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IDEO was riding on the success of the Palm Pilot, which at the
time had become the fastest selling computer product ever.
This was a marketplace with which they were familiar, having
worked on the Newton handheld earlier fro Apple. The
Newton was an example of a disruptive technology, but the
need for a truly portable handheld computer could not
outweigh the shortcomings of the technology or the value
proposition in the marketplace. Working on these types of
projects reinforced IDEO’s stature in the industry for not only
producing award winning products but also leading
consumers in to new ways of interfacing with technology.
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Ideo Methodologies
The skill abilities of team members within IDEO reflect the
company’s doctrine of open innovation and the benefit of
assembling those diverse teams. From their clients IDEO
assimilates best practices and then integrates these practices
back into their own business and process. By this
methodology IDEO is continually evolving and refining their
process. Since the process of design cannot be bottled and
typically varies from one client to the next a model of
continuous improvement keeps IDEO on the cutting...
Ideo Case Study
IDEO Case Study
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Ideo Methodologies
phases of the IDEO process.
2. Intrinsic
psychological rewards such as achievement, challenge,
recognition, creative expression, and fun seem to be the
dominate factors motivating employees to engage in IDEO's
innovation process. As IDEO does not have titles and
organizational charts more extrinsic rewards such as
promotions and money are not what are drawing the
employees to work for a company like IDEO. As said in the
case, being asked to participate in a brainstorming session is
actually the fun part of the job and it is seen as a sign of
being valued.
3. I would recommend that IDEO try to persuade
Handspring's management to go back to their original spring
2000 launch. It took 2 years to complete the Palm V and
even with this experience Boyle would prefer 20 months for
product development instead of the current 10 months the
late 1999 launch would require. A spring 2000 launch would
be a compromise, giving the IDEO team 16 months for
product development. Even with the experience from
completing the Palm V, 16 months would still...
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Ideo Methodologies