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    This document analyzes social media use among the top 25 health systems. It finds that while most maintain Facebook pages, engagement levels vary greatly. Facebook is the dominant platform, though some hospitals also use Twitter, YouTube and LinkedIn. The document outlines reasons for healthcare organizations to use social media, such as increasing their online presence and engaging with patients. It provides best practices for an effective social media strategy, including posting consistently, responding to users quickly and measuring performance.

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    This document analyzes social media use among the top 25 health systems. It finds that while most maintain Facebook pages, engagement levels vary greatly. Facebook is the dominant platform, though some hospitals also use Twitter, YouTube and LinkedIn. The document outlines reasons for healthcare organizations to use social media, such as increasing their online presence and engaging with patients. It provides best practices for an effective social media strategy, including posting consistently, responding to users quickly and measuring performance.

    Copyright:

    © All Rights Reserved
    Als PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    25 Ansichten12 Seiten

    W Aaaa2414 PDF

    Hochgeladen von

    calin cocora
    This document analyzes social media use among the top 25 health systems. It finds that while most maintain Facebook pages, engagement levels vary greatly. Facebook is the dominant platform, though some hospitals also use Twitter, YouTube and LinkedIn. The document outlines reasons for healthcare organizations to use social media, such as increasing their online presence and engaging with patients. It provides best practices for an effective social media strategy, including posting consistently, responding to users quickly and measuring performance.

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    von 12

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    The State of Social Media in the Healthcare Industry:
    An analysis of social media use among the top 25
    health systems

    Introduction



    2
    8200 Sweet Valley Dr. Suite 100, Valley View, OH 44125 1465 Northwest Blvd, Columbus, OH 43212
    v 866.726.5968 v 216.369.2220 f 216.369.2227 v 614.291.8456 x221
    fathomdelivers.com www.visioneonlineresearch.com
    Number of Number of
    Health System
    Employees Hospitals

    3
    8200 Sweet Valley Dr. Suite 100, Valley View, OH 44125 1465 Northwest Blvd, Columbus, OH 43212
    v 866.726.5968 v 216.369.2220 f 216.369.2227 v 614.291.8456 x221
    fathomdelivers.com www.visioneonlineresearch.com
    How the 25 largest health systems stacked up

    4
    8200 Sweet Valley Dr. Suite 100, Valley View, OH 44125 1465 Northwest Blvd, Columbus, OH 43212
    v 866.726.5968 v 216.369.2220 f 216.369.2227 v 614.291.8456 x221
    fathomdelivers.com www.visioneonlineresearch.com
    How health systems are using social networks today

    5
    8200 Sweet Valley Dr. Suite 100, Valley View, OH 44125 1465 Northwest Blvd, Columbus, OH 43212
    v 866.726.5968 v 216.369.2220 f 216.369.2227 v 614.291.8456 x221
    fathomdelivers.com www.visioneonlineresearch.com
    6
    8200 Sweet Valley Dr. Suite 100, Valley View, OH 44125 1465 Northwest Blvd, Columbus, OH 43212
    v 866.726.5968 v 216.369.2220 f 216.369.2227 v 614.291.8456 x221
    fathomdelivers.com www.visioneonlineresearch.com
    7
    8200 Sweet Valley Dr. Suite 100, Valley View, OH 44125 1465 Northwest Blvd, Columbus, OH 43212
    v 866.726.5968 v 216.369.2220 f 216.369.2227 v 614.291.8456 x221
    fathomdelivers.com www.visioneonlineresearch.com
    8
    8200 Sweet Valley Dr. Suite 100, Valley View, OH 44125 1465 Northwest Blvd, Columbus, OH 43212
    v 866.726.5968 v 216.369.2220 f 216.369.2227 v 614.291.8456 x221
    fathomdelivers.com www.visioneonlineresearch.com
    Why social media for hospitals and health systems?

    9
    8200 Sweet Valley Dr. Suite 100, Valley View, OH 44125 1465 Northwest Blvd, Columbus, OH 43212
    v 866.726.5968 v 216.369.2220 f 216.369.2227 v 614.291.8456 x221
    fathomdelivers.com www.visioneonlineresearch.com
    10
    8200 Sweet Valley Dr. Suite 100, Valley View, OH 44125 1465 Northwest Blvd, Columbus, OH 43212
    v 866.726.5968 v 216.369.2220 f 216.369.2227 v 614.291.8456 x221
    fathomdelivers.com www.visioneonlineresearch.com
    Steps for Social Media Success
















    11
    8200 Sweet Valley Dr. Suite 100, Valley View, OH 44125 1465 Northwest Blvd, Columbus, OH 43212
    v 866.726.5968 v 216.369.2220 f 216.369.2227 v 614.291.8456 x221
    fathomdelivers.com www.visioneonlineresearch.com




    Conclusion

    i
    Madden, Mary and Zickuhr, Kathryn. 65% of online adults use social networking sites . Pew Internet & American
    Life Project, August 26, 2011, http://www.pewinternet.org/Reports/2011/Social-Networking-Sites.aspx, accessed
    on September 1, 2011.
    ii
    Consumers’ Use, Preference and Expectations of Hospital Social Media. YouGov,
    http://corp.yougov.com/healthcare/consumers-use-preference-expectations-hospital-social-media/, accessed on
    September 1, 2011.

    12
    8200 Sweet Valley Dr. Suite 100, Valley View, OH 44125 1465 Northwest Blvd, Columbus, OH 43212
    v 866.726.5968 v 216.369.2220 f 216.369.2227 v 614.291.8456 x221
    fathomdelivers.com www.visioneonlineresearch.com

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