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Time Inc UK
About
Time inc uk are the publishers of popular magazines this includes NME, INstyle, Wallpaper*, Horse&Hound, YBW.com, WorldSoccer,
Woman&home, Whats on TV, Uncut, TVtimes. Many more. TimeINCUK publish over 50 magazines in the UK.
Iconic media brands. Content built on amazing relationships and inspired conversations with millions of consumers.

Time Inc. UK, a British equivalent division of Time Inc., is a consumer magazine and digital publisher in the United Kingdom, with a large portfolio
selling over 350 million copies each year.
 OwnerShip
In my research I was unable to find to the actual owner of Time Inc Uk so hopefully this is good enough.

CEO of the company Marcus Rich.Mr. Marcus Rich has been the Chief Executive Officer of Time Inc since March 2014.He is a 25-year veteran of
the entertainment and media industry. He served as an Executive Vice President of Time Inc.Under his leadership the business has launched a
number of brand extensions, new products and undertaken a series of strategic partnerships and high profile acquisitions including UKCE, the UK's
leading provider of premium cycling events and ICHF, the UK's number one craft events business.

Sam Finlay, Chief Revenue Officer, Time Inc. UK. Sam is chief revenue officer at Time Inc. UK. Sam joined the business in 1995 and held a number
of advertising roles prior to his appointment as advertising director for the men’s and music titles in 2004, launching Nuts Magazine and latterly
creating the first specialist digital sales team at Time Inc. UK. For six years, Sam was head of digital advertising, leading the online and mobile sales
teams, and was then promoted to head of Digital Advertising & Custom Solutions, taking additional responsibility for creative media and content
sales.
Paul Cheal ,Group Managing Director, Music, Paul joined Time Inc. UK (then IPC Media) in 2000 as associate publisher of its Outdoor & Hobbies
Group, followed by publishing director roles in Motoring and Marine. In 2006, he was appointed publishing director of NME and led its development
into an innovation-led multi-platform brand, overseeing the successful launches of NMETV and NME Radio and the expansion of the NME Awards
franchise.
Products
Time Inc. UK (formerly International Publishing Corporation and IPC Media),[1] a British equivalent division of Time Inc., is a consumer
magazine and digital publisher in the United Kingdom, with a large portfolio selling over 350 million copies each year.
Time Inc. (NYSE:TIME) is one of the world's leading media companies, with a monthly global print audience of over 120 million and
worldwide digital properties that attract more than 120 million visitors each month, including over 50 websites.
● NME
● People
● WomenandHome
● InStyle
● Uncut
● Time
● Now
● Real Simple
● Southern
Marketing Position
Time INC perform their marketing on different platforms such as
● Print, this includes magazines, broadsheets, tabloids.Over 22 million adults in the UK read a Time Inc. UK print brand.3 in 4 of our print
readers are the main household shopper. 7 in 10 of our print readers are influentials.Print brands reach nearly 60% of all women in the UK.
● From desktop to mobile and video, our content spans every device and every occasion - connecting you with consumers in the context that
makes your messages work best. Reaching 6.8 million unique desktop and 5.9 million unique mobile visitors each month, Time Inc. UK
offers the scale, data and targeting that can deliver effective, efficient advertising and marketing solutions to the brand.
● video platforms provide high quality content and new ways to reach consumers, engaging them 24/7 - at home, at work or on the
move.iconic brands and storytelling expertise naturally extend into the realm of sight, sound and motion. Video specials and live events
running across key content verticals:

○ Sports
○ Cooking
○ Style
○ Entertainment
○ Well-being
○ Tech
○ Home interest
● State-of-the-art studios and production facilities
● The ability to amplify content maximising scale across the UK
Social
Time Inc. UK brands are an integral part of people’s lives. Through social channels, consumers turn our inspiring content into an
outward expression of their own personalities and interests, reaching out across their personal shared networks and into the wider
world.

