FIREHOUSE

Design for
Social Innovation

E
F E S T I VA L PAV I L I O N
N S
Sponsor Area/ Meals
W

I N DICATES ROOMS WH E R E SOCAP11

EVE NTS AR E B E I NG H E LD

FESTIVAL MEALS
BUILDING E
CLUBHOUSE
HUB REGISTRATION
POP-UP
BUILDING D FLEET
See below for details ROOM

COWELL H E R B S T P A V I L I O N
THEATER

Keynotes + Quiet Work 260 C &

BUILDING C
Leveraging
Space IMPACT 370 C
See below for details
the New Media FORUM
Currency INVESTOR Money,
$

Meaning &
ROOM
$

Impact
Where the BUILDING B
Passion Meets
the Pitch

WEST PIER BUILDING A 

GOLDEN GATE ROOM

People-Powered-
Capital

BUILDING C
S E C O N D FLO O R

260 C
Green 2.0:
Sustaining People
& Planet

BUILDING D
TH I R D FLO O R FI R ST FLO O R

370 C
Polycentric
elev. Solutions: Local
in the World Technology:
Inclusive &
lav. stairs FLEET ROOM
Investable
 SOCAP11 CONTENTS

1 FORT MASON MAP

4 WELCOME
6 SOCAP INVESTMENTS
10 ENTREPRENEURS
16 CONNECTIONS
24 TRACKS
SCHEDULE
30 DAY 1

34 DAY 2

38 DAY 3

SCHEDULE DETAILS
42 DAY 1

50 DAY 2

56 DAY 3

62 SPEAKERS
71 SPONSORS
78 TEAM
82 THANK YOU
83 TRANSPARENCY
86 SCHEDULE OVERVIEW
2 SOCAP 11 CONFERENCE GUIDE
 WELCOME TO SOCAP11
The world around us reminds me a lot of the first time
we gathered here to convene the market at the intersec-
tion of money and meaning, in the fall of 2008. Lehman
Brothers had just gone under and our financial system
was at risk; debt had exploded and the markets were in
free fall. We said then, there is a different market system
arising, one that can be part of fixing the problem, not
creating it.
The outlook then was similar to what we are facing now,
with the added risk of having to factor in the prospect
of short-sighted and destructive actions by government
making things worse or popular uprisings making
governments seem weak and irrelevant. As traditional
markets tremble due to deep dysfunction, as an old
system decays before our eyes, we’re glad you are
coming to join us to be part of creating what’s next, here
at the market at the intersection of money and meaning.
With system risk all around us, it’s time to focus on
supporting the social entrepreneurs who are creating a
new, inclusive, and sustainable economy. The emphasis
this year is two fold.
The first is making sense of the social capital market,
showing and sharing the systemic roadmaps that are
emerging, and showing the variety of ways we can and
are applying those approaches. The second emphasis is
on seed funding, more about that later.
There is institutional money in the room, family offices,
foundations, strong, credible, public sector players here,
like Elizabeth Littlefield of OPIC—a government agency
4 SOCAP 11 CONFERENCE GUIDE
that actually has a plan and acts on it. There are the
families of impact investment funds, and the emerging
fund of funds. As Jed Emerson says, a global capital
convergence for good is underway.
SOCAP’s mission is to help create social and economic
power for the poor. And we help catalyze a for-profit
market to make that happen. Our initial goal in creating
SOCAP was to show that the market between giving and
investing was real, that it was big and that it was growing.
We’ve accomplished that goal. This market is validated or
is on its way there fast. It’s easier to raise money than it
was five years ago if you have a plan to use the market to
make a faster and bigger game-changing impact.
Now it’s time to take the next step. Let’s get things done
fast. Let’s fund some risky, early stage startups. They will
be higher risk, and they may be lower return. And it’s the
thing we should do. It’s time to put our money where our
mouth is, time to make things happen. The troubles in the
old system as it decays means it’s time to make sense of
this market, find our own version of a plan, and take action.
What does this action look like, exactly? Well, the really
new thing we’re bringing you this year is an unprecedented
gathering of vetted, early stage and beyond, potentially
investable social enterprise startups who are using the
market to alleviate poverty and create resilient systems.
We’ve picked some of the best startups who’ve made it
through programs like the Unreasonable Institute, Echoing
Green, and Slow Money. And we are giving them a place to
tell their story at SOCAP11.
We’ve got later stage companies in the room, established
investment funds who are expanding, but there are more
than 80 scholarshipped social entrepreneurs among
you. Roughly one in four have been asked to tell their
companies stories in our Entrepreneur Track called Where
the Passion meets the Pitch.
Meet them, listen to their stories. Look for ways you
can help them. I especially challenge the longtime
practitioners here to talk to someone with a raw startup.
They don’t know what you know, but they might know
something new. They are also inspiring and I guarantee
you will feel more hopeful and more energized after you
talk to them. The gathering at SOCAP is about meeting
the valuable stranger at new intersections. Meet the
startups that are in the room. Think about ways to help
them out. And then do it.
This is about more than just having a dialogue between
the established professionals and the startups with big
ideas. I’m suggesting that if the system is at risk, it’s time
to make a lot of small bets on startups who are building
a new system. The answer to a global problem is not a
global solution, it’s polycentric solutions; lots of solutions
in lots of places. People with those solutions—things
they’ve figured out that work in a particular sector or
region—are all around you. Get to know them.
This is not just a game for accredited investors, for the
rich. Putting your money together with what means
something to you is not just an option for those with
abundant monetary resources any more. The social
capital market is becoming increasingly democratic. We’ve
gathered the most promising of the crowdfunding, capital
platforms for change, the people-powered powerhouses
like MicroPlace and Kiva, and promising startups like the
Hoop Fund, where for $20 you can put your money where
your mouth is.
There is a glut of money that wants to have a positive
social or environmental impact. There are plenty of
untested heroic visionaries. But there is still a scarcity of
social entrepreneurs who can build something beyond
themselves. The time has come for us, the leaders in
this market, to place some bets on early stage startups
so that those entrepreneurs who can launch enterprises
that grow beyond themselves can emerge and rise up to
create the changes our world needs. And the best among
them will create the real investable businesses that are
lower risk and higher return, the pipeline that all the fund
investors in the room are hungry for.
While we take action, we also need to keep what we’re
doing in perspective and remember that we’re shifting
paradigms here, we’re fundamentally changing the way
the world works. We need to keep top of mind that the
market at the intersection of money and meaning is
more than an asset class. It’s also the way that a global
movement is taking action for good. The only way it will
reach its potential is to keep meaning at the forefront. If
the money takes over, we will have failed.
The way we can have the highest impact—the most
catalytic, game-changing, systemic impact, the way our
lives can matter most, and be the most satisfying—is to
keep the action unmistakably in the intersection between
money and meaning, with both squarely at the table when
we do our deals. The market at the intersection of money
and meaning is not a force of nature. It’s a tool. Our tool.
And it’s powerful. Let’s use it. Welcome to SOCAP11.
Let’s get things done.
KEVIN D. JONES
SOCAP CONVENER
WELCOME 5
 INVESTMENT AT SOCAP11
THE SOCAP11 MONEY + MEANING
INVESTMENT CHALLENGE
Did you know? For over one million California residents,
access to fresh produce is more than a 20-minute drive
from their homes. In these “food desert” neighborhoods,
higher rates of obesity, diabetes, heart disease, cancer and
many other chronic illnesses are a fact of life.
That’s why the California FreshWorks Fund was cre-
ated—to increase access to healthy food in underserved
communities, spur economic development that supports
healthy communities, and inspire innovation in healthy
food retailing.
This unique fund represents a terrific opportunity for
SOCAP11 attendees to demonstrate the possibilities of
people-powered capital—enabling everyday investors to
combine money with meaning to create transformational
change.
Our challenge? Raise $100,000
to support this innovative,
transformational fund.
6 SOCAP 11 CONFERENCE GUIDE
Calvert Foundation and MicroPlace have partnered to
make participation easy:
Rise to the challenge. Make a
healthy difference. Invest today.
» G o to www.microplace.com/freshworks & open * Investment is made via a targeted Community Invest-
a MicroPlace account
ment Note issued by Calvert Foundation & offered by
»M
 ake an investment* MicroPlace, Inc., member FINRA/SIPC. Offers .5% inter-
Start as low as $20, or invest as much you like. est and matures 7/15/2012. Investment is one of many
offered on www.microplace.com, some with more attrac-
»  tart earning a return
S tive terms. Investments are not guaranteed and you could
lose money. You should review the prospectus carefully
The challenge ends September 23rd, so don’t wait to
before investing.
make your investment!
INVESTMENT AT SOCAP 11 7

What brings these people together?
THE DESIRE TO GROW
A MOVEMENT THAT
LETS EVERYONE
INVEST FOR GOOD.
At MicroPlace, we don’t accept a world where half the popula-
tion is mired in poverty, where access to financial support and
community services is just a wish. And we’re teaming up with
smart investors to do something about it. That’s why we’re at
SOCAP—we believe that change begins with the individual,
and when individuals join together to form a movement, that
change becomes truly transformational. We’re building a com-
munity of impact investors who want their money to do good
not just for them, but for those in need as well. People who
want to do more than just invest, who want to be invested. In
change. In opportunity. In making a difference. We can’t wait to
welcome you to this growing community.
BRINGING PEOPLE TOGETHER TO MAKE CHANGE
1 A
 SHWINI NARAYANAN / General 2 DANA SCHMIDT / Compliance
Manager Impact investing allows me to apply my
Every time I encounter someone who is education and skills in traditional finance
a MicroPlace investor, I meet what is the to causes that matter to me…Sitting in a
best in them: their humanity, generosity, yurt in Kyrgyzstan listening to borrowers
and compassion. explain how microfinance helped them re-
build their lives after the fall of the Soviet
Union- that’s why I come to work every
day!.
3 G ILES CASSELS / Marketing
MicroPlace gives me the opportunity to
directly address the economic and social
inequality I first observed as a child, pick-
ing oranges alongside migrant workers in
2 my family’s Florida citrus groves.
1 4 M EGAN FIELDING / Business Develop-
ment
I do what I do because somewhere along
the line, I realized it was what I was meant
to do: connect humanity and create
means for positive change.
3
5 S UGANDHA PARTHASARATHY /
Product Development
When I made my first investment, and
then when I joined MicroPlace, I realized
7
my aspiration to make a direct impact in
alleviating poverty through my job.
6 FLAVIA ROMERO / Social Media
5 MicroPlace was the first organization I
encountered bold enough to believe indi-
viduals could change the world by fusing
their passionate will to end poverty with
the efficiency found in investments.
4 7 R
 ON KIKER / Community Engagement
MicroPlace is a rewarding opportunity
6 for me to share my personal passion for
investing with others, and to be part of
a dedicated community of investors who
want their money to have meaning.
 ENTREPRENEURS AT SOCAP11 NAME

Shereef Bishay #

Daniel Blake
ORGANIZATION

BetterMeans

EcoScraps
WEBSITE

bettermeans.com

ecoscraps.net
COUNTRY

US

North America

Bijal Brahmbhatt Mahila Housing SEWA Trust sewahousing.org India

Khalida Brohi Participatory Development pdi.org.pk Pakistan
Initiatives
Latricia Buckner IMPACT St. Louis impactstl.org US

Boris Bulayev * Educate! experienceeducate.org Uganda

SOCAP is proud to announce it has given scholarships Amy Cagle +* DayOne Response www.dayoneresponse.com US
Richard Hall, Intel Corporation
to more than 80 individuals from more than 20 countries
George Scharffenberger, UC Berkeley Jon Casto # Rise Solar risesolar.com Sub-Saharan Africa
coming to share their solutions at this year’s gathering.
Bernadette Maya Chorengel, Elevar Equity Rana Chang House Kombucha housekombucha.com US
SOCAP would like to thank the following people and orga-
nizations for their contributions to the Entrepreneur’s Fund. Ross Baird, Village Capital Rachael Chong Catchafire catchafire.org US
Generous contributions from sponsors and supporters In addition, SOCAP would like to thank Stewart Craine * Barefoot Power barefootpower.com Australia
make this effort possible each year. University Impact Fund, Lewis Hower and Solidarium solidarium.com.br Brazil
Tiago Dalvi *+
Patrick Mullen, for their coordination of
the selection and communication with Elizabeth Dearborn Davis Akilah Institute for Women, akilahinstitute.org Rwanda
Rwanda
this inspiring group of individuals.
Patrick Donohue #+ Hoop Fund hoopfund.com US
Melanie Edwards Mobile Metrix mobilemetrix.org Brazil
Juan Fermín Rodríguez + QUETSOL quetsol.com Spain
# Denotes a scholarship for being a part of Hub Ventures;
Scot Frank * One Earth Designs oneearthdesigns.org China
* Denotes participation in the Innovation Showcase;
Eden Full Roseicollis Technologies n/a Sub-Saharan Africa
+ Denotes that this entrepreneur will be participating in
the Entrepreneur Pitch Sessions. Viera Funjika * Zambikes zambikesint.com Zambia

Saul Garlick * Think Impact Company thinkimpact.org Sub-Saharan Africa

NAME ORGANIZATION WEBSITE COUNTRY
Thomas George Vipani vipani.org Kenya
Firas Ahmad Emergence BioEnergy Inc. emergencebioenergy.com Bangladesh
Kohl S. Gill # LaborVoices laborvoices.com US
Brahm Ahmadi + People’s Community Market marinsunfarms.com US David Grosof OptiOpia, Inc. optiopia.com South Asia
Slim Trader slimtrader.com Kenya Saba Gul * Bags for Bliss bagsforbliss.org Pakistan
Femi Akinde *
Dan Ancona # DemDash demdash.us US Parag Gupta Waste Capital Partners wastecapitalpartners.com India

Santiago Halty * Senda Athletics sendaathletics.com US

Konrad App * Stima Systems stimasystems.com Kenya
Sameer Hajee Nuru Enervy Pvt Ltd nurulight.com Rwanda
Jason Aramburu re:char re-char.com Sub-Saharan Africa
* Christopher Hamman Waste To Watts waste2watts.org Central America &
Jonathan Attwood # Zamzee zamzee.com US Caribbean
David Auerbach + Sanergy saner.gy Kenya Dana Harvey + Mandela Foods Cooperative mandelafoods.com US

Will Austin * Institute for Affordable drivebuv.org Ghana

Transportation   William Haughey  +* Tegu tegu.com US

10 SOCAP 11 CONFERENCE GUIDE ENTREPRENEURS AT SOCAP 11 11

 NAME ORGANIZATION WEBSITE COUNTRY NAME ORGANIZATION WEBSITE COUNTRY

Claire Herminjard + Mindful Meats mindfulmeats.com US Rob Schuham * Common Colaboration Challenge common.is US
Sandra Hirschberg Green Breakfast Club greenbreakfastclub.com US
Sameer Segal Artoo IT Solutions Pvt Ltd artoo.in India
Myshkin Ingawale  * Biosense Technologies biosense.in India
Rustam Sengupta Boond boond.net India
Alla Jezmir + EGG-energy egg-energy.com Tanzania
‘Gbenga Sesan Paradigm Initiative Nigeria pinigeria.org Nigeria
Elizabeth Johansen Design that Matters designthatmatters.org East Asia & Pacific
Remi Kanji Social Asset Measurements (SAM) socialassets.org North America Aniruddha Sharma Carbon Clean Solutions carboncleansolutions.co.in India

Emily Kerr + Liga Masiva ligamasiva.com US Ujala Shanker Stitches thestitches.info India

David Ketchum  * Mission Resource International missionresource.org US Manoj Sinha Husk Power Systems huskpowersystems.com India
Ben Knelman Juntos Finanzas n/a US
J. Greg Spencer The Paradigm Project theparadigmproject.org East Africa
Cynthia Koenig * Wello wellowater.com India
Anoj Viswanathan Milaap.org milaap.org India
Kalsoom Lakhani Invest2Innovate (i2i) invest2innovate.com Pakistan
Stig Westling + Skip to Renew skiptorenew.com US
Toan Lam Go Inspire Go goinspirego.com US
Jamie Yang EGG-energy egg-energy.com Tanzania
Jihye Lee Organization Yori orgyori.com South Korea
Nandu Madhava mDhil mdhil.com India Anna Young Green Channel rvmchina.com.cn China

Gaurav Manchanda One Degree Solar onedegreesolar.com Liberia Moshe Zilversmit # Evolving Technologies evolvingtechnologies.org US
Toni Maraviglia M-Prep (and Bridge Beyond) mprep.co.ke Kenya
Jen Medbery + Drop the Chalk kickboardforteachers.com US
Chris Melançon # Spyglass spyglassbio.com US

Colin Mutchler #+* LoudSauce loudsauce.com US PLEASE WELCOME THE NEXT GENERATION!
We are thrilled to have in our midst youth from Juma Ventures, an innovative and award-winning youth development
Lloyd Nimetz # RippleQ rippleq.com US
program that combines employment in social enterprises, college preparation and asset building within a highly integrated
Mohamed Ali Niang *+ Malo Traders LLC malotraders.com Mali
case management framework. Juma’s overall goal is to provide a support system for underserved youth to help them earn
Ari Olmos # NextDrop nextdrop.org US a four-year college degree.

Maria Pacheco + Kiej do los Bosques kiejdelosbosques.com Guatemala

Pamela Bandyopadhyay Inspire Medical inspiremedical.org South Asia
Pavkov *

Catlin Powers * One Earth Designs
Byoearth
Maria Rodriguez *
Daniel Rosen * Solar Mosaic
CO2 Bambu
Ben Sandzer-Bell *+
David Schafran *+ Netra
Elizabeth Scharpf Sustainable Health
Enterprises (SHE)
oneearthdesigns.org China In 1993, Juma Ventures (www.juma.org) became the first nonprofit organization to own and operate a commercial
byoearth.com Guatemala franchise—a single Ben & Jerry’s Ice Cream Shop that provided a handful of jobs to homeless youth in San Francisco.
Since then, Juma has grown from a job-training and placement program serving 25 youth to a nationally-recognized youth
solarmosaic.com US development organization operating seven social enterprises in three cities. Juma has employed more than 2,800 young
co2bambu.com Haiti & Nicaragua people who have earned $3 million in wages and saved more than $2 million for higher education. Juma has received
numerous awards for its work including the National Youth Employment Coalition’s PEPNet Award and a Community
eyenetra.com US Achievement Award as the national organization of the year from the Social Enterprise Alliance. In 2011, Juma secured a
multi-year, multi-million dollar commitment from BlackRock to scale its financial capability program into New York City.
SHEinnovates.com Rwanda

