Beruflich Dokumente
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Reuters Institute
Digital News Report 2018
Reuters Institute for the Study of Journalism / Digital News Report 2018
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Reuters Institute
Digital News Report 2018
Nic Newman with Richard Fletcher, Antonis Kalogeropoulos,
David A. L. Levy and Rasmus Kleis Nielsen
Supported by
Surveyed by
Contents
Foreword
Dr David A. L. Levy
Director, Reuters Institute for the Study of Journalism (RISJ)
This is our seventh annual report that explores the changing This year we’ve looked in much more detail at the changing shape
environment around news across countries. The report is based of social media and the increasing importance of messaging apps
on a survey of more than 74,000 people in 37 markets, along with for news. We conducted a series of focus groups in four countries
additional qualitative research, which together make it the most (United States, the United Kingdom, Germany, and Brazil) where
comprehensive ongoing comparative study of news consumption we talked to users of Facebook and WhatsApp about how they
in the world. Europe remains a key focus, where we cover 25 used these networks for news. This has brought out a rich set of
countries including Bulgaria for the first time this year, but we insights about why people are often reluctant to share and post
also cover six markets in Asia (Japan, South Korea, Taiwan, Hong openly about contentious subjects and are increasingly choosing
Kong, Malaysia, and Singapore) along with four Latin American safer, more private spaces.
countries (Brazil, Argentina, Chile, and Mexico) and the United
States and Canada from North America. In terms of partnerships we continue to deepen our relationships
across the world with a multiplicity of distinguished academic
The report has expanded more than sevenfold since its creation, institutions. These have helped in a variety of different ways, from
from five countries in 2012 to 37 in 2018, but it is not yet fully preparing country profiles to in-depth analysis of the results.
global. Our use of online polling and the need to make meaningful Many of our partners are also organising events or country reports
comparisons have meant we have focused on countries with looking in more detail at national themes – adding wider value to
high internet penetration and which are either broadly this international project.
democratic or generally compare themselves to countries with
a democratic tradition. Inevitably this printed report can only convey a small part of the
data that we’ve captured. More detail is available on our website
This year’s report comes amid continuing concern about so-called (www.digitalnewsreport.org), which contains slidepacks, charts,
‘fake news’ and about the role of tech companies (platforms) in along with a licence that encourages reuse, subject to attribution
facilitating the spread of misinformation. Investigations have to the Reuters Institute. All of the website charts have a feature
been launched in many countries, whether about misinformation, which allows them to be used by – or be embedded in – any
use of customer data to target political advertising, or the other website or blog. On the website, you can also find a full
impact of the tech companies on the news industry. Against that description of our survey methodology, the full questionnaire, and
background we’ve tried to understand more about audience an interactive charting feature, which allows data to be compared
concerns about different kinds of information online, to provide across countries, and over time. Raw data tables are also available
evidence about the state of the industry across our 37 countries on request along with documentation for reuse.
as well as insights into the relationship between news publishers
and their users. Making all this possible, we are hugely grateful to our sponsors:
Google, the BBC, Ofcom, the Broadcasting Authority of Ireland,
As with previous reports we’ve done this by triangulating survey the Dutch Media Authority (CvdM), the Media Industry Research
data, focus groups and intelligence from expert contributors Foundation of Finland, the Fritt Ord Foundation in Norway, the
across all of our countries. We have also introduced some new Korea Press Foundation, and Edelman UK, as well as our academic
approaches, through looking at trust at the brand level and the use sponsors at the Hans Bredow Institute, the University of Navarra,
of focus groups. As politicians and industry grapple for solutions the University of Canberra, the Centre d’études sur les médias,
on how to balance freedom of expression and regulation in a Université Laval, Canada, and Roskilde University in Denmark.
digital age we also bring further evidence about how audiences
view these issues. We have explored news literacy for the first We are also grateful to YouGov, our polling company, who did
time, developing a model that allows us to understand more about everything possible to accommodate our increasingly complex
how this influences trust and the ability to spot misinformation. requirements and helped our research team analyse and
contextualise the data.
Reuters Institute for the Study of Journalism / Digital News Report 2018
Slide 2
Methodology
This study has been commissioned by the Reuters Institute Final Total Internet
Country
for the Study of Journalism to understand how news is being sample size population penetration
consumed in a range of countries. Research was conducted by Europe
YouGov using an online questionnaire at the end of January/
UK 2117 66m 95%
beginning of February 2018.
Austria 2010 8.6m 85%
• The data were weighted to targets based on census/industry
Belgium 2006 11m 88%
accepted data on age, gender, and region to represent the
total population of each country. The sample is reflective Bulgaria 2021 7m 60%
of the population that has access to the internet. Croatia 2010 4.2m 74%
• As this survey deals with news consumption, we filtered out Czech Rep. 2020 11m 88%
anyone who said that they had not consumed any news in the Denmark 2025 5.7m 97%
past month, in order to ensure that irrelevant responses didn’t Finland 2012 5.5m 93%
adversely affect data quality. This category was lower than 1% France 2006 65m 87%
in Finland, averaged around 3%, but was as high as 8% in the
Germany 2038 81m 90%
United States.
Greece 2014 11m 69%
• A comprehensive online questionnaire1 was designed to
Hungary 2005 9.8m 81%
capture different aspects of news consumption.
Italy 2040 60m 87%
• Face-to-face focus groups were held in the US, UK, Germany,
Ireland 2007 4.7m 94%
and Brazil to explore issues relating to social media and
messaging apps. These were conducted by Kantar Media. Netherlands 2010 17m 95%
online survey the results will under-represent the consumption Portugal 2008 10m 72%
habits of people who are not online (typically older, less affluent, Romania 2048 19m 63%
and with limited formal education). Where relevant, we have tried
Slovakia 2006 5.4m 85%
to make this clear within the text. The main purpose is to track
Spain 2023 46m 87%
the activities and changes over time within the digital space as
well as gaining understanding about how offline media and online Sweden 2016 9.9m 93%
media are used together. A fuller description of the methodology Switzerland 2120 8.5m 89%
and a discussion of non-probability sampling techniques can be Turkey* 2019 80m 70%
found on our website. Americas
Along with country-based figures, throughout the report we also US 2401 327m 96%
use aggregate figures based on responses from all respondents Argentina 2012 44m 79%
across all the countries covered. These figures are meant only to Brazil* 2007 211m 66%
indicate overall tendencies and should be treated with caution.
Canada 2022 37m 90%
In fourteen countries, respondents this year were only able to Chile 2008 18m 77%
take the survey using a desktop or laptop computer. Although Mexico* 2007 130m 65%
all other quotas were met (e.g. age, gender, region), it is possible Asia Pacific
that the figures for device use in those countries may have been
Australia 2026 25m 88%
affected, specifically computer/laptop figures may be inflated and
Hong Kong 2016 7.4m 87%
in some countries smartphone and tablet numbers may be lower
than expected. It is important to keep in mind that many people Japan 2033 127m 93%
use multiple devices, and the dataset still contains smartphone Malaysia 2013 32m 78%
and tablet users who also use a computer. The countries affected Singapore 2018 5.8m 84%
were Italy, Japan, Netherlands, Brazil, Spain, Canada, Czech
South Korea 2010 51m 93%
Republic, Poland, Portugal, Austria, South Korea, Switzerland,
Taiwan 1008 24m 88%
Hungary, and Turkey. We have flagged the problem on country
pages where appropriate. * Please note that in Brazil, Mexico, and Turkey our samples are more
representative of urban rather than national populations, which should be taken
into consideration when interpreting results.
Source: Internet World Stats (http://www.internetworldstats.com)
Reuters Fellowships offer an opportunity to mid-career journalists to spend time researching an aspect of journalism for one or more terms at the Institute in Oxford.
2
Reuters Institute for the Study of Journalism / Digital News Report 2018
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Section 1
Executive Summary
and Key Findings
Nic Newman
Research Associate, Reuters Institute
for the Study of Journalism
Reuters Institute for the Study of Journalism / Digital News Report 2018
This year’s report contains signs of hope for the use most of the time. By contrast, 34% of respondents say they
trust news they find via search and fewer than a quarter (23%)
news industry following the green shoots that
say they trust the news they find in social media.
emerged 12 months ago. Change is in the air with
• Over half (54%) agree or strongly agree that they are
many media companies shifting models towards concerned about what is real and fake on the internet. This
higher quality content and more emphasis on is highest in countries like Brazil (85%), Spain (69%), and
reader payment. the United States (64%) where polarised political situations
combine with high social media use. It is lowest in Germany
We find that the move to distributed content via social media and (37%) and the Netherlands (30%) where recent elections were
aggregators has been halted – or is even starting to reverse, while largely untroubled by concerns over fake content.
subscriptions are increasing in a number of countries. Meanwhile • Most respondents believe that publishers (75%) and platforms
notions of trust and quality are being incorporated into the (71%) have the biggest responsibility to fix problems of fake
algorithms of some tech platforms as they respond to political and unreliable news. This is because much of the news they
and consumer demands to fix the reliability of information in complain about relates to biased or inaccurate news from the
their systems. mainstream media rather than news that is completely made
up or distributed by foreign powers.
