How

Corning Operated

PEST

Political Very Strict specifications

Economical Shortened product life-cycle
Social Increased Demand for electronic
products
Technological Various Technological Advancements
5F

N/A Threat of Entry • Mature market

• Margin’s are low
Low • Requires technological
Low
know-how’s
• Strict specification.
• Capital intensive
Suppliers bargaining Industry Rivalry Customer’s bargaining
Power Power
High
High

N/A Threat of Substitutes • High bargaining power

Low • Look for manufactures
Low based on price, quality,
lead time etc.
• Many players involved
 Company
• Unique technological strength
Company • Huge knowledge base
• OEM’s and distributors • R&D capabilities
• Have diverse needs
• KBF:
• Price Customer Company
• Quality
• Service
• Short delivery lead
times

Competitors
Competitors • Huge # of players involved
• Very competitive
 • Incompetent
• Can’t forecast
• Can’t provide
direction for
Manufacturing profitable growth • Conservative Marketing
• Unwilling to take
risk
• Take low price
projects • Wrong priorities
• Reduce Gross • Projects are late
margin

• Don’t do their best • No speciation

• Don’t corporate about products

• Don’t trust
• Incompetent • No feedback Product
Sales
Development
Symptoms Surface Causes Root Causes
Lack of trust among Blaming each other In-consistent strategy , No
divisions clear vision and Goal,
Inability to take risk, lack
of leadership
Unable to deliver products Unable to forecast better Lack of good strategy and
vision
Unable to discuss in order Unable to meet and blame Distance between plants,
to resolve conflicts divisions and headhunts I
huge.
 Diversification
New Market development

Markets

Market Penetration
Existing Product development

Existing Products New