Beruflich Dokumente
Kultur Dokumente
On
“Buying behavior and consumer preferences in the Residential Real Estate
industry in Delhi NCR region”.
By
Gaurav Bhardwaj
A0101911222
MBA Class of 2013
Under the Supervision of
Mrs. Vandana Gupta
Assistant Professor
Department of Marketing
In Partial Fulfillment of Award of Master of Business Administration
AMITY BUSINESSS SCHOOL
AMITY UNIVERSITY UTTAR PRADESH
DECLARATION
I, Gaurav Bhardwaj , student of Masters of Business Administration from Amity Business
School, Amity University Uttar Pradesh hereby declare that I have completed Dissertation on
„Buying behaviour and consumer preferences in the Residential Real Estate industry in
Delhi NCR region‟.
.
I further declare that the information presented in this project is true and original to the best
of my knowledge.
Date: Gaurav Bhardwaj
Enroll. No: A0101911222
Place: Noida MBA Class of 2013
ii
List of Figures
Figure 4.1 : Are you a permanent resident of Delhi NCR region? .......................................................
18
Figure 4.2 : Have you ever bought any property in Delhi NCR? ..........................................................
19
Figure 4.3: For how many years have you been living here? ................................................................
20
Figure 4.4a) : Compiled ranking of localities(NCR) in order of preference. ........................................
21
Figure 4.4 b) : Is there any specific reason for giving that locality the highest ranking? ......................
22
Figure 4.5 : Have you ever bought a residential property in the Delhi NCR region for the purpose of
Investment? ...........................................................................................................................................
23
Figure 4.6 a): What type of residential property do you prefer? ...........................................................
24
Figure 4.6 b): Will your preference in the last question change if the property is being bought for
investment purpose? ..............................................................................................................................
25
Figure 4.6 c): If yes, what will be your preference in that case? ...........................................................
26
Figure 4.6d) : Data Comparison ............................................................................................................
27
Figure 4.7 : For buying a property , what payment plan do you prefer ? ..............................................
28
Figure 4.8 : Have you ever heard of Big real estate Developers such as DLF, Unitech, Amrapali etc.?
.............................................................................................................................................................. 29
Figure 4.9 : Would you like to buy a property from a renowned real estate company (DLF, unitech
etc) at an additional cost , if a similar property is available at a lesser price?
............................................. 30
Figure 4.10 : Please tick the Real estate company‟s name you would prefer buying a Property from.
31
Figure 4.11 : Please tick the options that you take into consideration while choosing a real estate
company to buy a property from. ..........................................................................................................
32
Figure 4.12a): Please rate the following key factors on a scale of 1 to 5 that you take into
consideration while making a buying decision for a residential property:- a)Price ..............................
33
Figure 4.12 b)Privacy ............................................................................................................................
34
Figure 4.12 c)Location ..........................................................................................................................
35
Figure 4.12 d) Neighborhood ................................................................................................................
36
Figure 4.12 e) Area/size of the property ...............................................................................................
37
Figure 4.12 f): Parking facility ...............................................................................................................
38
vii
Figure 4.12 g): Proximity to workplace .................................................................................................
39
Figure 4.12 h): Interiors ........................................................................................................................
40
Figure 4.13 : Factors Ratings ................................................................................................................
41
Figure 4.14 : Source of Information. .....................................................................................................
46
Figure 4.15 : Income level .....................................................................................................................
47
Figure 4.16 : Relationship between the income level of the respondent and payment plan preferred .
.............................................................................................................................................................. 48
viii
List of Tables
Table 4.1 : Are you a permanent resident of Delhi NCR region? .........................................................
18
Table 4.2 : Have you ever bought any property in Delhi NCR? .......................................................... 19
Table 4.3: For how many years have you been living here? ................................................................ 20
Table 4.4a) : Compiled ranking of localities(NCR) in order of preference. .........................................
21
Table 4.4 b) : Is there any specific reason for giving that locality the highest ranking? ......................
22
Table 4.5 : Have you ever bought a residential property in the Delhi NCR region for the purpose of
Investment? ...........................................................................................................................................
23
Table 4.6 a): What type of residential property do you prefer? ............................................................
24
Table 4.6 b): Will your preference in the last question change if the property is being bought for
investment purpose? ..............................................................................................................................
25
Table 4.6 c): If yes, what will be your preference in that case? ............................................................
26
Table .6d) : Data Comparison ...............................................................................................................
27
Table 4.7 : For buying a property , what payment plan do you prefer ? ...............................................
28
Table 4.8 : Have you ever heard of Big real estate Developers such as DLF, Unitech, Amrapali etc.?
29
Table 4.9 : Would you like to buy a property from a renowned real estate company (DLF, unitech etc)
at an additional cost , if a similar property is available at a lesser price? .............................................
30
Table 4.10 : Please tick the Real estate company‟s name you would prefer buying a Property from...
31
Table 4.11 : Please tick the options that you take into consideration while choosing a real estate
company to buy a property from. ..........................................................................................................
32
Table 4.12a): Please rate the following key factors on a scale of 1 to 5 that you take into consideration
while making a buying decision for a residential property:- a)Price ....................................................
33
Table 4.12 b)Privacy .............................................................................................................................
34
Table 4.12 c)Location ...........................................................................................................................
35
Table 4.12 d) Neighborhood ................................................................................................................ 36
Table 4.12 e) Area/size of the property ............................................................................................... 37
Table 4.12 f): Parking facility ................................................................................................................
38
Table 4.12 g): Proximity to workplace .................................................................................................
39
ix
Table 4.12 h): Interiors ......................................................................................................................... 40
Table 4.13 : Factors Ratings ................................................................................................................ 41
Table 4.14 a) : Sources of Information : Newspapers. ......................................................................... 42
Table 4.14 b) : Sources of Information : Television. ............................................................................
42
Table 4.14 c) : Sources of Information : Radio. ....................................................................................
43
Table 4.14 d) : Sources of Information : Property Sites. ......................................................................
43
Table 4.14 e) : Sources of Information : Developer’s Site. ...................................................................
43
Table 4.14 f) : Sources of Information : People’s References. .............................................................
44
Table 4.14 g) : Sources of Information : others. .................................................................................. 45
Table 4.14 h) : Sources of Information : Complied Frequency of Responses. ................................ 46
Table 4.15 : Income level ..................................................................................................................... 47
Table 4.16a) : Relationship between the income level of the respondent and payment plan preferred .
............................................................................................................................................................. 48
Table 4.16b) : Relationship between the income level of the respondent and payment plan preferred:
Chi Square Test . .................................................................................................................. 48
Table 4.17a) : Relationship between the payment plan and * Would you like to buy a property
from a renowned real estate company (DLF, unitech etc) at an additional cost , if a similar property is
available at a lesser price?