And yet these changes are fragile, unevenly distributed, and come
on top of many years of digital disruption, which has undermined • There is some public appetite for government intervention to
confidence of both publishers and consumers. Our data show that stop ‘fake news’, especially in Europe (60%) and Asia (63%).
consumer trust in news remains worryingly low in most countries, By contrast, only four in ten Americans (41%) thought that
often linked to high levels of media polarisation, and the perception government should do more.
of undue political influence. Adding to the mix are high levels of • For the first time we have measured news literacy. Those
concern about so-called ‘fake news’, partly stoked by politicians, with higher levels of news literacy tend to prefer newspaper
who in some countries are already using this as an opportunity brands over TV, and use social media for news very differently
to clamp down on media freedom. On the business side, pain has from the wider population. They are also more cautious about
intensified for many traditional media companies in the last year interventions by governments to deal with misinformation.
with any rise in reader revenue often offset by continuing falls in
• With Facebook looking to incorporate survey-driven brand
print and digital advertising. Part of the digital-born news sector
trust scores into its algorithms, we reveal in this report the
is being hit by Facebook’s decision to downgrade news and the
most and least trusted brands in 37 countries based on similar
continuing hold platforms have over online advertising.
methodologies. We find that brands with a broadcasting
With data covering nearly 40 countries and five continents, background and long heritage tend to be trusted most, with
this research is a reminder that the digital revolution is full of popular newspapers and digital-born brands trusted least.
contradictions and exceptions. Countries started in different • News apps, email newsletters, and mobile notifications
places, and the speed and extent of digital disruption partly continue to gain in importance. But in some countries users are
depends on history, geography, politics, and regulation. These starting to complain they are being bombarded with too many
differences are captured in individual country pages that can be messages. This appears to be partly because of the growth of
found towards the end of this report. They contain important alerts from aggregators such as Apple News and Upday.
industry context written by local experts – alongside key charts
• The average number of people paying for online news has
and data points from each market. The overall story is captured
edged up in many countries, with significant increases coming
in this executive summary, followed by Section 2 with chapters
from Norway (+4 percentage points), Sweden (+6), and Finland
containing additional analysis on key themes.
(+4). All these countries have a small number of publishers, the
majority of whom are relentlessly pursuing a variety of paywall
strategies. But in more complex and fragmented markets,
A SUMMARY OF SOME OF THE MOST IMPORTANT there are still many publishers who offer online news for free.
FINDINGS FROM OUR 2018 RESEARCH
• Last year’s significant increase in subscription in the United
• The use of social media for news has started to fall in a number States (the so-called Trump Bump) has been maintained, while
of key markets after years of continuous growth. Usage is down donations and donation-based memberships are emerging as
six percentage points in the United States, and is also down in a significant alternative strategy in Spain, and the UK as well
the UK and France.3 Almost all of this is due to a specific decline as in the United States. These payments are closely linked with
in the discovery, posting, and sharing of news in Facebook. political belief and come disproportionately from the young.
• At the same time, we continue to see a rise in the use of • Privacy concerns have reignited the growth in ad-blocking
messaging apps for news as consumers look for more private software. More than a quarter now block on any device (27%)
(and less confrontational) spaces to communicate. WhatsApp but that ranges from 42% in Greece to 13% in South Korea.
is now used for news by around half of our sample of online • Television remains a critical source of news for many – but
users in Malaysia (54%) and Brazil (48%) and by around third declines in annual audience continue to raise new questions
in Spain (36%) and Turkey (30%). about the future role of public broadcasters and their ability
• Across all countries, the average level of trust in the news in to attract the next generation of viewers.
general remains relatively stable at 44%, with just over half
(51%) agreeing that they trust the news media they themselves
Polling was done before the full effect of Facebook’s January algorithm changes had come into effect – perhaps with the exception of the United States.
3
10 / 11
• Consumers remain reluctant to view news video within PROPORTION THAT USED FACEBOOK AS A SOURCE OF NEWS
publisher websites and apps. Over half of consumption IN THE LAST WEEK – SELECTED MARKETS
happens in third-party environments like Facebook and
YouTube. Americans and Europeans would like to see Country 2018 Change from 2017
fewer online news videos; Asians tend to want more.
US 39% (-9)
• Podcasts are becoming popular across the world due to better
UK 27% (-2)
content and easier distribution. They are almost twice as
popular in the United States (33%) as they are in the UK (18%). Germany 24% (-1)
Young people are far more likely to use podcasts than listen to
Italy 51% (-)
speech radio.
• Voice-activated digital assistants like the Amazon Echo Spain 48% (+1)
and Google Home continue to grow rapidly, opening new Ireland 38% (-3)
opportunities for news audio. Usage has more than doubled in
Norway 40% (-1)
the United States, Germany, and the UK with around half of those
who have such devices using them for news and information. Sweden 36% (-)
For the last seven years we have tracked the key sources for Netherlands 29% (-3)
news across major countries and have reported a picture of Greece 60% (-2)
relentless growth in the use of social media for news. Now, in
many countries, growth has stopped or gone into reverse. Austria 30% (-4)
REUTERS INSTITUTE FOR THE STUDY OF JOURNALISM / EXECUTIVE SUMMARY
Slide 3
Taking the United States as an example, weekly social media use
Czech Rep. 57% (+10)
for news grew steadily from 27% in 2013 to a peak of 51% before Poland 54% (+1)
falling back significantly this year to 45% (-6). To some extent
Hungary 60% (-4)
this represents a readjustment after the social media frenzy
around the Trump inauguration last year – but these patterns Turkey 51% (-3)
also exist elsewhere. In the UK usage grew from 20% in 2013
Japan 9% (-)
to 41% in 2017 before falling back. The decline in Brazil appears
to have started in 2016. South Korea 25% (-3)
PROPORTION THAT USED EACH SOCIAL NETWORK FOR PROPORTION THAT USED EACH SOCIAL NETWORK FOR ANY
NEWS IN THE LAST WEEK (2014–18) – SELECTED MARKETS PURPOSE IN THE LAST WEEK (2014–18) – SELECTED MARKETS
36% Facebook
75% 75%
15% WhatsApp
Q12B. Which, if any, of the following have you used for finding, reading, watching,
0% sharing or discussing Q12A. Which, if any, of the following have you used for any purpose in the last week?
2015 news2016 2017
in the last week? 2018 in selected markets: 2014 = 18859, 2015 = 23557, 2016
Base: Total sample 2014 2015
= 24814, 2017 Base:2016
Total sample 2017
across selected2018
markets: 2014 = 18859, 2015 = 23557, 2016 = 24814, 2017 = 24487,
= 24487, 2018 = 24735. Note: From 2015-18, the 12 markets included are UK, US, Germany, France, Spain, 2018 = 24735. Note: From 2015-18, the 12 markets included are UK, US, Germany, France, Spain, Italy,
Italy, Ireland, Denmark, Finland, Japan, Australia, Brazil. In 2014, we did not poll in Australia or Ireland. Ireland, Denmark, Finland, Japan, Australia, Brazil. In 2014, we did not poll in Australia or Ireland.
25%
Slide 8
2017 2018
It should be noted that our polling was conducted (mostly) before There have also been substantial increases in the use of other
the implementation of a much-publicised Facebook algorithm networks in a number of countries. WhatsApp and Instagram
change in January 2018 reorientating towards ‘meaningful have taken off in Latin America and parts of Asia. Snapchat
interactions’, with a consequent reduction in news content. Since is making progress in parts of Europe and the United States,
then, a number of publishers have reported a further substantial particularly with younger users.
decline in referrals. One publisher, Little Things, went out of
business in early 2018, citing Facebook’s algorithm changes as a PROPORTION THAT USED EACH SOCIAL NETWORK FOR NEWS
critical factor.4 IN THE LAST WEEK – SELECTED MARKETS
Q12b. Which, if any, of the following have you used for finding, reading, watching, sharing or discussing
news in the last week? Base: Total 2017/2018 sample in each market. Note: Also showing change from 2017.
https://www.forbes.com/sites/kathleenchaykowski/2018/03/06/facebooks-latest-algorithm-change-here-are-the-news-sites-that-stand-to-lose-the-most/#2b70d00334ec
4
12 / 13
Source: Focus group participants aged 20-45 in US, UK, Brazil, Germany. Conducted Feb 2018.
WhatsApp does not currently make it easy to distribute news or “I’ve actually pulled back from using Facebook a lot since
engage directly with users, but a number of media organisations
the whole political landscape changed over the last few
in Latin America and Spain have been experimenting with
years because I just find everyone’s got an opinion.”
‘broadcast lists’, news groups, quizzes, and audio notes. (F, 30–45, UK)
For more analysis see Section 2.6: The Rise of Messaging Apps “Even though you may disagree with your friend on
for News WhatsApp, friends are able to keep that good level of
respect, everybody shares their opinion, and anyone who
disagrees can joke about it. It’s a lighter mood to debate
news with friends on WhatsApp than on Facebook.”
