Beruflich Dokumente
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ON
DEGREE OF MBA OF
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ACKNOWLEDGEMENT
It is indeed of great moment to pleasure to express my senses of per found gratitude &
indebtness to all the people who have been instrumental in making my training a rich experience.
The successful task would be incomplete without the mention of the people whose constant
guidance and encouragement crown all efforts with success.
I express my sincere gratitude to my industry guide “Mr. D.S.Yadav” (GENERAL
MANAGER, PERLS. & ADMN.) for giving me an opportunity to do my summer training at
his esteemed organization “SPORTKING SYNTHETICS.”
I would like to extend my heartiest thanks to my corporate guide “Mr. Sunil Kukreti” (SR.
MARKETING MANAGER) who took out time from his busy schedule to brief me and provide
me with valuable suggestions from time to time.
I also feel immense pleasure in expressing my thanks to Mr. Rashim Jindal( VP MKT.&
RAW MATERIAL) who appoint me as trainee.
I feel highly indebted to Mr. Sonu Dua (TRAINING GUIDE) and Mr. Ashwani Panesar
(TRAINING COORDINATOR) , Lovely Professional University. They have always been the
source of inspiration.
I would also like to pay my acknowledgement to all respondents for taking out time from their
busy schedule and providing me with relevant information which contributed significantly in my
project analysis.
(AMREND
RA KUMAR SINGH)
TABLE OF CONTENTS
1 Chapter – 1 :
a) TITLE PAGE 01
b) ACKNOWLEDGEMENT 02
2 Chapter – 2 :
a) INTRODUCTION 05
c) COMPANY OBJECTIVE 08
e) SPORTKING SYNTHETICS 11
3 Chapter – 3 :
c) RESEARCH METHODOLOGY 35
d) RESEARCH DESIGN 35
f) SAMPLE DESIGN 35
g) DATA PROCESSING 36
5 Chapter-5 :
a) FINDINGS 54
b) RECOMMENDATIONS 55
7 Chapter-7: LIMITATIONS 56
8 Chapter-8: CONCLUSION 57
9 Chapter-9: BIBLIOGRAPHY 58
10 ANNEXURE 59-63
INTRODUCTION
Sportking India Ltd. has not been a cakewalk, shree Raj Kumar Avasthi built the company
form a scratch and with his dedication, diligence and ingenuity lead to the resplendent rise of the
company.
Sportking India Ltd. Incorporated on 15-02-1989 and promoted by Shree Raj Kumar
Avasthi and his family members & company obtained the certificate of commencement of
business on 05-06-1990. The company was engaged in the business of Hosiery Knitwear’s and
Readymade Garments at New Delhi. There was acute shortage of skilled and semi-skilled labour
engaged in the production of Hosiery and Readymade Garments. Therefore, the company
suspended this activity and diversified its activities by installation of 6520 spindles at village
Maharban, Rahon Road, Ludhiana in the state of Punjab for manufacture of Acrylic Yarn, which
started commercial production on 3rd December 1993, against its projected production date of 1st
November 1993 because of bottlenecks in trial production. Actually it is back ward integration
for its initial production to provide their raw material i.e. yarn. Company produce yarn their self
as taking from outsourcers.
Initial, Shree Raj Kumar Avasthi who started his career in mid-sixties in Hosiery and
Readymade manufacturing line and in 1997, he started his proprietorship concern in the name of
Sportking Knitwear’s for Knitwear. After that, he diversified his activities to children wears,
ladies and gents sweater, textile shirts and manufacturing acrylic yarn at Rahon Road, Ludhiana.
In 1995-96, to increase the scale of operations and cater to the requirements of the
Hosiery Knitwear’s industry and to produce superior quality of acrylic yarn at competitive rates
and thereby ensure quality set-up expansion plant of 12000 spindles in the first phase, out of the
envisaged capacity of 25000 spindles for the manufacturer of Acrylic/Synthetic at Village
Kanech, Near Sahnewal, G.T.Road, Distt. Ludhiana under the name of sportking synthetics. At
present Sportking Synthetics have a capacity of approximate 30,000 spindles.
The particular of grouping companies, which are promoted by the promoters of Sportking India
Ltd. are as follows:-
Classic wears is a Pvt. Ltd. Company which was incorporated on 19-01-1988 is engaged in the
manufacturing of Hosiery, Readymade Garments and textile shirts. Smt. Parveen Avasthi and Sh.
Jagdish Chander Avasthi are managing the company.
