QUALITATIVE RESEARCH

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1. Try looking at your classmate or the people around you. What do
you think are these people’s ideas, views, feelings, attitudes, or
lifestyle?
2. The information they will give reflects their mental, spiritual,
emotional or social upbringing which in turn, show how they view
the world.
Qualitative Research
this is a research type that puts premium or high value on people’s
thinking or point of view conditioned by their personal traits. As such,
it usually takes place in soft science like social sciences, politics,
economics, humanities, education, psychology, nursing, and all
business related subject
the reality is conditioned by society and people’s intentions are
involved in explaining cause-effect relationships. Things are studied in
their natural setting, enough for you to conclude that qualitative
research is an act of inquiry or investigation of real life events
Characteristic of a Qualitative Research
1. Human understanding and interpretation
Through their worldviews you come to know what kind of human being he or she is,
including his or her values, beliefs, likes and dislikes
2. Active, powerful, and forceful
A lot of changes occur continuously in every stage of a qualitative research. You find
the need to amend or rephrase interview questions and consider varied ways of
getting answers, like shifting from mere speculating to traveling to places for data
gathering
3. Multiple research approaches and methods
Allows you to approach or plan your study in varied ways. You are free to combine this
with quantitative-research and use all gathered data and analysis techniques.
4. Specificity to generalization
It follows an inductive or scientific method of thinking, where you start thinking
particular or specific concept that will eventually lead you to more complex ideas such
as generalization or conclusions
Characteristic of a Qualitative Research
5. Contextualization
Its is crucial for you to examine the context or situation of an individual’s life – the who,
what, why, how and other circumstances-affecting his or her way of life
6. Diversified data in real-life situations
Collecting data in natural setting like observing people as they lived and work,
analyzing photographs or videos as they genuinely appear to people, and looking at
classrooms unchanged or adjusted to people’s intentional observations.
7. Abounds with words and visuals
Words, words, and more words come in big quantity in this kind of research. Data
gathering through interviews or library reading, as well as the presentation of data
analysis results, is done verbally. In some cases, it resorts to quoting some
respondents’ answers.
8. Internal Analysis
You examine the data yielded by the internal traits of the subject individuals (i.e.
emotional, mental, spiritual characteristics). You study people’s perception or views
about your topic, not the effects of their physical existence on your study.
Types of Qualitative Research
1. Ethnography
2. Phenomenological
3. Grounded Theory
4. Case Study
5. Content and Discourse Analysis
6. Historical Analysis
Types of Qualitative Research
1. Ethnography
The study of a particular cultural group to get a clear understanding or its
organizational set-up, internal operation, and lifestyle.
2. Phenomenological
From “phenomenon,” which means something known through sensory
experience, phenomenology refers to the study of how people find their
experience meaningful
3. Grounded Theory
Takes place when you discover a new theory to underlie your study at the time
of data collection and analysis
Types of Qualitative Research
4. Case Study
This involves a long study of a person, group, organization, or situation. It seeks
to find answers to why such thing occurs to the subjec
5. Content and Discourse Analysis
Requires analysis or examination of the substance or content of the mode of
communication (letters, books, journal, photos, video recordings, SMS, online
messages, emails, audio-visual materials, etc.)
6. Historical Analysis
The examination of primary documents to make you understand the
connection of past events to the present time.
Advantages or Strengths of Qualitative
Research
1. It adopts a naturalistic approach to its subject matter, which means that those
involve in research understand things based on what they find meaningful
2. It promotes a full understanding of human behavior or personality traits in
their natural setting.
3. It is instrumental for positive societal changes
4. It engenders respect for people’s individuality as it demands the researcher’s
careful and attentive stand toward people’s world views.
5. It is a way of understanding and interpreting social interactions.
6. It increases the researcher’s interest in the study as it includes the researcher’s
experience or background knowledge in interpreting verbal and visual data
7. It offers multiple ways of acquiring and examining knowledge about something
Disadvantages or Weaknesses of Qualitative
Research
1. It involves a lot of researcher’s subjectivity in data analysis
2. It is hard to know the validity or reliability of the data
3. Its open-ended questions yield “data overload” that requires long-
time analysis
4. It is time consuming
5. It involves several processes, which results greatly depend on the
researcher views or interpretations.