrangement of
the two sound-boxes;
Fig. 3 is a view of
the disc showing the
direction of the lines
the surface of cylinders of composition or mate-
indicating the sound
rial capable of receiving indentations correspond-
indentations; Fig. 4
ing to the sound to be reproduced.
is a view of the
A further object of the invention is the pro- lower side of the
vision of novel mechanism for disengaging auto-
showing the
matically the reproducer from the cylinder after
disc
lines indicating
upon the line 5 — 5 of Fig. 2 looking in the direc-
the said reproducer has traversed the sound re- tion of arrows and showing internally the
the
sound indentations,
producing portion of the record cylinder. bottom of the casing together with the bottom
and Fig. 5 is a de-
A further object of the invention is the pro- weight and means for connecting two of
tail view showing
vision of novel mechanism for resetting the re- the diaphragms with the stylus levers associated
the axis on which
producer automatically to bring it into operative respectively with them, and Fig. 6 is a longitu-
the disc rotates, bringing it into contact with the
dinal section through one of the swinging brack-
reproducers.
ets provided with a fork used as a mounting for
Sound-Reproducer. Richard Bartholomew each of the stylus levers.
Smith, New York. Patent No. 908,897. Talking Machine. Thomas Kraemer, Phila-
This invention relates to sound reproducers delphia, Pa,, assignor to Hawthorne & Sheble
used upon phonographs and of the general type Manufacturing Co., same place. Patent No.
described in Patent No. 799,418, dated Sept. 12, 910,208.
1905. This invention relates to talking machines and
Among the objects sought to be accomplished has reference, more particularly to the turn-
by the present construction are the following: tables of such machines on which sound records
1. To keep the stylus levers true in relation to of disc shape are supported during the operation
the record grooves; 2, to mount the stylus levers of reproducing the recorded sounds.
upon universal joints, the axes of which are dis- In the exploitation of talking machines and
posed in different planes crossing each other in a sound records therefor, it has been found desira-
position after having been brought to starting manner favorable for correct movements of the ble to machines or certain of
so construct the
position with respect to a record cylinder. stylus levers; 3, a lessening of the friction of the parts thereof as to preclude the use with
Another object of the invention is the pro- the stylus levers in their respective mountains, such machines of records of other than a par-
vision of novel means on the reproducer to limit and 4, to simplify the construction and improve ticular make, the object in doing this being to
the movement of its style point relative to the the general efficiency of the same. insure to the seller of a machine a reasonable
record cylinder upon which the same is to op- Fig. 1 is a view partly in side elevation and profit from the sale of records for use thereon,
erate. partly in section, showing the reproducer com- such as will induce him to sell the machine at a
In the drawings Fig. 1 is a rear side view of plete, as viewed from a point at the right of low price. Heretofore it has been sought to ac-
the machine; Fig. 2 is an elevation looking at Fig. 2; Fig. 2 is a view partly in section and complish this by providing the turntables of
the right-hand end of the machine shown in Fig. partly in elevation, showing the reproducer com- talking machines which support the disc sound
plete as seenfrom a point at the left of Fig. 1; records during the reproducing operation, with
Fig. 3 isan enlarged fragmentary inverted plan one or more projections of peculiar shape, so
of the reproducer, showing the various stylus that only records formed to correspond with
Mr. DEALER
Fills the
Record
want
compactness, neatness, sim-
detached from its carriage; Fig. 6 is a view of cartons. Put together and taken apart again at
the right-hand end of the reproducer carriage will. Folds up like a book. Hangs on the wall,
and its co-operative parts therewith. moulding or ceiling. Dealers keep SHELVES in
Sound-Reproducer Machine. Charles Ira Lamb, Patented July 28, 1908
stock and supply customers according to the num-
Chattanooga, Tenm_ Patent No. 908,778. ber of records they have. Teaches customers to
This -invention relates to improvements in ap- take care of their records, which means more
paratus for recording and reproducing sounds, List Price sales; note —
those who take care of their records
the improvements being directed to that kind of
sound recording and reproducing apparatus, 50c. Each are your best patrons.
You have many patrons who cannot afford the more expensive
wherein a tablet or disc record is used, with a cases or cabinets 2 or 3 of these shelves will start them, the
;
Liberal Discounts if rest is easy. Include about 3 shelves with your next Phono-
stylus carried on a lever, moving eccentrically graph sale and see the results they having started right will be
;
with reference to the center of the record tablet, you will send your your continued patrons. Advertising matter is furnished deal-
ers which does the talking for them.
the purpose of the invention being the permitting jobber's name 199 W. Madison
of the reproduction of sound with much clearer G.H. SCHUBERT, Street, Chicago, 111.
tone and better volume than is now allowed by
apparatus of the kind mentioned.
One feature of the invention relates to the
THE TALKING MACHINE WORLD. 77
been successful in attaining the desired result. the sound waves be perforated or otherwise made socket connection between the sleeve and socket
Thus, turntables have been provided with one air pervious to one side of said line, the sounds
or more integral projections of small cross-sec- corresponding to said pattern may be reproduced
tion on the upper faces thereof 'designed to pass by passing a current of air through said perfora-
through corresponding openings in the sound tions.
records; but as In the accompanying drawings Fig. 1 repre-
these turntables are sents a film or strip of material carrying a
made of cast metal graphic representation of a sound wave, and
a sharp blow with Fig. 2 the same perforated.
a hammer on the Sound-Box. William J. Tanner, Bridgeport,
protection will Conn. Patent No. 908,625.
cause it to break This invention relates to improvements in re-
off practically flush cording and reproducing sound for sound-boxes
with the surface for talking machines, and it consists in certain
of the turntable, details of construction to be more fully set forth
and thereafter in the following specification:
standard disc rec- . Fig. 1 is an upper plan view of a sound-box
ords may be used embodying the improvements, among which may
thereon. If pro- be mentioned the double needle arm; Fig. 2 is a arm,
and broken view of a sound-box supporting
jections of larger broken sectional view on line a a of Fig. 1; Fig. record
and also a broken sectional view of a
cross-sectional area 3 is a sectional view through the ease bracket
disc.
were
employed, and soft metal seats of the needle arm support
Phonograph Record. Hermann Schroder, New
such that they on line b b of Fig. 1 Fig. 4 is a central sec-
;
E -
!
of a receiver intowhich the worn and worthless For Dealers Have Just Gone Into Force — Spe- what condition any particular record is as to
needles can be dropped from time to time. A cial Qualifications to Become Dealers. number on hand, and what distributer has a sur-
further object is the provision of a receptacle plus of the selection in case he is hurried to
mounted on an arm New dealers' including forms Nos.
contracts, have the deficiency supplied. The system is being
that is attached to the 1027, 1028, 1029 and 653, were issued to their introduced by the dealers of the New York Talk-
stand or cabinet of the jobbers by the Columbia Phonograph Co., Gen- ing Machine Co., and also with those of other
talking machine in such eral, last week. They "supersede all other con- Victor distributers.
position that the sound- tract forms formerly authorized by the com-
box carrying arm can pany, the right to use any other form of con- CATTY PATTI
be swung outwardly- tract hereby being withdrawn and the forms dis-
The excessively good-humored gentleman in
over the receptacle, so continued." The new contracts describe the the evening clothes and Gibus sat on the third
that the needles when initial order required in order to 'be qualified as
from the bottom of his doorsteps listening rap-
loosened can drop into a dealer, the "500 purchase discounts," the "quan- turously to strains of what he considered the
the receptacle and thus tity purchase discounts," and the "exclusive deal-
most beautiful singing.
prevent them from fall- ers' contract."
"Wonnerful thingsh, theshe talking machinesh,
ing about on the floor. In transmitting these forms, to be signed in
ain't they?" he remarked to a passing police
In the accompanying triplicate, the company conclude their circular
officer.
drawing, which illus- letter by saying: "We will expect that all con- "Yes, Mr. Swillhurst, they certainly are," re-
trates one of the em- ditions imposed by these contracts be rigidly ad-
plied the P. O., who was used to the gentleman's
bodiments of the invention, Fig. 1 is a perspec- hered to, and any concessions in discounts or 2 a. m. eccentricities. "But what makes you
tive view of a talking machine with the attach- otherwise to dealers, other than those authorized, say so?"
ment applied thereto and the sounding-box carry- will be considered a violation of the jobbers' con-
ing arm in position to drop the needle into the tract."
"Why, jusht you
lishten, conshtable jusht you —
lishten! Don't you hear that lovely machine
attachment. Fig. 2 is a perspective view of a nexsht door? It musht be a record of Patti
modified form of attachment. Fig. 3 is a fur-
OLIVER CO. EXPANSION. shinging 'Home, Sweet Home,' conshtable, ishn't
ther modified form. it?"
Graphophone. Tomas P. Hall, Vancouver, Lease Store Adjoining Their Present Establish- "Patti singing, 'Ome, Sweet 'Ome,' on the
'
B. C, Canada. Patent No. 910,529. ment at 14 New Street, Newark, N. J. talking machine, Mr. Swillhurst!" exclaimed the
This invention relates particularly to the re- constable, lifting the gentleman up by his coat
producer, and it has for its object to enable the
The Oliver Phonograph Co. have leased the collar. "Not it! You're a-sittin' on the cat!"
amplitude of vi- store at 14New street, Newark, N. J., adjoining
/ bration the their present quarters and have arranged to ex-
o. of MISSING HUBBY'S VOICE IN "TALKER."
mica diaphragm tend both stores in the rear to the Arcade, that
prominent business thoroughfare, upon which The rich tenor voice of her husband singing in
to be adjusted and
they will have an entrance. a phonograph, "Meet Me in the Harvest Moon-
thereby soften or
The improvements will add over 3,500 feet to light," gave Mrs. Fred G. Rover, who had long
reduce the volume
the present floor space occupied by the company been searching for him to have him punished
of sound without
and a large part of this will be devoted to han- for contempt of court for having failed to pay
altering the qual-
dling a line of pianos shortly to be installed. her $7 a week alimony allowed in a separation
ity of the tone or
The "All-Tones" attachment, for both disc and suit by Justice Kelley, of the Supreme Court,
amplify such tone,
cylinder machines, manufactured by the Oliver Brooklyn, an excellent clue to his whereabouts.
and to this end
Co., is, if anything, constantly growing in popu-
She visited the phonograph company and was
the adjustment of
told that Mr. Rover was on the vaudeville stage.
the level is pro- larityand orders are coming in for the attach-
vided for, upon ments from all sections of the country. He was found at a Brooklyn theater.
She started an action for a divorce last No-
which the needle
vember which was granted yesterday by Justice
or jewel tip is NO DECISIONS IN IMPORTANT CASES. Maddox. The filing of the papers in the county
carried for the
(Special to The Talking Machine World.) clerk's office ended the long litigation.
purpose of vary-
Washington, D. C, January 26, 1909. Rover formerly was a tenor soloist in the Clin-
ing its fulcrum.
As the Supreme Court of the United States an- ton Avenue Congregational Church. After leav-
Fig. 1 is a perspective view of a reproducer
nounced to-day its usual Mid-Winter recess from ing church work his excellent voice Was in de-
inverted and drawn to an enlarged scale, with
next Monday until February 28, no decision in mand for phonographic records.
invention applied thereto; Fig. 2 is a side eleva-
the case of the Leeds & Catlin Co., New York, Mrs. Rover is a graduate of Vassar and is con-
tion of the immediate parts thereof to which
appellant, against the "Victor Talking Machine sidered a remarkably handsome woman.
During
invention applies, and Fig. 3 is a plan view
Co., Camden, N. J., appellee, will be handed down the hearing before the referee much care was
thereof.
until the latter date. The appeal is from the taken to keep secret the name of the co-respon-
United States Circuit Court of Appeals, Second dent, said to be a noted opera singer.
Arthur Villard, formerly assistant manager of
Circuit, and involves the validity of the Berliner
the Regina Co.'s New York store, and in another
line of business for a year or more, may again
patent and the enforcement of the fine for con- FEATURING THE VICTROLA.
tempt of court on the part of the Leeds & Catlin
return to the music trade, in which he was Orme & Son, Ltd., of Ottawa, Can., are making
Co.
known for 30 years.
a special feature in their advertising of the Vic-
MOODY'S SYSTEM OF KEEPING STOCK. trola, which is achieving great popularity in that
A a bore whether in business or in so-
bore is section.
ciety. No one will give him preference over any A new system of keeping Victor record stock,
kind of competitor. You will not be a bore if originated and devised by V. W. Moody, with the W. M. Ewing, of Champaign, 111., has moved
you give the other fellow a chance to do his New York Talking Machine Co., successors to the his stock of musical instruments to new quarters
share of the talking. Victor Talking Machine Co., 83 Chambers street, on South Neil street, that city.
WHOLESALE
SAN FRANCISCO, CAL.
1021-23 Golden (hie Ave. 1
RETAIL
113-15 Fillmore St.
Trade-Mark
BROADWAY and 17th ST., NEW YORK
jobbers
Are delivering the most wonderful Factory
Rahway, N. J. 259
Western Branch
Wabash Ave., Chicago e^soj^ Zonophone
TALKING MACHINE
NEEDLES
ever manufactured.
WHOLESALE AND RETAIL
REGINA MUSIC BOXES REGINAPIANOS
REGINAPHONES SUBLIMA PIANOS
DISTRIBUTORS IN NEW YORK FOR
DEALER Victor
OLIVER DITSON
150 Tremont Street,
COMPANY
BOSTON, MASS.
EDISON
It's worth while knowing we never
substitute a record. If it's in the catalog
EDISON JOBBERS
CHICAGO, ILL.
Jacot Music Box Co., E. T. WILTON & COMPANY FINCH & HAHN.
39 Union Sq.. New York. HOUSTON. TEX. Albany. Troy. Sohoi\eote.dy.
Wholesale Distributors "Star" Talking Jobber* of Edlaorv. Victor and Columbia
Mira and Stella Music Boxes. Machines, Records, Horns, Cranes, Etc. Machines and Records
Edison and Vtctor Machines We htive everything you need, also 300.000 Rccorda
and Records. JEWELRY and WATCHES Complete Stock Quick Service
KDISON
JOBBERS
You Can Got Uoodg Here
VICTOK
DISTRIBUTORS
Our wholesale depot 1b a mile from our retail store.
F\ M.
123
ATWOOD
MONROE AVENUE
C. B. Haymis
C. B. HAYNE8 & CO.
WHOlltALI DISTRIBUTORS
W. V. Youmans
DIS ™" BU
NEW ENGLAND PACIFIC COAST TORS OF
JOBBING HEADQUARTERS Stick a Pin in This! Victor Talking Machines records
EDISON AND VICTOR We reler all retail inquiries from our STF.INWAY PIANOS-LYON & HEALY
Machines. Records aund Supplies.
t
Every Jobber in tbls country should be represented in this department. The cost is slight and the a*i .Mage
Be sure and have your firm in the March list.
so THE TALKING .MACHINE WORLD.
on nm
SINGLE COPIES
VOL. V. 10 CENTS
No. 3 80 PAGES, INCLUDING SIDE LINE SECTION PER YE A R
ONE DOLLAR
THE
TALKING
MACHINE
WORLD
V
ICiilrrcO ai ai-pond clan mailer Way 2, 1008. at the post office at Ntw York, S. umler the act Of Congrosa of Ti . !• !.
.<;
THE TALKING MACHINE WORLD.
Business men
in every line admit
the value of good
trade papers.
A trade paper must be
—
original it must contain a
variety of matter including news
—
service technical information in —
fact it must crystallize the entire news
of the special business world, and be a
helpful adjunct to every department of trade.
Scan the columns of The Talking Machine
World closely and after you have completed an
analysis of the contents of this publication see if you
can duplicate its value in any other trade!
The World is a help to the talking machine
business.
It exerts an healthful optimism.
n i : rr
i
SECTIO I
MEW IMPROVED
SENECA VIE
3\f)iiiiffiGturers of
Apply for
add 1
ON |
Thursday the American people inducted into office a President of this Nation who per-
last
haps is better fitted temperamentally and by a wide range of experience to fill the duties of
that high position than any man who has ever occupied the chair of Washington.
If training amounts to anything, and to say that it doesn't is to admit that education
is useless, then President Taft's administration will prove a success from every viewpoint.
Business interests may feel secure with a man at the helm who possesses judicial temperament
to such a degree as our new President.
Then, too, there is another side to President Taft's nature which has not been amply covered
in the various descripitons which have been written concerning him.
The Americans are essentially a humorous peo-
ple, and for the first time in many years we will have a
man in charge of things at Washington who among
other things possesses a keen sense of humor.
It is a matter of good omen that Mr. Taft's
neighbors in Cincinnati when saying farewell to him
recently thought it fit and agreeable to make the occa-
sion one of jollityand joke cracking. Excellent!
There has been a surfeit of uncertainty and of
doubt, and the future has been viewed by too many peo-
ple through indigo-hued glasses.
For some time past the opinion has been ad- .
attending the Olympia rink alone. By the mid- accomplished, a clear, adaptable style is in sight.
THE VALUE OF NEW IDEAS dle of January it is estimated that more than To certain phases of writing, what has been
Are the Very Life of Business —
The Man Who 100,000 pairs of skates will be in use on the called the "sentence paragraph" readily adapts
Can't Keep in Touch With the Latest De- rinks of this single American company. There itself. This consists in making a paragraph
velopments Must Give Another a Chance. is no doubt that the practice will increase and when possible of a single sentence. Among the
spread, and that the demand for new skates of advantages of this style is its simplicity, the
The man who "never did business like that" the finest type and most up-to-date pattern will amount of white space it leaves open, as well
is gradually weeding himself from the mercantile be in general request in all English cities. The as the inducement to read further when interest
field. When
confronted with the problems of the attention of American manufacturers is conse- has been aroused. This latter feature is most
present and having suggested to him certain quently invited to this market. valuable in advertising.
courses to pursue, he puts up the plea that he Then, too, this method is easy in itself. One
has never done business that way, has heretofore SUES THE CAMERA TRUST. writes as a child talks — says a thing, then ceases,
been successful, and sees no reason why he then says another. The procedure eliminates
should modify, change, or add to that which has Pittsburg Photographer Asks Damages Under "ifs,""buts" and "arids," and other connecting
fetched him where he is. He keeps on for a the Sherman Law. words so frequently used. Simplicity of diction
while in the way he is going, and although he being the very nucleus of good advertising, noth-
insists that he is doing good business, he knows (Special to The Talking Machine World.) ing can be said against the sentence paragraph.
that something is wrong, somewhere, but he still Pittsburg, Pa., March 8, 1909. For has become deserv-
ad. writing this style
sees no reason for adopting new-fangled ideas.
The Eastman Kodak Co.,incorporated under edly popular, a writer in the Furniture
says
If we can't make up our minds to do the things
the laws of New Jersey, but with its main plants World. It may in course of time push its way
of to-day as the necessities of the day demand
at Rochester, N. Y., is made defendant in the. into literature, although at present not much
and shape our methods according to the particu- proceedings of the character brought in Pitts-
first
success has been achieved in this direction.
lar requirements of the present, we'll sooner or
burg under the provision of the Sherman anti-
trust act.
later find that he who has a way of his own of MOVING PICTURES IN CHURCH.
S. S. Loeb, a photographer, former secretary
doing things, and persists in doing things that
way under any conditions, will get left far be- and manager of the Liberty Photo Supply Co (Special to The Talking Machine World.)
hind in the race for business. A man goes to has filed a suit for $45,505.80 damages against Chicago, 111., March 6, 1909.
bed with a clear conscience that he has fixed his the Eastman Co. in the United States Court. The moving picture show as a regular
first
business properly for the problems he has con- Loeb asserts that the Eastman and thirteen attraction for the church was given last night at
tended with during the day, but he wakes up to other concerns, which he names, constitute a the Fullerton Avenue Presbyterian Church by
his business the next morning with some new trust and that they have driven many other firms the Rev. Hugh T. Kerr.
series or sets of trouble confronting him that out of business. He asserts that the so-called Kerr desired to attract children and inno-
Dr.
demand other treatments. Ignoring or passing trust has raised the price of films and kodaks cent young women from some of the Halstead
over won't rid his business of the annoyances, 20 per cent. Mr. Loeb's complaint reads in part street shows, that are believed to have a very
as follows:
and because he didn't have them to contend with baneful influence. He said:
10 or 20 years ago, he fools himself expensively "At divers and various times and from time "We are to have music and moving pictures
if he attempts to let them go unnoticed and un-
to time prior to the year 1902 and in the years
and all the decent fun that can be found in a
conquered. As the Sporting Goods Dealer says: 1902, 1903, 1904 and 1905 the defendant company nickel theater. In fact, I am sure that our en-
"It doesn't make any difference how we did busi- entered into various contracts, combinations, in tertainment will be much more pleasant. There
ness some other day, the problems of to-day are the form of trusts and otherwise and conspired will be no temptations for young people to go
the ones that demand our attention to-day, and in restraint of interstate trade and commerce to bad shows, because we are going to pick out
if we don't know how
handle them,
to it is up to
with the American Artistitype Co., Nepara stories just especially to entertain them."
us to find out immediately." Chemical Co.. Photo Material Co., Blair Camera
Co., American Camera Manufacturing Co., Kirk-
WILL NOT GRANT DISC0TTNT.
land Lithium Paper Co., Rochester Optical Co.,
ROLLER SKATES IN GREAT BRITAIN. Century Camera Co., Rochester Panoramic A meeting was held recently in Fuerth, which
A New Boom Which Has Never Before Been Camera Co., Seed Dryplate Co.. Standard Dry- was attended by 130 post card and toy manufac-
Equalled in England Is Spreading Over the plate Co., Stanley Dryplate Co.. Tapprell & turers, to consider the steps to be taken in face
Larger Towns and Cities, Loomis Co., and divers and other persons, firms of the demand made by the Association
of Bava-
and corporations to the plaintiff unknown. rian Exporters for a cash discount of 2 per cent,
United States Consul Joseph G. Stephens re- to be allowed on all goods invoiced. The meeting
ports from Plymouth that after a lapse of 18 EFFECTIVE "AD." WRITING was unanimous in deciding against this demand,
years roller skating has again become popular and it was stated that the Nuremburg manufac-
throughout the United Kingdom and that a boom Is the Colloquial or Sentence Paragraph Style turers had also refused to accede to this request.
which has never before been equaled in England Which Has Proven Its Worth. The majority of the speakers pointed out that
is spreading to all of the larger towns and cities. the pressure already brought to bear upon them
The consul continues: According to one of the A colloquial style of "ad." writing comes from by the exporters was so great that they could
leading London dailies, skating is to-day the the ability to put one's everyday talk on paper go no further without doing themselves material
most popular form of indoor amusement and just as uttered. This seems one of the easiest damage, and then the times were too bad to allow
exercise. Nothing else approaches it. An Amer- things to do, but as a matter of fact it is the of any extra discounts.
ican company, associated with a firm of roller very hardest. The reason comes from the atti-
skate manufacturers in the United States, has tude the ordinary man assumes when he starts No matter how well arranged a manufactory
opened large rinks in 17 cities of Scotland, Eng- to address the public. He at once becomes for- may be, or how thoroughly organized in regard
land, Ireland and Wales. These rinks accommo- mal and has a tendency to use stately words, to business details, if the advertising is neglected
date on an average about 5,000 skaters each. and wastes much time on introductions. or done in a haphazard way, business results
It is stated that the company finds it difficult This is diametrically opposed to the style that must suffer accordingly. A great deal of adver-
to keep pace with the demand for more rinks, produces the best announcements. What is tising fails aimed at for the reason
of results
so great is the popular enthusiasm for needed is to seek the easiest, best understood that the ad. writer is crowded with too many
this pastime. Ten thousand pairs of ball-bearing words. The next consideration is to cease to other responsibilities to give that branch of his
steel roller skates are provided for the crowds wander off into introductions. These two points work careful and serious consideration.
6 THE TALKING MACHINE WORLD.
which is published on the 15th of each importance of dealers getting in line early. Now
month by Edward Lyman Bill, Madi- if you
CARDS MUST NOT OFFEND
I
is the time to get orders in, for put
sonAve.,N.Y. Complete copies 10c. each.
things off any longer, not only will you lose Racial Must be Respected by Post.
Feelings
Subscription by the Year $ .00 Domestic; Foreign $ .25
1 1
advertising success. To advertise guns in the One can almost invariably pick up a paper Irish birth have played a part humble or im- —
early winter is commendable, but to begin ad- and upon looking over the "situations wanted" portant, view it as you may in the history of —
vertising them in the spring and keep at it is far or "for sale" columns find much to amuse. In a the United States, and are not to be considered
more likely to bring results when the shooting current issue of a leading daily the following as ignorant, stupid, vulgar or uncivilized, hence
season opens in the fall. It's hammering that
appeared: —
"Wanted Washing by a colored the unwisdom of manufacturers putting out sou-
makes the impression in advertising. If the first woman." Not far from this appears another venirs that have a tendency to cartoon this or
advertisement does not bring expected results, —
even more ludicrous. "For Sale A bicycle, by a any other race. It doesn't help the post card
keep at it and force the public to read about young lady, with handle bars and tool bag com- business, and has a tendency to make post cards
what you have to offer. Thousands of success- plete." unpopular with many who are now admirers of
ful money-making concerns owe their success Now while we laugh at these, yet one can these handy mediums of information and com-
entirely to intelligent and persistent advertising, readily offer explanation by way of the fact that munication.
but there yet to be learned of one which won
is
the writers of such advertisements probably These remarks are superinduced by some let-
success from a single advertisement. A single never got up copy before, and when called upon ters which appeared in the daily papers from
drop of water falling on granite spatters off and to do so were impressed with but one point, and people of Irish birth, and one of which we repro-
leaves no impression, but steady dropping on the that was that newspaper space costs money, duce herewith sent to the New York World:
same spot will soon wear a hole. hence the necessity for brevity. "If on the birthday of Washington or Lincoln
Talk quality once in a while; price is not If carelessness of this sort stopped in this part postal cards were to be displayed in New York
everything. You cannot consistently offer ten of the paper, comment would not be so justified, stores representing the 'Fathers of the Country'
dollar gold pieces at nine dollars, but you can but frequently display ads. show similar errors. in inglorious attitudes, would the State or Fed-
show that they are ten dollar gold pieces of full This is not often true in the advertising of large eral authorities permit their sale? The answer
weight and fineness, and impress your readers concerns whose publicity is attended to by an must be Why, then, should the distribution
no.
Canadian Office
Gillette Sales Company New York Times Bldg.
63 St. Alexander Street
519 Kimball Bldg., Boston Chicago, Stock Exchange B,
Montreal
Factories : Boston, Montreal, London, Berlin, Paris
afet y
Gillette £
MmCl //Ul NOSTROPPING NO HONING
8 THE TALKING MACHINE WORLD.
THE LOCAL DEALER SHOULD BE ALIVE is. Who is there of us who was not ashamed of a merchant. If we carry the goods our public
of and full of condemnation for the "baby" wno wants, have bought them right and price them
If He Does Business Along Up-to-Date Lines played with us when kids? If things didn't go right and get down to brass tacks in our en-
He Will Never Have to Complain of Trade his way he immediately began to boo-hoo and deavors to convince people how and how much
—
Going Away from Home The Public Favors refuse to play. That sort of baby is almost in- we are, we'll have little time for wheedlings;
the Home Merchant. variably the retailer who is making the loudest we'll need it all for business. If people at home
noise about people buying away from home. We don't buy of the home merchant, there is some-
We are not entitled to and seldom receive any- hated the little cuss who was always making thing wrong with his merchandizing.
thing that we do not pay for. Especially is that trouble for us in our childhood days, and the That's something to think about.
true of merchandizing. The man who does busi- grown-up children of to-day no less despise the
ness with a personal backing of vim and energy boo-hooers who are finding fault with them be-
and ginger doesn't expect the people of his lo- cause the trade is going away from home. BENEDICT CO. ARE PROSPEROUS.
him with
cality to come to either charitable in- The public is full of the idea that it is dis-
Report Shows Business Is Booming Officers —
tent or because they consider a painful neigh-
borhood duty to patronize him, pay him his
it criminating and always doing shrewd business
to its own best advantage, says the Sporting
Elected —
The Outlook Satisfactory.
prices and profits and do whatever there is to Goods Dealer. It doesn't matter that often the
The stockholders of the Benedict Manufactur-
do with him in the business line, simply because public mistaken, for we are contending with
is
ing Co. met last week at their office in East Syra-
tliey happen to live in the same town. facts and not with ought-to-bes. When our
cuse, N. Y. The regular annual dividends of 7 .
There ever was and ever will be good cause home people are wandering away from us and
per cent, on both the preferred and common
why the local dealer should be given all possible buying outside, the trouble is almost completely
stock was declared, and the following officers
—
preference why people should trade at home in with us. If our prices and goods are all right,
and directors elected: H. L. Benedict, president;
preference to going away from home; but there the people are leaving because we make no
George N. Crouse, first vice-president; C. C. Gra-
never was and never will be good reason why efforts to convince them we are all right, or if
ham, second vice-president; Charles Van Wag-
people should do business with the home dealer making the effort it is in some manner abortive.
ner, secretary; John Bailey, assistant secretary;
if he is disposed in any one or more of numer- It is up
to us to find out always just exactly
R. B. Roan tree, treasurer; Newton Owen, as-
ous manners and ways that often are the part what the trouble.
is We are not prepared to ',
you take on as and saved up none; but you forget that the
If it a side line, it will be apt to crowd out some other
things.
man has paid more for his money than it is
worth. It him all his measure of
has cost
We will make liberal terms and give exclusive agencies to good people. human As proof, would you take
intelligence.
Write us about it and get the facts. his sordid mind and his gold, and give him
therefor all you have learned?
The Auto-Bi Company When you give the dealer an object lesson in
,
1448 NIAGARA STREET - . BUFFALO, 1M- V. good salesmanship you are teaching him the
better to distribute the goods you sell him.
THE TALKING MACHINE WORLD. 9
GRANTING CRE DIT T O FOREIGNERS. nections. There are a number of things which While the reports are sometimes criticised on
the foreign credit manager must know before he the score of brevity, they furnish views of sev-
The Importance of Reliable Credit Reports can intelligently act upon credit applications eral trustworthy parties, and they are not ob-
Rules to be Remembered by Seller Com- — from abroad. And there are many things to scured by cumbersome verbiage through which a
ments by Archibald J. Wolfe in "American consider, many pitfalls to avoid and fine discrim- busy credit man is sometimes expected to wade.
Exporter." inations to mane. The granting of credits Now a credit report by itself is not always an
abroad is more or
an exact science with less of absolutely reliable guide to the credit man.
It is the constant cry of agents and buyers in principles easily understood. There is no reason There are certain sections of the world where
foreign countries that American manufacturers why a credit man should not familiarize himself an importer buys but litle locally and is in a
will not accommodate themselves in the question with them. position to maintain an excellent local standing,
of credit terms to the requirements of foreign Probably the basic principle in foreign credits yet his rating with foreign manufacturers may
customers, and thus through their alleged supine- which is a veritable truism is this: "Give no denote slowness, fault-finding, intriguing, or he
ness lose a great deal of business which goes credit to a firm or concern unknown to you with- may religiously meet his drafts and neglect his
to their shrewder and more reasonable rivals in out investigating the credit standing of the in- open accounts. A bank located in the city where
Germany and Great Britain. On the other hand, tending customer." This is perhaps an applica- such a customer resides is, of course, apt to
there are numerous credit men in the United tion of another important principle which should know how he treats foreign drafts, whereas his
States who
are confronted with bad foreign ac- never be departed from: "Do not grant credit fellow tradesmen may be unaware of any irreg-
counts ranging from small lots trustfully shipped favors to any foreign firm when you would not ularities.
to some importer inAmsterdam, Constantinople readily grant a similar accommodation to a simi- Perhaps it is most convenient for a credit man
or Bogota, to large items in which the transac- larly situated concern at home." to file specific rules regarding credit favors
tion is represented by at least four figures on the There are now several well-equipped agencies abroad by countries, and I will mention those
wrong side of the ledger. for the obtaining of credit information on firms peculiar to certain countries in due course, but
Some manufacturers who are beginners in the abroad. These are probably known to the reader will first state — or in some instances restate
export trade appear to be so elated over the and need not be specially mentioned. No for- those principles which underlie all foreign credit
receipt of a foreign order that they fill it un- eign customer should be kept on the books with- giving:
questionably, look for settlement hopefully and out investigating his credit standing. In this 1. Obtain reliable credit information on your
frequently have occasion to regard their com- connection it may be said that it pays to obtain customer.
plaisance mournfully. They overlook the fact credit from several sources.
reports A well- 2. Carefully analyze your information.
that they would have scrutinized an order from known domestic rating agency has its own offices 3. Consult American houses from whom your
a domestic customer very closely before filling it. in Cuba, Mexico and Argentina, but depends customer may buy, and be always ready to give
A few experiences of this description are apt to upon allied agencies elsewhere for reports. While your experience. The time has passed when a
prejudice the budding exporter. "No more for- these reports are, of course, conscientiously com- business house was afraid to disclose a custom-
eign business on credit for us. Henceforth we piled, the credit man must analyze them before er's standing. To exchange credit information
get cash in New York before we let the goods he can make proper use of them. These reports on foreign customers is always helpful, and fre-
out of our hands." Now cash in New York is are furnished on a blank, typewritten, single- quently very instructive.
certainly very desirable, but you can get it only spaced, and contain largely the statement by the 4. Grant no favors to small, insignificant con-
when you sell something that the foreigner must risk proposed, the reporter's views and perhaps cerns. These should buy from wholesalers or
get and can get from no one else but you. Other- a bank's estimate of the risk. Such a report commission houses.
wise he will buy elsewhere. If you have a must be stripped of unverified and unsupported 5. Be very clear and definite regarding agree-
patented article of universal use you can make statements and carefully boiled down. ments, promises, conditions. A large portion of
your own terms, of course. A much better system in reporting on foreign foreign credit disputes is due to lack of definite-
In dealing with foreign customers direct, the credit risks is employed by certain organizations ness in original agreements.
granting of some form of accommodation is an which supplement their own correspondent's re- 6. Beware of the expression "sample order."
absolute necessity, an imperative essential for ports and the risk's own statement by the It is very frequently unscrupulously used.
developing large and permanent business con- opinions of bank and trade correspondents. 7. Be very cautious with firms supposed to be
the
holding
12 numbers
Popular
50 copies each ol
ol the
A Music Side Line
10c. Edition At a Small Cost — Small Price
It is made ol hard wood Small Space j£
linished in mission color
patent
treme
music
height,
holders.
2 It. 7
-'Ex-
in. ;
Popular 10c. Edition \
extreme width. 1 It. 2 in. ;
and
size ol base.
any counter).
No
14 in.
it
(which
requires on
is
Ireight
and packed
prepaid.
com-
Irom To-night? Wildf lower — Intermezzo
New York. You'll Be Sorry Just Too Late Wildflower— Song
Over the Hills and Far Away Budweiser's a Friend of Mine
Mother Hasn't Spoken to Father Since When They're Bringing in the Corn
For several years we have given the publishing of View PRICE FROM
WE MAKE DELIVERY AT TIME Post Cards close and exhaustive study and are now the
$4.50 to $12.00
AGREED UPON PER
LARGEST PUBLISHERS OF VIEW CARDS 1000
in the
We do not publish a larger quantity than UNITED STATES AND CANADA ORDERS PLACED NOW WILL
your order calls for and then offer the
excess quantity to your competitors at a and therefore believe that no other firm is in a posit 5'n BE FILED IN AMPLE TIME
lower price than you have paid. to make a more attractive offer than we. FOR YOUR SPRING TRADE
If interested, write us ; we will at once forward you without cost, our booklet with a full line of samples and all needed
information, so that you will know exactly what to do, how to do it and what we will do for you.
We make Ten different styles of View Cards, including Black and White, Hand Colored, Blue, Green and Brown, in
REMEMBER— EXPERT SERVICE, BEST QUALITY WORK, PROMPT DELIVERY, CLOSE PRICES, A SQUARE DEAL
POS
LA%™ A c ™ NT
THE TALKING MACHINE WORLD. 11
whole shows great care in matters of detail and a normal year, all of which goes to show that strong auxiliary in presenting the goods to the
the refinements which go to make a finished the commerce of this country is founded on a trade will be given. They state that they unite
production of the present day. It will be good solid basis, and not easily moved. with their dealers in advancing the latter's in-
business on the part of enterprising dealers to The railroads and the country are both all terests and do everything in their power to assist
correspond with the Auto-Bi Co. and see what right. The only cloud now to cast a shadow the distributers of the Welty pens. The company
can be done to add a profitable line. over the commercial horizon is the position of had remarkable results at their booth at the
the railroads with regard to their fellow public Business Show in Chicago this week. William
Convenience of This New Article Now Being of collecting mileage, which is undoubtedly in A LOGICAL SIDE LINE.
Made in Various Forms by Different Firms restraint of trade. The railroads should give
Its Special Value as a Side Line. —
these salesmen their partners in building up Sheet Music Should Appeal to Talking Machine
the industries and developing the resources of —
Purchasers Shapiro's Strong Proposition.
During the past year or so several concerns —
the country a square deal.
have put in the market vacuum bottles having Music, and all that pertains to it, is part of
one great family held in the closest of ties, and
the properties of keeping their contents either NEWS FROM THE WINDY CITY.
the makers and sellers of musical instruments
hot or cold for a lengthy period. These bottles
have various names and special features, but fully realize this fact.
Western Talking Machine Dealers Putting in
all are made with the same purpose in view. Lines of Pianos — Drysdale Co.'s Fine Post
When a dealer handling talking machines,
Cards — The Harmony decides to expand by taking on side
Par from being simply a novelty, these bottles therefore,
Co.'s Small Goods Line
have a multitude of uses for the home, the
Once used in the
— The President Ink Pencil Popular —Other
lines, he naturally looks for what best fits into
and among the
his already established business,
traveler and the vacationist. Side Lines That Should Appeal to the Trade.
sick room or nursery, they become well-nigh in- firstthings to be considered are sheet music
dispensable, for hot liquids can be put in them and musical instruments of various kinds.
(Special to The Talking Machine World.)
early in the evening and served at practically Through a new departure made by Shapiro,
Chicago, 111., March 6, 1909.
the same temperature any time during the night, the well-known New York music publisher,
Quite a number of western talking machine
making it unnecessary for the attendant to spend whose catalogue contains a wonderful galaxy of
dealers are expanding their business by adding
half an hour or so in heating them. The bottles reigning "hits," the talking machine dealer is
pianos. It undoubtedly an excellent proposi-
is
are equally convenient where cold liquids are given the opportunity of purchasing a dozen dif-
tion, as the quick turnover on talking machines
required at odd hours. ferent numbers, every one a proven success, at
and records enables them to go through without
Sportsmen are particularly interested in a price that enables them to be sold for ten
embarrassment the struggle period, that some
vacuum, for in cold days on river or trail a cents and also receiving free the Silent Salesman
exclusive piano dealers have had to undergo.
warm draught is essential to comfort, while the revolving stand, holding the twelve numbers in
Chicago is a great piano manufacturing center,
exhaustion attendant upon tramping or boating a most convenient and attractive manner.
and among the large concerns maintaining their
in the hot sun of summer is readily relieved by The fact that the edition se'.ls for ten cents
general offices and warerooms here is the Cable-
an ice cold drink at intervals. per copy is strongly featured and makes an ex-
Nelson Piano Co. Their full line is on exhibition
These bottles come in various sizes and are cellent drawing card.
at their commodious quarters in the Republic
attractive appearance, making a very inter-
in While at the present time the Shapiro ten-
building, and they have a most interesting propo-
esting line the dealer to handle.
for Talking cent edition is confined to twelve numbers, the
sition to make to established and reliable talking
machine dealers, whether they handle other lines list will be steadily enlarged until the edition
machine dealers who desire to get into the piano
or not, would do well to investigate vacuum will form a very complete sheet music stock.
business and get into it right.
bottles as a business proposition. They are Dealers should read and digest Mr. Shapiro's an-
A concern that is rapidly coming to the front
easily handled and se'.l for prices that allow a nouncement on another page of this issue. It
in really artistic productions in the post card
is a side line well worthy of consideration.
good profit and make the effort worth while. line is the Drysdale Co. v Inc., of this city. They
The editor of the side line section will be publish an exquisite line of cards and pictures,
pleased to put interested dealers in touch with reproduced by their Aquagravure process, which N N N N N N N N N N
the different manufacturers of vacuum bottles are remarkably beautiful. A line of hand-colored
upon request. post cards of exceptional merit and remarkably
low price is also featured by them. Mr. Drysdale, Local Views Print ed to Order
FACTS WORTH READING the head of the company, was formerly manager
of the Western News Co., of this city, and is
Black and White, Gelatine, per 500, $2.85: per 1000, $4.00
Concerning America's Solid Foundation. recognized as one of the post cards authorities Local Views Printed to Order
of the country. Double tone, im. brown cardboard, per 500, $3.00;
From the Memphis Commercial Appeal the The Harmony Co., of this city, are offering as per 1000. $4.25
following figures are taken and show the won- a side line for talking machine dealers a line of
derfully solidfoundation upon which the com- mandolins, guitars and drums that should make Local Views Printed to Order
Double tone. Real, on chamois card, the best;
mercial life great country is founded.
of this a good investment and build up a business of a per 1000, $5.75
The figures are railway statistics for the past gratifying nature to dealers. Prospective pur-
year: chasers of musical instruments would look for Local Views Printed to Order
"HAILWAY STATISTICS Felt 1908. them at the talking machine store, as that place Photo finish, likea photo, glossy you know:
Gross earnings (estimated) $2,324,499,753 per 1000. $5.75
Decrease over 1007 10 per cent. is supposed to be, and reasonably, the musical
Miles laid during 1-908 3,214 merchandise rendezvous of the town.
Decrease over 1907 2.400
The F. W. Mcintosh Co., of Chicago, offer as a
Local Views Printed to Order
(Jars built during 1908 78,271
100,017 Hand colored, the best, per 500. $5.00; per 1000, $7.25
Decrease over 1007 counter or show case line the President Ink
Locomotives built during 190S 2, 124
Decrease over 1907..... 5,23S Pencil, an instrument that they guarantee to be
Total spent for rolling stock .ind power Local Views Printed to Order
during 1908 127,000,000 a perfect writing instrument, and one that satis- Hand colored on double tone, im. "it is it"; per 1000. $8.50
Decrease over 1907 73 per cent." fies its purchasers. Their line of statuettes, con-
These figures are very encouraging when the sisting of busts of our great Presidents and Local Views Printed to Order
facts are considered. First, 1907 was known to
statesmen, oddities, etc., could with a little sales- Colored print, plain and glossy; in single 1000, $6 50
have been an abnormal year; business of every manship find their way into the majority of and $7.50
With this fact in mind, it seems to me that of publicity gains the same caliber of attention attired, indifferent employe will sometimes
dealers, in ignoring this bit of psychology, lose and the same degree of respect that is given a quickly offset all that has been accomplished.
much that would be highly beneficial to them freakishly-attired man who strives for public at- Too much stress cannot be put upon this point
in conducting their business. tention and admiration adorning himself
by — the appearance and conduct of an employe.
Not enough attention is given to the exterior with strikingly-checked clothes and brilliantly- Every effort and device that has been put forth
and interior appearance of the store, the appear- hued neckwear in which we would probably to get public favor, to persuade the prospective
ance of the employes and all other factors which find conspicuously placed a large "near-dia- customer to enter your store, has been done to
give a harmonious dignity to the business and mond." —
gain this last- result the actual transaction of.
tend to impress its customers. Now as an im- The exterior of a store is the invitation ex- buying, for which purpose the employe is a nec-
pressed customer makes the selling transaction tended to all those who pass to enter and become essary intermediary and upon his attitude the
a pleasure to all concerned, not a haggling con- its patrons. According to the tone of this invi- successful termination depends. Neatness in
flict, methinks I hear a chorus of enterprising- tation, desirable or undesirable customers are attire, a quiet courtesy, and a willingness to
dealers asking in one voice, "What shall I do to attracted. Studying the question of the effect of show goods and answer questions embrace the
impress my customers?" Look about you, take a store's exterior appearance in this way should few requirements from an employe that add the
in all the many external elements that impress forcibly impress upon every dealer why this last chapter to the tone of a business. As Mr.
you, and as far as possible apply them and thus phase of his business needs his careful consid- Williams says in The Sporting Goods Dealer:
impress others. eration. The fact that you are catering to what "Your goods may be of the highest quality;
Beginning with a man's domestic and social —
we call the great middle class the wage-earner your prices consistently moderate; the situation
—
life —
his personal appearance on to the exterior — does not alter the situation in any way; if of your store may be excellent; in fact, all fac-
of the —
store its —
interior the appearance anything, it necessitates even more attention to tors but the personnel may be highly satisfac-
of its —
employes the arrangement of his' the character of the store, as this class of people tory for a successful business, but if this most
various stocks and other less important de- are much more impressionable than any other. —
important item has been neglected if all of your
tails, we meet the factors which make the per- The greatest care should be taken to differ- energy and effort is confined to the internal re-
—
sonnel of the business these are the things, if entiate between impressing and awing possible quirements of your business and none is ex-
properly carried out, that attract the desirable customers. Too much dignity and pretentious- pended upon those many external elements which
class of trade, give them the necessary amount ness are liable to awe and frighten away your stamp the character of your store then you —
of "impression" and make them desirable buyers. customers, instead of tempting them to buy. cannot succeed; you are laboring under a very
The proprietor of a business is a quasi-public The interior of a store contributes to the per- great handicap. If you give no consideration
MASTER PLAYER PIANO cluded that "it is about time we did something
for Jim," hence the dinner.
The guests included men prominent in public
life and the professional and commercial world.
Rudolf Pianos and Player Pianos Long Acre Square is a long jump to make, but
such was recently done by the Garraway Photo
Art Co., which concern reproduces photographs
by machinery.
Dealers wanted to represent these lines in unoccupied territory Touch ail the bases in the game of business
and then there'll be no dispute about the pen-
nant of success.
THE TALKING MACHINE WORLD. 13
country's history in 1908, and the railroads are strument are cut
THE BUSINESS OUTLOOK. and especially arranged to
sharing in the prosperity of the farmer. But give full orchestration. In other words, the
also from the great markets of the cities comes xylophone playing the solo part of the composi-
Credit and Confidence Have Been Restored and the official report of trade and industrial condi- tion and the piano, cymbals and drums the right
Conditions Are Improving Every Day.
tions for the week, and it says, 'credit and con- accompaniment. The piano is also fitted with a
fidence are again established on a firmer basis new magazine slot and is sure to prove a big
Renewed confidence in the financial situation at the opening of the new year than at any time money-maker wherever introduced.
continues to be demonstrated by large business during the last fifteen months. Progress is The driving of the instrument is by electric
firms,and in no way is it more discernible than steady, and along safe and very satisfactory motor arranged inside the case and can be con-
in the demand on all sides for goods. In con- lines.' nected to any ordinary domestic electric light
nection with the renewal of business activities "Herein lies the most optimistic fact about lead. The instrument is truly an artistic con-
The Tradesman quotes the following forceful the industrial outlook for 1909. Credit and con- ception in every particular, and is sure to meet
editorial review: fidence have been restored. These are the very with popular demand. Although just added to
"With the beginning of the new year, busi- bases of a market's prosperity. As long as they the "Peerless" line, the advance orders would
ness in the United States seems to have gathered remain firm business is good. Anything that indicate that style D-X will be one of the "top-
into its stride. In all lines of trade there is impairs them undermines business and para- liners" and star sellers.
brisk movement; buyers are sending in large lyzes industry." Talking machine dealers will find the instru-
orders, and sellers are disposed to offer more ment an excellent side line, viz.: to secure orders
liberal credit. The industrial prospect for 1909 for the installation of the instruments in places
promises richly, and no doubt the promise will SHOULD PROVE A BIG SELLER. of music. The field is a large one, and as noted
be fulfilled. In an address to the Albany Cham- in the concern's announcement in this issue,
ber of Commerce, recently, Governor Hughes The New Style Peerless Automatic Piano Just they will be pleased to forward quotations and
said: 'There are before us evidences of the most Introduced by F. Engelhardt is Especially allot territory.
abundant prosperity. We have started the new Adapted for Moving Pictures, Summer Pa-
year well, and the business men of the State vilions, Amusement Arcades, Dancing
THE VALUE OF IDEAS.
have never had better reason to look forward Schools — InFact Anywhere Good Music Is
to good fortune.' Desired. Ideas are as essential to progress as a hub to
"Governor Hughes' assurance applies to busi- a wheel, for they form the center around which
ness men of all the States. In all sections of the P. Engelhardt & Sons, in response to many all things revolve. Ideas begin great enterprises,
country the signs of renewed business activity requests on the part of the trade, have brought and the workers of all lands do their bidding.
are manifest. The South is eager to open up out a new style "Peerless" automatic piano, viz.: Ideas govern the governors, rule the rulers, and
new railroads; for the first time in her history style D-X, especially adapted for moving picture manage the managers of all nations and indus-
the cotton crop of 1908 exceeded the hay crop theaters, summer pavilions, amusement arcades, tries. Ideas are the motive power which turn
of the entire country in value, and stood next skating rinks, dancing schools, in fact, any place the tireless wheels of toil. Ideas raise the plow-
to corn. She needs more lines of transportation, where good loud music is desired. The instru- boy and constitute the primal ele-
to president,
more factories, more labor to help her turn cot- ment is equipped with xylophone, genuine Turk- ment of the success of men and nations. Ideas
ton into coin. In the West there are no hands ish cymbals, bass and snare drums of the best form the fire that lights the torch of progress,
idle which want work. In the East the ordering make. The latter can be adjusted to play loud leading on the centuries. Ideas are the keys
of goods for future delivery is being revived. or soft, in fact, all possible effects in music which open the storehouses of possibility. Ideas
Iron and steel mills are producing at their full from the most delicate pianissimo to fortissimo are the passports to the realms of great achieve-
capacity again, and dry goods, shoes and wooden can be produced, i. e., powerful enough to fill ment. Ideas are the touch-buttons which con-
structural work are showing well for the season. a large hall, or adjusted as not to seem loud in nect the currents of energy with the wheels of
"More significant still, perhaps, the railroads a small room. Another important feature the — history. Jdeas determine the bounds, break the
report a satisfactory traffic. The farm products instrument can be played manually. Another limits, move on the goal, and awaken latent ca-
of the United States were the greatest in the —
very strong feature the music rolls for this in- pacity to successive sunrises of better days.
;
Cincinnati, Ohio
Branch Factories: COVINGTON. KV.; NEWPORT, KY.
—
THE PRESIDENT INK PENCIL almost certain to be deceived by it. The buyer
is his "old friend" — surely his advice is disin-
terested! He has the art of making it seem so,
Guaranteed a Perfect Writing Instrument at any rate.
A salesman in making his rounds will sooner
Necessary alike for Men, Women and School Children. Fills with Ink like a Fountain Pen or later be gulled by some crafty buyer, if he
Writes like a Lead Pencil. Will Not Leak Carried in Any Position. is not forewarned. And_ even if he is fore-
warned, he will very likely be caught off his
guard and "bamboozled" into accepting misrep-
resentations, if he has not the quality of moral
courage to a superlative degree.
A salesman may know that he has the "rock
bottom price." What is he to say to the buyer
MADE IN TWO SIZES :
money. Motorcycles have been brought to a Every retailer realizes the fact that goods of
Some very novel ideas in post cards are now high state of perfection, are easy to handle, any nature must be displayed to be sold, and the
in evidence for the Easter trade. There is not sell for reasonable and attractive prices and question of how to display them to get the most
only a larger variety this season, but more skill offer good profits. effective results is one that perplexes every
and originality is displayed in the conception of window trimmer and dealer that endeavors to
these very welcome and now almost necessary Next month the big leagues begin playing
have something a little better and more original
seasonable publications. Many of them are ball,and the enthusiasm of the smaller leagues,
than his competitor. The Gier & Dail Mfg. Co.,
printed in colors and are really works of art. the independent clubs, the "fan" and the small
of Lansing, Mich., realizing this need of the
The development of the post card business has boy will then be at its height. A first-class line
retailer, have made a thorough study of his con-
assumed tremendous proportions, and while we of baseball goods will make the dealer's store a
ditions and have put on the market a line of
have not yet equalled England or Germany in point of attraction, and the interest pays, for
entirely new fixtures that solve two great prob-
no matter how young or financially weak the
certain lines in the matter of output, yet we are
baseball enthusiast, nothing but the best will
lems — save space and give a more effective and
fast approaching these countries in the artistic attractive display.
quality of our creations. recognized
It is now do. League ball is a magic word, and who would
The cut here shown
one of their revolving
is
that the high-class cards are mostly all of great attempt to settle a close score in the ninth
cabinets for displaying sheet music. This shows
educational value, and all fair-minded people are inning with a bat that couldn't be depended
30 sheets of music on only 25 inches floor "space,
rapidly estimating them at their true worth. upon? Then, too, there are gloves, masks, chest
each pocket holds 25 or 30 sheets. The music
Even in the cheaper grade a higher standard is protectors, base bags, hat bags and a score of
is held perfectly, showing the whole cover and
evident. other necessities to be considered.
making a very attractive appearance. They build
three sizes of the revolving cabinets for this
Every once and a while up crops the story
Have you the agency for one of the numerous line and flat racks of any size desired.
of the customer neglected because he looked
family of "gods" that have sprung up within
seedy, but who had a roll of bills in his boot.
recent months, including the gods of happiness
Then the clerks take to spurting to greet every
and luck, the god of things as they ought to be
seedy man entering the store, only to find out
and the god of grouch, and other "just gods"
that they are panhandlers. 'Tis a cruel world.
too numerous to mention? If not, it is well to
get in line and cater to the public's mood while
The disciples of the great Isaak Walton will
it is at its height —
that's what gets the money.
soon be swarming in river, stream and sea, and
it is wonderful how necessary a new outfit of
This is the day of the safety razor, and no
rods, lines, hooks, flies, etc., are deemed by those
man should cut himself with the old style for
who go after honors. The success of the red-
fear of not being satisfied with the twentieth
headed and scantily clothed farmer's boy with
century article, for over a score of safety razors
his crooked stick and bent pin is legendary, but
in a variety of forms are now on the market,
a true sportsman wants something he can depend
ranging from the Gillette at $5 to those made
upon, and the dealer who offers the best will
to sell for a dime. Dealers who handle safety
get the trade. Are you the man?
razors well
are off in several particulars.
Owing strong competition, each line is ex-
to Mr. Talking Machine Dea'er, have you ever
tensively and persistently advertised, prices are stopped to consider how well typewriters would
fixed, and the exchange of new blades for used fit in your line, especially if you haMled com-
ones opens the way for a permanent income from mercial machines and records? When a man
each sale. is sufficiently interested in turning out his corre-
spondence with neatness and despatch to con-
connection with safety razors, there are
In sider the purchase of a commercial talking ma-
numerous sundries for the gentleman's toilet chine for the purpose, he is certainly in a humor
that can be conveniently handled, shaving mir- to discuss means of improving the last half of
rors, brushes and soaps being among them. It the operation, the typewriting and there's your—
doesn't pay to get the meat and let the gravy chance.
—
pass unnoticed there's nourishment in that,
too. Booze and Business begin with the same let-
ter, and there the harmony ends, they don't mix DAIL'S DISPLAY MUSIC CABINET, No. 71.
man who
—
Are you in a position to profit by the desire at all. It's the sober gets the best of Their steel pockets are very practical for tack-
of certain of your neighbors to fly along the the horse trade. ing on side walls and make an inexpensive but
attractive way of showing music. These pockets
i IIMWirimHIIIIIIM K1W1MM W.IIH11IIM
of which a cut is shown are formed from one
i continuous piece of steel and are very strong
WE MAKE 17 STYLES
OF POST CARD DISPLAY RACKS
from the small single units to the large 7-ft.
Floor Stands. Increase your sales by proper-
ly displaying your postal cards.
Our "Rochester*' easel rack displays .50
cards and holds 4,000 cards. The Seneca Re-
volving rack displays 48 views and holds
1,500 cards.
AN EXTENSIVE CAMERA PLANT Garden of Eden has anything been gained by opportunities, it being readily realized that if
human beings without effort. And centuries of one line will catch a certain number of custom-
That Seneca Camera Manufacturing Co.,
of the study and invention have not lightened man's ers, two or three lines will capture more, pro-
Rochester, N. Y. —
Success of This Concern burden, simply providing means for accomplish- vided that they may be and are properly han-
— Value of Cameras as a Side Line. ing more with the same amount of energy. Yet dled.
in this enlightened twentieth century there are It must be considered, however, that no matter
We present herewith a view of the extensive actually merchants who goods
believe that how well known or popular a side line is it
plant of the Seneca Camera Mfg. Co., on South should sell almost automatically, that between will not sell itself without effort. There are
Clinton street, Rochester, N. Y., and large though the direct effort of the manufacturers and gen- several prominent brands of safety razors, but
the factory is, the business of the company is eral advertising the dealer should have nothing the devotee of the old style "colored man's com-
panion" must be shown wherein a safety razor
at a higher price than the old style is a most
desirable article to possess. Motorcycles may be
of a popular make and attractive in appearance,
but the purchaser must be convinced that their
speed and general durability are fitted to his
needs. In short, wherever there is competition,
salesmanship is required to a greater or lesser
degree.
The remarkable recovery of the talking ma-
chine trade after the depression has placed deal-
ers in an excellent position to take on side lines.
Larger profits mean more capital to invest, while
the increased number of machine and record
purchasers visiting the stores offer an excellent
field for introducing new lines directly.
With a prospect actually inside the store, the
sale is half made, and attention may be attracted
to the side lines in a subtle manner without
danger of offending and thereby losing a perma-
nent customer.
It will pay the dealer to consider the needs
of his trade and cater to those needs even in
other lines than talking machines. As one emi-
nent statesman remarked, opportunity knocks
expanding rapidly quarters once at every man's door, and after that the man
so that additional to do but collect the profitsand rest at ease, or
will soon be required to properly meet the knocks opportunity.
de- rest, anyhow, while waiting for profits, instead
mand. of chasing the elusive game.
The Seneca Camera Mfg. Co. is an independent The average business man, however, fortu- There are still many inaccuracies in adver-
concern and have built up an enviable reputation nately realizes the fact that nothing can be tisements. There is still much exaggeration.
for their products, their line including cameras achieved without effort and success comes only The frequent use of superlatives is a matter of
and supplies to meet every demand of the ama- to him who hustles energetically. habit, and it will take some time to get out of it.
teur and the professional photographer. Take, for instance, those talking machine deal- Each of a half-dozen shops in one town claim to
A number of talking machine dealers have al- ers who have taken up the question of side lines, be "the best and cheapest." This is preposterous
ready taken on the Seneca line and have found and have installed a line foreign to talking ma- on the face of it.
that, owing to its. excellent reputation and liberal chine goods. In the majority of cases such lines
advertising, the line is one that sells with a were added as only occupied space not required It's hard to convince salesmen that "going
minimum amount of effort. Then, too, the profit by the regular line, and the dealers have simply in mourning" means black raiment, and not
is liberal and the demand for supplies makes made use of time and energy formerly wasted. black fingernails.
every camera sale a basis for a continuous busi-
ness.
dencies of ours, both as to population and area, Co., of Rahway, N. J., state: "Apart from the you, either.
furnishes us the largest amount of trade, namely, fact that the Regina music box is an old-estab-
Hawaii, as follows: lished proposition and a fine seller everywhere, "Meaning is a thing utterly disregarded by my
Total trade with U. S. it is not necessary to put in a large stock to colored maid when she a Harlem
talks," said
1908. qualify as a dealer. housewife; "all she goes by is a sense of sound
Hawaii $65,000,000 "It is an easy matter to build up a business fullness. She was going to a ball the other night
Porto Rico 45,000,000 gradually from a very conservative start. Cus- and I told her to be sure to get home early if she
Alaska 40,000,000 tomary talking machine discounts are allowed wanted to keep her place.
Philippines " Well,' she answered, 'you'll have to corru-
20,000,000 dealers.
"Our observation recently is that the majority gate me, ma'am, if I am, but I ain't likely to be
Total trade $170,000,000 of talking machine dealers are eager for a —
sebasetuous' whatever that might mean.
By imports American ports and exports
at profitable side line or two to boost receipts. We "I asked her next morning if the ball had been
therefrom, the round figures are (ten months have had many requests for advice on the best a success, and she replied:
ended October) line to take on. " T suppose so, ma'am,
so far as I can cer-
Imports from Exports to "In our judgment the Regina is the 'one best tificate; but say for sure, 'cause I re-
I can't
Hawaii |40,500,000 $13,000,000 bet.' treated just as the fun was gettin' to the top
Porto Rico 23,000,000 18,000,000 The Regina line is certainly growing in favor. of its apogee.'
steel pockets to cover your wall. They make a Just before Christmas a piano-maker visited a
cheap and effective display. build cabinets We Glasgow dealer, whom he attempted to bribe
with a box of cigars, says Music, of London.
for magazines, post cards, dime novels and news-
"Na, na," said the dealer, shaking his head
papers. We
have ideas that will interest you. gravely; "I canna tak' 'em. I dinna dae bus'-
It only takes a postal to find out. They may ness that way."
"Nonsense!" said the piano man; "but if you
be worth dollars. have any conscientious scruples, you may pay
me a shilling for the box."
now as if the plan would really be carried out. a slot attachment, and, as you will note from the
behavior.
The object will be two-fold; to show, by running illustration, the unsightly horn is done away with,
"Whatis most needed in the five and ten-cent
a theater that shall be a model of cleanliness and being concealed within the cabinet.
shows systematic and thorough regulation. At
is
good ventilation, with really fine moving pic- It requires less room than many of the coin operat-
present the regulation is chaotic, insufficient, and
tures, that the public can appreciate properly ing machines, but is just as big an earner, and has
unfair both to managers and public. When a
managed entertainment of the higher class, and been built to withstand the hardest kind of use. It
theater applies for a license, its qualifications
to turn competition in the direction of improve- makes money while you sleep and brings to your store
should be quickly and carefully followed by each
ment." a class of customers that will help your business.
of the departments established to protect public
safety. If the qualifications are satisfactory, the The New Regina-Hexaphone is a new
application should go in regular course to the TAKES ON PIANOS. talking machine holding six different cylinder records.
license board. At present, any application may After inserting coin any one of the six records can
be held up by an unscrupulous agent with an Perry B Whitsit Co. Add Pianos and Players be selected and played.
itching palm. to Their Present Line.
It takes standard talking machine
Of a far lower grade than the five and ten-cent cylinder records, which are very inexpensive,
shows are the one-cent theaters the penny — (Special to The Talking Mac hine World.)
easily procured, and offers an endless assortment
arcades. But in recent years they seem to have Columbus, O., March S, 1909.
of all kinds of music. These records can be easily
lost much of their hold on the public. In some The Perry B. Whitsit have added pianos
Co. taken out and changed by the operator.
places, however, they thrive. In the very open- to their line and have arranged special sales-
ness of the other shows there is an element of rooms in the city. Separate soundproof booths The Regina-Hexaphone is simple,
wholesonieness. It is far better for people to for the display and demonstration of player
substantial and Compact, has an excellent
tone and is a big attraction and a winner.
laugh together over a bit of vulgarity than for pianos are among the innovations. Mr. Whitsit
one person to enjoy it alone with more or less is one of the far-seeing talking machine men who The Regina-Hexaphone is a very
secrecy. The intimation of secrecy in the one- believes in the great future for piano players. popular instrument with slot machine opera-
cent theaters contributes to what is left of their The concern carries a full line of Winter & Co.'s tors ; it pays well, is easily handled, weighs but little
popularity. They rely almost wholly on the slot- pianos and Master player-pianos, also that of the and a large number can be operated at a very small
machine, which, in the comparatively few years Rudolf pianos and player-pianos. expense.
since its invention, has created many a million-
The Regina-Hexaphone requires
aire. It is, of course, chiefly by means of small No statement should be made
buyer which to a
but little manipulation— is always ready-
sums made out of the needs of people, including is not essentially true, and exaggeration is only
can be played anywhere— will play an unlimited
the fundamental need of diversion, that fortunes justifiable as a means of compelling a recog-
number of airs.
are originally accumulated. Like the five and nition of the truth in its entirety —like making
ten-cent shows, the one-cent theaters make an muslin garments for children, a little large, in
effective appeal by means of cheap decoration and the first place, so that when washed they will
floods of electric light. Amusement-seekers shrink to a fit.
casually drift in. The entertainment offered
seems extraordinarily cheap. But the average No
matter what you are advertising write the
amusement-seeker either has very little money ad. with the women in mind. Ninety-nine times
in his pocket or possesses exceptional strength of in a hundred the woman controls the house-
RAHWAY, N. J.
character if he goes away without spending many hold spending. She is the power behind the' 259 Wabash Avenue, CHICAGO
times one cent. Not only are there popular pocketbook. — Printer's Ink.
— —
A Great Asset in the Make-Up of the Success- railroad crossings, I ask you to 'Stop — Look dealers trust this salesman both as to honesty
Good Servant at Any Time or at Any Place. Further on we find, "By telling you again and lish it is, with nothing mysterious about it
again to recollect, you will be able to recall my but — can you do it?
Confucius said, "When you know a thing to name, address and profession when the proper The next class of direct suggestion includes all
hold that you know it, and when you do not
occasion arrives. —
Now Attention Once More — suggestions made by salesmen not yet personally
know a thing to allow that you do not know — all together." known to the prospect, or at best not very well.
it, this is knowledge." Just so, yet, weighed by The mailerof this card was pleased to call Suggestions, under such circumstances, to be ef-
—
at the power of suggestion there are a goodly
experimented upon, knowing that such an experi- other words, the salesman must have a personal-
—
number of him what can you say in defense ment is being made, but business men never.
They may be amused, or the antagonism in-
ity that will quickly win the confidence of the
prospect — otherwise his
suggestion will be about
of his scepticism? Or he? Nothing! For sug-
Fred Kaessmann in the Traveling herent in many may come to surface. In either as effective upon frozen ground;
as seed cast
gestion, says
Man, rightly employed, at the right time, is cer- event, it is fatal to effective suggestion. Sug- some may sprout, but not while the salesman
gestions, to be of use, must be made or given is around to take orders.
tainly an order-winner of the greatest power and
a general good servant at any time or at any
in such a way as to remain unrecognized as sug- The third class of suggestions is best used in
place.
gestions. They must pass without label as part —
the form of questions questions tending toward
Some time ago of the regular selling talk. raising doubt or fear in the prospect that he may
To get down to the concrete:
I left the a rather crusty individual ac-
office of
At the time the mailing card of which I have lose a good thing, or subject himself to loss if he
companied by him. When we arrived at the just made mention came to hand I was editor of does not purchase. Opportunity should always
railroad station, several hundred yards distant,
an advertising journal. Wishing to verify my be given to allow such suggestions to sink in.
he said: conclusions as already mentioned, I experimented A pause and a questioning look will, in them-
"Did you close the door after you?" along the lines of the mailing card and must re- selves, act as strong suggestions in support —and
The question surprised me, but I answered, port a complete failure. Perhaps you will find will do much to help carry the point.
"Yes." Nevertheless, after he had left doubt this statement of actual results more interesting A
Persian proverb reads, "One pound of learn-
walked down to see if I had than any mere say-so. Perhaps you will also be ing requires ten pounds of common sense to
assailed me, so I
really closed it — and as a consequence missed interested to know that the advertiser in ques- apply it." Therefore, gently feel your way until
you know how. Remember the rapier not the — —
my train. So much for a suggestion in this tion has returned to the "safe and sane."
Not much later, again having occasion to call What is it? How given? When? To answer
at the office of thegentleman mentioned in the these questions would require volumes. Some BUSINESS.
foregoing paragraph, I found him walking across useful hints will, however, be found in the fol-
the floor with a paper in his hand. As I en- lowing First of all, in the use of sug-
lines: It isthe pulse of Progress, and its beat
tered, he was saying to a clerk: gestion, a case of the rapier, not the club,
it is
Records the nation's movement down the years.
"I guess that's all right." the velvet glove, not the bludgeon. Like every It is the bearer of our hopes and fears,
With fond recollections of the train I had thing else, it requires practice and keen dis- And, to its steady rhythm, countless feet
missed, also with a keen desire, to see how sug- crimination to become perfect and adept in its — Keep step forever. It is music sweet
gestion would affect him, I said, with a smile: use. But this perfection can be acquired, and To them that love it. To the pioneers
"Are you sure?" when acquired becomes a powerful weapon. It is a beacon. Singers and the seers
It was his turn to be surprised, but even as One thing must be borne in mind: a sugges- Find inspiration in its busy street.
he answered, "Yes," yet he had not reckoned on tion given to a person whose confidence you It throbs —
and laden ships unfold their wings,
the power of suggestion. A moment later he have won will be worth a great many times as To rest their pinions, in a foreign clime.
again walked across the office, nervously fingered much as one given to a person whose confidence It throbs — and 'round the earth the lightning
the paper in question, then walked back again. has not yet been won. Therefore, win a per- springs
This performance he repeated several times, son's confidence before trying to give him a To link a world in brotherhood sublime.
and it was plain to be seen that his mind was in direct suggestion. Some experts on suggestion It is the thing that moves all moving things,
a quandary. Three minutes later he reopened say this is unnecessary, but my own experience The mighty force that keeps in time with
—
the matter with the clerk "just to make sure." is that no form of suggestion will prove ef- Time. — System.
So much for another simple little suggestion in fective to an appreciable extent until such time
question form. as the prospect begins to place confidence in
Several years ago a mailing card reached my the suggester. NEVER TOO LATE TO LEARN.
desk bearing the catch-line, "The Power of Sug- For instance, a salesman friend of mine can
Cato, at eighty years of age, began to study
the Greek language.
Socrates, at an extreme old age, learned to
When you add musical instruments to your stock you use excellent judgment Rameau was beyond fifty when he wrote his
first opera, and made a great success.
as no line fits in more appropriately with talking machines.
Dr. Johnson applied himself to the Dutch lan-
THAT IS
Benjamin Franklin did not begin his philo-
sophical studies until he was fifty.
Dryden, in his sixty-eighth year, commenced
THE HARMONY COMPANY, »« «. u— * *vc»u «. CHICAGO A genius is a man who would rather acquire
fame than make a living.
I
THE TALKING MACHINE WORLD. 21
PHELPS ON ADVERTISING. true, whether the work be done personally, sults obtainedfrom devoting a line of advertising
J. C.
through an expert, manager or agency, and the to one particular make or style at a time, and
Special —
Forms of Publicity Advertising the more the head of the business knows of the prin-
ciples of advertising the better will he be en-
by a consecutive and consistent campaign build
Lubricant of the Wheels of Business and up interest and desire in that particular article;
Necessary to the Success of Every Firm abled to determine plans, or to choose his lieu- in other words, by concentrating until it be-
How to Prepare Copy That Will Pull. tenants, experts or agency for the handling of comes sufficiently well known to make a less
that highly important branch. The force of this active campaign essential.
At the recent meeting of the Advertising fact is at once apparent when we consider that "In the matter of copy, too, much stress can-
League of Dallas, Tex., held at the Oriental perhaps no department of the business requires not be placed on appropriate illustrations, in
Hotel, J. C. Phelps, manager of the Jesse French really better judgment or finer discrimination. my humble opinion. Especially is this true
Piano & Organ Co., one of the great retail music The field one of invention, and, as such, in-
is where the medium is an expensive one, and a
trade institutions of the South, with branches vites the deepest research and thought. The given amount of spa°ce must be utilized to the
in half a dozen cities, was the principal speaker. rewards are commensurate therewith. best possible advantage. The psychological ef-
As his remarks on advertising are the well "Whatever the line, advertising should be fect of a well-executed drawing or illustration
thought out ideas of a practical man, and not of given the force of individuality, character and in an advertisement is wonderful, and many a
a theorist, we take pleasure in reproducing originality, in the outset, a policy and system time impresses on the mind a dry fact or detail
them in the benefit of our
these columns for should be mapped out consistent with the busi- that otherwise might be lost to oblivion. The
readers. Mr. Phelps' address was as follows: ness represented, and this. policy persistently and successful illustration, however, must he appro-
"Under the head of special advertising may steadily followed out by such plans and means priate. There must be proper harmony of the
be embraced any special article of merchandise as judgment and experience deem expedient. words and illustration. They should picture
or commodity, such as typewriters, phonographs, —
Persistence constantly hammering away at the some clever adaptation of the article in actual
shoes, pianos, insurance, etc. In this, as in other proposition, until impressions are driven deeper, and practical use. In other words, should tell a
lines, the same general principles prevail and finally made indelible, is one of the most story in themselves. A cut of the article, as a
sincerity and consistency being among the first important requisites. rule, is a very poor and stereotyped form; e. g.
requirements, if permanent success is to be "The time to advertise is all the time, though all automobiles look alike to the layman. How-
achieved. some seasons are more propitious than others. ever, a well-executed drawing, illustrating an
"To give more than a brief outline of any The line may be advantageously increased and automobile in service, brings a man cooped up in
system of advertising in the short time allotted elaborated or diminished, according to the op- the city to a contemplation of a delightful out-
on these occasions would be neither possible portunities of the season, from time to time. ing. His fancy can almost see the beautiful
nor desirable. We meet here for an interchange A most ef-
high-class line of advertising is the landscapes, and cause him to feel the exhilara-
of ideas, where mutual benefit may result, and
most economical. The
fective and, in the end, the tion of the open air; the delight of gliding along
if anything I can say on the topic assigned to best in the way of mediums, illustrations and with the speed of the wind in pleasing company.
suggest a thought or idea, which, when devel- talent is, from one standpoint, expensive, be- His mind is made right for a car, and, incident-
oped, will be of benefit to the advertising plans cause it represents brain power; yet, that is the ally, a strong sentiment is created in favor of
of another, I count that I will have acquitted one commodity which always pays the best re- the particular make, though he may have no
myself very well. turns. other knowledge of its merits.
"It has been said that it is sales that turn the "In the line of advertising with which I am "To be effective, both copy and illustration
most familiar, reputation and standing are the should be changed constantly. I regard no ad-
wheels of business, and it may also be stated as
eminently true that it is advertising that lubri- most important features, for it is on that that vertisement, however forceful, or expensive,
cates the bearings and makes those wheels easy the success of the article is largely based. The really good enough to repeat. It comes to be
to turn. method, therefore, must be adapted to a very like a twice-told story, and, if the space is worth
"No concern can succeed in this day without considerable extent to the best and most forcible having, it is worth the expense and trouble of
an advertising system of some kind. In fact, the establishment of its merits, and toward creating getting up fresh, crisp and interesting copy.
terms 'successful business man' and 'good ad- a sentiment in its favor, in preference to some Plenty of time should be given to the compositor
vertiser' are practically synonymous. This is other articles of like nature. I find the best re- and artist so that opportunity may be had for
USED EVERYWHERE
THE Get Your Stock
of
Best Side Line
FOR THE
ROLLER
Spring Season
SKATES
Ready for
Write us for Catalogue and
full information
SPRING TRADE
Torrington, Conn.,
Union Hardware Co., U. S. A.
22 THE TALKING MACHINE WORLD.
correction of proof, if the best effect is to be organizations, and otherwise, or much of the INCORPORATIONS OF THE MONTH.
realized. The work is created, and, as such, re- results ofadvertising is lost. Every member
quires reasonable time for proper results. of a business organization ought to be indirect- Four moving concerns were incor-
picture
"Brevity has been hinted at as a valuable ly a part of the general advertising scheme, and porated under the laws of the State of Maine
point, on the theory that a single, forceful state- should appreciate his responsibility in that during the month, namely, the Dress'.er Grapho-
ment, that is read by 100 people, is better than direction." view Corporation, with a capital of $1,200,000;
a lengthy one that is read by less than one- The International Projecting & Producing Co.,
tenth as many, and digested by fewer still. Gen- CAN'T GET ALL THE TRADE. with a capital of $5,000; the McKinney Patent
erally publicity brings the inquiry, and the other Co., with a capital of $5,000, and the Universal
"What's the use of worrying yourself into
may be left to catalogues and literature of the nervous prostration over the trade that will buy Film & Projecting Co., with a capital of $200,000.
follow-up system. We have noted that some of some of their goods away from home?" observed C. E. Eaton is president in each case, T. L. Cro-
the best salesmen are not those who talk the teau treasurer, and J. E. Manter clerk. The
a dealer from a medium-sized city the other day.
most. They seem to lead the customer's mind "I have passed the stage where the sight of new
firms are all located in Portland.
and give them a chance to talk. Often more is goods bought in another city excites my angry
gained by way of indirection than could be ac- passions. I take it as one of the inevitable fac-
The O'Neill-Thompson Manufacturing Co., of
complished by direction; so, in advertising, we tors in retailing that a certain number of people New York, has been incorporated under the laws
may give a suggestion that will be food for of the State of New York to manufacture and
in every city are going to buy some
of their
thought, and the more the public can be induced deal in post cards, novelties, mailing devices,
goods in some other town or city."
to think in our line the better.
This retailer was a philosopher. He explained advertising devices, etc., with a capital of $10,000.
"In the way of mediums, the first in order is that the trade which went to the larger trading Incorporators: William J. O'Neill, 41 Milford
naturally the daily papers, because they cover place was more than off-set by the trade he got street; Thomas J. Thompson, 78 West 48th
the general field; but there are many good ones, street; David Leary, 520 West 175th street, all
from the town just a little smaller than his own.
including technical, farm and religious publica-
The customers who came .to his store in A., from of New York.
tions. The method best adapted depends very the town of B., bought just as much merchandise
much on the line of business itself, and the pat- as the people who went from A. to buy goods The Boston Specialty Co. has been incor-
ronage to be reached. in C. And they were much easier and more porated under the laws of the State of Massa-
"Scarcely second in importance to the gen- chusetts with a capital of $10,000. The presi-
profitable customers than those he lost to his
eral medium; fact, more so, as
in far as spe-
rivals in C. dent of the concern is Geo. H. Tuttle, and the
cialty lineconcerned, in some
is respects, is
This merchant argued that it is a mistake to treasurer and clerk is Jos. D. Pearson, both of
the following system, because this goes direct Tremont Boston.
make too great an effort to sell all the trade in 172 street,
to the mark, and deals with the actual pros-
town. Of course, he does not let trade go to an-
pective buyer. It comprehends a broad field, The Improved Film Supply Co., of New York,
other town without making a reasonable effort
and would constitute a lengthy subject in itself to keep some of it at home. But to carry the was incorporated recently under the laws of the
alone. The opportunities for advantageous use lines of goods necessary to please the chronic State of New York with a capital of $10,000
of well adapted novelties, post cards, folders, and to operate same. Incorporators: Samuel
out-of-town shopper is, in his opinion, too much
circulars, booklets and form letters are prac- Marcusson, 197 Stanton street; Morris D. Boh-
of a risk for the profit there is in it. Moreover,
tically endless. The use of them is more or
he has come to the conclusion that it is not rar, 2 Avenue D; Leon Marcusson, 197 Stanton
less familiar to the average business man of
merely buying goods that takes the shopper to street, all of New York.
to-day. may, * however, be suggested here
It
another city, but a curious mixture of pride
that the whole plan should be made as personal Among the new incorporations in the State of
which finds its medicine in the click of car
as possible, and neither pains nor expense spared New Jersey is the Philadelphia Projecting Co., of
wheels.
to bring literature, circulars and stationery up Camden, incorporated manufacture films and
To keep this out-of-town trade down to a mini- to
to the highest standard of quality and printing,
mum is what the merchant endeavors to do. To cameras, with a capital of $125,000. Incor-
materials, etc. In other words, make the qual-
keep it all at home is an impossible task, and porators: Vernon R. Carrick, Harry Bennett,
ity of the matter used create an indirect im- John Reiff and William A. Johnson.
one, even if it could be done, that would not be P.
pression in favor of your business.
worth the price.
