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CORRELATIONAL STUDY OF ORGANIZATIONAL FACTORS THAT

INFLUENCE SUPPLIER DEVELOPMENT: A BUYER FIRM’S PERSPECTIVE

By

John Charles Novak

A Dissertation Presented in Partial Fulfillment

of the Requirements for the Degree

Doctor of Management in Organizational Leadership

UNIVERSITY OF PHOENIX

August 2008
3337535

Copyright 2008 by
Novak, John Charles

All rights reserved

3337535
2008
© August, 2008 by John C. Novak

ALL RIGHTS RESERVED


ABSTRACT

Despite a thorough and deliberate supplier selection process, suppliers are not performing

adequately to organizations expectations. The purpose of this quantitative research study

was to analyze the relationship between the independent variables of (a) information

exchange, (b) understanding of goals, (c) supplier participation, (d) supplier leadership

attitude, (e) coordinator presence, and (f) supplier dependence on buying firm and the

dependent variable of supplier development results in quality, delivery, cost, and

technology advancement. Forty-two supply chain professionals were survey with 29

responding with survey data related; 43 in quality, 35 in cost, 27 in delivery, and 18 in

technology. The study indicates the importance of information exchange, multifunctional

participation, suppliers’ leadership attitude, and supplier development engineers’

presence at the supplier location to achieve acceptable results. Perhaps the most

significant finding is that buying firms cannot focus on only one factor to drive

improvements. The factors were generally shown to have medium to low positive

correlation with the results achieved from the supplier development projects. Collectively

the factors were shown to be significant in relationship to the supplier development

results. Thus, supply chain professionals who have a process that focuses on these factors

may produce desired results from supplier development projects.


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ACKNOWLEDGMENTS

When I first started the doctoral program, I had no idea how much it would

challenge me to grow as well as the level of dedication and support it would take to

finish. The support received was instrumental for me to successfully complete the

doctoral program. I would like to acknowledge and thank the leadership of the firm from

which the research was conducted for their contribution to the advancement of supply

chain leadership. I would like to thank a few individuals that supported me.

First, I would like to thank my wife, Kim for supporting me through this process

and more. There were times that I needed your support and I always knew I could count

on you. I truly could not have done this without the love and understanding you have

always provided. Without the support of my family it would not have been possible to

focus on such a challenge.

Second, I would like to thank the many participants that provided information for

the research. Taking the time to fill out a survey is a gift that the researcher cherishes.

Research could not be conducted without participants. I personally want to thank you for

your contribution to the advancement of supply chain management. I will forever be

indebted for you contribution. I would also like to thank Dr. April Collett for providing

mentorship throughout the process. In addition, the professional advice from leaders in

the supply chain research such as Dr. Robert Handfield and Dr. Robert Kemp was

invaluable to define the project and evaluate the survey instrument.

Finally, thanks to others such as Dr. Margaret Latonio and Dr. Frederick

Lawrence, for the continuous support and guidance provided. I truly am humbled by the

support from all of you and only hope I can help others. Thanks!
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TABLE OF CONTENTS

LIST OF TABLES................................................................................................ x

LIST OF FIGURES ............................................................................................xii

CHAPTER 1: INTRODUCTION ......................................................................... 1

Background of the Problem .................................................................................. 2

Statement of the Problem...................................................................................... 5

Purpose of the Study ............................................................................................. 6

Significance of the Problem.................................................................................. 7

Nature of the Study ............................................................................................... 8

Research Questions............................................................................................. 10

Hypotheses.......................................................................................................... 12

Theoretical Framework....................................................................................... 19

Independent and Dependent Variables ............................................................... 23

Definition of Terms............................................................................................. 24

Assumptions........................................................................................................ 27

Limitations .......................................................................................................... 29

Delimitations....................................................................................................... 30

Summary ............................................................................................................. 30

CHAPTER 2: REVIEW OF THE LITERATURE ............................................. 33

Literature Review................................................................................................ 33

Rationale for Supplier Development .................................................................. 34

Supplier Development ................................................................................. 35

Supplier Development Steps........................................................................ 36


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Research in Supplier Development..................................................................... 42

Supply Chain Management................................................................................. 50

Research Variables.............................................................................................. 52

Information Exchange ................................................................................. 52

Understanding of Goals ............................................................................... 54

Level of Supplier Participation.................................................................... 56

Coordinator’s Presence................................................................................ 58

Supplier Leadership Attitude....................................................................... 59

Dependency on Buying Firm....................................................................... 60

Conclusion .......................................................................................................... 61

Summary ............................................................................................................. 62

CHAPTER 3: METHOD .................................................................................... 66

Research Design.................................................................................................. 66

Appropriateness of Method ......................................................................... 67

Appropriateness of Design .......................................................................... 68

Research Questions and Hypotheses .................................................................. 69

Population and Sampling Frame......................................................................... 72

Informed Consent, Confidentiality, and Data Collection ................................... 74

Geographic Location........................................................................................... 75

Data Analysis ...................................................................................................... 76

Validity, Reliability, and Instrumentation .......................................................... 81

Pilot Study and the Validity and Reliability of Survey Instrument .................... 88

Summary ............................................................................................................. 90
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CHAPTER 4: RESULTS.................................................................................... 92

Population, Sample Selection, and Demographics ............................................. 94

Data Collection ................................................................................................... 97

Summary of Results Achieved From Supplier Development Projects............... 99

Measurement of Data........................................................................................ 101

Research Questions and Hypotheses ................................................................ 102

Data Analysis of Each Study Variable.............................................................. 105

Testing of Research Questions and Hypotheses ............................................... 108

Quality ....................................................................................................... 109

Delivery ..................................................................................................... 120

Cost ............................................................................................................ 130

Technology ................................................................................................ 141

Summary ........................................................................................................... 151

CHAPTER 5: CONCLUSIONS AND RECOMMENDATIONS.................... 153

Overview of the Research................................................................................. 153

Correlation of Supplier Development Results With the Level of Information

Exchange.................................................................................................... 156

Correlation of Supplier Development Results With the Level of Suppliers’

Understanding of Goals ............................................................................. 157

Correlation of Supplier Development Results With the Level of Participation

of the Supplier Organization...................................................................... 159

Correlation of Supplier Development Results With the Level Suppliers’

Leadership Attitude ................................................................................... 160


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Correlation of Supplier Development Results With the Level of Assignment

of Supplier Development Coordinator....................................................... 162

Correlation of Supplier Development Results With the Level of Suppliers’

Dependence on Buying Firm ..................................................................... 164

Correlation of Supplier Development Results With the Level of the

Collective Variables Identified in Hypotheses 1-6.................................... 165

Implications of the Study for Theory and Practice ........................................... 168

Recommendations for Organizations................................................................ 171

Limitations of the Research .............................................................................. 172

Future Research Opportunities ......................................................................... 173

Concluding Comments...................................................................................... 176

REFERENCES ................................................................................................. 177

APPENDIX A: PERMISSION TO USE PREMISES, NAME, AND/OR

SUBJECT OF FACILITY, ORGANIZATION, UNIVERSITY INSTITUTION

OR ASSOCIATION ......................................................................................... 188

APPENDIX B: INFORMED CONSENT, PARTICIPATION 18 YEARS OF

AGE AND OLDER .......................................................................................... 190

APPENDIX C: PRE-NOTIFICATION SURVEY LETTER .......................... 191

APPENDIX D: INFORMED CONSENT, PARTICIPANT 18 YEARS OF AGE AND

OLDER (SURVEY)…………………………………………………………...192

APPENDIX E: SUPPLIER DEVELOPMENT SURVEY ............................... 193

APPENDIX F: ANOVA TABLE (QUALITY)................................................ 197

APPENDIX G: t-TEST TABLE....................................................................... 197


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APPENDIX H: ANOVA TABLE (DELIVERY)............................................. 200

APPENDIX I: ANOVA TABLE (COST) ........................................................ 202

APPENDIX J: ANOVA TABLE (TECHNOLOGY)....................................... 204


x

LIST OF TABLES

Table 1 Summary of the Qualitative Research on Supplier Development.........................48

Table 2 Summary of the Quantitative Research on Supplier Development.......................49

Table 3 Independent Variables With Data Level and Scale ..............................................78

Table 4 Dependent Variables With Data Level and Scale.................................................79

Table 5 Modified Table to Show the Triola, p Value, and Interpretation .........................80

Table 6 Scale Related to Level of Information Exchange..................................................84

Table 7 Scale Related to Level of Understanding of Goals ...............................................85

Table 8 Scale Related to Level of Understanding of Suppliers Leadership

Attitude.........................................................................................................................86

Table 9 Independent Variables with Data Level, Scale, and Number of Questions........106

Table 10 Correlation Coefficients Matrix for Supplier Development Projects

Focused on Quality ....................................................................................................110

Table 11 Table of Variables, Direction of Correlation, and Strength of

Relationship With Quality-Focused Supplier Development Projects........................115

Table 12 Correlation Coefficients Matrix for Supplier Development Projects

Focused on Delivery ..................................................................................................120

Table 13 Table of Variables, Direction of Correlation, and Strength of

Relationship with Delivery Focused Supplier Development Projects .......................125

Table 14 Correlation Coefficients Matrix for Supplier Development Projects

Focused on Cost.........................................................................................................131

Table 15 Table of Variables, Direction of Correlation, and Strength of

Relationship With Cost Focused Supplier Development Projects.............................136


xi

Table 16 Correlation Coefficients Matrix for Supplier Development Projects

Focused on Technology .............................................................................................141

Table 17 Table of Variables, Direction of Correlation, and Strength of

Relationship With Technology-Focused Supplier Development Projects .................146

Table 18 Summary Table Showing the Correlation Results of Direction for

Strength and Direction in Relation to the Studied Independent Variables................151

Table 19 Summary Table Showing Research Questions..................................................155

Table 20 Summary Table of Hypothesis H1 ....................................................................157

Table 21 Summary Table of Hypothesis H2 ....................................................................157

Table 22 Summary Table of Hypothesis H3 ....................................................................160

Table 23 Summary Table of Hypothesis H4 ....................................................................162

Table 24 Summary Table of Hypothesis H5 ....................................................................164

Table 25 Summary Table of Hypothesis H6 ....................................................................166

Table 26 Summary Table of Hypothesis H7 ....................................................................167


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LIST OF FIGURES

Figure 1. Model of factors influencing supplier development results...............................24

Figure 2. Supplier quality and development business priority. .........................................38

Figure 3. Supplier development research model of independent and dependent

variables. ......................................................................................................................68

Figure 4. Number of surveys versus suppliers annual sales in the research data..............95

Figure 5. Number of projects per purchase part area. .......................................................96

Figure 6. Number of surveys submitted per supplier development engineer....................98

Figure 7. Results of supplier development project focused on delivery. ..........................99

Figure 8. First-time-quality improvement from supplier development projects. ............100

Figure 9. Supplier development projects focused on technology....................................100

Figure 10. Cost improvement results from supplier development projects.....................101

Figure 11. Hypotheses of positive correlation of independent to dependent

variables. ....................................................................................................................109

Figure 12. Level of supplier information exchange versus quality improvement...........111

Figure 13. Level of supplier understanding of goals versus quality improvement. ........111

Figure 14. Level of supplier participation versus quality improvement. ........................112

Figure 15. Level of supplier leadership’s attitude versus quality improvement. ............112

Figure 16. Level of supplier development coordinator’s presence versus quality

improvement. .............................................................................................................113

Figure 17. Level of supplier dependence on buying firm versus quality

improvement. .............................................................................................................113
xiii

Figure 18. Level of supplier information exchange versus delivery

improvement. .............................................................................................................121

Figure 19. Level of supplier understanding of goals versus delivery

improvement. .............................................................................................................122

Figure 20. Level of participation versus delivery improvement. ....................................122

Figure 21. Level of supplier leadership’s attitude versus delivery improvement. ..........123

Figure 22. Level of supplier development coordinator’s presence versus delivery

improvement. .............................................................................................................123

Figure 23. Level of supplier dependence on buying firm versus delivery

improvement. .............................................................................................................124

Figure 24. Level of supplier information exchange versus percentage cost

improvement. .............................................................................................................132

Figure 25. Level of supplier understanding of goals versus percentage cost

improvement. .............................................................................................................132

Figure 26. Level of participation versus percentage cost improvement..........................133

Figure 27. Level of supplier leadership attitude versus percentage cost

improvement. .............................................................................................................133

Figure 28. Level of supplier development coordinator’s presence versus

percentage cost improvement. ...................................................................................134

Figure 29. Level of supplier dependence on buying firm versus cost percentage

improvement. .............................................................................................................134

Figure 30. Level of supplier information exchange versus technology success. ............142

Figure 31. Level of supplier understanding of goals versus technology success............143


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Figure 32. Level of participation versus technology success. .........................................143

Figure 33. Level of supplier’s leadership’s attitude versus technology success. ............144

Figure 34. Level of supplier development coordinator’s presence versus

technology success.....................................................................................................144

Figure 35. Level of supplier dependence on buying firm and technology

improvement success. ................................................................................................145


1

CHAPTER 1: INTRODUCTION

Since the 1980s, many firms have experienced a transformation in the role of the

purchasing function from a business that executes transactions to one that leads supplier

selection and manages the supplier network (Krause, 1995). The advancement and

increasing importance of the purchasing role is attributed to the widely recognized

contribution of supply professionals to the competitiveness of the buying firm (Burt,

Dobler, & Starling, 2003; Ogden, Peterson, Carter, & Monczka, 2005). “The relationship

between the corporation and its suppliers is very important and can be regarded as an

intangible and agile asset of the corporation” (Lee & Yang, 2000, p. 787). This research

advanced the body of knowledge in supply chain management by analyzing

organizational factors that may influence the success of supplier development programs.

Numerous qualitative and quantitative research studies have supported the role of supply

chain leadership in supplier development success.

Lack of trust between a supplier and customer can often result in ineffective

performance (Chu & Fang, 2006). Kwon and Suh (2004) noted a lack of trust may result

in higher transactional costs due to increased examination and verification of contractual

activities. Kwon and Suh posited that value-added activities such as supplier development

approaches have become difficult to execute.

For the purpose of the current research, “supplier development was defined as the

transfer of resources for the purpose of improving the suppliers’ performance and

capabilities” (Easton, 2000, p. 2). Based on this definition, supplier development includes

any activity or resource the buying firm deploys to improve the performance of suppliers,

including minimal activities such as communication through supplier scorecards and


2

other supplier feedback processes to more moderate activities such as on-site

assessments, providing training, and short-term workshops or kaizen activities

(improvement workshops) and then advancing to more extensive activities such as joint

development activities, long-term projects, and employee exchanges focused on

knowledge transfer (Burt et al., 2003). The current research involved an examination of

the relationship between factors related to supplier development and the results of the

activity from the buying firm’s perspective. “With suppliers making a significant

contribution to a company’s competitive position, it would be a fatal mistake if

companies were to neglect the potential of supplier development practices” (Wagner,

2006, p. 566).

Chapter 1 introduces the problem of a lack of understanding of the variables that

contribute to successful supplier development efforts and the need to analyze factors in

relation to supplier development results. Specifically the chapter includes the background

of the problem, statement of the problem, purpose of the study, significance of the

problem, nature of the study, research questions, hypotheses, theoretical framework,

independent and dependent variables, definition of terms, and assumptions, limitations,

and delimitations. Chapter 1 concludes with a discussion of the pertinent aspects of the

research study.

Background of the Problem

With the turbulent times that extensive global competition brings, as well as the

escalation of commodity costs such as steel, resin, crude oil, and precious metals, many

firms have transformed their traditional purchasing organizations with a focus on price to

purchasing organizations with a focus on supply management to create a competitive


3

advantage (Burt et al., 2003; Krause, 1995; Monczka, Trent, & Handfield, 2002). In

1939, Toyota management adopted a supplier development philosophy that viewed

suppliers as part of the Toyota family (Sako, 2004), which indicated a long history of

focus on supplier development by the Toyota organization.

In the 1950s, management in Japan adopted an approach that viewed the

manufacturing process as a system with a focus on quality, including the evaluation of

purchased materials to improve an organization’s ability to provide jobs (Deming, 1982).

Toyota demonstrated commitment to supplier development by opening lectures,

seminars, and training courses to core supplier employees (Sako, 2004). Deming posited

that buying and supplier organizations should work together to reduce the level of defects

seen by the purchaser through cooperative methods. At Toyota, Nissan, and Honda,

supplier development has been taken for granted for several decades, with only recent

emphasis by manufacturers in the United States (Burt et al., 2003; Sako). Following

Toyota, Nissan, and Honda’s lead, many organizations have seen a transformation of the

role of purchasing from simply issuing purchase orders to managing and developing

world-class suppliers (Burt et al., 2003).

The transformation requires a paradigm shift in thinking from one that is purely

transactional to a relationship where the buying firms’ leadership and selling firms’

leadership have a sincere desire to enhance each other’s interest (Burt et al., 2003).

Movement to transformational approach has led to fewer suppliers in the supply chain

characterized by longer term relationships (Burt et al., 2003; Krause, 1995; Monczka et

al., 2002). “The evolution of the purchasing function’s importance within the

organization and the evolution of the buyer-supplier relationship have occurred, in part,
4

because buying firms increasingly recognize the potential contribution of their suppliers’

performance to their own competitive position” (Krause, p. 1). Activities range from

nominal support to full-time staffs leading the supplier development activities (Krause).

If organizations are to effectively use resources devoted to supplier development

activities, an understanding of the factors associated with successful supplier

development results may be of importance.

Research on factors that influence successful supplier development results may be

of importance to buying firms’ leadership of supply management. Heide and George

(1990) noted supplier development programs were more prevalent than expected at the

time and also identified the element of formal supplier evaluation as the key to success.

Krause (1995) identified antecedent variables to successful supplier development

processes, which included support of top leadership, cross-functional involvement, and

effective communication. Research by Krause and Ellram (1997) indicated satisfactory

supplier development results correlated with firms with a philosophy of expecting

improved supplier performance and the willingness to devote resources to the effort.

Handfield, Krause, Scannell, and Monczka (2000) noted firms can avoid the pitfalls of

poor supplier development results by conducting meetings with the buyers and supplier

teams, defining key projects, and monitoring project results. In an empirical study on one

large company with an established supplier development program, Easton (2000)

revealed that significant factors such as the suppliers’ positive attitude, suppliers’

appointment of a coordinator for the supplier development effort, and a high level of

supplier dependence on the customer contributed to successful supplier development

approaches.
5

Monczka et al. (2002) described how the supply chain encompasses all actions

connected with the stream and transformation of products or services from the raw

material stage (extract from Mother Earth) through to the end-buyer. The chain may be

referred to as dirt to customer, referring to the extracting phase of taking product from the

earth and then processing it until it is in its intended form for the final customer.

Statement of the Problem

Despite a thorough and deliberate supplier selection process, many suppliers are

not performing adequately in the areas of quality, delivery, cost reductions, and

technology advancements (Burt et al., 2003; Easton, 2000; Krause, 1995). Doolen,

Traxler, and McBride (2006) noted, “Although having good supplier performance is

important, surveys show that U.S. manufacturing companies continue to struggle with

supplier management” (p. 26). Poor supplier performance could result in unnecessary

design changes, increased cost, time delays in delivery, and poor quality (Lo & Yeung,

2006). Effective supply chain leadership is important to the organization and society

because it may lead to lower total cost, improved quality and delivery performance, and

advancements in technology (Fugate, Sahin, & Mentzer, 2006).

When faced with a poorly performing supplier, firms may choose to resource the

product or service to an alternative supplier, develop the manufacturing capabilities

internally, or assist the supplier to develop the capabilities to perform at an acceptable

level (Burt et al., 2003). The premise of the current research was that the buying firm has

chosen to assist the supplier to improve the capabilities to perform at an acceptable level,

known as supplier development. Previous research in supplier development primarily

focused on case study analysis with limited empirical focus (Sanchez-Rodriguez,


6

Hemsworth, & Martinez-Lorente, 2005). A lack of understanding of the variables that

contribute to successful supplier development efforts may impede the firms’ ability to use

invested resources effectively to meet customer requirements. Research in the area of

supplier development may provide supply chain professionals the knowledge to improve

results.

When buying firms engage in supplier development activities, improvements may

occur with suppliers in areas such as quality, delivery, cost, lead time/cycle time, and

technology resulting in improved value propositions for the buying firm (Burt et al.,

2003). This multiple linear regression research study expands the body of knowledge in

supply chain management by testing factors that may be associated with successful

supplier development results. The data collected in the study may provide supply chain

professionals insight into the independent variables and the relationship they may have

with supplier development results. “Purchasing can and should take a lead role in supplier

development to ensure that the links between supply chain members are productive and

rewarding” (Easton, 2000, p. 2).

Purpose of the Study

The purpose of the current quantitative research study was to analyze the

relationship between the independent variables of (a) information exchange, (b)

understanding of goals, (c) supplier participation, (d) supplier leadership attitude, (e)

coordinator presence, and (f) supplier dependence on buying firm and the dependent

variable of supplier development results in quality, delivery, cost, and technology

advancement. A supplier development engineer is an individual assigned to execute a

project with a supplier to advance performance in the areas of quality, delivery, cost, and
7

technology (Burt et al., 2003). The research involved supplier development engineers and

supply chain professionals who have completed supplier development projects from one

large automotive component firm. The leadership of the organization participating in the

research provided permission (see Appendix A). Participants in the research led supplier

development activities with the large automotive component firm. Supplier development

engineers who lacked experience as defined by their supervisor and were acting in an

apprentice role were not included in the research. The supplier development engineers

answered the survey with a specific supplier development project in mind. Engineers

could have answered more than one survey based on leading multiple projects with

multiple suppliers. Research participants were asked to reflect on their development

activities with the supplier firms that have participated in the supplier development

activity between January 2005 and February 2008.

Significance of the Problem

The significance of the impact of leadership on supplier development lies in the

knowledge of which factors may be related to achieving successful supplier development

results. The multiple linear regression study involved an examination of the variables to

determine if there was a relationship with supplier development results. The significance

of supplier development is well documented in literature (Sanchez-Rodriguez et al.,

2005).

One of the purchasing function’s basic objectives is to maintain a network of

capable suppliers. Yet, many view their supplier’s performance as lacking in the

critical areas of quality and cost improvement, delivery performance, new

technology adoption, and financial health. (Krause & Ellram, 1997, para. 2)
8

By understanding the factors that may contribute to successful supplier development

results, a significant contribution was made to supply chain management and

organizations seeking to establish or strengthen supplier development processes. The

results may provide the buying firms with the ability to identify best practices that if

applied can assist organizations in creating a competitive advantage. Improving

supplier’s performance creates an advantage, resulting in the buying firms’ ability to

improve customer value propositions.

Narasimhan, Talluri, and Mendez (2001) noted, “Effective allocation of resources

for supplier development programs is often a difficult decision faced by managers” (para.

38). By understanding the relationship of factors that may contribute to successful

supplier development programs, purchasing leadership can develop and deploy processes

that achieve intended results. Understanding supplier development is important to society

because improving supplier performance may result in an organization advancing the

ability to provide services and products that are superior in quality, delivery, cost, and

technology. The result of the study expands the body of knowledge on supply chain

management and augments past research by analyzing variables from the perspective of a

buying firm.

Nature of the Study

A quantitative approach using a survey instrument with ratio phrase completion

and ratio type scales was used to conduct the research. A multiple linear regression

analysis study was selected as the preferred method. The quantitative approach was

selected after examining qualitative and quantitative research that identified variables that

may be associated with successful supplier development results (Dunn & Young, 2004;
9

Krause & Ellram, 1997; Krause & Scannell, 2002; Sanchez-Rodriguez et al., 2005; Sako,

2004). A correlation study was appropriate, as the intent for the research was to test the

association or relationship between the independent variables and the dependent

variables. Creswell (2003) noted, “Correlational research seeks the association or

relationship between two variables or sets of scores and develops this understanding by

exploring the form, direction, and magnitude of the association” (p. 366). Ratio and

phrase completion scales were used in the research for the variables. Multiple linear

regression analysis was utilized to determine the form, direction, and magnitude of

association of the factors being studied in relation to supplier development results.

The survey collected information from supplier development engineers who had

executed supplier development projects between January 2005 and February 2008. The

research was divided into four groups based on the focused results (dependent variable)

of the supplier development activity: (a) quality, (b) delivery, (c) cost, and (d)

technology. The independent variables were analyzed utilizing multiple regression

analysis independently and then collectively with the dependent variable in each of the

four groups: (a) quality, (b) delivery, (c) cost, and (d) technology. In essence, four

research activities were pursued. The research results indicate differences between the

four focused activities that are discussed in chapter 4. The entire population of supplier

development engineers was targeted with activities led by supplier development

engineers executed between January 2005 and February 2008 with a focus on quality,

cost, delivery, and technology.

The survey was administered electronically to the supplier development engineer

and supply chain professional. The survey was used to collect data on the independent
10

and dependent variables. The descriptive data were populated by the supplier

development engineers utilizing data collected from past completed projects. Descriptive

data included (a) focus of supplier development project, (b) category of buy from the

supplier, (c) annual supplier sales, (d) region of supplier manufacturing location, and (e)

supplier development completion date.

Correlation and multiple linear regression analysis were applied to the data to

determine whether or not correlations existed with the individual factors and then

collectively. The independent variables included values related to (a) information

exchange, (b) understanding of goals, (c) supplier participation, (d) supplier leadership

attitude, (e) buyer firm’s coordinator presence, and (f) supplier dependence on buying

firm, with the dependent variables including the results achieved through the supplier

development activity in the areas of quality, delivery, cost and technology development.

The supplier development engineers were instructed that if the values for the annual sales

and percentage dependent on the buying firm were not known, the information could be

left blank on the survey instrument. Data mining techniques were utilized to identify

these values to complete the survey. Each independent variable was studied individually

and then collectively with each dependent variable. Correlation and multiple linear

regression analysis method was used to analyze the relationship between independent

variables (a-f) with the dependent variable data. If a relationship did exist, the form,

direction, and magnitude of the association with the independent variables were analyzed.

Research Questions

One primary question drove the research: Does a relationship exist between the

independent variables of (a) information exchange, (b) understanding of goals, (c)


11

supplier participation, (d) supplier leadership attitude, (e) coordinator presence, and (f)

supplier dependence on buying firm with the dependent variables of supplier

development results in quality, delivery, cost, and technology advancement? The

following research questions were investigated through the research:

Research Question 1: What relationship does the suppliers’ level of information

exchange have with the outcome achieved from a supplier development activity?

Research Question 2: What relationship does the suppliers’ level of understanding

of the goals have with the outcome achieved from a supplier development activity?

Research Question 3: What relationship does the suppliers’ level of participation

have with the outcome achieved from a supplier development activity?

Research Question 4: What relationship does the suppliers’ leadership attitude

have with the outcome achieved from a supplier development activity?

Research Question 5: What relationship does the buying firm’s level of presence

of a coordinator have with the outcome achieved from a supplier development activity?

Research Question 6: What relationship does the suppliers’ level of dependence

based on percentage of the suppliers’ sales revenue to the buying firm have with the

outcome achieved from a supplier development activity?

Research Question 7: What relationship do the level of (a) information exchange,

(b) understanding of goals, (c) participation, (d) leadership attitude, (e) buying firm’s

coordinator presence, and (f) supplier dependence on buying firm collectively have with

the outcome achieved from the supplier development activity?

The data were analyzed utilizing correlation and multiple regression analysis to

determine if variables individually and collectively correlate to the dependent variable.


12

The research questions were applied in four groups based on the focus of the supplier

development activity or project dependent variables related to (a) quality, (b) delivery, (c)

cost, and (d) technology. The research provides insight into the following question: Is

there a significant relationship between factors related to the supplier development

process of (a) information exchange, (b) understanding of goals, (c) supplier

participation, (d) supplier leadership attitude, (e) coordinator presence, and (f) supplier

dependence on buying firm with the dependent variables (supplier development outcome

in the areas of quality, delivery, cost, and technology)?

Hypotheses

Supplier development represents a proactive approach to improving a supplier’s

performance (Burt et al., 2003; Dunn & Young, 2004; Easton, 2000; Hahn, Watts, &

Kim, 1990; Krause & Ellram, 1997; Sanchez-Rodriguez et al., 2005). Research indicated

that firms with a supplier development focus may expect to see improvements in

suppliers’ performance in quality, delivery, cost, and technology (Burt et al., 2003).

Based on a review of previous research, the following hypotheses and null hypotheses are

offered.

H10: There is no relationship between the suppliers’ levels of information

exchange and the supplier development outcome in the areas of quality, delivery, cost,

and technology.

H1a: Higher levels of supplying firm information exchange will result in higher

levels of supplier development outcome related to quality, delivery, cost, and technology.
13

H20: There is no relationship between the suppliers’ levels of understanding of the

goals and the supplier development outcome in the areas of quality, delivery, cost, and

technology.

H2a: Higher levels of the suppliers’ understanding of the goals will result in

higher levels of supplier development outcome in the areas of quality, delivery, cost, and

technology.

H30: There is no relationship with the suppliers’ level of participation and the

supplier development outcome in the areas of quality, delivery, cost, and technology.

H3a: Higher levels of suppliers’ participation will result in higher levels of

supplier development outcome in the areas of quality, delivery, cost, and technology.

H40: There is no relationship with the level of suppliers’ leadership attitude and

the supplier development outcome in the areas of quality, delivery, cost, and technology.

H4a: Higher levels of the suppliers’ leadership attitude will result in higher levels

of supplier development outcome related to quality, delivery, cost, and technology.

H50: There is no relationship with the level of assignment of a development

coordinator from the buying firm and the supplier development outcome in the areas of

quality, delivery, cost, and technology.

H5a: Higher levels of assignment of a supplier development coordinator by the

buying firm will result in higher levels of supplier development outcome in the areas of

quality, delivery, cost, and technology.

H60: There is no relationship with the suppliers’ level of dependence on the

buying firm (based on sales percentage of revenue sold to buying firm) and the supplier

development outcome in the areas of quality, delivery, cost, and technology.


14

H6a: Higher levels of dependence on the buying firm (based on sales percentage

of revenue sold to buying firm) to the buying firm will result in higher level of supplier

development outcome in the areas of quality, delivery, cost, and technology.