Sportking Export is a partnership firm, which was constituted in 1992 and being headed by Shree
Raj Kumar Avasthi along with Shree Munish Avasthi his partner. The firm is engaged in
purchase of Hosiery Knitwear’s and readymade garments and export thereof to Russia and other
European Countries.
Shree Raj Kumar Avasthi and his members have promoted Sobhagia Sales Pvt. Ltd. It was
incorporated on 22-11-1993 it started business activity recently in 1995. They are engaged in
business of investment in shares and other securities. The company is mainly holding the shares
of group companies. At present it is manufacturing garments.
Nomkar Capital Services Pvt. Ltd. (NCSPL)
It was incorporated on 24-02-1995. It started business activities recently in 1995. They are
engaged in the business of investment in shares and other securities. The company is mainly
holding shares of group companies.
INFRASTRUCTURE
The group further expanded garment business in 1987 by floating a new company under the
name of Classic Wears Pvt. Ltd. at Noida later on shifted to Village Meharban, Rahon Road,
Ludhiana. In the year 1992-93 the group diversified its activities in spinning sector by installing
7000 spindles at Village Meharban, Rahon Road, Ludhiana under the name of Sportking India
Ltd, a company incorporated in 1988-89. The group set up another spinning unit M/s Sportking
Synthetic in 1995 at Village Kanech, near Sahnewal, G.T.Road, Ludhiana with 12000 spindles
and further expanded in 1998, 2005 and 2006. Today''s Capacity of this unit is approx. 65000
spindles. The group entered into the retail garment business in 1999 by setting up a new
company with additional manufacturing capacity of 10000 pcs/day and by opening retail outlets
under the name of Sobhagia Sales Pvt. Ltd. at Sahni, Near Sahnewal, G.T.Road, Ludhiana. Now
group''''s garments capacity is 15000 pcs/day and company is having 30 retail outlets in north
India. The group has two dyeing units, one in the name of "M/s Sportking Processor" established
in 2000 at Village Barmalipur, Near Doraha, G.T.Road, Ludhiana. With Capacity of 10
MT/DAY of yarn/fiber and another is fabric dyeing unit M/s Marvel Dyeing & Finishing Pvt.
Ltd. Established in 1986 at Village Meharban, Rahon Road, Ludhiana with the Capacity of
10MT/DAY.
The main objects of the company as set out in Memorandum & Articles of Association are as
under:-
1. To acquire and take over the running business carried on in the name and style of Sportking
Knitwear’s along with the assets and liabilities on such terms and conditions as may be mutually
agreed upon. The said firm shall cease to exist after such take over.
Sportking India Ltd. Taken a step of diversification, when it comes into existence. Initially
company was engaged in the business from garments to manufacturing yarn. It also integrated
their business from garments to manufacturing yarn. It also integrates their business through
backward as well as forward integration.
Sportking India Ltd. was initially engaged in the business of knitwear’s basic raw material was
yarn. So, to fulfill the needs of raw material, Shree Raj Kumar Avasthi has taken the step of
backward integration. Company has also integrated their business through forward integration.
As company was producing only greyed yarn and if there are any demand of dealers, then
company is also producing dyed yarn and dyeing process are going on in Sportking Processor.
So, company is enjoying both advantage of integration.
Awards
Company has a big list of awards. In 1999, 2000, 2001, 2002, company got “Industrial Safety
Award” from Punjab Government.
Chairman's Message
The World has suddenly shrunk and thus any business aiming to become big has to think in
global terms, as the competition is no longer confined to the domestic industry. Sportking Group
aims to be a dynamic leader in the Global Textile Industry. Sportking has carved a name in the
core business of textiles, standing on firm grounds of strong beliefs in the versatile growth of this
industry at global level and is continuously making expansions in the textile related areas.
Sportking the group therefore is committed to add value to the socio economic growth through
excellence and adapting to the state of the art technology in both business and education. Our
group is dedicated to deliver superior values to its customer, shareholders, employees and
society.
The Sportking Group is ethical in all its practices and has great passion to meet the commitments
and targets. The aim is to raise the bar for standards to the newer heights all the time. Sportking
has an innovative approach and inclined to change as per the need of the hour.
In the end, I must acknowledge and appreciate the continuous and untiring efforts of the
Sportking family members that have enabled the group to reach its present position. I believe that
their continuous endeavors would assist the organization not only to achieve its objectives but
will keep its desire to progress alive and pulsating.
The World has suddenly shrunk and thus any business aiming to become big has to think in
global terms, as the competition is no longer confined to the domestic industry. Sportking Group
aims to be a dynamic leader in the Global Textile Industry. Sportking has carved a name in the
core business of textiles, standing on firm grounds of strong beliefs in the versatile growth of this
industry at global level and is continuously making expansions in the textile related areas.