"In conclusion, I will say that, while adver- The Huguenot Manufacturing Co., of New Ro-
tising is a magical force, it is not, in the general Thousands of professional men, without any chelle, N. Y., has been incorporated with a capi-
acceptation of the term, all. We must not expect special ability, have succeeded in making for- tal of $1,000 under the laws of the State of New
everything of it. Its most logical office is one tunes by means of a courteous manner. Many York to manufacture patented articles and
of publicity; to make known what we can do, a physician owes his reputation and success to novelties. Incorporators: Henry Schnitzspahn,
or have for sale; what it will do, and how much the recommendation of his friends and patients, Frederick F. Whitehead and A. H. Meyer, all of
better it is, or can do the work, than some other who remember his kindness, gentleness, consid- New Rochelle.
article, or commodity of like nature; to create eration, and, above all, his politeness. This has
a sentiment in favor of our wares, so that when been the experience of hundreds of successful
The Lucky Spud Co., of Boston, has been in-
the buyer is ready he will think of our goods lawyers, clergymen, merchants, tradesmen and
corporated under the laws of the State of Massa-
and of our house. The work does not end there; men of every class and every walk in life. Man- chusetts to deal in novelties of all kinds with a
it niusj be backed up by the work of good sales ner makes the man.
capital of $20,000. Louis A. Gieger, of 47 Han-
over street, Boston, is president of the concern.
by wire. Later on they may all be done by wire- backward and forward and feeds paper over the
THIS MARVELOUS AGE.
less, but science and the inventor have not yet writing plate at each movement. The pen is
Evidently We Will Soon be Able to do With- advanced quite that far. dipped in ink automatically at each movement
out the Telegraph, Stamps and Letter Sending photographs by wire is not new. In of the paper so that there is little danger of
Carriers —
How Electricity Is Playing a Star a crude way this was accomplished several years the pen running dry. The receiving pen when
Part in Modern Progress — Sending Drawings ago, but recently an apparatus has been com- hot in use held in the ink well.
or Photographs by Wire — What Will be It
pleted by means of which it is possible to tele- In the
is
And if that particular person does not happen may receive an answer in the handwriting of selenium plate below. The cylinder is slowly
to be in when you call he will find your letter
your correspondent. Writing and sketches made revolved, and the light playing on the selenium
waiting on his telephone desk for him when he with the pencil of the transmitting instrument plate varies in intensity, according to the trans-
returns, no matter how many miles away you are promptly recorded in fac-simile by the pen parency or opacity of the intercepting portrait
were when you wrote it only a few moments of the receiving instrument. The complete in- on the film. These fluctuations, by varying the
before. strument consists of the transmitter and re- conductivity of the selenium plate, according to
More wonderful still, and this by way of .ex- ceiver associated together, so that messages may the well known principle, produce corresponding
ample, the police of New York may be asked by be sent to or received from either end of the fluctuations or pulsations in a current going
line, and the instruments are connected to the through the plate. This current is flashed over
the Chicago police to send them the photograph
of a murder suspect. The photograph is in- ordinary telephone line without interference the wire to the receiving station, where it passes
serted in a machine somewhat similar in size with or alteration to the telephone service. through a Giessler tube and produces correspond-
and shape to a phonograph, there is a buzzing The operation of the telewriter is a very simple ing fluctuations in a beam of light intercepted by
of wheels, the photograph revolves rapidly on a matter. The sender simply calls up on the tele- the tube.
cylinder and in five minutes or less after Chicago phone the person to whom he wants to write The fluctuating beam is focussed on a sensi-
arked for the photograph a letter from Chicago and then writes his communication in pencil on a tive photographic film,mounted on a cylinder
is received by the New York department of roll of paper attached to the transmitter. The which revolves at the same speed as the one
police reading as follows: machine does the rest by transmitting over
all at transmitting station.
the In this way, as
"Photograph received. Excellent picture of the telephone wire and reproducing at the other the at the transmitting station passes
picture
mar arrested here. Many thanks for your end everything the sender puts down on the through successive points on the transmitting
prompt attention." paper. The movements of the transmitting film, the light value of these prints is faithfully
Three weeks elapsed between the recent earth- pencil and the receiving pen being limited in ex- reproduced in reverse or negative at the receiv-
quake in Southern Italy and the publication of tent,it is necessary that the paper shall be fed ing station.
the first photographs of the disaster in the New over a limited writing space. This is done Mr. H. Cartoonelle, a Belgian engineer, has
York newspapers. It ma be possible before Ioivj mechanically at the transmitter and electrically also completed an apparatus which allows draw-
to take a photograph in Italy or Australia one at the receiver. The transmitter has a finger ings or photographs to be transmitted to a dis-
day and publish it in New York the next. lever connected at its inner end by a rod to a tance by telephone wire in an extremely short
These are only a few of the wonderful new paper shifter. "When the lever is moved to and period of time.
tnings that are being done or may soon be done fro between its stops the paper shifter rocks Both Prof. Korn and Mr. Cartoonelle have en-
A SIDE LINE
which may soon become
SOME EFFECTIVE PUBLICITY. needs of the dealer in that line. Besides han-
traveling over this print imparts to the line
conductor, by means of a lever, current differ- How an Enterprising Dealer Worked Safety dling most of the leading lines of holiday, birth-
ences corresponding with the differences of relief Razor Pointers in a "Dry" State. day and cards for special occasions, on the racks
through a rheostat. will be found views from all the larger cities
In transmitting, the picture is rolled on a In one of the States which recently went
horizontal cylinder of metal. The picture con- "dry" there is an enterprising dealer who under-
sists of a carbon print made on rather thick stands not only the value of advertising, but of
paper, and presenting a relief proportional to doing it at the right time. In a large adver-
the intensity of the colors of the picture. This tisement 6% inches wide and 13 inches deep
difference of level, almost unnoticeaible to the this dealer announced just previous to the "dry"
touch, is, however, sufficient for a point in guid- law taking effect, in bold black letters:
ing over the cylinder to respond to the differ- DOWN WITH WHISKBrs!
ences and to transmit them in movements of a On January 1st commence the new
corresponding amplitude. In receiving, the ap- year with this resolution:
paratus follows the- same general principles as "Starting to-day I will save anywhere
that of the Korn apparatus.
of this country and Europe, as well as from
from $10 to $20 per year by shaving my-
some of the smaller places of interest.
In addi-
self."
tion to their regular stock the American News
THE MAYER REFLECTOGRAPH Now at first you might think I am
Co. are prepared to make high-class cards to
speaking in a very optimistic vein- but — order bearing such local views or special sub-
Constitutes a Side Line of Merit for Talking let'sfigure some.
jects as the dealer desires, and guarantee satis-
Machine Men. Suppose we say you get only 3 shaves
factory work, prompt delivery and moderate
per week at 10c. each, in the course of a
prices. (See announcement in this issue). This
One of the biggest sellers of the year in me- year it amounts to $15.60. Had you ever
feature is one to be appreciated by the dealer
chanical contrivances is the Mayer Reflecto- figured that up? Four shaves per week
graph. This remarkable machine projects sou- amount to $20.80 per year.
who desires to build up a strong local patronage.
Herewith is illustrated one of the latest Easter
venir post cards, photographs, etc., in all the NOW, ON THE OTHER HAND:
cards offered to the trade by the American
original colors on a sheet or wall in similar 1 Safety Razor $5.00
manner to the stereopticon, with the great ad- Good Brush
News Co.
1 50
vantage that one has an inexhaustible supply Soap 50
of subjects at hand and is not restricted to the Powder "
.25
A NEW POST CARD PACKAGE.
stilted cut and dried glass slides. No one who A new post card package has been adopted
has not seen one of these machines can begin $6.25 by Curt Teich & Co., Inc., of Chicago, 111., which
to appreciate the immense amount of pleasure Now compare the two, and add to this they assert will prevent many of the complaints
to be derived from their use. In nearly every the satisfaction in knowing you have about imperfect, badly assorted and damaged
home will be found a more or less complete col- had a clean shave, that the brush and cards. It is their intention when sending out
lection of post cards and magazines profusely the razor you use has been on no one's each series of assorted view or colored post
illustrated, which
offer numberless other attrac- face but yours. cards to in future seal each with a band litho-
tive pictures. These, even in their natural size, We are now showing the finest assort- graphed in three colors and gold with the em-
are beautiful, but when thrown on the screen ment of razors of all kinds we have ever blem of the house. This gold band will bear a
and greatly enlarged by the machine, with all had. Drop in. certificate, showing the packer and inspector,
the details brought out by the powerful light, Needless to say the advertisement helped to and in this way the purchaser will have direct
they (even the commonest) become wonderful increase the sale of safety razors immensely recourse to the maker. In addition to this being
a protection to the purchaser, it will, in a large
measure, preserve the colored cards from smoke,
dust and indiscriminate exposure to sunlight.
polished nickel =plated steel case. Its construction the man who is on the ground.
ELECTRIC=PLAYERS
Write us for Latest List of Up-to-date and Popuiar Sefections in
Trade Marks
Designs
Copyrights &c.
Anyone sending a sketch and description may
quickly ascertain our opinion free whether an
invention is probably patentable. Communica-
tions strictly confidential. HANDBOOK on Patents
sent free. Oldest agency for securing patents.
PERFORATED-PAPER MUSIC ROLLS Patents taken through Munn & Co. receive
special notice, without c harg e, In the
Scientific American,
THE PIANOVA CO., 11T-125 Cypress Ave., IM. Y. A handsomely illustrated weekly. Largest cir-
St.,
New York
C
Washington. D,
THE TALKING MACHINE WORLD. 25
PATHWAY
DOLLARSIf a man should say to you that he could put
you on a pathway lined with dollars, you would be
interested, would you not ?
D-X
This Style of Instrument
is especially adapted for
ROAD BUILDING TO MUSIC. C. B. HAYNES & CO.'S HEADQUARTERS "I can state right now, as soon as we are
located in our new building we will be equipped
How Major Kennon Got Work Out of Filipinos
to handle the Edison business equal to any job-
In Richmond, Va., Afford Pleasing Proof of the
and Won a Bet.
ber in the United States, and I do not know of
Progress Made by Mr. Haynes Since His
Major L. W.Kennon, now commanding a
V. Settling in That Section. one who has the building we have devoted ex-
Benjamin
battalion of the Tenth Infantry at Fort clusively to phonographs. Our facilities for fill-
Harrison, in building the famous Benguet road (Special to The Talking Machine World.) ing orders are second to none."
through the mountains of northern Luzon, Philip- Richmond, Va., March 6, 1909.
pine Islands, accomplished a feat called humanly A talk with C. B. Haynes is always beneficial THE TALKING MACHINE IN SCHOOLS.
impossible. It took music, money and a mongrel to one who has any misgivings as to the future
Children Are Now Being Entertained With All
army of 4,000 men to do it, but Benguet road of the talking machine trade. the Great Compositions in Some Public
stands to-day one of the remarkable highways When Mr. Haynes opened up in this city he Schools in This City.
of the world. had a splendid knowledge of the requirements
Major Kennon's army of 4,000 road builders of the trade throughout this section, and he had Uptown school children are getting their first
day they forged ahead. On Sunday they rested machine. Mrs. W. E. Wilkinson told the West
in their quarters, houses built of poles and grass.
End Woman's Republican Club about it last
They amused themselves with dances, cards and week in a talk about the Parents' Association of
games that appealed to the different nationalities. Public school 10. 117th street and St. Nicholas
Major Kennon introduced music as one of the avenue, the first association of the kind to be
attractions along his lonely highway. He is started in this city. The association does many
practical things for the children of the school,
known for his resourcefulness and he does not
deny that he used music to get better work out but the talking machine is a line of work which
is considered one of the best.
of the pleasure loving Filipinos and other
Orientals. They did not like to work, and when One of the teachers conceived the idea, as many
they did it was with slow, sluggish movement. of the children of the school were particularly
One day Major Kennon decided to try music as fond of music and never able to hear and of the
an impetus to zeal. He purchased some expensive best. So the talking machine was purchased,
talking machines, with records of the music of and now grand opera is administered to the chil-
secretly to a place where several hundred light. The machine will start up a melodious
Filipinos were engaged in drilling holes in the tenor solo to which the children will listen with
close attention, and as the last note dies away
canon walls. They stole up behind the slow
going drillers and suddenly struck up a favorite the principal will say:
Oriental air. Instantly the Filipinos caught the "Children, that is the voice of Caruso, the
spirit of themusic and began to beat their drills greatest Italian tenor of his day. People will
against the rock in rhythm. travel miles and pay large sums of money to
The result was more than a surprise to the hear him sing."
resourceful Kennon. He kept the "talkers" busy The Italian children are delighted at this, but
after that. They followed the Filipinos alone; no more so than are the little Polish children of
the way and played wherever they worked. From the school when the golden-voiced Sembrich's
laborers worth about 10 cents a day he developed vocal jewels are cast before them and the princi-
pal continues:
them machines that worked to drum
into musical
beats. Major Kennon insists that the talking "And this is Mine. Sembrich, the wonderful
machines saved the Philippine Government Polish soprano, who
the heydey of her success,
is
Attempt to Saddle Blame Upon the Inventor grow their hair as long as they can and eke out Well, it is not proposed here to answer either
Decline of the Art of Impersonation Laid at the ends with false hair. Women's wigs more of those questions, complicated as they are.The
Door of Electric Lighting —
The Theory Dis- successfully defy electricity, but it isn't often was simply to inquire into
object of this article
proved and the Inventor Is Acquitted and that a managerallow any but an actress
will the serious charges against Thomas A. Edison.
Discharged. wear a wig. The fierce light
of star calibre to These do not appear to have been sustained, and
that beats upon the stage has much to answer the defendant is discharged on his own recog-
Is Thomas A. Edison to blame for a very con- —
for and for that fierce light who so responsible —
nizance. New York Sun.
siderable deal ofbad acting now visible
the as Thomas A. Edison?
upon the stage in this country? Of course the The theory here expounded, at all events, is ENTERTAINED SCHOOL WITH CONCERT.
inventor did not deliberately set about the work the theory upon which managers lay the re-
of filling the theater with incompetent players. sponsibility for the type play type policy; and yet Isidore Abelowitz, son of A. Abelowitz, talking
In fact, there is every reason to believe that he it was not very long ago, years after electricity machine dealer of 510 East 138th street, New
hadn't the faintest gleam of what he was doing came to search out the dark corners of the York, writes The World an interesting letter in
in this direction at the time he did it, for one actor's face, that a famous Dutch player, Henri which he tells of a concert which he recently
must believe him to be sufficiently humane to de Vries, came to America and in a single play gave at Public School 25, from which he just
have been anxious to sacrifice even the very impersonated a well-nigh incredible number of graduated. He used the Victor Auxetophone in
greatest of all his inventions if by that sacrifice characters, each differing totally from every the large assembly room, and adds: "The pro-
he could dam the flood of inefficient actors which other and each involving a most elaborate dis- gram consisted chiefly of operatic selections by
now one can only damn. guise, just the sort of disguise supposed by Caruso, Melba, Tetrazzini and Tamagno, also
But why saddle it off on Mr. Edison, even if he these managers to be easily susceptible of ex- several popular songs and some band records by
is to blame? Well, the one sufficient answer to posure under electric lights. Nor can one easily Sousa and Pryor. During the concert I played
that inquiry is that these are the days for blam- forget the picturesque and highly complicated 'The Star Spangled Banner,' by Stanley, and
ing things off on somebody else, so why should makeup that Mr. iSothern wore as Don Quixote suggested that the entire school accompany the
Mr. Edison escape? That there is a very lament- no longer ago than last winter and there are song. This was carried out successfully. I can-
able number of incompetent players habitually many other instances that might be cited against not express how the teachers and pupils enjoyed
put forward in a prominent manner nobody who the managerial contention. it. This concert lasted from 9.30 a. m. till noon.
frequents the theater will dispute. Even those Granted, however, the correctness of the theory I am sure this will help the Victor business, as
who go playhouse with no other purpose
to the that electricity is inimical to character makeup we have already sold a Victor machine through
than an evening's entertainment and with no and simply forces stage managers
choose to this demonstration."
thought of analyzing either acting or play must players who resemble closely the types they are
recall very frequently experiencing at sight of to impersonate, it follows that this process of BRUCE & BROWN CO.'S NEW QUARTERS.
the doings of many players that sensation of selection results in steadily deteriorating acting.
embarrassment which every generous person feels Players who no longer have experience in enact- (Special to The Talking Machine World.)
at the sight of a fellow human being making him- ing widely different characters for that very Wash., March 1, 1909.
Seattle,
self solemnly absurd by trying to do some- reason lose more and more the power of im- The Bruce & Brown- Co., successors to Kohler
thing pitably beyond his ability; and the cir- personation, so that, followed to the logical end, & Chase, Inc., have moved into large quarters at
cumstance that the maximum of self-confidence we shall soon have stages full of actors playing 1407 Fifth avenue (the Grary Building), where
is often closely wedded to the minimum of skill themselves. they are carrying a large and complete line of
makes the spectacle little less painful. On the whole and despite the pleasure it Edison records. After this week the establish-
To get back to Mr. Edison and his grievous would naturally give us in this muck-raking age ment will be open day and night, thus they
responsibility. There is at present among produc- to blame it on Mr. Edison, he must stand will be able to fill every order complete within an
ing managers a rage for what they call "types." acquitted. Electric lights are not brand new hour after receiving it. The Bruce & Brown Co.
By a "type" is meant some character which by and there is probably more bad acting to-day do a strictly wholesale business, and have no con-
certain class peculiarities, real or fictitious, stands than at any time in the- last quarter of a century. nection with any retail house whatsoever.
out as a visible, audible representative of its On whom or what, then, is it to be blamed? On In a chat with C. E. Brown, vice-president of
category. Such "types" have not been uncommon the actors? Hardly. There is no reason to sup- the company, he extended a hearty welcome to
on the stage heretofore, but of late managers pose that as a class they are by temperament talking machine men to make their headquarters
have taken to laying violent hands upon a any less skillful than they were a quarter or with them during the visit of the members of
"type," dragging it from its proper associate half century ago. Some influence, some system, the trade from the East to the Alaska- Yukon-
place in the general stage picture, leading it to is constricting their skill and choking their in- Pacific Exposition.
the footlights in the glare of the hallowed spot- telligence. Is it the absence of the old time
light and making everything within sight or stock company?
Hardly; for there are probably NOT IN THE RIGHT BUSINESS.
sound, background for this basrelief. Such a at the present time as many, if not more, stock
character is seen in "The Man From Home," in companies than in the old days, though it is If a man's business has not the first mort-
"The Chorus Lady" and in "The Traveling Sales- true that the system upon which they operate is gage on his attention he is not in the right
man." nof the same. Is it that the intellectual quality business.
Actors to play such parts are chosen not as a
rule for their ability in impersonation but be-
cause they look like a certain type, and naturally OUR
have the mannerisms of that type. From the
VICTOR RECORDS
chief types to the lesser types is a short step.
Consequently actors of smaller parts are chosen
as a general thing for the same reasons. If the
manuscript of a play calls for a man with gray
hair, the manager who casts the play is almost
sure to choose a man whose locks are actually
gray, while a better actor whose hair is black
Guaranteed Perfect
might seek the part in vain. If the manuscript We have arranged for two entirely distinct and separate stocks of VICTOR RECORDS
calls for a "hobo," the manager will come as ONE RETAIL, ONE WHOLESALE. By this system we are enabled to guarantee our
near getting a real hobo as the list of applicants Wholesale Trade that they will receive from us VICTOR RECORDS in absolutely the
for the part allows him. same condition they are supplied us by the factory.
If you ask him his reasons for doing this NOT RECORDS THAT HAVE BEEN USED FOR DEMONSTRATING MACHINES ;
ask him why he makes so little allowance for NOT RECORDS THAT HAVE BEEN PLAYED FOR RETAIL PROSPECTS
the possession by actors of skill in impersona- But—
tion—he will tell you that the lighting of the Absolutely New Unplayed Records
stage does not permit of such successful illusions We don't need to enlarge upon the advantages of this system. You will appreciate
in make up as it did in the old days. Now do it. We originated the system of supplying the high-grade
you begin to see where Edison comes in? He RED SEAL RECORDS IN SEALED ENVELOPES
will you that the mellow light of the old
tell This is appreciated by dealers in Victor Records, and we are sure the new method of filling
wholesale orders from a stock which is in no way connected with our retail stock will be even more
time gas lamps was a great help to the actor appreciated by them.
who was trying to look like something very dif- If You Want New Records, Send Us Your Orders
ferent from himself. He will tell you, on the
other hand, that the fierce uncompromising glare
of the modern electric light shows crayon lines The Eastern Talking Machine Co., bZIZZmJ*.
to he crayon lines and not the marks of age or New England
Original Distributers of Victors in
sickness or dissipation.
It is the rarest of things to see in these days
LARGEST STOCK - BEST SERVICE
an actor wearing a wig, except in romantic
•
Fifteen Years an Exclusive Talking Machine House
We've got the people into the habit of looking in the leading magazines each month for
our double-page advertisement, which contains a list of the new Victor Records. They not only
look for the list — they buy the records !
In addition to the complete list in the April magazines, our advertisement in the principal
daily newspapers throughout America on March 27 will announce that the new Victor Records
for April are just out, and tell the people to hear them at the nearest Victor dealer's.
Get the people. into the habit of coming to your store to hear the new records. Have the
records they want, play as many as they want to hear, cultivate their trade, and you'll soon have
them as regular customers.
Victor Records are good sellers because they are records of quality — every Victor Record
is a work of art. It pays to have such records. It pays best to have the complete list.
Place your order now with your distributor, so you'll be ready on March 27 — the simul-
taneous opening day for the sale of April Victor Records.
THE NOVELTY OF THE CENTURY occupied by the Krauss Clothing Co., but it is
at thetime you want the record played. being completely remodeled and will be used
Put a record on the machine and set the clock
of any shout or remark you may have as a 10-cent moving picture show house. It will
It will wake you to the sound of music divine or
be allmoving pictures, without vaudeville, and
dictated into a blank record.
H sells itself. will be an unusually long program for each
It's more than an Alarm Clock. I
Albany. N. Y Finch & Hahn. El Paso. Tex W. G. Walz Co. Omaha, Neb A. Hospe Co.
W. H. & L. C. Wolfe. Escanaba, Mich. (irinnel! Bros. Nebraska Cycle Co.
Altoona. Pa
Piano Player Co.
Atlanta. Ga Elyea- Austell Co. Galveston, Tex Thos. Goggan & Bro.
Phillies & Crew Co. Grand Rapids. Mich -
J. A. J. Friedrich.
Peoria, III Chas. C. Adams & Co.
Atlantic City. N. J Sol. Bloom, Inc. Honolulu, T. H Bergstrom Music Co. Philadelphia. Pa Sol Bloom.
Indianapolis, Ind Kipp-Link Phono. Co. Louis Buehn & Brother.
Baltimore. Md Cohen & Hughes.
J. E. Ditson & Co.
E. F. Droop & Sons Co. C. Koehring & Bro.
H. R. Eisenbrandt Sons. C. J. Heppe & Son.
Wm. McCallister. Jacksonville. Fla McGraw Bros. & Vogt. Musical Echo Company.
Penn Phonograph Co., Inc.
Bangor, Me. M. H. Andrews. Kansas City, Mo J.W. Jenkins Sons Music Co.
Western Talking Machine Co.
Birmingham, Ala E. E. Forbes Piano Co. Schmelzer Arms Co. H. A. Weymann & Son.
The Talking Machine Co. Lincoln, Neb Ross P. Curtice Co. Pittsburg, Pa C. C. Mellor Co., Ltd.
Boston, Mas* Oliver Ditson Co. Rock, Ark
Little ., . O. K. Houck Piano Co. Standard Talking Machine Co.
Eastern Talking Machine Co. Portland, Me Cressey & Allen.
M. Steinert & Sons Co. Los Angeles, Cal. .. Sherman, Clay & Co.
Portland Talking Machine Co.
Memphis, Tenn E. E. Forbes Piano Co.
Brooklyn, N. Y American Talking Machine Co.
0. K. Houck Piano Co. Portland, Ore Sherman, Clay & Co.
Buffalo, N. Y W. D. Andrews.
Neal, Clark & Neal Co. Milwaukee, Wis Lawrence McGreal. Richmond, Va The Cable Piano Co., Inc.
Burlington, Vt American Phonograph Co. Minneapolis, Minn . . . Minnesota Phonograph Co. W. D. Moses & Co.
Butte, Mont Orton Brothers. Mobile, Ala Wm. H. Reynalds. Rochester, N. Y The Talking Machine Co.
Canton, O The Klein & Heffelman Co. Montreal, Canada. . . Berliner Gramophone Co., Ltd. Rock Island, III Totten's Music House.
Charlotte, N. C Stone & Barringer Co. Nashville, Tenn O. K. Houck Piano Co. Salt Lake City, Utah. Carstensen
. & Anson Music Co.
Chicago, III Lyon & Healy. Newaik, N. J Price Phono. Co. San Antonio, Tex Thos. Goggan & Bro.
The Rudolph Wurlitzer Co. Newark. O Ball-Fintze Co. San Francisco, Cal Sherman, Clay & Co.
The Talking Machine Co.
New Haven, Conn Henry Horton. Savannah, Ga Phillips & Crew Co.
Cincinnati, O The Rudolph Wurlitzer Co.
. . .
Cleveland, 0 W. H. Buescher & Sons. New Orleans, La Nat'l Auto. Fire Alarm Co. Seattle, Wash Sherman, Clay & Co.
Collister & Sayle. Philip Werlein. Ltd. Sioux Falls, S. D ..... Talking Machine Exchange.
.
BHHHaHHBsBBsWaaSSi . F
:
Chicago Office: E. P. Van Harlingen, 156 Wabash Ave. its activity of yore. concerned.
Philadelphia : Minneapolis and St. Paul Don't figure wrongly and do not fool yourself The minimum rate which the manufacturers
H. F. Thompson. Adolf Edsten.
with the idea that this industry has seen its best of music rolls and talking machine records must
St. Louis : San Francisco:
Chas. N. Van Buren. S. H. Gray, 88 First St. days and that it is disintegrating. pay is two cents per roll or record manufac-
Cleveland: G. F. Prescott.
Cincinnati : Bernard C. Bowen.
That is a mistake. tured. And right here is done a great injustice
sion which has been round about us for 'eighteen A temporary halt does not mean extermination
months past. When hundreds of thousands of by any means, and we say to pessimists: Brace GENERAL business conditions have improved
men have been out of employment it is not rea- up! somewhat since the last appearance of the
sonable to suppose that these men, whose rev- Get the point well fixed in your mind that World and there is every indication that there
enues have ceased, would be large purchasers of the talking machine business is all right; that its will be marked betterments as the year grows
talking machines and records. future is undimmed; that it has possibilities; in older.
They have been more interested in the bread other words, have confidence in the business and President Taft will work for an early adjust-
market than in the record market, even the two- you will do better as the months roll by. ment of the new tariff bill and it is believed that
faced records, and we cannot reasonably suppose There is no question that the quicker you get by June 1st, Congress will have agreed upon th-5
that these conditions will materially change until your eye confidentally fixed on the talking ma- new tariff schedule.
general trade gets in good form and the signs chine banners that wave over the distant heights It is to be hoped that this prediction will come
on the horizon portend a steady trend towards to be attained the better it will be. true for there is certain to be some unrest as
better conditions. Look over some of the successful establish- long as Congress is in session, for a readjust-
ments in the country and see whether it pays to ment of the tariff.
T}ESSIMISTS have no reason to think, how- have confidence in the future of the talking ma- This country has prospered under a form of
1 ever, that simply because business has been chine business. protective tariff and while there is no reason to
dull that the talking
machine trade has gone to Of course it does. There is no doubt of it.
believe that there will be a radical departure
the demnition bow-wows. The man who figures from the present schedules
You can bet your boots, or anything else, that in the new law, yet,
along that, line is in a dangerous mood.
is handy, that the future of the talking machine as long as there is agitation there is also doubt
He had better get out and take a little exer- as to the outcome of national legislation.
is encouraging.
cise, then come back and survey the situation The quicker
You can't stop an industry when there is the this matter is settled the better it
anew after his blood circulates more freely. will be for all industries
power behind it that the talking machine trade and it will be an ex-
His mind is in an unhealthy state and ten tc
possesses. cellent thing for business men in every section
one he could not distinguish sunlight from gloom
of the country, to urge upon their representa-
if bright rays were striking all about him.
AND, so much to the surprise of many, the tives in Washington the necessity of an early ar-
Now, the talking machine trade has not gone copyright bill was rushed through during rangement, and that no filibustering should be
to pieces, nor will it. the closing hours of the last Congress. permitted.
THE TALKING MACHINE WORLD. 33
is probable from the sentiment that is mani- who appeals more to the average impressionable
TWIN CITY TRADE HAPPENINGS.
IT
fested in all parts of the country that a tariff
young woman than a nice young curate unless —
it is a soldier in uniform." Trade Talking Machine Circles as Good as
in
commission will be appointed whose duty it will
make suggestions
Any Other Industry in the Northwest
be to secure information and
FAVOR A PATENT COURT.
Dyer's Splendid Business Other Concerns—
to Congress as to changes desired in the tariff Making Favorable Reports Much Sympathy —
schedule. A commission of this kind to be ap- for T. C. Hough Who Has Retired.
House Committee Reports Bill Providing for a
pointed without change in our Constitution, in
New Tribunal. (Special to The Talking Machine World.)
other words, would be a committee without
Minneapolis and St. Paul, March 7, 1909.
power save to recommend, but if it become an
(Special to The Talking Machine World.) Talking machine trade in Minneapolis and
unwritten law that Congress should accept the Washington, March 3, 1909. St. Paul is one that displays as much life as
recommendations made by this committee, then A bill a United States Court of
to establish any commercial line represented in the North-
the full purpose of the people would have been Patent Appeals was favorably reported from the west. The large house of W. J. Dyer & Co., in
wholly House Judiciary Committee to-day by Represen- St. Paul, which distributes generally over the
accomplished, and that is to take the tariff
tative Tirrell (Mass.). West, has been doing and is doing splendid busi-
out of politics.
It for a court of five members, to
provides ness, both in the city and in the country.
In that way there could be no radical changes, sit Washington, the Chief Justice to be ap-
in Over in the other twin, where the big houses
and great disturbances of business conditions pointed by the President and the four Associate are the Minnesota Phonograph Co. and the talk-
would be avoided in the future. Justices to be designated from among the Judges ing machine department of the New England
of the Circuit and District Federal Courts by Furniture Co., trade has been good. It is re-
must be admitted broadly that the people
It
the Chief Justice of the Supreme Court of the ported much better than for the corresponding
favor some move of this kind and a tariff com-
United States. Two of the Associate Judges will period of 1908, with all the standard lines rep-
mission simply a.s a board to investigate and sit for three years and the other two for six resented in the volume of sales.
recommend, is gaining in favor daily. years, after which they may be redesignated for T. C. Hough, the pioneer dealer in Minneapolis,
six years. has retired and unless plans ar changed, will ask
HAS SIGHT RESTORED. This measure has been urged by the American for relief from financial burdens through the
Bar Association, Boards of Trade, and manufac- courts. He claims discrimination against him on
Wife of Popular Member of the Trade Has Had turing associations for ten years, and is the re- the part of certain manufacturers. Mr. Hough
Successful Operation Upon Her Eyes. sult of the most careful investigation of all con- has been in the trade for more than fifteen
ditions by many of the ablest minds of the coun- years, and there is much sympathy for him in
The many friends of A. O. Petit, president and try. the music trades.
treasurer of the Edisonia Co., Newark, N. J.,
will be pleased to learn of the successful opera-
tion which has been performed on Mrs. Petit's
eyes,
stored to her.
whereby
members of the trade met her, and all were im- A Record Tray With Record Label for Less Than One Cent
pressed with her charming womanliness.
Mr. Petit has been in receipt of many letters
^
congratulation from his friends throughout
of
the trade who have learned of the restoration
of sight to Mrs. Petit.
< v \
Mr. and Mrs. Petit will visit Atlantic City
about Easter time, and it well may be imagined ri * $
that their sojourn at that popular resort will be I'M FOR
no means addicted to flippancy, points out the in- who writes on business letterhead.
In deciding FREIGHT
or EXPRESS refer to
ently winds up the machine, and without fur-
SPECIAL DISCOUNTS TO JOBBERS
above weights, and allow for packing.
ther expense of curate, choir or organist a full
Above prices are RESTRICTED and quoted f. o. b. New York. Dealers are requested to buy through
choral service can be beautifully rendered in their jobber if he will supply them. If not we will sell direct.
thirty-two minutes.
Manufactured by
"Those curates who in their alarm see this
mechanical parson snatching the bread out of
their mouths can comfort themselves with the
reflection that they will always have on their
BLACKMAN TALKING MACHINE I CO.
side those church-goers who form a considerable J. NEWCOMB BLACKMAN, Pres. "THE WHITE BLACKMAN" 97 CHAMBERS STREET, NEW YORK
part of their congregation. There is no man
:
Are You
Cabinet Wise ?
No. 725. Showing the Amberol
of a particular art period, you can meet his wishes with the Herzog line.
Talking machine men understand full well the advantage of buying
from originators, not from copyists.
Our line of cabinets match any and all makes of machines.
We say to the dealer and to the jobber
If you have the Herzog line in stock you
can not only meet any competition success-
fully, but you can meet the demands of the
annihilate competition.
Now, these are points worthy of con-
sideration.
Get the best of the Spring trade, and
get the best trade for all seasons, for that
matter. You can if you carry the Herzog line.
is under way this month, and a fine spring busi- Pa.; with the Eclipse Musical Co., of this city, P. R. Miltner, piano dealer, 5371 Broadway,
ness is anticipated. as well as in the retail trade. He stated busi- has just put in a full line of Columbia goods as
The self-expatriation of Louis Devineau has ness had opened up fine and that the prospects a side line. He says trade has opened up very
resulted in closing up the International Talking looked very bright. The store presents a cheer- satisfactorily and prospects are most encourag-
Machine Co.'s store in the Taylor Arcade, on a ful appearance and has been suitably arranged ing.
claim of $299 held by G. J. Probeck & Co., when for demonstrations. As Mr. Denslow says he be- At the Hartwell Phonograph Store business is
it became known he was not to return from lieves "in push and hustle 52 weeks in the year," reported increasing and very satisfactory. "We
Prance. Devineau's stock in the company was he will undoubtedly meet with success. have been selling a good many small machines
attached and the stock of goods and fixtures Collister & Sayle report business seasonably lately," said Mr. Hartwell, "and the record trade,
taken possession of by the court, on complaint active in both the retail and jobbing departments as also repair work, is good. We have just put
of the Probeck Co. The furniture in his apart- for Victor goods. They are having an active in a full line of Zonophone records and now
ments was sold to pay rent. demand March list of records, and the
for the handle the Victor, Edison and Zonophone goods."
A. P. Peebles, president of the Akron Grapho- machine trade is improving. The popularity of Mr. Hartwell has invented a new sound-box
phone Co., commemorated his own and Wash- the Victor double-faced records is growing and diaphragm, which gives a clear, mellow tone,
ington's birthday with friends in the city. He the company carry a full list. eliminating the scratching sound, and is pro-
said they were doing a very nice business for a The Geo. J. Probeck Co. report a considerable nounced by experts a decided improvement.
new concern — quite as good as had been antici- increase in both the retail and wholesale de- Business is reported rather quiet at the Gott-
pated. He said: "We are gradually getting the partments. The management stated that busi- diner & Wicht Co.'s store. Demand for records
record business of Akron and making new ness was fine, and that they made sales of more was said to be improving, and a better business
friends and patrons every day. The people of machines the last week in February than any generally anticipated the coming spring.
Akron are well-to-do, cultured and liberal pa- week previous to the holidays. There is also John Reiling, successor to the West Side Co-
trons of our trade." a growing demand, it was said, for Columbia lumbia Phonograph Co., stated that trade was
Mr. Pintze, of the Ball-Fintze Co., Newark, O., Indestructible cylinder records. The company good and had materially improved within the
was an attendant at the Automobile Exhibit here are the exclusive distributers of Columbia goods last three weeks. He says he is having a good
during the week of February 22-27. A. R. Schade, in this territory. run of business in both cylinder and disc rec-
representative of the company, was with Mr. W. H. Buescher & Sons an excellent
report ords, and expects soon to stock up with a full
Fintze. sale of both Victor and Edison machines and line of records in the foreign languages, as he
Mr. Goldsmith, representative of the Victor records for the past three weeks. Mr. Buescher has a large foreign clientage.
talking machine, was in the city February 25. said they were getting a very desirable high- Aldrich, Howey & Co., 2120 Ontario Road,
He reports the talking machine business improv- grade patronage, since their removal to the pres- are doing a nice business, and have in recent
ing in the towns he visited.
all ent fashionable locality and attractive quarters. weeks made a good many sales of the best and
Geo. Probeck, of the G. J. Probeck Co., is
J. The Eclipse Musical Co. report business in cheaper grades of graphophones. They carry a
confined to his home with a serious case of both the wholesale and jobbing line of Edison complete line of records, and affording ample
erysipelas. and Victor goods, as showing continual improve- demonstration facilities, are securing an exceed-
A talking machine store is advertising ma- ment. ingly good patronage.
chines "to be given away, the recipient to pay B. L. Robbins & Co., the Arcade talking ma- R. F. Rocknack, 5825 Superior avenue, is hav-
only the import duty." The advertiser says, chine dealers, say trade is very good. Mr. Rob- ing a fine trade in Victor machines and records.
"only one to a person." One would probably be bins speaks in high praise of the Amberol rec- He is preparing for a good spring business
all they would ever want. ords and says they are daily growing in favor. The moving picture interests of Cleveland
(there are over 100 moving picture theaters in
the city), recently occupied six columns of ad-
vertising space in the Daily News. In good-
sized type, it was a disquisition on the subject
of phonographs and moving picture machines,
showing them as a tremendous force for culture
and amusement. The publicity was a contribu-
tion from the various theaters.
We were the FIRST JOBBER of the Edison ANOTHER ADDITION TO VICTOR PLANT.
Phonograph and Victor Talking Machines in Plans are in preparation for a five-story rein-
forced concrete addition to the plant of the Vic-
Philadelphia and have ever since maintained tor Talking Machine Co., at Camden, N. J. This
"To neglect to
19.
adver-
17 South 9th Street Opposite Post Office PHILADELPHIA tise is like resolving never to travel by steam
or communicate by telegraph."
) — !
V/A
A How Many New-Idea Disc Record Albums
: shall
Album
we send you
as astarter? f§ This patented
controlled by us and c innot
(which is
A
be sold by any other jobber) is a be :utiful
cloth-bound book with outside index.
It contains 12 record envelopes of durable green
fibre,and guarantees systematic record filing, instant
Victor
The Rudolph Wurlitzer Co. Edison
CINCINNATI and CHICAGO and
Regina
Two Points Ojif Supply ; Order from the Nearer Jobbers
:
YA
MILWAUKEE'S BUDGET OF NEWS. Mr. McGreal did more than his share in adver- spring business is proving to be very satisfac-
tisingMilwaukee as well as pushing the interests tory, and indications are that the present year
Spring Trade Opens Up in Lively Fashion of his talkers. An Edison and a Victrola were will exceed all others for a heavy talking ma-
General Business Close to Normal and Money taken along, the party was entertained, and rec- chine business in Milwaukee."
Easier —
Personal Notes of Interest How — ords were taken of speeches made by prominent The window display recently made by the
Various Houses Regard Conditions News- — people at the different stopping places. Hoeffler Manufacturing Co. is attracting much
boys "Boosting" Columbia Graphophones The new March records are proving to be win- attention. Machines of the Edison and Victor
The Hoeffler Mfg. Co.'s Attractive Window ners with the Milwaukee trade. Demand for the line, cabinets, records and attachments have all
Display —
Amberol Records Popular Other — higher class of records is still strong, and in- been arranged in a novel manner by J. H. Becker,
Interesting News of the Month. dications 'are that the more expensive records Jr., manager of the talking machine depart-
are filling a most important place in the field. ment. Attractive window displays are a strong
( Special to The Talking Machine World. A substantial talking machine business of late point with the company, and the feature always
Milwaukee, Wis., March 8, 1909. has been reported by the Joseph Planner music brings excellent business.
Spring trade in both the retail and wholesale house, Milwaukee. A successor to Charles Idd- Just as the "gallery gods" are an actor's
lines has already opened up in the Milwaukee ings, former manager of the "talker" department, best friends, so by a recent experiment, the news-
and general Wisconsin field. While there is has not as yet been chosen, and the various em- boys of the Milwaukee Journal have proved to
usually not a noticeable increase in the spring ployes of the establishment are filling Mr. lad- be the best "boosters" for the Columbia grapho-
business in the talker line, dealers say that this ings' place. phone. "The thought occurred to me that if I
year trade has taken on an excellent turn. The A steadily growing business in the talking ma- could get the 'newsies' talking about our grapho-
general opinion seems to be that there will be a chine field is reported by the Wright music phones it would be the means of securing pub-
steady increase from now on until June, when house at Walworth, Wis. The firm recently dis- licity that would be hard to beat," said A. D.
one of the heaviest early summer
trades in the posed of a $225 Columbia machine to Orcutt Herriman, manager of the local branch of the
history of the Milwaukee business is expected. Bros., of Fontana, Wis., who have installed the Columbia Co. "My opportunity came last Sun-
General business, industries and manufacturing, talker in a pavilion at that place, where it will day, when the Journal gave its weekly entertain-
is fast returning to the normal, money is be- be kept busy during the summer resort season. ment to the newsboys, which was attended by
coming more and prospects were never
plentiful, It is only a little more than a year ago that more than 500 boys. The Twentieth Century
better. Collections
very satisfactory and
are the Boston department store, in this city, took graphophone was enjoyed by these little fellows,
cash payments seem to be more in evidence as up the Victor and Columbia lines, but in that just as much as the black-faced team or the cow-
time goes on. time an excellent business has been built up. boy quartet. When the Columbia part of the
A. N. Francis, recently retired from the con- The instalment plan of $1 weekly is being fol- show opened up with 'Turkey in the Straw,' a
tracting department of the interior decorating lowed in the talking machine department of the bigger hit could not have been made, even if
business, has been made head of the credit and store, and is resulting in a big sale of machines. Billy Golden had been there in person and sung
collection department of the Milwaukee branch Jobbers believe that the department stores are the song for them. 'Mandy Lane' and the 'Rag-
of the Columbia Co. receiving an excellent share of the retail trade Time Drummer' on the Columbia indestructible
William Schmidt, formerly with Lawrence of the city. With unlimited capital back of the record followed, and received their share of ap-
McGreal at Milwaukee, and now traveling repre- big stores, reasonable terms are allowed, while plause. The show ended with 'Rainbow,' ac-
sentative of the Victor Co. for the State of Iowa, all classes of trade are reached with practically companied by a whistling chorus of 500 happy
has now been transferred to Wisconsin territory, no extra effort. boys. They wanted more, but our time allow-
with headquarters to be at Milwaukee. "The new four-minute Amberol records are go- ance was up, and after the deafening applause
Lawrence McGreal has returned to town after ing a long way in making the Edison talking subsided the management announced that I had
a ten days' trip toNew Orleans and other south- machine even more popular than it has been in promised to give more music at the next en-
ern points with the Rose "Marching clubs of Mil- the past," said C. C. Warner, well-known Elev- tertainment."
waukee. The party included Mayor Rose and enth avenue dealer. "While the growth of the William P. Hope, Wisconsin and Upper Michi-
125 of Milwaukee's leading business men, and talking machine business has been very great gan representative of the National Talking Ma-
the trip was made primarily to advertise Mil- since its inception, I believe that the next few chine Co., was a recent visitor. iMr. Hope is now
waukee and to further its commercial interests. years will witness marvelous strides made." The traveling in southwestern Wisconsin and meet-
THE TALKING MACHINE WORLD. 37
SP^SWURLITZER^
Appointed Exclusive Regina Jobbers
obhers w
We have been appointed by the manufacturers exclusive job-
bers of Regina Music Boxes. 'A
Dealers in the Middle West and West can save money by
ordering of us direct.
THE REGINA
talking machines.
has been on the market for almost 30 years far longer than
There is absolutely no prejudice against it. You see it ad-
— :
vertised on the same large scale as Victor and Edison. It has been awarded the
highest honors at all the great expositions is as standard as the piano, and there
;
The REGINA plays from indestructible steel tune discs, or records, which
are interchangeable, the same as disc talking records. The music is as sweet as
—
a harp and there are thousands of tunes new ones monthly.
The REGINAPHONE a combination of a
is REGINA Music Box and a
disc Talking Machine, and enables you to offer the two instruments in one at
about the price of one alone.
You do NOT have to order a large stock of REGINA goods to become a
dealer. A machine or two and a small supply of tune discs are all that is required.
You can increase your stock as the department grows.
Dealers' discounts, same as on talking machines. Write to-day for copy of handsome REGINA catalog showing the
machines in colors, and our special agency offer.
ing with excellent success in the Edison lines. order was secured, and therefore the credit be- forward. The third goes about March 15, with
James Selkirk, well-known machine
talking longs to him. In our judgment Mr. Dorian is others to follow. Another innovation in connec-
dealer at Clinton, Wis., was a recent Milwaukee the best talking machine man in the business, tion with the introduction of our goods is that
visitor. from the buying and handling raw material,
of they will be advertised and exploited througn-
Some encouraging Edison business
sales of the to the process of manufacturing, and the mar- out North China in the same manner as it is
phonograph were reported of late by the Hoef- keting of the finished goods. done in the United States; that is to say, large
fler Mfg. Co. H. Becker, Jr., manager of the
J. "This is the first time any talking machi ne posters of striking design and coloring part of —
talking machine department, is handling the Edi- company has been able to reach the interior of which will be finished here and the remainder
son business line and is giving special attention China. Heretofore we have only been in a posi- —
over there will be distributed every ft'here, and
to this growing branch. Manufacturers, busi- tion to sell in the treaty ports, that is, along the the newspapers will also be called into play with
ness men, professional men and others are show- coast. Now the Columbia Co. will place their effective advertising. This has never been done
ing their appreciation of the machine by placing goods on sale in every part of North China, and before.
some excellent orders. for the first time talking machines will be shown "A retail store, on an elaborate acale, has been
in that hitherto exclusive section of the great established in the Chinese quarter of Shanghai,
Chinese Empire. You must, remember there are which will be headquarters for the general dis-
A MILLION DOLLAR ORDER
two great classes —
in China the Manchus, who tribution of the machines and records. It will
Recently Booked by John H. Dorian in the Far are the ruling or dominant section, occupying be under the personal management cf C. D. Mc-
East for the Columbia Phonograph Co. Is — North China, which they never leave. The Can- Grath, who for many years had charge of the
interests of A. A. Vantine & Co., New
Undoubtedly the Largest Single Order Ever tonese are the lower class, living wholly in South entire
Placed for Machines and Records Mr. — China, and they are the Chinese we see in this York, in China and Japan. In fact, Mr. Mc-
Dorian Doing Effective Work in China. country and other parts of the world. All the Grath will look after the distribution of the
records in this million dollar order are in the goods, or rather of the talking machine depart-
What is undoubtedly the largest single order Manchu dialect, and the originals were recorded ment of the company placing this gigantic order,
on record in the talking machine business is in Tientsin, Pekin and Shanghai, be-
Chefoo, and which, by the way, is their first venture in
that recently booked by John H. Dorian, man- cause, as I said, a Manchu never emigrates. Fur- this line of business, so you will recognize the
ager for the Columbia Phonograph Co., General, ther, the records were made by people whose
.
many novel factors in connection with the enter-
in the Far East, namely, for $1,000,000. Speak- voices were never recorded before and probably prise."
ing of it to The World, Edward N. Burns, man- never will again, and this was accomplished
ager of the Columbia Co.'s export department, solely on account of the acquaintance we have AUSTRALIAN POSTAL PACT MADE.
said: "The order calls for nearly a million there. The records will all be songs with in-
Weight of Packages Increased to 1 1 Pounds by
dollars in machines, double face and single rec- strumental accompaniments, mostly songs that
Washington Agreement.
ords, and it was placed by an American com- have been sung for thousands of years. A few
pany — the name it is needless to mention the — are comparatively modern selections. (Special to The Talking Machine World.)
largest distributers of merchandise in
general "Special labels are used, the trade-mark or
Washington, D. C, March 5, 1909.
that pait of the world, who have a fleet of house 'chop,' as it is termed in China, which is a
The Postoffice Department has reached an
boats, which traverse all the principal rivers in horseshoe in this particular instance, being em-
agreement with Australia whereby the weight
China, and whose warehouses and depots are bodied in the design. There are no trade-mark of parcels post packages which can be exchanged
located throughout the interior, at points in- laws in China, the recognition of one in business between the two countries has been increased
accessible to the ordinary traders. In fact, some being an act of courtesy on'y. The labels on
from four to eleven pounds.
of their outposts are so far inland that it takes this particular order, the differences being to
The postage rate is to be 12 cents for each
fourteen days by camel to reach them. designate the kind of recoid. aie to be (1) solid
pound. The agreement will become effective
"We had been working on the order from the gold with black printing, (2) royal purple with
March 1.
home office for several months, and Mr. Dorian gold lettering, (3) turkey red with gold letter
went to China to close tue deal, which he did. ing. Two shipments, each o: which contain William Dorsett, talking machine dealer, has
It was through his superior finesse that the several thousand packages, have already gone sold his stock to C. J. Jacobi & Co., Alton, 111.
38 THE TALKING MACHINE WORLD.
The Edison
Record Making Talent
Every Edison Record is an argu-
ment for the Phonograph. Each
month a great array of famous
artists is represented.
It is one thing to secure such
talent ; another thing to get
it is
So Easy
Yes, it is not only easy to learn a foreign
projecting machines and many million feet of
film carrying small photographs of moving ob-
jects.
still
Although the moving picture business is
in its youth, it callsfor the annual produc-
tion of thousands of machines and many million
language by the I. C. S. system — the feet of films in Mr. Edison's shops, having a
easiest and most perfect way in the world sale of value of not less than $750,000. The an-
— but it is also easy to sell
C. S. lan- I.
nual product of the Edison Manufacturing Co.
guage outfits. It is easy to sell them to in this line is only a fractional part of the total
people who are tired of their machines as that is absorbed by the 10,000 or so moving pic-
an amusement device and will be glad to ture theaters and exhibitions which are in oper-
turn them into a source of profit. It is
ation in the United States at the present time,
easy to sell them to persons going abroad and which represent an investment of some
and who otherwise desire to learn a $40,000,000. Licensees under Edison patents In
language for the sake of the know- this country alone produce upward of 60,000,000
ledge of it alone. It is easy to sell it more than a billion and
feet of films, containing
to men and women who desire to qualify for positions as translators and foreign a half separate photographs.
correspondents. It is easy to sell it to foreigners, in order that they may
learn to speak English. In fact there are a great many sound reasons why it is
To recapitulate these two great fields of indus-
try in the United States only, founded upon or
easy to sell the
affected by the inventions of Mr. Edison, the fol-
I.C.S. LAN GUAGE SYSTEM lowing figures are given: Phonographs and
moving pictures represent an investment of $10,-
PHONOGRAPH 000,000, producing an annual gross revenue or
sales of $15,000,000, employing 5,000, with annual
Do you sell I. C. S. Language outfits? If not, why are you thus neglecting payroll of $6,000,000. Moving picture theaters
such an important and profitable field of your work? Why are you thus abso- $40,000,000 invested, annual sales, $80,000,000;
lutely throwing away at least one-third of your business?- The Phonograph sys- employes, 75,000; payrolls, $37,000,000.
tem of language instruction is now recognized as an educational factor of great
importance and the demand for this sort of language instruction is growing by It is reported that a large talking machine fac-
leaps and bounds. The I. C. S. system is undoubtedly the one of the greatest tory has been erected in Kawasaki, near Yoko-
merit obtainable today. Write us a postal now for further particulars. hama, Japan, by an American importer of ma-
chinery of Yokohama, who believes that as the
International Correspondence Schools import duty on machines and records is 50 per
Box Q18, SCRANTON, PA. cent, ad valorem, a considerable saving can be
effected by making the goods in that country.
THE TALKING MACHINE WORLD. 41
ENGLAND. the fact that a certain London jobber is adver- who does not care what anybody thinks about
TRADE HAPPENINGS IN
tising "Star" machines at 50 per cent, off list. him. I did not sing before the President, but
An OptimisticSpirit Prevails and People in All We sincerely deplore such action it probably — Mrs. Roosevelt attended a theater where I was
Lines of Industry Are Looking Forward to means that others will follow suit. appearing, and she told her husband that she
Better Times —
High Class Machines and "An Englishman's Home." had never laughed so much in her life." The
Records Most in Demand —
Many Evils to be Five of the leading actors the above stir- comedian described his visit to Ward's Island
Remedied — Patriotic Spirit Aflame — Lauder in
ring play went to the office of the Gramophone Asylum, where he taught the inmates to sing the
— Records Carrie Nation
Chats of His Trip of
Co. and recorded some of the most telling parts chorus of "I Love a Lassie," until, as he re-
— Premier New Quarters— A
Co. in Visit to
of the play. The object of the Gramophone Co. marked, they rendered it in a way he had never
Cambridge Heath — The Stroh — Re- Violin
is help on the cause of the Territorial or
to heard it rendered before. When he was in the
cent Record Contain Many Good Things
Lists volunteer army. A whole page advt. in the Mail asylum a woman inmate took him on one side
— Increasing Demand Amberols— How
for
was taken to advertise the four records which and whispered in his ear, "For heaven's sake,
Advertising World Brings Results —
in
have been made, and the company offer to send Mr. Lauder, don't pull funny faces here or do
Pathe Freres — Anent
Suit Cutting Price them free of charge, with machine and operator, anything that will make them think you are
New Hornless Disc Machine — Reports from to any hall, institute or village club within
'a bit off the top,' or they will surely keep you
the Provinces do Not Show an Encouraging twenty miles of London. Apart from this we in." "And that wasn't after I had sung 'The
Condition of Business. understand these patriotic records have obtained Saftest of the Family,' " he added with a twinkle
a splendid demand, which has resulted in yet in his eye. A "welcome home" dinner to Mr.
(S'letial to The Talking Machine World.) Lauder will be given at the Cafe Monico on
another mission of national importance for the
London, E. C, March 5, 1909.
Sunday, March 14, Sir Thomas R. Dewar pre-
gramophone.
There are indications which point to a revival siding.
Following hard upon this comes the announce-
in general trade circles, and for the first time
ment from Ascherberg, Hopwood & Crew, Ltd., Carrie Nation Makes Gramophone Records.
in many months people speak optimistically of
that they have issued a new song by Arthur Mrs. Carrie Nation has made two gramophone
the future. In many trades better times are re-
Branscombe and Bowker Andrews entitled "Our records, one a little speech on the evils of smok-
ported, but unfortunately the talking machine
Glorious Empire Day." Both words and music ing, the other on drink. Two moral purchases
business cannot be included, for since Christ-
are of an inspiriting nature and well calculated for talking machine dealers.
mas trade conditions throughout England have
to arouse the patriotic enthusiasm of the rising Premier Co.'s New Offices.
been very flat, so much so, that almost every
youth. The Premier Mfg. Co. write that "in order to
day brings its quota of commercial troubles. Here's
Quick Service to New York. deal with the business with more promptitude,
the president of the Board of Trade's view,
The White Star Co. announce their intention we have transferred the general office from 81
which is somewhat radical, it must be admitted;
of placing their two great steamships, new being City Road to new offices adjoining the works at
he says: "I do not look upon a creditor as a
built, on the Southampton-New York service. Wandsworth. Our recording department and
public benefactor. The mere tact that he was a
Music in the Parks. test rooms will be continued at 81 City Roaa, as
creditor showed that he had been guilty of mis-
For 'the provision of music in the parks this hitherto." All communications are in future to
placed confidence, and that therefore he was not
summer the London County Council have voted be addressed The Point, Wandsworth, S. W.
altogether entitled, as many thought, to claim
£12,500, which amount includes £63 for gramo- Arab Folk Songs Heard.
state Good, isn't it?
protection." Only unfor-
tunately we have to purchase state protection,
phone recitals. A remarkable instance of modern science com-
Lower Postage to Newfoundland. ing to the rescue of one of the arts of a by-gone
which very often turns out anything but a profit-
able purchase.
Penny postage between Newfoundland and the civilization, says The School Guardian, is found
From reports received from various talking United States came into operation on March 1. in the fact that some of the old Arab folk-songs
machine traders it would seem that a goodly Harry Lauder Returns from America. are now for the most part heard at the desert
portion of the non-season business is likely to Harry Lauder, the famous Scottish comedian, stations by means of the gramophone.
be of good-class stuff, as there is little spare reached Liverpool February 23 by the Cunard Twenty-Inch Records.
money with the great middle class just now. liner Lusitania, after his fivemonths' tour in As given in my the new twenty-
last report,
The Gramophone and other companies say that the United States, and had a hearty welcome inch record introduced in the European market
the expensive outfits are finding a fair demand, from a large crowd as he left the steamship to is made by Pathes. To give it the necessary
which is somewhat of an index of things to come. enter the express for London. Giving his im- stability, the record is about twice the thickness
There are many crying evils in this industry pressions of his tour, Mr. Lauder said: "Since of an average ten-inch, and plays for over five
which need reform, and although an occasional I left England I have traveled 15,000 miles. I minutes. The greater diameter is responsible
attempt is made to remedy certain matters, for have given 252 shows, performing every day of for a purer tone in recording and reproducing,
want of support it usually fizzles to nothing. the week, including Sundays. I didn't like and as it is the company's intention to record
Consequently, the same old unsettled state pre- traveling and working on Sundays, but I was in dance and other instrumental music for the most
vails in the trade throughout all parts of the Rome, and I just had to roam. Then I was ban- part, a good summer sale for these records is
— —
country each man for himself jobbing records, queted no fewer than eighty-two times. I didn't assured.
cutting the price of absolutely new issues, over- leave itthem to show me how to hustle."
to New Post Office Ruling.
stocking, mainly the result of the two-for-myself, Mr. Lauder met President Roosevelt during his For an extra twopence inland letters may be
one-for-you exchange schemes, restrictive agree- tour. "The American journalists," he said, be- sent to London from the provinces by the next
ments, and many other things which so disor- sieged me for my opinion of their President, and available train and then posted. The Postmaster-
ganize trade. One instance of this is found in I told them that President Roosevelt is a man General states that he is trying to extend the
Favorite Records
Arc Going Stronger Than Ever. WHY *>
arrangement for foreign and colonial letters as Gramophone or Beka, has been "confiscated" by this is one both in that
of the best lists issued,
well. the police or the government. The particular respect and the good recording which pre-
in
Latest Clarion Records. records objected to cannot be regarded as of a dominate throughout all the records. To name a
This month's "Clarion" records include a dozen seditious tendency, but are simply songs inspired few: "Yeoman of the Guard" (Sullivan) and
good numbers of a popular character, as fol- with a patriotic and national sentiment. The "Finale 4th Symphony" (Tschaikowsky), by the
lows: March, "Light Horse," Premier Military only grain of truth in the whole matter appears band of H. M. Coldstream Guards; "II Bacio
Band; "The Veleta" and "The Lover's Vow," to be that in view of the present unsettled po- Valse" and "Mondaine Valse," by the Black Dia-
both by the Premier Bijou Orchestra; while the litical situation in Bengal, it has been considered monds Band; "Masaniello" overture, by La Scala
concert orchestra gives us "Overture 1812," and advisable to prohibit the circulation of such Symphony Orchestra; "Of All Septembers," John
selection of "Old Standard Songs." On the vocal- patriotic, that is, "Swadeshi" records. Harrison; "In Native Worth" (Haydn's "Crea-
side we have "Father O'Flynn" and "By the Blue The Stroh Violin. tion"), Evan Williams; "Molly Brannigan,"
Lagoon," by Stanley Kirkby; "I'm Here, If I'm Geo. Evans draws special attention elsewhere Plunkett Greene; "Who Is Sylvia?" Horatio
Wanted" and "She Sells Sea Shells," by Percy to that remarkable invention, "the Stroh violin." Connell; "Serenade" ("Don Juan") by Mons.
Wilson; "A Little Bit More," Jordan & Harvey; Some idea of its construction may be gathered Renaud; "Life's Gift," Mme. Jones-Hudson;
"I Want to Telephone to Mammy," Harry Fay; from the advt. illustration. The vibrations of "Ah, Pourquoi suis-je revenue," Mile. Brolby;
and a humorous selection, "The Street Musi- the strings are conducted by means of an ordi- Lady Maud Warrender has sung two fine selec-
cians." nary violin bridge, which rests upon a rocking tions, the royalties for which she hands to naval
A Model Record Plant. lever to the aluminum diaphragm and resonator. charities. Harry Lauder gives us of his usual
The Russell Hunting Co.'s works at Cambridge The body of the instrument is in no way em- witty wit in "Mr. John Mackay," and Mr. Brans-
Heath are a model in every respect of what a fac- ployed for sound purposes; it simply holds the by Williams recites "The Old Man's Pipe," which
tory should be. That was my impression after various parts of the violin together, and sus- I take is a sort of soliloquy to his pipe; a very
a visit through the various departments in com- tains the pressure of the strings. When the interesting record this. There are other good
pany with A. Ogden and C. Stroh. The perfect strings are played upon, the bridge and rock- records in the list, but I would particularly men-
equipment of the gold molding department was ing lever vibrate accordingly, and thus every tion a banjo record, "Sweep's Intermezzo," which
of particular interest, and at my request Mr. vibration carries to the diaphragm. The reso- is a really enjoyable piece played in excellent
Stroh very kindly explained the whole process nator increases the volume of sound to equal style by Oily Oakley. Signor Timini, the new
in gold plating a master record, the finish and three ordinary violins. Talking machine manu- operatic tenor, also figures in this list with four
appearance of which was nothing short of beau- facturers throughout the world find the Stroh titles —three sung in German, one in Italian.
tiful, so perfect is the process. From here we violin the best for recording purposes, and it is The Rena Disc Machines.
passed to the matrixing and on to the molding also in great demand by the general public. The Rena new series of disc machines are
department, which presented quite a busy ap- Foreign and colonial musical instrument traders characterized by solid construction, beautiful ap-
pearance. And that reminds me that the Ster- should handle this line, in which there is a good pearance, and at prices which, to say the least,
ling record, as freshly molded by the Russell profit. Mr. Evans will be glad to furnish par- are remarkably moderate. The motors are well
Hunting Co., has received a hearty welcome on ticulars and prices upon request. made, and built upon a scientific principle which
its return to the trade; good orders have been Attachment for Standard Machine. is entirely new to the trade. With the exception
placed, and the company is established with an The Premier- Mfg. Co. are about to introduce of the governor, the whole motor gear is en-
excellent prospect of success. a marvelously simple attachment applicable to cased in a hermetically sealed metal box, which
Anent These Seditious Records. the "Standard" machine to play the 200-thread contains sufficient lubricant for two years on —
The notice published some time ago in the record. It is most ingenious and can be fixed a guarantee. The matter is really so interesting
Press about records of an alleged seditious na- by just the manipulation of one screw only! that I shall take an early opportunity of ex-
ture not correct, writes an Indian correspon-
is Gramophone Records for March. plaining the Rena motor mechanism more fully.
dent. To be sure, the sale of certain records has From the popular nature of the titles of Henry J. Wood's Address.
been prohibited, but not a .single one, either Gramophone records for March, I should say Henry J. Wood, in the course of a speech at
"SterlingMOULDED
Special" COLD
Cylinder Records
The record that's half an inch longer than the ordinary Standard size
yet will fit allStandard Makes of Phonographs
—
ing about fifteen will be ready in April. The It all goes to prove that there is undoubtedly a Mr. Fulton and G. Murdock, A. Vischer (Excel-
company fuither announce their intention to large field for European manufacturers fertile — siorwerke), Louis Sterling (Rena Mfg. Co.),
omit the title announcement from all future rec- ground which is amply covered by this paper Max Samuel and A. Balcombe (Barnett Samuel
ords. The Amberol list of English selections month by month, which furnishes the best me- & Sons, Ltd.), O. Ruhl (Beka Record Co.), F.
will contain some well-known artistes and lead- dium for the introduction of talking machine Heilbron (Willebald Tweer & Co.), and others,
ing instrumentalists of the day, a feature which goods. whose names are not to hand.
should insure an enhanced sale for these now Recent Beka Issues. Recent Zonophone Impressions.
records. Among the recent Beka issues are two very The excellence of the monthly Zonophone im-
A Charlesworth Souvenir. fine banjo selections, "Frivolity" and "Romping pressions gives sufficient indication of their
The effects of Miss Charlesworth, of not-over- Rosie," by J. Pidoux, both very well recorded, popularity and demand at all times. The latest
the-cliff fame, have been auctioned as mementoes. as are "Mr. Thomas Cat" and "Dollar Waltz" records in point of quality is well up to the
A gramophone was said to have fetched £9, while (from "The Dollar Princess"), by the Beka Zonophone standard. Here are a few good ones:
ROYAL APPRECIATION
BY APPOINTMENT
To H. M. the QUEEN
To H. H. KHEDIVE
the
21 CITY ROAD, LONDON To H. M. the SHAH
15 Rue Bleue, PARIS OF PERSIA
OF EGYPT
36 Ritterstrasse, BERLIN
56 Balmes, BARCELONA
CALCUTTA
139 Belleaghatta Road,
—
FULL-LENGTH DOUBLE-SIDED
10-in. incurred by him in taking a flat which was used
Among other things
CYLINDER RECORDS PHONO. CUT DISCS in part by the company.
defendant said the company used one of the
JM on ev=
All Jobbers and Dealers should get into
Makers rooms in the flat, especially well adapted for
the purpose, because there was no vibration
there, in order to obtain cinematograph records
from singers and others. The company paid part
of the rent for a time, but it now denied that it
was liable for the £332 paid by Mr. Ivatts for
touch with us. We can interest you surrender of the lease of the flat.
Mr. Lush, K. C, on behalf of the defendant,
while admitting that part of the money standing
The First List Now in course of to the debit of Mr. Ivatts in the books was given
of the New 5-Minute Records manufacture for his personal purposes, submitted that the
bulk of it was really advanced by him for travel-
ing and other expenses incurred on behalf of the
company. "When defendant found that these
The Premier Manufacturing Co., Ltd. traveling and other expenses were being put
to his personal debit he remonstrated, and again
81 CITY ROAD, LONDON, E. C. raised the point when the question of the alloca-
tion of the Paris company's shares to the two
Acc ed ed A gents
f„ ^ s A The Portland Talking Machine Co. Ps^ftSSf English companies was raised. The defendant
then held in conjunction with his brother a con-
siderable number of the shares in Pathe Freres,
Ltd., and they could have prevented the arrange-
"Soldiers' Chorus," Faust, sung by the chorus funny records on the Jumbo list, which are ment agreed upon being carried out if they had
exerted their full rights, but defendant agreed
of La Scala Opera House, Milan; "La Paloma," reaching an enormous demand in England. Bar-
to resign his directorship in Pathe Freres, Ltd.,
ocarina solo by Mr. Tapiero; overture, "Light nett Samuels will supply full particulars to trad-
Cavalry," by the Black Diamonds Band, which ers upon request. and give up his shares to a firm so as to allow
of the carrying out of the arrangement, on con-
also plays a selection from "The Mikado"; "I Action by Pathe Freres, Ltd.
dition that he was released from these obliga-
Don't Care If There's a Girl There," by Fred Justice Hamilton had before him March 26
Evidence having been called, the hearing
Vernon; parody on "I'm Wearing My Heart an action in which Pathe Freres, Ltd. (Lon- tions.
Away for You," sung by Billy Williams; over- don), sought to recover from Cedric Percy was adjourned.
ture, "Poet and Peasant," and "The Apache Ivatts, formerly a director of the company, Anent Price Cutting.
Dance," by Black Diamond Band, which also £1,479, moneys alleged to be due from the de-
Alexander Ogden, manager of Russell Hunting
gives march from "Tannhauser"; "SheSells Sea fendant to the company. The defendant denied & Co., this city, writes as follows: "Dear
Shells" (Wilkie Bard), sung by Herbert Payne the alleged liability and made a counter-claim —
Sir In your issue dated February 15, New
York, I notice a paragraph headed 'Anent Price
and Fred Cooper; "I'm Afraid to Come Home in for money which he said he had expended on
Cutting.' I have read this through most care-
the Dark," Fred Vernon; and "Tiny Seed of behalf of the company.
fully and beg now to draw your attention to
Love," by Walter Miller. Mr. Young, in opening the case for the com-
made the statement that Mr. Ivatts, who that portion setting out that Sterling records
To Reform Bankruptcy Law. pany,
The Chambers of Commerce Association is appeared to have been the active director of are being sold at 5d. each. This may be so, but
I would especially draw your attention to the
seeking to get a bill introduced into Parliament Pathe Freres, Ltd., and the Pathe Cinemato-
fact that those records are from a job lot which
which has for its object the reform of the Bank- graph Co. seemed to have been in the habit of
ruptcy law. It is claimed that the law should obtaining money from the secretary of the com- was sold by the receiver for the late Russell
be so altered as to make all bankruptcy offenses pany for his private purposes, the amounts so Hunting Record Co., Ltd., of 15-17 City road,
criminal, the same status applying to any per- received being debited against him.
London, E. C, and are in no way, nor yet are
In 1906 it
son trading other than in his or her own name. appeared that these companies, which had been we connected in any way with those cutting
Two Funny
Records. prosperous for a time, were in less affluent cir- prices. As you are perfectly aware, the busi-
ness assets of the late Russell Hunting Record
"She Sells Sea Shells" and "Let Me Sing," by cumstances, and an arrangement was come to by
the famous Wilkie Bard, are two excruciatingly which the Compagnie Generate des Phonographes
—
de Paris the parent company of these two
market. Particulars
DAWS CLARKE 5 Longford Place, Longsight, II TRADE
"We have taken the precaution and we spe-
free from MANCHESTER, ENGLAND II SUPPLIED
cially advise you that we have affixed to the
lid of every box containing our newly molded its width, is a brass grille, through which the usual. In this case it is 3% in. in diameter, and
cylinders a new label and a certificate which sounds emanate. These are carried from tne special attention has been paid to this very im-
clearly defines our goods from this job lot, this diaphragm through the tone arm (which is only portant part of a talking machine. Owing to the
being done solely for the purpose of protecting
.
9 in. long) and aperture and into the portion of extra length of the portion that holds the needle
the consumers of the cylinder goods that they the case which is separated from the mechanism a bridge is placed across the diaphragm which
may know the genuine Sterling record against by a sound-board tapering from the aperture to gives the necessary firmness. To suit the con-
the cutting job lines which are now upon the the width of the brass grille. There is abso- venience of colonial buyers a smaller size has
market." lutely no horn whatever, and the whole can be been made, viz., 11 in. long, 6% in. high, and 8
A New Hornless Disc Machine. packed into a wooden case 17 in. long and 16 in. in. deep. The tone of this instrument is power-
A new hornless disc talking machine has been high, this leavingroom for the special case con- ful, of good quality, and there is a gratifying
introduced into this country by Richard Bogel, taining the soundbox. As there is no horn the absence of scratching. The new instrument is
42 Queen Victoria C, which is called
street, E. diaphragm has necessarily to be larger than attracting quite some trade attention.
the Eufon. It manufactured by the Eufon
is
In Manchester and district it was generally At Messrs. Burrows', trade has kept up very
well, and Mr. Burrows expresses himself as high-
anticipated that trade would open out consider-
ably after the Christmas holidays, but. so far, ly pleased with the sales in Apollo machines,
there has not been very much to warrant this for which he is the sole wholesale factor in Man-
opinion. The business generally, with most of chester. The other goods, such as Zonophone.
the retail houses, has been of a steady and care- Twins, Pathe, etc., are also having fairly nice
ful description, not sufficient, however, to make sales.
up for the past bad season. It is recognized in As mentioned in our last issue, Messrs. Rich-
many quarters that although the summer sea- ardson, of Manchester and Liverpool, have opened
son may be a fair one, trade will not resume its up very extensively in Blackburn and Burnley.
THE "EUFON." normal capacity much before the fall of this Having purchased the business recently carried
nance." The chief feature of the Eufon is its year. on by Mr. A. Greenwood, they will carry com-
At Messrs. Duwe's, High street, trade has been plete lines of Edison, Zonophone and Twins, and
compactness. Its shape is oblong, 1 ft. 2 in.
steady, and a large number of small orders have as their premises are practically next door to the
long, 10 in. wide, and 7 in. high. On the top is
the revolving table (capable of taking 12 in. been received, showing careful buying. We un- railway station in Blackburn (No. 1 Railway
derstand that it is Mr. Duwe's intention to cross road), it will be most convenient for dealers
records), and an aperture in which the sound-
box is placed. In the front, occupying about half over to the States about April next. He will who cannot spare the time to go to Manchester
or Liverpool for their supplies.
At the "Colmore Depot," 2G1 Deansgate, Man-
chester, business is reported by Mr. Davies, the
Our whole organization is
Y^TE are better equipped manager, as having been exceptionally good un-
til just recently. Like others, they are ex-
directed to enable you to periencing a slight falling off, but, generally
for the prompt ex-
speaking, they are satisfied with results up to
PLEASE YOUR CUSTOMER
ecution oi your orders than date. Their principal lines are Clarion and
Pathe goods. In each case they hold a large and
most other factors in the comprehensive stock, factoring also the Apollo
disc machines, besides cabinets, etc., of various
Z0N0PH0NES and
the headquarters of the company. Mr. Davies is
looking forward to the arrival of the first batch
of the 200 thread Clarion records, and anticipates
—
=====
a reputation lor pleasing your customer
BROWN
the best sales stimulant you can have.
SEND US A TRIAL ORDER TO-DAY
BROTHERS,
=^^=^^==^=^=
Limited
their
Appleton have now settled down in
Messrs.
new warehouse
in Aire street, and their
premises are very commodious for the business
they have in view, consisting of three well-
22, 24, 26, 28, 30, 32 and 34 Great Eastern Street lighted floors, with plenty of space. They are
Wires: "Imbrowned," London LONDON, E. C. 'Phone: 3700 London Wall (5 lines)
enabled to departmentalise the various goods.
They have recently taken up the agency for the
Northern Depot: 271-273 Deansgate, Manchester
new "Rena" machines and records, and antici-
—
The Stroh Violin, being constructed February, they then clear off everything they reached until next week for a hearing, as the -
have in stock, irrespective of what the cost may calendar is of unusual length.
on scientific lines, will withstand the
be, or the detrimental effects caused to others
varied temperature of the tropics, where
in the business. Hot air will keep things afloat sky high for
the ordinary violin is useless. One two houses in the talking machine
or some time, then it gets chilled, contracts and
business have also at the present time clearance becomes heavy, and then there's an awful drop.
sales, and it appears to us that this kind of
A Descriptive Booklet free on application to business does more harm than good to the trade. Our credit is always good when we want to
the SOiE MAKER Where a town like Liverpool should be an exam- borrow trouble.
ple to the trade in other districts for honest and
GEO. EVANS, Successor CHAS. STROH upright dealing, it seems that its normal stabil- The children are your most discerning cus-
4 Albmjy St., Regents Park, Loidoa, Eng. ity is lacking in many cases to obtain fair prices tomers. Every child well treated means a grown-
for business done, up friend for your store,
THE TALKING MACHINE WORLD. 47
at a fair price, and it appears as though the
TRADE NEWS_FROM GERMANY.
Excelsiorwerke had succeeded. The loud-tone
Little of an Encouraging Nature to Report
sound-box has proven especial. y popular with
Business Not Over Active —
Demand Is Prin- proprietors of large halls an I outdoor resorts.
cipally for the Better Class of Goods Fritz Puppel, G. m. b. H., of 35 Bouche street,
German Government Refuses to Participate this city, are rapidly forging to the front rank
in London Exhibition —
Beka Co. Will Main- of German talking machine manufacturers. They
tain Record Prices —
Sauerlandt Waxes in make a specialty of low-priced disc and cylinder
—
Demand The Condo Needle Activity With — machines for export and exploit the line by
Fritz Puppel —
Doing Big Export Business- means of a catalog in four languages, sent gratis
upon request. They make a strong line of auto-
( Special to The Talking Alachine World.
matic machines according to American systems,
Berlin, Germany, March 1, 1909.
all parts of which are made in their own fac-
Regarding the talking machine trade in this
tory. The Puppel talking machines are well
country there is very little of an encouraging
known all over the world, and especially in this
nature to report except as relating to the larger
country, and the progressiveness of the firm
concerns. Very few new styles of machines are
makes their success well deserved.
being produced, as the demand is small, the rec-
ord business keeping the dealers going.
Just at this time the sale of talking machines FROM THE CITY^OF CULTURE.
and allied lines have suffered considerably Talking Machine Trade for Spring Has Opened
through the fact that a number of towns have —
Up Briskly Columbia Co. Move Into Their
placed a tax on automatic instruments in an New Store on Tremont Street Enormous —
effort to swell the local treasuries. As this Demand for Grand Opera Records Iver- —
tax is heavy, the landlords, have been de-
etc., Johnson Co. and Hallet & Davis Co. Are Fea-
terred from purchasing such instruments to an turing Victor Records —
Fitzgerald Sells a
even greater extent than the amount of the tax
warrants.
$1,050 Victor Outfit —
New Edison Dealers
Some Recent Visitors.
The German government has positively de-
clined to participate officially the "Imperial
in (Special to The Talking Machine World.)
International Exhibition of the Choicest Prod- Boston, Mass., March 9, 1909.
ucts of the World," to be held in London this Spring trade in the talking machine stores in
summer, and it is stated that the French, Italian, Boston is quite brisk, and each week makes
Dutch and Belgian governments have adopted a things for money seems easier and
CONDOR
brighter,
similar course. As England does not stand very trades are being made right along on the higher
high in the estimation of German manufacturers, triced goods among the best grade of people.
for obvious reasons, it is unlikely that there will Manager A. C. Erisman, of the Columbia Phono-
be many individual exhibits made by them. graph Co.'s establishment here, who has just
The Beka Record Co. emphatically deny the come from Detroit, have been
Mich., says: "I
rumor that they contemplate reducing the price very greatly surprised at the way the wealthy
of their records and regret exceedingly that such people here in Boston are buying talking ma-
is the
a report got abroad. Their recent great improve- chines. It is an entirely new trade that has been
ments have added to rather than detracted from developed within the past three years. There
the value of the records, and the old price is still
and will be maintained.
has been a dropping off among the poorer class of Only Needle in the
people, but this will all come back later."
E. Sauerlandt, of Plurstedt, whose master-
waxes for both disc and cylinder machines are
The Columbia Phonograph Co. have moved into
their finenew store further down Tremont street,
World having
well known throughout Europe, declares that de- nearer Boylston, and it is a big improvement in
spite general conditions the demand for his
every way, hoth in the matter of location and
waxes indicates that the recording and record- space, and accessibility and convenience. The
making goes on uninterrupted and is on the company now occupies two entire floors of the
increase.
building, and have arranged four fine record
The Condor needles, the "natural needle" made rooms and one large room in which nothing but
by Jos. Zimmermann, in Aachen, are meeting grand opera records are shown.
with continued success, owing to the excellent
"I have been amazed at the enormous amount
reproduction possible with them and the fact that
each needle is fully guaranteed by the manufac-
of grand opera records that are being sold here
in Boston," says Manager Erisman. "Why, the
Each Point
turer.
people seem fairly to eat them up, so large is
Excelsior machines are selling very well, ac-
the sale. Boston must be grand opera crazy. The
cording to the manufacturers, the demand this
season being greatly in excess of the past year's .
most remarkable thing about our business, how-
ever, is the enormous sale we are having on the
Warranted
record. The aim is to give a first-class machine
Columbia indestructible records. And we have
established a number of new agents, too. You
may say that business with us is booming."
The Victor line is being boomed here in town
this month for the Iver Johnson Co., who have
taken it on. The Hallet & Davis Piano Co.. who therefore
are remodeling their building, will add a Victor
department. They are now stocking up.
At the Eastern Talking Machine Co. it was re-
ported this week that salesman W. J. Fitzgerald Best Reproduction
has broken the high-record sale which has been
held for 11 years by one other member of the No Ruin of Record
force. This week he sold to President Lucius
Tattle, of the Boston & Maine Railroad, a Victor
Victrola and outfit of records that totaled $1,050,
Sole Manufacturer
MR. RECORDER,
the best existing recording material for Berliner- (Gramophone-) cut
do you
know my WAX M P," Jos. Zimmermann
?
HERE AND THEREJN CINCINNATI. months. Local retail trade is not as large as de- ment in the demand for records and machines.
sired, but holds promise of improving right Spring outlook
Favorable —
Trade Reports Some Clever Pub-
along this spring. Wholesale trade on the other
is considered splendid.
Manager Dietrich, of the Wurlitzer talking
licity in Connection With the "Merry machine department, had this to say regarding
hand is splendid and is making a steady
Widow" Opera at Wurlitzer's Manager — way each month."
head-
trade conditions: "While the business during
Dietrich's Report — Many Victrola Sales
manager of the Columbia month February has not showed any sen-
Wurlitzer Become Regina Jobbers New — E- N. Price, district
commercial machine, was a caller upon Manager
the of
sational developments, the outlook is extremely
Disc Record Album Introduced Other Com- — Nichols last week. satisfactory.The features during February were
ments.
The Wurlitzer house was the scene of a ro- the sale of 'Victrolas' and 'Red Seal' records.
(Special to The Talking Machine World.) mance this past month, and the staging of the The demand for these lines has grown greater.
