Beruflich Dokumente
Kultur Dokumente
By
UNIVERSITY OF PHOENIX
August 2008
3337535
Copyright 2008 by
Novak, John Charles
3337535
2008
© August, 2008 by John C. Novak
Despite a thorough and deliberate supplier selection process, suppliers are not performing
was to analyze the relationship between the independent variables of (a) information
exchange, (b) understanding of goals, (c) supplier participation, (d) supplier leadership
attitude, (e) coordinator presence, and (f) supplier dependence on buying firm and the
presence at the supplier location to achieve acceptable results. Perhaps the most
significant finding is that buying firms cannot focus on only one factor to drive
improvements. The factors were generally shown to have medium to low positive
correlation with the results achieved from the supplier development projects. Collectively
results. Thus, supply chain professionals who have a process that focuses on these factors
ACKNOWLEDGMENTS
When I first started the doctoral program, I had no idea how much it would
challenge me to grow as well as the level of dedication and support it would take to
finish. The support received was instrumental for me to successfully complete the
doctoral program. I would like to acknowledge and thank the leadership of the firm from
which the research was conducted for their contribution to the advancement of supply
chain leadership. I would like to thank a few individuals that supported me.
First, I would like to thank my wife, Kim for supporting me through this process
and more. There were times that I needed your support and I always knew I could count
on you. I truly could not have done this without the love and understanding you have
always provided. Without the support of my family it would not have been possible to
Second, I would like to thank the many participants that provided information for
the research. Taking the time to fill out a survey is a gift that the researcher cherishes.
Research could not be conducted without participants. I personally want to thank you for
indebted for you contribution. I would also like to thank Dr. April Collett for providing
mentorship throughout the process. In addition, the professional advice from leaders in
the supply chain research such as Dr. Robert Handfield and Dr. Robert Kemp was
Finally, thanks to others such as Dr. Margaret Latonio and Dr. Frederick
Lawrence, for the continuous support and guidance provided. I truly am humbled by the
support from all of you and only hope I can help others. Thanks!
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TABLE OF CONTENTS
LIST OF TABLES................................................................................................ x
Research Questions............................................................................................. 10
Hypotheses.......................................................................................................... 12
Theoretical Framework....................................................................................... 19
Definition of Terms............................................................................................. 24
Assumptions........................................................................................................ 27
Limitations .......................................................................................................... 29
Delimitations....................................................................................................... 30
Summary ............................................................................................................. 30
Literature Review................................................................................................ 33
Research Variables.............................................................................................. 52
Coordinator’s Presence................................................................................ 58
Conclusion .......................................................................................................... 61
Summary ............................................................................................................. 62
Research Design.................................................................................................. 66
Geographic Location........................................................................................... 75
Pilot Study and the Validity and Reliability of Survey Instrument .................... 88
Summary ............................................................................................................. 90
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CHAPTER 4: RESULTS.................................................................................... 92
Exchange.................................................................................................... 156
OLDER (SURVEY)…………………………………………………………...192
LIST OF TABLES
Table 5 Modified Table to Show the Triola, p Value, and Interpretation .........................80
Attitude.........................................................................................................................86
Table 9 Independent Variables with Data Level, Scale, and Number of Questions........106
Focused on Cost.........................................................................................................131
LIST OF FIGURES
variables. ......................................................................................................................68
Figure 4. Number of surveys versus suppliers annual sales in the research data..............95
variables. ....................................................................................................................109
Figure 13. Level of supplier understanding of goals versus quality improvement. ........111
Figure 15. Level of supplier leadership’s attitude versus quality improvement. ............112
improvement. .............................................................................................................113
improvement. .............................................................................................................113
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improvement. .............................................................................................................121
improvement. .............................................................................................................122
Figure 21. Level of supplier leadership’s attitude versus delivery improvement. ..........123
improvement. .............................................................................................................123
improvement. .............................................................................................................124
improvement. .............................................................................................................132
improvement. .............................................................................................................132
improvement. .............................................................................................................133
Figure 29. Level of supplier dependence on buying firm versus cost percentage
improvement. .............................................................................................................134
Figure 30. Level of supplier information exchange versus technology success. ............142
Figure 33. Level of supplier’s leadership’s attitude versus technology success. ............144
technology success.....................................................................................................144
CHAPTER 1: INTRODUCTION
Since the 1980s, many firms have experienced a transformation in the role of the
purchasing function from a business that executes transactions to one that leads supplier
selection and manages the supplier network (Krause, 1995). The advancement and
Dobler, & Starling, 2003; Ogden, Peterson, Carter, & Monczka, 2005). “The relationship
between the corporation and its suppliers is very important and can be regarded as an
intangible and agile asset of the corporation” (Lee & Yang, 2000, p. 787). This research
organizational factors that may influence the success of supplier development programs.
Numerous qualitative and quantitative research studies have supported the role of supply
Lack of trust between a supplier and customer can often result in ineffective
performance (Chu & Fang, 2006). Kwon and Suh (2004) noted a lack of trust may result
activities. Kwon and Suh posited that value-added activities such as supplier development
For the purpose of the current research, “supplier development was defined as the
transfer of resources for the purpose of improving the suppliers’ performance and
capabilities” (Easton, 2000, p. 2). Based on this definition, supplier development includes
any activity or resource the buying firm deploys to improve the performance of suppliers,
(improvement workshops) and then advancing to more extensive activities such as joint
knowledge transfer (Burt et al., 2003). The current research involved an examination of
the relationship between factors related to supplier development and the results of the
activity from the buying firm’s perspective. “With suppliers making a significant
2006, p. 566).
contribute to successful supplier development efforts and the need to analyze factors in
relation to supplier development results. Specifically the chapter includes the background
of the problem, statement of the problem, purpose of the study, significance of the
and delimitations. Chapter 1 concludes with a discussion of the pertinent aspects of the
research study.
With the turbulent times that extensive global competition brings, as well as the
escalation of commodity costs such as steel, resin, crude oil, and precious metals, many
firms have transformed their traditional purchasing organizations with a focus on price to
advantage (Burt et al., 2003; Krause, 1995; Monczka, Trent, & Handfield, 2002). In
suppliers as part of the Toyota family (Sako, 2004), which indicated a long history of
seminars, and training courses to core supplier employees (Sako, 2004). Deming posited
that buying and supplier organizations should work together to reduce the level of defects
seen by the purchaser through cooperative methods. At Toyota, Nissan, and Honda,
supplier development has been taken for granted for several decades, with only recent
emphasis by manufacturers in the United States (Burt et al., 2003; Sako). Following
Toyota, Nissan, and Honda’s lead, many organizations have seen a transformation of the
role of purchasing from simply issuing purchase orders to managing and developing
The transformation requires a paradigm shift in thinking from one that is purely
transactional to a relationship where the buying firms’ leadership and selling firms’
leadership have a sincere desire to enhance each other’s interest (Burt et al., 2003).
Movement to transformational approach has led to fewer suppliers in the supply chain
characterized by longer term relationships (Burt et al., 2003; Krause, 1995; Monczka et
al., 2002). “The evolution of the purchasing function’s importance within the
organization and the evolution of the buyer-supplier relationship have occurred, in part,
4
because buying firms increasingly recognize the potential contribution of their suppliers’
performance to their own competitive position” (Krause, p. 1). Activities range from
nominal support to full-time staffs leading the supplier development activities (Krause).
(1990) noted supplier development programs were more prevalent than expected at the
time and also identified the element of formal supplier evaluation as the key to success.
improved supplier performance and the willingness to devote resources to the effort.
Handfield, Krause, Scannell, and Monczka (2000) noted firms can avoid the pitfalls of
poor supplier development results by conducting meetings with the buyers and supplier
teams, defining key projects, and monitoring project results. In an empirical study on one
revealed that significant factors such as the suppliers’ positive attitude, suppliers’
appointment of a coordinator for the supplier development effort, and a high level of
approaches.
5
Monczka et al. (2002) described how the supply chain encompasses all actions
connected with the stream and transformation of products or services from the raw
material stage (extract from Mother Earth) through to the end-buyer. The chain may be
referred to as dirt to customer, referring to the extracting phase of taking product from the
earth and then processing it until it is in its intended form for the final customer.
Despite a thorough and deliberate supplier selection process, many suppliers are
not performing adequately in the areas of quality, delivery, cost reductions, and
technology advancements (Burt et al., 2003; Easton, 2000; Krause, 1995). Doolen,
Traxler, and McBride (2006) noted, “Although having good supplier performance is
important, surveys show that U.S. manufacturing companies continue to struggle with
supplier management” (p. 26). Poor supplier performance could result in unnecessary
design changes, increased cost, time delays in delivery, and poor quality (Lo & Yeung,
2006). Effective supply chain leadership is important to the organization and society
because it may lead to lower total cost, improved quality and delivery performance, and
When faced with a poorly performing supplier, firms may choose to resource the
level (Burt et al., 2003). The premise of the current research was that the buying firm has
chosen to assist the supplier to improve the capabilities to perform at an acceptable level,
contribute to successful supplier development efforts may impede the firms’ ability to use
supplier development may provide supply chain professionals the knowledge to improve
results.
occur with suppliers in areas such as quality, delivery, cost, lead time/cycle time, and
technology resulting in improved value propositions for the buying firm (Burt et al.,
2003). This multiple linear regression research study expands the body of knowledge in
supply chain management by testing factors that may be associated with successful
supplier development results. The data collected in the study may provide supply chain
professionals insight into the independent variables and the relationship they may have
with supplier development results. “Purchasing can and should take a lead role in supplier
development to ensure that the links between supply chain members are productive and
The purpose of the current quantitative research study was to analyze the
understanding of goals, (c) supplier participation, (d) supplier leadership attitude, (e)
coordinator presence, and (f) supplier dependence on buying firm and the dependent
project with a supplier to advance performance in the areas of quality, delivery, cost, and
7
technology (Burt et al., 2003). The research involved supplier development engineers and
supply chain professionals who have completed supplier development projects from one
large automotive component firm. The leadership of the organization participating in the
research provided permission (see Appendix A). Participants in the research led supplier
development activities with the large automotive component firm. Supplier development
engineers who lacked experience as defined by their supervisor and were acting in an
apprentice role were not included in the research. The supplier development engineers
answered the survey with a specific supplier development project in mind. Engineers
could have answered more than one survey based on leading multiple projects with
activities with the supplier firms that have participated in the supplier development
results. The multiple linear regression study involved an examination of the variables to
determine if there was a relationship with supplier development results. The significance
2005).
capable suppliers. Yet, many view their supplier’s performance as lacking in the
technology adoption, and financial health. (Krause & Ellram, 1997, para. 2)
8
results may provide the buying firms with the ability to identify best practices that if
for supplier development programs is often a difficult decision faced by managers” (para.
supplier development programs, purchasing leadership can develop and deploy processes
ability to provide services and products that are superior in quality, delivery, cost, and
technology. The result of the study expands the body of knowledge on supply chain
management and augments past research by analyzing variables from the perspective of a
buying firm.
and ratio type scales was used to conduct the research. A multiple linear regression
analysis study was selected as the preferred method. The quantitative approach was
selected after examining qualitative and quantitative research that identified variables that
may be associated with successful supplier development results (Dunn & Young, 2004;
9
Krause & Ellram, 1997; Krause & Scannell, 2002; Sanchez-Rodriguez et al., 2005; Sako,
2004). A correlation study was appropriate, as the intent for the research was to test the
relationship between two variables or sets of scores and develops this understanding by
exploring the form, direction, and magnitude of the association” (p. 366). Ratio and
phrase completion scales were used in the research for the variables. Multiple linear
regression analysis was utilized to determine the form, direction, and magnitude of
The survey collected information from supplier development engineers who had
executed supplier development projects between January 2005 and February 2008. The
research was divided into four groups based on the focused results (dependent variable)
of the supplier development activity: (a) quality, (b) delivery, (c) cost, and (d)
analysis independently and then collectively with the dependent variable in each of the
four groups: (a) quality, (b) delivery, (c) cost, and (d) technology. In essence, four
research activities were pursued. The research results indicate differences between the
four focused activities that are discussed in chapter 4. The entire population of supplier
engineers executed between January 2005 and February 2008 with a focus on quality,
and supply chain professional. The survey was used to collect data on the independent
10
and dependent variables. The descriptive data were populated by the supplier
development engineers utilizing data collected from past completed projects. Descriptive
data included (a) focus of supplier development project, (b) category of buy from the
supplier, (c) annual supplier sales, (d) region of supplier manufacturing location, and (e)
Correlation and multiple linear regression analysis were applied to the data to
determine whether or not correlations existed with the individual factors and then
exchange, (b) understanding of goals, (c) supplier participation, (d) supplier leadership
attitude, (e) buyer firm’s coordinator presence, and (f) supplier dependence on buying
firm, with the dependent variables including the results achieved through the supplier
development activity in the areas of quality, delivery, cost and technology development.
The supplier development engineers were instructed that if the values for the annual sales
and percentage dependent on the buying firm were not known, the information could be
left blank on the survey instrument. Data mining techniques were utilized to identify
these values to complete the survey. Each independent variable was studied individually
and then collectively with each dependent variable. Correlation and multiple linear
regression analysis method was used to analyze the relationship between independent
variables (a-f) with the dependent variable data. If a relationship did exist, the form,
direction, and magnitude of the association with the independent variables were analyzed.
Research Questions
One primary question drove the research: Does a relationship exist between the
supplier participation, (d) supplier leadership attitude, (e) coordinator presence, and (f)
exchange have with the outcome achieved from a supplier development activity?
of the goals have with the outcome achieved from a supplier development activity?
Research Question 5: What relationship does the buying firm’s level of presence
of a coordinator have with the outcome achieved from a supplier development activity?
based on percentage of the suppliers’ sales revenue to the buying firm have with the
(b) understanding of goals, (c) participation, (d) leadership attitude, (e) buying firm’s
coordinator presence, and (f) supplier dependence on buying firm collectively have with
The data were analyzed utilizing correlation and multiple regression analysis to
The research questions were applied in four groups based on the focus of the supplier
development activity or project dependent variables related to (a) quality, (b) delivery, (c)
cost, and (d) technology. The research provides insight into the following question: Is
participation, (d) supplier leadership attitude, (e) coordinator presence, and (f) supplier
dependence on buying firm with the dependent variables (supplier development outcome
Hypotheses
performance (Burt et al., 2003; Dunn & Young, 2004; Easton, 2000; Hahn, Watts, &
Kim, 1990; Krause & Ellram, 1997; Sanchez-Rodriguez et al., 2005). Research indicated
that firms with a supplier development focus may expect to see improvements in
suppliers’ performance in quality, delivery, cost, and technology (Burt et al., 2003).
Based on a review of previous research, the following hypotheses and null hypotheses are
offered.
exchange and the supplier development outcome in the areas of quality, delivery, cost,
and technology.
H1a: Higher levels of supplying firm information exchange will result in higher
levels of supplier development outcome related to quality, delivery, cost, and technology.
13
goals and the supplier development outcome in the areas of quality, delivery, cost, and
technology.
H2a: Higher levels of the suppliers’ understanding of the goals will result in
higher levels of supplier development outcome in the areas of quality, delivery, cost, and
technology.
H30: There is no relationship with the suppliers’ level of participation and the
supplier development outcome in the areas of quality, delivery, cost, and technology.
supplier development outcome in the areas of quality, delivery, cost, and technology.
H40: There is no relationship with the level of suppliers’ leadership attitude and
the supplier development outcome in the areas of quality, delivery, cost, and technology.
H4a: Higher levels of the suppliers’ leadership attitude will result in higher levels
coordinator from the buying firm and the supplier development outcome in the areas of
buying firm will result in higher levels of supplier development outcome in the areas of
buying firm (based on sales percentage of revenue sold to buying firm) and the supplier
H6a: Higher levels of dependence on the buying firm (based on sales percentage
of revenue sold to buying firm) to the buying firm will result in higher level of supplier
exchange, (b) understanding of goals, (c) supplier participation, (d) leadership attitude,
(e) buying firm’s coordinator presence, and (f) suppliers’ dependence on buying firm and
the supplier development outcome in the areas of quality, delivery, cost, and technology.
goals, (c) supplier participation, (d) leadership attitude, (e) buying firm’s coordinator
presence, and (f) suppliers’ dependence on buying firm will result in a higher supplier
The supply management function has changed dramatically between 1975 and
1995 (Burt et al., 2003; Krause, 1995, Monczka et al., 2002). “During the 1980s and
1990s, intense global competition has emphasized the need for the purchasing function to
simultaneously keep cost low, maintain high quality levels, and ensure the on-time
delivery of purchased material, services and assemblies” (Krause, p. 19). Firms are
forging closer relationships with important suppliers and including them in many aspects
of the business process (Burt et al., 2003; Krause; Monczka et al.; Nelson, Moody, &
Stegner, 2005). Krause posited buyer–supplier relationships in the United States are
H1a: Higher levels of supplying firm information exchange will result in higher levels of
information in a way that enables the recipient to take action” (p. 134). One of the most
efforts with suppliers have the potential to affect the level of commitment for supplier
results of Krause, Ragatz, and Hughley (1999) emphasized the need to effectively
(1999) emphasized the need to have open communications between the customer and the
supplier on information related to quality, cost, and technology. John Deere created a
trusting relationship with its supplier base, where information related to cost structures,
including profitability, was shared freely. John Deere understood the need for suppliers
to be profitable and the suppliers trusted the relationship. John Deere’s supplier
reducing process steps, resulting in lower cost and higher profitability for both the
Burt et al. (2003) defined a trusting relationship between the supplier and buyer as
“being confident that the other party will do what it says it will do” (p. 87). As a buyer-
level of trust required typically increases (Burt, Dobler, & Starling, 1996). Monczka et al.