(M, 20–29, Brazil)
5
https://techcrunch.com/2017/11/01/instagram-whatsapp-vs-snapchat
6
This term was coined by danah boyd: http://www.zephoria.org/thoughts/archives/2013/12/08/coining-context-collapse.html
Reuters Institute for the Study of Journalism / Digital News Report 2018 %00
Mark Zuckerberg has pledged to fix Facebook and to recreate a GATEWAYS TO NEWS
safer and less toxic environment. Twitter CEO Jack Dorsey has
also made cleaning his network of trolls and harassment a priority. The vast majority of our respondents (65%) prefer to get to news
The next year is likely to be a critical test for both companies through a side door, rather than going directly to a news website
in restoring trust and interaction on their platforms. Facebook or app. Over half (53%) prefer to access news through search
REUTERS
engines,INSTITUTE FOR THE
social media, STUDYaggregators,
or news OF JOURNALISM / EXECUTIVE
interfaces thatSUMMARY
use
believe that deprioritising some news content is part of that
process, but our qualitative research suggests they need to be Slide 12
ranking algorithms to select stories, rather than interfaces driven
careful. Consumers still value news as part of the wider mix – by humans (homepage, email and mobile notifications).
they would just like it to be more reliable and more relevant.
Our survey has tracked the advance of distributed and
With discussion moving to other platforms, they say, Facebook
algorithmic access over the last seven years but our 2018 data
could end up feeling rather empty.
suggest a pause at least. The figures are almost identical with
a year ago with just mobile alerts, which tend to be produced
by human editors, edging up slightly.
MESSAGING APPS ON THE RISE IN
AUTHORITARIAN COUNTRIES
PROPORTION THAT SAY 01100 Algorithmic selection
(search, social media,
A safe place for free expression has been one factor driving EACH IS THEIR MAIN GATEWAY
the rapid growth of messaging apps in markets like Turkey, TO NEWS – ALL MARKETS
10110 aggregators) as
popular as editorial
Malaysia, and Hong Kong. In our data we find a strong 11110 selection (53%)
Q10a_new2017_rc. Which of these was the MAIN way in which you came across news in the last
week? Base: All/under 35s that used a gateway to news in the last week: All markets = 69246/19755.
PROPORTION CONCERNED THAT OPENLY EXPRESSING THEIR POLITICAL VIEWS ONLINE COULD GET THEM
INTO TROUBLE WITH THE AUTHORITIES – SELECTED MARKETS
100%
100%
100%
Turkey
Turkey
Turkey Malaysia
Malaysia
Malaysia Hong
HongKong
Hong
KongKong USA
USA USA
Norway
Norway
Norway
WhatsApp
WhatsApp
WhatsApp WhatsApp
WhatsApp
WhatsApp WhatsApp
WhatsApp
WhatsApp WhatsApp
WhatsApp
WhatsApp
WhatsApp
WhatsApp
WhatsApp
30%
30% 30% 54%
54% 54% 38%38% 38% 4%4% 4% 2%2% 2%
6565 65 6363 63
5757 57 5656 56
50%
50%50% 5252 52 5050 50
4848 48
4545 45
2626 26 2424 24
2323 23 2121 21
0%
0% 0%
TUR TURSGN
TUR SGNSGNMYS
MYSMYSBRA
BRA BRAKOR
KORKORAUT
AUT AUT HK
HK HK CRO
CROCRO DENDENSWE
DEN SWESWEUSA
USA USANOR
NORNOR
Most
MostMost
concerned
concerned
concerned Least
Least
Least
concerned
concerned
concerned
Q12B. Which, if any, of the following have you used for finding, reading, watching, sharing or discussing news in the last week? Q13a_2018_1. Please indicate your level of
agreement with the following statements. I tend to think carefully about expressing my political views openly on the internet because this could get me into trouble with the
authorities. Base: Total sample in each market.
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Behind the averages, however, we find very significant country PROPORTION THAT SAY EACH IS THEIR MAIN GATEWAY
differences. Two-thirds of respondents in Finland (65%) and TO NEWS – SELECTED MARKETS
Norway (62%) prefer to go direct to a website or app. Elsewhere,
preferred access is often via social media, with over four in Top Direct Top Social
ten preferring this route in Chile (43%), Bulgaria (42%), and
Finland 65% Chile 43%
Malaysia (40%). In some Asian countries, aggregators or search
are the main gateways. In South Korea, where Naver and Daum Norway 62% Bulgaria 42%
are dominant platform players, 47% say they prefer to access
Sweden 52% Malaysia 40%
via search and 30% via a news aggregator. Just 5% prefer to
go directly to a news website or app, by far the lowest in our Denmark 52% Argentina 37%
survey. In Japan, where Yahoo! is the main news portal, the
figure is just 15%.
These differences in preferred access points are critical. They Top Aggregators Top Search
show that Nordic publishers still have direct relationships Japan 36% South Korea 47%
with their readers, making it much easier to charge for content
online. Korean and Japanese publishers, on the other hand, South Korea 30% Poland 39%
find themselves much more dependent on third-party Taiwan 21% Italy 39%
platforms to access audiences.
Hungary 11% Czech Rep 38%
AGE DIFFERENCES
Top Email Top Mobile Alerts
Though the shift to distributed and side door access seems to have
Belgium 24% Mexico 13%
slowed down for now, this may just be a temporary pause with
new technologies such as Voice on the way. The demographic push France 14% Taiwan 12%
from under 35s remains towards greater use of mobile aggregators
Portugal 14% Sweden 12%
and social platforms and less direct access. Pulling in the opposite
direction is the rebirth of email, which is being used as an effective USA 10% Singapore 10%
tactic to bring consumers back to news websites directly, but this
channel mainly resonates with over 45s. It is unlikely to attract
Q10a_new2017_rc. Which of these was the MAIN way in which you came across news in the
younger users. last week? Base: All that used a gateway to news in the last week in each market. Note: Base size
is around 2000 in each market.
Slide 15
PROPORTION THAT USED EACH AS A GATEWAY TO NEWS IN THE LAST WEEK BY AGE – ALL MARKETS
% 75%
Younger Younger Older Older
53 53
% 50%
47 47 48 47 48 47
45 45 45 46 46 45 46 46
42 42 42 41 42 41 18-24 18-24
40 40
36 34 36 34
33 33 25-34 25-34
% 25% 35-44
23 23 35-44
18 16 18
14 15 14 14 15 14 1214 16 12 14 45-54 45-54
12 11 12 11
55+ 55+
% 0%
Social media Social mediaSearch SearchAggregators Aggregators Email EmailDirect access Direct access
Q10. Thinking about how you got news online (via computer, mobile or any device) in the last week, which were the ways in which you came across news stories? Base: 18-24/25-34/35-44/45-54/55+:
All markets = 8179/12922/13672/13369/26052.
Reuters Institute for the Study of Journalism / Digital News Report 2018
NOTIFICATIONS
REUTERS INSTITUTE FORAS
THEA GATEWAY
STUDY OF JOURNALISM / EXECUTIVE SUMMARY
Slide 16
The fastest growing gateway to news over the last three years has been
mobile news alerts. These resonate with younger users who frequently
start their day with the lock screen. Picking up on this opportunity,
publishers have been sending more alerts on a wider range of subjects.
They are also starting to use artificial intelligence (AI) to make them
more relevant. In the last year we have seen strong growth in Latin
America, Spain, and most of Asia. Access has been stable in the US, UK,
and much of Europe after two strong years of growth.
PROPORTION THAT RECEIVED A MOBILE NEWS ALERT IN THE LAST WEEK – ALL MARKETS
50%
+3 +3
+2
35 35
+3 +2
29 +4
25% 25 +4 +3
24 23 +3 +2
22 22 +2
19 19 19 18 18 17 17 16 16 16
15 15 15 15 14 13 13 12 12 11 11 10 10 9 9 8 8 7 7
5
0%
MEX TWN HK TUR SNG POR SWE MYS ROU USA BRA AUS KOR SUI IRE CHL ARG SPA DEN FRA NLD UK NOR AUT GRE BEL CAN ITA BUL GER POL SVK JPN CRO HUN FIN CZE ALL
Q10. Thinking about how you got news online (via computer, mobile, or any device) in the last week, which were the ways in which you came across news stories? Base: Total sample in each market.
Note: Also showing change from 2017.
One key question for news companies is whether consumers are “I don’t know the name of the app. I have an app on my
receiving too many alerts from too many different providers. Our phone, it was already there from the beginning, and
data show that for those receiving alerts the average number of breaking news notifications pop up there just like when
organisations
REUTERS sending
INSTITUTE alerts
FOR THE is highest
STUDY in Hong/Kong
OF JOURNALISM (5.6) SUMMARY
EXECUTIVE and I get a message.”
Slide 17
lowest in the UK (3.1), with an average of 4.2 across all markets. (F, 20–29, Germany)
One reason for these relatively high numbers is that aggregators Across all markets twice as many people say they get too many
like Apple News and Upday are now sending alerts automatically news alerts (21%) as too few (10%), though the majority (65%)
in addition to individual news providers. This has increased the still feel they are getting the right amount.
number of alerts but also the number of duplicate alerts – and
also led to some confusion about where alerts may come from. Only in the UK do more people say they would like to get more
alerts than fewer. This is likely to be partly because the BBC News
app, which sends alerts to around 5m people, is relatively restrained.