H70: There is no collective relationship with the level of (a) information

exchange, (b) understanding of goals, (c) supplier participation, (d) leadership attitude,

(e) buying firm’s coordinator presence, and (f) suppliers’ dependence on buying firm and

the supplier development outcome in the areas of quality, delivery, cost, and technology.

H7a: Higher collective levels of (a) information exchange, (b) understanding of

goals, (c) supplier participation, (d) leadership attitude, (e) buying firm’s coordinator

presence, and (f) suppliers’ dependence on buying firm will result in a higher supplier

development outcome in the areas of quality, delivery, cost, and technology.

The supply management function has changed dramatically between 1975 and

1995 (Burt et al., 2003; Krause, 1995, Monczka et al., 2002). “During the 1980s and

1990s, intense global competition has emphasized the need for the purchasing function to

simultaneously keep cost low, maintain high quality levels, and ensure the on-time

delivery of purchased material, services and assemblies” (Krause, p. 19). Firms are

forging closer relationships with important suppliers and including them in many aspects

of the business process (Burt et al., 2003; Krause; Monczka et al.; Nelson, Moody, &

Stegner, 2005). Krause posited buyer–supplier relationships in the United States are

moving from a traditional transactional relationship to a relationship with more

cooperation and collaboration.

H1a: Higher levels of supplying firm information exchange will result in higher levels of

supplier development outcome related to quality, delivery, cost, and technology.


15

Burton (2000) defined information exchange as the “relaying of business-related

information in a way that enables the recipient to take action” (p. 134). One of the most

important findings of research conducted by Krause (1995) asserted that communication

efforts with suppliers have the potential to affect the level of commitment for supplier

development activities. In a mixed method research study of 89 minority suppliers, the

results of Krause, Ragatz, and Hughley (1999) emphasized the need to effectively

communicate in order to develop minority suppliers.

In a case study analysis of supplier development activities at John Deere, Golden

(1999) emphasized the need to have open communications between the customer and the

supplier on information related to quality, cost, and technology. John Deere created a

trusting relationship with its supplier base, where information related to cost structures,

including profitability, was shared freely. John Deere understood the need for suppliers

to be profitable and the suppliers trusted the relationship. John Deere’s supplier

development activities allowed the personnel the opportunity to assist suppliers in

reducing process steps, resulting in lower cost and higher profitability for both the

suppliers and John Deere (Golden).

Burt et al. (2003) defined a trusting relationship between the supplier and buyer as

“being confident that the other party will do what it says it will do” (p. 87). As a buyer-

supplier relationship progresses from a transactional to a collaborative to an alliance, the

level of trust required typically increases (Burt, Dobler, & Starling, 1996). Monczka et al.

(2002) define collaboration as “the process by which two or more parties adopt a high

level of purposeful cooperation to maintain a trading relationship over time” (p. 135).

Alliance is defined as a special type of collaborative relationship where “confidential


16

information is shared, assets are invested in joint projects, and significant joint

improvements are pursued” (Monczka et al., p. 137).

H2a: Higher levels of the suppliers’ understanding of the goals will result in higher levels

of supplier development outcome in the areas of quality, delivery, cost, and technology

Watts and Hahn’s (1993) empirical analysis reported a need for three key

elements for the successful execution of a supplier development program: (a) establishing

clear goals and objectives, (b) supplier evaluations, (c) developing future supplier

capabilities. A survey of 527 conducted by Krause and Ellram (1997) indicated that

purchasing managers can improve suppliers’ performance by demanding more, clearly

communicating expectations, and actively participating through supplier development

efforts. Through case study analysis, Maltz (1998) showed that performance of an

electrical firm improved significantly by inviting distributors on site, opening a clear

communication path for expectations and making it a clear objective to be involved in

supplier improvement efforts.

Organizations depend on a number of activities to improve suppliers’

performance, such as the use of scorecards, supplier assessments, workshops, training,

direct involvement of personnel at the suppliers’ or customers’ location, and many other

projects (Claunch, 1993, Easton, 2000; Golden, 1999; Handfield et al., 2000, Krause,

1995; Krause & Ellram, 1997; Krause & Scannell, 2002; Watts & Hahn, 1993). Deming

(1982) asserted that long-term relationships such as collaborative relationships are

necessary to achieve the lowest total cost. Monczka et al. (2002) described collaborative

relationships as having characteristics such as (a) long-term relationships between buyers

and suppliers; (b) a win–win attitude to the benefit of the relationship; (c) joint effort to
17

improve, settle conflict, and meet challenges; (d) exchange information; and (e)

commitment to the success of each other in the relationship. Research emphasized the

need to improve the communications activities to ensure suppliers clearly understand

customers’ expectations (Ford, 2003; Forker & Mendez, 2001; Forker, Ruch, &

Hershauer, 1999; Krause, Scannell, & Calantone, 2000; Narasimhan et al., 2001). Dunn

and Young’s (2004) case study revealed that ineffective measurement criteria may be a

key obstruction to supplier development.

H3a: Higher levels of suppliers’ participation will result in higher levels of supplier

development outcome in the areas of quality, delivery, cost, and technology

The results of Easton’s (2000) research revealed that the more time the buying

firm spent at the supplier’s location, the greater the results of the supplier development

activity. Nelson (2004) suggested two key elements: (a) lean supplier development

requires an organization to invest in talent and resources with knowledge in activities to

improve suppliers’ performance and (b) the activity requires a long-term commitment of

the leadership of the organization. Krause and Scannell (2002) noted that product-based

firms tend to be more active in supplier development activities such as site visits,

providing training, and direct investment in the supplier firm.

H4a: Higher levels of the suppliers’ leadership attitude will result in higher levels of

supplier development outcome related to quality, delivery, cost, and technology

The state of commitment of the suppliers’ top leadership at the initiation of the

supplier development activity may have an impact on the level of results achieved.

Research into the factor may provide insight into which pre-requirements may be

necessary to initiate a supplier development process. Hartley and Choi (1996) noted
18

organizations that cooperatively participate in a supplier development activity may

achieve greater results than suppliers coerced into the activity. Easton (2000) conducted

empirical research in which 86 suppliers were analyzed and noted that the more positive

the suppliers’ leadership attitude toward supplier development activities, the more

supplier capability improvement occurred.

H5a: Higher levels of assignment of a supplier development coordinator by the buying

firm will result in higher levels of supplier development outcome in the areas of quality,

delivery, cost, and technology

Handfield et al. (2000) reported that to avoid pitfalls of poor supplier

development results, leaders of buying firms should ensure the supplier development

process includes a priority to achieve supplier leadership commitment to the process.

Handfield et al. noted that supplier top leadership support is a major factor in the success

of supplier development efforts. Easton (2000) noted that to maximize results of supplier

development activities, leaders of purchasing organizations may need to select firms that

support supplier development efforts. Firms willing to appoint a champion to the supplier

development effort may have a greater chance for success (Easton).

H6a: Higher levels of dependence on the buying firm (based on sales percentage of

revenue sold to buying firm) to the buying firm will result in higher level of supplier

development outcome in the areas of quality, delivery, cost, and technology

Easton (2000) noted that to maximize results of supplier development activities, it

is important for buying firms to choose suppliers based on factors such as high-

dependence customers. Because there are limited resources available to any supplier
19

development effort, selecting suppliers that provide the most return on investment may be

key to the supplier development process (Easton).

H7a: Higher collective levels of (a) information exchange, (b) understanding of goals, (c)

supplier participation, (d) leadership attitude, (e) buying firm’s coordinator presence,

and (f) suppliers’ dependence on buying firm will result in a higher supplier development

outcome in the areas of quality, delivery, cost, and technology.

Easton (2000) determined there was no relationship between level of information

exchange, level of understanding of goals, and level of supplier participation with

supplier development capabilities. Easton reported a positive relationship with the level

of suppliers’ leadership attitude, level of coordinator presence, and level of suppliers’

dependence on the buying firm with supplier development capabilities. The research,

however, did not separate the findings into the dependent categories of quality, delivery,

cost, and technology. The research project analyzed the data in the four areas to

determine if a relationship exists.

Theoretical Framework

As manufacturing and service organizations outsource work to suppliers to focus

on core competencies, suppliers are expected to deliver innovative products that meet

customers’ expectations (Burt et al., 2003; Krause, 1995). “When a supplier is incapable

of meeting these needs, a buyer has three alternatives: (1) bring the outsourced item in-

house and produce it internally, (2) resource with a more capable supplier, or (3) help

improve the existing supplier’s capabilities” (Handfield et al., 2000, p. 37). The scope of

the research was the supplier development process and improving an existing supplier’s

performance. The research involved an examination of variables in relation to supplier


20

development results. The theoretical framework for the study was supply-chain

leadership, leadership and development, and general organizational and leadership

theories.

Supply chain leadership includes activities that link suppliers and customers

downstream and upstream, where supplier’s link to customers that become suppliers for

other customers until the final product is produced for the final end user (Burt et al.,

2003). Supply chain leadership activities include supplier selection, systems

management, operations, purchasing, material inventory turn management, material

scheduling, order processing, transportation, cash disbursement, and customer service

(Burt et al., 2003). The research included the use of the following definition offered by

Monczka et al. (2002):

Supply chain management is the integration of these activities [supplier selection,

systems management, operations, purchasing, material inventory turn

management, material scheduling, order processing, transportation, cash

disbursement, and customer service] through improved supply chain relationships

to achieve a sustainable competitive advantage. (p. 5)

Advantages that are achievable through proper supply chain management include quality

improvement, cost savings improvements, reduced product or service cycle time,

improved product or service delivery, and improved technology (Monczka et al., 2002).

The term supply chain management became an accepted catchphrase with consultants in

the 1980s and throughout the 1990s and was analyzed by the scholarly community (Burt

et al., 2003).
21

A transition occurred by the late 1980s, when purchased material increased to 50

to 60% of the cost of sales in the United States (Burt et al., 2003; Nelson, Moody, &

Stegner, 2001). Due to the high impact of purchased material, the importance of the

purchasing and material function was propelled within the leadership of organizations

(Nelson et al., 2001). Nelson et al. reported the shift within organizations would continue

to occur, resulting in the continued alignment of supply chain management performance

measures with organizational performance measures. Supplier quality will be evaluated

similar to customer performance indicators, delivery performance will parallel customers’

expectations, and language for product development, timing, and information systems

will be present throughout the supply chain (Nelson et al., 2001). Nelson et al. (2001)

noted that continued research on supplier development may have a profound impact on

the leadership of the buying firms’ ability to establish effective supplier development

programs to achieve business objectives.

Leadership can be discussed in terms of two theories: transactional and

transformational. Transactional leadership addresses an exchange of equal-value items;

transactional leadership focuses on the contingent rewards and manages by exception

(Bass, 1990). A transformational leadership model focuses on developing the employee

and the supplier. The transformational leadership model allows the leader to move the

organization from what it is to what the leader wants it to be.

Transformational leadership refers to the leader moving the follower beyond

immediate self-interest through idealized influence (charisma), inspiration,

intellectual stimulation, or individualized consideration. It elevates the follower’s

level of maturity and ideals as well as concerns for achievement, self-


22

actualization, and the well-being of others, the organization, and society. (Bass,

1999, p. 11)

Leadership is expected to maximize the effectiveness of supplier development

implementation (Easton, 2000; Krause, 1995, Sanchez-Rodriguez et al., 2005). The study

evaluates factors in supply leadership that may contribute or hinder the effectiveness of

supplier development programs.

There are four phases in the supplier development process: planning, doing,

checking, and acting (Burt et al., 2003). In the planning phase, the organization prioritizes

and selects the projects that may provide the highest yield related to quality delivery,

cost, and technology. Due to resource constraints, organizations cannot support all

desired supplier development problems (Burt et al., 2003). At the planning phase, an

organization makes a decision as to whether or not the supplier development project is

initiated (Krause, 1995). In some cases, the project is hard-pressed by the customer due to

the supplier firm’s poor quality or delivery performance (Burt et al., 2003). The planning

phase includes a discussion on the overall goals of the supplier development activity with

the supplier to ensure there is full agreement (Krause).

Phase 2 is the do phase and includes activities such as training, current state

analysis, supplier introduction, process selection, data collection, goal setting, planning,

and implementation (Burt et al., 2003). Phase 3, the check phase, involves reviewing the

results of the supplier development activity. Results are collected for a period of time and

compared to the baseline data initially collected. Results are also compared to the

objectives established for the supplier development activity. Improvements are

institutionalized to ensure the elevated performance is maintained. The final phase is the
23

act phase and includes the dissemination of the improved method to other parts of the

organization (Burt et al., 2003).

Independent and Dependent Variables

Figure 1 represents the test model for the research with the independent variable

represented in oval shapes and the dependent variable in circles. The research involved an

analysis of the relationship of the independent variables to the dependent variables. The

independent variables include values related to (a) information exchange, (b)

understanding of goals, (c) supplier participation, (d) supplier leadership attitude, (e)

buyer firm’s coordinator presence, and (f) supplier dependence on buying firm and the

dependent variables include the results achieved through the supplier development

activity in the areas of quality, delivery, cost, and technology development. The rectangle

represents variables that were controlled with this research. The research involved a

single large automotive supplier where the magnitude of variation is reduced due to

greater consistency in the business and organizational environment, processes,

procedures, and policies as opposed to utilizing several firms with greater variation.

Business environmental factors such as competition, market conditions, and quality

expectations are also controlled. The research model is reviewed in greater detail in

chapter 3.
24

Independent Variables
Supplier Organization
1. level information exchange
2. level of understanding of goals Dependent Variables
3. level of participation Supplier
4. level of suppliers’ leadership Analyze for Development
attitude relationship Results: quality,
5. level of coordinators presence delivery, cost, and/or
6. level of suppliers dependence technology
on the customer firm
7. collective relationship of the six
(1-6) independent variables

Controlled Variables
Buying Organization
• Business Environment
• Organizational Environment
• Buying Firms Processes, Procedures, and Policies

Figure 1. Model of factors influencing supplier development results.

Definition of Terms

The following definitions offer a more detailed understanding of terminology

used in the research. The definitions serve as a method to ensure proper representation of

data and facts. The section provides a link between the terms used in the research.

Buying firm: A buying firm is the organization that purchases a service or product

from a supplier (Cai, Jun, & Yang, 2006).

Collaborative relationship: Monczka et al. (2002) defined collaboration as “the

process by which two or more parties adopt a high level of purposeful cooperation to

maintain a trading relationship over time” (p. 135).


25

First-time quality percentage: Also referred to as first-time yield, first-time quality

is the process yield without scrap and rework (Vermani, 2003). To obtain the percentage,

the value is divided by the total parts produced.

Just-in-time (JIT): “JIT is a set of principles, tools, and techniques that allows a

company to produce and deliver products in small quantities, with short lead times, to

meet specific customer needs” (Liker, 2004, p. 23).

Kaizen: Kaizen is a Japanese term signifying continuous and incremental

improvement and an organizational philosophy about involving everyone in the pursuit of

improvement in productivity or performance (Burt et al., 2003).

Kaizen team: A kaizen team is a cross-functional team consisting of individuals

from product engineering, manufacturing engineering, suppliers, manufacturing, sales,

and purchasing (Burt et al., 2003). The team is empowered to achieve continuous

improvement through creativity (Alukal, 2006).

Keiretsu: Keiretsu is a series or related sequence; it implies that things are lined

up methodically or by position (Supply Management Research Group, Japan, 2005). “A

Keiretsu relationship is based on a close and stable business collaboration between

affiliated entities, rather than on family or other social ties” (Supply Management

Research Group, Japan, p. 6). According to the Supply Management Research Group,

Japan, “In a manufacturing Keiretsu, manufacturers supply components to companies on

a continual and stable basis” (p. 6) resembling a monopolistic market.

Keiretsu relationships: The Supply Management Research Group, Japan (2005)

studied the evolution of keiretsu relationships. “One definition common to many

researchers includes the words ‘fixed relationship’ or ‘close cooperation’ between


26

entities, in some cases between [a] large company and [a] conglomeration of other

companies” (Supply Management Research Group, Japan, 2005, p. 6).

Re-sourcing: Re-sourcing is the act of moving business from one supplier to

another (Burt et al., 2003). Burt et al. (2003) asserted that re-sourcing may be one

approach to improving a supplier that is not performing adequately.

Selling firm: The organization that vends material or services to the buying firm

(Dunn & Young, 2004).

Should-be-cost: Should-be-cost, also known as cost-based pricing, is when a

product is priced based on the cost structure of the supplier to manufacture the product or

service (Monczka et al., 2002). For the use of should-be-cost to be effective, the supplier

and customer should agree and understand the cost structure and profit requirements. The

use of should-be-cost allows the supplier and customer to minimize the time spent on

price negotiations and maximize the time spent on cost reduction (Monczka et al.).

Strategic alliances relationships: Alliance is a special type of collaborative

relationship where “confidential information is shared, assets are invested in joint

projects, and significant joint improvements are pursued” (Monczka et al., 2002, p. 137).

Supplier: Supplier is the contract manufacturer or contract service provider that

produces and sells a product that the buying firm intends to use to support operations in

the manufacture of a product or service to be sold to a third party. Supplier is “someone

whose business is to supply a particular service or commodity” (Supplier, n.d. Para. 2).

For the purposes of the current research, supplier was an organization whose business is

to supply a particular service or product to a buying firm.

Supply chain: Burt et al. (1996) offered the following definition for supply chain:
27

This chain is the upstream of the organization’s value chain and is responsible for

ensuring that the materials, service, and technology are purchased from the right

source, at the right time, in the right quantity. The value chain is a series of

organizations extending all the way back to firms which extract material from

Mother Earth, perform a series of value-adding activities, and fabricate the finish

good or service purchased by the ultimate customer. (p. 13)

Transactional relationship: In a supplier–buyer transactional relationship, the

relationship is limited by the exchange of money for services or products (Burt et al.,

2003). Burt et al. (2003) described the transactional relationship as “an arm’s-length

relationship wherein neither party is especially concerned with the well-being of the

other” (p. 81).

Trust: Burt et al. (2003) offered a definition that applies to the relationship

between the buyer and supplier as “being confident that the other party will do what it

says it will do” (p. 87). As the relationship between the buyer and the supplier progresses

from transactional to collaborative to alliance, the level of trust required typically

increases (Burt et al., 2003).

Assumptions

The basis of the study included three assumptions. The section includes a

definition of each assumption followed by the rationale. The survey instrument was valid

and reliable and the variables selected represent factors found to influence supplier

development results. To minimize the risk, subject-matter experts and rigorous validation

test methods were utilized to test the survey method. A subject-matter expert was an

individual with a doctoral level of education with a focus on supply chain research and
28

education. The survey instrument was evaluated in the following areas as determined by

Creswell (2003):

1. Are there inappropriate or sensitive questions that require rewording or

elimination?

2. Are there inappropriate open or closed-ended questions?

3. Question construction

a. Are questions clear?

b. Does each question require one response?

c. Is the question too wordy?

d. Are the responses overlapping?

e. Are the responses balanced?

f. Are there mismatches between the questions and the responses?

g. Does a question overuse technical jargon?

h. Does the questionnaire follow a logical order to avoid confusion?

4. Conduct a pilot test of the research instrument that allows pilot

participants to provide feedback directly on the survey.

Based on the feedback provided by the pilot group, the survey instrument was revised

before being sent to the participants of the research. The pilot group was excluded from

the research as recommended by Creswell (2003).

The second assumption was that the survey respondents would accurately and

honestly respond to the survey questions. The second assumption had two components:

(a) the individual would respond truthfully and (b) the individual would recall the

experience accurately. To minimize the risk of an error in recall, the respondents were
29

requested to utilize only recent supplier development projects between January 2005 and

February 2008. To minimize the risk of a lack of truthfulness in responses, professional

supplier development staff members with more experience and knowledge were utilized

in the research for survey responses.

The third assumption was the sample contained individuals who are

knowledgeable. To minimize the risk of this error, supplier staff members trained to

execute supplier development activities were asked to fill out the survey instrument. The

fourth assumption was that no environmental factors or industry factors would influence

the research results. To minimize the risk of this error, a single buying organization was

used for the research. Chapter 3 contains additional information on the research

methodology.

Limitations

Several limitations exist in the research. The first limitation is that the research

displays data from participants who chose voluntarily to respond to the survey. The

second is that the survey was limited in size and population to those who participated in

supplier development activities with a single large automotive parts manufacturer

between 2005 and 2008. The third is that the time to conduct the research was limited.

The fourth limitation is that the research project evaluated only the factors defined from

the literature review and omitted other important variables. The fifth is that the research

was limited to supply chain professionals who have led a supplier development project.

The study was also limited to the variables identified in the research design and dismissed

other variables with greater importance. All participants were supplier development
30

personnel who had overseen the completion of a project between January 2005 and

February 2008.

Delimitations

The delimitations of one buying organization are deliberate due to a focus of

minimizing the influence of environmental factors and of the researcher’s immediate

access to a large automotive supplier as a source of research participation. The study was

confined to survey supplier development engineers or supply chain professionals who

have executed supplier development project between January 2005 and February 2008.

The study focused only on variables identified in the research. Only suppliers who have

participated in supplier development activities with the participating buying organization

were included in the study. The research viewed supplier development from the buying

firm’s perspective and therefore excluded the supplier’s views. The research involved an

organization that supported supplier development activities and programs for over 5

years. The commitment of the organization to supplier development demonstrates that the

firm understands the benefits of such practices. Firms in the initial stages of supplier

development may have to work on factors not covered in this research.

Summary

Customers are focused on core competencies and are dependent on their suppliers

to provide products and services that allow them to be competitive in the markets (Burt et

al., 2003). One method to improve a supplier’s performance is the use of supplier

development. To effectively utilize these resources, organizations must understand the

factors that show a relationship to successful results of supplier development activities.

This research involved an examination of variables that showed a relationship to supplier


31

development results. By understanding the factors, firms may be able to establish more

effective supplier development efforts. More effective supplier development efforts

translate to the buyer firm as reduced costs, improved product quality, better delivery,

and use of improved technology (Monczka et al., 2002).

The research may have the potential to make a significant contribution to the

understanding of the variables that influence successful supplier development results. The

results of the research study provide additional knowledge on how buying firms can

improve supplier development processes. Buying firms as well as suppliers could benefit

from this research. Supplier development activities vary significantly across

organizations. Research indicated the variables that have the greatest influence on

successful supplier development could provide small and large firms the ability to

improve the results derived from these efforts. By understanding the relationship of the

independent variables related to (a) information exchange, (b) understanding of goals, (c)

supplier participation, (d) supplier leadership attitude, (e) buying firm’s coordinator

presence, and (f) supplier dependence on buying firm with the dependent variables of

results achieved through the supplier development activity in the areas of quality,

delivery, cost, and technology development, leadership of supply chain management is

served. This research may improve a firm’s capability to lead supplier development

efforts.

Narasimhan et al. (2001) noted, “Effective allocation of resources for supplier

development programs is often a difficult decision faced by managers” (para. 38). To

utilize resources effectively, one must understand the variables that provide acceptable

results. The current research involved an attempt to identify variables that relate to the
32

successful execution of supplier development programs. Watts and Hahn (1993)

indicated that as competitive pressure continues to rise, organizational leaders must

explore every opportunity to improve performance effectively, which includes the

supplier base to improve the profitability of the company. The research involved an

examination of whether a significant relationship exists between the independent

variables of the (a) suppliers’ level of information exchange, understanding of goals,

supplier participation, and supplier leadership attitude; (b) buyer firm’s coordinator

presence; and (c) supplier dependence on buying firm, with the dependent variables of

results achieved through the supplier development activity in the areas of quality,

delivery, cost, and technology development. Chapter 2 contains an examination of the

current body of knowledge as it pertains to the research question, hypotheses,

independent variables, and prior research methodology.


33

CHAPTER 2: REVIEW OF THE LITERATURE

In this chapter, the literature review is presented related to supplier development.

The literature framework includes a discussion on supplier development and the steps

firms take to execute a supplier development program. Following is a review of the

literature on (a) information exchange, (b) understanding of goals, (c) suppliers’

participation, (d) suppliers’ leadership attitude, (e) buyer firm’s coordinator’s presence,

and (f) suppliers’ dependency on a buying firm as they relate to supplier development

results. The chapter ends with a summary of the literature and an introduction to the

research method approach in chapter 3.

Literature Review

Hahn et al. (1990) held a narrow viewpoint of supplier development as “the

creation of new sources of supply when there are no adequate suppliers to meet the firm’s

requirement” (p. 3). Monczka et al. (2002) provided a broader definition: “Supplier

development is any activity undertaken by a purchaser to improve a supplier’s

performance and capabilities, to meet the purchaser’s short- and long-term supply needs”

(p. 307). The importance is on improving the existing suppliers’ performance and

capabilities to meet the buying firm’s needs and not on replacing the supplier with a new

one (Dunn & Young, 2004; Nelson, 2004). For the purpose of this research, “supplier

development is defined as the transfer of resources for the purpose of improving the

supplier’s performance and capabilities” (Easton, 2000, p. 2).

Supplier development represents a proactive approach to improving suppliers’

performance and capabilities through the use of supplier development activities to

achieve organizational objectives (Burt et al., 2003). When supplier development


34

activities are pursued, buying firms may expect to see improvements in quality, delivery,

cost, and technology (Burt et al., 2003). Successful supplier development activities may

result in the buying and supplier firms becoming more competitive, becoming more

profitable, and experiencing enhanced longevity (Krause, 1995). There is a gap in the

literature related to supplier development; therefore, additional research was reviewed

that pertained to supply chain managements.

Rationale for Supplier Development

A survey of purchasing professionals conducted in 1993 indicated that suppliers

were deficient in performance areas such as quality, delivery, cost reduction, and

bringing new technology into products (Morgan, 1993). To improve supplier

performance, supply chain management professionals organize, design, and deploy

supplier development efforts (Burt et al., 2003; Monczka et al., 2002). Koh, Saad, and

Arunachalam’s (2006) case study analysis determined that “good management of supplier

involvement and an agile SC [supply chain] can lead to better supplier performance,

improved manufacturing, and product and process improvements that in turn enhance

customer satisfaction and firm performance” (p. 463). Buying firms may design supplier

development structures with limited to extensive resources. The purpose of supplier

development efforts may range from limited activities related to measuring and

communicating a supplier’s performance to extensive support such as on-site supplier

support to assist in executing supplier improvement practices (Burt et al., 2003; Monczka

et al.; Nelson et al., 2001).

The rationale for supplier development activities in literature is evident in the

number of qualitative and quantitative studies examining supplier development practices


35

(Sanchez-Rodriguez et al., 2005). Newman and Rhee (1990) explored the just-in-time

(JIT) concept and the importance of working with suppliers to properly execute JIT

principles. Newman and Rhee showed the importance of communications to execute JIT

principles.

The key to Toyota’s success would appear to be their highly effective supplier

integration process that over the past 50 years has enabled the excellence of their

internal hoshin kanri (policy deployment) strategic total Toyota Production

System to be shared with their direct suppliers. (Bennett & O’Kane, 2006, p. 12)

Claunch (1993) examined Kawasaki Motors Corporation and identified three steps

related to successful supplier development results as preferred supplier status, supplier

qualification, and a part certification process. In an exploratory study, Krause and Ellram

(1997) identified a correlation between supplier development results and supplier firms

having philosophies regarding expected performance and the willingness to devote

resources. Liker and Choi (2004) noted the top 100 U.S. manufactures spent 48 cents for

material out of every dollar of sales compared to 43 cents in 1996. The increased

dependence on suppliers also provides a rationale to study supplier development.

Supplier Development

Supplier development activities where buying firms deploy resources to improve

a supplier’s performance include supplier scorecards, training sessions, quality

improvement workshops, on-site assessments, personnel exchange, supplier’s use of

customers’ capital equipment, capacity workshops, cost improvement workshops,

technology development, other kaizen events, and direct financial investment (Burt et al.,

2003; Easton, 2000; Monczka et al., 2002). Quantitative research by Krause and Ellram
36

(1997) indicated supplier development practices accounted for improved quality levels,

improved cycle times, improved delivery performance, and improved relationships

between the buying and supplier firms.

Top factors driving procurement organizations [buying firms] to improve supplier

development and collaboration, according to the research, include pressures to

generate year-over-year improvements in supplier quality and performance;

identify opportunities to remove non-value-added cost from the supply chain; and

develop and improve capacity, throughput, and other capabilities of key suppliers.

(“70% of Firms,” 2005, p. 10)

In a quantitative research study with 81 respondents, Watts and Hahn (1993) indicated

the most important objective of supplier development for most firms is to improve

suppliers’ quality performance to compete in the market, with a secondary focus on the

consolidation of the supply base.

Supplier Development Steps

Handfield et al. (2000) developed a conceptual model for the execution of

supplier development. Handfield et al. identified the steps as (a) “Identify Critical

Commodities,” (b) “Identify Critical Suppliers,” (c) “Form a Cross-Functional Team,”

(d) “Meet with Supplier Top Management,” (e) “Identify Key Project,” (f) “Define

Details of Agreement,” and (g) “Monitor Status and Monitor Strategies” (pp. 39-41). A

discussion of each step follows.

Step 1: Identify critical commodities. Handfield et al. (2000) described an

approach of segmenting commodities in relation to low to high volume in relation to low

to high opportunity versus risk. The result would be commodities segmented into four
37

categories: (a) “Noncritical Suppliers,” (b) “Leverage Suppliers,” (c) “Bottleneck

Suppliers,” and (d) “Critical Strategic Suppliers” (Handfield et al., p. 39). Handfield et al.

(2000) noted that suppliers in the critical strategic supplier category warrant

consideration for supplier development activities. Questions the procurement manager

should consider and answer yes to most or all include the following:

1. Does the source offer an opportunity to provide a competitive advantage?

2. Is the source expected to be a supplier for the foreseeable future?

3. Is there opportunity to accept the supplier’s suggestions?

4. Will you view the supplier as an extension of the operation?

5. Is there an objective to create a trusting relationship? (Monczka et al., 2002)

Deere uses a method of identifying 20% of the suppliers that represent 80% of the total

material spend (Burt et al., 2003). Deere also considers strategic and critical suppliers to

operations regardless of the amount of material spent for supplier development

application (Burt et al., 2003).

