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Shortlist (Industry Craft Lions)

Track Cat. No Entry Title Brand Product Entrant Company Entrant Country Idea Creation Production
No

A01 (Brand & Communications Design)


Craft A01/003 00060 DOGA - DESIGN DOGA - DESIGN AND DESIGN AND CREUNA Oslo NORWAY CREUNA Oslo
AND ARCHITECTURE ARCHITECTURE
Craft A01/011 00411 UNCONTROLLED SHA inc. UNCONTROLLED SHA INC. Tokyo JAPAN SHA INC. Tokyo SHA INC. Tokyo
TYPES BY TYPES
Craft A01/020 01085 RE-REBORN CLUBE DE CRIAÇÃO BRAZILIAN FCB BRASIL São Paulo BRAZIL FCB BRASIL São Paulo
BLEACH POST Sao
CREATIVE CLUB Paolo / ON PROJEçõES
Craft A01/023 01225 CRAZY IS NEVER ADIDAS ORIGINALS ADIDAS ORIGINALS JOHANNES LEONARDO New USA JOHANNES LEONARDO JOHANNES LEONARDO
HUMBLE York New York New York

A03 (Print & Publishing)


Craft A03/030 01385 THE ALPHABET ALPARGATAS HAVAIANAS ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo ALMAPBBDO São Paulo
OF BRAZILIAN

A04 (Outdoor)
Craft A04/015 01086 RE-REBORN CLUBE DE CRIAÇÃO BRAZILIAN FCB BRASIL São Paulo BRAZIL FCB BRASIL São Paulo BLEACH POST Sao
CREATIVE CLUB Paolo / ON PROJEçõES
Craft A04/038 01106 1_MIXTAPE/PLAYLI MCDONALD'S BIG MAC TBWA\ZURICH SWITZERLAND TBWA\CHIAT\DAY NEW EG+ Zurich
ST YORK / TBWA\ZURICH
Craft A04/039 01110 2_CASH/BITCOIN MCDONALD'S BIG MAC TBWA\ZURICH SWITZERLAND TBWA\CHIAT\DAY NEW EG+ Zurich
YORK / TBWA\ZURICH
Craft A04/040 01138 9_COAL/SOLAR MCDONALD'S BIG MAC TBWA\ZURICH SWITZERLAND TBWA\CHIAT\DAY NEW EG+ Zurich
YORK / TBWA\ZURICH
Craft A04/041 01114 3_JUKEBOX/SPOT MCDONALD'S BIG MAC TBWA\ZURICH SWITZERLAND TBWA\CHIAT\DAY NEW EG+ Zurich
IFY YORK / TBWA\ZURICH
Craft A04/042 01130 7_JOYSTICK/CON MCDONALD'S BIG MAC TBWA\ZURICH SWITZERLAND TBWA\CHIAT\DAY NEW EG+ Zurich
TROLLER YORK / TBWA\ZURICH
Craft A04/044 01118 4_VHS/MP4 MCDONALD'S BIG MAC TBWA\ZURICH SWITZERLAND TBWA\CHIAT\DAY NEW EG+ Zurich
YORK / TBWA\ZURICH
Craft A04/045 01126 6_MOON/MARS MCDONALD'S BIG MAC TBWA\ZURICH SWITZERLAND TBWA\CHIAT\DAY NEW EG+ Zurich
YORK / TBWA\ZURICH
Craft A04/046 01134 8_AIRMAIL/E-MAIL MCDONALD'S BIG MAC TBWA\ZURICH SWITZERLAND TBWA\CHIAT\DAY NEW EG+ Zurich
YORK / TBWA\ZURICH

B01 (Brand & Communications Design)


Craft B01/001 00031 THE ART OF OLFA CORPORATION CUTTER DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo BLUECOLOR Tokyo /
CUTOUTS WASA-BE
Craft B01/008 00051 CORPUS IT CORPUS IT SCHOOL CORPUS IT VOSKHOD Ekaterinburg RUSSIA VOSKHOD Ekaterinburg
SCHOOL IDENTITY SCHOOL
Craft B01/014 00067 EATING KABUKI SHOCHIKU CO. LTD KABUKI: ART & DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo BAU ADVERTISING
WITH YOUR ARTIFACTS OFFICE Tokyo /
Craft B01/030 00485 SPACE TO MAYOR'S FUND FOR LA ORIGINAL 72ANDSUNNY Los Angeles USA 72ANDSUNNY Los HECHO EN 72 Los
CREATE LOS ANGELES Angeles Angeles

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Shortlist (Industry Craft Lions)
Craft B01/054 01207 SMOOOTH KLARNA ONLINE PAYMENTS NORD DDB Stockholm SWEDEN NORD DDB Stockholm DEADMONO
Stockholm / HOUSE
Craft B01/071 00477 ADIDAS TENNIS ADIDAS ADIDAS TENNIS ADIDAS Herzogenaurach GERMANY I AM OTHER Beverly Hills GLAM PR Los Angeles
COLLECTION BY COLLECTION / LLOYD (+CO.) New York
Craft B01/084 00841 POLLUTED SOAP GREENPEACE POLLUTED SOAP GREY HONG KONG Hong HONG KONG GREY HONG KONG
Kong Hong Kong
Craft B01/089 01406 TYPEFACES OF WORKPLACE SAFETY AWARENESS FOR GREY CANADA Toronto CANADA GREY CANADA Toronto
THE FALLEN & INSURANCE WORKPLACE
Craft B01/106 10824 DESIGN BRAUN HOME APPLIANCES GREY London UNITED KINGDOM GREY London GREY London
LANGUAGE AND ELECTRONICS
Craft B01/107 01344 31BULLETS THE CHICAGO SUN- NEWSPAPER OGILVY Chicago USA OGILVY Chicago OGILVY Chicago /
TIMES TheBridge.co Los
Craft B01/109 01621 LONDON LONDON SYMPHONY LONDON SUPERUNION London UNITED KINGDOM SUPERUNION London MAINFRAME London
SYMPHONY ORCHESTRA SYMPHONY