. ............................................................................................................................................................. 54
Table 4.17b) : Relationship between the payment plan and * Would you like to buy a property
from a renowned real estate company (DLF, unitech etc) at an additional cost , if a similar property is
available at a lesser price? (Chi Square test)
. ............................................................................................................................................................. 54
Table 4.18a) Please mark the options from which you take help while making a buying
decision? b)Television * What is your annual Income?..........................................................52
Table 4.18a) Please mark the options from which you take help while making a buying
decision? b)Property Sites * What is your annual Income?....................................................53
Table 4.18a) Please mark the options from which you take help while making a buying
decision? b)Developer’s Sites* What is your annual Income?................................................54
x
Table 4.18a) Please mark the options from which you take help while making a buying
decision? b)People’s Reference * What is your annual Income?............................................55
Table 4.19a) What type of residential property do you prefer? * What is your annual Income? Cross
tabulation............................................................................................................................................56
Table 4.19v) What type of residential property do you prefer? * What is your annual Income? Cross
tabulation: Chi Square Test..................................................................................................................57
Table 4.20 : Please rate the following key factors on a scale of 1 to 5 that you take into
consideration while making a buying decision for a residential
property.................................58
xi
Executive Summary
The real estate sector in India assumed greater prominence with the liberalization of the
economy, as the consequent increase in business opportunities and labour migration led to
rising demand for commercial and housing space. At present, the real estate and construction
sectors are playing a crucial role in the overall development of India‟s core infrastructure.
The real estate industry‟s growth is linked to developments in the retail, hospitality and
entertainment (hotels, resorts, cinema theatres) industries, economic services (hospitals,
schools) and information technology (IT)-enabled services (like call centers) etc and vice
versa.The Project is titled „Buying behavior and consumer preferences in the
Residential
Real Estate industry in Delhi NCR region‟. The Study is mainly focuses upon identifying
the buying behavior of the customers and their preferences. The main objective of the study
was to know:
➢ To study the set of factors that a consumer takes into consideration while making a
decision of buying a home in Delhi NCR Region.
➢ To find out the effect of brand preference on the buying behaviour of the consumer.
➢ Buying preferences of the consumers for the type of property.
➢ Preferences of consumers for the type of payment plan.
The study covered most of the areas in Delhi NCR including places like Gurgaon, Noida ,
Ghaziabad , Greater noida and Faridabad and most of the leading realtors .The sampling
technique used for this study was convenient sampling and the sample size was 120. A
descriptive study was conducted via questionnaire involving MCQ‟s, Open ended and close
ended questions. The analysis is done with the help of SPSS, and shown with the help of
Graphs, bars, charts and tables.
As a result of this survey, It was fairly concluded Price is the most important factor in
making the buying decision by customers, people prefer Gurgaon the most for buying a
property in NCR also Market Reliability of a Company is the most preferred factor that the
customers look for before buying a property from it. There is also a significant relationship
between the payment plan preferred and the income level of the customer.
xii
Chapter 1: Introduction
The real estate sector in India assumed greater prominence with the liberalization of the
economy, as the consequent increase in business opportunities and labour migration led to
rising demand for commercial and housing space. At present, the real estate and construction
sectors are playing a crucial role in the overall development of India‟s core infrastructure.
The real estate industry‟s growth is linked to developments in the retail, hospitality and
entertainment (hotels, resorts, cinema theatres) industries, economic services (hospitals,
schools) and information technology (IT)-enabled services (like call centers) etc and vice
versa.
The Indian real estate sector has traditionally been dominated by a number of small regional
players with relatively low levels of expertise and/or financial resources. Historically, the
sector has not benefited from institutional capital; instead, it has traditionally tapped high net-
worth individuals and other informal sources of financing, which has led to low levels of
transparency. This scenario underwent a change with in line with the sector‟s growth, and as
of today, the real estate industry‟s dynamics reflect consumers‟ expectations of higher
quality
with India‟s increasing integration with the global economy.
Residential real estate industry has witnessed stupendous growth in the past few years owing
to the following reasons:
• Continuous growth in population
• Migration towards urban areas
• Ample job opportunities in service sectors
• Growing income levels
• Rise in nuclear families
• Easy availability of finance
1
Demand for houses increased considerably whilst supply of houses could not keep pace with
demand thereby leading to a steep rise in residential capital values especially in urban areas.
Broadly, residential real estate industry can be divided into four growth phases, as can be
seen in the chart below:
1.1 Housing growth trajectory
Phase I (2001-2005) was an initial growth phase with stabilizing residential real estate prices
following the global recovery post the “dot com” bust and 9/11 terrorist attacks in New York.
At the same time, there was steady growth in Indian economic activity, noteworthy recovery
in IT/ITES industry, growing urbanization and a rising trend towards nuclear families.
Phase II (2006-2008) was a high growth phase where high demand for residential real estate
led to doubling of housing prices. Demand rapidly increased due to India‟s growing
population, accentuated urbanization, rising disposable incomes, rapidly growing middle
class and youth population, low interest rates, fiscal incentives on interest and principal
payments for housing loans and heightened customer expectations.
Phase III (2009-2010) witnessed substantial slowdown and part recovery in demand because
of the global economic downturn, which led to a decline in affordability and tight liquidity.
The retreat of various real estate investors, accompanied by slowdown in the capital markets,
has resulted in oversupply and falling prices.
Phase IV (2011-2014) is expected to remain a consolidation phase after slowdown. Demand
is expected to remain strong with capital values witnessing modest rise. This period is
expected to witness substantial supply of housing especially in urban areas.
In spite of the stupendous growth witnessed in the past 10 years, substantial housing shortage
is still prevalent in India. Housing shortage in India is estimated at 78.7 million units at the
end of Phase II. The overall housing shortage in India is likely to decline to 75.5 million units
by the end of Phase IV.
2
However, housing shortage in urban areas will continue to rise owing to migration towards
urban areas and iNCReasing trend of nuclear families. Housing shortage in urban areas is
estimated at 19.3 million units at the end of 2008, up from 15.1 million units at the start of
2005. Housing shortage in urban areas is likely to touch a walloping 21.7 million units by the
end of 2014.
Rural areas, on the other hand, will witness a reduction in housing shortage due to migration
and conversion of kutcha houses into pucca houses. The government‟s continuous focus on
improving the housing situation, especially for population below poverty line, under schemes
like Indira Awaas Yojna, Rajeev Gandhi Aawaas Yojna, Two Million Housing Programme,
is expected to reduce housing shortage in rural areas. Rural housing shortage is expected to
decline to 53.8 million units by 2013-14 from 59.4 million units at the end of 2008.
1.2 Recent industry trends
Despite strong fundamentals backing the residential real estate, the segment is highly
influenced by economic cycles.
Owing to global meltdown, the residential real estate market in India too witnessed an
astounding fall in demand and capital values, between first half of 2008 and first half of 2009.
However, the sector experienced a pickup in demand during the second half of 2009 across
major cities mainly attributed to improvement in economy. Residential projects across cities
saw several new mid-income housing projects being launched by developers to attract
potential buyers.