Time Inc. UK brands wield enormous influence in the social media ecosystem:

● 9.6 million Facebook likes

● 3.5 million Twitter followers
Production Process
The article is careful planned and researched with to date content that can be included within the article and the magazine,
for example to writers of NME will include up to date news within the industry, for example new albums, gigs and interviews.
All stuff that involves music on a whole.

The editors will basically read through the article, checking for mistakes for inappropriate content, also adding photos to fit
with the articles. Without the editors the magazine wouldn’t come together as a whole unit to work. The editors make the
magazine more than just words, they make it engaging for the audiences they aim at.

Printing it pretty straight forward, the printers will get all the pages of the magazine to then put it together as a formal
magazine on a whole, making it smart and presentable to be sold or given.

Shipping is the dispatch of the product, dispatching it nationally or internationally, this will reach the different audiences the
magazines aim to get attention of.
Marketing and Promotion

Emma Parkin is head of marketing. Her responsibilities cover marketing for the Sport, Recreation and Special Interest titles, which
include: The Field, Shooting Times, Sporting Gun, Angler's Mail, Golf Monthly, Women & Golf, Rugby World, Shoot, World Soccer,
Aeroplane, Railway, Cage & Aviary Birds, Birdkeeper and Amateur Gardening.

The company will post on their social medias about upcoming materials. To gain attention from the online audiences. Use of billboards
and posters in streets will promote the several magazines also following from that.

This will promote several products of Time Inc, with some magazines like NME this increases readers especially in the younger
generations targetting at students especially as it is interesting music and media news, with Time Inc UK also producing other
magazines this could lead to raising popularity for more product but because of the good content may make it work the fee.
Operating Model
Time Inc Uk produce over 100 iconic Time Inc. brands that have captivated millions of people.

An operating model is the operational design that makes it possible to deliver the business strategy.Operational design
follows strategy, but the relationship also works the other way around, which means that ideas for operating model
improvements can lead to changes in business strategy.

Lifestyle; this is a everyday magazine that targets teens and mainly women with its products also young adults. With such products like
NME, Soaplife Women, Teen Now, woman’s own.

Luxury; This is a more housing section, again targeting women for home design and comfort. Country home & interiors, ideal home, 25
beautiful homes.

Specialist; Targets mainly men, Country life, yachting world, cycling weekly, sporting gun, rugby world.
Competitors

FUTURE PUBLISHING

Founded in 1985, Future Publishing publishes more than fifty magazine titles covering music, films, technology, and video games. The
company was founded in rural Somerset and remains based in Bath to this day. Future has gone through several changes of ownership but
continues to expand and diversify, buying the likes of Blaze Publishing, Noble House Media, and Imagine in recent years.
ReaderShip

● Over 22 million adults in the UK read a Time Inc. UK print brand.

● 3 in 4 of our print readers are the main household shopper.
● 7 in 10 of our print readers are influentials.
● Print brands reach nearly 60% of all women in the UK.
● 9.6 million Facebook likes
● 3.5 million Twitter followers
● Reaching 6.8 million unique desktop and 5.9 million unique mobile visitors
each month
Advertisers and distribution

1. Magazines distribution across country (e.g NME is free)

2. Post daily on website about new updates
3. Posting of twitter and facebook page
4. Posting videos on media and Youtube for advertising
5. Street posters at bus stop etc promoting time inc uk and the magazine they are promoting
Distribution, NME
Advertisement
In NME’s peak advertisement would appear everywhere, this was on billboards, buses, TV and radio.
However as popularity declined it no longer made the profits to pay for this scale of advertisement leading distribution of
advertisement to be only on social media like Instagram for example.
Readership
However NME still remains to have a readership, this is due to the site to be in touch with social media mainly grabbing the
attention of a more younger generation of music lovers.
NME also have kept audiences attention involving movie media news as well as music, however music is still the main
Focus of NME, the main articles being about big music stars that can interest a mixture of different music lovers who enjoy
different genres of music.
Distribution

In NME’s peak it was distributed as a magazine, NME was originally a magazine the public would have to buy in
shops.However over the years the NME decreased in popularity causing it to become a free magazine in this time it also
became an online site also.After the NME took a massive dip in popularity on print, it was discontinued and became an
online only site.