B03 (Print & Publishing)


Craft B03/019 00043 DRAGSTER KFC BIRDLAND KFC OGILVY HONG KONG HONG KONG OGILVY HONG KONG ILLUSION Bangkok
(HONG KONG) LTD
Craft B03/020 00044 SHUTTLE KFC BIRDLAND KFC OGILVY HONG KONG HONG KONG OGILVY HONG KONG ILLUSION Bangkok
(HONG KONG) LTD
Craft B03/021 00045 HEROES KFC BIRDLAND KFC OGILVY HONG KONG HONG KONG OGILVY HONG KONG ILLUSION Bangkok
(HONG KONG) LTD
Craft B03/041 00357 MIGHTY DE LI DE LI MATHS SET LOGICILLOGIC Shanghai CHINA LOGICILLOGIC Shanghai
PROTRACTOR
Craft B03/043 00361 BERMUDA DE LI DE LI MATHS SET LOGICILLOGIC Shanghai CHINA LOGICILLOGIC Shanghai
TRIANGLE
Craft B03/107 00997 DUMB GIVE A LITTLE BIT AGAINST BULLYING EL TAIER DDB CENTRO GUATEMALA EL TAIER DDB CENTRO MR PIXEL Bogota
Guatemala City Guatemala City
Craft B03/115 00615 MORNING SHIFT MCDONALD'S MCDONALD'S 24 TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND
HOURS Bangkok
Craft B03/116 00611 ROOFTOP MCDONALD'S MCDONALD'S 24 TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND
SOCCER HOURS Bangkok
Craft B03/117 00607 THE MEETING MCDONALD'S MCDONALD'S 24 TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND
HOURS Bangkok
Craft B03/118 00623 DESIGNER MCDONALD'S MCDONALD'S 24 TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND
HOURS Bangkok
Craft B03/119 00619 GRAFFITI MCDONALD'S MCDONALD'S 24 TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND
HOURS Bangkok
Craft B03/132 00536 MIGUEL ALZHEIMER CALL FOR BBDO GROUP GERMANY GERMANY BBDO GROUP
RESEARCH DONATIONS Düsseldorf GERMANY Düsseldorf
Craft B03/133 00544 FARHAD ALZHEIMER CALL FOR BBDO GROUP GERMANY GERMANY BBDO GROUP
RESEARCH DONATIONS Düsseldorf GERMANY Düsseldorf
Craft B03/134 00540 ANN-KATRIN ALZHEIMER CALL FOR BBDO GROUP GERMANY GERMANY BBDO GROUP
RESEARCH DONATIONS Düsseldorf GERMANY Düsseldorf
Craft B03/142 00565 OFFICE NESTLÉ TUNISIE KITKAT BARS J. WALTER THOMPSON MOROCCO J. WALTER THOMPSON J. WALTER THOMPSON
DISTRIBUTION Casablanca Casablanca Casablanca
Craft B03/143 00567 FACTORY NESTLÉ TUNISIE KITKAT BARS J. WALTER THOMPSON MOROCCO J. WALTER THOMPSON J. WALTER THOMPSON
DISTRIBUTION Casablanca Casablanca Casablanca
Craft B03/144 00571 STREET NESTLÉ TUNISIE KITKAT BARS J. WALTER THOMPSON MOROCCO J. WALTER THOMPSON J. WALTER THOMPSON
DISTRIBUTION Casablanca Casablanca Casablanca
Craft B03/145 00569 METRO STATION NESTLÉ TUNISIE KITKAT BARS J. WALTER THOMPSON MOROCCO J. WALTER THOMPSON J. WALTER THOMPSON
DISTRIBUTION Casablanca Casablanca Casablanca

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Shortlist (Industry Craft Lions)
Craft B03/157 01463 QUESTIONING REPORTER REPORTER Y&R PRAGUE CZECH REPUBLIC Y&R PRAGUE
WAR MAGAZINE MAGAZINE
Craft B03/158 01471 QUESTIONING REPORTER REPORTER Y&R PRAGUE CZECH REPUBLIC Y&R PRAGUE
NEO-NAZISM MAGAZINE MAGAZINE
Craft B03/159 01467 QUESTIONING REPORTER REPORTER Y&R PRAGUE CZECH REPUBLIC Y&R PRAGUE
RADICALISM MAGAZINE MAGAZINE
Craft B03/200 00906 BLOCK OUT THE JBL (ITECT LTD) HEADPHONES CHEIL WORLDWIDE Hong HONG KONG CHEIL WORLDWIDE ILLUSION Bangkok
CHAOS: WORLD Kong Hong Kong
Craft B03/201 00902 BLOCK OUT THE JBL (ITECT LTD) HEADPHONES CHEIL WORLDWIDE Hong HONG KONG CHEIL WORLDWIDE ILLUSION Bangkok
CHAOS: Kong Hong Kong
Craft B03/202 01324 PATTACHITRA MERCEDES BENZ MERCEDES CARS CREATIVELAND ASIA INDIA CREATIVELAND ASIA
INDIA PVT LTD Mumbai Mumbai
Craft B03/203 01319 MADHUBANI MERCEDES BENZ MERCEDES CARS CREATIVELAND ASIA INDIA CREATIVELAND ASIA
INDIA PVT LTD Mumbai Mumbai
Craft B03/206 00774 CIRCLES SHUTTERSTOCK SHUTTERSTOCK MERCADO McCANN Buenos ARGENTINA MERCADO McCANN MERCADO McCANN
Aires Buenos Aires Buenos Aires
Craft B03/216 00929 GREEN AEFI (ASSOCIATION FLOWERS Y&R MADRID SPAIN Y&R MADRID
OF SPANISH
Craft B03/251 00438 82 TECHNIQUES HOKKOKU SHIMBUN THE 101ST HIGH DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo AMANA Tokyo / TAKI
INC. SCHOOL SUMO CORPORATION Tokyo
Craft B03/272 20011 ERIC COMMISSION FOR COMMISSION FOR DDB SOUTH AFRICA SOUTH AFRICA DDB SOUTH AFRICA
GENDER EQUALITY GENDER EQUALITY Johannesburg Johannesburg
Craft B03/273 20012 STEVE COMMISSION FOR COMMISSION FOR DDB SOUTH AFRICA SOUTH AFRICA DDB SOUTH AFRICA
GENDER EQUALITY GENDER EQUALITY Johannesburg Johannesburg

