Product:

The product that I am creating is a fashion spread for the teenage lifestyle/sports magazine
Active. The theme of the spread will be sports/casual wear, and will include the model
wearing various sports related clothing such as team shirts, running gear and other clothing
related to either sport or an active lifestyle.
Models:
The model that I will be taking pictures is Zak Cameron, as he is someone with access to the
relevant clothing that would make the image look good.

Locations:
Magazine 1: Victoria Park, Basketball court.
Magazine 2: Victoria Park, Rugby field.
Magazine 3: Victoria Park, Football pitch.
Magazine 4: Victoria Park, Running track.

The reason why I am taking pictures here is because it provides me with a lot of settings that
will work well with the theme of my spread. As it is sports focused, I want somewhere that
has sports themes and connotations.

Outfits:
As the main theme of the spread is sport, I will need to make sure that the outfits reflect this.
To do this I will include lots of sports related clothing in the outfits such as team shirts/shorts,
boots/shoes etc.

Magazine 1: Basketball vest/jersey, shorts, trainers.

Magazine 2: Rugby shirt, shorts, Rugby socks, Rugby boots.

Magazine 3: Football shirt, Football Shorts, Football socks, Football boots.

Magazine 4: Running gear; Shirt, Shorts, running shoes/trainers.

Props:
Magazine 1: For magazine 1 the model will be holding a basketball, and this would be the
prop.

Magazine 2: Here the model will be photographed with a rugby ball.

Magazine 3: The prop for this image will be a football.

Magazine 4: The model will not be holding a prop in this image, as he will be running
towards the camera.

Equipment required:
I will be using a DSLR camera and a tripod to take the photos for my spread. This equipment
will be provided by college.

Schedule:
I will be taking my photos on Saturday 19th may.

Contingency plans:
In the potential event of the model having to pull out from the photoshoot, I will be sure to
have a back up model. This will mean that if the model is unable to do it, then someone else
will be there for me to use for the photoshoot. If the model that I plan to use is unable to do
it, then I will be sure to establish contact with them outside of college so that they can let me
know and so that I can let the back up model know. The photoshoot could also impacted if
there is bad weather on the day. If this happened then I would communicate with the model
and then we would reschedule for a date that would suit us both. This is important because
of the fact that I plan on taking my photographs outside, as it is a sport themed fashion
spread, but if it’s raining outside then that would mean I can’t do this.

Legal:

Copyright, Designs and Patents Act 1988

The law gives the creators of literary, dramatic, musical, artistic works, sound recordings,
broadcasts, films and typographical arrangement of published editions, rights to control the
ways in which their material may be used.

The rights cover: broadcast and public performance, copying, adapting, issuing, renting and
lending copies to the public.

This is a CIVIL law not a CRIMINAL law.

This means it is not a criminal offence to break the law, which could result in a fine or jail
sentence.

Instead, the person who owns the copyright has to sue the person they believe has broken
the law. The case is then heard in a civil court and if the person is found guilty of breaking
copyright law then they will have to pay damages to the owner of the copyright. The
amount of damages is set by the court.

Types of work protected

Literary
Song lyrics, manuscripts, manuals, computer programs, commercial documents, leaflets,
newsletters and articles etc.
Dramatic
Plays, dance etc.
Musical
Recordings and score.
Artistic
Photography, painting, sculptures, architecture, technical drawings/diagrams, maps, logos.
Typographical arrangement of published editions
Magazines, periodicals, etc.
Sound recording
May be recordings of other copyright works, e.g. musical and literary.
Film
Video footage, films, broadcasts and cable programmes.
The Copyright (Computer Programs) Regulations 1992 extended the rules covering literary
works to include computer programs.

Duration of copyright

For literary, dramatic, musical or artistic works: 70 years from the end of the calendar year
in which the last remaining author of the work dies.
If the author is unknown, copyright will last for 70 years from end of the calendar year in
which the work was created, although if it is made available to the public during that time,
by publication, authorised performance, broadcast, exhibition etc, then the duration will be
70 years from the end of the year that the work was first made available.
Sound Recordings: 50 years from the end of the calendar year in which the work was
created or, if the work is released within that time, 70 years from the end of the calendar
year in which the work was first released.
Films: 70 years from the end of the calendar year in which the last principal director, author
or composer dies.
If the work is of unknown authorship: 70 years from end of the calendar year of creation, or
if made available to the public in that time, 70 years from the end of the year the film was
first made available.
Typographical arrangement of published editions: 25 years from the end of the calendar
year in which the work was first published.
Broadcasts and cable programmes: 50 years from the end of the calendar year in which the
broadcast was made.

APPLICATION:
The Copyright applies to the production of my fashion spread because it means that I cannot
steal other people’s ideas when it comes to the images and text that are included in my
magazine. It also means that I can’t show any brands logos in my spread, as this would be a
breach of the act. To ensure that I do any of these things, I will ensure that my ideas and
concepts are completely original, and I will check this by looking at other fashion spreads. I
also will ensure that the model doesn’t wear branded clothing while modelling for the photos,
and to do this I will let the model know that clothes with logos on them aren’t allowed for the
photoshoot.