Gary Lennon (personal communication, May 1, 2007), Director of Supplier

Development at Delphi Corporation for the Powertrain Division, offered an alternative

segmentation approach. Lennon determined that suppliers need to be considered for

supplier development from a predictable and unpredictable viewpoint. Unpredictable

issues include a current supplier with a recent quality or delivery (volume) concern that

should be addressed to meet customer requirements on an urgent and high-priority basis.

These suppliers may surface due to a recent missed shipment or a quality spill to

operations. Predictable supplier issues include new program launch concerns, chronic

supplier poor performance in quality and delivery, strategic suppliers, and suppliers
38

targeted for kaizen activities. Launch issues are supplier performance concerns related to

new businesses going into production. Figure 2 represents a model of the segmentation

process.

Supplier Quality & Development Business Priority


Unpredictable Schedule Predictable Schedule

QVC Kaizen
Suppliers
Launch
Critical Supply Suppliers
6
$ Troubled
Tool Move
QV Crisis 2
1 3
Chronic QV 5
Suppliers
4 Strategic
Suppliers

QVC – Quality, Volume, Cost

Figure 2. Supplier quality and development business priority.

According to Gary Lennon (personal communication, May 1, 2007), suppliers are

segmented into six predictable categories of potential opportunity with an additional

unpredictable area defined as critical supply issues. Critical supply issues related to

quality and volume typically must be addressed in an urgent and unpredictable manner. If

the procurement manager believes help is needed to resolve the unpredictable issue,

assistance through supplier development may be necessary. Due to the urgency of such

issues, they may take priority over all predictable opportunities.


39

Categories 1 through 6 are predictable through a careful analysis of the supply

base as well as the value propositions of the product lines. Priority 1 suppliers are

strategic to the firm, are having launch issues or concerns, and are performing poorly

from a quality and volume perspective. Priority 2 suppliers are having launch issues and

quality and delivery concerns. Priority 3 suppliers are having launch concerns and are

strategic to the firm. Priority 4 suppliers are strategic to the firm and are having chronic

quality and volume concerns. Priority 5 suppliers are strategic to the firm. Priority 6

suppliers have an opportunity to provide a return to the firm based on a kaizen event in

the areas of quality, volume, and cost.

Step 2: Identify critical suppliers. With suppliers segmented utilizing the

preferred method of the buying firm, procurement professionals must decide which

suppliers to execute supplier development activities. A careful evaluation of the buying

firm’s value propositions, supplier’s delivery and quality performance, launch readiness,

and potential kaizen opportunities allows the procurement organization to identify

suppliers for potential supplier development activities (G. Lennon, personal

communication, May 1, 2007). Handfield et al. (2000) asserted constructing a Pareto

chart of current supplier performance concerns is a common approach for selecting

suppliers for developmental support.

Step 3: Form a cross-functional team. Monczka et al. (2002) noted, “Before

approaching suppliers and asking for improvements, it is important to develop internal

cross functional consensus for the initiative” (p. 310). Handfield et al. (2000) determined

it is important to have members of the buying firm in agreement with the scope of the

supplier development activity prior to approaching the supplier. Ford (2003), a senior
40

consultant with ADR International Purchasing Consultants, noted in a best practice

review that a key driver of success in supplier development is the buying firm ensuring

there is agreement on the current performance level of the supplier as well as the

expected performance requirements.

Step 4: Meet with supplier’s top management. Handfield et al. (2000) explained,

“Next, the buyer’s cross functional commodity team approaches the supplier top-

management group and establishes three keys to supplier improvement: strategic

alignment, measurement, and professionalism” (p. 40). Nelson (2004) identified two key

elements: lean supplier development requires an organization to invest in talent and

resources with knowledge in activities to improve suppliers’ performance and the activity

requires a long-term commitment by the leadership of the organization. Sanchez-

Rodriguez et al. (2005) revealed there “is strong justification to promote supplier

development efforts and to obtain the resources needed to implement them” (p. 299).

Step 5: Identify key projects. Handfield et al. (2000) reported after identifying

suppliers and achieving the suppliers’ leadership commitment, the team works to identify

promising opportunities and the required resources and time needed to complete the

project. Monczka et al. (2002) also noted other factors to consider such as the abilities of

the supplier and buyer personnel, strategic importance of the project, and life of the

product. It is also important for both the buyer and the supplier to understand the

potential benefits of the project (Handfield et al.). Leadership then determines the areas to

focus on for improvement and the degree of resources assigned (Burt et al., 2003; Easton,

2000; Golden, 1999; Handfield et al., 2000; Krause, 1995; Krause & Ellram, 1997;

Krause & Scannell, 2002).


41

Step 6: Define details of the agreement. In this stage, the organizations define the

scope of the agreement for the supplier development project (Handfield et al., 2000). Burt

et al. (2003) suggested obtaining signatures from all participants for a supplier

development project charter. The charter should include information related to the

business case, goals of the project, project scope, schedule and deliverables, and roles and

responsibilities (Burt et al., 2003). Monczka et al. (2002) described the importance of

coming to an agreement on the project but did not note that signatures are necessary.

Quantitative research by Krause et al. (2000) on 270 manufacturing firms showed that

supplier incentives are key enablers of supplier development activities. Nelson (2004)

noted a process of conducting top leadership meetings between the procurement

organization and the supplier firm to gain agreement for a project.

Step 7: Monitor status and modify strategies. Monczka et al. (2002) determined

that top management must monitor the project and meet often to ensure the momentum

continues. Empirical research by Krause and Ellram (1997) from 527 members of the

National Association of Purchasing Management indicated that procurement

organizations where expectations were exceeded invested more effort in many ways such

as communication, formal evaluations, training and education, and involvement. Watts

and Hahn (1993) conducted research on 81 companies, which determined that accurate

and timely evaluation of the supplier development activity is vital to the success of the

project. Burt et al. (2003) noted that once the metrics are defined for the project, a

“closed-loop corrective action procedure system is installed to review the process,

address gaps in performance, and continuously improve performance” (p. 524).


42

Research in Supplier Development

Hahn et al. (1990) purported that the main objective of purchasing is to ensure

quality suppliers are capable of meeting the supply needs of the organization. Two

definitions were introduced under the concept that a supplier development program is any

“systemic organizational effort to create and maintain a network of competent suppliers”

(Hahn et al., p. 3). The first definition offered by Hahn et al. asserted a narrow

perspective of supplier development as activities to develop new suppliers when none

exists. The second expanded the definition to include activities intended to upgrade

existing suppliers to meet customer needs (Hahn et al.).

According to Niezen, Weller, and Deringer (2007), “Corporate leaders expect

supply managers to ensure an uninterrupted flow of goods and services (often on a just-

in-time basis), help improve product quality, reduce cycle time or time-to-market, and

increase the rate of innovation” (p. 7). To improve performance, supply chain

management organizations design and deploy supplier development efforts (Burt et al.,

2003; Monczka et al., 2002). Buying firms may design supplier development structures

with limited-to-extensive resources (Burt et al., 2003). The purpose of the efforts may

range from limited activities related to measuring and communicating a supplier’s

performance to extensive support such as onsite supplier assistance in executing supplier

improvement practices (Burt et al., 2003; Monczka et al.; Nelson et al., 2001).

The rationale for supplier development activities in literature is evident in the

number of case studies examining organizations achieving success in part through the

supplier’s contribution (Dunn & Young, 2004; Krause & Scannell, 2002; Sako, 2004;

Sanchez-Rodriguez et al., 2005). Leenders and Blenkhorn (1988) noted that supply
43

objectives of firms could be met by aggressively working with existing suppliers or in

some cases creating new capable suppliers. Between 1980 and 1990, Japanese firms’

investment patterns in the United States shifted from a passive approach of supplying

capital to an active approach of managing, engineering, and designing (Newman & Rhee,

1990). An example of an active approach is the arrival of the joint venture between

General Motors and Toyota, named New United Motors Manufacturing Inc. (NUMMI).

Toyota’s traditional approach to the supplier–buyer relationships followed two key

concepts known as keiretsu and kaizen activities. Keiretsu refers to the network of

businesses that are interdependent and interrelated to create a value chain with a

competitive edge due to a focus on constant improvement. The kaizen approach refers to

the philosophy that suppliers will work on continuous improvement to provide the buyer

with opportunities to competitively improve the organization’s performance (Newman &

Rhee).

Sanchez-Rodriguez, Martinez-Lorente, and Spain (2004) asserted purchasing

leadership understands that product quality is limited by the level of quality of incoming

material and services, and therefore a focus on supply-chain-management is inevitable.

“NUMMI deployed three focuses in working with suppliers: (a) Its approach to

scheduling, (b) Its communication, and (c) The relationship between planning and order

release” (Newman & Rhee, 1990, p. 18). NUMMI utilized the JIT concept in scheduling.

“To NUMMI, JIT is not simply the arrival of inventory at the correct time; rather, it is a

total manufacturing philosophy” (Newman & Rhee, p. 18). NUMMI communicated to its

suppliers through simple methods such as the use of kanban cards to inform suppliers

what and how much to ship. Electronic communication methods were also deployed to
44

ensure effective communications. Knowledge of NUMMI’s planning process was shared,

utilizing communications channels to assist the suppliers’ understanding and performance

in meeting requirements (Newman & Rhee).

Claunch (1993) examined Kawasaki Motors Corporation and defined three steps

related to successful supplier development results as preferred supplier status, supplier

qualification, and a part certification process. Claunch emphasized the importance of

Kawasaki Motors Corporation executing improvements internally within the organization

prior to taking them to the supplier base. The organization also identified three important

strategic performance measures for the supplier development process: (a) “100%

quality,” (b) “On-time deliveries,” and (c) “Correct counts” (Claunch, para. 7). The

supplier development program’s certification process was founded on the principles of

listening to suppliers and working meticulously toward joint success of both the buying

and the selling firm (Claunch).

Organizations need a capable supply base network to meet competitive market

requirements (Burt et al., 2003; Krause, 1995: Monczka et al., 2002). Watts and Hahn

(1993) noted, “A supplier development program is designed to create and maintain such a

network and to improve various supplier capabilities that are necessary for the buying

organization to meet its increasingly competitive challenges” (para. 1). Survey results

from 81 respondents showed that greater than 50% of the organizations rated suppliers

only once or twice per year (Watts & Hahn, 1993). Watts and Hahn also showed that

63% of the organizations that responded had some type of supplier development program

in place, the programs varied in terms of scope and name, 43% of the programs were in

place for more than 4 years, and the projects had different levels of participation. The
45

research produced three findings: (a) the importance of defining clear goals and

objectives, (b) supplier assessments are important to the success of supplier development

efforts, and (c) supplier development efforts should focus on future supplier needs instead

of only on current quality or cost concerns (Watts & Hahn).

In an exploratory study with 527 high-level purchasing executives, Krause and

Ellram (1997, para. 34) compared responses related to the results achieved from

suppliers’ development activities and separated them into two categories: exceeded and

fallen short. The group designated exceeded reported that the organization’s supplier

development activities exceeded expectations. The group designated fallen short reported

that the supplier development efforts has fallen short of the organization’s expectations.

The research indicated that firms where supplier development efforts exceeded

expectations placed more effort on communications, involvement with suppliers,

feedback and evaluations, and training and education (Krause & Ellram).

Krause et al. (1999) examined responses from 89 minority-based suppliers to

assess the effectiveness of an organization’s minority supplier development program.

“The term ‘minority-owned suppliers’ is used by the U.S. federal government to describe

a company that is at least 51% owned by a minority person such as Black American,

Hispanic American, Native American, or Asian-Pacific American” (Krause et al., 1999,

p. 33). The results indicate small minority-owned suppliers were generally less positive

about supplier development activities compared to large minority-owned suppliers. Small

minority-owned suppliers reported greater communications problems and were more

concerned about the customers’ focus on reducing the number of suppliers (Krause et al.,

1999).
46

Easton (2000) conducted research limited to one firm and the firm’s suppliers

involved in supplier development efforts. Surveys were completed by both the buying

firm and the supplier organization. Seventy-four acceptable paired responses were

analyzed to understand the factors that contributed to successful supplier development

efforts. The research indicated the extent of supplier development activities at a

composite level did not correlate positively with improved supplier performance.

Analysis of the data indicated that if the buying firm’s goal is to ensure knowledge is

utilized at the supplier base, greater initial and follow-up commitment is needed. The

research also indicated the importance of selecting the right suppliers. The data revealed

the supplier selection process is important and factors such as the level of supplier

dependency on the customer, degree of suppliers’ upper management support, and

suppliers’ leadership’s willingness to appoint a coordinator are integral to successful

supplier development results (Easton).

Research by Krause et al. (2000) utilizing survey responses from 527 members of

the National Association of Purchasing Management showed that “supplier assessment

and supplier incentives are key enablers of supplier development efforts for the

manufacturing firms in this sample” (p. 49). The research revealed that supplier

incentives and supplier assessment stimulate supplier action indirectly to improve

performance. The data also showed that direct involvement of the buying firm in

activities such as training plays a direct role in achieving significant results (Krause et al.,

2000).

Krause and Scannell (2002) collected data comparing 312 products and 200

service organizations. The results indicated supplier development activities at the service-
47

based firms are different from the approach at product-based firms (Krause & Scannell).

Product-based firms reported higher use of supplier evaluation, certification programs,

and supplier feedback activities (Krause et al., 2000). “Overall, product-based firms

tended to take a more active role in supplier performance improvement than did service

firms by conducting site visits, providing training/education, and directly investing in the

supplier” (Krause et al., 2000, p. 17).

Dunn and Young (2004) executed a case study of five firms based on a model that

includes an analysis of a buying firm’s expectations and current supplier assessment to

determine the type of supplier relationship and the performance gap that exists. The

results of the research indicated factors important to supplier development across all

industries including level of participation, established communication loops, consistent

measurement method, and known escalation process. Dunn and Young proposed from the

research that buying and supplier firms with relationships based on price elicit few

supplier development activities.

Sako (2004) compared supplier development activities at Honda, Nissan, and

Toyota to understand the differences in the organizations’ approaches. Sako indicated

Toyota’s twofold approach of separating the Toyota Production System (supplier

development) from the purchasing function allows the suppliers to learn as if they were a

part of the Toyota organization, while the purchasing function focuses on total quality

control. The separation allows the supplier to focus on learning how to execute

improvements and screening the supplier from the purchasing organization. The Honda

and Nissan approach unifies these efforts, offering a single point of focus for the supplier;

however, the unified approach represents a possible impediment to learning. Nissan and
48

Toyota have an identified inner core of suppliers in which process improvement

approaches are taught utilizing a hands-on approach (Sako).

Table 1

Summary of the Qualitative Research on Supplier Development

Author Contribution Comments


Claunch (1993) Identifies 3 steps involved in supplier Prescriptive; Case

development: (1) preferred supplier study of Kawasaki

status, (2) qualification of supplier, and Motors Corporation.

(3) part certification of a supplier.

Krause, Ragatz, & Results showed smaller suppliers were Mixed research study

Hughley (1999) generally less positive about supplier of 89 minority-based

development efforts. suppliers.

Handfield, Research indicated supplier development Article presents survey

Krause, Scannell, is time consuming and results take time data and examples

& Monczka to be realized. drawn from case

(2000) studies.

Dunn & Young Research indicated ineffective Case study of 5 buying

(2004) measurement criteria may be a key firms.

obstruction to supplier development.

Sako (2004) Comparative study of supplier Comparison case study.

development activities at Honda, Nissan,

and Toyota.
49

In addition to qualitative research, there is quantitative research on supplier

development. Table 2 represents a summary of the quantitative research conducted on

supplier development.

Table 2

Summary of the Quantitative Research on Supplier Development

Author Contribution Comments


Krause & Ellram Identified and discussed the antecedent Empirical analysis of

(1997) variables to supplier development, which 527 high-level

include support of top management, cross- purchasing executives.

functional effort, and effective communication.

Easton (2000) Identified and discussed significant factors that Empirical study of one

contribute to successful supplier development buying firm. 74

approaches such as extensive supplier support. participants

Krause, Results indicated that supplier assessment and Empirical study

Scannell, & supplier incentives are key factors to promote utilizing 527

Calantone (2000) successful supplier development efforts. responses.

Krause & Research indicated that product-based firms 312 product-based and

Scannell (2002) tend to be more active in supplier development. 200 service firms.

Sanchez- Research studied the impact of supplier Empirical research

Rodriguez, development practices on organizations’ utilizing 306 surveys

Hemsworth, & performance. The results indicated strong from purchasing

Martinez- justification for supplier development activities managers.

Lorente (2005) based on improved organizational results.


50

The limited supplier development research over the past 20 years has

demonstrated the importance of commitment, communications, measurement systems,

and trust in achieving successful supplier development results (Handfield et al., 2000;

Krause, 1995; Krause et al., 1999, 2000). To execute supplier development, an

understanding of the concept of supply chain management is required (Burt et al., 2003;

Monczka et al., 2002). “With suppliers making a significant contribution to a company’s

competitive position, it would be a fatal mistake if companies were to neglect the

potential of supplier development practices” (Wagner, 2006, p. 566).

Supply Chain Management

Monczka et al. (2002) noted the supply chain encompasses all actions connected

with the stream and transformation of products or services from the raw material stage

(mined out of the earth) through to the end-buying firm. The chain is referred to as dirt to

customer, referring to the extracting phase of taking the product from the earth and then

processing it until it is in its intended form for the final customer. Monczka et al. also

noted the supply chain includes the information flow throughout the transformation

phases.

The term supply chain management became an accepted catchphrase with

consultants in the 1980s and throughout the 1990s and was analyzed by the scholarly

community (Burt et al., 2003). “Supply chain management is generally regarded as the

integration of the flows of material, information and financing around three competitive

priorities: price, delivery and quality” (Stading & Altay, 2007, p. 29). A transition

occurred by the late 1980s where purchased material increased to 50 to 60% of the cost of

sales in the United States (Burt et al., 2003; Nelson et al., 2001). “In the twenty-first
51

century, it will no longer be single companies competing against each other. The

individual company must position itself into a competitive SC and the different SCs will

compete against each other” (Koh et al., 2006, p. 463). Due to the high impact of

purchased material, the purchasing and material management function was propelled in

importance within an organization’s leadership.

Gordon (2005) reported, “If a company is pursuing lean and just-in-time

deliveries, key suppliers need to be on a lean journey themselves, because the lack of

synchronization can adversely impact cost, quality and delivery” (p. 21). Nelson et al.

(2001) noted the shift within organizations will continue to occur, resulting in the

continued alignment of supply chain management performance measures with

organizational performance measures. Supplier quality can be evaluated similar to the

method the customer provides performance indicators, delivery performance will parallel

customers’ expectations, and language for product development, timing, and information

systems will be present throughout the supply chain (Gordon).

Supply chain includes activities that link suppliers and customers downstream and

upstream, where supplier’s link to customers that become suppliers for other customers

until the final product is delivered to a final customer (Stading & Altay, 2007). These

activities include systems management, operations, purchasing, material scheduling,

order processing, transportation, cash disbursements, inventory turns, warehousing, and

customer service (Monczka et al., 2002). For purposes of the current research, the

definition offered by Monczka et al. will be utilized for the research: “Supply chain

management is the integration of these activities through improved supply chain

relationships to achieve a sustainable competitive advantage” (p. 5). Advantages that can
52

be achieved through proper supply chain management include (a) quality improvements,

(b) cost-saving improvements, (c) reduced product or service cycle times, (d) improved

product or service delivery, and (e) access to suppliers’ product and process technology

(Monczka et al.).

Research Variables

An organization operates with limited resources to apply to activities that support

its operation. The literature review offers insight into the research conducted in the area

of supplier development. Research has shown that organizations depend on a number of

activities to improve suppliers’ performance, such as use of scorecards, supplier

assessments, workshops, training, direct involvement of personnel at the suppliers’ or

customers’ location, and many other projects (Claunch, 1993, Easton, 2000; Handfield et

al., 2000, Krause, 1995; Krause & Ellram, 1997; Krause & Scannell, 2002; Watts &

Hahn, 1993). This section includes a review of the research findings related to the factors

studied.

Information Exchange

Information exchange was selected as a variable for the research due to the

numerous authors advocating its importance in successful supplier development

processes (Burt et al., 2003; Dunn & Young, 2004; Elmuti, 2002; Monczka et al., 2002;

Sanchez-Rodriguez et al., 2005). Burton (2000) defined information exchange as the

“relaying of business-related information in a way that enables the recipient to take

action” (p. 134). Moberg (2000) noted the “premise behind SCM [supply chain

management] is that the sharing of information and coordination of strategies among

firms in a supply chain can reduce total logistics costs and enhance value delivered to the
53

customer” (p. 6). Sako (2004) posited that higher levels of information exchange between

organizations in a supply chain lead to lower inventories and higher levels of customer

satisfaction. Ogden (2006) showed that top leadership support, good information systems,

and cross-functional support are important to an organization focused on supply-base

reduction. “Effective communication skills are indispensable skills for a project manager

to possess” (Sutterfield, Friday-Stroud, & Shivers-Blackwell, 2006, p. 34). Lambert and

Knemeyer (2004) noted as the level of partnership grows, the need for greater

communication also increases.

In quantitative research by Easton (2000), there was not a significant relationship

between information exchange and supplier capabilities. “SCM is facilitated greatly by

the latest in communication technologies, such as electronic data interchange (EDI) and

the Internet, which facilitates quick communication and end-user consumer demand to

the upstream stages of the supply chain” (Basnet, Corner, Wisner, & Tan, 2003, p. 57).

Based on a survey response from 386 purchasing executives, Petersen, Ragatz, and

Monczka (2005) asserted that collaborative planning sessions have a positive impact on

supply chain performance. Other research emphasizes the need to improve the

communication activities to ensure suppliers clearly understand customers’ expectations

(Forker et al., 1999; Forker & Mendez, 2001; Krause et al., 2000; Narasimhan et al.,

2001).

Newman and Rhee (1990) noted, based on case study research, that effective

communications is a key element to successful supplier development results. Empirical

analysis of responses from 527 high-level purchasing executives indicated that effective

communications may be an antecedent variable to successful supplier development


54

results. Dunn and Young (2004) posited based on case study research that collaborative

relationships are necessary to achieve the lowest total cost. Monczka et al. (2002) noted

that an important aspect of a collaborative relationship is the ease of information

exchange and a commitment to one another’s success. Tan (2002) explained that

managers must invest to improve information exchange capabilities and advancements in

electronic media to make communications more possible. Paulraj and Chen’s (2007)

empirical research on logistics activities of over 200 firms found that exchange of

information through interfirm communication is an essential condition for realizing the

potential benefits of collaborative relationships.

Petersen et al. (2005) concluded based on research that supply chain managers

and suppliers should be linked, and traditional systems to communicate information are

essential to effective collaboration. Additionally, the level of trust between the buyer and

the supplier has an impact on the level of collaboration (Petersen et al.). Lasch and Janker

(2004) posited top-performing suppliers should be integrated in the buying organization

to foster greater levels of collaboration and cooperation. “Supply chain integration:

information sharing, internal integration, external integration with suppliers, external

integration with customers plays a significant role in the overall success of a business”

(Zailani & Rajagopal, 2005, p. 384).

Understanding of Goals

Understanding of goals was selected as a variable for the research due to the

numerous authors advocating its importance in successful supplier development

processes (Krause & Scannell, 2002; Sako, 2004; Sanchez-Rodriguez et al., 2005; Taj &

Berro, 2006). Goals establish organizational priorities and represent the foundation of
55

how resources are allocated (Lindsey, 1989). Lindsay wrote, “There must be both

organizational and individual commitment to the strategy and the goals that derive from

the strategy” (p. 9). Goals may fall into two classifications: strategic goals and

operational goals. “Strategic goals are the long-term results that an organization seeks to

achieve in pursuing its purpose” (Lindsey, p. 9). For purposes of the current research, the

operational classification of goals was utilized, referring to the short-term objectives that

an organization plans to accomplish to support the achievement of strategic goals.

“Operating goals are normally one year or less, mostly quantitative and they form the

basis for allocating resources” (Lindsey, p. 9). Shepherd and Gunter (2006) suggested

based on research that purchasing organizations need to adopt a systemic approach to

supplier performance measures including effective feedback.

A premise of the current research was that organizations are placing greater

strategic importance on supplier development processes (Sanchez-Rodriguez et al., 2005;

Wagner, 2006). Since the intense global competition during the 1980s and 1990s, supply

management professionals have emphasized a focus on keeping costs low, improving

quality, and ensuring on-time delivery (Krause, 1995). Research showed that specific and

difficult goals lead to higher performance versus having no goals (Lee, Bobko, Earley, &

Locke, 1991). Norrie and Walker (2004) posited that a balanced scorecard consisting of

measures on budget, quality, on-time, and on-strategy leads to greater depth in business

case development and higher levels of performance. Researchers indicated that supply

chain leaders are building closer relationships, including a greater understanding of goals

with important suppliers (Burt et al., 2003; Krause; Monczka et al., 2002; Nelson et al.,

2005). Krause noted that buying–supplier relationships in the United States are moving
56

from traditional transactional relationships to relationships with more cooperation and

collaboration to achieve specific objectives.

Doolen et al. (2006) reported, “Good supplier measurement systems allow

companies to improve quality, move toward JIT production, and dramatically reduce both

order cycle time and inventory levels” (p. 26). Empirical analysis by Watts and Hahn

(1993) showed the importance of establishing clear goals and objectives in relation to

executing a successful supplier development program. Krause and Ellram (1997)

concluded in research that organizations can improve suppliers’ performance by

demanding more and clearly communicating expectations. Maltz’s (1998) case study

analysis showed that performance of an electrical firm improved significantly by inviting

distributors on-site, opening a clear communication path for expectations and a clear

objective to be involved in supplier improvement efforts.

The research also indicated that in an organization with little oversight, goal

communication was also low (Lindsey, 1989). Supply chain management research

indicated that ineffective measurement criteria to objectives or goals may impede

supplier development results (Dunn & Young, 2004). “Overall, firms should plan direct

supplier development measures thoroughly, obtain improvement targets through a formal

supplier evaluation, communicate goals to suppliers and provide feedback about

performance improvements regularly” (Wagner, 2006, p. 566).

Level of Supplier Participation

Understanding the level of supplier participation by the selling firm was selected

as a variable for the research due to the numerous authors advocating its importance in

successful supplier development processes (Burt et al., 2003; Krause, 1995; Monczka et
57

al., 2002). “Resource allocation clearly testifies to people throughout the organization,

that the goal is important and that the senior manager is serious about it” (Lindsey, 1989,

p. 211). Lindsay noted that resource allocation to specific strategies communicates to

others within the firm where priorities have been positioned and conveys authority,

power, and status. In line with these findings, Easton (2000) showed where supply chain

leadership dedicated greater resources to spend more time at suppliers’ locations as a

result of greater supplier development results. Nelson (2004) determined two key

elements: (a) lean supplier development requires an organization to invest in talent and

resources with knowledge in activities to improve a supplier’s performance and (b) the

activity requires a long-term commitment by the leadership of the organization.

Purchasing plays a key role in spanning functions by fostering relationships and

communication to improve quality performance for both the supplying and the buying

firm (Paulraj & Chen, 2005).

Empirical analysis of 527 high-level purchasing executives indicated support of

top management and cross-functional effort are antecedent variables to successful

supplier development results (Krause, 1995). Monczka et al. (2002) presented a process

map for supplier development that includes cross-functional support and monitoring the

project to ensure success. Burt et al. (2003) offered a generalized process for supplier

development projects that emphasized the importance of the buying firm making

available to the supplier personnel such as engineers to assist the team in achieving

results. Burt et al. (2003) reported world-class supply chain management organizations

dedicate resources to work hand-in-hand with supplier personnel to develop supplier

capabilities. Emiliani (2000) pointed out that a key to Honda’s supplier development
58

program is its commitment to provide adequate resources that are trained to execute

improvement projects. “Joint operational improvement activities could avoid unnecessary

changes in design, reduce time delay in delivery, improve production scheduling, and

achieve better quality” (Lo & Yeung, 2006, p. 214).

Coordinator’s Presence

Understanding the level of coordinator’s presence was selected as a variable for

the research due to the numerous authors advocating its importance in successful supplier

development processes (Burt et al., 2003, Easton, 2000; Monczka et al., 2002; Trent,

2004; Wagner, 2003). Based on a review of literature, Wagner asserted that supplier

participation in buying firms may lead to lowering costs, improved quality, and reduced

developmental costs. In the process map for supplier development, Monczka et al.

emphasized the importance of reaching agreement on the key project and securing the

joint resources to execute. The joint agreement should specify the roles and

responsibilities of each party in the execution of the project (Monczka et al., 2002). Trent

(2004) reported organizations should focus on areas such as measurement and evaluation

as one of the characteristics in the foundation to pursue progressive supply strategies.

Handfield et al. (2000) noted to avoid the pitfalls of poor supplier development

results; the execution process should include a priority to achieve supplier leadership

commitment. Handfield et al. noted supplier top leadership support is a major factor in

the success of supplier development efforts. Easton (2000) reported to maximize results

of supplier development efforts, it is important for the supplier firms to be willing to

appoint a champion. Chu and Fang (2006) explained trust is an important factor in

fostering commitment between the buying firms and the supplier organization.
59

Burt et al. (2003) revealed the use of a charter as a supplier development enabler.

Within the charter, the assignments and roles should be documented to ensure there is an

understanding of the responsibilities for various activities (Burt et al., 2003). Lindsey

(1989) noted that organizational resources are allocated based on the priorities of the

organization. Goals establish organizational priorities and represent the foundation of

how resources are allocated. Research indicates that where management follow-up and

oversight is high, organizational understanding of goals is also high (Lindsey). Easton

(2000) determined based on a survey utilizing one customer firm and 74 supplier and

customer survey responses that suppliers that appoint a coordinator for the supplier

development process achieve higher levels of execution of the knowledge learned

through supplier development activities.