12 SOCAP 11 CONFERENCE GUIDE ENTREPRENEURS AT SOCAP 11 13


What brings these companies together?
THEY EACH ARE OFFERING
SOMETHING NEW AND
IMPORTANT TO BUILD
A BETTER WORLD.
SOCAP11 is pleased to present the Innovation Showcase, powered by
Halloran Philanthropies.
Halloran Philanthropies recognizes social entrepreneurs as powerful
catalysts for social change who create innovative business ventures
serving the community. Halloran Philanthropies applauds the many
social entrepreneurs who advance business solutions that focus on
poverty alleviation through income generation, education, housing and
health. We salute the outstanding leaders of incubator and accelerator
organizations who are in the business of identifying, supporting and
funding emerging social entrepreneurs and their transformative ideas
for social change.
The Innovation Showcase, with inspiring entrepreneurs from all over
the world, will be exhibiting their ventures and products to the SOCAP
community throughout the entire conference but but there will be a
party celebrating it the evening of September 8.
BRINGING PEOPLE TOGETHER TO MAKE CHANGE
1 W
 ELLO / www.wellowater.com
The WaterWheel was designed to alleviate the
problems associated with lack of easy access
to water. It’s smart design makes it possible
to collect 25 gallons of water- five times the
amount possible using traditional methods - in
less time and much more easily.
2
1
3 the challenging rural transport requirements of
7
5 One Waterbag™. The low cost, compact size,
6 4
2 BIOSENSE
 / www.biosense.in
ToucHb solves the problem of undiagnosed
anemia and enables effective treatment moni-
toring, by providing prick-free, point-of-care
testing for anemia with a novel non-invasive,
hand-held, mobile based technology.
3 r e:char / www.re-char.com
With the Rutuba kiln, farmers can produce up
to 5 tons of biochar in one year from commonly
available agricultural waste. Biochar can be
burned in existing stoves as a substitute for
wood charcoal (the leading cause of deforesta-
tion). Biochar can also be used as a potent soil
amendment, improving nutrients, water retention
and crop yield.
4 S
 OLIDARIUM / www.solidarium.com.br
The Solidarium Duffel Bag is a re-use product
made out out of Upcycled Seat Cushions and
Upcycled Seat Belts from the Automobil indus-
try FIAT. Design by: NóDesign for Solidarium.
5 B
 .U.V. GHANA / www.buvghana.com
The Basic Utility Vehicle is a vehicle for change.
This affordable, low-maintenance vehicle meets
developing nations, creates economically sus-
tainable transportation, lowers transport costs,
stimulates economic activity, and increases rural
access to social services.
6 D
 AYONE RESPONSE /
www.DayOneResponse.com
DayOne Response is addressing the global need
for emergency drinking water through the Day-
and ease-of-use make the Waterbag suitable for
distribution on a massive scale. The Waterbag
enables relief operations to provide decentralized
water supply to more people, more rapidly, and
requires fewer personnel.
7 S
 ENDA ATHLETICS / www.SendaAthletics.com
Senda is a Fair Trade Soccer company that
makes authentic and durable soccer balls and
equipment, with designs and styles inspired by
players from around the world. Fair Trade certifi-
cation involves independent auditing of factories,
to ensure that workers are paid fair wages for
their labor, and enjoy proper working conditions.
 CONNECTIONS AT SOCAP11
SOCAP11 BRINGS PEOPLE TOGETHER
SOCAP is a place to meet unlikely allies. A Wall Street
banker meets a corner store baker; rural agricultural
technologists meet international development policymak-
ers. It’s the power of connection and the ability to meet
the valuable stranger in the room that makes SOCAP so
interesting and rich.
With a number of meaningful platforms to find others who
may overlap with your efforts—and hopefully some unex-
pected collaborators that you might miss at first glance—
SOCAP11 provides the tools you need to help you locate
existing partners and expose yourself to new friends with
new ideas.
VOLUNTEERS
This year we welcome more than 60 volunteers who will
act as your guides to the gathering. These individuals are
not your average volunteers. Inquisitive grad students and
career changers, inspiring entrepreneurs, and knowledge-
able social enterprise staff—these individuals are people
that you’ll come in contact with for years after the confer-
ence is over.
Spot them with their blue t-shirts with the SOCAP ‘mean-
ing heart’ and feel free to ask them logistics and schedule
questions. They’ll be happy to help!
16 SOCAP 11 CONFERENCE GUIDE
POP-UP HUB
The Hub is a local and global habitat for
social innovators to collaborate, access
market opportunities and capital, build
community, scale ideas, and connect with a global net-
work of 5000 Hub members. This year 16 Hub Ventures
entrepreneurs are represented at SOCAP11. Your visit to
San Francisco isn’t complete without a visit to Hub SoMa,
located conveniently at 901 Mission in the historic San
Francisco Chronicle building near the Powell Street BART
station. Return your conference badge to the Pop-up Hub
at the end of the conference for a free 1-day pass to Hub
SoMa or Hub Berkeley.
The Pop-up Hub at SOCAP11 is just a taste of the
dynamic work environment that the Hub creates daily in
25 cities around the world, and it features:
» D esignated meeting space and dynamic mediums for
brainstorming and idea creation
»  ot desks for checking your email and getting work done
H need to be there. If you need help sorting through con-
» P rofessionally hosted environment with Hub Hosts avail-
able to help you meet your various needs at SOCAP11
Hub Hosts are specifically trained to assist you in ways:
1 TRANSLATING Jargon and Language
Whether you are struggling to understand insider lingo
or looking for help translating a specific phrase to your
language, Hub Hosts will be able to assist you or point
you in the right direction. Don’t be shy: ask a Host to
help explain any terms that are unfamiliar to you.
2 C ONNECTING with the Online Networking Platform
SOCAP11 is a place to meet your next partner, project,
investor, collaborator, or friend in the social capital
market, and this year we present an online networking
platform that provides you the opportunity to do the
following:
»
Search your fellow attendees by name, organization,
location, tags
» View your Twitter and LinkedIn contacts in attendance
» Start conversations on topics of interest
» View relevant news feeds
» Connect with fellow attendees through
direct messaging
» Find attendees with interests similar to yours
» Ask questions beforehand and get in online
conversations with moderators and panelists.
For web and mobile access: socap11.pathable.com
3 E XPLORING the Conference Agenda
With more than 40 panels and 250 panelists at SOCAP11,
you are bound to discover the right content for you.
Our online attendee network enables you to:
» View sessions by day, track, and panelist
» View panelist profiles
» P ersonalize your own schedule
For web and mobile access: socap11.pathable.com
4 N AVIGATING the Conference Grounds
Hub Hosts can help you parse the dense program
content to find the place you need to be and when you
ference details visit the Hub Pop-up in Festival Pavilion
or ask the volunteer stationed at the Information Desk
in front of either Festival or Herbst Pavilions.
LEARNING COMMUNITIES
Another exciting way of navigating the event is by joining
one of the learning communities that have emerged around
SOCAP11. Great partners like Foundation Source and
Criterion Ventures are helping specific communities find
their way through all of the great content at SOCAP!
A UNIQUE SOCAP EXPERIENCE FOR
PRIVATE FOUNDATIONS
Making More Foundations Great Foundations™
Are you a private foundation trying to navigate the vast
world of Social Capital Markets? Join your peers in a
curated conference experience guided by Foundation
Source Philanthropic Directors Sharon Schneider and
Berit Ashla.
» C onnect with like-minded philanthropists before,
during and after the conference to optimize your
learning experience
» D on’t just hear experts from the stage—get in-
troduced to key contacts and start building your
network in the social capital space
» A sk questions, exchange thoughts and share
insights in a comfortable environment with other
private foundations to shape your overall philan-
thropic strategy moving forward
There is no charge to be part of this unique learning
CONNECTIONS AT SOCAP 11 17
 community. To join us, RSVP to Berit Ashla at
bashla@foundationsource.com or Sharon Sch-
neider at sschneider@foundationsource.com.
CRITERION VENTURES JOINS CHURCH FOLKS
WHO WANT TO CONNECT AT SOCAP11
What happens when money meets meaning? This same
question, which has driven increasingly large and diverse
groups of people to SOCAP conferences for the past
three years has also animated conversations in church
basements and Sunday school classes for generations.
To help connect these two conversations Criterion Ven-
tures is partnering with SOCAP11 to create a curated
SOCAP process for individuals coming from a church
background. Criterion has ten years of experience
working with church and the social capital marketplace,
and has begun to form a broader community around its
focused initiative, Church as an Economic Being. People
from Criterion are acting as docents for a group of fellow
travelers, bringing knowledge of the event and relation-
ships with its leaders to provide an experience that
facilitates community, perspective and time for reflection.
If you are intrigued, want to join, or would like more
information you can email martinez@criterionventures.
com or stop at the Information desk at the front of either
Herbst or Festival Pavilions and ask how to connect with
the Criterion Group.
THE SPECTRUM OF MARKETS
PRESENTED BY LIQUIDNET / http://www.liquidnet.com
Many have recognized a “Coming Capital Convergence”
in which effective and efficient capital allocation will
help achieve shared social goals. Liquidnet is partnering
with SOCAP to examine the full spectrum of the social
18 SOCAP 11 CONFERENCE GUIDE
capital market, to better understand what philanthropy
and impact investing can learn from each other to build
better markets for good.
Liquidnet is helping to map efforts towards this conver-
gence through the Spectrum of Markets map, a large
visual display of the social capital landscape located in the
main Festival Pavilion at Fort Mason. With Liquidnet “Car-
tographers” as your guides, you’ll be able to learn more
about where you fit and even place yourself on the map!
In addition, Liquidnet is focusing special efforts towards
philanthropy and its importance in the spectrum of mar-
kets. If you’re particularly interested in how philanthropy
intersects with impact investing, in the conference
schedule you’ll find specific sessions marked “Philan-
thropy: Presented by Liquidnet.”
WANT TO BE ON THE MAIN STAGE AT SOCAP11?
We are partnering with VYou to capture the spirit of
SOCAP. VYou is helping us create video montages of
SOCAP attendees. These montages will be seen in real
time on our website, Facebook and Twitter. We’ll choose
some of the most inspirational quotes for main stage
vignettes. Want to get your voice out to your peers? Find
one of the VYou booths located in both Festival and
Herbst Pavilions and record away!
SOCAP11 DAILY UPDATES
SOCAP11 will include scores of exciting announcements
and we don’t want you to miss any of the big news. Each
day, our attendees will be able to receive a daily update
with each new deal, the major events of the day, and a
round-up of the sessions via blog, Twitter, and video.
CONNECT WITH SOCAP11 SOCIAL MEDIA
Social media can be used as an online extension of the
conversation, as well as a reporting mechanism for the
thousands who will be following SOCAP11 online. Help
us share learnings, thoughts, ideas, and questions from
SOCAP11 by utilizing social media. Here are a few ways:
@SOCAPMarkets and #SOCAP hashtag have become
major sources for news in the social capital market space.
Make sure to follow them so you don’t miss a beat!
#SOCAP11
Track Hashtags (use in conjunction with #SOCAP11):
» Design for Social Innovation / #d4si
» Technology: Inclusive & Investable / #tech
» Polycentric Solutions: Local in the World / #local
» Green 2.0: Sustaining People & Planet / #green
» People-Powered Capital / #PPC
» Money, Meaning & Impact / #MM!
» Art at SOCAP / #art
» Leveraging the New Media Currency / #media
» E ntrepreneurs: Where the Passion meets the Pitch /
#pitch
»W
 ild Card track / #wild
http://www.facebook.com/socialcapitalmarkets
http://linkd.in/SOCAP11
SOCAP11 LIVESTREAM
All Cowell Theatre sessions will be streamed live from
SOCAP11 and archived after the event. If you miss a
Cowell session, want to watch again, or even to suggest it
to someone not in attendance at SOCAP11, we will have
made these available for you on our website.
View livestream here: socialcapitalmarkets.net/
socap11-livestream/
CONFERENCE CURRENTS:
CURRENCIES THAT MAKE THE VALUE
AT SOCAP11 VISIBLE
Why Conference Currents? While a conference acts as a
marketplace of ideas, deep value resides in the connec-
tions, idea development, insights, innovation, and projects
you encounter. This value often disappears after we leave
the event because we don’t make it more tangible than
a stack of business cards that quickly lose their context.
Conference Currents provides tracking and coherence for
these “intangible” value streams, enabling you to maximize
the real wealth of the conference experience, even after
you go back home.
HOW IT WORKS: Conference Currents brings attention to the
ideas and innovators that attract attendees. It uses simple
score-cards to track participants, their ideas, and ratings
of those ideas based on innovation, impact, and feasibility.
Participants who get the best feedback and attract the
CONNECTIONS AT SOCAP 11 19
most attention will be featured on the SOCAP website fol-
lowing the conference. These are the people we know you
want to hear more from! Everyone using Conference Cur-
rents also gets a transcript of their connections and ratings
which are linked to their profile on Pathable (our online
community platform) for easy follow up post-conference.
Play with us! This is a pilot; Conference Currents launches
at the next SOCAP. The Conference Currents table will
be in Festival Pavillion, where experts and volunteers can
show you how how fun and engaging it is to use curren-
cies to track, measure, and collectively create deeper and
more lasting value in our coming together.
Learn more at ConferenceCurrents.com
ART AND EXPRESSION SPACE
Enhancing the overall SOCAP11 experience—by both cu-
rating art exhibits and providing ways for attendees them-
selves to draw, paint, sculpt, or create a physical model—we
are leveraging art and kinesthetic modeling to layer learn-
ing and sharing, and create conditions for epiphanies. By
providing full-spectrum learning experiences through the
visual arts and the Show Me Stations, can we increase the
likelihood that SOCAP11 participants will learn deeply and
collaborate on emerging thought? Let’s find out together.
SHOW ME STATIONS
Show Me Stations are portals—designed by Maura Dilley—
through which people can pull ideas into the physical world.
They provide a relief point for fatigued verbal descriptions
that need density and shape to be understood, shared, and
enhanced. Attendees are encouraged to use these kiosks
(which deliver creative materials such as clay, paper, glue,
markers, pipe cleaners, and gizmos) to prototype, model,
and create illustrative examples of their ideas.
“SELF WORTH” BY JONATHAN WEISBLATT
www.oneselfportrait.com
Self Worth is a carefully sculpted environment at the
geographical center of SOCAP11 in which the participant
can find peace and space for reflection, centering and con-
textual renewal. The work is composed of serene signposts,
20 SOCAP 11 CONFERENCE GUIDE
large (14’ x 9’) which along with the history of abstract
expressionism is a reference to the “macho” and manhood
in contemporary culture.
SOLAR LIGHT INSTALLATION BY NOKERO
http://www.nokero.com/
Nokero (short for “No Kerosene”) is a fairly new, for-profit
venture that designs solar technology solutions for poor,
rural, off-grid communities across the developing world.
soundscapes and questions leading people into profound
and compelling explorations of how we source, relate to,
and measure ourselves and our actions in this infinitely and
delicately complex web of interconnected biological systems
we call our world. The purpose of this work is to clarify and
pave new ways forward toward a vibrant, just and sustain-
able human presence on the planet. Self Worth debuted at
the Burning Man Festival in 2008 as “Self -Evidence”.
“FLUX1” BY SKIP CULLEN
skipcullen19@gmail.com
All of the above exhibited pieces are available for pur-
This large piece attempts to literally and visually map the
chase directly from the artists.
causes of the 2008 recession. It is an attempt to under-
stand the complexity of the financial system, its interrelated The Art and Expression Space at
parts, and how recessions occur. “I enjoy the audacity of SOCAP11 was curated by Maura
knowing that the act of mapping it is futile but is done Dilley. Maura offers leadership
anyway. Everyone can relate to being a part of a larger development services for social
system out of their control,“ says the artist. This imagery is innovation. She specializes in de-
also juxtaposed against explosions, weather patterns, and signing tools and environments for
abstract expressionist references. The painting is also quite collaboration within the sustainability
community. Maura works with her hands and face-to-face.
She believes in the transformative power of humor, cre-
ativity and self-organization. If you spend a day with Mau-
ra, expect to think, move, draw, speak, listen and laugh.
Maura holds a bachelor’s degree in International Relations
and a master’s of science in Strategic Leadership towards
Sustainability. She lives in San Francisco, CA.
THANK YOU TO INTERSECTION FOR THE ARTS
Thanks to our partner, Intersection for the Arts, for helping
to bring art into the market at the intersection of money
and meaning. www.theintersection.org
OPEN SPACE
Every year SOCAP’s third day has been structured as an
unconference, using a process called Open Space. Partici-
pants have loved it, many leave saying that these sessions
were the place where they learned the most.
In Open Space, participants propose topics for sessions.
People interested in those topics attend those sessions.
The process is only marginally more complicated than that,
and it leads to great discussions, chance meetings that
might not have occurred and more.
This year we’re mixing the Open Space into the conference
itself. At the opening plenary, we’ll explain how the Open
Space will work. Then twice a day we’ll self-organize, giving
us time to dive more deeply, together, into issues that mat-
ter to us. Then we’ll head back to the regular sessions and
learn more.
We invite you and all our attendees to host your own
session to address issues that arise on the spot, continue
conversations that are left unfinished, frame issues in a
different way than a SOCAP11 session did, and talk about
the things that matter most to you. If you have a topic that
you want to propose, our facilitator–Jerry Michalski–will
set the stage for introducing ideas during our marketplace
session on Wednesday afternoon.
Friday afternoon, even during tear-down of the conference,
we are hoping that people will hang around and continue to
participate in self-organized conversations. This ‘after party’
will be hosted by the Pop-up Hub staff. SF Off the Grid and
nearly 30 of their popular food trucks will be at Ft. Mason
for people to purchase food and drink, and perhaps even
provide a little music for listening and dancing enjoyment.
About our facilitator
Jerry Michalski is the founder of REX, the Relationship
Economy eXpedition, a private, collaborative inquiry into
the next economy. More broadly, he is a pattern finder,
lateral thinker, Gladwellian connector, facilitator and
explorer of the interactions between technology, society
and business.
CONNECTIONS AT SOCAP 11 21
 1 R
 EBECCA PETZEL / People-Powered

What brings these people together?

Capital track
Rebecca has managed crowdsourcing
initiatives for big corporations and small
startups. Dedicated to empowering our

THEY HAVE THE KNOW-HOW TO DEVELOP collective intelligence, she’s worked in

online communities for three years.

CONTENT THAT
2 LIZ KRUEGER / Green 2.0 track
Liz is a mid-career professional and stu-
2 dent of sustainability working on her own
career transition to Green 2.0. She has a

WILL EDUCATE
passion for solutions that are restorative
for people and planet.

3 B EN THORNLEY / Money, Meaning &

AND MOTIVATE
1 Impact track
Ben is Director of InSight, the thought
leadership practice at Pacific Community
Ventures. He is excited to link the many
worlds that comprise social capital and
SOCAP’s track leads are on the cutting edge of where the impact investing.
conversation in the market is going in each of their sectors;
3 4 FIONA HOVENDEN / Polycentric Solu-
from Green 2.0 to crowdfunding, from Impact Investing to
tions: Local in the World track
design for social innovation, they have gathered the speakers
Fiona has spent 20 years researching how
who have the most to say and the greatest results to show;
we change to navigate crisis and embrace
the thinkers and the doers who are making a difference. possibility. Her Collective Invention con-
6
sultancy uses holistic diagnostics, theater,
futures thinking, and scenario develop-
ment to enable clients to explore future
options.

5 SARAH BROOKS / Design for Social

Innovation track
Sarah focuses on designing products and
services including peer-to-peer open open
collaboration that support emergent com-
4 munity. She is Director of Social Innova-
5 tion at Hot Studio.

6 J ESSICA MARGOLIN / Technology:

Inclusive & Investible track
Jessica is an impact investment analyst.
She loves the transformative potential of
BRINGING PEOPLE TOGETHER TO MAKE CHANGE technology and data.
 TRACKS AT SOCAP11 DESIGN FOR SOCIAL INNOVATION
The most effective social innovations are the result of careful design within
a cultural context. That’s a skill that can be learned. Explore tools and stories
related to system, service, product and business design. Follow the sequence
of a design process through the phases of research, synthesis, concept
development, prototyping, iteration and funding; Dive into tools and stories
related to system, service, product and business design; and participate in
case study presentations, discussions and hands-on activities to help you
apply design methodology to your projects.

Our goal for SOCAP has always been to build and inspire
a community to come together, share their stories and
expertise, and help create the partnerships, investments,
and donations that get important things done. This year, we
are asking big questions and hearing bold answers. What
are new technologies helping to change the way we create
impact? How are we strategically looking at systems to
design for more effective initiatives? How are our on-line
lives changing our off-line actions? What is the interplay of
public and private sectors in the wake of turbulent times in
governments around the world? Where are local solutions
creating templates for global problems? How have we
moved past ‘doing no harm’ into infusing good into supply
chains? How is media making a difference in spreading the
message of social action? Above all else, how are we—as
a community—making sure that social entrepreneurs are
getting in front of the right partners to realize the true
potential of their enterprises?
We have the questions. We believe we all have the
answers. Thank you for joining us on this journey.
Curated by Sarah Brooks, Hot Studio
Assisted by Christina Tran, AC4D
My name is Sarah Brooks, and I’m the Director of Social Innovation at Hot
Studio and founder of Networked Culture, a design strategy consultancy.
At Hot Studio, we are a team of designers and engineers who work with
social entrepreneurs, business leaders, innovative organizations and
emerging companies to help amplify their impact. Since 2000 my work
has focused on designing products and services that support emergent
community. This has included peer-to-peer open collaboration, the creation
of value networks, and the use of rich media to spark debate and share
ideas. I’m excited to be curating the Design for Social Innovation track at
SOCAP 11. I hope to see you there.

LEVERAGING THE NEW MEDIA CURRENCY

Modern media is no longer simply the newest, shiniest vehicle to disseminate
information: it’s become the way we measure and express who we are and
the meaning of our lives. Technological advances continue to connect us at
a scale previously unfathomed, transforming mass communication into mass
participation. Join us as we explore new models in the wake of this shift and
address the shrinking gap between social and financial capital.
TECHNOLOGY: INCLUSIVE AND INVESTIBLE
Many challenges face the world, and some situations are getting worse so
rapidly that viable solutions seem daunting. In this track we explore
(1) how technology can be used to bring about systemic change,
quickly, as well as

(2) tools to help investors make sense of this evolving landscape.

Curated by Jeff Leifer, Circadian Media Lab
Transformative change begins with a shift towards harmonizing our business
and life goals. At Circadian Media Lab, we are committed to bringing
about this meaningful change in culture through authentic engagement.
From engineering digital media to sharing transformational stories, CML is
stretching towards this horizon. I was proud to be among the earliest voices
advocating socially responsible finance and still consider that a driving force
in my life. I’ve had the privilege of working at the intersection of media,
finance and technology for more than three decades – and I’m still learning
how to frame the big questions facing social capital today.
Curated by Jessica Margolin
Assisted by Avary Kent, HIP Investor
I’m Jessica Margolin. For over two decades, I’ve been intrigued by the way
different “sectors” of our economy fit together. How is the home related
to the community and the workplace? How do for-profits and non-profits
complement each other? If someone has a bad day at work, does that affect
the efficacy of the school system? If we created a person-centric model of
the economy (like a carbon cycle or a water cycle) how might that inform the
way we think and feel about our lives?