Cincinnati, March 9, 1909. plot was in the talking machine department. It In Edisons the instalment business has shown a
The trade report a good showing for February all happened when Miss Josephine Ressler, sales- wonderful increase. This means a great deal
and early March. Improvement is one of the lady in the talking machine department, gave more small dealer than it does to the big
to the
noticeable things about last month's trade over ear to the whisperings of Dan Cupid, who was houses, because the 'Red Seal' and the 'Victrola'
that of January. This fact is taken to mean that impersonated in the traveling salesman for the trade keeps us busy, while the small dealer
industrial conditions are slowly getting better. department, Irwin Levi. The couple were mar- naturally must look to instalment sales and me-
The workingman are not yet strong factors in ried February 20, and the following Monday dium-priced machines.
the way of buying machines or of indulging in morning, when the Wurlitzer salesmen and em- "Another feature was the big demand for Taft
new records. For this reason the volume of in- ployes learned of the event there was a rousing records during the last few weeks. The Presi-
stalment business is not so large by a good deal reception in store for the couple when they ap- dent is a Cincinnati man, and the Cincinnati
public are loyal to him, and the different schools AN EARNEST WORKER DYER ON NEW COPYRIGHT LAW
put on recitals for the 'Honor of the Day.' This
activity has resulted in some very good adver- Is Roy J. Keith, Who Has Accomplished Much Says That Besides Its Obvious Unconstitutional-
tising for the Victrola." in the Talking Machine Field Since He ity It Contains Provisions That Are Harsh
notable change has been made on the first
A Joined the Forces of the Talking Machine and Unjust —
Horace Pettit Will Not Express
floor of the Wurlitzer establishment. The five Co., of Chicago — Has Charge of Sales. an Opinion.
rooms which were formerly divided into demon-
and display rooms for talking machines
strating (Special to The Talking Machine World. Frank Dyer, president and general coun-
L.
and music boxes are now Victor record sales- Chicago, 111., March 6, 1909.
sel of National Phonograph Co., Orange,
the
rooms. Each room contains a Victrola, a high-
Roy J. Keith, whose genial countenance is
N. J., expresses himself to The World as follows
class Reginaphone and several of the largest
shown in this connection, is a young Chicago
on the new copyright act:
styles of Victor machines.
talking machine man, who has accomplished "On the subject of the new copyright law, en-
A number of Victrola sales have been traced
much in a short period of time, and is demon- tirely aside from its wrong principle and, I be-
to arrangement during the last several
this lieve, its obvious unconstitutionality, it contains
weeks. The owner of a Victor II or Victor III provisions that strike me as being harsh and
has been known to buy records which are demon- unjust; notably, the requirement that royalties
strated in these rooms on the Victrola or a large i.hall be paid on all records manufactured using
style Victor machine with a wooden horn. After copyright music, whether those records are sold
the salesman demonstrated the good qualities of in the United States or foreign countries, whether
these more expensive machines the customer is they are never sold at all, or whether, if sold,
easily approached with a view of getting his they are returned by jobbers and dealers. Such
order in exchange for his old machine. a provision must strike anyone as being oppres-
The Wurlitzer Co. also have perfected a plan siveand unfair, but when we consider the almost
for carrying an additional stock of records on indecent haste with which the bill was rushed
the first floor to facilitate matters, thus giving through Congress, it would not be natural to
the talking machine department twelve indi- expect anything different.
vidual demonstrating rooms. The Cincinnati "As to what effect the bill will have on the
public are going to appreciate "Red Seal" records phonograph industry I am not able to predict,
more than ever. At a fashionable wedding, but as it does not become effective until July 1,
which will take place in one of Cincinnati's ex- much can happen in the meantime. I am very
clusive clubs on March 17, the Auxetophone will strongly of the conviction, however, that before
be used to entertain the guests at the banquet the talking machine business is to submit to
accompanied by an orchestra. any hold-up, the courts will first have to say
The Rudolph Wurlitzer Co. have been ap- that this legislation is constitutional, and I
pointed by the Regina Co., who make the shall be interested to know in what way it will
Regina music boxes and Reginaphones, jobbers be maintained that the progress of American
of The Wurlitzers will distribute
their goods. musical art is being advanced, as is necessary
these goods from both their Cincinnati and for any valid law on this subject under our con-
Chicago warehouses. They have begun an active stitution."
advertising campaign, in which they suggest the Horace Pettit, Philadelphia, Pa., general coun-
Regina music box as a profitable side line for sel for the Victor Talking Machine Co., Camden,
talking machine dealers. They also call special
N. J., writes The World as follows: "I prefer
attention to the fact that they are the Regina not to express any opinion at this time regarding
Co.'s only jobbers.
the new copyright act, as I have not as yet
The album which the Rudolph Wur-
disc record
had time to thoroughly consider the same in
litzer Co.have placed on the market is meeting ROY J. KEITH.
all its phases."
with a flattering reception from the trade, who strating the fact that a college education is a
are ordering in large quantities. Their album valuable asset in business if used in the right
is in the shape of a book with six leaves, each way. Mr. Keith went on the road for the Talk-
NEW FRENCH TARIFF ON TALKERS.
divided into two envelopes of a very stout and ing Machine Co. two years ago. He had been a It Is Proposed to Increase Duties in a Measure
durable green fiber. A circular opening in the fellow student with General Manager A. D. Now Up for Consideration.
center shows the title of the record, etc. The Geissler Leland Stanford University.
at The
album is very substantially bound in olive-green latter not only liked Keith but recognized his The new French tariff bill, about to be intro-
cloth and presents a highly attractive appearance ability, and when the opportunity came of re- duced in the Chamber of Deputies, places a
and will wear well. There is an index on the newing the association in a business way he was maximum duty of $18 and a minimum rate of
outside binding on which the records are listed. quick to seize it. Mr. Keith was equally glad $12 per 200 pounds on talking machines and talk-
The idea back of this "New Idea" book is that it to take advantage of the offer and to enter a ing machine supplies. The latter "figure will pre-
insures systematic filing, ready access and pro- business which he had investigated and had be- vail with nations granting trading concessions
tects the records from dust and grit. It is cer- come vitally interested in. After some little to France. The measure was prepared by a com-
tainly a clever scheme for Red Seal record own- time spent in the stock room and shop he was mission of the Chamber of Commerce after labor-
ers, since it enables them to segregate their sent out by Mr. Geissler on a short road trip. ing two years.
records. They can have a Caruso album, a He made good from the start, as the result of
Farrar, a Schumann-Heink, etc., etc. Enlarging an unusually pleasing personality and the abil- BUYS OUT ALFRED WEISS.
on the same thought, others will have their ity to present his proposition in a concise and
band and orchestra albums, their popular song P. A. Powers, of Buffalo, N. Y., proprietor of
forceful manner. When Virginius Moody, who
hits, duets, etc. Another advantage is that the the Talking Machine Co., Rochester, N. Y., and
had charge of city sales, resigned to go to the
album may be kept in the book case, along with the Excelsior Phonograph Co., New York city,
D. & E. Export Co., New York, Mr. Keith took
other books, thus carrying out the popular idea and who has been in New York for the greater
the position and was later given charge of gen-
of a library of talking machine music. The He is an earnest part of this week, has bought out Alfred Weiss,
eral sales and traveling men.
Wurlitzers have patented their "New Idea" disc worker and has earned his of this city.
and enthusiastic
record album, and are acting as sole distributers
rapid promotion.
to the trade. It is the first discredited note that does the
Never get cornered by people who feel smart. damage. If there is never a first protest there
It is better to lounge in the house of a probable In a quiet way corner them if you can, especially can never be any danger, and your credit will
customer than in the barroom of your landlord. if it be a business point for you. always be gilt-edged.
m H H BERLIN, S. O
G • ,U * BOUCHE ST. 35
'35 BOUCHE ST., BERLIN, S. O.)
Manufacturers of the most preferred and cheapest
FOREVER
NO SCR ATCHING-NO RASPING
NO BLASTING
Fibre Needles
FOR
Responsible
the sale of hund-
for
DISC RECORDS Responsible for
the sale of thou-
reds of machines. sands of records.
TIMELY TALKS ON TIMELY TOPICS graph Co. and a prominent officer of the Colum-
bia Phonograph Co., General. Mr. Pettit, of the
Victor Talking Mlachine |Co., declined to ex :
When Sembrich, the famous diva, in her "fare- of the entire world, is a great compliment to the
press an opinion without a careful examination
well" appearance in grand opera, bid her good- quality and standing of our product. The ma-
of the new law. The statute is a disappointment
bye "forever and a day," at the Metropolitan chines and records enter a portion of that mys-
in several and its weakness is made
respects,
Opera House, New York, recently, with the terious empire heretofore closed to open trade,
clear two communications referred to.
in the
understanding, of course, she would appear in so that the compliment is of doubre significance.
Just what effect the law will have on the trade
concert next year, one of the leading critics, in
remains to be seen after it goes into effect on
his story of the historic occasion, observing her The conferring of brevet business titles by
July 1. Doubtless the number of records on the
magnificent voice would not be heard again until The World in a complimentary spirit is taken
regular lists will be diminished, and this will
then, eloquently remarked, "Now for the talking exception to, apparently, by associates. In other
be welcomed by the trade as a blessing in dis-
machine!" These are the only records of her —
words, so carefully and with- intelligence^are
guise, and it is possible a new scale of prices
splendid vocal powers, and her many admirers its pages read that the slightest slip in the pen
may be formulated. No one is prepared to say
must, perforce, rely upon the records for their as to nomenclature or position or attitude or
just whatwill happen, and therefore patience
pleasure in the interim. Truly, the talking ma- expression of opinion is critically weighed and must be exercised until the official promulga-
chine record has come into its own! judged. The World aims to be accurate in all tions are made.
things, and if an error is made occasionally in
It was supposed that when the National Phono- this particular respect it is to be credited to the A great deal heard about the constitution-
is
graph Co. announced their readiness to grant head and not to the heart. The magnificent con- ality of the act. On
this point there is a sharp
special licenses to Edison jobbers and dealers stituency of The World is never regarded except- division of opinion. Leading attorneys of na-
for the sale of second-hand or discontinued ma- ing in' a spirit of entire friendliness —a sort of tional reputation and standing differ radically,
chines, the applications would run into the thou- "brotherhood of man," as the socialistically in- and doubtless Congress had this question before
sands. The contrary happened. The company clined are wont to express it; and when a desig- them when framing the law. It is not the func-
were prepared to issue an unlimited number, if nation is employed that may b3 flattering to the tion of The World to pass on legal matters, and
required, but instead, the ultimate number did recipient, but not wholly in consonance with the it will be content to quote the official report of
not exceed five hundred. In other words, there official title, the "offense," if such it may be the House Committee on Patents, in unanimously
are not so many machines of this description in termed, is applied in the nature of an uplift and recommending the passage of the bill, for the
the market as was represented or even antici- not as an invidious distinction. Sabe? information of those whom it may concern, as
pated. As one in a position to know described follows: "A suggestion has been made that a
the situation, "The ultimate results were not only When the case involving the validity of the compulsory license in copyright legislation would
surprising but very gratifying. In the first in- Berliner patent (Victor TalKing Machine Co. be unconstitutional. The great weight of opin-
stance, a machine that has been used for somri against Leeds & Catlin Co.) was argued in the ion, however, is the other way. It is true that
time is really better than a new one, as the parts United States Supreme Court, it was hoped a Congress could not legislate a man's existing
have been tried out to such an extent that the decision would be nanded down on the reas- rights out of existence, for thereby it would im-
mechanism runs smoothly, which is true of evely sembling of that august tribunal after the usual pair the obligation of a contract, but in this
piece of machinery. Then, again, knowing tha mid-winter recess on February 23. As yet, how- case Congress is creating a new property right,
high quality of Edison construction, dealers are ever, the court has failed to signify its findings, and in creating new rights Congress has the
perfectly justified in overhauling such goods and this issue of The World comes
and possibly as power to annex to them such conditions as it
reselling them as first-class in every particular. off word one way or the other may
the press deems wise and expedient." As the law stands,
This is really no misrepresentation, and it proves have come from Washington. That the trade the copyright owners have decidedly the best
that second-hand Edison machines are a negli- is eagerly awaiting this opinion is only too of the bargain.
gible quantity in the market, and that in so far evident from the many inquiries being made,
as they may be a hindrance, t'.ie charge to the and the anxiety is not confined to this country Another distinction has fallen to the lot of
'profit and loss'account has been somewhat ex- alone. Foreign manufacturers are very much Thomas A. Edison, the "most distinguished of
aggerated. In other words, the so-called clamor interested, and it is safe to say tne entire trade ten living Americans," namely, a hotel of modest
for the privilege of selling these machines at less will be greatly relieved when the Supreme Court character and environment at Atlantic City, N. J.,
than the contract price is something of a 'mare's has made known its attitude in this litigation has appropriated his cognomen. Whether the
nest.' " Of course, there has been no objection long drawn out. famous trade-mark signature is employed as sta-
on the part of the National Phonograph Co. about tionery insignia deponent saith not.
granting these licenses, but the unexpected hap- "Dubbing" cannot be considered a fine art by
pened. That's all. the veriest stretch of the imagination. No mat- C. H. de Zevallos, of the Phillips & Buttorff
ter how the courts may decide the case now Mfg. Co., Nashville, Tenn., who was in New
In Florence, Italy, one day last month, Mat- before them, it is a practice that should be York recently for ten days, made several visits
thew Andrews, Cleveland, O., the right-hand man more honored in the breach than in the observ- to the office of the Columbia Phonograph Co..
of the late Senator Mark A. Hanna, and of the ance,- morally speaking. The Columbia Phono- General, and on last Friday was taken to their
firm of M. A. Hanna & Co., o: that city, in speak- graph Co., General, have taken up the cudgels laboratory, where he was very keenly interested
ing of business conditions in the Unite States, 1 in the effort to protect their own property in the work. He was surprised at the magni-
said: "I think we are beginning the most suc- against its wilful appropriation by others in this tude of and the number of processes incident to
cessful period of American finance," and of the process of "dubbing." The case, which was making a matrix, to say nothing of what would
marvels of wireless telegraph he made this com- given a final hearing on March 4 before Judge be further required in the factory. A trip to
parison: "The wireless is, next to the talking Chatfield, in the United States Circuit Court, the factory was arranged for him, but his time
machine, the most marvelous thing in the world." Brooklyn, N. Y., is of vast moment to everyone was limited and he was unable to go. The Phil-
Those who rightly appreciate the wonderful ad- who has acquired or may acquire property inter- lips & Buttorff Mfg. Co. have a corps of fifty
vances made in sound reproduction, as typified est in records of intrinsic worth and value. In salesmen covering the entire South from coast
in the talking machine record, are of the same this suit the defense frankly admitted they were to coast, and Mr. de Zevallos expressed himself
Here is an observation by Hy. Eilers, the well- records used for the purpose had been purchased ditions were rapidly improving and that trade
the time. The sitting justice had been one who was to some Traveling with each salesman on his reg-
more and more energy to it all
extent, at. least, familiar with the history and ular route and in making the territories with
danger, however, is that establishments get over-
usages of the trade. As a matter of fact, this is the different salesmen, he expects to educate
loaded with records. Too much of the profits go
the first "talking machine" case that has ever them as to the talking points on Columbia
back into dead stock, and it takes mighty keen
and watchful management to prevent this." Pos- been brought before Judge Chatfield, and it is products. Mr. de Zevallos left New York on
to be expected that he will reach a just March 5 for Nashville, by way of Atlanta.
sibly there are others of the same mind. At least
decision in keeping with the facts and law as
current trade news would seem to bear Mr.
presented to him. At any rate, his opinion is Frank L. Dyer, president of the National
Eilers out in his shrewd criticism.
one that will doubtless be far-reaching in its Phonograph Orange, N. J., who was at At-
Co.,
effects, both in the present and the future. lantic City, N. J., for a couple of weeks, taking
Elsewhere is printed the particulars of a mil-
Columbia Phono- a much needed vacation and a respite from
lion-dollar order placed with the
China trade. For an Considerable space is devoted in this issue of pressing business cares, returned to the works
graph Co., General, for the
American company to sell such a bill of goods, The World to the copyright act that was passed Monday, feeling greatly improved for the brief
probably in the face of competition on the part in the closing days in Congress, and comments outing.
52 THE TALKING MACHINE WORLD.
We Are Creating the Not one of your customers who owns a cylinder machii |
mand.
COLUMBIA PHONOG
Tribune Bu in
THE TALKING MACHINE WORLD. 53
COMPANY, Gen'l
York
rRAPHOPHONES
3 one thing will give so mux
'e, so many people, for so
to
i time, at so little
bia Graphophone."
' successive development of the so-
'talking-machine," from its very first
itnlal stage, has been made by this
ly. The Columbia Graphophone was
r the first practical sound-recording
producing instrument. The first so-
phonograph" was an entirely differ-
chine and it never became commer-
lossible.
COLUMBIA
)isc Graphophones
Columbia Phonograph Company pro-
the first disc machine and the first
2C0rd. Since that time constant ex-
nt and improvement have developed
olumbia Disc Graphophone as it
to-day —
a perfect musical instrument
peerless all-around entertainer. Its
action is marvelously natural, full,
nd faultless. Ask the nearest Colum-
aler to help you make comparisons.
postal for descriptive catalog.
COLUMBIA
Under Graphophones
mbia Cylinder Graphophones are
compact than similar instruments of
makes. All other cylinder machines
use an awkward horn-crane. The
bia is the only cylinder machine that
e patent Aluminum Tone-Arm, which
ts the tone and allows the horn to
over and above the cabinet in any
on. No end-gate on the mandrel no —
led records —
uses both
cylinder records.
4-inch and
All the way from
to enamel the same superiority is eyi-
ind unmistakable. Write for catalog.
The Columbia "New Sovereign"— $65
Other Cylinder Graphophones $20 to $100.
on the Keith vaudeville circuit, has taken two 21S Love Me Just Because Elizabeth Wheeler
Mandy Lane Collins & Harlan BEST WISHES FOR SUCCESS.
lessons weekly in voice training with a teacher 219 Take Plenty of Shoes Arthur Collins
who has always been at least 4,000 mi es away Alabam Collins & Harlan
220 Go and Get Your Partner for the Barn Dance The moving picture enterprise which P. A.
from her. When Miss Garson left Dresden to Collins and Harlan
summers I'm Glad I'm Married Pete Murray Powers and John Kaiser, of the Excelsior Pho-
return to America for the stage, four 221 I Want Some One
to Call Me Dearie
nograph Co., and C. V. Henkel, former president
ago, she and her German singing t;acher Miss Stevenson and Mr. Stanley
I'mLooking for a Sweetheart and I Think and general manager of the Douglas Phonograph
hatched up this scheme. Miss Garson was to You'll Do Henry Burr
Hello People. From "Havana." Co., dissolved, will exploit in New York, will
sing her practice songs in phonograph records Miss Stevenson and Mr. Stanley
Autumn Leaves embrace a circuit of six or seven separate thea-
twice each week, pack the records carefully and 223 Cupid's Telephone.
Orchestra
From "Havana." ters. This will permit a convenient exchange of
forward them to Dresden. Miss Stevenson and Mr. Stanlev
Forest Whispers Band talent and furnish a more diversified and better
Miss Garson has followed out the plan faith- 224 If I Had a Thousand Lives to Live
entertainment bill throughout. The three gen-
fully and thus kept in constant touch with the Frank C. Stanley
Dance of the Hours "Giaconda" Band tlemen, who are well known in the trade, have
man who On receiving the
"found" her voice. 225 The Message of the Red, Red Rose
Elizabeth and William Wheeler the best wishes of everybody for their success,
records the old German writes a long letter to m .
talking machine store in large Canadian The Tosi Music Co., of Boston, Mass.. have
retail SCOTTI DECLINED.
opened a branch at 303 Arwells avenue, Provi-
city. Only those who are thoroughly acquainted The group was composed of Walter L. Eck- dence, R. I., where they are carrying a full
with- the Victor line need apply. A good oppor- hardt, of the Leeds & Catlin Co.; Scotti, the stock' of Victor, Edison and Columbia talking
great baritone of the Metropolitan Opera House machines and other musical instruments.
tunity for a man with brains and ambition.
Co.; Frank W. Boyer, president of the Chicago
Address, giving age, experience, reference and Music Co. and The World, on Washington's Louis Hicks, New York, who has been iden-
birthday in the Knickerbocker Hotel. When Mr. with many talking machine cases in the
salaiy expected. Box 402, care of The Talking tified
Eckhardt offered Scotti a contract from his com- Federal courts, is now on the legal staff of the
Machine World, 1 Madison avenue, New York. pany for singing, the great artist expressed National Phonograph Co., Orange, N. J.
THE TALKING MACHINE WORLD. 55
SCHMELZER CO.'S NEW BUILDING NO DECISION YET. to a number of his friends connected with the
piano trade whom he met down there. Mr.
Will Have a Splendidly Equipped Talking Ma- Ruling of Supreme Court of the United States Perry is spoken of as one of the best men in his
chine Department in Premises to be Occupied in the Famous Suit of the Victor vs. Leeds line and a representative American in the finest
on June 1 —
Old Quarters for Wholesale & Catlin Co. Anxiously Awaited by the meaning of the word. Charles Ferree Lightner,
Trade. Talking Machine Trade. another star, is also in South America for the
Victor Co.
( Special to The Talking Machine World.) Much to the disappointment of everybody the
Kansas March 8, 1909.
City, Mo., Supreme Court of the United States failed to NEW USE FOR PHONOGRAPH.
In the magnificent building which the J. F. hand down a decision in the case of the Victor
Schmelzer Arms Co. will move into on June 1st, Talking Machine Co., Camden, N. J., against the A plan whereby ante-mortem statements may
they will have one of the finest and best Leeds & Catlin Co., New York. The suit involves be taken by the aid of a phonograph has been
equipped talking machine departments in this the validity of the famous Berliner patent, and advanced by County Attorney O'Brien of St.
city. The building, located at Nos. 1214, 1216 the inquiries from all sources to the attorneys on Paul, Minn. His scheme has been discussed by
and 1218 Grand avenue, will be entirely remod- both sides came from far and near. Downtown the leading attorneys of this city, and Attorney
eled and will be seven stories in height. The in New York it was the universal topic of conver- General George T. Simpson has advanced the
front will be built so as to render the best sation, and even business was neglected at times opinion that if this was done the courts would
lighting facilities possible, and the fittings of to discuss the probability of the court's action not refuse to accept such records. Such rec-
the new Although
store are to be in mission. with every newcomer. Monday is decision day ords, would in his opinion, constitute the best
the Schmelzer lease in Main street runs for again, and wagers have been freely made as to obtainable form of secondary evidence. A pho-
two years longer, they will move as stated, on the outcome. nographic record, when properly sworn to by
June 1, but will keep the old location as a whole- competent witnesses, he thinks much superior
sale store. They will also erect a three-story to a written statement, which is necessarily sub-
warehouse on a site yet to be selected.
VICTOR=VICTROLA FOR PRESIDENT.
ject to errors in taking it, due to the condition
Sol Bloom, of New York, Installed One in the and feeble voice of the person making it.
MAX LANDAY'S GREAT TRIP. White House on March 10.
SOME COLUMBIA NEWS. of Appeals, New York city, being disqualified Washington, D. C, under whose auspices and for
from sitting, the case of the American Grapho- whose benefit former President Roosevelt is
Tuesday a substantial shipment of records was phone Co. against the Leeds & Catlin Co., of the making his trip to Africa. The instrument was
made by the export department of the Columbia same place, was argued Monday. This is an tested in the presence of the distinguished gen-
Phonograph Co., General, to Mexico. On March appeal from Judge Hough's decision in th9 lower tleman, who was veiy much gratified with the
25 E. N. Burns, general manager of this depart- court covering the Jones process patent for dupli- results, and therefore concluded he would take
cating disc records, which he held invalid. The it along not only for recording the noises and
ment, sails on the "Merida" for the City of
Mexico, via Havana, Cuba, and Vera Cruz, Mex- International Record Co., Auburn, N. Y., were voices of the jungle, but it will be also used by
ico, to look over the new retail store opened also defendants in the same suit, but repre- Mr. Roosevelt for dictation purposes. The ma-
there February 15. He will probably be away a sented by brief only. The arguments lasted all chine was delivered last week in care of the
month. Enrico Tosi, with his wife and daugh- day and part of Tuesday. Decision was re- ex-President's entourage in New York.
VICTOR MEN SOUTH AMERICA. Jones, of E. Clarence Jones & Co., bankers, has
traveling the entire South American continent IN
He purchased a large block of stock in the Camera-
for the Columbia Co.'s export department.
Thomas F. Perry, traveling for the Victor phone Co. and Col. W. R. Arnory has been elected
goes direct from New York, transhipping at
Talking Machine Co., Camden, N. J., in South treasurer and director and will be general man-
Rio de Janeiro, Brazil. Mr. Tosi will be away
America, has been writing from Arequipa. Peru, ager of the company.
indefinitely.
have decided to discontinue the manufacture and FOR HOLDING TALKING MACHINE DISCS
sale of the Victrola XX. Louis XVI design, now Form a complete system for filing Disc Records. Can be added to. Album by Album, on the Library plan.
catalogued at $250 list. In this connection the Just the thing for
Victor Co. state in a letter sent out late in Feb- Patent Applied for. L. J. Gerson.
ruary: "Up to date, we have not been able to
supply the demand for our regular mahogany
. • "n| Red Seal
Victrola XVI. at $200, and it is our intention to Collections
bend our energies, for the present, to satisfac-
torily supplying this latter type. We will, there- "Echo" Record Albums
fore, cancel all orders for the type XX. now in preserve Disc Records
against dust, careless hand-
our hands." ling, scratching or break-
age
E. D. EASTON VISITING THE FAR WEST. Index in every album
facilitates instant location
Edward D Easton, president of the Columbia of every record.
PROGRESS OF J OBBER S' ASSOCIATION jobbing business of the Standard make machines used for any record, but naturally people who
and records as a member. The membership pay from $3 to $5 for records have a greater
Next Executive Meeting in Columbus, March
committee has written many who are not mem-
28 —
Arrangements for Convention in July
bers, and while a large number have responded
desire to preserve them than those who pay 60
Whether for the
Being Made— Membership Steadily Increas- with their application there are many who still
cents for popular numbers.
ing—Time Become
to Interested.
put off this important matter. As the applica-
popular priced or expensive records the "Echo
Album" is admirably suited, because it precerves
tions will be acted on at the next executive meet- the records against dust, careless handling and
The National Association of Talking Machine
ing it is hoped that any jobber who has received scratching. Louis Jay Gerson, of the Musical
Jobbers has been very active, and results of their
work are very gratifying, as is shown by the re-
a letter on the subject will immediately act by Echo Co., has a patent pending on these albums
sending in his application. which form a complete system of unit filing for
port received from J. Newcomb Blackman, chair-
"Letters have been sent out to members call- disc users.
man which follows:
of the press committee,
ing attention to the next meeting of the executive
"During the dull business period, which has
had its effect on the talking machine trade, the
committee, which will be held in Columbus, 0., A MUSICAL REVOLUTION
on Sunday, March 28, at the salesrooms of the
Jobbers' Association has felt more than ever the Is What Henry T. Finck Terms the Increasing
Perry B. Whitsit Co., and a general invitation is
importance of co-operation with the manufactur- Demand for Talking Machines and Player
ers,and the latter have extended a helping hand
extended to members of the association to attend
Devices for Pianos —
Their Educational Value
by giving their careful consideration to the rec-
this meeting, and should any member have mat-
ters he would like considered for action a letter
Descanted on Most Interestingly Rupert —
ommendations of the association. Hughes and Other Noted Critics Pay Tribute
on the subject should be sent to the secretary or
"When going up 'the business depression hill' to These Mediums of Musical Interpretation.
to the member of the executive committee in his
there should be no backward movement, and with
territory. Henry T. Finck, the eminent critic and author
the dealer, jobber and manufacturer pulling to-
"Postal cards have been sent out requesting of a number of musical works, has contributed a
gether the 'goal prosperity' at the top will not
seem so far or hard to reach. members to name their choice for the selection very interesting and lengthy article to a re-
of a city to hold the annual convention in July.
"Several months ago I gave a report, with cent issue of The Circle, which is entitled "A
This matter will probably be decided at the ex- Musical Revolution."
some detail, explaining the many concessions It treats of the tremen-
ecutive meeting this month, and it is hoped that
granted jobbers and dealers at the request of the dous growth of mechanical means of interpret-
association. Since then other important matters
members promptly giving their choice.
will reply
ing music, and notes that its influence, in the
have been handled and favorable action taken by
"The and executive committee of the
officers
broadest sense, is helpful rather than detri-
association want every member of the trade in
the factories which should interest every dealer mental. He says in part:
general to realize that the object of the associa-
and jobber and have their approval. "Not, perhaps, since music became an art has
tion is the promotion of anything that seems for
"The association wants the trade in general such a remarkable revolution occurred in it as
the best interest of the dealer, jobber and manu-
to know what it is doing, and that the factories that which is going on at this moment. Up to
should be supported, as their action in handling
facturer. We are not working for any special
about a decade ago nearly all the music one could
interests, but for the trade as a whole.
association matters certainly shows co-operation. hear was made by singers, pianists, violinists,
"Suggestions from dealers are invited, and if
"The recent decision of the Victor Co., to very and players of other instruments requiring for
any jobber who contemplates becoming a mem-
shortly ship all their records in envelopes has their mastery years of patient practice. To-day
ber requires further information it will be
been agitated by the association for some time, there are in use hundreds of thousands of instru-
promptly attended to by addressing either the
and it is needless to say that their final decision ments which necessitate little or no practice on
secretary, Perry B. Whitsit, 213 South High
to act accordingly was greatly appreciated. the part of those who use them, and which are at
street, Columbus, O., or J. Newcomb Blackman,
"At the last executive meeting in Chicago, just the same time marvels of modern mechanical
97 Chambers street, New York City, chairman of
before the holidays, the committee realized the Ingenuity, marking a tremendous advance over
the membership committee."
importance of something being done to prevent the music boxes, hurdy-gurdys, barrel organs,
high-priced Victor machines, particularly Vic- orchestrions, and other mechanical instruments
trolas, from being purchased at wholesale prices "ECHO" ALBUMJWULARITY. of the past. The wide demand for them is indi-
by people qualifying as dealers for that purpose In Demand by Users of High Priced Records cated by the large and steadily increasing num-
only. It was pointed out how two or three re- Some of Its Special Advantages Here Set ber of companies manufacturing them (there are
tail purchasers could qualify a friend as a dealer
;
—
the loss is there and it represents a big per-
right to reproduce a copyrighted work without a and so on. Teachers also find that the talking centage of his value.
special contract with the composer. Anything machine is useful for letting the pupils sing "The normally minded man responds to his
less than this is piracy, whether it helps the sale into them and then study what they have done, surroundings in a greater degree than almost
of the same composition in sheet music or not. with all the faults clearly revealed. any one realizes. When he is provided with
It is an immoral economic condition to get some "The good music so liberally catalogued by the such equipment as ministers to his self-respect,
thing for nothing, the more so when it is got leading makers is doing missionary work and he has an actual addition to his mental force,
from the composer of music, who has an especial surely crowding out the trash from their cata- an added interest in his work, and a constant
making a living."
difficulty in logues. A salesman said to me: 'We get orders desire to attain higher standards with every
Commenting upon this, Mr. Finck says: "It is for Nordica, Caruso, and other records from the new undertaking. But when this man is
undoubtedly true, as claimed ou the other side, most remote corners of the country. In not a forced, by a close-fisted expense policy, to put
that the talking machine aids publishers and com- few cases the recipients do not at first like these up with out-of-date equipment and medieval fur-
posers in some cases by creating a demand for songs, which they only ordered because they niture, he would be more than human if he did
certain pieces. A prominent publisher remarked were associated with the name of a famous not come to express in his work some degree of
in private conversation that he often gets letters singer; but after hearing them a few times they the 'anything-will-do' spirit. This is especially
from persons who want to buy a song or a piece like them and there is a new convert to good so when he knows that his antique surroundings
which they have heard rendered by a phono- music' The Salvation Army also finds the talk- are not due to business necessity, but to lack of
graph. In such cases a talking machine might ing machine an aid in making converts to re- appreciation of the finer points of progressive
be likened to the space rented in a Broadway ligion.' business."
THE TALKING MACHINE WORLD. 59
covered the possibility of the talker in the of a year or so ago, we are getting our share and
SOUTHERN CALIFORNIA NEWS.
smaller towns where singers are scarce. are satisfied. Our Starola and Starola Grand
Exton Co. Administrators to Sell Business K. I. Okada, proprietor of The Bunkwado, is cabinet machines have met with a very flattering
Fitzgerald's New Building— Wiley Allen B. one of the foremost dealers in the Japanese col- reception from the trade and we will shortly put
Co. Their Old Store — Hern
in Feature Co. ony of this city. He is doing a splendid business several new models on the market."
Edison and Zonophone Goods— Columbia in Edison and Zonophone goods. The Hawthorne & Sheble Mfg. Co. have an
Window —The Music Master Wood
Publicity Several changes have been made in the trade agent traveling in India at present and meeting
Horns Demand — Many
in Victor Sales of in San Diego. Thearle & Co. are in their new with great success. He will shortly go to Aus-
Victrolasby Co — Some News from
Birkel store, which is one of the best equipped in south- tralia and introduce the Star line in that country.
San Diego and Santa Barbara. ern California. Mr. Thearle has been very dan- Gimbel Bros., in this city, and Ehrich Bros., in
gerously ill for some time and much anxiety is New York, have both taken on the company's
(Special to The Talking Machine World.) felt in trade circles as to his condition. The line, put in extensive stocks, and are pushing
Los Angeles, Cal., March 1, 1909. Southern California Music Co.'s branch is having it energetically. A new Canadian connection has
The unsettled weather of the season is almost a good trade and have started an amateur record- also been made recently. The company ara fea-
past and trade in all lines is very firm. making contest, which is the first venture of the turing a new tone arm that is highly spoken of
The Exton Music Co. administrators have de- kind attempted in the city. The Wiley B. Allen by trade experts.
cided to sell out the business left by Geo. T. Co.'s branch has had more trade than they
Exton on his death, including a stock o: talking could care for in their present department, and
MORE FAVORABLE CONDITIONS
machines, small goods and sheet music. A special have decided to add more space for records and Prevail in Talking Machine Circles in Balti-
sale is now in progress which will shortly end
the career of one of the city's oldest establish-
another demonstrating room.
Santa Barbara is undergoing some changes in
—
more and Vicinity Interesting Chat With
Mr. Bodr.n, of the Sanders & Stayman Co.
ments. the talking machine trade. Garnsey S. Brown Reports Excellent Sales of Victor and Co-
The Fitzgerald Music Co. will open in their has taken the stock of the Bates Co. and has lumbia Goods —
New Quarters for the Victor
new building a talking machine department made additions to accommodate the stock pur- in Cohen & Hughes' Handsome New Store —
which occupy an entire floor. In the old
is to chased. The Southern California Music Co.'s Will be Specially Fitted Up.
location they at one time had a good talking branch has been almost crowded out by pianos,
machine trade, but lately have done little with and more space is to be added so that the two ( The Talking Machine Wi M
Specirtl to i >
it. The new location is a much better one, es- departments will be entirely separate. Baltimore, Md., March G, 1909.
pecially for talking machine trade, and directly T. H. Sentell has patented a new system for Unlike the piano trade, the talking machine
opposite the Columbia Phonograph Co.'s store on record cabinets of the disc type which he is con- dealers seem not to have suffered any inconven-
Broadway. templating manufacturing for the trade. His ience to business in consequence of the pre-
Early in the month the Wiley B. Allen Co. new cabinet, which is of rotary design, is so con- inauguration days. The business reports have
moved back into their old store, which has been structed that it will hold 2,000 records in a space been very favorable, and show that the talking
refinished and remodeled. The talking machine four feet high and three feet square. machine is becoming more and more popular
department has resumed its old quarters, and it J. J. MacGregor, of Ventura, is doing a fine with the masses. A good idea of the conditions
would hardly be noticed that any change had business with Edison Amberol goods, and has for the past month in regard to the local talking
taken place except for the new coat of paint. added a new rack for Amberol records. machine situation is given by Mr. Boden, who
Business is very good. A move is under way to regulate the character has charge of this section of the business for
Charles Ruggles, manager of Sherman, Clay & of the pictures shown in moving picture theaters Sanders & Stayman, who handle both the Victor
Co.'s local wholesale branch, has been very busy in this city. and Columbia machines, in addition to the Weber
with the double-faced record question, which is pianos and Estey organs. "With the exception
puzzling the Victor trade in general. Andrew of the few days preceding the day of the inaug-
A CHAT WITH HORACE SHEBLE.
G. McCarthy has been spending a few days in uration of President Taft," said Mr. Boden, "we
this city visiting his firm's branch as wall as the Optimistic Regarding Future of Talking Ma- had a particularly brisk demand for the various
dealers. chine Trade —
Strong Demand for "Star" styles of the two makes of the machines we han-
The Fifth Street Store has been holding a Line —
Starola Machines Well Received Es- — dle. High-price machines continue to be greatly
Busy Bee machine and rec-
special sale of the tablishing Foreign and Domestic Agencies in the limelight these days, the requests for the
ords, and have advertised these goods in the A New Tone Arm Being Featured. $200 and $60 Victors and the best grades of Co-
local papers considerably. lumbias being the most noticeable. This brisk-
O. A. Lovejoy, wholesale manager for the (Special to The Talking Machine World.) ness in business prevailed all through the month
Southern California Music Co., has just returned Philadelphia, Pa., March 3, 1909. of February, and we have every reason to believe
from a trip to Ventura, where he sold to Nick When Horace Sheble, of the Hawthorne & that with the induction of the President in office
Hern a complete line of Edison and Zonophone Sheble Mfg. Co., was seen at the factory a few the same desirable conditions will continue un-
goods. Mr. Hern will hereafter conduct a first- days ago he was in a most optimistic frame of interrupted.
class talking machine store and is credited with mind regarding the future of the talking ma- "The double disc Columbia records have in-
being an enthusiastic dealer. chine industry, and especially of the Star ma- creased right along in popularity, and the demand
The Columbia Phonograph Co.'s show window chines and records. "Orders for the past two for similar Victor records has also been heavy."
has attracted a large crowd by an ingenious months," said Mr. Sheble, "have exceeded in Manager Arthur Ansell, who has charge of the
mechanical device which demonstrates the dura- volume those for the entire six months previous, talking machine department of Cohen & Hughes,
bility of the Indestructible record in a very indicating a decided improvement in conditions. announces that the firm has had so much success
strenuous manner. They are having some splen- While the volume of business is not equal to that with the victor that the firm is to take up new
did results with these new articles, as also with
the double-sided records.
The retail trade of the Southern California
Music Co. has been very good in both Edison and Needles Free To Prove Quality
Victor machines. The wholesale department has
received samples of the new Music Master wood
"THE BEST THAT MONEY CAN BUY "
horn, which are being displayed to the trade.
E. H. Philbrook, manager of the Edison business
phonograph department, reports a steady in-
crease in the sales of commercial machines, and
has recently installed a number of machines for TRADE MARK
the use of local court stenographers.
The J. B. Brown Music Co. have contracted
NEEDLES NEEDLES
"GIVE A MELLOW TONE"
for space in the leading theater programs for "THE NAME TEIXS WHAT THEY DO"
the benefit of their talking machine department. Best VOLUME, TONE and LASTING
for REDUCE VOLUME and DON'T SCRATCH.
QUALITY. PLAY RIGHT from START to Make records las! longer. Can he used on ANY
The Geo. J. Birkel Music Co. have sold a num- FINISH. PRESERVE RECORDS and can be DISK MACHINE or RECORD. No special at-
ber of Victor Victrolas as a result of their ad- used on ANY DISK MACHINE OR RECORD. tachments needed. PACKED onlv in RUST
Packed only in RUST PROOF packages of 100. PROOF packages of 200. PRICE, 25c. per
vertising these instruments. The Victrola has RETAIL, 10c. per 100; 25c. 300; 75c. 1,000. package.
High
each
to
Grade
Point and
English
Needle Warranted
Steel,
Finish
as
NEEDLES
put up in Lithographed Envelopes
We
Factory
are Sole Agents for
the Largest Needle
in EUROPE
and Tin Boxes in Cartons
SPECIALTIES SPECIALTIES
Musical —
Columbia Co.'s New Store in There are no more enthusiastic admirers o£ May Make Oaks of Success.
—
Mexico City A Chat With Mr. Tosi. the talking machine the world over than the
Mexicans. In fact, their love of music carries Slipshod management begets slipshod help;
'
Returning from Mexico a few weeks ago, them to extremes in this respect. In the distant and carelessness, even in the smallest details, is
Ernesto Tosi will, on March 20, sail for South mining camps, and in the most isolated sections never unnoticed by the employer.
America, where he will be the traveling repre- of that wonderful country, the poorest peon will Never wink at the overcharging of a customer.
sentative of the Columbia Phonograph Co., Gen- in some way manage to buy a machine and some Reprove a clerk as quickly for an error in your
eral, making his headquarters in Buenos Ayres, records, and then his cup of happiness seems favor as for one in favor of the customer.
Argentina. He will visit every country in the filled to overflowing. Next to the talking machine No engagement is so unimportant as not to be
comes the sewing machine, worth punctuality. Be on hand when you agree
and these two articles of to be and you can demand punctuality in others.
American manufacture go The successful man to-day is the practical
side by side in the esteem man. If you are not already familiar with the
of the natives. Not infre- working side of your business, begin the study of
quently Mr. Tosi found, in it now.
his journeyings through- It will pay any man, no matter how big his
In fact, the Mexicans are about the store and the business, see that you
"perfectly crazy on the give them some reason to be. Nothing will
subject of talking ma- starve to death much quicker than enthusiasm.
chines," as Mr. Tosi ex- Cultivate the idea of faith in your own ability
MEXICAN ORCHESTRA WHICH MADE COLUMBIA RECORDS pressed it. "Further," he to sell. Have quiet confidence, but no cheek of
southern continent, and possibly be away in- added, "in one city of 40,000 inhabitants in one the brassy kind.
definitely. Mr. Tosi will be accompanied by his year there were sold 250 of our BC, or Twen- It is better to be an active, well-paid canvasser
family, a wife and daughter, going direct from tieth Century machines, for $350 Mex. ($75 on the road than a poorly paid, inactive salesman
New York to Rio Janerio, Brazil, then down the gold). A curious sight is to see a barefoot in the wareroom.
coast to his point of destination. As he is pro- Mexican come into town carrying a $200 ma- A glossy silk hat and an old-gold necktie won't
ficient in Spanish and Italian, besides English, chine, which he
and is thoroughly familiar with the Columbia has brought in to
line, he is one of the best equipped men this be repaired,
1
gOLUMBlA PHONOGRAPH
company ever sent into that territory of vast Ragged Indians
possibilities, and in which they already have a buy the highest
large trade. price operatic rec-
The training of Mr. Tosi for his new and re- ords. and this DISCOS DOBLES GRAFOFONOS CILINDROS
sponsible has covered several years.
position spirit animates
An Italian by birth, he was in the service of the the entire popula- LOS ME30RES DEL MUNDO
Columbia Phonograph Co. some time, being at- tion, rich and
tached to the headquarters staff of the export poor aiike."
department in New York. About a year ago he The Columbia
was despatched to Mexico to learn the Spanish Co. on February
language and familiarize himself with the meth- 15 opened their
ods of doing business in the republic below the first retail store
Rio Grande. In furtherance of this aim he trav- in the City of
eled the country from coast to coast, visiting Mexico on the
every state, from the northern line to the Cen- Avenida Juarez
tral Americas on the south, his experience being 20, opposite the
varied and interesting, and not altogether free new opera house,
from personal danger in the semi-civilized or and which has
rougher sections. He carried a complete sam- been handsomely
pie line of Columbia go:ds, and in the mountain- fitted up and
ous regions these were packed on mule back, stocked with the
while he was also mounted in like fashion, very latest lines
being fully armed for any emergency that might of the Columbia COLTJMB IA STORE IN MEXICO CITY.
arise. Items in his expense account covered product. J. Hoffey, in charge of the wholesale de- sell anything unless there are brains between
charges for an arsenal of no mean size and of partment, a distinct and separate establishment, them.
formidable character. At times so hazardous on another street, will supervise the new place Most everybody in creation is open to influence
were some of his trips that the local government until a permanent manager is appointed. by common sense talk.
ft The
liant.
ft The inabilit
lost a sale.
C. The re
lent needle.
ft The Victor Vj^rola gjjftlle at the r^-ktaed price, nighty polisHed, with
uniform poi^F^f special tempered steel, is probably the best needle
made.
profit
Up We'll Build
Your Business
The quickest way to build up your business is by giving prompt
service and furnishing reliable goods.
You don't necessarily have to carry a large stock, but when a cus-
tomer wants a thing he wants it quick.
ordered.
Victor and Edison goods of all kinds, in vast quantities, are con-
stantly on hand. No order too large for our facilities, and none too
small to merit our best attention.
CHICAGO
THE TALKING MACHINE WORLD. 65
character in a melodrama. This time, however, he had never dreamed that such music could he were Mr. Ebeline, who is now working Indiana,
his public performances were all at Lyon & produced by a talking machine. Before he left Mr, Sues, Michigan, and Mr. Phillips, who re-
Healy's. He showed up at C. E. Goodwin's office he had bought a Victrola and is to-day one of cently returned from California and is now trav-
about noon and was immediately taken in charge the best Red Seal customers they have. eling in Illinois.
and shot down the elevator to Victor Hall, which E. A. Phillips, manager of the sporting goods, L. A. Olmstead, proprietor of the Vim Co.,
was filled with its usual noonday capacity audi- toy and talking machine department of M. talking machines, sporting goods, etc., 68 Lake
ence. Mr. Goodwin introduced Uncle Josh in Rothschild & Co., is in the East on his regular street,has leased the three-story building at 166
his usual facile and polished manner, and Stewart spring buying trip and will return in about a Clark and will occupy it as a branch store
street,
told stories and incidentally demonstrated the week. His assistant W. M. Baach, who, by the after May 1. Mr. Olmsted recently opened a
trueness to life of the talking machine repro- way, joined the noble army of benedicts a month store at Minneapolis.
ductions of his verbal characterizations for fully ago, and is still laboring under a load of con- WhenRobley D. Evans came to Chicago to lec-
half an hour. Later in the afternoon he again ap- gratulations, reports business as veiy fair for ture last month he found L. K. Cameron of the
peared on the fifth floor and made records for the season and that they are getting more and Wurlitzer house waiting at the hotel with a Vic-
anybody and everybody who wanted them. more of the better class of business owing per- trola and a camera, intent on securing a photo-
The branch store of the Columbia Phonograph haps to their own persistent efforts in that direc- graph of the famous admiral, listening to the Vic-
Co., at Joliet, has been discontinued, the ac-
111., tion. They still keep up their afternoon illus- tor record of his farewell speech on retiring from
counts being turned over to the local Columbia trated song recital with satisfactory effects on the navy. It took some persuasion but he
dealer. Oscar Radix, the former manager, comes records sales. finally capitulated and settled himself with an
back to Chicago and will assume a position in Arthur D. Geissler, general manager of the expression of grim determination which was not
the retail department of the local headquarters. Talking Machine Co., says that February broke what was wanted. The "Forza del Destino" duet,
L. C. Wiswell, assistant manager of the talk- even with January, in spite of the short month by Caruso and Scotti was put on and the ex-com-
ing machine department of Lyon & Healy's, has and holiday. The March list sold in great shape mander's face assumed an expression of rapture
returned from a two week's trip through por- and the present month has opened up in a brisk which was faithfully caught by the camera.
tions of Michigan and Iowa. He found business manner both as regards machines and records. Jobbers state that they are at last able to ob-
as fairly active all along the line, and in some Generally speaking, stocks in the hands of tain adequate stocks of the Economy and Perfec-
cases more so. Rumor hath it that the establish- dealers are not at all burdensome and the pros- tion disc record racks, made by R. H. Jones, of
ment of several good new deals resulted. pects for a good brisk trade are excellent. Some 117 Bryan place, Chicago. These inexpensive, but
B. G. Royal, president of the Universal Talking very enthusiastic letters have been received very sightly and convenient racks, not only hold
Machine Co., spent Saturday, Sunday and Mon- lately regarding the "cabinet that matches," but one record to a compartment, thus making
day, Feb. 27, 28, and March 1 in Chicago. He which has created a remarkable demand for itself them equally suitable for double-faced or single
was accompanied by Mrs. Royal. From here they in the remarkably short time it has been on the records, but the record is held firmly at three
returned East. market. The company has been compelled to in- different points, thus giving them additional pro-
A gentleman went into the Wurlit'zer store the crease its shop force on account of the increased tection. The number of styles has been -in-
week before Christmas and told John Otto, retail demand for the Wade fiber needle cutter, which creased, making a particularly fine assortment
manager, that he wanted a talking machine, the they manufacture. of rack meeting every requirement that the
cheapest he had in the house. "The children The Columbia Phonograph Co. have one of dealer is likely encounter.
to The same prin-
say that it won't be a Christmas unless they get their attractive feature window displays in this ciple is utilized in the ideal Negative, which Mr.
a machine," said he, "and I have got to get it, week. It exploits the three "Rose Hits," "Meet Jones also makes.
although I don't want it." Otto sized the customer Me Rose Time, Rosie," "That's What the Rose
in The Edison Business Phonograph has been
up as a man of means and figured that he had not Said to Me," and "Roses Bring Dreams of You." as usual represented at the annual business
been properly introduced to the talking machine The title pages of the sheet music of the tniee show at the Coliseum, which closed Saturday
proposition. He showed him a Victor Jr., "That's are reproduced in colors on a large card and one night. The exhibit this year is made under
all right," he said. "Give me half a dozen records of the records is kept revolving on a grapho- the auspices of the Business Phonograph Co.,
and end the agony. No! don't play it." The phone which also supports a vertical rod at the of Chicago, a local dealer, Edwin C. Barnes,
salesman remarked that he wanted to see if the top of which is affixed another record which is manager. Mr. Barnes was assisted by his
machine was in perfect order (although, of also kept in motion. A solid window display of sales manager, J. D. Pahlman and E. B. Bost
course, he would not have given him the sam- the indestructible records is also made. wick, Western traveling representative for the
ple machine) and put on a melodious instru- Harry Berger, representing the Talking Ma- Edison Business Phonograph Co., manufactur-
mental record. He watched the man and saw chine Co., has just returned from a trip through ers, of Camden, N. J., was in attendance and
that he was not greatly shocked, and quickly Iowa and Illinois. He is proving a successful was kept busy exploiting the merits of the
tried a Red Seal record, "Bartlett's Dream," on road salesman as he has in the other positions
a Victor III. The customer showing appreciation he has occupied.
and a desire to linger, a Caruso record was then
rendered on a Victrola. The man admitted that
W. W. Parsons, who after twelve years' service
with the Co'umbia Phonograph Co., a, manager
THE MISSING LINK
of the commercial graphophone depaitment. be-
came identified with the Dictaphone Co. of
America as district manager, when they took over
Which ?
Edison Jobber the Columbia commercial interests a few months
ago, has tendered his resignation and will take a
much-needed vacation for a month or so, before
H
POSED
This SUP-
be the
to
is
Zonophone Distributor re-entering business. He has several flattering Missing Link be-
tween Man and
offers but has not definitely decided as yet. Mr.
Parson's experience in the dictation machine Monkey.
New Design business extends over a period of over fifteen
Wooden years. He started with the North American
This New AU-Metal Ball-Joint Horn
Disc Record Phonograph Co. in 1S93, later with the Talking
Connection is BEYOND A DOUBT the
Racks Machine Co., for two years, and went with the
Missing Link between the Phonograph and
Columbia Co. when they opened their Chicago
Horn.
business. Not only is he known as a thoroughly
equipped talking machine man, but he has a repu- IT'S ALL IN
tation among office appliance men as a salesman THE BALL!
Wire and executive of unusual accomplishments.
Record General Manager J. W. Binder of the Dicta-
phone Co., was in the city last week and com-
Racks pleted arrangements with G. L. Scofield to as-
sume the district management of the company,
WATCH YOURJIBRATIONS.
If You Like Music in C You Are Domestic,
Mrs. Greeley Says.
which is a very uncongenial one, being pug- of singers so enthusiastic as were the ladies and ing by the trade.
OHIO "TALKER" MEN MEET the whole town is 'Merry Widow' crazy.
"Now for a series of good strong newspaper
In Cincinnati and Hold Quarterly Meetings- ads.,headed 'The Merry Widow' in big bold capi-
Many Notable Addresses Made Next Meet- — tal and a happy reminder that all the
letters,
charming 'Merry Widow' music can be enjoyed in
ing to be Held in Cleveland in May.
the home with a Victor or Edison.
(Special to The Talking Machine World.) "Mention the favorite songs and instrumental
Cincinnati, O., March 4, 1909. numbers and the artists who, made the records.
The quarterly meeting of the Ohio State
first The Victor has 'The Merry Widow Waltz,' sung
Association of Talking Machine Dealers, which by Mme. Sembrich; the Edison has the Vilia
was organized in Columbus last November, was Song, sung by the foremost European prima
seld at the Sinton February 21. Routine business donna in the role of the widow, etc. 'Think of
was transacted at the morning session, and in the perpetuating the pleasure of the theatrical per-
afternoon Charles J. Williams, Zanesville, spoke formance,' your ad will say, 'of renewing ac-
on "Past, Present and Future of the Talking Ma- quaintance with your favorite selections in your
chine Business," and W. H. Snyder, Columbus, home, where they are most enjoyed.' Then con-
delivered an address on "Competition." Mr. clude with a broad cordial, invitation to every-
Doerzbach gave a talk on "Selling Our Line." body to come in to-morrow and hear 'The Merry
The members of the association, of whom 35 Widow' music at the. free all-day concert every- —
were present, were entertained at dinner at the body welcome.
Sinton that night by the jobbers of Cincinnati and "Don't you think such advertising must sell
other cities. Addresses were delivered by J. F. records to Edison and Victor owners and ma-
Bowers, president of the National Association, chines and records to non-owners? You've been caught
"Next week perhaps another show comes to
town; you look up its music in your record like this:
catalog and your public is again reminded that
Customer comes into your
the music can be made a permanent feature of
store and asks for some Victor,
their homes, if only 'they invest in a Victor or
or Victor Record, or some ac-
an Edison. cessory that you haven't got.
"Keep this up consistently, and sooner or later You telegraph or 'phone your
everybody must get the thought that a talking- jobber at once.
machine is in truth a 'home theater.' He promises to ship by ex-
"Dress your windows up to harmonize with press same day sure.
the newspaper advertising. Show managers are You wait and wait, and then
always glad to part with photographs of leading wait some more and still wait. —
Your customer comes again
actors and scenes for this purpose, as well as
and again to get the goods.
colored posters that can be hung up or cut out
You make a whole lot of ex-
and backed on pasteboard for standing up. planations.
"This week 'The Merry Widow' is in Cincin- And finally your customer
PRESIDENT C. A. CAJACOB. nati. The advertising manager of the company gets disgusted, and you lose the
Chicago, on "Trade Organizations"; P. B. Whit- came to our firm and gave us enough advertis- sale.
less the admonition carried a liberal accompani- into your advertising service. Make them pull We've got a mighty interesting
booklet that we want to send you,
ment of 'reasons why.' for you.
called "The Cabinet that Matches."
"Now, I have made what a Very nervy
I call "The thoughtful miller utilizes the strength of It tells about our record cabinets
the stream for turning the wheel of his grist that exactly match every style of
start on my I have
subject for this occasion.
Victor in design and finish.
voluntarily put myself in a position where every mill. Over the hill is his home. A lofty wind-
Drop us a postal to-day for this
piece of good advice I serve up has got to be re- mill stands close by. The vagrant currents of booklet and our catalogues. They're
the air cause it and pump water for
to revolve worth money to you.
inforced with a carefully selected, quarter-sawed,
hand-polished 'reason because' or I cannot expect his household requirements. Neither the wind
much consideration at your hands. nor the water costs him anything, but both are New York Talking Machine Go.
"The subject of advertising is too broad, too made to pull. Successors to
The Victor Distributing and
deep, and our time is far too limited to attempt "Such incidents as have mentioned cost a
I
Export Company
to treat it at length. I have just one thought to
dealer nothing; nevertheless, than can be made
give you to-day, but it is a good, big thought, and to pull." 83 Chambers St., New York
if you will take it home with you and work it
out in your business you should find it highly After several "airship" trips to the West, Walter
profitable. The thought is timely advertising. L. Eckhardt, president of the Manufacturers
"Take full advantage of current events that the Outlet Co., and a director of the Leeds & Catlin
public is interested in by advertising Victor and Co.,New York, is back East again. Walter is
Edison in this connection in your local news- one of the busiest men in the business at the
papers. present time, and so is his friend, Frank W.
"To illustrate: The play, 'The Merry Widow,' Boyer, president of the Chicago Music Co., who
comes to the theater. The newspapers are full distributes solid silver pencils to his allies and
of it; the billboards on every side appeal to sells about all the mica diaphragms that are
passers-by with gorgeous lithographs of the se- bought in this country. Mr. Boyer's home is in
ductive waltz 'that steals away men's souls.' The Valparaiso, Ind., but most of his time is divided
newsboys and school boys whistle, the school girls between Chicago and New York. As Mr. Eck-
hum it on the streets; orchestras play it at hardt described him, "Mr. Boyer is the mica
dances; pianos take it up in parlors in a word. — king of tbis country."
: )
cents a record, unless added to the selling price United States. All attempts in Berlin to bring make as to the basis of royalty. I expect that
and collected from the public, is confiscatory. about an international arrangement in this re- any bill that we may pass will speedily develop
Cylinder records for talking machines are listed spect were futile. As soon as laws are passed some defects, and that should this bill go
as low as 25 cents. From this price a discount in these various countries fixing the amount of
through we will be amending it at every session
is given to jobbers of 50 and 10 per cent. They royalty the persons who attempt to sell records for some years to come. We passed what we
are sold for export in some countries where of copyrighted music in any of these countries
thought was a most careful revision of the trade-
the competition with foreign factories is keen will be immediately enjoined unless he pays to
mark laws a few years ago, and I think I have
reported out and had passed bills amending that
as low as 10 cents each. There is not as much the owner in that country of the particular copy-
act every single session of Congress since. The
as 2 cents profit in them. The provision in rights the royalty provided by the laws of that
bill now receives the unanimous support of both
Section B, Paragraph 1 of your bill, H. R. 22183, country, and this quite regardless of the fact
of 1 cent on small-size cylinders and discs, and that the record may have already paid the the House and Senate committees. If it should
2 cents on those of greater size is therefore American royalty which you are providing on be passed and work hardship in any respect, I
naturally more agreeable. Such a criticism, manufacture. Thus there would be double royal- have no doubt that it would be easy to cure the
however, is of no importance if the royalty must trouble by amendment."
ties, as it usually happens that foreign copyrights
be added to the price. are disposed of to third persons, and the fact
—
"Second We believe that there is not a music that the record has once paid a royalty to the CORPOR ATION LAWS.
publisher who pays royalty on the sheet music owner of the American copyright when manu- Restrictive Bills Introduced in Legislature at
printed. Royalties are always based on sales, factured will be of no interest to the owner of Albany Last Week.
not on manufacture. In the case of the Colum- the foreign copyright, who will require payment
bia Phonograph Co., for example, they will be according to the laws of the particular foreign The Talking Machine World.)
(Special to
compelled to pay royalty, should the bill pass In country where the case arises. The provision Albany, N. Y., March 8, 1909.
its present form, on thousands and thousands of in your bill which frees the record after it has Assemblyman Andrew F. Murray introduced
records which will never be sold and on which, paid the 2-cent royalty from any further con- several corporation laws to-day at the request of
in addition to never receiving one cent, they will tribution to the copyright except in case of pub- the Corporation Department of the Secretary of
have a 2-cent 'royalty added to their present lic performance for profit, would not meet the State's office. If these bills should pass, stock-
manufacturing cost. In explanation, they have situation. No such provision in an American holders of corporations organized here cannot
about 100 retail stores in this and foreign coun- statute could have an effect as respects any meet outside of the State for the purpose of
tries. Their factory is in Bridgeport, Conn. other country. As a matter of fact the payment changing the number of directors. Where the
They manufacture goods and stock their stores. of a royalty in the United States would not en- capital stock of a corporation is changed by the
The return for their investment is received only title the American manufacturer to bring the unanimous consent of stockholders without a
when the goods are sold. In the natural course record into Italy at all, without the consent of meeting, a certificate showing such unanimous
there are thousands and thousands of records the owner of the Italian copyright, and he might consent must be filed with the Secretary of
which are never sold. A piece is popular to-day; refuse absolutely to give such consent, having State.
they manufacture to meet an anticipated de- given the exclusive right to some other. Under
mand; its popularity suddenly ceases and the the agreement at Berlin, it is expressly provided The advertising agencies argue strongly on
records go back into the pot at the value of raw that each government shall have the right to the law of average, and claim that it is the only
material. seize records which are attempted to be brought thing that is absolutely certain in advertising.
"We believe that royalties should be based on into the respective countries until such records The point they lay stress on is: "What one
record not manufacture, each manufac-
sales, have in every way complied with the require- man likes or wants forms no criterion. When
turer being compelled to report under oath the ments of the domestic legislation. Germany has a thousand, at a certain expense, are led to
number sold, and in this connection the royal- become a great exporter of these musical de- spend a certain amount, you have an absolute
ties should be due and payable only on records vices, and many countries get their supplies certainty. The millions will do what the thou-
sold within the United States. from Germany. From the Hanover factory of sands have done." This appeals to reason. It
"Congress should not attempt to legislate for the Deutsche Grammophon-Aktiengesellschaft is merely the application of the statistical laws
goods sold in foreign countries. The reasons records are shipped to all parts of the world, which make all insurance ventures possib'e.
for this will be more apparent when you con- and there are at least twenty manufacturers of There is a constancy about large numbers.
—
ATTENTION! final
National Phonograph Co. against Wright, Metzler
Co., of Connellsville, Pa.
If you are looking for something up-to- The Hebrew record list of the Universal Talk-
ing Machine Mfg. Co., Newark, N. J., is reported
date, a good seller and one that actually does as being the largest and best selected in the
the work claimed for it, you'll find it in the country, and on which their sales almost equal
those of the American numbers. The special
Attaching the Sweeper
new Automatic Record Sweeper and bulletin, issued last week, has 14 numbers, the
Attachment, for Victor Talking fiveduets being reproduced from the voices of
Machines. Cleans while playing. the greatest Jewish artists in New York City,
<J ^ It not only polishes the
and that is saying a great deal. Their soprano
surface of the record, but digs the dirt out of the grooves. Cf Every The duets were
solos are also equally high class.
record customer will buy one. sung by Mme, Prager and Mr. K. Jurelier, and
the solos by Mme. Prager. Other magnificent
A popular priced Sweeper and Attachment voices, the possession of these peculiarly gifted
—
musical people talents usually inaccessible will —
be placed on the Zonophone records at an early
TWENTY-FIVE CENTS Regular Trade Discount date. Their regular Hebrew catalog contains 50
other numbers. Manager Macnabb is earning
Manufactured by well deserved praise for his tireless efforts to
have his record catalog equal to the best in the
Wise has always regarded his talking machine E. M. and Geo. Q. Chase, R. H. Blake and C. M. Brown and Bruce, the retail department remain-
department as one of the best paying features Jones. This change is expected to aid greatly ing with J. C. Walling & Co. The latter con-
of his business, and he expects to have a big in the conduct of the business, as it places ac- cern has now been taken over by Kohler &
Chase.
Andrew G. McCarthy, manager of the talking
machine department of Sherman, Clay & Co.,
made a visit to Los Angeles about a week ago,
We Want Your Business and has just returned. He considers the out-
look there the best in years. Locally he finds a
continued demand for Victrolas and high-class
records, with a rather better record of sales
^ Our message is specifically to the dealers of Northern Ohio, and than last month. Mr. McCarthy has been chosen
Indiana, and all Michigan. We want your business because we are in shape publicity manager for a big celebration which
to care for your orders promptly, immediately. This does not mean that we will be held next fall over the re-establishment
will fill them to-morrow, or the day after, or next week, but on the day of business in thedowntown district.
received. Within the hour your order is received, we will begin work, getting Peter Bacigalupi & Sons are more than de-
it ready for shipment.
lighted with their new location. They find al-
ready that more people pass their store every
Our shipping facilities are excellent, in fact, they could not be improved. —
•I
When you order from us, by mail, by telegram, or long distance 'phone,
—
day and more come in, too than when they
were out on Golden Gate avenue, and their retail
you will not be disappointed. talking machine sales show a great gain. By
every department are most complete. Stocks are fuli, running next fall, when conditions become more settled,
^ Our lines in
over. have everything and anything you want. We make it a point to
We the retail business should be nearly double what
keep forearmed at all times so that our customers shall not suffer through it is now.
detail. —
Suppose you give us a trial order nothing is so conclusive as the W. S. Gray, Coast manager for the Columbia
actual business, the practical test. Phonograph Co., spent the greater part of the
month in southern California visiting the vari-
f§ We want your business, and if we get it we shall make it so advantageous ous agents in that territory, and has just re-
to you that we will hold it. turned. O. W. Cyrus, the traveling representa-
tive,has also returned from a trip through the
San Joaquin valley, and will leave next week
American Phonograph Co. for the South. His last trip was highly success-
ful, as a number of first-class agencies were
started and several good-sized stocks sold. The
160 Woodward Avenue, Detroit, Mich. San Francisco headquarters of the company has
e
Improved
X Made oval shape. Each shelf is lined with soft green felt to prevent the Disc Records, "single or double"
from being scratched. Shelves are numbered to correspond with index card which is furnished.
Trade Good and Steadily Improving Manager — houses in the State, handling exclusively the
Gressing's Encouraging Report Harrison to — Edison and Victor machines.
Open Talking Machine Store at Louisville, At the headquarters of the company, 57 Hal-
III. —
Death of Thomas Pelton What the — sey street, the Edisonia Co. have a large supply
—
Columbia People Report The Thiebes-Stier- of the various size machines on hand. The 1
lin Co. to Occupy New Quarters Next Week building is two doors north of New street. It
—Other Items of General Interest. also has a branch at 12 New street. The Douglas
Co., which the Edisonia Co. absorbed, occupied
(Special to Tlie Talking Machine World.) the spacious and well equipped store at New and
St. March 5, 1909.
Louis, Mo., Halsey streets.
The talking machine business in every depart-
ment has been good for the last month, and is J. NEWCOMB BLACKMAN GREETED
improving daily. February made a much im-
proved showing over the same month last year. In a Hearty Fashion by His Associates and
0. A. Gressing, manager of the St. Louis Talk- Friends on His Return to His Desk After
ing Machine Co., reports business very good, and a Four Weeks' Absence —
Underwent Suc- dTt It requires Service of
increasing right along. Mr. Gressing has just cessful Operation for Appendicitis.
returned from a business trip of several days
» a peculiar excellence
Cummins, traveler for There was a happy time on Monday, March
to Evansville, Ind. L. A.
this concern, is home from a several weeks' trip in the private office of J. Newcomb Blackmail,
1,
and quality to enable YOU
president and general manager of the Blackman
through southern Illinois, and had a nice busi-
ness. H. F. Harrison, traveler for this concern, Talking Machine Co., 97 Chambers street, New to reap EVERY benefit
resigned on March 1 to open a talking machine York, when, after an absence of less than four
store at Louisville, 111. weeks, due to an operation for appendicitis, Mr. the Victor line offers.
Theo. Pelton, the auxetophone expert of the Blackman returned to business, much to the
St. Louis Talking Machine Co., died February surprise and gratification of his friendsmany
17 from an attack of cerebro spinal meningitis. and his immediate company associates. Mrs.
He is succeeded by Jno. M. Ryan. Blackman accompanied her husband over from /TT The kind of Service we
B. B. Walthall, manager of the Columbia their home in Orange, N. J., and the lady was
Phonograph Co., reports their February business as pleased as the large number of people on • I have to offer will in-
better than that of January, and that February "talking machine row" who called to congratu-
was much better than for the same month a year late both of them. Mr. Blackman's recovery crease your Victor business
ago. He considers the outlook very favorable for —
from an unusually severe if not wholly danger-
an improving trade. W. S. Byrd, the company's —
ous ordeal has been indeed remarkable. In a and you won't have to
traveler, is on a three weeks' trip through Cen- week's time after getting out of the hands of the
tral Illinois. R. F. Phillips, formerly with the surgeon he was looking after his business affairs disappoint your customer
St. Louis Talking Machine Co. and the Finn in a moderate way, and within two weeks' time
Talking Machine Co., is now with this company he was taken home from the- hospital. Of course, when he wants what he
as salesman. the gentle and assiduous attentions of his wife
The Koerber-Brenner Music Co. reports that were of material assistance in his convalescence. wants.
their talkingmachine tr-ade is picking up right To demonstrate he was getting along finely, Feb.
along, showing a nice improvement in the last 27 Mr. Blackman went to the theater, and on
month. Feb. 28 took a thirty-tu o-mile automobile ride.
D. K. Myers, the well-known Zonophone job- The following day found him at his desk, an- /TT YOU strive to have the
ber, reports his trade in all departments to be swering congratulatory wires and letters and
excellent. exchanging felicitations with callers. » distinction of being the
The Conroy Piano Co. report their talking ma-
chine business is improving right along.
TALKING MACHINE IN JAPAN. best Victor Dealer in your
The Silverstone Talking Machine Co. report a
pronounced betterment of trade conditions, with Exceedingly Popular in the Japanese Army vicinity. Why not become
a bright outlook. Used for Instruction, Entertainment and for ' '
The Knight Mercantile Co. have had a nice used not only in the soldiers' quarters, but in complete jobbers' stock in
the auditorium in the barracks it is employed
month's trade. They have had an especially
good trade on the double records. as a medium to hear the voices of famous men the middle West.
EVIDENTLY A MISUNDERSTANDING.
About a year ago the National Phonograph Co. Our Perfect Service is
made a slight change in the construction of the
governor for spring-motor machines by attaching indispensable to YOU.
an additional collar to the governor shaft. This
new collar is connected to the regular collar by
a wire spring, but the old collar is still tapped
for the set-screw. In this connection the Na-
With pleasure at your
tional company says: "This small hole is purely
for the convenience of the factory assembly de-
service.
partment. Apparently jobbers and dealers seem
to be under the impression that the set-screw
is missing, and proceed to place one in the hole
You'll Do
Miss Weber and Mrs. Waterous
10114 I'm Looking for a Sweetheart and I Think
Ada Jones and Billy Murray
closest price. WE can prove it.
10115 She's No Friend of Danny's Steve Porter
10116 Ginger Two-Step National London Military Band
.
LET US.
Please write for booklet and
EDISON AMBER0L (FOUR-MINUTE) No. 436, Disc Record Cabinet. Mahogany top, front and
RECORDS. prices. back. Golden Quartered Oak. Holds 190
12-inch Disc Records.
Manufacturers and
SHEIP & VANDEGRIFT, Inc., Patentees Philadelphia, Pa.
1033 By Bambazoo (Snyder). Tenor anil baritone duet, the remark affords a mild and healing balm EARLY DAYS OF THE INDUSTRY.
by Byron G. Harlan and Arthur Collins, orcli.
accomp. for any persons who may be wounded by the
1032 That's Why I'm a Happy Married Man (Morse).
Theo. F. Bentel Tells Some "Enormous" Orders
last loving remarks of a Milian Correire della
Baritone solo, by Bob Roberts, orch. aceomp. inthe Olden Days When He Started in the
1033 Medley of Popular Songs. Vocal Quartet, orch. Sera widely quoted here this morning. According
accomp. "Talker" Business in Pittsburg.
1034 Lonely Lou (Morse). Soprano solo by Ada Jones. to the writer there, "The conquest of the masses
orch. accomp. can never be possible in a country where musical
1035 Rakoczy March. (Berlioz). Military Band. Theo. F. Bentel, treasurer of the Hawthorne &
103G Jennie (Montgomery). Tenor solo, by Billy Mur- taste is still in its embryonic stage." Sheble Mfg. Co., Philadelphia, Pa., was a guest
ray, orch. accomp.
1037 The Whole Year 'Round (Klein). Baritone solo, at the Hoffman House, New York, recently. He
by Frank C Stanley, orch. accomp. HEARD THR OUGH T HE TALKER. was in the city on matters pertaining to impor-
1038 Say No! That's All (Snyder). Baritone solo, by
Arthur Collins, orch. accomp. tant mining interests in the West, the sale of
1039 Nobody Loves Me (Herbert). Soprano solo, by Dean Hitchcock and Congressman Rainey En-
Jane Elwot, orch. accomp. tertained Amherst College Men at Dinner. one property alone, which he negotiated while
1040 An Irish-Dutch Argument. Original sketch, by here, netted him the cool sum of $100,000. Mr.
Steve Porter and Frank Kennedy.
1041 The First Heart Throbs (Eilenberg). Symphony The grand ballroom at the Waldorf-Astoria be- Bentel says he was the first man to place what
Orchestra. longed to Amherst men the other evening and
1042 Don't Be Cross With Me (Howard). Soprano was at the time considered an enormous order,
solo by Elise Stevenson, orch accomp. from early in the evening until nearly midnight namely, $2,500, with the Victor Talking Machine
1043 Cy Perkins' Barn Dance. Original sketch, by
Ada Jones and Len Spencer, "old grads" and young fellows who nevertheless Co., of Camden. N. J., which, he further re-
1044 Uncle Josh and the Fire Department. Original insist upon the title of alumnus hobnobbed
sketch, by Cal Stewart. marked, was a "life saver" at the time. The
1045 To Our Glorious Country
tary Band.
—March (Front). Mili- together and listened to postprandial oratory, order was given Leon F. Douglas, the retired
first hand and canned. One of the features of vice-president of the Victor Co.. who is now
COLUMBIA GOLD-MOLDED "BC" (HALF- the dinner, which was the largest affair of the livingon his ranch in southern California,
FOOT) CYLINDER RECORDS. kind ever held by a college alumni association where Mr. Bentel is always a guest when he
in this city, was the delivery of speeches from a goes to the Coast.
85183 The Widow Dooley (Spencer). Talking record,
by Ada Jones and Len Spencer. big phonograph in the gallery. Mr. Bentel also related how he ordered a hun-
85187 In Those Good Old Country Days (Meyer). Tenor
solo* by Harry Tally, orch. accomp. "Old Doc" Hitchcockj the senior professor and dred or so machines from the Columbia Co. in
85188 First Day of April at Pumpkin Center. Or- dean of the Faculty at Amherst; Congressman
iginal sketch by Cal Stewart ("Uncle Josh").
the early days, and when the goods were de-
85189 My Bambazoo (Snyder). Tenor and baritone Rainey, of Illinois, and Judge Samuel Sears, of livered was a carload! Then he went up in
it
duet, by Byron G. Harlan and Arthur Col-
lins, orch. accomp.
Chicago, addressed gathering through this
the the air,telephoned Mr. Edison in New York,
medium. It was possible to make out all that who persuaded him to keep the goods and pay
WHAT BARZINI WISHES TO DO. these speakers said, and the crowd enjoyed the for them "The credit and confi-
at his leisure.
It was Luigi Barzini, a young man whose innovation. dence given me
by the Columbia Co. then, de-
Italian hand penned the bulletins of the first spite the fact that I was scared to death by the
Pekin to Paris auto race he rode in Prince CABLE CO.'S FINE DEPARTMENT. quantity of goods, touched my pride, and I felt
—
Borghese's ear rode in it, that is to say, when The Talking Machine World.)
(Special to • happy that such a concern had that strong belief
they weren't dumped bodily out at some break- Ishpeming, Mich., March 3, 1909. in my
business integrity. To make a long story
neck hurdle of skipped railroad ties and W. J. Locher, manager of the Cable Piano short, that carload was the foundation of my
—
Siberian bridges it was Barzini more recently, Co. in this city, has rearranged the interior business in Pittsburg. Would you believe that
here in New York, who gave an inkling of the of the store in the Mortley block. His office and many a Saturday night I was obliged to have a
dusk of the gods of musical Europe to-day. As talking machine department has been removed policeman at the door, and on signal from me
he put it in a dinner speech: "I hope that when from the front to the rear room and the former he would close the place against newcomers, as
you Americans have all our artists over here, has been given up entirely to pianos. A number the store was so crowded the people could hardly
you will send us back your moving picture of new instruments were recently received and move, and it was no uncommon thing to take in
machines and your vocal machines, so that we the display room is now filled. Mr. Locher has $3,500 cash for Saturday alone. I couldn't get
may still see and hear our operas in the nearest also worked up a big trade in Victor and Edison goods fast enough. The great days are coming
possible imitation of what they used to be." talking machines and records, also in sheet back again in the trade, and of this I feel as>
Taken as his words were meant, half jestingly. music. sured."
76 THE TALKING MACHINE WORLD.
question of the reproducing stylus being illus-
LATEST PATENTS RELATING TO TALKING trated and likewise the means for raising the
same
MACHINES AND RECORDS clear of the record; Fig. 2 is a front
in elevation of the mechanism
view
disclosed by Fig.
1 In said view the diaphragm
of the drawings,
<. Specially prepared for The Talking Machine World.) formation of such horn-tones and to give the or reproduced head being illustrated in position
Washington, D. C, March 8, 1909. clearness and delicacy of original tones to those with a portion of the horn applied thereto; Fig.
Talking Machine Mechanism. Horace Sheble, reproduced as well as their harmonious shading 3 is a rear view in elevation of the parts dis-
Philadelphia, Pa., assignor to Hawthorne & and blending; it has been found that the devices
Sheble Mfg. Co., same place. Patent No. 912,425. which are the subject of the present application
This invention relates to talking machines are still better adapted and still more effective
and has reference more for those purposes. It must not be understood
particularly to machines from the use term "analysis" or "separa-
of the
of this character em- tion" that the sounds of different instruments
ploying a record-tablet are individualized to the detriment of harmony.
of cylindrical foi m. The inventor claims that just as in the original
The invention is direct- rendition each kind of instrument has its own
ed to the improvement appreciable value, at least to a musician, and
of the construction of can be distinguished from the others without at
such machines, with re- all detracting from the combined harmonious
spect especially to the effect, so when the attachment is employed the
part of the hollow arm section to show a spacing sleeve between the —
z z Fig. 1 of the drawings, the reproducer head
carrying the same, the discs or rings of the kind used when the frame or diaphragm being illustrated in its returned
sound-box being adjust- of the attachment is not collapsible. Fig. 6 is position and the reproducing stylus thereof
ed for use in connec- a cross section through one of the rods of the raised clear of the record, said view illustrating
tion with a record of frame and a surrounding spacing sleeve. the parts just prior to the lowering of the needle
the lateral- wave type;
"
Repeating Mechanism for Phonographs. to place same onto the record; and Fig. 7 is a
Fig. 2 is a view, partly Elam Gilbert, Portland, Oregon; Mattie B. Gil- detail broken front view in elevation disclosing
in elevation and partly bert, assignors by Mesne assignments, to Albert the position Of the oscillator when raised its full
j in transverse vertical A. Klingman, New York, N. Y. Patent No. upward distance and the position of the catch
section, on the line a — 911,491. lever when swung inwardly to lock the arm
a, Fig. 1; Fig. 3 is a This invention relates to improvements in re- which carries the spring lever to actuate the
similar view to Fig. 1, peating mechanism for phonographs. Figure 1 reproducing stylus for holding same clear of the
but showing the sound- is a top plan view of a phonograph with the record during the return movement of the dia-
box adjusted for use in diaphragm or reproducer head removed, the phragm or reproducer head.
connection with a rec-
ord of the hill-and-val-
and Fig.
ley type,
a view, partly in eleva-
4 is
"A PERSON WITH A RECORD CABINET and not
tion and partly in transverse section, on the line
enough records to the best kind of a prospect."
•
6— &, Fig. 3.
fill it is
Attachment for the Horns of Sound-Repro-
ducing Instruments. Overend G. Rose, Camp Furnish any customer with a cabi-
Meeker, Gal. Patent No. 912,735. net and you will create a field for
This invention relates to attachments for the the sale of more records. You
horns of sound-reproducing instruments, and in should be just as anxious to sell
general character, construction and purpose re- your customer a cabinet as you
sembles the device described in Letters Patent are a machine, because a cabinet is
No. 842,707, .granted on 'January 29, 1907.
an absolute necessity to a posses-
In that patent is described a structure composed
sor of a stock of records. They
of a ; number of connected diaphragms, discs or
must be kept in a cabinet to be
rings, supported entirely within the horn and
adapted to act both as sound projectors and as preserved, and the cabinet is an
sound analyzers; the latter term being used to ornament in any parlor besides
express such a separation or individualizing of
,
serving as a stand for the machine.
the tones of different instruments, or of the voice We want to sell you our cabi-
and accompaniment, or of the solo and chorus nets and offer you a splendid line
whether vocal or instrumental as may be per- at very low prices.
1
Exclusive de-
l ceived .in any original musical rendition. This
signs, large Variety, sub-
kind of '.tone-analysis does not take place in
stantially 'made, made
the ordinary unobstructed horns; and so, while
unusually good. Need
such horns are .necessary for amplifying and
giving volume to the tones reproduced, those ad- we say more? Write
vantages are obtained at a considerable sacrifice for prices.
brake, which combines simplicity with efficiency which like parts System Authorized in P. O. Appropriation Bill.
and which is readily and quickly applicable to all are similarly des-
« ignated and in (Special to The Talking Machine World.
talking machines, in avoidance of all necessity
for .adjustment to the varying sizes of discs now which Washington, D. C, March 9, 1909.
manufactured. Figure 1 — rep- The establishment of an experimental rural
a face resents parcels post system is authorized by a provision
In contradistinction to the brakes now manu-
view of the im- of the Postoffice Appropriation bill, reported to
factured and used, this invention contemplates
proved sound-box, Fig. 2- a section taken along the Senate the other day by Senator Penrose,
the provision of an automatic brake designed to
act upon the under surface of the disc carrier
a line 2—2, Fig. 1, and Fig. 3 an enlarged, — chairman of the Committee on Postoffices and
fragmentary sectional view of the needle holder Post Roads.
periphery. By causing the forake action to be
and adjacent parts. The Postmaster-General is authorized to estab-
effected in manner, lateral strains and ex-
this
Phonograph Horn Attachment. George Shep- lish the system for experimental purposes in two
cessive wear of the elements of a brake are re-
hard, Petaluma, Cal., assignor of one-third to J. counties to be selected by him, and to operate it
duced to a minimum if not completely eliminated.
N. White, and one-third under suitable rules and regulations, including
Consequently the
— —— 71 brake may act with
to J. H.
place.
Andrews, same
Patent No. 182,-
the fixing of rates. He is directed to report the
superior velocity result of the experiment to Congress not later
039. than Jan. 1, 1910.
without causing the
This invention relates It is understood that this provision is accept-
strains by reason
to an attachment to able to Postmaster-General Meyer, who has
of the rotary mo-
talking machines and strongly recommended the rural parcels post sys-
tion of the disc car-
pertains especially to a tem In a statement before the Sen-
to Congress.
rier to be concen-
means of connecting ate Committee, Mr. Meyer asserted that a rural
trated to one par-
the horn with the re- parcels post system would result in revenues
ticular point. A
producer. amounting to at least $15,000,000 annually.
brake the after
Figure 1 is an eleva-
present type not
tion in partial section
only causes the ,„
STEVENSON BUYS COLUMBIA STORE.
of a talking machine,
gentle application
showing the invention. Robert Stevenson, of Gallitzen, has purchased
of the braking ef-
Fig. 2 is a plan view of Columbia Phonograph Co.'s store at 1508
fect, but assists the the
the same. Eleventh avenue, Altoona, Pa., and will conduct
carrier arm for the sound-box to traverse the un-
grooved surface of the record previous to the ap- it in future.
plication of the brake which is nearly simul- PATENT PACT WITH GERMANY.
taneous with the completion of the reproduction Treaty Signed to Prevent Laws Such as Britain Geo. Joas, proprietor of the Chippewa Phono-
of the record. graph Co., Chippewa Falls, Wis., had all his
Passed Last Year.
In the drawing: Figure 1 is a side elevation stockmoved to quarters on Central street re-
of the invention as applied. Fig. 2 is a front (Special to The Talking Machine World.) cently when he discovered that the building
elevation, and Fig. 3 is a plan view. Washington, D. C, March 8, 1909. was too small. Later he moved back into the
Specific reference being had to the drawing, 1,
A
patent convention with Germany was signed Taylor block.
at the State Department recently by Secretary of
designates the motor containing box of an ordi-
State Bacon and Count Johann von Bernst, the The Victor Talking Machine Co. on February
nary talking machine, 2, is a record carrier, 3,
new German Ambassador. This is the first treaty 25th, reduced the price of Victor "Victrola" need-
a disc record, and 4 a sound-box carrier arm of
signed by the German Ambassador since his ar- les to dealers to 75c. per thousand. In making
the ordinary type. Upon the box 1 is arranged
rival here several months ago. The treaty is this announcement they state "It can readily be
to be fastened by any suitable means, a plate
designed to prevent either government from pass- figured that this will increase the dealers' per-
5 having two hooks 6 made integral with the
ing laws requiring that foreign patents must be centage of profit per one thousand from 76 1/;
plate 5.
manufactured In the country in which protection per cent, to 100 per cent., assuming, of course,
Attachment for Grai>hofhones. H. C. Kelly,
West Burlington, la. Patent No. 913,508.
is asked. that the majority of your sales are made in lots
SAN FRANCISCO, CAL. STEINWAY PIANOS-LYON & HEALY SCHEUBER DRUG COMPANY
WHOLESALE RETAIL "OWN MAKE" BAND INSTRUMENTS LIVINGSTON, MONT.