Supplier Leadership Attitude

The state of commitment of the suppliers’ top leadership at the initiation of the

supplier development activity may have an impact on the level of results achieved

(Handfield et al., 2000). Research into this factor provided insight into what pre-

requirements may be necessary to initiate a supplier development process.

“Overwhelmingly, the interviewed managers emphasized that ‘real’ SCM cannot deliver

exceptional value without the highest levels of managerial commitment both within their

companies as well as up and down the supply chain” (Fawcett, Ogden, Magnan, &

Cooper, 2006, p. 24). This new breed of leadership is tasked with being able to influence

and inspire followers with a clearly articulated vision of new goal achievement (Leonard,

2003). Hartley and Choi (1996) reported that organizations with the focus of cooperative

participation in a supplier development activity may achieve greater results than suppliers
60

coerced into the activity. Easton (2000) conducted empirical research in which 86

suppliers were analyzed, indicating that the more positive attitude by the supplier’s

leadership, the more supplier capability improvement occurred. Organizational

performance may be attributed to the leadership setting clear goals and long-term

business strategies directly related to projects (Boehnke, Bontis, DiStefano, & DiStefano,

2003).

Doolen et al. (2006) noted, “Strong, collaborative relationships with suppliers

combined with shared strategic objectives are crucial to ongoing success in supply

management” (p. 34). Whitfield and Landeros (2006) purported organizational culture

may contain barriers that hinder the buyer and suppliers from contributing ideas. Tracy,

Lim, and Vonderembse (2005) advocated that supply chain management capabilities

should be viewed as an aid to obtaining a competitive advantage. One of the factors for

success identified by the Tyson–Wendy’s partnership was the need for communication at

upper levels (Lambert & Knemeyer, 2004).

Dependency on Buying Firm

As the level of dependency of the supplier firm increases on a customer firm, the

commitment to achieving successful supplier development may increase. Because limited

resources are available to any supplier development effort, selecting suppliers that

provide the most return on investment may be of importance to the supplier development

process. Easton (2000) posited based on empirical research that there is a positive

relationship between the dependency level of the supplier on the customer firm and the

actual execution of the knowledge learned through supplier development activities.


61

Conversely, Easton’s research indicated that the less dependent a supplier is on a

customer firm, the less likely supplier development results will be achieved.

Bates and Hollingworth (2004) noted powerful customers may coerce supplier

organizations in a manner that is not in the suppliers’ best interest. A survey of 69

suppliers to a customer firm indicated firms may engage in relationships contracting in

order for the customer to have the power to coerce the supplier (Bates & Hollingworth).

McHugh, Humphreys, and Mclvor (2003) reported organizations may want to diversify

the customer base to avoid the domination. The research showed that coercive power may

also be applied in a manner that provides a supportive outcome to the supplier (Bates &

Hollingsworth). Supplier development is an activity where the supplier and buying

organization invest resources to improve performance and should be viewed as a win–

win relationship (Kocabasoglu & Suresh, 2006).

Conclusion

The literature review involved an examination of recent articles, books, and

research related to supplier development. To improve performance, organizations choose

to deploy supplier development efforts (Burt et al., 2003). Research indicated a strong

justification for supplier development activities based on improved organizational results

(Sanchez-Rodriguez et al., 2005). Research determined that factors such as defining clear

goals and objectives, supplier assessments, communications, supplier incentives, trust,

supplier-appointed leadership, measurement system, supplier dependency on the buying

firm, and commitment have relationship with results from supplier development practices

(Dunn & Young, 2004; Easton, 2000; Krause & Ellram, 1997; Krause et al., 1999, 2000;

Watts & Hahn, 1993). Improvements in areas such as quality, delivery, cost, and
62

technology can be achieved through supplier development activities (Monczka et al.,

2002).

Organizations operate with limited resources to apply to activities such as supplier

development. The research study involved an investigation of variables to determine the

extent of the relationship between independent variables and successful supplier

development results. The definition of success is performance improvements in a

supplier’s value proposition in the areas of quality, delivery, cost, and technology that

enhance the ability of the buying firm to compete in the market (Burt et al., 2003). The

research provides insight into the following question: Is there a significant relationship

between the factors of the level of (a) information exchange, (b) understanding of goals,

(c) supplier participation, (d) supplier leadership attitude, (e) coordinator presence, and

(f) supplier dependence on the buying firm and the dependent variables of supplier

development results in the areas of quality, delivery, cost, and technology?

Summary

Chapter 2 included a review of literature that is relevant to the issues related to

supplier development. More explicitly, the chapter offered a definition of supplier

development for the study, an overview of the rationale for supplier development, a

conceptual model for the execution of supplier development, a summary of research on

supplier development and supply chain management, and a conceptual review of the

factors in the research model. The conceptual framework for the research relates to the

impact of information exchange, understanding of goals, supplier participation level by

the customer firm, leadership attitude of suppliers’ coordinators presence, level of

dependency the supplier firm has on the customer firm, and the effect leadership’s
63

attitude has on supplier development results. For the purpose of this research, “supplier

development is defined as the transfer of resources for the purpose of improving the

supplier’s performance and capabilities” (Easton, 2000, p. 2).

The rationale for supplier development is well-documented in literature (Dunn &

Young, 2004; Handfield et al., 2000; Krause et al., 2000; Sako, 2004; Sanchez-Rodriguez

et al., 2005). Handfield et al. noted if a firm is dissatisfied with a suppliers’ performance,

three alternatives can be pursued: (a) bring the outsourced item in-house and produce it

internally, (b) re-source with a more capable supplier, or (c) help improve the existing

supplier’s capabilities (p. 37). Burt et al. (2003) determined that buying firms may

execute supplier development approaches in an attempt to improve a supplier’s

performance. Extensive research from the 1980s to the present revealed important factors

to consider when executing a supplier development approach.

A conceptual model developed by Handfield et al. (2000) for the execution of

supplier development includes a seven-step approach. In addition, research supporting the

approach was reviewed, conveying important findings related to the research conceptual

model. Handfield et al. noted buying firms should identify critical commodities and

suppliers, form cross-functional teams, meet with supplier’s top management, define key

projects, define the details of the supplier development agreement, and monitor the

project to achieve successful supplier development results. The approach offered by

Handfield et al. has implications to the factors studied in the current research. Alternate

approaches and supporting research were also reviewed to ensure greater understanding

of supplier development activities.


64

Supply chain management refers to the activities undertaken by the buying firm to

manage all actions connected from the raw material through the transformation processes

to the final product (Monczka et al., 2002). With purchased parts being an estimated 50 to

60% of the total cost of a saleable product, organizations are paying more attention to the

supply base (Burt et al., 2003; Nelson et al., 2001). Advancement in quality, cost, cycle

times, delivery, and technology can be achieved through proper supply chain

management (Monczka et al.).

Hahn et al. (1990) noted that supplier development programs range from

developing suppliers when none exists to activities that improve existing suppliers’

capabilities and performance. In a competitive market, organizations need capable

suppliers to meet customer demands (Burt et al., 2003; Krause, 1995; Monczka et al.,

2002). The major supplier development research was reviewed, including earlier research

by Newman and Rhee (1990) utilizing a case study approach of NUMMI and its

suppliers. Additional case study research conducted by Dunn and Young (2004) indicated

that ineffective measurement criteria may be a key obstruction to supplier development

results. Quantitative research by Krause and Ellram (1997) and Easton (2000) revealed

that top leadership support and buying firms’ positive attitude are important to successful

supplier development efforts.

Although there is little empirical evidence, the supplier development literature

revealed that information exchange, understanding of goals, supplier firm participation,

suppliers’ leadership attitude, presence of a coordinator, and supplier dependency on the

buying firm may be important factors for successful supplier development results. This

chapter included an examination of the major variables and their interrelationship in


65

supplier development. Chapter 3 covers the research design, appropriateness of the

design, research questions, and other methodological issues.


66

CHAPTER 3: METHOD

The purpose of the current correlation and multiple linear regression analysis

research study was to analyze the relationship between the independent variables of (a)

information exchange, (b) understanding of goals, (c) supplier participation, (d) supplier

leadership attitude, (e) buyer firm’s coordinator presence, and (f) supplier dependence on

buying firm with the dependent variables of supplier development results in quality,

delivery, cost, and technology advancement. Chapter 3 covers the independent and

dependent variables, hypotheses, research design, data collection methodology, and data

analysis methods used to answer the research questions. The research methodology

describes the methods used to collect data on the factors that may have a relationship to

supplier development results in the areas of quality, delivery, cost, and technology. The

intent of the research was to study the relationship between the independent and the

dependent variables.

Research Design

The relationship between the independent variables and supplier development

results was studied to understand their relationship. For the purpose of the current

research, “supplier development is defined as the transfer of resources for the purposes of

improving the supplier’s performance and capabilities” (Easton, 2000, p. 2). Chapter 2

included a review of literature on the steps to execute supplier development and factors

that may be attributed to successful execution. “The evolution of the purchasing

function’s importance within the organization and the evolution of the buyer-supplier

relationship have occurred, in part, because buying firms increasingly recognize the

potential contribution of their suppliers’ performance to their own competitive position”


67

(Krause, 1995, p. 1). Firms engaged in supplier development activities expect to see

improvements in areas such as quality, delivery, cost, lead-time, and technology

effectively enhancing the value propositions of the buying firm (Burt et al., 2003).

Appropriateness of Method

Carter and Ellram (2003) noted supply chain management research has progressed

from case study analysis to hypotheses testing of the normative literature. A quantitative

approach was appropriate due to a desire to numerically answer the research questions

and the objective to test theory found in the literature. A quantitative research method

using a multiple linear regression design was the preferred methodology for conducting

the study. “Multiple regression analysis is most commonly used to determine how one

factor called the dependent variable, for example wages, is influenced by another factor

or set of factors called the independent variable(s), for example job qualifications”

(Moore & Braswell, 1989, p. 253). The method utilizes quantitative data to statistically

evaluate the relationship of the dependent and independent variables (Aczel, 2002).

Research in supplier development can only be executed in a social setting. Therefore,

there will remain influences determined by chance (Moore & Braswell; Pedhazur, 1997).

“Multiple regression is a way of dealing with these difficulties” (Moore & Braswell, p.

254).

When multiple regression analysis is used to study a relationship, the independent

and dependent variables must be defined (Aczel, 2002). The multiple regression method

allowed the researcher to evaluate the relationship between the independent variables of

(a) information exchange, (b) understanding of goals, (c) supplier participation, (d)

supplier leadership attitude, (e) buyer firm’s coordinator presence, and (f) level of
68

supplier dependence on buying firm with the dependent variables of supplier

development outcome in the areas of quality, delivery, cost, and technology. The intent of

the analysis was to determine the statistical relationship between the independent

variables (a-f) and the dependent variable (supplier development outcome). “This method

of statistically controlling for the simultaneous effect of numerous factors often

constitutes the best available substitute for controlled laboratory experimentation”

(Moore & Braswell, 1989, p. 254). Figure 3 represents a model for the research project.

Supplier Organizational –
Independent Variables

a. Level of information exchange Supplier Development Outcome –


Dependent Variables
b. Level of understanding of
goals 1. Quality Performance

c. Level of participation 2. Delivery Performance

d. Level of supplier leadership 3. Cost Savings Performance


attitude

e. Level of coordinator presence 4. Technology Development

f. Level of suppliers’
dependence on the buying firm

The survey data will be separated based on the focus of the supplier development
activity (quality, delivery, cost, or technology). The data will be analyzed using
correlational and multiple regression analysis.

Figure 3. Supplier development research model of independent and dependent variables.

Appropriateness of Design

The intent of the project was to expand on the qualitative and quantitative

research that has been conducted in the field of supplier development to gain a greater
69

understanding of factors that may impact supplier development results. Tables 1 and 2,

which were reviewed in chapter 2, provided a summary of the qualitative and quantitative

research conducted on supplier development.

A multiple regression analysis approach utilizing data mining and a survey

instrument was deemed the most appropriate research method to accomplish the goal of

the study. The research study involved using a multiple regression analysis design to

accomplish the primary objective of determining the extent of the relationship between

the independent variables of (a) information exchange, (b) understanding of goals, (c)

supplier participation, (d) supplier leadership attitude, (e) coordinator presence, and (f)

supplier dependence on buying firm and the dependent variable of the supplier

development outcome in the areas of quality, delivery, cost, and technology.

Research Questions and Hypotheses

One primary question drove the research. Is there a relationship between the

independent variables of (a) information exchange, (b) understanding of goals, (c)

supplier participation, (d) supplier leadership attitude, (e) coordinator presence, and (f)

supplier dependence on buying firm and the dependent variables of supplier development

results in quality, delivery, cost, and technology advancement? The following research

questions were investigated through the research:

Research Question 1: What relationship does the suppliers’ level of information

exchange have with the outcome achieved from a supplier development activity?

Research Question 2: What relationship does the suppliers’ level of understanding

of the goals have with the outcome achieved from a supplier development activity?
70

Research Question 3: What relationship does the suppliers’ level of participation

have with the outcome achieved from a supplier development activity?

Research Question 4: What relationship does the suppliers’ leadership attitude

have with the outcome achieved from a supplier development activity?

Research Question 5: What relationship does the buying firm’s level of presence

of a coordinator have with the outcome achieved from a supplier development activity?

Research Question 6: What relationship does the suppliers’ level of dependence

based on percentage of the suppliers’ sales revenue to the buying firm have with the

outcome achieved from a supplier development activity?

Research Question 7: What relationship do the level of (a) information exchange,

(b) understanding of goals, (c) participation, (d) leadership attitude, (e) buying firm’s

coordinator presence, and (f) supplier dependence on buying firm collectively have with

the outcome achieved from the supplier development activity?

The research questions were applied in four groups based on the focus of the following

supplier development activities (dependent variables): (a) quality, (b) delivery, (c) cost,

and (d) technology.

The following hypotheses derived from the literature review in supplier

development:

H10: There is no relationship between the suppliers’ levels of information

exchange and the supplier development outcome in the areas of quality, delivery, cost,

and technology.

H1a: Higher levels of supplying firm information exchange will result in higher

levels of supplier development outcome related to quality, delivery, cost, and technology.
71

H20: There is no relationship between the suppliers’ levels of understanding of the

goals and the supplier development outcome in the areas of quality, delivery, cost, and

technology.

H2a: Higher levels of the suppliers’ understanding of the goals will result in

higher levels of supplier development outcome in the areas of quality, delivery, cost, and

technology.

H30: There is no relationship with the suppliers’ level of participation and the

supplier development outcome in the areas of quality, delivery, cost, and technology.

H3a: Higher levels of suppliers’ participation will result in higher levels of

supplier development outcome in the areas of quality, delivery, cost, and technology.

H40: There is no relationship with the level of suppliers’ leadership attitude and

the supplier development outcome in the areas of quality, delivery, cost, and technology.

H4a: Higher levels of the suppliers’ leadership attitude will result in higher levels

of supplier development outcome related to quality, delivery, cost, and technology.

H50: There is no relationship with the level of assignment of a development

coordinator from the buying firm and the supplier development outcome in the areas of

quality, delivery, cost, and technology.

H5a: Higher levels of assignment of a supplier development coordinator by the

buying firm will result in higher levels of supplier development outcome in the areas of

quality, delivery, cost, and technology.

H60: There is no relationship with the suppliers’ level of dependence on the

buying firm (based on sales percentage of revenue sold to buying firm) and the supplier

development outcome in the areas of quality, delivery, cost, and technology.


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H6a: Higher levels of dependence on the buying firm (based on sales percentage

of revenue sold to buying firm) to the buying firm will result in higher level of supplier

development outcome in the areas of quality, delivery, cost, and technology.

H70: There is no collective relationship with the level of (a) information

exchange, (b) understanding of goals, (c) supplier participation, (d) leadership attitude,

(e) buying firm’s coordinator presence, and (f) suppliers’ dependence on buying firm and

the supplier development outcome in the areas of quality, delivery, cost, and technology.

H7a: Higher collective levels of (a) information exchange, (b) understanding of

goals, (c) supplier participation, (d) leadership attitude, (e) buying firm’s coordinator

presence, and (f) suppliers’ dependence on buying firm will result in a higher supplier

development outcome in the areas of quality, delivery, cost, and technology.

Population and Sampling Frame

The research study involved gathering data from the total population of 42

supplier development engineers and supply chain professionals who have executed

supplier development projects between January 2005 and February 2008 at a large

automotive supplier. Meetings were held with all supplier development managers and

supplier development engineers to introduce the research and ensure a clear

understanding of the projects targeted for the research. When data were required from

managers, an informed consent form was provided for signing (see Appendix B). The

scope of projects completed between January 2005 and February 2008 was the target

projects for this research. The projects was limited to this period due to the availability of

results and the belief that supplier development engineers have greater ease in recalling
73

the level of the independent variables and information data bases for the results achieved

related to the supplier development activity.

The population consisted of initially 42 supplier development engineers and

supply chain professionals who have led supplier development projects. Supplier

development engineers helped identify projects in the area of quality, delivery, cost, and

technology completed between January 2005 and February 2008. Supplier development

engineers were encouraged to complete a survey for each project completed. The

population represented supplier development engineers who entered into supplier

development activities with a single large automotive customer (buying organization)

with the intent to improve performance in the areas of quality, delivery, cost, and

technology with a supplier organization. The research was limited to a single large

automotive parts customer to reduce the potential influence of other variables such as the

industry, competitive environment, and culture on the results of the research. The

advantage of using this population was that the approach targeted supplier development

activities where a supply chain professional worked directly with a supplier to execute an

improvement project. The approach enabled the researcher to statistically analyze data

using correlation and multiple regression analysis results in comparison to the

independent variables from the supplier development activity (Pedhazur, 1997).

The sample size targeted was to achieve participation from 38 supplier

development engineers in order to produce results with a statistical confidence of 5% and

+/- 5% precision utilizing the finite population corrected for proportion suggested by

Israel (1992). For this research a sample size of 29 was achieved for data analysis. This
74

produces results with a confidence level of 90% and +/- 10% precision. This issue is

discussed in chapter 5 in the limitation of the research.

Informed Consent, Confidentiality, and Data Collection

Prior to distribution of the informed consent form and survey instrument,

meetings took place with supplier development engineers and managers to review the

pre-notification survey letter (see Appendix C). The purpose of the meeting was to

introduce the research project to the supplier development engineers and managers to

explain (a) the organization’s leadership approval to conduct the research (see Appendix

A), (b) the intent of the research, (c) that participation was strictly voluntary, (d) how

confidentiality of participants and suppliers names was protected, (e) that the survey had

no right or wrong answers, (f) the informed consent form (see Appendix D), and (g) the

survey instrument (see Appendix E), as well as to request the supplier development

engineers to participate in the research. Participation was requested from supplier

development engineers who led an activity and had knowledge to answer the research

questions. Potential participants were informed that the participation was voluntary and if

they chose not to participate or to withdraw from the study at any time, they could do so

without penalty or loss of benefit. Participants were requested to electronically type their

name in the informed consent form (see Appendix D) and return it with the completed

survey or surveys. During this phase, the supply chain professionals were asked to

complete a survey instrument for each project completed between January 2005 and

February 2008.

Research participants were requested to complete the informed consent form and

survey instrument after the manager and supplier development engineer introductory
75

meeting. Research participants then received the survey via the Internet. The survey

consisted of a series of questions related to the variables being studied. The package

included an informed consent form (see Appendix D), and the Supplier Development

Survey (see Appendix E). The informed consent form advised the participant of the focus

of the study and the method to ensure privacy and explained to each participant that

consent to be a research participant was strictly voluntary. The letter also explained the

data would be used in aggregate form, ensuring the names of the organization and

participants would be protected and remain confidential. The participants were required

to electronically sign the informed consent form (see Appendix D) prior to completing

the survey to acknowledge consent to participate in the research. The informed consent

form was to be returned with the survey instrument. If a participant refused to participate

in the research study, there were no adverse implications personally or professionally.

Once a survey was returned, the data was transferred to a spreadsheet for

statistical analysis. The participants and suppliers name was excluded from the

spreadsheet. Excluding the information assisted in protecting the confidentiality of the

participants and suppliers. The completed survey was placed in a secure location to

ensure the confidentiality of participants and suppliers was and continues to be protected.

Geographic Location

The sampling plan consisted of all supplier development engineers who had

completed a supplier development project between January 2005 and February 2008. The

research survey linked a supplier development project with a specific supplier

development engineer. The suppliers and supplier development engineers were located in

all regions. It was expected that the number of projects reported would be higher in North
76

America. This was due to the limited number of supplier development activities executed

within the European and Asia Pacific region. No supplier development engineers or

supplier development projects were excluded from the research due to geographic

location. The research results contain an outline of the level of supplier participation by

region. The large automotive supplier has locations globally with supply chain

professionals in all regions.

Data Analysis

Multiple regression model is represented as Y = a + b1X1 + b2X2 + . . . bnXn + u. X

represents the values of the independent variables, b represents the slope, and Y

represents the output or dependent variable (Aczel, 2002). The multiple regression model

is estimated based on the data, and “the resulting regression equation can be evaluated in

terms of its ability to explain the variation in the dependent variable Y” (Moore &

Braswell, 1989, p. 257). Taken collectively, the coefficient of determination (R2) explains

the level of variation in the dependent variable that can be accounted for by the variation

in the independent variables (Moore & Braswell).

As a measure of linear relationship, it [the analysis of variation table] tells us how

well the regression line fits the data. It is also an important indicator of the

predictive accuracy of the equation. Typically, we would like to have an r2 that

explains 80 percent or more of the variation. (Cooper & Schindler, 2003, p. 590)

The r2 value can be between 0 and 1. The higher the r2 value, the greater the explanatory

power of the equation (Moore & Braswell).

The research examined whether a significant relationship exists between the

independent variables of (a) information exchange, (b) understanding of goals, (c)


77

supplier participation, (d) supplier leadership attitude, (e) coordinator presence, and (f)

level of supplier dependence on buying firm and the dependent variables of results

achieved through the supplier development activity in the areas of quality, delivery, cost,

and technology development. The independent and dependent variables were measured

using ratio phrase completion and ratio type scales. Ratio data can be achieved using a

phrase completion scale (Hodge & Gillespie, 2003). The following question represents a

phrase completion scale:

I read literature about supply chain management . . . (participant selects a number

1-10 representing the level the person reads supply chain management literature)

0 - Never 10 - Everyday without fail

0 1 2 3 4 5 6 7 8 9 10

Tables 3 and 4 represent a summary of the independent and dependent variables, data

level, and scale utilized for the research.


78

Table 3

Independent Variables With Data Level and Scale

Independent variable name Data level Scale

a. Levels of buying firm Ratio (PC) 0 (no information exchange) to 8 (all

information exchange information exchanged) (9-point scale)

b. Level of understanding of Ratio (PC) 0 (no understanding of goals) to 8 (total

goals understanding of goals) (9-point scale)

c. Level of supplier participation Ratio Number of supplier departments involved

in project

d. Level of supplier leadership Ratio (PC) 0 (no leadership support) to 8 (total

attitude leadership support) (9-point scale)

e. Level of coordinator presence Ratio % of time supplier coordinator spent

managing the project

f. Level of supplier dependence Ratio % of sales to customer firm

on buying firm

Note. PC = phrase completion.

Hodge and Gillespie (2003) noted that a phrase completion scale offers an improved

method over a Likert-type scale to provide higher reliability coefficients and stronger

factor loading.
79

Table 4

Dependent Variables With Data Level and Scale

Dependent variable name Data level Scale

Quality Ratio % of first-time quality improved

Delivery Ratio (PC) 9-point scale (phrase completion): 0

(no improved delivery performance) to

8 (all parts delivered on time)

Cost Ratio % of annual purchase value saved

Technology Ratio (PC) 9-point scale (phrase completion): 0

(project did not meet targets) to 8

(project met all targets)


Note. PC = phrase completion.

The research objectives were accomplished utilizing Pearson correlation

coefficients developed in a correlation matrix table. If a relationship did exist, the form,

direction, and magnitude of the association with the independent variables were analyzed.

In addition, multiple regression analysis was utilized to evaluate the relationship of the

collective independent variables with the dependent variables.

Data were also analyzed through a comprehensive analysis of variance (ANOVA)

table, which is the output by most statistical software which fits the multiple regression

model. While it is the form of a traditional ANOVA table, it does not come from a

designed experiment but rather is a convenient-form summary table of the regression

analysis. The regression analysis allowed the researcher to identify the independent

variables that have statistical significance in correlation to successful supplier

development results. In addition, the F test for overall regression provides statistical
80

support for accepting or rejecting the null hypothesis for each of the four dependent

variables. Multiple regression analysis allows researchers to use inferential statistics to

examine the relationship of the dependent and independent variables (Cooper &

Schindler, 2003).

A p value determines the overall significance of a multiple equation (Triola,

1997). “A small P-value signifies that a particular multiple regression equation has good

overall significance and is valuable for making predictions” (O’Leary, 2003, p. 75). Table

5 shows a modified scale provided by Triola (p. 365) to interpret p values.

Table 5

Modified Table to Show the Triola, p Value, and Interpretation

p value Interpretation of results

Less than 0.01 High statistical significance of variable

Very strong evidence against the null hypothesis

0.01 to 0.05 Statistically significant of variable

Adequate evidence against the null hypothesis

Greater than 0.05 Insufficient evidence against the null hypothesis

A qualitative research method was not chosen because of the study’s objective on

evaluating the relationship between the independent and the dependent variables

identified during the literature review. The research objective was to quantitatively

evaluate the levels of independent variables in relationship to the dependent variable.

Qualitative research typically seeks to explore an area of interest to develop theories and

would not meet the objective of the current study (Creswell, 2003).
81

Validity, Reliability, and Instrumentation

When examining instruments for possible inclusion in a research activity,

Creswell (2003) suggested the following factors should be considered: (a) information

related to the reliability and validity of scores from past uses, (b) how recent the

instrument was developed, (c) the extent the instrument has been used and cited in past

research, and (d) the availability of reviews for the instrument. An examination of past

research related to supplier development showed there was no existing survey instrument

that could be utilized to address the research questions. The survey instrument was

developed to execute this research utilizing past research instruments. The survey

consists of scales that represent the independent variables while the buying firms’

performance criteria represent the dependent variable. Existing scales were utilized when

possible. However, several scales were developed through adaptation of existing research

questions based on a buyer firms perspective versus a suppliers perspective.

Creswell (2003) noted, “Reliability means that individual scores from an

instrument should be nearly the same or stable on repeated administrations of the

instrument, they should be free from sources of measurement error, and they should be

consistent” (p. 180). Cronbach’s alpha was calculated based on the initial survey results.

The results were evaluated prior to expanding the survey to other participants. Only after

the values were considered acceptable was the survey used to complete the research.

According to Creswell (2003), “Validity means that researchers can draw

meaningful and justifiable inferences from scores about a sample or population” (p. 183).

Content and criterion validity were addressed based on a review of the survey instrument

by supplier development professionals and two individuals with a doctoral-level


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completed education with a professional focus on supply chain management.

The survey instrument was modified until acceptable results were achieved. Each

modification required the content and criterion validity outlined above to be reevaluated

until the instrument was deemed statistically reliable and valid. The criterion for

acceptance was agreement by the supply chain professional and two individuals with

doctoral-level education with a professional focus on supplier development that the

survey instrument asked valid questions and the reliability of the instrument was

acceptable based on Cronbach’s alpha.

The following demographic information in Section 1 of the survey instrument was

collected utilizing the survey instrument:

1. Primary product or product line supplied by supplier development engineer.

2. Annual supplier sales revenue: supply chain professional. Data were grouped

into eight areas: (a) Less than $500,000, (b) >$500,000 to $1 million, (c) >$1 million to

$5 million, (d) >$5 million to $10 million, (e) >$10 million to $50 million, (f) >$50

million to $100 million, (g) >$100 million to $500 million, and (h) >over $500 million.

3. Region of manufacturing location: Supplier development engineer.

4. Focus of supplier development activity: quality, delivery, cost, and

technology. The source of data was the supplier development engineer. The data were

collected from databases from supplier development engineers and supply chain

professionals.

5. The date the supplier development project was concluded. Data was retrieved

by the supply chain professional assigned to the project.

Values were collected on the dependent variables in Section 1 of the survey


83

instrument. Information on past supplier development activities had been collected by the

supplier development engineer that summarized the results related to quality, delivery,

cost, and technology. In the first section, the supplier development engineer identified the

focus of the supplier development activity. For the area noted, the following scores were

identified from the supplier development engineers’ files:

1. Quality: Percentage of first-time quality improved. Example: If the first-time

quality improved from 90 to 95%, the improvement would be 5% divided by the 10%

(gap) resulting in a 50% first-time quality improvement.

2. Deliver: 9-point scale (phrase completion) from 0 (no improved delivery

performance) to 8 (all parts delivered on time).

3. Cost: Percentage of annual purchase value saved calculated by the value saved

divided by the total annual purchase value.

4. Technology: 9-point scale (phrase completion) from 0 (no execution of

technology development project) to 8 (total success of technology project).

One independent variable received a score based on data mining techniques. The value of

the supplier’s dependence on the customer firm was scored using the percentage of

business the buying firm represented based on annual sales.

The supplier development engineers then proceeded to Section 2 of the survey

instrument. This section focused on the remaining information required related to the

independent variables. The following sections discuss each variable studied. The source

of scales of information exchange can be seen in Table 6. The source of the scale related

to level of understanding of goals can be seen in Table 7.


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Table 6

Scale Related to Level of Information Exchange

Questions adapted for this


research: 0 (no information
Level of information exchange utilizing a 7-point
exchanged) to 8 (all information
scale from strongly disagree to strongly agree
needed was exchanged)
“This customer has visited our facility with the The result of customer visits has

purpose of providing feedback” (p. 100) been . . .

“The performance matrix reports we have received The result of the customer score

from the customer have been very helpful to us card has been . . .

in improving our performance” (p. 100).

“We have agreed to the feedback that is provided to Not used

us by the customer” (p. 100)

“This customer has provided us with meaningful The result of customer

feedback” (p. 100). communication has been . . .

“This customer has encouraged us to provide The supplier development activity

feedback concerning this supplier development resulted in . . .

program” (p. 100).