Advertising
The use of Billboards for advertising will be useful as it is bold and seen by the a large majority of the public in that local
area. The average cost of billboard advertising is around £200 per week for a standard 48 sheet hoarding. An ad on the
side of a bus stop on a busy high street could cost around £300 for two weeks' exposure.
TV and Radio advertisements.

TV advertisement is visual and sound it uses both to attract audiences who may be interested in the
magazine.
ITV. A 30-second ad during ITV's breakfast schedule between the likes of "Good Morning Britain" or
"Lorraine" costs between £3,000 to £4,000 on average. For a daytime slot, ads of the same time length
come in at £3,500 to £4,500, while a peak rate alternative can cost anything from £10,000 to £30,000.

Social Media
Social Media will attract audiences to the magazine or paper by finding the users interest and bringing up
advertisements to the magazine or newspaper.

Radio
Radio advertisement is voice only, it is more brief than tv advertisement. Radio advertising costs can
range from £200 to £5,000 per week depending on your location. You will also need to factor in the cost of
producing the commercial, including copywriting, voice talent, and audio / visual editing, which can add up
to £300 to£1000.
DMG Media
Ownership
Jonathan Harmsworth, 4th Viscount Rothermere

Jonathan Harold Esmond Vere Harmsworth, 4th Viscount Rothermere is a British

viscount and inheritor of a newspaper and media empire founded by his
great-grandfather Harold Sidney Harmsworth.
Products
Daily Mail Mail plus

The mail on sunday MyMail

MailOnline eCommerce

Metro DMG media Ireland

Metro.co.uk Data & Insight

About
DMG media is the consumer media company of DMGT plc. Since the Daily Mail was first published in the closing stages of
the 19th century, the brands have been pioneers of popular journalism, attracting the media industry’s best talent and
reaching new audiences with new technologies. Throughout that time, DMG media’s brands have benefited from the
stewardship of one family, holding fast to the editorial values that have made ours the most successful news media brands
of the past century.
Marketing position
MailOnline is the world's largest newspaper website with more than 54 million monthly unique visitors
globally.It is also America's third biggest online newspaper with US traffic of 20 million monthly unique
visitors and almost 2 million daily visits.

DMG Media owns the Daily Mail, MailOnline, the Mail on Sunday, Metro, Wowcher, Jobsite and
Jobrapido. Its portfolio of national newspapers, websites and mobile and tablet applications regularly
reach 55% of the GB adult population
Social
The Daily Mail has 3.4 million daily readers.

The Mail On Sunday has more adults who have taken a holiday abroad in the last year

than any other Sunday national newspaper.

MailOnline’s UK monthly reach is 61m browsers.

Metro.co.uk has 12.8m monthly browsers.

Production Process
In a newspaper it usually sticks to mainstream news. What currently is happening in primarily in the UK but also
internationally. For example disasters that causes a holt in normal society.

DMG media content usually includes more pictures than writing content and tells the articles stories in shorter snappier
writing techniques making it more appealing to a younger adult audience or more family households.

The images chosen however may be insensitive to the disaster and cause distress. An example of this is the Vegas
shooting, news papers like the daily mail headlined the story with images of the dead bodies of the aftermath of the
shooting, this could have been viewed as highly insensitive but this is how DMG media capture their audiences.

Editors will check all the content in the paper is suitable for family readers especially and sensor any inappropriate language
used by interviewers.

Distribution will go out over the country in locals shops, also the online page will feature the top stories running for that week
to capture other audiences online attention, sometimes stories will feature on social media like facebook.
Marketing and Promotion
Daily Mail in particular promote DMG Media most by a lot of their articles being shared on social media mostly, promoting
their news on the world etc. However mainly Daily Mail receive bad press for being unreliable and this causes the paper to
get a bad reputation with the public.