Sportking the group therefore is committed to add value to the socio economic growth through
excellence and adapting to the state of the art technology in both business and education. Our
group is dedicated to deliver superior values to its customer, shareholders, employees and society.
The Sportking Group is ethical in all its practices and has great passion to meet the commitments
and targets. The aim is to raise the bar for standards to the newer heights all the time. Sportking
has an innovative approach and inclined to change as per the need of the hour. In the end, I must
acknowledge and appreciate the continuous and untiring efforts of the Sportking family members
that have enabled the group to reach its present position. I believe that their continuous endeavors
would assist the organization not only to achieve its objectives but will keep its desire to progress
alive and pulsating.
Board of Directors
S.No Name Designation
1 Mr. Raj Kumar Avasthi Chairman and Managing director
2 Mr. Ashok Sharma Director
3 Mr. Ashok Jain Director
4 Mr. Munish Avasthi Managing Director
Sportking Synthetics, a proprietorship concern of India Ltd., promoted by Shree Raj Kumar
Avasthi, established in f.y. 1995-96, engaged in business of manufacturing acrylic yarn from
fibers. Sportking Synthetics comprises of three units of production. It starts its operation with
initial investment of Rs. 15 crore (approximately) and production capacity was 12000 spindles
and it generate a turnover of Rs. 156 crore and profit after taxes Rs. 1.39 crore (approximately)
company has market share of approx.. 8-10%. Company is also availing the facility of sales tax
exemption due to establishment of unit in rural area.
Production process
MIXING (FIBER)
BLOWROOM
CARDING
DRAWING
SIMPLEX
RINGFRAME
AUTOCONE
PACKING
BLOWROOM
CARDING
SIMPLEX
RINGFRAME
AUTOCONNER
The process flow for manufacturing Acrylic yarn is shown and briefly explained below:
1. MIXING: In this process, raw fiber is cleared of various contaminations and then fiber is
opened up.
2. BLOWROOM: After sorting more cleaning and opening is done with the help of air pressure.
3. CARDING: After mixing and blow room fiber come into the carding machine. In Carding
fibers are fully mixed and fully opened and all the dust and unwanted thing go away from the
process and we get Sliber.
4. DRAWFRAME: In this process, we set the Count. There are 8 Slibers come in process and
get one Sliber because process is being increase. This machine is called RSB.
5. SEMPLEX OR SPEEDFRAME: It is used for drawing and Parallelization of fibers from the
draw frame. From this process we get Robin.
6. RINGFRAME: Ring frame is used in drawing and twisting of yarn which is to be wound
finally. In this process Robin convert into Ring. In this process we set actual count and for actual
count we have to set gear, so if we will change the count, we have to change gear. And we have
to give some extra effort. So we set the count in Draw frame.
7. AUTOCONE: After ring frame fibers go into the Autocone process. In this process Ring
doubling and Reeling are happened. There are two types of machines use in this process:-
1. TFO (Two for One): It is the modern machine that is used for doubling. It do the
twist and after per 150 gm. Comes outside.
Disadvantage:
a. To low production.
2. Traditional machine: It is also do doubling but don’t give good quality than TFO but
it provides high quantity of yarn. From this machine we get much breakage in yarn.
8. PACKING: After Autocone the finished yarn go to the packing house. After go to the
packing house fibers packed according to requirement. And then yarns go to the dyeing house
and market. For the dyeing house to ready 600 gm. Hanks and for the market we ready 150 gm.
Hanks then make bundle in 1 bundle there are 24 hanks. And then bundle convert into bell. In
one bell there are 4 bundles and these bells go to the market or dye house. For market 15 kg.
Weight of each bell and for dye house approx. 60 kg. Weight of each bell.
The bell is come in the dye house, which name is Sportking Processor.
After coloring we bring yarn in Hydro machine and throw out the
water because in coloring some water keeps in yarn.
After Hydro yarns go into the drier for dry because in hydro
water take out but moisture stand in yarn. So to the end of the
moisture we take the help of drier machine. All the work done
manually.
After dry hanks converted into cone through the hank to cone
machine.
As Ludhiana is Hosiery industries and acrylic yarn is main product of Sportking Synthetics,
which has been basically for hosiery as well as garments industries.
Acrylic yarn is made up of man-made fibers and is used in knitting cloth sweaters, jerseys and
shawl etc. other area of consumption acrylic yarn is in the manufacturing of carpet, blankets etc.
growth of the acrylic yarn market has come from the replacement of wool. The several inherent
characteristics of this fiber like softness superior thermal insulation and light weight resilience
properties have made this fiber popular in the Indian textile/Hosiery market. And it has been
increasingly replaced the use of woolen yarn considerably. Major consumption of Acrylic yarn is
knitwear which consumes approximately 90% of the total production. Following are the product
range of the sportking synthetics……...