PROPORTION WHO WANT TO RECEIVE MORE OR FEWER NEWS ALERTS – SELECTED MARKETS
100%
100%
More
More
Right
Right
amount
amount
Fewer
Fewer
74 74
71 71 71 71
66 66 65 65 65 65
50%
50%
42 42
34 34
100%
21 21 21 21 21 21 More
19 19 18 18 17 17 15 15 16 16
Right amount
3 3 5 5 10 10 10 10
9 9
Fewer
0%0% 74
71 71
Taiwan
Taiwan USAUSA Sweden
Sweden
66 France
France Germany
Germany UK UK 65 ALLALL
(selected
(selected
65 markets)
markets)
50%
Q10b_2018_2. Thinking about the news notifications you currently receive, which of the following statements do you most agree with? I get too many news notifications/I get the right number of news
notifications/I’d be happy getting more news notifi42 cations. Base: All who received a news alert in the last week in each/all markets: Taiwan = 350, US = 448, Sweden = 447, France = 299, Germany = 202, UK = 314, Selected
markets = 7494. Note: We also asked this question in Italy, Spain, Ireland, Norway, Finland, Denmark, Belgium, Netherlands, Switzerland, Austria, Turkey, Japan, South Korea, Hong Kong, Singapore, Australia, Canada.
34
19 21 21 21
18 17 16
15
3 5 10 10
9
16 / 17
37%
say ‘nothing’ would encourage them to
SOURCE – ALL MARKETS
18%
would be encouraged if they could control
(+1) (+2)
16%
would be encouraged if they could reduce
By contrast, only a third of our aggregated sample says they trust
the news they find in search engines (34%) most of the time, while
duplication from different providers news in social media is seen as even more unreliable (23%). This
reflects the previous discussion about the often unsatisfying
experience of news in Facebook, but is also a natural consequence
REUTERS INSTITUTE FOR THE STUDY OF JOURNALISM / EXECUTIVE SUMMARY of seeing more sources when in aggregated environments (Digital
Q10b_2018_4. You use a mobile device but said you have not received a mobile notification in
Slide 20
the last week, which of the following features would encourage you to use or install alerts/
notifications for news? Base: All that use a smartphone or tablet but did not receive a news alert in
News Report, 2016, 2017). If these perspectives are different – which
they often are – this can lead to confusion, greater scepticism, and
the last week: Selected markets = 44746. Note: This question was not asked in Greece, Brazil,
Argentina, Mexico, Chile. ultimately to a lack of trust.
Looking at more detailed data on general news trust, we see more
movement and significant variations across countries. Finland is
holding steady at the top (62%) along with Portugal (62%). Greece
(26%) and South Korea (25%) remain anchored at the bottom,
though their scores have each increased by 2 percentage points.
Trust in the news is substantially up in a number of countries,
PROPORTION THAT AGREE YOU CAN TRUST MOST NEWS notably Ireland, Canada, the Netherlands, and Slovakia.
MOST OF THE TIME – ALL MARKETS
100%
-5
62 62
59 59 58
-7 -4
56
54
50% 53 53 52
50 50 49 48
-4
47 47
45 44 43 42 42 42 41 41 41
39 38 38
35 34 34
32 31 30 29
26 25
0%
FIN POR BRA NLD CAN DEN IRE BEL CHL SUI AUS GER MEX POL SGN NOR HK SPA JPN ROU ITA UK ARG SWE AUT CRO BUL TUR FRA SVK USA TWN CZE MYS HUN GRE KOR
Q6_2016_1. Please indicate your level of agreement with the following statements. I think you can trust most news most of the time. Base: Total sample in each market. Note: Also showing change from 2017.
https://www.edelman.com/trust-barometer
8
Reuters Institute for the Study of Journalism / Digital News Report 2018
media have become. Trust was already unevenly distributed in Wall Street Journal
6.06
REUTERS INSTITUTE FOR THE STUDY OF JOURNALISM / EXECUTIVE SUMMARY 7.24
2016, but post-election we find that those who identify on the left
Slide 21
(49%) have almost three times as much trust in the news as those ABC News
5.84
7.17
on the right (17%). The left gave their support to newspapers like 5.84
Heard of brand
CBS News
the Washington Post and New York Times while the right’s alienation 7.27
This chart reminds us that trust or lack of trust in the media is 5.78
Washington Post
closely linked to perceived political bias. In this year’s Reuters 7.39
5.75
New York Times
7.42
5.56
NBC/MSNBC News
PROPORTION THAT AGREE YOU CAN TRUST MOST NEWS 7.21
MOST OF THE TIME BY POLITICAL LEANING (2016-18) – US 5.38
CNN
7.2
100% 5.24
Trump victory Media trust Yahoo! News
6.27
leads left to on the right hits
re-invest trust in a low Left 5.11
liberal media HuffPost
Right 6.74
6.5 5.07
Local television news Vice News
7.09 6.56 User of brand
50%
51 49 6.06 4.85
Wall Street Journal
Buzzfeed News 7.24 6.12
5.24
4.85
BRAND LEVEL TRUST Yahoo! News
Buzzfeed
6.27
6.12
5.11
4.84
We can see this story about polarisation and perceived bias HuffPost
Fox News
6.74
7.0
expressed in a new and powerful way with the help of brand level 3.69 5.07
Vice News
Breitbart
trust scores. For the first time this year, we asked respondents to 6.56
6.96
score top brands in each country (where 0 is not at all trustworthy Buzzfeed News 0
4.85
56.12 10 15
and 10 is completely trustworthy). Taking the US as an example,
4.84
we can see scores for all those who have heard of the brand, Fox News
7.0
followed by a second score for those who have actually used it in
3.69
Breitbart
6.96
0 5 10 15
9
https://www.washingtonpost.com/news/global-opinions/wp/2017/12/11/the-polish-government-is-cracking-down-on-private-media-in-the-name-of-combating-fake-news (paywall).
10
https://reutersinstitute.politics.ox.ac.uk/our-research/full-text-when-president-wages-war-press-work
18 / 19
We can also
REUTERS look at
INSTITUTE theTHE
FOR same data
STUDY OFthrough a political
JOURNALISM lens.SUMMARY
/ EXECUTIVE In the established brands like the New York Times in the US or BBC News
Slide 23
next chart the trust scores of those who self-identify on the right
are represented by blue dots, those from the left by red dots, and
in the UK. This approach would also tend to down-rate hyper
partisan brands like Breitbart because they do not have trust with
those in the centre with orange dots. different types of people. On the other hand, if they take notice
of whether an individual uses the brand, people could see more
Fox News and Breitbart have much higher levels of trust from content from hyper partisan sites.
those on the right (represented by the blue dots) whereas CNN
and MSNBC show the reverse. Those on the left give CNN a score Looking at brand trust across countries, we find that TV brands
of 7.1, with right-leaning respondents rating the network just 2.4. (or digital brands with a TV heritage) score best, followed by
Fox News gets a high rating from the right (6.9) and a very low one upmarket newspaper brands. Digital-born brands and popular
from those on the left (2.4). Breitbart News is also well trusted newspaper brands do worst. Public broadcasters (PSBs) score
on the right (5.5) but those on the left give it a score of less than best in countries where they are seen to be independent of
two (1.9). Similar charts for other countries (e.g. Germany and UK) government. But in countries like Italy and Spain they have lower
show far narrower gaps in partisan trust. scores in absolute terms but also in relation to other types. In
Spain, flourishing digital-born brands carry more trust than any
AVERAGE LEVEL OF TRUST IN type of ‘legacy media’.
SELECTED NEWS BRANDS – US Left Centre Right
Fox News
‘FAKE NEWS’ EXPLORED
CNN
Related to trust, we have asked a series of further questions this
NBC/MSNBC News
year to understand public concern about ‘fake’ or unreliable news.
Breitbart This is a difficult area to research because the term is both poorly
0 2 4 6 8 10 defined and highly politicised. Our approach was, first, to ask about
general concern to capture variation across countries and then
Q1F. Some people talk about ‘left’, ‘right’ and ‘centre’ to describe parties and politicians. With this
to break the term down to understand how much people were
in mind, where would you place yourself on the following scale? Q6_2018. How trustworthy exposed to different types of unreliable information, identified by
would you say news from the following brands is? Use the scale below, where 0 is ‘not at all
trustworthy’ and 10 is ‘completely trustworthy’. Base: Left/centre/right: US = 567/970/550. Note: audiences in focus groups last year.12
People who indicated that they have not heard of a brand were excluded.