Equality Act 2010

This law legally protects people from discrimination in the workplace and in wider society.
It is against the law to discriminate against anyone because of:
➢ Age
➢ Being or becoming a transsexual person
➢ Being married or in a civil partnership
➢ Being pregnant or on maternity leave
➢ Disability
➢ Race including colour, nationality, ethnic or national origin
 ➢ Religion/belief or lack of religion/belief
➢ Sex
➢ Sexual orientation

This is a CRIMINAL law.

Therefore anyone who is considered to be breaking the law could be arrested. It would
result in a criminal trial which if found guilty could result in a fine or jail sentence.

APPLICATION:
The equality act would apply to the production of my fashion spread, as it means that I
cannot represent any social group or class in a negative way. When taking my pictures I will
not feature any content that discriminates against people, and will not discriminate against
the characteristics that are protected against the act. This would include an equal
representation of all classes and groups, and no harmful content being directed at any group
of people.

Intellectual property
What intellectual property is
Having the right type of intellectual property protection helps you to stop people stealing or
copying:
➢ the names of your products or brands
➢ your inventions
➢ the design or look of your products
➢ things you write, make or produce

Copyright, patents, designs and trademarks are all types of intellectual property protection.
You get some types of protection automatically, others you have to apply for.

You own intellectual property if you:

➢ created it (and it meets the requirements for copyright, a patent or a design
➢ bought intellectual property rights from the creator or a previous owner
➢ have a brand that could be a trade mark e.g. a well known product name

If you believe anyone has stolen or copied your property you would sue them in civil court.

APPLICATION:
Intellectual property law is also a law that applies to the production of my fashion spread,
and it plays a similar role to copyright when it comes to the production of the spread. This
law means that I must ensure that the designs and concepts that are implemented into the
fashion spread are completely original, and that I haven’t stolen them from someone else.
The law protects people who create the product or own its rights, and so I will need to abide
by this law when creating my spread. One way that I aim to do this is by using designs and
concepts that only I have thought of. To make sure that I am using original ideas, I will look
at other fashion spreads of a similar genre and compare them to make sure that I am
creating original plans. If there was a situation where I needed to use a design or concept
that someone else had already made, then I would need to gain there explicit consent in the
form of a consent form that would provide me with a permission to do so.

Obscene Publications Act 1959

For the purposes of this Act an article shall be deemed to be obscene if its effect or (where
the article comprises two or more distinct items) the effect of any one of its items is, if taken
as a whole, such as to tend to deprave and corrupt persons who are likely, having regard to
all relevant circumstances, to read, see or hear the matter contained or embodied in it.

In this Act ‘article’ means any description of article containing or embodying matter to be
read or looked at or both, any sound record and any film or other record of a picture or
pictures.

This is a criminal law.

APPLICATION:
The obscene publications act is an act that heavily applies to the production process of my
fashion spread, as it impacts the content that I am allowed to display in the spread. To avoid
breaking this act I will exclude all obscene content from my photographs, making sure that I
don’t include any content that features explicit or nude material, or any material that could
potentially corrupt the viewing audience. To ensure my images don’t feature such content, I
will extensively review them so that I don’t accidentally include this type of material.

Trespass
This is a civil law.
Trespass to land consists of any unjustifiable intrusion by a person upon the land in
possession of another.
Civil trespass is actionable in the courts.

APPLICATION:
The trespass law is a law that is significant when it comes to the production process of my
fashion spread, as it has an impact on the locations where I will take the photographs. The
law makes it so that people cannot go onto private land without permission from whoever
owns it, and to abide by this law and avoid breaking it I will stick to taking my pictures on
public land. This is the best option because it is open for all people, and it means that I don’t
run the risk of breaking the trespass law. However, if it is completely necessary for me to
use a privately owned piece of land for my photos I will contact the person who owns the
land, and ask them for permission to take the pictures there. If I get permission to do so,
then I will get a consent form from them in order to clearly display the fact that I have
permission to be there and take pictures.

Privacy
The introduction of the Human Rights Act 1998 incorporated into English law the European
Convention on Human Rights.

Article 8.1 of the ECHR provides an explicit right to respect for a private life:
Article 8 protects your right to respect for your private life, your family life, your home and
your correspondence (letters, telephone calls and emails, for example).

Privacy Law is a law which deals with the use of people’s personal information and making
sure they aren't intruded upon. These laws make sure people can't have their information
wrongly used without permission.

APPLICATION:
The privacy law applies to the production of my magazine as it impacts how I take the
images and who I can have in them. As it is a law that aims to protect the privacy of people, I
will need to make sure that I don’t violate this when taking my photographs. To do this I will
only take pictures of the model, as I know for sure that he has given me permission to
photograph him, and this will be displayed in a model release form. However the other
people that may be on the premises will not have done this, so I will avoid taking pictures of
them. If an image does have them in it by accident I will not publish it. I will also need to
avoid photographing people’s addresses, street names, and cars/license plates in order to
protect their private information.

Ethical: