MADELYN RAE LYDON

Email: Madelyn.lydon@gmail.com LI: linkedin.com/in/madelynlydon

Phone: (847) 849-9631 T: @madelynlydon
215 10th Avenue E Apt 253, Seattle, WA 98102

WORK EXPERIENCE
VML; Seattle, WA May 2017-Present
Channel Manager
Brands: Microsoft Partner Network, Havoline, Techron, ExtraMile and Texaco
• Synthesize industry research to inform social strategy and write inspiring and effective creative briefs
• Communicate directly with client to inform content strategy including podcast series, executive and
editorial blogs, and social media
• Contributed to research and strategy to inform and present winning new business pitch to Texaco
amongst other brands
Ogilvy Public Relations; Chicago, IL
Social Account Executive March 2016-April 2017
Brands: SC Johnson (Glade, Mrs. Meyer’s Clean Day, Caldrea, Duck), Federation Equestrian Internacionale
• Collaborated with creative teams to create engaging content that align with business objectives,
platform best practices as well as brand campaigns
• Published and promoted social posts in real time across Facebook, Twitter and Instagram during the
2016 Olympics to raise awareness of equestrian events and athletes
• Conducted social listening to optimize content and gain insight to the ever-changing social
atmosphere
• Trained and managed global Community Management teams on response protocols, social listening
and community management tools
Community Manager/Assistant Account Executive March 2015-March 2016
Brands: SC Johnson (Glade, Mrs. Meyer’s Clean Day, Caldrea, Scrubbing Bubbles, Shout)
• Participated in Cannes Gold Lion winning campaign for Glade, “Museum of Feelings”
• Analyzed and monitored reach of posts, engagement rates, and content performance
• Utilized tools such as Radian6, Spredfast, and eMarketer to conduct social listening and develop key
insights on consumer behavior
• Contributed to New Business team by researching brand trends as well as contributing to social
platform though leadership
3D Exhibits; Schaumburg, IL September 2014-March 2015
Account Development Representative
• Generated $225,000 in sales revenue over the course of 6 months
• Built relationships with clients by gaining a deep understanding about their brand, product lines, goals
and objectives
• Collaborated with designers, account managers, estimating team, and marketing team to create
integrated programs and campaigns for clients

EDUCATION
B.S. Marketing May 2014
W.P. Carey School of Business; Arizona State University – Quinn School of Business; University College Dublin
• Sustainability (Minor) & International Business Certificate
• Organizations: Delta Sigma Pi, Peer Programming, Dean’s List Recipient, New American Scholar