Facebook will not reveal their scores, but we are publishing For more see Section 2.2: Misinformation and Disinformation Unpacked
our results for the top news brands in our 37 country pages
(see Section 3: Analysis by Country). If Facebook mainly look at
all those who have heard of the brand, this is likely to benefit
PROPORTION WHO SAY THEY ARE VERY OR EXTREMELY CONCERNED ABOUT WHAT IS REAL AND
WHAT IS FAKE ON THE INTERNET WHEN IT COMES TO NEWS – ALL MARKETS
Issue in
upcoming
elections Catalan Popularised by
independence Trump and the
a flashpoint media itself
71 69 66 66 66 65
64 63 63 62 61 60 60 60 60 58
50% 57 55 53 54
51 50 50 49 49 48 47 46 44 43 42 41 38 37 36 36
30
0%
BRA POR SPA CHL GRE SGN AUS USA MYS MEX FRA KOR ARG TUR ROU CAN UK IRE FIN CRO ITA TWN HUN BUL SWE JPN SUI BEL HK CZE POL NOR AUT GER SVK DEN NLD ALL
Q_FAKE_NEWS_1. Please indicate your level of agreement with the following statement. Thinking about online news, I am concerned about what is real and what is fake on the internet. Base: Total sample
in each market.
11
https://www.theverge.com/2018/1/23/16925898/facebook-trust-survey-news-feed-media
12
Rasmus Kleis Nielsen, and Lucas Graves, “News You Don’t Believe”: Audience Perspectives on ‘Fake News’, Oxford: RISJ, 2016.
13
https://www.poynter.org/news/fake-news-probably-wont-affect-outcome-germanys-election-heres-why
14
https://www.cnbc.com/2017/03/14/heres-why-the-dutch-election-is-resilient-to-fake-news.html
Reuters Institute for the Study of Journalism / Digital News Report 2018
DEFINING ‘FAKE NEWS’ IN MORE DETAIL MIXED PICTURE FOR GOVERNMENT REGULATION
REUTERS INSTITUTE FOR THE STUDY OF JOURNALISM / EXECUTIVE SUMMARY
OF CONTENT
In focus groups (UK, US, Brazil, Germany this year) we find that Slide 26
ordinary people spontaneously raise the issue of ‘fake news’ in a Across countries respondents think that media companies and
way they didn’t a year ago. This is not surprising given extensive journalists have the biggest responsibility (75%) to sort this out,
use by some politicians to describe media they don’t like – and not surprising given that most of the content they describe as
widespread coverage by the media. But we find audience ‘fake news’ is generated by them. Consumers also think that tech
perceptions of these issues are very different from those of companies like Google and Facebook should do more to prevent
politicians and media insiders. misinformation (71%). But there is a much more mixed picture
when it comes to government intervention.
Yes, people worry about fabricated or ‘made up’ news (58%), but
they struggle to find examples of when they’ve actually seen this
PROPORTION THAT AGREE THE GOVERNMENT SHOULD DO
(26%). Of all our categories this is the biggest single gap between
MORE TO COMBAT MISINFORMATION – SELECTED MARKETS
perception and what people actually see. Even in the United
States, examples tend to be historic rather than current: MORE SUPPORT IN EUROPE
“I think during the election, the biggest thing I disliked The Catalonia crisis and alleged use of Russian bots has
Spain 72%
about Facebook was the amount of fake stories that escalated the issue with politicians demanding action
were on there. And I think since then it has gotten so
MPs investigating possible interference in the Brexit
much better.” UK 61% vote. The government says it will consider legislation
(M, 30–45, US) if tech platforms don’t clean up their act
journalism, clickbait, or biased/spun journalism. Indeed, this is New law already in place demands tech platforms to
the type of misrepresentation that they say they are most often Germany 59% remove offensive and illegal content within 24 hours
exposed to (42%).
LESS INTEREST IN US
In the United States, focus group participants were extremely THE RISE OF ALTERNATIVE AND PARTISAN
wary of government interference, preferring solutions that NEWS WEBSITES
encouraged users of the platforms to behave more responsibly.
In recent years we’ve seen the emergence of a number of
“Well it’s free speech, right.” alternative, populist, or partisan websites that have grown
“Yeah it’s what our country is based on, right?” rapidly in some countries largely through free social media
“You can’t have the government doing that.” distribution. In most cases these sites have a political or
ideological agenda and their user base tends to passionately
(Fs, 20–29, US)
share these views.15 Examples are Breitbart and InfoWars in the
United States (right-wing), the Canary and Evolve Politics in the
But in Germany, there was a different picture with respondents
UK (left-wing).
often recognising the value of government intervention.
“I noticed that disclaimed content is removed within These sites should be distinguished from those that ‘deliberately
a few hours.” fabricate the news’, even if they are often accused of
exaggerating or tailoring the facts to fit their cause. Partisan sites
(M, 30–45, Germany)
are said to have played a part in bringing Donald Trump to power
“If the trolls stop posting inadequate comments and in the United States and in mobilising support for Jeremy Corbyn
debates that would be great.” in the UK. Though ideology is a key motivator, some sites are also
looking to make money from these activities. The narrowness
(M, 20–29, Germany)
of their focus also separates them from established news sites
like Fox News and Mail Online, which also have a reputation for
This research is a timely reminder that there is no clear
partisan political coverage, but tend to cover the full range of
agreement on where the limits of free speech should be set.
news (world news, sport, entertainment). Their audiences also
In the design of their software, US technology companies
tend to be more mixed in terms of left and right.
have long reflected a perspective that is heavily influenced
by the First Amendment, but that is now running up against This year we wanted to understand if these newer, alternative
European and Asian traditions that are more mindful of the sites and blogs were gaining traction outside the United States.
historic dangers of unregulated free speech. Striking the right We worked with local European partners in ten countries to
balance,INSTITUTE
REUTERS particularly
FORat a time
THE STUDY ofOF
greater polarisation,
JOURNALISM will SUMMARY
/ EXECUTIVE be identify a number of sites that matched our criteria; namely
Slide 29
critical for society but also for journalism. websites or blogs which have a political or ideological agenda,
mainly distributed through social media.
For more on proposed legislation on ‘fake news’ see Section 3:
Analysis by Country This methodology has a number of drawbacks; these sites are
hard to classify and compare. We may have failed to capture
important sites in some countries and survey respondents may
not always remember smaller sites that they come across in
social media.
US UK Germany
7 2 1
Breitbart (right) Breitbart (right) Breitbart Germany (right)
45 19 17
3 2 3
Infowars (right) The Canary (left) Junge Freiheit (right)
29 16 11
5 2 2
Daily Caller (right) Westmonster (right) Politically Incorrect (PI-News) (right)
25 6 7
4 2 2
The Blaze (right) Another Angry Voice (left) Compact online (right)
32 9 9
5 1
Occupy Democrats (left) Evolve Politics (left)
24 5
1
Wings over Scotland (nat)
4
Q5c_2018_12. Which, if any, of the following have you heard of/used to access news in last week? Base: Total sample in each market.
We can see from our data that the audience is overwhelmingly partisan. For example, over 80% of Breitbart’s audience in the US identifies as right-wing. In the UK around 75%
15
Firstly, we compare the United States with the United Kingdom In Germany it might be more accurate to characterise these
and Germany, both of which have significantly lower levels of sites as anti-establishment. Politically Incorrect News (2%)
usage. Breitbart, for example, which operates in all three countries, takes a critical stance on Islam16 along with multiculturalism
reaches 7% of the US sample each week, 2% in the UK and just 1% and immigration and attracts an audience from the extreme
in Germany. In all three countries we also see a large gap between left as well as the extreme right. Compact Online (2%) is closely
awareness of these sites and actual usage. This suggests either that associated with the right-wing populist party AfD17, while Junge
their impact has been amplified by mainstream media coverage Freiheit (3%) is a nationalist newspaper brand that is reaching
or that people have used them in the past, but that they are less new audiences on the web.
relevant today.
Next we compare three more countries with active alternative
Most partisan sites in the United States come from a right-wing and partisan sites. In the Czech Republic a number of sites have
perspective and are popular with users who see the mainstream been labelled as disinformation websites by NGOs as well as
media as overwhelmingly liberal. Many are run by talk radio hosts the Centre against Terrorism and Hybrid Threats set up by the
(InfoWars, TheBlaze), or outspoken conservative commentators Ministry of Interior in 2016. The best known alternative site is
(Daily Caller). Here, one survey respondent offers a clear rationale Parlamentnilisty.cz which reaches 17% of our sample.18 Other
for using these sites. websites, many of which pursue an anti-EU and pro-Russian
agenda, have a more limited reach.
“Quite frankly, I get more substantial “real” information
from The Blaze and Infowars than I get from today’s In Sweden, a small number of right-wing websites reach around
‘fake news’ media and government pundits.” 10% of our sample each week with an agenda that is largely
(M, 76, US) critical of the country’s liberal immigration policy. Meanwhile
in Spain the situation is a little different. The weakness of
In the UK there is more of a political mix. Westmonster (2%) is a mainstream media has spawned a large range of alternative
pro-Brexit site partly funded by right-wing businessman Arron political websites and blogs, some of which have existed for
Banks, while the Canary (2%), Another Angry Voice (2%), and many years. Libertad Digital and Periodista Digital follow an
Evolve Politics (1%), represent various shades of radical opinion anti-Podemos and anti-Catalan independence agenda. Other
on the left. Wings over Scotland is a popular and influential blog sites such as Dolça Catalunya (3%) and Directe.cat (3%) focus
that fights for Scottish independence. Users of these sites say exclusively on the Catalan issue but from opposing perspectives.
they are looking for alternatives to the mainstream media: OK Diario, which styles itself as the ‘website of the unconformists’,
REUTERS INSTITUTE FOR THE STUDY OF JOURNALISM / EXECUTIVE SUMMARY has featured in our list of main Spanish online sites for the last
Slide 30
“I’m keen for Brexit to happen. Westmonster and similar
news providers report on news the BBC and others avoid
few years with 12% weekly reach.
because it does not fit with their biased view.” “They tell the truth I like, not the damned politically
(M, 66, UK) correct truth.”
