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Share khan Limited offers online security broking and portfolio services to institutions and large
corporate houses as well as individual investors. Share khan Limited was formerly known as SSKI
Investor Services Private Limited. The company is based in Mumbai, India. Share khan limited is a
retail financial services provider with a focus on equities , derivatives and commodities brokerage on
the National Stock Exchange of India Ltd(NSE), Bombay Stock Exchange Ltd (BSE),National
Commodity and Derivative exchange (NCDEX) and Multi Exchange Commodity of India Ltd.
(MCX). Share khan provides trade execution services through multiple channels -an Internet
platform, telephone and retail outlets and is present in 225 cities through a network of 615 locations
Share khan has one of the best states of art web portal providing fundamental and statistical
information across equity, mutual funds and IPOs. You can surf across 5,500 companies for in-depth
information, details about more than 1,500 mutual fund schemes and IPO data. You can also access
other market related details such as board meetings, result announcements, FII transactions,
buying/selling by mutual funds and much more.
The Strength of Share khan is in its Specialized & Customized research Products
addressing the investment philosophy of verities of Investors and Traders in the
secondary stock market.
Share khan offers both Offline and online trading account. But now a days it mostly
concentrates on online trading account through which a customer can buy and sell shares in
an instant from any part of the globe trough website. It does not take into account any type of
physical restriction of going to the broker for carrying out a transaction or any type of
settlement of payment. It facilitates the customer a speedy and hassle free transaction. Share
khan’s product consists of a 4-in-1 concept, which integrates:
D-mat Account
Trading Account
Bank Link
Dial-N-Trade
For doing a trading of shares everyone need D-mat A/C. In his D-mat A/C one can kept his shares.
Then Sharekhan provides a Trading A/C Through this trading account, a Sharekhan customer can
directly transfer his funds from his savings account i.e. from bank account to Sharekhan to his
trading account without any paper work. He can buy and sell shares from the website and also view
the market prices of the shares he trades on the terminal.
After opening an account with Sharekhan, a customer will be given User id, Membership
password and trading password, which will enable him to access his account and trade.
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Share khan Services:
Share khan is one of India's leading financial services company. It provides a complete life cycle of
investment solution in Equities, Derivatives, Commodities, IPO, Mutual Funds, Depository services,
Portfolio Management Services and Insurance. Share khan also offer personalized wealth
management services for High Net worth individuals. With a physical presence in over 300 cities of
India through more than 800 "Share Shops", and an online presence through Sharekhan.com, India's
premier online destination, it reaches out to more than 800,000 trading customers.
PORTFOLIO MANAGEMENT:
Ideal for investors looking at steady and superior returns with low to medium risk appetite. The
portfolio consists of a blend of quality blue-chip and growth stocks ensuring a balanced portfolio
with relatively medium risk profile. The portfolio will mostly have large capitalization stocks based
on sectors & themes that have medium to long term growth potential.
For this ' BETA ' of a security is calculated to know the measure of Systematic Risk inherent in a
security.
Product Details
SHARE SWAPS:
Share khan has 1200 share shops across 400 cities in India to get a host of trading and investment
related services. .
A Share khan outlet offers the following services:
• Online BSE and NSE executions (through BOLT & NEAT terminals)
• Free access to investment advice from Share khan’s Research team
• Share khan Value Line (a monthly publication with reviews of recommendations, stocks to
watch out for etc)
• Daily research reports and market review (High Noon & Eagle Eye)
• Pre-market Report (Morning Cuppa)
• Daily trading calls based on Technical Analysis
• Cool trading products (Daring Derivatives and Market Strategy)
• Personalised Advice
• Live Market Information
• Depository Services: Demat & Remat Transactions
• Derivatives Trading (Futures and Options)
• Commodities Trading
• IPOs & Mutual Funds Distribution
• Internet-based Online Trading: Speed Trade
ONLINE SERVICES:
This accounts for active traders who trade frequently during the day's trading session.
Following are few popular features of SpeedTrade account. Speed trade enables to capitalize
on intra-day price movements. Speed trade is an Internet-based executable application that
provides everything a trader needs on ONE screen .