24 SOCAP 11 CONFERENCE GUIDE TRACKS 25

 All these different sets of information interact. As a social entrepreneur,
I’ve seen the potential of building products around access to information
and technology. As an impact investment analyst, I enjoy the scale.
PEOPLE-POWERED CAPITAL
Sponsored by MicroPlace
Within this track, we investigate how on-line and off-line democratizing trends
are disrupting the capital markets. With platforms like IndieGoGo, MicroPlace,
and Kiva, an individual can invest as little as $20 to make a change in the
world. Together, all of us can make a bigger difference than just the rich and
philanthropic few. Join us to explore ways entrepreneurs are giving us tools
that use our individual and collective power to make an impact through crowd-
funding and collaborative, shareable commerce.
Curated by Rebecca Petzel, Groupaya
Assisted by Avary Kent, HIP Investor
I’m Rebecca Petzel and I work with Groupaya: a new kind of consultancy
where we empower groups of people to realize their collective intelligence
and maximize collective impact. Since 2008 I’ve been studying how on-
line, collaborative communities are out-performing and supplanting our
old institutional paradigms in efforts to save the world. I’ve helped set
up and manage new crowdsourcing communities, and worked with large
corporations to help them move past old institutional models towards open,
collaborative working styles.
My work is all about creating people-powered mindsets, and no where is this
more needed than in the capital markets. I’m excited to explore the future of
People-Powered Capital and how we can create a movement to take impact
investing to the next level, together.
MONEY, MEANING, & IMPACT
Discover social entrepreneurs who can and are changing the world, and those
who support them – investors, foundations, and government – particularly here
in the United States.
$
Focus on connecting the best business and project ideas to innovative capital
solutions, providing a mix of risk, return and impact opportunities. Imagine
$
new rules of the game that solidify the most effective models of social change
through policy reform. Celebrate a new vision for mainstream financial markets
and ask the largest, most influential private and public institutions to take note.
26 SOCAP 11 CONFERENCE GUIDE
Our shared interest in a sustainable, equitable economic future is at stake.
How can we help you, and you help us, to make capital social by nature?
Curated by Ben Thornley, InSight
Assisted by Meredith Willa, Pacific Community Ventures
I’m Ben Thornley, Director of InSight, the thought leadership practice at
Pacific Community Ventures — a growth equity manager deploying $60
million to high-potential companies in underserved communities in the US.
My work includes building a global network of researchers, investors and
public officials focused on the critical role of government in growing impact
investing, supported by The Rockefeller Foundation, and consulting to the
largest pension fund in the US, CalPERS, on the social impacts of the over
$17 billion it invests in California.
I am excited to use this track as an opportunity to link the many worlds that
comprise social capital and impact investing markets in the US and to highlight
the collaborative ideas and experiences from which we all can benefit.
POLYCENTRIC SOLUTIONS: LOCAL IN THE WORLD
The way to solve a global problem is not with a centralized, global solution; it’s
with polycentric, local solutions everywhere they are needed; urban and rural,
unique but replicable.
We will be exploring the multiple centers of action that must be aligned for
local communities to (re)generate themselves as thrivable, livable places. We
will look at systems of food, housing, and capital flows, as well as ways in
which we build resilience in ourselves and our communities. We will also look
at the ways in which by local action can create sustainable communities built
on mutually accountable, interactive systems.
We will also use ‘living case studies’, and the Eco-cities framework, to ground
each discussion with interactive ‘mini solution sessions’. Let’s bridge the divide
between the developing and developed world, and learn from one another.
Curated by Fiona Hovenden
I’m Fiona Hovenden, curator of the track Polycentric Solutions: Local in the
World. I’m an ethnographer by trade and inclination. I have spent the last twenty
years researching and documenting how individuals, groups, and organizations
change to navigate crisis and embrace possibility. With Erika Gregory I co-
founded the social innovation consultancy Collective Invention, Inc. We use
holistic diagnostics, theater, futures thinking, and research-based persona and
scenario development to create immersive experiences that enable our clients
to explore future options, and develop a forward-acting resilience.
TRACKS 27
 GREEN 2.0: SUSTAINING PEOPLE & PLANET
Green 2.0 fully integrates people and planet into the whole solution. Green
2.0 business products and services are good throughout their entire life cycle,
and good for employees—for the people who mine the raw materials that
wind up in the products, and for all those local ecosystems and community
stakeholders along the way. Green 2.0 conservation solutions create ways for
ecosystems and humans to thrive together, not just in our separate quarters.
Planet-focused investors are learning that they need poor people in the
developing world as allies. And poverty-focused investors find new, green-
focused investors who want to co-invest with them. Learn where opportunity
is emerging, where there are challenges, and where Green 2.0 is moving to
scale and becoming mainstream.
Curated by Liz Krueger
My name is Liz Krueger, and I’m the curator of the Green 2.0 track. I’m a mid-
career professional and student of sustainability working on my own career
transition to Green 2.0. I love seeing the progress in solutions, products and
services that are not just “less bad” than alternatives, but come together as
sustainable and restorative of people and planet.
FIVE FUND FORUM: A SUSTAINABLE INVESTMENT SHOWCASE
Watershed Capital Group is organizing its 7th Five Fund Forum in affiliation
with SOCAP11 and Toniic. The Five Fund Forum presents leading private
equity fund managers across the spectrum of sustainability including Impact
Investing, Cleantech, Green Consumer Products, Microfinance, Energy
Efficiency, and Renewable Energy. It provides an opportunity for family
offices, foundations, investment advisors, and other investors to meet fund
managers who are utilizing innovative sustainable investment strategies.
This time around, the forum will be split into two parts. The first session will
include 15-minute presentations from each fund. During the second session
there will be structured Q&A allowing each attendee to spend time with fund
managers they choose. This event is for accredited investors only. If you
have not pre-registered for this session, please arrive 10 minutes early to
complete the necessary paperwork in order to qualify..
Curated by Michael Whelchel
I am the Co-Founder and a Partner of Watershed Capital–an investment
bank working with sustainable funds and companies. I have 16 years
experience financing, acquiring, selling, growing, and operating small and
middle market companies. My experience has included start-ups and later-
28 SOCAP 11 CONFERENCE GUIDE
stage companies in a range of industries. I have played key roles in the early
stages of two private equity firms. And I am a board member of SJF Institute
and Investors’ Circle.
ENTREPRENEURS: WHERE THE PASSION MEETS THE PITCH
Experience social entrepreneurs telling their stories of their world-changing
startups. This track will feature four pitch sessions, each consisting of four
entrepreneurs. Outstanding entrepreneurs were vetted by our partner social
enterprise accelerator programs, and we have chosen the best of the best.
These individuals will be presenting to a panel of esteemed practitioners in
impact investing who are challenged not to find holes in the presentations,
but to compete to offer real, tangible support to help the entrepreneurs
reach their goals.
Curated by Jennifer Nice
I have worked to advance the socially responsible investment category for
the past 11 years. I currently work on strategic initiatives with Good Capital,
Hub Bay Area and ImpactAssets. Previously, I worked for The Women’s
Equity Mutual Fund and have also been active in the creation of Donor
Advised Fund Programs with foundations and individuals that highlight
impact investing.
Ably assisting Jenn with the Entrepreneur Pitch Sessions were Gabby
Culver, Avary Kent and Janet Wang of the SOCAP team.
Entrepreneur Pitch Sessions moderated by Suzanne Beigel
of Investors’ Circle
I’m the former CEO and now on the advisory board of Investors’ Circle, now
a part of SJF Institute, an early stage impact-investing network based in the
US and with strong ties to European networks. I serve on the GIIRS Advisory
Board and boards of for-profit companies I invest in. I’m an active angel
investor and philanthropist. I live in London but spend much time in the US. I
am passionate about bringing women into impact investing, and growing the
base of women entrepreneurs. In an earlier life I built an e-learning business,
have been involved in the online world since the early 1980’s, and have
started and run several green businesses.
TRACKS 29
 SCHEDULE
WEDNESDAY
DAY 1 SEPTEMBER 7

TIME FESTIVAL PAVILION COWELL THEATER FIRE HOUSE FLEET ROOM GOLDEN GATE HERBST PAVILION 370C 260C HERBST PAVILION
IMPACT FORUM INVESTOR ROOM

SPONSOR AREA/ KEYNOTES / LEVERAGING TRACK 1 TRACK 2 TRACK 3 TRACK 4 TRACK 5 TRACK 6 TRACK 7
MEALS THE NEW MEDIA CURRENCY DESIGN FOR SOCIAL TECHNOLOGY: INCLUSIVE PEOPLE-POWERED CAPITAL MONEY, MEANING & IMPACT POLYCENTRIC SOLUTIONS: GREEN 2.0: SUSTAINING A SUSTAINABLE INVESTMENT
INNOVATION & INVESTABLE LOCAL IN THE WORLD PEOPLE & PLANET SHOWCASE

7:30 Registration
& Breakfast

9:00 MORNING PLENARY Simulcast Simulcast

Keynote Address
Kevin Starr
Keeping the Meaning
in the Market
Kevin Jones, Kevin Starr
Steve Wright, Saba Gul
Rosa Lee Harden,
Mathieu Senard
Introduction to Open
Space
Open Space Intro
Jerry Michalski,
Maura Dilley

10:40 BREAK

11:00 Who’s in the Room Who’s in the Room Who’s in the Room Who’s in the Room Who’s in the Room Who’s in the Room

11:45 BLOCK 1 / 90 MINS BLOCK 1 / 90 MINS BLOCK 1 / 60 MINS BLOCK 1 / 90 MINS BLOCK 1 / 60 MINS BLOCK 1 / 90 MINS BLOCK 1 / 60 MINS BLOCK 1 / 60 MINS
Technology and Design-Driven Innovative Environ- The Democratization of First Comes Meaning: Polycentric Solutions: Linkages: Investing, The New Seed Funds:
Innovation: New Models Entrepreneurship ments: Building Impact Investing: Break- A Conversation with The ‘What?’, the ‘How?’, Business and Conservation Filling the Gap in Early-
of Engagement Socially Good Prod- ing Down Barriers to Tom Steyer and the ‘Why?’ Stage Impact Investing
ucts from Open Data People-Powered Capital
12:45 LU NCH LU NCH LU NCH LU NCH Lunch Served in Room

1:15

1:45 LU NCH LU NCH WILD CARD TRACK BLOCK 2 / 90 MINS LU NCH BLOCK 2 / 90 MINS LU NCH BLOCK 2 / 90 MINS BLOCK 2 / 90 MINS
BLOCK 2 / 90 MINS Technology Solutions: The Business Case for Innovations in Conserva- Five Fund Forum
2:15 BLOCK 2 / 60 MINS BLOCK 2 / 60 MINS BLOCK 2 / 60 MINS
Building the Impact Ready to Scale Impact Metrics tion Development Presentations
Leverage Content to Village Capital: What if Real Food: Access and
Entrepreneur Move-
Maximize Impact and Microfinance and Angel Cooperation
ment: Perspectives
Return Investing Had a Baby? This session begins at 2:15
from Top Early Stage
This session begins at 2:15 This session begins at 2:15
Entrepreneurs in
Central America

3:15 BREAK

30 SOCAP 11 CONFERENCE GUIDE 31

 SCHEDULE
WEDNESDAY
DAY 1 SEPTEMBER 7

TIME FESTIVAL PAVILION COWELL THEATER FIRE HOUSE FLEET ROOM GOLDEN GATE HERBST PAVILION 370C 260C HERBST PAVILION
IMPACT FORUM INVESTOR ROOM

SPONSOR AREA/ KEYNOTES / LEVERAGING TRACK 1 TRACK 2 TRACK 3 TRACK 4 TRACK 5 TRACK 6 TRACK 7
MEALS THE NEW MEDIA CURRENCY DESIGN FOR SOCIAL TECHNOLOGY: INCLUSIVE PEOPLE-POWERED CAPITAL MONEY, MEANING, & IMPACT POLYCENTRIC SOLUTIONS: LO- GREEN 2.0: SUSTAINING PEOPLE A SUSTAINABLE INVESTMENT
INNOVATION & INVESTABLE CAL IN THE WORLD & PLANET SHOWCASE
3:30 AFTERNOON PLENARY Simulcast Simulcast
The Power of All of Us
Keynote Address: Giles
Cassel, MicroPlace

PLUS: There’s Karma

in Impact Investing.
Come to this Session
to Collect Yours

4:30 BREAK
IN HERBST
PAV I L I O N

4:45 BLOCK 3 / 60 MINS BLOCK 3 / 60 MINS WILD CARD TRACK BLOCK 3 / 60 MINS BLOCK 3 / 60 MINS BLOCK 3 / 60 MINS BLOCK 3 / 60 MINS BLOCK 3 / 60 MINS
An Armchair Conversa- Gleaning Insights BLOCK 3 / 60 MINS Igniting a Global Changing the Game: Investing in Home: Financing for Leverage, Five Fund Forum:
tion with Van Jones The Coming Capital Community of Impact The Big Role for Smart The Role of Housing and Scale and Impact Q & A with the Five Funds
Convergence Investors Government the Built Environment

5:45 BREAK

5:55 OPEN SPACE

MARKET PLACE

6:45 FOOD TO FUND

PARTY
Sponsored by
Whole Foods
Market
FESTIVAL
PAVILION

32 SOCAP 11 CONFERENCE GUIDE SCHEDULE / DAY 1 33

 SCHEDULE
THURSDAY
DAY 2 SEPTEMBER 8

TIME FESTIVAL PAVILION COWELL THEATER FIRE HOUSE FLEET ROOM GOLDEN GATE HERBST PAVILION 370C 260C HERBST PAVILION
IMPACT FORUM INVESTOR ROOM

SPONSOR AREA/ KEYNOTES / LEVERAGING THE TRACK 1 TRACK 2 TRACK 3 TRACK 4 TRACK 5 TRACK 6 TRACK 7
MEALS NEW MEDIA CURRENCY DESIGN FOR SOCIAL TECHNOLOGY: INCLUSIVE PEOPLE-POWERED MONEY, MEANING, & IMPACT POLYCENTRIC SOLUTIONS: LO- GREEN 2.0: SUSTAINING PEOPLE WHERE THE PASSION MEETS
INNOVATION & INVESTABLE CAPITAL CAL IN THE WORLD & PLANET THE PITCH
8:00 Registration /
Continental
Breakfast

9:00 PLENARY PANELS Simulcast Simulcast

Making Your Life Count
Penelope Douglas (M)
Michael Keischnick,
Gil Friend, Jeffrey Hollender

From Crisis to Building

Something New Together
Debbie Alvarez-Rodriguez,
Sean Greene, Lisa Kleissner

10:30 BREAK

10:45 OPEN SPACE

45 MINS

11:30 BREAK

11:45 BLOCK 4 / 60 MINS
Who Tells the Story?
Emerging New Voices
BLOCK 4 / 90 MINS BLOCK 4 / 60 MINS WILD CARD TRACK BLOCK 4 / 90 MINS BLOCK 4 / 90 MINS BLOCK 4 / 60 MINS BLOCK 4 / 90 MINS
Reframe: Bridging Things that Work: BLOCK 4 / 60 MINS The Long View: What Slow Money: Capital, Sustainable Business Pitch Session 1:
Research and Action Amplifying Impact Spirituality & Social Institutional investors Want Currency and Entrepre- Innovation Sustainable Consumer
Through Effective Enterprise: What’s Every Social Entrepreneur neurs Products and Services
Partnership Your Motivation? to Know

12:45 LU NCH LU NCH LU NCH LU NCH LU NCH

1:15

1:45 LU NCH LU NCH LU NCH BLOCK 5 / 90 MINS BLOCK 5 / 90 MINS LU NCH LU NCH BLOCK 5 / 90 MINS BLOCK 5 / 90 MINS
Harnessing Disruptive Beyond Crowdfund- Synergies Across Silos: Pitch Session 2:
Innovation: How the ing: The Future of Managing Mission, Food and Education
Rules of Innovation Social Enterprise? Meaning and Multiple
Can Accelerate Social Stakeholders
Impact
2:15 WILD CARD TRACK BLOCK 5 / 60 MINS WILD CARD TRACK BLOCK 5 / 60 MINS
BLOCK 5A / 60 MINS Concept Generation BLOCK 5B / 60 MINS Resilience: From Disaster
The Foundation of Impact Impact Investment in East Response to Economic
Investing Meets the Future Asia: Trends and Directions Sustainability

3:15 BREAK

34 SOCAP 11 CONFERENCE GUIDE SCHEDULE / DAY 2 35

 SCHEDULE
THURSDAY
DAY 2 SEPTEMBER 8

TIME FESTIVAL PAVILION COWELL THEATER FIRE HOUSE FLEET ROOM GOLDEN GATE HERBST PAVILION 370C 260C HERBST PAVILION
IMPACT FORUM INVESTOR ROOM

SPONSOR AREA/ KEYNOTES / LEVERAGING THE TRACK 1 TRACK 2 TRACK 3 TRACK 4 TRACK 5 TRACK 6 TRACK 7
MEALS NEW MEDIA CURRENCY DESIGN FOR SOCIAL TECHNOLOGY: INCLUSIVE PEOPLE-POWERED MONEY, MEANING, & IMPACT POLYCENTRIC SOLUTIONS: LO- GREEN 2.0: SUSTAINING PEOPLE WHERE THE PASSION MEETS
INNOVATION & INVESTABLE CAPITAL CAL IN THE WORLD & PLANET THE PITCH
3:25 OPEN SPACE
45 MINS

4:10 BREAK
Feel Good

4:30 KEYNOTE ADDRESS Simulcast

What’s Next for the Social
Capital Market?
Kevin Jones
KEYNOTE CONVERSATION
WITH BOB PATTILLO
He’s Been First,
He’s Been Right, and
He’s on to What’s Next
Bob Pattillo, Kevin Jones
Game Changer: Media,
Message, Markets
Jeff Leifer, Jane McGonigal
Pascal Finette

6:00 INNOVATION
SHOWCASE PARTY
powered by Halloran
Philanthropies

36 SOCAP 11 CONFERENCE GUIDE SCHEDULE / DAY 2 37

 SCHEDULE
FRIDAY
DAY 3 SEPTEMBER 9

TIME FESTIVAL PAVILION COWELL THEATER FIRE HOUSE FLEET ROOM GOLDEN GATE HERBST PAVILION 370C 260C HERBST PAVILION
IMPACT FORUM INVESTOR ROOM

SPONSOR AREA/ KEYNOTES / LEVERAGING THE TRACK 1 TRACK 2 TRACK 3 TRACK 4 TRACK 5 TRACK 6 TRACK 7
MEALS NEW MEDIA CURRENCY DESIGN FOR SOCIAL TECHNOLOGY: INCLUSIVE PEOPLE-POWERED MONEY, MEANING, & IMPACT POLYCENTRIC SOLUTIONS: LO- GREEN 2.0: SUSTAINING PEOPLE WHERE THE PASSION MEETS
INNOVATION & INVESTABLE CAPITAL CAL IN THE WORLD & PLANET THE PITCH
8:00 Registration /
Continental
Breakfast

9:00 SOCAP/Europe: Looking

Back, Looking Forward
Frank van Beuningen
KEYNOTE ADDRESS
Government that Gets
Things Done
Elizabeth Littlefield
MINI KEYNOTE
What Does it Take
to Reach Scale?
Brian Trelstad
Best of the Passion
Meets the Pitch

10:30 BREAK BREAK

10:45 OPEN SPACE

60 MINS
BLOCK 6 / 90 MINS

11:45 BREAK BREAK

Pitch Session 3:
Scarcity and Resilience
This session begins at 11:30

12:00 WILD CARD TRACK BLOCK 5 / 60 MINS BLOCK 5 / 60 MINS BLOCK 5 / 60 MINS BLOCK 5 / 60 MINS WILD CARD TRACK BLOCK 6 / 60 MINS
BLOCK 5A / 60 MINS Prototyping: It’s Not Power Shift: Making The Rise of the Capital Ideas BLOCK 5 / 60 MINS Seeding Systems Change:
Investing with Impact: Just for Products Modern Energy Afford- Access Economy Are You Hungry for Access, A Look Toward Green 3.0
A Partnership-Based able, Accessible and and People-Powered Economic Development
Approach to Social Investible at the BoP Marketplaces and Innovation to Elimi-
and Environmental nate Food Deserts
Innovation

1:00 LU NCH LU NCH LU NCH LU NCH LU NCH LU NCH LU NCH LU NCH

38 SOCAP 11 CONFERENCE GUIDE SCHEDULE / DAY 3 39

 SCHEDULE
FRIDAY
DAY 3 SEPTEMBER 9

TIME FESTIVAL PAVILION COWELL THEATER FIRE HOUSE FLEET ROOM GOLDEN GATE HERBST PAVILION 370C 260C HERBST PAVILION
IMPACT FORUM INVESTOR ROOM