M, 65, Spain
“MSM [mainstream media] is biased, always covers the
news to show the Tories in a good light, you have to
look further if you want the truth.”
(F, 48, UK)
PROPORTION WHO ARE AWARE OF/USED SELECTED ALTERNATIVE AND PARTISAN BRANDS FOR NEWS IN THE LAST WEEK –
SELECTED MARKETS
17 11 14
Parlamentnilisty.cz Fria Tider Libertad Digital
46 39 39
4 10 8
Prvnizpravy.cz Nyheter Idag Periodista Digital
10 27 27
3 8 4
Ac24.cz Samhällsnytt Elplural.com
9 18 18
2 8 3
Aeronet.cz Ledarsidorna Dolça Catalunya
11 17 8
2 6 3
Sputnik.cz Nya tider Directe.cat
10 31 7
6
Samtiden
22
Q5c_2018_1/2. Which, if any, of the following have you heard of/used to access news in last week? Base: Total sample in each market.
PI News says it is engaged in a ‘fight against the Islamisation of Europe’. See: http://www.pi-news.org/about-us/
16
https://www.zeit.de/2016/25/afd-compact-juergen-elsaesser/komplettansicht
17
German blog, founded 2004 While digital advertising remains a critical source of revenue,
Stance: Anti-immigration, critical of Islam most publishers recognise that this will not be enough, on its
own, to support high quality journalism. Across the industry we
are seeing a renewed push to persuade consumers to pay directly
for online news through subscription, membership, donations or
Czech portal, operating since 2008
per-article payments.
Stance: Pro-Russia, anti-immigration
Our data suggest that these efforts are paying off in some
countries, but not yet in others – with significant progress being
made by Nordic countries in particular. Substantial increases
Spanish ‘website of the unconformists’
have come from market leaders Norway (+4) and Sweden (+6), as
Stance: Anti-Podemos, anti-independence
well as Finland (+4).
All these countries have a small number of publishers who are
These sites reflect the wider populist and anti-establishment relentlessly pursuing a variety of paywall strategies. They have
movements that are sweeping Europe. Many set out to present the added benefit of coming from wealthy societies that value
an alternative to mainstream media, which they see as part news, have a strong subscription tradition, and where language
of a corporatist or politically correct consensus. For the most and the small size of their market protects them from foreign
part their reach remains limited, but high awareness suggests competition.
that their perspectives have been noted by the public and by
Many Norwegian newspapers use a hybrid paywall model
mainstream media.
(a combination of a monthly page view limit and some premium
These sites have been able to gain currency through social media content) supported by data driven editorial and marketing
distribution. But as Facebook takes into account trust scores, teams looking to convert users. Using these techniques,
becomes more risk averse on content, and refocuses on friends AftenPosten reached 100,000 digital subscribers in December
and family, we could see these alternative websites struggle to 2017 after just two years.
retain attention. Norwegian publishers are even able to charge for local news.
The Amedia group, which runs about 60 local newspapers and
For more analysis see Section 2.4: Who Uses Alternative and websites, has 160,000 digital subscribers, up 45% on last year.
Partisan News Brands? Adjusting for population size, this would be the equivalent of
REUTERS INSTITUTE FOR THE STUDY OF JOURNALISM / EXECUTIVE SUMMARY
Trinity Mirror in the UK selling 2m digital subscriptions – or
Slide 32
For detailed figures see Section 3: Analysis by Country
10m for Gannett in the United States.
In Sweden, leading daily Dagens Nyheter (DN) has more than
120,000 digital subscribers, with an average age 20 years younger
than the print readership. The company uses predictive data
techniques to target likely new subscribers and reduce churn.
Q7a. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year? (This could be a digital subscription, combined digital/print subscription or one off payment for
an article or app or e-edition). Base: Total sample in each market.
Reuters Institute for the Study of Journalism / Digital News Report 2018
50%
2018
In Finland quality news provider Helsingin Sanomat has returned
to growth after 25 years of declining circulation thanks to digital. 2016
25% 29
They have 230,000 readers who pay for digital access, of whom
70,000 are digital only (up 40% in the last year) – part of a total
subscriber base of almost 400,000. 25% 29 16
15
9 8
It is not clear if the conditions for this Nordic success are 7
replicable elsewhere but more publishers across the world 15 0% 16
Left Centre Right
REUTERS
are now INSTITUTE FOR THE
experimenting STUDY
with OF JOURNALISM
these approaches./ EXECUTIVE SUMMARY 9 8
Slide 34
7
0% Q1F. Some people talk about ‘left’, ‘right’ and ‘centre’ to describe parties and politicians. With this
Left Centre Right
in mind, where would you place yourself on the following scale? Q7a. Have you paid for ONLINE
news content, or accessed a paid for ONLINE news service in the last year? (This could be a digital
TRUMP BUMP MAINTAINED subscription, combined digital/print subscription or one off payment for an article or app or
e-edition). Base: Left/right: 2016 = 476/591, 2018 = 567/550.
In the United States, last year’s Trump Bump in subscriptions
has been maintained with a headline rate of 16% paying for
some kind of online news. Elsewhere, there has been a slight Across countries, future likelihood to pay has also increased
uptick but progress remains painfully slow. amongst those who are not already paying. Almost one in five (17%)
of those who were not already paying said they are likely to do so in
PROPORTION THAT HAVE PAID FOR ONLINE NEWS IN THE the next twelve months – up 2 percentage points on a year ago.
LAST YEAR (2014–18) – SELECTED MARKETS
50%
RISE IN DONATIONS FROM A LOW BASE
The rise of subscription has raised concerns about a two-tier
Norway
50%
Sweden
system, where high-quality news is reserved for those who can
Norway
afford it. This is why some news organisations prefer to keep access
Australia
Q7a. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in
the last year? (This could be a digital subscription, combined digital/print subscription or one off
payment for an article or app or e-edition). Base: Total 2014-18 sample in each market.
19
http://money.cnn.com/2017/09/26/media/washington-post-digital-subscriptions/index.html
20
https://www.economist.com/news/britain/21735046-two-years-ago-newspaper-was-making-existentially-worrying-losses-next-year-it-hopes-break
24 / 25
One of our new questions this year reveals that more than two-
thirds of respondents (68%) are either unaware of the problems
of the news industry or believe that most news organisations are
making aINSTITUTE
REUTERS profit from
FORdigital news.
THE STUDY OFIn reality, most
JOURNALISM digital news
/ EXECUTIVE SUMMARY
Slide 39
sites are operating at a loss, subsidised by investors, alternative
revenue streams, or historic profits from broadcast or print.
Those that were aware that digital newspapers are making a loss
(10% of our sample) are more likely to pay for a news subscription
or give a donation. More widely, this year we have identified
different levels of news literacy within our online sample and the
next chart shows a clear link between knowledge about how the
news industry works and likelihood to pay in the future.
50%
50%
REUTERS INSTITUTE FOR THE STUDY OF JOURNALISM / EXECUTIVE SUMMARY WouldWould
consider
consider
Slide 38 36%
donating in
donating
the future
the future
in
US 3% 26%
This helps explain why the Guardian’s messaging – which flags
Spain 2% 28% ‘how much quality journalism costs to produce’ – has been so
successful. Raising awareness about the problems of the industry,
UK 1% 18% consistently applied, will resonate with those people who trust
news and find it valuable, and is likely to make all reader payment
models much easier to implement in the future.
Q7ai. You said you have accessed paid for ONLINE news content in the last year. Which, if any,
of the following ways have you used to pay for ONLINE news content in the last year?
Q7c_DONATE_2. Please indicate your level of agreement with the following statement. I would For more analysis see Section 2.1: The Impact of Greater News Literacy
consider making a donation to a news outlet I like if they were unable to cover their costs in
other ways. Base: Total sample in each market.
PROPORTION WHO EXCLUSIVELY RELY ON PSBs FOR ONLINE NEWS – SELECTED MARKETS
25%
20%
15%
14
10%
5% 3
2 2 2
5 1 1 1 1 1 1
0%
BBC (UK) ORF (AUT) DR (DEN) Yle (FIN) RTE (IRE) NHK (JPN) NRK (NOR) CT (CZE) ARD (GER) France.tv (FRA) Rai (ITA) ZDF (GER)
Q5B. Which of the following brands have you used to access news online in the last week (via websites, apps, social media, and other forms of internet access)? Base: Total sample in each market.
coalition government has pushed through cuts at the main public More broadly, the proportion of people who exclusively get their
broadcaster (DR) of 20% over the next five years, while the BBC online news from public broadcasters is very low. In the UK 14%
needs to find £80m in savings from its news division over a similar only use the BBC as an online news source, but the figure for PSBs
time period. elsewhere is 5% or lower. Even in countries like Finland, Denmark,
and Norway, where investment in public media is considerable,
Criticism of public service media comes at a time when media most people who use a public broadcaster supplement this with
fragmentation and digital disruption, combined with the rise of news from other commercial sources.