“This customer has appeared to utilize the feedback Not used

that we provided” (p. 100).

“This customer solicits our feedback through a Customer/ supplier formal forums

formal forum in which high level of goals and resulted in . . .

areas in need of attention are discussed” (p. 100)


85

Note. Quotations are from Easton (2000).

Table 7

Scale Related to Level of Understanding of Goals

Questions adapted for this research utilizing

Level of understanding of goals utilizing a an 8-point phrase completion scale: 0 (no

7-point scale from strongly disagree to understanding of goals) to 8 (total

strongly agree understanding of goals)

“We had a good understanding of the The criteria used to measure the

criteria that would be used to measure our performance of the supplier development

performance” (p. 102). project resulted in the supplier having . . .

“The goals of the program were well Based on pre-work prior to the supplier

outlined to us before implementation was development project the customer and

started” (p. 201). supplier firm had . . .

“We had a good understanding of what the Based on pre-work prior to the supplier

customer expected of us before the development project the supplier has a . . .

implementation started” (p. 102).

“This customer knew exactly what it The customer organization had . . . of the

wanted from the supplier development supplier development project.

program” (p. 102)

Note. Quotations are from Easton (2000).

The following criterion was used by Krause (1995) to identify the level of

participation. The survey participants identified the departments involved in the supplier

development effort. The departments included purchasing, material management,


86

manufacturing, quality control, supplier quality, product engineering, process

engineering, marketing, finance, and any other specified. For the purposes of this

research, similar questions were utilized. The number of departments involved in the

supplier development project was utilized as the scale for the research. Table 8 shows the

source of the scale for level of supplier leadership attitude.

Table 8

Scale Related to Level of Understanding of Suppliers Leadership Attitude

Questions adapted for this research

Level of understanding of supplier utilizing a 9-point phrase completion scale:

leadership attitude utilizing a 7-point scale 0 (no leadership support) to 8 (total

from strongly disagree to strongly agree leadership support).

“Top leadership was more than willing to When the suppliers leadership was

participate in the supplier development approached the top leadership

program” (p. 97). demonstrated . . .

“Since the implementation of supplier During the execution phase of the supplier

development activities, top management development project top leadership

has believed that the programs are a great demonstrated . . .

idea” (p. 97).

“Top management only participates to Top leadership demonstrated through

placate the customer” (p. 97). involvement . . .

Note. Quotations are from Easton (2000).

For purposes of the research, level of coordinators (buyer firm representative)

presence was measured based on an 8-point scale where 0 represents 0% of the time and
87

8 represents 100% of the time. The phrase completion question was phrased, “The

supplier coordinator assigned to the program spent . . . (scale completion phrase) on the

supplier development project.”

The level of supplier dependence was calculated using the customer’s annual

purchase value divided by the total annual sales of the supplier organization. This

percentage indicates the level of dependency the supplying firm has on the customer. The

higher the percentage, the greater the supplier relies on the customer firm for revenue.

The survey instrument was presented to two supplier development professionals

at the buying firm and reviewed by two doctoral-level academics in supply chain

management. Based on the feedback the survey instrument was modified in order to

improve clarity.

The Dillman (2000) tailored design method was adapted for data collection.

TDM [tailored design method] consists of five steps which are; 1) sending out a

prenotification letter letting the respondent know that a survey will be arriving; 2)

and initial mailing of the survey along with a cover letter; 3) a thank you/reminder

post card to either thank the person for completing the survey or to kindly remind

them to complete the survey; 4) a replacement survey and cover letter; and 5) a

final contact by either phone of some type of priority mailing. (Easton, 2000, p.

75)

The tailored design method was utilized for this research. E-mail was utilized to deliver

the survey instrument and a conference call was utilized to explain (a) the organization’s

leadership approved the research project, (b) intent of the research, (c) that participation

is strictly voluntary, (d) how confidentiality of participants and suppliers names are
88

protected, (e) that the survey has no right or wrong answers, (f) the informed consent

form for participants 18 years of age and older (see Appendix D), and (g) the survey

instrument (see Appendix E), and request the supplier development engineers to

participate in the research. Following the meeting, the supplier development engineers

were requested to complete the informed consent form by typing their name and filling

out a survey for each project he or she completed January 2005 and February 2008.

Pilot Study and the Validity and Reliability of Survey Instrument

Due to the limited data available, the survey was evaluated by a selective number

of participants. The approach involved enlisting the expertise of two educators to

evaluate the survey instrument for validity, relevance, and clarity. Four supplier

development professionals also answered the survey and offered suggestions to improve

the instrument. Two academic practitioners, highly recognized for supply chain

managements knowledge and experience, were identified. When contacted, the two

educators graciously accepted the assignment to review the survey instrument and

provide feedback on the questions for clarity and relevance based on the intent of the

research. Robert A. Kemp, Ph.D., C.P.M. (Certified Purchasing Manager) and Robert B.

Handfield, Ph.D. reviewed the survey instrument and provided feedback for

improvement. Four supply chain professionals were also selected from the organization

used in the research and agreed to provide feedback on the survey instrument. The four

supply chain professionals who participated in the validation of the survey instrument

were excluded from the research.

Kemp is a “nationally recognized author, lecturer and consultant, [and] his supply

management career spans nearly four decades” (Institute for Supply Management, 2005,
89

para. 2). Kemp is recognized for providing assistance and guidance to supply chain

professionals (Institute for Supply Management). Kemp suggested improvements to the

structure of the survey instrument such as ensuring equal spacing of the numerical values

with boxes to make it clearer for the participants in answering the questions. Handfield is

the “Bank of America University Distinguished Professor of Supply Chain Management

at North Carolina State University, and Director of the Supply Chain Resource

Cooperative” (Supply Chain Redesign, n.d., para. 1). “Handfield is considered a thought

leader in the field of supply chain management, and is an industry expert in the field of

strategic sourcing, supply market intelligence, and supplier development” (Supply Chain

Redesign, para. 6). Handfield suggested reducing the scale used to answer the questions

and adding some qualitative questions that may provide insight when analyzing the

results, i.e., What type of information was shared? Both Kemp and Handfield

communicated that the survey questions and research had relevance in the advancement

of research in supply chain management. Their suggestions were used to improve the

survey instrument.

The second evaluation of the survey instrument took place with a team of four

professionals experienced in supply chain management who are employed by the

organization used for the research. Two of the participants were managers of supplier

development engineers, and two were supplier development engineers. The four

participant’s pilot tested the survey instrument and provided feedback for improvement.

Only minor changes were suggested on the survey instrument. However, there were

several suggestions made relative to the distribution method. A review of historical

records showed that many projects were not well documented and would be missed in the
90

survey distribution. The managers and the engineers suggested that a meeting should take

place where the researcher presented the informed consent form and survey instrument

with a request for each engineer to participate in the research by providing completed

surveys for the projects he or she led between January 2005 and February 2008. The

engineers would then send the answered surveys directly to the researcher.

Confidentiality of the participants and suppliers was protected by immediately removing

their names when inputting the data into a data file of survey results. The survey

distribution and collection method was modified based on the suggestion of the pilot

survey participants.

To assess instrument reliability Cronbach’s alpha was computed on the first 25

completed surveys. Cronbach’s alpha is used to measure the proportion of variability in

the responses that results from differences in the respondents. The Cronbach’s alpha

calculation was made on the 11 Likert-type scale survey questions. Results of this

analysis showed the overall reliability of the survey instrument was 0.977, which is well

above the nominal cut-off value of 0.70.

Summary

The research study employed a correlation and multiple linear regression analysis

to understand the relationship between the independent and the dependent variables

related to supplier development results. Correlation and the multiple regression analysis

research method were appropriate as the study involved a search to understand the

relationship between the independent variables of (a) information exchange, (b)

understanding of goals, (c) supplier participation, (d) supplier leadership attitude, (e)

buyer firm’s coordinator presence, and (f) supplier dependence on buying firm, with the
91

dependent variables of supplier development results in quality, delivery, cost, and

technology. The method allowed the factors to be evaluated individually and collectively.

The outcome of the current research may provide information to buying firms interested

in starting or strengthening a supplier development effort.


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CHAPTER 4: RESULTS

The purpose of the current quantitative research study was to analyze the

relationship between the independent variables of (a) information exchange, (b)

understanding of goals, (c) supplier participation, (d) supplier leadership attitude, (e)

buyer firm’s coordinator presence, and (f) supplier dependence on buying firm with the

dependent variables of supplier development results in quality, delivery, cost, and

technology advancement. The research involved supplier development engineers from

one large automotive component firm. The results of the study expand the body of

knowledge on supply chain management and augment past research by analyzing

variables from the perspective of a buying firm. A lack of understanding of the variables

that contribute to successful supplier development efforts may impede the firm’s ability

to utilize invested resources effectively to meet customer requirements. Research in the

area of supplier development may provide supply chain professionals the knowledge to

improve results.

Participants in the research led supplier development activities at a supplier to a

large automotive component firm. Supplier development engineers who lacked

experience as defined by the supervisor and were acting in an apprentice role were not

included in the research. Each supplier development engineer answered the survey with a

specific supplier development project in mind. Supplier development engineers in some

cases answered more than one survey based on leading multiple projects with multiple

suppliers. Research participants were asked to reflect on their development activities with

supplier firms that participated in supplier development activities between January 2005

and February 2008.


93

One primary question drove the research: Does a relationship exist between the

independent variables of (a) information exchange, (b) understanding of goals, (c)

supplier participation, (d) supplier leadership attitude, (e) buyer firm’s coordinator

presence, and (f) supplier dependence on buying firm and the dependent variables of

supplier development results in quality, delivery, cost, and technology advancement? The

following research questions were investigated through the research:

Research Question 1: What relationship does the suppliers’ level of information

exchange have with the outcome achieved from a supplier development activity?

Research Question 2: What relationship does the suppliers’ level of understanding

of the goals have with the outcome achieved from a supplier development activity?

Research Question 3: What relationship does the suppliers’ level of participation

have with the outcome achieved from a supplier development activity?

Research Question 4: What relationship does the suppliers’ leadership attitude

have with the outcome achieved from a supplier development activity?

Research Question 5: What relationship does the buying firm’s level of presence

of a coordinator have with the outcome achieved from a supplier development activity?

Research Question 6: What relationship does the suppliers’ level of dependence

based on percentage of the suppliers’ sales revenue to the buying firm have with the

outcome achieved from a supplier development activity?

Research Question 7: What relationship do the level of (a) information exchange,

(b) understanding of goals, (c) participation, (d) leadership attitude, (e) buying firm’s

coordinator presence, and (f) supplier dependence on buying firm collectively have with

the outcome achieved from the supplier development activity?


94

Pearson correlation coefficients and multiple regression analyses provided data to show

evidence if the independent variables individually and collectively correlated to the

dependent variables. The research questions were applied in four groups based on the

focus of the supplier development activity or project dependent variables related to (a)

quality, (b) delivery, (c) cost, and (d) technology.

Population, Sample Selection, and Demographics

The population consisted of 42 supplier development engineers and other supply

chain professionals working for a large automotive supplier who completed one or more

supplier development projects between January 2005 and February 2008. The

development engineers and supply chain professionals completed the survey instrument

based on the results of development projects completed at a supplier location. The supply

chain professionals were asked to fill out one survey for each project completed. Out of

the population of 42 supply professionals who received the survey, 29 completed and

returned data for analysis. The sample size of 29 out of the population of 42 supply chain

professionals produced results with a statistical confidence level of 90% and +/- 10%

precision utilizing the finite population correction for proportions suggested by Israel

(1992). Seven of the 42 supplier development engineers were in transition to other

assignments and opted out of the research. Attempts to increase the level of participation

to improve the precision level failed to achieve the desired level of confidence of 95%

and +/- 5% precision. Chapter 5 includes a discussion on the limitation.

The supplier development engineers selected the projects to complete the survey

instrument. Figure 4 shows the number of surveys completed related to supplier annual

sales. The data show the projects reported had a wide distribution of annual sales from
95

less than $500,000 to greater than $500,000,000, with the majority of projects falling in

the range of $10,000,000 to $500,000,000.

Number of Surveys vs. Suppliers Annual


Sales in the Research Data
Number of Surveys Completed

25

20
15

10
5

0
0M
M

M
M

0M

M
M

M
.5

00
$5

00
0

00
.

$5
$1
$0

$1

$1

$5

5
to

>$
to
to
to
<

to

to
0M
M
M

0M

M
>$

5
.5

00
>$
$0

5
>$

>$

1
>$

Annual Sales of Suppliers

Figure 4. Number of surveys versus suppliers annual sales in the research data.

The completed surveys showed that the number of supplier development projects

reported had 43 related to quality, 35 related to cost, 27 related to delivery, and 18 related

to technology. Forty-three of the 75 surveys had a single focus and thirty-two had a focus

in multiple areas. The data were analyzed for each dependent variable (quality, delivery,

cost, and technology) for a total of 123 usable survey combinations. The results are

reviewed later in this chapter.

Figure 5 shows the distribution by purchase product area. The data show the

majority of projects reported were from suppliers that produced metallic components

followed by chemical and electrical purchase part areas. Metallic components include

parts from families such as stampings, machined parts, forgings, and castings. Chemical
96

parts include components such as injection molded, rubber, and gaskets. Electrical

components include parts such as wire harnesses and electrical assemblies.

Number of Projects per Purchase Part Area

50
Number of Projects

40

30

20

10

0
Metallic Chemical Electrical
Area of Purchased Part

Figure 5. Number of projects per purchase part area.

Surveys were received from Europe, Asia Pacific, and North America. The

majority of projects (50) were reported from North America, followed by Asia Pacific

(23), and Europe (2).

The supplier development engineers identified the functional areas that

participated in the projects. The data showed that of the 75 total projects, the functional

areas that participated in the workshop were manufacturing (71) followed by quality

control (55), process engineering (53), material management (42), product engineering

(41), sales (37), supplier quality (28), purchasing (20), and other (9). The “other”

category was identified as an individual that supported lean activities and reported

directly to the leadership of the organization. The individual did not belong to one

functional area.
97

Data Collection

Beginning on January 5, 2008, supplier development managers were contacted to

review the research project objectives. A meeting was conducted with supplier

development managers and engineers to review the research project and explain (a) the

organizational leadership’s approval to conduct the research, (b) the intent of the

research, (c) that participation was strictly voluntary, (d) how confidentiality of

participants’ and suppliers’ names would be protected, (e) that the survey has no right or

wrong answers, (f) informed consent for participants 18 years of age and older (see

Appendix D), and (g) the survey instrument (see Appendix E) and to request the supplier

development engineers to participate in the research.

Once the meeting took place, the informed consent form and survey instrument

were electronically distributed to the participants via e-mail. Due to the involvement of

multiple managers and staffs, it took several meetings to present the data requesting

participation in the research. The final meeting took place on February 12, 2008. The

supplier development engineers or supply chain professionals were requested to

electronically sign the informed consent form and fill out a survey instrument for each

supplier development project they led. The entire supplier development engineer team

was targeted for the research with supply chain professionals (managers) who completed

projects related to quality, delivery, cost, or technology. Supply chain professionals were

requested to return the completed survey or surveys within 1 week following the meeting.

After 1 week, if no response was received, the informed consent form and survey

instrument were redistributed to the supply chain professionals with a second request for

participation. If an individual indicated he or she did not want to participate, no further


98

contact with the supplier development engineer or manager was made regarding the

research. On March 2, 2008, the data collection was deemed complete.

The informed consent form and survey instrument were distributed electronically

with a request to complete and return via e-mail. Some surveys were returned via mail by

a supplier development engineer or supply chain professional. Survey distribution was

controlled by the researcher, but responses relied on the supplier development engineer or

supply chain professional. By contacting the managers of supplier development engineers

or the supply chain professionals directly, all targeted employees in the research were

offered the opportunity to participate in the research.

Of the population of 42 supply chain professionals, 29 or 69% completed one or

more surveys for the research. The range of returned surveys per participant was between

1 and 10. Figure 6 shows the number of surveys completed per supplier development

engineer. All participants were full-time employees of the large automotive supplier

being studied.

Number of Surveys Submitted per Supplier


Development Engineer

14
Number of Supplier

12
Development
Engineers

10
8
6
4
2
0
1 2 3 4 5 6 7 8 9 10
Number of Survey Submitted

Figure 6. Number of surveys submitted per supplier development engineer.


99

Summary of Results Achieved From Supplier Development Projects

The participants were encouraged to report on all supplier development projects

completed between January 2005 and February 2008. Participants were also encouraged

to complete surveys on projects that showed acceptable as well as less-than-acceptable

results. The data showed a range of results, indicating the participants followed these

instructions. Supplier development projects focused on delivery ranging in performance

scores from 0, indicating no delivery improvement, to 8, indicating 100% of product

shipped on time. Figure 7 shows the results achieved from the delivery projects. The

scores in the chart were modified to a 9-point scale of 1 to 9.


Number of Projects with Score

Average Score was 6.6


20
15

10
5
0
1 2 3 4 5 6 7 8 9
1 - No Delivery Improvement
9 - 100% delivered on Time

Figure 7. Results of supplier development project focused on delivery.

Figure 8 reflects the results from the projects focused on quality in ascending

order. The results showed an average 48% improvement in first-time quality. The results

from the supplier development projects ranged from 0 to 94%. The figure shows

significant improvement was achieved on projects.


100

First Time Quality Improvement from


Supplier Development Projects
Average Improvement 48%
Quality Improvement 100%
Percent First Time

80%
60%
40%
20%
0%
0 10 20 30 40 50
Project Number Focused on Quality

Figure 8. First-time-quality improvement from supplier development projects.

Although only 18 projects related to a technology focus, the range of results

reflected scores from 0 to 8 (on a 9-point scale). Zero reflects that there was no execution

of the project and 8 reflect that the technology project was a total success. For the

purpose of display, the scores were modified to a 9-point scale and reflected in Figure 9.

The average score reported was a 6.3.

Supplier Development Projects


Focused on Technology
Number of Technology

Average Score of 6.3


Projects with Score

10
8
6
4
2
0
1 2 3 4 5 6 7 8 9
1 - No Execution of Technology Project
9 - Total Success of Technology Project

Figure 9. Supplier development projects focused on technology.


101

Figure 10 reflects the results from the projects focused on cost in ascending order.

The results showed an average 9% improvement in cost. The percentage reflects the

percentage of cost saved versus the annual purchase value of the product purchased. The

range of results from the supplier development projects focused on cost improvement

ranged from 0 to 31%. It is also important to note that of the 43 surveys related to cost

improvement projects, 21 participants noted the supplier did not share cost information

openly on approximately 50% of the cases. This may be due, in part, to a lack of trust by

the suppliers in the customer organization. Trust may be a focus for future research.

Cost Improvement Results from Supplier


Development Projects
Average Cost Improvement was 9%
35%
improvement to Total

30%
Percent cost

25%
Spend

20%
15%
10%
5%
0%
0 10 20 30 40
Supplier Development Project Number

Figure 10. Cost improvement results from supplier development projects.

Measurement of Data

Returned surveys were manually entered into Microsoft Excel software; data were

gathered on the four dependent variables, the six independent variables, and the

demographic variables. Descriptive data included (a) focus of supplier development

project, (b) category of buy from the supplier, (c) annual supplier sales, (d) region of

supplier manufacturing location, and (e) supplier development completion date. The

independent variables included values related to (a) information exchange, (b)


102

understanding of goals, (c) supplier participation, (d) supplier leadership attitude, (e)

buyer firm’s coordinator presence, and (f) supplier dependence on buying firm, and the

dependent variables included the results achieved through the supplier development

activity in the areas of quality, delivery, cost, and technology development. Based on the

research questions and hypotheses, Pearson correlation coefficients and multiple linear

regression analysis were applied to the data to provide feedback to analyze the

hypotheses.

Research Questions and Hypotheses

One primary question drove the research. Is there a relationship between the

independent variables of (a) information exchange, (b) understanding of goals, (c)

supplier participation, (d) supplier leadership attitude, (e) buyer firm’s coordinator

presence, and (f) supplier dependence on buying firm and the dependent variables of

supplier development results in quality, delivery, cost, and technology advancement? The

following research questions were investigated through the research:

Research Question 1: What relationship does the suppliers’ level of information

exchange have with the outcome achieved from a supplier development activity?

Research Question 2: What relationship does the suppliers’ level of understanding

of the goals have with the outcome achieved from a supplier development activity?

Research Question 3: What relationship does the suppliers’ level of participation

have with the outcome achieved from a supplier development activity?

Research Question 4: What relationship does the suppliers’ leadership attitude

have with the outcome achieved from a supplier development activity?


103

Research Question 5: What relationship does the buying firm’s level of presence

of a coordinator have with the outcome achieved from a supplier development activity?

Research Question 6: What relationship does the suppliers’ level of dependence

based on percentage of the suppliers’ sales revenue to the buying firm have with the

outcome achieved from a supplier development activity?

Research Question 7: What relationship do the level of (a) information exchange,

(b) understanding of goals, (c) participation, (d) leadership attitude, (e) buying firm’s

coordinator presence, and (f) supplier dependence on buying firm collectively have with

the outcome achieved from the supplier development activity?

The research questions were applied in four groups based on the focus of the supplier

development activities (dependent variables): quality, delivery, cost, and technology.

The following hypotheses were derived from the literature review in supplier

development:

H10: There is no relationship between the suppliers’ levels of information

exchange and the supplier development outcome in the areas of quality, delivery, cost,

and technology.

H1a: Higher levels of supplying firm information exchange will result in higher

levels of supplier development outcome related to quality, delivery, cost, and technology.

H20: There is no relationship between the suppliers’ levels of understanding of the

goals and the supplier development outcome in the areas of quality, delivery, cost, and

technology.
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H2a: Higher levels of the suppliers’ understanding of the goals will result in

higher levels of supplier development outcome in the areas of quality, delivery, cost, and

technology.

H30: There is no relationship with the suppliers’ level of participation and the

supplier development outcome in the areas of quality, delivery, cost, and technology.

H3a: Higher levels of suppliers’ participation will result in higher levels of

supplier development outcome in the areas of quality, delivery, cost, and technology.

H40: There is no relationship with the level of suppliers’ leadership attitude and

the supplier development outcome in the areas of quality, delivery, cost, and technology.

H4a: Higher levels of the suppliers’ leadership attitude will result in higher levels

of supplier development outcome related to quality, delivery, cost, and technology.

H50: There is no relationship with the level of assignment of a development

coordinator from the buying firm and the supplier development outcome in the areas of

quality, delivery, cost, and technology.

H5a: Higher levels of assignment of a supplier development coordinator by the

buying firm will result in higher levels of supplier development outcome in the areas of

quality, delivery, cost, and technology.

H60: There is no relationship with the suppliers’ level of dependence on the

buying firm (based on sales percentage of revenue sold to buying firm) and the supplier

development outcome in the areas of quality, delivery, cost, and technology.

H6a: Higher levels of dependence on the buying firm (based on sales percentage

of revenue sold to buying firm) to the buying firm will result in higher level of supplier

development outcome in the areas of quality, delivery, cost, and technology.


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H70: There is no collective relationship with the level of (a) information

exchange, (b) understanding of goals, (c) supplier participation, (d) leadership attitude,

(e) buying firm’s coordinator presence, and (f) suppliers’ dependence on buying firm and

the supplier development outcome in the areas of quality, delivery, cost, and technology.

H7a: Higher collective levels of (a) information exchange, (b) understanding of

goals, (c) supplier participation, (d) leadership attitude, (e) buying firm’s coordinator

presence, and (f) suppliers’ dependence on buying firm will result in a higher supplier

development outcome in the areas of quality, delivery, cost, and technology.

Data Analysis of Each Study Variable

The survey instrument consisted of 5 demographic questions, 3 interval-type

questions, and 14 phrase-completion questions with a 9-point scale (0-8). Hodge and

Gillespie (2003) noted that a phrase completion scale offers an improved method over a

Likert-type scale to provide higher reliability coefficients and stronger factor loading.

Correlation analyses and multiple regression analyses were used to analyze participant

responses.

The independent variables were generated through the survey questions shown in

Table 9. Where there were multiple questions for a variable, the average was calculated

and used in the research analysis.


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Table 9

Independent Variables with Data Level, Scale, and Number of Questions

Independent variable name Data level Scale

a. Levels of buying firm Ratio (PC) 0 (no information exchange) to 8 (all

information exchange information exchanged) (9-point scale).

Five questions were utilized.

b. Level of understanding of Ratio (PC) 0 (no understanding of goals) to 8 (total

goals understanding of goals) (9-point scale).

Three questions were utilized.

c. Level of supplier Ratio Number of supplier departments involved.

participation Survey respondent identified if the

following functional areas participated in

the project: sales, product engineering,

manufacturing, quality control, purchasing,

materials management, process engineering,

supplier quality, other.

d. Level of supplier Ratio (PC) 0 (no leadership support) to 8 (total

leadership attitude leadership support) (9-point scale). Three

questions were utilized.

e. Level of coordinator Ratio % of time supplier coordinator spent

presence managing the project. One question utilized.

f. Level of supplier Ratio % of sales to customer firm, One question

dependence on buying firm utilized.


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The dependent variable levels were generated through the following survey

questions related to a supplier development project: (a) first-time quality, (b) percentage

of annual purchase value saved, (c) success of technology project, and (d) percentage of

product delivered on time. The research objectives were accomplished utilizing

correlation and multiple regression analyses of the independent variables.

Pierson’s correlation coefficients allowed the researcher to evaluate the

relationship between the independent variables of (a) information exchange, (b)

understanding of goals, (c) supplier participation, (d) supplier leadership attitude, (e)

buyer firm’s coordinator presence, and (f) level of supplier dependence on buying firm

and the dependent variables of supplier development outcome in the areas of quality,

delivery, cost, and technology. Pearson’s correlation coefficients, developed in a

correlation matrix, provided data to determine if a relationship existed. The form,

direction, and magnitude of the association with the independent variables were also

analyzed. Creswell (2003) noted that scores from .20 to .35 indicate a slight relationship,

scores between .35 and .65 show the variables are useful for a limited correlation, and

scores between .66 and 1.0 show there is good correlation. A significance score of <.05

indicates the coefficient statistics are significantly correlated (Creswell). The intent of the

analysis was to determine the statistical relationship between the independent variables

(a-f) and the dependent variable (supplier development outcome).

Multiple regression analysis allows a researcher to statistically evaluate data to

determine the collective relationship and significance between the independent and

dependent variables (Creswell, 2003). The data are shown in an ANOVA table. The

multiple correlation coefficient and statistical significance values were used to evaluate
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the collective relationship of the independent variables with the dependent variable. The

multiple correlation coefficients (R-squared) assess the proportion of the variability that

can be explained by the second variable (Creswell). “A p-value is the probability (p) that

a result could have been produced by chance if the null hypothesis were really true”

(Creswell, p. 245). “A small P-value signifies that a particular multiple regression

equation has good overall significance and is valuable for making predictions” (O’Leary,

2003, p. 75). Table 5 shows a modified scale provided by Triola (p. 365) to interpret p

values. Triola explained a score less than 0.01 shows the variables to be highly significant

and strong evidence against the null hypothesis. Scores less than 0.05 show the variables

to be of statistical significance and there is adequate evidence against the null hypothesis

(Creswell). A score greater than 0.05 indicates there is insufficient evidence against the

null hypothesis. In the following section, the results of the analyses are discussed.

Testing of Research Questions and Hypotheses

This section contains a review of the results of the correlation analyses. The

section is separated into the four areas of focus: quality, delivery, cost, and technology.

Each area was analyzed separately to evaluate the research questions and hypotheses.

Figure 11 represents the hypotheses for the research. Following the analysis of each area

of focus, the combined results are reviewed. If the independent variable showed a

relationship of .05 (p value) or less to the dependent variable the relationship was

considered significant.
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Supplier Organizational –

Independent Variables Supplier Development Outcome –

a. Level of information exchange Dependent Variables

b. Level of understanding of goals 1.Quality Performance

c. Level of participation Hypotheses of 2. Delivery Performance


Positive
d. Level of supplier leadership Correlation with
attitude Results 3. Cost Savings Performance

e. Level of coordinator presence


4. Technology Development
f. Level of suppliers’ dependence on
the buying firm

Figure 11. Hypotheses of positive correlation of independent to dependent variables.

Quality

This section contains an analysis of the research questions and hypotheses in

relation to the results achieved from supplier development projects in the area of quality.

Table 10 is a correlation matrix of the analyses of the independent variables scores in

relation to the dependent variable scores related to the results of supplier development

projects focused on quality.

According to Creswell (2003), “General guidelines indicate whether the size of

the coefficient provide meaningful information about strength of association between two

variables” (p. 273). The correlation coefficients show a medium level of correlation

between the independent variable of information exchange and the dependent variable of

quality improvement results from supplier development projects. The correlation

coefficients scores for understanding of goals, number of functional areas participating,

supplier leadership attitude, level of supplier development support, and supplier


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dependence on buying firm show low levels of correlation with supplier development

results. All factors showed a positive correlation to supplier development results,

indicating as the (a) level of information exchange, (b) level of understanding of goals,

(c) level of supplier participation, (d) level of supplier leadership attitude, (e) level of

coordinator presence, and (f) level of supplier dependence on buying firm increased, the

results achieved through supplier development projects also increased. Figures 12-17

show the scatter plot diagrams for the six independent factors studied in relation to the

results achieved through supplier development results.

Table 10

Correlation Coefficients Matrix for Supplier Development Projects Focused on Quality

1 2 3 4 5 6 7

Quality 1

1. Information exchange 0.49 1

2. Understanding of goals 0.21 0.63 1

3. Number of functional 0.13 0.28 0.47 1

areas participating

4. Suppliers’ leadership’s 0.20 0.66 0.46 0.56 1

attitude

5. Supplier development 0.26 0.40 0.22 0.32 0.44 1

engineers’ level of support

6. Suppliers’ dependence 0.27 0.11 0.03 -0.03 -0.00 0.14 1


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Level of Supplier Information Exchange vs. Quality


Improvement

Quality Improvement
Percent First Time
100%
80%
60%
40%
20%
0%
0 2 4 6 8 10
0 - No Information Exchanged 8 - All Information
Exchanged

Figure 12. Level of supplier information exchange versus quality improvement.