Demand for houses mounted as the global economy improved bringing back financial
confidence to the home buyers along with low interest rates. End-users, who had put their
purchasing plans on hold due to the fall in affordability levels and job-related uncertainties,
started booking houses.
1.2.1 Delhi
An approximate 75% end-user presence makes this a largely end-user driven market.
However, there is a heavy financier presence in this micro market. Across Delhi it has been
observed that the transactions are at rates much higher than the designated circle rates.Circle
rates are the minimum rates for the valuation of land and immovable properties in Delhi.
These rates are taken into consideration for registration of instruments related to land and
3
immovable properties in Delhi by all the registering authorities. Land transactions are
estimated at rates over 10 times of the circle rates in most parts of the capital city.
According to the Delhi Master Plan 2021, 'greater efficiency and benefits through a unified
metro transport authority' are being targeted. Acknowledging the increased vehicle density,
the government is trying to rope in theprivate sector to develop parking facilities through
multi-level and underground parking spaces. It is also planning an integrated multi-modal
public transport system to reduce the pressure of private transport on the road. Cycle tracks,
pedestrian- and disabled-friendly features in the arterial and sub–arterial roads are also being
planned.
1.2.2 Gurgaon:
Gurgaon markets have reached a high level of appreciation. This year launches have been
slow and the transaction volumes have been low. However, over a 4-5 year period the
Gurgaon market will see good appreciation. This will be because of employment
opportunities, heavy investor appetite and a strong broker community presence in this
micromarket. While Golf Course Road (GCR) and Golf Course Road Extension areas are
seeing the launch of a few high end properties and builders are looking at higher margins,
areas like Dwarka Expressway are seeing interest on account of affordability and the bet on
the future infrastructure in that area.
Price Trends in Gurgaon
4
1.2.3 Noida,
Infrastructure issues
The market has ample supply and the demand has moderated. While the fall of Greater Noida
and Noida Extension markets has benefited Noida (rates have moved up marginally in certain
projects), the situation is one of wait and watch. Over a long term horizon, the Noida markets
will see a 10-15% YoY appreciation on the basis of the healthy infrastructure story in Noida
and its heavy end-user base.
Farmer protests over land acquisition in Greater Noida and Noida Extension have slowed
down the market. We see a downside risk in capital value over the one-year horizon due to
land issues and an oversupply situation. However, over the long term this sector will recover
on account of good infrastructure and continued demand from the sub INR 3,000/sq.ft.
category home buyer.
The Gurgaon real estate market falls under the jurisdiction of the Haryana government
whereas the Noida market comes under the purview of Uttar Pradesh. Buyers tend to invest
their money based on the comfort level with the respective governments.
5
Greater Noida and Noida Extension:
The real estate markets in Gurgaon and Noida are driven by very different dynamics;
they are in fact at contrasting ends of the real estate spectrum in certain aspects.
The Haryana government in Gurgaon allows developers to directly acquire land from
farmers. Later, the builder applies to the government for infrastructure support for his project.
So here, acquisition is followed by the completion of the project and subsequently,
infrastructure support from the government.
However, the Uttar Pradesh government in Noida follows a different model. Here, the
government directly acquires land from the farmers, after which it draws a plan in terms of
infrastructure support for the area, and earmarks plots. The last stage involves auctioning the
plots to builders. So, infrastructure support comes before the residential project.
6
Gurgaon's infrastructure issues in terms of water, power and roads are a cause of concern.
The city lacks proper amenities to support the rising new supply. In comparison to Noida, the
degree of planning and road connectivity in Gurgaon appears to be flat. As discussed earlier,
this comes from the model of land acquisition followed by the government. In Noida many of
the erstwhile infrastructure issues have been resolved with better road connectivity, better
water supply in most pockets, well laid out drainage systems, and reduction of load shedding
from 8-10 hours to just 1-2 hours. The Metro has penetrated till sector 50, with the end
station being 'Noida City Centre'.
7
Interpretation: In the above pie chart it can be seen that 90.83% of the total respondents
have actually bought a property in Delhi and NCR region.
19
4.3 : Number of years respondents have been living in Delhi Ncr.
Table 4.3 : For how many years have you been living here?
Frequency Percent Valid Percent
Cumulative
Percent
Valid <5 years 18 15.0 15.0 15.0
5-10 years 18 15.0 15.0 30.0
10-25 years 62 51.7 51.7 81.7
>25 years 22 18.3 18.3 100.0
Total 120 100.0 100.0
Figure 4. 2: For how many years have you been living here?
As seen in the above pie chart, almost half of the Respondents have been staying in Delhi Ncr
for last 10-25 years, on the second place are the ones living in Delhi for more than 25 years in
Delhi Ncr.
20
4.4 : Ranking of localities in order of preference.
Table : 4.4a). : Compiled ranking of localities(NCR) in order of preference.
Rank
1
Rank
2
Rank
3
Rank
4
Rank
5
Faridabad 11 6 33 33 37
Noida 36 37 19 11 17
Gurgaon 41 28 17 20 14
Greater Noida 5 34 28 31 22
Ghaziabad 33 15 17 25 30
Figure 3.4 a): Compiled ranking of localities(NCR) in order of preference.
As seen above, Gurgaon has received maximum number 1st Rank by the respondents. With a
high growth rate and more and more companies are opening their offices in gurgaon. People
tend to prefer gurgaon as its close to their workplace and there is a good availability of
nearby markets, malls, cinema halls , 5 star Hotels which make gurgaon a perfect choice for
property buyers. Noida has got maximum number of Rank 2 as its growing very rapidly and
most of the big realtors are eyeing Noida as a profitable area to invest in.
Faridabad has been given maximum of 3
rd
,4
th
Almost one third of the Respondents have a specific reason for giving the locality the highest
rating in the last part. The main reasons were mainly composed of responses such as good
locality, close to the workplace, scope of high capital appreciation, good development rate,
availability of markets, malls etc affordable price of properties etc.
22
4.5: Number of Respondents who have bought properties in Delhi Ncr for
the purpose of Investment.
Table 4.5:
Have you ever bought a residential property in the Delhi NCR region for the
purpose of Investment?
Frequency Percent Valid Percent Cumulative Percent
Valid Yes 79 65.8 65.8 65.8
No 41 34.2 34.2 100.0
Total 120 100.0 100.0
Figure 4.5 : Have you ever bought a residential property in the Delhi NCR region for the purpose of Investment?
The above pie chart shows that almost 66% of the Respondents have bought properties for
the purpose of Investment as Real estate is considered a good option to invest in and it gives
good returns in terms of capital appreciation and can also serve the purpose of a regular
Income by Renting and leasing.
23
4.6 Type of Residential Property Preferred.
Table No. 4.6a) : What type of residential property do you prefer?
Frequency Percent Valid Percent Cumulative Percent
Valid Residential Plot 12 10.0 10.0 10.0
Independent House 21 17.5 17.5 27.5
Multi-storey apartment 33 27.5 27.5 55.0
Builder floor 27 22.5 22.5 77.5
villa 12 10.0 10.0 87.5
Other 15 12.5 12.5 100.0
Total 120 100.0 100.0
Figure 4.6a) : What type of residential property do you prefer?
