UNIVERSITY OF SCIENCE AND TECHNOLOGY OF SOUTHERN PHILIPPINES

Cagayan de Oro
C.M. Recto Avenue, Lapasan, Cagayan de Oro City 9000 Philippines
Tel. No. +63 (88) 856 1738; Telefax +63 (88) 856 4696

Submitted to:
Professor Gibson Jun T.
I.
Introduction
Thirst Aid water refilling station is a licensed and standard water refill station selling for
profit either wholesale or retail of water placed in refillable water containers or in customer’s
containers. The company plans to establish a standard water refill station in Balingoan and in the
nearby municipalities throughout Misamis Oriental that will become the number one choice for
households and offices.
Thirst Aid aims to build a standard and excellent water refill station that in our own
capacity will favourably compete in the market. We want to build a water refill station business
that will be listed amongst the top water refill station brands in Misamis Oriental.
The Company
Thirst Aid is located in front Balingoan Integrated Bus Terminal. It is going to supply
treated water to household and offices.
The company intends to hire 2 full time water refilling attendants to handle customer
service and day to day operations.

Products and Services

Thirst Aid offers an alternative source of drinking water supply, water placed in a
refillable water containers or in customers’ containers in a refilling station.
The Market
The demand at the water refilling stations – water stores that sell purified water – is now
increasing. The quality of purified water conforms with the national standards for drinking water
and is even better than the quality of water produced by traditional water supply systems in terms
of removed impurities.
Thirst Aid wants to establish a large regular customer base, and therefore concentrate its
business and marketing on local residents and offices which will be its target market. This will
establish a healthy, consistent revenue base to ensure stability of the business.

MARKETING PLAN

A. Product Description
 Thirst refilling station provides the service of ion exchange portable tanks. This is the
process of purifying water for industrial purposes. Bluewaters will take advantage of an
unsatisfied market need for segregated resin regeneration on a portable basis. The company will
primarily focus its marketing strategies on offering segregated regeneration services to the
untapped market of customers who require high-quality regeneration for their deionized (DI)
water treatment facilities. The facility that Bluewaters will utilize is located in Balingoan,
Misamis Oriental and is already in limited production. Full production will begin at the end of
September, with sales growing gradually to near capacity by the end of the first year, with very
healthy gross sales in the first year, and increasing in the second and third years.
B. Target Market
When it comes to selling treated water, there is indeed a wide range of available customers.
In essence, our target market can’t be restricted to just a group of people, but all those who
resides in our target market can’t be restricted to just a group of people, but all those who resides
in our target market locations. In view of that, we have conducted our market research and we
have ideas of what our target market would be expecting from us.
C. Demand and Supply Analysis
1. The graph below summarizes the total market potential for the Thirst Aid

Refilling station in Balingoan

Sales

10%
15%
Households
50%
Offices

25% Stores
Other

2. Observation Results

Competitor Analysis
 Daily Demand and Market Share of Competitor

Competitor Monday Tuesday Wednesday Thursday Friday Total Market

Share

H2O4U 95 90 88 84 80 437 100%

D. Sales Projection

Units to Monthly
Number of Unit per
MONTH be sold Volume to Monthly Sales
Selling Days refill
per day be produced
January 26 250 ₱30.00 6,500.00 ₱195,000.00
February 26 265 ₱30.00 6,890.00 ₱206,700.00
March 26 300 ₱30.00 7,800.00 ₱234,000.00
april 26 275 ₱30.00 7,150.00 ₱214,500.00
may 26 280 ₱30.00 7,280.00 ₱218,400.00
june 26 290 ₱30.00 7,540.00 ₱226,200.00
july 26 285 ₱30.00 7,410.00 ₱222,300.00
august 26 260 ₱30.00 6,760.00 ₱202,800.00
september 26 280 ₱30.00 7,280.00 ₱218,400.00
october 26 300 ₱30.00 7,800.00 ₱234,000.00
november 26 290 ₱30.00 7,540.00 ₱226,200.00
december 26 290 ₱30.00 7,540.00 ₱226,200.00
₱2,429,700.00
 PRODUCTION PLAN