Supplier of fiber
To producing Acrylic, Fancy, Polyester Viscose, Acrylic viscose yarn the basic raw
material is:-
• Acrylic Fiber
• Polyester
• Viscose Fiber
Acrylic Fiber
Polyester Fiber
Reliance (Gujarat)
J.C.T.L (Phagwara)
Viscose Fiber
Nagada (MP)
NOTE: Major importer of raw material was Thailand, Japan, Korea and Italy.
Business Philosophy
Sportking Synthetic reply on the following business philosophy,i.e:
To Grow.
Quality Policy
We are committed to provide customer satisfaction by not only meeting but exceeding the agreed
customer requirements.
Quality Objectives
Sportking quality shall be embraced by all the members of the organization through the
achievements of following objectives:-
Purchase Department
Production Department
Accounts Department
Study of functioning of all departments:--
Production Department
Production department is being headed by V.P. (Operation) Mr. Ashok Sharma. Production
department comprises of three production units with capacity of 65000 spindles. Average
daily consumption of 14-20 tonne to produce average daily 70 metric tonne. Company is
using semi-automatic technology to produce yarn. Production units are operating with
approx. 2500 workers in 24 hours i.e. 3 shifts is a day.
Purchase Department
To ensure regular supplies raw material and other stores and spares.
Managing
Director
General
Manager
Purchase
Officer
Asst. Purchase Asst. Purchase
Officer Officer
Purchase officer and assistant purchase officer help the General Manager for documentation of
orders as well as purchase of domestic consumable stores, which are available in the domestic
market.
Marketing Department:
Marketing function is also performed by V.P. (Marketing) Mr. Rashim Jindal with the
help of other staff in the department. Managing director is also actively involved in this function
for marketing with dealers and setting on a sale price. As acrylic yarn is producer goods, so there
is negligible need for any kind of advertisement for sale. However, to promote the sale, mainly
sales promotional activities are being performed.
Sportking Synthetics stands on between selling and marketing concept. Mainly sale of
acrylic yarn is on credit basis but collection period is low, means Sportking gives approximately
15 to 20 days to its customers for paying off their debts.
Mr. D.S.Yadav, General Manager (PERLS. & ADMN.) , heads this department. Mr. Yadav,
having a rich experienced background, working in the concern since last 8 years.
General Manager
(PERLS. & ADMN.)
Deputy
Personnel Security H.R.D
Manager
Labour Time
Officer Officer
1. Grievance handling: The labour officer handles grievances that arise in the labour due to any
reason; the General Manager is solving any legislation grievance and department conflicts. The
basic technique of handling these kinds of conflicts is to compromise and co-operation with each
other.
2. Recruitment and Selection: General Manager through a medical fitness checkup especially
in hands movement and eyesight carries on this function.
3. Training and Development: A scientific process performs this function. Under this, firstly
whenever any worker selected after their inspection of medical fitness. An induction of all
departments in manufacturing unit is being completed within 10 days. After that a particular
course. Here worker want to do their job like a blow room. A carding machine etc. or where
there arise a need, a special induction is being provided by senior workers like jobbers and there
are lecture of 2 to 3 hours regarding their job as well as safety measures.
4. This General Manager also carries on recruitment of professional staff. An advertisement for
application is given in newspapers. After receipts of applications, a scrutiny of qualifications etc.
is made and a final list of candidates is prepared to whom invitations for interview is sent.
5. Salary administration: Salary of workers and staffs is based on their performance. However,
in case of staff seniority and education also pays a role.
6. Allowances: Allowances are paid on the basis of pay scale. The following is the grade of
allowance: Pay scale (Rs.) % of Allowance
Up to 4000 47
4000-8000 70
8000-12000 80
7. Fringe Benefit: The concern is maintained a three storey labour colony in the factory premise.
It comprises of 128 rooms along with facility of kitchen and bathrooms. No charge against rent,
electricity and other expense is being recovered from the workers availing the facility of colony.
Finance department:
In sportking, finance department is being headed by G.M. finance, Mr. P.K.Gupta. He is
managing all the financial matters of Sportking. Finance department is fully computerized and
company has their own software package for preparing and recording accounts. Creative analysis
concept (CAC) C/O P.P.Bedi has developed the packaged, 60, Ferozepur Road, Ludhiana.