SPONSOR AREA/ KEYNOTES / LEVERAGING THE TRACK 1 TRACK 2 TRACK 3 TRACK 4 TRACK 5 TRACK 6 TRACK 7
MEALS NEW MEDIA CURRENCY DESIGN FOR SOCIAL TECHNOLOGY: INCLUSIVE PEOPLE-POWERED MONEY, MEANING, & IMPACT POLYCENTRIC SOLUTIONS: LO- GREEN 2.0: SUSTAINING PEOPLE WHERE THE PASSION MEETS
INNOVATION & INVESTABLE CAPITAL CAL IN THE WORLD & PLANET THE PITCH

1:30 LU NCH
2:00 WILD CARD TRACK
BLOCK 6A / 60 MINS
It’s “All in the (Fund)
Family”—Managing Scale
through Multiple Funds
LU NCH LU NCH LU NCH LU NCH LU NCH LU NCH BLOCK 7 / 90 MINS
Pitch Session 4:
Energy and Technology
This session begins at 1:30
BLOCK 6 / 60 MINS BLOCK 6 / 60 MINS BLOCK 6 / 60 MINS BLOCK 6 / 60 MINS BLOCK 6 / 60 MINS
Launching and Investing for the Future The Art of Possibility: Blue Sky: The Shape of The Polycentric Region
Iterating: Learning of Technology A SOCAP Collective the Impact Economy in
from the Market Impact Project 2012 and Beyond

3:00 BREAK BREAK

3:10 EVENING PLENARY Simulcast Simulcast

Keynote Conversation
with Craig Newmark
Craig’s Next
Craig Newmark, Kevin
Jones

KEYNOTE ADDRESS
Bonnie Nixon
Filling the Gaps
Matt Bannick, Jed Emerson
Tracy Palandjian, Bill Davis