B04 (Outdoor)
Craft B04/004 00052 MICRO MEALS MISEREOR MISEREOR KOLLE REBBE Hamburg GERMANY KOLLE REBBE Hamburg MARKENFILM Hamburg

Craft B04/087 01160 MOSAICS INTERRELIGIOUS PEACE Y&R DUBAI UNITED ARAB Y&R DUBAI
COUNCIL IN BOSNIA EMIRATES
Craft B04/088 01169 DOOR INTERRELIGIOUS PEACE Y&R DUBAI UNITED ARAB Y&R DUBAI
COUNCIL IN BOSNIA EMIRATES
Craft B04/089 01183 RELIEF INTERRELIGIOUS PEACE Y&R DUBAI UNITED ARAB Y&R DUBAI
COUNCIL IN BOSNIA EMIRATES
Craft B04/090 01174 BEADS INTERRELIGIOUS PEACE Y&R DUBAI UNITED ARAB Y&R DUBAI
COUNCIL IN BOSNIA EMIRATES
Craft B04/091 01179 CARPET INTERRELIGIOUS PEACE Y&R DUBAI UNITED ARAB Y&R DUBAI
COUNCIL IN BOSNIA EMIRATES
Craft B04/092 01165 STAINED GLASS INTERRELIGIOUS PEACE Y&R DUBAI UNITED ARAB Y&R DUBAI
COUNCIL IN BOSNIA EMIRATES
Craft B04/101 00584 ON YOUR LEFT MCDONALD'S MCDONALD'S COSSETTE Toronto CANADA COSSETTE Toronto / COSSETTE Toronto /
RESTAURANTS OF RESTAURANTS OF MCDONALD'S Toronto NOVUS MEDIA CANADA
Craft B04/102 00583 ON YOUR RIGHT MCDONALD'S MCDONALD'S COSSETTE Toronto CANADA COSSETTE Toronto / COSSETTE Toronto /
RESTAURANTS OF RESTAURANTS OF MCDONALD'S Toronto NOVUS MEDIA CANADA
Craft B04/103 00585 JUST MISSED US MCDONALD'S MCDONALD'S COSSETTE Toronto CANADA COSSETTE Toronto / COSSETTE Toronto /
RESTAURANTS OF RESTAURANTS OF MCDONALD'S Toronto NOVUS MEDIA CANADA
Craft B04/104 00582 NEXT EXIT MCDONALD'S MCDONALD'S COSSETTE Toronto CANADA COSSETTE Toronto / COSSETTE Toronto /
RESTAURANTS OF RESTAURANTS OF MCDONALD'S Toronto NOVUS MEDIA CANADA
Craft B04/111 01423 SWIMMING POOL MAGNUM ICE CREAMS LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE
Madrid
Craft B04/112 01427 DRESS MAGNUM ICE CREAMS LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE
Madrid

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Shortlist (Industry Craft Lions)
Craft B04/124 00608 THE MEETING MCDONALD'S MCDONALD'S 24 TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND
HOURS Bangkok
Craft B04/144 00545 FARHAD ALZHEIMER CALL FOR BBDO GROUP GERMANY GERMANY BBDO GROUP
RESEARCH DONATIONS Düsseldorf GERMANY Düsseldorf
Craft B04/145 00537 MIGUEL ALZHEIMER CALL FOR BBDO GROUP GERMANY GERMANY BBDO GROUP
RESEARCH DONATIONS Düsseldorf GERMANY Düsseldorf
Craft B04/146 00541 ANN-KATRIN ALZHEIMER CALL FOR BBDO GROUP GERMANY GERMANY BBDO GROUP
RESEARCH DONATIONS Düsseldorf GERMANY Düsseldorf
Craft B04/157 01257 DRAGSTER KFC BIRDLAND KFC OGILVY HONG KONG HONG KONG OGILVY HONG KONG ILLUSION Bangkok
(HONG KONG) LTD
Craft B04/158 01262 SHUTTLE KFC BIRDLAND KFC OGILVY HONG KONG HONG KONG OGILVY HONG KONG ILLUSION Bangkok
(HONG KONG) LTD
Craft B04/159 01267 HEROES KFC BIRDLAND KFC OGILVY HONG KONG HONG KONG OGILVY HONG KONG ILLUSION Bangkok
(HONG KONG) LTD
Craft B04/164 00568 FACTORY NESTLÉ TUNISIE KITKAT BARS J. WALTER THOMPSON MOROCCO J. WALTER THOMPSON J. WALTER THOMPSON
DISTRIBUTION Casablanca Casablanca Casablanca
Craft B04/187 01468 QUESTIONING REPORTER REPORTER Y&R PRAGUE CZECH REPUBLIC Y&R PRAGUE
RADICALISM MAGAZINE MAGAZINE
Craft B04/188 01472 QUESTIONING REPORTER REPORTER Y&R PRAGUE CZECH REPUBLIC Y&R PRAGUE
NEO-NAZISM MAGAZINE MAGAZINE
Craft B04/189 01464 QUESTIONING REPORTER REPORTER Y&R PRAGUE CZECH REPUBLIC Y&R PRAGUE
WAR MAGAZINE MAGAZINE
Craft B04/202 00970 SHAKE KRAFT HEINZ HEINZ KETCHUP TAXI TORONTO CANADA TAXI TORONTO