Stores Department:
Stores officer, S. Satnam Singh, is the head of the stores department. The functions
regarding inventory management are performed by this department such as maintaining
minimum level of stocks, make requisitions for stock, ensuring safety of stocks and other
ancillary functions.
In Industrial marketing, the regional officers or sales centers usually make the sales. The
orders from the customers are received at the regional officer or sales centers. The usual practice
is to receive the order from the customer along with the letter of credit or a bank guarantee or
receipt of these documents the delivery order is used to the customer against which he is given
the delivery of acrylic yarn from the regional warehouse or the sales centers.
In nutshell we can say company purchase raw material from one firm and it again sell its good to
another firm as its final goods.
Fiber is raw material of yarn. Then yarn is supplied to Hosiery for making Sweaters, Shawls etc.
STRENGTHS:-
WEAKNESSES:-
1. As quality is good and prices are comparatively high, Sportking can always easily liquidate
stock pressure by slight reduction in prices.
2. Daffodil; Pure wool and acrylic yarn has become in the Indian textile/ Hosiery market. Acrylic
yarn has been replacing use of woolen yarn considerably.
3. Strict payment is strength at time as well as weakness. If a moderate policy as per present
conditions are adopted the dealers and customers shall be attracted to buy more and regularly.
4. As brand image is very good and the production base is too wide. Sportking can have some
good customers with whom direct business can be established, but this is title bit difficult. With
this Sportking will have better quantity and regularity of sales?
THREATS:-
1. Smaller players in the market are using Sportking prices as a shield to push their products at
lower prices.
4. Change in government policy and business cycle may affect the business.
Professionalism.
System approach.
Management by participation.
Group strategy.
Cordial environment.
Customer focus.
1. To know about the customers sensitivity towards price, quality and brands.
2. To know about the position of 2/32 Acrylic dyed yarn in Ludhiana market.
3. To know how to increase market share of 2/32 Acrylic dyed yarn in Ludhiana market.
Abid Hussain Committee to Review the Textile police in 1989 and Expert Committee to review
the Present Textile policy. Silk Cloth Manufacturers Association shares his views about the
important role and growth of the powerloom sector in the Indian textiles and clothing segment
with TEXTILE REVIEW.
This Article say that India's technical textile industry will be worth 12-15 billion dollars by 2012,
which will be 10% of the global value. As recent as January 16th 2008, the Government of India
is planning on measures to grow the economy in FY2008 and beyond by boosting the weaker
sectors such as manufacturing and agriculture. Apart from the National Mission to promote
technical textiles, positive schemes such as Technology Upgradation Fund and reduction in the
basic customs duty on imported nonwoven and technical textile machinery to 5% are worthy of
mentioning". "Indian Government unlike the Governments of developed and industrialized
nations promotes the growth of the textile sector as it is the bread winner for the middle and
lower middle income people who constitute the major chunk of the electorate. Both politics and
economy dictate the need for such support schemes and promotion. "They predict that the period
between 2010 and 2030 will be crucial for the technical textile sector in India and will provide
ample opportunities for both international and domestic players with a growth rate of 15% per
annum. India is shining and is certainly a technical textile playing field to be in for the next three
decades" they concluded.
This article is jointly contributed by Dr. Bharathi Dhurai and S. Kanjana. The article gives the
detail information about the plasma treatment. Authors' says that- "Plasma treatment enlarges the
application areas of polypropylene nonwovens. Surface modification in terms of physical and
chemical structures enables Polypropylene fibres to find its application in various areas such as
coating, medical, clothing, filtration, laminating, dyeing, printing etc".
The textile industry of Ludhiana finally seems to be waking up to the call of conservation of
environment focusing on exploration of Green Technology that is concerned with the issues of
climate change and sustainable development.
The issues related to the green technology and the industries were discussed at length during a
joint seminar that was conducted by DyStar India Private Limited and ATE Enterprises Private
Limited on Friday. The Textile Industry of Ludhiana has been the major contributor of effluents
discharged in the Buddha Nullah, which has led to serious health hazards, including massive
DNA toxicity.
The state government has drawn up a new policy to revive Maharashtra's sick textile industry.
Earlier this week, textiles minister Naseem Khan informed the state legislative council that the
government has drafted a new policy to govern Maharashtra's cotton and textile sector.
"The new policy would be tabled before the state cabinet for its approval within two weeks," said
Khan. "Once the cabinet approves the plan, we will make budgetary provisions to implement it."
As part of the plan, textile parks would be set up across the state. While the financial modalities
would be fine-tuned after the cabinet approves of the plan, the state has proposed to bear 45% of
the total cost.