4:50 OPEN SPACE

JAMBOREE

6:00 BREAK DOWN

PARTY AND OFF
THE GRID
FESTIVAL
PAVILION AND
FT. MASON
PARKING LOT

40 SOCAP 11 CONFERENCE GUIDE SCHEDULE / DAY 3 41

 DAY 1 SCHEDULE DETAILS
7:30 AM
REGISTRATION OPENS
F E ST I VA L PAV I L I O N
CONTINENTAL BREAKFAST
F E ST I VA L PAV I L I O N
9:00 AM PLENARY SESSION
KEYNOTE ADDRESS
Kevin Starr
PANEL
KEEPING THE MEANING IN THE MARKET
Kevin Jones, Rosa Lee Harden, SOCAP (co-moderators)
Kevin Starr, Mulago Foundation
Steve Wright, Grameen Foundation
Saba Gul, Bags for Bliss
Mathieu Senard, Alter Eco
A Pakistani entrepreneur whose enterprise helps girls
earn the money to stay in school, a donor whose impact
metrics are so beautiful he’s asked to speak at design
conferences, a leader of a fair trade company that
does reforestation and seed banks for biomedicinals
in the developing world, and a thought leader at the
intersection of money and meaning, in conversation with
SOCAP convener Kevin Jones and SOCAP producer
and Episcopal priest Rosa Lee Harden. Where do you
find the persistent motivation when progress is hard
and everything feels like you’re going up hill? And when
momentum comes knocking, how do you keep the
meaning and the mission on track?
42 SOCAP 11 CONFERENCE GUIDE
10:30 AM OPEN SPACE INTRO
Jerry Michalski and Maura Dilley introduce us to the new,
integrated Open Space sessions that we will use to bring
even more voices to the conversation at SOCAP11.
10:40 AM
BREAK
F E STIVAL PAVI LI O N
11:00 AM WHO’S IN THE ROOM?
With this year’s conference being larger than ever, we are
inviting you as a participant to join the track you are most
interested in for this 45-minute session that will introduce
the various ways attendees have of connecting at
SOCAP11. This session will also include a brief overview
of the conference to help you navigate a very rich three
days. Simply go to the room where the breakout session
you are planning to attend is being held and there will be
an intro conversation running right up to the beginning of
the first session.
11:45 AM PARALLEL SESSIONS BLOCK 1
TECHNOLOGY AND INNOVATION: NEW MODELS
OF ENGAGEMENT
LEVERAGING THE NEW MEDIA CURRENCY / BLOCK 1
9 0 M I N UTE S E S S I O N / C OW E LL TH EATE R
Jane McGonigal, Institute for the Future
Christina Samala, Story of Stuff
Tiffany Shlain, Webby Awards & Filmmaker
As the limits between our virtual and off-line worlds
continue to blur, we have an opportunity to create a united
vision reflecting our true values. We deconstruct new
DAY 1 SCHEDULE DETAILS
models that leverage the link between social interaction
and commerce while monitoring the evolving relationship
between technology, trust, and personal privacy.
DESIGN-DRIVEN ENTREPRENEURSHIP
DESIGN FOR SOCIAL INNOVATION / BLOCK 1
90 M I N UTE SESSION / FI R E HOUSE
Jon Kolko, Austin Center for Design & Thinktiv
Kriss Deiglmeier, Center for Social Innovation (CSI) at the
Stanford Graduate School of Business
Gary Chou, Union Square Ventures Network
There’s a new wave of social entrepreneurs coming–
those who approach the creation of their company from
a design perspective, rather than a business, policy, or
technology perspective. This session brings together
these entrepreneurs in order to explore the new wave
of socially-minded, design-driven companies, products,
$
and services. In this session, we’ll describe different
approaches to the creation of design-driven innovation
in startups, and foster a productive dialogue around
financing, operating, and sustaining a double-bottom-
line company.
INNOVATIVE ENVIRONMENTS: SOCIALLY GOOD
PRODUCTS FROM OPEN DATA
TECHNOLOGY: INCLUSIVE & INVESTABLE / BLOCK 1
60 M I N UTE SESSION / FLE ET ROOM
Jay Nath, City and County of San Francisco
Leo Bonanni, Sourcemap
Jennifer Pahlka, Code for America
Nate Heller, Ayllu Initiative
What can data tell us about where to invest and what
projects to pursue? Jay Nath leads a panel with expertise
in governmental, non-profit, and supply-chain data.
Panelists will discuss building alliances to source data,
and the products for social good that can emerge from
open data sources.
THE DEMOCRATIZATION OF IMPACT
INVESTING: BREAKING DOWN BARRIERS TO
PEOPLE-POWERED CAPITAL
PEOPLE-POWERED CAPITAL / BLOCK 1
9 0 M I N U T E S E S S I O N / G O L D E N G AT E
Jenny Kassan, Cutting Edge Capital
Mike Van Patten, Mission Markets
Amy Pearl, Springboard Innovation
Dana Mauriello, ProFounder
John Katovich, Katovich Law Group
Ari Derfel, Slow Money
This panel explores why 98% of us are currently not
allowed to make impact investments, the movement to
break down those institutional barriers, and innovative
moves to democratize capital.
FIRST COMES MEANING: A CONVERSATION
WITH TOM STEYER
$
PHILANTHROPY: PRESENTED BY LIQUIDNET
MONEY, MEANING & IMPACT / BLOCK 1
6 0 M I N U T E S E S S I O N / I M PACT F O R U M
Drummond Pike, Equilibrium Capital Group
Tom Steyer, Farallon Capital Management
Tom Steyer, founder of Farallon Capital and one of
America’s leading investors and philanthropists, joins
Drummond Pike, Principal at Equilibrium Capital and the
founder of The Tides Organizations, in a conversation
about the personal convictions that underpin the
emergence of social capital markets as a transformative
global phenomenon. What motivated one of the world’s
most successful investors to create the innovative
One PacificCoast, the award-winning community
bank? Should financial- and impact-first investing
remain compartmentalized? Under what conditions will
“mainstream” markets incorporate principals of impact
investing? What does the future hold for social and
environmental markets and the entrepreneurs that, like
Tom, are driven by both money and meaning?
SCHEDULE DETAILS / DAY 1 43
 DAY 1 SCHEDULE DETAILS
POLYCENTRIC SOLUTIONS: THE
WHAT?, THE HOW?, AND THE WHY?
PHILANTHROPY: PRESENTED BY LIQUIDNET
POLYCENTRIC SOLUTIONS: LOCAL IN THE WORLD /
BLOCK 1
6 0 M I N U T E S E S S I O N / 370 C
David Erickson, Federal Reserve Bank of San Francisco
Bert-Ola Bergstrand, Community of Bergsjon
Marco Vangelisti, Ecocity Builders
Michelle Long, Business Alliance for Local Living Economies
(BALLE)
How might locally focused, globally aware, and distributed
action help us to create economic and environmental
sustainability and equity? In the track as a whole we will be
exploring different aspects of local systems and ways in
which people are creating new value, strongly tied to locally
relevant outcomes. In this introductory session, we will
discuss polycentrism as an approach of distributed power
and mutual responsibilities. We will look at polycentrism as
a structure, but also as a set of capacities – if we believe
complex problems are best solved by multiple actors and
agencies, sharing power and responsibility, how do we
need to plan, act, and assess differently?
LINKAGES: INVESTING, BUSINESS, AND
CONSERVATION
GREEN 2.0: SUSTAINING PEOPLE & PLANET / BLOCK 1
6 0 M I N U T E S E S S I O N / 26 0 C
Elizabeth Krueger, Green 2.0 Track Curator (panel moderator)
Jeffrey Hollender, Seventh Generation & the American
Sustainable Business Council
Ken Wilson, PhD, The Christensen Fund
Diana Propper de Callejon, Expansion Capital Partners
Businesses and conservation groups are shifting from
“better products” and “preserving nature” to more holistic
systems thinking about solutions. Businesses work deep in
their supply chains and consider employee and community
stakeholders in their practices. Conservation groups
44 SOCAP 11 CONFERENCE GUIDE
seek solutions that provide for humans in the natural
environment. Investors play a role in supporting both. Hear
from Jeffrey Hollender, Diana Propper de Callejon and Ken
Wilson what is spurring these changes and what’s ahead.
THE NEW SEED FUNDS
ENTREPRENEURS: WHERE THE PASSION MEETS
THE PITCH / BLOCK 1
6 0 M I N UTE S E S S I O N / I NVE STO R R O O M
Wes Selke, Hub Ventures & Good Capital (panel moderator)
Ross Baird, Gray Ghost Ventures & Village Capital
Miguel Granier, Invested Development
John Duffy, The Eleos Foundation
How can seed funders help social enterprises get started
and scale? Hear from four groundbreaking practitioners
who are proving that there is opportunity in this space.
12:45 PM LUNCH
F E STIVAL PAVI LI O N
1:45 PM PARALLEL SESSIONS BLOCK 2
LEVERAGING CONTENT TO MAXIMIZE IMPACT
AND RETURN
LEVERAGING THE NEW MEDIA CURRENCY / BLOCK 2
2:15 / 9 0 M I N UTE S E S S I O N / C OW E LL TH EATE R
Matthew Mahan, Causes
Atossa Soltani, Amazon Watch
Nancy Pfund, DBL Ventures
Who says content has to either deliver a high ROI (return
on investment) or reflect our values? Compelling case
studies help us explore creative approaches to content,
revealing emerging models that link sustainability and
meaningful engagement to profit.
DAY 1 SCHEDULE DETAILS
BUILDING THE IMPACT ENTREPRENEUR MOVEMENT:
PERSPECTIVES FROM AGORA FUND ENTREPRENEURS
IN CENTRAL AMERICA
WILD CARD TRACK / BLOCK 2
90 M I N UTE SESSION / FI R E HOUSE
Ben Powell, Agora Partnerships
Daniela Hammeken, Agora Partnerships
Will Haughey, Tegu
Juan Fermín Rodríguez, QUETSOL
Ben Sandzer Bell, CO2 Bambu
Maria Pacheco, Kiej de los Bosques
Rahul Desai, Inter-American Development Bank
Building a more sustainable capitalist economy will
require a new breed of sophisticated entrepreneurs
committed to creating shared value through their
$
business. In Central America, the barriers to
entrepreneurship are especially challenging. Come hear
from entrepreneurs operating in some of the world’s
poorest communities and solving some of the most
intractable problems though market-based strategies.
TECHNOLOGY SOLUTIONS: READY TO SCALE
TECHNOLOGY: INCLUSIVE & INVESTABLE / BLOCK 2
90 M I N UTE SESSION / FLE ET ROOM
Richenda Van Leeuwen, UN Foundation (panel moderator)
Keely Stevenson, Bamboo Finance
Sam Goldman, d.light
Allison Archambault, EarthSpark International
Patrick Maloney, Imprint Capital
Miguel Granier, Invested Development
Gaurav Manchanda, One Degree Solar
The UN Foundation leads a panel discussion of energy
entrepreneurs. Panelists will discuss energy poverty,
working with countries on energy access plans,
setting up a new platform for private sector and NGO
engagement on the issue, and promoting innovative
energy access solutions.
VILLAGE CAPITAL: WHAT IF MICROFINANCE AND
ANGEL INVESTING HAD A BABY?
PEOPLE-POWERED CAPITAL / BLOCK 2
2 : 1 5 / 6 0 M I N U T E S E S S I O N / G O L D E N G AT E
Ross Baird, Gray Ghost Ventures & Village Capital
Anoj Viswanathan, Milaap
Jen Medbery, Drop the Chalk
Wes Selke, Hub Ventures & Good Capital
Neera Nundy, Dasra
Come hear how the Village Capital model has put capital
in the hands of entrepreneurs and democratized seed
capital financing.
THE BUSINESS CASE FOR IMPACT METRICS
MONEY, MEANING & IMPACT / BLOCK 2
$
1 : 4 5 / 9 0 M I N U T E S E S S I O N / I M PACT F O R U M
Cathy Clark, Center for the Advancement of Social
Entrepreneurship (CASE)
Liz Sessler, Enterprise Community Investment
Patrick Gleeson, Meyer Family Enterprises
Chris Mann, Guayaki Sustainable Rainforest Products
Vincent Siciliano, New Resource Bank
This session will explore the business case for impact
metrics. The panel will feature business, philanthropic,
and investment leaders exploring the ways in which
tracking impact metrics has had a tangible effect—from
bottom line to customer relationships, from attracting
investors to helping inform public policy. As new
systems of measurement and standards emerge, what
are the tensions from within a company or a fund about
how much time and effort to put into metrics? Who are
the ultimate consumers of metrics and what kind of
cost/benefit analysis needs to be done about meeting
their needs? The goal of the session is to explore what
actually works in terms of making metrics actionable
and valuable.
SCHEDULE DETAILS / DAY 1 45
 DAY 1 SCHEDULE DETAILS
REAL FOOD: ACCESS AND COOPERATION
POLYCENTRIC SOLUTIONS: LOCAL IN THE WORLD / BLOCK 2
2 : 1 5 / 6 0 M I N UTE S E S S I O N / 370 C
Pandora Thomas, Earthseed Consulting
Zakiya Harris, Earthseed Consulting
Konda Mason, Earthseed Consulting
Susan Beck, Ashland Cherryland Garden and Arts Network
Dana Harvey, Mandela MarketPlace
Shanale Allen, Soul Sisters Farm & Ashland Cherryland Garden
and Arts Network
With increasing economic and environmental insecurity,
food access is becoming a critical issue. Food insecurity
makes communities more vulnerable to other effects,
and traditionally disenfranchised communities are at risk.
How do we think about urban agriculture and sustainable
farming to ensure that good, fresh food is within the
reach of all? A re-imagining of the food-shed—and local
resources—creates value, builds skills and engagement,
and is ultimately a foundation for resilience.
INNOVATIONS IN CONSERVATION DEVELOPMENT
PHILANTHROPY: PRESENTED BY LIQUIDNET
GREEN 2.0: SUSTAINING PEOPLE & PLANET / BLOCK 2
9 0 M I N U T E S E S S I O N / 26 0 C
Patricia Chin-Sweeney, I-DEV International
Martha “Pati” Ruiz Corzo, Grupo Ecológico Sierra Gorda
Neel Inamdar, Verde Ventures Fund
David Leventhal, Playa Viva
Patrick Bergin, PhD, African Wildlife Foundation
Larry Bohlen, Green Leaf Gold
Conservation entrepreneurs and funders—who
are engaging communities in economically- and
environmentally-sustainable development—share their
innovative approaches to conservation financing,
and projects such as ecotourism and sustainable
agriculture. Learn why solutions work and how people
and planet are affected.
46 SOCAP 11 CONFERENCE GUIDE
ACCREDITED INVESTOR PRESENTATIONS
FIVE FUND FORUM – A SUSTAINABLE INVESTMENT
SHOWCASE / BLOCK 2
9 0 M I N UTE S E S S I O N / I NVE STO R R O O M
Presenters / Fund Managers from Five Impact Funds
Organizers / M ichael Whelchel & Shawn Lesser, Watershed
Capital Group
Five impact funds ranging from microfinance, to real
estate to cleantech will outline their management team,
track record, and selection strategy. This session is
a collaboration of SOCAP and Watershed Capital to
showcase innovative fund managers in the sector, some of
which have received support and backing from members
of the Toniic investor network. This event is for accredited
investors only. Those interested can pre-register for this
event at http://www.watershedcapital.com/Five_Fund_
Forum.html. If you have not pre-registered for this session,
please arrive 10 minutes early to complete the necessary
paperwork in order to qualify.
3:15 PM
BREAK
F E STIVAL PAVI LI O N
3:30 PM PLENARY SESSION
THE POWER OF ALL OF US
KEYNOTE: Giles Cassels, MicroPlace
Institutional investors have discovered impact investing,
but people-powered capital—individuals investing as little
as $20 apiece—may become an even more powerful force
for good. A look at the FreshWorks campaign to create
healthy grocery stories in urban food deserts across the
nation, and how the crowdfunded MicroPlace platform
lets the collective investing power of the average person
be part of the solution.
DAY 1 SCHEDULE DETAILS
also begins with empathy – understanding the people you
4:30 PM want to serve, and the people you bring together to build
your organization. This session will explore how to find the
right questions that lead you to higher thinking, facilitate
BREAK
F E ST I VA L PAV I L I O N listening for opportunity and positive potentiality, and allow
you to glean insights that will help you understand and
prioritize who you’re designing for.
4:45 PM PARALLEL SESSIONS BLOCK 3
THE COMING CAPITAL CONVERGENCE
SOCAP PROUDLY PRESENTS AN ARMCHAIR PHILANTHROPY: PRESENTED BY LIQUIDNET
CONVERSATION WITH VAN JONES WILD CARD TRACK / BLOCK 3
LEVERAGING THE NEW MEDIA CURRENCY / BLOCK 3 6 0 M I N U T E S E S S I O N / G O L D E N G AT E
4 : 4 5 / 6 0 M I N U T E S E S S I O N / C OW E L L T H E AT E R Stacy Caldwell, Dallas Social Venture Partners
Bonny Moellenbrock, SJF Institute/Investor’s Circle
Jeff Leifer, Circadian Media Lab
Van Jones, The Green-Collar Economy
Andrew Bangser, Foundation Source
Jacob Harold, Hewlett Foundation
Join us in an intimate, informal setting with Van Jones, Brian Walsh, Liquidnet Markets for Good
the iconoclastic human rights pioneer, former Green Jobs
What can philanthropy and impact investing learn from
advisor to the Obama White House, and author of the
each other to build a better marketplace for good?
groundbreaking bestseller The Green-Collar Economy. The
driving force behind the recently launched “Rebuild the
IGNITING A GLOBAL COMMUNITY
Dream” movement, the award-winning Green For All leader
fields questions and shares personal insights about the OF IMPACT INVESTORS
new tools of social capital and how they can be leveraged PEOPLE-POWERED CAPITAL / BLOCK 3
to bring about political, economic, and environmental 6 0 M I N U T E S E S S I O N / G O L D E N G AT E
change. The discussion will be moderated by Jeff Leifer, Megan Fielding, MicroPlace
CEO of Circadian Media Labs. Giles Cassels, MicroPlace
Scott Andersen, First Unitarian Society Microfinance
Fund Committee
GLEANING INSIGHTS
Patrick Donohue, The Hoop Fund
DESIGN FOR SOCIAL INNOVATION / BLOCK 3
Jo-Ann Tan, Acumen Fund
60 M I N UTE SESSION / FI R E HOUSE
Natalia Oberti Noguera, The Pipeline Fund Fellowship
Maria Giudice, Hot Studio
How can we ignite a movement that will bring impact
Sarah Brooks, Hot Studio
investment to the masses? With new retail- and consumer-
Karin Hibma, : : CRONAN : :
driven platforms for impact investing such as MicroPlace
Michael Cronan, : : CRONAN : :
growing year after year, it’s time to explore the behavior and
The design process doesn’t start on the computer. It doesn’t mindsets that will drive success in this marketplace and the
start with conclusions. It starts with discovery and searching keys to building a movement of invested communities.
for insights and things that people haven’t yet identified. It
SCHEDULE DETAILS / DAY 1 47
 DAY 1 SCHEDULE DETAILS
CHANGING THE GAME: THE BIG ROLE FOR
$
SMART GOVERNMENT
$
MONEY, MEANING & IMPACT / BLOCK 3
6 0 M I N U T E S E S S I O N / I M PACT FO R U M
Mark Newberg, Small Business Administration
Laura Tomasko, Council on Foundations
Penelope Douglas, Hub Bay Area & SOCAP
Ronnie Chatterji, The Fuqua School of Business
Jonathan Greenblatt, Impact Economy Initiative,
The Aspen Institute
Fran Seegull, ImpactAssets
This session brings together an important mix of interests
(a policy maker, social entrepreneur, philanthropist,
investor, and platform provider) (since there are 6 panelists
do we want 6 descriptors vs. 5?) and focuses on the
government’s deep and abiding interest in investment
markets with explicit social and/or environmental benefits.
With shrinking public budgets, and a laser-like focus on job
creation, the race to develop innovative policy mechanisms
driving greater pools of private capital toward increased
public good is as urgent as it’s ever been.
INVESTING IN HOME: THE ROLE OF HOUSING AND
THE BUILT ENVIRONMENT
POLYCENTRIC SOLUTIONS: LOCAL IN THE WORLD / BLOCK 3
6 0 M I N U T E S E S S I O N / 370 C
Peter Lundstedt, Familjebostäder
Lenora Suki, Smart Cities Advisors
Greg Giornelli, Purpose Built Communities
Sam Moss, Purpose Built Communities
More than 50% of the world’s population now lives in
cities. Multiple actors are working together to generate
polycentric and holistic solutions for urban environments.
These range from mixed-income housing, multi-use
developments, public, private, and hybrid financing for
social housing, and design for proximity. Capital and
expertise are responding to local environments to create
safe and sustainable communities, with lessons that can be
applied across the globe.
48 SOCAP 11 CONFERENCE GUIDE
DAY 1 SCHEDULE DETAILS
FINANCING FOR LEVERAGE, SCALE, AND IMPACT
5:55 PM OPEN SPACE MARKETPLACE
GREEN 2.0: SUSTAINING PEOPLE & PLANET / BLOCK 3
6 0 M I N UTE S E S S I O N / 26 0 C
5 0 M I N U T E S E S S I O N / I M PACT F O R U M
Jason Spindler, I-DEV International I N H E R B ST PAV I L I O N
Carl Palmer, Beartooth Capital
David Chen, Equilibrium Capital Group This session is where people who would like to propose
Jesse Last, Root Capital a topic for an Open Space session are invited to pitch
Paul Herbertson, Fauna & Flora International their ideas. It is a very important session to help find the
additional voices and topics to add to the conversation
Carbon markets, traditional capital markets, and other
at SOCAP11. If you want to know what people are
financing solutions are being used by leaders for leverage,
interested in the social capital markets space, you will
scale, and to maximize their positive impact. They discuss
want to attend this marketplace of ideas.
why they chose their approaches, how they work, and
what’s ahead.
Q&A WITH FUNDS 6:45 PM FOOD TO FUND PARTY
FIVE FUND FORUM—A SUSTAINABLE INVESTMENT
F E ST I VA L PAV I L I O N
SHOWCASE / BLOCK 3
Fo o d t o F u n d P a r t y p r e s e n t e d b y Wh o l e Fo o d s M a r k e t
6 0 M I N UTE S E S S I O N / I NVE STO R R O O M
Presenters / Fund Managers from Five Impact Funds
Organizers / M ichael Whelchel & Shawn Lesser, Watershed
Capital Group
Participate in a question and answer session with the
five impact funds that participated in the session earlier
today titled Watershed: Presentations. This Q&A session
provides one-on-one time with the fund managers. This
event is for accredited investors only. Those interested can
pre-register for this event at http://www.watershedcapital.
com/Five_Fund_Forum.html. If you have not pre-registered
for this session, please arrive 10 minutes early to complete
the necessary paperwork in order to qualify.
5:45 PM
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H E R B ST PAVI LI O N
SCHEDULE DETAILS / DAY 1 49
 DAY 2 SCHEDULE DETAILS
8:00 AM
REGISTRATION OPENS
F E ST I VA L PAV I L I O N
CONTINENTAL BREAKFAST
F E ST I VA L PAV I L I O N
9:00 AM PLENARY SESSION
90 M I N UTE SESSION
PANEL
FROM CRISIS TO BUILDING SOMETHING NEW TOGETHER
Deborah Alvarez-Rodriguez, Goodwill Industries
Sean Greene, Small Business Administration
Lisa Kleissner, KL Felicitas Foundation
Suzanne DiBianca, Salesforce.com Foundation
In the era of anti-institutions, as cities, states, and
countries default on economic and social obligations, and
citizen movements have the power to topple governments
but little ability to rebuild them, what will it take to solve
the world’s most intractable problems? Deborah Alvarez-
Rodriguez—who leads one of the country’s largest social
enterprises—says the answer is in strategic co-opetition
that straddles sectors and power.
PANEL
MAKING YOUR LIFE COUNT
Penelope Douglas, Hub Bay Area & SOCAP (panel moderator)
Michael Kieschnick, CREDO Mobile
Jeffrey Hollender, Seventh Generation & American Sustainable
Business Council
Gil Friend, Natural Logic
Four people with a history of making a big difference
with their careers talk about their new directions and
decisions, and how personal choices intersect with the
needs of the world.
50 SOCAP 11 CONFERENCE GUIDE
10:30 AM
BREAK
F E STIVAL PAVI LI O N
10:45 AM OPEN SPACE SESSIONS
45 M I N UTE S E S S I O N / F E STIVAL PAVI LI O N
11:30 AM
BREAK
F E STIVAL PAVI LI O N
11:45 AM PARALLEL SESSIONS BLOCK 4
WHO TELLS THE STORY? EMERGING NEW VOICES
LEVERAGING THE NEW MEDIA CURRENCY / BLOCK 4
6 0 M I N UTE S E S S I O N / C OW E LL TH EATE R
Thomas Kostigen, MarketWatch
Jeanne Bourgault, Internews Network
Patrice Schneider, Media Development Loan Fund
With people around the world having unprecedented
access to the tools of media, we are both witnessing and
participating in the democratization of our planet. The
panelists for this session have a vested interest in ushering
these new voices into the conversation, forging non-
traditional alliances that bridge worlds in order to achieve
common goals.
DAY 2 SCHEDULE DETAILS
REFRAME: BRIDGING RESEARCH AND ACTION
DESIGN FOR SOCIAL INNOVATION / BLOCK 4
90 M I N UTE SESSION / FI R E HOUSE
Sami Nerenberg, Design for America
Elizabeth Johansen, Design that Matters
Saul Garlick, ThinkImpact
Distilling and synthesizing the right direction from an
overwhelming amount of information gathered during
research is an essential step in designing for positive social
impact. During this hands-on, interactive session we’ll try
new processes and frameworks that help you understand
the process of synthesizing research, and explore ways
to use it as a bridge to generate appropriate action and
powerful solutions.
THINGS THAT WORK: AMPLIFYING IMPACT THROUGH
EFFECTIVE PARTNERSHIP
TECHNOLOGY: INCLUSIVE & INVESTABLE / BLOCK 4
60 M I N UTE SESSION / FLE ET ROOM
Kelli Peterson, UNICEF
Erica Kochi, UNICEF
$
Rajesh Anandan, The US Fund for UNICEF
Robert Fabricant, Frog Design
Mariana Amatullo, Art Center College of Design
Fostering effective and efficient innovation requires best-
in-class thinking and practices. Drawing on the experience,
methods, and resources of partners from the design,
academic and private sector, UNICEF has been able to
build on open-source technology platforms to co-create
solutions that amplify impact. Using successfully piloted
projects as examples, this panel will explore how skill sets,
insights, and a contextual understanding of the challenges
help cross-sector teams work together to design for
development.
SPIRITUALITY & SOCIAL ENTERPRISE:
WHAT’S YOUR MOTIVATION?
WILD CARD TRACK / BLOCK 4
6 0 M I N U T E S E S S I O N / G O L D E N G AT E
Alex Hofmann, Changents (panel moderator)
Sal Giambanco, Omidyar Network
Lisa Lepson, Joshua Venture Group
Matt Flannery, Kiva
Ashwini Narayanan, MicroPlace
Firas Ahmad, Emergence BioEnergy
Wisdom. Spirituality. Faith. Religion. Whatever words you
choose, the sense of being connected to something
greater than ourselves can be strong motivation for social
entrepreneurs and impact investors to amplify their action at
the intersection of money and meaning. In this conversation,
we will explore–from a range of perspectives and faith
traditions–how spirituality guides, empowers, and unites, but
may also throw up barriers and create divisions between
people of goodwill who are inspired to change the world.
THE LONG VIEW: WHAT INSTITUTIONAL INVESTORS
WANT EVERY SOCIAL ENTREPRENEUR TO KNOW
$
PHILANTHROPY: PRESENTED BY LIQUIDNET
MONEY, MEANING & IMPACT / BLOCK 4
9 0 M I N U T E S E S S I O N / I M PACT F O R U M
Laura Callanan, McKinsey & Company
Mike Dorsey, The Westly Group
Will Rosenzweig, Physic Ventures
Dipender Saluja, Capricorn Investment Group
Nancy Rosenzweig, Trillium Asset Management
Amit Tiwari, Invesco Private Capital
Doug Ferguson, 5 Stone Green Capital
Institutional investors approach social capital markets in
a very particular way—usually with a focus on financial
returns, conventional assets, and more established
intermediaries. They also have a large stake in sustainable
economic growth over the long haul. In this session, some
of the largest and most influential investors share their
views on the opportunity for delivering sustainable
SCHEDULE DETAILS / DAY 2 51
 DAY 2 SCHEDULE DETAILS
long-term performance at the intersection of money and
meaning in health care, the environment, and other impact
markets. This active panel focuses on the dos, don’ts, and
pet peeves that institutional investors have to share with
social enterprise founders and senior management teams
who are seeking institutional capital.
SLOW MONEY: CAPITAL, CURRENCY, AND
ENTREPRENEURS
POLYCENTRIC SOLUTIONS: LOCAL IN THE WORLD /
BLOCK 4
9 0 M I N U T E S E S S I O N / 370 C
Arno Hesse, Slow Money & Bernal Bucks
Lakshmi Karan, Riders for Health
Paul Lamb, Man on a Mission Consulting
Homayoon Shahinfar, Stima Systems
Claire Herminjard, Mindful Meats
In contrast to classic capitalism, with its singular focus
upon the extraction of resources to create value, the
principles of Slow Money argue for a regenerative system
of capital flow. Value taken out is balanced by value
put back in. Using the ideas of farming and Slow Food
as metaphor and inspiration, this movement argues for
percentages of re-investment into the local community—
What would the world be like if we invested 50% of our
assets within 50 miles of where we live? In order to make
local communities viable and self-sustaining what kinds of
entrepreneurship and business models are needed?
SUSTAINABLE BUSINESS INNOVATION
GREEN 2.0: SUSTAINING PEOPLE & PLANET / BLOCK 4
6 0 M I N U T E S E S S I O N / 26 0 C
Jeffrey Hollender, Seventh Generation & the American
Sustainable Business Council
Kristofor Lofgren, Creator and Owner, Bamboo Sushi
Michael Kieschnick, CREDO/Working Assets
Engage with business leaders on the biggest challenges
and opportunities, as well as the key innovations in their
business models. Find out why these leaders are driving
52 SOCAP 11 CONFERENCE GUIDE
this change, what really works, where success has been
elusive, and what they see ahead.
PITCH SESSION 1: SUSTAINABLE CONSUMER
PRODUCTS AND SERVICES
ENTREPRENEURS: WHERE THE PASSION MEETS
THE PITCH / BLOCK 4
9 0 M I N UTE S E S S I O N / I NVE STO R R O O M
Entrepreneurs who are pitching:
William Haughey, Tegu
Patrick Donohue, The Hoop Fund
Tiago Dalvi, Solidarium
Maria Pacheco, Kiej de los Bosques
Supporting Mentors:
Regina Ridley, Stanford Social Innovation Review
Betsy Densmore, Academies for Social Entrepreneurship
Miguel Granier, Invested Development
Moderator:
Suzanne Biegel, Investors’ Circle
A toy business founded to address unemployment, under-
utilized natural and human resources and the need for
entrepreneurship in Honduras; a crowdfunding platform
that enables you to invest in farmers and artisans behind
products that do good for the world; a social enterprise
providing retail price opportunities to micro and small
market products in Brazilian communities; and a business
model operating like a global farmer’s market, connecting
organic farmers in Latin America directly to you. Hear
from these social entrepreneurs as they pitch their take
on sustainability within the consumer products and
services industry. Each presenter will receive on-the-
spot support from mentors who will commit to providing
tangible resources, offer network connections, and give
concrete advice.
12:45 PM LUNCH
DAY 2 SCHEDULE DETAILS
HARNESSING DISRUPTIVE INNOVATION: HOW
1:45 PM PARALLEL SESSIONS BLOCK 5 THE RULES OF INNOVATION CAN ACCELERATE
SOCIAL IMPACT
THE FOUNDATION OF IMPACT INVESTING
TECHNOLOGY: INCLUSIVE & INVESTABLE / BLOCK 5
MEETS THE FUTURE
90 M I N UTE SESSION / FLE ET ROOM
WILD CARD TRACK / BLOCK 5A Josh Suskewicz, Innosight
2 : 1 5 / 6 0 M I N U T E S E S S I O N / C OW E L L T H E AT E R Caitrin Abshere, Innosight
Curtis Lefrandt, Innosight
Jed Emerson, Blended Value
Ned Breslin, Water for People
Antony Bugg-Levine, Harnessing the Power of Impact Investing,
Ajaita Shah, Frontier Markets
The Rockefeller Foundation
Melissa Richer, Ayllu Initiative
Nicole-Anne Boyer, Adaptive Edge
Disruptive innovation and business model innovation help
How can we accelerate the shift to an integrated future—
social entrepreneurs drive change by decentralizing and
one that takes a unified approach to making money and
democratizing products and services in order to make
making a difference? Co-authors of the first seminal book
them more accessible and affordable for millions of people.
on impact investing explore key levers of deeper change
This interactive workshop is led by innovation consultancy
and innovation with a leading future strategist, while
Innosight and will discuss how social entrepreneurs Water
tapping into the collective insights of session attendees.
for People, Frontier Markets, and Ayllu are using these
principles of innovation to change lives—and how those
CONCEPT GENERATION in attendance can apply these lessons to their own social
DESIGN FOR SOCIAL INNOVATION / BLOCK 5 impact work.
2:15 / 60 M I N UTE SESSION / FI R E HOUSE
Heather Fleming, Catapult Design BEYOND CROWDFUNDING: THE FUTURE OF
Erica Priggen, Free Range Studios
SOCIAL ENTERPRISE?
Cheryl Heller, School of Visual Arts & PopTech
PEOPLE-POWERED CAPITAL / BLOCK 5
Sarah Brooks, Hot Studio
9 0 M I N U T E S E S S I O N / G O L D E N G AT E
All innovation begins with an idea. Danae Ringelmann, IndieGoGo
And all sustainable enterprise Colin Mutchler, LoudSauce
depends on ideas that integrate Tom Dawkins, Start Some Good
meaning with money. This hands-on,
Learn how to raise money, build an audience, and validate
interactive session will explore: how
your business idea all in one fell swoop. IndieGoGo, the
to have a worthwhile idea that matters
pioneering crowdfunding platform based in San Francisco,
to you, and define it in a way that
will take us through the good, the bad, and the future of
captures its uniqueness; how to engage the right people
crowdfunding. Hear from innovative entrepreneurs who are
and win support for your idea through storytelling; and
raising capital, validating their market, building community,
how to protect the integrity of your idea as you move
and changing the way impact is made in the space.
through the process of realizing it.
SCHEDULE DETAILS / DAY 2 53
 DAY 2 SCHEDULE DETAILS
IMPACT INVESTING IN EAST ASIA:
TRENDS AND DIRECTIONS
WILD CARD TRACK / BLOCK 5B
2 : 1 5 / 6 0 M I N UTE S E S S I O N / I M PACT FO R U M
Richard S. Roque, SA Capital Limited
Patrick Cheung, Dialogue in the Dark
Bonny Landers, Sterling Private Management Ltd.
Robert Kraybill, Impact Investment Exchange
DH Park, Leading Investment & Securities
What do social capital markets stand for in East Asia?
What needs to be created and what needs to be put
into action? How clear is the notion of blended value
in the region? Come learn as leaders in the space
take a look at how social entrepreneurship and impact
investing have evolved so far in East Asia, the successes
and failures, where it is headed, and how we should
influence future direction.
RESILIENCE: FROM DISASTER RESPONSE
TO ECONOMIC SUSTAINABILITY
PHILANTHROPY: PRESENTED BY LIQUIDNET
POLYCENTRIC SOLUTIONS: LOCAL IN THE WORLD / BLOCK 5
2 : 1 5 / 6 0 M I N UTE S E S S I O N / 370 C
Arrietta Chakos, Urban Resilience Strategies
Jennifer Holt, Peace Dividend Trust
Leslie Payne, Arabella Advisors
Konrad App, Stima Systems
Disaster response and post-conflict restoration are fast
becoming areas of creative solutions to local, regional,
and national regeneration. This session explores a variety
of current solutions, in different parts of the globe,
from developing ways to involve local entrepreneurs in
reconstruction, to creating business networks that mitigate
the problems of political violence and civic unrest, to
using the ideas of disaster preparedness to inform the
development of economic sustainability.
54 SOCAP 11 CONFERENCE GUIDE
SYNERGIES ACROSS SILOS: MANAGING
MISSION, MEANING, AND MULTIPLE
STAKEHOLDERS
PHILANTHROPY: PRESENTED BY LIQUIDNET
GREEN 2.0: SUSTAINING PEOPLE & PLANET / BLOCK 5
9 0 M I N UTE S E S S I O N / 26 0 C
April Rinne, Water.org
Donna Morton, First Power
Parag Gupta, Waste Ventures
Shaun Paul, EcoLogic Development Fund
Moving to truly sustainable solutions – and managing
their path to success – requires integrated, multi-faceted
problem-solving approaches and applied systems thinking.
How do you look at the whole picture and break down the
problems into manageable pieces? How do you ensure
that different types of investment and capital serve their
intended roles? How does one measure the success of
multi-stakeholder collaboration?
PITCH SESSION 2: FOOD AND EDUCATION
ENTREPRENEURS: WHERE THE PASSION MEETS
THE PITCH / BLOCK 5
9 0 M I N UTE S E S S I O N / I NVE STO R R O O M
Entrepreneurs who are pitching:
Mohamed Ali Niang, Malo Traders
Jen Medbery, Drop the Chalk
Claire Herminjard, Mindful Meats
Brahm Ahmadi, People’s Community Market
Supporting Mentors:
Mitra Ardron, Natural Innovation
Brian Trelstad, Acumen Fund
David Hodgson, Adaptive Edge
Ali Long, The Springcreek Foundation
Moderator:
Suzanne Biegel, Investors’ Circle
Hear social entrepreneurs present their solutions to issues
in food and education. From mindful meat consumption
and ensuring that rice farmers in Mali do not go hungry, to
bringing affordable healthy foods and education to urban
DAY 2 SCHEDULE DETAILS
food deserts, to web-based software that enables teachers forward, invest in early stage companies, and create the
to improve student performance. Then witness as mentors cadre of seasoned entrepreneurs that the world needs
sharing tangible resources, offering network connections, now, and tomorrow.
and giving concrete advice on-the-spot.
HE’S BEEN FIRST, HE’S BEEN RIGHT,
AND HE’S ON TO WHAT’S NEXT
3:15 PM KEYNOTE CONVERSATION WITH Bob Pattillo
Bob Pattillo has been early and right more often than
anyone else in impact investing. A key investor in the first
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microfinance bond deal, he launched the first fund for
FEEL GOOD GRILLED CHEESE SANDWICHES
F E ST I VA L PAV I L I O N mobile technology and the first fund for education in the
developing world. The creator of a seed stage funding
model that lets entrepreneurs perform due diligence
on their peers, Pattillo’s ideas shock people, until they
discover he was right after all. He explains his next big
idea in and armchair conversation with Kevin Jones.
MARKET DYNAMICS OF THE NEW MEDIA LANDSCAPE
3:25 PM OPEN SPACE SESSIONS Jeffrey Leifer, Circadian Media Lab (panel moderator)
Jane McGonigal, SuperBetter
F E ST I VA L PAV I L I O N / 4 5 M I N U T E S E S S I O N Pascal Finette, Mozilla
Advancing technology is dramatically shifting the way
we produce, consume, and experience media content.
4:10 PM Accessibility to emerging technologies—from social
engagement to gamification—is transforming market
dynamics across the media landscape. Thanks to
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F E ST I VA L PAV I L I O N collaborations between innovative media platforms and
legacy content producers, the broader ecosystem is
successfully leveraging the new media currency.
4:30 PM PLENARY SESSION
90 M I N UTE SESSION 6:00 PM INNOVATION SHOWCASE PARTY
WHAT’S NEXT FOR THE SOCIAL CAPITAL MARKET?
H E R B ST PAV I L I O N
KEYNOTE / Kevin Jones I n n o v a t i o n S h o w c a s e Po w e r e d b y H a l l o r a n P h i l a n t h r o p i e s
We’ve proven that the space between giving and
investing exists, the market at the intersection of money
and meaning is big, it’s real, and that it’s growing. So
what’s next? It’s time to take risks, to fail fast, and fail
SCHEDULE DETAILS / DAY 2 55
 DAY 3 SCHEDULE DETAILS
8:00 AM
REGISTRATION OPENS
F E ST I VA L PAV I L I O N
CONTINENTAL BREAKFAST
F E ST I VA L PAV I L I O N
9:00 AM PLENARY SESSIONS
SOCAP/EUROPE; LOOKING BACK, LOOKING FORWARD
Frank van Beuningen
Frank van Beuningen—co-founder of the first international
SOCAP conference—gives a glimpse from the highly
successful SOCAP/Europe in June.
GOVERNMENT THAT GETS THINGS DONE
KEYNOTE / Elizabeth Littlefield
When it comes to social innovation, most government
agencies are primarily just talk. And then there’s OPIC—the
agency that gets things done. Elizabeth Littlefield tells
what she’s learned from within the agency so far and what
she sees ahead for impact investing.
WHAT DOES IT TAKE TO REACH SCALE?
MINI-KEYNOTE / Brian Trelstad
To create the massive social change that the world needs,
it takes a mix of public, philanthropic, and investment
funding and partnership. Brian Trelstad of the Acumen
Fund has a road map to get there that makes sense.
BEST OF THE ENTREPRENEURS PITCHES
Some of the best pitches from the Pitch Room come to the
main stage to inspire our community.
56 SOCAP 11 CONFERENCE GUIDE
10:30 AM
BREAK
F E STIVAL PAVI LI O N
10:45 AM OPEN SPACE SESSIONS
6 0 M I N UTE S E S S I O N / F E STIVAL PAVI LI O N
11:45 AM
BREAK
F E STIVAL PAVI LI O N
12:00 PM PARALLEL SESSIONS BLOCK 6
INVESTING WITH IMPACT: A PARTNERSHIP-BASED
APPROACH TO SOCIAL AND ENVIRONMENTAL
INNOVATION
WILD CARD TRACK / BLOCK 6A
6 0 M I N UTE S E S S I O N / C OW E LL TH EATE R
Lalarukh Faiz, U.S. Secretary of State’s Office of Global
Partnership Initiatives
Jeff Hamaoui, The Cazneau Group
Cameron Peake, Mercy Corps
Michelle Viegas, Inter-American Development Bank
Given the range and complexity of social and
environmental issues today, the public and philanthropic
sectors are forging more innovative public-private
partnerships (PPP) with social entrepreneurs, businesses,
investors, and civil society. These new models demonstrate
how business and government are maximizing and
DAY 3 SCHEDULE DETAILS
leveraging scarce financial resources while tapping into
specialized skill sets to address challenging issues that
help improve outcomes on both sides. Come hear about
the efforts underway to create and scale PPP frameworks,
and learn the role that public sector organizations can take
in catalyzing impact investing initiatives.
PROTOTYPING: IT’S NOT JUST FOR PRODUCTS
DESIGN FOR SOCIAL INNOVATION / BLOCK 6
90 M I N UTE SESSION / FI R E HOUSE
Jocelyn Wyatt, IDEO.org
Adam Dole, Mayo Clinic
Veronika Scott, The Empowerment Plan
Alex Gilliam, Public Workshop
Protoyping can take many forms and is a critical piece
of the design process that allows concepts to be tested,
further developed, and validated. In this hands-on,
interactive session we’ll explore prototyping products,
$
technologies, services, systems, and businesses while
digging into real-world projects.
POWER SHIFT: MAKING MODERN ENERGY
AFFORDABLE, ACCESSIBLE, AND INVESTIBLE
AT THE BOP
TECHNOLOGY: INCLUSIVE & INVESTABLE / BLOCK 6
60 M I N UTE SESSION / FLE ET ROOM
Richenda Van Leeuwen, UN Foundation (panel moderator)
Paul Needham, Simpa Networks
Alla Jezmir, EGG-Energy
Vinay Jaju, ONergy
Stewart Craine, Barefoot Power
A panel of leading BoP-aligned energy enterprises will
discuss and debate how their companies are deploying
innovative technology and business models, including
discussions on logistical considerations and pricing
strategies.
THE RISE OF THE ACCESS ECONOMY AND
PEOPLE-POWERED MARKETPLACES
PHILANTHROPY: PRESENTED BY LIQUIDNET
PEOPLE-POWERED CAPITAL / BLOCK 6
6 0 M I N U T E S E S S I O N / G O L D E N G AT E
Neal Gorenflo, Shareable Magazine
Chris Lukezic, Airbnb
Cameron Neal, GoGrubly
Jessica Scorpio, Getaround
James Reinhart, thredUP
Let’s explore the meteoric rise of collaborative
consumption start-ups, the benefits and keys to building
these people-powered marketplaces, and what’s next for
this $110 billion dollar market that is building social capital,
increasing access to shared resources, and reducing
society’s footprint.
CAPITAL IDEAS
PHILANTHROPY: PRESENTED BY LIQUIDNET
$
MONEY, MEANING & IMPACT / BLOCK 6
6 0 M I N U T E S E S S I O N / I M PACT F O R U M
Steve Godeke, Godeke Consulting
Justina Lai, The Rockefeller Foundation
Varun Sahni, Impact Investment Partners
R. Paul Herman, HIP Investor
Bill Campbell, Equilibrium Capital Group
In this session, a panel of experts representing private,
philanthropic, financial-first, and impact-first capital will
work in real-time with the audience to solve a series of
challenging financial conundrums. SOCAP participants
are being asked to submit live “problems” ahead of time,
which they are facing in either finding appropriate social
capital or in allocating capital. The session will emphasize
collaboration and creativity in connecting social capital with
the right opportunities.
SCHEDULE DETAILS / DAY 3 57
 DAY 3 SCHEDULE DETAILS
ARE YOU HUNGRY FOR ACCESS, ECONOMIC
DEVELOPMENT, AND INNOVATION TO ELIMINATE
FOOD DESERTS?
WILD CARD TRACK / BLOCK 6B
6 0 M I N U T E S E S S I O N / 370 C
Megan Fielding, MicroPlace
Scott Sporte, NCB Capital Impact
Brahm Ahmadi, People’s Community Market
Tina Castro, The California Endowment
Pablo Bravo, Catholic Healthcare West
Join us for the how and why behind the California
FreshWorks Fund, a $200 million financing partnership
created to bring fresh healthy foods to over two and a half
million people. And learn how you can help this Fund and
other healthy food initiatives improve health outcomes in
underserved communities, spur economic development,
and inspire innovation in healthy food retailing.
SEEDING SYSTEMS CHANGE: A LOOK TOWARD
GREEN 3.0
GREEN 2.0: SUSTAINING PEOPLE & PLANET / BLOCK 6
6 0 M I N U T E S E S S I O N / 26 0 C
Gil Friend, Natural Logic
Cheryl Dahle, Future of Fish
Jackie VanderBrug, Criterion Ventures
Thomas Kriese, Context Partners
How do we move beyond considering the effect of
one solution to seeing how myriad solutions interact
in a system? How do we look at a sprawling problem,
created through chain reactions of consumers, farmers,
policymakers, scientists, and others, to understand
what’s missing? These panelists have stepped up to
grapple with difficult questions, looking past alluring
“silver bullet” approaches to problem solving. They have
embraced more challenging, nuanced, and hopefully, more
effective approaches. Join us to hear about their different
approaches to hack the system.
58 SOCAP 11 CONFERENCE GUIDE
PITCH SESSION 3: SCARCITY AND RESILIENCE *
ENTREPRENEURS: WHERE THE PASSION MEETS
THE PITCH / BLOCK 6
11:30 AM / 90 MINUTE SESSION / INVESTOR ROOM
* NOTE: This session begins at 11:30 AM
Entrepreneurs who are pitching:
Amy Cagle, DayOne Response
David Auerbach, Sanergy
Ben Sandzer-Bell, CO2 Bambu
Dana Harvey, Mandela Foods Cooperative
Supporting Mentors:
Dan Crisafulli, Potrero Impact Advisors
R. Paul Herman, HIP Investor
Moderator:
Suzanne Biegel, Investors’ Circle
Social entrepreneurs present their work in areas as
diverse as water sanitation, information access as a human
right, sustainable sanitation systems in urban slums, and
affordable eco-housing solutions, with particular focus in
Africa and Latin America. However, all are united in their
focus on improving access to basic human needs. Each
presenter will receive on-the-spot support from mentors
who will commit to providing tangible resources, offer
network connections, and give concrete advice.
1:00 PM LUNCH
F E STIVAL PAVI LI O N
2:00 PM PARALLEL SESSIONS BLOCK 7
IT’S “ALL IN THE (FUND) FAMILY”
MANAGING SCALE THROUGH MULTIPLE FUNDS
WILD CARD TRACK / BLOCK 7A
6 0 M I N UTE S E S S I O N / C OW E LL TH EATE R
DAY 3 SCHEDULE DETAILS
Tim Freundlich, ImpactAssets
Keely Stevenson, Bamboo Finance
Gil Crawford, MicroVest
Wim van der beek, Goodwell Investments
There is a wicked problem in impact investing, that of lack
of scale. A new strategy is being employed, diversifying
to multiple fund offerings concurrently, all leveraging the
same distribution, back office, and brand to aggregate to
bigger, better, faster. Cutting edge leaders explore what it
means to be a Fund Family.
LAUNCHING AND ITERATING: LEARNING FROM
THE MARKET
DESIGN FOR SOCIAL INNOVATION / BLOCK 7
60 M I N UTE SESSION / FI R E HOUSE
Krista Donaldson, D-Rev: Design for the Other 90%
Yves Behar, fuseproject
Damien Newman, Central Story
$
Eve Blossom, Lulan Artisans
Launching products and services into the market
begins a feedback loop that provides information
about how well our ideas are hitting the mark with our
intended audiences. Ideally, we build in mechanisms to
listen, learn, adjust, and iterate to create meaningful
experiences that people love, which serve them well, and
that work as successful business models. We’ll explore
the ways in which we can gather feedback to continually
improve products and services.
INVESTING FOR THE FUTURE OF TECHNOLOGY
TECHNOLOGY: INCLUSIVE & INVESTABLE / BLOCK 7
60 M I N UTE SESSION / FLE ET ROOM
Jamais Cascio, Institute for the Future
Join Jamais Cascio—one of Foreign Policy magazine’s
Top 100 Global Thinkers—in a sensemaking discussion.
We’ll consider the intersection of emerging technologies,
environmental dilemmas, and cultural transformation.
Jamais will introduce three future scenarios, and then
curate a discussion helping attendees make personal
sense of their learnings.
THE ART OF POSSIBILITY: A SOCAP COLLECTIVE
IMPACT PROJECT
PEOPLE-POWERED CAPITAL / BLOCK 7
6 0 M I N U T E S E S S I O N / G O L D E N G AT E
James Hanusa, Rio+20 Earth Summit
Join us in this interactive session as we dive into the
behaviors, structures, and businesses that will continue to
drive the rise of the people-powered economy. Harness
SOCAP’s community to make an actual impact as we
explore—along with investors and the city of San Francisco—
what it would take to make the Central Market District in
San Francisco a showcase people-powered economy.
BLUE SKY: THE SHAPE OF THE IMPACT ECONOMY
IN 2012 AND BEYOND.
$
MONEY, MEANING & IMPACT / BLOCK 7
6 0 M I N U T E S E S S I O N / I M PACT F O R U M
Jonathan Greenblatt, Impact Economy Initiative,
The Aspen Institute
Jonathan Jenkins, The Social Investment Business
Stephen DeBerry, Bronze Investments
Eduardo Rallo, Pacific Community Ventures
Christa Velasquez, Initiative for Responsible Investment,
Harvard University
As the discussion about social capital markets shifts to
the mainstream economy, many are wondering about its
future trajectory. We have already seen more financially-
driven investors enter the market, and a wave of
entrepreneurship. But what will the next generation look
like? What can we expect as the field evolves? What are
the high-performing social enterprise business models
driving the field forward, and the smart ways of identifying
and financing them? In this session, noted thought
leaders share their insights on the future that we have to
look forward to.
SCHEDULE DETAILS / DAY 3 59
 DAY 3 SCHEDULE DETAILS
THE POLYCENTRIC REGION
POLYCENTRIC SOLUTIONS: LOCAL IN THE WORLD / BLOCK 7
6 0 M I N U T E S E S S I O N / 370 C
Eva Engquist, Malmö University
Philip Sandberg, Centrum för Publikt Entreprenörskap (Center
for Public Entrepreneurship)
Hanna Sigsjo, Malmö University
In the 1990s, the shipbuilding industry in Sweden
collapsed. For Malmö, and the Region, this was a tragedy
as the city not only lost a large number of jobs, but also
its identity and its population dwindled. After unsuccessful
attempts to establish other heavy industries, the focus was
shifted towards knowledge, innovation, and sustainability,
built on cross-sector collaboration. Come hear about the
transformation, and what it was like getting there.
solar energy solutions for homes and businesses, and
creating low-cost and effective solar solutions to meet
the basic energy demands of some of Guatemala’s
poorest citizens—these are the solutions that you will
see presented by the social entrepreneurs who have
built them. Then witness as mentors provide tangible
resources, offer network connections, and give concrete
advice on-the-spot.
3:00 PM
BREAK
F E STIVAL PAVI LI O N
DAY 3 SCHEDULE DETAILS
companies inform and are informed by the world of
Social Enterprise.
FILLING THE GAPS
Matt Bannick, Omidyar Network (panel moderator)
Bill Davis, GATE Impact
Jed Emerson, ImpactAssets
Linda Rottenberg, Endeavor
Tracy Palandjian, Social Impact Bonds
There is significant interest, capital, and entrepreneurial
activity flowing in the social capital market. As the impact
investing sector grows, it’s time to focus on infrastructure,
addressing barriers to success, and on filling in the gaps.
Investors, capacity providers, and leaders of important
new investment platforms explore what’s next.

