Beruflich Dokumente
Kultur Dokumente
4
RACING IS IN OUR DNA
17 European Championships
5 World Championships
5
6
RETURNING TO OUR ROOTS
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W E H AV E A C C O M P L I S H E D A L O T S I N C E 2 0 1 4
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T H E E X PA N S I O N – G L O B A L S A L E S ( 2 0 1 4 – 2 0 1 8 )
~170K
TOTAL
+160%
109K
72K
66K
62K
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A ONE REGION BRAND TO A GLOBAL BRAND
2018 16%
OF SALES
74%
OF SALES
6%
OF SALES
2013
0%
OF SALES
95%
OF SALES
0%
OF SALES
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GREW GLOBAL NETWORK BY 34%
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2018
GLOBAL NETWORK GROWTH 2013 – 2018 1,390
1.201
1.171
2013 1.140
1.124
1.059
225
1000 194
907 883 848 847 837 172
90
128
60
75
2013 2014 2015 2016 2017 2018 2013 2014 2015 2016 2017 2018 2013 2014 2015 2016 2017 2018
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AS A GLOBAL MANUFACTURER, COULD WE
AFFORD NOT TO PROVE OUR TECHNICAL COMPETENCE?
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TOP-DOWN ENGINEERING
ARCHITECTURE T H AT D E F I N E D A DESIGN
PERFORMANCE T H AT D E M A N D S NO COMPROMISES
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N E W P L AT F O R M
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NEW ENGINES
17
NEW PLANT
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NEW BENCHMARK
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N E W G E N E R AT I O N
20
THE NÜRBURGRING LAP
STELVIO GIULIA
N O O T H E R B R A N D O F F E R S A FA S T E R L I N E U P O F F O U R - D O O R P R O D U C T I O N V E H I C L E S
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O V E R 1 6 0 G L O B A L AWA R D S S I N C E 2 0 1 4
2015 MOTORWEEK DRIVERS CHOICE – CAR OF THE YEAR: 4C COUPE SUPERSALOON OF THE YEAR – EVO (GIULIA QUADRIFOGLIO)
AUTONIS DESIGN BRAND 2017 – AUTO MOTOR UND SPORT
SPORTS SALOON OF THE YEAR – EVO (GIULIA VELOCE)
2015 AUTOMOBILE ALL-STAR: 4C COUPE PERFORMANCE CAR OF THE YEAR ’17– WHAT CAR?
SUV CATEGORY 2017 – AUTO MOTOR UND SPORT
CAR & DRIVER: 10 MOST BEAUTIFUL CARS AVAILABLE TODAY
HAGERTY HOT LIST 2016: 4C SPIDER
BEST PREMIUM SUV - AUTO BILD
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ROBB REPORT 2016 CAR OF THE YEAR: 4C SPIDERBEST HIGH PERFORMANCE SUV 2018 – PAN ARAB MAGAZINE + FUTURE TV
BEST PREMIUM PERFORMANCE SEDAN - ARAB WHEELS
FORBES: HOTTEST NEW CARS FOR 2017: GIULIA
