Maybelline New York

Twist * Glide * Shine

Contest
December 2010 * January 2011

Win a lovely beauty bag from Maybelline New York

• Step 1: Purchase any Maybelline New York products

• Step 2: Answer 3 easy questions

1) Maybelline New York is the number one cosmetic brand

globally.

True or False

2) Maybelline New York helping women feel more beautiful

and recognizing their individuality.

True or False

3) Maybelline New York Pearls Lip color is more luminous

diminesion, Richer, Creamier Feel

True or False

• Step 3: The more you submit, the higher chances of winning!

Post the completed contest form together with corresponding

Maybelline New York product label of purchase to the address
stated on contest form.

Full Name:
…………………………………………………………………………………………
………....

Contact Number:…………………………………………IC No:

………………………………………

Address:
…………………………………………………………………………………………
…………….

…………………………………………………………………...Email:
………………………………………

Contest Rules & Regulations

1. This contest is organized by Maybelline New York [“the

Organiser”] and is open to all female residents of Malaysia
and their immediate family members, affiliates, agents.

2. This contest will run from 1st of December 2010 – 30th of

January 2011 [“the contest period”]. The Organiser reserves
the right to vary the Contest Period at any time without
notice.
3. All completed entries must reach the Organiser by 8th
February 2011. All entries received after the closing date will
be disqualified.

4. To participate in this Contest you must purchase the required

quantity of any variants of Maybelline New York products as
follows: Maybelline New York – Color Sensational pearls Lip
color, Maybelline New York – Shine Sensational Lip Gloss,
Maybelline New York - Color Sensational Lip Liner, Maybelline
New York - Color Sensational Lip Stain.

5. Each entry form submit must be completed with the require

details, correct answer and must be accompanied by the
required proof of purchase i.e. the label cut out.

Incomplete, illegible or inaccurate entry form, entries with

wrong answer, entries with incorrect, insufficient numbers of
and defective label cut out will be disqualified.

6. The winner will be selected base on the highest number of

entries received (with required details, correct answers and
accompanied by the requires proof of purchase) throughout
the contest period. Should there be winners with the same
number of qualified entries, the judges/organizer will choose
the winner based on earliest entry received

7. All winners will be notified by post. All prizes must be collected

on or before the dates/deadlines stated in the notification
failing which such uncollected prizes will be forfeited. The
organizer will not entertain any requests for extension of time
to collect the prizes.
Prizes
Contest Brand Prize (1):

Maybelline New York Lip Color Collection:

• One (1) Maybelline New York Makeup Artist Kit

• One (1) Maybelline New York Fashion T-Shirt

Sweepstakes Runner – Up Prizes (100):

• One (1) Maybelline New York Fashion Gift Bag

The Prize is not transferable and not exchangeable for cash and
must be taken as offered.

Maybelline New York is the world's best-selling mass-market

cosmetics brand. Although best known for mascara, a product it
invented in the early 20th century, the brand also comprises an
extensive range of other facial cosmetics, lipsticks, nail varnishes
and applicators and other tools.

Campaign Objectives

Increase the brand’s penetration among teens and women 18-28.

This age group was seen as trend setting and opinion leasing
beauty, style and fashion.

Maintain the brand’s strength in Eyes. Maybelline already

dominated. It enjoyed of innovation in mascara. But this contest
keeps that position and improving the brand’s position in Lips and
Color.

Target Audience

Women, but especially the 18-28s

All ages. All Women. But would concentrate to 18-24s. That mean
that contest advertised must address their patterns of use and the
needs of the types. And advertising had to appear in their media in
a voice that spoke to them.

Creative

The advertising would concentrate on key products that were

appropriate for younger women.

Today’s young women find celebrities such as singers and

actresses, who are considered “cool”. Therefore the creative
strategy recognized that Maybelline had to find the right celebrity
face that would make younger women aspire to the brand,
attracting them to products.

That celebrity was singer Lady Gaga……

Communication programs

Sponsorship of Maybe she’s sing with it. Maybe it’s Maybelline Divas

Official Rules

Maybelline Divas Contest is sponsored by Maybelline New York.

The contest starts on December1 1, 2010 at 12;01 a.m and closes
on January 31, 2011 at 11:59 p.m

Eligibility

The contest is open to resident of Malaysia and who are 18 years of

age and over (minimum age required by Facebook). Employees,
representatives and agents of the contest sponsor, its respective
advertising and promotional agencies…

How to enter

Access the Maybelline New York fan page on Facebook. Vote or

Comment on one of the Best Singer looks posted by top MTV Music
Award. You will then be promoted to register to the contest via a
pop up message with an Enter now button. There is no limit to the
number of comments that you can post to the number of times you
vote. However, for purpose of the contest, only one votes to
comment a day will be counted as an entry to contest.

PRIZES

Contest Brand Prize (1):

Maybelline New York Lip Color Collection:

• One (1) Maybelline New York Makeup Artist Kit

• One (1) Maybelline New York Fashion T-Shirt

Sweepstakes Runner – Up Prizes (100):

• One (1) Maybelline New York Fashion Gift Bag

The Prize is not transferable and not exchangeable for cash and
must be taken as offered.

The following conditions apply:

Selection of Winners

At approximately 12:00 p.m. (EST) on February 25, 2010, in

Montréal, Maybelline New York Canada will randomly choose the
4 winners from the participants’ database.

Claiming of Prize

7. In order to be declared a winner and be able to claim a prize, the

person will have to:
a) Be reached by telephone or email by the Contest Sponsor within
five (5) days following the determination of the most votes; b) fill
out and sign a Declaration & Release Form and return it to the
Contest Sponsor at the specified address within ten (10) days
following receipt of the document.
8. Upon reception of the Declaration & Release Form duly filled in
and signed by the chosen blogger, the Contest Sponsor will either
directly send the prize to the address provided on the form or will
mail instructions to chosen participant with instructions on how to
claim the prize.

In the case of a direct delivery to the winner’s address, a 4-to 6-

week delay following reception of the Declaration & Release
Form applies.