941 MARKET STREET ci „ fi„., e r~ San Francisco Portland
Sherman, Uay & tO. Oakland Los Angeles
WHEN YOU WANT IT. from us get the benefit of our central loca-
tionand effect a large saving in time and
Baltimore Zonophone Jobber money.
We Can Deliver the Goods THE HEW TWENTIETH CENTURY TALKING
MACHINE CO.
Nashville is so centrally located that
there is a great saving of time.
and Recor
eco rds
Mr. Dealer:
We refer all Talking Machine inquiries coming from towns
where we are represented by dealers to the dealer or dealers in
EVERY JOBBER in this country
should be represented in this depart, that town.
ment. The cost is slight and the ad.
vantage is great. Be sure and have VICTOR and EDISON JOBBERS
your firm in the April list. CHICAGO
THE TALKING MACHINE WORLD. 79
Trade-Hark
BROADWAY and
TRADE- MARK
17th ST., NEW YORK
EDISON JOBBERS
AND
Are delivering the most wonderful Factory Western Branch
Rahway, N. Wabash Ave., Chicago
TALKING MACHINE J. 259
Victor Distributors
NEEDLES
ever manufactured.
fT^iSS^ix' WHOLESALE AND RETAIL
REGINA MUSIC BOXES REGINAPIANOS
REG1NAPHONES SUBLIMA PIANOS
DISTRIBUTORS IN NEW YORK FOR
Machines and Records
They come in four sizes, No. 1, Loud
EDISON PHONOGRAPHS AND RECORDS Complete Stock Quick Service
Complete Stock. Prompt Deliveries.
Tone; No. 2, Happy Medium Tone; Xo.
3,Medium Tone and No. 4, Soft Tone.
They are packed in most attractive boxes
and envelopes, especially intended to
The Geo. Probeck Company
help the
sales of GOOD NEEDLES.
Small Dealer make profitable J.
BABSON BROS.
A SYMPOSIUM on the subject, with
420 Prospect Avenue, CLEVELAND, 0.
19th Street and Marshall Boulevard
wholesale prices, will be mailed to any
address, from either of our three stores.
COLUMBIA CHICAGO, ILL.
OLIVER DITSON COMPANY
150 Tremont Street, BOSTON, MASS.
JOBBERS EDISON JOBBERS
Complete Stock. Prompt Service.
Chas.H.Ditson&Co. J. E. Ditson & Co.
Mot. 8. 10. 12 East Mth Street No. 1632 Chestnut Street \ . Dealers Wanted. LARGEST STOCK OF EDISON PHONO-
NEW YORK, N. Y. PHILADELPHIA, PA. Write to-day. GRAPHS AND RECORDS in the 1). S.
C. B.
i nc«
HAYNE8 A CO.
WMOLIBALI 0ISTHISUTONS
W. V. Youmans
383t Finney
OdIt Eicluaive Jobber In U. S. of
The Rudolph Wurlitzer Co., Maine Phonograph Company,
Cincinnati and Chicago.
Portland, Maine.
Zono phone Machines and Records I pninla ul supply on Victor k Edlsoo. Order liom tbe nearer.
Controlling State of Maine and portion of New Hampshire
We Fill Orders Complete Give ut 1 Trial
jn Transoortation chanre-i
. .,
.h
Every Jobber in tbis country should be represented in tbis department. Tbe cost is slight and the advap.ia , Is gve-si
Be sure and have your firm in tbe April list.
'
more machinery 3d, higher finish inside and out 4th, superior acoustics and finer tone 5th, lower
silent ; ; ;
'
price, which "Reduces the Cost.
THE,
TALK! NG
MACHINE
WORLD
S
Entered ae eeconfl-claaa matter Mar J, lMkV at tbe poet offlce at New York, N. I., nmler tba act of Congresi a! Xfarcb S, Uili.
THE TALKING MACHINE WORLD.
Business men
in every line admit
the value of good
Business trade papers.
A trade paper must be
—
original it must contain a
Men variety of matter including news
—
service technical information in —
fact it must crystallize the entire news
of the special business world, and be a
helpful adjunct to every department of trade.
Scan the columns of The Talking Machine
World closely and after you have completed an
analysis of the contents of this publication see if you
can duplicate its value in any other trade!
The World is a help to the talking machine
business.
It exerts an healthful optimism.
NEW IMPROVED
SENECA VIE
99
66
SomeTrade"Straws Do You Wish
Theory and Here are some excerpts taken To Know
at random
from the many letters which we have re-
building and scale draughting, together "I have perused the book with much pleas- parts including control and
a ure, and Theory and Practice of Pianoforte
with the principles of acoustics. It is
volume the
Building' should be in the hands of every prac- technique. In this
book which should be in the hands of tical and interested man in the trade."
every man interested in piano develop-
leading piano player systems
ment. It is profusely illustrated with H. A. Brueggemann, a dealer in Fort are described in detail.
original designs. Wayne, Ind., writes "I have one of your
:
THE TOUCH MECHANISM. hope that its ready sale will cause the reprint
of many editions."
THE REGULATION OF PIANOFORTE ^ We have established quite
TOUCH-MECHANISM.
George A. Witney, head of the Brockport a reputation for technical litera-
TUNING AND TONE REGULATION OF Piano Mfg. Co., himself being a scale draughts-
THE PIANOFORTE. man of national repute, writes " 'Theory and :
ture and we feel confident
THE DRAUGHTING OF THE PIANO- Practice of Pianoforte Building' is a valuable
FORTE SCALE. bonk for those interested in piano construc- that our new book, which is
ECTION
NEW YORK, APRIL 15, 1909
more than 30,000 persons, including some 3,000 it has even made fortunes for proprietors of sec-
or more engaged in the manufacture of roller ond-rate articles, but restrictions, destined to
skates and material pertaining to this industry. become more stringent than at present, are
The roller skate is a mechanical descendant of stamping out the exploitation through advertise-
the ice skate, and the evolution from the com- ments of unreliable goods. If a manufacturer of
paratively crude affair of twenty-five years ago to a superior article will place a reasonable sum of
the handsome, perfected article of to-day is but money each year in advertising, placing his ex-
another evidence of American mechanical skill penditures in the hands of a competent man or
and ingenuity. The introduction of ball bearings men, using general or trade publications of
in connection with the manufacture of roller established reputation, which reaches both con-
skates was the brilliant idea of Mr. Richardson sumers and dealers of the desired class, and keep
alter a careful study of the bicycle. steadily hammering away, he is certain to win.
In producing the roller skate that we know to- If he does not do so, the trouble is either with
day the highest degree of mechanical precision F. W. McINTOSH. the goods he makes or with the men who handle
has been reached, which has helped to develop his advertising. The principle of advertising
on which he has built up a remarkable trade shadow
has been tried, and it is true beyond all
the popularity of roller skating. Mr. Richard- throughout the country, is a specialty which
of doubt. It pays.
son's experience with the rink and skate busi- appeals to all classes of people, and properly win-
ness dates back to 1881, and since then he has Look back twenty-five years and trace the
dow displayed and advertised will not only prove
been associated with some of the most success- growth up to the present. Note the great enter-
a big profit maker
to the dealer appreciating its
One of his prises which have started small and have be-
ful rink enterprises in America. possibilities,but will serve to draw customers
most remunerative ventures in this direction was come great through advertising. Investigation is
into the store who would not have otherwise been
the only thing necessary to establish the power
established in San Francisco in October, 1905, at attracted thereto. While it has the advantage of
of advertising to create demand for reliable ar-
the Mechanics' Pavilion. During a period of being a distinct novelty and will attract atten-
ticles. It is its own defense. It needs no cham-
130 days the proceeds of the business amounted tion and create a desire for ownership for that
to over $70,000.
pions. The political managers have seen this.
reason, it has all the- writing facility of a first-
More business men are seeing it every year.
During the present year a very general revival class fountain pen, can be carried in any posi-
of roller skating has taken place in many for-
Some will hold back year after year and finally
tion without leaking and is sold at a moderate
give in. Advertising is only well begun, says
eign countries, and especially in England, says price. The company also make a superior foun-
Geyer's Stationer. Only the first steps have
The Novelty News, where at the present time tain pen ink under the President name, which
been taken. Its future is too big for words.
successful rinks are being conducted in most of stands for quality, and also a line of paste, muci-
the leading cities of Great Britain. Recently lage and carbon paper. A recent addition to the
rinks have been established by the Richardson HOW SUCCESSFUL MEN WORK.
company's line is a series of small copyrighted
Co. at New Brighton and Sheffield, and other and which make
statuettes, selling at a low price,
projects are being contemplated else- Have you ever watched a busy man as he
similar ideal desk or mantle ornaments. A few of them
where. waded through his work?
scattered through a show window serve to
He didn't waste time in looking after the non-
brighten up the display wonderfully, besides prov-
essentials.
TAXING DEPAETMENT STORE SALES. ing quick sellers.
around and whine about the
He didn't fool
Mr. Mcintosh has acquired a fund of practical
The Chamber of Deputies France,
at Paris, immense amount work he had to do.
of
information regarding the effective pushing of
has passed an article of the income tax bill im- He didn't call his wife up on the telephone and
side lines which is always at the command of
posing an extra tax on department stores whose tell her he didn't "know how he was ever going
dealers handling his goods.
annual turnover exceeds $100,000. The extra tax to get through with his day's work."
is 1 per cent, on the turnover between $100,000
It sometimes happens that a fellow gets a repu- He didn't stop to jaw the boys, growl at the
and $200,000, 2 per cent, up to $1,000,000 and 3 tation for genius simply because he is too lazy to girls or scold the men.
per cent, when the turnover exceeds $1,000,000. work. He sat right down at his desk, or he lifted his
hammer or plane, and just pounded in, working
It is just as well to put off till to-morrow the "There is no test of a man's ability so unfail- with all his might and main, and presently the
worries of to-day. ing as his results." thing was done.
6 THE TALKING MACHINE WORLD.
^TALKING ^ standing
lar field.
among
EXPANDING A BUSINESS. actual cost with the understanding that the lessee —
The things you said were they those that stick,
or purchaser buy all the goods needed for keep- or the kind that fade and die?
What the Dealer Must Consider When Adding ing them replenished direct from said manufac- —
The story you told did you tell it your best?
—
New Lines Established Reputation as an turers. If not, in all conscience, why?
Asset —
A Common-Sense Talk. Machines are easily placed in attractive posi- Your notion of things in the world of trade did —
tions on commission, which may often be as high you make that notion clear?
When an established dealer installs a new side as 20 per cent, of the gross intake, railroad sta- Did you make it sound to the listener as though
line it is not sufficient to place a few samples tions, cafes, trolley waiting rooms, lunch rooms it were good to hear?
of the new line on the shelves and in the win- and other frequented spots being naturally con- Did you mean, right down in your heart of
dow and treat it as a matter of course, but it sidered the best locations. As a rule, the ma- hearts, the things that you then expressed?
should be made an event in store history, and chines do not receive rough treatment and rarely Or was it the talk of a better man in clumsier
every bit of publicity emanating from that store need any attention except replenishing stock and language dressed?
should be devoted in part to the new line. an occasional oiling of the working parts. —
Think what is your niche in the mind of the
When a man starts in a particular business So valuable are slot-machine privileges con- man who met you yesterday,
he has to build up both trade and reputation, and sidered, that even the great New York Central And figured you out and labeled you; then caie-
has a hard row to hoe until he establishes his Railroad retain the privilege themselves, own fully filed you away? Success.—
THE TALKING MACHINE WORLD. 7
about four acres of floor space The GILLETTE has been granted basic
Foreign demand has become so great that play and to use freely the GILLETTE signs,
63 St.
Canadian Office
Alexander Street, Montreal Gillette Sales Company New York, Times Bldg.
London Of/ice
Chicago, Stock Exchange Bi
17 Holborn Viaduct, E. C.
519 Kimball Bldg., Boston
Factories : Boston, Montreal, London, Berlin, Paris
Gillette
^^^NOSTROPPING NO HONING A\>CL m1j%J M>
D
8 THE TALKING MACHINE WORLD.
CONFIDENCE IN THE GOODS
SALESMANSHIP QUALITI ES THAT WIN. is necessary,as the customer must see that
the salesman is sincere, or no amount of
The Foundation Stones Are Character and Strong, Honest, Manhood — Elements That Self-Reliant
talk will avail. The manners and general ap-
Make Success Any Undertaking Are
in Goods, Namely, Knowledge
Essential in Selling
pearance may create the confidence of the cus-
the Goods Handled — A Strong, Earnest Talk Upon
of Topic. a Vital
tomer in the salesman and therefore in his
goods. The salesman's interest in the goods is
The subject of salesmanship is an old time goods in the right quantities, and at the right
soon transferred to the customer, and he likes
one with writers and speakers but there is al- price, and then push his sales.
the goods because you do; and in order to keep
ways something left for the new comer when " "Tis sales that move the wheels of business.'
the confidence you have won you must at all
treating of this subject. S. A. Sanderson, of The same elements that make success in any
times be honest with your customer, and you
Lincoln, Neb., in a recent paper on salesman- undertaking are essential in selling goods viz., — can do this by being at the same time honest
ship said that the basic requisites of success knowledge, confidence and enthusiasm. Knowl-
with yourself, and honest with your house.
in this field are confidence, self-appreciation, edge of yourself and knowledge of your goods;
proper attitude, loyalty, sincerity, manners, confidence in your goods and in your ability to ENTHUSIASM AND LOYALTY.
alertness, honesty, interest and perseverance, favorably introduce those goods to your friends
"Under enthusiasm I would speak of loyalty
and added, "Each of us is the architect of his — your customers, and enthusiasm born of that — loyalty to the interest of your customer, and
above all, the house you represent.
you are
own future. We draw the plans for the con- knowledge and bred of that confidence. If
not in love with your business get out of it; and
struction of our future human edifice, and we
KNOWLEDGE OF SELF.
select the materials that enter into the struc-
the quicker the better. There is not a man be-
"I place first knowledge of yourself. Self-ap- fore me but what can make a good living in any
ture. The purpose in life is more than simply
making a living; but the question of salesman-
preciation stands at the top. I mean by that, undertaking which he seeks to enter. If you
to
true do not say it.
When
you tell a person a thing you yourself want
believe that it is actually so. If it is not
Stand back of your state-
ments; if you recommend an article higher than
you ought to and the customer brings it back,
give him a new article and do not ask any ques-
tions, or make him feel that he has encroached
on your rights.
"How is a person to create another's interest in
an article unless he is first interested in it him-
self, unless he knows about the article; how
can he expect to intelligently present his case,
and how can he expect to close the sale unless
he is really enthusiastic in the presentation of
the case, and yet many customers in our stores
are actually obliged to sell the goods to them-
selves, simply because of the diverted and di-
vided minds of your salesmen.
"The lack of concentration is a sale killer. The
clerk who
thinking backward to the baseball
is
we see trade in other lines that we can capture "Very good; now give me 5 cents more for
A STATE OF PREPAREDNESS
and we're going after it." money order fees and postage," which the pur-
Is a Good One to Dwell in, and Also be a Mem- That's the idea. It's the spirit of modern busi- chaser had to hand over. "Now how much did
ber of the Sunshine Club Says The Hardware ness "expansion." It was the desire to get more your axe cost you?"
Magazine — Moping Never Did nor Will Pay. and then some more that made England the power "One dollars and 20 cents," said the customer.
she is, and later the same spirit in the early "Not so cheap after all," said the merchant,
While glancing backward is profitable, too government of the United States that made this whereupon he picked up the axe, tossed it back
much of it is apt to dislocate one's mental neck. country what it is to-day. The man who is sat- on the shelf and told the customer to call for it
The woman who presided over the household of isfied with what he has and stops will discover in 10 days, as that would be as soon as he could
Uncle Lot in the days of Sodom and Gomorrah that he is gradually falling behind. Greater busi- get it if he had ordered it from the mail order
proved that, when she lingered too long in re- ness means something besides merely more house.
membrances and became a pillar of salt. "West- money; it means greater opportunities for the
ward, ho!" shouted the mariners who set out to man, a broader career and a chance to show FIX UP SHOW WINDOWS.
discover a new world. Their faces were set ability. Side lines are the branch roads that
toward the future. So we, who are of faith, and lead to new treasures in business opportunities Show windows should be backed up to keep
hope, and good cheer, set our faces toward the and Get in touch with our Side Line
profits.
dirtand dead flies out of them, as poorly-kept
to-morrow. To drop metaphor and get down to Editor and get information that will prove in- windows reflect on one's business. Velvet as
brass tacks. A man in business should be one teresting and valuable. floor covering adds much to the appearance of
move ahead of the game. Of course, he knows show windows, and should, therefore, be used
what he is doing to-day, but he also should know instead of paper or cheaper cloth. Do not be
THE ROOSEVELT LION HUNT. stingy about dressing the windows, and above all,
what he is going to do to-morrow; and the day
after, too, if his eye will carry that distance. Report Apparently Is Confirmed That Photog- keep them clean and well lighted. Remember
that you are paying a big rent for the store front,
When Prance declared war unexpectedly against rapher Will Work in the Jungle and Secure
Germany the news was flashed instantly to Von Moving Pictures of the Great Hunt. which rental is based on the number of people
passing by every day; therefore, if you do not
Moltke, the commander of the German army, that
attract the attention of these passers by you are
he might plan his campaign. He turned calmly Ex-President Roosevelt, according to a well
"Hand me the con- authenticated report, is to be accompanied on his not getting your money's worth out of your rent.
to his secretary and said:
tents of drawer A." The papers were opened hunting trip through Africa by a moving picture Do not permit your clerks to smoke in the store,
and there was a plan of the campaign down to machine in charge of two operators who are act- as tobacco smoking is offensive to many people,
besides the habit distracts their attention from
the most minute move. Orders were sent forth ing for William Morris. The report was at first
their work, and indicates lack of discipline.
instantly, and in an hour the German army was received with incredulity, but it was confirmed
last night by rivals who had failed to get the
Small matters like these count for more than
on the march. Napoleon was overwhelmed and
Prance for the time put out of the ring. Von privilege.
many merchants realize.
Moltke had been at his work during years of prep- The moving picture operators have instruc-
aration. A hardware merchant cannot know what tions to catch Mr. Roosevelt, if possible, in the
PUT UP THE HAMMER AND BOOST.
bar iron will sell for next year, or how much aot of bagging the big game he It is after. is
"Put the hammer in the locker,
nails will be in September. But he can study understood the moving picture expedition was
Hide the sounding board likewise:
conditions and size up present events and guess launched with the great hunter's full consent. The
Anyone can be a knocker;
those of the future, even as the weather sharps operators are now on board the "President" with
Anyone can criticize;
tell us what is coming to-morrow. But, above the ex-President. The picture machine is to be
Cultivate a manner winning,
all things, he can look for sunshine. He can shipped to Africa' by Paul Murray, the London
Though hurts your face to smile,
it
make to-morrow brighter than to-day is by will- representative of the Morris people.
And seems awkward in beginning,
ing it to be brighter. Let him cultivate his The confirmation came from J. R. Rogers, man- Be a booster for a while."
latent hypnotic power. Half the fun of a thing ager for R. G. Knowles, a competitor of Mr. Mor-
is in anticipating it. What avails it to mope ris in the moving picture field. Mr. Rogers tried
to-day because it may rain to-morrow? What if to get permission from Mr, Roosevelt to send one N N N NN NN NN N N N
it does rain? It will clear up the day after. of Mr. Knowles' representatives with the hunting
The gospel of cheerfulness; that is the leaven party, but was met with the statement that the N N
that enters into business life and brightens every- privilege had already been granted to Morris.
Local Views Printed to Order
thing that falls under its influence. "The best that Mr. Knowles could do," said N Black and White. Gelatine, per 500. $2.65: per 1000, $3.75 N
Mr. Rogers to a reporter, was to camp on the roof
N Local Views Printed to Order N
MAKING IRISH HARPS. of the steamship pier all the night preceding Mr.
Double tone, im. brown cardboard, per 500. $2.80;
Roosevelt's departure. There he lay in wait with N per 1000. $4.00 N
The Clark Music Co. Have Started a New In- his meving picture machine for the President.
dustry in the Manufacture of Irish Harps. He got fine pictures of the crowds that gathered N Local Views Printed to Order N
to see Mr. Roosevelt off, and some splendid pic- Double tone. Real, on chamois card, the best;
The Clark Music Co., Syracuse, N. Y., have re- tures of President waving them goodbye.
the N per 1000. $5.25 N
cently started a new industry, viz., the manufac- These pictures will be shown by Mr. Knowles in
ture of a genuine Irish harp of beautiful tone a few days. It is a fact that the Morris people
N Local Views Printed to Order N
Photo finish, like a photo, glossy you know:
which possesses all the virtues of the larger will have the real African pictures. Such pic- N
N per 1000, $5.25
harps. Ita portable instrument, weighing
is tures will pack any house in the world for an
only eleven pounds. It has thirty strings, four indefinite period." N Local Views Printed to Order N
and one-fourth octaves, and is finished in green When Mr. Morris was seen at the Lincoln Hand colored, the best, per 500, $4.00; per 1000. $6.50, $7.50
and gold in mahogany or maple. The height is Square Theater, he refused to affirm or deny the N N
29 inches and the space of the strings is the same story. His general representative was seen later Local Views Printed to Order
as in the larger harp. Each string may be raised at the American Music Hall. "Well," he said, "it
N Hand colored on double tone, im. "it is it"; per 1000, $8.50 N
one semi-tone, enabling one to play easily in is true, but we had not intended making any
eight different keys with all their various modu- announcement of the matter until the pictures
N Local Views Printed to Order N
Colored and glossy;
print, plain $6 50
lations. In design and construction these harps were well in hand. Naturally we want the field single in 1000.
^
nre " ur s " ct '' a v Samples of the above
LOfifll VlGWS
kvvm ' , -
w icffw
-
addresses of firms handling various lines of over a dollar bill, the merchant giving him back N paying right now $1.25 and $1.50 per 100.
N
goods of almost every conceivable description. 10 cents in change. NEWFIELD & NEWFIELD
No further proof is reeded that the trade appre- "Now,'' said the hardwareman, "I want 25 cents
N Selling Agents for European Printing Works N
98 WARREN STREET, NEW YORK
ciate our efforts in this direction, and we welcome more to pay express charges," which the pur-
N Agents wanted in uncovered territory N
all such communications. One dealer writes: chaser gave him. "How much did your axe cost
"Our talking machine department is one of the N
largest in the city and is steadily growing, hut
you?"
"One dollar' and 15 cents," the man answered.
NN NN NN NN NN N
10 THE TALKING MACHINE WORLD.
nection with their regular talking machine busi-
ness, while others are making arrangements to
OBSERVATIONS AND COMMENTS. follow suit. There seems to be no reason why
such a line could not be handled without misgiv-
Manufacturers of post cards are making strong on the market, the prices ranging from $5 to $100 ings. The competition in the typewriter field is
efforts to rid the field of the class of men repre- or more. Vacuum cleaners constitute a side line somewhat keen, but each make has certain dis-
senting themselves as jobbers who buy in mini- that can be demonstrated in a convincing man- tinctive features that appeal to certain persons
mum quantities and then place assortments in ner and may readily be sold at prices that allow very strongly. Where supplies are also handled
stores in their respective localities on consign- a fair margin of profit. There are so many lines a steady source of income is practically insured
ment. The majority of these people are em- on the market that one may be easily found for for ribbons, carbon paper, erasers, oil and other
ployed during the day and take this means of the needs of any particular locality. supplies are in almost constant demand.
getting a little extra money at night. The Vacuum Bottle for Vacationists. The tendency at the present time seems to be
As almost any small storekeeper will display Another Twentieth Century product that is re- in favor of the visible writing machine. Several
cards, they are on consignment, and
if may be ceiving considerable attention at present is the concerns are at present producing such machines,
returned if unsold, the legitimate dealer who has vacuum bottle for keeping liquids hot, or cold, and even the old and conservative manufactur-
invested his good money on a carefully selected for lengthy periods. There are several styles ers have recently added such machines to their
stock of post cards naturally suffers from this made by as many different concerns, each with line, it being claimed that they save time in in-
unfair competition, simply to give some young distinct features to commend it. There should be specting work and insure greater accuracy.
fellow a dollar or two extra to spend each week. a lively demand for these bottles during the sum- Watches at Popular Prices.
The manufacturers have taken the matter in mer months from campers, yachting parties, pic- A number of talking machine dealers have
hand and are carefully investigating the standing nic parties, etc., who desire cold drinks at added inexpensive watches to their stock and
of those claiming to be jobbers and hope to make luncheon time and who are unable to obtain ice have found them a first-class paying side line.
the "gyp" dealer a thing of the past. when desired or carry same with them. While These popular-priced watches are now turned out
"Billy Possum" Succeeds "Teddy Bear." the prices of the bottles seem rather high at so attractive in appearance and are so perfected
With the change in the administration the first, when it is considered that they are practi- that in point of accuracy (and after all that
"Teddy bear" has given way to "Billy possum," cally indestructible, and so very convenient the is the main essential) they compare favorably
and everywhere one sees these possum figures first cost seems low. with their more ornate brother. But the dealer
dangling by their elongated tails. The orders for Stationery a Clean Line to Handle. has far more than this on which to stake his
live possums became so numerous that a law A line that should appeal to the dealer as being success, for the manufacturers of these watches
was passed in Georgia setting a closed season on compact, clean, salable and altogether attractive have advertised so lavishly that in more than
them and prohibiting hunters from molesting is that of stationery and allied novelties. Writ- one case their name alone sells the article, and
them for several months each year. The imita- ing paper, envelopes, blotting paper, pens, ink all one has to do is to set them out where all
tion possum is therefore in constant demand, and pencils are always in demand in any section, who pass may read. There are no confusing
and a funny little creature he is, too. A com- and are so graded as to allow an excellent mar- technicalities to go into to prove their worth,
pany has been formed in New York for the ex- gin of profit to the dealer. Most of the lines are for if not satisfactory the purchaser knows that
press purpose of supplying these stuffed possums, well advertised, and therefore easily sold, a fea- an exchange is assured him. So with this line
and it is said they cannot fill their orders. new lines.
ture not to be overlooked in installing at least the manufacturer, dealer and consumer
Handling Supplies With Bicycles. The range of novelties is practically unlimited are all satisfied.
When a dealer handles talking machines he and embraces various forms of push pins, dainty Leather Goods as Side Lines.
also handles all accessories and supplies, and stitched and loose leaf memorandum books, fancy There are a large number of specialties in
when he adds a line of motorcycles and bicycles pencils, pen holders and ink wells, paper knives the line of leather goods that should form excel-
it is likewise policy for him to capture all the re- and envelope openers, sealing wax outfits and lent side lines for dealers desiring to enlarge
sultant trade by handling a full line of supplies initial seals, and other similar articles. Where their business. There
are pocketbooks and
for those vehicles. He need not necessarily con- the store has become local post card headquar- ladies' bags in countless designs, wall hangers,
duct a repair shop but can supply the materials ters a line of stationery should prove an imme- doilies, table covers, secretaries, pipe racks,
to the riders, such as tape, tire solution, rim diate success and provide a generous income for albums, portfolios, music rolls, card cases, pillow
cement, extra spokes and handle bars, brackets, the dealer handling it. covers and Indian novelties galore. There is a
lamps, etc., and for motorcycles, engine oil, bat- Typewriters as a Side Line. wide range of prices, so that they appeal to all
teries, spark plugs, etc. If the dealer is progres- Last month we mentioned the fact that an classes and to all pocketbooks.
sive he can make every machine purchaser a energetic dealer should be able to handle type- Fountain and Stylographic Pens.
steady customer for supplies. writers as a side line with considerable profit. Astandard line that is finding ready sale
Vacuum Cleaning Gaining Popular Favor. Prom the correspondence reaching this office it everywhere is fountain and stylographic pens.
That the vacuum system of cleaning for home would appear that several dealers had thought of While it is possible to invest almost any amount
use has appealed to the general public, for sani- the same matter some time ago, and acting of money in these lines a small outlay is only
tary and other reasons, is evidenced by the in- promptly had already established a substantial necessary at the start and a good margin of profit
creasing number of those cleaners being placed trade in both typewriters and supplies in con- assured. Very few men in business can now
get along without some sort of stylographic pen,
while almost every school youngster and college
boy finds it just as necessary to his equipment.
These pens are worthy the consideration of deal-
ers desiring specialties that will interest the buy-
WINTER & CO. PIANOS issued by Justice Marean of the Kings County
Supreme Court ordering that a license be
granted to Herman S. Schnitzer of 627 Fifth
avenue, Brooklyn.
RUDOLF PIANO CO. nue, and the Rev. Louis K. Moore, pastor of the
Sixth Methodist Episcopal Church, both of
which are near Schnitzer's establishment. The
latter then applied to Justice Marean for an or-
Rudolf Pianos and Player Pianos der compelling the Mayor to show cause why
the licensewas not issued, and it develops that
therewas some misunderstanding as to the date
on which the order was returnable.
Assistant Corporation Counsel Crowell, who
Dealers wanted to represent these lines in unoccupied territory is attached to the Mayor's office, will endeavor
to obtain a rehearing of the case from the
Justice.
THE TALKING MACHINE WORLD. 11
that "he was running that business, had run it PROLIFIC YEAR FOR HARMONY
THE ABILITY TO ABSORB IDEAS. for a quarter of a century, and didn't need any
CO.
Almost as Valuable as Initiative in Business help." As a result, he was not kept informed of Great Chicago Musical Instrument House Sold
Egotism a Bad Thing for the Merchant the up-to-date moves of competitors, did not put Nearly 40,000 Guitars and Numerous Other
How Business Men Have Profited by the initiative back of his business, and not long ago, —
Instruments A Story of Rapid Growth 115 —
Ideas of Employes —
James J. Hill's Method shortly after the beginning of the depression, the Men Employed at Present Some of the —
— Make Every Employe Sort of Partner and sheriff got him.
The twentieth century idea is aptly illustrated
Leaders of the Company's Line.
the Business Will Surely Grow.
in theremark of the head of a well-known and (Special to The Talking Machine World.)
Next tohaving strong initiative, the greatest growing sporting goods house, to a salesman of Chicago, 111., April 8, 1909.
blessing of the merchant is to have the ability supplies in his line: "Can't do business with you In a recent talk with the World, William P. J.
of realizing the value of the ideas of others and to-day, old man, would like to and will soon, but Schultz, president of the Harmony Co., of this
adapting them in whole or in part to his partic- don't forget to come in often; maybe we can city,one of the largest manufacturers of musical
ular business. teach each other something." instruments in the country, reported last year
Egotism and self-conceit are the rocks that have Get it? It's the little things that go to make as having been the most prolific ones in the his-
wrecked the ships of many merchants who have the big ones. If Carnegie had kept in his shell tory of the house. No less than 39,410 guitars,
never been broad-minded enough to see that no he would very likely be only the owner of a 10,502 mandolins and 1,548 drums were manufac-
man, no matter how experienced or clever, can small foundry instead of a retired steel king. tured and sold by them in 1908.
know it all. He realized the value of the ideas of others, took These figures represent an enormous increase
Of course, the ideas that should receive spe- a number of bright young fellows Schwab, — over the output in the first years of the com-
cial consideration from the business man are —
Corey and others and made them partners and pany's history. Starting in business in small
those of his employes, for as a rule they have to gave them a chance to spread themselves. Any quarters in 1891, in three, years they were able
do with the particular business he is conducting. reader of the daily papers knows the results. to erect the main building of their present plant,
We know of a certain man, much admired for Take James J. Hill, the head of the Great to which a couple of years ago additions were
his clever trade-getting schemes, who owes the Northern railroad, he appreciated the value of made, more than doubling their already great
majority of said schemes to the loyalty and an employe with ideas, and when he discovered capacity.
earnestness of certain of his employes, though one, even in a section gang, that man's rise to There are 115 men now on the payroll and
they rarely receive the direct credit. A subor- high position was meteor-like while his ideas from present indications the number is likely to
dinate comes forward with an idea, it is pulled lasted and he proved his value to the Great be increased very shortly, as the present force is
apart and all but ridiculed, and the employe re- Northern. At the first indication of plodding, taxed to the utmost to supply the demand on the
tires feeling that his idea is valueless. Shortly, however, that man went down the toboggan entire line of Harmony goods.
however, the head of the house puts the sugges- quickly. The guitars and mandolins manufactured by
tion to practical test, it proves successful, and The head of the business will find initiative an the Harmony Co. possess some valuable and dis-
when he complimented upon his business sense
is
invaluable asset, it is true, but his willingness drum embodies a pat-
tinctive ideas, while their
acts as though the idea were entirely his own and and ability to profit by initiative of his employes, ent on the rods that insures for these instru-
such thoughts were continually forcing them- pick out of their suggestions that which is of ments an increased durability and lightness that
selves through his brain. While the employe value and put it in a form that will insure suc- is appreciated by the users all over the country.
gets very little credit, nevertheless the employer cess, will be found to be a sufficient asset to
shows decidedly good business wisdom in ac- insure a growing institution under his direction.
Failure does not come through making mis-
cepting and profiting by a good idea when he
by mistakes how
takes, but in refusing io learn
sees it, and in his own way. One most successful of this year's post
of the
to avoid them.
Another opposite case may be cited, where a cards is the "moving picture" card, wherein by
merchant not far from the metropolis was slowly moving a card in or out the effect of life
noted for his unfriendly attitude toward em- is produced in the picture. A large number of The man who borrows may not be able to wear
ployes with ideas of their own. He quickly in- subjects are produced, including a horse race, better clothes than the man who lends, but he
formed anyone with a suggestion to advance, piano player, etc. usually does.
UNIFORMS
GLOVES
MITTS
BALLS
BATS
working in harmony in the efforts to get a higher Thou shalt haveno other god except Honesty York, with a capital of $5,000, to manufacture
tariff on lithographs from abroad are satisfied
— including in that godhead Integrity of Pur- moving picture appliances. Incorporators Adam —
pose, Sincerity in Effort, and Loyalty to all Busi- Kessel, Jr.,. and Katherine M. Kessel, 867 Jeffer-
with some of the provisions in the tariff bill,
ness Duty. son avenue; Frank Dunham, 942 Bedford avenue,
but they are not at all satisfied with the increase
II. Brooklyn.
of tariff on the picture postal card. all of
Committees of the National Association of Thou shalt not cherish Meaness, Spite or Envy
Employing Lithographers and of the unions in toward thy neighbor.
A recent incorporation in the State of New
III.
the different branches of the lithographic trade Jersey is the Yankee Fishing Reel Co., Newark,
have held several conferences in New York to Thou shalt not Advantage thyself wrongly
organized to manufacture fishing reels, with a
through weakness or error thy
prepare to meet the arguments of the German
brother.
the of craft
capital of $50,000. Incorporators —George Ed-
delegation when it arrives. The commitee of ward Matts, Charles Schied, Lee Ottolengui,
IV.
the employers consists of Robert M. Donaldson, Franklin W. Klein, Newark.
of the Lithographic Co., New
York; Horace M. Thou shalt not use thy power of position to
facturers and Allied Trades Protective Associa- blest all the days of thy life, and thy house after
man Rothe, 5 Sylvin place; Fred Knowlton, 527
tion were held during the past ten days at 9 East 147th street, all of New York.
thee shall wax in honor, riches and power.
"Walker street, New York, for the purpose of The Novelty News.
agitating for a higher tariff on picture postal The Dow Rim Co., of New York City, has been
cards than is provided in the Payne tariff bill. The boy who takes down the shutters as cheer- incorporated under the laws of New York Slate
The members of the association throughout the fully as he puts them up, hides under his coat to manufacture motorcycles, bicycles, etc., with
United States employ 30,000 to 40,000 persons, one of the successful merchants of the future. a capital of $100,000. Incorporators Francis J. —
and they say the occupation of these persons is Erwin, 219 West 12th street; William H. Hea-
to allow of the work being done here. To save time: Be on time all the time. gerty, 135 West 104th street, both of New York;
Emma W. Renne, Hoboken, N. J.
Among new Massachusetts incorporations
No. 1 Short
and household furniture. Incorporators Abra- —
ham Stein, 690 East Fifth street, Brooklyn;
Julius Gold, 16 West 117th street, New York;
Jacob B. Greenspan, 1550 St. Marks avenue,
MADE IN TWO SIZES :
Brooklyn.
No. 1 or short pen, 4% inches open . $1 50—to dealers, $12.00 per dozen, f.o.b. Chicago
"...
. .
"
No. 2 " long " 5& " 2.00— " 16.00 A decided novelty in the post card field is
LOCAL VIEW POST CARDS. these various new cleaning devices to convince are using system when you can lay your hands
the most skeptical that there is great truth in within five minutes on any letter written or re-
One of the Specialties of Newfield & Newfield, their arguments. With the new cleaners, be ceived, or any order shipped during the year.
New York Manufacturers — Many
Styles Of- they vacuum, compressed air or merely bellows You follow system when you can see at a
fered That Must Appeal to the Public. style hand-pumping the dirt in a room or
affairs, glance the voucher of every article in the store,
hall or theater is not merely scattered from one where came from, what it costs and what it
it
Among the reliable post card manufacturers, place to another, with only the larger pieces sells The jobber can keep books for this
at.
who make a specialty of printing local views to picked up and removed, but every particle is purpose. The retailer can write it in small
order, are Newfield & Newfield, 98 Warren gathered into a cylinder, to be burned in the fur- figures on the tag of each article, says Wettstein
street, New York, and the variety of styles offered nace or stove. in The Traveling Man. When you have a little
by them are interesting and attractive, ranging There is a great demand among people of book in your vest pocket in which you write
from black and white at $4 per thousand to moderate means for a popular-priced vacuum or down, as soon as the thought comes to you, every-
colored print in panel effect at $11.50, in all about suction cleaner, and this want is being rapidly thing you want to remember. Such a little con-
ten distinct styles. The dealer will find a series supplied by manufacturers, with the result that trivance is a great relief to an overtaxed brain,
of local view cards a decidedly profitable invest- dealers in general specialties are putting in a because you don't need to worry about some im-
ment, especially during the vacation months when suction cleaner line, with profit to themselves portant matter being forgotten. When you know
so many travel. There is no better souvenir of a and benefit to their community. There is no at the end of each year exactly how much profit
visit at a certain town than a set of local view question but that the old system of cleaning is you have made, or how much money you have
post cards, and by the time a circle of friends distinctly out of date and is not in harmony lost in every department of your business. If
are remembered the purchase will amount to a with this rapid age of wireless telegraphy and one department does not pay throw it out.
very respectable figure. Not only that, but the flying-machines. The day for getting rid of When you know every three, six or twelve
inhabitants of the town are generally desirous of dust without danger is here, and there isa sure months whether a traveling salesman makes or
having their friends in other sections see the local trade for the dealer or jobber who will get hold loses for the firm. In the latter case the place
view points and the post card proves the easiest of a good machine and sell it in his community. must be filledby a better man.
and best means to accomplish that purpose. Get When, daily, you can see at a glance how many
your views together and send for samples and goods of a certain number are how many
prices, so that you may be prepared to answer to
THE IMPORTANCE OF SYSTEM. sold,
are in stock and how many are ordered.
the call.
Without It Business Is Like a Ship Without When you can ascertain in a moment what
THE DUSTLESS AGE.
a Compass —
Drifts on the Rocks. kind of goods sell and what kind do not sell.
When every employe is in his proper place,
Business without system is like a ship on the knows exactly what his duties are and does not
How Can be Brought About Through Suc-
It
tion Cleaners —
Popular-Priced Machines Now ocean without a compass; no one knows which interfere with anybody else.
Being Placed on the Market Good Side — way it is drifting. Some of the fundamental laws
of system are:
When you can every moment open your ledger
and point out exactly how much expenses you
Line for Progressive Dealers.
1. The art of keeping all departments of the had, how many goods have been sold, how much
The great campaign against tuberculosis and business enterprise in good running order, as money is outstanding and how much you owe.
the means to avoid it, which is now going on in regular and as smooth as a faithful clock. When not a thing can go out of the store with-
this country and, in fact,throughout the world, 2. It is keeping your store and shelves in such out it is properly examined, counted, checked off.
has resulted in a regular war on dust, particu- good order that at a moment's notice an article paid for or charged.
larly in the home. The old-fashioned method of can be produced. When the smallest articles, as wrapping paper,
brushing carpets and dusting with loose cloths 3. In buying goods know exactly what you twine, ink, are charged to the expense account
is being abandoned in favor of vacuum cleaning. have in stock, and especially what you should and added to the cost of the goods. Not to fur-
It has been well said, "abolish dust and the not buy. Buying goods that are not needed is the get interest on capital invested, which many mer-
standard of health will improve." It will take contributive cause of over-stock. chants do.
only a short tour among the many dealers in 4. Your correspondence requires system. You Here is a small illustration of what system is:
(OOl [OOl
. HOHNER GOODS
WHY?
Because in the manufacture of all Hohner instruments the essential points are embodied, and
which a discriminate buyer always considers and demands
o
No. 682.
Over One Hundred and Fifty Different Our Fifty Years of Experience Has Estab-
Styles to Satisfy Your Requirements lished a World-Wide Reputation for Us.
No. 490.
CATALOGUE, BEAUTIFULLY
ILLUSTRATED, UPON
.
475
HOHNER
BROADWAY
76 York Street,
CANADIAN OFFICE
- - TORONTO, CANADA
MEXICAN OFFICE
REQUEST
NEW YORK 4 Calle de Taeuba, - - MEXICO CITY
Ik (OOl (OO)
THE TALKING MACHINE WORLD.
M buys $3.90 worth of goods in a country store, THE POSTCARD VOGUE. friends have been, and where he will go in his
pays $3 cash and tells the clerk to charge 90 next vacation time.
cents to his account. Now, if you follow his in- To be a Universal Institution A Wonderful — "You will say 'Wonderful,' 'Beautiful,' 'In-
structions literally and charge M in your books Disease, Says The Sun, Which Attacks Young teresting' and even 'Gorgeous,' till you begin to
with goods at 90 cents he may claim in two or —
and Old of Both Sexes The Emotions of the feel like a phonograph with a limited vocab-
three months, when he comes again, that he —
Sender and Recipient Traveling via the ulary.
never bought anything amounting to 90 cents, and Post Card Album. "By the time the fifth volume is reached you
that he does not owe you that amount. You very are ready to take leave of your host, he pro-
likely will have forgotten the exact nature of The postcard vogue has spread over the en- testing that it is not late and that his Egyptian
the transaction and will cross off the charge from tire world, and no matter where you go or where collection is the most interesting of all and that
the books rather than make an enemy of a good you journey the post card is omnipresent. In you really must see it another time.
customer. If you had system in your business this connection the New York Sun said the "Victims of this disease are always interested
you would have charged the man with $3.90, other day: in art, and with a collection of moderate size
specifying the goods, and credited him with the "In the last few years a new disease has ap- they will assume the air of a connoisseur.
$3 cash payment. It is still better to give the cus- peared on the earth and has spread with in- "They will show you the Mona Lisa on a
tomer a carbon slip of each charge and purchase. credible rapidity over all parts of the globe postcard and will assure you that it is an exact
where post offices may be found. Indeed its reproduction, especially as to color, and that it
CHICAGO SPORT ING G OODS CO. BUSY. germs have been disseminated chiefly by the was painted by Layonardo da Vinchy, eyeing
Plant Working Overtime on Baseball Goods for mails. you furtively to see if the pure Italian accent
Approaching Season Purveyors —
of the "It is a disease of the brain, caused by a germ has impressed you. You at once ask if they
—
"White Sox" A Strong Side Line Offered to which has at last been isolated though as yet
no neutralizing agent has been found. It at-
have a picture of Bottitchelli's 'Spring,' and
honors are even.
Progressive Talking Machine Dealers.
tacks alike old and young, only infants and "You will be called on to admire in one even-
(Special to The Talking Machine World.) very young children being immune. ing the frescoes of Andrea del Sarto, the Grand
Chicago, 111., April 7, 1909. "Women are said to be peculiarly liable to it, Canon of the Colorado, the Cathedral of St.
Manager Ratsch, of the Chicago Sporting as are travelers, though one of the worst cases Sophia and the California pepper tree. The
Goods Co., predicts from the business coming to known is that of a Brooklyn man who has never sufferer has by this time lost all sense of pro-
hand a banner year in the company's history. crossed the East River. It will thus be seen portion, and art to him is one great conglomera-
At this season of the year the company's plant that the stay at home is by no means safe, es- tion of picture postcards.
in this city is working overtime in turning out pecially as the disease is contagious. The "In the later stages of the disease a new
baseball equipment, including bats, balls, gloves, initial attack gives immunity from a second, symptom develops, the victim being unable to
masks, chest protectors, uniforms, etc., to meet because the first lasts as long as the victim write except on the margin of a postcard. The
the demand that the thousands of baseball lives. thought of writing a letter becomes abhorrent
teams throughout the country are creating "The onset is usually sudden. The germ at- and even the sight of an envelope may be fol-
through the dealers. Chicago has long been tacks the optic nerve and rapidly makes its way lowed by unpleasant sensations.
the foremost city in the country relating to to the brain. The first symptom is a feeling of "The case is recorded of a woman who trav-
baseball and the Chicago Sporting Goods Co. intense pleasure upon receiving a postcard and eled abroad for two years and in that time sent
has long furnished the "White Sox," the a desire to reciprocate in kind. If this desire her husband 2,250 postal cards and only two let-
world's champions of 1906, and the hundreds of is sternly repressed and the picture postcard ters.
semi-pros and amateurs with uniforms and consigned to the flames, there is a possibility "At the end of the second year he wrote tell-
equipment. Quality has been the company's that the attack may be averted. ing her of the death of her mother. Her reply
slogan from the start and is responsible for the "If, as is almost invariably the case, the vic- came on the margin of a postcard: 'Am send-
growing demand for their goods. tim yields through ignorance of his ailment the ing you this lovely picture of the Taj Mahal.
For talking machine dealers who are desirous motor centers will become involved and he will If only dear mamma could have a tomb like
of putting in a strong and seasonable side line rush to the nearest drug store for picture post- this on ever so small a scale I shouldn't grieve!
the company are offering a special proposition cards. From this point the progress of the Am leaving for home at once, so may not be
in order to get them started. An outlay of disease is rapid. able to send any more postals.'
$99.69 invested in a choice assortment of base- "The victim may be heard at piers and rail- "For obvious reasons lovers are the greatest
ball goods can be easily and quickly turned way stations shrieking 'Be sure and send lots sufferers when this stage of the disease is
over to a profit of 85 per cent, should prove a of picture postcards' after his departing friends, reached, and upon this class of unfortunates
it is
magnet and not only put the talking machine who in nine cases out of ten are as badly off as that the antitoxic serum will be first used when
dealer wise to a good side line that would draw himself. The germ has now reached the speech it is found."
a large new trade to the store, but put him center of the brain, and after this the disease
in touch with a concern that can supply them incurable.
is
WONDERFUL G EOGRA PHICAL CLOCK.
sporting goods for the fall and winter as well "The victim will now invite you to dinner
as the summer season. A postcard to the com- and then will require you to wade through al- It Revolves Like the Earth and Tells the Time
pany will explain in detail this attractive offer. bums filled with
multitudinous atrocities in in All Parts of the World.
Their address is 303 Fulton street, Chicago. color showing where he has been, where his
The Empire clock, which J. Hadden Overton,
of Woodstock, has invented, is an ingenious con-
trivance for giving practical instruction in geog-
HARMONY INSTRUMENTS tween all places on the earth's surface and the
correct mean-time at any town or place in either
hemisphere. The motive powe-r is a clock in the
base of the stand upon which the globe is mount-
are the quality goods and consequently the line that holds the trade.
ed, and the apparatus requires winding once a
week.
MANDOLINS, GUITARS, DRUMS
Don't imitate the ideas of your competitors.
And all styles Wood Violin Cases. Send lor Catalogue. Go and see them and let them serve as ideas on
which to improve.
THE HARMONY COMPANY, * » m..., CHICAGO of yellow clay on a hillside as an acre of rich
valley loam. And look at the difference in re-
sults."
THE TALKING MACHINE WORLD. 15
PIRATED PLEASANTRIES. IMPORTANCE OF PROMPT PAYMENT. many merchants from ruin in time of adversity,
for their creditors had faith in their honesty.
It was raining outside, and little interrog- Carelessness in Settling Small Accounts Often
ative Irma was in one of her worst, or at least Leads to a Bad Business Reputation for the A PIANO CATALOG OF INTEREST.
most trying moods. Father, busily writing at Merchant and, Consequently, Much Future
his desk, had already reproved her several times Trouble. (Special to The Talking Machine World.)
for bothering him with useless questions. Chicago, 111., April 8, 1909.
"
"I say, pa, what How many dealers realize the importance of The Cable-Nelson Piano Co., general offices at
"Ask your mother!" settling their accounts regularly and on time, the Republic Building, Chicago, 111., have just
"Honest, pa, this isn't a silly one this time." how much means toward building up their
it issued a new catalog of their product which will
"All right, this once. What is it?" business reputation and as an asset when the time prove of special interest to talking machine deal-
"Well,the end of the world was to come,
if comes when credit is really desired? ers desirous of embarking in the piano business.
and the earth was destroyed while a man was It is safe to say that fully eighty per cent, of It is attractively covered, of convenient size, and
up in an airship, where would he land when unpaid remain unpaid simply through care-
bills presents a handsome full-page half-tone illustra-
he came down?" lessness. Perhaps the amount is small and no tion, of the five leading styles of Cable-Nelson
discount is offered on prompt payment. The pianos, together with succinct detailed descrip-
Capt. Pritchard of the Mauretania relates the dealer sees the bill and thinks, "Why bother; it's tion. The introduction entitled Cable-Nelson
following: only a small matter and the firm will never miss Traits presents some general facts regarding the
"Last slimmer," he said, "there was a young it. I'll pay it when the account is larger." He goods described which will be read with keenest
lady whom I showed over the steerage. As we doesn't stop to realize that if fifty debtors held interest, backed as the statements are by the
were making our tour the steerage people were back ten dollars each itwould mean the fairly strength and reputation of the well known house.
eating their dinner, and I couldn't help remark- respectable sum hundred dollars.
of five The frontispiece shows the company's great fac-
ing the tremendous appetite of a red-haired man. After .several statements the dealer finally tory at South Haven, Mich., which shipped last
I said, 'Just look at the amount of food that fel-
settles and perhaps expresses his indignation at month over 600 pianos, a remarkable record, and
low consumes!' being bothered over such a trifle, though at the one which should carry with it conviction as to
" 'I suppose, captain,' said the young lady, same time pushing his collections right up to the the popularity and salability of Cable-Nelson
'that he is what you sailors call a stowaway!'" minute. pianos.
They were on their werehoneymoon and In the future perhaps that same dealer finds
himself slightly pushed for cash. His business THE MAN WHO WINS.
climbing the Schnupfelgapfenspitzen peak, and
has grown and so have his bills for goods pur-
she stood above him some twenty feet.
"What ho!" he gasped. "What do you see?" chased. Then he confidently writes to his Business not like backing horses. The man
is
white streak, stretching like a paper ribbon back tension of credit. His past record is looked into served to win; the man who loses, does so be-
almost to our hotel." and his slow paying propensities discovered. The cause he deserves to lose.
"Ha, ha!"- he ejaculated. "I'll bet it's that
result is that further credit is refused just when This truth may not always be obvious, but it is
blessed bill overtaking us."
he really needs it and a crash is inevitable. The none the less true. Of course the unsuccessful
And they proceeded onward and upward. dealer wonders why he is the victim of cruel fate. man won't admit it. It would be better for him
The answer is, his own carelessness. if he did, for then he would seek for the de-
A beautiful young girl and her mother were When a bill is rendered payable in ten days or ficiency in himself which brought about his fail-
discussing the eternal marriage question. thirty days, it should he settled in the time ure and strive to eliminate it.
"Well, there's Charles Adams," murmured the specified if the money is at all available. When a It is the old principle of the survival of the
mother, thoughtfully, after a long pause. discount is offered business sense dictates that fittest. The fittest is the man of pluck, with
"Charles Adams!" sneered the girl. "He is prompt payment be made and the reduction taken strong belief in his own powers and a keen
old, he is ugly, he is mean, he is a coward. advantage of. Two per cent, discount in thirty energy to seize every chance.
Charles Adams! Why, he has nothing in the days does not mean six weeks or two months, The man who believes in luck would probably
world to recommend him except his wealth." but thirty days flat, though some merchants never be more profitably employed in backing horses,
"You forget his heart disease," said the mother seem to appreciate the fact and feel mistreated where his peculiar talents would have more play.
softly. when they are denied the discount after the
stated time. Prompt payments do not appear so The trade of the moneyed class is most de-
"Archimedes," reads the pupil, "leaped from very important when business is good and money sirable, but don't get the name of running a
his bath, shouting, 'Eureka! Eureka!'" plentiful, but the transgressor will realize that store for one class of customers unless that
"One moment, James," says the teacher. "What such a course proves its own reward in times of class is large enough to supply all the business
"
is the meaning of 'Eureka?' adversity. you want.
" 'Eureka' means 'Ihave found it.' " Certain dealers can vouch for the fact that the
"Very well. What had Archimedes found?" above is gospel truth and regret that they did As soon as a man gets $10,000 he begins to
James hesitates for a moment, then ventures not appreciate it when times were good. A fear that somebody is trying to stir up class
hopefully: reputation for paying bills promptly has saved hatred.
"The soap, ma'am."
"Mama, can God hear everything?" "Every- Write for our Catalog and Discounts. A Sample will
thing, Willie." "And is God always happy?" be furnished at wholesale price.
"Always, Willie. Why do you ask?" "Well, I
should think it would make Him suffer a little
to hear what sister and that fellow of hers are
saying to each other in the next room."
cellent Points That The World Man Heard. public and advance his business until unharassed
ure.
by a thousand petty details he will find himself
When The World representative is making his growing and expanding. When a leading business man was asked by
peregrinations in some of the smaller cities and "Did you ever stop to think how much your this publication for his views as to causes of busi-
towns he rubs up against all hinds of tradesmen, own presence is required every moment at your ness failures, he remarked:
talking machine men, sporting goods dealers, work? how dependent your clerks are on you for "To lack of capital is attributed over 50 per
hardwaremen, etc. Recently a hardwareman prices? how many kicks you have from your cent, of the total number of failures,. I believe
was in a communicative mood and The World customers because, so often, no two clerks charge this is much over the reality, for many prefer
man whipped out his notebook. Here's what the the same? how often your memory serves you to attribute to lack of capital the cause of fail-
hardware man delivered: badly in buying and selling goods?" ure rather than their own administration. I
"The question of profitable salesmanship is one The World man thought the opinions taken have studied and had occasion to investigate
that constantly before the retail dealer; hav-
is clown were worth reproducing for general good, many failures, and I have found that when in
ing his business well understood, his trade par- and the managing editor agreed with him. the first years of business with no capital a mer-
tially established,and wishing to satisfy his cus-
chant had succeeded in making a capital of $3,000,
tomers and pushing for more, he knows an exact GET A TRANSFER. $5,000 or $8,000, he thought he was rich and be-
system in his store will reduce friction to a mini-
If you are on gloomy line, gan to pay less attention to business. He became
mum in handling his customers, and further, his a little more extravagant in personal expenses,
Get a transfer.
sales, as perhaps no other factor will.
If you're inclined to fret and pine, and, above all, less attentive to customers, leav-
"What, then, about his system? He wishes to
Get a transfer. ing it to his clerks to look after their wants.
avoid insane simplicity of little worth and red
Get off the track of doubt and gloom, "This departure has the most fatal effect on
tapeism, a positive damage, and to further sales
Get on the sunshine train, there's room. the staff, for the moment the owner of a busi-
by a comprehensive and smoothly running system
Get a transfer. ness lacks energy, stability and punctuality the
between the two mentioned extremes.
whole of the staff follow suit. Hence capital is
"It is for the reason that taking stock in a
If you are on the worry train, wiped out, and the man fails and attributes to
retail hardware business is such a herculean task
Get a transfer. lack of capital his lack of energy and ability.
that the hardwareman has become discouraged at
You must not stay there and complain, "Inexperience and incompetence count for a
the outset, when the question of system is
Get a transfer. very large share, and I am greatly surprised at
broached. Inventory has always been looked upon
The cheerful cars are passing through, this, as this is surely one of the absolute quali-
as the first and necessary step in order to prop-
And there is lots of room for you fications of a successful trader, and I believe no
erly regulate the profit and call attention to
Get a transfer. jobber or manufacturer should grant credit to a
losses, and study of the business as regards the
man in business who is incompetent, and this is
selling end, but an inventory at frequent times If you are on the grouchy track, one of the easiest things to find out.
is not possible in this business by reason of the
Get a transfer. "The main cause of most failures is to be
immense amount of work it entails. Just take the happy special back, found in the peculiarities of those who fail rather
"How is the hardwareman to keep close tab Get a transfer. than in the conditions against which they have to
on his sales? how is he to know whether he is Jump on the train and pull the rope contend. Study the methods of those who suc-
making or losing money in his tinshop or sport- That lands you at the station, Hope ceed, and you will find that they are taking to
ing goods department? how is he to know Get a transfer. their work with no faint heart, that they are not
whether he is getting all that is due him' in his
carried away by the pleasures of society, outdoor
house furnishing department? are his average A
correspondent of the New York Times in a
sports, and the theatre or similar amusements.
profits being sustained in the hardware depart- letter sent to that paper recently emphasizes a
"I do not mean that one should refrain from all
ment? phase of the moving picture development which is
such pastimes, but they should occupy only a
"He must be able to make comparisons every not generally considered. He says: "The art of
secondary place in our minds and occupations, for
day, week or month. These comparisons are and posing for moving pictures has in some cases
no one can hope to get along in the world with-
must be of vital necessity in scanning the busi- reached a state of development where individual
out concentrating all his energies toward the at-
ness horizon for sales; how can they be most recognition should be given, because intelligence,
tainment of the object he has in view. In this
profitably made? If this is not possible, the leaks industry and ability are evident in the acting of
respect the same rules apply as regards business,
are liable to sink the ship. It is a relief to the those who pose for these pictures. With regard
and as regards the trades. Do not be afraid to
merchant to be able to plan and formulate and to some at least, as to facial expression, gesture
accumulate too much information, but work on
leave to his bookkeeper to do what formerly re- and grace of carriage, it might be said that their
earnestly and steadily, picking up all available
quired many moments or hours of his own time work is of exceptional merit, and comparable to
data as you go along, and finding out where the
each day. It is a relief not to answer questions the work of many dramatic 'stars.' "
various wares can be procured to the best ad-
vantage. Never fail to keep an engagement, for
punctuality is the mainstay of business success.
Patent Pending.
TheGier&DailMfg.Co. A dollar in the till is worth more than two
Patent Pending. dollars on the suspense account or a dozen dollars
No. 71 MUSIC CABINET 206 Grand Street LANSING, MICH. STEEL POCKETS
in the bankruptcy court. A good merchant is a
good collector.
THE TALKING MACHINE WORLD. 17
ACTORS FOR_PICTURE SHOWS. film. There are machines for all this work, so the sale of shares of the company, sold some
that even in a very big factory the actual number for $3 a share, but the company received only
Squads of Them Kept for Purposes of Ma- of operatives employed is small, says the Sun. $1 a share, and he intended to have the matter
chine Companies Alone. Most of the persons who import their negatives examined. The company is a West Virginia cor-
do the work of the developing of the films and poration, incorporated in March, 1908, with a
How is the moving picture in-
vast a business preparing them for the market in this country. capital stock of $1,000,000 of 100,000 shares, par
dustry may
be seen from the stables, so to speak, That is something of the progress of a business value $10 a share, and succeeded to a business
of actors that the film men keep. In this coun- that began to be at its greatest only about five started in September, 1906. The company's
try scenes are being rehearsed and played all the years ago. There is a great combination of $15,- machines were for use at home.
time before cameras. There are actors ;syho 000,000 of one line of manufacturers which is
make a good business out of just this sort of like the licensed association in automobiles; the
thing. The vaudeville artists dance and sing for others, and there are many of them in the coun- SUGGESTIONS FOR ADVERTISERS.
the devices which show the artist at work on the try, are the independents. It is well nigh im-
film while his voice proceeds from some talking possible to say what amount of money is being How to Make Display Matter Attractive- -Retail
instrument. This is an artistic bit, too, because harvested in the business, because every day the Dealers Should Take Notice.
the dancing figure does things that are fitted to sum grows greater. But it suffices to say that
the music. it is one of the largest business developments in The use of cuts in advertising has become so
It is no silly automatic performance either. It the country and that it will be much greater. general that there is hardly an advertiser to be
is genuinely entertaining and of the highest class. found who does not believe they are useful if not
These actors go through their evolutions in the absolutely necessary. In fact there are very few
VITAK CO.JN TROUBLE.
most lifelike manner and every detail of perspec- forms of advertising where a little artistic decora-
tive and the like is attended to with remarkable Receiver Named Concern Which Made
for This tive work will not enhance the effectiveness of
fidelity. Among Other Specialties a Popular Priced the ad. It may not be exactly a picture, but it
In other countries, too, the actors are trained Moving Picture Machine for the Home. requires the work of the artist in combination
for the work. Some of the most distinguished with the work of the typographer to get the most
performers have appeared before the moving pic- Two petitions in bankruptcy have baen filed out of the ad., or the most into it, which ever way
ture man's camera on the other side and some against the Vitak Co., manufacturers of moving you please to figure.
vaudeville features have been known here picture machines at 180 Lafayette street, one by In speaking of cuts or pictures in advertising
through the medium of the machine long before the John Simmons Co., a creditor for $501, the we include not only pictures but decorative de.-
they have been brought over "at great expense" other by these creditors: David S. Plumb, $1,296 signs, borders, etc., says R. H. Callahan in The
by some manager of vaudeville in this country. for merchandise; Edward P. Purcell, $4 for Furniture World. There are three ways of using
That may lead, too, to another thing which is trucking, and Alton Manufacturing Co., $120 on pictures in advertising. One way is to use a
comparable to the work of the phonograph in a contract to buy 5,000 goose necks for $200, of picture that represents
the article advertised.
reproducing the voices of great singers. If the which 3,000 were delivered on November 2 to Another is to use a picture that illustrates the
great stage performers appear before the phono- November 5, but the company refused to accept line of argument pursued in the advertisement,
graph and the moving picture machine it will he them and refused to carry out the contract. It and the other is a picture which is used merely
possible for later generations to get a very good was alleged that the company is insolvent and because it is pretty and will attract a passing
idea of what sort of actors and actresses they transferred property, $1,000, to certain creditors glance.
were, so that there will not have to be a depen- to prefer them. Judge Hough appointed Henry The cuts which show the article advertised are
dence on tradition and sayso alone. W. Sykes receiver. He said that the liabilities extremely useful, provided there is something dis-
Some of the companies have very clear films are about $6,600 and the nominal assets $15,000, tinctive about the article, and, therefore about
which always show up well. That is ascribed by the actual value of which is much less; that its picture. The picture of a brass bed is of no
them to the lack of handling by the workers. the trouble was due to dissensions among the particular advertising value, unless it clearly
There is no need for very many hands in the officers, but one of whom have resigned,
all shows some point wherein the bed is different
business of developing and fixing up the reeis of and that some time ago Burr Brothers, who had from others, which is unusual. Invariably,
USED EVERYWHERE
THE Get Your Stock
FOR THE
ROLLER
Spring Season
SKATES
Write us for Catalogue and
Ready for
full information
SPRING TRADE
Torrington, Conn.,
Union Hardware Co., U. S. A.
—
The picture of a Morris chair is not particularly News Co. Visits Various Agencies —The New was not covered by the act, is to beg the ques-
inspiring, but the picture of a man reposing com- 1909 Post-Card Catalog. tion."
fortably in the chair while reading a paper is
something altogether different. The picture of a Win. G. Frazer, manager of the post card de-
dressing table is not a subject that an artist partment of the American News Co., New York,
TWO NEW INVENTIONS OF INTEREST.
would select for his prize painting, but, put the has been upon a trip as far west as Denver, Col.,
The Amphibo-cycle and the Maritime Skate
figure of a comely girl —
perhaps with disheveled visiting the various branches of the company
One Paddles Over Land or Water and the
hair, and in the act of making her toilet before — en route.
Other Invites Travel on Boat Shoes With
the dressing table and you will have something The American News Co. have just issued their Oars.
which cannot fail to attract attention. catalog No. 6 for the season of 1909, and it is an
The picture of a pretty woman will never lose imposing volume of over sixty pages, embracing Two young men of Lyons, France, have just
its advertising value as long as human nature practically every style of card on the market,
invented apparatus for traveling upon the water.
remains what it is. No matter what the subject and giving full details with prices. Attention One of these is called an amphibo-cycle, because
may be or what the story is if you can ring in is also called to the company's facilities for pro-
it enables a man to cycle both on land and water.
the picture of a really handsome and alluring ducing post cards from photos and local views The inventor, M. Girard, has caused some sensa-
sort a woman you are going to catch the
of furnished by the customer. Dealers everywhere
tion in his native city, where he is seen daily
public eye and hold it. Pictures of children are handling post cards should not neglect to write
cycling on the River Saone at an average speed
also very attractive, and are most useful in the immediately for the new catalog and get a line of nearly six miles an hour. The amphibo-cycle
advertising of articles intended for children. on what's what in up-to-date cards. consists of a bicycle to which are attached two
Even in repose the picture of a pretty girl or cylindrical floats with conical fronts. These
child will attract attention, but, if possible, get
LATEST CUSTOMS RULINGS. floats can be easily raised or lowered, according
action into the picture. Have the person in the
as the rider is on land or water. When necessary
picture doing something in connection with the Cinematograph Films Are Held to be Dutiable the amphibocycle can move backward. It is
article advertised, if possible, but doing some- as "Photographs." steered by means of a rudder placed close to the
thing, anyway. front wheel. The total weight is 50 kilograms;
At season events and during special sales alle- The government received a serious setback
length about 7 feet, width 3V> feet.
gorical pictures emphasizing some particular last week in its attempt to assess a high rate of The other apparatus is called by its inventor a
point in favor of an article or occasion are very duty on cinematograph films used in the moving
"maritime skate." This consists of a pair of
popular. Historical characters and events are pictures when the Board of United States Gen-
wooden clogs, to each of which is attached, before
useful for the sake of the simile supposed to eral Appraisers decided that the films have the or behind, a pair of floats made of waterproof
exist. right to enter this country "photographs"
as
cloth, which can be inflated or deflated at will.
Cuts of humorous nature are usually very sad with duty at the rate of 25 per cent, ad valorem.
These are stiffened below in such a way as to
and depressing. The sense of humor of the aver- The merchandise in question was imported by
make them lie horizontally on the water when
age advertiser seems to be badly deformed. Most J. A. Borst and Sussfeld, Lorsch & Co., who ob-
the wearer's weight is placed on them. The in-
of the funny cuts used in advertising are not at jected to the classification imposed by the Col-
ventor, Robert Rendu, has been using them upon
all funny and are calculated to be a source of lector as articles of which collodion is the com-
the River Saone, and has reached a speed of about
grief to all sensible people. A really humorous ponent of chief value. Under the assessment three miles an hour. He uses them like skees
cut is a good thing now and then, and there can made by the Collector the importers were called
sometimes, but prefers to aid his progress with a
be no objection to it, but very few people seem upon to pay duties at the rate of 65 cents per
long paddle, consisting of a bamboo pole with a
to exercise the right kind of judgment. pound and 25 per cent, ad valorem. According
blade on either end. The whole apparatus weighs
to the importers this classification was out of all
less than five pounds, and when deflated for car-
PROMPTNESS—AN ESSENTIAL. proportion to the value of the merchandise.
riage makes a bundle 3 feet 7 inches long by i%
General Appraiser Fischer says in his decision
inches thick, and can be carried in the hand like
Promptness a component part of so many
is for the board that the importers made two claims.
a gun.
things that perhaps wiser to particularize.
it is One alleged that the goods should be admitted
For instance, promptness distinguishes the chil- as "photographic dry plates or films" at 25 per'
dren at school. Promptness is essential in the cent., or as "photographs," the rates of duty THE GOSPEL OF CHEERFULNESS.
management of a household; if the mistress is in either case being the same. In sustaining the
indolent and careless the servants are over keen contention of the importers, the General Ap- A Mighty Good Gospel for the Business Man to
to take advantage of every opportunity; the chil- praiser says in part: Study.
dren grow lax and indifferent, and even the hus- "The mere circumstance that such positive is
Hit up the old prosperity trail. Hope is the
mother of courage. The man who dares is the
one who expects to succeed. He scans the face of
OF YOUR OWN CITY MADE TO ORDER takes he made, then, are the signal bells of alarm
telling him of what he must beware. Curb your
temper; yesterday you lost a sale because of it.
Take a venture in a new line; you declined one
yesterday, and the fellow across the street has
taken it on. Encourage your help; a good sales-
man left you yesterday because he thought you
did not appreciate him. Push your collections;
you should have got your money of Blank yester-
day, and to-day he failed. The successful man
looks back and sees his pathway strewn with
mistakes, and yet he has prospered in spite of
—
them perhaps because of them else he would —
not be where he is to-day. The man who has
never made a mistake is the one who has
never done anything.
By our new photographic Made from any fair photo. Delivered
process.
in two or three weeks. Our hand-colored cards are It seldom is wise to inform a customer that
the best made in America he is offered an artic'.e below cost. It is apt to
lower his opinion not only of the goods, but of
VALENTINE, EASTER, FLORAL, COMICS, ETC. the methods of the merchant. Of course, this
MAKER TO DEALER does not hold in case of a clearing sale or a
cut-price table, where it is openly confessed
that the goods are sacrificed for the sole purpose
NATIONAL C0L0RTYPE CO. Department 9 CINCINNATI, OHIO of getting rid of them and of replacing them
with others.
THE TALKING MACHINE WORLD. 19
COLORED MOVING PICTURES. The film itself is monochromatic and can be such a way that when the positive is illum-
used for ordinary bioscope pictures, but when inated the light passes through the orange-red
Latest Feat in Photographing in Natural Tints being used for kinemacolor pictures it is nec- screen only in such a degree as is necessary to
Shown With Considerable Success in London. essary to place two screens in front of the aper- the color of the picture. The same is true of the
ture of the machine, these being complementary blue-green filter, and the intermediate colors or
The beautiful colored transparencies exhibited customed to see them. Doubtless when the pro- affectedby artificial light than red and green
last autumn by Langdon Coburn, Baron de cess is further improved the tints of nature will and that therefore, although the photographs
Meyer and others of the "Linked Ring" showed be absolutely reproduced. may be true as to color in daylight, in the arti-
what wonderful progress color photography has To say that the invention has not yet reached light which is used in showing them it
ficial
made during the last few years. Though much perfection is to cast no slur upon the inventors. would be necessary to overemphasize the blue
time and money and thought have been spent on Attached to the programme of this exhibition is and yellow to give these colors their proper
experiments with bioscope pictures, .the exhibition a little explanation by them setting forth a few value.
re erred to was the first public presentation of facts about their process. They admit that it Another fault of the kinemacolor pictures is
actual results. is capable of fuller development, and add that their tendency to show a prismatic line where
"Kinemacolor" is a distinct advance on any- they are daily working at experiments toward one object touches another, and this is partic-
thing that has been done before. It is a step that end. ularly noticeable where a white object is re-
in the right direction, and every step brings As it is the pictures are remarkable. They lieved against a dark background. For instance,
nearer the perfect realization of photographing fail only in so far as they do not yet reproduce in the series which shows a little girl playing
nature in her own hues. The bioscope pictures all the tints of nature. Yellows and blues are with her rabbits first a red line, then a green
are colored entirely by the action of the sun's negligible quantities, while reds and greens are line and then both a red and a green line ap-
rays. The films are in no way touched by hand too insistent and apt to be a trifle crude. To ac- pear between the edge of the child's white hat
after being taken, except to be developed like count for this a rather fuller explanation of the and pinafore and the trees and fence behind her.
ordinary photographs. process is necessary. Some pictures show this much less than others;
The process is this: An ordinary reel of films Every one knows the means by which an or- those that are simple and contain a few objects
(a ribbon of celluloid is the technical name) is dinary photograph is obtained, and that the rays are best.
placed in the bioscope machine and in front of from a light object when passing through the
the aperture are placed two screens, or filters as lens of the camera darken or thicken the nega- Cultivate the acquaintance of the working
they are called, which alternate as soon as the tive, and that the thickening of the negative people when they have time to talk with you.
machine is set in motion, so that each piece when placed over the sensitive paper prevents Better, in this case, to loaf in the daytime, un-
of film as it is exposed is influenced by the the light from affecting the paper, and so the less you are one of those rare people who "im-
filter which comes between it and the scene it object becomes light again in the positive. It prove each shining hour."
records. These filters divide all the colors of the is the filters used in taking the kinemacolors
spectrum into two groups, one ranging through that determine the color of the picture. The cheapest thing to be obtained in the way
white, yellow, orange and scarlet to the darkest These filters are so prepared that the filter of raw material is courtesy. Yet how valuable
reds; the other through white and yellow to that is complementary to the orange-red screen it becomes when included among the permanent
green, blue, violet and indigo to black. allows the rays of light to affect the negative in assets of a talking machine store.
A SIDE LINE
which may soon become
ELECTRIC-PLAYERS
Write us for Latest List of Up-to-date and Popular Selections In
» I
Designs
Copyrights &c.
Anyone sending a sketch and description may
quickly ascertain our opinion free whether an
Invention Is probably patentable. Communica-
tions strictly conlldeutlal. HANDBOOK on Patents
sent free. Oldest nizency for securing patents.
Patents taken through Munn & Co. receive
PERFORATED-PAPER MUSIC ROLLS special notice, without c harg e, in the
Scientific American*
THE PIANOVA CO., 117-125 Cypress Ave, N. Y. A handsomely illustrated weekly.
culation of any scientific Journal, Terms, $3 a
year; four months, $L Sold by all newsdealers.
Largest clr-
A PLAIN QUESTION
Do you wish to increase your business ?
Presumably you do, because most business men are not engaged in
They are good to look at and they are pleasing to listen to.
No
matter in what
part of the world you
may be located.
No matter whether
your complete
lines are
or not, you can do an
increased business ifyou
have an article which
will appeal to the critical tastes of the people.
Now generally admitted that the piano player
it is is a
"middle of the road" proposition to-day.
In other words, the people are interested in piano players
more than almost any other product of human brains and skill.
It is a fact, too, that the Peerless Automatic Piano is
ST.
Factories,
JOHNSVILLE, N.Y. Windsor Arcade, 2 East 47th St., NEW YORK
Published Each Month by Edward Lyman Bill at 1 Madison Avenue, New York, April 15, 1909
wild geese passed over. One gander and three SPANISH AMBEROL RECORDS
STORE LIGHTING AND ITS VALUE.
geese fell to his aim. Fancying a change, Bob
Just Finished at Laboratory of National Phono-
Too Many Merchants Overlook That a Bril- substituted the duck record. The results were
Lighted Store Carries Conviction of This time he bagged three drakes and
graph Co. —
Set of Fourteen Records Made by
liantly
Honesty and Fair Dealing.
similar.
a duck.
—
Spanish Artists Also Twelve Porto Rican
Selections Produced as Well as Four Ban-
"And local pessimists significantly suggest that
"In vino Veritas," runs the old proverb -"in — Roosevelt has departed for Africa."
durria Records.
wine there is truth." In luci Veritas expresses The National Phonograph Co., Orange, N. J.,
equal truth in nobler form in light there is — THE VICTOR IN LECTURE RECITALS. have just finished at their New York laboratory
truth. There are few words in the English lan- a series of "Amberol" (4-minute) records, in-
Talking Machine Used to Illustrate Talks by
guage whose literal and metaphorical meanings tended primarily for their Spanish trade, but
E. J. Meyer Under Auspices of D. S. Johns-
ire so nearly akin. To have light on a subject
is to have the truth concerning it, and to illu-
ton Co., Tacoma, Wash. —
A Great Success. which should be well received by cosmopolitan
music lovers, as they are a representative col-
minate a physical object with physical rays of (Special to The Talking Machine World.) lection of typical songs of Spain and Spanish-
light is to bring out its true physical existence Tacoma, Wash., April 3, 1909. speaking countries. They utilized the services
its material truth. The D. S. Johnston Co., 943-945 C street, this of several Spanish artists now at New York, with
The importance and the value of
of this fact, city, concentrated a great deal of public atten- the Anna Held Company in the successful mu-
the association of the two ideas, is something to tion on their talking machine department re- sical play, "Miss Innocence," and made a set of
which every merchant should give thoughtful cently by sending out invitations for two lecture fourteen Spanish-"Flamenco" records six so- —
consideration. A brilliantly lighted store carries recitals given by Edmund J. Meyer, the subjects prano solos; three by instrumental trio, (two
with the positive, though unconscious convic-
it being, "The Singing. Voice" and "The Real Power guitars and one "bandurria," a small guitar with
tion of honesty and fair dealing. Where there of the Truly Great Singer." In his lecture on wire strings being the baritone of a combina-
is light there is manifestly no desire to conceal. "The Singing Voice," Mr. Meyer illustrated by tion, the mandolin or lute being the soprano;
Merchandise that is displayed in the full rays of the use of the Victor talking machine the differ- and four guitar solos. The soprano, "Lola la
the modern light-source is literally exposed to ences between the artistic and the common tone, Flamenca," is a prominent Spanish dancer and
the light of truth. explaining why two voices of equal compass and singer, very popular, not only in Spain, but in
Sincerityexpressed far better in actions than
is power belonging to two singers of equal musical other countries, especially in Paris, from where
in words. The
invitation to "look for yourself" knowledge and ability differ so greatly in artis- she came direct to New York. She was born at
which is vividly written wherever a brilliant tic and commercial value —
why one voice will Seville, Spain, and is a specialist of "flamenco"
light shines is a mora potent guarantee of sin- command $2,500 per night and the other not songs, songs typical of Andalusia, a region of
cerity and honesty of purpose than all protesta- more than $25. By way of illustration and Com- southern Spain, and which have the same charm
tions of word or pen. parison, Mr. Meyer used the voices of Caruso, and languor which distinguish the songs of
Just as surely as you walk with caution in Melba, Calve, Scotti and other artists, and also southern countries. The instrumental trio has
lark or dimly lighted places, so you buy with had some songs sung by Gunnar Matthiason, a played delightful selections. This trio is com-
caution in the dimly lighted store. well known baritone, explaining how the artist posed of Amalio Cuenca and Eduardo Salmeron,
Somemerchants, recognizing this general is distinguished from the good singer. guitar players, and Miguel Casares, "bandurria"
truth, have used "the daylight store" as an ad- In a second lecture Mr. Meyer showed that player. They are immensely popular in Europe
vertisement; with modern illuminants there is true power does not lie so much in volume, com- and Spanish America. Eduardo Salmeron is es-
qo excuse for any store not being a "daylight pass or physical strength; not so much in the pecially popular in England. He resides at Lon-
store." development of the two forces, motor power and don, and has played before King Edward, who
An ample and generous use of light is a many- control so necessary; but that it lies in an Inner, complimented him personally for his fine exe-
sided virtue; it attracts the purchaser by its air a high power, that which is called "the third cution. Amalio Cuenca is also a splendid guitar
of hospitality, wins his confidence by its mani- power of the singing voice." This is a power player. He has a great reputation in Europe,
festations of sincerity, and satisfies his sense of which is possessed by nearly all singers to a and also in Mexico, where he played before
justice and fairness by its searching revelation greater or less degree, but is so seldom de-
President Diaz and was warmly praised by him.
of the truth. veloped. The company have also made twelve Porto
Let there be more light! Mr. Meyer, who lectured on this occasion, has Rican selections, sung by Gracia Lopez, a young
won an international reputation through his Porto Rican soprano, with a very fine natural
DUCKS EX M ACH1NA. teaching, his lectures and his essays on tone voice, and- by Jorge H. Santoni, a well known
color, tone character and the artistic tone. His Porto Rican singer and musician. They are
How Bob Green Gets Geese With a Phonograph.
works on the singing voice are recognized as beautiful selections and are a representative
standard in all countries. collection of the songs of that delightful island
A
recent dispatch from St. Charles, Mo., gives
The lecture recitals were given at the Temple
us an old story in new dress. It reads thus:
possession, which, in common with all Spanish
of Music and attracted large audiences, who were countries, has numerous typical and folk songs
"Nature writers, give ear to the wonderful tale
most appreciative of the enterprise of the John- full of charm and sweetness.
of Bob Green, of Orchard Farm, and his phono-
ston Co. It was an impressive illustration of Last, but not least, the company also made
graph. Recently Bob purchased a phonograph
the splendid merits of the Victor grand opera four "bandurria" solos by Joseph Ramirez, the
and some blank records. The next day he
records which enabled Mr. Meyer to bring home best "bandurria" player in the world. Mr. Ra-
caught a goose, the biggest one on the farm.
the salient points of his lecture' to great advan- mirez is a Spaniard and has a great reputation
Setting the machine going, Bob pulled the goose's
tail. "Honk, honk, honk, saw!" screamed the
tage. throughout the world. He is also well known
bird. in this country, as he was the originator and
PETMECKY CO. ARE VICTOR JOBBERS. organizer of the Spanish troubadours, which
"Bob released the goose and stopped the pho-
nograph. Then he caught a duck and went The Petmecky Co., of Austin, Tex., who be- toured this country with great success several
through the same operation. 'Qua-a-ck, quah-a- came famous through the needle which bears years ago. He has also been with Maude Adams
cak, qua-wa-wak, quak!' the duck yelled. their name, have qualified as distributers for in "Twelfth Night," with Frances Starr in "The
"Next day Bob took his machine and the two the Victor Talking Machine Co. They will carry Rose of the Rancho," and of late with William
records to a thicket on the Marais Roche. He a very large and complete stock of Victor talk- Faversham in "The World and His Wife" and
turned the goose record loose and with shotgun ing machines and supplies, and intend to cater "The Barber of New Orleans." The selections
in his hand awaited results. Soon a flock of in a large way for the trade of their territory. recorded by him are delightful dance airs.
)
—
24 THE TALKING MACHINE WORLD.
ing within a block of the structure. Barrett's the city on March 22 and was bought in
MILWAUKEE'S BUDGET OF NEWS. its
new department store is located directly across entirety by A. D. Geissler, manager of the Talk-
March Business Proves Very Satisfactory to from the building, while the TJhlein property, ing Machine Co., of Chicago.