On the DMG Media site the page promotes its products all together on its page throwing in fun facts of how many people
view and read the product, drawing in great audiences.

This promotes how successful the product is but also makes other interested in reading the paper.
Operating Model
The operating model for DMG is the different ways it can reach the different age categories of their audiences, this business
strategy increased their readership massively.

MailOnline, is more targeted at a younger audiences stereotypically making it short and quick for the young adults that just
want quick news updates of the worlds media. A lot of older audiences may not see need for mail online due to wanting
and actual paper.

Metro, this is a paper that focuses on a range of subjects this is more for family households primarily. With th range of
topics it covers for example, food, travel, fashion, technology and games, film, music, this range makes it more appealing
for not only younger audiences but also older ones also.

MailPlus The app delivers the Daily Mail and The Mail on Sunday newspapers, with all our readers’ favourite sections and
magazines, to their device automatically every morning by 4am GMT. Again this is more for busy working people who are
up early and wanting just quick updates.
Competitors
News UK.News Corp UK & Ireland Limited (trading as News UK, formerly News International and NI Group), is a British
newspaper publisher, and a wholly owned subsidiary of the American mass media conglomerate News Corp.

It is the current publisher of The Times, The Sunday Times and The Sun newspapers and its former publications include the
Today, News of the World and The London Paper newspapers.
Readership
The Daily Mail has 3.4 million daily readers.

MailOnline’s UK monthly reach is 61m browsers.

Metro.co.uk has Gender, The daily mail readership is mainly females according to

surveys made in 2017. It was said that between 52-55 percent of the readership is

female meaning the rest are male.

12.8m monthly browsers.

Advertising and Distribution
Dmg media products can be distributed across the country with its actually paper, reaching its different variations of
audiences.

A lot of DMGs products will features on different popular medias, for example facebook often feature interesting articles for
people on social media presenting interesting stories to the mainstream audiences. This varies to different audiences on
facebook in result.

Also Twitter pages, are used to post news updates that's might be interesting for viewers, just quick not very detailed tweets
on the world's news can attract readership for younger readers especially.

For consistent articles from DMG media on a newspaper for example readers can get a membership to consistent context
from their products also.
Distribution, Daily Mail
Distribution

Distribution for the daily mail usually in shops for the public to buy, it can also be delivered to homes for a
lot of readers. Also Daily Mail can be read online now, as articles may appear on social media for example
Facebook if a user's interest comes unders that particular article or relates to the local area. Daily Mail
also has an app which will also attract audiences who don’t have social media but also don’t buy the
paper from a newsagents.

Content for readers

Daily Mail, keep their content more big and bold more than often use graphic imagery that may not be
appropriate. It attracts their audiences by not being as detailed but with daily mail this sometimes means it
is not all truth.
Advertisement
Daily Mail would have advertisements on TV and Radio also. As Daily Mail is a paper that attracts more
older audiences the radio would stereotypically be where Daily Mail can reach their target audience.
TV and Radio advertisements.

TV advertisement is visual and sound it uses both to attract audiences who may be interested in the
magazine.
ITV. A 30-second ad during ITV's breakfast schedule between the likes of "Good Morning Britain" or
"Lorraine" costs between £3,000 to £4,000 on average. For a daytime slot, ads of the same time length
come in at £3,500 to £4,500, while a peak rate alternative can cost anything from £10,000 to £30,000.

Social Media
Social Media will attract audiences to the magazine or paper by finding the users interest and bringing up
advertisements to the magazine or newspaper.

Radio
Radio advertisement is voice only, it is more brief than tv advertisement. Radio advertising costs can
range from £200 to £5,000 per week depending on your location. You will also need to factor in the cost of
producing the commercial, including copywriting, voice talent, and audio / visual editing, which can add up
to £300 to£1000.