(2002) define collaboration as “the process by which two or more parties adopt a high
level of purposeful cooperation to maintain a trading relationship over time” (p. 135).
information is shared, assets are invested in joint projects, and significant joint
H2a: Higher levels of the suppliers’ understanding of the goals will result in higher levels
of supplier development outcome in the areas of quality, delivery, cost, and technology
Watts and Hahn’s (1993) empirical analysis reported a need for three key
elements for the successful execution of a supplier development program: (a) establishing
clear goals and objectives, (b) supplier evaluations, (c) developing future supplier
capabilities. A survey of 527 conducted by Krause and Ellram (1997) indicated that
efforts. Through case study analysis, Maltz (1998) showed that performance of an
direct involvement of personnel at the suppliers’ or customers’ location, and many other
projects (Claunch, 1993, Easton, 2000; Golden, 1999; Handfield et al., 2000, Krause,
1995; Krause & Ellram, 1997; Krause & Scannell, 2002; Watts & Hahn, 1993). Deming
necessary to achieve the lowest total cost. Monczka et al. (2002) described collaborative
and suppliers; (b) a win–win attitude to the benefit of the relationship; (c) joint effort to
17
improve, settle conflict, and meet challenges; (d) exchange information; and (e)
commitment to the success of each other in the relationship. Research emphasized the
customers’ expectations (Ford, 2003; Forker & Mendez, 2001; Forker, Ruch, &
Hershauer, 1999; Krause, Scannell, & Calantone, 2000; Narasimhan et al., 2001). Dunn
and Young’s (2004) case study revealed that ineffective measurement criteria may be a
H3a: Higher levels of suppliers’ participation will result in higher levels of supplier
The results of Easton’s (2000) research revealed that the more time the buying
firm spent at the supplier’s location, the greater the results of the supplier development
activity. Nelson (2004) suggested two key elements: (a) lean supplier development
improve suppliers’ performance and (b) the activity requires a long-term commitment of
the leadership of the organization. Krause and Scannell (2002) noted that product-based
firms tend to be more active in supplier development activities such as site visits,
H4a: Higher levels of the suppliers’ leadership attitude will result in higher levels of
The state of commitment of the suppliers’ top leadership at the initiation of the
supplier development activity may have an impact on the level of results achieved.
Research into the factor may provide insight into which pre-requirements may be
necessary to initiate a supplier development process. Hartley and Choi (1996) noted
18
achieve greater results than suppliers coerced into the activity. Easton (2000) conducted
empirical research in which 86 suppliers were analyzed and noted that the more positive
the suppliers’ leadership attitude toward supplier development activities, the more
firm will result in higher levels of supplier development outcome in the areas of quality,
development results, leaders of buying firms should ensure the supplier development
Handfield et al. noted that supplier top leadership support is a major factor in the success
of supplier development efforts. Easton (2000) noted that to maximize results of supplier
development activities, leaders of purchasing organizations may need to select firms that
support supplier development efforts. Firms willing to appoint a champion to the supplier
H6a: Higher levels of dependence on the buying firm (based on sales percentage of
revenue sold to buying firm) to the buying firm will result in higher level of supplier
is important for buying firms to choose suppliers based on factors such as high-
dependence customers. Because there are limited resources available to any supplier
19
development effort, selecting suppliers that provide the most return on investment may be
H7a: Higher collective levels of (a) information exchange, (b) understanding of goals, (c)
supplier participation, (d) leadership attitude, (e) buying firm’s coordinator presence,
and (f) suppliers’ dependence on buying firm will result in a higher supplier development
supplier development capabilities. Easton reported a positive relationship with the level
dependence on the buying firm with supplier development capabilities. The research,
however, did not separate the findings into the dependent categories of quality, delivery,
cost, and technology. The research project analyzed the data in the four areas to
Theoretical Framework
on core competencies, suppliers are expected to deliver innovative products that meet
customers’ expectations (Burt et al., 2003; Krause, 1995). “When a supplier is incapable
of meeting these needs, a buyer has three alternatives: (1) bring the outsourced item in-
house and produce it internally, (2) resource with a more capable supplier, or (3) help
improve the existing supplier’s capabilities” (Handfield et al., 2000, p. 37). The scope of
the research was the supplier development process and improving an existing supplier’s
development results. The theoretical framework for the study was supply-chain
theories.
Supply chain leadership includes activities that link suppliers and customers
downstream and upstream, where supplier’s link to customers that become suppliers for
other customers until the final product is produced for the final end user (Burt et al.,
(Burt et al., 2003). The research included the use of the following definition offered by
Advantages that are achievable through proper supply chain management include quality
improved product or service delivery, and improved technology (Monczka et al., 2002).
The term supply chain management became an accepted catchphrase with consultants in
the 1980s and throughout the 1990s and was analyzed by the scholarly community (Burt
et al., 2003).
21
to 60% of the cost of sales in the United States (Burt et al., 2003; Nelson, Moody, &
Stegner, 2001). Due to the high impact of purchased material, the importance of the
purchasing and material function was propelled within the leadership of organizations
(Nelson et al., 2001). Nelson et al. reported the shift within organizations would continue
expectations, and language for product development, timing, and information systems
will be present throughout the supply chain (Nelson et al., 2001). Nelson et al. (2001)
noted that continued research on supplier development may have a profound impact on
the leadership of the buying firms’ ability to establish effective supplier development
and the supplier. The transformational leadership model allows the leader to move the
actualization, and the well-being of others, the organization, and society. (Bass,
1999, p. 11)
implementation (Easton, 2000; Krause, 1995, Sanchez-Rodriguez et al., 2005). The study
evaluates factors in supply leadership that may contribute or hinder the effectiveness of
There are four phases in the supplier development process: planning, doing,
checking, and acting (Burt et al., 2003). In the planning phase, the organization prioritizes
and selects the projects that may provide the highest yield related to quality delivery,
cost, and technology. Due to resource constraints, organizations cannot support all
desired supplier development problems (Burt et al., 2003). At the planning phase, an
initiated (Krause, 1995). In some cases, the project is hard-pressed by the customer due to
the supplier firm’s poor quality or delivery performance (Burt et al., 2003). The planning
phase includes a discussion on the overall goals of the supplier development activity with
Phase 2 is the do phase and includes activities such as training, current state
analysis, supplier introduction, process selection, data collection, goal setting, planning,
and implementation (Burt et al., 2003). Phase 3, the check phase, involves reviewing the
results of the supplier development activity. Results are collected for a period of time and
compared to the baseline data initially collected. Results are also compared to the
institutionalized to ensure the elevated performance is maintained. The final phase is the
23
act phase and includes the dissemination of the improved method to other parts of the
Figure 1 represents the test model for the research with the independent variable
represented in oval shapes and the dependent variable in circles. The research involved an
analysis of the relationship of the independent variables to the dependent variables. The
understanding of goals, (c) supplier participation, (d) supplier leadership attitude, (e)
buyer firm’s coordinator presence, and (f) supplier dependence on buying firm and the
dependent variables include the results achieved through the supplier development
activity in the areas of quality, delivery, cost, and technology development. The rectangle
represents variables that were controlled with this research. The research involved a
single large automotive supplier where the magnitude of variation is reduced due to
procedures, and policies as opposed to utilizing several firms with greater variation.
expectations are also controlled. The research model is reviewed in greater detail in
chapter 3.
24
Independent Variables
Supplier Organization
1. level information exchange
2. level of understanding of goals Dependent Variables
3. level of participation Supplier
4. level of suppliers’ leadership Analyze for Development
attitude relationship Results: quality,
5. level of coordinators presence delivery, cost, and/or
6. level of suppliers dependence technology
on the customer firm
7. collective relationship of the six
(1-6) independent variables
Controlled Variables
Buying Organization
• Business Environment
• Organizational Environment
• Buying Firms Processes, Procedures, and Policies
Definition of Terms
used in the research. The definitions serve as a method to ensure proper representation of
data and facts. The section provides a link between the terms used in the research.
Buying firm: A buying firm is the organization that purchases a service or product
process by which two or more parties adopt a high level of purposeful cooperation to
is the process yield without scrap and rework (Vermani, 2003). To obtain the percentage,
Just-in-time (JIT): “JIT is a set of principles, tools, and techniques that allows a
company to produce and deliver products in small quantities, with short lead times, to
and purchasing (Burt et al., 2003). The team is empowered to achieve continuous
Keiretsu: Keiretsu is a series or related sequence; it implies that things are lined
affiliated entities, rather than on family or other social ties” (Supply Management
Research Group, Japan, p. 6). According to the Supply Management Research Group,
entities, in some cases between [a] large company and [a] conglomeration of other
another (Burt et al., 2003). Burt et al. (2003) asserted that re-sourcing may be one
Selling firm: The organization that vends material or services to the buying firm
product is priced based on the cost structure of the supplier to manufacture the product or
service (Monczka et al., 2002). For the use of should-be-cost to be effective, the supplier
and customer should agree and understand the cost structure and profit requirements. The
use of should-be-cost allows the supplier and customer to minimize the time spent on
price negotiations and maximize the time spent on cost reduction (Monczka et al.).
projects, and significant joint improvements are pursued” (Monczka et al., 2002, p. 137).
produces and sells a product that the buying firm intends to use to support operations in
whose business is to supply a particular service or commodity” (Supplier, n.d. Para. 2).
For the purposes of the current research, supplier was an organization whose business is
Supply chain: Burt et al. (1996) offered the following definition for supply chain:
27
This chain is the upstream of the organization’s value chain and is responsible for
ensuring that the materials, service, and technology are purchased from the right
source, at the right time, in the right quantity. The value chain is a series of
organizations extending all the way back to firms which extract material from
Mother Earth, perform a series of value-adding activities, and fabricate the finish
relationship is limited by the exchange of money for services or products (Burt et al.,
2003). Burt et al. (2003) described the transactional relationship as “an arm’s-length
relationship wherein neither party is especially concerned with the well-being of the
Trust: Burt et al. (2003) offered a definition that applies to the relationship
between the buyer and supplier as “being confident that the other party will do what it
says it will do” (p. 87). As the relationship between the buyer and the supplier progresses
Assumptions
The basis of the study included three assumptions. The section includes a
definition of each assumption followed by the rationale. The survey instrument was valid
and reliable and the variables selected represent factors found to influence supplier
development results. To minimize the risk, subject-matter experts and rigorous validation
test methods were utilized to test the survey method. A subject-matter expert was an
individual with a doctoral level of education with a focus on supply chain research and
28
education. The survey instrument was evaluated in the following areas as determined by
Creswell (2003):
elimination?
3. Question construction
Based on the feedback provided by the pilot group, the survey instrument was revised
before being sent to the participants of the research. The pilot group was excluded from
The second assumption was that the survey respondents would accurately and
honestly respond to the survey questions. The second assumption had two components:
(a) the individual would respond truthfully and (b) the individual would recall the
experience accurately. To minimize the risk of an error in recall, the respondents were
29
requested to utilize only recent supplier development projects between January 2005 and
supplier development staff members with more experience and knowledge were utilized
The third assumption was the sample contained individuals who are
knowledgeable. To minimize the risk of this error, supplier staff members trained to
execute supplier development activities were asked to fill out the survey instrument. The
fourth assumption was that no environmental factors or industry factors would influence
the research results. To minimize the risk of this error, a single buying organization was
used for the research. Chapter 3 contains additional information on the research
methodology.
Limitations
Several limitations exist in the research. The first limitation is that the research
displays data from participants who chose voluntarily to respond to the survey. The
second is that the survey was limited in size and population to those who participated in
between 2005 and 2008. The third is that the time to conduct the research was limited.
The fourth limitation is that the research project evaluated only the factors defined from
the literature review and omitted other important variables. The fifth is that the research
was limited to supply chain professionals who have led a supplier development project.
The study was also limited to the variables identified in the research design and dismissed
other variables with greater importance. All participants were supplier development
30
personnel who had overseen the completion of a project between January 2005 and
February 2008.
Delimitations
access to a large automotive supplier as a source of research participation. The study was
have executed supplier development project between January 2005 and February 2008.
The study focused only on variables identified in the research. Only suppliers who have
were included in the study. The research viewed supplier development from the buying
firm’s perspective and therefore excluded the supplier’s views. The research involved an
organization that supported supplier development activities and programs for over 5
years. The commitment of the organization to supplier development demonstrates that the
firm understands the benefits of such practices. Firms in the initial stages of supplier
Summary
Customers are focused on core competencies and are dependent on their suppliers
to provide products and services that allow them to be competitive in the markets (Burt et
al., 2003). One method to improve a supplier’s performance is the use of supplier
development results. By understanding the factors, firms may be able to establish more
translate to the buyer firm as reduced costs, improved product quality, better delivery,
The research may have the potential to make a significant contribution to the
understanding of the variables that influence successful supplier development results. The
results of the research study provide additional knowledge on how buying firms can
improve supplier development processes. Buying firms as well as suppliers could benefit
organizations. Research indicated the variables that have the greatest influence on
successful supplier development could provide small and large firms the ability to
improve the results derived from these efforts. By understanding the relationship of the
independent variables related to (a) information exchange, (b) understanding of goals, (c)
supplier participation, (d) supplier leadership attitude, (e) buying firm’s coordinator
presence, and (f) supplier dependence on buying firm with the dependent variables of
results achieved through the supplier development activity in the areas of quality,
served. This research may improve a firm’s capability to lead supplier development
efforts.
utilize resources effectively, one must understand the variables that provide acceptable
results. The current research involved an attempt to identify variables that relate to the
32
supplier base to improve the profitability of the company. The research involved an
supplier participation, and supplier leadership attitude; (b) buyer firm’s coordinator
presence; and (c) supplier dependence on buying firm, with the dependent variables of
results achieved through the supplier development activity in the areas of quality,
The literature framework includes a discussion on supplier development and the steps
participation, (d) suppliers’ leadership attitude, (e) buyer firm’s coordinator’s presence,
and (f) suppliers’ dependency on a buying firm as they relate to supplier development
results. The chapter ends with a summary of the literature and an introduction to the
Literature Review
creation of new sources of supply when there are no adequate suppliers to meet the firm’s
requirement” (p. 3). Monczka et al. (2002) provided a broader definition: “Supplier
performance and capabilities, to meet the purchaser’s short- and long-term supply needs”
(p. 307). The importance is on improving the existing suppliers’ performance and
capabilities to meet the buying firm’s needs and not on replacing the supplier with a new
one (Dunn & Young, 2004; Nelson, 2004). For the purpose of this research, “supplier
development is defined as the transfer of resources for the purpose of improving the
activities are pursued, buying firms may expect to see improvements in quality, delivery,
cost, and technology (Burt et al., 2003). Successful supplier development activities may
result in the buying and supplier firms becoming more competitive, becoming more
profitable, and experiencing enhanced longevity (Krause, 1995). There is a gap in the
were deficient in performance areas such as quality, delivery, cost reduction, and
supplier development efforts (Burt et al., 2003; Monczka et al., 2002). Koh, Saad, and
Arunachalam’s (2006) case study analysis determined that “good management of supplier
involvement and an agile SC [supply chain] can lead to better supplier performance,
improved manufacturing, and product and process improvements that in turn enhance
customer satisfaction and firm performance” (p. 463). Buying firms may design supplier
development efforts may range from limited activities related to measuring and
support to assist in executing supplier improvement practices (Burt et al., 2003; Monczka
(Sanchez-Rodriguez et al., 2005). Newman and Rhee (1990) explored the just-in-time
(JIT) concept and the importance of working with suppliers to properly execute JIT
principles. Newman and Rhee showed the importance of communications to execute JIT
principles.
The key to Toyota’s success would appear to be their highly effective supplier
integration process that over the past 50 years has enabled the excellence of their
System to be shared with their direct suppliers. (Bennett & O’Kane, 2006, p. 12)
Claunch (1993) examined Kawasaki Motors Corporation and identified three steps
qualification, and a part certification process. In an exploratory study, Krause and Ellram
(1997) identified a correlation between supplier development results and supplier firms
resources. Liker and Choi (2004) noted the top 100 U.S. manufactures spent 48 cents for
material out of every dollar of sales compared to 43 cents in 1996. The increased
Supplier Development
technology development, other kaizen events, and direct financial investment (Burt et al.,
2003; Easton, 2000; Monczka et al., 2002). Quantitative research by Krause and Ellram
36
(1997) indicated supplier development practices accounted for improved quality levels,
identify opportunities to remove non-value-added cost from the supply chain; and
develop and improve capacity, throughput, and other capabilities of key suppliers.
In a quantitative research study with 81 respondents, Watts and Hahn (1993) indicated
the most important objective of supplier development for most firms is to improve
suppliers’ quality performance to compete in the market, with a secondary focus on the
supplier development. Handfield et al. identified the steps as (a) “Identify Critical
(d) “Meet with Supplier Top Management,” (e) “Identify Key Project,” (f) “Define
Details of Agreement,” and (g) “Monitor Status and Monitor Strategies” (pp. 39-41). A
to high opportunity versus risk. The result would be commodities segmented into four
37
Suppliers,” and (d) “Critical Strategic Suppliers” (Handfield et al., p. 39). Handfield et al.
(2000) noted that suppliers in the critical strategic supplier category warrant
should consider and answer yes to most or all include the following:
Deere uses a method of identifying 20% of the suppliers that represent 80% of the total
material spend (Burt et al., 2003). Deere also considers strategic and critical suppliers to
issues include a current supplier with a recent quality or delivery (volume) concern that
These suppliers may surface due to a recent missed shipment or a quality spill to
operations. Predictable supplier issues include new program launch concerns, chronic
supplier poor performance in quality and delivery, strategic suppliers, and suppliers
38
targeted for kaizen activities. Launch issues are supplier performance concerns related to
new businesses going into production. Figure 2 represents a model of the segmentation
process.
QVC Kaizen
Suppliers
Launch
Critical Supply Suppliers
6
$ Troubled
Tool Move
QV Crisis 2
1 3
Chronic QV 5
Suppliers
4 Strategic
Suppliers
unpredictable area defined as critical supply issues. Critical supply issues related to
quality and volume typically must be addressed in an urgent and unpredictable manner. If
the procurement manager believes help is needed to resolve the unpredictable issue,
assistance through supplier development may be necessary. Due to the urgency of such
base as well as the value propositions of the product lines. Priority 1 suppliers are
strategic to the firm, are having launch issues or concerns, and are performing poorly
from a quality and volume perspective. Priority 2 suppliers are having launch issues and
quality and delivery concerns. Priority 3 suppliers are having launch concerns and are
strategic to the firm. Priority 4 suppliers are strategic to the firm and are having chronic
quality and volume concerns. Priority 5 suppliers are strategic to the firm. Priority 6
suppliers have an opportunity to provide a return to the firm based on a kaizen event in
preferred method of the buying firm, procurement professionals must decide which
firm’s value propositions, supplier’s delivery and quality performance, launch readiness,
cross functional consensus for the initiative” (p. 310). Handfield et al. (2000) determined
it is important to have members of the buying firm in agreement with the scope of the
supplier development activity prior to approaching the supplier. Ford (2003), a senior
40
review that a key driver of success in supplier development is the buying firm ensuring
there is agreement on the current performance level of the supplier as well as the
Step 4: Meet with supplier’s top management. Handfield et al. (2000) explained,
“Next, the buyer’s cross functional commodity team approaches the supplier top-
alignment, measurement, and professionalism” (p. 40). Nelson (2004) identified two key
resources with knowledge in activities to improve suppliers’ performance and the activity
Rodriguez et al. (2005) revealed there “is strong justification to promote supplier
development efforts and to obtain the resources needed to implement them” (p. 299).
Step 5: Identify key projects. Handfield et al. (2000) reported after identifying
suppliers and achieving the suppliers’ leadership commitment, the team works to identify
promising opportunities and the required resources and time needed to complete the
project. Monczka et al. (2002) also noted other factors to consider such as the abilities of
the supplier and buyer personnel, strategic importance of the project, and life of the
product. It is also important for both the buyer and the supplier to understand the
potential benefits of the project (Handfield et al.). Leadership then determines the areas to
focus on for improvement and the degree of resources assigned (Burt et al., 2003; Easton,
2000; Golden, 1999; Handfield et al., 2000; Krause, 1995; Krause & Ellram, 1997;
Step 6: Define details of the agreement. In this stage, the organizations define the
scope of the agreement for the supplier development project (Handfield et al., 2000). Burt
et al. (2003) suggested obtaining signatures from all participants for a supplier
development project charter. The charter should include information related to the
business case, goals of the project, project scope, schedule and deliverables, and roles and
responsibilities (Burt et al., 2003). Monczka et al. (2002) described the importance of
coming to an agreement on the project but did not note that signatures are necessary.
Quantitative research by Krause et al. (2000) on 270 manufacturing firms showed that
supplier incentives are key enablers of supplier development activities. Nelson (2004)
Step 7: Monitor status and modify strategies. Monczka et al. (2002) determined
that top management must monitor the project and meet often to ensure the momentum
continues. Empirical research by Krause and Ellram (1997) from 527 members of the
organizations where expectations were exceeded invested more effort in many ways such
and Hahn (1993) conducted research on 81 companies, which determined that accurate
and timely evaluation of the supplier development activity is vital to the success of the
project. Burt et al. (2003) noted that once the metrics are defined for the project, a
Hahn et al. (1990) purported that the main objective of purchasing is to ensure
quality suppliers are capable of meeting the supply needs of the organization. Two
definitions were introduced under the concept that a supplier development program is any
(Hahn et al., p. 3). The first definition offered by Hahn et al. asserted a narrow
exists. The second expanded the definition to include activities intended to upgrade
supply managers to ensure an uninterrupted flow of goods and services (often on a just-
in-time basis), help improve product quality, reduce cycle time or time-to-market, and
increase the rate of innovation” (p. 7). To improve performance, supply chain
management organizations design and deploy supplier development efforts (Burt et al.,
2003; Monczka et al., 2002). Buying firms may design supplier development structures
with limited-to-extensive resources (Burt et al., 2003). The purpose of the efforts may
improvement practices (Burt et al., 2003; Monczka et al.; Nelson et al., 2001).
number of case studies examining organizations achieving success in part through the
supplier’s contribution (Dunn & Young, 2004; Krause & Scannell, 2002; Sako, 2004;
Sanchez-Rodriguez et al., 2005). Leenders and Blenkhorn (1988) noted that supply
43
some cases creating new capable suppliers. Between 1980 and 1990, Japanese firms’
investment patterns in the United States shifted from a passive approach of supplying
capital to an active approach of managing, engineering, and designing (Newman & Rhee,
1990). An example of an active approach is the arrival of the joint venture between
General Motors and Toyota, named New United Motors Manufacturing Inc. (NUMMI).
concepts known as keiretsu and kaizen activities. Keiretsu refers to the network of
businesses that are interdependent and interrelated to create a value chain with a
competitive edge due to a focus on constant improvement. The kaizen approach refers to
the philosophy that suppliers will work on continuous improvement to provide the buyer
Rhee).
leadership understands that product quality is limited by the level of quality of incoming
“NUMMI deployed three focuses in working with suppliers: (a) Its approach to
scheduling, (b) Its communication, and (c) The relationship between planning and order
release” (Newman & Rhee, 1990, p. 18). NUMMI utilized the JIT concept in scheduling.
“To NUMMI, JIT is not simply the arrival of inventory at the correct time; rather, it is a
total manufacturing philosophy” (Newman & Rhee, p. 18). NUMMI communicated to its
suppliers through simple methods such as the use of kanban cards to inform suppliers
what and how much to ship. Electronic communication methods were also deployed to
44
Claunch (1993) examined Kawasaki Motors Corporation and defined three steps
prior to taking them to the supplier base. The organization also identified three important
strategic performance measures for the supplier development process: (a) “100%
quality,” (b) “On-time deliveries,” and (c) “Correct counts” (Claunch, para. 7). The
listening to suppliers and working meticulously toward joint success of both the buying
requirements (Burt et al., 2003; Krause, 1995: Monczka et al., 2002). Watts and Hahn
(1993) noted, “A supplier development program is designed to create and maintain such a
network and to improve various supplier capabilities that are necessary for the buying
organization to meet its increasingly competitive challenges” (para. 1). Survey results
from 81 respondents showed that greater than 50% of the organizations rated suppliers
only once or twice per year (Watts & Hahn, 1993). Watts and Hahn also showed that
63% of the organizations that responded had some type of supplier development program
in place, the programs varied in terms of scope and name, 43% of the programs were in
place for more than 4 years, and the projects had different levels of participation. The
45
research produced three findings: (a) the importance of defining clear goals and
objectives, (b) supplier assessments are important to the success of supplier development
efforts, and (c) supplier development efforts should focus on future supplier needs instead
Ellram (1997, para. 34) compared responses related to the results achieved from
suppliers’ development activities and separated them into two categories: exceeded and
fallen short. The group designated exceeded reported that the organization’s supplier
development activities exceeded expectations. The group designated fallen short reported
that the supplier development efforts has fallen short of the organization’s expectations.
The research indicated that firms where supplier development efforts exceeded
feedback and evaluations, and training and education (Krause & Ellram).
“The term ‘minority-owned suppliers’ is used by the U.S. federal government to describe
a company that is at least 51% owned by a minority person such as Black American,
p. 33). The results indicate small minority-owned suppliers were generally less positive
concerned about the customers’ focus on reducing the number of suppliers (Krause et al.,
1999).
46
Easton (2000) conducted research limited to one firm and the firm’s suppliers
involved in supplier development efforts. Surveys were completed by both the buying
firm and the supplier organization. Seventy-four acceptable paired responses were
composite level did not correlate positively with improved supplier performance.
Analysis of the data indicated that if the buying firm’s goal is to ensure knowledge is
utilized at the supplier base, greater initial and follow-up commitment is needed. The
research also indicated the importance of selecting the right suppliers. The data revealed
the supplier selection process is important and factors such as the level of supplier
Research by Krause et al. (2000) utilizing survey responses from 527 members of
and supplier incentives are key enablers of supplier development efforts for the
manufacturing firms in this sample” (p. 49). The research revealed that supplier
performance. The data also showed that direct involvement of the buying firm in
activities such as training plays a direct role in achieving significant results (Krause et al.,
2000).
Krause and Scannell (2002) collected data comparing 312 products and 200
service organizations. The results indicated supplier development activities at the service-
47
based firms are different from the approach at product-based firms (Krause & Scannell).
and supplier feedback activities (Krause et al., 2000). “Overall, product-based firms
tended to take a more active role in supplier performance improvement than did service
firms by conducting site visits, providing training/education, and directly investing in the
Dunn and Young (2004) executed a case study of five firms based on a model that
determine the type of supplier relationship and the performance gap that exists. The
results of the research indicated factors important to supplier development across all
measurement method, and known escalation process. Dunn and Young proposed from the
research that buying and supplier firms with relationships based on price elicit few
development) from the purchasing function allows the suppliers to learn as if they were a
part of the Toyota organization, while the purchasing function focuses on total quality
control. The separation allows the supplier to focus on learning how to execute
improvements and screening the supplier from the purchasing organization. The Honda
and Nissan approach unifies these efforts, offering a single point of focus for the supplier;
however, the unified approach represents a possible impediment to learning. Nissan and
48
Table 1
Krause, Ragatz, & Results showed smaller suppliers were Mixed research study
Krause, Scannell, is time consuming and results take time data and examples
(2000) studies.
and Toyota.
49
supplier development.
Table 2
Easton (2000) Identified and discussed significant factors that Empirical study of one
Scannell, & supplier incentives are key factors to promote utilizing 527
Krause & Research indicated that product-based firms 312 product-based and
Scannell (2002) tend to be more active in supplier development. 200 service firms.
The limited supplier development research over the past 20 years has
and trust in achieving successful supplier development results (Handfield et al., 2000;
understanding of the concept of supply chain management is required (Burt et al., 2003;
Monczka et al. (2002) noted the supply chain encompasses all actions connected
with the stream and transformation of products or services from the raw material stage
(mined out of the earth) through to the end-buying firm. The chain is referred to as dirt to
customer, referring to the extracting phase of taking the product from the earth and then
processing it until it is in its intended form for the final customer. Monczka et al. also
noted the supply chain includes the information flow throughout the transformation
phases.
consultants in the 1980s and throughout the 1990s and was analyzed by the scholarly
community (Burt et al., 2003). “Supply chain management is generally regarded as the
integration of the flows of material, information and financing around three competitive
priorities: price, delivery and quality” (Stading & Altay, 2007, p. 29). A transition
occurred by the late 1980s where purchased material increased to 50 to 60% of the cost of
sales in the United States (Burt et al., 2003; Nelson et al., 2001). “In the twenty-first
51
century, it will no longer be single companies competing against each other. The
individual company must position itself into a competitive SC and the different SCs will
compete against each other” (Koh et al., 2006, p. 463). Due to the high impact of
purchased material, the purchasing and material management function was propelled in
deliveries, key suppliers need to be on a lean journey themselves, because the lack of
synchronization can adversely impact cost, quality and delivery” (p. 21). Nelson et al.
(2001) noted the shift within organizations will continue to occur, resulting in the
method the customer provides performance indicators, delivery performance will parallel
customers’ expectations, and language for product development, timing, and information
Supply chain includes activities that link suppliers and customers downstream and
upstream, where supplier’s link to customers that become suppliers for other customers
until the final product is delivered to a final customer (Stading & Altay, 2007). These
customer service (Monczka et al., 2002). For purposes of the current research, the
definition offered by Monczka et al. will be utilized for the research: “Supply chain
relationships to achieve a sustainable competitive advantage” (p. 5). Advantages that can
52
be achieved through proper supply chain management include (a) quality improvements,
(b) cost-saving improvements, (c) reduced product or service cycle times, (d) improved
product or service delivery, and (e) access to suppliers’ product and process technology
(Monczka et al.).
Research Variables
its operation. The literature review offers insight into the research conducted in the area
customers’ location, and many other projects (Claunch, 1993, Easton, 2000; Handfield et
al., 2000, Krause, 1995; Krause & Ellram, 1997; Krause & Scannell, 2002; Watts &
Hahn, 1993). This section includes a review of the research findings related to the factors
studied.
Information Exchange
Information exchange was selected as a variable for the research due to the
processes (Burt et al., 2003; Dunn & Young, 2004; Elmuti, 2002; Monczka et al., 2002;
action” (p. 134). Moberg (2000) noted the “premise behind SCM [supply chain
firms in a supply chain can reduce total logistics costs and enhance value delivered to the
53
customer” (p. 6). Sako (2004) posited that higher levels of information exchange between
organizations in a supply chain lead to lower inventories and higher levels of customer
satisfaction. Ogden (2006) showed that top leadership support, good information systems,
reduction. “Effective communication skills are indispensable skills for a project manager
Knemeyer (2004) noted as the level of partnership grows, the need for greater
the latest in communication technologies, such as electronic data interchange (EDI) and
the Internet, which facilitates quick communication and end-user consumer demand to
the upstream stages of the supply chain” (Basnet, Corner, Wisner, & Tan, 2003, p. 57).
Based on a survey response from 386 purchasing executives, Petersen, Ragatz, and
Monczka (2005) asserted that collaborative planning sessions have a positive impact on
supply chain performance. Other research emphasizes the need to improve the
(Forker et al., 1999; Forker & Mendez, 2001; Krause et al., 2000; Narasimhan et al.,
2001).
Newman and Rhee (1990) noted, based on case study research, that effective
analysis of responses from 527 high-level purchasing executives indicated that effective
results. Dunn and Young (2004) posited based on case study research that collaborative
relationships are necessary to achieve the lowest total cost. Monczka et al. (2002) noted
exchange and a commitment to one another’s success. Tan (2002) explained that
electronic media to make communications more possible. Paulraj and Chen’s (2007)
empirical research on logistics activities of over 200 firms found that exchange of
Petersen et al. (2005) concluded based on research that supply chain managers
and suppliers should be linked, and traditional systems to communicate information are
essential to effective collaboration. Additionally, the level of trust between the buyer and
the supplier has an impact on the level of collaboration (Petersen et al.). Lasch and Janker
integration with customers plays a significant role in the overall success of a business”
Understanding of Goals
Understanding of goals was selected as a variable for the research due to the
processes (Krause & Scannell, 2002; Sako, 2004; Sanchez-Rodriguez et al., 2005; Taj &
Berro, 2006). Goals establish organizational priorities and represent the foundation of
55
how resources are allocated (Lindsey, 1989). Lindsay wrote, “There must be both
organizational and individual commitment to the strategy and the goals that derive from
the strategy” (p. 9). Goals may fall into two classifications: strategic goals and
operational goals. “Strategic goals are the long-term results that an organization seeks to
achieve in pursuing its purpose” (Lindsey, p. 9). For purposes of the current research, the
operational classification of goals was utilized, referring to the short-term objectives that
“Operating goals are normally one year or less, mostly quantitative and they form the
basis for allocating resources” (Lindsey, p. 9). Shepherd and Gunter (2006) suggested
A premise of the current research was that organizations are placing greater
Wagner, 2006). Since the intense global competition during the 1980s and 1990s, supply
quality, and ensuring on-time delivery (Krause, 1995). Research showed that specific and
difficult goals lead to higher performance versus having no goals (Lee, Bobko, Earley, &
Locke, 1991). Norrie and Walker (2004) posited that a balanced scorecard consisting of
measures on budget, quality, on-time, and on-strategy leads to greater depth in business
case development and higher levels of performance. Researchers indicated that supply
chain leaders are building closer relationships, including a greater understanding of goals
with important suppliers (Burt et al., 2003; Krause; Monczka et al., 2002; Nelson et al.,
2005). Krause noted that buying–supplier relationships in the United States are moving
56
companies to improve quality, move toward JIT production, and dramatically reduce both
order cycle time and inventory levels” (p. 26). Empirical analysis by Watts and Hahn
(1993) showed the importance of establishing clear goals and objectives in relation to
demanding more and clearly communicating expectations. Maltz’s (1998) case study
distributors on-site, opening a clear communication path for expectations and a clear
The research also indicated that in an organization with little oversight, goal
communication was also low (Lindsey, 1989). Supply chain management research
supplier development results (Dunn & Young, 2004). “Overall, firms should plan direct
Understanding the level of supplier participation by the selling firm was selected
as a variable for the research due to the numerous authors advocating its importance in
successful supplier development processes (Burt et al., 2003; Krause, 1995; Monczka et
57
al., 2002). “Resource allocation clearly testifies to people throughout the organization,
that the goal is important and that the senior manager is serious about it” (Lindsey, 1989,
others within the firm where priorities have been positioned and conveys authority,
power, and status. In line with these findings, Easton (2000) showed where supply chain
result of greater supplier development results. Nelson (2004) determined two key
elements: (a) lean supplier development requires an organization to invest in talent and
resources with knowledge in activities to improve a supplier’s performance and (b) the
communication to improve quality performance for both the supplying and the buying
supplier development results (Krause, 1995). Monczka et al. (2002) presented a process
map for supplier development that includes cross-functional support and monitoring the
project to ensure success. Burt et al. (2003) offered a generalized process for supplier
development projects that emphasized the importance of the buying firm making
available to the supplier personnel such as engineers to assist the team in achieving
results. Burt et al. (2003) reported world-class supply chain management organizations
capabilities. Emiliani (2000) pointed out that a key to Honda’s supplier development
58
program is its commitment to provide adequate resources that are trained to execute
changes in design, reduce time delay in delivery, improve production scheduling, and
Coordinator’s Presence
the research due to the numerous authors advocating its importance in successful supplier
development processes (Burt et al., 2003, Easton, 2000; Monczka et al., 2002; Trent,
2004; Wagner, 2003). Based on a review of literature, Wagner asserted that supplier
participation in buying firms may lead to lowering costs, improved quality, and reduced
developmental costs. In the process map for supplier development, Monczka et al.
emphasized the importance of reaching agreement on the key project and securing the
joint resources to execute. The joint agreement should specify the roles and
responsibilities of each party in the execution of the project (Monczka et al., 2002). Trent
(2004) reported organizations should focus on areas such as measurement and evaluation
Handfield et al. (2000) noted to avoid the pitfalls of poor supplier development
results; the execution process should include a priority to achieve supplier leadership
commitment. Handfield et al. noted supplier top leadership support is a major factor in
the success of supplier development efforts. Easton (2000) reported to maximize results
appoint a champion. Chu and Fang (2006) explained trust is an important factor in
fostering commitment between the buying firms and the supplier organization.
59
Burt et al. (2003) revealed the use of a charter as a supplier development enabler.
