DIG DEEP

The Pathway Beyond the NFL Draft - by Common Era Motion Pictures
The Sponsorship Package | digdeepmovie@commonera�lms.com

YOUR PATHWAY TO
MARKET EXPANSION

Brought to you by The College Gridiron Showcase | www.cgsallstar.com

THE SHOWCASE
COLLEGE GRIDIRON SHOWCASE PLACES OVER 100
PLAYERS WITH NFL OPPORTUNITIES - RE-WRITES
THE BOOK ON DEVELOPMENT
the distribution sponsorship
Addison, TX - This January over 150 prospective college seniors stepped onto the field
at the Greenhill School in a suburb of Dallas to participate in a 6 day NFL Draft
development camp to prepare for the upcoming draft in April at AT&T Stadium.

OVER 100 COLLEGES Lead by former coach Jose Jefferson and veteran agent Craig Redd along with a
coaching a support staff of over 40, 2018 proved to be the year NFL development
REPRESENTED training would be changed forever. Fast forward to the end of April in Arlington, Texas no
one would have precipitated the outcome, out of the 150+ college seniors that
40 COACHES

186
participated in the draft 115 were awarded NFL opportunities. More importantly
Executive Producer John Strawn and Common Era Films were present to capture it
all.Like the groundbreaking films before it, DIG DEEP is bound to be the most successful
Football/NFL film since Billy Bob Thorton lead Permian to a high school championship in

COLLEGE Friday Night Lights.

why now?
SENIORS Today in sports media the emphasis on realism is greater than ever. While superstar 1st
round picks will always have their share of hype, the audience has grown immune to
dramatized success in over payed athletes that fizzle out only to disappoint.
100 DIG DEEP IS THE FUTURE OF DRAFT COVERAGE
NFL
SCOUTS FOLLOW THE LINKS
115 PARTICIPANTS
RECEIVED NFL THE NUMBERS THE TOUR
SPONSOR
PACKAGES

OPPORTUNITIES FUNDING CONTACT

& FORMS
APRIL 2018 TIMELINE
the numbers
In the last five years the way audiences view
sports media has changed drastically. The
graph below represents the gap in media rights
and traditional TV rights holders currently. This
growing gap shows the audience has moved
toward digital and alternative mediums to
consume TV, Live Sports and Film.
HOW DOES THIS FACT EFFECT
SPONSORSHIP?
In a big way...When the primary medium for
consuming media was traditional TV, it
remained difficult for mid-size companies to
compete with large fortune 500's and the prices
they would spend to obtain worldwide exposure
through TV. That has all changed. The largest
tech companies including Apple, Google and
Facebook all have adverting mediums built into
every single content platform available for all to
enjoy. The question then remains how valuable
is the content for which
Join the team - grow your brand
the cgs is your window into the nfl
you have aligned your brand with?
PLUG AND PLAY - DIG DEEP PROVIDES
SPONSORS WITH A TURN KEY OPPORTUNITY.
The College Gridiron Showcase, the event
covered over the last 12 months, has a direct
relationship with the NFL due to it's ability to
produce a substantial number of players to the
league year after year. When you become a
sponsor of DIG DEEP you are directly co-
sponsoring the CGS. Our fan base consists of
the same millions of NFL sports fans that
watch games, specials and documentaries
about players each year. This is your
opportunity to get Billion dollar results without
the 100 million dollar advertising budget. As
we grow each year and each season we can
only hope you do the same.
JOIN THE TEAM - GROW THE BRAND
THE TOUR ONGOING
FESTIVAL TOUR
Beginning in late July 2018 Dig Deep will begin submitting to over 50 of the top film festivals in
the United States and Europe. This is our foundation of audience approval, recognition and
success. Numerous success stories have been birthed by a nationwide festival showing including;

~ "The Birth of a Nation" (2016) - $17.5 million from Fox Searchlight

just to name a few ~ "Little Miss Sunshine" (2006) - $10.5 million from Fox Searchlight
~ "Manchester by the Sea" (2016) - $10 million from Amazon Studios

SEPTEMBER 2018
VIDEO ON DEMAND RELEASE
Our second pathway for distribution will be a digital release to iTunes, Google and Hulu for rental
and buy options for consumers. This serves as both a revenue stream and record book four
audience engagement with our film. Streaming companies like Netflix want to see we have a
viable product with the consumer and proven value enough to buy our content. VOD distribution
will run concurrently with our screening tour.
A FEW QUICK FACTS:
~ Streaming revenue/VOD purchases for iTunes/google/amazon 2016; $18.68 Billion.
~ 800 Million - The number of iTunes users with a credit card on file.
~ 140,725 - The number of rental/buy customers needed to break even.
DALLAS/FORT WORTH ~ NEWARK ~ STILLWATER ~ AUBURN ~ HOUSTON
SEPTEMBER 2018 MADISON ~ SAN ANTONIO ~ OXFORD ~ SAN DIEGO
12 CITY THEATRICAL SCREENING TOUR GREENVILLE ~ COLLEGE STATION ~ WEST LONG BRANCH

In September we will begin our nationwide screening tour in 12 college towns across the nation.
At each city there will be a 3 day event consisting of the following.
~ Friday night - Meet the Team/Crew/Players Dinner and Cocktail reception.
~ Saturday morning/day - Rise of a Champion Leadership introduction conference.
~ Saturday night - DIG DEEP red carpet screening at local theater.
~ Sunday Morning - Multi Denomination, Faith & Football service.