Craft B04/228 00648 DEFORESTED UNIVERSIDAD INSTITUCIONAL HAVAS COLOMBIA Medellin COLOMBIA HAVAS COLOMBIA
BONES NACIONAL DE Medellin
Craft B04/272 01107 1_MIXTAPE/PLAYLI MCDONALD'S BIG MAC TBWA\ZURICH SWITZERLAND TBWA\CHIAT\DAY NEW EG+ Zurich
ST YORK / TBWA\ZURICH
Craft B04/273 01111 2_CASH/BITCOIN MCDONALD'S BIG MAC TBWA\ZURICH SWITZERLAND TBWA\CHIAT\DAY NEW EG+ Zurich
YORK / TBWA\ZURICH
Craft B04/274 01115 3_JUKEBOX/SPOT MCDONALD'S BIG MAC TBWA\ZURICH SWITZERLAND TBWA\CHIAT\DAY NEW EG+ Zurich
IFY YORK / TBWA\ZURICH
Craft B04/275 01131 7_JOYSTICK/CON MCDONALD'S BIG MAC TBWA\ZURICH SWITZERLAND TBWA\CHIAT\DAY NEW EG+ Zurich
TROLLER YORK / TBWA\ZURICH
Craft B04/276 01119 4_VHS/MP4 MCDONALD'S BIG MAC TBWA\ZURICH SWITZERLAND TBWA\CHIAT\DAY NEW EG+ Zurich
YORK / TBWA\ZURICH
Craft B04/280 01135 8_AIRMAIL/E-MAIL MCDONALD'S BIG MAC TBWA\ZURICH SWITZERLAND TBWA\CHIAT\DAY NEW EG+ Zurich
YORK / TBWA\ZURICH
Craft B04/281 01143 10_IQ/AI MCDONALD'S BIG MAC TBWA\ZURICH SWITZERLAND TBWA\CHIAT\DAY NEW EG+ Zurich
YORK / TBWA\ZURICH
Craft B04/321 01590 DAVID BOWIE IS SPOTIFY SPOTIFY SPOTIFY New York USA SPOTIFY New York TRULY DESIGN Turino
HERE
Craft B04/330 00424 STILL SHAKING THE NATIONAL CAMPAIGN LANDOR Mexico City MEXICO LANDOR Mexico City LANDOR Mexico City
AUTONOMOUS
Craft B04/332 00889 WARHEAD GREENPEACE AWARENESS HJALTELIN STAHL DENMARK HJALTELIN STAHL
Copenhagen Copenhagen
Craft B04/366 01246 TICKTOCK LONELY WHALE LONELY WHALE VML New York USA VML New York
ROCKAWAY TICK TOCK
Craft B04/367 01240 TICKTOCK LONELY WHALE LONELY WHALE VML New York USA VML New York
CURACAO TICK TOCK
Craft B04/368 01242 TICKTOCK LONELY WHALE LONELY WHALE VML New York USA VML New York
EASTER ISLAND TICK TOCK
Craft B04/369 01244 TICKTOCK LONELY WHALE LONELY WHALE VML New York USA VML New York
IRELAND TICK TOCK

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Shortlist (Industry Craft Lions)
Craft B04/370 01238 TICK TOCK LONELY WHALE LONELY WHALE VML New York USA VML New York
TICK TOCK

C01 (Brand & Communications Design)


Craft C01/001 00032 THE ART OF OLFA CORPORATION CUTTER DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo BLUECOLOR Tokyo /
CUTOUTS WASA-BE
Craft C01/025 01297 THE GALLERY OF HASBRO PLAY-DOH DDB PARIS FRANCE DDB PARIS MERCI-MICHEL Paris /
EMERGING STUDIO 5 Paris
Craft C01/028 01105 50 YEARS BIG MCDONALD'S BIG MAC TBWA\ZURICH SWITZERLAND TBWA\CHIAT\DAY NEW EG+ Zurich
MAC YORK / TBWA\ZURICH
Craft C01/036 01345 31BULLETS THE CHICAGO SUN- NEWSPAPER OGILVY Chicago USA OGILVY Chicago OGILVY Chicago /
TIMES TheBridge.co Los

C02 (Packaging Design)


Craft C02/001 00151 GIRLS BREAK UP SKY TELEVISION NEON DDB GROUP NEW ZEALAND NEW ZEALAND DDB GROUP NEW DDB GROUP NEW
ICE CREAM NEW ZEALAND Auckland ZEALAND Auckland ZEALAND Auckland

C03 (Print & Publishing)