A. Operation Process

WATER REFILLING MATERIALS TOOLS USED LABOR TIME

PROCESS

1. The water first passes Plastics Cups Big Blue Filter Front 45
through the 1st stage Floucon (Coarse Sediment Liner minutes
which makes up a course Cups Seal Filtration)
gravel that traps slid Cups Triple-O Delivery
particles of about 100 Nipple Ozonation System Man
micron Dishwashing (Disinfection &
2. Consist of sand filters that soap Filtration)
removes sediment of 50 Brush 20” Big Blue
micron ratings Containers Series ( Sediment
3. A water softener is used Caustic Soda Filtration)
4. Demineralisation Multi-Pure System
removes unwanted – SCB
minerals (through reverse Technology
osmosis or distillation). Ozonation
5. Water received in storage Taste and Odor
tanks is monitored on a Polish Filter
daily basis. Ultraviolet
6. Selected minerals are Disinfecting Unit
added to cater to
consumer taste
preferences.
7. Pharmaceutical grade
micro-filtration removes
particles as small as 0.2
microns. It is also capable
of removing potential
microbiological
contaminants. This is
monitored on an hourly
basis.
8. Ultra-violet filtration
provides additional
product disinfection. This
is monitored on an hourly
basis.
9. Ozone disinfection is the
third disinfection step
(steps 7-9), using a highly
reactive form of oxygen.
 This is monitored on an
hourly basis.
10. The filling room is highly
sanitary to ensure bottling
is conducted in a
microbiologically
controlled environment. It
is continuously monitored
and controlled.
11. Packaging quality
assurance is conducted by
human inspection and the
latest in modern
equipment designed to
ensure the removal of any
packaging defects.
12. Line sanitation includes
automated cleaning
equipment to ensure
maximum cleanliness,
effectiveness and control

B. Production Schedule

Units to Monthly
Number of Unit per
MONTH be sold Volume to Monthly Sales
Selling Days refill
per day be produced
January 26 250 ₱30.00 6,500.00 ₱195,000.00
February 26 265 ₱30.00 6,890.00 ₱206,700.00
March 26 300 ₱30.00 7,800.00 ₱234,000.00
april 26 275 ₱30.00 7,150.00 ₱214,500.00
may 26 280 ₱30.00 7,280.00 ₱218,400.00
june 26 290 ₱30.00 7,540.00 ₱226,200.00
july 26 285 ₱30.00 7,410.00 ₱222,300.00
august 26 260 ₱30.00 6,760.00 ₱202,800.00
september 26 280 ₱30.00 7,280.00 ₱218,400.00
october 26 300 ₱30.00 7,800.00 ₱234,000.00
november 26 290 ₱30.00 7,540.00 ₱226,200.00
december 26 290 ₱30.00 7,540.00 ₱226,200.00
₱2,429,700.00
 C. Labor Requirement

POSITION RESPONSIBILITIES QUALIFICATION

FRONTLINER/ Responsible for selling and Has the experience in water

OPERATORS refilling water for customers refilling
as requested

washer Responsible for handing core Has the same experience in

services that revolve around the field for at least 1 year
the tanks, water, containers,
and reservoirs cleaning,
equipment cleaning and
maintenance, chemical
adjustments and other
cleaning services.

C. Machinery/Equipment Requirement

EQUIPMENT USES DESCRIPTION

Big Blue Filter Coarse Sediment Pentair Pentek Big Blue and Big Black
Filtration Heavy Duty Filter (
- Large
capacity
filtration,
including
high-flow
and heavy
sediment
applications

Triple-O Disinfection and Triple O Ozone System- 110V (1499 USD)

Ozonation Filtration (https://www.qualitywatertreatment.com/pr
System - Aerate water oduct/triple-o-ozone-system/
tank with
tiny ozone
saturated
bubbles
which
oxidize and
 kill many of
the
impunities in
well water.
-

20” Big Blue Sediment Filtration Pentair Pentek Big Blue

Series (http://waterpurification.pentair.com/en-
US/product/heavy-duty/big-blue/)

Multi Pure SCB Technology Multipure's Aquaperform

System (http://www.multipure.com/aquaperform.ht
ml)

Ozonation Disinfection and (436.50 USD)

oxidation Ozotech OZ2PCS-V/SW 200mg/hr PCS
Generator Series

Taste and Odor

Polish Filter
Ultraviolet Ultraviolet Pura UV-20 / two stage Ultra Violet Light
Disinfecting Unit Disinfection System
(28,500 PHP)

Supplies

Dishwashing Used for cleaning Pentair Pentek Big Blue

Soup bottles and other
machine and
surfaces inside the
station.
Cap seal Seals the top Pentair Pentek Big Blue
opening of a bottle
making it air or
water tight for
storage.