CAR CONNECTION: 2017 DRIVERS CHOICE AND BEST NEW LUXURY CAR WINNER: GIULIA QUADRIFOGLIO
BEST LUXURY CAR – DRIVE (FAIRFAX MEDIA)
2017 CAR OF THE YEAR - AUTOWERELD
G I U L I A AWA R D S
HISPANIC MOTOR PRESS AWARDS (HMPA) CAR OF THE YEAR: GIULIA QUADRIFOGLIO
FAVOURITE CAR 2016 - AUTOTRENDS MAGAZINE
WIRED: BEST GEAR & GADGETS FOR 2016 – TRANSPORTATION: GIULIA QUADRIFOGLIO
BEST SPORT CAR IN THE CATEGORY - AUTO PRO GALA
TOP GEAR: BEST CAR IN THE WORLD: GIULIA QUADRIFOGLIO
THE MOST POPULAR PREMIUM CAR – AUTOMARKET
CARS.COM BEST IN SHOW LA AUTO SHOW: BEST IRISH MEDIUM CAR - CAR OF THE YEAR
BEST IN PERFORMANCE CAR’ CATEGORY - CAR OF THE YEAR
BEST CAR OF FRANKFURT MOTORSHOW 2015 – GRAND PRIX RTL /AUTO PLUS
STELVIO QUADRIFOGLIO BEST CAR OF GENEVA MOTORSHOW 2016 – GRAND PRIX RTL /AUTO PLUS
AUTOBYTEL: 2017 BUYER’S CHOICE: BEST SPORTS CHOICE: 4C COUPE BEST CAR 2016 – L’AUTOMOBILE MAGAZINE - IN D SEDAN SEGMENT
HAGERTY: 2017 HAGERTY HOT LIST OF FUTURE COLLECTIBLES: GIULIA QUADRIFOGLIO 2017 DANS LA CATÉGORIE FAMILIALES – ARGUS
GREATER ATLANTA AUTOMOTIVE MEDIA ASSOCIATION: BEST OF ATLANTA AUTO SHOW: GIULIA QUADRIFOGLIO AUTOMOBILE SPORTIVE 2016 – AUTOMOBILE SPORTIVE (QUADRIFOGLIO VERSION)
NEW YORK DAILY NEWS: BEST LUXURY PERFORMANCE CAR: GIULIA QUADRIFOGLIO
POPULAR MECHANICS: SUPER SEDAN AWARD: GIULIA QUADRIFOGLIO
MOTOR TREND CAR OF THE YEAR
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ARS TECHNICA: BEST NEW LUXURY CAR: GIULIA
MOST BEAUTIFUL CAR OF THE YEAR – 32TH FESTIVAL AUTOMOBILE INTERNATIONAL
CAR OF THE YEAR 2016 – TOP GEAR BEST BUSINESS CAR IN D SEGMENT – KILOMÉTRES ENTREPRISE
THE MOST BEAUTIFUL CAR 2017- AUTOTRITI 4 C AWA R D S
WARDS AUTO 10 BEST INTERIORS FOR 2017: GIULIA TI LUSSO EXTERNAL APPEARANCE & STYLE 2017 - AUTOTRITI
SOUTHERN AUTOMOTIVE MEDIA ASSOCIATION: AFFORDABLE PANORAMIC CATEGORY: GIULIA CAR OF THE YEAR 2016 – AUTO BILD
ESQUIRE: THE BEST RIDES OF 2017 – MOST FUN CAR OF THE YEAR: GIULIA QUADRIFOGLIO BEST MIDDLE AND HIGHER CLASS VEHICLES – AUTO BILD
BEST MID-SEDAN – ARBÖ (AUTOMOTIVE ASSOCIATION)
BEST AUTOMOTIVE PREVIEW 2015 – AUTO LIDER - MOTOR, AUTOMOTO
IIHS: ALFA ROMEO GIULIA EARNS TOP SAFETY CAR OF THE YEAR – MOTO.PL
BEST CAR 2016 – PRIMO POSTO NEL SEGMENTO DELLE BERLINE – AUTO MOTORSPORT
AUTO LIDER 2016 – PRIMO POSTO NEL SEGMENTO DELLE BERLINE
PICK+ AWARD PLAYBOY’S CAR OF THE YEAR 2017 NELLA CATEGORIA VETTURE SPORTIVE
BEST CARS 2016 AWARDS – MOTORPRESS IBERICA
ACTIVE LIFESTYLE VEHICLES OF THE YEAR – LUXURY ON-ROAD: STELVIO BEST MID-SEDAN – AUTOPISTA, AUTOMÓVIL, COCHE ACTUAL, AUTOVÍA.