Craft C03/001 00027 BOY JAKARTA GLOBE INTERNATIONAL HAKUHODO INDONESIA INDONESIA HAKUHODO INDONESIA ILLUSION Bangkok
DAY OF PEACE Jakarta Jakarta
Craft C03/002 00028 OLD MAN JAKARTA GLOBE INTERNATIONAL HAKUHODO INDONESIA INDONESIA HAKUHODO INDONESIA ILLUSION Bangkok
DAY OF PEACE Jakarta Jakarta
Craft C03/013 00007 CHOP-CHOP 2.0 AMMELOO AMMELOO CHEF’S AMBER CHINA Shanghai CHINA AMBER CHINA Shanghai ILLUSION Bangkok
BEEF EDITION KNIFE
Craft C03/014 00008 CHOP-CHOP 2.0 AMMELOO AMMELOO CHEF’S AMBER CHINA Shanghai CHINA AMBER CHINA Shanghai ILLUSION Bangkok
PORK EDITION KNIFE
Craft C03/018 00006 DROUGHT GREENPEACE GREENPEACE HAKUHODO MALAYSIA Shah MALAYSIA HAKUHODO MALAYSIA ILLUSION Bangkok
Alam, Selangor Shah Alam, Selangor
Craft C03/029 00033 GENOCIDE STAEDTLER STAEDTLER PRAKIT ADVERTISING THAILAND PRAKIT ADVERTISING VISIONARY GROUP
(THAILAND) LIMITED HIGHLIGHTER PENS Bangkok Bangkok Bangkok
Craft C03/039 00397 RESTAURANT 360 N6 PRO REDBANK BEIJING CHINA REDBANK BEIJING ILLUSION Bangkok

Craft C03/040 00399 STATION 360 N6 PRO REDBANK BEIJING CHINA REDBANK BEIJING ILLUSION Bangkok

Craft C03/089 00904 BLOCK OUT THE JBL (ITECT LTD) HEADPHONES CHEIL WORLDWIDE Hong HONG KONG CHEIL WORLDWIDE ILLUSION Bangkok
CHAOS: Kong Hong Kong
Craft C03/090 00908 BLOCK OUT THE JBL (ITECT LTD) HEADPHONES CHEIL WORLDWIDE Hong HONG KONG CHEIL WORLDWIDE ILLUSION Bangkok
CHAOS: WORLD Kong Hong Kong

C04 (Outdoor)
Craft C04/012 00077 CRAB MAN ABSA/BARCLAYS L'ATELIER ART CULLINAN Midrand SOUTH AFRICA CULLINAN Midrand LAMPOST
COMPETITION PRODUCTIONS
Craft C04/013 00078 FIST ABSA/BARCLAYS L'ATELIER ART CULLINAN Midrand SOUTH AFRICA CULLINAN Midrand LAMPOST
COMPETITION PRODUCTIONS
Craft C04/014 00079 WOLF ABSA/BARCLAYS L'ATELIER ART CULLINAN Midrand SOUTH AFRICA CULLINAN Midrand LAMPOST
COMPETITION PRODUCTIONS

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Shortlist (Industry Craft Lions)
Craft C04/033 00360 MIGHTY DE LI DE LI MATHS SET LOGICILLOGIC Shanghai CHINA LOGICILLOGIC Shanghai
PROTRACTOR
Craft C04/035 00364 BERMUDA DE LI DE LI MATHS SET LOGICILLOGIC Shanghai CHINA LOGICILLOGIC Shanghai
TRIANGLE
Craft C04/036 00391 DUSTY CAR NTT DOCOMO D CAR SHARE TOKYU AGENCY INC. Tokyo JAPAN TOKYU AGENCY INC.
SHARE Tokyo
Craft C04/037 00383 HAHAHA UNINASSAU UNINASSAU GRUPO SER Recife BRAZIL AGENCIA UM Recife

Craft C04/038 00384 HEHEHE UNINASSAU UNINASSAU GRUPO SER Recife BRAZIL AGENCIA UM Recife

Craft C04/039 00385 KKKKK UNINASSAU UNINASSAU GRUPO SER Recife BRAZIL AGENCIA UM Recife

Craft C04/048 00759 SURFER GIRL LEGOLAND FLORIDA LEGOLAND VML New York USA VML New York TWO TONE PRESS
RESORT FLORIDA RESORT Kansas City
Craft C04/049 00755 THE GOOD LEGOLAND FLORIDA LEGOLAND VML New York USA VML New York TWO TONE PRESS
KNIGHT RESORT FLORIDA RESORT Kansas City
Craft C04/050 00757 CAPTAIN LEGOLAND FLORIDA LEGOLAND VML New York USA VML New York TWO TONE PRESS
BRICKBEARD RESORT FLORIDA RESORT Kansas City
Craft C04/066 01428 DRESS MAGNUM ICE CREAMS LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE
Madrid
Craft C04/067 01426 SUN GLASSES MAGNUM ICE CREAMS LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE
Madrid
Craft C04/068 01424 SWIMMING POOL MAGNUM ICE CREAMS LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE
Madrid
Craft C04/071 00713 SHAKESPEARE GETTY IMAGES GETTY IMAGES 360 HAVAS SHANGHAI CHINA HAVAS SHANGHAI ILLUSION Bangkok
DEGREE IMAGERY
Craft C04/072 00711 EINSTEIN GETTY IMAGES GETTY IMAGES 360 HAVAS SHANGHAI CHINA HAVAS SHANGHAI ILLUSION Bangkok
DEGREE IMAGERY
Craft C04/086 01256 UNRAVELLING#IN THE SAMARITANS THE SAMARITANS OGILVY HONG KONG HONG KONG OGILVY HONG KONG
REALLIFE
Craft C04/140 01323 MADHUBANI MERCEDES BENZ MERCEDES CARS CREATIVELAND ASIA INDIA CREATIVELAND ASIA
INDIA PVT LTD Mumbai Mumbai
Craft C04/142 01328 PATTACHITRA MERCEDES BENZ MERCEDES CARS CREATIVELAND ASIA INDIA CREATIVELAND ASIA
INDIA PVT LTD Mumbai Mumbai
Craft C04/152 01046 COPA AMERICA EL MOSTRADOR NEWSPAPER PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago

Craft C04/153 01058 POPE EL MOSTRADOR NEWSPAPER PROLAM Y&R Santiago CHILE PROLAM Y&R Santiago

Craft C04/189 01626 MOSAIC TILES DISQUE DENUNCIA AGAINST CHILD AFRICA São Paulo BRAZIL AFRICA São Paulo CREAM STUDIO Sao
(REPORT HOTLINE) LABOR Paulo / Walkin Pictures
Craft C04/190 01628 RED CARPET DISQUE DENUNCIA AGAINST CHILD AFRICA São Paulo BRAZIL AFRICA São Paulo CREAM STUDIO Sao
(REPORT HOTLINE) LABOR Paulo / Walkin Pictures
Craft C04/200 00862 BRENO FERREIRA BIC BIC PENS Y&R BRAZIL São Paulo BRAZIL Y&R BRAZIL São Paulo

Craft C04/201 00863 ZHUN IZUMI BIC BIC PENS Y&R BRAZIL São Paulo BRAZIL Y&R BRAZIL São Paulo

Craft C04/204 00866 BENSON CHIN BIC BIC PENS Y&R BRAZIL São Paulo BRAZIL Y&R BRAZIL São Paulo

D01 (Brand & Communications Design)


Craft D01/010 00478 ADIDAS TENNIS ADIDAS ADIDAS TENNIS ADIDAS Herzogenaurach GERMANY I AM OTHER Beverly Hills GLAM PR Los Angeles
COLLECTION BY COLLECTION / LLOYD (+CO.) New York

1 of 1
Shortlist (Industry Craft Lions)

D02 (Print & Publishing)


Craft D02/011 00012 FRASIER COMMISSION FOR COMMISSION FOR DDB SOUTH AFRICA SOUTH AFRICA DDB SOUTH AFRICA
GENDER EQUALITY GENDER EQUALITY Johannesburg Johannesburg
Craft D02/012 00013 ETHAN COMMISSION FOR COMMISSION FOR DDB SOUTH AFRICA SOUTH AFRICA DDB SOUTH AFRICA
GENDER EQUALITY GENDER EQUALITY Johannesburg Johannesburg
Craft D02/013 00014 ERIC COMMISSION FOR COMMISSION FOR DDB SOUTH AFRICA SOUTH AFRICA DDB SOUTH AFRICA
GENDER EQUALITY GENDER EQUALITY Johannesburg Johannesburg
Craft D02/014 00015 STEVE COMMISSION FOR COMMISSION FOR DDB SOUTH AFRICA SOUTH AFRICA DDB SOUTH AFRICA
GENDER EQUALITY GENDER EQUALITY Johannesburg Johannesburg
Craft D02/040 00347 VISIT BAJA MEXICO TOURISM MEXICO MARCA PAIS MEXICO ORO NEGRO CREATIVE
CALIFORNIA SUR Mexico City STORE S.A DE C.V
Craft D02/057 00831 3 KIDS PLAN INSTITUTIONAL Y&R BRAZIL São Paulo BRAZIL Y&R BRAZIL São Paulo
INTERNATIONAL
Craft D02/066 00943 CHILDLOCK - BEIN MEDIA GROUP MEDIA Y&R ISTANBUL TURKEY Y&R ISTANBUL
SILENCE OF
Craft D02/068 01016 BABY DOVE - BABY BABY DOVE OGILVY TORONTO CANADA OGILVY TORONTO H&O Toronto
BEAUTIFULLY DOVE/UNILEVER
Craft D02/069 01021 BABY DOVE - BABY BABY DOVE OGILVY TORONTO CANADA OGILVY TORONTO H&O Toronto
BEAUTIFULLY DOVE/UNILEVER
Craft D02/077 00613 ROOFTOP MCDONALD'S MCDONALD'S 24 TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND
SOCCER HOURS Bangkok
Craft D02/078 00609 THE MEETING MCDONALD'S MCDONALD'S 24 TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND
HOURS Bangkok
Craft D02/079 00617 MORNING SHIFT MCDONALD'S MCDONALD'S 24 TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND
HOURS Bangkok
Craft D02/080 00621 GRAFFITI MCDONALD'S MCDONALD'S 24 TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND
HOURS Bangkok
Craft D02/081 00625 DESIGNER MCDONALD'S MCDONALD'S 24 TBWA\THAILAND Bangkok THAILAND TBWA\THAILAND
HOURS Bangkok
Craft D02/084 00538 MIGUEL ALZHEIMER CALL FOR BBDO GROUP GERMANY GERMANY BBDO GROUP
RESEARCH DONATIONS Düsseldorf GERMANY Düsseldorf
Craft D02/085 00546 FARHAD ALZHEIMER CALL FOR BBDO GROUP GERMANY GERMANY BBDO GROUP
RESEARCH DONATIONS Düsseldorf GERMANY Düsseldorf
Craft D02/086 00542 ANN-KATRIN ALZHEIMER CALL FOR BBDO GROUP GERMANY GERMANY BBDO GROUP
RESEARCH DONATIONS Düsseldorf GERMANY Düsseldorf
Craft D02/090 01265 SHUTTLE KFC BIRDLAND KFC OGILVY HONG KONG HONG KONG OGILVY HONG KONG ILLUSION Bangkok
(HONG KONG) LTD
Craft D02/091 01260 DRAGSTER KFC BIRDLAND KFC OGILVY HONG KONG HONG KONG OGILVY HONG KONG ILLUSION Bangkok
(HONG KONG) LTD
Craft D02/092 01268 HEROES KFC BIRDLAND KFC OGILVY HONG KONG HONG KONG OGILVY HONG KONG ILLUSION Bangkok
(HONG KONG) LTD
Craft D02/108 01473 QUESTIONING REPORTER REPORTER Y&R PRAGUE CZECH REPUBLIC Y&R PRAGUE
NEO-NAZISM MAGAZINE MAGAZINE
Craft D02/109 01465 QUESTIONING REPORTER REPORTER Y&R PRAGUE CZECH REPUBLIC Y&R PRAGUE
WAR MAGAZINE MAGAZINE
Craft D02/110 01469 QUESTIONING REPORTER REPORTER Y&R PRAGUE CZECH REPUBLIC Y&R PRAGUE
RADICALISM MAGAZINE MAGAZINE
Craft D02/138 00814 MARATHON QROMA ECO AMERICAN FAHRENHEIT DDB Lima PERU FAHRENHEIT DDB Lima
COLORS
Craft D02/139 00815 SUBWAY QROMA ECO AMERICAN FAHRENHEIT DDB Lima PERU FAHRENHEIT DDB Lima
COLORS