Dealers and It Is Confidently Expected That declared to be the future location of another big Lawrence McGreal was in attendance at the
the Entire Year Will be Prosperous Lively — department store, is located diagonally opposite recent meeting of the executive committee of
Demand for April Mc-
Records — Lawrence the recently acquired property of Mr. McGreal. the National Association of Talking Machine
Greal Plans Immense Retail Talking Ma- Mr. McGreal believes that, disregarding the im- Jobbers held at Columbus, O.
chine Store —
Huseby Co. Stock Sold Under mense importance of the location for his retail TUBULAR CHIMES FOR M'GREAL.
Hammer and Bought by A. D. Geissler business, the building will make him a wealthy The only set of tubular chimes in Wisconsin
Other News of the Month. man from the very nature of the investment. has been erected in front of the talking machine
TELEPHONE TO TRANSMIT MUSIC. establishment of Lawrence McGreal, 172-176
(Special to The Talking Machine World.) Wisconsin owners of talking machines may Third street, and are attracting the attention of
Milwaukee, Wis., April 8, 1909. now utilize the telephone to transmit music to all Milwaukee. The chimes are of the West-
Milwaukee talking machine dealers are well their less fortunate neighbors as often and as minster variety, and so loud and clear are then-
satisfied with business thus far for the month of much as they wish. At least the practice will tones that they are heard at least a block away
March, and indications are that the total not be prohibited by law. The Wisconsin Legis- even above the usual noises of street traffic.
volume of trade for the month
be far in
will lature recently refused to pass a measure which The chimes strike the quarter, half, three-quar-
excess of either January or February. The spring aimed to make it unlawful to hold the telephone ters and hour as follows: At quarter past the
business has opened up very satisfactorily, and receiver to listen to conversation or to transmit hour, four strokes, Westminster; at half past the
predictions are made by dealers that the entire music, and talking machine owners who had been hour, eight strokes, cathedral ; at three-quarters
year of 1909 will be a prosperous one for the in the habit of transmitting over the telephone past the hour, twelve strokes, reveille; at the full
Wisconsin talking machine field. The piano busi- the production of the latest record to their ad- hour, sixteen strokes, Westminster, followed by
ness in Milwaukee has been taking big spurts of miring friends and neighbors are now breathing the striking of the full hour. The chimes were
late and a corresponding gain is being noticed in much easier. telephone company
Officials of the manufactured in Minneapolis, where they were
the talking machine line. It is a well-established say that this practice is followed extensively secured by Mr. McGreal.
fact in Milwaukee that when the piano business in the country districts, and that while some little CHAFING UNDER ORDINANCE.
is good, talking machine dealers seem to meet inconvenience may result they are willing to aid Theater owners and talking machine dealers
with a better trade. The present condition of the talking machine in its good work of educa- at Fort Atkinson, Wis., are chafing under an or-
affairs seems to result from the general improve- tion and enlightenment. dinance passed by the Common Council, of that
ment that is taking place in all lines. Money is HUSEBY CO.'S AFFAIRS. city, prohibiting "barking" on the streets by men
becoming more plentiful, confidence has returned The Huseby Co., well-known Milwaukee talk- connected with electric theaters and other places
and people are again feeling free to buy talking ing machine dealers, 454 Grove street, and with of amusement. Talking machine dealers of the
machines and pianos. branch offices in the Majestic building, has made city are wondering if the ordinance will prohibit
A lively demand for the new April records is an assignment to its trustee and its stock has theater owners from using a machine for an-
being met with all over the city. The new been sold under the hammer. Liabilities were nouncement and for outside attraction.
double-faced Victor and Columbia records are scheduled at $6,500 and assets at about $3,400. Lawrence McGreal and an Auxetophone re-
proving to be ready sellers. Demand for the The suit of the Victor Talking Machine Co. cently filled an important role at the "Irish Bo-
Amberol four-minute Edison records is going on against the Huseby Co., in which the Victor Co. hemian" night at the Milwaukee Elks' Club on
unabated and dealers are finding themselves just sued for recovery on money due, and which re- St. Patrick's night. The Auxetophone gave selec-
about able to keep their stocks up at a stage to sulted in a victory for the Victor Co., with a tions interesting to the former natives of the
satisfy the trade. Records of the more expen- decision calling for the payment of $1,008.78 Emerald Isle.
sive class are still increasing in popularity. damages, was a final blow to the Milwaukee con- A RIVAL TO "HIS MASTER'S VOICE."
m'geeal leases new building. cern. The main store of the Huseby Co. has Jessie, the bull terrier mascot of the Milwaukee
The initial steps in establishing in Milwaukee been located in an extremely poor business sec- branch of the Columbia Talking Machine Co., is
what will be the largest retail talking machine tion of the city, while the branch offices of the the mother of six young terrior pups, all "Co-
. Northwest have been taken by
store in the entire company in the Majestic building were out of lumbia dogs." Manager A. D. Herriman an-
Lawrence McGreal, Milwaukee's retail and whole- range with the average trade. A series of un- nounces that he will give one pup to each of the
sale talking machine dealer, in leasing for the fortunate circumstances seemed to work to the Columbia establishments at New York, Chicago,
period of a quarter of a century the six-story downfall of the company, and George G. Huseby, Boston, Philadelphia, St. Louis and Kansas City.
Patton building located at the corner of Grand president of the company and general manager, Jessie, the Milwaukee mascot, is an exact like-
avenue and Fifth street. The consideration for is being accorded the sympathy of Milwaukee ness of the famous Victor dog, and it is a stand-
the twenty-five year period is $350,000. Mr. Mc- dealers. It is said that Mr. Huseby will not re- ing boast among the Milwaukee Golumbia men
Greal's lease begins May 1, 1909, although some engage in the talking machine business, for the that if she ever met her Victor likeness there
of the leases held on parts of the building will present at least. would be a battle royal.
not expire until May 1, 1910. When the lease on The general stock of the company, consisting SOME EFFECTIVE CONCERTS.
the lower floor of the structure expires in May, of talking machines, records, attachments, cabi- J. H. Becker, manager of the talking machine
1910, Mr. McGreal will remodel this floor and nets and bicycles, was sold at public auction in department of the Hoeffler Manufacturing Co.,
move his entire retail business to this location.
This will give the well-known dealer a space of
50 by 100 feet, located in a district which, by OUR
next year, will be the heart of the business cen-
ter of Milwaukee. The upper floors of the
building will be rented as offices. Within the
next few months Mr. McGreal will lease his
retail quarters in his present building at 172-176
Third street. The wholesale talking machine es-
VICTOR RECORDS
tablishment on the third floor of the Third street
building will not be moved.
Guaranteed Perfect
The six-story structure purchased by Mr. Mc- We have arranged for two entirely distinct and separate stocks of VICTOR RECORDS
Greal was erected by the Builders and Traders' ONE RETAIL, ONE WHOLESALE. By this system we are enabled to guarantee our
Exchange for its own use, and has been declared Wholesale Trade that they will receive from us VICTOR RECORDS in absolutely the
same condition they are supplied us by the factory.
to be one of the most solidly constructed build-
ings in the city. It stands on a foundation so NOT RECORDS THAT HAVE BEEN USED FOR DEMONSTRATING MACHINES ;
10-Inch Records— Single 60 cents; 12-inch Records— Single $1.00; Double- TWO ENGLISH SONGS BY GADSKI
Double-Faced 75 cents Faced $1.25 Johanna Gadski, Soprano
The double-faced records are lettered "(a)" and "(b)." The double-faced records are lettered "(a)" and "(b)." 87026 How Much I Love You (La Forge). The
5686 Salute to Mexico March U. S. Marine Band 31730 Pride of the Nation Arthur S. Witcomb Year's at the Spring (Beach). 10-inch, $2.
5690 Marsovia Waltzes U. S. Marine Band Cornet Solo Acc. bv U. S. Marine Band In English.
5684 Frozen Bill Cakewalk — Pryor's Band 317S1 The Boy on the Right Field Fence. .. Digby Bell
—
5685 Amina A Serenade Pryor's Band 58005 The Wedding o' Lauchie McGraw. A MIGNON NUMBER BY FARRAR
5691 Silver Threads Among the Gold... Will Oakland Harry Lauder
i (a) Si Perkins' Barn Dance.
( (a) 'Possum Supper at Darktown Church. Geraldlne Farrar, Soprano
1Kon , J Miss Jones and Mr. Spencer 35074 Victor Vaudeville Company
10,11,4
1 (6) Schultz on Woman's Suffrage.
-<
88152 Mignon-Styrienne, "Je Connais" (I Know a
I (6) Barn Dance Medley No. 1.. Pryor's Band Poor Maiden) (Thomas). 12-inch, $3. In
Frank Kennedy
52015 Kiss Waltz — Whistling Charles Capper
Solo
35068 <
f (a) Over the Waves Waltz (Sobre las Olas).
Pryor's Band
French.
5683 Denver Town American Male Quartet
( (6) Militaire Waltz .. Victor Dance Orchestra
lfiooi J ("> 1 Wish 1 Had a Girl Billy Murray A FOLK SONG BY SCHUMANN-HEINK
it«»i -j
Broke Edward W. Meeker I (a) Angels Ever Bright and Fair.Lucv Marsh
35075
( (a) Pansies Mean Thoughts and Thoughts I (6) Unfold Ye Portals Trinity Choir Ernestine Sehnmann-Heink, Contralto.
J
ifiooo < Mean You Macdonough 58006 — —
Walkure Magic Fire Spell Pianoforte Solo.
8S155 Es ist Bestimmt in Gottes Rath (It is Ordained
(b) To thg £nd of the Wor]d Whh Yqu Alfred Grunfeld
by God's Decree) (Mendelssohn). 12-inch,
Henry Bun
y
1K9QR J
lotvo -s
(b) The Birds ; n
Herbert L. Clarke
_
the Forest Two Violins
TWO NEW MELBA RECORDS TWO NEW ELM AN RECORDS
and Flute
L Rattay, Levy and Lyons Nellie Melba, Soprano.
Miselia Elman, Violinist.
Uncle Josh and the Billiken Cat Stewart
low /| (°)
iftooQ
(h) The Hot Xama e Man Arthuri
. .
Collins
88148 Otello— Salce,
12-inch, $3.
Salce (Willow
In Italian.
Song) (Verdi).
611S3 Swing Song (Barns). 10-inch, $1.
iROQo
lotav !
Queen of My Heart Alan Turner 88156 Believe Me If All Those Endearing Young 71039 Gavotte (Grossec) German Dance (Deutscher
j Com£ Back tQ Erjn Haydn Quartet Charms (Moore). 12-inch, $3. In English. Tanz) (Dittersdorf). 12-inch, $1.50.
This complete list of new Victor Records will appear in our double-page advertisement
in the leading magazines for May, and attention will also be called to them in our adver-
This magazine and newspaper advertising reaches millions of people and benefits dealers
everywhere. It's to your advantage to have the complete list on the simultaneous opening day,
April 28, so that you can take care of every customer.
You know every Victor Record is a perfect record ; has the unequalled Victor tone quality.
And every Victor Record you sell means a pleased customer, and helps you build a steady, profit-
So make an effort to get all this desirable trade that's in your neighborhood.
So Easy
Yes, it is not only easy to learn a foreign
Gramophone Co., Ltd., was sold in quantities for
years without any objection. The same is a na-
tional song, and the "Bengalee" (a leading Cal-
cutta paper), writing about its proscription, said
as follows:
language by the I. C. S. system — the "It (meaning the circular of the Commissioner
easiest and most perfect way in the world of Police) prohibits the singing on the stage of
—but it is also easy to sell I. C. S. lan- even the famous song of Bankim, beginning
guage outfits. It is easy to sell them to
'Bandematram.' The notice will be strongly re-
people who are tired of their machines as sented by the whole community, and we must
an amusement device and will be glad to enter a most emphatic protest against it. 'Bande
turn them into a source of profit. It is
matram' has practically become the national song
easy to sell them to persons going abroad
of Bengal. To proscribe it is to commit an out-
and who otherwise desire to learn a
rage upon the public opinion. Not a word in this
language for the sake of the know-
song, which has already been translated into
ledge of it alone. It is easy to sell it
English, can be said to be seditious or improper.
to men and women who desire to qualify for positions as translators and foreign
It is a patriotic song, pure and simple. To pro-
correspondents. It is easy to sell it to foreigners, in order that they may
scribe it is to proscribe patriotism itself. We
learn to speak English. In fact there are a great many sound reasons why it is
appeal to the new lieutenant-governor to look into
easy to sell the
the matter himself, without depending upon po-
ICS. LANGUAG LSYSTEM lice reports, which often are as misleading as
inaccurate, and direct the withdrawal of the
What an honor this is for you, Mr. Dealer! What an incentive it should be for greater ac-
tivity in selling the Victor! What an opportunity to be of service to your town or city! And
what possibilities for business and money-making it holds out to you.
It pays well to sell the Victor, Mr. Dealer. It pays in prestige, in popularity, and in profit.
Atlantic City, N. J Sol. Bloom, Inc. Honolulu, T. H Bergstrom Music Co., Ltd. Philadelphia, Pa Sol Bloom, Inc.
Austin, Tex ...The Petmecky Co. Indianapolis, Ind Kipp-Link Phono. Co. Louis Buehn & Brother.
E. Ditson & Co.
Baltimore, Md Cohen & Hughes. C. Koehring & Bro. J.
C. J. Heppe & Son.
E. F. Droop & Sons Co.
H. R. Eisenbrandt Sons. Jacksonville, Fla McGraw Bros. & Vogt. Musical Echo Company.
Wm. McCallister & Son. Penn Phonograph Co., Inc.
Kansas City, Mo J.W. Jenkins Sons Music Co.
Western Talking Machine Co.
Bangor, Me M. H. Andrews. Schmelzer Arms Co. H. A. Weymann & Son, Inc.
Birmingham, Ala E. E. Forbes Piano Co.
Lincoln, Neb Ross P. Curtice Co. Pittsburg. Pa C. C. Mellor Co., Ltd.
Talking Machine Co.
Rock, Ark
Little O. K. Houck Piano Co. Standard Talking Machine Co.
Boston, Mass Oliver Ditson Co.
Portland, Me Cressey & Allen.
The Eastern Talking Machine Los Angeles, Cal Sherman, Clay & Co.
Portland Talking Machine Co
Co. Memphis, Tenn E. E. Forbes Piano Co.
M. & Sons Co.
Steinert
0. K. Houck Piano Co. Portland, Ore Sherman, Clay & Co.
Brooklyn, N. Y American Talking Machine Co. Richmond, Va The Cable Piano Co., Inc.
Milwaukee, Wis Lawrence McGreal.
Buffalo. N. Y W. D. Andrews. W. D. Moses & Co.
Neal. Clark & Neal Co. Minneapolis, Minn Minnesota Phonograph Co.
Burlington, Vt American Phonograph Co. Mobile, Ala Wm. H. Reynalds. Rochester, N. Y The Talking Machine Co.
Butte, Mont Orton Brothers. Montreal, Canada Berliner Gramophone Co., Ltd. Salt Lake City, Utah. . Carstensen & Ansos Co.
Canton. O The Klein & Heffelman Co. Nashville, Tenn O. K. Houck Piano Co. San Antonio, Tex Thos. Goggan & Bros.
Charlotte, N. C Stone & Barringer Co! Newark, N. J Price Phono. Co. San Francisco, Cal Sherman, Clay & Co.
Chicago, III Lyon & Healy. Newark, 0 The Ball-Fintze Co. Savannah, Ga
The Rudolph Wurlitzer Co. Phillips & Crew Co.
The Talking Machine Co. New Haven, Conn Henry Horton. Seattle, Wash Sherman, Clay & Co.
Cincinnati, O The Rudolph Wurlitzer Co. New Orleans, La Nat'l Auto. Fire Alarm Co. Sioux Falls, S. D Talking Machine Exchange.
Cleveland, O W. H. Buescher & Son. Philip Werlein. Ltd. Spokane, Wash Eiler's Piano House.
Collister & Sayle.
New Y Blackman Talking Machine Co. Sherman, Clay & Co.
The Eclipse Musical Co. York, N.
Columbus, 0 Perry B. Whitsit Co. Sol Bloom, Inc. St. Louis, Mo Koerber-Brenner Music Co.
Dallas. Tex Dallas Music Co. St. Louis Talking Machine Co.
C. Bruno & Son, Inc.
Dayton, O The Fetterly Piano Mfg. Co. 1. Davega, Jr., Inc. St. Paul, Minn W. J. Dyer & Bro.
Denver, Colo Hext Music Co. S. B. Davega Co.
Koehler & Hinrichs.
The Knight-Campbell Music
Co.
Chas. H. Ditson & Co. Syracuse, N. Y W. D. Andrews.
Dea Moines, Icwa Jones Piano Co. Jacot Music Box Co.
Harger & Blish, Inc. Landay Brothers, Inc. Toledo, O The Hayes Music Co.
Stanley & Pearsall. The Whitney & Currier Co.
Detroit, Mich '....Grinnell Bros.
Dubuque, Iowa Harger & Blish, Inc. Benj. Switky. Washington, D. C E. F. Droop & Sons Co.
Duluth, Minn French & Bassett. New York Talking Machine Co. John F. Ellis & Co.
P
1
:
Bernard C. Bowen.
will not be divided among so many individual NOW, there are some things in connection
concerns. with the talking machine business that
London, England, Office:
69 Basinghall St., E. C. W. Lionel Sturdy, Manager. Why? should not be lost sight of.
NEW YOR.K, APRIL 15. 1909. That is needless, and there is no real ground to safeguard the industry.
for entertaining the belief that the talking ma- They are carrying on aggressive advertising
CONDITIONS in the talking machine trade chine has seen its best days. campaigns and investing huge sums of money in
have not changed materially since the last It has not, and next fall, in our opinion, will lines of publicity which could be saved if they
appearance of this publication, and a survey of witness a trade revival in this industry which so desired.
the situation at present causes us to believe that will be unprecedented, and we repeat there will No, the talking machine men of the industry
while trade during the spring months will show be fewer men in the industry to divide the busi- have faith and confidence in it.
Some betterment, it will not reach an exuberant ness plums among. Their actions prove it.
condition before early fall. Now, just think it over, Mr. Talking Machine
We are moving steadily upward, but not as WHERE formerly a number of merchants Man of the weak heart and shaky nerves, and
rapidly as most of us would desire. shared in the trade in certain localities, just take a leaf from the leaders in the trade.
There is every indication of improved busi- it will now be taken care of by a much less num- Follow out their line of policy and see if you
ness just as soon as the tariff question is defi- ber. Then, too, it is pretty certain that the men can draw from it the belief that they have lost
nitely settled, and from present indications it who remain in the industry possess the right heart in the business.
would seem that this will be not long deferred. kind of energy to go ahead and will make the No; certainly not.
The general business of the country grows most of improved trade conditions. But
steadily despite the tariff uncertainty, and it They possess the great business essential — con- The stream cannot rise higher than the foun-
should be understood that in times past when- fidence in what they sell. tain, and the talking machine business cannot
ever there has been a disturbance of tariff condi- No man can succeed in business very long rise higher than the general trade conditions of
tions, business has been in a large degree un- unless he himself exhibits faith and confidence the country.
settled. in that which he offers for sale. It is ridiculous to suppose for one moment that
It is the belief, however, that when this sub- Months ago we visited a number of talking it could, but it is surely rising with the general
ject is finally disposed of, that the country must machine establishments and it seemed to us that tide of prosperity.
then soon reach the highest level of prosperity. too often the men in charge, in displaying in- Mark that.
The greatest of all industries is that of trans- struments, showed a lack of zeal and enthusiasm Take heart. Draw inspiration from good
portation, and the current earnings of the rail- —a sort of a take-it-or-leave-it plan which did sources.
ways show that they are again in sound condi- not impress the customers —and they did not Revitalize your business with the energy which
tion. succeed, of course, in making sales. will insure you success.
Some of these men have retired. They were Get your business house in order.
not of the right kind. They could not have suc- There are always matters consider in the
SOME of the great railroad magnates assert to
that there will be no reduction in wages, ceeded in any line of business, and so, in the conduct of your affairs which may have escaped
and the present ease of money assures to the end we will get down to a quality trade. And you.
railways a good market for securities wherewith so the weeding out process goes steadily on. Keep close to the subject.
to make extensions and improvements. The men who stick to the talking machine Watch the changes which mark the years.
This fact in connection with their increased business will be those who have confidence in its Remove that clot from your business brain,
earnings shows that they are in a position to future, and will do a quality business rather that the talking machine has seen its best days.
make this liberal expenditure for labor and sup- than a quantity trade. And as a matter of fact It has not.
plies, and upon which, more than any other one the progressive men of every business community Look at the demand to-day for the higher-
factor except good crops, the industrial and gen- are the ones who make the trade wheels revolve. priced machines, which is so large that the manu-
eral prosperity of the country depends. facturers have been unable to meet it with the
It is well known that in the great manufactur- better far that an industry be controlled promptness most desired by dealers and jobbers.
IT'S
ing districts where labor has been laid off there by ambitious, wide-awake, progressive men, The higher-priced machines were never in such
has been a general decrease in the sale of talk- less in number but large on determination, than demand as they are to-day.
ing machines and accessories, and it is due large- to have it made up of a lot of weaklings, some Just hustle.
THE TALKING MACHINE WORLD. 29
TAKING ADVANTAGE OF SUMM ER OPPORTUNITIES. found in the most exclusive clubs, in homes and
in hotels, where they are used, in lieu of bands
Sould
Dealers Prepared be Machines Place
Various Outdoor Pleasure
to —Valuein Resorts of
or orchestras to regale the patrons during the
Talker Should
the Impressed Upon Town
be — Should Put Energy Behind His
Officials Dealer meal hours.
"The talking machine is here to stay and is
Efforts and There Will be No Dull Seasons in the Talking Machine Trade.
destined to become more popular in the ratio of
The arrival of pleasanter weather and the near They expect trade to come their way without the improvements that are being made on the
approach of summer brings to mind that dealers seeking A
great deal of it does, but much
it. machine from time to time. I venture the
should now prepare for the inauguration of an more would be theirs if they realized the oppor- prophecy that the talking machines, both cylinder
active campaign for the use of the talking ma- tunities around them. and disc, will be improved to the extent that they
chine in public parks, amusement, camping-out This continual complaining about poor trade, will repeat with the same volume of tone the
resorts and country homes. while sometimes justified, is in the main a notes of the best singers and orchestras and
An old-fashioned idea prevails that the interest chronic condition, brought about through the bands. Ten or twenty years ago," added Mr.
in the talking machine ends with the winter, and dealers' own inability to analyze and meet the CaJacob, "we were almost afraid to ask $25 for
therefore should "sit down" and wait
dealers situation in their localities. —
a machine, but now well we do not hesitate to
until next fall for business activity. As a mat- They should carry advertising cards in their ask from $300 to $500 for regular styles of the
ter of fact the summer months should prove local papers. They should so arrange their better grade talking machines."
as successful the matter of sales with the
in windows and stores as to make them attractive. In speaking of the spelling of his name, Mr.
live dealer as those of the fall and winter. But They should better display the hangers and litera- CaJacob said that the name is Swiss-Roman in
results will not come automatically. A definite ture sent out by the various talking machine origin, and that his people are probably descend-
campaign must be outlined and prosecuted in the companies, and they should bring the talking ants of the people with whom the Caesars used to
thousands of small towns and cities with small machine to the attention of the editors of the wage war to the north of Rome and on the Alpine
parks where concerts are not given during Lhe local papers so that they may realize its im- border.
summer months. provement and progress, and thus keep it in the
What a rare opportunity for the dealer to call public mind. CHINESE BUYING TALKING MACHINES.
upon the village trustees, the town council, or This "sermon" on "summer opportunities" is
The Chinese of the Pacific Coast have a craze
authorities of the city, and emphasize the fact delivered early in the spring so as to impress
for talking machines. When
they were first in-
that the talking machine, as now developed, is talking machine dealers with the importance of
troduced the Chinese thought they were pos-
one of the great creations of the age; that to-day planning ahead and laying out their campaign in
sessed by devils, but some ingenious salesman
the greatest bands and orchestras and the great- good season, to the end that the coming summer
devised a scheme of procuring Chinese records.
est singers of world-wide fame can be heard will be a highly profitable one for them.
When these were heard, every Chinaman with
through this medium; that it is not only enter-
the price wanted a "talker," and now the streets
taining but distinctly educational.
CAJACOB OPTIMISTIC of the Oriental quarter are musical at all hours
How much better to hear the expensive and
Over the Future of the Talking Machine- of the day and night.
perfected talking machine than the incompetent
village band? And if there is no village band, Compares Past and Present.
Sibley G. Pease has taken charge of the talking
how pleasing these concerts would be of a sum-
C. CaJacob, of Wapakoneta, president of
A. machine department of the Holmes Music Co.,
mer evening in the public square or park.
the Ohio State Association of Talking Machine 113 South Spring street, Los Angeles, Cal., the
Of course, this cannot be brought about unless
Dealers, is most optimistic when speaking of the old stand of the Fitzgerald Music Shop, of which
the dealers start the ball rolling. It is necessary
future of the talking machine business. In Mr. Holmes has been part owner for the past five
to be aggressive and persistent in presenting
chatting recently he said: "You used to hear per- years. This firm, which succeeds Pease & Foot,
the claims of the talking machine to the consid-
sons say that the day of the talking machine is are handling a complete line of Victor talking
eration of those in authority. It will be found
numbered, and you could also hear them say machines and records.
in the end not only profitable for the dealer, but
that you could not hear a talking machine any-
for the community, for the music of the great
where except in a barroom or a construction Stinson Bros, department store, Evansville,
bands, orchestras or the singers of grand opera or
popular fame cannot be heard without being
camp or in the penny theaters. Now it may be Ind., are making a special run on graphophones.
her company sang "genuine folk-songs." She possesses does not lie in the individual intervals, (Special to The Talking Machine World.)
could only reply that they sang according to the and the melodies may apparently be altered by Sacramento, Cal., April 2, 1909.
best existing collections; but on her return to every performer: "The song is no fixed scheme Kirk, Geary & Co., Inc., wholesale druggists of
Russia she determined to make a thorough study in the singer's mind, but a composite memory of this city, have been appointed Columbia jobbers
of the originals, with the aid of a phonograph. many free renditions, as a folk-tale in the mind controlling the sixteen counties tributary to Sac-
She soon discovered that the collections she had of the narrator, minute exactness alternating ramento and the entire State of Nevada, except-
followed were frequently misleading, the songs with wide latitude in the recital." Of particular ing the counties of Elko, White Pine, Eureka and
having been noted down by ear, a process par- interest is what Mr. Gilman has to say about Lincoln, all of which was formerly operated by
ticularly untrustworthy in the case of the Rus- "mutation" in this music; that is, a partial the San Francisco store.
sian songs that are sung in two,- three, or four change in the pitch of repeated phrases. While Kirk, Geary & Co. are one of the substantial
parts. She compares the recording of a song by having points of resemblance to both discord and wholesale concerns of the State of California,
phonograph to the kinematographic process, and modulation, mutation is a different means of having a capital stock of $500,000, and do a large
asserts that the twenty-three songs printed in musical effect from those upon which our music business along the entire coast. They have a
her volume are the first record of Russian peasant is largely based. There are several kinds of large force of traveling salesmen covering the
tunes made in this manner. In transcribing them mutation used by the Zuni tribes, and with their territory who will represent them most thor-
from phonograph to piano some of the exactness aid the Indian singer can produce changes of oughly and they are starting off with a prospect
of the phonograph had to be sacrificed because mood comparable to those we attain by passing of doing a very large business in Columbia prod-
the piano has only the "tempered" intervals; but from the gay major to the sad minor mode. One ucts.
in other respects, apart from tone color, these of the tunes recorded in this volume makes up
part songs are as sung by the people at times, — "a dialogue of moods like Tennyson's 'Two The Academy of Sciences at Vienna has decided
for the singers incessantly vary them 'in accent Voices.' " Here is a new thought for our white upon the creation of phonographic archives,
and other details in accordance with the district, composers of red music, says Mr. Finek. But which will be divided into three parts, and which
village, street, and the inspiration of the momsnt; they had better make haste, or Debussy will hear will probably be the most remarkable library on
for these performances are largely improvisa- of this and get ahead of them by writing an record. The first section will be devoted to ex-
tions. There are also chapters on the singers of aboriginal American opera. It is just in his amples of European languages and dialects of the
these songs and on the tonality and musical line. different peoples spoken at the beginning of the
scales. The second half of the volume, contain- twentieth century. The second will contain ex-
ing the musical illustrations, is printed in the There is more individual benefit in applying amples of music and song of the same period,
Russian language; but, fortunately, the Russians the Golden Rule than in having it applied to you. while the third section will be reserved for the
use the same musical notation that we do. A point worth considering. records of contemporary orators.
B NO SCRATCH
FIBRE NEEDLES
FOR DISC RECORDS
NO RASP NO BLAST
H
Records may be played indefinitely without showing signs of wear
The wholesalers are well satisfied. Several or- ing as much attention as ever to talking ma- and take your money. He helps you to sell
ders of considerable importance have been taken chines, which will continue to be their main line. them, so that you can buy more. If you handle
during the last few weeks, new connections have While the street in front of the store has been advertised goods, your first cost is no more
been formed outside of the city, and deliveries of torn up most of the month, the business has not for the same quality, your selling expense is
goods are larger than they have been for several been interefered with to any great extent. They less and your net profit larger.
months, while new orders continue to come in are pushing the Zonophone with great success, "Advertised goods are better for your cus-
from all parts of the state. The traveling men and are rapidly selling off their old stock of 10- tomer to buy of you because the manufacturer
are able to cover the territory without difficulty, inch Zonophone records. Mr. Bacigalupi reports a stakes his reputation and chances for future
and with fair weather most of the time for the steady improvement in his wholesale department. sales on the superiority of his goods over non-
last six weeks dealers in the smaller towns re- advertised makes retailing at the same price.
port a lively demand for all classes of goods.
Clark Wise & Co. are now moving into their
WHY ADVER TISED GOODS PAY. For advertising to he successful it must be
backed up with goods of quality."
new building on Grant avenue, near Sutter street, An Interesting Discussion Between Advertising
and will be ready for business there before the and Non-advertising Merchants Advertised— EDISON GETS ADELSKIOLD PRIZE.
end of the week. The new talking machine de- —
Goods do Not Cost More The Reason Why.
A despatch from Stockholm, dated April 1, says:
partment, occupying the entire second floor, has
The question of advertising and non-advertis- "The Royal Academy has presented Thomas A.
been fitted up in accordance with the latest ideas,
ing was the subject of a discussion recently be- Edison with the Adelskiold Gold Medal for his
and will be a decidedly high-class establishment.
tween two manufacturers of some importance. inventions in connection with the phonograph and
The stock will be materially increased, and par- The non-advertising house made this statement the incandescent light. This medal is conferred
ticular attention will be paid to high-class goods.
in substance: only once in ten years. It was handed yesterday
Benj. Curtaz & Son are now beginning to fit
"Our goods are better for the dealer to buy to United States Minister Graves for transmission
up their talking machine department, but are not
becausewe charge him less than the manufac- to Mr. Edison."
likely to start business in the new location be-
fore the end of April.
The Columbia Phonograph Co., which has here-
tofore covered their California territory directly
through their own extensive selling organization,
are now giving over certain portions of the field
to jobbing distributors, who will have entire
HERE'S A BIG SELLER FOR YOl
charge of the business in the sections they cover.
The first important development in this line was
the announcement about two weeks ago of the ap-
AND WE'LL HELP YOU SELL IT
pointment of Kirk, Geary & Co., of Sacramento, There are hundreds of talking machine owners in
as distributors in northern California. Now your town that can't pay $10 to $25 for a cabinet, but
comes the announcement of a similar deal in the they will be glad to buy a
EDISON
Phonographs and Records
Enlarge Your Field
for Edison Amberol Records
Your new, long playing Records
field for these
should be limited only by the number of Edison
Phonographs in existence in your territory.
Every Edison Phonograph (except the
style of
Gem) can be equipped with the necessary attachments
to play them.
Every instrument so equipped means a new
Amberol Record buyer and an Amberol Record buyer
is the most profitable Record buyer there is.
EDISON
Phonographs and Records
These Jobbers
handle Edison Phonographs and Records.
Order of the one nearest you.
Portland, Mc.—Vi. H. Ross & Son.
Portland, Ore. — Graves Music Co.
Albany, N. Y —
Finch & Hahn. Indianapolis — Indiana Phono. Co., Kipp-Link Phono- Providence, R. I. — J. A. Foster Co., Household Fur-
Allentown, Pa. —
G. C. Aschbach.
graph Co. niture Co., J. Samuels & Bro.
Astoria, N. Y.
Atlanta, Ga. —
—
John Rose.
Atlanta Phono. Co., Phillips & Crew Co.
K
Kansas City — J. W. Jenkins' Sons Music Co., Schmel-
Quebec — C. Robitaille.
B zer Arms Co.
—
Kingston, N. Y. Forsyth & Davis.
Quiney, III. — Quincy Phono. Co.
—
Baltimore E. F. Droop & Sons Co. —
—
Bangor, Me. S. L. Crosby Co.
Knoxville Knoxville Typewriter and Phono. Co.
R
—
Birmingham, Ala. The Talking Machine Co. Richmond — C. B. Haynes & Co.
Boise, Idaho— Eiler's Piano House. Rochester — Mackie Piano O. & M. Talking Ma-
Bost on— Boston Cycle & Sundry Co., Eastern Talk. Lincoln, Nebr. — Ross P. Curtice Co., H. E. Sidles
chine Co.
Co.,
Popular —
Big Talker Business at Houghton
tive,
could fill, sol hereafter he will see that the
been done on the March lists, and the report of
the salesmen is that business is improving every
—
& Dutton's Oliver Ditson Co. Report Good newspapers are supplied with correct news about There seems
Victor Trade —
Other Interesting Trade News.
the doings in the store. It is very probable that
day.
demand for band music.
to have developed here a big
(Special to The Talking Machine World.) the Eastern Talking Machine Co. men will or- At the Boston Cycle & Supply Co. the Edison
Boston, Mass., April 10, 1909. ganize a ball nine again this summer, and ar- line is being handled with more promptness than
Warm, sunimerish weather has driven the range games with nines from the other stores. ever before. The new system of trays for store
canoeists and out-door enthusiasts who own The new Columbia Phonograph Co.
store of the use is also in demand.
talking machines to the stores, and as a result has proven worth the past two weeks, for
its The Iver Johnson Co. have been making a
the retail business has taken on quite a little the volume of business there has been much special window display of cabinets for records,
spurt, with Saturdays as a sort of "Rush Day." greater than it ever was at the old store. Now which has attracted quite a lot of attention. This
The presence of the Hammerstein's grand opera that the warm weather has come and the doors firm is fortunate in being situated on a corner
company has also acted as an impetus on the can be left open, the store and sidewalk are where everybody has to wait for their late-at-
high-priced records, which, by the way, continue usually pretty well crowded by listeners. Man- night or early-in-the-morning cars, so that their
to make a decided proportion to the
gain in ager Erisman is out for a record in the amount of windows get a much larger crowd than most
total volume of Jobbers in Boston
business. business he can pull into the store. Since coming stores. If the windows were kept lighted an hour
report that the demand for high priced goods from the West he has fallen in love with the city or so later than they are now it would mean con-
has grown unusually strong in the little outlying of Boston. siderable more business to the company, it is
districts. The Constantino records on the Edison, The B. & H. Fibre needles seem to be "The generally believed.
the Melba and Calve on the Victor, and Thing" at the local stores, and all along the Row The Indestructible records seem
to have favor
Zenatello on the Fonotipia seem to be the favor- come reports of sales of these to customers who at the Pike store this month, as they are being
ites at this time. Tetrazzini has made thou- had always been complaining of their other advertised quite extensively. Mr. Pike was one
sands of friends in Boston. needles. The verdict returned on the next visit of the first to introduce these in Boston.
The changes made in the Victor line seem to to the store is that they are perfectly satisfactory, The Hallet & Davis Co. are getting in then-
please the dealers here, and the exchange and give a much better tone. The difference is stock of Victor machines and records, and will
proposition has met a good response. About the especially noticeable on the grand opera records have them on display in their enlarged retail
only complaint heard anywhere is as to the im- where a Fibre needle seems to bring out the wareroom very shortly.
possibility of getting enough double disc records softness and purity of the singers' voices.
to supply the demand. The new Amberol record They are talking at Houghton & Dutton's of TO DROP 300 DOMESTIC RECORDS.
is making itself felt in the Boston market in an enlarging the talking machine department again,
ususually strong way. because of the amount of business being done and National Phonograph Co. Announce That This
Not to be outdone by the Columbia people who the necessity for more room. The Edison line Will Occur on Aug. 1 —
Why Dealers Should
recently moved into a fine new
where every-
store here is being boomed, and there is a great call Get Rid of This Stock.
thing is looking very spick and span, Manager here for what are known as the "popular" records,
Taft, of the Eastern Talking Machine Co., who such as Lauder, etc. The March list is proving a The National Phonograph Co. announce that
had his fingers crossed all the time, has just big seller. they intend dropping from their record catalog
had a very fine new floor laid in his retail ware- At the Oliver Ditson Co. the double disc
to be issued on August 1 three hundred do-
room, which is a big improvement and lifts the victors have the month, there being
call this
mestic records of which a list is given in the
store up into practically the class of "everything twice as many of these sold as of anything else.
latest number of the Edison Phonograph
new and bright." 'He has also fitted up a fine The New Victor II and III is especially adapted Monthly. In this connection they state: "As
ladies' reception and concert room on the second to the high class trade which this company caters
may be seen the list is made up almost entirely
floor, putting expensive rugs on the floor, and to, and Manager Winkelman says that he cannot
of desirable and good selling selections. They
furnishing it in mahogany, so that milady hasn't are records we would not think of dropping if
get enough of them from the factory to supply
a finer place in town to go to. On the street floor, his customers, some of whom have waited several
we based such action upon their sales. They are
selling in the aggregate nearly 400,000 records
too, Mr. Taft has moved the salesmen's desks weeks for their machines. Mr. Winkelmann is
much a year, and in dropping them we deprive the
across the floor, and this leaves a better tilling orders for quite a number of the big
trade and ourselves of that much business. We
opportunity for displaying stock. One of the summer estates along the . North Shore this
are dropping them solely because the trade has
things that shows the spirit of progressiveness spring.
that characterizes this store is the recent forma- No firm in the city recognizes the value of the
demanded that the total records in our cata-
log be materially reduced.
"It has been urged that we ought to keep the
total as near 1,500 as possible. Dropping 300
will still not reduce the total to 1,500, but it is
expected eventually to keep the catalogue at ap-
proximately that number. If we continue to
Wisconsin or Northern Michigan issue 20 Standard and 20 AmberoL selections to
and including August and drop 300 on August
1, our catalog will then contain 1,469 Stand-
ard selections and 194 Amberol. This is but
Talking Machine Dealers! little in excess of the desired 1,500 and later
cut-outs will reduce the list.
and besides save you time and freight. they ought to dispose of them so that there will
be no necessity of returning any to the factory
in exchange for other selections."
Complete line of EDISON and VICTOR
Machines, Records and Supplies. RECEIVER AGREES TO A DECREE.
March 30 Judge Lacombe, United States Circuit
Send me your new monthly record orders Court, New York City, filed a decree against the
for May and June and try my service. Talkophone Co., defunct, Toledo, O., for infringe-
ments of the Jones process patent for the dupli-
cation of disc records. Several years ago the
American Graphophone Co., the owners of the
Sales for March Show Slight Falling Off Sea- — duction of prices all along the line. The stand- Gramophone dealers have received notice that
son Practically Over —
Trade Not Alarmed ard price for a double-sided 10-inch record now the company will send records on approval from
Over Increased French Duty American — seems to be recognized as 2s. 6d., which leaves April 1 to Sept. 30. Full particulars should be
Copyright Law Arouses Interest Reduction— little margin of profit to anybody, since there are applied for.
Publicity —Censoring Records in Russia operation among makers to control a price suffi- I venture to think they will be more acceptable
ord Prices —New Material for Diaphragms In a charming little booklet just issued atten-
tion is drawn to three further records by the
tion, were not so suitable for this market.
that as it may, there can be not the slightest
Be
Fibre Needles Populai "Ebonite" Five-
—
Minute Records Russell Co. Win Case great prima donna, Mme. Melba, who sincerely doubt of the success of these first British issues,
German Firm Increase Capital— H. Lange appreciates the power of the gramophone, which which in the majority of cases are exceptionally
Successors a Limited Company New Com-— so faithfully carries her sweet voice to the thou- well recorded, and are as follows: "Interrup-
panies Registered —
New Beka Meister Rec- sands of admirers throughout the world. The tions," a good comic by Tom Woottwell; "The
Bold Militiaman," sung by Arthur Osmond, who
—
ords Premier Mfg. Co. Demonstating Rec- three new records are, Salce (Willow Song),
—
ords Other News. "Otello," Verdi; Ave Maria, "Otello," Verdi, and
"O Lovely Night" (Landon Ronald). Another
also gives us "Nobody's Satisfied," which is all
the rage just now at the music halls; "You All
(Sp. The Talking Machine World.
to I beautiful singer, Maria Galvany, the new so- Want Something to Cuddle" (Harry Fay), which
London, E. C, April 6, 1909. prano, who recently had the honor of singing speaks for itself. Ernest Pike and Peter Dawson
A careful canvass in all sections of the talking before Her Majesty the Queen, has made seven harmonize with good effect in singing two duets,
machine trade discloses a not too happy state of gramophone records, all very well recorded. A "Come Back to Erin" and "The Old Rustic Bridge
affairs, for sales this month have been rather complete catalog of gramophone records for April, by the Mill." Two favorite titles are "Always"
below the level for the time of year. The season May and June has just been published. It is of and "The Death of Nelson," which Ernest Pike
may now be said definitely to be over, and while handy and practical use to the dealer, since it sympathetically renders; while the famous Peter
retailers very wisely devote their attention to entirely obviates confusion and delay by its al- Dawson is equally good in "The Trumpeter" and
selling cycles, etc., the talking machine side of phabetical and numerical arrangement. The "The Volunteer Organist." It is obviously rather
the business should not be altogether neglected, monthly list of records for April contains among difficult to record a female voice on such a fine
since there is always a certain amount of encour- other good things the following: "Faust," selec- thread as 200 to the inch, but in that beautiful
agement for those who have the good sense to tion (band of H. M. Coldstream Guards), which song, "Tosti's Good-bye," Carrie Lanceley makes
keep their customers regularly posted with the also very faithfully renders "Egyptian, Baby- a really satisfactory record. "The One Word,
current record issues. It doesn't require a large lonian and Gallic Dances, No. 1" (Herodiade). Mother!" a touching piece, is feelingly sung by
outlay in postage, and the literature is supplied The Black Diamonds Band gives us "The Dashing William Mclvor. Under instrumental we have
free by the manufacturers. The exercise of this Little Duke," selections 1 and 2; "The Lost three splendid selections, "Our Troops," "Crown
policy, and if possible in conjunction with a Chord" and "King of Cadonia"; "Meistersinger," Diamonds Overture," and "The Bells of St. Malo,"
small standing advertisement in the local paper, overture (Wagner), La Scala Symphony Orches- by the National Military Band; and the last is an
would undoubtedly prove profitable to most deal- tra; under concert music John Harrison and excellent concertina solo, "Nautical Airs," by
ers. Why not try it? Evan Williams figure, while Plunket Greene ren- Alexander Prince.
Questions have arisen in one or two quarters ders "Off to Philadelphia" with fine feeling; a Catch-Phrases
as to the effect of the proposed increase of the grand record is that of the closing scene from It isindeed very interesting and instructive to
French duty charges. There has been no bill yet "Gotterdammerung" (Wagner), by Mrs. M. Saltz- observe the many and varied ways in which
actually passed by the French Chamber, and if mann-Stevens; while the world-famous song. manufacturers endeavor to bring home the merits
the increase is eventually authorized it will affect "Home, Sweet Home," is sympathetically ren- of their goods to the advertisement reader. In
the importation of talking machine goods very dered by Mme. Jones-Hudson. That universal the publicity put out by talking machine record
little to be seriously alarmed about. favorite, Bransby Williams, is real clever in his manufacturers the one dominant and common
The announcement in last month's Talking Ma- recitation of "Devil-May-Care," which is one of policy lies in the adoption of a suitable catch-
chine World of the new American copyright act, his best examples of dramatic execution. And phrase or sentence by which the reader will at
which provides that a royalty of 2 cents per disc last, but not least, an excellent banjo
there is once recognize the particular goods advertised.
be paid to the composer, has aroused deep and selection by Oily Oakley entitled "Uncle John- The value of such is in its power to produce a
widespread interest in this country. It is summed son." Other records issued this month are a train of thought or association of ideas, and that
up as an iniquitous measure which is only an- series of titles for the use of Territorials, to en- it does so may be seen from the following speci-
other manifestation that the law is "a hass!" able them to learn quickly the various calls, mens picked at random from the publicity mat-
The one and only consolation is the "no monop- words of command, etc. ter before me: "His Master's Voice," Gramo-
oly" clause, for which small mercy our thanks go The Library oak bijou grand is a new machine phone; "For Real Music," Beka; "The People's
to the powers that be. No similar law has yet which the Gramophone Co. have just marketed. Favorite," Favorite; "The Record that's half an
been laid down in England, and if at all, we are It is a beautiful instrument containing triple- inch longer," Sterling; "For Titles," Tilley;
not likely to be troubled until next year. spring motor, and standing 46 inches in height. "For Stock," Stockalls; "Every Record a Picked
Favorite Records
IMPORTANT NOTICE!!!
These SPLENDID RECORDS
Reduced in F»rice:
to be
lO-inch Double Sided Favorite Records - 2/(5.
12 -inchDouble Sided Royal Favorite Records 4/—
(Exceptional Value.)
Write at once for Special Terms.
MEW ARTISTES — N E W TITLES — SPLENDID BANDS
MONTHLY SUPPLEMENTARY LISTS
THE INTERNATIONAL FAVORITE RECORD CO., Ltd. (of Great Britain)
45 CITY ROAD, LONDON, E. C. 213 DEANSGATE, MANCHESTER
-i
—
THEcannot,
new
to
here and you
season is
own
advantage, do
your
better than to apply to us for our
new colored illustrated catalogue of our
celebrated KlingSOV Talking Machines
ard Sundries. We challenge any machine
on the market concerning working, tone-
quality, finish, etc. We do not claim
cheapness, as you are well aware that a 3 THE "SULLIVAN"
No. Oak Cabinet, with Silk
good machine cannot be cheap, but we Solid
90.
Curtains
H. Lange's Successors,
ESTABLISHED 1854
THE "BIJOU"
21 Little Portland Street, Oxford Circus, LONDON, W., ENG. Mahogany, Walnut or Oak Cabinet
THE TALKING MACHINE WORLD. 37
first list of "Ebonite" 200-thread records will Strange Things Will Happen. capital of £20,000. The general manager is
have been issued. The latest issues of clarion A remarkable instance of a debtor's honesty Mr. Karl Maurice. New premises in City Road
standard records are as follows: "It's Easy to of purpose comes from Nottingham. A man was have been secured, and the company will be
Pick Up the Chorus" and "Welcoming Him In" made bankrupt as far back as 1887. Little by installed therein very shortly.
(H. Rule); "Sweetheart Days" (S. Kirkby); little he has saved up until just recently with Beka Meister 12-Inch Records.
"Shadowland" (Harry Fay); "I Like Your Old sufficient in hand he was able to pay his cred- Three more of the famous Beka meister
French Bonnet," and "Anywhere Will Do," both itors in full with the addition of 4 per cent, in- twelve-inch, D. S. records have just been issued,
by Harry Blarkmore; a good song by Frank Mil- terest. Such conscientiousness is worthy of the and they are the following: Overture from
ler, "Sweet Western Bell"; "Good-Bye Ebenezer" fullest credit, and I trust it may point a moral "Rienzi"; Fantasie from "Flying Dutchman"
(Miss Cassey Walmer). There are some well to all and sundry —
particularly in this trade, (Wagner) played by the Beka Symphony Or-
recorded band pieces by the Premier Military where of late there seems a tendency to slide chestra, which is composed of the chief mem-
Band, "British Patrol," and "Waldmere March"; monetary obligations in the vain hope of re- bers of Mr. Henry J. Wood's celebrated Queen's
"The Elephant and the Gnat," Premier Bijou gaining lost ground to other persons detriment Hall Orchestra; the London String Quartet
Orchestra, and "Reels and Strathspeys," by the at the end. gives Haydn's "Adagio from Emperor Quartet,"
Premier Concert Orchestra. The whole twelve Company News. and Schubert's Quartet in D
"Andante from
are good numbers and will no doubt sell well. International Talking Machine M.
Co., b. H. Minor," while Signor Alleno (baritone) renders
Walter Gibbons Acquires Premises. L. (Berlin) particulars filed 10th March. Cap- with truly sympathetic feeling Valentine's song
Walter Gibbons, who controls a number of ital, 400,000 marks. Registered in Germany on from "Faust" (Gounod) and Ella Giammai
music halls in London, has acquired the the 3d of August, 1903. British address, 30 M'amo from "Don Carlo" (Verdi). All these
premises of the Edison Bell Co. in Charing Cross City Road, where G. Frampton is authorized to records are remarkably pure in tone and well
Road. accept service. recorded.
Seymour vs. F. M. Russell & Co. Winslow & Co., Registered March 4th
Ltd. New Tension Attachment.
This was a keenly contested case which occu- with a capital of £1,000 to take over the busi- The very ingenious and practical tension at-
ROYAL APPRECIATION
BY APPOINTMENT
To H. M. the QUEEN
To H. H. KHEDIVE
the
21 CITY ROAD, LONDON To H. M. the SHAH
15 Rue Bleue, PARIS OF PERSIA
OF EGYPT
36 Ritterstrasse, BERLIN
56 Balmes, BARCELONA
139 Belleaghatta Road, CALCUTTA
38 THE TALKING MACHINE WORLD.
FROM OUR LONDON HEADQUARTERS— (Continued.)
,988; sale of business to Mr. Hunting, £800,
and £90 from Mr. D. Rees for the Linquaphone
CYLINDER RECORDS PHONO. CUT DISCS sued on or about the same time. Application
to the court will be made to appoint Mr. B.
WHOLESALE, RETAIL and EXPORT TRADER der winding-up order, dated January 26, 1909, was booklet to the Sole Maker.
On Cash Lines at Close Market Prices held March 31 at 33 Carey street before the
official receiver, who said that the statement
Should you desire to buy English or
Continental goods, write me at once.
Prompt attention given to all inquiries,
of affairs which should have been received
January was not lodged until March
precludes him from giving complete informa-
30. This
in
GEO. Successor to
EVANS
CHAS. STROH
and orders shipped at shortest notice. 94 Albany Street, Regents Park, London, Eng.
tion on this occasion. But the position of the
DEALERS who desire to keep in touch company on May 4, 1908 (date of the voluntary
with this side please state requirements.
liquidation) showed that there were seventy-
For the past 3 years we have sent goods all nine unsecured creditors, with claims amounting
over the world and in each case continuous re- to £3,847, while the claims amounted
peat orders have been the result.
pared to STUDY YOUR INTERESTS
We
if
are pre-
you favor
to
£4,329 13s. 4d; fully secured creditors, (loans or
debentures) £2,515; preferential creditors for —
MEL0GRAPH DISC
us with your inquiries and orders. rates and taxes, £574. At that time the es-
OUR SPECIALTIES ARE timated assets to meet the claims of unsecured RECORDS CO., Ltd.
MACHINES, MOTORS, GEAR and GEAR WHEELS creditors amounted to £4,595. But the present
NEEDLES, ALBUMS, REPRO and SOUND BOX -SPARES position to-day, according to the statements made, 22 SIR THOMAS ST., LIVERPOOL
resolved itself into the fact that after allowing
FAVORITE, BEKA and ZONO RECORDS, Etc. The finest double-sided 10-inch Disc
for all official expenses of liquidation there re-
Lists and all particulars free on demand.
mained in round figures the sum of between Records on the market, 2/6 each.
"ROBINSON'S," The Talkeries £1,000 to £1,500 available for the unsecured Compare them with any other make at any price.
213 Deansgate, Manchester, Eng. creditors. The following are particulars of as- Write for Z,ists and Samples.
sets realized: Sale of records to Mr. Holmes,
THE TALKING MACHINE WORLD. 39
—
display of machines something like 150 models, automatic model, selling at a moderate price. chanical means of the strains of a violin. The
ranging in price from 10s. to £100 caused a — A large number of hornless machines were ex- best solution has been found by the Ludwig
deal of interest. hibited and seem to.be gaining in popular favor, Hupfeld Co., who have constructed a reproduction
A very fine range of machines was also ex- though numerous improved styles of horns at- piano with accompanying violin solo. For this
hibited by Fritz Puppell, who appeared to be tracted considerable attention. purpose a revolving interminable horse-hair bow
doing a thriving business. One of the novelties of the show was a is used in connection with a violin with extended
Several lines were shown by Herman Thorems. talking doll, by the Intern. Sprech-
exhibited neck. The different notes are attained by fingers
One or two Swiss firms had displays, but their puppen Gesellschaft, m.b.H. of Newstadt, b., which are controlled pneumatically and which
machines, in appearance at any rate, were some- Coburg. The doll speaks and sings to perfection press on the strings on the neck of the violin at
what inferior to the German standard. and seems assured of a successful future. certain intervals, thus shortening the strings as
Pathe Freres had on show their new 20-inch The Magazin-Sprechautomat No. 1 is an im- required.
record, which gave very fine results and was the proved form of automatic talking machine carry-
recipient of much praise. ing eight double-sided disc records, it being pos- Wilber Gibbs, Bellingham, Wash., jeweler, re-
Another exhibit very much admired was that of sible to reproduce any desired selection. The ports talking machine business in the Edison
the Symphonion Co. machine was made by the Polyphon-Music-Werke. line has improved every day.
no one can learn all the essential points of for a scientist is that academic or classic learn- the last few weeks and I predict that within
science, and four years of active and experi- ing is old and does not keep progress with the a short time not one of the 5,000 licensed the-
mental work will be of much greater value than times. does not teach a man to think prac-
It
atres in the United States will be able to pro-
an equal amount of time spent in obtaining a tically. Science is deeper than Latin or Greek. cure films that are not moral, educational or
college education. It is easy for a lawyer to get along with small cleanly amusing."
after, and thus the scientific field is one that is it. As for the literary or professional man, al- Alden Bidinger & Co., Waukegan, 111., have
constantly expanding and broadening out into though this not the time for the former, he
is
on the building next door
taken a five years' lease
new fields. should follow a classical course such as is offered
to their present quarters and have arranged for
"Unlimited opportunities are offered in the at Yale, Harvard, Princeton or some of the other
a double wareroom, in which separate rooms will
good practical scientists, and
scientific field for colleges."
be provided for Edison phonographs and Victor
the higher positions are awaiting the skilled
talking machines.
men. For all the $3,000 or $4,000 positions there GRAMOPHONE FOR SUNDAY-SCHOOLS.
are many capable candidates, but when it comes L. T. Grubb, Dayton, O., has sold his stock
to the $10,000, $15,000 or $20,000 positions it is Sunday-schools and churches are rapidly rec- cf talking machines and supplies to Crawford
very hard to find the right man. Accordingly at ognizing not only the entertaining, but educa- Jobes, who will continue the business.
CONDOR
is the
and a score of others, but the men who go to the past two years, and from now on will con-
make up the orchestra have largely remained un- duct a jobbing and retail house in this city,
known except through their work. maintaining at the same time a branch house in
This is hardiy fair in view of the pleasure Galveston in the same line of business.
given by the instrumental records produced by
the Victor Co. It is difficult enough to make the Since selling out his talking machine business
record of a soloist, but the perfected record of
the orchestra means that every musician in the
to P. A. Powers, of Buffalo,and Rochester, N. Y.,
and New York city, Alfred Weiss, of the latt r
Each Point
band must be above criticism. As the record is place, hasgone into the motion picture film busi-
virtually a photograph of the playing, so will all ness. is owner of a film exchange and also
He
errors and mistakes appear; hence each player
must be an artist to insure the perfect ensemble.
operates a theatre, and his profits are so allur-
ing that Mr. Weisj says he can hardly realize
Warranted
It is with much pleasure, therefore, that we pre- the way they roll up; in other words, it is "easy
sent herewith a picture of the famous Victor money." Mr. Weiss, speaking of the official cen-
Orchestra, whose clever playing has delighted soring of films said it was the best thing that
millions and added so much to the prestige of could happen to the business, making it cleaner
the Victor records. and more wholesome, and eliminating the dis-
men his
therefore
The photograph herewith shows the following reputable features which the best in
artists: Top row, from left to right, J. Truncillo, line always deprecated.
T. Levy, A. Levy, A. Trepte, J. Fuhs, F. Schrader,
W. Pryor, H. Conrad. Bottom row, from left to Tom ("I. W.") Murray, of the Wooden Phono- Best Reproduction
right, Lyons, H. Rattay, Walter B. Rogers,
D. graph Horn Co., Syracuse, N. Y.. favored New
conductor; B. Kenecke, L. Christie. York with a visit a fortnight ago. He was No Ruin of Record
warmly greeted and cordially welcomed by the
The Plick-Hynds Co. are a new firm of music
jobbers. Of course lie visited Wall street, and
dealers in Nashville, Tenn. They will handle
disposed of a batch of his high priced stocks at
machines and other musical
pianos, talking
struments.
in-
an advance of a dozen or more points. Then
they jumped fifteen more points, and Tom sadly
AGENTS WANTED
J. A. Clore has opened a hospital for talking remarked regarding the disposal of another lot,
machines at 1116 Walnut street, Milwaukee, Wis. "I won't, I won't."
Sole Manufacturer
a year we shall see a number of innovations in Each Section of the Island Should be Exploited The Bruce & Brown Co., of Seattle, Wash., re-
the trade unheard of heretofore." by American Manufacturers Desirous of port that business for the month of March
Securing Trade in That Country. showed an increase of 35 per cent, over the
The Edmund Treavor L. Williams, who was ap- month of February, and the present outlook is
pointed last month by the president of the Board Vice-Consul H. M. Wolcott, of Santiago de that the month of April will show an increase
of Trade, London, Eng., as one of a committee Cuba, writes as follows concerning the necessity of at least 40 per cent, above the month of March.
to examine the International Copyright Conven- of canvassing the trade of the island by dis- They are doing strictly a wholesale business,
tion signed in Berlin, Germany, November 13, is tricts instead of confining all efforts therefor to sell only to dealers, and are able to fill orders
president of theGramophone & Typewriters, Havana: absolutely complete the day they are received.
Ltd., of Great Britain. The convention differs "A writer in the January number of an Amer-
with the British act, and the committee are to can trade publication makes the following state-
consider whether the existing law should be ment: 'Commercially speaking, Havana is the
amended in accordance therewith. As Mr. Will- last and only word in connection with business
iams was placed on the committee to represent in Cuba.'
talking machine interests, his knowledge of the "While it is not thought that the foregoing
trade and its position on copyright matters as statement represents the general opinion of Amer-
connected with the production of records will ican exporters, it is believed that they give
be of great value. No better informed man could too little attention to the trade of this section
have been selected for this complicated and of Cuba. Of course, many times it is not pos-
delicate task. sible for salesmen who visit Havana to make
the trip across the island, but they should not
Charles A. Parsons, the famous English in- be deterred in so doing by the erroneous belief
ventor of the Auxetophone and also of the tur- that the trade of the provincial cities is not
bine marine engine, now being generally adopted worthy of their attention, nor less secure in the
on war vessels and the ocean steamship lines, thought that they have accomplished their mis-
arrived in New York, Friday last, from London, sion in Cuba when they have visited Havana and
aboard the "Mauretania," the great Cunarder. established general agencies there. Salesmen
This is the first time Mr. Parsons has been here representing European firms come to this city
in twenty-four years, coming to' visit friends and and spend a week or more in studying trade con-
expecting to stay ten days only. He regards ditions, thoroughly informing themselves as to
demands and establishing trade connec-
the Auxetophone as one of his minor achieve- local
tions.
Our beautiful New Idea '4
ments, though it is cutting something of a figure Disc Record Album is prov-
in the talking machine trade on both sides of "While it is true that a considerable part of
the trade of Cuba is controlled by Havana firms, ing just what every disc talk-
the Atlantic.
ing machine owner wants.
appears like an easy task to stand before a
It
horn in a laboratory and have one's "voice repro-
it
it
to
is
is
not, by any means, true of all lines, and
believed that
American manufacturers by reason
much valuable trade is lost
of the fact
4 Have you seen it? Have
your customers seen it ? They
that when Havana
is canvassed by their sales-
will all want it " BAD " when
duced. But, strange as it is, until the speaker
or singer becomes accustomed to the work, nine
times out of ten a species of stage fright en-
men they consider that a trip over the rest of
the island is not worth their while. According
to statistics obtained from the local custom-
they do.
A powerfully reinforced,
4
sues, the voice gradually sinks to a whisper, then
cloth bound book with out-
ceases altogether and the novice finds he cannot
utter a sound or control his vocal cords in any
manner whatsoever. A veteran "lab." man, in
house, there was imported into this port during
1907 over $1,600,000 worth of textiles alone, of
which only about 7 per cent, came from the
4 side index.
Record Envelopes, or pock-
It contains 12
a Farrar.
—
Caruso Album a Schumann-
Nothing like the
4
life is as tangible as electricity, and can be util- New Idea Album for Red Seal collec-
to every man whom he aimed to become in- tions
ized as electricity is at present," said William !
—
Columbia Fhonograph Co.'s Store Destroyed by Fire Secure Retail Quarters at Once and Are
Again Equipped to Handle Both Wholesale and Retail Trade Manager Gouldrup's Appre- — JONES PATENT j\GAIN SUSTAINED.
ciation of the Courtesies Extended Him by Local Competitors Trade Not Startlingly Brisk —
—
Strike Talk in Mining Sections Hurts Trade Some Attractive Easter Windows — The Jones process patent for duplicating disc
records was declared valid a second time by the
What a Run Around the Trade Reveals.
United States Circuit Court of Appeals, New
(Special to Tlie Talking Machine World.) that they are unable to get Victor Victrolas fast Yor k, on April 14.
Philadelphia, Pa., April 5, 1909. enough meet the demand for those instru-
to
The Los Angeles, Cal., branch of the Columbia
Fire, followed by two explosions in the build- ments. Most of the jobbers have installed the
ing occupied by the Columbia Phonograph Co., at handsome Easter window exhibit furnished by Co., which Wm. F. Stidham is manager, re-
of
1109-1111 Chestnut street, caused a damage early the Victor Co., either whole or in part, and credit ports an excellent volume of business for the
to-day to that building and adjoining premises numerous sales thereto. The exhibit consists of a past month. The travelers from the local store
approximating $200,000. The first explosion oc- marbelized covering for the floor and a number cover a large section of Southern California and
curred just after the firemen arrived, and blew of special Easter records
Arizona and state that conditions in the inte-
by noted artists attrac-
rior are very satisfactory.
out the windows of the Columbia Co.'s store, tively displayed.The records are surrounded by
hurling a dozen firemen across the street; soon white cardboard rings upon which appear de-
afterward the second explosion occurred in the scriptions of the records and those who make
The Houston (Tex.) Phonograph Co. have
rear of the building. A score of fire fighters them. The various signs are decidedly hand- been appointed Edison jobbers for that territory,
were scorched by the flames or choked by the some and appropriate and attract much attention the concern taking over the stock of the Texas
fumes, and were treated in near-by hospitals. from passers-by. Phonograph Co., bankrupt. The change was ef-
The Columbia fected April 1.
Co.'s loss was a total one. Man- Louis Buehn & Bro., since the closing of their
ager Gouldrup, however, did not allow the grass Harrisburg branch, a couple of months ago, have
to grow under his feet, for within twenty-four
In retail business remember the
it is well to
been pushing things at a lively rate at their
hours he was again in business, having estab- headquarters in this city, and regarding business fate of the orator who
upon his friends
called
to witness the defeat of his opponent and the
lished temporary offices in the Stephen Girard as a whole, have no particular complaint to make.
building, and from there is handling correspon-
next day found that his friends had gone over
Only last week they disposed of three Victrolas
to the other side and he was friendless. Opposi-
dence and carrying on the usual work of the at retail and filled a dealer's order for over a
tion is fair; competition is healthful; abuse is
business as if nothing had happened. He ar- thousand Edison records. Louis Buehn returned
ranged for wholesale shipments being made to unl'air and to defame is dishonest.
last week from Columbus, O., where he attended
dealers direct from the factory. He also ar- the meeting of the executive committee of the
ranged for retailing headquarters at 1020 Walnut National Association of Talking Machine Jobbers. Overstocked Dealers—Attention
street, to where a full stock was immediately He was appointed one of the committee of ar- Write me at once. I buy excess Records —both
shipped from the factory. Within a very lew rangements for the annual convention of the
days he will be well equipped to meet all de- association to be held in Atlantic City.
disc and cylinder — Machines and Accessories.
mands. Send list and prices. Music Store, 353 West 59th
The Penn Phonograph Co. report a slightly im-
Mr. Gouldrup, by the way, is most appreciative proved demand from their dealers, and state that street, New York.
of the courtesy and thougbtfulness of all the their only difficulty at present is in getting Vic-
local talking machine men. They offered him the trolas in sufficient number to fill orders for those
use of their warerooms and offices, and he speaks
Man of experience in the Victor and Edison
instruments. They placed the entire Victor Eas-
lines wishes position as manager of department
enthusiastically of the good feeling and sympa- ter display in their window, and Manager Barn-
or store in a large city, where ability to handle
thy which they manifested in his trouble. hill credits a number of good sales to the attrac-
and attract the Red Seal trade is desired; basis,
The talking machine trade in this city and tiveness of the exhibit.
salary and commission. Address "Producer,"
vicinity has during the past
changed very little Horace Sheble, of the Hawthorne & Sheble
care The Talking Machine World, 1 Madison Ave.,
month either for better or worse, though several Mfg. Co., when seen by The Talking Machine
New York.
of the jobbers express their firm belief that it World correspondent, expressed himself as being
will not be very long before a decided improve- well satisfied with the amount of business com-
ing to his firm, and especially pleased with the
mrT^ealer"
ment will be noted. Those houses doing business Have you a copy of "How to Repair Talking
in the steel and mining regions are far from satis- success of the Starola machines. Their represen- Machines and Phonographs"? Copyrighted. If
fied with present conditions in the western part tative, who has been traveling through India and not, order it now, get the use of it at once. Post-
of the State, the dealers placing very conserva- the Far East, has established some excellent con- paid on receipt of price, $1.50. Frank E. Drake,
tive orders, if any, and practically standing pat, nections for the line in that part of the world, 4245 Tracy Ave., Kansas City, Mo. Rerefence,
awaiting the settlement of the labor situation in and the export end of the company's business has Gate City Bank.
those districts. become a very important factor.
When business so far this year is compared The Hawthorne & Sheble Mfg. Co. have several MANAGER DESIRES POSITION.
with that of the same period for 1908 it is found new moves in contemplation which, when made Position by a competent manager.
desired
that there has been a considerable gain which is public, should prove of decided interest to the Thoroughly acquainted with Victor and Edison.
encouraging. Both Edison and Victor records are trade. Experienced in buying and also selling whole-
in good demand in Philadelphia and the larger The talking machine department of H. A. Wey- sale and retail by correspondence, mail order,
cities, and several jobbers are bewailing the fact maiin & Son has been getting a good share of soliciting, canvassing, etc., etc. If you want a
the local business, especially in the Edison ma- wide-awake manager, who has all business-get-
chines and records, and the near future is viewed ting propositions at his finger tips, to take
optimistically. charge of your talking machine department, an-
BIG TRADE C. J. Heppe & Son report a very good
both wholesale and retail, in
business,
view of general con-
swer this ad. and get next to a live wire one
who can "carry the message to Garcia." Address
—
OPPORTUNITY ditions.
ers are
While the single orders sent in by deal-
somewhat small, as a rule, they ( ome
Box 537, care of The Talking Machine World,
1 Madison Ave., New York.
with greater frequency, and as a result a very
On
a talking
account of outside enterprises,
machine concern, situated
fair average is maintained for the month.
At the local store^of the Columbia Phonograph
FOR DEALERS!
in the central states, will close out Co.,trade in Philadelphia and vicinity was de- A well-selected stock of Victor machines and
business. This is a sp'endid oppor- clared to be quite satisfactory, though in the records. Invoice about $1,000; might divide.
tunity for an enterprising- business
man. mining regions in the western, part of the State Address "Victor Stock," care of The Talking
The only exclusive talking machine the unsettled labor situation was reflected in the
Machine World.
store within 150 miles of a large West- general business conditions.
ern city. Manager Gerson, of the Musical Echo Co., con-
curred with the reports of local trade conditions Good phonograph business already established
No used machines on hand.
made by the other jobbers and expressed the be- in large city in California. Record trade will
No shop- worn or old-style machines. lief that there would be a decided improvement keep business going. Only business of that kind
It willpay to investigate this an- in the near future. The "Echo" album for disc in that part of town. Will cut down stock of
nouncement. records has proven immensely popular with those goods to suit purchaser, but must have at least
All particulars will be cheerfully who realize that to get the best results for the $1,000 cash to put in business. Room in store to
furnished. longest time the records must be taken care of handle pianos. Rent low. Best climate in Cali-
properly. Certain changes are contemplated by fornia.
the Musical Echo Co., which will be made public Reason for selling: Owner cannot put per-
Address E. T. M. at the proper time. sonal attention to business. Right party can
Care of TALKING MACHINE WORLD clear $3,000 to $7,000 per year. Answer quick.
1 Madison Ave., New York M. J. Roth, 1495 Third avenue, New York, has Address 735 M, care of Talking Machine World,
inaugurated a series of phonograph recitals which 1 Madison Avenue, New York.
THE TALKING MACHINE WORLD. 45
Some deal-
The members of the exec-
the general policy of the business.
utive- committee agree with
ers maythink they cannot learn anything from a
the President that it is nec-
clerk, but this is not so. I have in mind one of
essary for Congress to provide
the largest wholesale houses of the country, one
a commission or bureau for the
whose business system is as nearly perfect as
aid of the executive and legislative departments or do all think and dictate at the same time
brains can make it, who place boxes throughout
of the government, and they will use their in-
the house and agree to reward any employe who
fluence as far as possible to secure legislation on
drops a suggestion into the box which would
the subject at this session of Congred.:.
prove of value to the firm. This firm has re-
ceived some valuable suggestions in this way for
the improvement of their business methods. One LANDAY BUYSJVUJSICAL ECHO CO.
especiallywas received from the elevator boy,
which proved a most valuable suggestion and The Well Known New York Jobbers Buy Out
This Concern Which Will be Closed Out on
was put in practice. Our employes must be made
to believe thatthey are a spoke in the wheel of
May 1st.
progress; that they are, in a sense, a part of the and let this same one stenographer write the
Landay Bros., Victor distributers, New York,
firm and that the advancement of the firm will letters of all and have them ready to sign at
Poor clerks are dear bought out the Musical Echo Co., Philadelphia,
mean their advancement. .
quitting time?"
Pa., last week, Max Landay being over there for
at any price. Even one poor one, when the bal-
several days closing the deal and getting back
ance are good, has an evil effect upon the whole
home Monday. The business of the Musical Echo MARCH RECEIPTS SHOW GAIN.
force. I claim that a clerk who can't keep busy
Co. will be continued until May 1, in the mean- The Talking Machine World.)
all the time is not looking for work, and a good (Special to
time the Edison, Columbia and Zonophone goods
clerk can nearly earn his salary by selling goods Washington, D. C, April 5, 1909.
being disposed and the Victor stock being re-
of,
the customer does not call for. The statement of Government receipts and ex-
moved to New
York, and placed on sale in the
penditures for March shows a gratifying increase
"It is a good plan to encourage clerks to read
much regular way with Landay Bros. After conclud- in the receipts, both as to customs and internal
trade papers. They can be benefited as
ing his negotiations in the Quaker City Max While, as a whole, they do not equal
as the dealer by this class of reading. revenue.
spent Sunday in Atlantic City, N. J. those of the period just before the panic of 1907,
"We should be frank with our employes if they
do something wrong. Correct them on the spot the receipts from customs are within $1,000,000
and praise them for the good things they do. MURPHY TO BECOME COLUMBIA JOBBER. of the figures for March of that year. The in-
Some merchants make the mistake of not teach- ternal revenue receipts, however, are over $2,000,-
ing the clerks what they themselves know about
On the first of the month, H. A. Yerkes, man- 000 short of March, 1907. The expenditures con-
ager of the Wholesale department of the Colum-
the business, but let them drift along and kick tinue to increase, although they are considerably
bia Phonograph Co., General, New York, went than was anticipated one month ago, when
because they can't handle the business as they less
to Buffalo, N. Y., where a change was made in the Sixtieth Congress adjourned.
should.
the local establishment. S. O. A. Murphy, the
We all spend more or less money each year
Columbia Co. manager, who was in New York
advertising our business, but our greatest adver-
the previous week, has taken over the business
NEW EDISON DEALERS.
tisement is a complete stock of goods and bunch
as an independent Columbia territorial jobber The Maine Jewelry & Optical Co., are new Edi-
of congenial clerks who are working in perfect
their employer. under his own name, which was recently incor- son dealers in the city of Everett, Wash., hav-
harmony with
porated. Mr. Yerkes closed up the details of the ing removed from the state of Maine. They
deal while in Buffalo. He also visited Detroit, believe the outlook for business in the Golden
INVADERS HOLD REVEL Mich., and Cleveland, 0., before returning. West is much ahead of the outlook way back
East, where they came from. They have a full
In the Summer Home of A. C. Middleton, of North Yakima,
The Guernsey Music Store, catalog of Edison records and are doing a very
the Victor Talking Machine Co., in Sea Side
Wash., under the able management of C. W. Har- nice business.
Park, N. J.
ris, is going after the talking machine business
strong. They are carrying a complete stock of The John C. Walling Co., Seattle, Wash., have
The summer home at Sea Side Park, N. J., of
Talking Machine Co.
A. C. Middleton, of the Victor Victor and Edison goods, have sound-proof rooms refitted their store on Union street and equipped
of Camden, was found to have been broken into in which to demonstrate the merits of the goods, it with a balcony of four sound-proof rooms, in
are wide-awake, and will get a goodly share of which to demonstrate talking machines and
and the furniture wantonly broken and destroyed
the business in that vicinity. records.
recently, although no articles of value were
]
46
i
I
Millions of Readers S
And We Are Sending
r
|
\Ii APRIL
No advertising campaign ever had a more plain and def te
Ml tainers.
We are illustrating on these pages some of the magazine
general circulation which have carried our story repeatedly during
last few months, and in which that story is still being told to somet
like ten million readers. .1
Atlanta, Ga., Columbia Phonograph Co., 82-84 N. Broad St. Jacksonville, Fla., Lu
Burlington, Vt., R. C. Smith & Co., 68 Church St. Johnstown, Pa., Porcl
Baltimore, Md., Columbia Phonograph Co., 204 W. Lexing- Kansas City, Mo., Co
ton St. Little Rock, Ark., He
Boston, Mass., Columbia Phonograph Co., 174 Tremont St. Livingston, Mont., Sc
Buffalo, N. Y., S. 0. A. Murphy Co., 622 Main St. Los Angeles, Cat., Co
Chicago, 111., Columbia Phonograph Co., 8S Wabash Ave. Louisville, Ky., Colun
Cincinnati, O., Columbia Phonograph Co., 117-119 W.
Fourth St.
Memphis, Tenn., Coh
Minneapolis, Minn.,
Cleveland, O., G. J. Probeck Co., 420 Prospect Ave.
St., South.
Dallas, Tex., Columbia Phonograph Co., S15 Main St.
Denver, Colo., Columbia Phonograph Co., 505-507 Sixteenth St. Norfolk, Va., Kraeme
Des Moines, Iowa, Columbia Phonograph Co., 704 W. Wal- Nashville, Tenn., Rl
nut St. Ave., N. (College
Detroit, Mich., Columbia Phonograph Co., 242 Woodward Ave. New Orleans, La., (
D'uluth, Minn., Columbia Phonograph Co., 116 W. Superior St. delet St.
Indianapolis, Ind., Columbia Phonograph Co., 27 N. Penn- New York City, Colu:
sylvania St. Omaha, Nebr., Col. P
COLUMBIA PHONOCf
TRIBUNE BI L
THE TALKING MACHINE WORLD. 47
Columbia Advertising
Straight to Your Door
m\C A/AN 1
We don't tell our story and leave the reader up in the air we
d him you for proof.
to
It's gotten far by the theory stage now—
we know quite well that
msands of interested people every week are following our suggestion
d asking for proof and demonstration in the scores of our dealers.
But this is not a history of the past. It's the future we are all
erested in and we want to give you our assurance that, sensational
the results have already been, we have only just begun. The Columbia
aler who has secured exclusive Columbia rights and gotten started
th the Columbia line in this month of April, 1909, has built himself
solidest foundation that a business could want— and he will see it
>re and more plainly every month.
The exclusive Columbia agency is the one real live issue in the busi-
IE COLUMBIA PRODUCT
nith Co. Philadelphia, Pa., Columbia Phonograph Co., 1109 Chest-
Yanklin St.
nut St.
PH COMPANY, Gen'l
NEW YORK
—
(Special to The Talking Machine World.) TRADE SLIGHTLY IMPROVING. A salesman should look upon himself as a
Washington, D. C, March 29, 1909. storehouse and should take an inventory of the
Business Getting Better With Both Dealers
A move on the part of experts to revise freight
classification along railroad lines will concern
and Jobbers as Spring Advances Foreign — stock he works with every day.
Call the stock the faculties of the mind
Trade a Strong Factor and Expanding
the shippers of small goods as well as piano which are intelligence, memory, imagination and
Rapidly.
manufacturers. It is understood that at a meet- will.
ing to be held in New York Wednesday of next Trade showing some slight improvement
is Look into yourself and learn whether you are
week, the official classification committee will during the past ten days. As a matter of fact, as improving this stock of faculties by true educa-
consider the advisability of classifying commodi- the spring advances business is getting better, tion.
ties shipment according to their value, in-
for both with jobbers and dealers. The eastern sec- True education means the cultivation of the
stead of weight and bulk. The subject is also be- tion of the country is making a better showing, faculties, developing thereby the positive quali-
fore the uniform classification committee in Chi- with the West still holding its own, with the ties of the mind.
cago. It would be a drastic departure from time- possible exception in a couple of the cities, nota- Keep a full supply of the positive quality o'l
honored practice and its object is to simplify bly Chicago and St. judgment and concentration.
Louis. The factories are
the working out of a uniform classification busy, especially on Get rid of the negative quality of prejudice and
fairly foreign trade. This
which was actively begun about a year ago. branch of the business is expanding very rapidly, heedlessness.
The proposition had its inception in a sugges- especially in the Spanish-American countries. Always take in a large stock of initiative and
tion made last December by Commissioner The disappointment in not hearing from the self-control.
Prouty of the Interstate Commerce Commission, United States Supreme Court in the Berliner case Let go that old stock of laziness and inde-
when he said: "While we decline to establish a is expressed by everybody, including the con- cision.
rating upon the basis of value, it must not be un- testants. Place your supply of "I wills" to the front and
derstood that we have reached a final conclusion take your stock of "I can'ts" and bury them.
that such a principle might not with propriety The salesman who will take the mental stock
be introduced into the classification. There is
NO DECISION YET IN BERLINER CASE.
of himself and act on the good suggestions every
much to commend the idea. If the carriers could Again The World goes to press and the Su- day, practising them constantly until they be-
suggest a workable plan, it would meet with preme Court of the United States is still mute come a fixed habit, will find himself climbing
the approval of the commission." on the Berliner case (Victor Talking Machine
out of the rut of the ordinary salesman by in-
Should the idea be carried into effect rate- Co. against Leeds & Catlin Co.) this has been creasing his business with the old and making
making methods of American railroads would before them since January 14. Possibly the new customers.
undergo a revolution, and as it is now broached learned justices may conclude their ponderings
It is the positive qualities that win.
for the first time in a manner to demand serious in time to give an opinion before the summer
It is the negative qualities that lose.
attention its reception by the shippers of the recess.
Do you want winner? Then
to be a get busy
country, connected with
especially those or- In the cases of the Columbia Phonograph Co.,
now cultivating the qualities that win.
ganized bodies, will be awaited with much in- general, New York, and the Victor Talking Ma- As Hubbard says: "The greatest reward goes
terest. Under present methods articles of chine Co., Camden, N. J., against W. V. R. Brad-
to the man who takes the initiative, the next
widely varying values are so classified as ley, Brooklyn, N. Y., and others, for "dubbing,"
best to the one who is told once."
to be given the same rating. For in- Judge Chatfield, United States Circuit Court,
Cultivate the following habits until they be-
stance, it costs no more to ship cheap tables eastern district of New York, has not filed an come as natural to you as breathing.
than the most expensive mahogany furniture. opinion also. It was stipulated between counsel,
The habit of gripping good suggestions and
Pianos properly boxed are in the same class as however, that the defendants should stop "dub- making use of them.
bamboo settees. The same is true of books, bing," pending the court's action in the matter.
The habit of doing it now.
whether they are editions de luxe or cheap novels The habit of making notes of specials you have
and probably the rule applies to certain grades COLUMBIA QUARTERS IN ATLANTA, GA.
to offer on certain days.
of small goods. The store of the Columbia Phonograph Co., The habit of keeping posted on everything con-
Atlanta, Ga., on May 1 will be removed from 26 cerning your business.
HENRY BABSON A VISITOR. Whitehall street to the new building of the Cable The habit of being thorough in all you under-
Co., the prominent piano manufacturers of Chi- take, realizing that which is worth doing at all
(Special to The Talking Machine World.) cago. This is one of the finest business build- is worth your best efforts.
Philadelphia, Pa., March 24, 1909. ings in the South, and the Columbia Co. will fit The habit of being prompt.