NOVEMBER 2018
AMERICAN FILM MARKET
Every September every major motion picture and streaming company descends upon Santa
Monica, California to take part in the American Film Market, the largest film buying market in the
United States. Common Era Films and Dig Deep will have a private conference room that week to
network, pitch and sell Dig Deep to a major partner who will fund our subsequent years of
production. This is crucial for big partners like Netflix, Amazon, HBO etc.
 THE TOUR
Tour Sponsors (All Cities) SPONSORSHIP PACKAGES

Official Motion Logo Intro in Official Movie

Official sponsor branding on all Dig Deep Media including;
- Website
- All Media wall backdrops
- Merchandise & Memorabilia
2 Tables of 8 (three course gourmet meal) with premium floor placement
at every Screening city opening dinner (12)
Speaking placement at Saturday Morning Leadership Conference
Full double (two page spread) advertisement in printed event program
Premium ad placement on digdeepmovie.com - 12 months
VIP Gift bag placement at each screening opening event (250 bags)
Company brand placement on all social media marketing
Screening segment podium announcement "brought to you by..."
Company logo on rolling video loop at screening venues
Company marketing video promotion at leadership conference segments
(video must be provided and approved by Common Era films)

TITLE PACKAGE
$75,000
 THE TOUR
Tour Sponsors (All Cities) SPONSORSHIP PACKAGES

Official Filmmaker Q&A Sponsor - Streamed Live on Vimeo/Periscope at all screenings (12)
2nd Tier sponsor branding on all Dig Deep Media including;
- Website
- All Media wall backdrops
- Merchandise & Memorabilia
2 Tables of 8 (three course gourmet meal) with premium floor placement
at every Screening city opening dinner (12)
Filmmaker Q&A segment podium announcement "brought to you by..."
Full Page advertisement in printed event program
Ad placement on commonerafilms.com - 12 months
VIP Gift bag placement at each screening opening event (250 bags)
Company 2nd tier brand placement on all social media marketing
Company logo on rolling video loop at screening venues
2 Custom Dig Deep 'Director's Chairs' signed by Dig Deep Cast
Company 2nd tier branding placement at leadership conference

FILMMAKER Q&A PACKAGE

$25,000
 THE TOUR
Tour Sponsors (All Cities) SPONSORSHIP PACKAGES

Official Leadership Breakfast/Conference Sponsor - Taped Live on Vimeo/Periscope at all locations (12)
2nd Tier sponsor branding on all Dig Deep Media including;
- Website
- All Media wall backdrops
- Merchandise & Memorabilia
2 Tables of 8 (three course gourmet meal) with premium floor placement
at every Screening city opening dinner (12)
2 Hour Speaking segment at leadership conference.
3 Hour Breakout Session Room for company training. 11:00 - 3:00 Saturday, each location.**
Sponsorship Ad Placement on ROAC.ORG - 12 months
VIP Gift bag placement at each screening opening event (250 bags)
Full Page advertisement in printed event program
Company logo on rolling video loop at screening venues
10 Copies of 'The Making of Dig Deep' Coffee Table Book, signed by entire cast.
Company 2nd tier branding placement at opening dinner.
**Some locations may have differing breakout times due to availability, 3 hour min guaranteed