‘fake news’, has led some commentators to argue that investment
in public media is more necessary than since the end of the It is certainly true that many public broadcasters do attract
Second World War.21 Public broadcasters and their websites tend large online news audiences. But almost all are more widely
to have the highest trust scores in our survey, at least in countries used offline. The best performing – typically those in Northern
REUTERS INSTITUTE FOR THE STUDY OF JOURNALISM / EXECUTIVE SUMMARY
where their independence is not in doubt. In these cases, overall and Western European countries – have a weekly online news
Slide 41
trust in the news also tends to be higher. audience that’s around half the size of its offline audience. In
countries where public broadcasting has traditionally received
There is also little independent research supporting the idea that less support, that figure drops to around a one-third or less. This
public broadcasters have a negative impact upon commercial pattern remains largely unchanged from when we made a similar
publishers.22 Our 2016 report highlighted that people who use comparison in our 2016 report, and could present a challenge for
public service media are no less likely to pay for online news. public broadcasters in the future as offline news use dwindles.
Online
Offline
PROPORTION WHO USED SELECTED PSBs ONLINE OR OFFLINE FOR NEWS IN THE LAST WEEK – SELECTED MARKETS Online
100%
HIGH ONLINE REACH LOW ONLINE REACH
Offline
Online
82
100%
HIGH ONLINE REACH LOW ONLINE REACH
72 Offline
67 65
64 62 62
82 56 57 55
50%
100%
HIGH ONLINE REACH LOW ONLINE REACH 48
72
41 43 67
64 65
36 62 37 62 37
33 31 57
50% 82 56 55
24 48
72 19
43 18
41 67 65 14
64 37 37 13
36 62 62
33 31 57 7
0%
50% 56 55
ORF (AUT) Yle (FIN) BBC (UK) DR (DEN) RTE (IRE) NRK (NOR) 24
CT (CZE) Rai (ITA) NHK (JPN) ARD (GER) ZDF
48 (GER) France.tv (FRA)
43 18 19
41 14
37 37 13
Q5A. Which of the following brands36 have you used to access news offline in the last week (via TV, radio, print, and other traditional media)? Q5B. Which of the following brands have you used to access
33 31 Base: Total sample in each market. 7
news
0%online in the last week (via websites, apps, social media, and other forms of Internet access)?
ORF (AUT) Yle (FIN) BBC (UK) DR (DEN) RTE (IRE) NRK (NOR) 24
CT (CZE) Rai (ITA) NHK (JPN) ARD (GER) ZDF (GER) France.tv (FRA)
18 19
14 13
7
0%
21
http://www.niemanlab.org/2018/04/emily-bell-thinks-public-service-media-today-has-its-most-important-role-to-play-since-world-war-ii/
ORF (AUT) Yle (FIN) BBC (UK) DR (DEN) RTE (IRE) NRK (NOR) CT (CZE) Rai (ITA) NHK (JPN) ARD (GER) ZDF (GER) France.tv (FRA)
22
Rasmus Kleis Nielsen, Richard Fletcher, Annika Sehl, and David A. L. Levy, Analysis of the Relation between and Impact of Public Service Media and Private Media. Oxford: RISJ, 2016.
26 / 27
Canada 16% (-3) 12% (+1) 6% (+3) 15% (-) 10% (+1) 7% (-) 15% (+1)
Australia 9% (-2) 11% (+4) 5% (+2) 10% (+2) 14% (+3) 7% (+1) 17% (-)
France 10% (-2) 3% (-1) 2% (-) 2% (-) 2% (-1) 2% (-) 10% (+1)
Q5B. Which of the following brands have you used to access news online in the last week (via websites, apps, social media, and other forms of internet access)? Base: Total sample in each market. Note:
Weighted average calculated using population data from Internet World Stats and the World Bank: weighted = (country population * percentage adults * internet penetration * percentage accessed)/total population of
all countries surveyed. Brazil, Mexico, and Turkey are not included due to the absence of reliable data about their urban population. Bulgaria is not included to maintain comparability with last year. Figures for NYT are
based on data from 15 countries.
AD-SUPPORTED NEWS MODELS AND Weekly reach of the rebranded HuffPost is down in most of the
THE BATTLE FOR GLOBAL REACH countries we measure, perhaps affected by changes to Facebook
algorithms, while BuzzFeed News is also down in the US and UK
Despite the shift towards reader payment models, it is worth but generally up elsewhere. Traditional news brands, the BBC and
remembering that the majority of online news consumption still CNN, continue to build audiences in multiple languages alongside
happens through free websites, largely supported by advertising their broadcast output, which they monetise through advertising
(or through public subsidy). This is particularly true for a number and sponsored content.
of media companies that have set out to create truly global
brands. In the last few years many of these brands have been Ad models continue to be undermined by low rates of return,
focusingINSTITUTE
REUTERS on building
FORup a STUDY
THE local reporting presence
OF JOURNALISM in a number
/ EXECUTIVE of
SUMMARY
fraud, and increased consumer concerns about privacy. After a
Slide 43
countries, sometimes using local partnerships. In the following
table, we compare some of the leading companies in terms of
pause in growth last year, the use of ad-blockers is on the rise
again, alongside privacy browser extensions that allow specific
weekly reach, by country but also weighted by population. advertisers to be blocked. More than four in ten (42%) now use
blockers in Greece (+6) with significant increases in Germany (+5)
Yahoo! (18%), one of the internet’s first portals, remains by far
and the United States (+4). Concerns about privacy may be driving
the most popular global player even if it does largely aggregate
these changes along with greater awareness.
content rather than produce original journalism. It is strong in
North America, Latin America, and Asia.
0%
GRE POL FRA TUR GER HUN CRO SWE POR SPA AUT AUS ROU CAN SUI ARG MYS IRE USA MEX SGP NLD DEN FIN BEL CZE ITA BUL CHL NOR SVK TWN BRA UK HK JPN KOR ALL
QAD3. And do you currently use software on any of your personal devices (e.g. laptop, smartphone, etc.) that allows you to block adverts on the internet (e.g. Adblock Plus)? Base: Total sample in each
market. Note. Also showing change from 2017.
Reuters Institute for the Study of Journalism / Digital News Report 2018
Slide 46
SMARTPHONES AND NEW DEVICES VIDEO NEWS CONSUMPTION OVER TIME
The importance of smartphones – and our dependence on Consumption of online video has grown in recent years, largely
them – shows no sign of slowing down. On average 62% of our through the adoption of native video formats by social media
sample say they use the smartphone for news weekly (+6), only platforms (autoplay, short texted clips, Facebook Live, Periscope,
just behind the laptop/computer at 64%. In most countries, Snapchat video, etc.).
smartphone reach for news has doubled in six years.
The social video trend may help explain significant country-based
PROPORTION THAT USED A SMARTPHONE FOR NEWS IN THE differences in consumption, where the highest level of usage
LAST WEEK (2013–18) – SELECTED MARKETS tends to be in countries with higher social media use and more
offsite traffic (see chart on opposite page).
100%100%
62% (+6) SpainSpain Splitting this down further, the next chart shows that the majority
access news via USA USA of news video is now consumed offsite (51%). Facebook alone
smartphone across
all 36 countries UK UK (33%) accounts for as much video consumption as all news
64%64%
56%56% websites put together (33%). But an even larger number (35%)
France
France
56%56% REUTERS INSTITUTE
reject news video FOR THE STUDY
entirely; OF JOURNALISM
that figure / EXECUTIVE
rises to more SUMMARY
than six in ten
51%51%
Slide 50
50% 50% Germany
Germany
47%47% in the UK (62%) and over half of our German sample (56%).
Slide 47
These trends are important because shorter audience attention 56% 41% 74%
spans and smaller mobile screens are affecting the type of in Germany in Finland in Malaysia YouTube 25%
news content produced. Visually rich formats such as Snapchat, 50%
Instagram, and Google (AMP) stories are starting to offer new 51
opportunities for mobile storytelling, using native taps and swipes
35 33 Others 14%
to break up narratives. Pictures and videos need to be reformatted
using vertical aspect ratios and often annotated with text to work
in a mobile context. 0%
Consumed Consumed Consumed
no news-related news-related news-related
videos in the video onsite video offsite
PROPORTION THAT SAY EACH IS THEIR MAIN NEWS DEVICE last week
100% (2013–18) – UK Smartphone
100% Smartphone
+ Tablet
+ Tablet Q11_VIDEO_2018a. Thinking about consuming online news video (of any kind) over the
Tablet
Smartphone
Tablet Smartphone
100% 100% last week, which of the following did you do? Base: Total sample in all markets.