Level of Supplier Understanding of Goals vs. Quality


Improvement
Quality Improvement
Percent First Time

100%
80%
60%
40%
20%
0%
0 2 4 6 8 10
0 - No Understanding of Goals 8 - Complete
Understanding of Goals

Figure 13. Level of supplier understanding of goals versus quality improvement.


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Level of Supplier Participation vs. Quality Improvement

Percent First Time Quality


100%

Improvement
80%
60%
40%
20%
0%
0 2 4 6 8 10
# of Functional Areas Participating in Workshop

Figure 14. Level of supplier participation versus quality improvement.

Level of Supplier Leaderships Attitude vs. Quality


Improvement
Percent First Time Quality

100%
Improvement

80%
60%
40%
20%
0%
0 2 4 6 8 10
0 - No Leadership Support
8 - Total Leadership Support

Figure 15. Level of supplier leadership’s attitude versus quality improvement.


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Level of Supplier Development Coordinators Presence vs.


Quality Improvement

Quality Improvement
Percent First Time 100%
80%
60%
40%
20%
0%
0 2 4 6 8 10
0 - 0% of Time Leading Project 8 - 100% of Time Leading
Project

Figure 16. Level of supplier development coordinator’s presence versus quality

improvement.

Level of Supplier Dependence on Buying Firm vs. Quality


Improvement
Percent of First Time
Quality Improvement

100%
80%
60%
40%
20%
0%
0 5 10 15 20
% of Supplier Dependence on Buying Firm

Figure 17. Level of supplier dependence on buying firm versus quality improvement.

A visual review of the scatter plot diagrams for each variable studied in this

research supports the findings of the data analysis. The diagrams indicate that none of the

factors studied show a high degree of correlation with supplier development results

related to quality.
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Multiple regression analysis was used to evaluate the combined relationship of the

independent variables with the dependent variable related to quality. A statistical analysis

of the survey results is reflected in an ANOVA table shown in Appendix F. The ANOVA

table displayed the coefficient of determination (R-squared) score of .342. Based on the

guidelines provided by Creswell (2003), the score indicates the dependent variable has a

slight relationship with the dependent variable of first-time quality improvement. The

score indicates the collective independent variables have a low level of correlation with

the dependent variable. A t-test was used (See Appendix G) to evaluate whether the

relationship between each independent and the dependent variable was considered

significant statistically.

Table 11 shows a summary of the variables and the conclusions based on the

analysis of results from the research. A positive relationship indicates that as the level of

the independent variable increases, the results achieved through supplier development

projects with a focus on quality also increase. The table also shows the relative strength

of the relationship.

Research Question 1: What relationship does the suppliers’ level of information

exchange have with the outcome achieved from a supplier development activity?

H10: There is no relationship between the suppliers’ levels of information

exchange and the supplier development outcome in the areas of quality, delivery, cost,

and technology. There is statistically a significant relationship between information

exchange and supplier development results focused on quality, r = .49, t(41) = 3.58, p <

.01; therefore, the null hypothesis is rejected.


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H1a: Higher levels of supplying firm information exchange will result in higher

levels of supplier development outcome related to quality, delivery, cost, and technology.

There is statistically a medium-level positive relationship between information exchange,

a correlation coefficient of .49, and supplier development results focused on quality;

therefore, the hypothesis is accepted.

Table 11

Table of Variables, Direction of Correlation, and Strength of Relationship With Quality-

Focused Supplier Development Projects

Strength of

Independent variable Positive/negative relation relationship

a. Level of information exchange Positive relationship Medium

b. Level of understanding of goals Statistically insignificant, No relationship

no relationship

c. Level of supplier participation Statistically insignificant, No relationship

no relationship

d. Level of suppliers leadership attitude Statistically insignificant, No relationship

no relationship

e. Level of coordinators presence Statistically insignificant, No relationship

no relationship

f. Level of supplier dependence on Statistically insignificant, No relationship

buying firm no relationship

Collective level of a-f values (all the Multiple correlation The relationship
above) coefficient shows a low was significant
strength in relationship based on the data
116

Research Question 2: What relationship does the suppliers’ level of understanding

of the goals have with the outcome achieved from a supplier development activity?

H20: There is no relationship between the suppliers’ levels of understanding of the

goals and the supplier development outcome in the areas of quality, delivery, cost, and

technology. The research did not show statistically a relationship between understanding

of goals and supplier development results focused on quality coefficient of r = .21, t(41)

= 1.39, p > .05; therefore, the null hypothesis cannot be rejected.

H2a: Higher levels of the suppliers’ understanding of the goals will result in

higher levels of supplier development outcome in the areas of quality, delivery, cost, and

technology. At a 5% confidence level, the analysis shows there is no relationship between

suppliers’ understanding of goals and supplier development outcome in the area of

quality resulting in the hypothesis being rejected.

Research Question 3: What relationship does the suppliers’ level of participation

have with the outcome achieved from a supplier development activity?

H30: There is no relationship with the suppliers’ level of participation and the

supplier development outcome in the areas of quality, delivery, cost, and technology. The

research did not show statistically a relationship between level of participation and

supplier development results focused on quality, r = .13, t(41) = .85, p > .05; therefore,

the null hypothesis cannot be rejected.

H3a: Higher levels of suppliers’ participation will result in higher levels of

supplier development outcome in the areas of quality, delivery, cost, and technology. At a

5% confidence level, the analysis shows there is no relationship between suppliers’ level
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of participation and supplier development outcome in the area of quality, resulting in the

hypothesis being rejected.

Research Question 4: What relationship does the suppliers’ leadership attitude

have with the outcome achieved from a supplier development activity?

H40: There is no relationship with the level of suppliers’ leadership attitude and

the supplier development outcome in the areas of quality, delivery, cost, and technology.

The research did not show statistically a relationship between level leadership attitude

and supplier development results focused on quality, r = .20, t(41) = 1.30, p > .05;

therefore, the null hypothesis cannot be rejected.

H4a: Higher levels of the suppliers’ leadership attitude will result in higher levels

of supplier development outcome related to quality, delivery, cost, and technology. At a

5% confidence level, the analysis shows there is no relationship between suppliers’

leadership attitude and supplier development outcome in the area of technology, resulting

in the hypothesis being rejected.

Research Question 5: What relationship does the buying firm’s level of presence

of a coordinator have with the outcome achieved from a supplier development activity?

H50: There is no relationship with the level of assignment of a development

coordinator from the buying firm and the supplier development outcome in the areas of

quality, delivery, cost, and technology. The research did not show statistically a

relationship between level of assignment of a development coordinator and supplier

development results focused on quality, r = .26, t(41) = 1.52, p > .05; therefore, the null

hypothesis cannot be rejected. The p value was less than .07, indicating there may be a
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statistically marginal relationship. Future research on a larger population may clarify the

relationship.

H5a: Higher levels of assignment of a supplier development coordinator by the

buying firm will result in higher levels of supplier development outcome in the areas of

quality, delivery, cost, and technology. At a 5% confidence level, the analysis shows

there is no relationship between level of assignment of a development coordinator and

supplier development outcome in the area of technology, resulting in the hypothesis

being rejected.

Research Question 6: What relationship does the suppliers’ level of dependence

based on percentage of the suppliers’ sales revenue to the buying firm have with the

outcome achieved from a supplier development activity?

H60: There is no relationship with the suppliers’ level of dependence on the

buying firm (based on sales percentage of revenue sold to buying firm) and the supplier

development outcome in the areas of quality, delivery, cost, and technology. There is

statistically a relationship between level of dependence on buying firm and supplier

development results focused on quality, r = .27, t(41) = 1.59, p > .05; therefore, the null

hypothesis cannot be rejected.

H6a: Higher levels of dependence on the buying firm (based on sales percentage

of revenue sold to the buying firm) will result in a higher level of supplier development

outcome in the areas of quality, delivery, cost, and technology. There is statistically a

low-level positive relationship between level of assignment of a development

coordinator, a correlation coefficient of .27, and supplier development results focused on

quality; therefore, the hypothesis is accepted.


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Research Question 7: What relationship do the level of (a) information exchange,

(b) understanding of goals, (c) participation, (d) leadership attitude, (e) buying firm’s

coordinator presence, and (f) supplier dependence on buying firm collectively have with

the outcome achieved from the supplier development activity?

H70: There is no collective relationship with the level of (a) information

exchange, (b) understanding of goals, (c) supplier participation, (d) leadership attitude,

(e) buying firm’s coordinator presence, and (f) suppliers’ dependence on buying firm and

the supplier development outcome in the areas of quality, delivery, cost, and technology.

There is statistically a significant relationship between the collective variables of

information exchange, understanding of goals, participation, leadership attitude,

coordinator presence, and dependence on buying firm and supplier development results

focused on quality, R2 = .34, F(6, 36) = 3.12, p < .02; therefore, the null hypothesis is

rejected.

H7a: Higher collective levels of (a) information exchange, (b) understanding of

goals, (c) supplier participation, (d) leadership attitude, (e) buying firm’s coordinator

presence, and (f) suppliers’ dependence on buying firm will result in a higher supplier

development outcome in the areas of quality, delivery, cost, and technology. A

coefficient of determination score of .34 indicates that the collective independent variable

scores can explain 34% of the variation in the quality improvement values. The

remaining 66% cannot be explained. The score does not represent a causal relationship.

The significance score of .015 indicates there is a high level of confidence that the

collective independent variables do correlate with the dependent variable; therefore, the

hypothesis is accepted.
120

Although the correlations were low, the results indicate the importance of a focus

on each of the factors. The results also support a higher level of focus on information

exchange with improving supplier development results in the area of quality. The data

also indicate additional factors may contribute to successful supplier development results

that were not the focus of this research.

Delivery

In this section, the research questions and hypotheses were analyzed in relation to

the results achieved from supplier development projects in the area of delivery. Table 12

is a correlation matrix of the analysis of the independent variables scores in relation to the

dependent variable scores related to the results of supplier development projects.

Table 12

Correlation Coefficients Matrix for Supplier Development Projects Focused on Delivery

1 2 3 4 5 6 7

Delivery 1

1. Information exchange 0.45 1

2. Understanding of goals 0.49 0.63 1

3. Number of functional 0.50 0.49 0.53 1

areas

4. Participating suppliers' 0.60 0.76 0.79 0.66 1

leaderships attitude

5. Supplier development 0.38 0.37 0.29 0.14 0.29 1

engineers’ level of support

6. Suppliers’ dependence 0.16 0.32 0.03 -0.17 0.047 0.14 1


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The correlation coefficients shows a high level of correlation between level of

leadership attitude and results from supplier development projects in the area of delivery.

The score shows a medium level of correlation between the independent variable of

information exchange, understanding of goals, number of functional areas participating,

and buying firm’s level of support and the dependent variable of delivery improvement

results. The scores for suppliers’ dependence on buying firm revealed a low level of

correlation with supplier development results related to delivery. All factors showed a

positive correlation to supplier development results, indicating as the (a) level of

information exchange, (b) level of understanding of goals, (c) level of supplier

participation, (d) level of supplier leadership attitude, (e) level of coordinator presence,

and (f) level of supplier dependence on buying firm increased, the results achieved

through supplier development projects focused on delivery also increased. Figures 18-23

show the scatter plot diagrams for the six independent factors studied in relation to the

delivery results achieved through supplier development results.

Level of Supplier Information Exchange


vs. Delivery Improvement
8 - 100%

8
Delivered on Time
0 - No Delivery

6
Improvement

0
0 2 4 6 8 10
0 - In Information Exchanged 8 - All Information
Exchanged

Figure 18. Level of supplier information exchange versus delivery improvement.


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Level of Supplier Understanding of Goals


vs. Delivery Improvement

Improvement 8 - 100%
8

Delivery on Time
0 - No Delivery

0
0 2 4 6 8 10
0 - No Understanding of Goals 8 - Complete
Understanding of Goals

Figure 19. Level of supplier understanding of goals versus delivery improvement.

Level of Participation vs. Delivery Improvement


8 - 100% of Material delivered
0 - No Delivery Improvement

8
6
on Time

4
2
0
0 2 4 6 8 10
Number of Functional Areas Participating in Workshop

Figure 20. Level of participation versus delivery improvement.


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Level of Supplier Leaderships Attitude


vs. Delivery Improvement

0 - No Delivery Improvement
8 - 100% of material
8

Delivered on Time
6
4
2
0
0 2 4 6 8 10
0 - No Leadership Support 8 - Total Leaderships Support

Figure 21. Level of supplier leadership’s attitude versus delivery improvement.

Level of Supplier Development Coordinators Presence


vs. Delivery Improvement
Material Delivered on Time
Improvement 8 - 100% of

8
0 - No Delivery

6
4
2
0
0 2 4 6 8 10
0 - 0% of Time Leading Project 8 - 100% of Time Leading
Project

Figure 22. Level of supplier development coordinator’s presence versus delivery

improvement.
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Level of Supplier Dependence on Buying Firm


vs. Delivery Improvement

8 - 100% of Material
Delivered on Time
0 - No Delivery

8
Improvement

6
4
2
0
0 5 10 15 20
Percent of Suppliers Sales Sold to Buying Firm

Figure 23. Level of supplier dependence on buying firm versus delivery improvement.

A visual review of the scatter plot diagrams for each variable studied supports the

findings of the data analysis. The diagrams indicate that none of the factors studied show

a high degree of correlation with supplier development results related to delivery.

Multiple regression analysis was used to evaluate the combined relationship of the

independent variables with the dependent variable related to delivery. A statistical

analysis of the survey results is reflected in an ANOVA table shown in Appendix H. The

ANOVA table displayed the coefficient of determination (R-squared) score of .474.

Based on the guidelines provided by Creswell (2003), the score indicates the dependent

variables are useful for limited correlation with the dependent variable of delivery

improvement. The score indicates the collective independent variables have a useful

limited level of correlation with the dependent variable related to delivery.

Table 13 shows a summary of the variables and the conclusions based on the

analysis of results from the research. A positive relationship indicates that as the level of

the independent variable increases, the results achieved through supplier development
125

projects with a focus on delivery also increase. The table also shows the relative strength

of the relationship.

Table 13

Table of Variables, Direction of Correlation, and Strength of Relationship with Delivery

Focused Supplier Development Projects

Strength of

Independent Variable Positive/negative relation relationship

a. Level of information exchange Positive relationship Medium

b. Level of understanding of goals Positive relationship Medium

c. Level of supplier participation Positive relationship Medium

d. Level of suppliers’ leadership Positive relationship High

attitude

e. Level of coordinator’s presence Positive relationship Medium

f. Level of supplier dependence on Statistically insignificant, No relationship

buying firm no relationship

Collective level of a-f values (all Multiple correlation The relationship

the above) coefficient shows a useful was significant

level for limited correlation based on the data.

Research Question 1: What relationship does the suppliers’ level of information

exchange have with the outcome achieved from a supplier development activity?

H10: There is no relationship between the suppliers’ levels of information

exchange and the supplier development outcome in the areas of quality, delivery, cost,

and technology. There is statistically a significant relationship between information


126

exchange and supplier development results focused on delivery, r = .45, t(25) = 2.52, p <

.01; therefore, the null hypothesis is rejected.

H1a: Higher levels of supplying firm information exchange will result in higher

levels of supplier development outcome related to quality, delivery, cost, and technology.

There is statistically a medium-level positive relationship between information exchange,

a correlation coefficient of .45, and supplier development results focused on delivery;

therefore, the hypothesis is accepted.

Research Question 2: What relationship does the suppliers’ level of understanding

of the goals have with the outcome achieved from a supplier development activity?

H20: There is no relationship between the suppliers’ levels of understanding of the

goals and the supplier development outcome in the areas of quality, delivery, cost, and

technology. There is statistically a significant relationship between level understanding of

goals and supplier development results focused on delivery, r = .49, t(25) = 2.84, p < .01;

therefore, the null hypothesis is rejected.

H2a: Higher levels of the suppliers’ understanding of the goals will result in

higher levels of supplier development outcome in the areas of quality, delivery, cost, and

technology. There statistically a medium-level positive relationship between information

exchange, a correlation coefficient of .49, and supplier development results focused on

delivery therefore the hypothesis is accepted.

Research Question 3: What relationship does the suppliers’ level of participation

have with the outcome achieved from a supplier development activity?

H30: There is no relationship with the suppliers’ level of participation and the

supplier development outcome in the areas of quality, delivery, cost, and technology.
127

There is statistically a significant relationship between participation and supplier

development results focused on delivery, r = .50, t(25) = 2.85, p < .01; therefore, the null

hypothesis is rejected.

H3a: Higher levels of suppliers’ participation will result in higher levels of

supplier development outcome in the areas of quality, delivery, cost, and technology.

There is statistically a medium-level positive relationship between information exchange,

a correlation coefficient of .50, and supplier development results focused on delivery;

therefore, the hypothesis is accepted.

Research Question 4: What relationship does the suppliers’ leadership attitude

have with the outcome achieved from a supplier development activity?

H40: There is no relationship with the level of suppliers’ leadership attitude and

the supplier development outcome in the areas of quality, delivery, cost, and technology.

There is statistically a significant relationship between leadership attitude and supplier

development results focused on delivery, r = .60, t(25) = 3.78, p < .01; therefore, the null

hypothesis is rejected.

H4a: Higher levels of the suppliers’ leadership attitude will result in higher levels

of supplier development outcome related to quality, delivery, cost, and technology. There

is statistically a high-level positive relationship between information exchange, a

correlation coefficient of .60, and supplier development results focused on delivery;

therefore, the hypothesis is accepted.

Research Question 5: What relationship does the buying firm’s level of presence

of a coordinator have with the outcome achieved from a supplier development activity?
128

H50: There is no relationship with the level of assignment of a development

coordinator from the buying firm and the supplier development outcome in the areas of

quality, delivery, cost, and technology. There is statistically a significant relationship

between level of assignment of a development coordinator and supplier development

results focused on delivery, r = .38, t(25) = 2.35, p = .01; therefore, the null hypothesis is

rejected.

H5a: Higher levels of assignment of a supplier development coordinator by the

buying firm will result in higher levels of supplier development outcome in the areas of

quality, delivery, cost, and technology. There is statistically a medium-level positive

relationship between information exchange, a correlation coefficient of .38, and supplier

development results focused on delivery; therefore, the hypothesis is accepted.

Research Question 6: What relationship does the suppliers’ level of dependence

based on percentage of the suppliers’ sales revenue to the buying firm have with the

outcome achieved from a supplier development activity?

H60: There is no relationship with the suppliers’ level of dependence on the

buying firm (based on sales percentage of revenue sold to buying firm) and the supplier

development outcome in the areas of quality, delivery, cost, and technology. The research

did not show statistically a significant relationship between supplier dependence on

buying firm and supplier development results focused on delivery, r = .16, t(25) = .94, p

> .05; therefore, the null hypothesis cannot be rejected.

H6a: Higher levels of dependence on the buying firm (based on sales percentage

of revenue sold to buying firm) will result in higher levels of supplier development

outcome in the areas of quality, delivery, cost, and technology. At a 5% confidence level,
129

the analysis shows there is no relationship between dependence on the buying firm and

supplier development outcome in the area of delivery, resulting in the hypothesis being

rejected.

Research Question 7: What relationship do the level of (a) information exchange,

(b) understanding of goals, (c) participation, (d) leadership attitude, (e) buying firm’s

coordinator presence, and (f) supplier dependence on buying firm collectively have with

the outcome achieved from the supplier development activity?

H70: There is no collective relationship with the level of (a) information

exchange, (b) understanding of goals, (c) supplier participation, (d) leadership attitude,

(e) buying firm’s coordinator presence, and (f) suppliers’ dependence on buying firm and

the supplier development outcome in the areas of quality, delivery, cost, and technology.

There is statistically a significant relationship between the collective variables of

information exchange, understanding of goals, participation, leadership attitude,

coordinator presence, and dependence on buying firm and supplier development results

focused on delivery, R2 = .47, F(6, 20) = 3.01, p < .03; therefore, the null hypothesis is

rejected.

H7a: Higher collective levels of (a) information exchange, (b) understanding of

goals, (c) supplier participation, (d) leadership attitude, (e) buying firm’s coordinator

presence, and (f) suppliers’ dependence on buying firm will result in a higher supplier

development outcome in the areas of quality, delivery, cost, and technology. A

coefficient of determination score of .47 indicates that the collective independent variable

scores can explain 47% of the variation in the delivery improvement values. The

remaining 53% cannot be explained. The score does not represent a causal relationship.
130

The significance score of .029 indicates there is a high level of confidence that the

collective independent variables do correlate with the dependent variable; therefore, the

hypothesis is accepted.

The factors showed a low to high level of correlation with supplier development

results in the area of delivery. The factors, in general, showed a higher strength of

correlation related to the results in delivery compared to quality. The data also indicate

additional factors may contribute to successful supplier development results that were not

the focus of this research.

Cost

In this section, the research questions and hypotheses are analyzed in relation to

the results achieved from supplier development projects in the area of cost. Table 14 is a

correlation matrix of the analysis of the independent variables scores in relation to the

dependent variable scores related to the results of supplier development projects.

The correlation coefficients show a medium level of correlation between the

independent variable of information exchange, suppliers’ leadership attitude, and supplier

development support and the dependent variable of cost improvement results from

supplier development projects. The correlation coefficient scores for understanding of

goals and number of functional areas participating have a low level of correlation with

supplier development results. Supplier dependence showed no correlation to supplier

development results with a focus on cost. Information exchange, understanding of goals,

suppliers’ leadership attitude, and level of support were shown to have a positive

correlation to supplier development results related to cost. The data indicate as the level

of information exchange, understanding of goals, supplier leadership attitude, and


131

coordinator presence increases, the results achieved through supplier development

projects focused on cost also increase. The negative correlation coefficient related to the

number of functional areas participating indicates as this factor increases, results related

to cost decrease. The correlation coefficient for supplier dependence showed no statistical

evidence of correlation. Figures 24-29 show the scatter plot diagrams for the six

independent factors studied in relation to the cost improvement results achieved through

supplier development projects. Correlation coefficients calculate data to fit a linear line

(Cooper & Schindler, 2003). An analysis of the scatter plot diagram indicates the

relationship may not be linear.

Table 14

Correlation Coefficients Matrix for Supplier Development Projects Focused on Cost

1 2 3 4 5 6 7

Cost 1

1. Information exchange 0.31 1

2. Understanding of goals 0.21 0.73 1

3. Number of functional -0.28 0.34 0.46 1

areas participating

4. Suppliers’ leadership’s 0.30 0.64 0.65 0.57 1

attitude

5. Supplier development 0.47 0.34 0.39 0.37 0.49 1

engineers’ level of support

6. Suppliers’ dependence 0.04 0.22 0.15 -0.04 -0.12 -0.05 1


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Level of Supplier Information Exchange


vs. % Cost Improvement

Percent Cost Improvement


40%
30%
20%
10%
0%
0 2 0 No Information
4 6
Exchanged
8 10
8 - All information Exchanged

Figure 24. Level of supplier information exchange versus percentage cost improvement.

Level of Supplier Understanding of Goals vs.


% Cost Improvement
Percent Cost Improvement

40%

30%

20%

10%

0%
0 2 4 6 8 10
0 - No Understanding of Goals
8 - Complete Understanding of Goals

Figure 25. Level of supplier understanding of goals versus percentage cost improvement.
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Level of Participation vs. % Cost Improvement

40%
Percent Cost
Improvemnt
30%

20%

10%

0%
0 2 4 6 8 10

Number of Funtional Areas


Participated in Workshop

Figure 26. Level of participation versus percentage cost improvement.

Level of Supplier Leaderships Attitude


vs. % Cost Im provem ent
Im provem ent
Percent Cost

40%
30%
20%
10%
0%
0 2 4 6 8 10
0 - No Leadership Support
8 - Total Leadership Support

Figure 27. Level of supplier leadership attitude versus percentage cost improvement.
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Level of Supplier Development Coordinators Presence vs. %


Cost Improvement

Percent Cost Improvement 40%


30%
20%
10%
0%
0 2 4 6 8 10
0 - 0% of Time Leading Project
8 - 100% of Time Leading Project

Figure 28. Level of supplier development coordinator’s presence versus percentage cost

improvement.

Level of Supplier Dependence on Buying Firm vs. % Cost


Improvement

40%
Improvement
Percent Cost

30%
20%
10%
0%
0 2 4 6 8 10 12 14 16 18
Percent of Suppliers Sales
Sold to Buying Firm

Figure 29. Level of supplier dependence on buying firm versus cost percentage

improvement.

A visual review of the scatter plot diagrams for each variable studied in this

research supports the findings of the data analyses. The diagrams indicate none of the

factors studied show a high degree of correlation with supplier development results

related to cost.
135

Multiple regression analysis was used to evaluate the combined relationship of the

independent variables with the dependent variable related to cost. A statistical analysis of

the survey results is reflected in an ANOVA table shown in Appendix I. The ANOVA

table displayed the coefficient of determination (R-squared) score of .61. Based on the

guidelines provided by Creswell (2003), the score indicates the collective independent

variables are useful for limited correlation with the dependent variable of cost

improvement.

Table 15 shows a summary of the variables and the conclusions based on the

analysis of results from the research. A positive relationship indicates that as the level of

the independent variable increases, the results achieved through supplier development

projects with a focus on cost also increase. A negative relationship indicates as the level

of participation of functional areas increases, the results in cost achieved through supplier

development activities decrease. No statistical evidence of correlation indicates the

variables show no relationship. Table 15 shows the relative strength of the relationship.

Research Question 1: What relationship does the suppliers’ level of information

exchange have with the outcome achieved from a supplier development activity?

H10: There is no relationship between the suppliers’ levels of information

exchange and the supplier development outcome in the areas of quality, delivery, cost,

and technology. There is statistically a relationship between information exchange and

supplier development results focused on cost, r = .31, t(33) = 1.88, p < .04; therefore, the

null hypothesis is rejected.


136

Table 15

Table of Variables, Direction of Correlation, and Strength of Relationship With Cost

Focused Supplier Development Projects

Positive/negative/no Strength of
Independent variable relationship relationship
Level of information exchange Positive relationship Medium

Level of understanding of goals Statistically insignificant, no No relationship

relationship

Level of supplier participation Negative relationship Low

Level of suppliers’ leadership attitude Positive relationship Medium

Level of coordinator’s presence Positive relationship Medium

Level of supplier dependence on Statistically insignificant, no No relationship

buying firm relationship

Collective level of a-f values (all the Multiple correlation The relationship

above) coefficients show a useful was significant

level for limited correlation. based on the data.

H1a: Higher levels of supplying firm information exchange will result in higher

levels of supplier development outcome related to quality, delivery, cost, and technology.

There is statistically a medium-level positive relationship between information exchange,

a correlation coefficient of .31, and supplier development results focused on cost;

therefore, the hypothesis is accepted.

Research Question 2: What relationship does the suppliers’ level of understanding

of the goals have with the outcome achieved from a supplier development activity?
137

H20: There is no relationship between the suppliers’ levels of understanding of the

goals and the supplier development outcome in the areas of quality, delivery, cost, and

technology. The research did not show statistically a significant relationship between

understanding of goals and supplier development results focused on cost, r = .21, t(33) =

1.22, p > .05; therefore, the null hypothesis cannot be rejected.

H2a: Higher levels of the suppliers’ understanding of the goals will result in

higher levels of supplier development outcome in the areas of quality, delivery, cost, and

technology. At a 5% confidence level, the analysis shows there is no relationship between

suppliers’ understanding of goals and supplier development outcome in the area of cost,

resulting in the hypothesis being rejected.

Research Question 3: What relationship does the suppliers’ level of participation

have with the outcome achieved from a supplier development activity?

H30: There is no relationship with the suppliers’ level of participation and the

supplier development outcome in the areas of quality, delivery, cost, and technology.

There is statistically a relationship between level of participation of buying firm at the

supplier location and supplier development results focused on cost, r = -.28, t(33) = -1.71,

p < .05; therefore, the null hypothesis is rejected.

H3a: Higher levels of suppliers’ participation will result in higher levels of

supplier development outcome in the areas of quality, delivery, cost, and technology.

There is statistically a low-level negative relationship between information exchange, a

correlation coefficient of -.28, and supplier development results focused on cost;

therefore, the hypothesis is rejected.


138

Research Question 4: What relationship does the suppliers’ leadership attitude

have with the outcome achieved from a supplier development activity?

H40: There is no relationship with the level of suppliers’ leadership attitude and

the supplier development outcome in the areas of quality, delivery, cost, and technology.

There is statistically a relationship between leadership attitude and supplier development

results focused on cost, r = .30, t(33) = 1.82, p < .04; therefore, the null hypothesis is

rejected.

H4a: Higher levels of the suppliers’ leadership attitude will result in higher levels

of supplier development outcome related to quality, delivery, cost, and technology. There

is statistically a low-level positive relationship between information exchange, a

correlation coefficient of .30, and supplier development results focused on cost; therefore,

the hypothesis is accepted.

Research Question 5: What relationship does the buying firm’s level of presence

of a coordinator have with the outcome achieved from a supplier development activity?

H50: There is no relationship with the level of assignment of a development

coordinator from the buying firm and the supplier development outcome in the areas of

quality, delivery, cost, and technology. There is a statistically significant relationship

between level of assignment of a development coordinator and supplier development

results focused on cost, r = .47, t(33) = 3.03, p < .01; therefore, the null hypothesis is

rejected.

H5a: Higher levels of assignment of a supplier development coordinator by the

buying firm will result in higher levels of supplier development outcome in the areas of

quality, delivery, cost, and technology. There is statistically a low-level positive


139

relationship between information exchange, a correlation coefficient of .47, and supplier

development results focused on cost; therefore, the hypothesis is accepted.

Research Question 6: What relationship does the suppliers’ level of dependence

based on percentage of the suppliers’ sales revenue to the buying firm have with the

outcome achieved from a supplier development activity?

H60: There is no relationship with the suppliers’ level of dependence on the

buying firm (based on sales percentage of revenue sold to buying firm) and the supplier

development outcome in the areas of quality, delivery, cost, and technology. The research

did not show statistically a significant relationship between supplier dependence on

buying firm and supplier development results focused on cost, r = .04, t(33) = .22, p >

.05; therefore, the null hypothesis cannot be rejected.