• THREE dedicated numbers for placing your orders with your cell phone or landline. Toll free
numbers: 1-800-22-7050 & 1800-270-7050. For people with difficulty in accessing the toll-
free number, Share khan also have a Reliance number 30307600 which is charged at Rs. 1.50
per minute for STD calls.
• Automatic funds transfer with phone banking (for Citibank and HDFC bank customers)
• Simple and Secure Interactive Voice Response based system for authentication
Product Offerings
Ideal for investors looking at steady and superior returns with low to medium risk appetite. This
portfolio consists of a blend of quality blue-chip and growth stocks ensuring a balanced portfolio
with relatively medium risk profile. The portfolio will mostly have large capitalization stocks based
on sectors & themes that have medium to long term growth potential.
Product Approach
Low Volatility
Product Characteristics
Product Offerings
Protech uses the knowledge of technical analysis and the power of derivatives market to identify
trading opportunities in the market. The Protech line of products is designed around various
risk/reward/volatility profiles for different kinds of investment needs.
Product Approach
Superior performance can be achieved through sheer market timing, by picking Stocks/Nifty before
the infection points in their trading cycles
Linear returns are possible from having sell market positions in downtrends and by using the options
market.
Product Characteristics
Using swing based index -trading systems, stop and reverse, trend following and momentum trading
techniques
Nifty based products for low impact cost and low product volatility
Both long and short strategies to earn returns even in falling markets.
A monthly investment report based on fundamental research with
Stock Ideas
Stock Updates
Earnings Guide
Sector Updates
Market Outlook
WHAT IS DEMAT?
The term Demat, in India, refers to a dematerialised account. For individual Indian citizens to trade
in listed stocks or debentures. The Securities Exchange Board of India (SEBI) requires the investor to
maintain a Demat account. In a demat account shares and securities are held in electronic form
instead of taking actual possession of certificates. A Demat Account is opened by the investor while
registering with an investment broker (or sub broker). The Demat account number which is quoted
for all transactions to enable electronic settlements of trades to take place.
Access to the demat account requires an internet password and a transaction password as well as
initiating and confirming transfers or purchases of securities. Purchases and sales of securities on the
Demat account are automatically made once transactions are executed and completed.
Dematerialisation and trading in the demat mode is the safer and faster alternative to the physical
existence of securities. Demat as a parallel solution offers freedom from delays, thefts, forgeries,
settlement risks and paper work. This system works through depository participants (DPs) who offer
demat services and the securities are held in the electronic form for the investor directly by the
Depository. Share khan Depository Services offers dematerialisation services to individual and
corporate investors. We have a team of professionals and the latest technological expertise dedicated
exclusively to our demat department, apart from a national network of franchisee, making our
services quick, convenient and efficient. At Share khan, commitment is to provide a complete demat
solution which is simple, safe and secure.
BENEFITS OF DEMAT:
DOCUMENTS:
Share khan is one of the major player in on line Trading. The main
competitors of Share khan are:
1. Religare Enterprises
2. India Info line
3. ICICI DIRECT
4. INDIA BULLS
5. RELIANCE MONEY
6. Kotak Securities
7. MOTILAL OSWAL
8. 5 Paisa
9. HDFC
10. Angel Trade
11. Standard Chartered
12. Networth
13. Geojit
Advantages of ICICIDirect
1. 3-in-1 account integrates your banking, broking and demat accounts. All accounts are from
ICICI and very well integrated. This feature makes ICICI the most interesting player in online
trading facility. There is absolutely no manual interfere require. This is truly online trading
environment.
2. Unlike most of the online trading companies in India which require transferring money to the
broker's pool or towards deposits, at ICICIDirect you can manage your own demat and bank
accounts through ICICIdirect.com. Money from selling stock is available in ICICI bank
account as soon as the ICICIDirect receive it.
3. Investment online in IPOs, Mutual Funds, GOI Bonds, and Postal Savings Schemes all from
one website. General Insurance is also available from ICICI Lombard.