Henry Babson, of Babson Bros., Edison jobbers, up their space with demonstrating booths, carry- The habit of cheerfulness. ,
FAMOUS EDISON less tune sheet and tune sheet rollers in a pneu-
matic piano, has been fully sustained by the
SUIT SETTLED. Circuit Court of the United States and by the
Circuit Court of Appeals in our suit against
—
The End of Years of Litigation An Adjust- Louis H. Harris, doing business as the Auto-
matic Musical Co.
ment Reached That Closes the Legal Strife
Which Has Been Waged With Much Energy "We warn all jobbers and dealers against han-
— The Amount Paid Not Given Out, Although dling instruments that have such infringing
Reports Vary —
They All Agree That the Fig- drawers and that otherwise infringe our patents.
ures Were Large —
All of the Various Com- We shall sue every infringer and collect full
damages from those who may be found to violate
panies Included in the Settlement.
our rights. Very truly yours,
"Peerless Piano Player Co.,
When the March issue of The World went to
"Per A. D. Engelhardt."
press the case of the New York Phonograph
New
York, against the National Phonograph Co.,
Co.,
—
"N. B. Copy of decision will be sent by us to
anyone who desires it."
Thomas A. Edison, and others, Orange, N. J., an
appeal to the United States Circuit Court of
Appeals, second circuit, had been argued. The PHONOGRAPH A WITNESS.
following day, namely, March 16, the court
handed down their opinion, affirming the de- Records Used at Sunday Ball Game for Sunday
cision of Judge Hazel, in the Circuit Court, and Law Test in Jersey City.
a little more. At any rate the findings of the
Court of Appeals was not altogether agreeable to The war on Sunday baseball in Jersey City
the defendants, and subsequently a motion was took a new turn last Sunday, when large phono-
duly made and argued, with a filing of sup- graphs were taken to the West Side Ball Park by
plemental briefs, for a stay of mandate, the mat- the management to obtain a record of the volume
A "VICTOR, JR."
ter coming again before the judges in this regard of sound made by the crowd which assembled to
April 2, with decision being reserved. The see the Giants play the Jersey City team. A. M. Buchner, proprietor of the Newark Talk-
ultimate purpose of the defense was to take the The object was
prove to the Court of
to ing Machine Co., sends us the above photograph
case to the Supreme Court of the United States Chancery at the court hearing next week that with the statement that they have named the
on a writ of certiorari. Sunday baseball games at the park are not a dog Victor, Jr., and that his photograph was
This was the state of affairs until the 9th suc- nuisance.The records taken will be turned on taken while he was listening to His Master's
ceeding, when official announcement was made in court for the benefit of the Chancellor, who Voice.
by the National Phonograph Co. that a settle- will determine from the sounds he hears whether The Newark Talking Machine Co., since mov-
ment had been effected with the New York Phono- the noise constitutes a nuisance. Vice Chancel- ing to their present quarters, have been very
graph Co. the night before, and the suits in lor Stevenson will hear the case. Affidavits of much pleased with the increasing demand for
the Federal and New York State courts and all citizens favor of Sunday baseball will also
in their machines.
other actions, were discontinued. Just what the be submitted. They have parlors attractively fitted up and
nature of the arrangement was, is a matter of con- Several phonographs of unusual size were used command a very exclusive trade.
jecture, the money consideration being variously in to-day's experiments. They were placed at
estimated from half a million to two million various points of vantage about the grounds. The World hears with regret of the death on
dollars; though a party in a position to know, April 9, in her home at Highwood, N. J., of
and who acted in a confidential capacity through- TO BUILD A CHAIN OF THEATRES. Mrs. Louis Hicks, wife of Louis Hicks, the
out the entire negotiations, statsd to The World eminent New York patent attorney, well known in
that the amount of cash passed was compara- It is purpose of the Powers Amusement
the connection with all the leading talking machine
tively modest, whatever that may mean. At any Co. (Powers, Kaiser & Henkel) to build a chain cases that have been before the courts during
rate, it has been agreed between the parties in of theatres of their own. Of these two will be the past ten years. The funeral took place Mon-
interest that the precise terms of settlement will erected in the Bronx, New York city; two in day. Mr. Hicks is on the legal staff of the
not be revealed for publication. Brooklyn and two in Jersey City, N. J. New National Phonograph Co., Orange, N. J.
An all-night conference was held in the Union Dorp, S. I., may also have another. Moving pic-
National Bank, Newark, N. J., on the date above tures will be the feature of these places, with One of the latest bits of news set afloat is that
mentioned, at which the following were present: special vaudeville numbers on the program. an Edison machine of the famous Victor Vic-
William H. Fahnestock, president of the New These theatres will be models of their kind, and trola type is a possibility of the near future.
York Phonograph Co.; James L. Andem, secre- embody all the latest improvements and safe- This is interesting, if true, but neither official
tary, and John C. Tomlinson, counsel; Frank L. guards. confirmation or denial is forthcoming.
Dyer, president of the National Phonograph Co.,
representing also Mr. Edison in person and all
the other Edison companies; William Pelzer,
vice-president; Carl H. Wilson, general manager;
Alfonse Westee, secretary and treasurer; and
Judge Edward W. Hatch, of Sheehan, Parker &
Hatch, representing the Edison interests and
those of the other defendant companies.
An Opportunity for
Suits that have been brought in the various
States by practically the same complainants
against the National Phonograph Co. and others,
are included in this friendly settlement. It is
European Business
learned the New York Phonograph Co. will not
be "wiped off the map" in a legal sense, as several
National Phonograph Co. people will go on the
hoard of directors and control its future, the WELL-KNOWN talking machine dealer and
same as is now done with the New England
Phonograph Co. The National Co. 's policy will
jobber who is going abroad in June would be
not be changed in any sense so far as the trade pleased to take along and introduce any American
is concerned.
invention of merit, such as attachments, horns, needles,
To the Trade Regarding the Hobart Patent patented novelties in the line.
place, put in entirely new and more handsome Two years later the Ogilvie company copyrighted
fixtures and fittings, and otherwise greatly im- a play in English based on the Hervieu drama The Novelty Parlors, Seattle, Wash., owned
and entitled "The Labyrinth; or a Case for Di-
prove and embellish the premises, which are cen- by Mead & McGuire, are pushing the Edison
vorce," by George Morehead.
trally located. line hard and are very much pleased with the
M. Hervieu promptly brought suit for infringe-
results as business is daily improving.
George Rammelsberg and Harry J. Enders, at ment of copyright. Counsel for the company de-
one time both well known in the talking machine clared that there could be no infringement be- W. R. Barry, of Rochester, Vt, has purchased
trade of New York City and elsewhere, are in cause the copyright secured by Hervieu was in- the talking machine business of J. E. Jerd, Ran-
partnership in another line of business. valid, for the reason that a book set in type out- dolph, Vt., and will continue same.
THE TALKING MACHINE WORLD. 51
SOUTHERN CALIFORNIA NEWS. with the increased volume of busines he is doing
REGINA SALES FORCE IN WEST.
with the Amberol goods.
Fine Weather Welcomed Two New Stores — Dusy & Sawrie, well-established Edison dealers Group Assembled Seeing Mr. Sachs Off to
Opened and One Closed During Month of Selma, Cal., have fitted up one of the finest Pacific Coast.
Holmes Music Co. and Fitzgerald Music Co. stores on the coast. Their department is ex-
Handling Talkers — Victor Great Styles in ceptional for a city the size of Selma, having as (Special to The Talking Machine World.)
Demand — Edison Amberols Increase Fa- in it has a population of 1,500. The volume of Chicago, April
vor — Dealers Would Like Records
111., 8, 1909.
of Pacific business recently done with the Edison Amberol The accompanying cut shows the western
Coast "Hits" — Dusy & Sawrie Open in goods has led to the enlarging of their facilities. sales force of the Regina Co. in the act of see-
Selma — Columbia's Good Trade. A good mail-order business has been received ing I. S. Sachs, who has long represented the
from Lower California by the dealers of south- company of the middle western states, off for his
(Srecial to The Talking Machine World.) ern California since the better steamship service initial trip to the Pacific Coast. The gathering
Los Angeles, Cal., April 4, 1909. has been established. Occasionally a visitor ar- of the clans in Chicago was due to the recent
Rain and unsettled weather has not affected rives from the south with orders for talking
the trade as much as it does as a general rule. machine goods as well as small goods and sheet
All southern California has shared in the uncer- music.
tain condition of the weather, which seems now W. W. Jones, manager
of the Record Exchange
to have ended. Municipal affairs have com- and Music Mercantile place, in this city,
Co., 213
manded a great deal of interest among the promi- is greatly pleased with present conditions.
nent dealers, involving as they do the leading The great success of the Edison Amberol record
citizens who
are interested in the future of the has been the main business attraction for the
city. present plans are successful Los An-
If Southern California Music Co. The volume of
geles will be a seaport city; that is, if San Pedro business done in this line already surpasses that
and Wilmington are consolidated with Los An- of the two-minute by a very large margin, es-
geles. Many important changes have taken place pecially on the new monthly issues. A shipment
since the middle of the month namely, the — of record cabinets in various styles and finishes
closing of one store and the opening of two new has lately been received by this firm. Foreign
ones. records have been in great demand and much
The store of the Exton Music Co. was closed attention is paid to this department by the
for all time about the last of the month after a dealers.
special sale, which was under the direction of It is the opinion of the dealers of the Pacific
F. A. Ingersoll, who was appointed superintend- coast in general that much money is lost in not
ent by the owner. being able to furnish their customers with talk-
Of the two new stores recently opened the ing machine records of hits which are popular
Holmes Music Co. was first in the field, although on the Pacific coast only. It would be well for
they have not entirely completed alterations. the manufacturers to take into consideration
They are located in the old Fitzgerald store at these facts when making up their monthly lists.
113 South Spring which has undergone
street, Carl J. Schultz, representing the Rudolph Wur-
considerable The interior is fitted
remodeling. has just left for the East,
litzer Co., of Chicago,
up in a splendid style, allowing four large rooms after spending several days in and about Los
for their talking machine department. Sibly Angeles. While here he entertained members
Pease has been appointed manager and prides of the Chicago White Sox in the talking machine
himself in the new store. They have started department of the Southern California Music General Manager J. Blumberg, who spent
visit of
business in a very promising manner. Co. Edward Borgum has returned from a tour a week at their western office, coaching the boys
The other new store is that of the Fitzgerald of the most southern points of the State, report- on some of the Regina Co.'s new productions and
Music Co. at 523 South Broadway. The entire ing very favorable conditions. laying plans for the spring and summer 'cam-
fourth floor of their new building has been given There are rumors to the effect that a new fiber paign.
to make a first-class department which will con- needle, which is to be manufactured in Watts, The names of the gentlemen ornamenting the
sist of fivelarge demonstrating rooms, which Cal., will be placed on the market in a short time. rear platform of the coach, reading from -left to
Will have glass partitions, with woodwork of The T. T. Jones Co., manufacturers of disc Huebsch, city salesman;
right, are as follows: C.
Mission finished pine. They have been doing record files and indexes, have received mail- A. M. Jansen, Illinois; S. Sachs; T. H. Walker,
I.
a nice business, although not fully prepared to orders for their new style product which is car- Michigan, Iowa, Southern Indiana, Missouri and
handle the trade. John Fuente, who is in charge, ried in stock by most all dealers in this city. Kentucky; M. J. Faber, manager of the Chi-
has been busy arranging stock and preparing the » The handsome display windows gotten up by cago office.
department for the formal opening. Manager Raynard for the Southern California
The Wiley B. Allen Co. have made several Music Co., of Santa Barbara, have come in for W.
P. Ainsworth, a partner in the late firm
very original window displays which have at- general commendation. of Leonard & Ainsworth, recently dissolved in
tracted much attention. They have received a Rantoul, 111., has decided to enter the field again
large shipment of Victor goods, including the The Beard Music Co. is a new concern in Bea- under the name of the Ainsworth Piano Co. In
new style machines. Neb. They handle pianos and Victor and
trice, addition to pianos and organs a full line of
The Geo. J. Birkel Music Co. are having splen- Edison talking machines and records. talking machines and records will be carried.
did success with the new automatic brake for
Victor machines which they have recently an-
nounced to their customers.
Fred Sherman, of Sherman, Clay & Co., has
been a visitor in this city. As this is his first
Needles Free To Prove Quality
trip in this direction for several years he ex- " THE BEST THAT MONEY CAN BUY "
pressed a great surprise in the rapid growth of
this city.
Sherman, Clay & Co. have received their first
shipment of the new style Victors II and III,
which they are sending to the trade. These new ^——^
styles are meeting with great favor. The second
TRADE MARK
list of double-faced Victor records are also liked.
Manager Chas. Ruggles has been a busy man, as NEEDLES NEEDLES
"GIVE A MELLOW TONE"
the demand for Victor goods has been very large "THE NAME TfXLS WHAT THEY DO"
Best for VOLUME, TONE and LASTING REDUCE VOLUME and DON'T SCRATCH.
with the opening of several new stores. OUALITY. PLAY RIGHT from START to Make records last longer. Can be used on ANY
The Columbia Phonograph FINISH. PRESERVE RECORDS and can be DISK MACHINE or RECORD. No special at-
Co. are enjoying a tachments needed. PACKED onlv in RUST
used on ANY DISK MACHINE OR RECORD.
good share of trade and the wholesale depart- Packed only in RUST PROOF packages of 100. PROOF packages of 200. PRICE, 25c. per
RETAIL, 10c. per 100; 25c. 300; 75c. 1,000. package.
ment is filling orders for several new dealers.
The new list of Fonitipia records has been the
of " Playrite " and "Melotone" Needles to Dealers op Jobbers who write on
Samples
source of much interest, especially the new Bonci FUFF
* IVEEibusiness letterhead. Special Prices to Jobbers and Dealers. Write Now Dealers are
records. During the recent visit to this city of requested to buy from their Jobber. If he won't supply you, write for name of one who will.
David Bispham his records listed by them were
in great demand.
The W. H. Clune Film Co., 727 South Main BLACKMAN TALKING MACHINE CO.
street, are among the oldest talking machine
dealers of the city, and have lately decided to
NEWCOMB BLACKMAN, President
J.
push that line more vigorously than ever. 97 CHAMBERS STREET NEW YORK CITY
Geo. Snider, of Kern, Cal., is greatly pleased
52 THE TALKING MACHINE WORLD.
BALTIMORE TRADE GLEANINGS. delphia branch of its readiness to assist in filling The advantages of the new arrangement is
any rush orders which the Quaker City store that the record protected from dust and the
is
Decided Betterment in Trade —
Big Call for may be unable to handle in consequence of the danger of being broken. The new cabinets in
Victor Victrolas at the Leading Stores Co- — firewhich wiped out the place. general design are fully up to the Udell standard
hen & Hughes' New Department Columbia — Manager Arthur Ansell,"who has charge of the and have proven decidedly popular wherever
Activity —
Cooper Establishing Agencies. talking machine section of Cohen & Hughes, rep- introduced.
resentatives here for the Victor machines, is
(Special to Tlie Talking Machine World.) busy these days in superintending the work of NEW RECOKD HOLDING DEVICE.
Baltimore, Md., April 5, 1909. completing his section of the new store, 315
(Special to The Talking Machine World
From reports given out by those engaged in North Howard street, which will be occupied by I
The employes of the Eastern Talking Machine a good seller. The manufacturers have a spe-
lively. The high-priced Victors, Columbias, Starrs
cial plan for aiding the dealer in pushing sales,
and Edisons have all come in for a brisk de- Co. met last week in one of the parlors of the
store and formed an association for the purpose which they will explain to enquirers.
mand.
Manager M. E. Lyle, of the local branch of the of promoting closer social relations among them-
Columbia Phonograph Co., states that his store selves. E. F. Taft, secretary and general man-
BLACKMAN TALKS ECONOMY.
had the best month during March of any since ager of the company, presided at the meeting Competition among dealers in the talking ma-
December. He reports that the instalment busi- and expressed the appreciation of the company chine business is so keen that it is extremely im-
ness has shown wonderful improvement, while for the earnest efforts of the employes. The portant that dealers practice every economy pos-
the collections have been excellent right through meetings of the association will be held monthly sible. J. Newcomb Blackman, president of the
the month. One of the machines which the Co- and it is expected that ideas will be exchanged Blackmail Talking Machine Co., New York City,
lumbia are having great success with is the which will prove helpful to all members. says dealers are realizing this fact more and
n|w popular-priced one with the wooden horn. more every day.
As for the records, the greatest call has been
'
NEW LINE OF UDELL CABINETS Most dealers are handling both Edison and
for "I Wish I Had a Girl." In this connection Victor goods, and where, in many cases, they
Mr. Lyle says the record has proven so populr.r Specially Made for Cylinder Records — Clamps were in the habit of buying each line from a
that he has had the hardest time to keep enough Substituted for the Usual Pegs. different jobber they are now beginning to realize
of them in stock to supply the rush of demands. the importance of dealing with a jobber who
W. O. Cooper, traveling representative for the The Udell Works, Indianapolis, Ind., have re- handles both Edison and Victor.
local branch, is busy in West Virginia establish- cently brought out a line of cabinets for cylinder The Blackman Co. exp'.ain the economy of
ing new agencies and taking orders for new records, in which the records may be placed in ordering both Edison and Victpr goods from one
goods in the stores where the stock has been re- their original flannel-lined cartons, a set of clamps jobber in their advertisement on page 29 of
duced by the demands for Columbia records. being substituted for the usual pegs in the this issue, and it might be well for dealers to
The Baltimore branch has notified the Phila- cabinet. look into the matter.
High
each
to
Grade
Needle
English
as NEEDLES
put up in Lithographed Envelopes
We
Factory
are Sole Agents for
the Largest Needle
in EUROPE
and Tin Boxes in Cartons
SPECIALTIES SPECIALTIES
Phonograph Co. and the Victor Talking Machine sit, Columbus, O. Lawrence McGreal, Milwaukee,
;
Co. are located in that section, and it is a good Wis.; W. E. Henry, Pittsburg, Pa.; and J. New-
time and season to get a line on what will be comb Blackman, of New York City. This repre- Now Sold Everywhere
ready for the market in the fall. This informa- sented the entire committee with the exception By All Hardware Men
tion can be gained by making factory calls. New of Carl A. Droop, of Washington, D. C; and E.
York City is so large and has so many diversified H. Uhl, of Chicago, 111., who were unable to at- WILLIAM F. NYE
attractions that there would be danger of our tend. In addition the following jobbers and mem- NEW BEDFORD, MASS.
54 THE TALKING MACHINE W ORLD.
CHICAGO ILL
THE TALKING MACHINE WORLD. 55
FROM OUR CHICAGO HEADQUARTERS ROOM 806, NO. 156 WABASH AVENUE, E. P. VAN HARLINGEN, MANAGER.
Trade Well Pleased With Conditions and Look the lease and will be given up to the bookkeeping gan and Indiana, is proving himself another live
for Good Year's Business Total Lyon & — department. Although the store is 170 feet deep wire and is sending in some nice business.
Healy Changes —
New Columbia Quarters Well it does not run back to the alley line and a brick May Establish Jobbing Department.
—
Arranged Some News of the Travelers addition, 20 x 10 feet, with cement floors, will be Mr. O'Neill, of the O'Neill-James Co., the large
Bowers Enthusiastic Over Progress Made by constructed in the rear for the shipping depart- talking machine premium returned this
house,
Talking Machine Jobbers Association Sug- — ment. The front of the store will be fitted up for week from an eastern trip. While away he started
gest New Moving Picture Film Some Re-
— — a handsome reception room. Back of this along negotiations which may result in their establish-
cent Trade Visitors "Tiz It" Horn Con- the south side of the room seven demonstration ing a general jobbing department, which will en-
nections Popular Special —
Columbia Rec- booths will be erected. They will have glass able them to offer the trade a special proposition
ords Great Demand
in E. D. Easton in — fronts and with solid walls between them making which he claims will prove interesting to dealers.
Chicago on Tour of Inspection Other News. — them as soundproof as possible. The retail record E. H. Uhl's Pacific Coast Trip.
stock will occupy shelving along the walls be- E. H. Uhl, manager of the Chicago house of the
( Special to The Talking Machine World, i
hind the booths and on the back of the booths Rudolph Wurlitzer Co., who is now on the Coast,
Chicago, 111., April 8, 1909. themselves. In the rear of the booths will be is expected back in Chicago the latter part of
Jobbers are all well pleased with the showing located the private offices for District Manager next week. Assistant Manager Fred Siemon says
made by March, and in every instance reports Puhri, Local Manager Baer, Assistant Manager that last month not only showed a large improve-
reveal a marked increase over the same month Cass,Western Wholesale Manager Plume, City ment over the same month of last year, but rolled
a year ago. This is the first time that an in- Salesman Blimke and also the order department. up a total which threw either January or Feb-
crease of material proportion, as compared with The store is excellently lighted as the second ruary of this year very much in the shade. The
the preceding year, has been reported universally story of the building is built up only in the front Wurlitzer Co. have six salesmen on the road, in-
by the jobbers since the depression set in the and the back, the main portion of the building cluding Hans Schloessing, their local man, and
latter part of 1907, and therefore indicates a being only one story and provided with skylights they are all working aggressively and effectively
progress towards a restoration of fully normal every few feet. The store is equipped with a as shown by the orders they are sending in, both
conditions, which is very gratifying. Furthermore, ventilating system which changes the air every for talking machines as well as small goods and
the volume of business since the first of the year fifteen minutes and this will of course be espe- other lines. Rudolph Wurlitzer spent several
has been steadily increased, while during the first cially appreciated by the customers while in the days in Chicago last week and Farney Wurlitzer
three months of last year the tendency was in the record booths. Taken all in all, the Columbia the head of the automatic department, was here
opposite direction. The general belief in the Co. will benefit greatly by the move, both in loca- in the course of a general western trip.
trade here is month the balance of the
that each tion and in store arrangement, and when the Recent Visitors.
year will show a strong improvement over last improvements and alterations are completed will Con Hogan, the Victor and Edison dealer of
year and that with the fall trade the percentage have one of the most up-to-date talking machine Ashland, Wis., was in the city this month buying
of this increase will be notably larger, with per- establishments in the country. goods. He is rated as one of the most success-
haps a return to something like the figures of ful dealers in his state, and yet has worked un-
Arthur D. Geissler in the East.
1906.
Arthur D. Geissler, general manager of the der a handicap which would have totally dis-
Local retail trade has made a very good show-
couraged many men,as he is totally blind. He
Talking Machine Co., left on Tuesday of this
ing, indeed, last month with the large establish-
comes to Chicago quite frequently and always
and while has been a
week for the East, to be gone for about ten days,
ments within the loop, it
travels alone, but employs a messenger boy to
dividing his time between the factory at Camden
littlespotty the last two weeks, owing, no doubt,
and New York city. Mr. Geissler is enthusiastic conduct him around the business district. He
to the approach of Easter, with the accompany-
is a model of optimism and cheerfulness and is
regarding the improvement in trade last month,
ing expenditure for fine array, there have been always a welcome visitor in the trade.
The proportion which proved one of the largest Marches in the
some excellent days. of the sales
Oliver credit manager of the Victor
Jones,
machines to the total business
history of the business. The company has re-
of higher grade
cently augmented its traveling force by the addi- Co., calledon the Chicago jobbers last week on
done seems to be steadily increasing rather than
tion of two new salesmen, W. E. Clark and F. C. his return East after a brief trip among the
diminishing. This is noticeable in all of the
Phillips. Mr. Clark is a man of long experience western trade.
several makes as far as the local trade at least
in the retail talking machine business, both in President James F. Bowers.
is concerned and is reflected to a certain degree
Chicago and elsewhere. He is showing the ad- President James F. Bowers, of the National As-
in country business of the regular established
vantage of this training on his present trip in sociation of Talking Machine Jobbers, returned
jobbers selling the dealers' trade.
Wisconsin, as he has sent in an order from one from an executive committee meeting at Colum-
Goodwin Succeeded by Wiswell.
C. E.
dealer for three Victrolas, which he aided the bus, Ohio, enthusiastic as ever regarding the
The resignation of C. E. Goodwin as manager
merchant in selling. Mr. Phillips, who has Michi- progress being made by the organization, the work
of the talking machine department of Lyon &
Healy, which took effect on the 16th of last
month, came in the form of a general surprise
to the trade. Mr. Goodwin has made no announce-
A NOTABLE
ment as to his intentions regarding the future
and not re-embark in busi-
in all probability will
ness until fall. After his long years of efficient
and energetic service in the trade he naturally
The Economy Racks INNOVATION
feels that he is entitled to a good vacation and The Economy Disc Record Rack Convenient, Portable. One —
in all likelihood will leave shortly on a European record to a No handling of several to find the one you
compartment.
L. C. Wiswell, who has been connected
trip.
wish. Made in highly polished Mahogany or oak or oak mission.
with the department with Mr. Goodwin almost
since its inception a decade ago, first as salesman
Attractive Billiard cloth cover. Retail prices Rack for 10-inch —
and for the last four years as assistant manager, records, $3.50; 12-inch, $3.75; Rack for insertion in cabinet, $1.50.
has been promoted to the position of manager.
The Perfection Disc Record Racks — This is a rack similar to the
Columbia Co.'s New Quarters.
On May 1 the Columbia Phonograph Co. will Economy but less ornamental and therefore cheaper. Price, $1.50 for
desert the location that they have occupied for 10-inch records ; $1.75 for 12-inch.
many years at 88 Wabash avenue, and go south
three blocks on the same thoroughfare to number
—
The Ideal Negative Rack for photographers Amateur rack, —
holds anything from a postal card to an 8x10 negative. Price, $1.25
210, where they will be in the very heart of the
music trade district. The new location possesses retail. Professional rack, adjustable, holding anything from 8x10 to
advantages over the old one, both from retail 14x17. Retail price, $1.75.
and wholesale viewpoints. The store is a few
doors south of Adams street on the east side of
We can now make prompt shipment in Jobbing Quantities.
Wabash avenue and is now occupied by the Thur-
f^f\ \/f T \T(~? The most unique talking machine cabinet ever introduced to the
ber art galleries. The new quarters comprise not
trade.It will embrace the " Economy" principle and will create
only the ground floor store at 210, but the rear
a sensation.
half of the adjoining store at 212, which will be
utilized for stockroom for machines and acces-
sories and a balcony constructed for the repair
department,
rear of and the
etc. A
main
second-story addition on the
store, which was formerly
R. H.JONES, JX^L 1-17 Bryan Place, Chicago, 111.
Let Us Increase
Your Sales
You, Mr. Talking Machine Dealer, can only increase your sales — and thus
It is not necessary for you to carry a large stock, but when a customer says :
And you simply can't afford to take any chances of losing a profitable
You may not be to blame for the delay in filling the order, but the
firm from whom you order may be at fault by reason of faulty methods or
faulty employees.
improved methods and a large and capable sales force can fill your orders
merchandise. Victor and Edison goods of all kinds, in vast quantities, are
constantly on hand.
CHICAGO
THE TALKING MACHINE WORLD. 57
it is doing for the trade, its growing membership, working his inventive faculties overtime of late at Kansas City and together they visited the St.
and the character of his associates. George E. and as a result, a new contrivance which will Louis branch before coming to Chicago.
Miekel, of the Nebraska Cycle Co., of Omaha, and add greatly to the convenience of phonograph Lyon & Healy are preparing to take advan-
who attended the meeting as a representative of users will soon be placed on the market. tage as usual of the Metropolitan Grand Opera
the Missouri Valley Jobbers' Association, spent Season, which commences next Monday by special
Patent Allowed on Record Sweeper.
several days in Chicago on his return. Lawrence opera recitals in Victor Hall. Each day the Red
The Record Sweeper Co., of Highland Park,
McGreal, of Milwaukee, dropped in on a few of Seal records from the opera to be produced that
111., have just received a notification from Wash-
his Chicago friends en route. night will be played and the fact advertised vig-
ington that the patent on their automatic record
Wiswell Pleased With Activity. sweeper and attachment for Victor machines
orously in. the dailies and via the window route.
L. C. Wiswell, manager of the talking machine The big talking machine cabinet factory of
has been allowed. The device does its work of
department of Lyon & Healy expressed himself cleaning the grooves of the record simultaneously
the Salter Manufacturing Co., of this city, is kept
along the lines of the other men of the local very busy on their extensive line of disc and
with the playing thereof and is evidently proving
trade and is well pleased with the increased cylinder record cabinets. Their new flat felt-
a distinct success judging from the constantly
activity, as evidenced in March as compared with lined shelf cabinet is proving very popular.
increasing demand.
last year. April so far has opened up in a gratify- The Columbia branch at Salt Lake City is now
Col. F. B. T. Hollenberg, of Little Rock, Ark.,
ing manner, dealers showing an increased lib- moving to a much better location at 23 West
the well known Columbia jobber, was a Chicago
erality in orders for machines as well as records. Third South street. George F. Standke is the
visitor last week.
The department now has two exclusive talking Friends of George M. Nisbett, now manager of
manager.
machine men on the road, besides reaping the the Mexican National Phonograph Co., which
The splendid facilities for handling stock en-
benefit of a large force of the firm's general trav- joyed by the Talking Machine Co., as shown by
controls the Edison interests in the sister repub-
elers. These are W. A. Voltz, who returned to the illustrations in their advertisement in this
lic, gather from letters received from the popu-
the house a couple of months ago after a year's issue.
lar ex-Chicagoean that he is happy, likes the
absence, and J. Pelatier, formerly in the retail The Economy and Perfection Disc Record
climate, and is getting "biz."
talking machine business at Martinton, 111., and Racks made by R. H. Jones, are being heard from
who is now on his initial trip. Talker Represents Absent Alumni. with great persistence and in a favorable way.
Fern in the Retail Business. At a banquet of the Chicago Alumni of Am- The Davidson Bros, are having a fine Victor
E. A. Fern, who has been with James I. Lyons herst College, held at the Grand Pacific on March trade at their store, the talking machine shop
for a number of years, and for the past two and 25, a number of talks made by prominent grad- on Michigan avenue. They do quite a little ef-
one half years manager of his retail store at 1041 uates and members of the faculty for the occa- fective advertising in the dailies. During the
Lincoln avenue, will engage in the retail business sion by absentees were listened to through the opera weeks they will have on exhibition in the
for himself at the same location, having bought medium of a Columbia graphophone. Several store's crystal front, a fine collection of auto-
the fixtures from Mr. Lyons and installed a com- records by prominent Chicagoeans who were graph photos of the artists appearing with the
plete stock of Victor and Edison goods. present, but who made the records at the Chicago opera and who are represented in the Red Seal
George Hardin, western representative of the Columbia headquarters for the benefit of the list.
Edison Co., is reported to have furnished a sug- Alumni celebration in New York last month
gestion for a new moving picture film to be en- were also listened to. The records are in great TAKE OVER DENHAM CO. LINES.
titled "The Man from Mexico," and in which the demand and will be shipped to various cities
hero appears inmany a touching scene. within the next few months for gathering of The importing, phonograph and novelty end
Malcolm B. Henry, the energetic representative Augustus Thomas, the famous playwright through of the business of the Edwin A. Denham Co.,
of the Hawthorne & Sheble Mfg. Co., is a very phone took place at the gathering of the "Lambs," 500 Broadway, has been taken over by the Manu-
a famous organization of actors in Chicago the facturers' Outlet Co., 89 Chambers street, New
busy man these days and from reports that float
in from various quarters is evidently getting in other day when the guests were addressed by York, who will in future handle many of the
some good work on Star machines and records. Augustus Thomas, the famous playwright through articles formerly carried by the Denham Co.
B. Feinberg, representing the Universal Talk- the medium of the graphophone. The toastmas-
ing Machine Co., is again in the city this week ter was Mr. Sain Polis, now appearing here with AMERICAN PHONOGRAPH CO. TO REMOVE.
headed westward on a special trip which will the "Via Wireless Company," and he introduced
the absent speaker to the audience with great The American Phonograph Co., Detroit, Mich.,
probably eventuate the establishment of a very
The graphophone also favored the guests Edison jobbers, announce that on May 1 they
large jobbing representation on Zonophone goods. eclat.
with a number of musical selections during the will remove from their present store at 106 Wood-
Kreiling & Co., manufacturers of "Tiz-It" the
evening. ward avenue to new quarters at 252 Woodward
all-metal, ball-joint horn connection for cylinder
The B. & H. Fibre Manufacturing Co. report avenue.
machines, reports a steady expansion of the de-
mand for their specialty. He recently received thatMarch was the biggest month in the point
an order for 2,000 "Tiz-Its" from one firm for of sales of the fiber needles that they have ever
immediate shipment. J. W. Kreiling has been had. Considerable new special machinery which
will greatly increase the output of the factory The Missing Link
is being added in order to meet the heavily
demand without delay.
increasing
cipally for the Higher Priced Goods in Both the Wurlitzer Co. call attention to by some On April 1 the Victor Talking Machine Co.,
Records and —
Machines Edison Business splendid avertisements. The coming and going Camden, N. J., sent the trade a circular concern-
Phonograph Grows in Favor in the Commer- of the Merry Widow Co. caused a large sale of ing the re-exchange of Auxetophone sound boxes
cial World —
Expensive Victrola for Standard these records. De Wolf Hopper and his famous and blowers for the new type of machine, in
Oil Magnate —
The Wurlitzer Record Album "Casey at the Bat" stunt created a demand for which they say: "The Auxetophones which are
— Other Items Worth Recording. these records, resulting in a good sale. Week now being delivered from our factory are
before last Mischa Elman, the violinist, was here equipped with a few new features, which we find
(Special to The Talking Machine World.) in a recital, and his records show a large sale. materially increase the efficiency of this instru-
Cincinnati, Ohio, April 7, 1909. The coming of the original Merry Widow Co. ment. —
First The sound box has been made
The past month was not a bad one for the from New York this week has added interest lighter,which we have found to be an advantage
dealers in talking machine goods. This is per- again in the beautiful music of the opera and in reproducing. —
Second The blower is of the
haps the best way of saying that conditions gen- Wurlitzer is calling attention to the Victrola and end-bearing type, with a new lubricating system.
erally are improving and that the dealers are its records. The company expects to entertain This blower runs quietly, and is kept properly
hopeful of better things this spring. The whole- the Merry Widow cast while here at their ware- lubricated by the new arrangement of oil cups,
sale situation is also improving from month to rooms. The coming of each celebrity to this city insuring longer life to the motor, and in addi-
month and jobbers figure out that the smaller is marked by a visit to the Wurlitzer warerooms,
tionit is less liable to get out of repair than the
dealer would not place orders unless he saw a where pictures are taken of the renowned one former type. It is very desirable that all in-
fine chance of disposing of the goods. More- listening to the Victrola. That of Admiral Evans struments now outstanding should be brought up
over, these dealers are placing canvassers out was the last to be added to the collection. to date."
who are stirring up trade. Red Seal records show up in true style during
Locally the sale of machines shows improve- March. The salesmen give this line of records
ment in the high grade class. The cheaper ma- their personal attention, with the result that
SOL BLOOM TO IN VITE TRADE
chines are still on the stand-still, waiting for each month shows a large sale. To Inspect His Palatial Talking Machine Quar-
the workingman to get on his feet, where he The sale of Victrolas are up to normal. The ters at 466 Fifth Avenue.
can again indulge himself. The sale of records country dealers report a larger number of sales.
here in the city also indicates improvement. The The Wurlitzer Co. have booked an order for a When Sol Bloom has his new place, 466 Fifth
dealers have been featuring the music of the fine Victrola in white and gold, style XX, to be avenue, New York City, finished the various
shows that appear in town each week. This delivered to the Standard Oil magnate, Alexander —
rooms Greek, Japanese, Egyptian, the nursery
catches the popular ear and results in quite a McDonald. This will be the highest priced out- and the auditorium, seating about 150 in the —
large number of sales. April is looked upon fit ever sold in this city. basement, he intends giving a "trade matinee."
with favor by dealers, who say that the increase The past month found an increase in the num- That is to say, he proposes to invite the jobbers
of trade will be more in evidence than any month ber of sales of the Edison Business Phonograph. and dealers of Greater New York to be his
so far of this year. The Wurlitzer house takes this to mean that trade guests and look him and his place over, with a
The Columbia Phonograph Co. have the same conditions are improving sufficiently for business luncheon, etc., to be served on the premises. De-
good report to make for March that was made houses to take on new equipment, and that this spite rumors to the contrary, Mr. Bloom does not
for February. The month held up in fine shape useful instrument is becoming more popular each intend to lease his building at 40 West 34th
and showed the healthy increase over February, week. street, though he has received an offer of $75,000,
which leads Manager Nichols to be assured of a The Wurlitzer Record Album was placed on the which he refused, for the place.
fine spring trade. Both the retail and wholesale market last month. Orders for these are coming
departments show this increase. The trend of in from local and small dealers. These are very NEW REOINAPHONE STYLE
trade is to the high class instruments. The neat and hold a dozen records. Each record is
Just Being Placed on the Market by the Regina
double disc and Edison indestructible records con-
tinue to pull orders from all sections. Several
slipped into an envelope. Each album can then
be placed on any regular book shelf.
Co. —
A Most Attractive Creation.
exclusive agencies were placed during the month. The Wurlitzer house says April will be a good The Regina Co., New York, are showing a new
Manager Nichols stated last week just before he all-around month for trade. type of Reginaphone, namely, a hornless cabinet,
left for a swing around his territory for a call The Milner Musical Co. report a fairly good combining the music box and talking machine.
upon the dealers that he is confident that trade talking machine and record trade for March. It is designed on beautiful lines, and the finish
will hold strong all the way up to next October, The sheet music department made a good show- of the woodwork and mechanical parts is of the
and that he is more confident of the next few ing. In the small instrument department the well-known high standard for which this com-
months than ever. month's showing was satisfactory. Manager pany are famous. Two cabinets are displayed,
The Rudolph Wurlitzer Co. found the past Strief says April will be a good month for busi- one in golden oak with a special fine figure, and
month a good one in the way of results. The ness. the other comes in solid mahogany. These ma-
talking machine trade showed strong improve- chines materially strengthen the Regina line,
ment, both locally and from the outside dealers. On the 1st of April the Universal Talking and the management is confident they will prove
The small dealers are replacing orders more Machine Mfg. Co., Camp and Mulberry streets, strong sellers.
freely, which the local company takes to mean Newark, N. J., issued their first complete cata-
that the dealers are now waking up to spring log containing 443 double-side 10-inch records E. C. Beach, of the Cleveland (O.) Phono-
possibilities, and to that end are placing men and 46 double-side 12-inch records. The company graphic Record Co., when in New York recently,
out to dig it up. The statement is made that say they are sending this catalog so the trade stated that they would open up in this city with
fully ninety per cent, of the dealers had neg- can see the way they have paired up the different a line of their own machines and indestructible
lected the line on account of a lack of business. selections. As is known, the Universal Co. have cylinder records. Mr. Beach also said the com-
The expressions of confidence from these and the double-faced their entire list, and they have pany were making arrangements to establish
placing of orders lends encouragement to the ceased to press single-faced records. their own jobbers and dealers.
FOLDING square — an ideal parcel for carrying or handling and impervious to damage.
HORN THE MINS0N FOLDING HORN greatly improves the
tone of the records andmeans increased record sales. Retails $7.00
Further Particulars and Discount Sheet on Application.
CLEVELAND'S BUDGET OF NEWS. and records. May 1st Mr. Roberts will move
to a largerand more suitably located store, and
contemplates largely extending his business.
Trade as a Whole Slightly Disappointing, but
Mr. McMillin reports that the demand is largely
Compares Well With Other Lines of Business
— Dealers Generally Optimistic— New Rec- for Victrolas and the high grade records, and
Sued — F. Dolbeer
K. — What
a Visitor
trolas cannot be procured as fast as the demand
requires. Mr. McMillin said: "We are reaching
Various Talking Machine Houses Have to
Report Anent Trade Conditions. the high class trade, and this requires the best
in machines and records, as well as all classes of
musical goods."
(Special to The Talking Machine World.)
The Rudolph Wurlitzer Co., No. 20G Prospect
Cleveland, Ohio, April 9, 1909.
avenue, have in stock a large number of various
As in other lines of trade, the awakening of
kinds of instruments, and are doing a good busi-
business in talking machine circles has not
ness.
proven as satisfactory as was anticipated early
Business, said A.W. Robertson, of the G. J.
in the year. But the bulk of trade in this line
Probeck going along as usual. The de-
Co., is
will compare favorably with that in most others.
mand for machines, he said, was fairly good,
The demand is for the higher grade machines
and excellent for records, the April lists of double
and records, and the main complaint of dealers is
discs and indestructible cylinder records being ac-
their inability to procure from the manufacturers
corded high praise. Mr. Robertson stated that
sufficient Victrolas to supply the demand.
the indestructible cylinder records had largely
Dealers generally are optimistic in their views
as to future prospects, and are making prepara-
increased the demand for cylinder machines. The Keep stocked up
company are doing a nice business in both the
tions to meet a sure-to-increase season's demand.
retail and wholesale departments. Nothing disgusts a customer
An indication of the growing popularity of the quicker than to find you are
talking machine and moving picture show, is in Mr. Probeck, who has been confined to his
"just out" of what he asks for.
their installation in a Sunday-school at Canton, house for the past six weeks, is convalescing and Ten chances to one he'll go to
Ohio, with an enrollment of 2,200. Through their expects to be back to business in a few days. He the other Victor dealer for the
instrumentality the pastor has made his church has passed through a dangerous and prolonged next records or needles or sup-
and Sunday-school the most popular and at- siege of erysipelas. plies that he wants.
tractive one in northern Ohio. The Arcade talking machine dealers, B. L. Rob-
You know how you've felt
When the play of "The Wolf" was given at the bins & Co., are having a fine run of trade. Since when you've tried to
yourself
Colonial last week it was discovered that the or- occupying their new quarters their sales have buy some article that you
iginal records for the production, which were increased 50 per cent. The company carry a com- wanted, and the store-keeper
plete stock of Edison and Victor goods. didn't have it right then. You
made at the New York Zoo had been damaged.
Business is somewhat interfered with in the can't blame your customers for
As the long, dreary wolf howl bears an important
talking machine department at the Bailey Co.'s, getting huffy, can you?
part in the play the manager decided to have
new records made, and accompanied by C. J. owing to the building of the annex now under There's one thing sure the —
way. E. A. Friedlander, manager, said: "Con- dealer who has the goods gets
Ross, visited the five wolves at the Wade Park
sidering our torn up condition and the difficulty the business, and keeps his cus-
Zoo. Some good howls were canned and the
of properly serving customers, business continues
tomers.
finishing touches put on at the talking machine
store of W. J. Roberts, Jr. remarkably good." Right here is where we come
Suit, charging forgery and embezzlement, has All the leading concerns report good business in. We keep you stocked
will
and this includes Collister & Sayle, who are doing up. You can send to us for
been brought by the city solicitor in Common
well with the Edison and Victor; the May Co.,
anything in the Victor line and
Pleas Court against Louis Divineau, inventor of you'll getit. And what inter-
the Ideal Horn and the Divineau Biophone. He who report increasing sales of Victor machines,
estsyou more we'll ship it the
was, and had been for several years, secretary of Cuban and Mexican records; C. H. Denslow, who
same day we receive your order.
the city sinking fund commission, and as such are having an excellent call for Victrola and
Triumph machines; Aldrich, Howey & Co., who We have a great stock of Vic-
was bonded by the American Bonding Co. of Bal- tors, Victrolas, Victor Records,
timore, in the sum of $25,000. The sum alleged report good sales of Columbia disc grapho-
record cabinets, horns, fiber
have been embezzled The bonding phones and double disc Columbia records. At Mr.
to is $12,800. cases, English needles, and all
company refusing to make good the deficit in ac- Denslow's warerooms, 27 Taylor Arcade, I Victor parts and accessories.
counts are included in the suit. noticed on exhibition in the show window an In fact, we are one of the
Cleo S. Bourgeois, formerly with the Columbia auto-talking machine, said to be the only one ever largest Victor distributors in
Phonograph Co., and later with the International imported from Germany. It is a small imita- the United States. We handle
Talking Machine Co., is now engaged in the auto- tion of an automobile in detail, the phonograph Victor goods exclusively. We
hidden in the body of the auto. It is operated by do one thing; and do it well.
mobile business with the Oldsmobile Co. He is
figuring on connecting up a graphophone with an electricity, plays a disc record and everybody We'll guarantee you four re-
auto. passing stops to examine it. sults of buying from us: You
Flesheim & Smith say trade is quiet. will getjust what you send
manager of the National
F. K. Dolbeer, sales
Managers of Cleveland picture shows express for; you will get it immedi-
Phonograph Co., Orange, N. J., was a visitor with
ately; you will not pay more
the talking machine dealers of Cleveland March their pleasure at the establishing of a censor-
than elsewhere; you will be
31st. ship by the New York companies controlling the
completely satisfied.
Conditions were reported but changed
little
manufacture and output of films. They say it
will have a tendency to improve the standard Drop us a line to-day for
from the previous month at the store of W. H.
our handsome booklet, "The
Buescher & Sons. The demand for records was and more thoroughly popularize their business,
Cabinet That Matches," and
said to be excellent and all the while broadening, and admit that there are certain features which
our catalogues.
and fairly good for machines, especially those of may be eliminated without havoc being done.
the higher grade. Mr. Buescher said the double- New York Talking Machine Go.
faced Victor records for April were unusually A NOVEL EXPERIMENT. Successors to
good and selling well, while the Red Seal records
The Victor Distributing and
were as popular as ever. "The many admirers A novel experiment
is in process of develop-
Export Company
of Madame Sembrich are acquiring a store of her ment at the McNeil Island Federal penitentiary,
great operatic airs and concert songs, of which near Tacoma, where the convicts are rearing Chi- 83 Chambers St, New York
we have a complete list," said Mr. Buescher. nese pheasants and Rouen call ducks for the
"Business is very good and has been for the market, affording the prisoners a diversion that
past two weeks," said Miss Loretta H. Byrne, relieves their minds from the pall of prison life
manager of the talking machine department of and gives them a small income which they are
Brown Bros. "We have recently made sales of devoting to the purchase of books, newspapers
—
several high-priced graphophones sold three to- and magazines and which has enriched them also
—
day and customers all express themselves highly by a phonograph, the vocal and instrumental
pleased with their purchase. Purchasers also ex- strains from which resound to their delight
press themselves delighted with the double-disc through corridors and cells. The experiment is
records." the result of an idea which originated with
W. J. Roberts, Jr., reports business moving United States Marshal C. B. Hopkins, whose head-
along about the same as for several weeks past. quarters are in Seattle and who advanced the
His sales of machines continues good, and record prisoners the necessary fund for the purchase of
customers usually monopolize the demonstration original stock.
rooms from morning until night. He stated the
demand was for the higher grade of machines "No one really fails who does t>:3 best."
THE TALKING MACHINE WORLD. 61
Manila, 4 pkgs., $245; Madrid, 3 the principle is the same. How to safeguard the
VALUE OF AT TRACT IVE WINDOWS pkgs., $3,246;
rights of inventors to their legitimate earnings
pkgs., $375; Montevideo, 12 pkgs., $1,702; Para,
So Often Overlooked by Dealers Emphasized by 9 pkgs., $543; Puerto Barrios, 3 pkgs., $130; Rio without at the same time building up patent mo-
Victor Co. Who Have Employed a Specialist nopolies, has long been a troublesome problem.
de Janeiro, 7 pkgs., $816; 17 pkgs., $767; 9 pkgs.,
to Arrange Special Displays for Dealers All The existing patent laws, both in this country and
$813; Shanghai, 253 pkgs., $26,904; St. Johns, 9
—
Over the Country Some Philadelphia Vic- pkgs., $171; Surinam, 15 pkgs., $333; Tampico, Europe, as a rule, do neither. In certain cases
tor Windows Seen Recently. as in the cyanide process for gold mining, for in-
42 pkgs., $698; Trinidad, 13 pkgs., $342; Val-
ing the exports of talking machines for the past is guarded against by the provision that, if re- each carrying 1,000 fee value of
of film of
eight weeks from the port of New York: production of the music is permitted at all by 10c. a foot, 800 illustrated song slides of value of
the composer, any record manufacturing concern $5,000, seven motion picture machines worth
FEBRUARY 17 AND 24.
shall have the right to reproduce it on the pay- $2,100, six stereopticons totaling $900, phono-
Berlin, 38 pkgs., $135; 31 pkgs., $200; Bombay,
Callao,
ment of the same royalty. This, of course, was a graph records of the estimated value of $1,000
9 pkgs., $227; Calcutta, 35 pkgs., $1,156;
case of copyright, and net of patent proper: but and four $60 phonographs.
4 pkgs., $240; Copenhagen, 3 pkgs., $105; Guaya-
quil, 10 pkgs., $210; 3 pkgs., $475; Hamburg, 1
pkg., $189; Havana, 2 pkgs., $110; 3 pkgs., $387;
7 pkgs., $195: Hong Kong, 11 pkgs., $287; Lon-
don, 13 pkgs., $1,034; 569 pkgs., $7,668;
Para, 14 pkgs., $1,046; Progreso,
Panama, The Monarch Midget
12 pkgs., $887;
107 pkgs., $2,156; Puerto Plato, 3 pkgs., $258;
Rio de Janeiro, 4 pkgs., $248; San Francisco, 6
IS IX.
pkgs., $715; Shanghai, 151 pkgs., $5,751; South-
ampton, 6 pkgs., $160; Valparaiso, 4 pkgs., $136;
Vera Cruz, 33 pkgs., $640. <j| You don't know how good it is if
the simplest thing you ever saw, hangs on the wall like a picture, and
It's
(Special to The Talking Machine World.) with the printed matter that dealers are supplied with brings in the extra
dollars.
Indianapolis, Ind., April 6, 1909.
If your jobber has not told you about them yet, send your address and
Business has been quiet among the talking ma- your jobber's name and learn the " Secret " about them to
chine dealers for the last month. Unsettled
weather has been the chief cause, and not much G. H. SCHUBERT, 199 W. Madison St., Chicago, 111.
feet, containing about 2,000 indestructible records. of the world. They handle Victor machines only. further order of the court, from selling certain
The records were placed in the machine without The Kipp-Link Co., jobbers and dealers in Vic- phonograph records at less than the prices stipu-
any excelsior packing, which is usually used in tors and Edisons, are advertising records to give lated in a contract with the National Phono-
such shipments. This is regarded as the cham- the actual voice of Admiral Evans in his fare- graph Co. It was alleged in the complaint ask-
pion single package shipment of talking machine well address to the navy. The Edison Amberol ing for an injunction that the defendant com-
records ever received in Indianapolis, and goes to four-minute records are selling fast at this store. pany had entered into a license agreement with
show the possibilities of the indestructible The Musical Echo Co. have sent out pamphlets the National Phonograph Co., by which the de-
records when it comes to shipping. giving warning to those who take records on fendant company was to sell the records at not
Thomas Devine, of the local Columbia store, approval. It is explained that records sent out less than specified prices. It was alleged that
has noted a marked increase in the sale of 12- on approval are not sent for the entertainment the defendant company had sold the records at
inch records since his company originated the of those who get them, and that it is expected less than these prices.
scheme of issuing double records at the price they will not be played more than one time and
of the old single record. Among the best-selling must be kept only one day. It is also stated EXPRESS CO. LOSES.
12-inch records, Mr. Devine says, are "The Old that damaged records will not be taken back.
'f nurl the condition that the plaintiff accept $50 in set-
Highland Park ILLINOIS, U. S. A. Record Sweeper in Action tlement as express contract is -limited to that
amount,
THE TALKING MACHINE WORLD.
DEMURRER IS SUSTAINED BOTH SING AND TALK. dealer in pianos, organs and everything in the
line of musical instruments in Key West, Fla.
And the Bill Brought Against the Hawthorne Combined Talking and Exhibiting Machines.
Mr. Henderson also closed a contract with the
& Sheble Co. by Victor Co. Is Dismissed.
South Florida Music Co., of Tampa, Fla. Mr.
In view of the success which is obtained by the
Henderson reports that the Florida tourist crop
The demurrer of the Hawthorne & Sheble Mfg. moving picture apparatus, the idea naturally oc-
this year was a hummer, and, as a consequence,
Co., manufacturers of talking machines, records, curred to use the phonograph in connection with
all of the dealers in the State are wearing a
horns, etc., Philadelphia, Pa., to the bill of com- it, so as to hear the voice at the same time that
broad smile.
plaint by the Victor Talking Machine Co., Cam- we see the picture. Among such devices is a
den, N. J., charging the defendants with infring- combined talking and picture-exhibiting machine
ing patent No. 832,896, known as the Dennison recently devised and patented by a New York "VICTOR SALES MANSHIP."
hollow arm patent, was sustained and the bill man. At the top is an opening for viewing the A Volume of Exceeding Interest Just Issued by
dismissed by Judge McPherson, United States pictures, and adjacent thereto, where they will the Publicity Department of the Victor
Circuit Court, Philadelphia, on March 12, for come in contact with the ears of the user, are Talking Machine Co.
lack of invention. The opinion in full follows:
"It is true that the improvement covered by Recently the publicity department of the Vic-
the patent in suit (No. 832,896) is prima facie tor Talking Machine Co., Camden, N. J., presided
novel; the grant of letters carries with it such a over by C. M. Brown, issued what is entitled
presumption, but the presumption must give way "Victor Salesmanship," a book of over sixty-three
if the court is clearly convinced, from examining pages, with a stiff paper cover, and the famous
the improvement, that the element of invention fox terrier trade-mark embossed thereon, printed
does not appear. In my opinion, such a situa- in the company's usual elegant manner and fully
tion- is presented, as it seems to me no invention illustrated. It contains "a series of salesmanship
is disclosed by the device in question. What the lessons compiled for the benefit of those interested
patentee did was simply to take the old amplify- in the sale of the Victor and Victor records."
ing horn of a talking machine, cut it in two for Every detail in the manufacture of the Victor
reasons of convenience, and provide well-known goods is interestingly described, and regarding
means for refastening the parts when the occa- the selling proposition the following general ob-
sion to operate the machine should arise. The servations are given in the brief preface:
specification does not refer to the reasons that "In these lessons we have endeavored to im-
suggested the change of construction, but they part to you a comprehensive knowledge of Victor
—
are thus stated and no doubt correctly stated—
sound tubes. The latter are adjustable to ac-
salesmanship acquired through years of intimacy
in the brief of complainant's counsel: with the Victor and Victor records. Everything
" 'It will be evident to this honorable court commodate the many sizes of heads naturally depends on the way you read these salesmanship
encountered. In making the pictures for these lessons. We assume that everyone interested in
that a talking machine having an amplifying
moving pictures that sing and talk, the actor the sale of the Victor is ambitious and anxious
horn, such as is shown at 11 in Figure 1 of the
takes his position before the camera and his to increase his or her value to the limit of their
drawings, immovably fixed to its supporting
bracket, would be most unsuitable for transpor-
movements are photographed. Coupled with the ability, and we believe, and in fact know, that a
and did not call for the exercise of the inventive NEW COLUMBIA DEALERS IN FLORIDA. advertising manager.
CHANGE IN FIRM NAME. ^ Our department are most complete. Stocks are full, running
lines in every
over. We
have everything and anything you want. We make it a point to
The Rhodes & Haverty Furniture Co., Savan- keep forearmed at all times so that our customers shall not suffer through
nah, Ga., large dealers in Columbia graphophones detail. —
Suppose you give us a trial order nothing is so conclusive as the
in that city and vicinity, have changed their actual business, the practical test.
Improved
Made oval shape. Each shelf is lined with soft green felt to prevent the Disc Records, "single or double"
from being scratched. Shelves are numbered to correspond with index card which is furnished.
RECORDS FOR THE CHILDREN. done, they would be pleased and satisfied, having mastime, if judiciously advertised, their sale
no desire to experiment with the more expensive would be extremely satisfactory."
Every Dealer Can Add to His Record Sales by instrument. Instruct every new customer who There is a logic in this gentleman's opinions,
Striving in Behalf of Their Introduction. has children along the above mentioned lines, Mr. Dealer; give them your consideration.
and if he does not deem it expedient at first to Just a suggestion in parting: How would it
Juvenile records are not nearly so numerous
abide by your advice, refuse to be discouraged. do to add one juvenile record to each monthly
as they should be, but there are a few to be
Your victory will not be long in coming. Wait record supplement?
found in every talking machine catalog, and it
until the nursery squad make a successful raid Howard Taylor Middleton.
willpay you, Mr. Dealer, to demonstrate to your
on the record cabinet, and Father comes to you
customers their ability to amuse.
Just think for a moment of the millions of
with a long face and a tale of woe about mis- HEAR ALUMNI BY PHONOGRAPH.
chievous kids and broken records. Then b.ing
children who tax the patience of mothers and The Talking Machine World.)
(Special to
once more to his attention the subject of the
nurses every evening at that fretful hour which Chicago, 111., April 1, 1909.
cheap outfit. He will see the point very clearly
comes just in advance of the sandman. They Phonographic addresses by graduates of Am-
this time and will thank you for your suggestion.
grow weary of the same old story heard so herst College now occupying positions of trust
many times before. Even their favorite nursery
Result:— Another outfit disposed of.
and honor in various departments of the United
Conversing with a veteran talking machine
rhyme, crooned to them ever so softly, loses its States government, illustrated with stereopticon
man the other day on the subject of records for views of the Massachusetts college, were fea-
charm at last, and they wail for something new.
Would not a talking machine concert comprised tures of the seventeenth annual banquet of the
of a few good tales, well told, a lullaby, or a Amherst Club of Chicago, given at the Grand
Mother Goose ditty, be eminently to the point? Pacific Hotel last week. President George Har-
Instead of the wakeful, obstreperous youngster, was the guest of honor and
riss of the college
you possess the power to create in his place a reviewed the ten years of his connection with
happy and contented child reveling in the delight the institution. Thirty-five classes were repre-
of bedtime, lulled to sleep by a storyteller who sented at the banquet from 1856 to 1911, the
never tires. class of 1890 with five members being the largest
Very often, I'll wager, children visit your store present.
in company with their parents, and are com- me
children, he told that during the days when
pelled to submit to a long program of Wagner, the phonograph was a novelty in school houses,
ACHIEVING NEW TRIUMPHS.
Beethoven or from Suppe, perched on a chair churches, halls, etc., he went from town to town Commenting upon some late inventions in the
with their little legs dangling a foot from the giving entertainments. talking machine field, the Troy Times, in a recent
floor, and all the while, within the very room, "In all my travels," he stated emphatically, "I issue, said: "The talking machine,
like other
perhaps, are records capable of bringing a cry of never forgot the children. made it a point inventions, achieving new triumphs. A Den-
I is
sheer joy to their lips. Would it not pay you to something of a juvenile character in
to include ver man has invented an attachment to a tele-
p'.ay a juvenile record occasionally for their every concert, and the result was always gratify- phone transmitter, in connection with a phono-
benefit? Most assuredly, would show the
for it ing. Often I was compelled to spend the night graph cylinder, by which the mechanism of a
parents your interest in their
children. Your at a farmhouse, and that proved a paradise for lock can be controlled and a safe unlocked by
interest is reciprocated, and there you are. the little ones. Seated on my luggage, they use of a countersign. However, provision against
Did you ever think of suggesting to a doting would beg for a certain selection that had taken tampering with the safe is said to be assured by
father of a large family, who has just purchased their fancy at the exhibition the night before, the fact that the mechanism can be worked only
an outfit from you, that in order to protect his clapping their chubby hands in ecstacy at its by the voice of the man who gives the counter-
machine from rough usage at the hands of his conclusion. I think
very strange," he added in
it sign in the first instance. Any other voice will
diminutive but highly inquisitive progeny, he closing, "that manufacturers do not turn out fail of the desired effect. Whether a cold in the
should buy them a cheap machine and a few inde- more records for children. They would meet head or any other influence that will change the
structible records for their very own? If this were with a ready sale the year round, and at Christ- voice will make a difference is not explained."
THE TALKING MACHINE WORLD. 65
Is John Dunn, of Portland, Who Has Built Up Business for March Shows Improvement Over
a Great Business, Now Known as the Maine Last Year —
E. D. Easton a Visitor Good —
Phonograph Co. Report from St. Louis Talking Machine Co.
— —
News of the Travelers Columbia Grapho-
One of the men who can
claim the title of "the —
phone for Alumni Meeting Grand Leader to
pioneer talking machine dealer of Maine" is John —
Handle the Victor Other Items of the
Dunn, of Portland, who is said to be known to Month Which Merit the Consideration of
more talking machine dealers in Maine than per- Readers.
haps any other man. The Talking Machine World.)
(Special to
Four years ago Mr. Dunn made the first quan- St. Louis, Mo„ April 7, 1909.
tity purchase of talking machines, possibly ex- The talking machine business is in a fairly
cepting one, necessary to become a jobber in the good state of activity, and has been better for
State of Maine, and opened the first store de- the last month than it was for the same period
voted to talking machines exclusively. At that last year by a good percentage. The demand
time, only four years ago, conservative business
men thought it a venturesome proposition to
for high-class machines is quite good.
E. D. Easton, president of the Columbia Pho-
Be the satisfied
nograph Co., accompanied by wife and
his
daughter, spent Wednesday and Thursday,
March 17 and 18, here. They were returning
from a three weeks' tour of the leading offices
of the company in the South and West, going
DEALER
as far as San Francisco. Mr. Easton expressed
himself as being well pleased with the showing
made by the various offices visited. He left {IT Hitch your wagon
here for Chicago and from there to New York.
W. C. Fuhri, western district manager of the to the Distributor
Columbia Phonograph Co., spent the same two
days here that Mr. Easton was in town.
O. A. Gressing, manager of the St. Louis Talk-
who
ing Machine Co., reports that their trade is very
good. This concern recently closed a large deal
with the Grand Leader, our leading department " Never
store here, for a complete Victor line, which
they will handle exclusively. They have in-
stalled three handsome sound-proof booths on
their third floor, and their new department is Disappoints
very finely equipped in every modern detail. Mr.
Meyers is manager.
Mr. Gressing recently returned from a ten
days' trip to Evansville, Ind., points in Ken-
and whose
tucky, Memphis and Little Rock and reports
that he found things picking up very nicely in
JOHN DUNN. those parts and that prospects look very good
in those sections.
Perfect
endeavor to maintain a store in the metropolis
Cummins, traveler for this concern, re-
L. A.
of Maine with nothing to sell the public but talk-
cently returned from a successful trip through
ing machines and records. At that time $10,000
would have probably represented the purchase
Illinois, on which he sold a $500 Auxetophone to Service
A. Sellner & Co., dealers at Quincy, 111. Mr.
price of all talking machines and records in the
Cummins will leave on another trip shortly.
entire State. The goods were carried as a side
line in the back part of hardware stores, etc. No
The annual meeting of the Amherst College is famous.
Alumni Association was held Saturday evening,
one then realized the wonderful possibilities of
March 27, at the Buckingham Hotel, one of our
the business. To-day $100,000 would not cover the
jobbers and dealers' investments in Portland
swell hostelries here. The Columbia Phono-
graph Co. furnished one of their B. C. Grapho-
/IT We are not satis-
alone. Four years ago there was but one jobber
and three dealers in Portland, all of whom han-
phones to reproduce special made records of the
leading Amherst College professors, who were
fled unless we give
dled talking machines as a side line in a small
unable to attend the banquet. This entertain-
way. To-day in Portland there are six jobbers
ment was received with great enthusiasm by our patrons better
and ten dealers. This is a wonderful illustration
those who heard it, and it was pronounced a
of the development of the industry in this one
great success. service; goods in ab-
State. It is a known fact that the development
E. B. Walthall, manager of the Columbia Pho-
has been just as rapid and pronounced elsewhere nograph Co., states that their trade for March solute factory con-
throughout the country.
The talking machine industry is based on the
—
firmest foundation in the world the home. The
is about double that for the same month one
Billy Murray 10
(b) Broke (Jean C. Havez)
EDISON STANDARD RECORDS. COLUMBIA INDESTRUCTIBLE CYLINDER Edward W. Meeker 10
35068 (a) Over the Waves Waltz (Sobre las Olas)
RECORDS. (Rosas) Pryor's Band 12
10117 Venus on Earth Waltz —
National (London) Military Band 1046 Gun Fire March (Heed) Military Band
(b) Militaire Waltz (Waldteufel)
Victor Dance Orchestra 12
10118 Won't You Even Say "Hello" ?. .Manuel Romaine
10119 Oh, La, La, La, La, La Sallie Stembler
1047 Good-Bye,
Solo, orch.
Molly Brown (Jerome)
accomp
Soprano
Ada Jones
— 16296 (a) Ah! Cupid (Herbert) from "Prince Ana-
nias" Herbert L. Clarke 10
10120 Sterling Castle and Harvest Dance.. Wm. Craig 1048 Pansy, the Moon am Shining (Ted Snyder) (b) The Birds in the Forest (Strange)
10121 A Confidential Chat Press Eldridge —
Tenor Solo, orch. accomp Tom Fortune
— ^ . . . . Rattay, Levy and Lyons 10
10122 Make a Noise Like a Hoop and Roll Away 1049 Evening Star (Wagner) Violoncello Solo 16292 (a) Pansies Mean Thoughts and Thoughts
Collins and Harlan Victor Sorlin Mean You -(Brown-Spencer)
10123 Beautiful Eyes Ada Jones 1050 I Wish I Had
a Girl (Grace LeBoy)
accomp
Tenor — Harry Macdonough 10
10124 Golden Trumpets Albert Benzler Solo, orch. Chas. F. Orr To the End of the World with You
10125 Ayesha, My Sweet Egyptian .... Herbert Payne 1051 Under the Honeymoon (Jerome) .Soprano — (b)
(Reed-Ball) Henry Burr 10
10126 How Firm a Foundation Edison Mixed Quartet . and Baritone Duet, orch. accomp COUNTER-TENOR SOLO BY WILL OAKLAND, WITH ORCH.
10127 I Used to Be Afraid to Go Home in the Stanley and Stevenson 5691 Silver Threads Among the Gold Danks 10
Dark Billy Murray 1052 My Sweetheart Waltz (Bacucci) Orchestra 16289 (a) Queen of My Heart (from Dorothy)
10128 A Coon Band Contest. .
10133 I Don't Care if There's a Girl There.. Harry Fay Baritone Solo and Chorus, orch accomp. 58006 Walkiire Magic Fire Spell (Feuerzauber)
10134 Shine On, Harvest Moon Bob Roberts and Chorus Transcription
by Brassin Wagner 12
Ada Jones and Billy Murray 1057 Oscaleeta (Savasta) Band NELLIE ME LB A, SOPRANO.
10135
10136
The Model Minstrels
Amina
Edison Minstrels
Edison Concert Band
1058 Just One Sweet Girl (H. Von Tilzer)
tone Solo, orch. accomp
Bari-
jL J. Brown
— Twelve-inch,with orch. In Italian. —
88148 Otello— Salce, salce (Willow Song) Verdi
1059 Who's Your Friend (Rogers) Baritone and
Tenor Duet, orch. accomp.. .Collins and Harlan
— Twelve-inch, piano acc. played by Mme. Melba English. —
88156 Believe Me if All Those Endearing Young
EDISON AMBER0L RECORDS. 1060 Situation
accomp
(Hubbell) —
Soprano Solo, orch.
Jane Elwot
Charms Moore
A FOLK SONG BY SCHUMANN-HEINK.
115 Reinzi Overture Edison Concert Band 1061
1062
Flower Girl Intermezzo (Wenrich) .... Orchestra
Trans-mag-ni-fl-can-bam-dam-u-al-i-ty ( Smith)
Twelve-inch, with orch. In German.
88155 Es ist bestimmt in Gottes Rath German
— —
116
117
It is Enough
Love and Devotion. .
James F. Harrison
.Venetian Instrumental Trio
1063
—
Baritone _SoIo, orch. accomp. .Arthur Collins
Did He Run? (A. Von Tilzer) Vocal Quar- — Folk Song (It Is Ordained by God's De-
118 To the End World With You
of the cree) ....Mendelssohn
tet, Male Voices, orch. accomp Quartet TWO ENGLISH SONGS BY GADSKI.
Manuel Romain
119 Casting Bread Upon the Waters 1064 When I Dream in the Gloaming of You (In-
—
graham) Baritone Solo, orch. accomp...
Ten-inch, with piano accomp.
87026 (a) How Much I Love You
In English. — La Forge
Empire Vaudeville Co.
120 S. R. Henry's Barn Dance
Geo. S. Madden (b) The Year's at the Spring Beach
1065 Fan's March (Kost)— Accordion Solo A MIGNON NUMBER BY FARRAR.
— New York Military Band J. J. Kimmel Twelve-inch, with orch. In French. —
121
122
Prize Song "The Mastersinger"
Golden Rod
Reed Miller
Mabel McKinley 1066 Dancing Sunshine (Ted Snyder)
and Tenor Duet, arch, accomp
— Baritone 88152 Mignon-Styrienne, "Je connais" (I Know a
123 Awakening of Spring. American Symphony Orch.
.
Poor Maiden) Thomas
124 Jerusalem Edison Mixed Quartet Stanley and Burr MISCHA ELMAN, VIOLINIST.
1067 Uncle Josh and the Lightning Rod Agent Ten-inch.
125
126
Good-Bye, Molly Brown
Nina
Ada Jones
Hans Kronold
1068
(Original)
Blitz and Blatz (Duprez)
—
Laughing Story Cal Stewart
Vaudeville Sketch — 61183 Swing Song Barns
127 Even Bravest Heart Thomas Chalmers Twelve-inch.
128 I Thy Angel Spirit
Feel Duprez and Porter 71039 (a) Gavotte Grossec
Miss Chapman and Mr. Harrison 1069 Marching Through Georgia (Arranged by La- (b) German Dance (Deutscher Tanz)
129 New Creation Two-Step. New York Military Band cane) Band Dittersdorf
130 I'm Awfully Strong for You
UDELL CABINETS!
(Santos Jorge A.)
Prince's Military Band
A Bunch — Spanish
of Roses March (Chapi)
Prince's Military Band
A661 Baby's Sweetheart — Serenade (Corri)
Prince's Military Band
Recuerdoz de Cadiz — Fandango (Schwartz)
Banda de Artilleria stand for all that is best in the art of building ff"
A662 Valse de Concert (also known as "Durand's
First Waltz") (Durand) Casino Orchestra
Sympathie Valse (Mezzacapo) .Casino Orchestra GOOD FURNITURE. get only CABINETS You
A663 When Other Hearts Have Closed Their
Doors (Snyder) —
Vocal Quartet, Male that "have been through the mill." That is to say
Voices, orch. accomp Columbia Quartet
I'll Be Home at Harvest Time (Solman) — CABINETS that when they are crated and ready
Vocal Trio, Mixed Voices, orch. accomp.
A664 The —
Three Twins The Yama-Yama Man
Metropolitan Trio to ship are as near perfect as human hands can make
(Hoschna)
accomp
orch.
—
Soprano Solo with Chorus,
Ada Jones and Chorus them. The superiority of CABINETS UDELL
Did He Run? (Albert Von Tilzer)
Quartet, Male Voices, orch. accomp
Vocal — will be manifest to your customer. Of course it
Columbia Quartet
costsmore to produce UDELL CABINETS, but
COLUMBIA 12-INCH DOUBLE-DISC RECORDS making them in the quantities we do enables us to
A5092 Die Dollarprinzessin Nach motiven, "Dol-
larwalzer" —
Dance Music (Leo Fall)....
— not only produce better Cabinets but also to produce
Bad'ner Mad'ln —Waltz — DancePrince's
Music
Prince's Orchestra
(Kom-
them at prices which, when you see them, you will
also be a buyer and a booster of UDELL Cabinets.
zak) Orchestra
A5093 Jubel Overture (Weber) ..Prince's Military Band
Mendelssohn's Wedding March (Mendels-
sohn) Prince's Military Band Write us please/ Just say send illustrations and
A5094 The Prima Donna Selection (Victor Her- —
bert)
Arab Love Song Medley, introducing "Meet
Prince's Orchestra prices of UDELL Disc Record and Cylinder Record
:
MACHINES AND RECORDS entirely across the record to the center thereof.
Such means is of importance, in order to guard
against injury to the stylus and sound-box, for
The Talking Machine World.)
(Specially prepared for stronger vibratory movements and consequently
if the reproducing
Washington, D. C, April 7, 1909. effecting like vibrations of the sound-box mechanism were fy.^
Reproducing Stylus fob Talking Machines. diaphragm and consequent louder and clearer moved by the
George K. Cheney, New York, assignor by mesne tones therefrom.
yielding - pressure
assignments to Victor Talking Machine Co., In the accompanying drawings wherein Figure
device beyond the
Camden, N. J. Patent No. 915,936. 1 is a side elevation, and Fig. 2 a section on end of the record-
This invention relates generally to talking line 2 —
2 of Fig. 1, is shown the invented mech-
groove, the stylus
machines and consists more specifically of an anism as applied to a known type of gramophone, and the lever
improved form of reproducer adapted for use only so much of the latter being shown as is nec-
carrying the same
in connection with the sound record described essary to understand and apply the invention
•
brought out in
which
i °
the
«
following
obtain
and
description.
Referring to the accompanying drawings, in
other
results
advantages
=
New Lang Building,
NEW YORK
662 Sixth
CITY = Avenue
THE TALKING MACHINE WORLD. 69
are temporarily supported and how they are vertical section through the machine showing showing the movable rest for supporting the
dropped one at a time upon the turntable. Fig. the sound-box, the receptacle for holding the phonographic tube, and showing also the mov-
3 is a fragmentary needles when ejected, and the various parts used able arm for shifting this tube in a lateral di-
section through the
casing showing the
turntable and vari-
ous moving parts not
c o n n e cted directly
with the turntable,
and also showing a
star-wheel and its
connections for peri-
odically throwing
•
.r .._ j>
certain parts out of i
!
for
used
causing the
and the
ejection
substitution
of the needles
therefor of
when
new
front elevation of the needles; Fig. 7 is a fragmentary section upon
machine 5
showing ~Tl3 the line 7 —7 of
particularly the needle wheel serving as a Fig. 4, looking in
magazine for holding the needles, this the direction of
view further showing the various parts for
.
SAN FRANCISCO, CAL. STEIN WAY PIANOS-LYON & HEALY SCHEUBER DRUG COMPANY
WHOLESALE RETAIL "OWN MAKE" BAND INSTRUMENTS LIVINGSTON, MONT.
941 MARKET STREET Sherman, Clay & Co.
San Francisco Portland
lf>s Angeles
jobbers
Edison, Zonophone JOHN F. ELLIS & CO.
DEALER hidden- Campbell- Smith Company WASHINGTON, D. C.
Victor Distributor
Jacksonville, Florida
All Kinds of Automatic Musical Instruments VICTOR
m.^ M v/iv
-v Talklno
Machines
and Slot Machines. Exclusive and RECORDS Wholesale and RetaU
Largest Stock in the South
Columbia
We
Jobbers
Carry the Full Line.
259
NEW YORK
Western Branch
Wabash Ave., Chicago
EDISON
It's worth while knowing we never
NEEDLES WHOLESALE AND RETAIL
REGINA MUSIC BOXES REGINAPIANOS
REGINAPHONES SUBLIMA PIANOS
substitute a record.
we've got it.
If it's in the catalog
ever manufactured.
They come in four sizes, No. 1, Loud
Tone No. 2, Happy Medium Tone No. ;
DISTRIBUTORS
EDISON PHONOGRAPHS
Complete Stock.
IN NEW YORK FOR
Prompt
AND RECORDS
Deliveries.
Des Moines IOWA Dobnqw
;
38S9 Finney
Maine Phonograph Company,
Only ExcluaWi Jobber In U. S. of The Rudolph Wurlitzer Co.
Cincinnati and Chicago Portland, Maine.
Zono phone Machines and Records Controlling State of Maine and portion of New Hampshire
7*a;o points of supply; order from the nearer
We Fill Orders Complete Glre u« i Trial
Every Jobber In this country should be represented in tbis department. The cost is slight and the advantage
Be sure and have your firm In the May list.
THE TALKING MACHINE WORLD.
a
THE PLEASURE THE COST
DOUBLED REDUCED
Hebrew Supplement, just issued; the finest Hebrew records ever made. Songs by Mme.
Regina Prager, Mr. Kalman Juvelier and other well known artists.
Published Each Month by Edward Lyman Bill at 1 Madison Avenue, New York, May 15, 1909
The best-planned window loses it^ effect after the dust lias begun to settle on the merchandise and the
glass gets a little dim.
Every V ictor dealer should be on the safe side and give his windows a fresh dressing every so many
days, whether it seems to need it or not. Each new window display has its advertising value. A good
window dresser can make the window pay the rent of the whole store.
Don't crowd the window, tf it is well arranged with a few articles it commands attention, when the
same space jammed full with a variety of objects is passed unnoticed. Make your window tell the news
of your store. Your window display can show real things, and has a great advantage over print, which
can only tell about things.
The best window display is one that associates the Victor with some person or event of general in-
terest. For instance, suppose you get a fine portrait of Sousa, frame it handsomely, and arrange it
against a background of drapery in the most prominent place in the window, and place beneath it a neat
Windows like this command a great deal more attention than windows filled with a promiscuous
stock of goods, and the labor and expense are much less. After you have accumulated a number of .
suitable draperies, frames and other articles that can be used over and over again, it is an easy matter
to add the note of current interest, similar to the one described. This method of window dressing saves
the handling and exposure of many articles of merchandise and gives the passing crowds sonlething to
stop and look for.
Entered as sw»nil-clnas matter May 2, 1905, lit the post office at New York, N. Y., under the act of Congress of March 3, Wiii.
THE TALKING MACHINE WORLD.
The Zon-o-phone
determines
is
the
the
oldest of all disk machines, the mdst highly developed smooth running, durability and
in
Zon=o=phone
—:
Double Record Disks The
ever sold for 65c.
^ of record
Hebrew Supplement, just issued ; the finest Hebrew records ever made. Songs by Mme.
Regina Prager, Mr. Kalman Juvelier and other well known artists.
blow on the snake's head there might have been on April 22, was enlivened by music from the
a different story to tell. Auxetophone. CLEMENT BUYS SAWYER'S STOCK.
Every winter Mr. and Mrs. Edison go to A program, which included grand
pleasing
opera numbers, delighted the banqueting piano (Special to The Talking Machine World.)
Florida. While there the inventor works out the
men, many of whom expressed surprise at the Bar Harbor,
Me., April 8, 1909.
various problems which he has not had time to
marvelous entertaining powers of the Auxeto- S. Clement, of Clement's music store, has
J.
complete in his laboratory in New Jersey, and
phone. bought the entire stock of Ediscn phonographs
goes fishing between times. On the last day they
The program was arranged by the Driggs & and records of J. H. Sawyer and has combined i:
were at Fort Myer, Mr. and Mrs. Edison were
Smith Co., of Waterbury, who have recently with his already large stock at 160 Main street.
taking a walk along one of the palm shaded
taken on the Victor line. Thus making the largest and most complete stock
avenues when there was a warning whir from
of Edison goods 'n Eastern Maine. Mr. Clement
the side of the road, and the inventor pulled his
wife to the side just in time to get her out of
BALLARD PHONO. CO. MAKES ITS DEBUT. has a large room separate from the main store
devoted exclusively to this line, the walls of
the way of a monster rattler that 'had been coiled Victor A. Welman has made his appearance as which are lined with Edison records, every num-
up almost beneath their feet. The snake coiled for a talking machine dealer in Seattle's hustling ber of the extensive catalog being represented.
another spring, but before he could strike the suburb, Ballard, a town of about 20,000 inhab This room is fitted up with special reference to
inventor picked up a stick. Hants. Mr. Welman has acquired the stock and the comfort and convenience of phonograph
As the snake darted forward on the second good will of H. C. Tharp. who has been conduct- customers.
spring Mr. Edison stepped aside, and taking care- ing the business for the last two years. Mr. Wel-
ful aim, hit the reptile a vigorous blow with his man is not new at the work, but leaves a lucra-
club. The rattlesnake was instantly killed.
The Continental Royalphone and Phonogram
It tive berth with the D. S. Johnson Co., the largest
was one of the largest ever killed in the vicinity.
was recently incorporated in the
Co., of Kittery,
talking machine dealers in the Northwest where
State of Maine with a capital of $5,000,000.
he was connected with both the selling end and
President, A. H. Peavey; treasurer, G. E. Burn-
TAKES ON THE VICTOR. the advertising department. With the oppor-
ham, and clerk, E. J. Burnham, all of Kittery.
tunities of the location and his preparation for
The Driggs & Smith Co. Put in a Talking Ma- the work his success is almost assured. The
Geo. E. Seavey, successor to Seavey Bros.,
chine Department. house will be known as the Ballard Phonograph
Haverhill, Mass., has built up an excellent trade
Co., and will handle Edison, Victor and Columbia
The Driggs & Smith Co., Waterbury, Conn., In talking machines, pianos, sporting goods and
products, besides a good line of small goods.
have recently opened a talking machine depart- other specialties in that section. He handles the
ment, which is under the supervision of J. H. E. C. Goodwin, of Lyon & Healy, Chicago, was Victor, Edison and Columbia machines and a
Dodin. This is one of the leading music trade a visitor at New York
headquarters of the Na- full line of records, as well as supplies of aH
institutions of Connecticut and have placed in tional Phonograph Co, last week, kinds,
4 THE TALKING MACHINE WORLD.
event without the aid of a Victrola or some singer finished her hymn, but there were
MILWAUKEE'S BUDGET OF NEWS.
other machine from the McGreal establishment. smothered indications of a riot in the congre-
Spring Trade Will be Double That of Last Year He is also a member of all the leading commer- gation.
—New Victor Styles Popular McGreal's — cial organizations Milwaukee and is most
of Lawrence McGreal is again president of the
Great Campaign of Publicity Many New — liberal in offering his machines for every event McGreal team in the city baseball league, an ag-
Victor and Edison Agencies The Talking — under the auspices of these associations. It is gregation which promises to "do up" all other
Machine in the Church —
Hille Takes Charge not only Mr. McGreal's own business that has teams in the league this year. Mr. McGreal re-
at Flanners —
The Cream City Supply Co. been strengthened and increased in this way, cently donated two score boards to Milwaukee
—
Open Up Columbia Trade Active About — but dealers in the city and all over the State baseballdom, one for the White City Park and
the Bull Terriers —
Other Items. have profited in a business way. One well the other for the South Side Park, both in honor
known Milwaukee dealer relates how he sold of the league's new president, Dick Marcan,
I Special lu Tlie Talking Machine World.) two machines directly after a successful con- former manager of the McGreals.