PITCH SESSION 4: ENERGY AND TECHNOLOGY *
ENTREPRENEURS: WHERE THE PASSION MEETS
THE PITCH / BLOCK 7
9 0 M I N U T E S E S S I O N / I NVE STO R R O O M
* NOTE: This session begins at 1:30 PM
Entrepreneurs who are pitching:
David Schafran, NETRA
Juan Fermín Rodríguez, QUETSOL
Stig Westling, Skip to Renew
Alla Jezmir, EGG-energy
Supporting Mentors:
Peter Crosby, dotSUB
Yolanda Ruiz, Pacific Community Ventures
Sylvia Ventura, Hub Ventures
Gary Bolles, Xigi Inc
Moderator:
Suzanne Biegel, Investors’ Circle
Energy and technology are hot industries right now,
especially in how they are leveraged for social issues.
Using smartphones to determine a person’s vision
prescription in the moment, developing bio-based
industrial lubricants and greases, providing turn-key
3:10 PM PLENARY SESSION 4:50 PM OPEN SPACE JAMBOREE
100 M I N UTE S E S S I O N F E ST I VA L PAV I L I O N
CRAIG’S NEXT Join us for more conversations, food, and fun in Herbst
KEYNOTE CONVERSATION WITH CRAIG NEWMARK Pavilion as SOCAP winds to a close. Then stay into the
evening for Off The Grid, when more than 30 food trucks
Craig Newmark—founder of craigslist—knows what it
converge onto Fort Mason for a spectacular array of San
takes to build a global, scalable, online platform. Now he’s
Francisco Street Food, music, and even more time to
trying to figure how to use a mix of the virtual and the
connect and keep the conversation going.
local to build a new platform that empowers a movement
for the common good. An armchair conversation with
Kevin Jones.
6:00 PM OFF THE GRID
POINTING ENTREPRENEURS AT PROBLEMS
WITH A BUDGET ATTACHED
Through a collaborative process, the Sustainability
Consortium drives scientific research and the
development of standards and IT tools through a
collaborative process in order to enhance the ability
to understand and address the environmental, social,
and economic implications of products. Bonnie Nixon,
the Consortium’s Executive Director, brings insights
to SOCAP into ways that her work with Fortune 500

60 SOCAP 11 CONFERENCE GUIDE SCHEDULE DETAILS / DAY 3 61

What brings these people together?

A STORY TO TELL
When choosing speakers for our conferences, the SOCAP
5

team finds the people who are the thinkers and the doers who
are making a difference, using business as a tool for disruptive,
system-changing impact that can grow fast enough to meet 7
the challenges of the world.
6