4. Trading is available in both BSE and NSE.
Disadvantages of ICICIDirect
1. Getting access to ICICIDirect.com website during market session can be frustrating.
2. ICICIDirect brokerage is high and not negotiable.
3. Not all stocks are available under Margin Plus.
If you wish to chat with customer service representative, you can join the chat session.
Advantages of 5paisa
1. Very fast execution speed.
2. Rates are very competitive then other providers.
3. Easy online fund transfer facility from leading Banks including ICICI, HDFC, CITI and UTI
banks.
4. Free facility of subscribing to mutual funds, equity IPOs and other investment products.
Disadvantages of 5paisa
1. No intra-day tick by tick charts in Investor Terminal (IT).
2. Investing in IPO and Mutual Funds is not so easy like in ICICIDirect.
3. Learning 5paisa Trading Terminal is little hard.
Trading account can be linked with popular private banks like HDFC Bank, ICICI Bank, UTI
bank etc. A trader can transfer money from his bank to the trading account online. But the
reverse transactions are not yet available online. .
This means money, a trader gets after selling shares doesn’t get credited in his bank account
directly. The trader has to call Angel Trade and request for the deposit. This takes couple of
working days. .
This way angel trade is kind of behind with ICICIDirect where 3 accounts (Bank account,
trading account and demat account) are connected so seamlessly that no manual interfere
requires. In ICICIDirect, a trader gets the money back into his ICICI Bank account as soon as
the trader settles down.
Advantages of Religare
1. Religare gives interest on unutilized cash when investor is waiting to make next trade or
online investment.
2. They provide intraday reports and historical charting.
3. Varity of fee structure to fulfil need of different type of investors.
Strengths
• Cost advantage
• Effective communication
• High R&D
• Innovation
• Online growth
• Loyal customers
• Market share leadership
• Strong management team
• Strong financial position
• Pricing
• Real estate
• Reputation management
• Unique products
• diverse products and offers for the customers
• strong brand recall
• strong reach to the masses
• nationwide reach of the masses
• among the top 5 brokerage houses in the country .
Weaknesses
• Diseconomies to scale
• Not innovative
• Not diversified
• Ubiquitiouegory, products, services
• high employee turnover
• less small investors
• less competitive
• employees not properly skilled
• Infrastructure not up to the mark .
Opportunities
• Financial markets (raise money through debt, etc)
• Innovation
• Online
• Product and services expansion
• penetration in developing cities
• increase in awareness of people about stock market
• increase in wealth
• positive market sentiments
• growth of technology and awareness
• Increased internet usage .
Threats
• Competition
• Cheaper technology
• Economic slowdown
• External changes (government, politics, taxes, etc)
• Exchange rate fluctuations
• Lower cost competitors or imports
• Price wars
• Product substitution .
Brief Introduction - Online Stock Market Trading
STOCK EXCHANGE
Stocks (Shares, equity) are traded in stock exchange. India has two big stock exchanges
(Bombay Stock Exchange - BSE and National Stock Exchange - NSE) and few small
exchanges like Jaipur Stock Exchange etc.
Stock Broker
Investor requires a Stock Broker to buy and sell shares in stock exchanges (BSE, NSE etc.).
Stock Broker is registered member of stock exchange. A stock broker can register to one or
more stock exchanges.
Only stock brokers can directly buy and sell shares in Stock Market. An investor must
contact a stock broker to trade stocks. Broker charge commissions (brokerages) for their
service. Brokerage is usually a percent of total amount of trade and varies from broker to
broker.
Stock Trading
Traditionally stock trading is done through stock brokers, personally or through telephones.
As number of people trading in stock market increase enormously in last few years, some
issues like location constrains, busy phone lines, miss communication etc start growing in
stock broker offices. Information technology (Stock Market Software) helps stock brokers
in solving these problems with Online Stock Trading.
Online Stock Market Trading is an internet based stock trading facility. Investor can trade
shares through a website without any manual intervention from Stock Broker.