In the above figure, its easily seen that with 27.5% multi-storey apartments score the
maximum in terms of preference for the type of property closely followed by Builder floor
with 22.5%. Families these days have a desire to buy a floor so that the whole family could
live together on the same floor as it‟s hard to move up and down in case of properties with
multiple floors. Also, Independent houses and villas are comparably pricier as compared to
multi-storey apartments and builder floors.
24
Table 4.6b) Will your preference in the last question change if the property is being
bought for investment purpose?
Frequency Percent Valid Percent
Cumulative
Percent
Valid Yes 71 59.2 59.2 59.2
No 49 40.8 40.8 100.0
Total 120 100.0 100.0
Figure 4: Will your preference in the last question change if the property is being bought for investment purpose?
Surprisingly, it‟s seen in the above data that almost 60% of the total respondents would
change their Preference for type of property if the property is being bought for investment
purpose.
25
4.6c) If yes , What will be your preference in that case?
Residential
Plot
Independent
house Multi storey Builder floor Villa others
For Investment 28.14 22.5 25.53 14.08 4.2 5.6
Figure 4.6c ) : If yes, what will be your preference in that case?
In case of buying a property for Investment, a drastic change can be seen in the above data
where Residential plot gets the maximum score with 28.14%, closely followed by multi-
storey apartments with 25.5% and Independent house with 22.5%.
26
Residential
Plot
Independent
house
Multi
storey Builder floor Villa others
For living 10 17.5 27.5 22.5 10 12.5
For Investment 28.14 22.5 25.53 14.08 4.2 5.6
Figure 4.6 d) : Data Comparison
In the above Bar graph, it can be seen that the preference for buying a residential plot has
jumped from 10%(Living) to 27.5%(Investment) . Preference for buying and Independent
house have also moved higher from 17.5% to 22.5 %, whereas multi-storey apartments have
gone down a little from 27% to 25.2% .
Data Comparison
Table 4.6d
27
4.7 Preferred Payment Plan.
Table 4.8: For buying a property , what payment plan do you prefer ?
Frequency Percent Valid Percent
Cumulative
Percent
Valid Down payment Plan 23 19.2 19.2 19.2
Flexi Plan 40 33.3 33.3 52.5
Construction linked plan 57 47.5 47.5 100.0
Total 120 100.0 100.0
Figure 4.7): For buying a property , what payment plan do you prefer ?
Its clearly seen above that almost half of the Respondents prefer to buy a property with the
construction linked plan where the payment is made in instalments according to the progress
in construction of the property. 33.3% People prefer the flexi plan which is a mix of
construction linked and down payment plan. Down payment plan gets the lowest preference
with 19.1%.
28
4.8 : Respondent‟s awareness of Big real estate developers.
Table 4.8 Have you ever heard of Big real estate Developers such as DLF, Unitech,
Amrapali etc. ?
Frequency Percent Valid Percent
Cumulative
Percent
Valid Yes 104 86.7 86.7 86.7
No 16 13.3 13.3 100.0
Total 120 100.0 100.0
Figure4.8: Have you ever heard of Big real estate Developers such as DLF, Unitech, Amrapali etc.?
It‟s seen above that a very high percentage (86.67%) of Respondents have heard about the
renowned real estate developers such as DLF, Unitech ,Amrapali etc.
29
Table 4.9 : Would you like to buy a property from a renowned real estate
company (DLF, unitech etc) at an additional cost , if a similar property is available
at a lesser price?
Frequency Percent Valid Percent
Cumulative
Percent
Valid Yes 69 57.5 57.5 57.5
No 51 42.5 42.5 100.0
Total 120 100.0 100.0
Figure4.9 : Would you like to buy a property from a renowned real estate company (DLF, unitech etc) at an additional cost ,
if a similar property is available at a lesser price?
From the above data it can be interpreted that people do have a brand preference in the real
estate Industry as more than half i.e. 57.5% Respondents are ready to pay an additional cost
to buy a property from a renowned real estate company such as DLF, Unitech etc.
30
4.10 : Real Estate Company Preference
Table 4.10 : Please tick the Real estate company‟s name you would prefer buying a
Property from.
Frequency Percent Valid Percent
Cumulative
Percent
Valid DLF 42 35.0 35.0 35.0
Unitech 23 19.2 19.2 54.2
Supertech 18 15.0 15.0 69.2
Amrapali 5 4.2 4.2 73.3
BPTP 11 9.2 9.2 82.5
Emaar MGF 11 9.2 9.2 91.7
Ansal API 10 8.3 8.3 100.0
Total 120 100.0 100.0
Figure 4.10 : Please tick the Real estate company‟s name you would prefer buying a Property from.
Dlf has got the maximum preference for buying a property from with 35% i.e more than
1/3rd
of the sample,followed by unitech with 19.17% and Supertech with 15% preference.
31
Table 4.11 Please tick the options that you take into consideration while choosing a real estate company to buy a
property from :-
Frequency Percent Valid Percent Cumulative Percent
Valid Market Reliability 48 40.0 40.0 40.0
Financial Stability 23 19.2 19.2 59.2
Word of Mouth 6 5.0 5.0 64.2
Customer Service 17 14.2 14.2 78.3
Earlier completed Projects 15 12.5 12.5 90.8
Any other 11 9.2 9.2 100.0
Total 120 100.0 100.0
Figure 4.11: Please tick the options that you take into consideration while choosing a real estate company to buy a property
from.
Most people choose market reliability(40%) as the main consideration before buying a
property from a real estate company followed by , financial stability with 19.17% , customer
service with 14.17% and success of earlier completed projects with 12.5% .
32
4.12: Ratings of key factors while making buying decision
Table 4.12a) : Please rate the following key factors on a scale of 1 to 5 that you take into consideration while making
a buying decision for a residential property:- a)Price
Frequency Percent Valid Percent Cumulative Percent
Valid Least Important 17 14.2 14.2 14.2
Somewhat Important 22 18.3 18.3 32.5
Neutral 11 9.2 9.2 41.7
Important 28 23.3 23.3 65.0
Most Important 42 35.0 35.0 100.0
Total 120 100.0 100.0
Figure 4.12a): Please rate the following key factors on a scale of 1 to 5 that you take into consideration while making a
buying decision for a residential property:- a)Price
Almost 35% respondents have given Price the most Important rating, that means price is the
most crucial variable which highly affects the buying decision of the buyer.
33
4.13b Table
:
Please rate the following key factors on a scale of 1 to 5 that you take into
consideration while making a buying decision for a residential property:- b)Privacy
Frequency Percent Valid Percent
Cumulative
Percent
Valid Least Important 16 13.3 13.3 13.3
Somewhat Important 30 25.0 25.0 38.3
Neutral 23 19.2 19.2 57.5
Important 33 27.5 27.5 85.0
Most Important 18 15.0 15.0 100.0
Total 120 100.0 100.0
Figure 4.12 b) Privacy
Privacy gets the maximum rating as Important with 27.5%.
