Beruflich Dokumente
Kultur Dokumente
- Ownership/ Management:
- Location: Downtown (City centre hotel)
- Numbers of Rooms: 156 rooms and suites
- Range of services: Full Service Hotels – Luxury
Les Clefs d'Or concierge
24-hour in-room dining menu
Sense, A Rosewood Spa
Fitness Centre
52' indoor saltwater lap pool
1927 Lobby Lounge
Reflections: The Garden Terrace (seasonal)
Prohibition speakeasy bar
Hawksworth Restaurant and Bel Cafe
Business Centre
Complimentary WiFi
Valet parking via Howe Street entrance to porte cochere
Courtesy car service within the downtown area, based on availability
9,847 sq. ft. of private dining, banquet and meeting facilities
Two rooftop penthouse suites with terraces featuring elegant teak furnishings, hot
tub, fireplace and BBQ grill
Rose Buds for Children program
Source: https://www.rosewoodhotels.com/en/hotel-georgia-vancouver
- Price:
SUPERIOR ROOM:
Superior Room - King Bed 724CAD/ Night
DELUXE ROOM
PREMIER EXECUTIVE ROOM
JUNIOR SUITES
EXECUTIVE ONE-BEDROOM SUITE
LORD STANLEY SUITE
ROSEWOOD SUITE
Ratings:
Assignment #3 3
2. The structure of their hotels’ sales department, the responsibilities of each person within
the hotels sales department–hours, job descriptions.
Brad Simmons
Director of Sales and Marketing
Roles & Responsibilities
Oversees the development and execution of effective sales strategies.
Motivates the sales team through his strong leadership.
Maximizing hotel market share and revenue by monitoring sales and marketing activities
Keeps close liaison with other departments in developing and implementing of Sales and
Marketing.
Through forecasting makes budget and reports accurately in order to achieve revenue and
profit targets.
Travels for a week in every month to monitor the implementation of sales strategies.
Coordinates with other departments that includes marketing department.
Directly reports to the Director of Sales and Marketing.
Angela Toffolo
Sales Manager
Roles & Responsibilities
Oversees the Corporate Accounts.
Keeping close liaison with existing clients and develops new accounts.
Responsible for entertainment accounts such as production and films accounts.
Customize artists’ stay based on production’s need.
Handles Corporate negotiated accounts.
Directly reports to the Director of Sales and Marketing.
Ayfer Bedir
Sales Manager
Roles & Responsibilities
Oversees the leisure clients.
Implements the sales strategies according to the clients need and want.
Looks after all kinds of social marketing activities that includes OTA.
Creates new clients through SMM that includes individual and/or group account.
Directly reports to the Director of Sales and Marketing.
Montse Ornelas
Sales Coordinator
Roles and Responsibilities
Provides administrative support to the sales team members.
Prepares all customer communications with high sense of urgency.
Contact clients and communicates with them by phone or email to respond their inquiries,
questions and requests.
Responds to client needs by coordinating with Sales Manager.
Performs other duties as assigned.
Directly reports to the Sales Manager.
Ideally the working hours of Sales team is 9 to 5 but they gathered around every morning
at 8:30 am to plan their day to day plan including other departments.
Assignment #3 5
Caroline MacDonald
(Vice President - Sales & Marketing, Americas & Europe)
Brad Simmons
(Director of Sales and Marketing)
Montse Ornelas
(Sales Coordinator)
4. Introduce and detail the hotels market segments and market segment percentage mix.
Rosewood Hotel Georgia divides their sales managers work into market
companies got a budget for traveling for the purpose of work. Sales
consistent and if not, they have to pull out their contract. Sales team also
focus on Leisure/Tour & Travel market they organize online travel agencies
for leisure. Travel agencies are made for individual and group travelers.
SMERFs as well, where they handle all entertainment which includes long
stays, short stays, talent stays for singers, actors and actresses, and any
Market segmentation mix – Justin King mentioned that there are some
restrictions regarding the interview, the percentage mix has prohibitions and
policies.
Being a trend setter in the Hotel industry in Vancouver the pressure is always high to maintain a
sound sales strategy. Rosewood Hotel Georgia implement their sales strategy based on the
market segmentation.
Rosewood hotel rely on group business because they need fill the hotel during the
week or weekend.
Give discount rate to corporative clients to get high volume in business (High
volume: big company: BMO, TD ..)
Making sure that guest get the value of service.
Providing competitive rates without compromising Hotel’s Brand Image.
Balance between group guests and client guests. If they don’t have a large amount of
group guests, they need to rely on leisure guests to fill up the hotel rooms.
Promotion or discounts to encourage longer length stay to guarantee to increase
revenue in the individual booking (Ex: 4 nights free with 20% off)
Assignment #3 7
Using Linkedin, Twitter, Instagram, Facebook accounts. If the guests follow the
company any information: opening, promotion, ratings, views.
Linkin is fantastic, great for networking, effectiveness.
Global sales teams assist for one directing space in specific cities torely on
promoting proverty.
Other selling stategy: best location, rooms and amenities with legacy with luxury.
Assignment #3 8
Reference
https://www.studiomunge.com/portfolio/rosewood-hotel-georgia/
https://www.rosewoodhotels.com/en/hotel-georgia-vancouver