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Module 4 – Reflection

Change Theory
The Change Theory presents a strategical way of approaching existing situations. In order to
seek out a resolution there must be an intentional direction to follow. Not to mention, today’s
ever-changing technology companies must be prepared to effectively and quickly implement
necessary changes to remain relevant in said market. The Change Theory breaks down the seven
competencies (understand, enlist, envisage, motivate, communicate, act and consolidate) of the
primer which provides a deeper understanding of how each process correlates to the other.
Likewise, this process will present ways to maximize the commitment needed and lessen the
resistance regarding change. This is broken down into two groups which are align key
stakeholders and engage the organization.
Align the key stake holders consist of the first three of the seven aspects of the Change Theory
understand, enlist, and envisage. Understand relates to being aware of the external factors that
may be problematic for the future of the company. Equally important, the concept of informal
and formal to deal with the complexity of the organization. According to Change Theory
informal refers to “values, attitudes, and belief” and formal pertains to “organizational systems,
structures, and processes” (ExperiencePoint, Inc., 2016). Enlist pertains to recruiting individuals
that are willing to support and promote change during this process. According to the research
there will be four groups within the organization: 20% resisters, 60 % bystanders, 10% helpers
and 10% champions these are factors that can hinder /help the process (ExperiencePoint, Inc.,
2016). Lastly, envisage relates to developing a plan of implementation for the new direction you
desire for change within the company.
Engage the Organization consist of the last four properties of the Change Theory motivate,
communicate, act and consolidate. Motivate encompasses ensuring that all involved understand
the necessary change by communicating in various ways at multiple levels throughout the
organization (repetition, consistency in message & across channels, connectivity). During this
process pertinent information is to be shared to paint a clear picture of the benefit of this change.
Act involves putting people and processes in motion (recruiting, training, appraisals and reward
etc.). Lastly, consolidate at this stage things are operational, and maintenance is required on all
fronts to keep the employee’s momentum up and helping them realize the benefit of the change
process (ExperiencePoint, Inc., 2016). This seven-step process provides an organized and
structured way to implement change in an organization that requires change to remain
competitive and relevant in today’s ever-changing industries.
Player’s Guide
From my understanding GlobalTech is a company that supplies military devices that detects
harmful chemical threats. This company was once at the top of its game but is now losing
momentum and needs help to turn things around. According to GlobalTech the competitors are
out pacing them due to product packaging not because the technology is better. Over the last few
years the loss has been significant for the company. GlobalTech has been in business 25-years
and there are six key stake holders Maurice Gagnon (Chair of Board) founder, Brain Johnson
President & CEO, Jennifer Smith VP technology, Catherine Lalonde VP Sales & Marketing,
Scott Bell VP R&D and Robert Brown Union rep. ((ExperiencePoint, Inc., 2017). GlobalTech
must find a solution for this downward spiral their company is going in.
In summary our team has been provided the basic structure to research and find answers to
Global Tech’s problem. With the utilization of the Change Theory and Porter’s five forces the
team will gather data that can give answers to some of the unknown questions looming. For
example, how and why has this company loss several million dollars over the last few years. Is
this just a matter of slick packing? Does marketing and placement contribute to this issue? Who
are the competitors and what are they doing differently? With these questions in mind,
implementing a viable solution that will save the integrity of the company’s product while show
casing cutting edge innovation, durability and a quality product. This solution must encompass a
strategic plan that creates a way to outperform the competition year over year.
Learning expectations:
Once the simulation process is complete, I should have learned basic knowledge of data
gathering, analyzing and incorporating processes using a structed analysis. This will in turn
allow me to contribute note worthy informing with regards to implementing changes in a real-life
work situation. This project should give me a better understanding of how to use and implement
information acquired to turn a company around so that it is headed in a positive direction. This is
not to say I will be capable of saving an entire company but using my knowledge to contribute to
aspects within a company that maybe causing problematic issues. Moreover, addressing internal
issues and being able to recognize and intervene equipped with the ability to problem solve.
Likewise, identifying external factors that maybe a threat to the future of the company.
Knowledge is key to remain aware and in the loop of what is changing and why. This insight will
allow research that can enable leaders to stay in front of the competitors.