QUALITY:

Maintenance of quality of bricks is considered to be one

o f t h e d e t e r m i n a n t s f o r t h e successful marketing of the product. To have better market the quality
of the product mustbe ensured otherwise it may not be able to compete in the local market.The users/
consumers for brick generally look forward to the following properties in bricks:-Proper size and thickness-
Bright colour:-Smoothness of surface:-Strength: To maintain the above qualities, the project
is required to be equipped with automaticmachinery to be handled with efficient personnel.
Since the project will be equipped with automatic machinery, it is expected that it will be able to
produce quality bricks as per therequirement /standard of the users/consumers.
OUT PUT PRICING:
Next to product quality, determination of product pricing plays an important role in achievingthe market
share for the project. The prices of the product must be competitive to create amarket share in the
domestic market. To be competitive, the selling prices of bricks shouldbe determined in such a way
that it remains at per within the prevailing price structure. Otherwise it may be difficult for the
project to sell their output in the domestic market if thep r i c e s a r e n o t m a i n t a i n e d a t a
c o m p e t i t i v e l e v e l . T h e s p o n s o r s o f t h e p r o j e c t a r e a l s o required to adjust selling prices
are not maintained at a competitive level. The sponsors of the project are also required to adjust
selling prices form time to time with the changing prices of other existing units. Bricks to be
produced from automatic machine being lower inrespect of prices the project may able to enjoy a
price advantage and to occupy a major share for his product
56

AVAILABILITY AND PROCUREMENT OF RAW MATERIALS

The basic raw material for use in the plant the sponsors of the project have managed
toprocure clay from local sources. Gas is an imported item and will be available form Titas
GasTransmission and Distribution Company Ltd. The project will not suffer or the production willnot be
interrupted /stopped due to shortage of raw materials. The sponsors of the project willbe able to maintain
the continuous flow of adequate quantum of raw materials for the project,so that the production is kept at
regular and continuous level.
PROPOSED MARKETING / DISTRIBUTION ARRANGEMENTS:
The products of the project would be supplied to the market through the
wholesalers /Distributors at manufacturer
’
s cost according to their order / direct sales from factory andfrom their own sales center, Dhaka.
Retailers would get supply from the wholesale market /manufacturers sales Center / Factory. A
Schematic diagram of the distribution channel has been shown as follows:
Table
–
VChannels of DistributionPRICE COMPETITIVENESS:
Much attention has been given of the pricing of the products. For such products,
productquality and the price has equal role in penetrating in to the market. Depending on the cost
of r a w m a t e r i a l s a n d o t h e r i n p u t s r e q u i r e d f o r p r o d u c t i o n , s e l l i n g p r i c e f o r t h e p r o
ducts
57
ProducersDistributors / Agents / WholesalersRetailers / Sales CentreConsumers
proposed by the unit has been suggested. Special attention has been given to keep the price
at a lower side in comparison to the existing market price.The proposed price languish the existing Ex-
Factory price may be stated in the following
Table
–
V1. Table
–
V1. PRICING OF THE PRODUCTSP a r t i c u l a r s E x -
F a c t o r y P r i c e Proposed Ex-FactoryPrice
a) Solid Bricks (9.75
”
×4.75
”
×2.75
”
various Types)
8.00/PcSALES PROMOTIONAL ASPECTS :
Sales Promotion in our country are being done through advertising on the nature
o f products. For these products advertising has been proposed. Since the sponsors are havingpersonal
contacts in the wholesale market they with depend on personal selling approach asmeans of products
promotion. To create mass awareness the proposed project is having aloan to advertise their product
rough Radio, Television, Paper, Stickers, Calendars etc. after going in to commercial production.
CONCLUSION:
A detailed analysis and evaluation, of the existing and projected worldwide
market demand,p r o d u c e r s a n d c o n s u m e r s , m u l t i p l i c i t y o f u s a g e
’
s e c o n o m i c c o m p e t i t i v e n e s s a n d assessments of other relevant factors, consid
e r a t i o n s a n d c r i t e r i a w i l l r e v e a l t h a t t h e project
’
s success potentials is indeed present and that its future is optimistic.