1 B ERT OLA BERGSTRAND / Community of Bergsjon, Sweden

4
2 DANA HARVEY / Mandela MarketPlace

3 DAVID CHEN / Equilibrium Capital Group

4 D ONNA MORTON / First Power

5 FRAN SEEGULL / ImpactAssets

8
3
6 J O-ANN TAN / Acumen Fund

7 NED BRESLIN / Water for People

8 N EAL GORENFLO / Shareable Magazine

9 V
 AN JONES / The Green-Collar Economy

10 P
 ATRICK GLEESON / Meyer Family Enterprises 11
11 P
 ATRICE SCHNEIDER / Media Development Loan Fund 2
9

1 10

BRINGING PEOPLE TOGETHER TO MAKE CHANGE

 MAINSTAGE SPEAKERS AT SOCAP11
KEVIN STARR
Kevin directs the Mulago Founda-
tion and the Rainer Arnhold Fellows
Program. He had a perfectly good
career in medicine when he stumbled
into philanthropy in 1994. His friend
and mentor Rainer Arnhold died suddenly when they
were working together in Bolivia, and the Arnhold family
asked Kevin to help carry on Rainer’s work through the
Mulago Foundation. He spent the next decade working
with projects from Afghanistan to Zambia, trying to figure
out what makes for real impact at big scale. At the behest
of the board, he established the Rainer Arnhold Fellows
Program in 2003 to apply Mulago’s principles and tools
to help social entrepreneurs turn good ideas into lasting
change at scale.
KEVIN JONES
Kevin has been a successful serial
entrepreneur for many years, building
information businesses in emerging
industry and technology markets.
His sweet spot is when the value is
obviously present but not yet clearly
defined and has to be discovered in face-to-face con-
versations. He has been part of creating market-defining
publications, conferences, and analysis services in internet
marketplaces and now social capital markets. Success,
to Kevin, for a conference like SOCAP11 is when people
from different sides of the marketplace—say an NGO
and an impact investment fund —learn to speak the same
64 SOCAP 11 CONFERENCE GUIDE
language and achieve a common goal on a project. He is
proud to see groups maximize social and environmental
impact faster and smarter than it could have been done
without the new, and innovative collaborations that occur
based on people meeting and discovering each other’s
value at SOCAP.
ROSA LEE HARDEN
Rosa Lee Harden, the executive pro-
ducer of SOCAP/Europe, is a serial
entrepreneur and community builder.
Her goal in producing SOCAP has
been to keep meaning alive at the
intersection of money and meaning.
As a founder, Rosa Lee has strategized to bring open
space sessions to every SOCAP conference. In addition
to allowing everyone to contribute what is meaningful for
them, the open space sessions help SOCAP conferences
build a community of people in relationship with one an-
other. A community builder in all of her activities, she was
the priest in an Episcopal parish in San Francisco for ten
years, where she led a thriving, innovative, and welcoming
congregation. Her next challenge is taking the money
and meaning conversation more deeply into the church
as Canon for Money and Meaning at All Souls Episcopal
Cathedral in Asheville, NC.
STEVE WRIGHT
Steve has worked for more than 15 years at the intersec-
tion of technology and education. Before joining Grameen
Foundation in 2010, he served for years as the Director of
Innovation and Technology at Sales-
force.com Foundation. While there, he
established himself as a thought leader
in the social metrics space through
extensive experience working with or-
ganizations such as the Acumen Fund,
GIIN (Global Impact Investing Network)
and members of ANDE (Aspen Network for Development
Entrepreneurs). Steve also a long background as a high
school administrator and classroom teacher, and started
his career in the Peace Corps. Today, Steve’s work concen-
trates on helping microfinance institutions and other de-
velopment organizations measure and manage their social
performance using the Progress out of Poverty Index™.
SABA GUL
Saba Gul is an engineer turned entre-
preneur/do-gooder, with a passion for
female education and empowerment.
Her current project, Bags for Bliss, is
dedicated to lifting adolescent girls and
their families out of poverty through
education and entrepreneurship. The girls are trained to
create, design, and market beautiful, socially-conscious
handbags. The profits fund their education and provide sav-
ings for the community. Saba is a recent alumnus of MIT,
from where she holds BS and MS degrees. Saba was an
MIT Public Service fellow in Sri Lanka, where she worked
on low-cost solar lighting for post-Tsunami refugees. She
has also conducted workshops on entrepreneurship at uni-
versities in Africa. She sits on the board of the MIT South
Asian Alumni Association, and volunteers her time for the
Association for the Development of Pakistan. Saba was
born and raised in Lahore, Pakistan.
GILES CASSELS
Giles Cassels joined MicroPlace,
Inc. in 2010. He leads all marketing
efforts for the MicroPlace team, and
has been focused throughout 2011
on bringing new vigor to the firm’s
mission and brand—most specifically
by creating a more community-oriented, movement-
based approach to impact investing that seeks to infuse
new capital into the system via an expanded investor
class. Prior to joining MicroPlace, Giles worked for five
years as a Senior Manager on PayPal Inc’s consumer
marketing team, where he led development of the firm’s
social media strategy and created key consumer en-
gagement programs and campaigns. He was a principal
member of the team responsible for developing their
Corporate Social Responsibility platform. Before that,
he spent five years at eBay, Inc. as a Senior Category
Manager, where he led strategic oversight of the com-
pany’s Books marketplace, among others, emphasizing
specialized community input as the foremost driver of
the consumer shopping experience.
MICHAEL KIESCHNICK
Michael is president and co-founder of
Working Assets, a telecommunications
company that donates a portion of its
revenues to progressive non-profit
groups and engages its members in civ-
ic activism. Under Michael’s direction as
president, Working Assets has grown dramatically, from $2
million in revenues in 1991 to more than $100 million today.
Michael currently serves on the boards of The Beatitudes
Society, Sojourners, the American Environmental Safety
Institute, the League of Conservation Voters Education Fund,
and the Ballot Initiatives Strategy Center Foundation. He has
written several books on capital markets and development,
most recently Credit Where It’s Due (with Julia Parzen), the
authoritative study of development banking.
JEFFREY HOLLENDER
Jeffrey Hollender is co-founder and
former CEO of Seventh Generation,
which he built into a leading natural
product brand known for its authen-
ticity, transparency, and progressive
business practices. For more than 25
years, Hollender has been helping millions of Americans
make green and ethical product choices, beginning with
his bestselling book, How to Make the World a Better
Place, a Beginner’s Guide. He went on to author five
MAINSTAGE SPEAKERS 65
additional books, including The Responsibility Revolu-
tion and Planet Home. Hollender is a board member of
Greenpeace US and Verité, an independent non-profit
organization monitoring international labor rights abuses
in off-shore production sites. He is also co-founder of
the American Sustainable Business Council, a coalition
committed to changing the rules of business through
public policy and a special advisor to the Cleveland
Evergreen project.
PENELOPE DOUGLAS
Penelope Douglas is Board President of
Hub Bay Area/SOCAP. Prior to joining
Hub Bay Area/SOCAP, she founded
and served as CEO of Pacific Com-
munity Ventures—a non-profit whose
mission is to invest human, intellectual,
and financial capital in small businesses for the benefit of
economically-underserved communities. Douglas was also a
partner in Pacific Community Ventures LLC, with $60 million
of committed capital. For nearly three decades, she has ap-
plied her strategic acumen and dedication to social change
for organizations such as Morrison & Foerster, Odwalla,
Ernst & Young, New Mexico Community Capital, Wells Fargo,
San Francisco’s Larkin Street Youth Center, Friends of the
Urban Forest, Juma Ventures, and more. She’s been fea-
tured by media outlets such as the New York Times, NPR,
San Francisco Chronicle, and California magazine, which
includes recognition as a pioneer of “compassionate capital-
ism,” and a Robert A. McNeeley Trailblazer Award winner. In
addition to being a leader of social change, Douglas is an
athlete who has competed in ultra marathons and Ironman
Distance Triathlons, and an artist whose paintings and draw-
ings have been exhibited publicly. Douglas is a native of
California and a graduate of Smith College.
GIL FRIEND
Gil is founder, president, & CEO of
Natural Logic Inc, helping companies
design, implement, and measure prof-
itable sustainability strategies. He is
widely considered one of the found-
ers of the sustainability movement,
66 SOCAP 11 CONFERENCE GUIDE
and was recently named a finalist for the ISSP Pinnacle
Award (along with Ray Anderson, Amory Lovins, Karl-
Henrik Robert, and Bob Willard), acknowledging “those
people that have contributed the most to the emerging
field of sustainability.” He lectures widely on business
strategy and sustainability issues and writes The New
Bottom Line, offering strategic perspectives on business
and environment. He holds an M.S. degree in systems
ecology from Antioch University, has a black belt in
Aikido, and is a seasoned practitioner of “The Natural
Step” environmental management system.
DEBORAH ALVAREZ-
RODRIGUEZ
Deborah Alvarez-Rodriguez joined
Goodwill Industries as President and
CEO in March 2004. Known for her
dynamic leadership style, and with
over 15 years of executive management experience
spanning the non-profit, philanthropic, public, and private
sectors, Ms. Alvarez-Rodriguez has a track record of
catalyzing change within organizations and leading them
toward greater innovation, accountability, and respon-
siveness. Prior to joining Goodwill, Ms. Alvarez-Rodriguez
was Vice President of Silicon Valley’s Omidyar Founda-
tion, the Director of San Francisco’s Department of
Children, Youth and Their Families (DCYF), the Founder
and CEO of San Francisco’s Every Child Can Learn
Foundation, Executive Director of Intergovernmental
and School-linked Services at the San Francisco Unified
School District, and Assistant Director for Budget and
Planning for the San Francisco Department of Public
Health. Ms. Alvarez-Rodriguez is a graduate of Harvard-
Radcliffe College.
LISA KLEISSNER
Lisa Kleissner is the President of
the KL Felicitas Foundation, a family
foundation she co-founded with her
husband in 2000. The Foundation is
dedicated to supporting programs
that empower rural communities and
families, enable social entrepreneurs worldwide, and that
advocate their Foundation’s sustainability, mission, and
social investment strategy. Kleissner provides pro-bono
architectural, project, and construction management ser-
vices for non-profits both locally and internationally with
a focus on culturally appropriate and sustainable design.
Additionally, she has led fundraising efforts for a variety
of both local and international non-profits focusing on
capital and endowment campaigns. Kleissner was raised
in Hawaii, attended the Kamehameha Schools and the
University of Hawaii at Manoa graduating with a BArch
in Environmental Design. She was the Vice President of
an architectural firm in Hawaii doing work in Hong Kong,
Singapore, Sri Lanka, and Malaysia. Most recently she
was the president of The Kleissner Group, an architec-
tural and project management firm in Silicon Valley.
SEAN GREENE
Sean Greene is the Associate Admin-
istrator for Investment and Special
Advisor for Innovation at the U.S.
Small Business Administration. He
brings 20 years of experience as an
entrepreneur, investor, and business
strategist to the SBA. He was the founder and CEO of
Away.com, an online travel company that he sold to Or-
bitz. He was also a co-founder of Rock Creek Ventures
and LaunchBox Digital, a seed-stage investment firm in
Washington, D.C. Previously, Greene was a management
consultant with McKinsey & Company. Greene holds
an AB from Princeton University, an MBA from Yale’s
School of Management, and was a Fulbright Scholar at
the National University of Singapore.
BOB PATTILLO
Bob is the founder of Gray Ghost
Ventures (GGV) and responsible for
the vision behind GGV. He currently
leads the team as Chief Executive
Officer. Bob’s first microfinance work
was on the board of the Deutsche
Bank Microcredit Development Fund. ACCION board
service soon followed, which then led to field work in the
Middle East and North Africa (MENA), where he helped
leaders of Arab microfinance banks create a network
called Sanabel. The original 17 microfinance institutions
(MFIs) in the network serving 170,000 clients grew over
nine years to 61 MFI’s serving 3 million clients, mostly
women. The MFI’s operate in some of the toughest
environments in Yemen, Syria, and Iraq, strengthening
families and communities. The work in MENA led to the
establishment of the Gray Ghost Microfinance Fund, a
regional microfinance equity-fund incubator.
JEFF LEIFER
My name is Jeff Leifer, CEO of Cir-
cadian Media Lab (CML). I was proud
to be among the earliest voices ad-
vocating socially responsible finance,
and still consider that a driving force
in my life. I’ve had the privilege of
working at the intersection of media, finance, and tech-
nology for more than three decades – and I’m still learn-
ing how to frame the big questions facing social capital
today. Transformative change begins with a shift towards
harmonizing our business and life goals. At CML, we are
committed to bringing about this meaningful change in
culture through authentic engagement. From engineer-
ing digital media to sharing transformational stories,
CML is stretching towards this horizon.
JANE McGONIGAL
Jane McGonigal, PhD is a world-re-
nowned designer of alternate reality
games—or, games that are designed
to improve real lives and solve real
problems. She believes game design-
ers are on a humanitarian mission—
and her #1 goal in life is to see a game developer win a
Nobel Peace Prize. She is the New York Times bestsell-
ing author of Reality is Broken: Why Games Make Us
Better and How They Can Change the World (Penguin
Press, 2011)—and currently serves as the Creative Di-
rector for Social Chocolate, where she is making games
powered by the science of positive emotion and social
connection. The company’s first game, SuperBetter, is
MAINSTAGE SPEAKERS 67
designed to increase resilience in the face of any illness
or injury, or health and wellness goal. Players have used
SuperBetter to overcome concussions, get through che-
motherapy, reduce stress, lose weight, and quit smoking.
Clinical trials for the game begin in September at Ohio
State University Medical Research Center.
PASCAL FINETTE
Pascal Finette is Director of Mozilla’s
Web FWD accelerator program,
where he works with the wider
community inventing the future of
the Web. He loves technology and
believes that the Internet is deeply impacting mankind.
Prior to Mozilla, he led eBay’s Platform Solutions Group,
consulted a bunch of entrepreneurs on their strategy
& operations, and invested into startups, among other
things. Pascal frequently speaks about Open Innovation
on the Web.
FRANK VAN BEUNINGEN
Frank van Beuningen, co-founder of
SOCAP/Europe, is an entrepreneur,
investor, and champion of small
companies that intersect money
and meaning. In his early years,
Frank exited banking for sailing and
windsurfing, and along the way built a small sailmaking
firm into an international brand. His love of nature & the
environment propelled him in 1997 to found the first
social investment fund in Europe, PYMWYMIC (Put Your
Money Where Your Mouth Is Community). Frank has
since invested in or led investment for 30 companies.
He continues to sail and enjoy life, now with his wife
Margaret who he met through impact investing (a mea-
surable return). And with the PYMWYMIC community of
investors Frank continues to put his money where his
mouth is for the companies changing the world.
ELIZABETH LITTLEFIELD
Elizabeth Littlefield was appointed by President Obama as
OPIC’s tenth President and CEO. From 2000 until 2010
68 SOCAP 11 CONFERENCE GUIDE
she was Director of Private and Fi-
nance Sector at World Bank and Chief
Executive Officer of the Consultative
Group to Assist the Poor (CGAP), a
multi-donor organization housed at the
World Bank and created to help build
a professional, global, microfinance
industry providing flexible, high-quality
financial services to the poor. Prior to joining CGAP,
Elizabeth was JP Morgan’s Managing Director in charge
of capital markets and financing in emerging Europe,
the Middle East ,and Africa as well as JPM’s Head Debt
Trader in Africa, Eastern Europe, and Asia. She has addi-
tionally served on the Board and Executive Committee of
Women’s World Banking, the MasterCard Foundation and
Calvert Foundation, among others.
BRIAN TRELSTAD
Brian Trelstad is the Chief Investment
Officer of Acumen Fund, a $60M social
investment fund investing in innovative
social enterprises in South Asia and
East Africa delivering critical health,
water, housing, and energy services
to the base of the pyramid. He also drives Acumen’s work
measuring social and financial return and is a founding
executive committee member of the Aspen Network of
Development Entrepreneurs (ANDE). Prior to Acumen
Fund, Brian was a management consultant with McKinsey
& Company in their New Jersey office. He has co-founded
and advised several early-stage technology companies and
social enterprises and was the lead environmental staffer
for President Clinton’s Corporation for National Service.
He is a graduate of Harvard College, Stanford University’s
Graduate School of Business, and the University of Califor-
nia’s College of Environmental Design.
CRAIG NEWMARK
Craig Newmark is the founder of
craigslist, the web-based platform
that has fundamentally changed
classified advertising. It is based on a
culture of trust, encouraging partici-
pants to play an active role in policing the information
that is shared on the site. In March 2011 Craig launched
craigconnects, his initiative to link up everyone on the
planet using the Internet to bear witness to good ef-
forts and encourage the same behavior in others. Craig
regularly communicates through Twitter (twitter.com/
craignewmark) and Facebook (facebook.com/craignew-
mark). He also blogs regularly (cnewmark.com) and is a
contributor to the Huffington Post (huffingtonpost.com/
craig-newmark).
Photo credit: Stephanie Canciello, unali artists
BONNIE NIXON
As Executive Director for The Sustain-
ability Consortium (TSC), Nixon is
responsible for strategic direction and
execution. TSC will help set standards
and transparent methodologies, tools
and strategies for products and supply
networks that address environmental, social, and economic
imperatives. Prior to TSC, Bonnie was Director of Environ-
mental Sustainability at Hewlett Packard (HP). As Director
of Ethical Sourcing at HP, she implemented the worlds’
largest and most complex electronic ethical and sustain-
able supply chain program. Nixon serves on multi-industry
consortia for global retailers, footwear and apparel, toy,
pharmaceutical, chemical, automotive, consumer goods, and
mining. She is Board Chair for Sustainable Silicon Valley and
is on the Board of Blue Planet Network.
MATT BANNICK
As Managing Partner, Matt Bannick
leads all aspects of Omidyar Net-
work’s operations and strategy, work-
ing closely with the co-founders and
board of directors. Prior to Omidyar,
Bannick was general manager, and
later president, of eBay International, Bannick was largely
responsible for building eBay’s global footprint and driving
phenomenal revenue growth. After eBay acquired PayPal
in 2002, Bannick was PayPal’s president more than tri-
pling its revenue in its first two years with eBay. In 2004,
Bannick returned to eBay International, increasing annual
revenue to $2 billion—nearly half of eBay marketplace
revenue—and spearheaded eBay’s initiatives in Global
Development and Citizenship, where he worked to bring
the power of eBay to the developing world.
BILL DAVIS
As the president of Gate Impact, Bill
specializes in Business & Logistical
Intelligence with recent engagements
with American Express, IBM, and Boe-
ing. Bill provides advisory services to
some of the largest Social Investment
Portfolios and passionate consultants in the US, and
coauthored the Impact Intelligence for High Performing
Organizations Roadmap. Over his 20 year career, Bill has
provided leadership that resulted in financial, technical,
operational, and most importantly cultural transformation
(work ethic, quality of work, timelines, & governance) for
his clients. In his spare time he is a “change the world”
artist and writes music that address issues of inequality
in North America and orphans of war in South America.
Bill’s passion is driven by being a personal beneficiary of
effective ecosystems that are designed to alleviate pov-
erty and promote success in inner city communities.
JED EMERSON
Jed Emerson has extensive experi-
ence leading, staffing, and advising
funds, firms, social ventures, and
foundations pursuing financial per-
formance with social/environmental
impact. He is an internationally rec-
ognized thought leader in sustainability and sustainable
finance, impact investing, social entrepreneurship, and
strategic philanthropy. Emerson has played founder roles
with some of the nation’s leading venture philanthropy,
community venture capital, and social enterprises. He has
also served in various faculty appointments at Harvard,
Stanford, and Oxford University Business Schools and
is an internationally recognized author and visionary,
presenting his work at The World Economic Forum, Skoll
World Forum, and countless conferences around the
globe, addressing business, social justice, philanthropy,
MAINSTAGE SPEAKERS 69
 SOCAP11 SPONSORS
sustainable development, and impact investing audiences.
Jed currently currently serves as EVP Strategic Develop-
ment of ImpactAssets. In that position he oversees intel-
lectual property development and field building efforts.

TRACY PALANDJIAN
Tracy founded Social Finance Inc. Prior
to launching the firm, Tracy was a Man-
aging Director at The Parthenon Group,
a global strategy consulting firm where
she established and led the non-profit We wish to thank the following innovative sponsors who stand at the forefront of the social capital markets movement.
practice, and consulted to foundations
and non-profit organizations. Tracy is also a co-author of
Investing for Impact: Case Studies Across Asset Classes.
SOCAP’S MARQUEE SPONSOR
Prior to Parthenon, Tracy worked at Wellington Management
MICROPLACE
Co. and McKinsey & Co. Tracy serves on the boards of the
Robert F. Kennedy Center, the HBS Alumni Board, and www.microplace.com
Agassi Graf Holdings. A native of Hong Kong, Tracy is fluent MicroPlace’s mission is to help finance the fight against
in Cantonese and Mandarin. She graduated magna cum global poverty—inspiring individuals to invest in poverty
laude from Harvard College, with a B.A. in Economics, and alleviation, community development, healthy food, and other
holds an M.B.A. with high distinction from Harvard Business initiatives so their portfolios can make a positive difference
School where she was a Baker Scholar.
in the world. Investors can start with as little as $20. Once
they’ve invested, they earn quarterly interest and —at
maturity—choose to either reinvest or get repaid. By enabling
individuals to devote a portion of their investment portfolios
to impact investing, a significant source of new funding
is made available to drive transformational social change
where it is desperately needed.

INNOVATION SHOWCASE POWERED BY

HALLORAN PHILANTHROPIES development, media
www.halloranphilanthropies.org renewal, and clean energy
The vision of Halloran Philanthropies is to create the programs to the poor.
“World We All Want” by contributing to and investing in Halloran Philanthropies
organizations that demonstrate great success in programs recognizes that a new
that promote global ethics and community economic form of capitalism is
development. To fulfill our mission we are committed to arising that recognizes
supporting projects designed to promote and expand both the power and efficiency of market systems and the
corporate social responsibility, social capital markets, ability to direct them toward social and environmental
interfaith dialogue, microfinance, community entrepreneurial issues leading to a more balanced set of “returns.”