D. Raw Materials Requirement

INGREDIENTS USES DESCRIPTION

 Potable water Drinking Water Deep well water

D. Plant Factory Location

In front of Balingoan Bus Terminal

E. Waste Disposal System

The company will adhere to proper waste disposal system by providing trash bins

following the 3R’s (reduce, reuse, recycle). These will help the company and the

customers to properly segregate their trash. The person in-charge as the cleaner will

check time to time the disposal area to observe proper sanitation.

F. Quality Control System

Cleanliness and quality check upon the site:

a. The proper usage of cleaning and sanitizing techniques and strategies.

b. Observe proper personnel hygiene and sanitary practices.

c. Washing and sanitizing of tools and equipment before and after use.

d. Food materials and ingredients shall be stored, handled transported and kept so as to

protect them from spoilage, contamination, disease, and unwholesomeness.

Quality of Main Ingredients Used:

Process Qualified Unqualified
Raw Water Purified Drinking Water Waste Water

Machinery / Equipment
Item Qualified Unqualified
Big Blue Filter functional Stained and rusted
Triple-O Ozonation System functional Dis-functional/damage
 20” Big Blue Series functional Dis-functional/damage
Multi-Pure System functional Dis-functional/damage
Ozonation functional Dis-functional/damage
Taste and Odor Polish Filter functional Dis-functional/damage
Ultraviolet Disinfecting Unit functional Dis-functional/damage
Heat Gun(tools) functional Dis-functional/damage

Raw Materials
Item Qualified Unqualified
Water Purified Drinking Water Waste Water/contaminated

Quality Control during Production Process:

Pre-Production Process
 The station must be clean and sanitized.

 The employee/operator must wear PPE.

 Storage of raw materials should be clean and no awful smell.

 The machine should be check before the operation starts.

 All wirings should be intact to prevent unnecessary hapennings.

During Production Process

 The operator/employee must observe proper dress code/PPE use of hairnets and aprons to

avoid water contamination.

 All bottle must be arranged to minimized over crowded of the space.

 Finished products must be properly sealed with the cap seal to avoid contamination. Post

Production Process

 All used materials must be gathered and properly washed.

 Unplugged and check the wiring after used of the machine.

 Lastly clean the station and arrange the materials before leaving.
 G. Production Cost
1. Total Production Cost per month

Process Purified water

Januany February March April May June July August September October November December

Days 26 26 26 26 26 26 26 26 26 26 26 26

Operating
expense 17,925.00 17,925.00 17,925.00 17,925.00 17,925.00 17,925.00 17,925.00 17,925.00 17,925.00 17,925.00 17,925.00 17,925.00

Total Cost of
Goods
Manufactured 17,925.00 17,925.00 17,925.00 17,925.00 17,925.00 17,925.00 17,925.00 17,925.00 17,925.00 17,925.00 17,925.00 17,925.00

2. Production Cost per Day

Refill per gallon

Operating expenses Cost Per Unit Total Total cost Total Total
gallon price used/day /day used/month price
(26days)
Raw Water (deep well)
Cap seal 0.21 0.21 250 pcs 52.50 6,500.00 1,365.00
Dishwashing 0.26 6.0 10 sachet 60.00 1,560.00 1,560.00
Light 0.307 0.307 76.923/m 76.923 2,000.00 2,000.00
Salaries and wages 2.00 500 13,000.00 13,000.00
Total cost 3.077 689.423 17,925.00

Selling price 30.00

 FINANCIAL PLAN

A. Total Project Cost

Pre-operating Expenses
Permit and Licenses Php 1,000.00
Equipment Php 306,817.50
Deep Well Php 60,000.00
Tools Php 2,500.00
Building Php 100,000.00
Php 470,317.50

Marketing Expenses Php 500.00

TOTAL PROJECT COST Php 488,742.50

B. Sources of Financing
Initial capital of Php 500,000. 00

C. Projected Financial Statements

D. Profitability Indices

1. ROI
JUNE JULY AUGUST

3,975.32-3,888.89*100 13,590.69-3,888.89*100 12,159.69-3,888.89*100

3,888.89 3,888.89 3,888.89
=2.22% =249.47% =212.68%

SEPTEMBER OCTOBER NOVEMBER

13,059.89-3,888.89*100 4,302.89 -3,888.89*100 11,256.49 -3,888.89*100
3,888.89 3,888.89 3,888.89
=235.83% =10.65% =2.22%

DECEMBER JANUARY FEBRUARY

7,751.69 -3,888.89*100 11,410.29 -3,888.89*100 12,370.09 -3,888.89*100

3,888.89 3,888.89 3,888.89
=2.22% =2.22% =2.22%