Within the charter, the assignments and roles should be documented to ensure there is an
understanding of the responsibilities for various activities (Burt et al., 2003). Lindsey
(1989) noted that organizational resources are allocated based on the priorities of the
how resources are allocated. Research indicates that where management follow-up and
(2000) determined based on a survey utilizing one customer firm and 74 supplier and
customer survey responses that suppliers that appoint a coordinator for the supplier
The state of commitment of the suppliers’ top leadership at the initiation of the
supplier development activity may have an impact on the level of results achieved
(Handfield et al., 2000). Research into this factor provided insight into what pre-
“Overwhelmingly, the interviewed managers emphasized that ‘real’ SCM cannot deliver
exceptional value without the highest levels of managerial commitment both within their
companies as well as up and down the supply chain” (Fawcett, Ogden, Magnan, &
Cooper, 2006, p. 24). This new breed of leadership is tasked with being able to influence
and inspire followers with a clearly articulated vision of new goal achievement (Leonard,
2003). Hartley and Choi (1996) reported that organizations with the focus of cooperative
participation in a supplier development activity may achieve greater results than suppliers
60
coerced into the activity. Easton (2000) conducted empirical research in which 86
suppliers were analyzed, indicating that the more positive attitude by the supplier’s
performance may be attributed to the leadership setting clear goals and long-term
business strategies directly related to projects (Boehnke, Bontis, DiStefano, & DiStefano,
2003).
combined with shared strategic objectives are crucial to ongoing success in supply
management” (p. 34). Whitfield and Landeros (2006) purported organizational culture
may contain barriers that hinder the buyer and suppliers from contributing ideas. Tracy,
Lim, and Vonderembse (2005) advocated that supply chain management capabilities
should be viewed as an aid to obtaining a competitive advantage. One of the factors for
success identified by the Tyson–Wendy’s partnership was the need for communication at
As the level of dependency of the supplier firm increases on a customer firm, the
resources are available to any supplier development effort, selecting suppliers that
provide the most return on investment may be of importance to the supplier development
process. Easton (2000) posited based on empirical research that there is a positive
relationship between the dependency level of the supplier on the customer firm and the
customer firm, the less likely supplier development results will be achieved.
Bates and Hollingworth (2004) noted powerful customers may coerce supplier
order for the customer to have the power to coerce the supplier (Bates & Hollingworth).
McHugh, Humphreys, and Mclvor (2003) reported organizations may want to diversify
the customer base to avoid the domination. The research showed that coercive power may
also be applied in a manner that provides a supportive outcome to the supplier (Bates &
Conclusion
to deploy supplier development efforts (Burt et al., 2003). Research indicated a strong
(Sanchez-Rodriguez et al., 2005). Research determined that factors such as defining clear
firm, and commitment have relationship with results from supplier development practices
(Dunn & Young, 2004; Easton, 2000; Krause & Ellram, 1997; Krause et al., 1999, 2000;
Watts & Hahn, 1993). Improvements in areas such as quality, delivery, cost, and
62
2002).
supplier’s value proposition in the areas of quality, delivery, cost, and technology that
enhance the ability of the buying firm to compete in the market (Burt et al., 2003). The
research provides insight into the following question: Is there a significant relationship
between the factors of the level of (a) information exchange, (b) understanding of goals,
(c) supplier participation, (d) supplier leadership attitude, (e) coordinator presence, and
(f) supplier dependence on the buying firm and the dependent variables of supplier
Summary
development for the study, an overview of the rationale for supplier development, a
supplier development and supply chain management, and a conceptual review of the
factors in the research model. The conceptual framework for the research relates to the
dependency the supplier firm has on the customer firm, and the effect leadership’s
63
attitude has on supplier development results. For the purpose of this research, “supplier
development is defined as the transfer of resources for the purpose of improving the
Young, 2004; Handfield et al., 2000; Krause et al., 2000; Sako, 2004; Sanchez-Rodriguez
et al., 2005). Handfield et al. noted if a firm is dissatisfied with a suppliers’ performance,
three alternatives can be pursued: (a) bring the outsourced item in-house and produce it
internally, (b) re-source with a more capable supplier, or (c) help improve the existing
supplier’s capabilities (p. 37). Burt et al. (2003) determined that buying firms may
performance. Extensive research from the 1980s to the present revealed important factors
approach was reviewed, conveying important findings related to the research conceptual
model. Handfield et al. noted buying firms should identify critical commodities and
suppliers, form cross-functional teams, meet with supplier’s top management, define key
projects, define the details of the supplier development agreement, and monitor the
Handfield et al. has implications to the factors studied in the current research. Alternate
approaches and supporting research were also reviewed to ensure greater understanding
Supply chain management refers to the activities undertaken by the buying firm to
manage all actions connected from the raw material through the transformation processes
to the final product (Monczka et al., 2002). With purchased parts being an estimated 50 to
60% of the total cost of a saleable product, organizations are paying more attention to the
supply base (Burt et al., 2003; Nelson et al., 2001). Advancement in quality, cost, cycle
times, delivery, and technology can be achieved through proper supply chain
Hahn et al. (1990) noted that supplier development programs range from
developing suppliers when none exists to activities that improve existing suppliers’
suppliers to meet customer demands (Burt et al., 2003; Krause, 1995; Monczka et al.,
2002). The major supplier development research was reviewed, including earlier research
by Newman and Rhee (1990) utilizing a case study approach of NUMMI and its
suppliers. Additional case study research conducted by Dunn and Young (2004) indicated
results. Quantitative research by Krause and Ellram (1997) and Easton (2000) revealed
that top leadership support and buying firms’ positive attitude are important to successful
buying firm may be important factors for successful supplier development results. This
CHAPTER 3: METHOD
The purpose of the current correlation and multiple linear regression analysis
research study was to analyze the relationship between the independent variables of (a)
information exchange, (b) understanding of goals, (c) supplier participation, (d) supplier
leadership attitude, (e) buyer firm’s coordinator presence, and (f) supplier dependence on
buying firm with the dependent variables of supplier development results in quality,
delivery, cost, and technology advancement. Chapter 3 covers the independent and
dependent variables, hypotheses, research design, data collection methodology, and data
analysis methods used to answer the research questions. The research methodology
describes the methods used to collect data on the factors that may have a relationship to
supplier development results in the areas of quality, delivery, cost, and technology. The
intent of the research was to study the relationship between the independent and the
dependent variables.
Research Design
results was studied to understand their relationship. For the purpose of the current
research, “supplier development is defined as the transfer of resources for the purposes of
improving the supplier’s performance and capabilities” (Easton, 2000, p. 2). Chapter 2
included a review of literature on the steps to execute supplier development and factors
function’s importance within the organization and the evolution of the buyer-supplier
relationship have occurred, in part, because buying firms increasingly recognize the
(Krause, 1995, p. 1). Firms engaged in supplier development activities expect to see
effectively enhancing the value propositions of the buying firm (Burt et al., 2003).
Appropriateness of Method
Carter and Ellram (2003) noted supply chain management research has progressed
from case study analysis to hypotheses testing of the normative literature. A quantitative
approach was appropriate due to a desire to numerically answer the research questions
and the objective to test theory found in the literature. A quantitative research method
using a multiple linear regression design was the preferred methodology for conducting
the study. “Multiple regression analysis is most commonly used to determine how one
factor called the dependent variable, for example wages, is influenced by another factor
or set of factors called the independent variable(s), for example job qualifications”
(Moore & Braswell, 1989, p. 253). The method utilizes quantitative data to statistically
evaluate the relationship of the dependent and independent variables (Aczel, 2002).
there will remain influences determined by chance (Moore & Braswell; Pedhazur, 1997).
“Multiple regression is a way of dealing with these difficulties” (Moore & Braswell, p.
254).
and dependent variables must be defined (Aczel, 2002). The multiple regression method
allowed the researcher to evaluate the relationship between the independent variables of
(a) information exchange, (b) understanding of goals, (c) supplier participation, (d)
supplier leadership attitude, (e) buyer firm’s coordinator presence, and (f) level of
68
development outcome in the areas of quality, delivery, cost, and technology. The intent of
the analysis was to determine the statistical relationship between the independent
variables (a-f) and the dependent variable (supplier development outcome). “This method
(Moore & Braswell, 1989, p. 254). Figure 3 represents a model for the research project.
Supplier Organizational –
Independent Variables
f. Level of suppliers’
dependence on the buying firm
The survey data will be separated based on the focus of the supplier development
activity (quality, delivery, cost, or technology). The data will be analyzed using
correlational and multiple regression analysis.
Appropriateness of Design
The intent of the project was to expand on the qualitative and quantitative
research that has been conducted in the field of supplier development to gain a greater
69
understanding of factors that may impact supplier development results. Tables 1 and 2,
which were reviewed in chapter 2, provided a summary of the qualitative and quantitative
instrument was deemed the most appropriate research method to accomplish the goal of
the study. The research study involved using a multiple regression analysis design to
accomplish the primary objective of determining the extent of the relationship between
the independent variables of (a) information exchange, (b) understanding of goals, (c)
supplier participation, (d) supplier leadership attitude, (e) coordinator presence, and (f)
supplier dependence on buying firm and the dependent variable of the supplier
One primary question drove the research. Is there a relationship between the
supplier participation, (d) supplier leadership attitude, (e) coordinator presence, and (f)
supplier dependence on buying firm and the dependent variables of supplier development
results in quality, delivery, cost, and technology advancement? The following research
exchange have with the outcome achieved from a supplier development activity?
of the goals have with the outcome achieved from a supplier development activity?
70
Research Question 5: What relationship does the buying firm’s level of presence
of a coordinator have with the outcome achieved from a supplier development activity?
based on percentage of the suppliers’ sales revenue to the buying firm have with the
(b) understanding of goals, (c) participation, (d) leadership attitude, (e) buying firm’s
coordinator presence, and (f) supplier dependence on buying firm collectively have with
The research questions were applied in four groups based on the focus of the following
supplier development activities (dependent variables): (a) quality, (b) delivery, (c) cost,
development:
exchange and the supplier development outcome in the areas of quality, delivery, cost,
and technology.
H1a: Higher levels of supplying firm information exchange will result in higher
levels of supplier development outcome related to quality, delivery, cost, and technology.
71
goals and the supplier development outcome in the areas of quality, delivery, cost, and
technology.
H2a: Higher levels of the suppliers’ understanding of the goals will result in
higher levels of supplier development outcome in the areas of quality, delivery, cost, and
technology.
H30: There is no relationship with the suppliers’ level of participation and the
supplier development outcome in the areas of quality, delivery, cost, and technology.
supplier development outcome in the areas of quality, delivery, cost, and technology.
H40: There is no relationship with the level of suppliers’ leadership attitude and
the supplier development outcome in the areas of quality, delivery, cost, and technology.
H4a: Higher levels of the suppliers’ leadership attitude will result in higher levels
coordinator from the buying firm and the supplier development outcome in the areas of
buying firm will result in higher levels of supplier development outcome in the areas of
buying firm (based on sales percentage of revenue sold to buying firm) and the supplier
H6a: Higher levels of dependence on the buying firm (based on sales percentage
of revenue sold to buying firm) to the buying firm will result in higher level of supplier
exchange, (b) understanding of goals, (c) supplier participation, (d) leadership attitude,
(e) buying firm’s coordinator presence, and (f) suppliers’ dependence on buying firm and
the supplier development outcome in the areas of quality, delivery, cost, and technology.
goals, (c) supplier participation, (d) leadership attitude, (e) buying firm’s coordinator
presence, and (f) suppliers’ dependence on buying firm will result in a higher supplier
The research study involved gathering data from the total population of 42
supplier development engineers and supply chain professionals who have executed
supplier development projects between January 2005 and February 2008 at a large
automotive supplier. Meetings were held with all supplier development managers and
understanding of the projects targeted for the research. When data were required from
managers, an informed consent form was provided for signing (see Appendix B). The
scope of projects completed between January 2005 and February 2008 was the target
projects for this research. The projects was limited to this period due to the availability of
results and the belief that supplier development engineers have greater ease in recalling
73
the level of the independent variables and information data bases for the results achieved
supply chain professionals who have led supplier development projects. Supplier
development engineers helped identify projects in the area of quality, delivery, cost, and
technology completed between January 2005 and February 2008. Supplier development
engineers were encouraged to complete a survey for each project completed. The
with the intent to improve performance in the areas of quality, delivery, cost, and
technology with a supplier organization. The research was limited to a single large
automotive parts customer to reduce the potential influence of other variables such as the
industry, competitive environment, and culture on the results of the research. The
advantage of using this population was that the approach targeted supplier development
activities where a supply chain professional worked directly with a supplier to execute an
improvement project. The approach enabled the researcher to statistically analyze data
+/- 5% precision utilizing the finite population corrected for proportion suggested by
Israel (1992). For this research a sample size of 29 was achieved for data analysis. This
74
produces results with a confidence level of 90% and +/- 10% precision. This issue is
meetings took place with supplier development engineers and managers to review the
pre-notification survey letter (see Appendix C). The purpose of the meeting was to
introduce the research project to the supplier development engineers and managers to
explain (a) the organization’s leadership approval to conduct the research (see Appendix
A), (b) the intent of the research, (c) that participation was strictly voluntary, (d) how
confidentiality of participants and suppliers names was protected, (e) that the survey had
no right or wrong answers, (f) the informed consent form (see Appendix D), and (g) the
survey instrument (see Appendix E), as well as to request the supplier development
development engineers who led an activity and had knowledge to answer the research
questions. Potential participants were informed that the participation was voluntary and if
they chose not to participate or to withdraw from the study at any time, they could do so
without penalty or loss of benefit. Participants were requested to electronically type their
name in the informed consent form (see Appendix D) and return it with the completed
survey or surveys. During this phase, the supply chain professionals were asked to
complete a survey instrument for each project completed between January 2005 and
February 2008.
Research participants were requested to complete the informed consent form and
survey instrument after the manager and supplier development engineer introductory
75
meeting. Research participants then received the survey via the Internet. The survey
consisted of a series of questions related to the variables being studied. The package
included an informed consent form (see Appendix D), and the Supplier Development
Survey (see Appendix E). The informed consent form advised the participant of the focus
of the study and the method to ensure privacy and explained to each participant that
consent to be a research participant was strictly voluntary. The letter also explained the
data would be used in aggregate form, ensuring the names of the organization and
participants would be protected and remain confidential. The participants were required
to electronically sign the informed consent form (see Appendix D) prior to completing
the survey to acknowledge consent to participate in the research. The informed consent
form was to be returned with the survey instrument. If a participant refused to participate
Once a survey was returned, the data was transferred to a spreadsheet for
statistical analysis. The participants and suppliers name was excluded from the
participants and suppliers. The completed survey was placed in a secure location to
ensure the confidentiality of participants and suppliers was and continues to be protected.
Geographic Location
The sampling plan consisted of all supplier development engineers who had
completed a supplier development project between January 2005 and February 2008. The
development engineer. The suppliers and supplier development engineers were located in
all regions. It was expected that the number of projects reported would be higher in North
76
America. This was due to the limited number of supplier development activities executed
within the European and Asia Pacific region. No supplier development engineers or
supplier development projects were excluded from the research due to geographic
location. The research results contain an outline of the level of supplier participation by
region. The large automotive supplier has locations globally with supply chain
Data Analysis
represents the values of the independent variables, b represents the slope, and Y
represents the output or dependent variable (Aczel, 2002). The multiple regression model
is estimated based on the data, and “the resulting regression equation can be evaluated in
terms of its ability to explain the variation in the dependent variable Y” (Moore &
Braswell, 1989, p. 257). Taken collectively, the coefficient of determination (R2) explains
the level of variation in the dependent variable that can be accounted for by the variation
well the regression line fits the data. It is also an important indicator of the
explains 80 percent or more of the variation. (Cooper & Schindler, 2003, p. 590)
The r2 value can be between 0 and 1. The higher the r2 value, the greater the explanatory
supplier participation, (d) supplier leadership attitude, (e) coordinator presence, and (f)
level of supplier dependence on buying firm and the dependent variables of results
achieved through the supplier development activity in the areas of quality, delivery, cost,
and technology development. The independent and dependent variables were measured
using ratio phrase completion and ratio type scales. Ratio data can be achieved using a
phrase completion scale (Hodge & Gillespie, 2003). The following question represents a
1-10 representing the level the person reads supply chain management literature)
0 1 2 3 4 5 6 7 8 9 10
Tables 3 and 4 represent a summary of the independent and dependent variables, data
Table 3
in project
on buying firm
Hodge and Gillespie (2003) noted that a phrase completion scale offers an improved
method over a Likert-type scale to provide higher reliability coefficients and stronger
factor loading.
79
Table 4
coefficients developed in a correlation matrix table. If a relationship did exist, the form,
direction, and magnitude of the association with the independent variables were analyzed.
In addition, multiple regression analysis was utilized to evaluate the relationship of the
table, which is the output by most statistical software which fits the multiple regression
model. While it is the form of a traditional ANOVA table, it does not come from a
analysis. The regression analysis allowed the researcher to identify the independent
development results. In addition, the F test for overall regression provides statistical
80
support for accepting or rejecting the null hypothesis for each of the four dependent
examine the relationship of the dependent and independent variables (Cooper &
Schindler, 2003).
1997). “A small P-value signifies that a particular multiple regression equation has good
overall significance and is valuable for making predictions” (O’Leary, 2003, p. 75). Table
Table 5
A qualitative research method was not chosen because of the study’s objective on
evaluating the relationship between the independent and the dependent variables
identified during the literature review. The research objective was to quantitatively
Qualitative research typically seeks to explore an area of interest to develop theories and
would not meet the objective of the current study (Creswell, 2003).
81
Creswell (2003) suggested the following factors should be considered: (a) information
related to the reliability and validity of scores from past uses, (b) how recent the
instrument was developed, (c) the extent the instrument has been used and cited in past
research, and (d) the availability of reviews for the instrument. An examination of past
research related to supplier development showed there was no existing survey instrument
that could be utilized to address the research questions. The survey instrument was
developed to execute this research utilizing past research instruments. The survey
consists of scales that represent the independent variables while the buying firms’
performance criteria represent the dependent variable. Existing scales were utilized when
possible. However, several scales were developed through adaptation of existing research
instrument, they should be free from sources of measurement error, and they should be
consistent” (p. 180). Cronbach’s alpha was calculated based on the initial survey results.
The results were evaluated prior to expanding the survey to other participants. Only after
the values were considered acceptable was the survey used to complete the research.
meaningful and justifiable inferences from scores about a sample or population” (p. 183).