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Shortlist (Industry Craft Lions)
Craft D02/150 01338 ASTRONAUT SAVE THE CHILDREN SAVE THE YOUNG AND RUBICAM MEXICO YOUNG AND RUBICAM OXIGENO
FOUNDATION CHILDREN MEXICO Mexico City MEXICO Mexico City PRODUCCIONES
Craft D02/154 01561 SUNBURN DIESEL DIESEL DIESEL Breganze ITALY PUBLICIS ITALY Milan LALALAND ARTIST
London
Craft D02/167 01623 CONTORTIONISTS L&PM POCKET BOOKS AFRICA São Paulo BRAZIL AFRICA São Paulo PLATINUM Sao Paulo

D03 (Outdoor)
Craft D03/035 00350 VISIT BAJA MEXICO TOURISM MEXICO MARCA PAIS MEXICO ORO NEGRO CREATIVE
CALIFORNIA SUR Mexico City STORE S.A DE C.V
Craft D03/061 01018 BABY DOVE BABY DOVE BABY DOVE OGILVY TORONTO CANADA OGILVY TORONTO H&O Toronto
OUTDOOR -
Craft D03/062 01019 BABY DOVE BABY DOVE BABY DOVE OGILVY TORONTO CANADA OGILVY TORONTO H&O Toronto
OUTDOOR -
Craft D03/080 00543 ANN-KATRIN ALZHEIMER CALL FOR BBDO GROUP GERMANY GERMANY BBDO GROUP
RESEARCH DONATIONS Düsseldorf GERMANY Düsseldorf
Craft D03/081 00539 MIGUEL ALZHEIMER CALL FOR BBDO GROUP GERMANY GERMANY BBDO GROUP
RESEARCH DONATIONS Düsseldorf GERMANY Düsseldorf
Craft D03/082 00547 FARHAD ALZHEIMER CALL FOR BBDO GROUP GERMANY GERMANY BBDO GROUP
RESEARCH DONATIONS Düsseldorf GERMANY Düsseldorf
Craft D03/085 01261 DRAGSTER KFC BIRDLAND KFC OGILVY HONG KONG HONG KONG OGILVY HONG KONG ILLUSION Bangkok
(HONG KONG) LTD
Craft D03/086 01266 SHUTTLE KFC BIRDLAND KFC OGILVY HONG KONG HONG KONG OGILVY HONG KONG ILLUSION Bangkok
(HONG KONG) LTD
Craft D03/087 01269 HEROES KFC BIRDLAND KFC OGILVY HONG KONG HONG KONG OGILVY HONG KONG ILLUSION Bangkok
(HONG KONG) LTD
Craft D03/093 01474 QUESTIONING REPORTER REPORTER Y&R PRAGUE CZECH REPUBLIC Y&R PRAGUE
NEO-NAZISM MAGAZINE MAGAZINE
Craft D03/109 00768 CHE BY GUEVARA PENGUIN RANDOM AUTOBIOGRAPHIES FCB LISBON PORTUGAL FCB LISBON
HOUSE PENGUIM RANDOM
Craft D03/121 01339 ASTRONAUT SAVE THE CHILDREN SAVE THE YOUNG AND RUBICAM MEXICO YOUNG AND RUBICAM OXIGENO
FOUNDATION CHILDREN MEXICO Mexico City MEXICO Mexico City PRODUCCIONES
Craft D03/161 11232 TICKTOCK LONELY WHALE LONELY WHALE VML New York USA VML New York
EASTER ISLAND TICK TOCK
Craft D03/162 01247 TICKTOCK CONEY LONELY WHALE LONELY WHALE VML New York USA VML New York
ISLAND TICK TOCK
Craft D03/163 01241 TICKTOCK BRAZIL LONELY WHALE LONELY WHALE VML New York USA VML New York
TICK TOCK
Craft D03/164 11237 TICKTOCK LONELY WHALE LONELY WHALE VML New York USA VML New York
ROCKAWAY TICK TOCK
Craft D03/165 01243 TICKTOCK LONELY WHALE LONELY WHALE VML New York USA VML New York
HONGKONG TICK TOCK
Craft D03/166 11236 TICKTOCK LONELY WHALE LONELY WHALE VML New York USA VML New York
IRELAND TICK TOCK
Craft D03/167 01245 TICKTOCK SPAIN LONELY WHALE LONELY WHALE VML New York USA VML New York
TICK TOCK
Craft D03/168 21227 TICKTOCK LONELY WHALE LONELY WHALE VML New York USA VML New York
CURACAO TICK TOCK
Craft D03/169 01239 TICK TOCK LONELY WHALE LONELY WHALE VML New York USA VML New York
TICK TOCK

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Shortlist (Industry Craft Lions)
E01 (Brand & Communications Design)
Craft E01/014 01299 THE GALLERY OF HASBRO PLAY-DOH DDB PARIS FRANCE DDB PARIS MERCI-MICHEL Paris /
EMERGING STUDIO 5 Paris

