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CLIENT QUESTIONNAIRE: (SEM/SEO)


Search Engine Marketing / Search Engine Optimization
This questionnaire has been produced by Interweb to request background information for SEM/SEO projects to allow us to
perform a thorough assessment of your business and your SEM/SEO requirements, and provide us an understanding of your
business aims/objectives for your custom internet marketing campaign. We do not sell a service, we provide client results in
the form of profit and return on client marketing investment dollars. With many tools available, it is essential to select those
techniques that will provide online success at the fastest rate possible. All information provided in this form will be treated with
the strictest confidentiality and will not be shared with any other party without your express consent.

Company Name: Primary Contact Name:


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Primary Contact Phone: Primary Contact Email:
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Company Address: Website URL(s):
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How long has company been in operation: How long has website been in operation:
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1. Please list in order of priority, your most important products/services in relationship to your business’s success:
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2. What words/phrases do you consider people will be using to look for your website for each of your product/services
above? (Use 2 to 5+ keywords – use the back or attach an extra sheet of paper to list more as necessary).

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3. Who are your main competitors? – List company name, web address, etc. For nonprofits, list complimentary
organizations which are supporting or likely to support you efforts. (List at least three)
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4. What is your current and overall marketing strategy (offline & online). How does your website function in this strategy:
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5. Do you incorporate any web2.0 aka social marketing/networking strategies? (Examples: Video Sites, Bookmarking,
Podcasts, Blogs/Wordpress, RSS Feeds, Social Websites– Twitter/ActiveRain/Facebook, LinkedIn)

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6. Details of any Search Engine Marketing (SEM/SEO) that is currently or was previously completed for your business:
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7. Who are your target customers/demographics?
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8. What is your Geographic Target? Local Regional National International All
(Check all that apply) Please clarify your markets as checked above: Specific countries, states, or provinces, or city names
for your market areas for targeting the geography in your keywords and phrases. For example, if you are selling widgets in
New England, what are the target states you cover in New England in rank order? We are looking for naming priorities for
search engines.
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9. Analytics/Metrics: Illustrate and rank your goals for search engine marketing:
(Higher rankings, increased visitors, lead capture, sale conversions, return on investment %, etc.)
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10. What is the value of a typical customer to your business: $ INSERT /transaction $ INSERT /mo. $ INSERT /yr.

11. With regards to your advertising budget on a whole, what is your approximate monthly budget for search engine
marketing to reach your online goals? Organic SEM: $ INSERT /mo. Additional: Pay-Per-Click*: $ INSERT
*Only enter PPC budget if we will be managing your PPC campaign.

12. Please provide any technical information that is known about your website: (web server – space & bandwidth
usage/limits, operating system, content mgmt system used, scripting languages used):
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13. What is your Unique Selling Proposition (USP); Who creates writing new content and how is it added to your site?
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14. Can you provide statistics (e.g. visitor metrics, conversion rates, profit per sale, etc.) for your website? Yes No
(We will request a copy of or access to these for a basic understanding of your current traffic patterns and analysis.)
Quick Questions To Enable Us To Perform Metrics via Your Supplied Analytics Data:
15. What traffic techniques do you currently use to drive traffic to your website?
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16. How many visitors does your website get each month? CLICK AND INSERT

17. How many sales / leads do you get per month from your website? CLICK AND INSERT

18. What Is Your Conversion Rate of Leads (#Sales / #Visitors)? CLICK AND INSERT

19. What percentage of your revenues comes from leads generated by the Internet? CLICK AND INSERT

20. How much are you currently spending each month to get your online traffic? CLICK AND INSERT

21. On average, how often does a customer buy from you? CLICK AND INSERT

22. Approximately how many current customers do you have? CLICK AND INSERT

23. Approx. how many customers have ever bought from you? CLICK AND INSERT Have their emails: Yes No

24. The three biggest business struggles you’re currently facing? CLICK AND INSERT

25. What is the most common objection you hear? CLICK AND INSERT

26. Why do customers do business with you and what is your guarantee?
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27. What has been your best advertising method, and what is that cost per lead?
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28. What do you do with leads that do NOT purchase from you? CLICK AND INSERT
Quick Yes or No Questions
29. Do you target Local Business Results on Google? Yes No

30. Are you registered with the online local business directories? Yes No

31. Do you use search engine optimization to show up for the natural search results? Yes No

32. Do you use Articles Marketing? Yes No Blogging? Yes No Online press releases? Yes No

33. Do you have access to 1-3 min. videos or are they on your site? Access Yes No On our website Yes No

34. Do you use videos on YouTube and other locations to promote your site? Yes No

35. Do you use Pay-Per-Click? Yes No


If So, What Is Your Monthly Budget Set At: $ INSERT Do You Reach It? Yes No

36. Do you test and track you main web pages? Yes No Split test and track your PPC ads? Yes No

37. Do you use online Classified Ad Sites or Local Forums? Classified Ad Sites Yes No Local Forums Yes No

38. Do you use Audio Marketing on your site and also syndicate (RSS Feed) the audio on other popular sites? Yes No

39. Do you use Email List building at your website? Yes No

Any other comments or input for your SEM/SEO Marketing Assessment: