Beruflich Dokumente
Kultur Dokumente
Marketing Plan
of
“Shutter Speed.Com”
Course: E-Marketing
Instructed By:
MD. Rakibul Hassan
Lecturer,
Dept. Of Marketing,
Jahangirnagar University.
Prepared By:
Shahriar Aman,
Final Year, 1st Semester,
ID: 1390,
Dept. of Marketing,
Jahangirnagar University.
1. Situation Analysis
2. E-Marketing Strategic Planning
3. Plan Objectives
4. E-Marketing Strategy
5. Implementation Plan
6. Budget
7. Evaluation Plan
These are the basic 7 steps of E-Marketing plan. Now I’ll describe each of the
steps below.
1.Situation Analysis:
1.1 Product Overview:
The products of “Shutter Speed.com” are the all kinds of Photography
instruments and camera accessories like camera body, lens, flash, filter, battery,
charger, cleaner, grip, tripod-monopod etc.
1.2 Competition:
Now a days there are a lots of photography based industries and companies
including online shop like DIGITAL WORLD, NEW CAMERA WORLD, and CAMERA
ZONE etc.
1.4.1 Strengths
1.4.2 Weaknesses
Weak bandwidth
Customer response delay on email
Delivery process is not established well
1.4.3 Opportunities
1.4.4 Threats
2.1. Segmentation
Market segmentation is a very important matter. As my company serves camera
and photography equipments that’s why my market segment will be for the
people who love photography, camera both professionals and beginners based
on;
Geographic segmentation
Demographic segmentation
Psychographic segmentation
Behavioral segmentation
2.2. Targeting
As my company serves camera and photography equipments that’s why my
market segment will be for the people who love photography, camera both
professionals and beginners. Their need will be considered as our only priorities
and this will be the base of our target.
2.3. Differentiation
Making difference, making a thing unique, different from any other similar things
or services are very tough task. Because, all the companies are trying to make
difference. But the thing is, the main differentiation of “Shutter Speed.com” is, we
believe in you, the customers, their needs, their different requirements and quick
response time.
As well as, worldwide GENUINE products, Guarantee, Warrantee and after sales
services.
2.4. Positioning
For me, POSITION=CHALLENGE; extreme challenge I must say. Position your
product or service in the mind of the customers or potential customers is very
hard matter. As my company is a new company so it’ll take time to set a firm grip
in the market. But the trustworthiness, service, product quality will position in the
market I think.
3. Objective
The basic objective of my company is to grab the market share, position in the
customers mind, traffic in the website, sign in and frequent purchase from our
website.
3.1 Key Objectives and Goals
Increase market share
Increase sales revenue
Increased traffic on website
Reduce costs
Improved database
Achieve customer relationship management goals
Improve service quality
Improve supply chain management
4. E-Marketing Strategies
E-marketing strategies and conventional marketing strategies are similar in many
cases but executions are different. Let’s have a look;
5. Implementation Plan
In this step information technologies are especially adept at automating these
processes. This is why information gathering tactics are important. Our Company
“Shutter Speed.com” gives importance in gathering data also. We give importance
on some areas on gathering data from customers. They are:
Website
Social Media: Facebook, Twitter, Blogs
E-Publications: E-Prothomalo.com
E-mail campaign
6. Budget
Everything will go wrong if the budget of the program is not right or exact. Budget
is very much important in not only this business, in every business. It’s both
complicated and tough to calculate and to execute. We divided our sales in 4
quarters.
Revenue Forecast
Intangible Benefits
E-Marketing Costs
7.Evaluation Plan
Once the e-marketing plan is implemented, its success depends on continuous
evaluation which means marketers must have a tracking system in place before
the electronic doors open.
Cognitive
Measure unique visits and impressions
Attitudinal
Survey customers for brand satisfaction
objective: CRM, firm would use AOV
(average order value) and LTV (lifetime
customer value)
Transactive
Measure purchases, site traffic, previous
paths and click-through rate
Conclusion
At last I just want to say that, all of the steps of e-marketing plan of “Shutter
Speed.com” are taken very carefully and they are implemented very carefully.
The e-marketing plan is a guiding, dynamic document for e-marketing strategy
formulation and implementation. The purpose is to help the firm achieve its
desired results as measured by performance metrics according to the
specifications of the e-business model and e-business strategy. Although some
entrepreneurs use a napkin plan to informally sketch out their ideas, a venture
capital e-marketing plan will help show that the e-business idea is solid and the
entrepreneur has an idea of how to run it. And we believe that our plan will be a
successful e-marketing business plan.