Content and criterion validity were addressed based on a review of the survey instrument
The survey instrument was modified until acceptable results were achieved. Each
modification required the content and criterion validity outlined above to be reevaluated
until the instrument was deemed statistically reliable and valid. The criterion for
acceptance was agreement by the supply chain professional and two individuals with
survey instrument asked valid questions and the reliability of the instrument was
2. Annual supplier sales revenue: supply chain professional. Data were grouped
into eight areas: (a) Less than $500,000, (b) >$500,000 to $1 million, (c) >$1 million to
$5 million, (d) >$5 million to $10 million, (e) >$10 million to $50 million, (f) >$50
million to $100 million, (g) >$100 million to $500 million, and (h) >over $500 million.
technology. The source of data was the supplier development engineer. The data were
collected from databases from supplier development engineers and supply chain
professionals.
5. The date the supplier development project was concluded. Data was retrieved
instrument. Information on past supplier development activities had been collected by the
supplier development engineer that summarized the results related to quality, delivery,
cost, and technology. In the first section, the supplier development engineer identified the
focus of the supplier development activity. For the area noted, the following scores were
quality improved from 90 to 95%, the improvement would be 5% divided by the 10%
3. Cost: Percentage of annual purchase value saved calculated by the value saved
One independent variable received a score based on data mining techniques. The value of
the supplier’s dependence on the customer firm was scored using the percentage of
instrument. This section focused on the remaining information required related to the
independent variables. The following sections discuss each variable studied. The source
of scales of information exchange can be seen in Table 6. The source of the scale related
Table 6
“The performance matrix reports we have received The result of the customer score
from the customer have been very helpful to us card has been . . .
“This customer solicits our feedback through a Customer/ supplier formal forums
Table 7
“We had a good understanding of the The criteria used to measure the
criteria that would be used to measure our performance of the supplier development
“The goals of the program were well Based on pre-work prior to the supplier
“We had a good understanding of what the Based on pre-work prior to the supplier
“This customer knew exactly what it The customer organization had . . . of the
The following criterion was used by Krause (1995) to identify the level of
participation. The survey participants identified the departments involved in the supplier
engineering, marketing, finance, and any other specified. For the purposes of this
research, similar questions were utilized. The number of departments involved in the
supplier development project was utilized as the scale for the research. Table 8 shows the
Table 8
“Top leadership was more than willing to When the suppliers leadership was
“Since the implementation of supplier During the execution phase of the supplier
presence was measured based on an 8-point scale where 0 represents 0% of the time and
87
8 represents 100% of the time. The phrase completion question was phrased, “The
supplier coordinator assigned to the program spent . . . (scale completion phrase) on the
The level of supplier dependence was calculated using the customer’s annual
purchase value divided by the total annual sales of the supplier organization. This
percentage indicates the level of dependency the supplying firm has on the customer. The
higher the percentage, the greater the supplier relies on the customer firm for revenue.
at the buying firm and reviewed by two doctoral-level academics in supply chain
management. Based on the feedback the survey instrument was modified in order to
improve clarity.
The Dillman (2000) tailored design method was adapted for data collection.
TDM [tailored design method] consists of five steps which are; 1) sending out a
prenotification letter letting the respondent know that a survey will be arriving; 2)
and initial mailing of the survey along with a cover letter; 3) a thank you/reminder
post card to either thank the person for completing the survey or to kindly remind
them to complete the survey; 4) a replacement survey and cover letter; and 5) a
final contact by either phone of some type of priority mailing. (Easton, 2000, p.
75)
The tailored design method was utilized for this research. E-mail was utilized to deliver
the survey instrument and a conference call was utilized to explain (a) the organization’s
leadership approved the research project, (b) intent of the research, (c) that participation
is strictly voluntary, (d) how confidentiality of participants and suppliers names are
88
protected, (e) that the survey has no right or wrong answers, (f) the informed consent
form for participants 18 years of age and older (see Appendix D), and (g) the survey
instrument (see Appendix E), and request the supplier development engineers to
participate in the research. Following the meeting, the supplier development engineers
were requested to complete the informed consent form by typing their name and filling
out a survey for each project he or she completed January 2005 and February 2008.
Due to the limited data available, the survey was evaluated by a selective number
evaluate the survey instrument for validity, relevance, and clarity. Four supplier
development professionals also answered the survey and offered suggestions to improve
the instrument. Two academic practitioners, highly recognized for supply chain
managements knowledge and experience, were identified. When contacted, the two
educators graciously accepted the assignment to review the survey instrument and
provide feedback on the questions for clarity and relevance based on the intent of the
research. Robert A. Kemp, Ph.D., C.P.M. (Certified Purchasing Manager) and Robert B.
Handfield, Ph.D. reviewed the survey instrument and provided feedback for
improvement. Four supply chain professionals were also selected from the organization
used in the research and agreed to provide feedback on the survey instrument. The four
supply chain professionals who participated in the validation of the survey instrument
Kemp is a “nationally recognized author, lecturer and consultant, [and] his supply
management career spans nearly four decades” (Institute for Supply Management, 2005,
89
para. 2). Kemp is recognized for providing assistance and guidance to supply chain
structure of the survey instrument such as ensuring equal spacing of the numerical values
with boxes to make it clearer for the participants in answering the questions. Handfield is
at North Carolina State University, and Director of the Supply Chain Resource
Cooperative” (Supply Chain Redesign, n.d., para. 1). “Handfield is considered a thought
leader in the field of supply chain management, and is an industry expert in the field of
strategic sourcing, supply market intelligence, and supplier development” (Supply Chain
Redesign, para. 6). Handfield suggested reducing the scale used to answer the questions
and adding some qualitative questions that may provide insight when analyzing the
results, i.e., What type of information was shared? Both Kemp and Handfield
communicated that the survey questions and research had relevance in the advancement
of research in supply chain management. Their suggestions were used to improve the
survey instrument.
The second evaluation of the survey instrument took place with a team of four
organization used for the research. Two of the participants were managers of supplier
development engineers, and two were supplier development engineers. The four
participant’s pilot tested the survey instrument and provided feedback for improvement.
Only minor changes were suggested on the survey instrument. However, there were
records showed that many projects were not well documented and would be missed in the
90
survey distribution. The managers and the engineers suggested that a meeting should take
place where the researcher presented the informed consent form and survey instrument
with a request for each engineer to participate in the research by providing completed
surveys for the projects he or she led between January 2005 and February 2008. The
engineers would then send the answered surveys directly to the researcher.
their names when inputting the data into a data file of survey results. The survey
distribution and collection method was modified based on the suggestion of the pilot
survey participants.
the responses that results from differences in the respondents. The Cronbach’s alpha
calculation was made on the 11 Likert-type scale survey questions. Results of this
analysis showed the overall reliability of the survey instrument was 0.977, which is well
Summary
The research study employed a correlation and multiple linear regression analysis
to understand the relationship between the independent and the dependent variables
related to supplier development results. Correlation and the multiple regression analysis
research method were appropriate as the study involved a search to understand the
understanding of goals, (c) supplier participation, (d) supplier leadership attitude, (e)
buyer firm’s coordinator presence, and (f) supplier dependence on buying firm, with the
91
technology. The method allowed the factors to be evaluated individually and collectively.
The outcome of the current research may provide information to buying firms interested
CHAPTER 4: RESULTS
The purpose of the current quantitative research study was to analyze the
understanding of goals, (c) supplier participation, (d) supplier leadership attitude, (e)
buyer firm’s coordinator presence, and (f) supplier dependence on buying firm with the
one large automotive component firm. The results of the study expand the body of
variables from the perspective of a buying firm. A lack of understanding of the variables
that contribute to successful supplier development efforts may impede the firm’s ability
area of supplier development may provide supply chain professionals the knowledge to
improve results.
experience as defined by the supervisor and were acting in an apprentice role were not
included in the research. Each supplier development engineer answered the survey with a
cases answered more than one survey based on leading multiple projects with multiple
suppliers. Research participants were asked to reflect on their development activities with
supplier firms that participated in supplier development activities between January 2005
One primary question drove the research: Does a relationship exist between the
supplier participation, (d) supplier leadership attitude, (e) buyer firm’s coordinator
presence, and (f) supplier dependence on buying firm and the dependent variables of
supplier development results in quality, delivery, cost, and technology advancement? The
exchange have with the outcome achieved from a supplier development activity?
of the goals have with the outcome achieved from a supplier development activity?
Research Question 5: What relationship does the buying firm’s level of presence
of a coordinator have with the outcome achieved from a supplier development activity?
based on percentage of the suppliers’ sales revenue to the buying firm have with the
(b) understanding of goals, (c) participation, (d) leadership attitude, (e) buying firm’s
coordinator presence, and (f) supplier dependence on buying firm collectively have with
Pearson correlation coefficients and multiple regression analyses provided data to show
dependent variables. The research questions were applied in four groups based on the
focus of the supplier development activity or project dependent variables related to (a)
chain professionals working for a large automotive supplier who completed one or more
supplier development projects between January 2005 and February 2008. The
development engineers and supply chain professionals completed the survey instrument
based on the results of development projects completed at a supplier location. The supply
chain professionals were asked to fill out one survey for each project completed. Out of
the population of 42 supply professionals who received the survey, 29 completed and
returned data for analysis. The sample size of 29 out of the population of 42 supply chain
professionals produced results with a statistical confidence level of 90% and +/- 10%
precision utilizing the finite population correction for proportions suggested by Israel
assignments and opted out of the research. Attempts to increase the level of participation
to improve the precision level failed to achieve the desired level of confidence of 95%
The supplier development engineers selected the projects to complete the survey
instrument. Figure 4 shows the number of surveys completed related to supplier annual
sales. The data show the projects reported had a wide distribution of annual sales from
95
less than $500,000 to greater than $500,000,000, with the majority of projects falling in
25
20
15
10
5
0
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M
M
M
0M
M
M
M
.5
00
$5
00
0
00
.
$5
$1
$0
$1
$1
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to
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to
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M
M
0M
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00
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Figure 4. Number of surveys versus suppliers annual sales in the research data.
The completed surveys showed that the number of supplier development projects
reported had 43 related to quality, 35 related to cost, 27 related to delivery, and 18 related
to technology. Forty-three of the 75 surveys had a single focus and thirty-two had a focus
in multiple areas. The data were analyzed for each dependent variable (quality, delivery,
cost, and technology) for a total of 123 usable survey combinations. The results are
Figure 5 shows the distribution by purchase product area. The data show the
majority of projects reported were from suppliers that produced metallic components
followed by chemical and electrical purchase part areas. Metallic components include
parts from families such as stampings, machined parts, forgings, and castings. Chemical
96
parts include components such as injection molded, rubber, and gaskets. Electrical
50
Number of Projects
40
30
20
10
0
Metallic Chemical Electrical
Area of Purchased Part
Surveys were received from Europe, Asia Pacific, and North America. The
majority of projects (50) were reported from North America, followed by Asia Pacific
participated in the projects. The data showed that of the 75 total projects, the functional
areas that participated in the workshop were manufacturing (71) followed by quality
control (55), process engineering (53), material management (42), product engineering
(41), sales (37), supplier quality (28), purchasing (20), and other (9). The “other”
category was identified as an individual that supported lean activities and reported
directly to the leadership of the organization. The individual did not belong to one
functional area.
97
Data Collection
review the research project objectives. A meeting was conducted with supplier
development managers and engineers to review the research project and explain (a) the
organizational leadership’s approval to conduct the research, (b) the intent of the
research, (c) that participation was strictly voluntary, (d) how confidentiality of
participants’ and suppliers’ names would be protected, (e) that the survey has no right or
wrong answers, (f) informed consent for participants 18 years of age and older (see
Appendix D), and (g) the survey instrument (see Appendix E) and to request the supplier
Once the meeting took place, the informed consent form and survey instrument
were electronically distributed to the participants via e-mail. Due to the involvement of
multiple managers and staffs, it took several meetings to present the data requesting
participation in the research. The final meeting took place on February 12, 2008. The
electronically sign the informed consent form and fill out a survey instrument for each
supplier development project they led. The entire supplier development engineer team
was targeted for the research with supply chain professionals (managers) who completed
projects related to quality, delivery, cost, or technology. Supply chain professionals were
requested to return the completed survey or surveys within 1 week following the meeting.
After 1 week, if no response was received, the informed consent form and survey
instrument were redistributed to the supply chain professionals with a second request for
contact with the supplier development engineer or manager was made regarding the
The informed consent form and survey instrument were distributed electronically
with a request to complete and return via e-mail. Some surveys were returned via mail by
controlled by the researcher, but responses relied on the supplier development engineer or
or the supply chain professionals directly, all targeted employees in the research were
more surveys for the research. The range of returned surveys per participant was between
1 and 10. Figure 6 shows the number of surveys completed per supplier development
engineer. All participants were full-time employees of the large automotive supplier
being studied.
14
Number of Supplier
12
Development
Engineers
10
8
6
4
2
0
1 2 3 4 5 6 7 8 9 10
Number of Survey Submitted
completed between January 2005 and February 2008. Participants were also encouraged
results. The data showed a range of results, indicating the participants followed these
shipped on time. Figure 7 shows the results achieved from the delivery projects. The
10
5
0
1 2 3 4 5 6 7 8 9
1 - No Delivery Improvement
9 - 100% delivered on Time
Figure 8 reflects the results from the projects focused on quality in ascending
order. The results showed an average 48% improvement in first-time quality. The results
from the supplier development projects ranged from 0 to 94%. The figure shows
80%
60%
40%
20%
0%
0 10 20 30 40 50
Project Number Focused on Quality
reflected scores from 0 to 8 (on a 9-point scale). Zero reflects that there was no execution
of the project and 8 reflect that the technology project was a total success. For the
purpose of display, the scores were modified to a 9-point scale and reflected in Figure 9.
10
8
6
4
2
0
1 2 3 4 5 6 7 8 9
1 - No Execution of Technology Project
9 - Total Success of Technology Project
Figure 10 reflects the results from the projects focused on cost in ascending order.
The results showed an average 9% improvement in cost. The percentage reflects the
percentage of cost saved versus the annual purchase value of the product purchased. The
range of results from the supplier development projects focused on cost improvement
ranged from 0 to 31%. It is also important to note that of the 43 surveys related to cost
improvement projects, 21 participants noted the supplier did not share cost information
openly on approximately 50% of the cases. This may be due, in part, to a lack of trust by
the suppliers in the customer organization. Trust may be a focus for future research.
30%
Percent cost
25%
Spend
20%
15%
10%
5%
0%
0 10 20 30 40
Supplier Development Project Number
Measurement of Data
Returned surveys were manually entered into Microsoft Excel software; data were
gathered on the four dependent variables, the six independent variables, and the
project, (b) category of buy from the supplier, (c) annual supplier sales, (d) region of
supplier manufacturing location, and (e) supplier development completion date. The
understanding of goals, (c) supplier participation, (d) supplier leadership attitude, (e)
buyer firm’s coordinator presence, and (f) supplier dependence on buying firm, and the
dependent variables included the results achieved through the supplier development
activity in the areas of quality, delivery, cost, and technology development. Based on the
research questions and hypotheses, Pearson correlation coefficients and multiple linear
regression analysis were applied to the data to provide feedback to analyze the
hypotheses.
One primary question drove the research. Is there a relationship between the
supplier participation, (d) supplier leadership attitude, (e) buyer firm’s coordinator
presence, and (f) supplier dependence on buying firm and the dependent variables of
supplier development results in quality, delivery, cost, and technology advancement? The
exchange have with the outcome achieved from a supplier development activity?
of the goals have with the outcome achieved from a supplier development activity?
Research Question 5: What relationship does the buying firm’s level of presence
of a coordinator have with the outcome achieved from a supplier development activity?
based on percentage of the suppliers’ sales revenue to the buying firm have with the
(b) understanding of goals, (c) participation, (d) leadership attitude, (e) buying firm’s
coordinator presence, and (f) supplier dependence on buying firm collectively have with
The research questions were applied in four groups based on the focus of the supplier
The following hypotheses were derived from the literature review in supplier
development:
exchange and the supplier development outcome in the areas of quality, delivery, cost,
and technology.
H1a: Higher levels of supplying firm information exchange will result in higher
levels of supplier development outcome related to quality, delivery, cost, and technology.
goals and the supplier development outcome in the areas of quality, delivery, cost, and
technology.
104
H2a: Higher levels of the suppliers’ understanding of the goals will result in
higher levels of supplier development outcome in the areas of quality, delivery, cost, and
technology.
H30: There is no relationship with the suppliers’ level of participation and the
supplier development outcome in the areas of quality, delivery, cost, and technology.
supplier development outcome in the areas of quality, delivery, cost, and technology.
H40: There is no relationship with the level of suppliers’ leadership attitude and
the supplier development outcome in the areas of quality, delivery, cost, and technology.
H4a: Higher levels of the suppliers’ leadership attitude will result in higher levels
coordinator from the buying firm and the supplier development outcome in the areas of
buying firm will result in higher levels of supplier development outcome in the areas of
buying firm (based on sales percentage of revenue sold to buying firm) and the supplier
H6a: Higher levels of dependence on the buying firm (based on sales percentage
of revenue sold to buying firm) to the buying firm will result in higher level of supplier
exchange, (b) understanding of goals, (c) supplier participation, (d) leadership attitude,
(e) buying firm’s coordinator presence, and (f) suppliers’ dependence on buying firm and
the supplier development outcome in the areas of quality, delivery, cost, and technology.
goals, (c) supplier participation, (d) leadership attitude, (e) buying firm’s coordinator
presence, and (f) suppliers’ dependence on buying firm will result in a higher supplier
questions, and 14 phrase-completion questions with a 9-point scale (0-8). Hodge and
Gillespie (2003) noted that a phrase completion scale offers an improved method over a
Likert-type scale to provide higher reliability coefficients and stronger factor loading.
Correlation analyses and multiple regression analyses were used to analyze participant
responses.
