This essay discusses a detailed textual analysis of
a magazine cover from ‘Huck’. I will be focusing on the key conventions such as mis-en-scene and what messages and connotations the text is conveying. Firstly, the main image of this ‘Huck’ magazine manoeuvres an unspecifiable gender, which depicts as if they’re isolated and hugging their legs like a vulnerable child would do when they’re either in trouble or feel forsaken. This might connote that ‘Life in Transit’ comes with distress and sorrow. This image is not taken in a studio but, seems to be taken in a contrived setting as it looks almost staged. However, the eyes of the bare-faced person in the taxi cab seems to be directly at you when looking at the magazine due to the eye contact with the camera. The costume is one of the first things which readers look at when reading a magazine cover. Therefore, the costume being worn in this magazine is a punk like outfit. I could tell this from the spikey hair and heavy clothing such as the big boots, black jeans and the voluminous black jacket. In addition, you could apply rule of thirds to this magazine cover as its divided into three different sections. Moreover, the Masthead ‘Huck’ is written in all lower-case letters which portrays the brands is not conformed. The typography is in sans serif font which might convey simplicity and modernity. The letters c and k have a rounded serif which could connote a more significance side to the magazine. The word ‘Huck’ means to throw something, this could then suggest the people living in transit are being treated like objects or rubbish to be thrown into a cab to travel from place to place. The word ‘Huck’ could also be used as it’s a short and catchy word which will allow the readers to perceive the magazine each time a new one is produced. Below the masthead, there is a small text which says ‘The journeys issue’ in all uppercase letters, which is the magazines name. This text could be in small to show that the magazines name shouldn’t be important to the readers. Furthermore, the main cover line is all in upper case letters which says, ‘Life in transit’. This written code gives the readers a clearer understanding of what the magazine is about. The text is a yellow serif font which makes it more revealing to the readers as the main image of the magazine is in black and white so therefore, the yellow font almost makes it more striking to the readers when they first view the magazine. The short sentence ‘life in transit’ might connote the discriminatory ‘life’ which the person on the main image is living. I know that transit means to move from place to place so therefore, this could signify the person in the main image could be domestically moved from place to place which triggered the terror-stricken facial expression which is made by the punk like person on the graphical image. However, ‘Life in transit’ could also signify the responses given to people who are transgender. People who normally transfer from a gender to another gender are often mocked and victimized. Therefore, the word ‘transit’ could refer to transgender as you are moving from a gender to gender. The demographic audience for this Huck magazine is fairly young people who are politically engaged and interested in both politics and culture. The small cover lines which is really close to the main cover line could connote the target audience for this magazine as it says ‘London fight club’ which perhaps implies this magazine is for people wo live in London. The psychographic audience for this magazine are explorers and reformers due to the global nature of the magazine as well as the political content. You can easily apply Van Zoonen’s theory of feminism to the main image of this Huck magazine as Van Zoonen states that woman in the media are always repeated as objects to be appreciated for their revealing body but rarely an active spectacle. This woman on the main image challenges this as the costume being worn is not revealing at all, but instead masculine.