Capabilities

475 Park Avenue South 4th flr

New York, NY 10016
disperseinteractive.com
© 2010. All Rights Reserved. Disperse Interactive, Inc.
Social
Media.
What’s the big deal?

© 2011. All Rights Reserved. Disperse Interactive, Inc.

But it’s not just about Facebook & Twitter…

© 2011. All Rights Reserved. Disperse Interactive, Inc.

There are thousands of social sites with 2 billion users.

And if you didn’t already

know, it’s free to register
your brand on all of them.

So, you should register

your brand on all of them.
© 2011. All Rights Reserved. Disperse Interactive, Inc.
Your current agencies are not social media experts.
and staff

Agency A You’ve got great traditional

and SEM agencies…

Who’ve set up your brands

Agency B on the same 3 sites…

Because they don’t have

the resources to coordinate
Agency C social media amongst
themselves nor leverage
social media’s full potential.

© 2011. All Rights Reserved. Disperse Interactive, Inc.

You’re going to need a lot of expert
advice, highly trained professionals,
and unique and tested infrastructure
to get the most out of social media.

Disperse wants to be your

social media agency.

© 2011. All Rights Reserved. Disperse Interactive, Inc.

Disperse is 100% human-powered social media
marketing. No algorithms. No bots.

© 2011. All Rights Reserved. Disperse Interactive, Inc.

The Disperse Interactive Process

Phase 1:
Planning +
Targeting Phase 2:
Message Planning +
Phase 5: Production
Tracking +
Monitoring

Phase 4: Phase 3:
Network Growth + Profile Registration +
Management Development

© 2011. All Rights Reserved. Disperse Interactive, Inc.

How It
Works

© 2011. All Rights Reserved. Disperse Interactive, Inc.

No Success = No Planning on Social Media

GOALS &
OBJECTIVES

Disperse Social Media Planning = Success

GOALS &
OBJECTIVES

© 2011. All Rights Reserved. Disperse Interactive, Inc.

The Disperse Planning Guide

Objective Intended
Target
Goal Creative
Product Tone
a p
Voice & Content
Type

M
Standard
Messaging
Segment 1 Acquisition
(new customer)
MESSAGE

g y Branded Video

e
(establish creds)

t
Segment 2 Retention Sub-brand Maps

a
(current customer)

r
Campaign

t
Messaging Segment 3 Spokes Pics

S
(call to action) person

e
Segment 4 Text

Admin
Messaging Segment 5
p l Audio

m
(survey/poll)

S a
© 2011. All Rights Reserved. Disperse Interactive, Inc.
Always reach the right audience with HEX™

Backed by years of behavioral economic

research into pre-determined consumer
preferences for all types of content in a
converged world, our HEX Targeting Matrix™
is a proprietary planning tool that maximizes
your investment in social media via Disperse.

© 2011. All Rights Reserved. Disperse Interactive, Inc.

Target Audience Profiling and Segmentation

Twitter 1 Twitter 2 Twitter 3 Twitter 4 Twitter 5

Audience 1 Post 10:10a Post 10:12a Post 10:14a Post 10:16a Post 10:18a

Audience 2 Post 10:20a Post 10:22a Post 10:24a Post 10:26a Post 10:28a

The best way to

Audience 3
reach10:32a
10:30a
Post
the right audience
10:34a
Post 10:36a Post Post Post 10:38a

Audience 4 Post 10:40a Post 10:42a Post 10:44a Post 10:46a Post 10:48a

FB 1 FB 2 FB 3 FB 4 FB 5
Audience 1 Post 10:10a Post 10:12a Post 10:14a Post 10:16a Post 10:18a

Audience 2 Post 10:20a Post 10:22a Post 10:24a Post 10:26a Post 10:28a

Audience 3 Post 10:30a Now,

10:32a imagine
Post 10:34a doing
Post 10:36a this10:38a
yourself?
Post Post

Audience 4 Post 10:40a Post 10:42a Post 10:44a Post 10:46a Post 10:48a

© 2011. All Rights Reserved. Disperse Interactive, Inc.

We do not rely on media buys

We place your
message where
consumers
notice it.

…because sometimes, it can

be ignored.

© 2011. All Rights Reserved. Disperse Interactive, Inc.