Principal Secretary, Department of Energy, Shamim Banu is stated to have assured a delegation
of the Karnataka Association of Small Scale Industries that the Government will ensure an
uninterrupted supply of power to all small industries in the Bangalore region between 10 a.m.
and 6 p.m.
The industries will, however, have to face a two-hour power cut between 6 a.m. and 10 a.m. and
also between 6 p.m. and 10 p.m. when domestic power demand is of a high order.
Ms. Banu also assured that the power situation in the State would improve after repairs to
various units of the Bellary Thermal Power Station and the Raichur Thermal Power Station.
Most units of the two stations are down.
RESEARCH METHODOLOGY
Research methodology is the way to systematically solve the research problem. Research
methodology not only talks of the methods but also logic behind the methods used in the context
of a research study and it explains why a particular method has been used in the preference of the
other methods.
RESEARCH DESIGN
A research design specifies the methods and procedures for conducting a particular study. It is
an important tool to study buyer’s behavior, consumption pattern, brand loyalty, and focus
market changes.
SAMPLE DESIGN
Study of the geographical area comprising of Ludhiana (Punjab) were undertaken. I used
convenience sampling technique. It was tried to cover each and every Dealers and customers
in this region. The sample size consisting of 45 customers and 3 Dealers is considered in this
region’s study.
DATA PROCESSING
I have designed questionnaire for consumers and dealers. After getting the questionnaires filled
I have complied the data into MS-Excel sheets to get the clear picture of whole market state of
Sportking 2/32 acrylic dyed yarn in Ludhiana market.
DATA ANALYSIS AND INTERPRETATION
PERIOD RESPONDENTS
DAILY 0
WEEKLY 10
MONTHLY 17
BOTH(WEEKLY & MONTHLY) 3
ANY OTHER 15
45 (TOTAL)
Daily Weekly Monthly Both Any other
INTERPRETATION:
Most of the respondents consume on monthly basis (17), it means
mostly consumer says they consume on monthly. After that (15) respondents say any other
options it means buy as per market requirement and then (10) respondents say that they consume
on weekly basis and (3) respondents say both (weekly & monthly) basis.
QUANTITY RESPONDENTS
20-50 TONNE 23
50-100 TONNE 2
100-200 TONNE 0
ANYOTHER 20
TOTAL(45)
INTERPRETATION:
Mostly of respondents use between (20-50 Tonne) and then any other
option, it mean buy below 20-50 tone after that respondents use between (50-100) tonne and (0)
respondent buy between (100-200) tonne. At last we can say that mostly consumer buy between
20-50 tonne.
RESPONDENTS 15 6 3 1 20
INTERPRETATION:
In this chart we can see that respondents buy yarn to the any other
companies like (Jindal, Vardhman, Arihant, Oswal etc.). It is (45%) of the total respondents but
after that customer prefer Sportking which is (33%) of the whole respondents and then
Yogendra, Raghav, Venus respectively preffered.
Q.Which factors do you influence for consumed material from these companies?
RESPONDENTS 28 3 13 1
INTERPRETATION:
RESPONDENTS 13 17 15
INTERPRETATION:
Most of respondents buy dye yarn, which number is (17) an then the
number of both respondents is high which is (15) and at last prefer grey yarn. So we can say that
dye is most consumable by customers in Ludhiana market.
Q. Rate the factors you keep in mind while purchasing 2/32 Acrylic dyed yarn?
1 to 5 rating scale was used while doing field work wher 1 means highly ignored, 2 means
ignored, 3 means neutral, 4 means important, 5 means highly important and results came
in front are as follow:
PRICE:
SCALE 1 2 3 4 5
RESPONDENTS 0 3 5 18 19
INTERPRETATION:
Mostly respondents (19) say that price is the highly important for us and
(18) respondents say that price is important for us but (5) respondendts say it is neutral for us that
is not affect on us and (3) respondents are ignored the price. At last we can say that price is the
main character of business.
QUALITY:
SCALE 1 2 3 4 5
RESPONDENTS 0 0 0 20 25
PERCENTAGE 0 0 0 44 46
INTERPRETATION:
For the quality (25) respondents say quality is highly important for us and
(20) respondents say that it is important for us but no anyone say that is neutral, ignored or
highly ignored by us. So we can say quality is also main factor that is influence business.
BRAND:
SCALE 1 2 3 4 5
RESPONDENTS 0 6 15 20 4
INTERPRETATION:
For the brand (0) respondent highly ignored the brand but (6) respondents
ignored the brand and (15) respondents neutral think about the brand but (20) and (4)
respondents say that it is important and highly important respectively. So we can say brand can
aquite influence purchasing.