34
Table 4.12 c) : Please rate the following key factors on a scale of 1 to 5 that
you take into consideration while making a buying decision for a
residential property:- c)Location
Frequency Percent Valid Percent
Cumulative
Percent
Valid Least Important 22 18.3 18.3 18.3
Somewhat Important 23 19.2 19.2 37.5
Neutral 11 9.2 9.2 46.7
Important 40 33.3 33.3 80.0
Most Important 24 20.0 20.0 100.0
Total 120 100.0 100.0
Figure 5 : c) Location
Location also gets the maximum rating as Important with 33.33% , followed by most
Important with 20% .
35
Table 4.12 d :Please rate the following key factors on a scale of 1 to 5 that
you take into consideration while making a buying decision for a
residential property:- d)Neighbourhood
Frequency Percent Valid Percent
Cumulative
Percent
Valid Least Important 28 23.3 23.3 23.3
Somewhat Important 17 14.2 14.2 37.5
Neutral 35 29.2 29.2 66.7
Important 23 19.2 19.2 85.8
Most Important 17 14.2 14.2 100.0
Total 120 100.0 100.0
Figure 4.12 d) : Neighborhood
36
Table 4.12e :Please rate the following key factors on a scale of 1 to 5
that you take into consideration while making a buying decision for a
residential property:- e)Area/size of the property
Frequency Percent Valid Percent
Cumulative
Percent
Valid Least Important 40 33.3 33.3 33.3
Somewhat Important 16 13.3 13.3 46.7
Neutral 10 8.3 8.3 55.0
Important 36 30.0 30.0 85.0
Most Important 18 15.0 15.0 100.0
Total 120 100.0 100.0
Figure 4.12e) : Area/size of the property
Area/size of a property gets maximum rating as least important with 33.33%.
37
Table 4.13 f) : Please rate the following key factors on a scale of 1 to 5 that
you take into consideration while making a buying decision for a
residential property:- f) Parking facility
Frequency Percent Valid Percent
Cumulative
Percent
Valid Least Important 23 19.2 19.2 19.2
Somewhat Important 29 24.2 24.2 43.3
Neutral 22 18.3 18.3 61.7
Important 29 24.2 24.2 85.8
Most Important 17 14.2 14.2 100.0
Total 120 100.0 100.0
Figure 4.12 f) : Parking facility
Parking facility gets equal ratings of Somewhat important and important with 24.17%.
38
Figure 4.13 g) : Please rate the following key factors on a scale of 1 to 5
that you take into consideration while making a buying decision for a
residential property:- g) Proximity to workplace
Frequency Percent Valid Percent
Cumulative
Percent
Valid Least Important 17 14.2 14.2 14.2
Somewhat Important 22 18.3 18.3 32.5
Neutral 24 20.0 20.0 52.5
Important 22 18.3 18.3 70.8
Most Important 35 29.2 29.2 100.0
Total 120 100.0 100.0
Figure 4.12 g) : Proximity to workplace
Proximity to workplace also gets the maximum rating of most important with 29.17%.
39
Table 4.13 h) :Please rate the following key factors on a scale of 1 to 5 that
you take into consideration while making a buying decision for a
residential property:- h) Interiors
Frequency Percent Valid Percent
Cumulative
Percent
Valid Least Important 17 14.2 14.2 14.2
Somewhat Important 41 34.2 34.2 48.3
Neutral 23 19.2 19.2 67.5
Important 28 23.3 23.3 90.8
Most Important 11 9.2 9.2 100.0
Total 120 100.0 100.0
Figure 4.12 h): Interiors
Interiors get maximum rating as somewhat important with 28.5%.
40
proximity Table
to
No.4.13 Price privacy location neighbourhood
workplace interiors
Least
Important
17 16 22 28 40 23 17 17
Somewhat
Important
22 30 23 17 16 29 22 41
Neutral 11 23 11 35 10 22 24 23
Important 28 33 40 23 36 29 22 28
Most
Important
42 18 24 17 18 17 35 11
b)Television
Table 4.14 b) Please mark the options from which you take help while making a buying
decision? b)Television
Frequency Percent Valid Percent
Cumulative
Percent
Valid check 68 56.2 56.7 56.7
unchek 52 43.0 43.3 100.0
Total 120 99.2 100.0
Missing System 1 .8
Total 121 100.0
42
c)Radio
Table 4.14 c Please mark the options from which you take help while making a buying
decision? c)Radio
Frequency Percent Valid Percent
Cumulative
Percent
Valid check 69 57.0 57.5 57.5
unchek 51 42.1 42.5 100.0
Total 120 99.2 100.0
Missing System 1 .8
Total 121 100.0
d) Property sites
Table 4.14 d : Please mark the options from which you take help
while making a buying decision? d)Property sites(Makaan.com,99
acres.com)
Frequency Percent Valid Percent
Cumulative
Percent
Valid Check 79 65.3 65.8 65.8
Unchek 41 33.9 34.2 100.0
Total 120 99.2 100.0
Missing System 1 .8
Total 121 100.0
43
e) Developers sites
Table 4.14 e: Please mark the options from which you take help
while making a buying decision? e) Developer's Site
Frequency Percent Valid Percent
Cumulative
Percent
Valid check 78 64.5 65.0 65.0
unchek 42 34.7 35.0 100.0
Total 120 99.2 100.0
Missing System 1 .8
Total 121 100.0
f) Perople‟s references
Table 4.14 f : Please mark the options from which you take help
while making a buying decision? f) People's References
Frequency Percent Valid Percent
Cumulative
Percent
Valid check 62 51.2 51.7 51.7
unchek 58 47.9 48.3 100.0
Total 120 99.2 100.0
Missing System 1 .8
Total 121 100.0
44
g) Others
Table 4.14 g : Please mark the options from which you take help
while making a buying decision? g) Others
Frequency Percent Valid Percent
Cumulative
Percent
Valid check 20 16.5 16.7 16.7
unchek 100 82.6 83.3 100.0
Total 120 99.2 100.0
Missing System 1 .8
Total 121 100.0
45
Other
s
Source of
Information 74 68 69 79 78 62 20
Table 4.14 h): Complied Frequency of Responses
Property
sites
Developer'
s site
People's
references
Newspapers Television Radio
Figure 4.14 h): Source of Information.
From the compiled data for the sources of information , it can be seen that Property sites(79)
are the most preferred source of information , very closely followed by developer‟s site(78)
and newspaper (74) .
46
Cumulative
Percent
Valid <10 Lakhs 30 25.0 25.0 25.0
10-25 lakhs 35 29.2 29.2 54.2
25-50 lakhs 24 20.0 20.0 74.2
>50 lakhs 31 25.8 25.8 100.0
Total 120 100.0 100.0
Figure 4.15 : Income level
29.17% of the total respondents are from 10-25 lakhs annual income level group , closely
followed by 25-50 lakhs income group .