H6a: Higher levels of dependence on the buying firm (based on sales percentage

of revenue sold to buying firm) to the buying firm will result in a higher level of supplier

development outcome in the areas of quality, delivery, cost, and technology. At a 5%

confidence level, the analysis shows there is no relationship between dependence on the

buying firm and supplier development outcome in the area of cost, resulting in the

hypothesis being rejected.

Research Question 7: What relationship does the level of (a) information

exchange, (b) understanding of goals, (c) participation, (d) leadership attitude, (e) buying

firm’s coordinator presence, and (f) supplier dependence on buying firm collectively have

with the outcome achieved from the supplier development activity?

H70: There is no collective relationship with the level of (a) information

exchange, (b) understanding of goals, (c) supplier participation, (d) leadership attitude,
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(e) buying firm’s coordinator presence, and (f) suppliers’ level of dependence on buying

firm and the supplier development outcome in the areas of quality, delivery, cost, and

technology. There is statistically a significant relationship between the collective

variables of information exchange, understanding of goals, participation, leadership

attitude, coordinator presence, and dependence on buying firm and supplier development

results focused on cost, R2 = .61, F(6, 28) = 7.41, p < .01; therefore, the null hypothesis is

rejected.

H7a: Higher collective levels of (a) information exchange, (b) understanding of

goals, (c) supplier participation, (d) leadership attitude, (e) buying firm’s coordinator

presence, and (f) suppliers’ dependence on buying firm will result in a higher supplier

development outcome in the areas of quality, delivery, cost, and technology. A

coefficient of determination score of .61 indicates that the collective independent variable

scores can explain 61% of the variation in the cost improvement values. The remaining

39% cannot be explained. The score does not represent a causal relationship. The

significance score of .00 indicates a high level of confidence and that the collective

independent variables do correlate with the dependent variable related to cost; therefore,

the hypothesis is accepted.

Factors that showed a medium level of correlation with supplier development

results achieved included level of information exchange, supplier leadership attitude, and

coordinator’s presence. The variables of understanding of goals and supplier participation

showed a low level of correlation to supplier development results in the area of cost. The

level of supplier dependence on the buying firm showed no discernable level of

correlation.
141

Technology

In this section, the research questions and hypotheses will be analyzed in relation

to the results achieved from supplier development projects in the area of technology.

Table 16 is a correlation coefficients matrix of the analysis of the independent variables

scores in relation to the dependent variable scores related to the results of supplier

development projects focused on technology.

Table 16

Correlation Coefficients Matrix for Supplier Development Projects Focused on

Technology

1 2 3 4 5 6 7

Technology 1

1. Information exchange 0.47 1

2. Understanding of goals 0.19 0.72 1

3. Number of functional 0.41 0.22 0.45 1

areas participating

4. Suppliers’ leadership’s 0.41 0.90 0.78 0.24 1

attitude

5. Supplier development 0.73 0.48 0.32 0.12 0.58 1

engineers’ level of support

6. Suppliers dependence 0.08 0.25 0.28 0.04 0.40 0.18 1

The correlation coefficients show a high level of correlation between the

independent variable of supplier development level of support with the dependent

variable of technology improvement results from supplier development projects. The


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correlation coefficients for information exchange, number of functional areas

participating, and suppliers’ leadership attitude showed a medium level of correlation.

The independent factor of understanding of goals is shown to have a low level of

correlation with supplier development results. Finally, supplier dependence showed no

correlation to supplier development results with a focus on technology. All factors with

the exception of suppliers’ dependence on the buying firm showed a positive correlation

to supplier development results, indicating as the (a) level of information exchange, (b)

level of understanding of goals, (c) level of supplier participation, (d) level of supplier

leadership attitude, and (e) level of coordinator presence increase, the results achieved

through supplier development projects focused on technology also increase. Figures 30-

35 shows the scatter plot diagram for the six independent factors studied in relation to the

technology improvement results achieved through supplier development projects.

Level of Supplier Information Exchange vs.


Technology Success
Project, 0 - No Success 8 -
Success of Technology

8
Total Success

0
0 2 4 6 8
0 - No Inform ation Exchanged
8 - All Inform ation Exchanged

Figure 30. Level of supplier information exchange versus technology success.


143

Level of Supplier Understanding of Goals


vs. Technology Success

Project, 0 - No Success 8
Success of Technology

- Total Success
8
6
4
2
0
0 2 4 6 8
0 - No Understanding of Goals
8 - Total Understanding of Goals

Figure 31. Level of supplier understanding of goals versus technology success.

Level of Participation vs.


Technology Success
Project, 0 - No Success 8 -
Success of Technology

8
Total Success

6
4
2
0
0 2 4 6 8
# of Functional Areas Participated in Workshop

Figure 32. Level of participation versus technology success.


144

Level of Supplier Leaderships Attitude


vs. Technology Success

Project, 0 - No Success
Success of Technology 8
8 - Total Success 6
4
2
0
0 2 4 6 8
0 - No Leadership Support
8 - Total Leadership Support

Figure 33. Level of supplier’s leadership’s attitude versus technology success.

Level of Supplier Development Coordinators Presence


vs. Technology Success
Project, 0 - No Success 8 -
Success of Technology

8
Total Success

6
4
2
0
0 2 4 6 8
0 - 0% of Tim e Leading Project
8 - 100% of Tim e Leading Project

Figure 34. Level of supplier development coordinator’s presence versus technology

success.
145

Level of Supplier Dependence on Buying Firm


vs. Technology Success

Project, 0 - No Success 8 -
Success of Technology

Total Success 8
6
4
2
0
0 2 4 6 8
% of Suppliers Sales Sold to Buying Firm

Figure 35. Level of supplier dependence on buying firm and technology improvement

success.

A visual review of the scatter plot diagrams for each variable studied in this

research supports the findings of the data analyses. With the total number of projects in

the analysis for technology at 18, these findings should be considered limited.

Multiple regression analysis was used to evaluate the combined relationship of the

independent variables with the dependent variable related to technology. A statistical

analysis of the survey results is reflected in an ANOVA table shown in Appendix J. The

ANOVA table displayed the coefficient of determination (R-squared) score of .796.

Based on the guidelines provided by Creswell (2003), the score indicates the independent

variables show good correlation with the dependent variable of technology improvement.

The score indicates the collective independent variables have good correlation with the

dependent variable related to technology.

Table 17 shows a summary of the variables and the conclusions based on the

analysis of results from the research. A positive relationship indicates that as the level of

the independent variable increases, the results achieved through supplier development
146

projects with a focus on technology also increase. No statistical evidence of correlation

indicates the variables have no relationship. The table also shows the relative strength of

the relationship.

Table 17

Table of Variables, Direction of Correlation, and Strength of Relationship With

Technology-Focused Supplier Development Projects

Positive/negative/no Strength of

Independent variable relation relationship

Level of information exchange Positive relationship Medium

Level of understanding of goals Statistically insignificant, No relationship

no relationship

Level of supplier participation Positive relationship Medium

Level of suppliers’ leadership attitude Positive relationship Medium

Level of coordinator’s presence Positive relationship High

Level of supplier dependence on Statistically insignificant No relationship

buying firm no relationship

Collective level of a-f values (all the Multiple regression The relation was

above) coefficients show a good significant based

correlation. on the data.

Research Question 1: What relationship does the suppliers’ level of information

exchange have with the outcome achieved from a supplier development activity?
147

H10: There is no relationship between the suppliers’ levels of information

exchange and the supplier development outcome in the areas of quality, delivery, cost,

and technology. There is statistically a significant relationship between information

exchange and supplier development results focused on technology, r = .47, t(15) = 2.15, p

< .03; therefore, the null hypothesis is rejected.

H1a: Higher levels of supplying firm information exchange will result in higher

levels of supplier development outcome related to quality, delivery, cost, and technology.

There is statistically a medium-level positive relationship between information exchange,

a correlation coefficient of .47, and supplier development results focused on technology;

therefore, the hypothesis is accepted.

H20: There is no relationship between the suppliers’ levels of understanding of the

goals and the supplier development outcome in the areas of quality, delivery, cost, and

technology. The research did not show statistically a significant relationship between

suppliers’ understanding of the goals and supplier development results focused on

technology, r = .19, t(15) = .78, p > .05; therefore, the null hypothesis cannot be rejected.

H2a: Higher levels of the suppliers’ understanding of the goals will result in

higher levels of supplier development outcome in the areas of quality, delivery, cost, and

technology. At a 5% confidence level, the analysis shows there is no relationship between

suppliers’ understanding of goals and supplier development outcome in the area of

technology, resulting in the hypothesis being rejected.

H30: There is no relationship with the suppliers’ level of participation and the

supplier development outcome in the areas of quality, delivery, cost, and technology.

There is statistically a relationship between participation and supplier development


148

results focused on technology, r = .41, t(15) = 1.79, p < .05; therefore, the null hypothesis

is rejected.

H3a: Higher levels of supplier participation will result in higher levels of supplier

development outcome in the areas of quality, delivery, cost, and technology. There is

statistically a low-level positive relationship between information exchange, a correlation

coefficient of .40, and supplier development results focused on technology; therefore, the

hypothesis is accepted.

H40: There is no relationship with the level of suppliers’ leadership attitude and

the supplier development outcome in the areas of quality, delivery, cost, and technology.

There is statistically a relationship between leadership attitude and supplier development

results focused on technology, r = .41, t(15) = 1.80, p < .04; therefore, the null hypothesis

is rejected.

H4a: Higher levels of the suppliers’ leadership attitude will result in higher levels

of supplier development outcome related to quality, delivery, cost, and technology. There

is statistically a medium-level positive relationship between information exchange, a

correlation coefficient of .41, and supplier development results focused on technology;

therefore, the hypothesis is accepted.

H50: There is no relationship with the level of assignment of a development

coordinator from the buying firm and the supplier development outcome in the areas of

quality, delivery, cost, and technology. There is a statistically significant relationship

between level of assignment of a development coordinator and supplier development

results focused on technology, r = .73, t(15) = 6.05, p < .01; therefore, the null hypothesis

is rejected.
149

H5a: Higher levels of assignment of a supplier development coordinator by the

buying firm will result in higher levels of supplier development outcome in the areas of

quality, delivery, cost, and technology. There is statistically a high-level positive

relationship between information exchange, a correlation coefficient of .72, and supplier

development results focused on technology; therefore, the hypothesis is accepted.

H60: There is no relationship with the suppliers’ level of dependence on the

buying firm (based on sales percentage of revenue sold to buying firm) and the supplier

development outcome in the areas of quality, delivery, cost, and technology. The research

did not show statistically a significant relationship between suppliers’ level of

dependence and supplier development results focused on technology, r = .08, t(15) = .46,

p > .05; therefore, the null hypothesis cannot be rejected.

H6a: Higher levels of dependence on the buying firm (based on sales percentage

of revenue sold to buying firm) to the buying firm will result in a higher level of supplier

development outcome in the areas of quality, delivery, cost, and technology. At a 5%

confidence level, the analysis shows there is no relationship between dependence on the

buying firm and supplier development outcome in the area of technology, resulting in the

hypothesis being rejected.

H70: There is no collective relationship with the level of (a) information

exchange, (b) understanding of goals, (c) supplier participation, (d) leadership attitude,

(e) buying firm’s coordinator presence, and (f) suppliers’ dependence on buying firm and

the supplier development outcome in the areas of quality, delivery, cost, and technology.

There is statistically a significant relationship between the collective variables of

information exchange, understanding of goals, participation, leadership attitude,


150

coordinator presence, and dependence on buying firm and supplier development results

focused on technology, R2 = .80, F(6, 11) = 7.15, p < .01; therefore, the null hypothesis is

rejected.

H7a: Higher collective levels of (a) information exchange, (b) understanding of

goals, (c) supplier participation, (d) leadership attitude, (e) buying firm’s coordinator

presence, and (f) suppliers’ dependence on buying firm will result in a higher supplier

development outcome in the areas of quality, delivery, cost, and technology. A

coefficient of determination score of .80 indicates the collective independent variable

scores can explain 80% of the variation in the technology improvement values. The

remaining 20% cannot be explained. The score does not represent a causal relationship.

The significance score of .003 indicates a high level of confidence that the collective

independent variables do correlate with the dependent variable related to technology;

therefore, the hypothesis is accepted.

The independent variable of supplier development engineers’ level of support

showed a high correlation to the dependent variable of level of success related to

technology. Factors that showed a medium level of correlation with supplier development

results in the area of technology included level of information exchange, level of supplier

participation, and level of leadership attitude. Level of understanding of goals showed a

low level of correlation to supplier development results in the area of technology. The

level of supplier dependence on the buying firm showed no statistical discernable level of

correlation with supplier development results in the area of quality, delivery, cost, and

technology.
151

Summary

Table 18 is a summary of the direction and strength of correlation for each of the

areas of dependent variables of quality, delivery, cost, and technology related to the

independent variables of (a) information exchange, (b) understanding of goals, (c) level

of supplier participation, (d) supplier leadership attitude, (e) buyer firm’s coordinator

presence, (f) supplier dependence on buying firm, and (g) the collective relationships.

Table 18

Summary Table Showing the Correlation Results of Direction for Strength and Direction

in Relation to the Studied Independent Variables

Dependent variables

Quality Delivery Cost Technology

Independent variables D S D S D S D S

Information exchange + Medium + Medium + Medium + Medium

Understanding of goals NA NA + Medium NA NA NA NA

Supplier participation NA NA + Medium - Low + Medium

Leadership attitude NA NA + High + Medium + Medium

Supplier development NA NA + Medium + Medium + High

coordinator presence

Supplier dependence NA NA NA NA NA NA NA NA

Collective variables Low Low Low Medium


Note. D, direction; S, strength; +, positive; -, negative; NA, not applicable.

The data on the independent variable of level of information exchange were found

statistically to have a significant relationship with results from supplier development

activities in the areas of quality, delivery, cost, and technology. The research results on
152

the factors of level of understanding of goals and supplier’s leadership attitude were

found statistically to have a significant relationship with supplier development results in

the areas of delivery but not in the area of quality, cost, and technology. The statistics on

the suppliers’ level of participation showed mixed results with a significant positive

correlation with supplier development results focused on delivery and technology, a

statistically negative relationship with supplier development activities focused on cost,

and no statistical significance with activities focused on quality. The data on the level of

supplier development coordinator’s presence and participation showed a significant

relationship with supplier development activities focused on delivery, cost, and

technology. The research finding on the independent variable of supplier dependence on

the buying firm was showed no statistically significant relationship with supplier

development results focused on quality, delivery, cost, and technology. The research

indicated that collectively the independent variables showed a slight to good relationship

with the dependent variables of supplier development outcome. Chapter 5 contains an

overview of the research, the limitations of the research, future research opportunities,

and concluding comments.


153

CHAPTER 5: CONCLUSIONS AND RECOMMENDATIONS

The purpose of the quantitative research study was to analyze the relationship

between the independent variables of (a) information exchange, (b) understanding of

goals, (c) supplier participation, (d) supplier leadership attitude, (e) buyer firm’s

coordinator presence, and (f) supplier dependence on buying firm and the dependent

variable of supplier development results in quality, delivery, cost, and technology

advancement. The variables were studied independently and collectively. The result of

the study expands the body of knowledge on supply chain management and augments

past research by analyzing variables from the perspective of a buying firm. A lack of

understanding of the variables that contribute to successful supplier development efforts

may impede firms’ ability to utilize invested resources effectively to meet customer

requirements. Research in the area of supplier development may provide supply chain

professionals the knowledge to improve results. This chapter contains the conclusion of

the research.

Overview of the Research

This section provides an overview of the study and contains a review of the

methodology, research questions, and outcomes of the hypotheses. The study involved a

quantitative analysis to identify and test the relative importance and direction of key

factors believed to have a relationship to results generated through supplier development

projects in the areas of quality, delivery, cost, and technology. For this research, supplier

development involved the “transfer of resources for the purpose of improving the

suppliers’ performance and capabilities” (Easton, 2000, p. 2). Based on this definition,
154

supplier development includes any activity or resource the buying firm deploys to

improve the performance of suppliers.

Factors that were potentially important for organizations to focus on to produce

satisfactory results from supplier development activities were identified through an

investigation of supplier development literature. Supported by the literature, a model of

important factors contributing to successful supplier development results was constructed

and shown in Figure 3. To examine the model, data were collected from one large

automotive supplier that has been practicing supplier development activities for over 5

years. Data were collected through the use of a self-administered survey instrument with

some data mining.

A survey instrument was appropriate for the research because the analysis

required data from supplier development engineers related to projects that have been

completed to test the research questions and hypotheses. A test of the survey instrument

helped to ensure the research would produce valid and reliable results. The strategy of

conducting premeetings with the supplier development engineers prior to survey

completion allowed participants to understand the nature of the research. The strategy

proved effective, resulting in 29 of the 42 supply chain professionals, or 82%, completing

one or more survey instrument to be included in the research. Supply chain professionals

completed a survey instrument for projects completed between January 2005 and

February 2008. Seventy-five acceptable surveys were returned for analysis from the 42

supply chain professionals. The approach appears to have been successful for executing

the research project. Table 19 displays the research questions resulting from the literature

review and model used for the study.


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Table 19

Summary Table Showing Research Questions

Number Research question

1 What relationship does the suppliers’ level of information exchange have with

the outcome achieved from a supplier development activity?

2 What relationship does the suppliers’ level of understanding of the goals have

with the outcome achieved from a supplier development activity?

3 What relationship does the suppliers’ level of participation have with the

outcome achieved from a supplier development activity?

4 What relationship does the suppliers’ leadership attitude have with the

outcome achieved from a supplier development activity?

5 What relationship does the buying firm’s level of presence of a coordinator

have with the outcome achieved from a supplier development activity?

6 What relationship does the suppliers’ level of dependence based on

percentage of the suppliers’ sales revenue to the buying firm have with the

outcome achieved from a supplier development activity?

7 What relationship do the level of (a) information exchange, (b) understanding

of goals, (c) participation, (d) leadership attitude, (e) buying firm’s

coordinator presence, and (f) supplier dependence on buying firm collectively

have with the outcome achieved from the supplier development activity?

The research questions addressed the relationship of (a) information exchange, (b)

understanding of goals, (c) supplier participation, (d) supplier leadership attitude, (e)

buyer firm’s coordinator presence, and (f) supplier dependence on buying firm
156

individually with the outcome individually and collectively achieved from supplier

development activity focused on quality, delivery, cost, and technology. In the following

pages, the research results are evaluated in the context of the literature. A summary of the

results of the hypotheses tests for the variables in the research model is also provided.

Correlation of Supplier Development Results With the Level of Information Exchange

Hypothesis 1 addressed the relationship of the level of information exchange with

the results achieved from supplier development projects. Information exchange was

selected due to the number of authors advocating its importance in successful supplier

development results (Burt et al., 2003; Dunn & Young, 2004; Elmuti, 2002; Monczka et

al., 2002; Sanchez-Rodriguez et al., 2005). Burton (2000) defined information exchange

as the “relaying of business-related information in a way that enables the recipient to take

action” (p. 134). The results of the research show a medium level of positive correlation

with supplier development results between suppliers’ information exchange and the

results of supplier development projects in the area of quality, delivery, cost, and

technology. The results from the t-test indicated information exchange showed

statistically a significant relationship to the results achieved from supplier development

activities focused on quality, delivery, cost, and technology. Table 20 provides a

summary of the results.


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Table 20

Summary Table of Hypothesis H1

Hypothesis Area of Support Explanation of results

focus

H10: There is no relationship Quality, Rejected Null hypothesis

between the suppliers’ levels of delivery, rejected based on

information exchange and the cost, and probability values <

supplier development outcome in the technology .05.

areas of quality, delivery, cost, and

technology.

H1a: Higher levels of supplying firm Quality, Accepted Selling firms’

information exchange will result in delivery, information exchange

higher levels of supplier cost, and positively correlates to

development outcome related to technology successful supplier

quality, delivery, cost, and development results.

technology. Strength shown to be

medium.

Correlation of Supplier Development Results With the Level of Suppliers’ Understanding

of Goals

Understanding of goals was selected as a variable for the research due to the

numerous authors advocating its importance in successful supplier development

processes (Krause & Scannell, 2002; Sako, 2004; Sanchez-Rodriguez et al., 2006). Goals

establish organizational priorities and represent the foundation of how resources are
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allocated (Lindsey, 1989). Lindsey wrote, “There must be both organizational and

individual commitment to the strategy and the goals that derive from the strategy” (p. 9).

The results (see Table 21) from the t-test indicated understanding of goals showed

statistically a significant relationship to the results achieved from supplier development

activities focused on delivery. The t-test did not support there was statistically a

significant relationship between understanding of goals and results achieved from

supplier development activities focused quality, cost, and technology.

Table 21

Summary Table of Hypothesis H2

Hypothesis Area of Support Explanation of results

focus

H20: There is no relationship Quality, Not Null hypothesis not rejected

between the suppliers’ levels of cost, and Rejected based on probability value >

understanding of the goals and technology .05.

the supplier development Null hypothesis rejected

outcome in the areas of quality, Delivery Rejected based on probability value <

delivery, cost, and technology. .05.

H2a: Higher levels of the Delivery Accepted Correlation coefficient

suppliers’ understanding of the values supports the

goals will result in higher levels Cost, Rejected hypothesis for delivery and

of supplier development delivery, quality but not for cost and

outcome in the areas of quality, and technology based on

delivery, cost, and technology. technology probability values of > .05.


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Correlation of Supplier Development Results With the Level of Participation of the

Supplier Organization

Understanding of level of supplier participation by the selling firm was selected as

a variable for the research due to the numerous authors advocating its importance in

successful supplier development processes (Burt et al., 2003; Krause, 1995; Monczka et

al., 2002). “Resource allocation clearly testifies to people throughout the organization,

that the goal is important and that the senior manager is serious about it” (Lindsey, 1989,

p. 211). Lindsey noted that resource allocation to specific strategies communicates to

others within the firm where priorities have been positioned and conveys authority,

power, and status. The results (see Table 22) of the research show a medium level of

positive correlation between suppliers’ understanding of goals and the results from

supplier development projects in the area of delivery. The data indicated the level of

participation may have a negative impact on the level of cost improvement for supplier

development projects. An examination of the scatter plot diagram showed that the

approach of correlation analysis of forcing data into a linear line may cause this

conclusion to be suspect. Results from the t-test indicated level of supplier participation

showed statistically a significant relationship to the results achieved from supplier

development activities focused on delivery, cost, and technology. The t-test did not

support there was statistically a significant relationship between level of supplier

participation and results achieved from supplier development activities focused quality.

The t-test showed statistically a negative relationship between level of participation and

results achieved from supplier development activities focused on cost.


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Table 22

Summary Table of Hypothesis H3

Hypothesis Area of focus Support Explanation of results

H30: There is no relationship Quality Not rejected Null hypothesis could not be

with the suppliers’ level of rejected based on probability

participation and the supplier value > .05.

development outcome in the Delivery Rejected Null hypothesis rejected based

areas of quality, delivery, Cost Rejected on probability values < .05 for

cost, and technology. Technology Rejected projects focused on delivery,

and technology. Cost showed a

negative correlation.

H3a: Higher levels of Quality Rejected Hypothesis rejected based on

suppliers’ participation will correlation coefficient. Cost


Cost Rejected
result in higher levels of showed a negative correlation

supplier development resulting in a rejection of the

outcome in the areas of hypothesis.

quality, delivery, cost, and Delivery Accepted Correlation coefficient values

technology. Technology Accepted support the hypothesis for

delivery, and technology.

Correlation of Supplier Development Results With the Level Suppliers’ Leadership

Attitude

The state of commitment of the suppliers’ top leadership at the initiation of the

supplier development activity may have an impact on the level of results achieved.
161

Research into this factor may provide insight into what pre-requirements may be

necessary to initiate a supplier development process. “Overwhelmingly, the interviewed

managers emphasized that ‘real’ SCM cannot deliver exceptional value without the

highest levels of managerial commitment both within their companies as well as up and

down the supply chain” (Fawcett et al., 2006, p. 24). This new breed of leadership is

tasked with being able to influence and inspire followers with a clearly articulated vision

of new goal achievement (Leonard, 2003). Hartley and Choi (1996) noted organizations

that cooperatively participate in a supplier development activity may achieve greater

results as opposed to suppliers who are coerced into the activity. Easton (2000) conducted

empirical research in which 86 suppliers were analyzed and indicated that the more

positive the attitude by the supplier’s leadership was, the more supplier capability

improvement occurred. The results (see Table 23) from the t-test indicated level of

suppliers’ leadership attitude showed statistically a significant relationship to the results

achieved from supplier development activities focused on delivery, cost, and technology.

The t-test did not support there was statistically a significant relationship between level of

suppliers’ leadership attitude and results achieved from supplier development activities

focused quality.
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Table 23

Summary Table of Hypothesis H4

Hypothesis Area of focus Support Explanation of results

H40: There is no relationship Quality Not Null hypothesis could not be

with the level of suppliers’ rejected rejected based on probability

leadership attitude and the values > .05.

supplier development outcome Cost, Rejected Null hypothesis rejected based

in the areas of quality, Delivery on probability values < .05 for

delivery, cost, and technology. Technology projects focused on cost,

delivery, and technology.

H4a: Higher levels of the Quality Rejected Hypothesis rejected based on

suppliers’ leadership attitude correlation coefficient.

will result in higher levels of Delivery Accepted Correlation coefficient values

supplier development outcome Cost support the hypothesis for

related to quality, delivery, Technology delivery but not for delivery,

cost, and technology. cost, and technology.

The research results did not show statistically a significant relationship between

suppliers’ level of participation and the results from supplier development projects in the

area of cost.

Correlation of Supplier Development Results With the Level of Assignment of Supplier

Development Coordinator

Understanding of level of coordinator’s presence was selected as a variable for the

research due to the numerous authors advocating its importance in successful supplier
163

development processes (Burt et al., 2003, Easton, 2000; Monczka et al., 2002; Trent,

2004; Wagner, 2003). Based on a review of literature, Wagner (2003) asserted supplier

participation in buying firms may lead to lowering cost, improved quality, and reduced

developmental cost. Monczka et al., in the process map for supplier development,

emphasized the importance of reaching agreement on the key project and securing the

joint resources to execute. Easton (2000) noted from research the importance of

appointing a champion for supplier development activities. Research indicates when

management follow-up and oversight is high, organizations have a higher understanding

of the goals of the supplier development activity (Easton). The results (see Table 24)

from the t-test indicated level of assignment of supplier development coordinator showed

statistically a significant relationship to the results achieved from supplier development

activities focused on delivery, cost, and technology. The t-test did not support there was

statistically a significant relationship between level of assignment of supplier

development coordinator and results achieved from supplier development activities

focused quality.
164

Table 24

Summary Table of Hypothesis H5

Hypothesis Area of Support Explanation of results

focus

H50: There is no relationship with Delivery, Rejected Null hypothesis not

the level of assignment of a cost, and supported based on

development coordinator from the technology probability values <. 05.

buying firm and the supplier

development outcome in the areas Null hypothesis could not be

of quality, delivery, cost, and Quality Not rejected based on probability

technology. rejected value >.05

H5a: Higher levels of assignment Delivery, Accepted The results indicate a

of a supplier development cost, and medium level of correlation

coordinator by the buying firm technology for delivery and cost, and a

will result in higher levels of high for technology.

supplier development outcome in Rejected based on p value

the areas of quality, delivery, cost, Quality Rejected >.05.

and technology.

Correlation of Supplier Development Results With the Level of Suppliers’ Dependence on

Buying Firm

Easton (2000) posited based on empirical research that there is a positive

relationship between the dependency level of the supplier on the customer firm and the

actual execution of the knowledge learned through supplier development activities.


165

McHugh et al. (2003) noted organizations may want to diversify the customer base to

avoid the domination. The research showed that coercive power may also be applied in a

manner that provides a supportive outcome to the supplier development project (Bates &

Hollingsworth, 2004). The results (see Table 25) from the t-test did not support there was

statistically a significant relationship between level of suppliers’ dependence on buying

firm and results achieved from supplier development activities focused quality, delivery,

cost, and technology. The results indicate that dependency may not be as significant to

supplier development results as suggested from past research.

Correlation of Supplier Development Results With the Level of the Collective Variables

Identified in Hypotheses 1-6

The analysis of data indicates statistically there is a relationship collectively

between all independent factors and the dependent variables. Table 26 presents a

summary of the findings from the research.


166

Table 25

Summary Table of Hypothesis H6

Area of

Hypothesis focus Support Explanation of results

H60: There is no relationship Quality Not rejected

with the suppliers’ level of Null hypothesis not

dependence on the buying firm rejected based on

(based on sales percentage of Delivery Not rejected probability value > .05.

revenue sold to buying firm) Cost Not rejected

and the supplier development Technology Not rejected

outcome in the areas of quality,

delivery, cost, and technology.

H6a: Higher levels of Quality Rejected Rejected based on p

dependence on the buying firm Delivery Rejected value >.05.

(based on sales percentage of Cost Rejected

revenue sold to buying firm) to Technology Rejected

the buying firm will result in

higher level of supplier

development outcome in the

areas of quality, delivery, cost,

and technology.
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Table 26

Summary Table of Hypothesis H7

Hypothesis Support Explanation of results

H70: There is no collective relationship with the Rejected Null hypothesis was

level of (a) information exchange, (b) rejected based on p

understanding of goals, (c) supplier participation, value < .02.

(d) leadership attitude, (e) buying firm’s

coordinator presence, and (f) suppliers’

dependence on buying firm and the supplier

development outcome in the areas of quality,

delivery, cost, and technology.

H7a: Higher collective levels of (a) information Accepted Based on the values of

exchange, (b) understanding of goals, (c) supplier the coefficient of

participation, (d) leadership attitude, (e) buying determination and

firm’s coordinator presence, and (f) suppliers’ significance, there is a

dependence on buying firm will result in a higher collective relationship.

supplier development outcome in the areas of

quality, delivery, cost, and technology.