In this case these Online Stock Trading companies are stock broker for the investor . They
are registered with one or more Stock Exchanges. Mostly Online Trading Websites in India
trades in BSE and NSE.
There are two different type of trading environments available for online equity
trading.
Advantages:
• Orders directly send to stock exchanges rather then stock broker. This makes order
execution very fast.
• It provides almost each and every information which is required to a trader on a single
screen including stock market charts, live data, alerts, stock market news etc.
Disadvantages:
• Location constrain - You cannot trade if you are not on the computer where you have
installed trading terminal software.
• It requires high speed internet connection.
• These trading terminals are not easily available for low volume share traders.
This kind of trading environment doesn't require any additional software installation. They are
like other internet websites which investor can access from around the world through normal
internet connection.
Below are few advantages and disadvantages of Online Stock Market Trading:-
• Website performance - sometime the website is too slow or not enough user friendly.
• Little long learning curve especially for people who don’t know much about computer
and internet.
• Brokerages are little high.
P/E RATIO:
This ratio helps in determining whether to invest in a particular stock or not and can be written as
P/ E ratio tells what market thinks of a stock. A high price earning ratio indicates the stock market
confidence in the company's future earning growth. A low P/E may indicate a “vote of new
confidence” by the market or it could mean that market has overlooked the stock.
PEG RATIO:
This ratio helps in determine the future earning growth of a particular stock and can be written as
= PE ratio / projected growth in earning
PEG ratio tells whether the particular stock has a capability to provide high returns in future . A stock
with low PEG ratio may be worth buying it.
EPS:
This ratio helps in determining the earning per share available and can be written as
= Profit after Tax/ No of Shares outstanding
EPS helps in comparing performance over time .
CAPM MODEL
It is a very useful model that helps in finding the relationship between risk and expected return that is
used in the pricing of securities.
Ke = Rf+B( Rm-Rf)
Where Rf = risk free rate of return
B= measure of systematic risk
Rm = expected market return
Ke = required rate of return
SYSTEMATIC RISK
It is also referred as market risk, aggregate risk or undiversifiable risk. It is the risk associated with overall
aggregate market return. Systematic risk is the risk of security that can not be reduced by diversification.
Systematic risk of a stock represent that portion of its risk which is attributable to economy wide factors
like the growth rate of GNP, level of government spending, money supply, interest rate structure and
inflation rate. Since these factors affect all firms to a greater or lesser degree, investors can not avoid the
risk arising from them.
UNSYTEMATIC RISK
In contrast unsystematic risk is that company or industry specific risk that is inherent in each investment
one makes .The amount of Unsystematic risk present can be reduced by appropriate diversification.
Unsystematic risk of a security represents that portion of its total risk which stems from firm specific
factors like development of new product, a labour strike or the emergence of a new competitor.
INVESTMENT APPLICATIONS:
• Diversification is important .Owning a portfolio dominated by small number o stocks is a
risky proposition.
• While Diversification is desirable, an excess of it is not. There is hardly any gain in extending
Diversification beyond 10 to 12 stocks.
• The performance of well diversified portfolio more or less mirrors the performance of market
as a whole.
• In a well -ordered market investors are compensated primarily for bearing Market risk, but
not Unique risk. To earn a higher expected rate of return, one has to bear higher degree of
market risk.
DATA SOURCES:
Primary as well as secondary data sources are used to make project efficient & faithful:
Telephonic Interview
Company’s catalogues
Research instruments:
Observations:
Careful observation of all the clients have been done to find out the view of clients on products of
share khan.
Questionnaire:
Structure non disguised questionnaire and structured disguised questionnaire has been used to Collect
the information for research
RESEARCH METHODOLOGY
Problem identification:-
The source of data collection was primary this was collected by Telephonic interview,
Questionnaire.
AREA:-
Research work was carried out for Share Khan. In Moradabad city in branch of share khan
for the critical analysis of products.
Sample design:-
Random Sampling
Findings & An
Table No. 1
Options Number of %
Table No. 2
Options Number of %
Respondents R
Yes 120 7