4.15
:
Crosstabs:
Figure 4.16a)
Crosstab
Count 4.16: Relationship between the income level of the respondent and
payment
plan preferred.
Table No: 4.16a)
What is your annual Income?
<10 Lakhs 10-25 lakhs 25-50 lakhs >50 lakhs Total For
buying a property , what
payment plan do you prefer ?
Down payment Plan 5 1 2 15 23
Flexi Plan 9 15 12 4 40
Construction linked plan 16 19 10 12 57
Total 30 35 24 31 120
:
Relationship between the income level of the respondent and payment plan preferred .
Interpretation: In the above table 4.16 we can see that Respondents who are having an
annual income of less than 25 lakhs are likely to choose Construction linked payment plan,
whereas in case of Respondents in the 25-50 lakhs annual income level are likely to go for
Flexi payment plan and Respondents with more than 50 lakhs annual income preferred the
Down payment Plan.
48
Table 4.16b) Chi-Square Tests
Value df
Asymp. Sig. (2-
sided)
Pearson Chi-Square 12.795a 6 .046
Likelihood Ratio 15.254 6 .018
Linear-by-Linear Association 3.437 1 .064
N of Valid Cases 21
a. 12 cells (100.0%) have expected count less than 5. The minimum expected
count is .76.
Significance level is less than .05 that means there is a significant relationship between
the income level of the respondent and payment plan preferred. So, the null hypothesis
is rejected as P-value is less than .05
49
4.17a) : For buying a property , what payment plan do you prefer ? *
Would you like to buy a property from a renowned real estate company
(DLF, unitech etc) at an additional cost , if a similar property is available at
a lesser price?
Table 4.17a) Crosstab
Would you like to buy a property from
a renowned real estate company (DLF,
unitech etc) at an additional cost , if a
similar property is available at a lesser
price?
Yes No Total For buying a property , what
payment plan do you prefer ?
Down payment Plan 6 17 23
Flexi Plan 17 23 40
Construction linked plan 46 11 57
Total 69 51 120
The above data clearly suggests that people who prefer the Down payment plan are
likely not to pay additional cost to buy a property from a renowned real estate
company (DLF, Unitech etc) and same is the case with flexi plan but people preferring
the construction linked plan are likely to go for a brand and ready to pay any
additional cost for buying the property.
50
Chi-Square Tests
Table No 4.17b)
Value df
Asymp. Sig. (2-
sided)
Pearson Chi-Square 25.526a 2 .000
Likelihood Ratio 26.775 2 .000
Linear-by-Linear Association 24.117 1 .000
N of Valid Cases 120
a. 0 cells (.0%) have expected count less than 5. The minimum expected count is
9.78.
Significance level is less than .05 that means there is a significant relationship between
the Brand preference of the respondent and payment plan preferred .
51
4.18 Please mark the options from which you take help while making a
buying decision? a)Television * What is your annual Income?
Crosstab
Count
Table No . 4.18a)
What is your annual Income?
<10 Lakhs 10-25 lakhs 25-50 lakhs >50 lakhs Total Please mark the options
from
which you take help while
making a buying decision?
b)Television
check 24 20 14 10 68
unchek 6 15 10 21 52
Total 30 35 24 31 120
The above data can be interpreted as the people who use Television as the source of gaining
information regarding the real estate industry are from less than 10 lakhs annual income level
group.
Chi-Square Tests
Value df
Asymp. Sig. (2-
sided)
Pearson Chi-Square 14.203a 3 .003
Likelihood Ratio 14.801 3 .002
Linear-by-Linear Association 12.560 1 .000
N of Valid Cases 120
a. 0 cells (.0%) have expected count less than 5. The minimum expected count is
10.40.
Significance level is less than .05 that means there is a significant relationship between
the Television-Source of Information and Income level of the person .
52
4.18) Please mark the options from which you take help while making a buying
decision? b)Property sites(Makaan.com,99 acres.com) * What is your annual
Income?
Crosstab
Count
Table No 4.18b)
What is your annual Income?
<10 Lakhs 10-25 lakhs 25-50 lakhs >50 lakhs Total Please mark the options
from
which you take help while
making a buying decision?
d)Property sites(Makaan.com,99
acres.com)
check 23 28 7 21 79
unchek 7 7 17 10 41
Total 30 35 24 31 120
The above data can be interpreted as the people who use Property sites as the source of
gaining information regarding the real estate industry are from 10-25 lakhs annual income
level group.
Chi-Square Tests
Value df
Asymp. Sig. (2-
sided)
Pearson Chi-Square 19.084a 3 .000
Likelihood Ratio 18.528 3 .000
Linear-by-Linear Association 3.428 1 .064
N of Valid Cases 120
a. 0 cells (.0%) have expected count less than 5. The minimum expected count is
8.20.
Significance level is less than .05 that means there is a significant relationship between
the Property sites-Source of Information and Income level of the person .
53
4.18c) Please mark the options from which you take help while making a buying
decision? c) Developer's Site * What is your annual Income?
Crosstab
Count
The above data can be interpreted as the people who use Developer‟s sites as the source of
gaining information regarding the real estate industry are from less than 10 lakhs annual
income level group.
Chi-Square Tests
Value df
Asymp. Sig. (2-
sided)
Pearson Chi-Square 8.503a 3 .037
Likelihood Ratio 8.865 3 .031
Linear-by-Linear Association 4.413 1 .036
N of Valid Cases 120
a. 0 cells (.0%) have expected count less than 5. The minimum expected count is
8.40.
Significance level is less than .05 that means there is a significant relationship between
the Developer‟s sites-Source of Information and Income level of the person .
54
4.18d) Please mark the options from which you take help while making a buying
decision? d) People's References * What is your annual Income?
Crosstab
Count
What is your annual Income?
Table No 4.18d)
<10 Lakhs 10-25 lakhs 25-50 lakhs >50 lakhs
Total
Please mark the options from
which you take help while
making a buying decision? f)
People's References
check 19 15 17 11 62
unchek 11 20 7 20 58
Total 30 35 24 31 120
The above data can be interpreted as the people who use People‟s references as the source of
gaining information regarding the real estate industry are from less than 10 lakhs annual
income level group.
Chi-Square Tests
Value df
Asymp. Sig. (2-
sided)
Pearson Chi-Square 9.504a 3 .023
Likelihood Ratio 9.690 3 .021
Linear-by-Linear Association 2.087 1 .149
N of Valid Cases 120
a. 0 cells (.0%) have expected count less than 5. The minimum expected count is
11.60.
55
4.19 What type of residential property do you prefer? * What is your
annual Income?
Cross tabulation
Table no 4.19a)
What is your annual Income?
<10 Lakhs 10-25 lakhs 25-50 lakhs >50 lakhs Total
What type of residential
property do you prefer?