 Invest As Much On
Social Media-
Specific Creative as
You Invest in All
Other Creative
© 2011. All Rights Reserved. Disperse Interactive, Inc.
Most social media
campaigns fail because
they fail to invest in
content specifically for
social media!

© 2011. All Rights Reserved. Disperse Interactive, Inc.

The Disperse Creative Impact
* In this period…
Client activity on social 13% increase in client activity.
media, Jan 4 - May 2, 2010 37% of our audiences are actively
engaged with client on social media.

BEFORE AFTER

Disperse Interactive Client

Performance Report
Mar 1 - Apr 26, 2010

© 2011. All Rights Reserved. Disperse Interactive, Inc.

The Disperse Creative Impact:
10-Month Projection Scenarios
500,000 Engaged Fans
(with original creative for social media)

first 3 months proactive growth

50,000 Engaged Fans

(without original creative for social media)

20,000 Engaged Fans

(without Disperse)

© 2011. All Rights Reserved. Disperse Interactive, Inc.

Scale counts. And no one else has it but us.
Them.

18-24
months
to get your 1st msg out

Us.

6 months
to get your 1st msg out

© 2011. All Rights Reserved. Disperse Interactive, Inc.

And thanks to our scale, we synchronize your message...
…across hundreds of profiles on dozens of sites.

Disperse 360° Social

Media Brand Management

© 2011. All Rights Reserved. Disperse Interactive, Inc.

 d
Your
Logo
a r
b o
s h
D a
n t
il e
C
l e
p
a m
S
If you’re only looking at the size of your network…

…you’re missing where 75% of your ROI is coming from.

© 2011. All Rights Reserved. Disperse Interactive, Inc.

Disperse Delivers

© 2011. All Rights Reserved. Disperse Interactive, Inc.

About
Disperse

© 2011. All Rights Reserved. Disperse Interactive, Inc.

So what exactly do we do?

We are…
Caretakers of your brand on social media

We do…
Social media strategy
Client service
Creative and production (vids, pics, tracks, graphx)
Social media-friendly websites
Guerrilla and event marketing (activation)
Monitoring (listening, surveillance) and analysis
Consumer surveying and analysis

© 2011. All Rights Reserved. Disperse Interactive, Inc.

Surveying consumers on Disperse uses social
media to do:

meaningful questions has come -Brand Tracking

a long way from focus groups. -Creative Testing

-Reputation Monitoring
-Omnibus Research

© 2011. All Rights Reserved. Disperse Interactive, Inc.

Typical web-based research process…

poorly- templated time-

sloppy expensive questionable consuming costly basic
planning worded format/ recruitment incentives processing analysis
questions design administering

© 2011. All Rights Reserved. Disperse Interactive, Inc.

The research process with Disperse. * †

professional custom Disperse uses social media momentum- actionable

engaging real-time analysis on
social media questions format/ to recruit niche based processing
planning design participants w/o incentives administering web-based
dashboard

* Will require you to adjust how you plan and design your survey. But don’t worry, we will explain everything.
† Disperse also has full planning, survey design, administration, processing, and analytical capabilities.

© 2011. All Rights Reserved. Disperse Interactive, Inc.

A brief overview on our industry…

Influencers/
Media buyers App-vertisers Ambassadors
70% 15% 15%

© 2011. All Rights Reserved. Disperse Interactive, Inc.

Are you sure that your current agency is really doing
social media?

The Doers. The Thinkers.

Types of
10% 90%
social media
agencies…

Things that need to get done for success. Ideas.

90% 10% …and what they

actually do.

© 2011. All Rights Reserved. Disperse Interactive, Inc.

Social media’s impact on other digital channels*

search engine email database mobile access

rankings increase 5x grows 2x grows 3x

Social Media

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6

* Estimated

© 2011. All Rights Reserved. Disperse Interactive, Inc.

 The difference between

optimizing brand
presence on social media
vs.

developing brand
presence on social media
is
$ $
engagement.
$ $

$
$ $

© 2011. All Rights Reserved. Disperse Interactive, Inc.

Disperse Interactive is a
pioneering social media
marketing agency in the
business of
#spreadingideas. Yours.
Thank you for giving us
an opportunity to tell
you our story.

© 2011. All Rights Reserved. Disperse Interactive, Inc.