Milwaukee, Wis., May '8, 1909. cert held by Mr. McGreal before one of the That the moving picture shows of Milwaukee
Despite unseasonable weather, dealers are pre- business organizations of the city. are not of a nature requiring censorship is the
dicting that the total spring trade will more Mr. McGreal took a prominent part with one stand taken by several of the leading talking
than double that of last year, and there is every of his machines last week at the annual meet- machine dealers of the city. Dealers say that
assurance that the prediction will be borne out. ing and dinner held by the Milwaukee Foundry they do not make the statement simply because
The wholesale business is especially good and Foremen's Association. A Victrola also helped the five and ten-cent theatres are good buyers of
dealers all over Wisconsin seem to be stocking to make merry the recent May party of the Mil- machines, but because they have made personal
up. The past year has witnessed nothing short waukee Press Club. investigation of the matter. One talking ma-
of a housecleaning in stocks and the present Several new agencies for the Edison line have chine dealer calls attention to the fact that the
spring business started out with more new rec- been opened up at various points in Wisconsin films used by the shows are now thoroughly in-
ords and machines on hand than at any time in and northern Michigan by William P. Hope, rep- spected by an official board at either Chicago or
years. Dealers say that this will work for the resentative for the National Phonograph Co. for New York One theater
before they are sent out.
general good of the trade, and that nothing this territory. Mr. Hope was in Milwaukee re- manager claims that he exercises a censorship
could be more satisfactory than in clearing out cently and reports that prospects in the talking in his own house and that an objectionable film
the shop-worn stocks. machine field are of the very best. never gets by him.
The new styles of the Victor, 2 and 3, have Several new dealers have been started in the Alfred Hille, formerly connected with the
been meeting with ready sales in Milwaukee and Victor line by William Schmidt, Wisconsin rep- sheet music department at the Joseph Flanner
promise to be classed among the leaders for some resentative of the Victor Co. Mr. Schmidt was Music House, has been made manager of the
time to come. The larger cabinets and sub- in Milwaukee last week after a busy trip talking machine and musical merchandise de-
stantial makeup of the machines seem to be
' through his territory. partment of the establishment. Charles H.
popular with the trade. Mrs. W. J. Voss, wife of the proprietor of the Iddings, former manager of these departments,
Lawrence McGreal seems to be following a Voss Phonograph Co., at Appleton, Wis., was a is now connected with the Cable Piano CO., at
most successful campaign of publicity for his recent Milwaukee visitor. New Orleans, as salesman.
machines which partly accounts for the big busi- The talking machine seems to be in bad re- E. L. Peterson, of Plymouth; Bert Poat, of
ness secured by the McGreal establishment. No pute among the members of a certain well-to-do Waterford, and Mr. Erbe, of Lawn & Erbe, of
social event, no matter how large or small, ever congregation on the upper east side of this city. New Holstein, were recent Milwaukee visitors
takes place in Milwaukee without Mr. McGreal And all because it "butted in" at an importunate and reported trade on the upward trend.
placing one of his popular talkers at the dis- time. The service had progressed through a Roy Keith, of the Talking Machine Co., of
posal of the gathering. The result is that Mr. particularly edifying sermon on the application Chicago, called upon the Milwaukee trade re-
Mr. McGreal is a particular friend and a the absence of the mistress, whirred and came rumored that the„ new company is backed by
privileged member of the Milwaukee Press out clearly with the refrain of its song, "You Chicago capital and interests. Milwaukee deal-
Club, and this organization never conducts an- Can Go As Far As You Like With Me." The ers are not over enthusiastic over the prospects
of another company in the local field, because
while trade is satisfactory, there is every indi-
DO YOU REALIZE cation that the latest concern will only add to
the competition.
The "Merry Widow" took Milwaukee by storm
that to get all there is in the Talking Machine Business, that
recently and sales of sheet music and talking
you ought to be able to supply the demand for either a Disk machine records of the leading hits of the opera
or C3r linder Machine or Record ? were far more brisk than dealers had hoped for.
THERE IS A DEMAND FOR BOTH As usual, the Hoeffier Mfg. Co. took the honors
for a catchy window display. Manager J. H.
Why
not place yourself in a position to meet it if you Becker, Jr., of the talking machine department,
have the
VICTOR
call,
# EDISON
are the best and the largest advertised lines.
calling attention
opera. Ready
by Manager Becker.
to
sales of
the popular records of the
Red Seal and domestic
records for a period of two weeks were reported
Victrola XVI
Quartered Oak - $200
Mahogany $200
Circassian Walnut $250
Victrola
The perfect musical instrument
D pff ^a/iI yy* 11 c l r» 9 1 1 xr
IllUOlVttllJr
^"'le Victrola plays all the unmatchable Victor music and entertainment in the richest, sweet-
*" es t j
—
most mellow tone ever heard as pure and true as life itself. The Victrola satisfies the
most critical musical tastes. It creates a deeper appreciation for operatic and classical music.
D_„£ _ _ i. yy,
*** d»^ \^
•
11
a 11 V» The Victrola has the absolutely accurate, noiseless-running Victor mechanism, an
'
• 11
*" 1 1 jr indispensable for perfect playing. The horn is entirely concealed. The music flows
1
through the small doors, which can be opened or closed, to regulate the volume of sound.
contempt had been made; that the only effort the meaning of the words 'repair and replace- and for that petitioner was punished. Upon
at such restriction ever made was to answer ment.' That they both meant restoration of whatever questions or contentions may arise
upon the face of the record and notice to the wornout parts The sales of petitioner, as from the use of the feed-device machine we re-
effect that such record was intended and sold for found by the courts below, and as established by serve opinion. We have not reviewed or com-
use with the "feed-device machine"; that the the evidence, were not to furnish new records mented upon the other cases cited respectively
records sold by plaintiff in error (petitioner) identical with those originally offered by the by petitioner and respondents in support of the|ir
were far more frequently bought to increase the Victor Co., but, to use the language of Judge contentions, deeming those we have considered
repertoire cf the purchaser's Victor machine than Lacombe in the Circuit Court, 'more frequently and the principles we have announced sufficient
to replace wornout or broken records.' The in order to increase the repertory of tunes than for our decision. Judgment affirmed."
'feed-device machine' referred to by the court as substituted for wornout records.' The right
was a talking machine bought by petitioner of substitution or 'resupply' of an element de- MR. CONRIED'S DEATH REGRETTED.
after, as petitioner avers, the Circuit Court of pends upon the same test. The license granted to
The death of Heinrich Conried, formerly man-
ager of the Metropolitan Opera House, which oc-
curred recently, was sincerely regretted by Signor
Caruso, who is now sojourning in a quiet. suburb
of London. It was Mr. Conried who brought
Signor Caruso to New York and exploited him,
It's and without Mr. Conried there would have been
little chance for Signor Caruso in the Metro-
politan Opera House. Signor Caruso said:
So Easy
"He was my first American manager and 1
shall always cherish his memory, not only as an
impresario but as a friend. None could have
been better."
Yes, it is not only easy to learn a foreign When Mr. Conried first engaged Signor Caruso
language by the I. C. S. system — the he did it on his reputation alone. He had never
seen the great tenor nor heard him sing. When
easiest and most perfect way in the world
— but it is also easy to sell I. C. S. lan- he did meet Signor Caruso in a little reception
room in the Metropolitan Opera House it was
guage outfits. It is easy to sell them to
people who are tired of their machines as with a burst of pleasure, and he told me he was
an amusement device and will be glad to so glad that Signor Caruso was not as short as
turn them into a source of profit. It is he had feared.
easy to sell them to persons going abroad "I was afraid he would be one of those little
and who otherwise desire to learn a bits of fellows," said he. Then after I had in-
language for the sake of the know- troduced the star to the impresario, we all went
ledge of it alone. It is easy to sell it up stairs to listen to a record of some of Signor
to men and women who desire to qualify for positions as translators and foreign Caruso's songs. Mr. Conried was very proud of
correspondents. easy to sell it to foreigners, in order that they may
It is that talking: machine and I suspect those records
learn to speak English. In fact there are a great many sound reasons why it is had a great deal to do with bringing Signor
easy to sell the Caruso to New York.
l.C.S. LAN GUAG L SYSTEM
GREETINGS FROM THE EAST.
PHONOGRAPH Thomas Edens Osborne, the well-known talk-
ing machine dealer of Belfast, Ireland, sends
Do you sell I. C. S. Language outfits? If not, why are you thus neglecting greeting to the World from Tunis, Africa. He
such an important and profitable field of your work? Why are you thus abso-
says "the glamor of the East with its bewitch-
lutely throwing away at least one-third of your business? The Phonograph sys- ing climate is a striking contrast to the dull and
tem of language instruction is now recognized as an educational factor of great
prosaic life of Belfast, even when relieved by
importance and the demand for this sort of language instruction is growing by
graphophone and phonograph."
leaps and bounds. The I. C. S. system is undoubtedly the one of the greatest
merit obtainable today. Write us a postal now for further particulars.
The Eden Musee has arranged some new
groups of wax figures of the present-day in-
International Correspondence Schools ventors, among which are Count Zeppelin and
Box 918, SCRANTON, PA. his model airship, and Thomas A. Edison and
his model phonograph,
THE TALKING MACHINE WORLD. 7
records, pharmaceutical articles, varnishes, shoe, personal element of which never shows up, but
leather and wood polishes, insulation in electrical the constant solicitation by mail is always going
wiring, gums, candles and many other things. on. What are you doing to offset, overcome and
The fact that the guayule shrub and the keep out this competition?
candelilla plant are now known to contain valu-
able commercial properties has aroused the in- REGINA CO. SELL EDISON STOCK.
terest of the Federal authorities of Mexico and
it is said that a series of chemical experiments The Regina Co., New York, on April 23, sold
and tests of the various other desert plants which their entire stock of Edison machines, records,
cover great stretches of land in Northern Mexico etc., to James K. O'Dea, a jobber of Paterson,
will be made under the direction of the Govern- N. J. The Regina Co. thus retires from the talk-
ment with the view of discovering, any com- ing machine business, with the exception of han-
mercial properties that they may contain. One own machines
dling the Columbia line and their
plant which grows profusely along the Rio and instruments. They will fill orders for the
Grande is called gubernador and is being used Edison May records and then are through.
extensively for the manufacture of a boiler com-
CHILDREN ENJOYING CONCERT AT KOTIl'S.
pound. There are also two or three kinds of COLUMBIA CO. IN DES MOINES.
as a consequence the audience receives a lib-
shrubs and weeds which possess cleansing
eral education regarding its possibilities and
properties almost identical in effect with wash- (Special to The Talking Machine World.)
becomes so enthusiastic that in due time goodly
ing soap. The roots of one of these shrubs are Des Moines, la., April 27, 1909.
purchases result.
used by the native Mexicans to the exclusion of The Columbia Phonograph Co. have secured the
Perhaps the most enthusiastic audience is
manufactured soap. east half of the room in the Grand department
that which attends the children's concert. The
store, formerly occupied by the McQuaid Com-
photograph was taken on Saturday
herewith
pany, and will take possession May 1.
forenoon, and gives an idea how
April 24th, AFTER SALE WORK.
Mr. Roth develops his business. The programs
for the children's recitals are especially attrac-
What Must be Done to Retain Trade — Ef- NOW THE YAKIMA CO.
fective Follow-Up Work.
tive and designed to be interesting and educat-
The Yakima Music Co. have absorbed the
ing. The programs for the adults' recitals of
An English concern that has a number of stores Guernsey music store at North Yakima, Wash.
course are much more ambitious.
in various parts of the United Kingdom has a The proprietors are: C. W. Harris and Bertha
Talking machine dealers throughout the
follow-up plan that can be readily adapted to B. Guernsey Harris. They are carrying a com-
country could well take a lesson from Mr.
the talking machine trade. About a month after plete line of Victor and Edison goods.
Roth's enterprise. There is no better means of
a person has purchased a suit of clothes of the
developing "prospects" than by recitals of this
English concern a reply postal is sent, asking if Wisdom cries in the streets when it has fish to
kind and no better missionaries than the chil-
it wears well, if it is giving satisfaction, etc. The sell.
dren. What they want their parents usually
must' get, and it is very difficult for them to
hear a Victor or Edison machine without desir-
ing to secure it.
Mr. Roth occupies a very fine building and
carries a full line of Edison phonographs and
Victor talking machines, as well as accessories. Wisconsin or Northern Michigan
WAX FROM A MEXICAN WEED.
The Once Despised Candelilla Now Worth $200
or More an Acre —
Wax Used for Talking Ma-
Talking Machine Dealers!
chine Records.
Van Harlingen,
Waitt, 69 Summer
156
St.
Wabash Ave.
secured employment. THE attitude of the great talking
institutions toward the trade has been one
machine
the first time that Mr. Johnson has publicly ex- tries in the business revival, but it is growing It pays a larger percentage of profit to dealer
pressed his views upon matters of vast import better all the while, and when the flood tide is and jobber than any other specialty which we
to the talking machine trade, and inasmuch as on it will be found that the big producing in-
can name, and what is there in the history of
he is the founder and the present head of the stitutions will be in a better condition than ever trade which compares for liberality with the
great Victor Company his utterances must there- to meet the requirements of the trade. record exchange proposition?
fore possess unusual interest to everyone identi- Ransack history and you find nothing
will
fied with the industry to which The World ap- is an inspiring sight to visit such a plant
IT to approach it.
The tone of the general market is without im- rapidly to completion is in working form it will exist in the talking machine line with other
portant change. mean vastly increased creative facilities. trades.
THE TALKING MACHINE WORLD. 9
What other line of business pays better that trade will come to him, and that he will graph Co., 89 street, of the same place,
Chambers
profits or affords the dealer chances to build grow rich. whiehi closed doors last month.
their Miss
Peters, who has been on the floor of the latter
up a paying line of customers than the talk- It is not merely drifting with the tide.
concern and its predecessor, the Douglas Phono-
ing machine business? It's trying to swim ahead if possible and
graph Co., for a couple of years, has joined the
Itmust be encouraged and stimulated by men turn some of the current perhaps in a new house selling staff of the Blackman Co.
who have their heart in the business and have channel.
confidence in its future, and who have con- Dig the channel! VISITS AME RICAN FACTORIES.
fidence in the business methods established by Do something! Christian Duwe, a Leading Talking Machine
the great manufacturing concerns which prac- Get out of the rut! Man of England Visits American Plants.
tically control the situation. Have faith! Christian Duwe, one of the leading talking ma-
It needs confidence all around, and it's just Have confidence and get business! chine men of Great Britain, whose headquarters
as well during the month of May to draw in are at Manchester, has been tarrying a while
BY USING
save: ti life: of vour records
FOR EDISON
The Place Automatic Record Brush
PHONOGRAPHS AND VICTOR TALKING MACHINES. PiTPuTcn
r" ltnltu
September 26 and Oc'ober
' 2, 1906
|and September 10. 1907.
track to run in. Insures a clear Reproduction and prevents Record getting
PRICE, 15 CENTS Record grooves
CAN BE USED ON ALL PHONOGRAPHS scratchy. Makes the Needle wear better. Dust and dirt in the
Removes lint and dust from record automatically. Saves Sapphire from wearing flat Needle so cuts the Record.
and prevents rasping sound. Insures a perfect playing record. It is equally as efficient wear the record out quickly and grind the it
~p
— £ SAIN/IP I ES wi "
to any
^' e sent u p° n
Jobber or
reti uest
Dealer
F l_ ERS are re i uestecl
their regular Jobber.
to get
If
l ' ieir
he
su ppi>*
will
from
not sup-
who don't handle them. Write KOW ply you write us for the name of one who will.
MANUFACTURED
BY BLACKMAN TALKING MACHINE CO. J. NEWCOMB BLACKMAN
President
The "Tusko" needle is a natural product and its substance is so nearly the temper
of the record that there is no wear whatever.
A record lasts a lifetime when played with the "Tusko" needle.
Fits any needle arm. No change in soundbox and no attachment needed.
The "Tusko" is the needle for the musically artistic. It is absolutely fool proof.
Every needle is perfect and will play any record made.
If your jobber can't supply you write direct to the patentee and sole manufacturer,
quarters, and have much better facilities for dis- will be made as important and interesting a place to 5521 Monroe avenue. Here he will have
play and sales than before, but this is not ex- celebration as the Mardi Gras at New Orleans, ample room for the manufacture of both the
pected to bring very much response before the and expected to attract people from all over
is racks and needles and a fine ground floor sales-
fall season. The warm weather has already the country. room which will be fitted up in an attractive
commenced, and in a couple of weeks more people Clark Wise & Co.'s talking machine department manner.
will be starting on their vacations. In the mean- is at present about the most profitable department
time, retailers are preparing to fill a lively de- in the store, and Mr. Wise is delighted with the NEW EDISON HALL IN SCRANTON.
mand for extra records to be used at the summer turn business has taken since his removal down
resorts and camping grounds. town. The second floor is divided into six fine New Edison Phonograph Hall at 523 Lacka-
The general wholesale trade over the Coast is demonstration rooms, with a large sale and stock wanna avenue, Scranton, Pa., is one of the most
very fair, but by no means booming. No more room extending the whole length of the building. machine establishments in that
up-to-date talking
unusually large orders, such as were taken by A large quantity of stock has arrived this section of Pennsylvania. The hall was formerly
one company a month or two ago, are reported, week, and this, added to what was brought down located on Wyoming avenue for several years
and most of the dealers in smaller towns content from the old store, him a very complete
gives and despite the title, Edison phonographs and
themselves with moderate orders of a sorting line of goods. Mr. Wise has a large Victor ma- records do not constitute the entire line, a com-
up nature. chine playing in the second story window every plete stock of Victor machines and records also
A wrong impression has been given in regard afternoon, and usually keeps the opposite side of being carried.
to the Columbia Phonograph Co.'s deal with the the street lined with interested listeners.
Southern California Music Co. The latter con- Benj. Curtaz & Son are just moving into their The Blackman Talking Machine Co., New York,
cern has put in a very large stock of Columbia new establishment, and as the finishing is incom- became the purchasers of the Edison stock of
records, which will be disposed of at retail plete it is impossible to get -much idea of what machines and records of the Musical Echo Co.,
through their large Los Angeles establishment the talking machine department will be like, but Philadelphia, Pa., recently acquired by Landay
and numerous 'branches, but the distributing from the preparations that are being made it will Bros., of the former city. The records alone
business with other members of the trade In rank among the finest in the city. lvir. Curtaz numbered 26,000.
that territory has been retained by the Columbia will open his new store for business at the end of
organization. The Southern California Music Co. the week, but it will probably be the middle of Wm. E. Metzger. talking machine and bicycle
have for a long time carried on an extensive job- May before he can get everything in order, as a dealer of 252Woodward avenue, Detroit. Mich.,
bing business in Edison goods, with which it great deal of work is still to be done on the store. has moved into the handsomely remodeled store
has had great success. Mr. Borgum, traveling "That Man Pitts," a large stationery dealer of at 351 Woodward avenue, corner of High street.
representative of this company, was in San
Francisco a few days ago.
The place of 0. W. Cyrus, who recently left
the service of the Columbia Phonograph Co. to
travel
Kirk, Geary
for their
&
new jobbing representatives,
Sacramento, has been taken
Co., of
HERE'S A BIG SELLER EOR YOl
by Willis Storms, formerly connected with the
Columbia store at Los Angeles.
P. H. Beck, who last month vacated the posi- AND WE'LL HELP YOU SELL IT
tion of local manager for the Columbia Phono- Hundreds of talking machine owners can't pay $10 to
graph Co., and Francis W. Downe, who occupied $25 for a cabinet. They will be glad to buy a
the same position a few years ago, are now lined
up with opposing forces. Mr. Downe has for the
last year been Coast representative of the Dicta-
phone Company of America, and Mr. Beck has
entered the employ of Peter Bacigalupi & Sons
(resent
as manager of the Edison business phonograph
department. Mr. Beck has commenced work in
Disc Record Cabinet
his new position in an aggressive manner, and
for $3.25 or $3.75 (according to finish), and thank you
from all indications the Edison business machine
for the opportunity.
will take a more important place in this city The CRESCENT holds fifty records, holds them securely and SEPARATELY absolutely no rubbing or —
than it has held before. The entire window of the scratching as the record comes in contact with no other record or surface.
Bacigalupi store this week is devoted to a dis- People already owning cabinets will buy the CRESCENT for the new double face records when its ad-
vantages are explained to them.
play of this machine, and a number of them have
The CRESCENT is convenient, occupies small space, is attractive in appearance. The selections can be in-
been placed with the Sperry Flour Company, the scribed on the white spaces in full and instantly located, thus doing away with the numbered index.
principal milling concern in the State.
RETAIL PRICES:
Peter Bacigalupi & Sons state that their retail Weathered Oak or Mission Finish $3.25
business has been rather quiet ever since the Mahogany or Golden Oak Finish $S'.75
one stroke more than their questionable meth- every word of it is true. I hope this explana-
ods save. They are always just too late. Such tion, combined with the recent decision of the
a policy carries no strength of position; I have United States Supreme Court, will have the ef-
never known of a great success to come from fect of saving money for the numerous inno-
such methods, but I have seen many great fail- ELDRIDGE B. JOHNSON. cent investors who are continually being fooled
ures. The firm that originates its own improve- of men engaged in the common every-day by many so-called talking machine experts. As
ments and designs has great moral support from pursuits. a rule, these men know practically nothing
the trade in general, a bright future and a strong In spite of this very obvious condition, the about the business; their stock in talk is gen-
rear guard in the line of patents to protect the finaldecree of the highest court in our land erally based on figures showing the Victor Co.'s
path it has hewn out at its own expense. The was hoped to be the signal for a grand rush progress during the last twelve years and the
people who think they are smart enough to in- on the part of those who wait surroundng the manufacturing cost of a cheap talking machine
fringe any patent that happens to stand in their Victor Talking Machine Co. all over the world. made in Germany. The figures may be correct
way, or the benefits of which they happen to If Supreme Court had failed
the to sustain the in both cases, but conditions have changed since
covert, always have a storm in their faces; their Berliner patent, it was supposed to be only a our enterprise was started. We could not do the
road must always be crooked and rough. They question of picking up the gold dollars and feel- same thing over again, nor can anyone else; and
have no control over the market. They never ing sorry for the blind who could not see to the demand for cheap talking machines is fall-
know what is going to happen until after it has pick them up. This was the situation accord- ing very fast. The Victor Co. is still selling
happened. A large portion of their stock must ing to the opinion of the waiting geniuses and goods in the land of the men who think they
always be sold over the bargain counter at financiers. This was the situation as the man are only waiting for our patents to be knocked
prices below the cost of the goods. The people explained it to his backer while he urged him out or to expire. The persistence of concerns
they are imitating are sometimes so inconsid- to stake his money on what is always a dan- in no way qualified to conduct a talking machine
erate as to put an improvement on the market gerous chance; i. e., without unlimited capital, business is in some cases marvelous; the ques-
without informing them in advance. The talk- experience and an efficient organization, to in- tion of profits does not seem to be of importance,
ing machine business is advancing and improv- fringe the patents of a going concern; the chance but, like stock gamblers, they are happy to do
ing so rapidly that it is, and always will be, a that fails ninety-nine times out of a hundred. —
business forever or as long as they can at a —
poor field for imitators. Theirs is a silly game. They were going to rush us. Such a rush, had loss. Some mysterious fascination that holds
There are to-day but few men in the whole it started, would have produced nothing but men to a hopeless, profitless task seems to seize,
world who understand the talking machine busi- ruin, and perhaps no small amount of loss to in some cases, those who are initiated into that
ness thoroughly and to a point where they could the Victor Co. temporarily; but after the first fanatical circle of activity called the talking ma-
successfully organize and operate such a busi- excitement was over the rushers would have chine business. Injunctions, fines and even dan-
ness, which, on account of the peculiar character found themselves slaughtering each other in a ger of imprisonment do not stop them. People
of the said business, must always be a large en- field barren of profits, and to the Victor Co. infected with this curious spell seem more like
terprise. The few men who thoroughly know the would have been left, as usual, the grim task the followers of some strenuous religious be-
business, however, have learned by hard, bitter of burying the dead and cleaning up the field, lief than simple business men who are working
experience, by disappointment and, in some with no one to pay us for our services. Prac- for a livelihood. This condition, I believe, al-
cases, loss of health, that the talking machine tically every concern that has tried to jump into ways accompanies the early stages of a new busi-
business, while most fascinating, holds no great- our trade in this manner has gone to the wall ness to some extent, but the talking machine
er reward for its followers than many of the before litigation which we were able to bring business has suffered far more than its proper
other standard lines of manufacturing. Indeed, against them could come to final hearing, and portion from this sort of thing.
I know of no one who has grown rich, accord- this is one reason why the Victor Co. has been The Berliner patents, including the purchase
ing to the standard of what is now considered so long in sustaining its patents. Many pathetic price and cost of litigation, have so far cost the
a rich man, from the talking machine business, stories have been recited to us by innocent in- Victor Co., in round figures, a million" dollars.
save those who are disposed to count at a high vestors, who were told that the talking machine Why should we have spent a million dollars
and impractical value properties composed of business was a rare field of profit. Of course for a new thing if the old would have answered?
patent processes and plants devoted to the pur- these victims always come to us as a last resort The old would not answer. The Berliner patents
THE TALKING MACHINE WORLD. 13
cover the best possible and only practical disc whenever he thinks the end is near, he can re- machine and does not want to get along with-
talking machine, and embody the combination duce his stock and turn to some other line. The out it.
of a record and reproducer. It may be classed Victor Co., however, is in a different position; Because the talking machine will make each
as the automatic feed. Mechanical feeds, when we have five million dollars invested, and there coming generation better acquainted with its
applied; :>to disc talking machines, fail to give is no turnout for us. We have cast our lot with predecessor; and the world will always stop to
satisfactory results, and, further, are mere eva- the talking machine trade and it is "root hog listen to its great-grandfather. If there had been
sions of the Berliner patent, intended in every or die!" We could have put much more of our talking machines in the days of George Wash-
case to be used with the Berliner record. They profits in our pockets during the past few years ington, this nation would hold a far more treas-
are invariably a complicated and unnecessary than we have, but we fully believe in the future ured relic than exists to-day.
feature added to the simple, perfect gramophone of the business, and we like the investment. Because the Victor Talking Machine Co. makes
construction. The United States Circuit Court To the world
at large there are but two kinds it its business to see that the demand will con-
TO THE DEALER
Fibre Needles are especially recommended for use with Grand Opera records
and other high priced records, because of the fact that they do not injure
them and in addition will give a more pleasing reproduction.
They produce a sweet, clear tone —true to nature. They improve the quality
and prolong the life of the record.
If you wish to increase your business, recommend the Fibre Needle to any
and all of your customers, but especially to those who are discriminating and
—
critical these are the ones that want real music and will appreciate this
means of securing it.
Converts to these needles not only become enthusiasts but evidence their ap-
preciation by a lavish expenditure of money for additional records.
Samples and particulars on application.
ciation of Talking Machine Dealers was held in Co., of Cleveland, responded to the toast, "The sentatives of the Edisonand Victor companies
the assembly room of the Hollenden Hotel in this Possibilities of the Talking Machine Business." who have visited the Ashbach talking machine
city on Wednesday and Thursday, May 5 and 6. S. W. Goldsmith, of the Victor Talking Ma- department pronounce it to be the most com-
The meeting was called to order at 1 o'clock by chine Co., on "Developing the Red Seal Busi- pletely equipped to be found anywhere, Mr. Asch-
the president, A. C. CaJacob, of Wapakoneta, and ness." bach having introduced many original features
the secretary, W. H. Snyder, of Columbus, called W. F. Davisson, of the Perry B. Whitsit Co., for the display and easy handling of both cylinder
the roll of officers and members, all of whom Columbus, on "How Much Stock Should Be Car- and disc records. All the necessary accessories
were present. ried." are carried in stock and a complete repair de-
After transacting the regular order of busi- The talkfest closed with volunteer remarks by
ness a recess was taken and under the head of most of those present.
"Good of the Association" the jobbers, as well as After some routine work on the 6th, the con-
the manufacturers' representatives, were invited vention voted that it had been the most success-
into the hall to participate in "the further pro- ful and instructive meeting yet held. Seventeen
ceedings." new members were enrolled, and everyone ex-
Three representatives of the National Phono- pressed themselves delighted with the meeting.
graph Co., A. C. Ireton and W. H. Hug, of the Sandusky, 0., was selected as the place for the
sales department, and* M. B. Romaine, their ex- next regular meet, to be held August 4, 1909 (at ¥ - t -
'
pert repair men, responded to the invitation. Cedar Point), on which occasion the association
Mr. Ireton, being called on, gave a very instruc- desires all the members to attend, accompanied
tive talk on various subjects pertaining to the by their wives or sweethearts. A committee has aft-
phonograph business, from the manufacturer's been appointed to arrange for the entertainment
standpoint, and on the subject of the new style of the ladies during the business session of the
T0' :
Mr. Romaine, the expert, gave a practical Judge Purdy has decided that the owners of quite a store in itself.
demonstration of the mechanical construction of patents cannot restrict the selling price of an The talking machine department is located on
the new machines, and also of general repairing, article when it gets into the bankruptcy courts. the second floor of the handsome four-story
including the correct method of attaching the T. C. Hough, a Minneapolis dealer in talking building, occupied Mr. Aschbach, where
by
four-minute attachment to old style machines. machines and records, turned over to the trustee special departments are set apart for the Victor
The Victor Talking Machine Co. were repre- in bankruptcy several talking machines, which and Edison machines, records and discs, and other
sented by Sam
Goldsmith, of the sales depart- the trustees desired to sell. accessories belonging to the talking machine
ment, and H. N. Rudderow, their expert repair Themanufacturers, through their agents, trade. The views herewith show the Victor
man, who gave a practical demonstration of re- asked for a restraining order, setting out the fact room, the Edison room and another section of
pairs. As many of the dealers did not consider that all their machines were sold on a contract the same room arranged for recitals, showing the
they were thoroughly proficient in the science of that none should be sold at less than a stipu- new rack for the storage of disc records which is
repairs, the demonstrations were witnessed with lated figure. They demanded that the trustee
manifest interest. observe that contract by selling at full retail
President A. C. CaJacob took occasion during price.
the meeting to address the association on the Judge Purdy held that the title to the prop-
subject of The Talking Machine World. He erty had passed to the trustee, and he could dis-
urged every member, if any were present who pose of it without the contract restrictions which
were not already subscribers, to send in their bound the insolvent dealer.
subscriptions at once. One member stated that
he subscribed for two copies, one for the store COLUMBIA DISPLAY AT EXPOSITION.
and one for the house, so that he could always
have it handy to read. (Special to The Talking Machine World.)
A paper was read by Henry Goldsmith, of Louisville, Ky., April 24, 1909.
Columbus, on the subject of "Tactful Salesman- There are few more attractive spots to visitors
ship," which gave evidence of thoughtful consid- to the Southern Electrical Industrial Exposition
eration and ability. being held in this city than the booth of the Co-
A paper was also read by the secretary, W. H. lumbia Phonograph Co. which is in charge of
Snyder, on the subject of "Instalment Contracts Morris Silverstein. All the leading styles of ma-
for Ohio." As this was a subject in which every chines are shown, and concerts are given at
member felt deeply concerned, it was listened to stated times. The result of the exhibit has been
with close attention. Mr. Snyder has given the most gratifying in a business way, many sales of
subject years of careful study, and in the prepa- machines and grand opera records having been
ration of his paper was ably assisted by two made. EDISON ROOM AND RECITAL HALL.
attorneys who have had wide experience on lease of theirown creation. The rack comprises 184
contracts and chattel mortgage law. April 26 Frank L. Dyer, president and general drawers for ten-inch discs and 112 drawers for
At this point the regular meeting adjourned, counsel of the National Phonograph Co., Orange, twelve-inch discs. Each drawer, which is dust
and at 8 o'clock the members and guests sat N. J., was one of the chief speakers at the mass proof, holds twelve discs and envelopes, making
down a sumptuous banquet, to which they did
to meeting of the Sunday Liberal League in Car- the total capacity of the rack 3,552 records.
ample and which brought the day's de-
justice, negie Hall, New York. Mr. Dyer made a vig- The various rooms can be separated from each
liberations to a close. orous plea for the legalizing and liberalizing of other by sound-proof sliding doors, and yet the
The president of the association acted as toast- Sunday and the rational enjoyment of the day, entire floor can be thrown into one room if
master of the occasion, and all present gave which is the purpose of the league. necessary, making the dimensions21 x 125 feet.
Dealers and Jobbers say it is the A SAMPLE MAILED TO DEALERS FREE Interchangeable for all phonographs
best automatic device they have ever Retails for 25 and 50 Cents as an automatic stop or as a holder
seen. After you have tried this you M d to interchange the 2 or 4 min. repro-
will say the same. by THE ORCHESTRAPHONE CO. ducers. Its use preserves the sapphire.
815 Harrison Street KANSAS CITY, MO.
THE TALKING MACHINE WORLD. 15
BUDGET OF NEWS. by some of the leading clubs and churches of increased sales and business interest, showing a
CINCINNATI'S
Cincinnati. Several sales result from practically decided increase in both wholesale and retail
April Shows Falling Off in Machine and Record every concert, showing that this kind of adver- business over corresponding month of last year.
Sales — Tariff Blamed
Poor Business for tising is undoubtedly the most effective to use. The sales of the double-face disc records and the
Strong Revival Expected in Fall Poorman — Mr. Dietrich, of the talking machine depart- Columbia Indestructible cylinder records are in-
in New Quarters —
High Class Goods Have ment of Wurlitzer's, reports that the Wurlitzer creasing almost daily, proving the popularity of
the Call Say the Rudolph Wurlitzer Co. Co. have been featuring the fiber needle very ex- these two records, which have created such a
Feature the Fibre Needle in Elaborate Win- tensively. An elaborate window display of bam- sensation in the talking machine world. The
—
dow Display Good Sales Reported for Co- boo poles and native grass matting, together with Columbia Indestructible cylinder records have
lumbia Double Disc and Indestructible Cyl- material showing the needles in different stages proven themselves popular as the double-
to be as
inder Records —
Other News of Interest. of manufacture, and a handsome Circassian wal- face disc records. The demand
for our grand
nut Victrola, made up the display, and attracted opera Fonotipia records is also very pleasing.
( Special to The Talking Machine World, i very much attention. The front of the Wurlitzer We find the higher grade instruments are the
Cincinnati, O., May 9, 1909. store has been so arranged that a number of most popular, the sales increasing satisfactorily
The talking machine and record trade for chairs are placed facing a Victor Victrola, in both wholesale and retail trade, the majority
April was not what the dealers here would like and a sign in the window a free
states that of the machines sold being from $45 to $200.
to have had it. The month was off in compari- concert is This has attracted a
given inside. This is an encouraging fact to our dealers as
son with the preceding month. The machine number of people, who step in to hear a record well as to ourselves, that the wealthier class of
trade is still confined largely to the better class or two, and quite a few Victrola sales have been people are interested and purchasing. This class
of trade. The bulk of business being done is directly traced to this arrangement. Catalogs added to the regular class of purchasers, the
cash. This means that the workingmen are not are distributed in the audience, and hearers are talking machine business will show a wonderful
yet buying on the instalment plan to any extent. encouraged to call for selections that they would increase, and will be greater than ever before."
The opinion of local dealers is that trade will not like to hear. In the plate glass Victor sales-
be other than what hard digging will make this rooms are other Victrolas in sight of the audi-
summer. The tariff is holding up a large ence upon which the loud Victor needle is used,
THE OLD CUSTOMER AN ASSET.
amount of business in all lines. Not a few so that every opportunity is given to a prospec-
Regular Patron Should be Cultivated as Much
trades are finding the
expenses as strong as
necessity
was a year ago. The
it
for curtailing tive customer to become thoroughly acquainted
with the merits of the Victor Victrola.
as New Trade —
Act as Advertising Mis-
sionaries and Stimulate Business.
tariff is blamed for The firm belief of local
this. Several Auxetophone sales were made dur-
dealers in talking machines is to the effect that ing the last week, and the future in this line
Always bear in mind that an old customer is
trade will revive this coming fall, and from then looks particularly promising.
every bit as valuable to your store as a new one,
on a return to old time busy conditions will be Cincinnati was represented at the Cleveland
and while you keep on expensively campaigning
markedly strong. While the outlook for sum- meeting of the Ohio Association of Talking Ma-
for additions you can do so successfully only by
mer is not therefore any too encouraging for the chine dealers by Mr. Sigman, of the wholesale
retaining what you have.
dealers who wait for business to find them, it Wurlitzer talking machine department, and Mr.
The store that takes good care of regular cus-
has its encouraging features for the busy dealers Salrn, the Cincinnati member of the Executive
tomers sends them out as advertisers and mis-
in the fall outlook. Committee.
sionaries. They feel themselves so well treated
Poorman, the dealer in sporting goods and talk- The Edison business phonograph department
that they gladly advise their friends to share the
ing machines, at 31-33 West Fifth street, will of the Wurlitzer Co. made some very substantial
benefits of your good storekeeping.
change his location to G39 Main street on June 1. gains during the past month. A number of big
That's why you should accord cheerful and
This location is considered a good one. installations were made and the future in that
ready exchanges.
The Milner Musical (Jo. report a fair amount line looks extremely promising. A number of in-
That's why you should have clerks who can
of talking machine trade for April. The record quiries have been received in reply to an excep-
remember names and faces.
trade was of better proportions. The company tionally good letter sent out by this department,
That's why you should have comfortable chairs
are running a advertisement under the
daily and the sales during the coming month will un-
and a rest-room.
amusement columns and are'
of the daily papers, doubtedly reach up higher than usual.
That's why you and your clerks must always
getting fine results therefrom. The souvenir Cincinnati originated an article which is doing
tell the exact truth about your goods and avoid
postal card department reports a big run on the best kind of missionary work for the Red
the faintest suspicion of misrepresentation.
cards during the past month. Sheet music Seal record, namely, the Record Album. This
That's why you must insist on a standard of
shows up splendidly on account of special sales is a cloth-bound book with outside index. It con-
quality about your goods, so that you can be as-
and much advertising. Manager Strief says the tains 12 record envelopes or pockets, with an
sured they will give the service intended.
prospects for May
departments are as bright
in all attractive leather finish, guarantees systematic
That's why your advertising is productive; be-
as could be desired at this time of the season, record filing, instant access and perfect protec-
cause it rallies your old customers, while fishing
and that his store will get its share of the trade. tion from scratching and breaking. One of the
for new ones, who come the more readily upon
The trend of the business to high class outfits best features of this album is, that talking ma-
the advice of those who already know you.
is very apparent according to the stock shown in chine owners are encouraged to make collections
the talking machine stores, and the advertise- of Red Seal records and keep them in the book-
ments and selling schemes used by the dealers. case with other valuable volumes. NATIONAL CO. AFTER PRICE CUTTERS.
The Rudolph Wurlitzer Co. have been advertis- Manager S. H. Nichols, of the Columbia Phon-
ing the Victor Victrola and Red Seal records ograph Co., sees a steady improvement in trade Several suits instituted by the National Phono-
exclusively, because the demand is almost en- locally and in outlying territory. Tariff discus- graph Co. against Edison jobbers and dealers
tirely for high class goods and the instalment sions, or the failure of the Congress to settle the for violation of their agreement in reported cut-
business is very light. This firm are taking ad- tariff, is, in the opinion of Mr. Nichols, a retard- ting of prices are under way. These cases are
vantage of the big possibilities that the concerts ing factor of trade. The fall will mark a strong decided one way only, and that is the restricted
offer in the way of introducing the Victor Vic- resumption of old-time conditions. Mr. Nichols price is legally enforceable in conformance with
trola in select circles. Red Seal Concerts are had the following to say of trade conditions: the many decisions handed down by the United
being given by means of the Victor Victrola "The month of April proved to be a month of States courts in different parts of the country.
contained in the on the market. Made of the finest quality of selected Leatherette — in plain solid colors — Gold,
Black or Red, inside and out.
MUNSON WHEN FOLDED AND CARTONED occupies a space only 28 inches
it long by 3^ inches
650-652
FOLDING PHONOGRAPHIC HORN CO.
NINTH AVENUE ..... NEW YORK CITY
16 THE TALKING MACHINE WORLD.
VICTOR HERBERT
The eminent composer and musician
has identified himself with the
Edison Organization
E have just secured the exclusive services of Mr. Victor Herbert
t as adviser in connection with the making of Edison Records. He
will suggest plans for further development of our Record business; will
aid in the selections of compositions and the artists to sing or play them
and will act as critic in making master Records.
The arrangement also includes the exclusive right to have the
famous Victor Herbert Orchestra make Records for the Edison
Phonograph.
You, as a dealer must realize the importance of this connection
which is bound to put the Edison Phonograph and the entertainment
it offers on a plane even higher than it is at present.
music that would adapt itself to the playing time of the records.
If the music did not fit, it was hurried or cut. This limited the field of
were conceived. These new Records play twice as long as the standard
Edison Records and longer than any other records of any kind.
play Amberol Records, and to keep on hand a full stock of these Records
trotted back up to the little hillocks where they blue-nosed mandril. At the first blast of Caruso's The Burton Music Co., Los Angeles, Cal., have
make believe they are back home on their own voice the monkey gave a leap into the air as if discontinued their talking machine department.
THE TALKING MACHINE WORLD. 19
TRADE HAPPENINGS IN LONDON. just now, and I have it on good authority that may which are as
as well give the tariff charges,
three of the principal factors are in difficulties. follows: On
talking machine and musical mer-
Talking Machine Trade Worse Condition
in If this proves to be so it can surprise no one, chandise: England 20 per cent., Germany 40 per
Than Ever Before History Due to Gen-
in Its for the talking machine factor in England can cent., other countries 30 per cent. Catalogs and
eral Hard Times —
Tide Believed to be Slowly barely get a living to-day, and I have no hesita- trade literature, if posted singly and in separate
Turning —
Factors Need Protective -Measures tion in saying that this is largely due, not so envelopes, enter free, but in bulk, England 10
— British Manufacturers Investigating the much to bad debts, as the inconsistent policies cents per pound, Germany 20 cents, general 15
—
Canadian Market American Copyright Law adopted by many Com-
of the manufacturers. cents.
—
Arouses Trade Committee Appointed to Ex- petition and the lack combined protective
of
Regarding Copyright Legislation.
amine International Copyright Convention measures probably forces the manufacturers to
The far-reaching and drastic copyright legisla-
—
Now Active To Endeavor to Get Consensus act as they do, but what with the exchange over-
American authori-
tion so recently passed by the
of Opinion —
Frank Dorian, of the Columbia stocking schemes, restrictions, failures, jobbing
has had the awakening British
Co., on the Question —
Mr. Balcombe's Views of old records and other unnecessary trade evils
ties effect of
talking machine and perforated music roll
— Demand for Loud Records Falling Off both the factor and the dealer have to write off
manufacturers to the need for immediate action
Public
—"B. & Prefer Softer Music —
New Beka Rec- huge losses every year. I do not for one mo-
on their part, especially in view of the fact that
ords H." Fibre Needles Popular. ment suggest that an association combining the
the Board of Trade officials have now appointed
interests of the parties chiefly concerned would
a committee of influential men to examine the
(Special to The Talking Machine World.) be a panacea for all these adverse elements, but
various points in which the revised International
London, England, May 6, 1909. certainly such an association could do a great
Copyright Convention signed at Berlin last No-
The talking machine and allied trades through- deal in controlling and offsetting the many
vember, and to which this country was a signa-
out the whole of Europe are weathering a time troubles which this trade suffers from. When tory, is not in accordance with the law of the
of stress of a more depressing aspect than ever will it come to pass?
United Kingdom, and to consider whether the
before experienced in the whole history of the Gramophone Recitals in Church. law should be altered to give effect to the re-
trade. It is certainly not the outcome of public We hear of many remarkable instances of the vised convention. I am glad to note that Trevor
aversion to the talking machine as some would use to which the gramophone is put, but the L.- Williams, of the Gramophone Co., is on the
have us believe, but simply the reflex of the com- latest is worthy of special mention. At Oxley committee, and he may safely be left to closely
mercial upheaval which has shaken the security Church, Watford, two recitals, "The Messiah" watch the interests of the talking machine in-
of the markets of the world for the last year or and "Elijah," were recently given by the gram- dustry. It must, however, be remembered that
more. The inevitable sequence is hard times for ophone. The operator, clad in cassock and sur- the committee will base their findings for the
everybody, and while the shortage of surplus or plice, undoubtedly lent a more realistic atmos- most part on the evidence of witnesses interested
spending money continues, the great buying pub- phere to the performance. in the various trades and professions which the
lic is unable to get more than the necessaries of
The Canadian Market. inquiry will cover. The imposition of a royalty
life. And what else can one expect in face of From the many conflicting opinions relative to or subsidy is generally regarded in the light of
the present iniquitous budget, which has rightly
trade with our colonies, there stands out the probability. But it is the conditions and stipu-
been described as plundering the middle classes. good sign that the various countries offer all the lations of the new law which we shall have to
We must not, however, hang all our troubles on encouragement possible to merchants of the old guard against. Probably these rulings will be
the budget or any other cause. To dwell on the
country to enter the arena of friendly commer- drastic or otherwise just according to the
past doesn't make sales. Look ahead and en- The Canadian dominion espe-
cial relations. strength of the case made out by members of
deavor to originate some of those little selling cially gives practical evidence of her desire to this industry. The most important considera-
schemes from which business progress is the support all things British, and to this end 'a tion in this matter is a united front by, not only
outcome, even at the worst times. Although handsome preferential tariff opens the door wide the large, but the small manufacturers as well,
nothing great can be expected before next season, enough for home talking machine and record for the stronger the objective force, the greater
the tide has already turned, slowly it is true, manufacturers to send their goods through. the impression. The committee have already in-
but the index is sufficient to warrant hopes of a The capabilities of the Canadian market have among others, Mr. Dorian, of the Columbia
vited
continued and gradual improvement in the not yet been thoroughly investigated; the rate and Messrs. Barnett Samuel & Sons, Ltd.,
Co.,
future. Some manifestation of this is shown by of progress and development of the country fully to give evidence, but we want to see every manu-
the decrease of unemployment in many of the
warrants an advertising outlay by all enterpris- facturer not yet invited make application to be
skilled trades, while the shipping, coal, building
ing manufacturers, for experience has proved interrogated, and air their views as they have
and other industries appear to be in a slightly time and again that if you offer your goods per- every right to do. No monopoly must be allowed
better condition.
sistently and well, they will be taken up with to spring up, which means that once a music
Recent Patent Decision. avidity against even the strongest foreign com- publisher gives permission to a manufacturer to
An important patent decision of great interest petition. It would be sensible to consider the make records of a particular selection, any other
to the trade was recently given, as its effect is opinion of a United States Consul, who, speaking manufacturer will have the right to use that
rather wide-sweeping in so far as to give quite a of the best ways of doing business with Cana- piece, of course, under the royalty terms. It is
different interpretation of the new act than that dians, advises his countrymen to offer goods that almost certain that the new Act would not be
generally accepted, I shall include a full review give the easiest turn of profit. The English retrospective, and any royalty or subsidy will
of the matter in my next report. talking machine trader can do this, in combina- therefore be imposed only on music or composi-
Protective Measures Necessary. tion with reliable goods. For the benefit of tions copyrighted after the Act comes into force.
Business troubles appear to be fairly rampant those desiring to cultivate the Canadian field, I And in this the manufacturer will have cause to
Favorite Records
IMPORTANT NOTICE!!!
These SPLENDID RECORDS
Reduced in Price:
to be
lO-inch Double Sided Favorite Records - 2/6.
Double Sided Royal Favorite Records 4/
12 -inch.
(Exceptional Value.)
Write at once for Special Terms.
NEW ARTISTES— NEW
TITLES — SPLENDID BANDS
MONTHLY SUPPLEMENTARY LISTS
THE INTERNATIONAL FAVORITE RECORD CO., Ltd. (of Great Britain)
45 CITY ROAD, LONDON, E. C. 213 DEANSGATE, MANCHESTER
)
congratulate himself upon having already re- prepared sketch of little value. The subject is personnel of the committee justifies the belief
corded .most of the gems of the past and the so important that I would like to have sufficient that all the interests concerned will have a fair
present. As the proposed legislation would bene- time to go into it with care and present my ideas hearing and that the conclusion reached will be
fit nobody except the music publisher, let all upon in logical order. However, if you will make as equitable as the evidence before the commit-
whom it would adversely affect, fight and oppose proper allowances for the pressure under which tee permits. The situation calls for eternal vigi-
it for all they are worth. Now is the time; it this letter is written and its consequent incom- lance on the part of all concerned in the talking
may be too late a few months ahead. Supposing pleteness and crudeness, I am glad to comply machine trade. The question affects the dealer
it be inevitable, our energies must be cen-
to with your request. and the factor as well as the manufacturer. If
tered upon obtaining a fixed and stated royalty, "You are probably familiar with the agitation a tax is put on records, it is fairly certain the
and having the conditions framed in the most which has been going on for six or seven years manufacturer must increase his selling price to
equitable manner, bearing in mind the iniquitous past on this subject, having for its object the cover it. This means that the factor and dealer
impositions embodied in the American copyright inclusion in the copyright domain of mechanical must either be content with less profit or must
act, which provides for royalties on every record reproductions of music. Our company has, un- demand an increased price from the public.
manufacturer, and not only on those actually fortunately, been very much to the fore in the Under either condition the dealer is likely to
sold. This latter point should receive careful matter. We were among the original defendants feel the pinch of the sho-;. Unless the talking
treatment, while the matter of credits needs con- in the first suit filed in France, about 1900, machine trade rises to the situation and presents
sideration. The majority of record makers could which was, I believe, the first serious effort made an unbroken and solid front it is doomed to de-
not afford to pay royalties monthly, since they to stretch existing copyright law to cover me- feat. The music publishers are wealthy, power-
are saddled with the enormous cash expense of chanical musical
productions. After years of ful, well organized and practically unanimous in
recording, and upkeep of the business, against strenuous litigation, the suit resulted in a par- their aim to bring a big industry under their
returns of unknown quantity; their customers tial victory for the representatives of the pub- control and squeeze additional profits from it.
in many cases requiring two, three, or more lishing interests. Only one similar suit resulted Although the amount of capital invested in talk-
months' credit. In this respect, therefore, the favorably for the publishing interests, and find- ing mackine manufactures and in the industry
manufacturer needs three months' grace in which ing this method unsatisfactory as well as slow generally in Great Britain is very substantial,
to pay royalties (if any). and costly, a public agitation has been carried on the individual manufacturers represent very lit-
We propose to open these columns to the under the auspices of an international associa- tle numbers, as compared with the interests
in
opinions of manufacturers and agents, and have tion of publishers for the past six or seven years, allied against them on this question, and unless
pleasure this month in presenting our readers culminating in the recent Berlin Conference for the factors and dealers join hands with the manu-
with expressions of views on the subject from Revision of International Copyright Laws. With facturers and support them they will surely have
Frank Dorian, European general manager of the the conclusions adopted at that conference you cause to regret it later on.
Columbia Phonograph Co., and A. Balcombe, of are also probably familiar. But those conclu- "Although by no means indubitable, there
Barnett Samuel & Sons, Ltd., the exclusive sell- sions do not become binding on the nations rep- seems to be a feeling among those in the trade
ing agents for Odeon, Fonotipia and Jumbo resented at the Conference until confirmed and who have followed the subject that the eventual
records. enacted into law by the legislatures of each coun- inclusion of records under copyright law is in-
Frank Dorian's Views. try. The British Government have not been evitable. This is qualified by a comforting sense
—
"Dear Mr. Sturdy: Referring to your request slow in following up the subject and the recent of assurance that no conclusion is likely to be
for a brief outline of my views on the copyright appointment of a committee to investigate and reached and no new law passed during the pres-
question, regret that the time at my disposal is
I report on the matter would certainly appear to ent Parliament. It seems to me your influential
po limited that I can give you only a hastily- be the wisest course that could be adopted. The publication might well sound a note of warning
THEcannot,
new here and you
season
own advantage, do
to your
is
on both these points. There is still a possibility publisher may make prohibitive demands as to assertion that sales have fallen off owing to the
of convincing the committee and Parliament that royalties which will have the same effect as a music being mechanically reproduced. On the
mechanical reproduction of music is not an in- refusal to permit the music to be recorded. Any contrary, there is ample evidence that their
fringement of the publishers' rights and should law enacted should carefully guard against mon- sales have enormously increased through it. The
not to be taxed for their profit. More important opolistic favoritism. The fixing by law of the "copyright" only costs the music publisher five
still is it that there should be no false sense of maximum royalty to be paid the publisher, as shillings, and to give him a subsidy on the thou-
security and a Micawber-like attitude of expec- has been done in the United States, would be a sands of talking machine records seems ridicu-
tancy for something to turn up. Committees preferable arrangement; but with this should be lous on the face of it. If a royalty is given at all
have a way of surprising the public, and even coupled a condition that the granting to one to the music publishers, it should be the efforts
parliaments have been known to pass laws that record manufacturer of the right to record any of the talking machine manufacturers to see that
were not anticipated or were set down for con- musical composition should automatically extend the publisher pays more like £50 for the right to
sideration in the dim distant future. The time the same right to all other record manufacturers copyright a piece of music which gives him the
to prepare for battle is not after the first gun upon payment of the same royalty paid by the privilege of exacting a tax from talking machine
has been fired. In the present instance, the time first licensee. The possibilities of that portion manufacturers. The sums of money that have
is NOW, and you will be doing a substantial serv- of the provision which applies to 'public per- been spent in patenting and improving talking
ice to the trade if you can impress upon every formance' are so far-reaching that it is impossi- machines and records is enormous compared with
individual in it that this is a question which ble to go into them in detail in the limited time the money spent by music publishers." I, there-'
affects his interest, and his pocket, and needs at my disposal; but a great many of them will fore, gathered from Mr. Balcombe that it was
—
attention NOW right this minute! be apparent to every user of a talking machine. their intention to oppose any privileges being
"But assuming for the moment (and to avoid "I regret that I cannot go into greater detail granted to music publishers on the rights of
going into a feature which would take more time and point out more of the serious problems con- records. If such rights are granted to them they
than you have allowed me for this letter), that nected with this subject and which vitally con- will endeavor to see that the publishers pay a
talking machine records are eventually certain cern the industry; but if I have given you here- pretty sum for it. Another aspect of the case
to be made subject to a publishers' tax, there is in any material which will be useful to you, and is, that the publishers in their greed to capture
still much to be done. The recommendation of particularlyserves to stir up interest among a subsidy on talking machine records can be
the Berlin Conference includes a provision that those whose business it should be to join the outdone by record manufacturers, as the music
'The authors of musical works shall have the manufacturers in fighting for existence, I shall publishers have admitted themselves that they
exclusive right of authorizing (1) the adapta- be glad to have been of service. Very truly pay small sums of money for the buying outright
tion of thoseworks to instruments which can re- yours, Frank Dorian." of a copyright piece, knowing well that they can
produce them mechanically; (2) the public per- Mr. Balcombe's Views. print and publish 100 pieces, and a very small
formance of the said works by means of these found Mr. Balcombe quite emphatic in his
I portion of .them only being successful, it will be
instruments.' Here are two very broad provi- views on the matter. In the justice of the sup- quite within the province of talking machine
sions, which, if incorporated into law with- posed rights of the music publishers' attitude, manufacturers to buy these compositions from
out restriction or qualification, places every he considered that they were much indebted to the composers themselves, popularize the piece
manufacturer of records and every owner of a the talking machine manufacturers for the sales as they believe the talking machine has the
talking machine who attempts to publicly exhibit of their music; the putting out .of a talking ma- tendency to do, and exact a sum from the pub-
his instrument, at the mercy of the publishers of chine record being a great incentive to people lishers for the right to publish same. The firm
music. The publisher can make an exclusive to buy the music. He said: have been invited to give evidence before the
arrangement with one manufacturer whereby all "As a matter of fact there is plenty of evidence commission and they will take care that the inter-
others are precluded from making records of that music publishers have asked talking ma- ests of the talking machine trade will be looked
new music, and thereby drive out of business a chine manufacturers to make records of their after to the utmost extent.
manufacturer who may have thousands of music in order to popularize same. The publish- Loud Record Popularity Waning.
pounds invested in manufacturing plant. Or the ers of music cannot adduce any evidence of the The demand for loud records, which was such
ROYAL APPRECIATION
BY APPOINTMENT
To H. M. the QUEEN
46
CLARION 93
road, Peckham, London,
Gem Attachment
S. E.
to Play Amberols.
The National Phonograph Co. announce that
their factory is now engaged in perfecting an
attachment that will enable the "Gem" phono-
graph to play Amberol records. They add,: "The
FULL-LENGTH 10-in. DOUBLE-SIDED 'Gem' attachment will be ready for the coming
CYLINDER RECORDS PHONO. CUT DISCS season and will be sold at a price that will bring
it within the reach of all 'Gem' phonograph
—r
box of 200, or 7s. 6d. per thousand.
New Lindstrom Styles.
The First of new of the well-known Lind-
M%e New 5-Minute Records Several styles
strom machines will shortly be introduced to this
market. A special feature is the new principle
upon which the motor is built, and there is every
evidence of a big demand for these new models.
The Premier Manufacturing Co., Ltd. The May Zonophone List.
The May Zonophone list is headed with the
81 CITY ROAD, LONDON, E. C.
a feature of last season's trade,' is now fortu- records louder and yet louder, which reminds me
nately on the wane. Certain manufacturers, no of a little story I came across recently in rela-
doubt prompted toy a small section of the com- American orator, Corwen, who
tion to the great
munity, thought to make a commercial demand was constantly interrupted when addressing a
by issuing series of loud-tone records. Being big meeting at Buffalo by a man who cried,
something new they sold. But not for long.
Their sales have dropped to an unknown quan-
"Louder, louder!" The orator paused, and then
said, "At the last day, when Heaven and earth
THE
tity in favor of lighter music and records of shall pass away like a scroll, when the Ancient
more mellow tone. Is it uot a fact that half the
prejudice existing against talking machines (so-
of Days shall sit on His great white throne, thou-
sands and tens of thousands of the heavenly host
STROH
called) is largely brought about by the blatant ranged on His right hand and on His left, when
and loud harsh reproduction; the embodiment of
"loud" records,, foisted upon a suffering public?
the Archangel blows the trumpet that shall rend
the tombs and wake the dead, some damned fool
VIOLIN
The answer must unquestionably be in the af- from Buffalo will be heard shouting, "Louder, A Novel Instrument
firmative. There is no permanent demand for louder!" Possessing a
records above the average standard volume (ex- Current Beka List.
cept, of course, for- concert and outdoor work), The current Beka list contains some original VIOLIN TONE
and this view is now endorsed by several leading selections, well recorded, and at the price of 2s.
of Great Beauty and
manufacturers, who recognize that if mechanical 6d. per double disc, exceptional value. The
Remarkable Power
music is to obtain a lasting hold upon public Beka, London Orchestra, admirably conducted
favor, only that music which shall cause sym- by our old friend, Mr. Julien Jones, figures with INVALUABLE IN SMAIL
pathetic interest and amusement must be issued "Masken Polonaise," "Venus on Earth," "Adri- ORCHESTRAS
with full regard to the sensitiveness of feeling enne March" and the "Gay Hussar," all pretty
in the great middle and upper classes. The ma- music and which so successfully fills the bill at
The Patent "Flex" Diaphragm when the list is mo-re complete business will be
still better.
II
1
SUPPLIED
Madame Marie Goodall. There was a large audi-
ence.
Messrs. Hilton and Messrs. Scott report busi-
ness as moderate. The British list of the Edison
which tends to make a fair turnover during the England," a timely piece well rendered by
of
Amberol records have given somewhat of a
quiet summer months. Harry Fay; "Leicester Square" is a good comic
Talking Machines in Canada. —
by Tom E. Hughes a new artiste to the Edison
fillip
At
to the cylinder sales.
Messrs. Appleton's Columbia and Rena
From time to time the High Commissioner for list; the famous Oily Oakley is another new
records are holding their own, and with the other
Canada, 17 Victoria street, London, W., receives artiste, well represented by an exceptionally fine
banjo solo; "Poppies and Wheat," barn dance; wholesale houses, Zonophone and Twins are hav-
application from English talking machine and
ing fair sales.
record firms wishing to place agencies in Canada. "Ora Pro Nobis" is sung in Mr. Peter Dawson's
Those of our readers in that colony who are in best style; of which the same may be said for
Messrs. Hopkinson's have recently taken up
a position to energetically push the sale of re- "Alice, Where Art Thou?" by Ernest Pike;
Klingsor Cabinet machines, and from what we
liable talking machine merchandise should com- "Plink Plonk is rendered Dy George Formby, in hear, are doing well with them.
municate with the Canadian Commissioner, at his usual droll way; while Arthur Osmond airs
Messrs. Skyes, of Albion street, are looking for-
the above address, and he will gladly forward all his most virtuous sentiments in "The Harem";
ward to large sales in the Gramophone new
applications to the right quarter, or will give "Forgotten Melodies" is a prince of a record by model, "The Pigmy Grand," samples of which
I
the matter my personal attention on receipt of Alexander Prince on his concertina. have just been received. They express themselves
advice to the London office of The Talking Ma- The "Aspir" Makes Its Debut. satisfied with the past season's trade.
chine World, 69 Basinghall street, E. C. The "Aspir" is a new name of yet another new Messrs. Jenkins, Queen Victoria street, has
to hand contains fourteen good selections of a The White Star Co. have instituted a Canadian piano-organ. Fitted with an inverted wooden
popular character, as follows: "Pomp and Cir- service with the new liner "Laurentic," which horn and a closed top lid, it provides plenty of
cumstance" march, "Under a Peaceful Sky" and sailed from Liverpool
week. last
room for the records, and being mounted upon
"Mikado Waltz," by the National Military Band; Caruso's Big Earnings. two ball bearing bicycle wheels it will be quite
"Thou'rt Passing Hence" (Sullivan), a very fine It is currently reported that during tne last six a novel machine. Usually the piano-organ is
record, by Arthur Grover; "Songe DAutomne, weeks prior to his departure from America, Sig- heavy and unwieldy to push along the streets,
Waltz" (Joyce), splendidly played by the British nor Caruso earned £10,000 by singing for record but in this case the weight will be very little.
Concert Orchestra; "There's a Foe at the Gates companies. The instrument will attract attention, which will
be to the financial benefit of the user.
Messrs. Tilly & Co., in Queen's Arcade, concen
trate upon Edison, Gramophone, Zonophone and
TRADE REPORTS FROM THE PROVINCES Twins very extensively. With a good stock and
a well organized shop, the manager reports busi-
NORTH OF ENGLAND NOTES. some time Their
past, general trade is very slow. ness as fair during the past season, but a slight
new list of records, comprising the very latest falling off at the present time.
(Special to The Talking Machine World.) titles, is winning praise on all sides. We understand that the late "Magazine Holder
Liverpool, Eng., May 3, 1909. Co." have recently been formed into a Limited
Manchester Business Is Quiet.
Notwithstanding the signs that trade was likely Co., under the name of "Perfectophone, Ltd."
Manchester, business is also very slow.
In
to improve during the early part of the year, we They have acquired spacious premises in Kirk-
There seems no likelihood of the cotton oper-
regret to say that it has not come up to expecta- stall road, where they are equipped with new ma-
atives, and others interested in the engineering
tions by any means. In Liverpool shipping is chinery and making large preparations for the
trades, resuming full work for some months to
still bad, and the leading dealers just now are next season's business. Mr. Bleakley is the man-
come. Most of the mills are only running about
having poor sales which may continue until after aging director.
half time; and the consequence is that Lan-
the summer holidays. This is the case of practi- cashire generally is having a pretty bad time.
cally every house in the town. By the time these lines are in print C. Duwe, L. J. GERS0N WITH WANAMAKER.
At Messrs. Richardson's and Messrs. Johnson's, the well known factor, will be in the States. Mr.
With the announcement that the Musical Echo
the wholesale dealers, business was reported as> Richardson, of Messrs. Richardson, Manchester, Co., Philadelphia, Pa., had retired from busi-
moderate. Thompson, Helsby & Co. report a Liverpool and Blackburn, is also away on a ness, Louis J. Gerson, manager of that business,
falling off during the past few months. Messrs. Mediterranean cruise for the benefit of his health. sent a letter to his friends and patrons informing
Archer find business a little slow. At Jake Generally speaking, Messrs. Richardson report them that he and his entire force from the
Graham's they are doing their share of the busi- that although the trade is quiet; since they have Musical Echo Co. would in future be found in
ness, principally kept going with repeats and had a delivery Amberol records
of the British the talking machine and small goods department
small incidental orders. At Messrs. Van their sales have considerably increased. Their of the John Wanamaker store, of which Mr. Ger-
Geuissen's business had considerably increased of latest venture at Blackburn is rapidly getting into son has become manager. The Wanamaker de-
late, owing to their having taken up Zonophone working order, and they have every reason to be- partment is equipped with a full and complete
and Twin records. lieve it will be a most successful business a little line of both Victor and Edison machines and
The Melograph Co. report that although they later. records. The repair section of the department
have been kept busy with an export order for At Messrs. Burrows, High street, business is will be in charge of Mr. Adams.
G ITI t» H
M# BERLIN, S. O.
9 '
BOUCHE ST. 33
Manufacturers of the cheapest and most popular
Our "Elite" 9 Machines One of the Best. TE, £,JEJ GRA PHI C ADDRESS : " PUCKA WO '
Our Famous "Puck Phonograph
THE TALKING MACHINE WORLD. 25
(Victor Talking Machine Co. against Leeds & order to show cause against a preliminary injunction
was issued, which coming on to be heard upon such
Catlin Co.). The suit has been pending since affidavits, and other affidavits and exhibits, a prelim-
April 9, 1906, when a motion for a preliminary inary injunction was granted. It was affirmed by the
injunction was argued in the Circuit Court of Circuit Court of Appeals.
the United States, southern district of New SUMMARY OF THE DECISION.
Justice McKenna, in delivering the opinion of the
York. On the 26th succeeding, the temporary court, said in part
restraining order was issued and stayed pend- "The motion for preliminary injunction was made
ing an appeal to the Circuit Court of Appeals. upon affidavits. Those of respondent (complainant in
The hearing on the appeal came on October 11 the Circuit Court) described the invention and the
machine made in accordance therewith, averred the
of the same year. Judge Townsend was sus- practical identity of petitioner's machine therewith,
tained. The case was then taken to the Su- and set forth the record in the case of The Victor Talk-
preme Court of the United States on a writ of ing Machine Co. and The United States Gramophone
certiorari,argued January 14, 1909, and decided Co. against The American Craphophone Co., instituted
in the Circuit Court for the southern district of New
adversely, for the third time against the Leeds
York. The affidavits averred that the suit was pend-
& Catlin Co., with costs, on the date first above ing and awaiting decision when this suit was brought,
mentioned. This is final. A summary of the and was subsequently decided that by the decision,
;
facts in this celebrated suit, in which the talk- claims 5 and 35 of the patent in suit were held valid
and infringed by the talking machine of the defendants,
ing machine trade is vitally interested, to-
and that an injunction was ordered. And it was stated
gether with the essential portions of the deci- that the Circuit Court of Appeals, though not concur-
sion, are subjoined. ring with the Circuit Court in all of its reasoning, af-
court's resume of the case. firmed the decree.
This case was before the Court on certiorari to an
interlocutory decree of injunction restraining the peti-
tioner, Leeds & Catlin Co., from manufacturing, using
or selling sound reproducing apparatus or devices em-
bodied in claim No. 35 of letters patent No. 534,543, is-
sued to Kmil Berliner, bearing date 19th of February,
"The affidavits of petitioner (the defendant in the
courts below) set forth the defenses which were made
in the case just referred to, a summary of the proofs
introduced to sustain the defense, and submitted new
matter. The affidavits also contained a description of
the patent in suit and what was considered- to be its
CONDOR
1895, and also from manufacturing, using or selling basic invention, averred its identity with certain for-
or in any way disposing of apparatus or devices which eign patents which were not in evidence in the other is the
embody the method specified in claim No. 5 of the same suit. The affidavits also undertook to meet and refute
patent. the charge of infringement. The affidavits were very
The
alleged
petitioner explicitly denied infringement, and
anticipation of the invention described in the
long and circumstantial, and had attached to them
copies of the foreign and domestic patents relied on,
Only Needle in the
patent by a great number of patents and publications translations of foreign laws, copies of publications and
in this country and other countries. And hence it is
alleged that, in view of the state of the art, Berliner
1
certain testimony.
JUDICIAL EMBARRASSMENT.
World having
was not the first inventor or discoverer of any material "Upon body of proof, formidable even in its
this
or substantial part of the alleged improvement and in- quantity, and having no other elucidation than the
vention described or claimed. The answer further al- arguments of counsel and some mechanical exhibits,
leged that said letters patent did not describe or specify presenting grave questions of fact, we are asked by
or claim any subject matter patentable under the petitioner to go beyond the action of the lower courts,
statutes of the United States, and are and always have and not only reverse them as to a preliminary injunc-
been null and void. Abandonment is alleged and a two tion but decide the case. If we should yield to this
years' use of the invention in this country before the invocation and attempt a final decision it would be
application for the patent, that the invention and im-
provement were known and used by others and were
in public use and on sale in this country by divers
difficult to say whether it would be more unjust to
petitioner or to respondent.
"The Circuit Court felt a like embarrassment, as
Each Point
persons, a list of whose names is given. will be observed from its opinion. The court did not
It is alleged that before the invention was patented pass on the defense of infringement, and said that,
in the United States the same was patented, or caused except as to one patent, the petitioner had failed to
to be patented, by Emil Berliner in foreign countries,
and that by reason whereof, under section 4887 of the
introduce any new matter which would have led the
courts in the other case, if such matter had been before
Warranted
Revised Statutes of the United States, the letters pat- them, to have reached a different conclusion. And,
ent in suit were limited to expire at the same time with speaking of the patents referred to, the circuit judge
said foreign patents and each of them —
two in Great said : 'But even if I am mistaken in this view, and if
Britain, three in France, three in Germany and one the expiration of the Suess Canadian patent is a com-
in Canada. And it is alleged that in consequence plete defense, or if a decision of the questions raised as
to the character and scope of the various patents now
introduced for the first time should be postponed until therefore
final hearing, yet I am constrained to grant the injunc-
tion in order to permit an appeal and a determination
of the questions at the earliest possible moment.'
"And the lower courts also reserved to the merits
the consideration of the defense that claims 5 and 35
Best Reproduction
were invalid because they were the functions of ma-
chines, resting those defenses, so far as the preliminary No Ruin of Record
injunction was concerned, upon the adjudication in the
prior suit. We shall do the same, remarking, however,
that the contention, if it has any strength as to claim
5, seems to us untenable as to claim 35. We think
the latter is a valid combination, consisting of the ele-
ments, (1) a traveling tablet having a sound record
AGENTS WANTED
formed thereon; (2) a reproducing stylus, shaped for
engagement with the record, and free to be vibrated
Sole Manufacturer
CHEMISCHE FLURSTEDT
Needle and Pin
FABRIK E. SAUERLANDT bei Apolda i. Th., Germany
patents the sound records of the respective patentees. claims in controversy (5 and 35), and that the second Fred Scheller reports that during the past
Further description of the records, however, is not nec- application could fairly be considered a continuation month the demand for Starolas and Starola
essary, as we shall have with them but incidental con- of the first and antedated the alleged public use. If
this be so, petitioner contends, the two patents must
grands was heavy. He added, "Only the past
cern.
FREE MOVING STYLUS DESCRIBED. be treated as one patent covering one invention, that week I sold several of these high grade instru-
"The records being made, the next step is the repro- described in No. 564,586, and, it is further contended, ments for spot cash. I am thoroughly satisfied
duction of the sounds which they record. This is done that as that invention was previously patented by the with the prospects in the talking machine line."
by adjusting to the line or groove inscribed upon the three foreign patents, the patent in suit expired with
Manager Lyle, of the local store of the Colum-
records a point or stylus attached to a diaphragm, them. The reasoning is extremely technical, and we
which, being vibrated by the indentations or sinuosities may adopt the answer made to it by the Circuit Court :
bia Phonograph Co., and Manager Bowden, of the
.
of the groove, reproduces the sounds that made them. 'An examination of the drawings of the prior British talking machine department of Sanders & Stay-
In the prior art the reproducing stylus and sound rec- patent shows that there is omitted therefrom Fig. 10 man, state that the Music Master wooden horns
ord were hrought In operating relation to each other of the United States patent No. 564,586, which was the have been more in demand than ever the past
in two ways. The sound record was mechanically con- only figure illustrating the form of the device covered
veyed across the reproducing stylus, or the reproducer
month. Another popular novelty at the Colum-
by the claims here in suit.
and its stylus were mechanicallly conveyed across the bia Co.'s store which has taken hold with pur-
CANADIAN PATENT DOES NOT APPLY.
record. By one or the other of these means the stylus chasers has been the fiber needles, which have
"There yet remains the Suess Canadian patent to be
was kept in engagement with the record and accommo- just recently been put on sale here. Manager
considered. It. was granted to Berliner as the assignee
dated to the shifting positions of its operative portions.
of Suess, and Judge Townsend in the Circuit Court Lyle also reported that he is closing out the
In the patent in suit such independent means are dis-
said that the patent disclosed and broadly claimed the stock of wax cylinder records which he has in
pensed with. The stylus is made to engage with the
invention covered by the claims in suit, and on account
grooves in the record tablet, is vibrated laterally by its stock at reduced prices. This has become neces-
of it defendant (petitioner here) contended that Ber-
undulations, and guided or propelled at the same time sary because of the success of the Columbia
liner thereby admitted that Suess was the inventor of
with its diaphragm attachment across the face of the
the reproducing apparatus of those claims that in his
; Indestructible records.
tablet, the successive portions of the groove reproducing
application as the assignee of Suess he abandoned the The high-priced Victors and Columbias have
the sound waves, which are transmitted to the air.
broad claim in suit and that as the patent covered the
"The sound records are made of hard, indestructible been good sellers at Sanders & Stayman. Espe-
invention of the patent in suit and expired in 1899,
niaterial and, as stated in one of respondent's affida-
the patent in suit expired with it. cially has this been the case the past two weeks,
vits, the groove impressed therein 'serves the twofold
purpose of vibrating the stylus and producing the nec- DURATION OF UNITED STATES PATENT. during which time there has been quite a boom
essary vibrations in the diaphragm of the sound box, "The court, however, decided that the Canadian pat- in the talking machine business. The record
and also to automatically propelling the stylus in the ent in terms described and claimed 'the broad generic trade has also been brisk.
groove across the surface of the record without a feed invention of Berliner covered by the claims here in At the store of E. F. Droop & Sons Co., Mana-
screw or other mechanism independent of the record suit,' and to establish this quoted claims 5, 7 and 11
ger Joseph Grottendick said that the firm have
itself.' The method of doing that is the subject matter of the Canadian patent and concluded that if that
Of claim 5, and the means for performing the method patent expired in 1899 the patent in suit also expired. had their share of the trade in Victor and Edi-
is the subject matter of claim 35. They are, respec- The court, however, decided, expressing, however, some son machines the past month.
tively, as follows : 'No. 5, the method of reproducing hesitation, that the patent did not then expire, stating Cohen & Hughes, who handle the Victor ma-
sounds from a record of the same, which consists in the rule to be, as established by the cases, that a
chines here, have their new talking machine
vibrating a stylus and propelling the same along the United States patent is limited by the term expressed
record, substantially as described. in the foreign patent and that it is not affected bv
quarters at 315 North Howard street, to which
No. 35 is a sound-
producing apparatus, consisting of a traveling tablet any lapse or forfeiture of any portion of the term by they moved last month, entirely completed
having a soun& record framed thereon and a repro- means of any condition subsequent. The patent was The entire second floor- has been set apart for
ducing stylus shaped for engagement with said record granted for the term of eighteen years from its date,
this line of the goods. There are 175 feet of
and free to be vibrated and propelled by the same, sub- Feb. 11, 1893.
floor space divided into six parts. The front is
stantially as described.' "We think the questions involved are determined by
NEW MATTER CONSIDERED. Pohl against Anchor Brewing Go. It is there decided used as the Red Seal and Victrola room, next
. "We may now understanding^ consider the new mat- that 'the statute manifestly assumes that the patent comes the retail record room, and display room,
ter which was relied on in the courts below. The first previously granted in a foreign country is one granted then the wholesale record room, five soundproof
In importance of these is that the patent in suit is for for a definite term and its meaning
that the United
is
;
rooms for tests for customers, the stock room
the same invention of certain foreign patents and ex- States patent shall be so limited as to expire at the
pired with them. These patents consist of three same time with such term, of the foreign patent.' And and repair room. A feature of the entire ar-
French patents to Emil Berliner, respectively dated it is further said that the duration of the United States rangement is that the retail and wholesale store-
Nov. 8, 1887, May 15, 1888, and July 19, 1890 ; Ger- patent is not 'limited by any lapsing or forfeiture of rooms are separate and the records are kept flat,
man patents to Berliner dated Nov. 8, 1887, May 16, any portion of the term of such foreign patent by means
so as to prevent the possibility of warping.
1888, and Nov. 20, 1889 a Canadian patent, of Feb.
; of the operation of a condition subsequent, according
11, 1893, assigned by W. Suess to Berliner ;
English to the foreign patent.' From these views it follows
patents of Nov. 8, 1887, and May 15, 1888. that there was no abuse of discretion in granting the Sense that can be converted into cents is the
"In the foreign patents relied upon, special stress is preliminary injunction, and the decree is affirmed." real article.
THE TALKING MACHINE WORLD. 27
The engagement of Victor Herbert, the eminent grade of music many others are more competent the National Phonograph Co., and the playing of
American composer and famous conductor, by the to pass judgment than myself. I shall not only that number by the average band one hears in
National Phonograph Co., of Orange, N. J., just inspect and criticize the music previous to its so many parks, piers or other resorts during the
announced, to act as musical supervisor of their reproduction, but shall carefully go over the summer time. One represents the spirit and life
recording laboratory, is not only a move of great masters, also, with a view of bringing out the and individuality of the composer; the other an
importance, but one of unusual significance, inas- real melody and spirit of the selections, so that indifferent, incapable reading which totally
much as it marks a recognition on the part of each and every one of them that has passed my destroys the composer's intention.
eminent musicians of Mr. Herbert's caliber, of personal inspection may receive my approval and "It will be my aim as conductor of my own
the distinct place which the talking machine has endorsement. orchestra to give that life, color and individuality,
won as a great educator and up-lifter of music in "My purpose in accepting the position as musi- to the talking machine record that will enthuse
America. cal supervisor of the National Phonograph Co.'s the hearers, and make them believe they are
On it said that the National
the other hand, be recording laboratory is to develop the artistic listening to a live band and not automata. The
Phonograph Co., Mr. Herbert, are of the
like side of the music as reproduced in the records, marvelous improvements made in the phonograph
belief that every record manufactured should be imparting to them the fire of the composition. within recent years and the opportunities that
adapted to reproduce as near a perfect reproduc- This feature has either been overlooked or exist, thanks to Mr. Edison, through a longer
tion of the musical work as written by the com- neglected and the average leader or director record, open up a wide field for the reproduction
poser as possible. In other words, the composer's of a repertoire that can embrace many of the
intentions must be respected. And there is no finest numbers in high class music. Mark you,
man better fitted to carry out this work than this will not include chopping up operas, or tak-
Victor Herbert, who to-day ranks as the fore- ing inartistic liberties with composers' intentions.
most American musician and composer. He has There is plenty of high class music which' can
to his credit as a composer twenty-six operas, easily be taken on a record without indulging in
which have not merely delighted the people of this regrettable practice.
this country from the Atlantic to the Pacific, but "In recording music for the phonograph com-
which are sung and played the world over, wher- mon sense as well as knowledge is necessary. In
ever well-written music is appreciated. He has fact, the more I talk of this field the more enthu-
also composed hundreds of smaller orchestral siastic I become. There is no reason why records
numbers which have won a great vogue. To cap cannot be produced that will astonish the
the climax, he is at the present time engaged in skeptical. The future of the talking machine as
writing a grand opera for Oscar Hammerstein, to a great educational and musical factor the world
be produced at the Manhattan Opera House in over centers entirely upon the character of the
the early part of next January. compositions which they reproduce, and the really
Mr. Herbert is not merely a great composer artistic and musical manner in which they are
but a conductor whose talents are widely recog- recorded in the laboratory."
nized. For years he had charge of the Pitts- It goes without saying that the advice and
burg Symphony orchestra and to-day he is con- assistance of a man of Mr. Herbert's ability as a
ductor of his own organization in New York — musician and composer will do much to main-
body of men who have been carefully trained, tain and improve the present high standard of
and who constitute one of our finest orchestras. the Edison product. It will also cause those
In addition to being associated in a supervisory disposed to speak slightingly of the talking ma-
way with the laboratory of the National Phono- chine to revise their opinion and place a new
graph Co., Mr. Herbert will also lead his cele- value upon its place in the musical world. A
brated orchestra while making master records man of Mr. Herbert's fame would not enter into
for the company. He will also be consulted as to an arrangement of this kind without a careful
the people who will sing, or play the better class study of all its phases. He has weighed its
VICTOR HERBERT.
of compositions, and will doubtless be a great possible effect upon his name as a composer a — •
factor in improving the records of the popular seldom, if ever, pays much, if any attention to name to-day easily ranking as first in this coun-
music, although this has not been definitely ar- this part of his duties. Besides giving my atten- try. He has realized that the arrangement will
ranged. tion to this work, I shall lead my own orchestra give the Edison phonograph the tremendous ad-
Personally Mr. Herbert is "the prince of good at the laboratory, and I feel assured that a grade vantages of exploiting records made by his or-
fellows" and affability itself when one is properly of masters will follow that has never yet been at- chestra, the fame of which has taken years of
introduced.As may readily be imagined his time tained in phonographic records. time and large money expenditure to acquire.
istaken up wholly by the various musical works "While my agreement with the company does Yet he is willing not only to have his orchestra
which he has under way, or in contemplation, not become effective until June 1," continued Mr. make records, but to lead his men in person.
and when The World called upon him at the Herbert, "I shall be a frequent visitor to the Mr. Herbert must be credited with having a
Lamb' Club the other day he was in the midst laboratory before then to familiarize myself with higher motive in identifying himself with the
of rehearsing the music of a play which will be the work in a practical way. I am satisfied a phonograph than a money consideration, how-
given at the Club's annual gambol at an early great improvement can be effected along the ever large it may be, for his position frees him
date and which will last for a week, being given lines mentioned. In fact I am so assured of from any charge of being mercenary. His chief
in various parts of the country. this that had the offer of the National Co. been motive must be an earnest belief in the future
When the subject of his alliance with the simply an ordinary business proposition I should of the phonograph and of his own ability to add
National Phonograph Co. was brought up and not have considered it for a moment. It is more to its prestige.
discussed, he talked most enthusiastically about than that, or else I would not give my time to it. As stated above, his exclusive contract with
the phonograph and its possibilities. Like many "I usually go to my place in the Adirondacks the National Phonograph Co. insures his taking
other noted musicians he is fully of the belief about June 1, and I stay there until October, and an active part in the work of making master
that the talking machine has a special mission, you may know that every moment of my time records for the Edison phonograph. The ar-
to convey good music to thousands of people is taken up. I have accepted a commission to rangement is not one of those by which the name
who can hear it in no other way, hence the im- write a grand opera for Mr. Hammerstein, of the of a prominent character is obtained for adver-
portance of producing records that ai e artistically -
Manhattan Opera House, to be finished in October, tising. Mr. Herbert would not sell his name for
conceived, and that perserve the spirit and ideas not to mention several light operas and composi- such a purpose. It is an arrangement by which
of the composer. In other words, records that tions of various kinds I have planned. The duties Mr. Herbert will strive as hard as any official
are carefully edited by a master hand, who is of musical supervisor of the National Phonograph of the company to augment the prestige of the
entirely in sympathy with the composer. Co., I think, from a musical standpoint, most im- Edison product. He places full value upon the
After making The World at home in one of the portant, and I shall undertake them with enthu- present standing of the phonograph, but he also
club's cozy reception rooms he said in an in- siasm, for it will mean a great deal, not only for believes that with his training as a conductor
formal and chatty way: them, but the public also. The talking machine and writer of music he can put it upon a still
"I have always had strong views regarding the business is becoming a factor that the best class higher plane, from a musical standpoint.
shortcomings of the average record from a musi- of composers and musicians no longer attempt The arrangement, which becomes effective
cal point of view. What is lacking is the life and to ignore. Rather they feel that justice was not June 1, gives the National Phonograph Co. the
spirit of the music as originally written by the done their work in the reproduction, and this is exclusive right to his services in the talking
composer. That is to say, the better class of my main object to remedy. machine field and also to the exclusive services
music as distinguished from the so-called popular, "Indeed, I regard this new connection as one of the great Victor Herbert orchestra in making
or coon song. I am frank to say that on this that opens great opportunities to me for carrying Edison records. Mr. Herbert will be consulted
28 THE TALKING MACHINE WORLD.
upon every phase of the work of making records The
of the better music, and especially
class of
SOUTHERN CALIFORNIA NEWS. arrival is anxiously waited by the trade.
retail department has several shipments of Vic-
of instrumental compositions. He will assist in Talking Machine Men Believers in Advertising tor- Victrolas, among which were several in spe-
the selection of suitable music for record-making —
Wide Territory Covered Big Call for Ex-— cial finishes of oak and Circassian walnut.
purposes, aiming always toward such music as pensive Victors —
Amberol Records in Span- The Columbia Co. have had a steady demand
will widen the field of the phonograph.