Residential Plot 5 5 0 2 12
Independent House 5 9 3 4 21
Multi-storey apartment 9 9 4 8 33
Builder floor 8 7 6 6 27
villa 3 0 1 11 12
other 0 5 10 0 15
Total 30 35 24 31 120
Significance level is less than .05 that means there is a significant relationship between
the People‟s References-Source of Information and Income level of the person .
In the above table, its clearly suggested that people who are in the income level of less than
10 lakhs are likely to prefer Multi-storey apartments , people who are in the income level
group of 10-25 lakhs are likely to go for either independent house or multi-storey apartment,
in case of people from 25-50 lakhs income level group are likely to go for other type of
properties such as serviced apartments or studio apartments , in case of people from more
than 50 lakhs income level group are likely to go for buying a villa.
56
Chi-Square Tests
count is 2.40. Significance level is less than .05 that means there is a significant
relationship between
the type of property preferred and Income level of the person. So, the null hypothesis is
rejected as P-value is less than .05
57
4.20 Correlations:
Table 4.20 : Please rate the following key factors on a scale of 1 to 5 that
you take into
consideration while making a buying decision for a residential property.
a)Price b)Privacy c)Location d)Neighbourhood
e)Area/
size of
the
propert
y
g)
Proximity
to
workplace
h)
Interiors
Please rate the following key
factors on a scale of 1 to 5
that you take into
consideration while making a
buying decision for a
residential property:- a)Price
f) Parking
facility
Pearson
1 -.234** .597** .313** -.107 .003 .193* -.104
Correlation Sig. (2-
.010 .000 .001 .245 .978 .035 .256
tailed)
N 120 120 120 120 120 120 120 120
Please rate the following key
factors on a scale of 1 to 5
that you take into
consideration while making a
buying decision for a
residential property:-
b)Privacy
Pearson
-.234** 1 -.042 -.452** -.113 -.006 -.138 .088
Correlation
Sig. (2-
tailed)
.010 .649 .000 .219 .946 .134 .339
N 120 120 120 120 120 120 120 120
Please rate the following key
factors on a scale of 1 to 5
that you take into
consideration while making a
buying decision for a
residential property:-
c)Location
Pearson
.597** -.042 1 .338** -.318** -.078 -.084 .055
Correlation
Sig. (2-
tailed)
.000 .649 .000 .000 .398 .363 .551
N 120 120 120 120 120 120 120 120
Please rate the following key
factors on a scale of 1 to 5
that you take into
consideration while making a
buying decision for a
residential property:-
d)Neighbourhood
Pearson
.313** -.452** .338** 1 -.175 -.546** -.092 -.155
Correlation
Sig. (2-
tailed)
.001 .000 .000 .056 .000 .315 .091
N 120 120 120 120 120 120 120 120
Please rate the following key
factors on a scale of 1 to 5
that you take into
consideration while making a
buying decision for a
residential property:-
Pearson
-.107 -.113 -.318** -.175 1 -.164 .228* -.090
Correlation
Sig. (2-
tailed)
.245 .219 .000 .056 .073 .012 .327
N 120 120 120 120 120 120 120 120
58
e)Area/size of the property
Please rate the following key
factors on a scale of 1 to 5
that you take into
consideration while making a
buying decision for a
residential property:- f)
Parking facility
.978 .946 .398 .000 .073 .798 .000
N 120 120 120 120 120 120 120 120
Please rate the following key
factors on a scale of 1 to 5
that you take into
consideration while making a
buying decision for a
residential property:- g)
Proximity to workplace
Pearson
.003 -.006 -.078 -.546** -.164 1 -.024 .356**
Correlation
Sig. (2-
tailed)
Pearson
.193* -.138 -.084 -.092 .228* -.024 1 -.148
Correlation
Sig. (2-
.035 .134 .363 .315 .012 .798 .106
tailed)
N 120 120 120 120 120 120 120 120
Please rate the following key
factors on a scale of 1 to 5
that you take into
consideration while making a
buying decision for a
residential property:- h)
Interiors
Pearson
-.104 .088 .055 -.155 -.090 .356** -.148 1
Correlation
Sig. (2-
tailed)
.256 .339 .551 .091 .327 .000 .106
N 120 120 120 120 120 120 120 120
**. Correlation is significant at the 0.01 level (2-tailed).
*.Correlation is significant at the 0.05 level (2-tailed).
In the above correlation table 4.20, it‟s showing the correlation between various factors
affecting the buying decision for a property by a customer. In the first row its clearly seen
that Price is having a negative correlation (.010) with privacy (-.234), that means a person
rating price as most important factor is likely to rate privacy as least important or somewhat
important. It also shows a positive correlation between price and location (.597) that means a
person rating price as most important factor would most probably rate location as most
important as well, price also has a positive correlation with neighborhood (.313) and a
negative correlation with the interiors (-.256).
Coming to the second row, the privacy factor has a negative correlation with price (-.234) as
discussed earlier. Privacy also shows a very strong negative correlation with neighborhood (-
.452) that means a person who considers privacy as the most important factor while making a
buying decision for a property would consider neighborhood as the least important factor.
In the third row, Location shows a very strong positive correlation with price (.597) as
already discussed above, it also shows a positive correlation with the neighborhood (.338) , a
negative correlation is found in relation with the area or size of the property (-.318) that
means that a person preferring a good location would be happy to forgo the big size of the
property.
59
In the fourth row, Neighborhood is having a very strong positive correlation with the price
(.597) as discussed earlier in the first paragraph, it also shows a negative correlation with the
privacy factor (-.452) , a positive correlation with location (.338). Neighborhood also has a
strong negative correlation with the parking facility (-.546) that means a person who prefers
neighborhood of a property is likely to forgo the parking facility.
In the fifth row, area/size of the property is having a strong negative correlation with the location
factor (-.318) as already discussed above. It also shows a positive correlation with the proximity to
workplace (.228).
In the sixth row, Parking facility shows a negative correlation with the neighborhood factor (-.546)
and also shows a positive correlation with the interiors. A person who considers parking facility as the
most important fact is likely to consider the interiors of the house as the most important factor as well.
In the seventh row, Proximity to workplace is in positive correlation with the price (as discussed
above), it also shows a positive correlation with the area/size of the property (.228)
In the last row, Interiors show a positive correlation with the parking facility factor (.356) as already
discussed in the paragraph 6.
60
CHAPTER 5 : FINDINGS
1. 85.83% of the respondents are permanent residents of Delhi NCR.
2. 90.83% of the respondents have bought properties in Delhi Ncr region.
3. 51.67% of the respondents have been living in delhi Ncr from 10-25 years, 15% from
5- 10 years and 15% from less than 5 years and 18.33% from more than 25 years.
4. Respondents have given no.1 rank to Gurgaon in terms of preference for buying
property, because of the recent developments and high growth rate. Noida have got
the second rank as its also reaching to the level of gurgaon , more and more offices
are now being operated in noida and big realtors are now eyeing Noida to invest in .
5. 65.83% of the respondents have bought a residential property in the Delhi NCR
region for the purpose of Investment.