The independent variables were generated through the survey questions shown in
Table 9. Where there were multiple questions for a variable, the average was calculated
Table 9
The dependent variable levels were generated through the following survey
questions related to a supplier development project: (a) first-time quality, (b) percentage
of annual purchase value saved, (c) success of technology project, and (d) percentage of
understanding of goals, (c) supplier participation, (d) supplier leadership attitude, (e)
buyer firm’s coordinator presence, and (f) level of supplier dependence on buying firm
and the dependent variables of supplier development outcome in the areas of quality,
direction, and magnitude of the association with the independent variables were also
analyzed. Creswell (2003) noted that scores from .20 to .35 indicate a slight relationship,
scores between .35 and .65 show the variables are useful for a limited correlation, and
scores between .66 and 1.0 show there is good correlation. A significance score of <.05
indicates the coefficient statistics are significantly correlated (Creswell). The intent of the
analysis was to determine the statistical relationship between the independent variables
determine the collective relationship and significance between the independent and
dependent variables (Creswell, 2003). The data are shown in an ANOVA table. The
multiple correlation coefficient and statistical significance values were used to evaluate
108
the collective relationship of the independent variables with the dependent variable. The
multiple correlation coefficients (R-squared) assess the proportion of the variability that
can be explained by the second variable (Creswell). “A p-value is the probability (p) that
a result could have been produced by chance if the null hypothesis were really true”
equation has good overall significance and is valuable for making predictions” (O’Leary,
2003, p. 75). Table 5 shows a modified scale provided by Triola (p. 365) to interpret p
values. Triola explained a score less than 0.01 shows the variables to be highly significant
and strong evidence against the null hypothesis. Scores less than 0.05 show the variables
to be of statistical significance and there is adequate evidence against the null hypothesis
(Creswell). A score greater than 0.05 indicates there is insufficient evidence against the
null hypothesis. In the following section, the results of the analyses are discussed.
This section contains a review of the results of the correlation analyses. The
section is separated into the four areas of focus: quality, delivery, cost, and technology.
Each area was analyzed separately to evaluate the research questions and hypotheses.
Figure 11 represents the hypotheses for the research. Following the analysis of each area
of focus, the combined results are reviewed. If the independent variable showed a
relationship of .05 (p value) or less to the dependent variable the relationship was
considered significant.
109
Supplier Organizational –
Quality
relation to the results achieved from supplier development projects in the area of quality.
relation to the dependent variable scores related to the results of supplier development
the coefficient provide meaningful information about strength of association between two
variables” (p. 273). The correlation coefficients show a medium level of correlation
between the independent variable of information exchange and the dependent variable of
dependence on buying firm show low levels of correlation with supplier development
indicating as the (a) level of information exchange, (b) level of understanding of goals,
(c) level of supplier participation, (d) level of supplier leadership attitude, (e) level of
coordinator presence, and (f) level of supplier dependence on buying firm increased, the
results achieved through supplier development projects also increased. Figures 12-17
show the scatter plot diagrams for the six independent factors studied in relation to the
Table 10
1 2 3 4 5 6 7
Quality 1
areas participating
attitude
Quality Improvement
Percent First Time
100%
80%
60%
40%
20%
0%
0 2 4 6 8 10
0 - No Information Exchanged 8 - All Information
Exchanged
100%
80%
60%
40%
20%
0%
0 2 4 6 8 10
0 - No Understanding of Goals 8 - Complete
Understanding of Goals
Improvement
80%
60%
40%
20%
0%
0 2 4 6 8 10
# of Functional Areas Participating in Workshop
100%
Improvement
80%
60%
40%
20%
0%
0 2 4 6 8 10
0 - No Leadership Support
8 - Total Leadership Support
Quality Improvement
Percent First Time 100%
80%
60%
40%
20%
0%
0 2 4 6 8 10
0 - 0% of Time Leading Project 8 - 100% of Time Leading
Project
improvement.
100%
80%
60%
40%
20%
0%
0 5 10 15 20
% of Supplier Dependence on Buying Firm
Figure 17. Level of supplier dependence on buying firm versus quality improvement.
A visual review of the scatter plot diagrams for each variable studied in this
research supports the findings of the data analysis. The diagrams indicate that none of the
factors studied show a high degree of correlation with supplier development results
related to quality.
114
Multiple regression analysis was used to evaluate the combined relationship of the
independent variables with the dependent variable related to quality. A statistical analysis
of the survey results is reflected in an ANOVA table shown in Appendix F. The ANOVA
table displayed the coefficient of determination (R-squared) score of .342. Based on the
guidelines provided by Creswell (2003), the score indicates the dependent variable has a
slight relationship with the dependent variable of first-time quality improvement. The
score indicates the collective independent variables have a low level of correlation with
the dependent variable. A t-test was used (See Appendix G) to evaluate whether the
relationship between each independent and the dependent variable was considered
significant statistically.
Table 11 shows a summary of the variables and the conclusions based on the
analysis of results from the research. A positive relationship indicates that as the level of
the independent variable increases, the results achieved through supplier development
projects with a focus on quality also increase. The table also shows the relative strength
of the relationship.
exchange have with the outcome achieved from a supplier development activity?
exchange and the supplier development outcome in the areas of quality, delivery, cost,
exchange and supplier development results focused on quality, r = .49, t(41) = 3.58, p <
H1a: Higher levels of supplying firm information exchange will result in higher
levels of supplier development outcome related to quality, delivery, cost, and technology.
Table 11
Strength of
no relationship
no relationship
no relationship
no relationship
Collective level of a-f values (all the Multiple correlation The relationship
above) coefficient shows a low was significant
strength in relationship based on the data
116
of the goals have with the outcome achieved from a supplier development activity?
goals and the supplier development outcome in the areas of quality, delivery, cost, and
technology. The research did not show statistically a relationship between understanding
of goals and supplier development results focused on quality coefficient of r = .21, t(41)
H2a: Higher levels of the suppliers’ understanding of the goals will result in
higher levels of supplier development outcome in the areas of quality, delivery, cost, and
H30: There is no relationship with the suppliers’ level of participation and the
supplier development outcome in the areas of quality, delivery, cost, and technology. The
research did not show statistically a relationship between level of participation and
supplier development results focused on quality, r = .13, t(41) = .85, p > .05; therefore,
supplier development outcome in the areas of quality, delivery, cost, and technology. At a
5% confidence level, the analysis shows there is no relationship between suppliers’ level
117
of participation and supplier development outcome in the area of quality, resulting in the
H40: There is no relationship with the level of suppliers’ leadership attitude and
the supplier development outcome in the areas of quality, delivery, cost, and technology.
The research did not show statistically a relationship between level leadership attitude
and supplier development results focused on quality, r = .20, t(41) = 1.30, p > .05;
H4a: Higher levels of the suppliers’ leadership attitude will result in higher levels
leadership attitude and supplier development outcome in the area of technology, resulting
Research Question 5: What relationship does the buying firm’s level of presence
of a coordinator have with the outcome achieved from a supplier development activity?
coordinator from the buying firm and the supplier development outcome in the areas of
quality, delivery, cost, and technology. The research did not show statistically a
development results focused on quality, r = .26, t(41) = 1.52, p > .05; therefore, the null
hypothesis cannot be rejected. The p value was less than .07, indicating there may be a
118
statistically marginal relationship. Future research on a larger population may clarify the
relationship.
buying firm will result in higher levels of supplier development outcome in the areas of
quality, delivery, cost, and technology. At a 5% confidence level, the analysis shows
being rejected.
based on percentage of the suppliers’ sales revenue to the buying firm have with the
buying firm (based on sales percentage of revenue sold to buying firm) and the supplier
development outcome in the areas of quality, delivery, cost, and technology. There is
development results focused on quality, r = .27, t(41) = 1.59, p > .05; therefore, the null
H6a: Higher levels of dependence on the buying firm (based on sales percentage
of revenue sold to the buying firm) will result in a higher level of supplier development
outcome in the areas of quality, delivery, cost, and technology. There is statistically a
(b) understanding of goals, (c) participation, (d) leadership attitude, (e) buying firm’s
coordinator presence, and (f) supplier dependence on buying firm collectively have with
exchange, (b) understanding of goals, (c) supplier participation, (d) leadership attitude,
(e) buying firm’s coordinator presence, and (f) suppliers’ dependence on buying firm and
the supplier development outcome in the areas of quality, delivery, cost, and technology.
coordinator presence, and dependence on buying firm and supplier development results
focused on quality, R2 = .34, F(6, 36) = 3.12, p < .02; therefore, the null hypothesis is
rejected.
goals, (c) supplier participation, (d) leadership attitude, (e) buying firm’s coordinator
presence, and (f) suppliers’ dependence on buying firm will result in a higher supplier
coefficient of determination score of .34 indicates that the collective independent variable
scores can explain 34% of the variation in the quality improvement values. The
remaining 66% cannot be explained. The score does not represent a causal relationship.
The significance score of .015 indicates there is a high level of confidence that the
collective independent variables do correlate with the dependent variable; therefore, the
hypothesis is accepted.
120
Although the correlations were low, the results indicate the importance of a focus
on each of the factors. The results also support a higher level of focus on information
exchange with improving supplier development results in the area of quality. The data
also indicate additional factors may contribute to successful supplier development results
Delivery
In this section, the research questions and hypotheses were analyzed in relation to
the results achieved from supplier development projects in the area of delivery. Table 12
is a correlation matrix of the analysis of the independent variables scores in relation to the
Table 12
1 2 3 4 5 6 7
Delivery 1
areas
leaderships attitude
leadership attitude and results from supplier development projects in the area of delivery.
The score shows a medium level of correlation between the independent variable of
and buying firm’s level of support and the dependent variable of delivery improvement
results. The scores for suppliers’ dependence on buying firm revealed a low level of
correlation with supplier development results related to delivery. All factors showed a
participation, (d) level of supplier leadership attitude, (e) level of coordinator presence,
and (f) level of supplier dependence on buying firm increased, the results achieved
through supplier development projects focused on delivery also increased. Figures 18-23
show the scatter plot diagrams for the six independent factors studied in relation to the
8
Delivered on Time
0 - No Delivery
6
Improvement
0
0 2 4 6 8 10
0 - In Information Exchanged 8 - All Information
Exchanged
Improvement 8 - 100%
8
Delivery on Time
0 - No Delivery
0
0 2 4 6 8 10
0 - No Understanding of Goals 8 - Complete
Understanding of Goals
8
6
on Time
4
2
0
0 2 4 6 8 10
Number of Functional Areas Participating in Workshop
0 - No Delivery Improvement
8 - 100% of material
8
Delivered on Time
6
4
2
0
0 2 4 6 8 10
0 - No Leadership Support 8 - Total Leaderships Support
8
0 - No Delivery
6
4
2
0
0 2 4 6 8 10
0 - 0% of Time Leading Project 8 - 100% of Time Leading
Project
improvement.
124
8 - 100% of Material
Delivered on Time
0 - No Delivery
8
Improvement
6
4
2
0
0 5 10 15 20
Percent of Suppliers Sales Sold to Buying Firm
Figure 23. Level of supplier dependence on buying firm versus delivery improvement.
A visual review of the scatter plot diagrams for each variable studied supports the
findings of the data analysis. The diagrams indicate that none of the factors studied show
Multiple regression analysis was used to evaluate the combined relationship of the
analysis of the survey results is reflected in an ANOVA table shown in Appendix H. The
Based on the guidelines provided by Creswell (2003), the score indicates the dependent
variables are useful for limited correlation with the dependent variable of delivery
improvement. The score indicates the collective independent variables have a useful
Table 13 shows a summary of the variables and the conclusions based on the
analysis of results from the research. A positive relationship indicates that as the level of
the independent variable increases, the results achieved through supplier development
125
projects with a focus on delivery also increase. The table also shows the relative strength
of the relationship.
Table 13
Strength of
attitude
exchange have with the outcome achieved from a supplier development activity?
exchange and the supplier development outcome in the areas of quality, delivery, cost,
exchange and supplier development results focused on delivery, r = .45, t(25) = 2.52, p <
H1a: Higher levels of supplying firm information exchange will result in higher
levels of supplier development outcome related to quality, delivery, cost, and technology.
of the goals have with the outcome achieved from a supplier development activity?
goals and the supplier development outcome in the areas of quality, delivery, cost, and
goals and supplier development results focused on delivery, r = .49, t(25) = 2.84, p < .01;
H2a: Higher levels of the suppliers’ understanding of the goals will result in
higher levels of supplier development outcome in the areas of quality, delivery, cost, and
H30: There is no relationship with the suppliers’ level of participation and the
supplier development outcome in the areas of quality, delivery, cost, and technology.
127
development results focused on delivery, r = .50, t(25) = 2.85, p < .01; therefore, the null
hypothesis is rejected.
supplier development outcome in the areas of quality, delivery, cost, and technology.
H40: There is no relationship with the level of suppliers’ leadership attitude and
the supplier development outcome in the areas of quality, delivery, cost, and technology.
development results focused on delivery, r = .60, t(25) = 3.78, p < .01; therefore, the null
hypothesis is rejected.
H4a: Higher levels of the suppliers’ leadership attitude will result in higher levels
of supplier development outcome related to quality, delivery, cost, and technology. There
Research Question 5: What relationship does the buying firm’s level of presence
of a coordinator have with the outcome achieved from a supplier development activity?
128
coordinator from the buying firm and the supplier development outcome in the areas of
results focused on delivery, r = .38, t(25) = 2.35, p = .01; therefore, the null hypothesis is
rejected.
buying firm will result in higher levels of supplier development outcome in the areas of
based on percentage of the suppliers’ sales revenue to the buying firm have with the
buying firm (based on sales percentage of revenue sold to buying firm) and the supplier
development outcome in the areas of quality, delivery, cost, and technology. The research
buying firm and supplier development results focused on delivery, r = .16, t(25) = .94, p
H6a: Higher levels of dependence on the buying firm (based on sales percentage
of revenue sold to buying firm) will result in higher levels of supplier development
outcome in the areas of quality, delivery, cost, and technology. At a 5% confidence level,
129
the analysis shows there is no relationship between dependence on the buying firm and
supplier development outcome in the area of delivery, resulting in the hypothesis being
rejected.
(b) understanding of goals, (c) participation, (d) leadership attitude, (e) buying firm’s
coordinator presence, and (f) supplier dependence on buying firm collectively have with
exchange, (b) understanding of goals, (c) supplier participation, (d) leadership attitude,
(e) buying firm’s coordinator presence, and (f) suppliers’ dependence on buying firm and
the supplier development outcome in the areas of quality, delivery, cost, and technology.
coordinator presence, and dependence on buying firm and supplier development results
focused on delivery, R2 = .47, F(6, 20) = 3.01, p < .03; therefore, the null hypothesis is
rejected.
goals, (c) supplier participation, (d) leadership attitude, (e) buying firm’s coordinator
presence, and (f) suppliers’ dependence on buying firm will result in a higher supplier
coefficient of determination score of .47 indicates that the collective independent variable
scores can explain 47% of the variation in the delivery improvement values. The
remaining 53% cannot be explained. The score does not represent a causal relationship.
130
The significance score of .029 indicates there is a high level of confidence that the
collective independent variables do correlate with the dependent variable; therefore, the
hypothesis is accepted.
The factors showed a low to high level of correlation with supplier development
results in the area of delivery. The factors, in general, showed a higher strength of
correlation related to the results in delivery compared to quality. The data also indicate
additional factors may contribute to successful supplier development results that were not
Cost
In this section, the research questions and hypotheses are analyzed in relation to
the results achieved from supplier development projects in the area of cost. Table 14 is a
correlation matrix of the analysis of the independent variables scores in relation to the
development support and the dependent variable of cost improvement results from
goals and number of functional areas participating have a low level of correlation with
suppliers’ leadership attitude, and level of support were shown to have a positive
correlation to supplier development results related to cost. The data indicate as the level
projects focused on cost also increase. The negative correlation coefficient related to the
number of functional areas participating indicates as this factor increases, results related
to cost decrease. The correlation coefficient for supplier dependence showed no statistical
evidence of correlation. Figures 24-29 show the scatter plot diagrams for the six
independent factors studied in relation to the cost improvement results achieved through
supplier development projects. Correlation coefficients calculate data to fit a linear line
(Cooper & Schindler, 2003). An analysis of the scatter plot diagram indicates the
Table 14
1 2 3 4 5 6 7
Cost 1
areas participating
attitude
Figure 24. Level of supplier information exchange versus percentage cost improvement.
40%
30%
20%
10%
0%
0 2 4 6 8 10
0 - No Understanding of Goals
8 - Complete Understanding of Goals
Figure 25. Level of supplier understanding of goals versus percentage cost improvement.
133
40%
Percent Cost
Improvemnt
30%
20%
10%
0%
0 2 4 6 8 10
40%
30%
20%
10%
0%
0 2 4 6 8 10
0 - No Leadership Support
8 - Total Leadership Support
Figure 27. Level of supplier leadership attitude versus percentage cost improvement.
134
Figure 28. Level of supplier development coordinator’s presence versus percentage cost
improvement.
40%
Improvement
Percent Cost
30%
20%
10%
0%
0 2 4 6 8 10 12 14 16 18
Percent of Suppliers Sales
Sold to Buying Firm
Figure 29. Level of supplier dependence on buying firm versus cost percentage
improvement.
A visual review of the scatter plot diagrams for each variable studied in this
research supports the findings of the data analyses. The diagrams indicate none of the
factors studied show a high degree of correlation with supplier development results
related to cost.
135
Multiple regression analysis was used to evaluate the combined relationship of the
independent variables with the dependent variable related to cost. A statistical analysis of
the survey results is reflected in an ANOVA table shown in Appendix I. The ANOVA
table displayed the coefficient of determination (R-squared) score of .61. Based on the
guidelines provided by Creswell (2003), the score indicates the collective independent
variables are useful for limited correlation with the dependent variable of cost
improvement.
Table 15 shows a summary of the variables and the conclusions based on the
analysis of results from the research. A positive relationship indicates that as the level of
the independent variable increases, the results achieved through supplier development
projects with a focus on cost also increase. A negative relationship indicates as the level
of participation of functional areas increases, the results in cost achieved through supplier
variables show no relationship. Table 15 shows the relative strength of the relationship.
exchange have with the outcome achieved from a supplier development activity?
exchange and the supplier development outcome in the areas of quality, delivery, cost,
supplier development results focused on cost, r = .31, t(33) = 1.88, p < .04; therefore, the
Table 15
Positive/negative/no Strength of
Independent variable relationship relationship
Level of information exchange Positive relationship Medium
relationship
Collective level of a-f values (all the Multiple correlation The relationship
H1a: Higher levels of supplying firm information exchange will result in higher
levels of supplier development outcome related to quality, delivery, cost, and technology.
of the goals have with the outcome achieved from a supplier development activity?