70 SOCAP 11 CONFERENCE GUIDE SPONSORS 71

SUPPORTING SPONSORS
OMIDYAR NETWORK
www.omidyar.com
Omidyar Network is a philanthropic investment firm
dedicated to harnessing the power of markets to
create opportunity for people to improve their lives.
Established by eBay founder Pierre Omidyar and his
wife Pam, the organization invests in and helps scale
for-profit companies and nonprofit organizations to
catalyze economic and social change. To date, Omidyar
Network has committed more than $440 million across
multiple investment areas, including financial inclusion,
entrepreneurship, property rights, mobile technology, and
government transparency.
LIQUIDNET
http://www.liquidnet.com/about/forGood.html
Liquidnet is the premier institutional investment community,
bringing together the world’s largest asset managers
and public companies on a single network that directly
connects traders, portfolio managers, analysts, and
corporate issuers. Through an active corporate social
engagement program called Liquidnet For Good, since
2007 the company has devoted its financial capital, human
capital, and creative capital to help solve social challenges.
WHOLE FOODS MARKET
www.wholefoodsmarket.com
For more than 25 years, Whole Foods Market has
worked to provide customers with the broadest possible
72 SOCAP 11 CONFERENCE GUIDE
selection of the highest quality products available. Our
search for products begins right outside our front door
in every community where we do business. We are
permanently committed to buying from local producers
that meet our high quality standards, particularly those
who farm organically and are themselves dedicated to
environmentally friendly, sustainable agriculture. We are
greatly increasing our efforts in this regard by further
empowering our individual stores and regional buyers to
seek out locally-grown products.
RSF SOCIAL FINANCE
www.rsfsocialfinance.org
Since 1984, RSF Social Finance has provided more
than $230 million in loans and $100 million in grants
to social enterprises generating positive social and
environmental impact. Underlying all of our work is a
spirited conversation about the role that money can
play in the development of humanity. SOCAP facilitates
these conversations on a large scale, bringing together
a diverse group of global innovators working to direct
the flow of capital toward social good. We are proud to
sponsor SOCAP11 and to be among the community of
investors and social entrepreneurs that are attracted to
this event each year.
Making More Foundations Great Foundations™
FOUNDATION SOURCE
www.foundationsource.com
Foundation Source is the nation’s largest provider
of support services for private foundations. Today,
the company runs nearly 1,000 private foundations
nationwide, ranging from $250,000 to $250 million
in assets. Foundation Source Access is a service for
foundation clients that enables them to find projects and
causes that match their philanthropic interests, and tap
the experiences and expertise of the entire Foundation
Source community. Our full range of back office, online,
and advisory services allows donors and their families to
focus more on mission, strategy, and family priorities and
less on administration and compliance tasks. The result:
better run foundations with greater social impact.
EMCOR
www.emcor.com
Emcor Securities Inc. (Emcor) has three decades of
experience as a leading independent risk management
firm. Emcor provides strategic asset allocation advisory
services to institutional investors and family offices, and
specializes in the design and development of customized
investment allocations and strategies. The investment
programs to which Emcor serves as advisor are managed
by traditional as well as alternative investment managers,
and include investments in U.S. timberland properties with
an emphasis on full-forestry ecosystem services.
HP
www.hp.com
At HP, we believe that corporate success and social
contribution are interdependent. As the largest
technology company in the world, we’re in a unique
position to use our global reach to serve billions,
improving quality of life, changing the way businesses
operate, and strengthening communities worldwide. We
aim to enrich society and drive sustainable economic
growth by giving people and businesses innovative ways
to be more creative, productive, and successful through
the power of information. Our approach to corporate
responsibility is an integrated part of HP’s overall
business strategy, helping us create long-term value that
will benefit customers, shareholders, consumers, and our
communities. The innovations driven through our social
innovation program broaden our understanding and
perspective on customer needs, creating a virtuous cycle
of business development.
IMPACT ASSETS
www.impactassets.org
ImpactAssets is a non-profit financial services company
created to help solve the world’s toughest problems by
catalyzing investment capital for maximum environmental,
social, and financial impact. With easy and effective
options for individuals and advisors, ImpactAssets
aggregates and invests assets in order to accomplish
three goals:
» L everage investments to earn a return and create
positive social and environmental impact
» Increase the amount of capital flowing to high impact
social and environmental enterprises
» S peed the adoption of impact investing by investors,
philanthropists and their wealth advisors
SPONSORS 73

HUB BAY AREA
www.bayarea.the-hub.net
The Hub Bay Area is a nexus point of entrepreneurship,
funding, and mission. It is a place where for-profit and
non-profit social change ideas build and scale into viable
enterprises that address the complex problems we face,
from poverty to climate change, for people and planet.
At the Hub, change agents find the support they need
to reach their goals faster, smarter, and more effectively,
surrounded by a community of support and resources.
From seed funding to professional services, from mentors
to knowledgeable peers, the Hub is the platform that
helps you make it happen. It’s where change goes to
work, in San Francisco and Berkeley.
MARKETPLACE SHOWCASE SPONSORS
NCB CAPITAL IMPACT
www.ncbcapitalimpact.org
NCB Capital Impact helps people and communities reach
their highest potential at every stage of life. As a national,
non-profit community development finance institution,
Capital Impact provides financial services and technical
assistance to help make high-quality health care, healthy
foods, housing, and education more accessible and
attainable, and eldercare more dignified and respectful.
Capital Impact has used its depth of experience, cooperative
approach, and diverse network of alliances to generate over
$1.6 billion in critical investments that create a high quality
of life for low-income people and communities.
74 SOCAP 11 CONFERENCE GUIDE
GOOD CAPITAL
www.goodcap.net
Good Capital is an investment company that increases
the flow of capital to innovative ventures creating market-
based solutions to inequality and poverty. Using a high
engagement model, we invest in the most promising
social enterprises and give them the tools and guidance
they need to succeed. In addition, Good Capital actively
leads the development of the emerging social capital
market. We share a deep commitment to the creation of
a new, informed, and passionate world of investing that
strategically moves more capital to good.
REDF
www.redf.org
REDF is a California-based venture philanthropy
organization that invests in non-profit-run businesses
called ‘social enterprises’ that create jobs to employ
people who have been chronically unemployed. The vast
majority of those we have interviewed after getting a
social enterprise job are still earning a paycheck two
years later, and contributing to their families, communities
and the economy. Now we’re bringing our model to
scale to create jobs for thousands of Californians who
have been shut out of the workforce, while developing
a replicable national model. REDF celebrates its Social
Enterprise Benefit and Expo September 30 in SF.
Details at www.REDF.org/2011benefit.
txtWEB
www.txtweb.com
txtWeb is a global platform where anyone with a mobile
phone can discover and consume internet AND txtWeb-
only content just by SMSing keywords (very much like
entering domain names into internet browsers) to ONE
national number and receive back content (up to 900
characters per SMS). Keywords represent an almost
unlimited number of applications that use content from
the internet or have their own original content. These
applications are created by an open community of
publishers and developers, and can include Wikipedia
content, local market prices, government programs,
financial literacy tips etc. A user can think of txtWeb as
an SMS-based browser, but much more accessible than
web-browsers on computers since anyone with a simple
feature phone can use it.
EXYGY
www.exygy.com
Exygy is a web services and applications development
company based in San Francisco, CA. They’re a team of
artists and developers building custom web, mobile, APIs,
wordpress and more for startups, social ventures and
corporate clients around the world.
EVENTBRITE
www.eventbrite.com
Eventbrite is for anyone planning or attending an event.
They empower event organizers to become more efficient
and effective when bringing people together, and people
everywhere to discover great events that matter to them.
GIIRS
www.giirs.org
GIIRS Ratings and Analytics assist companies and funds
in the capital raising process by providing them with
ratings on their social and environmental performance.
GIIRS also provides investors the data they need to make
intelligent impact investing decisions. At scale, GIIRS
will help drive capital to higher impact investments, make
the investment process for impact investments more
efficient, and help bring new capital to the marketplace.
SOCAP provides GIIRS with a unique opportunity to
bring its many stakeholders – companies, funds, partners,
investment advisors, and investors–together.
TRILLIUM INVESTMENTS
www.trilliuminvest.com
Boston-based Trillium Asset Management, LLC (Trillium)
is the oldest independent investment advisor devoted
exclusively to sustainable and responsible investing
(SRI). We believe examining environmental, social,
and governance (ESG) factors as an integrated part
of the investment process can lower portfolio risk and
help identify the best managed companies. With $900
million in assets under management, we have been
managing equity and fixed income investments for high
net worth individuals, foundations, endowments, religious
institutions, and other non-profits since 1982. A leader in
shareholder advocacy and public policy work, our goal is
to deliver both impact and performance to our investors.
SPONSORS 75
 Thank you to these “Food to Fund Companies” for donations to our Wednesday evening party.
SOCAP BOOKSTORE
®

o.
C
a
Te

www.betterworldbooks.com
Better World Books is a for-profit social enterprise that
collects and sells books online with each sale generating
funds for literacy initiatives in the U.S. and around the
world. With more than eight million new and used titles in
stock, Better World Books is a self-sustaining company
ca
ai
Ja
m
JTTC
that balances the social, economic and environmental
values of its stakeholders. Since its founding in 2003, the
Mishawaka, Ind.-based company has donated more than
5 million books; re-used or recycled more than 70 million
pounds of books and this month just surpassed $10 million
raised for its non-profit literacy, library and college partners.

IN-KIND SPONSORS
NETWORK PARTNERS
Hub Global Tactical Philanthropy Toniic ClearlySo Lifestyle of Health
Criterion Ventures Watershed Capital Group Slow Money Kiva and Sustainability
(LOHAS)
NATURE GOT IT RIGHT. WE PUT IT IN A BOTTLE. Care2 PYMWYMIC Sustainable B Corp
Brands i-genius
NESsT Village Capital Global Social
Social Impact Venture Green Festival
Aspen Network of Development Investors’ Circle
Entrepreneurs (ANDE) Exchange Competition SXSW Eco

NATURE
GOT IT RIGHT.
MEDIA PARTNERS
WE PUT IT IN A BOTTLE.

Celebrating people, planet and pure tea

76 SOCAP 11 CONFERENCE GUIDE SPEAKERS 77

What brings these people together?
THE JOY OF CREATING
A MISSION-FOCUSED
MARKET
Social Capital Markets is the conference that brings together
the people and organizations creating the market at the
intersection of money and meaning. Our management team is
dedicated to building a sustainable society through creating
economic and cultural power for the poor, using a for-profit
market as the tool to make it happen. We do that by producing
this conference and by providing social entrepreneurs the most
innovative and exciting place to work at the Hub Bay Area,
where change goes to work in San Francisco and in Berkeley.
BRINGING PEOPLE TOGETHER TO MAKE CHANGE
1 C
 o-founder Tim Freundlich is the
creative financial genius behind the
businesses, with a fourteen years of
accelerating the flow of capital to
good at Calvert Foundation, Good
Capital and Impact Assets. He cre-
ates innovative financial platforms
that enable change to happen.
2 Co-founder Kevin Jones has created
information businesses in emerging
markets multiple times. He excels at
figuring out where the market is go-
ing and telling the stories that help
convene the people.
2
1 3 Co-founder Rosa Lee Harden has
started or turned around seven
successful businesses before this
one. An Episcopal priest, she keeps
meaning at the center of SOCAP
and the Hub.
3 4 Cory Smith, CEO of the Hub and
SOCAP, has been a successful
technology and media entrepreneur.
He excels at turning point solutions
into coherent, focused platforms.
5 Penelope Douglas founded and led
Pacific Community Ventures, one
of the country’s largest community
development venture capital funds
4 for a dozen years before becoming
executive board president at the
Hub and SOCAP. She provides
the leadership a young but growing
organization needs.
5
 SOCAP11 TEAM JANET WANG
Content Associate
Janet is a member of the Content
Team for SOCAP, focusing on speak-
er coordination. She has worked as
an economic consultant with Deloitte,
on product and operations for a
social venture tech startup, with a micro-enterprise bee-
keeping initiative in Kenya, and is an origami and collage
arts enthusiast. Mutual Returns.
KERRY MCGAGIN HARAHAN
Principle of KMA
Communications
Kerry McGagin Harahan is a 15+ year
veteran of the public relations industry.
Kerry’s emphasis is defining and
aligning business and communica-
tion strategies in order to make an impact in the market
and build mindshare. She believes Money + Meaning =

AMY BENZIGER GABBY CULVER

Content & Media Producer
For the past 3+ years, Amy Benziger
has served as the Content Producer
for the SOCAP conference series and
is a member of the founding team of
Hub Bay Area. A lifelong adventurer,
she has lived, worked, and traveled in more than thirty
countries and is still counting.
JON AXTELL
Operations Producer
Jon’s SOCAP experiences range
from directing traffic as a SOCAP08
volunteer social entrepreneur to coor-
dinating production and partnerships
for 4 consecutive SOCAP events.
Jon speaks Mandarin Chinese, loves Stroopwaffles, and
revels in the evolution of the amazing community that has
become SOCAP and Hub Bay Area. managed dozens of high tech conferences.
Content Producer
MIKE MOSS CASEY TERRAZAS
Gabby scouts the landscape of social Business Development Director Technical Director
enterprise, discovering emerging
Mike is a Northern California native From Long Beach California, Casey
trends and interesting developments,
and a Global Citizen. He attended brings experience in Convention
and identifying thought-leaders and
peace rallies on his mom’s back at Audio-Visual Operations Management.
action heroes to present at SOCAP’s
age 1, sold his dad’s homemade dried He has technically managed hundreds
annual event. Prior to SOCAP, Gabby managed Pacific
apricots door to door at age 4, and of events including LB Grand Prix, CA
Community Ventures’ Business Advising program, provid-
now heads up business development for Hub Bay Area, Governor’s Women’s Conference, Dwell (Magazine) on
ing resources to help progressive small businesses grow
Hub Ventures and SOCAP. Design, NASA, AOPA, and many more.
and access capital.
KATHY BRUIN CHRISTINA WEBER BJ HARDEN JONES
Business Development Associate Copy Editor
Logistics Manager
Christina is a sales & business As well as being the daughter of world-
Kathy joins SOCAP this year manag-
development professional working changers Kevin Jones and Rosa Lee
ing logistics to ensure a pleasant and
with social enterprise and sustainable Harden, and copy editor extraordinaire
seamless experience for all partici-
businesses. for this program book, BJ is a mother,
pants. Kathy started her event career
a healer, a consciousness evolutionary,
working on the SF AIDSWalk and has
and a budding cultural catalyst. She is holding space for
FABIENNE BLANC the paradigm shift toward the profound love inherent within
Registrar a radical knowing and speaking of truth.

MEGAN MCFADDEN BERT MEIJERS Fabienne, a native of France, was

Online Media Manager Program Manager
Megan is responsible for SOCAP’s
online media presence via website
management, community outreach,
social media, and partnerships. Megan
has 6+ years of communication expe-
rience for socially innovative start-up organizations.
raised by parents who were enthusias-
tic early adopters of organic gardening MATTHEW JERVIS
Bert is responsible for bringing the Production Designer
and she ate fantastic fresh food a la
Innovation Showcase to SOCAP11.
“Chez Panisse” throughout her child-  atthew caught the eye of the SOCAP
M
Bert is an associate at PYMWYMIC in
hood. A San Franciscan since the ‘89 earthquake, she’s inner circle after displaying undeniable
Amsterdam, and a graduate from the
tried to grow a tomato in the City every summer since, but sign hanging skillz during the SOCAP/
KaosPilot University, the creative busi-
having decided it’s impossible, joined the SOCAP team Europe Conference in Amsterdam.
ness school for social innovation in Denmark.
this year as its registrar.

80 SOCAP 11 CONFERENCE GUIDE SOCAP 11 TEAM 81

THANK YOU TO
Bin Li / SOCAP11 Intern
Kate Talbot / SOCAP11 Intern
TRANSPARENCY AT SOCAP11
Lindsay Melnick / SOCAP11 Intern
Serenity Mlay / SOCAP11 Intern
Avery Freeman / SOCAP11 Intern
Brian Jones / SOCAP11 Intern
Lisa Moresco / Volunteer Manager
Pei-Ru Ko / Volunteer Coordinator Changing the direction of capitalism is about more than inclusive network.
Nicole Shore / Zero to Sixty Communications, Public Relations just talk, it’s about delivering on our ideals. That’s why www.solidarium.com.br
Peter Dietz / Social Media we’ve done everything we can to use vendors who share
our values for social responsibility and social benefit.
Supriya Kalidas / Graphic Design
Claire Herminjard / Mindful Meats
We’ve also tried our best to minimize the detrimental
environmental impact that large conferences like this one
ACRE GOURMET
Colleen Cannon-Boyd, Internal Navigation Consulting / Professional Coaching generally have. From consumption and waste to energy Acre Gourmet has provided the local, organic, and Fair
and emissions, we’ve taken steps to reduce the event’s Trade when possible menu that has been planned for your
Eric Nitzberg, Nitzberg Consulting / Professional Coaching
footprint and prioritize sustainability. enjoyment.. A local Bay Area food service company, Acre
Ruth Braden / Follow Me Social Marketing is dedicated to producing delicious food in the context
Better World Books of sustainability. They strive to offer an authentic and

Martin Montero CARBON NEUTRALITY refreshing alternative to on-site institutional food service.
Acre Gourmet operate cafes in private schools, museums,
David Hodgson SOCAP is always conscious of reducing our carbon corporate campuses, and non-profit centers.
Avary Kent footprint. In planning the conference we make careful
www.acregourmet.com
decisions to reduce our collective greenhouse gas
Julia Chapman
emissions through materials and energy conservation as
Jarrod Shappell much as we can.
Lauren Brown We encourage event attendees to calculate your own
FORT MASON CENTER
Deborah Cullinan and Kevin Chen at Intersection for the Arts impact and offset it using the web site of Brighter Planet, Fort Mason Center is a dynamic waterfront destination for
a leading carbon services company, at brighterplanet.com. thought-provoking programs, events, and organizations
Calgary Brown
All you need is the zip code you’re coming from and the that support and reflect the evolving cultural fabric of San
Tim Nichols Francisco. The campus is a National Historic Landmark
method of transport you are using.
Laurie Miller and part of the Golden Gate National Park, the country’s
www.brighterplanet.com
largest urban National park.

We want to thank the entire Hub Bay Area staff for their continual support
of SOCAP. It’s so much easier for us to accomplish our goal of helping
change go to work when we do it with you.
CONFERENCE BAGS
The conference bag, wallet, make up case, and iPad case
are products of Solidarium, a for-profit social business
based in Brazil with a mission to get local producers out
of poverty by providing unrivaled market channels for the
products they produce. Solidarium integrates designers,
local producers, and major retailers in an innovative and
www.fortmason.org
BADGE HOLDERS & LANYARDS
This year’s badge holder is fully biodegradable with zero
toxic residue! This green advantage comes from a special
additive in the PVC. Once again our lanyard is made of
100% biodegradable and renewable bamboo.

82 SOCAP 11 CONFERENCE GUIDE TRANSPARENCY AT SOCAP 11 83

PAPER FOR PROGRAM GUIDE
This conference guide is printed on New Leaf
Reincarnation Matte, made with 100% recycled fiber
and 50% post-consumer waste, processed chlorine free,
designated Ancient Forest Friendly™, and manufactured
with electricity that is offset with Green-e® certified
renewable energy certificates.
www.newleafpaper.com
STAFF T-SHIRTS HAVE A HEART
And so do our fantastic volunteers! Look for the
SOCAP11 volunteers with the heart on the front of their
bright blue t-shirts. Produced by Ashbury Images, the shirts
are made of 100% cotton. Ashbury Images is rebuilding
lives one shirt at a time. They provide employment to
people who are very low-income, formerly homeless, or
have recently completed a substance abuse recovery
program. Ashbury Images helps them to build self-esteem
and learn valuable new job skills. Alumni of the program
are currently working in a variety of industries including
multimedia, retail, law, and youth counseling. Profits
from Ashbury Images (AI), support the homeless, youth
and family service programs of AI’s nonprofit parent
organization, New Door Ventures (NDV).
www.ashburyimages.org
84 SOCAP 11 CONFERENCE GUIDE
WATER DISPENSERS
The water you are drinking at SOCAP11 comes from U.S.
Pure Water Corp. In all the venues, whether in Building C,
or coming through the faucet in the Pavilions, the source
is the same. U.S. Pure Water’s aim is to reduce plastic
waste & the use of fossil fuel in the delivery and production
of plastic bottles, by providing equipment which treats at
the point-of-use rather than at a treatment plant far away.
USPW converted SF City & County to POU systems, and is
helping to green events preventing 100’s of thousands of
bottles from landing in the waste stream.
www.uspurewater.com
WASTE DIVERSION AT FORT MASON
The San Francisco Conservation Corps manages waste at
all events held at Fort Mason, with an aim toward landfill
diversion and resource recovery—a process essential to
meeting Fort Mason’s zero-waste goals.
www.sfcc.org/recycling.html
TRANSPARENCY AT SOCAP 11 85
 SOCAP11 SCHEDULE OVERVIEW

DAY 1
DAY 3
7:30 Festival Pavilion Registration opens, Continental Breakfast
8:00 Festival Pavilion Registration and Continental Breakfast
9:00 Cowell Theatre & Impact Forum Plenary Session / Welcome, Keynote, Panel
9:00 Cowell & Impact Forum Plenary Session / Keynote
10:40 Festival Pavillion Break
10:30 Festival Pavilion Break
11:00 Breakout Rooms Who’s in the Room?
10:45 Festival Pavilion Open Space
11:45 Please refer to map Parallel Sessions Block One See schedule for details
11:45 Festival Pavilion Break
12:45 Festival Pavillion Lunch
11:45 Please refer to map Parallel sessions Block Six See schedule for details
1:45 Please refer to map Parallel Sessions Block Two See schedule for details
12:00 Please refer to map Parallel sessions Block Six See schedule for details
2:15 Please refer to map Parallel Sessions Block Two See schedule for details
1:00 Festival Pavilion Lunch
3:15 Festival Pavillion Break
1:30 Please refer to map Parallel sessions Block Seven See schedule for details
3:30 Cowell Theatre & Impact Forum Plenary Session / Keynote
2:00 Please refer to map Parallel sessions Block Seven See schedule for details
4:30 Festival Pavillion Break
3:00 Festival Pavilion Break
4:45 Please refer to map Parallel Sessions Block Three See schedule for details
3:10 Cowell Theater & Impact Forum Plenary Session / Keynotes and Panel
5:45 Herbst Pavillion Break
4:50 Festival Pavilion Open Space
5:55 Impact Forum in Herbst Pavilion Open Space Marketplace
6:00 Fort Mason parking lots Off the Grid
6:45 Festival Pavilion Reception

DAY 2
8:00 Festival Pavilion Registration and Continental Breakfast
9:00 Cowell Theater & Impact Forum Plenary Session / Panel Discussions
10:30 Festival Pavilion Break
10:45 Festival Pavilion Open Space
11:30 Festival Pavilion Break
11:45 Please refer to map Parallel Sessions Block Four See schedule for details
12:45 Festival Pavilion Lunch
1:45 Please refer to map Parallel Sessions Block Five See schedule for details
2:15 Please refer to map Parallel Sessions Block Five See schedule for details
3:15 Festival Pavilion Break
3:25 Festival Pavilion Open Space
4:10 Festival Pavilion Break
4:30 Cowell Theater & Impact Forum Plenary Session / Keynote Address Panel
6:00 Herbst Pavilion Reception

86 SOCAP 11 CONFERENCE GUIDE SCHEDULE OVERVIEW 87