6. 27.5% of the respondents prefer buying Multi-storey apartments, 22.5% prefer to buy
Builder floors, 17.5% of the respondents prefer buying Independent house and rest
32.5% composed of the others.
7. 59.17% of the respondents have said that they would change their preference made in
the last question if the property is being bought for Investment purpose.
8. In case of buying property for Investment purpose, 28.14% people would prefer
buying Residential plot, 22.5% would prefer Independent house ,25.3% would prefer
Multi-storey apartments and rest would go for other type of properties.
9. Residential plot jumped from 10% to 27.5% in case of investment purpose,
independent house moved from 17.5% to 22.5%, multi-storey fell from 27% to
25.2%.
10. 47.50% of respondents prefer the construction linked plan, 33.33% prefer flexi plan
and 19.17% prefer the Down payment plan.
11. 86.66% of the respondents have heard of Developers such as DLF,Unitech,Amrapali
etc.
12. 57.5% Respondents are ready to pay an additional cost to buy a property from a
renowned real estate company such as DLF, Unitech etc.
61
13. Dlf has got the maximum preference for buying a property from with 35% i.e more
than 1/3
rd
of the sample, followed by unitech with 19.17% and Supertech with 15%
preference.
14. 40% of the respondents choose market reliability while making a buying decision,
19.17% would choose financial stability, customer service 14.17% and earlier
completed projects 12.5%.
15. Price is the most important factor while making a buying decision, Interiors is also
somewhat important.
16. Property sites(79) are the most preferred source of information , very closely followed
by developer‟s site(78) and newspaper (74) .
17. 29.17% of the total respondents are from 10-25 lakhs annual income level group ,
closely followed by 25-50 lakhs income group.
18. Price is having a negative correlation (.010) with privacy (-.234), It also shows a
positive correlation between price and location (.597) also has a positive correlation
with neighborhood (.313) and a negative correlation with the interiors (-.256).
19. Privacy shows a very strong correlation with neighborhood (-.452), location shows a
positive correlation with the neighborhood (.338), a negative correlation is found in
relation with the area or size of the property (-.318).
20. Neighborhood also has a strong negative correlation with the parking facility (-.546).
Area/size of the property shows a positive correlation with the proximity to workplace
(.228) , Parking facility shows a positive correlation with the interiors
62
Bibliography
Clapham, D. (1996). Housing and the Economy: Broadening Comparative Housing Research. Urban
Studies , 631- 647.
Gibler, K. M. ( 1998). CONSUMER BEHAVIOR APPLICATIONS TO REAL ESTATE. American Real
Estate
Society Meeting .
Glanville, B. A. (2006). Opportunities for Growth: The Appraisal Institute and International Real
Estate Markets. The Appraisal Journal, Summer 2006 .
Haddad, M. ( 2011). Factors Affecting Buying Behavior of an Apartment an Empirical Investigation
in
Amman, Jordan . Research Journal of Applied Sciences, Engineering and Technology 3(3): 234-239,
2011 .
Kemeny, J. (1998). Schools of Comparative Housing Research: From Convergence to Divergence.
Housing Studies , 161–176.
Kohn, J. (2007). Modeling the U.S. housing bubble: an econometric analysis . Research in Business
and Economics Journal .
Pugh, C. ( 2001). The Theory and Practice of Housing Sector Development for Developing Countries,
1950–99. Housing Studies , 399–423.
68
Maria.carolina. (2011). The Built & Human Environment Review, Volume 4, Special Issue 1, 2011 .
Melika Husid-Mehmedovid, P. (2007). DECISION MAKING IN REAL ESTATE PURCHASE THE
CASE OF
BOSNIA-HERZEGOVINA . The Ninth International Conference:“Challenges of Europe: Growth and
Competitivness – Reversing the Trends” .
Variawa, E. (2010). Buying behaviour and decision-making criteria of Base of the Pyramid
consumers:
. Gordon Institute of Business Science.
Xu, F. (2001). Chinese and Non-Chinese Real Estate Marketing and Mortgage Strategies in the
Auckland Residential Market . Unitec Institute of Technology .
69
Annexure
Questionnaire
Q1 . Are you a permanent resident of Delhi NCR region?
a) Yes b) No
Q2 . Have you ever bought any property in Delhi NCR?
a) Yes b) No
Q3 . For how many years have you been living here?
a) <5 years b) 5-10 Years c) 10-25 years d) >25 years
Q4. Please rank these localities of NCR in order of preference for buying a property:-
a) Faridabad
b) Noida
c) Gurgaon
d) Greater Noida
e) Ghaziabad
Is there any specific reason for giving that locality the highest ranking?
a) Yes b) No
If yes, Please mention it here __________________________________________________.
Q5 . Have you ever bought a residential property in the Delhi NCR region for the purpose of Investment?
a) Yes b) No
Q6. What type of residential property do you prefer?
a) Residential Plot
b) Independent house
c) Multi-storey Apartment
d) Builder Floor
e) Villa
f) Other
70
Q7 . Will your preference in the last question change if the property is being bought for investment purpose?
a) Yes b) No
If yes, what will be your preference in that case __________________________________________________.
Q8 . For buying a property, what payment plan do you prefer ?
a) Down Payment
b) Flexi plan
c) Construction linked plan
Q9 . Have you ever heard of Big real estate Developers such as DLF, Unitech, Amrapali etc. ?
a) Yes b) No
Q10 . Would you like to buy a property from a renowned real estate company (DLF, unitech etc) at an
additional cost , if a similar property is available at a lesser price?
a) Yes b) No
Q11 . Please tick the Real estate company‟s name you would prefer buying a Property from.
a) DLF
b) Unitech
c) Supertech
d) Amrapali
e) BPTP
f) Emaar MGF
g) Ansal API
71
Q 12 . Please tick the options that you take into consideration while choosing a real estate company to buy a
property from :-
a) Market Reliability
b) Financial Stability
c) Word of mouth
d) Customer Service
e) Earlier completed projects
f) If any other,
Please specify____________________________________
Q13 . Please rate the following key factors on a scale of 1 to 5 that you take into consideration while making a
buying decision for a residential property. (1=Least Important , 5 = Most important)
a) Price _____
b) Privacy _____
c) Location _____
d) Neighbourhood _____
e) Area/size of the property _____
f) Parking facility _____
g) Proximity to workplace _____
h) Interiors _____
Q14 . Is there any special feature that hasn‟t been mentioned in the last question and is important to you?
----------------------------------------------------------------------------------
Q15 . Please mark the options from which you take help while making a buying decision?
a) Newspapers
b) Television
c) Radio
d) Property sites(Makaan.com,99 acres.com)
e) Developer‟s site
f) People‟s references
g) Any other
72
Q16 . What is your Annual Income?
a) <10 lacs b) 10-25 lacs c) 25-50 lacs d) >50 lacs
Personal Details :
Name __________________________________________________________________________
Age _______ Sex _________
Occupation_____________________________________
73