LEADERSHIP BREAKFAST AND CONFERENCE

$25,000

Individual Screening Sponsors
FILMMAKER LOUNGE
$7,500 (Can be split by 3 companies)
Official sponsor for the screening opener filmmaker cocktail lounge
Custom Media Wall for FL sponsors
6 VIP Wristbands for all-inclusive bar
3rd tier ad Placement on digdeepmovie.com
12 Tickets to the Screening
6 Opening Night Dinner Tickets (3 Course Meal)
VIP Gift bag placement at each screening opening event (250 bags)
Quarter page advertisement in printed event program
Company logo on rolling video loop at screening venues
RED CARPET SPONSOR
$3,500 (1 Available)
Branding on the main media wall at the screening
4 Opening Night Dinner Tickets (3 Course Meal)
4 Screening Tickets
3rd tier ad Placement on digdeepmovie.com
4 VIP wristbands for Filmmakers Lounge (Screening Night)
Social Media Marketing during screening week
VIP Gift bag placement at each screening opening event (250 bags)
Quarter page advertisement in printed event program
Company logo on rolling video loop at screening venues
THE TOUR
SPONSORSHIP PACKAGES
OPENING DINNER TABLES
$3,000 (25 Available, each table seats 8)
3 Course Gourmet Meal, 5-star quality
8 tickets for Raffle Draft Giveaway
8 VIP Wristbands for all-inclusive bar on screening night
8 Custom Dig Deep Posters signed by the cast
8 Tickets to the Screening
EVENT PROGRAM SPONSOR
$1,500 (1 Available)
2 Full Page Color printed ads or 4 quarter page ads
4 Screening Tickets
4 Tickets for the Raffle Draft Giveaway
4 Opening Night Dinner Tickets (3 Course Meal)
4 VIP wristbands for Filmmakers Lounge (Screening Night)
VIP GIFT BAG SPONSORS
$750 (7 Available)
"Gift Bags Sponsored by " branding banner at opening dinner
14 Filmmaker Lounge VIP wristbands for all-inclusive bar
14 Screening Tickets
3rd tier ad Placement on digdeepmovie.com
Gift Bag Item placement
 THE TOUR
American Film Market -November 2018 SPONSORSHIP PACKAGES
The American Film Market provides the tools and opportunities for
producers, distributors and sales agents to present their films and AFM PACKAGE - SANTA MONICA, CA
projects to 1,600+ Buyers from 80 countries - all gathered in one $20,000 - Exhibitor Office & Travel
location and ready to do business.
1,600 Buyers from over 80+ Countries
The American Film Market in Santa Monica is the largest buyers
market in the US every year. This is where distribution, streaming
companies and studios purchase films for their content block. Unlike
a festival, this is an buyers conference for the sole purpose of deal
making and film acquisition.
AFM is crucial in our ability to sell buyers on our Screening Tour
success and film marketability FACE TO FACE.
As a AFM funding partner you will receive 2.5% of the pro-rata net
profits from distribution and credited as an associate producer in the
film.

FUNDING DEADLINE
Deposit: June 13th, 2018 $4,500
2nd Payment July 13th, 2018 $9,000
Final August 13th 2018 $6,500
 THE TOUR
Payment Schedule and Timeline SPONSORSHIP PACKAGES

Tour Jun-15 July-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-15 Feb-15 Mar-15

Post-Production/Finals

Sponsorship Deck

Film Festival Submissions

VOD Release

12 City Screening Tour

American Film Market

Film Festival Showings

Aug 1st:
May 1st
Sponsorship Deck
Final Sponsorship
Funds are due
Security Deposits
Opens All tour sponsor packages require a $3,000 security deposit by July 1st to
secure sponsorship. Remainder of balance must be paid no later that
August 1st.
July 1st
Sponsorship Deposits City screening packages require a 10% security deposit upon signing.
are due Remainder of balance must be paid by August 1st, 2018.
WHY BECOME A SPONSOR?
Purpose Driven Sponsorship
NFL sponsorship is a big business. Each year billions of dollars are spent aligning brands
with athletes, teams and venues. The question remains; outside of sales, what message is a
brand representing when they align themselves with a sports medium? DIG DEEP is not just
a sports film, it is a catalyst that will change the way we value college athletes fighting for a
professional career in sports.
The Right Time, The Right Place
In 2018, we live in a time where value is placed on the experience not the result. Never
before have audiences had access to new media content on a daily basis from a variety of
sources. These things culminate in the audience having an very sophisticated palate for
what is good television. Football documentaries typically fall into two categories; (1)
historical storytelling of achievement. For example, Coach Don Shula's 1972 Miami
Dolphins and their famed 17-0 undefeated season. The later, (2)the rags to riches story of
one man who defied all odds to go on and become a superstar.
While both subjects will live in my mind as eternal, today's narrative has changed. No longer
does the audience put their faith in one figure, one contract, one dream fulfilled - while
hundreds of others sit in the shadows only to see their struggle go unrecognized. DIG DEEP
is the story of over 150 men and their courage to keep fighting regardless of rolling
cameras, UNTIL NOW.
An unmatched opportunity for 2018/2019
DIG DEEP offers a sponsorship opportunity like non-other. For most small and mid-size
companies the idea of aligning their brand with the NFL seems out of reach. Large
companies like Miller Light, Pepsi and T-Mobile have large advertising budgets in the
hundreds of millions, competing with them for sponsorship placement can be tough. Our
film represents your opportunity to align your brand with over 150 College Seniors from
more than 50 colleges. Did we mention 115 players received NFL opportunities? Sponsor
our distribution tour and PLACE YOUR BRAND WITH THE MASSES.
Now is your chance to DIG DEEP.
 CONTACT US

JOHN STRAWN | Executive Director of Content - Common Era Films

j.strawn@commonerafilms.com ~ 817.350.0985

JOSE JEFFERSON |Executive Producer, Founder - College Gridiron Showcase

j.jefferson@commonerafilms.com

DAVID NILES WHITE| Senior Producer - DIG DEEP, Common Era Films
d.white@commonerafilms.com

CRAIG REDD | Co-Founder, Director of Operations - College Gridiron Showcase

c.redd@commonerafilms.com

© 2018 Common Era Motion Pictures, LLC, ALL RIGHTS RESERVED

All information disclosed in this document is subject to official copyright according to the US
Copyright Act of 1976, Pub. L. No. 94-553, 90 Stat. 2541.

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