137
goals and the supplier development outcome in the areas of quality, delivery, cost, and
technology. The research did not show statistically a significant relationship between
understanding of goals and supplier development results focused on cost, r = .21, t(33) =
H2a: Higher levels of the suppliers’ understanding of the goals will result in
higher levels of supplier development outcome in the areas of quality, delivery, cost, and
suppliers’ understanding of goals and supplier development outcome in the area of cost,
H30: There is no relationship with the suppliers’ level of participation and the
supplier development outcome in the areas of quality, delivery, cost, and technology.
supplier location and supplier development results focused on cost, r = -.28, t(33) = -1.71,
supplier development outcome in the areas of quality, delivery, cost, and technology.
H40: There is no relationship with the level of suppliers’ leadership attitude and
the supplier development outcome in the areas of quality, delivery, cost, and technology.
results focused on cost, r = .30, t(33) = 1.82, p < .04; therefore, the null hypothesis is
rejected.
H4a: Higher levels of the suppliers’ leadership attitude will result in higher levels
of supplier development outcome related to quality, delivery, cost, and technology. There
correlation coefficient of .30, and supplier development results focused on cost; therefore,
Research Question 5: What relationship does the buying firm’s level of presence
of a coordinator have with the outcome achieved from a supplier development activity?
coordinator from the buying firm and the supplier development outcome in the areas of
results focused on cost, r = .47, t(33) = 3.03, p < .01; therefore, the null hypothesis is
rejected.
buying firm will result in higher levels of supplier development outcome in the areas of
based on percentage of the suppliers’ sales revenue to the buying firm have with the
buying firm (based on sales percentage of revenue sold to buying firm) and the supplier
development outcome in the areas of quality, delivery, cost, and technology. The research
buying firm and supplier development results focused on cost, r = .04, t(33) = .22, p >
H6a: Higher levels of dependence on the buying firm (based on sales percentage
of revenue sold to buying firm) to the buying firm will result in a higher level of supplier
confidence level, the analysis shows there is no relationship between dependence on the
buying firm and supplier development outcome in the area of cost, resulting in the
exchange, (b) understanding of goals, (c) participation, (d) leadership attitude, (e) buying
firm’s coordinator presence, and (f) supplier dependence on buying firm collectively have
exchange, (b) understanding of goals, (c) supplier participation, (d) leadership attitude,
140
(e) buying firm’s coordinator presence, and (f) suppliers’ level of dependence on buying
firm and the supplier development outcome in the areas of quality, delivery, cost, and
attitude, coordinator presence, and dependence on buying firm and supplier development
results focused on cost, R2 = .61, F(6, 28) = 7.41, p < .01; therefore, the null hypothesis is
rejected.
goals, (c) supplier participation, (d) leadership attitude, (e) buying firm’s coordinator
presence, and (f) suppliers’ dependence on buying firm will result in a higher supplier
coefficient of determination score of .61 indicates that the collective independent variable
scores can explain 61% of the variation in the cost improvement values. The remaining
39% cannot be explained. The score does not represent a causal relationship. The
significance score of .00 indicates a high level of confidence and that the collective
independent variables do correlate with the dependent variable related to cost; therefore,
results achieved included level of information exchange, supplier leadership attitude, and
showed a low level of correlation to supplier development results in the area of cost. The
correlation.
141
Technology
In this section, the research questions and hypotheses will be analyzed in relation
to the results achieved from supplier development projects in the area of technology.
scores in relation to the dependent variable scores related to the results of supplier
Table 16
Technology
1 2 3 4 5 6 7
Technology 1
areas participating
attitude
correlation to supplier development results with a focus on technology. All factors with
the exception of suppliers’ dependence on the buying firm showed a positive correlation
to supplier development results, indicating as the (a) level of information exchange, (b)
level of understanding of goals, (c) level of supplier participation, (d) level of supplier
leadership attitude, and (e) level of coordinator presence increase, the results achieved
through supplier development projects focused on technology also increase. Figures 30-
35 shows the scatter plot diagram for the six independent factors studied in relation to the
8
Total Success
0
0 2 4 6 8
0 - No Inform ation Exchanged
8 - All Inform ation Exchanged
Project, 0 - No Success 8
Success of Technology
- Total Success
8
6
4
2
0
0 2 4 6 8
0 - No Understanding of Goals
8 - Total Understanding of Goals
8
Total Success
6
4
2
0
0 2 4 6 8
# of Functional Areas Participated in Workshop
Project, 0 - No Success
Success of Technology 8
8 - Total Success 6
4
2
0
0 2 4 6 8
0 - No Leadership Support
8 - Total Leadership Support
8
Total Success
6
4
2
0
0 2 4 6 8
0 - 0% of Tim e Leading Project
8 - 100% of Tim e Leading Project
success.
145
Project, 0 - No Success 8 -
Success of Technology
Total Success 8
6
4
2
0
0 2 4 6 8
% of Suppliers Sales Sold to Buying Firm
Figure 35. Level of supplier dependence on buying firm and technology improvement
success.
A visual review of the scatter plot diagrams for each variable studied in this
research supports the findings of the data analyses. With the total number of projects in
the analysis for technology at 18, these findings should be considered limited.
Multiple regression analysis was used to evaluate the combined relationship of the
analysis of the survey results is reflected in an ANOVA table shown in Appendix J. The
Based on the guidelines provided by Creswell (2003), the score indicates the independent
variables show good correlation with the dependent variable of technology improvement.
The score indicates the collective independent variables have good correlation with the
Table 17 shows a summary of the variables and the conclusions based on the
analysis of results from the research. A positive relationship indicates that as the level of
the independent variable increases, the results achieved through supplier development
146
indicates the variables have no relationship. The table also shows the relative strength of
the relationship.
Table 17
Positive/negative/no Strength of
no relationship
Collective level of a-f values (all the Multiple regression The relation was
exchange have with the outcome achieved from a supplier development activity?
147
exchange and the supplier development outcome in the areas of quality, delivery, cost,
exchange and supplier development results focused on technology, r = .47, t(15) = 2.15, p
H1a: Higher levels of supplying firm information exchange will result in higher
levels of supplier development outcome related to quality, delivery, cost, and technology.
goals and the supplier development outcome in the areas of quality, delivery, cost, and
technology. The research did not show statistically a significant relationship between
technology, r = .19, t(15) = .78, p > .05; therefore, the null hypothesis cannot be rejected.
H2a: Higher levels of the suppliers’ understanding of the goals will result in
higher levels of supplier development outcome in the areas of quality, delivery, cost, and
H30: There is no relationship with the suppliers’ level of participation and the
supplier development outcome in the areas of quality, delivery, cost, and technology.
results focused on technology, r = .41, t(15) = 1.79, p < .05; therefore, the null hypothesis
is rejected.
H3a: Higher levels of supplier participation will result in higher levels of supplier
development outcome in the areas of quality, delivery, cost, and technology. There is
coefficient of .40, and supplier development results focused on technology; therefore, the
hypothesis is accepted.
H40: There is no relationship with the level of suppliers’ leadership attitude and
the supplier development outcome in the areas of quality, delivery, cost, and technology.
results focused on technology, r = .41, t(15) = 1.80, p < .04; therefore, the null hypothesis
is rejected.
H4a: Higher levels of the suppliers’ leadership attitude will result in higher levels
of supplier development outcome related to quality, delivery, cost, and technology. There
coordinator from the buying firm and the supplier development outcome in the areas of
results focused on technology, r = .73, t(15) = 6.05, p < .01; therefore, the null hypothesis
is rejected.
149
buying firm will result in higher levels of supplier development outcome in the areas of
buying firm (based on sales percentage of revenue sold to buying firm) and the supplier
development outcome in the areas of quality, delivery, cost, and technology. The research
dependence and supplier development results focused on technology, r = .08, t(15) = .46,
H6a: Higher levels of dependence on the buying firm (based on sales percentage
of revenue sold to buying firm) to the buying firm will result in a higher level of supplier
confidence level, the analysis shows there is no relationship between dependence on the
buying firm and supplier development outcome in the area of technology, resulting in the
exchange, (b) understanding of goals, (c) supplier participation, (d) leadership attitude,
(e) buying firm’s coordinator presence, and (f) suppliers’ dependence on buying firm and
the supplier development outcome in the areas of quality, delivery, cost, and technology.
coordinator presence, and dependence on buying firm and supplier development results
focused on technology, R2 = .80, F(6, 11) = 7.15, p < .01; therefore, the null hypothesis is
rejected.
goals, (c) supplier participation, (d) leadership attitude, (e) buying firm’s coordinator
presence, and (f) suppliers’ dependence on buying firm will result in a higher supplier
scores can explain 80% of the variation in the technology improvement values. The
remaining 20% cannot be explained. The score does not represent a causal relationship.
The significance score of .003 indicates a high level of confidence that the collective
technology. Factors that showed a medium level of correlation with supplier development
results in the area of technology included level of information exchange, level of supplier
low level of correlation to supplier development results in the area of technology. The
level of supplier dependence on the buying firm showed no statistical discernable level of
correlation with supplier development results in the area of quality, delivery, cost, and
technology.
151
Summary
Table 18 is a summary of the direction and strength of correlation for each of the
areas of dependent variables of quality, delivery, cost, and technology related to the
independent variables of (a) information exchange, (b) understanding of goals, (c) level
of supplier participation, (d) supplier leadership attitude, (e) buyer firm’s coordinator
presence, (f) supplier dependence on buying firm, and (g) the collective relationships.
Table 18
Summary Table Showing the Correlation Results of Direction for Strength and Direction
Dependent variables
Independent variables D S D S D S D S
coordinator presence
Supplier dependence NA NA NA NA NA NA NA NA
The data on the independent variable of level of information exchange were found
activities in the areas of quality, delivery, cost, and technology. The research results on
152
the factors of level of understanding of goals and supplier’s leadership attitude were
the areas of delivery but not in the area of quality, cost, and technology. The statistics on
the suppliers’ level of participation showed mixed results with a significant positive
and no statistical significance with activities focused on quality. The data on the level of
the buying firm was showed no statistically significant relationship with supplier
development results focused on quality, delivery, cost, and technology. The research
indicated that collectively the independent variables showed a slight to good relationship
overview of the research, the limitations of the research, future research opportunities,
The purpose of the quantitative research study was to analyze the relationship
goals, (c) supplier participation, (d) supplier leadership attitude, (e) buyer firm’s
coordinator presence, and (f) supplier dependence on buying firm and the dependent
advancement. The variables were studied independently and collectively. The result of
the study expands the body of knowledge on supply chain management and augments
past research by analyzing variables from the perspective of a buying firm. A lack of
may impede firms’ ability to utilize invested resources effectively to meet customer
requirements. Research in the area of supplier development may provide supply chain
professionals the knowledge to improve results. This chapter contains the conclusion of
the research.
This section provides an overview of the study and contains a review of the
methodology, research questions, and outcomes of the hypotheses. The study involved a
quantitative analysis to identify and test the relative importance and direction of key
projects in the areas of quality, delivery, cost, and technology. For this research, supplier
development involved the “transfer of resources for the purpose of improving the
suppliers’ performance and capabilities” (Easton, 2000, p. 2). Based on this definition,
154
supplier development includes any activity or resource the buying firm deploys to
and shown in Figure 3. To examine the model, data were collected from one large
automotive supplier that has been practicing supplier development activities for over 5
years. Data were collected through the use of a self-administered survey instrument with
A survey instrument was appropriate for the research because the analysis
required data from supplier development engineers related to projects that have been
completed to test the research questions and hypotheses. A test of the survey instrument
helped to ensure the research would produce valid and reliable results. The strategy of
completion allowed participants to understand the nature of the research. The strategy
one or more survey instrument to be included in the research. Supply chain professionals
completed a survey instrument for projects completed between January 2005 and
February 2008. Seventy-five acceptable surveys were returned for analysis from the 42
supply chain professionals. The approach appears to have been successful for executing
the research project. Table 19 displays the research questions resulting from the literature
Table 19
1 What relationship does the suppliers’ level of information exchange have with
2 What relationship does the suppliers’ level of understanding of the goals have
3 What relationship does the suppliers’ level of participation have with the
4 What relationship does the suppliers’ leadership attitude have with the
percentage of the suppliers’ sales revenue to the buying firm have with the
have with the outcome achieved from the supplier development activity?
The research questions addressed the relationship of (a) information exchange, (b)
understanding of goals, (c) supplier participation, (d) supplier leadership attitude, (e)
buyer firm’s coordinator presence, and (f) supplier dependence on buying firm
156
individually with the outcome individually and collectively achieved from supplier
development activity focused on quality, delivery, cost, and technology. In the following
pages, the research results are evaluated in the context of the literature. A summary of the
results of the hypotheses tests for the variables in the research model is also provided.
the results achieved from supplier development projects. Information exchange was
selected due to the number of authors advocating its importance in successful supplier
development results (Burt et al., 2003; Dunn & Young, 2004; Elmuti, 2002; Monczka et
al., 2002; Sanchez-Rodriguez et al., 2005). Burton (2000) defined information exchange
as the “relaying of business-related information in a way that enables the recipient to take
action” (p. 134). The results of the research show a medium level of positive correlation
with supplier development results between suppliers’ information exchange and the
results of supplier development projects in the area of quality, delivery, cost, and
technology. The results from the t-test indicated information exchange showed
Table 20
focus
technology.
medium.
of Goals
Understanding of goals was selected as a variable for the research due to the
processes (Krause & Scannell, 2002; Sako, 2004; Sanchez-Rodriguez et al., 2006). Goals
establish organizational priorities and represent the foundation of how resources are
158
allocated (Lindsey, 1989). Lindsey wrote, “There must be both organizational and
individual commitment to the strategy and the goals that derive from the strategy” (p. 9).
The results (see Table 21) from the t-test indicated understanding of goals showed
activities focused on delivery. The t-test did not support there was statistically a
Table 21
focus
between the suppliers’ levels of cost, and Rejected based on probability value >
outcome in the areas of quality, Delivery Rejected based on probability value <
goals will result in higher levels Cost, Rejected hypothesis for delivery and
Supplier Organization
a variable for the research due to the numerous authors advocating its importance in
successful supplier development processes (Burt et al., 2003; Krause, 1995; Monczka et
al., 2002). “Resource allocation clearly testifies to people throughout the organization,
that the goal is important and that the senior manager is serious about it” (Lindsey, 1989,
others within the firm where priorities have been positioned and conveys authority,
power, and status. The results (see Table 22) of the research show a medium level of
positive correlation between suppliers’ understanding of goals and the results from
supplier development projects in the area of delivery. The data indicated the level of
participation may have a negative impact on the level of cost improvement for supplier
development projects. An examination of the scatter plot diagram showed that the
approach of correlation analysis of forcing data into a linear line may cause this
conclusion to be suspect. Results from the t-test indicated level of supplier participation
development activities focused on delivery, cost, and technology. The t-test did not
participation and results achieved from supplier development activities focused quality.
The t-test showed statistically a negative relationship between level of participation and
Table 22
H30: There is no relationship Quality Not rejected Null hypothesis could not be
areas of quality, delivery, Cost Rejected on probability values < .05 for
negative correlation.
Attitude
The state of commitment of the suppliers’ top leadership at the initiation of the
supplier development activity may have an impact on the level of results achieved.
161
Research into this factor may provide insight into what pre-requirements may be
managers emphasized that ‘real’ SCM cannot deliver exceptional value without the
highest levels of managerial commitment both within their companies as well as up and
down the supply chain” (Fawcett et al., 2006, p. 24). This new breed of leadership is
tasked with being able to influence and inspire followers with a clearly articulated vision
of new goal achievement (Leonard, 2003). Hartley and Choi (1996) noted organizations
results as opposed to suppliers who are coerced into the activity. Easton (2000) conducted
empirical research in which 86 suppliers were analyzed and indicated that the more
positive the attitude by the supplier’s leadership was, the more supplier capability
improvement occurred. The results (see Table 23) from the t-test indicated level of
achieved from supplier development activities focused on delivery, cost, and technology.
The t-test did not support there was statistically a significant relationship between level of
suppliers’ leadership attitude and results achieved from supplier development activities
focused quality.
162
Table 23
The research results did not show statistically a significant relationship between
suppliers’ level of participation and the results from supplier development projects in the
area of cost.
Development Coordinator
research due to the numerous authors advocating its importance in successful supplier
163
development processes (Burt et al., 2003, Easton, 2000; Monczka et al., 2002; Trent,
2004; Wagner, 2003). Based on a review of literature, Wagner (2003) asserted supplier
participation in buying firms may lead to lowering cost, improved quality, and reduced
developmental cost. Monczka et al., in the process map for supplier development,
emphasized the importance of reaching agreement on the key project and securing the
joint resources to execute. Easton (2000) noted from research the importance of
of the goals of the supplier development activity (Easton). The results (see Table 24)
from the t-test indicated level of assignment of supplier development coordinator showed
activities focused on delivery, cost, and technology. The t-test did not support there was
focused quality.
164
Table 24
focus
coordinator by the buying firm technology for delivery and cost, and a
and technology.
Buying Firm
relationship between the dependency level of the supplier on the customer firm and the
McHugh et al. (2003) noted organizations may want to diversify the customer base to
avoid the domination. The research showed that coercive power may also be applied in a
manner that provides a supportive outcome to the supplier development project (Bates &
Hollingsworth, 2004). The results (see Table 25) from the t-test did not support there was
firm and results achieved from supplier development activities focused quality, delivery,
cost, and technology. The results indicate that dependency may not be as significant to
Correlation of Supplier Development Results With the Level of the Collective Variables
between all independent factors and the dependent variables. Table 26 presents a
Table 25
Area of
(based on sales percentage of Delivery Not rejected probability value > .05.
and technology.