AVAILABILITY:
SCALE 1 2 3 4 5
RESPONDENTS 3 12 15 10 5
INTERPRETATION:
For the availability (3) and (12) respondents are highly ignored and
ignored respectively but (15) respondents don’t think that it is influence purchase and (10)
respondents say that it is important for us but (5) say it is highly important for us. So we saw that
it is quite influence to the customer.
SALES SERVICE:
SCALE 1 2 3 4 5
RESPONDENTS 3 8 10 20 4
INTERPRETATION:
For the sales service (20) respondents say that it is important and (4) say it
is highly important (10), (8), and (3) respondents say that it is neutral, ignored and highly
ignored respectively. At last we can see to the help of graph and table sales service is should
influence the purchasing.
RESPONDENTS 18 16 10 1
INTERPRETATION:
In this graph we can see (40%) respondents say that they purchase on
regular basis and (36%) say that they purchase on seasonal basis but (22%) say that we purchase
on off- seasonal and (2%) say that we purchase on any other basis that is as per requirement. So
we can say that mostly customers purchase on regular and then seasonal but some purchase off-
seasonal also.
Q. What is the last 2-3 years approximatelyconsumption of the 2/32 Acrylic Dyed yarn in
the market?
RESPONDENTS 8 7 10 20
INTERPRETATION:
Mostly of the customers (20) say that it is decline but it is the data of last 1
year. The reason of decline is to increase in the price of acrylic yarn but (10) customers say it is
static not change but we can see that (8) and (7) customers say it is growth fastly and slowly
respectively but at last we can say mostly customers agree that it is decline.
Q. Rate your satisfaction satisfaction level regarding 2/32 Acrylic Dyed Yarn from the
following? 1 to 5 rating scale was used while doing field work wher 1 means highly
dissatisfied, 2 means dissatisfied, 3 means neutral, 4 means satisfied, 5 means highly
satisfied and results came in front are as follow:
PRICE:
SCALE 1 2 3 4 5
RESPONDENTS 5 18 12 10 0
INTERPRETATION:
For the price we can say that mostly respondents (18) say that we are
dissatisfied with price and (12) respondents say that we are thinking neutral about satisfaction
but (10) respondents satisfied with price and (0) respondent highly satisfied with price. At last
we can say that mostly customers not satisfied with price.
QUALITY:
SCALE 1 2 3 4 5
RESPONDENTS 0 8 4 23 10
INTERPRETATION:
For the quality we can see that mostly respondents (23) say that we are
satisfied with quality and (10) are highly satisfied but (8) respondents are dissatisfied with
quality, (0) respondent higly dissatisfied with and (4) respondents are neutral with satisfaction.
So we can say mostly customers satisfied with quality.
DELIVERY TIME:
SCALE 1 2 3 4 5
RESPONDENTS 0 8 13 22 2
INTERPRETATION:
Mostly respondents (22) satisfied with delivery time and (2) are highly
satisfied but (8) and (0) respondents dissatisfied and highly dissatisfied with delivery time
respectively and (13) respondents think neutral with delivery time. At last we can say that mostly
cusomers satisfied with delivery time.
DISCOUNTS:
SCALE 1 2 3 4 5
RESPONDENTS 18 12 10 5 0
INTERPRETATION:
SALES SERVICE:
SCALE 1 2 3 4 5
RESPONDENTS 0 5 17 15 8
INTERPRETATION:
For the sales services we can see that mostly (17) respondents think
neutral. (15) respondents are satisfied with sales services and (8) respondents are highly satisfied
with sales services but (5) respondents are dissatisfied with sales services and (0) respondent
hoghly dissatisfied. So we can see that mostly customers satisfied and neutral also with sales
services, it means it is good.
FINDINGS:
Quite a few factors came in front that can be called as good research findings and
Sportking need to work upon these for growth.
1. Through the survey we found that most of respondents see the quality of the product and some
customers see the reasonable price.
2. Mostly of the customers buy yarn from other company, that’s main factor is they provide good
quality.
4. Mostly of the customers buy dyed yarn, so company should produce more dyed yarn in good
quality.
5. Through survey we found that mostly customers say that price of 2/32 acrylic dyed yarn is
very high in last 1 year, from which the demand of this yarn is decrease.
6. Majority of the customers & dealers are very older in terms of their relationship with
Sportking. So sportking should develop new customers for security and for growth also because
lot of many players entering day to day.
7. According to survey report, it is clear that customer look for Quality at top with brand name
and price factor does not as important as compare to these two factors. If someone is providing
something which as a good quality and has well known or established name customers will
definitely appreciate that things.