Mr. Herbert will go frequently to the record-
ish Will Have Great demand Columbia In- — for double disc records from the out-of-town deal-
destructibles and Double Discs Selling Well ers. Chas. Kauffman is now making his regular
ing laboratory of the National Co. and supervise
and work making He
— Renovating and Improving Stores Recent — trip through Arizona, where he will call on the
criticise the of records. Visitors to the City of the Angels. trade. W. S. Storms, who for two years has
is so earnest about this feature of the work that been connected with the Los Angeles branch,
he is already apprehensive of getting so deeply The Talking Machine' World.)
(Special to has gone to San Francisco to join the company's
interested in it as to interfere with his other forces. He will travel through Northern Cali-
Los Angeles, Cal., April 30, 1909.
duties as a composer and leader. He will per- The month of April has closed more quietly fornia. E. W. Scott, who was at one time con-
sonally conduct his orchestra in making records, than usual, although the opening was very nected with the Los Angeles store, has succeeded
and states that the records must be no less cred- brisk. This lull, however, has given the dealers Herman Beck as manager of the retail depart-
itable to his name than the concert work of his an opportunity to make preparations for the ment of San Francisco store. Mr. Beck
the
orchestra. In getting Mr. Herbert to identify future, in which there promises to be some keen has resigned and expects to open a store of his
himself with the Edison organization the Na- competition. The methods used in advertising own at an early date.
tional Phonograph Co. have brought about one the talking machine in this section are beyond The Fitzgerald Music Co. have completed their
of the most notable achievements in the history criticism, especially the ads. which appear in new department and have announced their open-
of the phonograph. the daily papers. In every way the dealers are ing to the public in a series of clever newspaper
realizing more clearly the possibilities of the advertisements. Mr. Fitzgerald is personally in-
THE VALUE OF EFFORT. future. Southern California is already a great terested in new department and watches
the
field for talking machines and records, and the every detail in its affairs. Their splendid show
The difference between success and failure, be- growing demand for these goods is very large windows on Broadway afford a splendid oppor-
tween getting business and not getting business, in both wholesale and retail. Jobbers here tunity for their attractive displays.
is not always so much in the quality of the effort not only supply Southern California, but Nevada, The Angelus Talking Machine Co. are now
put forth, as in the amount. In other words, the Arizona, New Mexico and parts of Old Mexico. using an automobile as a business getter. Mr.
effort which gets business frequently differs from These parts are not the field they will be in a Pfaff says he finds it very handy for use on
that which does not get business, more in degree short time, as they are growing very rapidly. prospective purchasers, who cannot refuse him
than it does in kind. Sherman Clay & Co. report a strong demand when he asks them to take a ride with him in
Men who do things and are heard from ac- for the new style Victors II and III and also his auto.
cordingly, seem to do their work a great deal for the Victor woodReferring to the lat-
horn. The Geo. J. Birkel Music Co. have just finished
like other men who never are heard from. The ter, Manager Ruggles says, "We seldom receive installing a new system of record racks for disc
difference is that they are a little more intense, an order for machines with metal horns since records. Their entire stock is kept in heavy
they hold out a little longer, and when the other the dealers have recognized the fact that an ad- cardboard covers, and every number is given a
fellow stops, thinking that the case is hopeless, ditional profit can be made by selling to their separate partition in the new rack. More space
they make another big effort and win what they customer a wooden horn. The appearance of the has been added to accommodate the catalog of
are after. instrument is much better, to say nothing of the double-faced Victor records.
It takes a lot of fuel and heat to bring water to great talking point regarding the tone quality." The Holmes Music Co., one of the new Victor
the boiling point. It takes just about as much The Southern California Music Co. have re- welcoming
stores, is old customers in that loca-
fuel and heat to raise the temperature of the ceived a large shipment of special design cabi- tion. Their stock is in splendid condition, a
water to 210 degrees Fahrenheit, but if you take nets for both disc and cylinder records, among complete line of Victor goods being carried.
away the fire when you have* reached the 210 which are many attractive shapes and styles. The Wiley B. Allen Co. are continuing the
degrees, the water will never boil. Their business phonograph department reports arrangement of attractive window displays,
—
Moral Add a little more fuel and keep the fire several sales of commercial outfits recently, and which are truly original.
going. some strong advertising is being done for this Fiske & Co., Edison dealers, are featuring the
line. The news of a first list of Amberol records I. C. S. language teaching machines with much
He who can read the signs of the times should in Spanish has been greatly welcomed, as many success. Hamberger's, who have the handsomest
know all about patent medicines. inquiries have been made regarding them. Their show windows of any department in the city,
have given considerable space for display of
talking machines and records.
H. T. Walz, of the W. G. Walz Co., of El Paso,
Tex.,was a recent visitor in Los Angeles. While
THE RUDOLPH WURLITZER CO. Following the custom inaugurated some months
ago the following talking machine dealers of
VICTOR, EDISON
CINCINNATI AND CHICAGO. VICTOR, EDISON
Indianapolis keep open house monthly when they
invite the general public to hear the latest
and
D®* Two points of supply ; order from and
records. The dealers who dispensed hospitality
REGINA JOBBERS the nearer. REGINA JOBBERS
recently were: Messrs. Kipp-Link, Frank Lesley,
Joseph Joiner, E. E. Hill & Co., George Maze and
William F. Burns.
Si
CONVENTION OF NATIONAL JO BBERS' ASSOCIATION organizing something like 700 of these chapter
houses with a great many others in process of
Will be Held at Atlantic City — Headquarters at Hotel Chalfonte and Dates Selected July 6th, being organized, and as one of these Library
7th and 8th — A Large Attendance Expected. Table graphophones will doubtless be installed in
each chapter house, the St. Louis office, as well as
The annual convention of the National Asso- same line who see things in a broader light, who the Columbia Phonograph Co., have cause to con-
ciation of Talking Machine Jobbers, in response see the 'doughnut' rather than the 'hole in it.'
gratulate themselves.
to an almost unanimous vote, will again be held "There will be a great turn-out at this con-
at Atlantic City, the famous eastern seashore vention and any jobber who has the mistaken COMPLIMENTS THE PENN CO.
resort. President Bowers appointed J. New- idea that the talking machine business has seen
comb Blackman, of New York, and Louis Buehn, its best days will return from the convention con-
When Land'ay Bros., New York, bought out
of Philadelphia, a committee of arrangements. the Musical Echo Co., Philadelphia, and in pre-
vinced that the good things in this business are
Mr. Blackman, who is chairman of the above paring the Edison goods for shipment, they were
just starting. Some have fallen by the wayside,
committee as well as of the press committee of materially aided by the force of the Penn Phono-
but a weeding out is very often needed, and those
the association, gives the following report: remaining will have stood the test, feel stronger graph Co. The work was done under the super-
"The convention at Atlantic City in 1908 was so for it, have a larger field and better opportunities. vision of Max Landay, and in speaking of the
generally satisfactory, both in attendance, accom- The factories are promising more protection,
work accomplished said: "I would like to pay
modations and results accomplished, that it and a tribute to the employes of the Penn Co., for
rather than less, this is certainly no evi-
seemed a duplication of last year's success would dence of a lack of confidence on their part. they hold the record for rapid packing. In one
day they packed 26,000 records, each carton
be the best plan to follow. It will, therefore, be "Let all the jobbers and as many as can, repre-
the desire of the committee of arrangements to
being handled separately and placed in num-
sent the factories, attend this convention, ex-
not only furnish as excellent accommodations as change ideas and work in harmony to bring erical order, besides —
and not an error. I never
last year, duplicating everything that will help about any improvement that will benefit all.
saw a force do better team work, or any more
industrious. It was a revelation to me how
insure a success for this year, but in addition to "Consider what has been accomplished since the
make such improvements over last year as may they handled themselves. No wonder the Penn
last convention. The factories acted favorably
Co. are successful with such loyal people in
be found advantageous. on almost everything recommended, and what is
their employ."
"In order to give the active members a chance the result? Protection to the dealer and jobber,
to help make this year's convention a grand an even exchange on records, a method to dispose
success, a sub-committee to be known as the of second-hand machines, a change in the time of
AWAITING JUDGE KNAPP' S DECISION.
reception committee will be appointed, represent- shipping new records to dealers, Victor records (Special to The Talking Machine World.)
ing various sections of the country, and they will are enclosed in envelopes, Auxetophones and Kalamazoo, Mich., May 10, 1909.
be requested to work hard among the jobbers in Victrolas cannot now be obtained at dealers' Since the Supreme Court of the United States
their territory to insure a large attendance. In prices by fraudulent qualification as a dealer has handed down a decision in the Berliner case
addition, this committee will be given an oppor- and many other things which do not come to my (Victor Talking Machine Co. against Leeds &
tunity to help in the business details in con- mind at the present time. The association has Catlin Co.), the attorneys in the suit of the Victor
nection with the programme during the con- grown, now having a membership of about 125. Talking Machine Co. against the Duplex Phono-
vention. Every jobber has much at stake and to add graph Co., of this city, have asked Judge Knapp,
"The Hotel Chalfonte have placed at the dis- strength to whatever recommendations the asso- United States Circuit Court, Grand Rapids, to
same room for meet-
posal of the association the ciation will make a large attendance at this take up the papers and write an opinion. Judge
ing purposes, and the rates for accommodations convention is essential. Knapp assured counsel on both sides he would
prevailing last year are again offered to those at- "Make up your mindto come and use your in- dispose of the matter last August/ but it is still
tending the convention. While it is my intention fluence with others. Complete information re- to be "disposed." The lawyers held that the
to promptly issue advertising matter, giving full garding the convention will be furnished by ad- Supreme Court cleared up the situation in the
particulars regarding the hotel rates, those who dressing J. Newcomb Blackman, chairman com- Berliner patent, which was also before the Michi-
attended last year will agree that the Chalfonte mittee of arrangements, No. 97 Chambers street, gan Federal Judge, and it is therefore urged that
rates were extremely reasonable for the service New York City, and any inquiries are invited re- only minor points are to be determined. It was in
rendered. As this opinion prevailed, no other garding membership as well. Make your plans this case, when the hearing was on, that Judge
hotel will be advertised,and we hope that every- now and be sure to arrange to attend." Knapp stated that if the tension, or elastic, or
body will arrange to stay at the Chalfonte. If mechanical feed machine was constructed to
cheaper accommodations are desired, there are COLUMBIA CO/S NEW ST. LOUIS HOME evade the gravity feed machine, he would have to
plenty of hotels and boarding houses where ar- declare it a contributory infringement of the Ber-
Take Five-Year Lease of Quarters at 1008
rangements can be made to suit. It is extremely liner invention.
Olive Street for Both Wholesale and Retail
important that accommodations be secured in ad-
vance, as last year many arriving on the 4th ot
Departments — Close Important Deal With
TO REVIEW JONES PATENT DECISION.
Big Publishing House for Library Table
July could not be taken care of at the Chalfonte
Graphophones. Papers were served May 5 on the American
until the usual holiday rush was over.
"As the 4th falls upon a Sunday, it is hoped Graphophone the application for
Co., relative to
(Special tc The Talking Machine World.)
that many jobbers will take advantage of this St. Louis, Mo., May 10, 1909.
a writ of certiorari to the Supreme Court of the
opportunity by leaving home on Saturday, the 3d, The Columbia Phonograph Co. have taken a United States, to review the recent decision of
five-year lease on the store at 1008 the Circuit Court of Appeals, New York, on the
thus taking advantage of Sunday and Monday, Olive street
Jones patent. This petition acts as a stay against
which with the three convention days, will give and expect to be in their new quarters by June 1.
"The ladies will again be invited; in fact, their building, two stories, and will accommodate both
the Court of Appeals. The matter will be dis-
posed of inside a month.
presence is particularly requested, for this feature the retail and wholesale departments. They ex-
of last year's convention was pronounced a de- pect to put in four small booths for record demon-
cided success and no doubt was a great help in stration and a large room, equipped exclusively
increasing the attendance. for their grand opera and Fonotipia records, and
"The banquet will be a feature of the conven- their $200 and $225 machines.
tion to which the ladies are also invited, and The company will have a new hornless ma-
nobody will want to miss this part of the pro- chine on the market within the next sixty days.
gram. It is very likely that the factories will It is a library table with enclosed machine and
take advantage of this opportunity to meet the horn and combined record cabinet. The table
greater portion of jobbers and will also send can be used for books, flowers, etc., without in- Talking Machines,
various members organization to talk
of their terfering in any way with its reproduction. It Typewriters, Phono-
over the situation in general and give such in- will retail for $225 and will be furnished in graphs, Adding Ma-
formation regarding business improvements, mahogany and mission oak. W. C. Fuhri, dis- chines, Cash Regis-
changes or suggestions as may be possible. trict manager, former local manager in this city, ters, Guns and Tools,
"It is quite generally conceded that this fall is the designer of this instrument, and the com- and on all Polished
will see the turning of the tide in the business pany are enthusiastic over its future. Instruments. The
depression which has affected all lines of busi- The St. has just closed one of the
Louis office
Finest Oil Made.
ness and with certain desirable improvements, a largest and most important, in many ways, deals It Absolutely
healthy revival of business should result in our with the Lewis Publishing Co. in selling them 25 Prevents Rust.
line. Jobbers should realize the importance of "W. C. F." $225 Library Table graphophones to
attending the convention not only to help in be made up specially for them in mission oak.
formulating plans for the uplifting of the in- These graphophones are to be installed by the
dustry, hut to visit the factories and have a Lewis Publishing Co. in their great chain of Now Sold Everywhere
heart-to-heart talk about the business. Those who chapter houses located in each prominent city By All Hardware Men
are pessimists should rub elbows with the optimists. in the United States. The first order is for
We do not realize what narrow views we have twenty-five to be delivered as quickly as the WILLIAM F. NYE
of some things until we mix with others in the company can turn them out, and as they are now NEW BEDFORD, MASS.
30 THE TALKING MACHINE WORLD.
himself just what it is that has put the wax with great success. There
no doubt but that
DISCONTINUE WAX CYLINDERS.
record out of business. the vacuum
is
"If you find yourself for any reason so crowded and there is no side line on the market which
Columbia Phonograph Co. Will Only Make In-
destructible Records Hereafter Clearing — that you cannot take full advantage of this 15-
cent-at-retail sensation, we will exchange any un-
an enterprising phonograph dealer can better add
to his stock. The machines are very easily
Out Their Stock of XP Cylinders at Special
Prices —
Special Exchange Started Good Un- broken records for Columbia Indestructible rec-
ords on a basis of three to one. (See special ex-
sold, and a handsome profit can be derived from
their sale. A feature of the cleaner business,
til May 30.
change to the trade, expiring May 30, 1909.) If which no doubt appeal to the talking ma-
will
Under date of April 30, the Columbia Phono- you need to complete your assortment of XP cyl- chine men, is that it is just as brisk during the
graph Co., General, notified their trade that the inder records we shall be glad to supply them to summer as in the winter.
manufacture of XP wax cylinders had been dis- yo-u at 10 cents each net, f. o. b. point of ship- Owing to the enormous amount of advertising
continued, and that after May 5 only Indestruc- ment, while our factory stock lasts. Dealers are throughout the country, coupled with the fight
tible records would be made and sold. The es- not authorized to sell these records at less than against tuberculosis and the campaign for sanita-
sential portions of the circular letter follow: 15 cents each." tion in the home, the modern method of clean-
"To the Trade:—The Columbia Indestructible The substance of the accompanying circular ing —the dustless one —
has steadily grown until
record has proved itself. "We shall quit manu- follows: the progressive business house of to-day can no
(with the exception of vocal records in foreign May 30. On the conditions named below, Colum-
languages, on which former list and trade prices bia XP cylinder records will be received by us BUSINESS STILL RESTEICTED.
must be maintained), to any figure you please, and credited at the price at which they were
General Manager Williams, of the New York
from 15 cents up. billed you: First: Records returned must be
Talking Machine Co., 83 Chambers street, New
in their original cartons, unbroken. Records re-
"We
are giving you this notice the first minute York, reports that business is not what it should
possible.The Columbia Indestructible record has ceived broken, chipped or cracked will be cred-
be; in other words, it is quiet. The smaller
unmistakably captured the cylinder market and — ited at 10 per pound.
cents Second: For
dealers, he averred, carrying restricted stocks,
is rapidly putting the wax record completely out each XP record credited three Columbia Inde-
were complaining more than the larger dealers
of business. Now that this fact is evident and
structible records must be purchased."
and jobbers. Outside of New York, however,
undeniable, we know it is up to us to follow our trade was very much better, so far as their com-
unvarying policy and see that our dealers are SECURE LARGE QUARTERS. pany went. In his opinion fall business promises
not left with any dead or obsolete stock on hand.
to be very brisk. The reports from the traveling
We don't see how any owner of a cylinder ma- Manufacturers' Outlet Co. Lease Additional
force were encouraging. "W. S. Moffatt, chief of
chine can get away from Columbia wax cylinder Factory Space.
the finance department, who made a short run
records at 15 cents.
through Pennsylvania recently, said he found a
—
"One thing sure you won't have to demon- The Manufacturers Outlet Co., No. 89 Chambers
disposition among dealers to buy cautiously at
strate theseColumbia XP cylinder wax records New York City, have leased a large loft at
street,
present.
to sell them at 15 cents. If we were in your No. 93 Chambers street, which runs completely
place we would make every sale a quick one, and through the block to No. 75 Reade street. This Make your store attractive to ladies. A woman
hand the XP cylinder records over in a take- will be used for themanufacturing department, likes "bargains," but she does not like to be seen
them-or-leave-them way without taking time to as the demand has become so great for this com- going into a cheap-looking or disorderly stor3.
play selections for demonstration. But don't lose pany's product, the Peerless suction cleaner, that She feels a glow of pride when she meets her
that splendid opportunity to switch every caller they are compelled to seek larger quarters for social acquaintances in the "swellest" store in
over to a demonstration of the Columbia Inde- manufacturing. town.
structiblerecords. Have a tone-arm cylinder The talking machine jobbers and dealers all
Columbia Graphophone ready equipped with the over the country have become interested in the Mr. Atkinson has opened a store in the Lewis
special Indestructible reproducer, and insist on "Peerless" line of suction cleaners, and some of block, Winthrop, Mass.,where he is handling the
every buyer of XP cylinder records knowing for the largest concerns have been handling them Victor machines and records.
SOMETHING NEW!
Royal Crown Needles
MADE FROM THE BEST SHEFFIELD
ENGLISH STEEL.
In Patented Needle Box. Box has two com-
partments one for new Needles, the other for
;
These boxes are red in color with imprint in finest quality gold bronze.
LETTER A
shows used Needle compartment. You cannot take from this box a used Needle by mistake
as from the peculiar construction of the box the fingers cannot enter the used Needle compartment. When the
box is closed, a used Needle cannot be shaken into the new Needle compartment.
LETTER B shows patented slot and button. The cover cannot be entirely removed from the box on
account of the stop button. This prevents the Needles from scattering or spilling when opening the box.
The material and workmanship of the Needles are the highest grade known and guaranteed superior to those of any
other make. Warranted to play any Disc record without variation.
EDW. N.BURNS' INTERESTING CHAT. "We have met the competition of the Germans London, 4 pkgs., $112; Rio de Janeiro, 31 pkgs.,
in Mexico, and practically beat them out, as Mex- $1,129; Soerabaya, 6 pkgs., $228;" Sydney, 937
Growth of the Graphophone Trade in China icans much prefer American-made records, and pkgs., $11,040.
Chinese Crazy About the Machines Records — business is growing so rapidly with us as to be
Required to Meet Demands in That Country almost astonishing. Our export department is cer- WORDS WITH TALKER MUSIC.
— Some Mexican Experiences Wonderful — tainly splendidly equipped, not' only here, but
v Growth of Business in That Republic Beat — all through the Latin-American countries and the In Order to Overcome Imperfect Enunciation of
Germans in Competition. West Indies. We get the very best results in our Record Makers a French Scientist Ihvents
masters made on the ground, for our men are in- Apparatus Whereby Words of Song on a
While Edward N. Burns, general manager of structed to get only the best, no matter how long Paper Strip Accompany the Reproduction of
the export department of the Columbia Phono- it may take. Therefore, the esprit de corps of the Record.
graph Co., General, when interviewed by The the department is always at the highest notch
World relative to the million-dollar order placed and we work together harmoniously and en- A large proportion of public singers have a
with them for machines and records, furnished thusiastically." faulty pronunciation, as is well known. This de-
interesting data about the trade in China, the fect is further exaggerated by the phonograph*,
following additional facts were given the Mexican even in the case of the best instruments, and it
BLACKMAN'S VICTOR WINDOW.
Record by Mr. Burns when in that city, and from often happens that one's pleasure in hearing a
where he returned May 6, as follows: Arranged by Ellis Hansen, of Victor Company record is lessened by not being able to under-
"Mr. Burns states that the Chinese are going Exploiting "Red Seal" Records To Reno- — stand the words. According to the Scientific
crazy about graphophones, and it must be true vate and Redecorate Entire Store. American M. De Pezzer, a Paris scientist, over-
when the amount of this one order is considered. comes the difficulty by using an apparatus which
These graphophones will be distributed over a The show window of the Blackman Talking can be adapted to any phonograph and carries a
great part of the Chinese empire, however, and Machine Co.'s store at 97 Chambers street has paper strip with the words to accompany trie
when it is considered that even this large order been filled by a special display of Victor records music so that we see the words as the music is
will supply only one graphophone, having an arranged by Ellis Hansen, connected with the heard, and at the proper time. To this end a
average value of $20, for each 9,000 of the popu- Victor Talking Machine Co., who will remain in box is fitted to the phonograph and it has a
lation, it is probable that many more million- New York for several weeks arranging attractive guide in which the paper band can slide along.
dollar orders must be placed before the yellow displays for the various jobbers and dealers. The The band is unrolled from a roller on one side
brethren are fully satiated. keynote of the window is. "Which is Which," and and it is driven along by perforations in the sides
" 'This catering to our large foreign trade is dwells upon the difficulty experienced by the of the band which work with a toothed roller.
very interesting,' said Mr. Burns, 'and we run average person in distinguishing between the At the other end, a roller winds up the strip as
upon many peculiar and surprising idiosyncrasies living voices of the singers and the same voices it is fed along. A groove or window cut in the
of various people. For instance, when we began reproduced through the medium of Victor records. box makes a part of the band visible. The
to make records for the Chinese trade, which, Records of Caruso, Eames, Sembrich, Calve and toothed driving wheel of the strip is connected
by the way, are records in their own language other grand opera stars are tastefully arranged by gearing with the phonograph mechanism, but
and of their own music, it occurred to me that a about the window, bearing portraits of the singers it can be thrown out of gear at any moment by a
bright flaming yellow .would be just the right and appropriate sentences. Several Victor ma- suitable device. An already prepared band is
color to choose for the discs. However, before chines also lend attractiveness to the display. put in place and it is started at the moment the
finally manufacturing any of this color I sent to The Blackman Talking Machine Co. are at firstnote is heard. The essential point lies in
the Chinese embassy at Washington and asked if present busy taking stock after which the entire preparing the paper strip, and this is carried out
that would be appropriate and please the Chinese store, outside and inside, will be entirely reno- by obtaining a first graphic diagram which the
trade. They promptly responded that the color vated and redecorated. apparatus furnishes. To this end a strip of white
would not be tolerated; that the trade not only paper is mounted in the above box and there is
would not, but could not purchase anything of mounted an electric registering device whose
OUR FOREIGN CUSTOMERS.
this color, unless the purchaser happened to be stylus, a lead pencil point, bears upon the paper
of the royal family. So another color had to be Amount and Value of Talking Machines as itruns along. Contact can be made for the
selected. Again, for the Japanese trade I thought Shipped Abroad from the Port of New York. electric deviceby a telegraph key. A phonograph
of making the records white. This color scheme disc being mounted in place, a skilled person
had to be abandoned also, for I discovered that (Special to The Talking Machine World.'i listens to the piece of music and beats time by
white is the mourning color of the Japanese, and Washington, D. C, May 10, 1909. means of the telegraph key, so as to make a
theyl would not purchase amusement devices Manufacturers and dealers in talking ma- record of intervals or notes upon the paper by
colored white.' chines will doubtless be interested in the figures means of the stylus, thus giving the structural
"Mr. Burns has visited many parts of the Re- showing the exports of talking machines for the (Continued on page 34.)
public and has established here seven jobbing past four weeks from the port of New Yoik:
agencies. He states that his company has an APRIL 15.
exclusive contract with Maria Conesa, popularly Amsterdam, 8 pkgs., $138; Berlin, 28 pkgs.,
known as 'La Conesa,' who has retired from the $667; 8 pkgs., $703; Bombay, 9 pkgs., $290;
Virginia Galvan de
Columbia records. Brussels, 15 pkgs., $303; Callao, 8 pkgs., $975;
HEPPE
stage, for
Nava is also making records for his company, Hamburg, 3 pkgs., $209; Havana, 15 pkgs.,
and he says that her voice is considered equal to $49S; Havre, 4 pkgs., $131; Limon, 6 pkgs.,
the best of the operatic stars of Europe and the $458; London, 164 pkgs., $4,025; Melbourne, 236
United States. Constantino, the great Spanish pkgs., $5,808; Para, 7 pkgs., $536; Rio de
tenor, and the probable successor of Caruso, is Janeiro. 7 pkgs., $108; Santa Domingo, 9 pkgs., "The Oldest Jobbers iifthe^East"j
also making records for the company, and the $478; Southampton, 4 pkgs., $378; St. Peters-
burg, 6 pkgs., $243; Sydney, 1,265 pkgs., $26,-
first of them have just arrived in this city.
Records have been made for this concern by all 739; 8 pkgs., $1,260; Valparaiso, 12 pkgs., $765. Your orders filled quickly
the famous bands of Mexico.
Amsterdam, S
APRIL
pkgs., $193:
22.
Berlin, 4 pkgs.,
— skilfully—completely.
"Mr. Burns says that business conditions here
$249; Callao, 3 pkgs., $132; Colon, 33 pkgs.,
seem to be improving and his company antici-
$1,802; Corinto, 1 pkg., $150;Esmeraldo, 4
pate a very successful year in the Republic."
* * *
When seen by The World after his return to
* pkgs.,
pkgs.,
$204;
$415;
Havana,
London,
2 pkgs.. $122; Havre, 21
230 pkgs., $5,653; Pro-
Victor and Edison
New York Mr. Burns said: "A year and a half greso, 4 pkgs., $366; Rio de Janeiro, 3 pkgs.,
ago our company had about ten per cent, of the
talking machine business in Mexico. Now I am
$449; 30 pkgs., $1,330; Sydney, 5 pkgs., $750.
APRIL 29.
Machines
satisfied we have fully 80 per cent. That is Belize, 14 pkgs., $246; Berlin, 12 pkgs., $276
something of an increase. Jose Hoffay. manager Cape Town, 90 pkgs., $1,131; Havana, 5 pkgs
Hong Kong,
Cabinets and Supplies
of our Mexican house, has made a brilliant suc- $131; 39 pkgs., $923; 1 pkg., $100
cess. Agencies have been established in the prin- Kingston, 4 pkgs., $253; London, 3 pkgs., $128
cipal cities throughout the Republic, and things 200 pkgs., $5,011; Melbourne, 188 pkgs., $4,831
are in excellent shape. General business condi- Penang, 11 pkgs., $168; Savanilla, 7 pkgs., $161
tions are improving, but the change is slower 28 pkgs., $1,264; Shanghai, 8 pkgs., $448; Soer-
coming about than in the United States. Agricul- baya, 11 pkgs., $400; Vera Cruz, 53 pkgs.,
tural interests are greatly depressed and mining $1,920; Zamboango, 6 pkgs., $168.
is dead. Our Constantino records have made a MAY 8.
great hit. I consider Constantino equal to Caruso Berlin, 10 pkgs., $240; Bremen, 2 pkgs.. $104 C. J. HEPPE & SON
as a tenor; he has a finer voice and a larger Buenos Ayres, 34 pkgs., $1,634; Calcutta. 5 pkgs
1117 Chestnut Street PHILADELPHIA, PA.
repertoire. When he returns from South America $203; Colon, 4 pkgs.. $158; Genoa, 1 pkg., $175
he will make a number of tenor records for us Guayaquil, 5 pkgs., $171; Havana, 3 pkgs., $100
in New York. Liverpool, 10 pkgs., $271; 5 pkgs., $502
—
COLUMBIA JOBBERS
Sending your orders is one thing. an independent concern. Either way they are all righi I
Getting your goods is another. there on the job for business, eager to serve the dealers ir! ti
There are plenty of cash-drawer reasons why your their territory, ready and equipped to fill orders by tht )u
orders should go to a Columbia jobber. quickest and cheapest route. rim
Columbia jobbing territory is clearly and positively de- We are offering every facility for Columbia dealers to
fined and every jobber is an exclusive Columbia house make the most of the healthy demand that we have created; d' 1
either a branch of the Columbia Phonograph Company or by our advertising and by the quality of our product.
COLUMBIA
Phonograph Company, Gen'l
Wholesale Department, Tribune Building, New York
THE TALKING MACHINE WORLD. 33
step), which appears in the July list of the Considerable space is given elsewhere in this the briefest mention of it was made in last
Columbia Co. issue of The World regarding the engagement of month's World. The chief particulars of this
Victor Herbert, easily the leading American com- .opinion, however, are now furnished elsewhere,
The Auxetophone, which was displayed at the poser and musician, by the National Phonograph and it is worth a careful reading. Notwithstand-
Industrial Exposition at Scranton, Pa., by the Co. Mr. Herbert makes clear in his very inter-
. ing the solid attitude of the court both times the
proprietors the Edison Phonograph Hall of
of esting interview with The World what he means suit has been before them, the defense will make
that city, attracted considerable attention. to accomplish as musical supervisor of the com- an attempt to have the case taken up to the
pany's recording laboratory in the production of Supreme Court of the United States on a writ
A complete Gold Moulding Plant for and growing demand for high class musical rec- will either grant or refuse the writ before their
Cylinder Records in perfect order. ords cannot be gainsaid, and the enterprise and adjournment for the term on May 30. No argu-
Address for particulars OPERATOR, foresight of the National Co. in securing the ment is heard on the motion, the record and
services of Victor Herbert is a step in the right briefs only being submitted. In the meantime all
care of direction and is to be highly commended. It proceedings are stayed.
THE TALKING MACHINE WORLD means progression and advancement and every
New York On the "dubbing" case, now pending in the
1 Madison Avenue, manager of a recording laboratory throughout the
United States Circuit Court, Brooklyn, N. Y.,
world views it in this light.
Judge Chatfield has informed counsel for the
Finally the bitterly contested Berliner patent complainants (Columbia Phonograph Co.) that
Arthur Mestraud, formerly of Lincoln, Neb., has been adjudicated by the Supreme Court of owing to pressure of especially important suits
will learn something to his advantage by com- tne United States. The decision, handed down of more general importance before him, he will
municating with P. A. Cass, care of Columbia April 19, is published in part on another page; be unable to write a decision for some time.
Phonograph Co., Chicago, 111. that the portions which are of greatest in-
is, This is unfortunate, in a sense, but as the al-
terest, bearing on the essential points at issue leged "dubbers" are tied up with an agreement
and free from technicalities of a legal nature. to cease the questionable practice until the court
Every owner of a "Twentieth Century" grapho- The court ruthlessly brushes aside a lot of hair- acts, no great harm is caused by the delay.
phone should have my modulator. It regulates splitting indulged in at length by the defense,
and softens the tone for home use. Nothing to The continuous exchange proposition of the
sustaining the lower courts in every particular
National Phonograph Co., that went into effect
put in the horn; quick change; tone delightful. of moment. It is the old story in litigation of
Price 50 cents by mail. F. M. Joslin, Alanson, this character, that when the patent situation be-
May 5, is a concession that will be appreciated
at its true worth by Edison jobbers and dealers.
Michigan. comes acute by reason of basic inventions being
Of course, the exchange is confined to cut-outs
for^aleT
Well established Victor-Edison talking machine and
upheld by the courts, no end of intemperate com-
ment is indulged in by the opposition. Foreign
manufacturers who were arranging to enjoy the
—
and defective records not surplus stock; but as
the company are making a liberal list of slow
musical instrument business in the City of Philadelphia sellers in their cut-out list from time to time,
Owner having other in- emoluments of the great American market, had
(uptown) in the mill district. giving their trade ample advance notice, the
terests wishes to sell at value of stock. Good oppor- the highest court in the land rendered an ad-
For particulars inquire benefits of the arrangement are not only obvious
tunity in protected territory. verse opinion, will be compelled to wait a while
of E. BAUER, care The Bauer Co., 730 Giiard Ave., but manifest.
longer before flooding the trade with their goods.
Philadelphia, Fa.
The Jones patent covering the duplication of An announcement likewise of importance is
SSrTdealer" disc records by the electroplating process, has for that made by the Columbia Phonograph Co., Gen-
Don't pay express charges and lose your profits on re-
pair work. Secure a copy of "How to Repair Talking the second time passed the ordeal of a review eral, concerning the discontinuance of their XP
Machines and Phonographs." Copyrighted, And "Do It in the United States Circuit Court of Appeals, wax cylinder records. The Columbia Indestruc-
Yourself." Practical repairmen find it a great help. second circuit, and its validity sustained by a tible record takes its place, and will therefore
Postpaid on receipt of price, $1.50. FRANK E. DRAKE,
4245 Tracy Ave., Kansas City, Mo. Reference Gate —
unanimous bench. Owing to the late day April be the only cylinder manufactured and sold in
City Bank. —
14 when the decision was handed down, only the future by the Columbia Co.
THE TALKING MACHINE WORLD. 35
contain only two or three words. Most of the
RECORDS OF INDIAN MUSIC. CUT IN GERMAN REC ORD PRICES.
airs are short,running only two or three or at
most five bars. This lengthened by innumer- Zonophone Co. Reduce Price of Disc Records.
Something of the Remarkable Work That Is is
Being Accomplished by Miss Frances Dens- able repetitions and the story of the song is
presented to the minds of the hearers though (Special to The Talking Machine World.)
more for the Bureau of Ethnology in Wash-
ington —
Important Part Which the Talking only a few words are actually sung. This sort of
shorthand music is rather confusing to the novice, Great
Berlin,
excitement
Germany, May
prevails in the
3,
ranks
1909.
of
Machine Is Playing in This Work.
but it is standard currency with its native audi- dealers and manufacturers of disc talking ma-
tors.
chine records in this country owing to the fact
Before the old Indian music dies out or gets
There is one song, for instance, that sounds that the Zonophone Co., which is connected with
contaminated and mongrelized, so to speak, by
monotonous enough, for all the words are "Some- the Gramophone Co., and sells the latter's
intertribal communication, the bureau of ethnology
body is wrapping up my godson." Yet this is second-class discs, has suddenly reduced the retail
wants to get as complete a record as possible of
all tribal airs. To this end it has engaged Miss the story of a great juggler who was tied up by price to Mk. 2. Up to the present all discs of
evil spirits and succeeded in wriggling out ol
better quality have been sold in Germany at Mk.
Frances Densmore, an accomplished musician 1
his bonds by the aid of the especial spirit that 3,some makes costing as much as Mk. 5, and the
who studied With some of the leading musicians
watched over him. special red-seal discs of the Gramophone Co.,
in this country and in Europe. Miss Densmore
There is another song, a very beautiful little which are obtained only at great extra expense,
lived in Minnesota for a long time and became
air too, the words of which are, "I love him in have fetched as much as Mk. 20. It is feared that
keenly interested in the study of tribal music.
She heard a good deal of it from semi-oarbarous spite of his being so unkind to me." Yet this there will now have to be a general reduction
song has a whole love story behind it, and the from Mk. 3 to Mk. 2, which would, of course, be
Indian settlers there and then went regularly
air and these few words suffice to call up the the detriment of the dealers. It is true that the
into the work, making a study of it and tabulat-
story to the audience. dealers' discount has been raised from 33% per
ing the results for the benefit of the ethnologists
There are scores and scores of other songs, cent, to 37% per cent., but the fact remains that
of the bureau who mighi not have a musical ear
each distinct in words and music, but some of up to now in order to earn Mk. 15 gross the
but who know the value of statistics when they
which Miss Densmore said took as many as nine dealer had to sell only 15 discs, whereas in
are once set down and tabulated.
interpreters straighten future he will have to sell 20.
While a studied musician, Miss Densmore, did to satisfactorily out.
not have the contempt that many musicians have There are harvest songs, hunting songs, love
for the phonograph and she boldly called it to songs and songs of war and songs for the cure WORKED T HE WRONG WAY.
her aid as a musical notebook. She went among of the sick. The Indians use many herb remedies,
Up-to-Date Merchant Had no Use for Boy Who
the Indians, and by living among them, culti- some of which may have some medicinal effect Had Time to Pick Up Pins
vating and humoring them and exercising all and many of which are probably inert, but the
sorts of diplomacy she got them to sing for the accompanying songs always have to go with them, If you see a pin and pick it up the good luck
phonograph. Then she carried the records back and Miss Densmore says she is inclined to think which the adage promises is nevertheless largely
home and transcribed them, writing out the that the rhythm of the song oft repeated may problematical. Every one knows the familiar
words with the aid of Indian interpreters and have something to do wkh the cure, when there story. The poor but honest boy looking for work
setting the phonograph records in piano score is one, through the medium of mental suggestion. applies to the man of business, who promptly
form. She says that she approached the study of turns him down. The boy turns to leave the room,
It was about the most curious work that a Chippewa music with no particular theory to spies a pin on the floor, instantly stoops and
musician ever tried, but she says that it has been prove and has been willing to take it as she found picks it up. The man of affairs calls him back,
well worth the trouble. The songs run both to it, but the matter of rhythm has forced itself praises his thrift and gives him a position on the
melody and harmony, and some of them are upon her attention so that she is making it more spot. Generations of business men have been
really beautiful, though most of them are plain- and more of a study. She says that she does not brought up on the familiar formula.
tive. Miss Densmore does not think of them as like to use the term hypnotism, but there is some- With the time-honored story in mind a young
the possible basis for any great American thing in the rhythm of special songs that appears man from the country found his way into a busy
symphony or anything of that sort, but says that to lend itself strongly to mental suggestion, and downtown office the other day and applied for a
they are beautiful and entertaining in them- mental suggestion certainly plays a large part position, says the Hardware Dealers' Magazine.
selves, and are no more fit to be popularized for in their medicine, their magic and their working The man of affairs asked a few rapid questions,
general use than wild flowers are to be planted up of quiet Indians into war parties. She says promised the position and abruptly closed the in-
in a hothouse. she hopes ultimately there will be a sort of terview. On his way out the boy saw a pin on
She has made about 300 phonograph records, psychologic laboratory to take up the study of the floor. It was much too good a chance to miss,
most of which have already been transcribed. All the mental effect of rhythm, but at present she is and, stooping carefully, he made sure of the pin
her work so far has been among the Chippewas, simply busy collecting the material before it dies under the manager's watchful eye. He was called
though after thoroughly mastering their tribal out, and is willing to leave the psychology of the back to the desk.
songs she wants to extend her work to the other matter to other students. "See here, young man," said the up-to-date busi-
tribes, using the Chippewa music as a unit of ness man, I don't want a boy who goes about
'
measure and standard of comparison. A Mr. Atkinson has opened a talking machine with his eyes on the floor and has time to pick
Most of the tribal songs are now the property store in the Lewis Block, Winthrop, Mass. up pins. You're discharged."
of the old people and the medicine men. She says
the younger generation is careless and learns
easier songs from the neighboring tribes, espe-
cially the Sioux.
The Chippewas have a curious sort of short- The Monarch Midget
hand picture record for the songs, and she has a
number
sketches,
of sheets of birchbark with little pencil
none of them more than two inches
is IX.
square, each of which represents a story that is
the basis for some particular song. One, for in- <J You don't know how good it is if
stance, is a conventionalized tepee. Out of it are you don't use one.
coming two figures, an old medicine man and a
young man. The young man asks the old man if (f Revolves on Ball bearings and sets on
he has taught him all the music that he knows. your counter giving access to every
For answer the old man leads him to the edge ot one of the 200 records without the
a cliff and tells him to jump off. The young necessity of the demonstrator step-
man jumps and a dotted line shows where he falls
ping away from his machine.
down senseless at the bottom of the cliff. Here
there is a circle with four dotted lines around it. <J[
Keep all your latest and most popular
This represents four bears who walk around the numbers in a Midget and let it assist
young man and sing him a wonderful magic song. you in selling.
He immediately comes back to life, or to his
senses, if he was not actually dead, walks back (| If your jobber hasn't them in stock
up the cliff and is greeted by the old man, who give us his name. DO IT NOW.
tells him that now he knows this song nothing
can harm him.
This is the story of the song. The song itself
an entirely different matter, but the few
is
scratches on the birchbark represent this long Syracuse Wire Works
story and the story fixes the song in the mind of SYRACUSE, N. Y„ U. S. A.
the singer.
In the same way many of the songs tell a long
Canadian Representatives, R. S. WILLIAMS & SONS' CO., Toronto and Winnipeg.
story to the Indians, though they may actually
36 THE TALKING MACHINE WORLD.
you turned yourself gazing into an at-
to find
JONES PATENT AGAIN DECLARED VALID. tractive window?
Of course, you have, and so
have tens of thousands of your fellows, and you
For the Second Time This Important Patent, Which Covers the Process of Duplicating Disc will keep right on doing it as long as you live,
Talking Machine Records, by the Electrotyping Process, Has Again Been Sustained by and so will they. So much for the buzzer.
the U. S. Circuit Court of Appeals —
A Great Victory for the American Graphophone Co. Appropriate Window Publicity.
You will say, gentle reader, that the subject
For the second time the Jones patent, No. naked assertion that a certain result has been
of window displays is about worn bare; that
688,739, issued December 10, 1901, covering the accomplished without stating how, without de-
there has been too much written about it already,
process of duplicating disc talking machine scribing the means which produce the result is
and that it is full time to grant it a well-earned
records by the electrotyping process, has been insufficient as an anticipation.
rest. The writer admits the truth of this, but he
sustained and declared valid by the United "The most favorable view for the defendants
thinks there is just a little more of interest to
States Circuit Court of Appeals, New York City, is that the question of anticipation by the Adams-
be said before the last farewell is spoken; so
the unanimous opinion of the court being handed Randall patents is involved in doubt, and this
here goes:
down April 14. The previous findings of the is fatal to their contention. If the process pur-
The keynote of vacation advertising is appro-
same court in the case of the American Grapho :
sued for its development failed to reach the point
priateness. Every progressive dealer advertises
phone Co. against the Universal Talking Machine of consummation, it cannot avail to defeat a
at this season of the year, but does he make that
Mfg. Co., joined with the American Record Co., patent founded upon a discovery or invention
publicity entirely appropriate? Does the poster
were filed January 14, 1907. On August 24, 1908, which was completed. * * * The law re-
he hangs in his store window and the reading
Judge Hough decided the patent void, in the quires not conjecture but certainty. It is unnec-
matter that surrounds it suggest the enjoyments
suit of the American Graphophone Co. against essary to discuss the other alleged anticipating
of holiday time with the talking machine as a
the Leeds & Catlin Co., New York, holding that patents and articles said to appear for the first
foundation? Does it speak of the lawn fete, the
an English inventor anticipated tBe patent in time in the present record. They add nothing
row on the lake, the trip to sea, of if the vaca-
issue. This opinion the Court of Appeals re- of importance to the controversy. In other
tionist is to remain in the city, the roof garden?
versed. The decision is of a broad and sweep- words, if the references discussed by this court
It should be so, and somewhat as follows:
ing character and finally adjudicates the Jones upon the former appeal plus the Adams-Randall
patent. After reciting the history of the suit patents are insufficient to destroy the patent in
Mr. City Dweller, a Word With You.
and quoting the specifications, Judge Coxe says, suit, it is manifest that the alleged new refer-
Have you decided where to spend your
in part: ences are equally ineffectual.
holiday this year? It doesn't mater; take
"The Circuit Court decided that the patent was "As before stated, we hold that the second
a talking machine with you, anyway. Con-
anticipated by the Adams-Randall British patent, method adopted by the defendants, and admitted
sider that first and your destination after-
No. 9996, of July 10,1888. The court also de- by them in their stipulation to have been prac-
ward. Make it the foundation of your good
cided that the firstmethod admitted by the de- ticed prior to the commencement of the suit,
time and the locality in which you find
fendants, viz.: 'Copying or reproducing and mul- constituted an infringement of the claims of the
yourself will adjust itself to your desires.
tiplying by familiar electro-metallurgical process, complainant's patent. It would seem that noth-
If you pack a "talker" in your trunk you
records bought in foreign countries and lawfully ing further is required. Where a patent has
imported into the United States,' did not con- been declared valid and infringed, a decree fol-
will be sure of one thing, viz. the pleas- —
ure of the city theater, which embraces
stitute infringement, but that discs made by lows as a matter of course. As the Circuit
sweet ballads sung superbly by the best
the second method adopted by the defendants Court has twice decided, once on a motion for a
vocalists of the world, the uproarious mirth
did infringe. preliminary injunction, as we understand it, and
of the vaudeville stars, the brassy, soul-
"The only debatable question, therefore, left again at final hearing, that the first process em-
stirring blare of the military band and the
for decision is whether or not the Jones patent ployed by the defendants does not infringe, we
soft, melody of the orchestra.
caressing
is anticipated by the Adams-Randall disclosures. should hesitate long before reaching a different
With these with you, what else matters?
* * * Can it be said that this describes the conclusion. It is, however, for present purposes
Think of it out upon the dreamy
Jones invention in such full, clear and concise sufficient to say that the complainants' proofs
limpid lake, far away from the haunts of
terms as to enable a person skilled in the art and the defendants' stipulation as to their second
man and the dust and clamor of the me-
to produce a commercial sound-record by the process amply sustain the charge of infringe-
tropolis, with the talking machine pouring
Jones method? We think not, and this conclu- ment. The decree is reversed with costs of this
from its golden throat, mirth, melody or
sion is confirmed by an examination of the draw- court and the cause is remanded to the Circuit
sadness in harmony with your mood.
ings and other portions of the Adams-Randall Court with instructions to enter the usual decree
Great, isn't it?
patent. It may be conceded that when Adams- in favor of the complainant."
What will the lawn fete be without an
Randall wrote the language (in the patents) he The counsel appearances were Philip Mauro
orchestra for dancing after the dainty sup-
was possessed of an idea of some kind, but and C. A. L. Massie for the American Grapho-
per is eaten? A failure? No. Not if you
neither an idea nor a thought is patentable and phone Co., and Louis Hicks for the Leeds &
have that "talker" in your trunk.
neither can anticipate a patent. Assuming the Catlin Co. A petition to the Supreme Court of
Maybe you are going to sea. Well, when
what was it, how was it to
existence of the idea, the United States for a writ of certiorari, which
the ocean calm and the moon is casting
is
be carried out, and what was the result pro- acts as a stay, was filed May 17. The motion is
her magic spell upon the billows, would it
duced? The patent fails to answer with any either granted or denied without argument.
not add greatly to the romance of the occa-
degree of definiteness. A valid patent should Judge Lacombe on April 17 signed an order,'
sion to have an appropriate phonographic
not be destroyed by a vague, confused, inde- by consent, reinstating the preliminary injunc-
obligate? You will be in doubt until you
terminate document. tion, which he had previously granted,- on the
try it.
"If to-day a skilled artisan, who had never petition of the American Graphophone Co.
To the man who can't get away, whose
heard of the Jones or Adams-Randall patents, against the International Record Co., Auburn,
business cares chain him desk to his
were given a Jones disc and the Adams-Randall N. Y., and then suspended, but not vacated, pend-
throughout the summer and who loves Bo-
patent, and directed, after reading the patent, ing the appeal of the Leeds & Catlin Co. to the
hemia, the "talker" is a friend, indeed. It
to construct similar discs, we doubt whether he Circuit Court of Appeals in the Jones patent
will bring the roof garden to him when he
would be able to do so. suit. As this case has been adjudicated it is
cannot go to it, and with all its delightful
"Is not the fact that the patent was never not likely the International Record Co.'s case
Bohemian atmosphere. With something
heard of, until it was resurrected for the pur- will ever go to final hearing.
cold in the ice chest and a "talker" in the
pose of this litigation, persuasive evidence that
house, the city loses its terrors even in the
it contained nothing of value to the art? It deals
with laterally grooved sound-records made by a
VACATION TIME. most torrid weather.
Make your purchase now. You may not
revolving cutter or burr vibrating in hard ma-
The Talking Machine the Basis of Summer En- pass this way again.
terial, so hard, indeed, that sound, it is said,
can be reproduced from the originals. The
—
joyments A Strong Statement but You Can
prove It, Mr. Dealer. Howard Taylor Middleton.
patent does not suggest the use of the electro-
plate matrix as a die, but provides for coat-
ing the cylinder with copper, nickel or other
Vacation time is almost here and every talk- INDEBTED TO ANDREW DEVINE.
ing machine man should bring the fact to the
tenacious metal to make it durable. In short, attention of every passer-by by means of appro- Andrew Devine, whose death is recorded else-
we are unable to see that Adams-Randall's con- priatewindow publicity. Do not depend upon where in this issue, is credited with being the
tribution to the art advanced it a single step. your window display entirely, though, but have "father of the talking machine business." He,
"The burden of proving anticipation by clear a small electric buzzer working overtime from a with two associates, bought the Bell and Tainter
and convincing evidence rests heavily upon the de- hidden retreat, singing a song of trade to the patent, and was the first to recognize the com-
fendants. We cannot avoid the conclusion that the curious public. mercial possibilities of the reproduction of sound;
sanguine and optimistic view taken by the de- Did you ever walk along a street, gazing but what Mr. Devine had particularly in mind
fendants of the Adams-Randall patents is not jus- neither to the right nor left, your mind concen- was a machine for dictation. The amusement
tified by anything found in the patents them- trated upon a business deal or busy with the list side was developed later and incidentally. When
selves. The patent upon which the chief re- of necessities your wife asked you to bring home the American Graphophone Co. was organized
liance placed fails to give a clear statement
is in the evening, when, suddenly, a seductive pur- by Mr. Devine, Edward D. Easton was made presi-
of the method of producing the Jones disc. The ring sound came to your ears close at hand, and dent, a position he has since filled so acceptably.
THE TALKING MACHINE WORLD.
NATIONAL CO.'S EXCHANGE SYSTEM. BOSTON'S TRADE HAPPENINGS.
Important Letter Issued to the Trade Covering Optimism Reigns Supreme in Boston Town Al-
All Details of This Most Liberal Offer in Con- though Talking Machine Men in That City
nection With Their New Continuous Sys- Would Like to do More Business Royer Suc- —
—
tem of Exchange Affords Dealers Great Op- ceeds Cornell as Manager at Steinerts, Don-
nelly Looking After Columbia Retail Trade
portunities.
—
Edison Amberols Liked Eastern Talking —
Relative to their new continuous system of Machine Co.'s Club a "Live" Organization
exchange the National Phonograph Co., Orange, Other News Worth Recording.
N. J., in a circular letter dated May 1 furnish (Special to The Talking Machine World.)
the following details: Boston, Mass., May 15, 1909.
"To the Trade: We
would respectfully call In the spring, when young man's fancy
turns
your attention to the exchange papers herewith to thoughts of talking machines, it is the time
enclosed. We believe the proposition offered you when the dealers in these necessary articles are
is a most liberal one, and will entirely overcome usually pretty busy in attending to the wants
the objections offered by the trade to previous of said young men. But this spring has evidently
exchanges. The jobber and dealer alike are now found the young man with other thoughts under
placed in a position where they may return to his Dunlap, for business "ain't like it was years
our factory such 'cutout' and 'defective' records ago," as Bill says.
as they may have in stock, at such times as will Still, everyone is an optimist, and everyone
suit their convenience, and it makes it entirely feels that to-morrow things will be different. The
unnecessary for either jobber or dealer to return warm days have stirred up the summer young Send us your order
records for exchange at a time when it would be man and, like that of light literature, the sale of
inconvenient to order enough records to offset light musical records increases as the tribe gets and " forget it."
those returned. thicker. Few local dealers expect much improve-
You'll get the goods in double-
"We would particularly call your attention to ment in the general trade until the tariff ques-
must not be re- quick time, for every order we
the fact that 'cut-out' records tion is settled.
turned for exchange until such time as they have receive is filled and shipped the
Chief thing of. interest in Boston talking ma-
been eliminated from our regular catalogs, and chine circles this month is the change in the same day we get it.
even then some of the trade will feel inclined to management of the M. Steinert & Sons, Manager What's the use of being tied
continue to carry some 'cut-out' selections, as in E. P. Cornell retiring, and Herbert L. Royer, to a jobber who makes you
a great many cases some records are equal to, until recently eastern representative of the Victor promises and then fails to "make
and, in some respects, superior, to some of the Co., taking his place. Mr. Royer is one of the good"? When you order Victors
newer furthermore, there is bound to
selections; brightest men in the trade. He has had the and Victor supplies you usually
be a continued demand for some of these records, advantage of the experience of a traveling sales- want them in a hurry. You can't
as they are listed in thousands of catalogs now man, a store salesman and manager, and the afford to wait for the jobber to
in hands of phonograph users. This we feel will Steinert Co. is to be congratulated on securing
also cover the numerous complaints we have re- send them when he gets ready.
such an unusually able man. Mr. Cornell is to
ceived from a number of dealers, when it became And don't let him bluff you
devote his energies to the wholesale carpet busi-
He
necessary to 'cut out' a quantity of records, as ness — something to deaden noise instead of mak- with any "too rushed" talk.
very frequently the dealers found that some of ing it, as it were. ought to have enough employes
the numbers appearing in the 'cut-out' lists were D. D. O'Neal, the Victor man, made a flying to handle all his orders immedi-
among their best sellers." trip through the Boston district this week and ately. We have.
Some of the details are appended: Begin- dredged up a number of orders. But why take any more
ning May 5, and until further advised, authorized At the new store of the Columbia Phonograph jobber has
chances? If your
Edison dealers may return direct to the National Co. G. P. Donnelly has been made manager of the disappointed you once, he may
Phonograph Co., exchange department, Orange,
retail department. Business here has increased don't run any
N. J., for exchange through a jobber, cut-out and do it again. You
very noticeably over that at the old store. The and
defective (not surplus) Edison Standard or Am- risks when you deal with us,
arrangement of the retail floor is much better
berol records (not grand opera or concert). you don't have any feeling of un-
and the window display is more attractive. Man-
Dealers must, at the same time, send an order
ager Erisman declares himself satisfied with the
certainty. We never "fall
m
w
The
Cabinet
That
Matches
C. No machine is
complete without a
Record Cabinet.
C. The pleasure of a Talking
Machine is doubled if you can
put your hand on any Record
you want.
C Has your difficulty been to find a
Cabinet entirely in harmony with your
Talking Machine ? .
T^e|aIkin£|V|achine
72 — 74 WABASH AVE
CHICAGO ILL.
THE TALKING MACHINE WORLD. 80
From our Chicago headquarters ROOM 806, NO. 156 WABASH AVENUE, E. P. VAN HARLINGEN, MANAGER.
April Business Satisfactory Though Not so E. H. Uhl, Western manager of the Rudolph man is a live wire in every respect and is break-
Dealers— James
O'Neill, Co. years prior to occupying his present location at with one especially made for the Victor O. It
lady" Buys $100 Machine — Milton Lyons 265 Fifth avenue. George Tresch and E. A. makes a beautiful little outfit retailing at ?28
Joins Father — New Talking Machine Co. Fearn, who compose the new firm, are both for- for machine, flower horn, mahogany finished
Cabinet — Out Business
Closes Burlington, in mer employes of Mr. Lyons and were with him record cabinet and all. The company are now
la.—A Live "Talker" House Waukegan in in the store in which they are now established able to offer a cabinet to match every type of
E. C. Barnes Complimented on "Tips" and on their own account. Mr. Fearn recently Victor machines, and so cleverly has the work
Caruso's Misfortune Used as Advertising Ma- opened at 1041 Lincoln avenue, but has given of the designer been done, that the machine case
terial —
Saleswomen Prove Successful Other — up that store to go into business with his for- and the record cabinet on which it is placed
Trade News from the Metropolis of the West. mer associate. They opened on Monday of this seems a single piece of furniture. The match-
week and are handling Victor and Edison goods ing of the wood has been done as skilfully as
(Special to The Talking Machine World.) and the Columbia disc product, and they carry that of the designs, and Arthur D. Geissler is
Chicago, 111., May 8, 1909. cameras andi photographer's supplies as a side reaping the reward of his ingenuity and enter-
April was a pretty fair month, all things con- line. prise in a demand for the "Cabinet that
sidered. The volume of business as reported by The James Co., the large talking ma-
O'Neill matches," reaching remarkable proportions with
local jobbers showed a slight falling off as com- chine premium house, have moved from Lake straight carload shipments of by no means in-
pared with March of this year, but scored quite and Fifth avenue to the new Hunter Building, frequent occurrence.
a material increase over April of 1908. This is corner of Market and Madison streets, where M. E. Reynolds, who has had a large jewelry
the second month since the commencement of they occupy the entire eighth floor, besides a and talking machine store at Burlington, la.,
the business depression, which struck us the lat- space in the basement for storage purposes. for a number of years, has closed out his busi-
ter part of 1907, to be universally reported as They carry an immense stock of machines and ness and contemplates going to Oklahoma, where
showing an increase, and this in itself furnishes records and have much more room and more he will re-engage in the talking machine busi-
food for encouragement. Local retail trade has conveniently arranged quarters in the new loca- ness or open a moving picture theater. H. B.
moved along an uneventful manner, making
in tion. The Aratino Co., which they also control, Hopkins, of Lyon & Healy, spent a couple of
about an even break with March. It is quite pos- is located on the third floor of the same build- days m Burlington last week and arranged for
sible that May will show some improvement, as ing. Arthur J. O'Neill returned this week from the sale of Mr. Reynolds' Edison and Victor
the time for the exodus of the summer cottage a trip East. stock to the Guest Piano Co., of that city.
class is approaching, and this generally means The everlasting struggle to keep up appear- Waukegan, 111., which is about fifty miles
the sale of not a few machines and liberal stock- ances whether the pocketbook warrants it or not north of Chicago on the lake shore, is the head-
ing up of records. undoubtedly works to the advantage of the talk- quarters of Alden, Bidinger & Co., a retail talk-
L. F. Geissler, general manager of the Victor ing machine dealer as well as the milliner and ing machine and piano firm who are doing some
Talking Machine Co., spent several days in Chi- dressmaker. An instance in point is related by very vigorous and resultful work in northern
cago this week, and on his return East visited a local "talker" man. He had just sold a $100 Illinois and southern Wisconsin. They have
Evansville, Ind., where his father, E. L. Geissler, Victor to a handsomely dressed woman the other just taken a five-year lease on the building atT
resides. The senior Mr. Geissler has been very day when in came Mrs. O'Flaherty, who by her joining their present location in Waukegan, and
ill,but his condition has considerably improved. labors of the washtub assists Mike in eking out this gives them a fine big double store. They
Many years ago he was in the piano and musical his scanty income. The salesman directed her have erected two additional booths. They carry
instrument business in Evansville and was one attention to the Victor, but Nora wouldn't have an extensive stock of both Victor and Edison
of the pioneer dealers in that line in the state, it. She made at once for the $100 machine, re- goods and are prolific in unique ideas in prose-
but has, of course, long since retired. marking that phwat was good nuf for the loidy cuting their talking machine business. They
The Story & Clark Piano Co. closed a lease phwat chust lift phwas good nuf fur meh. have an automobile which is constantly in use
last month for the large five-story-and-basement James 1. Lyons has a new assistant in the by some member of the firm in traversing the
building at 250-252 Wabash avenue, directly person of his son, Milton Lyons. The young country soliciting piano and talker business. A
across the street from their present location.
They do not get possession before May 1, 1910,
but itquite possible that they will then in-
is
Enough Money
Mr. Dealer?
<K Perhaps not! But there is really no reason why you shouldn't
be making more money than you are.
<K The quickest way to increase your sales and thus your profits
—is to give prompt service and furnish reliable goods.
<U // you want your record business to grow, you must keep it
up'tO'date. You should have at least a small stock of all the
latest selections. We will fill your orders promptly for any you
—
may not happen to have when called for but better place an
order with us to-day for a late assortment. Then there will be
no cases of lost customers.
<f We keep you posted from time to time on all kinds of money*
making musical goods, just as soon as they come out.
<B Victor and Edison outfits and supplies of all kinds in large
quantities constantly on hand.
<|f
Write for Talking Machine catalogue, and let us put your
name upon our mailing list at once.
THE TALKING MACHINE WORLD. 41
Victor machine is always taken along, and quite years. Miss Wood, formerly with Grinnell Bros., Wabash avenue, which were described in last
a number of Victrolas have been sold the farm- of Detroit, and Miss Loomis are comparatively month's World. It's a fine location an — immense
ers. The firm give frequent concerts at Fort recent comers, and Miss Lessick, formerly with improvement over the old one at 88 Wabash
Sheridan, the Government military post near Rudolph Wurlitzer's Chicago branch, has just avenue, both for the wholesale and retail
Waukegan, and they have sold a large number been added to the staff. They all have a strong branches of the business.
of Victors to the officers and members of the personal following, and with Miss Fitzmaurice, The fiber needle is making fine headway
garrison. Mr. Alden and Mr. O'Shea are located the cashier of the department, constitute as abroad. Daws Clarke of Manchester, is the sole
at Waukegan, while Mr. Bidinger operates the bright and attractive a group as one would wish representative in England for the time being, and
branch at Kenosha, Wis. to see. judging from the way he is sending in orders to
A recent number of "Tips," a sprightly lit- C. manager of the Columbia
P. Baer, Chicago the manufacturers, the B. & H. Fiber Mfg. Co.,
tle journal issued by the Edison Business Pho- Phonograph building a bungalow on Lake
Co., is of this city, the needle is finding great favor with
nograph Co., of Orange, N. J., contains an ap- Catherine, near Antioch, 111., and is inviting his the conservative Britishers. Germany is waking
preciation of Edwin C. Barnes, the company's friends to spend the week-ends during the sum- up to the merits of the and the same
fiber needle
Chicago dealer. It tells his story from the time mer with him. Anyone who has been overlooked is true of the other continental countries. Some
he commenced selling business phonographs in will kindly inform Mr. Baer, as he wishes to very interesting, specially designed machinery is
Chicago, and winds up by handing him this bou- slight no one. now being installed by the company.
quet: "Barnes does nothing else but sell pho- & Co. are highly pleased with the
A. E. Croft The removal of the lid off the wax record busi-
nographs. He puts his brains in it, and it is a reception being accorded the "Crescent" disc ness as the Columbia Phonograph Co. expresses
compliment to the industry that he does so to record cabinet by the trade. It's convenient, of at- it in their briskly worded circular announcing
the exclusion of everything else, for there is tractive appearance, inexpensive and adapted their latest move, naturally caused considerable
plenty of room for men of his energy and ability for double-face as well as single records, as each stir in the trade. No more XP wax cylinder
in every line." disc has a compartment to itself. The firm have records are to be made by them, the success of
An event which caused a great deal of interest many letters commending the "Crescent" and the Columbia indestructible records being given as
among local stamp collectors was the sale at also a special sales plan by which they send the reason for the decision. The Fair department
auction last month of the fine collection of Ed- customers to the dealers. Chicago concern to
store, of this city, is the first
ward C. Plume, Western wholesale manager of George W. Lyle, general manager of the Co- take advantage of the authorized closing out re-
the Columbia Phonograph Co. Mr. Plume has lumbia Phonograph Co., General, visited the tail price and are using liberal space in the
been afflicted with stampitis ever since he was a Chicago office twice the week of April 21, run- dailies to announce it.
kid, and he is known as an authority on the ning up to Minneapolis for a day in the interim. Joseph Vasey, in charge of retail machine
subject. Hereafter he is going to specialize, how- Mr. Lyle while here received a telegram an- sales at Lyon & Healy, spent his vacation getting
ever, and devote himself entirely to mementos nouncing the decision confirming the validity of settled in a handsome new residence he has
of the Confederate States of America. The sale the Jones patent in the case of the American built at the suburb of Brookfield.
of the "Plume collection," as it was known, Graphophone Co. versus Leeds & Catlin, and was The Regina Co.'s Chicago branch has moved
brought its owner about $600. naturally jubilant over the news it contained. to larger and more convenient quarters on the
The fact that Caruso's voice went back on him A. W. White, formerly manager of the Colum- eighth floor of the McClurg building.
so as to prevent his appearing with the Metro- bia Co.'s branch at Duluth, Minn., was in the
politan forces in Chicago last month gave an city recently calling on his old friends prior to NEW STYLE EDISON PHONOGRAPH.
opportunity for some effective talking machine going to Montreal, Can., where he will assume
advertising. For instance, the following card management of a branch store of the Toronto The "Fireside," which takes the place of the
Phonograph Co. The Columbia have sold their Edison Standard phonograph, about the same
appeared in the amusement columns of the
size with combination gear so that either the
dailies during the opera season: "Caruso WILL store at Duluth to Mr. Edmonts, of that city,
who will continue it and will also have the regular or Amberol record can be played, will be
sing at the Stratford Hotel between the hours
wholesale agency for the territory formerly cov- shipped the jobbers by the National Phonograph
of 6-8.30—10.30-12.30 p. m. He is still singing
ered by the Duluth branch. Co., Orange, N. J., between now and May 25. The
there, as the Stratford uses an Auxetophone for
The credit man of a local house recently got first shipments were sent the Pacific Coast terri-
the delectation of its patrons."
out his sharp stick and went after a talking tory, so that machines will be in the hands of
Lyon & Healy believe in the efficacy of the
feminine touch when it comes to retail record machine customer who was several months be- the jobbers throughout the country about the
selling. They have a man, M. Blackman, in hind on his payments. The latter made the same time, as has always been the policy of the
charge of the department, and he is a dandy, but excuse that he had not given the matter atten- company when placing anything new on the
his assistants are of the feminine persuasion. tion because he had been so busy aiding in the market. The advance orders for the "Fireside"
Like Mr. Blackman, they are all musicians and building of a new church. The credit man was are heavy. The new machines will be placed on
can tell the story of every opera represented in not particularly of a religious turn of mind and retail sale July 1. The list price is $22.
Disc Record George Davidson, of the Talking Machine Shop, This New AU-Metal Ball-Joint Horn
is on a ten days' eastern trip, accompanied by Connection is BEYOND A DOUBT the
Racks Missing Link between the Phonograph and
Mrs. Davidson. Cecil Davidson received yester-
Horn.
day a souvenir post card from Atlantic City which
revealed an interesting group consisting of George IT'S ALL IN
and his wife and Harry Ellis who, by the way, THE BALL!
Wire was formerly with the Talking Machine Shop,
Record but is now manager of Sol Bloom's branch store
at Atlantic City.
Racks The Salter Mfg. Co. are having a very large de-
mand for the improved Salter disc cabinet, the
RECORD CABINETS kind with horizontal, felt-lined shelves. The
Salter Co. were the originators of this arrange-
ment
"TIM"
SPRINGS machine record purposes, and
for talking
the idea sprang into instant and universal favor (TRADE NAME
for all makes and size machines upon its introduction.
Retails at 50 Cents. Regular Discounts
They are using Victor talking machines to thatcannotbe supplied by their
Stereopticons, Post Card Projectors Tft
IU Fl0!]|01*6
LrCulCl
good advantage in the sheet music department 8» jobber, we will send this new
and Moving Picture Machines connection in 1 dozen lots, PREPAID, at $3.60.
of Rothschilds for demonstrating popular num-
bers for which there are Victor records. The Kreiling & Company
JAMES I. LYONS young woman pianiste accompanies the machine
in a very effective way. It's a good scheme, as
Inventors and Sole Manufacturers
Business Conditions Reviewed Look for a — embezzlement, $12,800, with interest. Mr. Federal Manufacturing Co. We have not yet
Devineau was the inventor and manufacturer of
Strong Buying Movement in the Fall Deal- — the Ideal horn, and at the time of his flight to
determined what we will do with them."
ers Should Attend Association Meeting De- — Europe was building up a good business.
T. H. Towell, president of the Eclipse Musical
—
vineau Affairs Caldwell Co. Closing Out
Miss Edna A. Rankin, formerly with the Witt
Co., says that country orders were coming in in
Talker Business —
Roberts' Handsome New
Music Co. and latterly manager of the talking
substantial volume and the outlook improving.
Quarters —
Edison Business Phonographs in
J. H. Roach, manager of the Edison commer-
—
Demand Goodman Piano Co. Handling
machine store in the Taylor Arcade, was married
to Mr. Edward I. Leighton, a resident of this city,
cial system, who has an office in the Eclipse
—
Talking Machines Gibson Purchases Hart-
building, has installed the system in a large
well Store —
Other Items of Interest.
April 17.
Geo. J. Doerzbach, of Sandusky, 0., dealer in
number of offices and is doing a good business.
The opening of the Goodman Piano Co. at 220
The Talking Machine World.*
(Special to Edison, Victor and Columbia goods, was a visitor Superior avenue occurred April 27. Visitors,
Cleveland, O., May 10, 1909. here April 22. It was remarked by local dealers who were numerous throughout the day and
The talking machine dealers are not enthusi- that his visit was coincident with the opening of evening, were favored with a recital in the con-
astic over trade conditions, but they all report the baseball season. cert hall during the afternoon, an Apollo player-
a fairly good business during the past month, The Caldwell Piano Co-, are closing out their piano and Victor Victrola being used. The store
notwithstanding the unfavorable weather and talking machine business and will confine their has been arranged providing several private
other drawbacks. Jobbers, while noting a efforts exclusively to the piano trade. The rooms demonstration rooms for pianos and four rooms
diminution in the volume of trade, are booking heretofore devoted to talking machines and exclusively for Edison phonographs, Victor talk-
orders quite as frequently and regular, but cur- records will be used for the display and demon- ing machines, with ample record rooms. Mr. C.
tailed as to quantity. Business in the aggregate stration of player-pianos. P. Foote is in charge of the talking machine de-
is of fairly satisfactory volume, when a retrospect W. J. Roberts, Jr., has moved from Erie and partment and says it is the intention to carry
of boom years is omitted. It is the general be- Huron and now occupies the Prospect avenue end a complete line of everything in Victor and
lief that while business will show the usual of the Hippodrome building. The store has been Edison goods.
summer quietness there will be gradual improve- neatly fitted up and conveniently and attractively M. A. Gibson, purchased the Hartwell phono-
ment to a strong buying movement as the season arranged. At the entrance is the display room, graph store, No. 3032 Lorain avenue, April 1, and
advances. then in sequence Victor and Edison demonstrat- has remodeled the store and enlarged the busi-
There were a number of dealers and gentle- ing booths, an exclusive Red Seal and Edison ness. 'He stated business during the month had
men interested in the talking machine business stock room, a testing and tuning and repair been very good and was improving.
in attendance at the association meeting in this room. The fixtures are of quartered oak and John Reiling, the West Side Columbia phono-
city May 5. Among others, Wm. McAlpine, of mahogany. Several new features in window dis- graph man, says he had a fine run of trade dur-
Toledo, who had with him several of the Stevens play have been introduced. It is the intention ing April, making sales of a number of grapho-
indestructible records, the invention of Geo. H. of Mr. Roberts to utilize one room as a concert phones with a constant and increasing demand
Stevens, of that city. The records are trans- hall, giving concerts the last of each month for records. He said he had been disappointed
lucent, and Mr. McAlpine says they have demon- demonstrating the new records. in not being able to get all the foreign records
strated their practicability and durability and W. H. Buescher & Sons said they have recently his customers demand.
will soon place them on the market. increased their force and had been quite busy B. L. Robbins & Co., the Bailey Co., May Co.,
In behalf of the city the auditor has executed during the past month. Collister & 'Sayle and other dealers, allmake
to the American Banking Co. an assignment of "Considering the condition of business gen- practically the same statement as to business
all right, title or interest to every claim or cause erally," said G. J. Probeck, of the Probeck Co., conditions.
of action which the city would have against any who has so far recovered from his illness as to
person or corporation for any action or omission be at the store part of the time, "the talking ma- Instead of sailing for Europe June 6, Sol
in connection with the alleged embezzlement of chine trade is fair. Record sales are a con- Bloom, New York, has been compelled to post-
funds by Louis Devineau, former secretary of siderable percentage better than that of ma- pone his trip until July 3, when he goes on the
the city sinking fund commission. The com- chines. Under court procedure we purchased "Philadelphia."
High
each
to
Grade English
Needle Warranted
Point and Finish
Steel,
as
NEEDLES
put up in Lithographed Envelopes
We
Factory
are Sole Agents for
the Largest Needle
in EUROPE
and Tin Boxes in Cartons
SPECIALTIES SPECIALTIES
Manager O. A. Gressing, of the St. Louis The Conroy Piano Co. were the first dealers in
Talking Machine Co., states that their April talking machines in this city, having commenced
ceived a large shipment of Victrolas in different their interests in this line because they needed
room for their piano department. They
oak finishes and Circassian walnut, of which they the
made a handsome window display. Before noon handled the Edison line exclusively. perfect Service.
the same day Miss one of their sales-
Goetz, The Koerber-Brenner Music Co. report that
ladies, sold the Circassian walnut to F. W.
Horn, they have been having a good demand for high-
a prominent railroad official here. This concern
priced machines, and that their record trade is EVery Victor product in
good. A. Haas, formerly traveler for the Koer- stock at all times.
has just installed an Auxetophone in the new
Independent Amusement Co. theater at 4961- ber-Brenner Music Co., has accepted a similar
position with the Silverstone Talking Machine
4965 Delmar boulevard, this city. Their enter- JJeliable stock.
tainment will consist of high-class moving pic- Co. Marks Silverstone, of the Silverstone Talk-
The Auxetophone will be ing Machine Co., reports that trade is becoming
ture exhibitions. for
featured in connection with their orchestra of more active. "Fully equipped 11
six pieces. Mr. Gressing returned recently from The Union Furnishing House Co., who have an needs.
exclusive Victor talking machine department,
a successful trip to points in Indiana, Kentucky
and Tennessee. He was gone a week. L. A. announce that in their new eight-story store at Established methods of
Cummins, of this concern, is home from a two- the northwest corner of Seventh street and
Washington avenue, which will be completed
handling orders.
weeks' trip through southern Missouri and south-
ern Illinois. He had a good trip. about October, they will have a talking machine
recital hall on one of their floors, which will be
/Customers come back
Manager E. B. Walthall, of the Columbia
Phonograph Co., reports that their business for 45x60, and in which they will give daily con- when you have what
April was nearly twice as good as one year ago, certs. Miss Leah Gray is manager of their talk- they want.
and that it was the best month's business of the ing machine department. She reports that their
'
year. He also reports their wholesale trade business has been fairly good. Tie your wagon to a "live
good. He states that the demand for the high- D. K, Myers, the Zonophone jobber, reports
having had a splendid month's trade during
wire."
priced machines from one hundred dollars up
was particularly good, showing that there is bet- April in all departments.
ter class of trade coming into the field right
Manager E. P. Waterhouse, of the Dictaphone
W. Byrd, traveler for this house, is Co., reports that their trade has been good for
along. S.
Catisfaction to you first
now on a three-weeks' trip through Illinois. W.
C. Fuhri, general western district manager of
the past month.
The Knight Mercantile Co. report business ^ or ours not at all.
the company, and C. W. Smith, manager of the fairwith them. A. A. Knight has just returned
company at Kansas City, spent some days here from a two-weeks' pleasure trip to Texas. 17 vening finds our orders
recently. Eugene Ketterer, formerly manager of the *^ all filled and shipped.
The Conroy Piano Co. have sold their talking talking machine department of the Conroy Piano
machine interests to the Silverstone Talking Co., has been assigned to a position as salesman
No waiting 'till "to-
Machine Co. The latter concern has moved the in their player department. morrow.
COLUMBIA CO.'S NEW STORE. symphony series, making the price considerably
lower than the regular grand opera records. Rendering you an inestim-
able aid in making a
Take Possession of Their New Retail Quarters success of the Victor.
at 89 Chambers Street, New York. MUST NOT CONSIGN EDISON GOODS.
The Columbia Phonograph Co. are now in their
"^ictor exclusively.
The National Phonograph Orange, N. J.,
Co.,
new store at 89 Chambers street, and R. F. Bol- have notified Edison jobbers they must cease
ton, the manager, who said they commenced busi- consigning goods to dealers, in the appended cir- Insure your orders be
ness last week, is very much pleased with the cular letter: * 1
ing, and the wholesale end is also expanding. formed that some of our jobbers are still consign- with US.
C. P. Graffen is now making a trip for the Colum- ing goods of our manufacture to Edison dealers,
bia Co.'s Chambers street establishment through this, notwithstanding the fact that such action is Caught without
New York State, and his sales represent a goodly
volume of business booked, while his reports
a distinct violation of a clause in our jobbers' goods ? NEVER.
agreement. We were firmly convinced that this
to Mr. Bolton are very optimistic. undesirable feature of our business had been "CVxactly whac ii r
entirely eliminated, until the matter was very *" J
WOODEN HORN LITIGATION. recently drawn to our attention, and we would
calls for.
The case of Lipman Kaiser, manager of the now respectfully request that if any of our job-
talking machine department of the S. B. Davega bers have been indulging in this practice that
Co., New York, against the General Phonograph they immediately discontinue this method of han-
Supply same city, involving the valid-
Co., of the dling our goods."
ity of the wooden horn patent, was
so-called
argued on demurrer Wednesday of last week in
the United States Circuit Court, Judge Hough
COLUMBIA CO. USING B. & H. NEEDLES. St. Louis Talking
sitting. Decision
alleged infringement of the
was reserved.
same patent are
Suits on the
also
The Columbia Phonograph Co. have adopted
the B.& H. fiber needle as a feature of the com-
Machine (q.
pending against a couple of other concerns, who pany's regular line of supplies.
MILLS BUILDING
are marketing wooden horns, Mr. Kaiser being
the complainant. WHY J. B. LANDAY IS HAPPY.
7th & St. Charles Streets
NEW COLUMBIA RECORDS. a bouncing girl that was brought by the
It is
ST. LOUIS, MO.
The Columbia Phonograph Co. have recently stork some weeks ago to the happy home of
placed on the market a number of new grand James B. Landay, of Landay Bros., Victor dis-
Exclusively VICTOR Distributors
opera disc records, both 10 and 12-inch size, by tributers in two places, New York. Jim's smile
Constantino, which are said to possess unusual is a yard wide and all wool over this pleasing
accomp
oreh. Alan Turner
—
——
in violation of the decree of the court below, Limb (Ingraham) Baritone Solo.. Bob Roberts
A672 Mr. Hamlet of Broadway Under the Hon-
which enjoined the defendant from making, eymoon (Jerome) Baritone and So- 1077 The Bandolero (Sweet) Band
1078 A Little Bit's a Whole Lot Better Than
selling and using the apparatus or process of
prano Duet, oreh. accomp
Stanley and Stevenson Nothing at All (Gus Edwards) Baritone —
claims 5 and 35 and imposing a fine. Just Some One (Anderson)
oreh. accomp
Tenor Solo,
.Henry Burr
— 1079
Solo
Naughty Eyes (Wenrich) Tenor Solo
Fred Duprez
—
"These decisions of the Supreme Court of the A673 Denver Town (Botsford) Vocal Quartet, — 1080
Walter Van Brunt
Steamboat Leaving the Wharf at New Or-
United States affirm the previous decisions in
Male Voices, oreh. occomp
Columbia Quartet leans (Original) Vocal Quartet, — Male
these cases of the United States Circuit Court Dancing Sunshine (Ted Snyder) Baritone — 1081
Voices
When the Humming Birds Return, Sweet
Quartet