167
Table 26
H70: There is no collective relationship with the Rejected Null hypothesis was
H7a: Higher collective levels of (a) information Accepted Based on the values of
In addition to the results of the research, the finding shows that supplier
of quality, delivery, cost, and technology. In the area of quality, the supplier development
manufacturing location. With the industry demands for perfect quality, this type of
168
improvement supports the value proposition provided to the customer. In the area of
practices allow the organization to focus on fewer suppliers for re-sourcing activities.
Improved delivery performance often can result in lowering inventory needs, which could
have a positive impact on cash flow. In the area of cost reduction, the 35 supplier
development projects reported an average savings of 9%. The savings may be passed on
to the customer or used to offset increasing commodity price pressure. Finally, in the area
excellent results and 4 of the remaining 5 projects producing nominal results. Many of
the projects produced significant savings for the organization. The overall results show
The findings of the study indicate that supply management organizations may be
research also indicates that the independent variables of information exchange and buyer
firm’s coordinator presence have a positive relationship with the dependent variables of
supplier development results in quality, delivery, cost, and technology. The study
presence at the supplier location to achieve acceptable results from supplier development
activities. The suppliers’ level of participation and leadership attitude was shown to be
important with supplier development projects focused on delivery, cost, and technology
the first task tends to be to obtain a clear understanding of where the organization is at
with shipments and what is required. It is not surprising that obtaining a clear
understanding of the goals would be particularly important when there is a delivery issue.
Suppliers’ dependence on the buying firm was not shown to have a positive relationship
Perhaps the most significant finding of the research for supply chain professionals
is that buying firms cannot focus on only one factor to drive improvements from supplier
development practices. The factors were generally shown to have medium to low
correlation with the results achieved from the supplier development projects.
Collectively, the factors were shown to have a relationship to the supplier development
results. Thus, supply chain professionals who have a process that focuses collectively on
these factors may produce results that improve their value propositions to the customer.
This is supported in the literature review by past research. Krause and Ellram (1997)
as an important factor related to supplier development results (Forker & Mendez, 2001;
Krause et al., 2000; Narasimhan et al., 2001). The research supports the results from past
research and augments the findings by providing data that support or reject the
Handfield et al. (2000) such as (a) form cross-functional teams, (b) meet with suppliers’
top leadership, (c) identify key projects, (d) define details of agreement, and (e) monitor
status and monitor strategies. These steps promote information exchange, encourage
starting a project, and ensure the buying firm can support the project. The research
findings show these steps to be important and have a positive correlation with successful
supplier development results. Although the factors in the research offer some explanation
for positive supplier development results, the data indicate there are others not identified
in this research.
identifying standard work that takes into account factors such as supplier leadership
leadership attitude, and level of support. As an example, standard work that requires a
project kick-off meeting with the supplier’s top leadership to ensure buy-in is one method
to gain support to ensure the proper focus for success. This activity allows the
organization to focus on several of the factors researched. The meeting can consist of
information sharing and discussions to collectively understand the goals, acquire the right
level of participation, and assess the suppliers’ leadership attitude for the project. Follow-
up sessions to check on the progress of a project and validating that the right resources
are being applied appear to be important in achieving the desired results from supplier
development results focused on cost reduction and level of participation by the supplier.
171
This may suggest that cost reduction discussions should be executed with a minimal
number of participants. Based on this research, organizations that create standard work to
execute projects that include a focus on information exchange, participation, and ensuring
proper resources are in place to support the supplier development process may be more
successful.
quality, delivery, cost, and technology can be achieved through successful utilization of
supplier base may be well served to establish a supplier development program. The
improvements generated can help improve the organization’s competitive position. The
results seen in the current research with an average of 48% first-time quality
improvement provide additional support for the position that an effective supplier
performance.
should include elements such as those suggested by Handfield et al. (2000), such as
freely, and ensuring proper resources are in place to support the project. Processes that
free exchange of information should also be considered. Additional tools such as cost
modeling, where the supply chain professional can estimate cost, may be effective
organization (Zsidisin, Ellram, & Ogden, 2003). Finally, the research indicates that a
The current research, like all research, has limitations to consider. First, the
relationship to supplier development results. Many factors were not considered in the
research. The bias toward these factors may have resulted in not identifying factors that
are important to achieving supplier development results. Second, the research method did
not provide data on the interaction of the variables. In addition, many of the supplier
development projects had multiple focuses (quality, delivery, technology, and cost),
Third, the population came from a single large automotive supplier. The limited
participation resulted in statistical confidence levels of 90% and +/- 10% precision.
population. The impact of the limited sample size should be considered when evaluating
the results of this research. Fourth, the research did not consider factors from a supplying
firm’s perspective.
Fifth, the study involved the evaluation of factors based on a model that did not
consider the buying firm’s size, the supplier firm’s size, and sector of business. The
173
current research is from a single large automotive supplier’s perspective. Factors such as
type of customer (service vs. manufacturing), size of customer, and size of supplier may
offer additional insight. Researchers should consider these limitations when constructing
Sixth, the research used a survey specifically developed and used for the first
time. In administering the survey, the researcher determined that an introductory meeting
(conference call) was necessary to explain the intent of the research and survey
instrument. The survey tool may require improvements to be executed over a wider
audience. To avoid the introductory meetings, the survey may also require improvements
in the structure. The survey may also require modifications to the dependent variables for
Although every effort was made to ensure only qualified supplier development
engineers or supply chain professionals completed the survey that possessed knowledge
of the results of the project, survey results were self-reported. The self-reported measures
may be over- or understated due to the influences of attitude, values, and social
experiences (Kemppila & Lonnqvist, 2003). More effective analysis may provide
additional insight.
evaluate other organizations and industries to determine if the conclusions are consistent.
By evaluating the finding with other industries, the conclusions may be further supported
or determined not to be consistent. Second, if research could be conducted from the start
174
to the finish of a project, additional factors such as supplier’s trust in the customer firm
could be understood, which may provide insight into the causal nature of the factors. By
following projects from start to finish, researchers could obtain real-time results, which
would eliminate the need for survey respondents to rely on archived data and memory for
influence supplier development results. There have been numerous studies related to
supplier development. Additional factors could be applied to the research model and
tested. For example, 50% of the participants noted that cost information was not openly
shared by suppliers with the customer firm in projects focused on cost improvements.
This factor may be important and require further investigation. Trust may have
implications to other areas in supply chain management that were not the focus of this
research but that may be of interest. For example, it is not known if a lack of trust causes
suppliers to increase the price when quoting new business. Volumes not materializing,
programs that are delayed, and lack of information sharing may cause investment that
does not allow adequate return, causing suppliers to increase prices when being quoted.
Fourth, researchers could explore other measurement goal constructs that may
returns, cost of quality, actual savings received by buying firm, and others may provide
more insight. Reviewing past research may offer improved constructs not considered in
Liker and Choi (2004) defined a supplier-partnering hierarchy when selecting suppliers
chain leaders greater understanding to obtain greater benefits from the supplier
development focus. The research may also provide knowledge to address the issue of
reduction, and technology improvements. The following question may require additional
defensive measure to deal with problems such as commodity pressure, current quality, or
delivery issues, then how does it develop suppliers to be eager to help transform the
organization they serve? Liker and Choi (2004) provided some insight into the following
questions: How does an organization react when faced with a potential supplier increase?
Is the philosophical position to reject the increase and start global sourcing activities to
and look for solutions? Does one approach lead to a competitive advantage with the
supply base? What constructs are important to base the supplier development effort
176
around? Should firms embrace the need for both the buying firm and suppliers to be
profitable? Would such a construct develop a higher level of trust? Would it allow buying
firms to build longer term relationships where there are advantages to both the buying
firm and the supplier? The researcher strongly believes selected suppliers can offer a
Concluding Comments
leadership must ensure there is a focus on factors that contribute to successful results.
The current study contains results that support case study research conducted in the past
by Krause and Ellram (1997). The current study presented data that indicate the
and buyer firm’s coordinator presence with a comprehensive approach utilizing all
organizations need capable suppliers to support the needs of their value propositions. The
rationale for supplier development is well documented in literature and supported in the
current research. With purchase parts representing an estimated 50 to 60% of the cost of
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ASSOCIATION
June 7, 2007
Delphi Corporation
Attn: Sidney Johnson, Vice President, Global Supply Management
Mr. Johnson
The supplier development project leaders would be requested to fill out a survey to provide
information related to the factors being studied. The survey will take approximately 20
minutes to complete. The findings of this study will be published but will not contain names
of participants.
If you approve this request, please sign and date this letter on the line below.
Respectfully,
John Novak
Doctor of Management, Candidate
Adress
Approved:________________________________
Date:________________
The permission form has been signed and dated. The organization and approval name is
blacked out for confidentiality purposes. The signed and dated form is available if legally
necessary.
190
OLDER
Dear,
Thank you for your interest in my dissertation research that will be conducted to fulfill the partial
requirement of the University of Phoenix’s Doctor of Management in Organizational Leadership
degree. I value your contribution to my research project and look forward to your participation.
My study is entitled “Correlational Study of Organizational Factors that Influence Supplier
Development: A Buyers Firm’s Perspective”. The purpose of the study is to investigate factors
that may correlate to successful supplier development results in the area of quality, cost, delivery,
and technology. Your contribution will be to validate results from a data base search and to
identify supplier development leaders that will be identified to complete a survey for this research
project.
The research model I am using is a quantitative approach to investigate the relationship between
the independent variables of (a) information exchange, (b) understanding of goals, (c) supplier
participation, (d) supplier leadership attitude, (e) coordinator presence, and (f) supplier
dependence on buying firm and the dependent variable of supplier development results in quality,
delivery, cost, and/or technology advancement. Through your participation I hope to gain an
understanding of how the factors relate to supplier development results. During a 1 to 1-1/2 hour
in-person sessions I will verify results achieved in the past three years of supplier development
activities and seek to identify the leader of each project for survey participation.
Your participation in this study is voluntary. If you choose not to participate or withdraw from the
study at any time, you can do so without penalty or loss of benefit to yourself. The research may
be published but your name will not be used and your results will be maintained in confidence.
There is no risk or direct benefits to individuals participating in this research project. However,
this research may provide valuable insight and information to improve supplier development
results. The field of supply chain management may benefit from the findings of this research.
I value your participation and thank you for your contribution to this research project. If there are
any questions or comments feel free to call me at xxx-xxx-xxxx or xxx-xxx-xxxx in the evening.
There are no other agreements, written or verbal, related to this study beyond that expressed in
this consent and confidentially form. I, the undersigned, understand the above explanation, and I
give consent to my voluntary participation in this study.
By signing this form I acknowledge that I understand the nature of the study, the potential risks to
me as a participant, and the means by which my identity will be kept confidential. My signature
on this form also indicates that I am not a member of any protected category of participants
(minor, pregnant women when considered part of a designated research group of women, prisoner
or cognitively impaired) and that I give permission to voluntarily serve as a participant in the
study described.
_____________________________________________ ______________________
Signature of Interviewee Date
______________________________________________ ______________________
John Novak Date
191
Date
<< Name>>
<<Street>>
<<City>>
<<Customer Organization>>
Company X in conjunction with John Novak is conducting a research project that examines
factors in relation to supplier development results. The survey is being conducted by Company X
and John Novak because of their interest in the advancement of supply management practices. I
believe the results will be helpful to our organization because it may give guidance to Company
X on how to improve its supplier development practices. I strongly request you to participate in
this study and to fill out a questionnaire that will be sent to you within the next Five days.
It should take no longer than 30 minutes to complete. A summary of the results will be shared
with you if you attach a business card with the completed survey. I want to emphasize the
following points:
¾ The research project is being conducted for academic purposes (the survey is part of John
Novak’s doctoral dissertation);
¾ Participation is strictly voluntary. If you chose not to participate you can do so without
penalty or loss of benefit to yourself.
¾ Data will only be provided to Company X in summary form. No individual data will be
released. A third party survey representative will be utilized to ensure confidentiality of
individual information;
I would be grateful to you for completing the questionnaire and returning it immediately. Thank
you for your contribution to this very important research.
Sincerely,
John Novak
192
OLDER (SURVEY)
Dear,
Thank you for your interest in my dissertation research that will be conducted to fulfill the partial
requirement of the University of Phoenix’s Doctor of Management in Organizational Leadership
degree. I value your contribution to my research project and look forward to your participation.
My study is entitled “Correlational Study of Organizational Factors that Influence Supplier
Development: A Buyers Firm’s Perspective”. The purpose of the study is to investigate factors
that may correlate to successful supplier development results in the area of quality, cost, delivery,
and technology.
The research model I am using is a quantitative approach to investigate the relationship between
the independent variables of (a) information exchange, (b) understanding of goals, (c) supplier
participation, (d) supplier leadership attitude, (e) coordinator presence, and (f) supplier
dependence on buying firm and the dependent variable of supplier development results in quality,
delivery, cost, and/or technology advancement. Through your participation I hope to gain an
understanding of how the factors relate to supplier development results. The attached survey
should take no longer than 30 minutes to complete. I strongly request your participation in this
study by completing the attached survey.
Your participation in this study is voluntary. If you choose not to participate or withdraw from the
study at any time, you can do so without penalty or loss of benefit to yourself. The research may
be published but your name will not be used and your results will be maintained in confidence.
There is no risk or direct benefits to individuals participating in this research project. However,
this research may provide valuable insight and information to improve supplier development
results. The field of supply chain management may benefit from the findings of this research.
I value your participation and thank you for your contribution to this research project. If there are
any questions or comments feel free to call me at xxx-xxx-xxxx or xxx-xxx-xxxx in the evening.
There are no other agreements, written or verbal, related to this study beyond that expressed in
this consent and confidentially form. I, the undersigned, understand the above explanation, and I
give consent to my voluntary participation in this study.
By electronically signing this form I acknowledge that I understand the nature of the study, the
potential risks to me as a participant, and the means by which my identity will be kept
confidential. My electronic signature on this form also indicates that I am not a member of any
protected category of participants (minor, pregnant women when considered part of a designated
research group of women, prisoner, or cognitively impaired) and that I give permission to
voluntarily serve as a participant in the study described.
John Novak
Doctor of Management, Candidate
_____________________________________________ Date:_____________________
Participants Name: Type in name to acknowledge acceptance to participate in research
Must be electronically signed and dated prior to filling out the survey
193
Supplier Name:
Supplier Development Project:
All questions below pertain to your relationship with this supplier as it pertains to the
supplier development project. In response to the survey questions, please consider only the
supplier development project named above. Section 1 was filled out prior to the survey based on
data in files collected on the supplier development project and other data bases available.
5. Region of manufacturing location: North America, Asia Pacific, Europe, South America
C. Technology Development
0 1 2 3 4 5 6 7 8
D. Delivery Improvement
0 1 2 3 4 5 6 7 8
7. Date supplier development project completed: _Must be within the past three years.
194
Section 2:
You were identified as a procurement professional that led a supplier development
activity.
Supplier Name:
Supplier Development Project:
All questions below pertain to your relationship with this supplier as it pertains to the
supplier development project. In response to the survey questions, please consider only the
supplier development project named above. Section 1 was filled out prior to the survey based on
data in files collected on the supplier development project and other data bases available.
Example question: Read the question and then assign a number that best fist the completion of the sentence.
I read literature about supply chain management . . . (participant selects a number 1-10 representing
the level the person reads supply chain management literature)
0 1 2 3 4 5 6 7 8
c. The results of the customer feedback exchange has been the supplier allowing . . . :
0 – No information exchanged 4-Midpoint 8 – All information needed was exchanged
0 1 2 3 4 5 6 7 8
0 1 2 3 4 5 6 7 8
a) The criteria used to measure the supplier development project resulted in the supplier having . . . :
0-No understanding of the goals 4-Midpoint 8– Complete understanding of the goals
0 1 2 3 4 5 6 7 8
b) Based on pre-work performed prior to the supplier development activity the supplier firm had . . .
0–No understanding of the goals 4-Midpoint 8–Complete understanding of the goals
0 1 2 3 4 5 6 7 8
c) The customer had . . . of what it wanted from the supplier development activity.
0–No understanding 4-Midpoint 8–Complete understanding
0 1 2 3 4 5 6 7 8
Sales Purchasing
Product Engineering Material Management
Manufacturing Process engineering
Quality Control Supplier Quality
Other Other
0 1 2 3 4 5 6 7 8
e) During the execution phase of the supplier development project top leadership demonstrated . . .
0 – No leadership support 4-Midpoint 8–Total leadership support
0 1 2 3 4 5 6 7 8
0 1 2 3 4 5 6 7 8
0 1 2 3 4 5 6 7 8
Are there any additional comments you would like to make in regard to
this research and supplier development?
196
If you would like an executive summary of the results of the research, please
input the information below and a copy will be sent to you:
Name:
Address:
Sincerely,
John Novak
197
Variables Entered/Removedb
Variables Variables
Model Entered Removed Method
b. Dependent Variable: V1
Model Summary
ANOVAb
Residual
24069.703 36 668.603
Total
36570.651 42
b. Dependent Variable: V1
198
Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant)
-20.368 21.428 -.951 .348
a. Dependent Variable: V1
199
t-computed = r / {square
root of [(1-r2)/(n-2)]} Cost Technology Delivery Quality
Info Exchange - r vaules 0.3107 0.4737 0.4502 0.4881
t-values 1.8776 2.1516 2.5207 3.5811
Prob values 0.0347 0.0235 0.0092 0.0004
Variables Entered/Removedb
Variables Variables
Model Entered Removed Method
b. Dependent Variable: V1
Model Summary
ANOVAb
Residual
64.479 20 3.224
Total
122.667 26
b. Dependent Variable: V1
201
Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant)
.710 1.585 .448 .659
a. Dependent Variable: V1
202
Variables Entered/Removedb
Variables Variables
Model Entered Removed Method
b. Dependent Variable: V1
Model Summary
ANOVAb
Residual
1057.361 28 37.763
Total
2736.971 34
b. Dependent Variable: V1
203
Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant)
-7.495 5.336 -1.405 .171
a. Dependent Variable: V1
204
Variables Entered/Removedb
Variables Variables
Model Entered Removed Method
1 VAR00007,
VAR00004,
VAR00006,
. Enter
VAR00002,
VAR00003,
VAR00005a
Model Summary
ANOVAb
Residual
16.310 11 1.483
Total
80.000 17
Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant)
5.395 2.852 1.892 .085