In addition to the results of the research, the finding shows that supplier

development activities support the organization by achieving improvements in the areas

of quality, delivery, cost, and technology. In the area of quality, the supplier development

activities resulted in a 48% improvement in first-time quality at the suppliers’

manufacturing location. With the industry demands for perfect quality, this type of
168

improvement supports the value proposition provided to the customer. In the area of

delivery, 22 of the 27 supplier development activities resulted in a significant

improvement in delivery performance. Improvements through supplier development

practices allow the organization to focus on fewer suppliers for re-sourcing activities.

Improved delivery performance often can result in lowering inventory needs, which could

have a positive impact on cash flow. In the area of cost reduction, the 35 supplier

development projects reported an average savings of 9%. The savings may be passed on

to the customer or used to offset increasing commodity price pressure. Finally, in the area

of technology, supplier development projects resulted in 13 of the 18 projects producing

excellent results and 4 of the remaining 5 projects producing nominal results. Many of

the projects produced significant savings for the organization. The overall results show

the benefits of having an effective supplier development program.

Implications of the Study for Theory and Practice

The findings of the study indicate that supply management organizations may be

capable of achieving significant improvements from supplier development programs. The

research also indicates that the independent variables of information exchange and buyer

firm’s coordinator presence have a positive relationship with the dependent variables of

supplier development results in quality, delivery, cost, and technology. The study

indicates the importance of information exchange and supplier development engineers’

presence at the supplier location to achieve acceptable results from supplier development

activities. The suppliers’ level of participation and leadership attitude was shown to be

important with supplier development projects focused on delivery, cost, and technology

improvements. Suppliers’ level of understanding of goals showed a positive relationship


169

with projects focused on delivery improvement. When delivery of product is in jeopardy,

the first task tends to be to obtain a clear understanding of where the organization is at

with shipments and what is required. It is not surprising that obtaining a clear

understanding of the goals would be particularly important when there is a delivery issue.

Suppliers’ dependence on the buying firm was not shown to have a positive relationship

with results from supplier development projects.

Perhaps the most significant finding of the research for supply chain professionals

is that buying firms cannot focus on only one factor to drive improvements from supplier

development practices. The factors were generally shown to have medium to low

correlation with the results achieved from the supplier development projects.

Collectively, the factors were shown to have a relationship to the supplier development

results. Thus, supply chain professionals who have a process that focuses collectively on

these factors may produce results that improve their value propositions to the customer.

This is supported in the literature review by past research. Krause and Ellram (1997)

identified top leadership support, cross-functional effort, and effective communications

as important antecedent variables to successful supplier development results. Easton

(2000) identified extensive supplier support as a significant factor related to supplier

development results. Information exchange and effective communication was identified

as an important factor related to supplier development results (Forker & Mendez, 2001;

Krause et al., 2000; Narasimhan et al., 2001). The research supports the results from past

research and augments the findings by providing data that support or reject the

importance of the factors with supplier development projects focused on quality,

delivery, cost, and technology.


170

The findings support key suggested supplier development steps identified by

Handfield et al. (2000) such as (a) form cross-functional teams, (b) meet with suppliers’

top leadership, (c) identify key projects, (d) define details of agreement, and (e) monitor

status and monitor strategies. These steps promote information exchange, encourage

understanding of goals, ensure proper participation, solicit leadership support prior to

starting a project, and ensure the buying firm can support the project. The research

findings show these steps to be important and have a positive correlation with successful

supplier development results. Although the factors in the research offer some explanation

for positive supplier development results, the data indicate there are others not identified

in this research.

Firms developing supplier development processes would be well served in

identifying standard work that takes into account factors such as supplier leadership

support, information exchange, level of supplier participation, monitoring supplier’s

leadership attitude, and level of support. As an example, standard work that requires a

project kick-off meeting with the supplier’s top leadership to ensure buy-in is one method

to gain support to ensure the proper focus for success. This activity allows the

organization to focus on several of the factors researched. The meeting can consist of

information sharing and discussions to collectively understand the goals, acquire the right

level of participation, and assess the suppliers’ leadership attitude for the project. Follow-

up sessions to check on the progress of a project and validating that the right resources

are being applied appear to be important in achieving the desired results from supplier

development projects. The research showed a negative correlation between supplier

development results focused on cost reduction and level of participation by the supplier.
171

This may suggest that cost reduction discussions should be executed with a minimal

number of participants. Based on this research, organizations that create standard work to

execute projects that include a focus on information exchange, participation, and ensuring

proper resources are in place to support the supplier development process may be more

successful.

Recommendations for Organizations

Leaders of organizations should understand factors that contribute to the

successful results of supplier development approaches. Improvements in the area of

quality, delivery, cost, and technology can be achieved through successful utilization of

supplier development resources. Organizations dissatisfied with the performance of their

supplier base may be well served to establish a supplier development program. The

improvements generated can help improve the organization’s competitive position. The

results seen in the current research with an average of 48% first-time quality

improvement, 9% cost-reduction improvement, significant delivery, and technology

improvement provide additional support for the position that an effective supplier

development program can allow an organization to achieve improvements in suppliers’

performance.

When considering developing a supplier development program, organizations

should include elements such as those suggested by Handfield et al. (2000), such as

ensuring the supplier’s leadership is in support of a project prior to starting, forming

cross-functional teams with appropriate members, allowing information to be shared

freely, and ensuring proper resources are in place to support the project. Processes that

allow supplier development engineers to respect confidential information to allow the


172

free exchange of information should also be considered. Additional tools such as cost

modeling, where the supply chain professional can estimate cost, may be effective

methods to address where information related to cost is restricted by the supplier

organization (Zsidisin, Ellram, & Ogden, 2003). Finally, the research indicates that a

supplier development program requires a comprehensive approach where several factors

are incorporated into the process.

Limitations of the Research

The current research, like all research, has limitations to consider. First, the

research focused on six factors shown to be of importance for organizations to consider in

relationship to supplier development results. Many factors were not considered in the

research. The bias toward these factors may have resulted in not identifying factors that

are important to achieving supplier development results. Second, the research method did

not provide data on the interaction of the variables. In addition, many of the supplier

development projects had multiple focuses (quality, delivery, technology, and cost),

resulting in interactions based on the focus that was not considered.

Third, the population came from a single large automotive supplier. The limited

participation resulted in statistical confidence levels of 90% and +/- 10% precision.

Therefore, the results need to be verified through additional research on a larger

population. The impact of the limited sample size should be considered when evaluating

the results of this research. Fourth, the research did not consider factors from a supplying

firm’s perspective.

Fifth, the study involved the evaluation of factors based on a model that did not

consider the buying firm’s size, the supplier firm’s size, and sector of business. The
173

current research is from a single large automotive supplier’s perspective. Factors such as

type of customer (service vs. manufacturing), size of customer, and size of supplier may

offer additional insight. Researchers should consider these limitations when constructing

future research models.

Sixth, the research used a survey specifically developed and used for the first

time. In administering the survey, the researcher determined that an introductory meeting

(conference call) was necessary to explain the intent of the research and survey

instrument. The survey tool may require improvements to be executed over a wider

audience. To avoid the introductory meetings, the survey may also require improvements

in the structure. The survey may also require modifications to the dependent variables for

the industry being studied.

Although every effort was made to ensure only qualified supplier development

engineers or supply chain professionals completed the survey that possessed knowledge

of the results of the project, survey results were self-reported. The self-reported measures

may be over- or understated due to the influences of attitude, values, and social

experiences (Kemppila & Lonnqvist, 2003). More effective analysis may provide

additional insight.

Future Research Opportunities

Based on the findings and conclusions of the research, the following

recommendations are offered by the researcher. First, researchers should continue to

evaluate other organizations and industries to determine if the conclusions are consistent.

By evaluating the finding with other industries, the conclusions may be further supported

or determined not to be consistent. Second, if research could be conducted from the start
174

to the finish of a project, additional factors such as supplier’s trust in the customer firm

could be understood, which may provide insight into the causal nature of the factors. By

following projects from start to finish, researchers could obtain real-time results, which

would eliminate the need for survey respondents to rely on archived data and memory for

the survey answers.

Third, future researchers should continue to evaluate other factors believed to

influence supplier development results. There have been numerous studies related to

supplier development. Additional factors could be applied to the research model and

tested. For example, 50% of the participants noted that cost information was not openly

shared by suppliers with the customer firm in projects focused on cost improvements.

This factor may be important and require further investigation. Trust may have

implications to other areas in supply chain management that were not the focus of this

research but that may be of interest. For example, it is not known if a lack of trust causes

suppliers to increase the price when quoting new business. Volumes not materializing,

programs that are delayed, and lack of information sharing may cause investment that

does not allow adequate return, causing suppliers to increase prices when being quoted.

There may be a relationship worth exploring.

Fourth, researchers could explore other measurement goal constructs that may

offer improved reliability and validity. Dependent variables such as parts-per-million

returns, cost of quality, actual savings received by buying firm, and others may provide

more insight. Reviewing past research may offer improved constructs not considered in

the current research.


175

Fifth, as more organizations organize supplier development approaches, research

could be conducted on the strategy of intent in developing suppliers, such as the

foundation of philosophy behind the decisions on how supplier development is applied.

Liker and Choi (2004) defined a supplier-partnering hierarchy when selecting suppliers

for development. Qualitative research in comparing organizations may provide supply

chain leaders greater understanding to obtain greater benefits from the supplier

development focus. The research may also provide knowledge to address the issue of

building trust with suppliers.

Finally, there appears to be no question that supplier development activities

produce results. The current research showed significant improvement occurred as a

result of the supplier development activities, such as an average of 48% improvement in

first-time quality, improved performance in suppliers shipping on time, 9% cost

reduction, and technology improvements. The following question may require additional

research: How does an organization configure a supplier development approach that

brings a strategic advantage to the organization? If supplier development is used only as a

defensive measure to deal with problems such as commodity pressure, current quality, or

delivery issues, then how does it develop suppliers to be eager to help transform the

organization they serve? Liker and Choi (2004) provided some insight into the following

questions: How does an organization react when faced with a potential supplier increase?

Is the philosophical position to reject the increase and start global sourcing activities to

find an alternative supplier or is it to investigate and understand the suppliers’ problem

and look for solutions? Does one approach lead to a competitive advantage with the

supply base? What constructs are important to base the supplier development effort
176

around? Should firms embrace the need for both the buying firm and suppliers to be

profitable? Would such a construct develop a higher level of trust? Would it allow buying

firms to build longer term relationships where there are advantages to both the buying

firm and the supplier? The researcher strongly believes selected suppliers can offer a

strategic advantage if nurtured through supplier development efforts.

Concluding Comments

To optimize the outcome generated through supplier development programs,

leadership must ensure there is a focus on factors that contribute to successful results.

The current study contains results that support case study research conducted in the past

by Krause and Ellram (1997). The current study presented data that indicate the

importance of information exchange, supplier participation, supplier leadership attitude,

and buyer firm’s coordinator presence with a comprehensive approach utilizing all

factors to achieve acceptable supplier development results. In a competitive market,

organizations need capable suppliers to support the needs of their value propositions. The

rationale for supplier development is well documented in literature and supported in the

current research. With purchase parts representing an estimated 50 to 60% of the cost of

sales in the United States, organizations should place importance on driving

improvements at supplier locations. Supplier development is a strategic approach to

execute improvements to achieve desired results.


177

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188

APPENDIX A: PERMISSION TO USE PREMISES, NAME, AND/OR SUBJECT

OF FACILITY, ORGANIZATION, UNIVERSITY INSTITUTION OR

ASSOCIATION

June 7, 2007

Delphi Corporation
Attn: Sidney Johnson, Vice President, Global Supply Management

Mr. Johnson

I am a student at the University of Phoenix working on a Doctor of Management in


Organizational Leadership with a plan to execute a research project related to supplier
development. The purpose of the research is to explore factors that may contribute to
successful supplier development results. I am requesting permission to interview Supplier
Development Managers to review data on past supplier development projects to verify
results documented in the supplier development database and identify project leaders.

The supplier development project leaders would be requested to fill out a survey to provide
information related to the factors being studied. The survey will take approximately 20
minutes to complete. The findings of this study will be published but will not contain names
of participants.

There is no risk or direct benefits to individuals participating in this research project.


However, this research may provide valuable insight and information to improve supplier
development results. The field of supply chain management may benefit from the findings of
this research.

If you approve this request, please sign and date this letter on the line below.

Respectfully,

John Novak
Doctor of Management, Candidate
Adress

Approved:________________________________
Date:________________

Printed Name: Sidney Johnson

Position: Vice President, Global Supply Management


189

The permission form has been signed and dated. The organization and approval name is

blacked out for confidentiality purposes. The signed and dated form is available if legally

necessary.
190

APPENDIX B: INFORMED CONSENT, PARTICIPANT 18 YEARS OF AGE AND

OLDER
Dear,

Thank you for your interest in my dissertation research that will be conducted to fulfill the partial
requirement of the University of Phoenix’s Doctor of Management in Organizational Leadership
degree. I value your contribution to my research project and look forward to your participation.
My study is entitled “Correlational Study of Organizational Factors that Influence Supplier
Development: A Buyers Firm’s Perspective”. The purpose of the study is to investigate factors
that may correlate to successful supplier development results in the area of quality, cost, delivery,
and technology. Your contribution will be to validate results from a data base search and to
identify supplier development leaders that will be identified to complete a survey for this research
project.

The research model I am using is a quantitative approach to investigate the relationship between
the independent variables of (a) information exchange, (b) understanding of goals, (c) supplier
participation, (d) supplier leadership attitude, (e) coordinator presence, and (f) supplier
dependence on buying firm and the dependent variable of supplier development results in quality,
delivery, cost, and/or technology advancement. Through your participation I hope to gain an
understanding of how the factors relate to supplier development results. During a 1 to 1-1/2 hour
in-person sessions I will verify results achieved in the past three years of supplier development
activities and seek to identify the leader of each project for survey participation.

Your participation in this study is voluntary. If you choose not to participate or withdraw from the
study at any time, you can do so without penalty or loss of benefit to yourself. The research may
be published but your name will not be used and your results will be maintained in confidence.
There is no risk or direct benefits to individuals participating in this research project. However,
this research may provide valuable insight and information to improve supplier development
results. The field of supply chain management may benefit from the findings of this research.

I value your participation and thank you for your contribution to this research project. If there are
any questions or comments feel free to call me at xxx-xxx-xxxx or xxx-xxx-xxxx in the evening.

There are no other agreements, written or verbal, related to this study beyond that expressed in
this consent and confidentially form. I, the undersigned, understand the above explanation, and I
give consent to my voluntary participation in this study.

By signing this form I acknowledge that I understand the nature of the study, the potential risks to
me as a participant, and the means by which my identity will be kept confidential. My signature
on this form also indicates that I am not a member of any protected category of participants
(minor, pregnant women when considered part of a designated research group of women, prisoner
or cognitively impaired) and that I give permission to voluntarily serve as a participant in the
study described.

_____________________________________________ ______________________
Signature of Interviewee Date

______________________________________________ ______________________
John Novak Date
191

APPENDIX C: PRE-NOTIFICATION SURVEY LETTER

Date

<< Name>>
<<Street>>
<<City>>
<<Customer Organization>>

Dear <<Buyer Representative (name)>>

Company X in conjunction with John Novak is conducting a research project that examines
factors in relation to supplier development results. The survey is being conducted by Company X
and John Novak because of their interest in the advancement of supply management practices. I
believe the results will be helpful to our organization because it may give guidance to Company
X on how to improve its supplier development practices. I strongly request you to participate in
this study and to fill out a questionnaire that will be sent to you within the next Five days.

It should take no longer than 30 minutes to complete. A summary of the results will be shared
with you if you attach a business card with the completed survey. I want to emphasize the
following points:

¾ The research project is being conducted for academic purposes (the survey is part of John
Novak’s doctoral dissertation);

¾ Participation is strictly voluntary. If you chose not to participate you can do so without
penalty or loss of benefit to yourself.

¾ Data will only be provided to Company X in summary form. No individual data will be
released. A third party survey representative will be utilized to ensure confidentiality of
individual information;

¾ The survey has no right or wrong answers and no hidden agendas

I would be grateful to you for completing the questionnaire and returning it immediately. Thank
you for your contribution to this very important research.

Sincerely,

John Novak
192

APPENDIX D: INFORMED CONSENT, PARTICIPANT 18 YEARS OF AGE AND

OLDER (SURVEY)
Dear,

Thank you for your interest in my dissertation research that will be conducted to fulfill the partial
requirement of the University of Phoenix’s Doctor of Management in Organizational Leadership
degree. I value your contribution to my research project and look forward to your participation.
My study is entitled “Correlational Study of Organizational Factors that Influence Supplier
Development: A Buyers Firm’s Perspective”. The purpose of the study is to investigate factors
that may correlate to successful supplier development results in the area of quality, cost, delivery,
and technology.

The research model I am using is a quantitative approach to investigate the relationship between
the independent variables of (a) information exchange, (b) understanding of goals, (c) supplier
participation, (d) supplier leadership attitude, (e) coordinator presence, and (f) supplier
dependence on buying firm and the dependent variable of supplier development results in quality,
delivery, cost, and/or technology advancement. Through your participation I hope to gain an
understanding of how the factors relate to supplier development results. The attached survey
should take no longer than 30 minutes to complete. I strongly request your participation in this
study by completing the attached survey.

Your participation in this study is voluntary. If you choose not to participate or withdraw from the
study at any time, you can do so without penalty or loss of benefit to yourself. The research may
be published but your name will not be used and your results will be maintained in confidence.
There is no risk or direct benefits to individuals participating in this research project. However,
this research may provide valuable insight and information to improve supplier development
results. The field of supply chain management may benefit from the findings of this research.

I value your participation and thank you for your contribution to this research project. If there are
any questions or comments feel free to call me at xxx-xxx-xxxx or xxx-xxx-xxxx in the evening.

There are no other agreements, written or verbal, related to this study beyond that expressed in
this consent and confidentially form. I, the undersigned, understand the above explanation, and I
give consent to my voluntary participation in this study.

By electronically signing this form I acknowledge that I understand the nature of the study, the
potential risks to me as a participant, and the means by which my identity will be kept
confidential. My electronic signature on this form also indicates that I am not a member of any
protected category of participants (minor, pregnant women when considered part of a designated
research group of women, prisoner, or cognitively impaired) and that I give permission to
voluntarily serve as a participant in the study described.

John Novak
Doctor of Management, Candidate

_____________________________________________ Date:_____________________
Participants Name: Type in name to acknowledge acceptance to participate in research

Must be electronically signed and dated prior to filling out the survey
193

APPENDIX E: SUPPLIER DEVELOPMENT SURVEY

To be filled out based on data mining and supplier development manager/procurement


professional interviews:
Section 1.

Supplier Name:
Supplier Development Project:

All questions below pertain to your relationship with this supplier as it pertains to the
supplier development project. In response to the survey questions, please consider only the
supplier development project named above. Section 1 was filled out prior to the survey based on
data in files collected on the supplier development project and other data bases available.

1. Focus of supplier development project: Quality, Delivery, Cost, Technology

2. Procurement professional assigned to supplier development project:

3. Category of purchased parts supplied by firm:

4. Annual Supplier sales revenue: Less than $500,000


>$500,000 - <$1,000,000
>$1,000,000 - <$5,000,000
>$5,000,000 - <$10,000,000
>$10,000,000 - <$50,000,000
>$50,000,000 - <$100,000,000
>$100,000,000 - <$500,000,000
>$500,000,000

5. Region of manufacturing location: North America, Asia Pacific, Europe, South America

6. Results of supplier development Project:

A. Quality: _ % of first time quality improved

B. Cost: __ % of annual purchase value saved

C. Technology Development

The results of the Technology Development project were . . . :


0 – No execution of technology development project
4 - Midpoint
8 – Total success of technology development project

0 1 2 3 4 5 6 7 8

D. Delivery Improvement

The result of the Supplier Development Project was . . .


0- No delivery improvement
4- Midpoint
8- 100% of product shipped on time

0 1 2 3 4 5 6 7 8

7. Date supplier development project completed: _Must be within the past three years.
194

8. Level of supplier dependence on buying firm: % of sales sold to customer firm

Section 2:
You were identified as a procurement professional that led a supplier development
activity.

Supplier Name:
Supplier Development Project:

All questions below pertain to your relationship with this supplier as it pertains to the
supplier development project. In response to the survey questions, please consider only the
supplier development project named above. Section 1 was filled out prior to the survey based on
data in files collected on the supplier development project and other data bases available.
Example question: Read the question and then assign a number that best fist the completion of the sentence.

I read literature about supply chain management . . . (participant selects a number 1-10 representing
the level the person reads supply chain management literature)

0 - Never 4 - Midpoint 8–every day without fail


0 1 2 3 4 5 6 7 8
Start of Survey:

1. Focus of supplier development project: Quality, Delivery, Cost, Technology

2. Procurement professional assigned to supplier development project:

3. Level of buying firm information exchange: Scale 0 - 8

a. The supplier development activity has resulted in the supplier allowing . . . :

0 - No information exchanged 4-Midpoint 8 -All information needed was exchanged


0 1 2 3 4 5 6 7 8

b. When working to resolve an issue the supplier firm . . . :

0 – Allowed no information to be exchanged


4 - Midpoint
8 – Allowed all information needed to be exchanged

0 1 2 3 4 5 6 7 8

c. The results of the customer feedback exchange has been the supplier allowing . . . :
0 – No information exchanged 4-Midpoint 8 – All information needed was exchanged

0 1 2 3 4 5 6 7 8

d. The supplier development activity experienced . . . :


0 – No information exchanged 4-Midpoint 8 – free exchange of information

0 1 2 3 4 5 6 7 8

e. Customer/supplier formal forums resulted in . . . :


0 – No information exchanged 4-Midpoint 8 – All information needed was exchanged
0 1 2 3 4 5 6 7 8

What kind of supplier information was exchanged?


195

What kind of supplier information was not exchanged?

4. Level of understanding of goals: Scale 0 - 8

a) The criteria used to measure the supplier development project resulted in the supplier having . . . :
0-No understanding of the goals 4-Midpoint 8– Complete understanding of the goals

0 1 2 3 4 5 6 7 8

b) Based on pre-work performed prior to the supplier development activity the supplier firm had . . .
0–No understanding of the goals 4-Midpoint 8–Complete understanding of the goals

0 1 2 3 4 5 6 7 8

c) The customer had . . . of what it wanted from the supplier development activity.
0–No understanding 4-Midpoint 8–Complete understanding

0 1 2 3 4 5 6 7 8

What area were the goals identified in?

5. Level of participation by supplier firm:

Sales Purchasing
Product Engineering Material Management
Manufacturing Process engineering
Quality Control Supplier Quality
Other Other

6. Level of suppliers leaderships attitude: Scale 0 - 8

d) When the suppliers was approached the top leadership demonstrated . . . :


0 – No leadership support 4-Midpoint 8–Total leadership support

0 1 2 3 4 5 6 7 8

e) During the execution phase of the supplier development project top leadership demonstrated . . .
0 – No leadership support 4-Midpoint 8–Total leadership support

0 1 2 3 4 5 6 7 8

f) Top leadership demonstrated through involvement . . .


0–No leadership support 4-Midpoint 8–Total leadership support

0 1 2 3 4 5 6 7 8

What level of top leadership was involved in the project?

7. Level of Supplier Development Project Leaders presence was . . . : Scale 0 - 8

g) The supplier coordinator assigned to the program spent . . .


0 – 0% of the time leading the project 4-Midpoint 8–100% of the time leading the project

0 1 2 3 4 5 6 7 8

Are there any additional comments you would like to make in regard to
this research and supplier development?
196

I am grateful to you for completing the questionnaire and sending it in to be


included in the research. Thank you for your contribution to this very important research.

If you would like an executive summary of the results of the research, please
input the information below and a copy will be sent to you:

Name:
Address:

Thank you again for your participation in this research project.

Sincerely,

John Novak
197

APPENDIX F: ANOVA TABLE (QUALITY)

Quality Regression- Dependent Variable

Variables Entered/Removedb

Variables Variables
Model Entered Removed Method

1 V7, V5, V3, V6,


. Enter
V4, V2a

a. All requested variables entered.

b. Dependent Variable: V1

Model Summary

Adjusted R Std. Error of the


Model R R Square Square Estimate

1 .585a .342 .232 25.85736%

a. Predictors: (Constant), V7, V5, V3, V6, V4, V2

ANOVAb

Model Sum of Squares df Mean Square F Sig.

1 Regression 12500.949 6 2083.491 3.116 .015a

Residual
24069.703 36 668.603

Total
36570.651 42

a. Predictors: (Constant), V7, V5, V3, V6, V4, V2

b. Dependent Variable: V1
198

Coefficientsa

Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.

1 (Constant)
-20.368 21.428 -.951 .348

V2 16.068 4.952 .741 3.245 .003

V3 -4.111 3.650 -.220 -1.126 .267

V4 3.151 3.000 .195 1.051 .300

V5 -5.942 4.002 -.322 -1.485 .146

V6 .743 2.056 .057 .361 .720

V7 1.343 .968 .192 1.388 .174

a. Dependent Variable: V1
199

APPENDIX G: t-TEST TABLE

t-computed = r / {square
root of [(1-r2)/(n-2)]} Cost Technology Delivery Quality
Info Exchange - r vaules 0.3107 0.4737 0.4502 0.4881
t-values 1.8776 2.1516 2.5207 3.5811
Prob values 0.0347 0.0235 0.0092 0.0004

Und Goals - r vaules 0.2081 0.1916 0.4941 0.2134


t-values 1.2224 0.7809 2.8419 1.3985
Prob values 0.1151 0.2231 0.0044 0.0847

Funct Areas - r vaules -0.2846 0.4092 0.4960 0.1301


t-values -1.7056 1.7936 2.8564 0.8403
Prob values 0.0487 0.0459 0.0043 0.2028

Supplier Att - r vaules 0.3026 0.4105 0.6034 0.1988


t-values 1.8240 1.8007 3.7838 1.2987
Prob values 0.0386 0.0453 0.0004 0.1007

Eng Supp - r vaules 0.4667 0.7252 0.3795 0.2553


t-values 3.0317 6.0509 2.3566 1.5165
Prob values 0.0024 0.0000 0.0133 0.0685

Dep - r vaules 0.0378 0.0799 0.1619 0.2674


t-values 0.2173 0.4607 0.9424 1.5944
Prob values 0.4146 0.3256 0.1775 0.0593
equals significance
200

APPENDIX H: ANOVA TABLE (DELIVERY)

Delivery is the Dependent Variable

Variables Entered/Removedb

Variables Variables
Model Entered Removed Method

1 V7, V3, V6, V4,


. Enter
V2, V5a

a. All requested variables entered.

b. Dependent Variable: V1

Model Summary

Adjusted R Std. Error of the


Model R R Square Square Estimate

1 .689a .474 .317 1.796

a. Predictors: (Constant), V7, V3, V6, V4, V2, V5

ANOVAb

Model Sum of Squares df Mean Square F Sig.

1 Regression 58.188 6 9.698 3.008 .029a

Residual
64.479 20 3.224

Total
122.667 26

a. Predictors: (Constant), V7, V3, V6, V4, V2, V5

b. Dependent Variable: V1
201

Coefficientsa

Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.

1 (Constant)
.710 1.585 .448 .659

V2 -.333 .376 -.251 -.885 .386

V3 .020 .316 .017 .065 .949

V4 .302 .246 .276 1.227 .234

V5 .639 .433 .517 1.475 .156

V6 .265 .190 .245 1.395 .178

V7 .120 .099 .229 1.214 .239

a. Dependent Variable: V1
202

APPENDIX I: ANOVA TABLE (COST)

Regression- Cost as Dependent Variable

Variables Entered/Removedb

Variables Variables
Model Entered Removed Method

1 V7, V4, V6, V2,


. Enter
V3, V5a

a. All requested variables entered.

b. Dependent Variable: V1

Model Summary

Adjusted R Std. Error of the


Model R R Square Square Estimate

1 .783a .614 .531 6.14515%

a. Predictors: (Constant), V7, V4, V6, V2, V3, V5

ANOVAb

Model Sum of Squares df Mean Square F Sig.

1 Regression 1679.611 6 279.935 7.413 .000a

Residual
1057.361 28 37.763

Total
2736.971 34

a. Predictors: (Constant), V7, V4, V6, V2, V3, V5

b. Dependent Variable: V1
203

Coefficientsa

Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.

1 (Constant)
-7.495 5.336 -1.405 .171

V2 .859 1.315 .125 .653 .519

V3 -.143 1.173 -.023 -.122 .904

V4 -3.204 .632 -.746 -5.072 .000

V5 2.161 1.006 .425 2.148 .040

V6 2.498 .672 .507 3.720 .001

V7 .131 .287 .059 .456 .652

a. Dependent Variable: V1
204

APPENDIX J: ANOVA TABLE (TECHNOLOGY)

Regression- Technology Dependent Variable

Variables Entered/Removedb

Variables Variables
Model Entered Removed Method

1 VAR00007,
VAR00004,
VAR00006,
. Enter
VAR00002,
VAR00003,
VAR00005a

a. All requested variables entered.

b. Dependent Variable: VAR00001

Model Summary

Model R R Square Adjusted R Square Std. Error of the Estimate

1 .892a .796 .685 1.21767

a. Predictors: (Constant), VAR00007, VAR00004, VAR00006, VAR00002,


VAR00003, VAR00005

ANOVAb

Model Sum of Squares df Mean Square F Sig.

1 Regression 63.690 6 10.615 7.159 .003a

Residual
16.310 11 1.483

Total
80.000 17

a. Predictors: (Constant), VAR00007, VAR00004, VAR00006, VAR00002, VAR00003, VAR00005

b. Dependent Variable: VAR00001


205

Coefficientsa

Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.

1 (Constant)
5.395 2.852 1.892 .085

VAR00002 1.383 .570 .793 2.428 .034

VAR00003 -1.077 .647 -.414 -1.664 .124

VAR00004 .569 .194 .458 2.936 .014

VAR00005 -1.266 .989 -.544 -1.279 .227

VAR00006 .904 .218 .732 4.139 .002

VAR00007 .034 .085 .061 .396 .700

a. Dependent Variable: VAR00001

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