8. Through survey, we found that the problem comes with 2/32 Acrylic dyed yarn is color
variation.
RECOMMENDATIONS:
1. According to survey, it is clear that the quality of Sportking yarn is not so good. So
company should give full effort to the improvement of quality.
2. Mostly customers say that no any discounts available for them. So company should provide
discounts to grow their customers and market share.
3. Company should do some initiative and innovative work because there are many competitors
are in the market and all are doing same.
4. Dealers want that there at least one meeting in a year with us. All the dealers can sit together
and can discuss together. So company should arrange the meeting with dealers. From which to
get right knowledge about customers and market.
5. Godown should be available near to the target market. It will leads to help in sudden orders
and will also help in timely delivery.
6. Target your effort- Promotions can spur purchases by established customers, reel in new
customers, draw customers from competitors, get current customers to buy differently, and
stimulate business during slow periods. But rarely can one promotion accomplish all of those
objectives at once. As a result, you must decide which of the following is most important so that
you can target your effort and you can increase your customers and market share.
7. Know what you want to achieve - Just be clear about what you want to achieve. Set the
number of sales you want to ring up, Rupees you want to bring in, customer names you want to
collect, buying patterns you want to change, or any other objective you want your strategy to
achieve. Then determine what your desired change will mean financially to your business.
LIMITATIONS
1. The study related to dealers and mostly customers of Ludhiana market. Thus,
although there is a possibility of applicability of the conclusion about consumer’s
perception for other areas, no such general possibility beyond these regions can claimed
definitely.
2. Due to time and cost constraints only form 45 customers I can get.
3. The accuracy of the result is also limited by the reliability of tools of
investigation, data analysis and the knowledge of the researcher.
4. The based nature of the respondents might have crept in while conducting the
survey.
5. The research is conducted in present prevailing conditions and there can be
changes in future.
6. Some distributors don’t have time to respond due to busy schedule.
CONCLUSION:-
At last I conclude that the position of 2/32 Acrylic of Sportking Synthetics is quite good in
Ludhiana market. Sportking synthetics want to expand its product in Ludhiana but due to price
it is not successful. Most of customers are old and company want make new customers. Most of
customers satisfied with quality but not satisfied with price therefore last 1 year the demand of
this yarn is declined. But we can see overall performance of Sportking regarding 2/32 Acrylic is
average. Its main competitors are Jindal , Yogendra, and Raghav. But its main threats is Jindal
because it provides better quality than Sportking and at last Brand of Sportking is good and
popular in the market. Its export business is also good than other competitors.
BIBLIOGRAPHY
Referred Books:
• Kotahri C.R.- “Research Methodology” New Delhi Tata Mcgraw Hill In (95-
102)
• Philip Kotler –“Marketing management “analysis, planning implementation and
control.
• Schiffman Leon G.& Kanuk Leslie Lazar, "Consumer Behavior", Prentice Hall
of India “6th edition
• Singh Harpreet–“Research Methodology”-Kalyani Publishers.(page no. 1-8, 68-
102)
• Bruke T and Xureb S (1998) Strategic orientation of the firm and new product
performance. J Mktg Res43: 162-70
Referred Websites:
• http://www.sportking.co.in
• http://www.financialexpress.com/news/play-on-reliance-to-sell-yarns-for-10/98665/0
• http://www.thehindubusinessline.com/2007/12/26/stories/2007122650370500
.htm
• http://www.televisionpoint.com/news2007/newsfullstory.php?id=1198504250
• www.hindustantimes.com
• www.thehindu.com
• www.marketingteacher .com
http://timesofindia.indiatimes.com/city/ludhiana/Textile-industry-to-adopt-energy-
efficient-machinery/articleshow/6121345.cms
Questionnaire
FOR
Consumer
Name:
Age:
Gender:
Profession:
Mobile no.:
Exporter Manufacturer
Dealer
Daily Weekly
………………………………………………………………………………………
…..
Kids
1-5 years 5-
15 years
15-25 years
above 25 years
/ Sportking Yogendra
Venus Raghav
Q 12. Rate the factors you keep in mind while purchasing 2/32
Acrylic Dyed Yarn?
Price
Quality
Brand Name
Availability
Sales services
Reliable Quality
Sale Services
Availability
Brand Name
Yes
No
None of these
Supply
Shades accuracy
Sales services
Static
Decline
Quality
Delivery time
Discounts
Sales services
Q 22. Have you faced any problem till with 2/32 Acrylic Dyed
Yarn? Particularly sportking if not other.