E03 (Print & Publishing)


Craft E03/005 00149 DON'T SLIP AWAY IKEA SWEDEN SIGGERUD AKESTAM HOLST NOA SWEDEN AKESTAM HOLST NOA AKESTAM HOLST NOA
MATTRESS WEDGE Stockholm Stockholm Stockholm
Craft E03/053 01353 ALI SC JOHNSON KIWI SHOE CARE OGILVY Chicago USA OGILVY Chicago HAVANA1
PRODUCTIONS Havana
Craft E03/062 01303 THE QUIET MARIE-CLAIRE STREET DDB PARIS FRANCE MARIE CLAIRE Issy-les-
HARASSMENT Moulineaux Cedex 9
Craft E03/063 01308 THE DEAF MARIE-CLAIRE STREET DDB PARIS FRANCE MARIE CLAIRE Issy-les-
HARASSMENT Moulineaux Cedex 9
Craft E03/064 01313 THE DISCREET MARIE-CLAIRE STREET DDB PARIS FRANCE MARIE CLAIRE Issy-les-
HARASSMENT Moulineaux Cedex 9

E04 (Outdoor)
Craft E04/020 01025 GRAND CENTRAL POSTMATES POSTMATES 180LA USA 180LA
OF SUSHI
Craft E04/021 01026 BROWNIES POSTMATES POSTMATES 180LA USA 180LA

Craft E04/050 01354 ANGELS AND LYRIC OPERA OF LYRIC OPERA OGILVY Chicago USA OGILVY Chicago OGILVY Chicago
DEMONS CHICAGO
Craft E04/051 01370 SEX AND DRUGS LYRIC OPERA OF LYRIC OPERA OGILVY Chicago USA OGILVY Chicago OGILVY Chicago
CHICAGO
Craft E04/053 01380 TWISTS AND LYRIC OPERA OF LYRIC OPERA OGILVY Chicago USA OGILVY Chicago OGILVY Chicago
TURNS CHICAGO
Craft E04/054 01362 DEATHS LYRIC OPERA OF LYRIC OPERA OGILVY Chicago USA OGILVY Chicago OGILVY Chicago
CHICAGO
Craft E04/055 01383 OPERA VS. LYRIC OPERA OF LYRIC OPERA OGILVY Chicago USA OGILVY Chicago OGILVY Chicago
BASEBALL CHICAGO
Craft E04/066 00890 WARHEAD GREENPEACE AWARENESS HJALTELIN STAHL DENMARK HJALTELIN STAHL
Copenhagen Copenhagen

Total Entries: 202

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Media PR Additional

OMD Zürich

OMD Zürich

OMD Zürich

OMD Zürich

OMD Zürich

OMD Zürich

OMD Zürich

OMD Zürich

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OMD Stockholm ADAMSKY
Stockholm / AGENT
WE FOLK New York

J. WALTER J. WALTER
THOMPSON THOMPSON
J. WALTER J. WALTER
THOMPSON THOMPSON
J. WALTER J. WALTER
THOMPSON THOMPSON
J. WALTER J. WALTER
THOMPSON THOMPSON

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CHEIL
WORLDWIDE Hong
CHEIL
WORLDWIDE Hong

NEW MOMENT
NEW IDEAS
NEW MOMENT
NEW IDEAS
NEW MOMENT
NEW IDEAS
NEW MOMENT
NEW IDEAS
NEW MOMENT
NEW IDEAS
NEW MOMENT
NEW IDEAS
OMD CANADA COSSETTE Toronto
Toronto
OMD CANADA COSSETTE Toronto
Toronto
OMD CANADA COSSETTE Toronto
Toronto
OMD CANADA COSSETTE Toronto
Toronto

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J. WALTER J. WALTER
THOMPSON THOMPSON

GRASS ROOTS
Toronto
HAVAS COLOMBIA HAVAS COLOMBIA
Medellin Bogotá
OMD Zürich

OMD Zürich

OMD Zürich

OMD Zürich

OMD Zürich

OMD Zürich

OMD Zürich

LEISURE INC
Brooklyn
LANDOR Mexico
City

DARYL
MCGREGOR New
DARYL
MCGREGOR New
DARYL
MCGREGOR New
DARYL
MCGREGOR New

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DARYL
MCGREGOR New

OMD Zürich

DDB GROUP NEW SKY TELEVISION


ZEALAND Auckland NEW ZEALAND

PRAKIT STAEDTLER
ADVERTISING THAILAND

CHEIL
WORLDWIDE Hong
CHEIL
WORLDWIDE Hong

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DH, LO Recife

DH, LO Recife

DH, LO Recife

HAVAS SHANGHAI HAVAS SHANGHAI

HAVAS SHANGHAI HAVAS SHANGHAI

WE FOLK New York

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MINDSHARE HARBINGER Toronto
Toronto
MINDSHARE HARBINGER Toronto
Toronto

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MINDSHARE
London

MINDSHARE HARBINGER Toronto


Toronto
MINDSHARE HARBINGER Toronto
Toronto

DARYL
MCGREGOR New
DARYL
MCGREGOR New
DARYL
MCGREGOR New
DARYL
MCGREGOR New
DARYL
MCGREGOR New
DARYL
MCGREGOR New
DARYL
MCGREGOR New
DARYL
MCGREGOR New
DARYL
MCGREGOR New

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PHD Chicago PHD Chicago

MBMG Los Angeles

MBMG Los Angeles

ALLIED
INTEGRATED
ALLIED
INTEGRATED
ALLIED
INTEGRATED
ALLIED
INTEGRATED
ALLIED
INTEGRATED

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