MOTOR TREND: CAR OF THE YEAR – GIULIA ECOMOTOR 2016 AWARDS – EL ECONOMISTA
WOMEN’S CHOICE AWARD: CONVERTIBLE & COUPE OVER $50,000 AT LAAS: 4C COUPE & 4C SPIDER BEST MID-HIGH SEDAN 2016 – EL ECONOMISTA
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BEST LAUNCH OF THE YEAR 2016 - INTERNET AUTO AWARD BY AUTOSCOUT24
CAR & DRIVER: 2018 10 BEST CARS: GIULIA THE BEST MID SEDAN – MOTOR.ES
THE BEST MID-SIZE SEDAN -MOTORPRESS IBERICA
CHICAGO NEWS: BEST CARS OF 2017 – SEDAN OF THE YEAR: GIULIA BEST MID-HIGH SEDAN 2017– EL ECONOMISTA
ECOMOTOR 2016 AWARDS – EL ECONOMISTA
S T E LV I O AWA R D S
DESIGN AWARD – AUTO BILD
BEST BRANDS – CATEGORY DESIGN IN MID SIZE SEGMENT – AUTO BILD ESQUIRE – MOST FUN CAR OF THE YEAR
MID SIZED CAR – AUTO MOTOR UND SPORT
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TIME WELL SPENT
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WE‟VE RESTORED MORE THAN A RESPECT FOR OUR
H E R I TA G E
25
2014 … AN AMBITIOUS PLAN
8 NEW PRODUCTS
E S TA B L I S H N E T W O R K I N U . S . A N D C H I N A
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2 0 1 4 … W E H AV E B U I LT A S T R O N G F O U N D AT I O N
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81% GROWTH – 4 SEGMENTS:
PREMIUM INDUSTRY VOLUME
MID-SIZE SEDAN
1,7M
+18%
1,4M
2017 2022
11,2M
11,4M +18.3% MID-SIZE UV
11,0M 2,1M
vs. Mainstream +33%
10,6M +9.7% 1,6M
9,6M
COMPACT UV
+52% 1,4M
0,9M
2017 2022
3.0M
FULL-SIZE UV
2017 2018 2019 2020 2021 2022
1,6M
+13%
1,4M
2017 2022
POWER-TO-WEIGHT RATIOS
ITALIAN STYLING
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A P P LY 4 C D N A T O A N Y S E G M E N T
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GLOBAL MARKET COVERAGE – 2018
MiTo
4C Small Hatch 1%
Giulietta
Specialty
5%
Compact
Hatch
7%
EXPANSION OF MARKET COVERAGE TO 46%
Mid-Size Sedan
15%
Mid-Size UV
18%
Stelvio
Giulia
Sportscars
Giulietta
Specialty
E-UV 5% Compact
Hatch
7% C-UV
Full-Size UV
EXPANSION OF MARKET COVERAGE TO 71% 14%
Mid-Size Sedan
Mid-Size UV 15%
19%
Stelvio
Giulia
3,5
3,0 CHINA
2,5
US
2,0
1,5
1,0
0,5
0,0
2006 2008 2010 2012 2014 2016 2018 2020 2022 THE LARGEST PREMIUM MARKET IN THE WORLD
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I N T R O D U C T I O N O F L O N G W H E E L B A S E VA R I A N T S
LWB LWB
SWB 82% SWB 84%
18% 16%
Diesel Mix in Europe (17CY): MiTo 39%, Giulietta 67%, Giulia 75%, Stelvio 73% 35
A TRUE PERFORMANCE BRAND
Diesel Mix in Europe (17CY): MiTo 39%, Giulietta 67%, Giulia 75%, Stelvio 73% 36
RESURRECTION OF AN ICON – 8C
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R E T U R N O F A L E G E N D A R Y N A M E P L AT E – G T V
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PRODUCT PORTFOLIO
GLOBAL
7 New launches
B
MiTo 6 PHEVs
100% Electrified
C
PREMIUM SEGMENTS
2+ products focused to
meet specific regional
E needs
E UV
SPECIALT
Y
4C Spider 4C Coupe GTV 8C
• Build the line-up with heart of • Grow market coverage into new segments
the market products
400,000 UNITS
10% MARGINS
40
41
T W O H I S T O R I C I TA L I A N B R A N D S
42
THANK YOU
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