+ Tablet+ Tablet
Smartphone
100% 60% Smartphone
Tablet Tablet
60% + Tablet
Computer
50% Computer
Smartphone
Smartphone
50% 44%
60%
44% 60% Tablet
34%
34%
ComputerComputer
Smartphone
50% 50%
60%
44% 44%
Computer
50%
16%
34%
16% 34%
44%
0%
0% 34%
16% 16%
2013 2014 2015 2016 2017 2018
2013 2014 2015 2016 2017 2018
0% 0% 16%
2013 2013
2014 2014
2015 2015
2016 2016
2017 2017
2018 2018
0%
2013 2014 2015 2016 2017 2018
UK8b6_5. You’ve said you use the following devices to access news in the last week, which is
your MAIN way of accessing online news? Base: All in 2013–2018 who used a device for news in the
last week: UK = 1638/1598/1795/1691/1733/1816.”
28 / 29
PROPORTION THAT USED ONLINE NEWS VIDEO IN THE LAST WEEK – ALL MARKETS
100%
86
81 81 78 78
76 76 75 73
72 72 71 70 70 70
64 63 62 61 65
60 59 58 58 57
50% 55 54 53
51 49 48
47 46 44
38
0%
HK BUL TWN KOR CHL ROU BRA CRO GRE HUN CZE POL SPA SGP ARG SVK AUS ITA POR IRE SUI CAN USA FIN NOR BEL AUT SWE FRA NLD JPN DEN GER UK ALL
Q11_VIDEO_2018a. Thinking about consuming online news video (of any kind) over the last week, which of the following did you do? Base: Total sample in each market (excluding urban markets Brazil, Turkey
and Mexico).
Slide 52
Spain Don't know Mostly text
UK +6 77 7 3 +2 13
+2 video news about the same
USA 62 13 12 13
0% 25% 50% 75% -2 +2 +1 100%
+6 71 +2 +2
16 7 6 video
Mostly text
Spain - +286-2
Finland 6 2 6
Spain 71 16 7 6 I read text stories and watch
UK 77 7 3 -2 +213+1 video news about the same
0% 25% 50% 75% -2 +2 +1 100%
Finland +6 +2 86+2 6 2 6 Mostly text
Finland 86 6 2 6
Spain 71 16 7 6
0% 0% 25% 25% 50%
50% 75%75% -2 +2 +1 100% 100%
Finland 86 6 2 6
OPTQ11D. In thinking about your online news habits, which of the following statements applies best to you? Base: Total sample in each market. Note: Also showing change from 2014.
0% 25% 50% 75% 100%
PROPORTION THAT WANT TO SEE MORE ONLINE NEWS VIDEOS – SELECTED MARKETS
EUROPE AND US HAVE HAD ENOUGH ASIAN MARKETS WANT MORE
50%50%50%
EUROPE
EUROPE
EUROPE
AND
AND
US
AND
US HAVE
USHAD
HAVE HAVE
HAD
ENOUGH
HAD
ENOUGH
ENOUGH ASIAN
ASIAN
ASIAN
MARKETS
MARKETS
MARKETS
WANT
WANT
MORE
WANT
MORE
MORE Fewer videos
More videos Fewer
Fewer
videos
Fewer
video
v
33 33
29 More
More
videos
More
videos
vid
26 33 33 33 33 33 33
24 23
29 29 29 29 29 29
25%25%25% 26 26 26 19 18 18
24 24 24 23 23 23 15
13 19 19
11 18 19
18 18 11 9
18 18 18
7 7 15 15 15
13 13 13 5
11 11 11 11 11 11 9 9 9
SA UK GER 7 FIN
7 7 7 of7 all 7markets
Average JPN KOR5 5 5HK MYS
0% 0% 0%
USAUSAUSA UK UK UK GERGERGER FIN FIN FIN Average
Average
Average
of allofmarkets
allofmarkets
all markets JPN JPN JPN KORKORKOR HK HK HK MYSMYSMYS
Q11_VIDEO_2018b. News organisations can decide to produce stories in text or video format. With this in mind, in the future would you like to see more videos/the same number/fewer? Base: Total sample
in each market.
Reuters Institute for the Study of Journalism / Digital News Report 2018
These differences do not seem to be related to underlying PROPORTION WHO ACCESSED A PODCAST IN THE LAST
preference, as two-thirds of respondents in Asian countries MONTH – SELECTED MARKETS
say they mostly prefer text. The explanation is more likely to
be connected to a certain weariness picked up in our European Greatest reach Lowest reach
and US focus groups about the amount and type of video being
South Korea 58% Netherlands 18%
pushed through social media feeds (e.g. Facebook’s news feed).
Hong Kong 55% UK 18%
“In some groups, people post videos all the time…”
Spain 40% Belgium 20%
(M, 30–45, Brazil)
Ireland 38% Germany 22%
“To me it is about the amount of time. I mean I like
visuals when you can put a chart, I like photographs,
but I don’t want someone to dictate to me how long I
have to watch it for.”
(M, 30–45, Brazil)
For more analysis see Section 2.7: Podcasts and New Audio Strategies
30 / 31
PROPORTION THAT USE A VOICE-ACTIVATED SPEAKER some countries are looking to seize this opportunity to undermine
(2017–18) – SELECTED MARKETS or control the media. In authoritarian countries, in particular, we
9
2017 see often-draconian laws being introduced with extremely unclear
USA
definitions of what ‘fake news’ means.
2017
4 2018 9
USA
2017
USA
7 9 4 This is particularly worrying, because as our report documents, the
2018
UK
2 4 2018 7
root causes of this crisis of information do not all lie at the hands of
UK
2
technology companies or malevolent foreign powers. Indeed our
5 7
REUTERS INSTITUTE
UK FOR THE STUDY OF JOURNALISM / EXECUTIVE SUMMARY
Germany research suggests that audiences are more likely to blame media
Slide 55 1 2
Germany
5 publishers for spinning or twisting facts in a world that often feels
Germany
5 1
more angry and more partisan. Some may be enjoying the discomfort
South Korea
1
5
of tech executives as they get hauled in front of powerful politicians,
South Korea
0% 10% but the implications could be serious if new regulation makes it
55%
South Korea harder for journalists to hold the rich and powerful to account.
0% 5% 10%
0% 5% 10% In the light of this, the challenge for media companies is two-
Q8A. Which, if any, of the following devices do you ever use (for any purpose)? Base: Total 2017-18 fold. Firstly, there are the difficulties involved in navigating an
sample in each market.
increasingly polarised political climate. From Donald Trump in
the United States to Victor Orbán in Hungary, journalists are faced
with the choice of sticking to the facts or taking sides. A partisan
HOW PEOPLE USE VOICE-ACTIVATED SPEAKERS approach risks inflaming passions and potentially alienating
– SELECTED MARKETS some readers, while a more balanced approach can lead to false
equivalence and undermining trust of both sides.
Listen to music 77
The second challenge is economic and has been building for some
Access latest weather 67
time, but may be exacerbated for some by Facebook’s decision
to focus less on news. As our country pages document, journalist
lay-offs continue as media companies look to cut costs and diversify
Ask questions to get facts or info 61
revenue streams. ‘Fake news’ has galvanised and to some extent
woken people up to the importance of quality news, but that
Set alarms 47
narrative only seems to be true for a relatively small subset of the
audience; those with more money, those with more education,
Access latest news 43 those who trust the news media, and often those on the political left.
Others remain less engaged and less trusting of media than ever.
Shopping
(ordering goods, saving lists)
18
Uses for news/information
This year’s data show that the move to subscriptions and reader
Access podcasts 14 payment is real if unequally distributed. This in turn raises new
Other uses
questions about a two-tier system where those with the least
0% 50% 100% money also have the worst information. In some European
countries, PSBs may be part of the answer but many are losing
Q8C_2018. You say you have a smart speaker (e.g. Amazon Echo, Google Home, Apple Home audiences and legitimacy in the move to online with their funding
Pod) which of the following do you do regularly, by regularly we mean most weeks? Base: All
who use a voice-activated speaker: Selected markets = 601. Note: We asked this question in US, UK, increasingly questioned by hostile politicians. Donations and
Germany, and South Korea. membership are emerging as alternative routes to squaring the
circle of open access and high quality content but it is far too early
to know how far this can develop.
AND FOR NEWS? Elsewhere, other potential solutions are being tried to help to
sustain quality journalism. These include many more examples of
Three-quarters of owners use their speakers for listening to music,
co-operation between publishers over journalistic investigations,
but news and information is also an important element. Almost half
and sharing of technology or data.
(43%) access news in some way (flash briefings or similar). Weather
is popular (67%), while six in ten (61%) access quick facts. More than This year has been a reminder that things that once seemed
one in ten (14%) say they use the device to listen to podcasts. certain – the importance of Facebook and the online advertising
model - can shift quickly.
CONCLUSION Nothing stands still for long; new technologies like voice-
activated interfaces and artificial intelligence are on the way
Concerns about the quality of information that emerged in our
offering new opportunities but also new challenges for audiences,
data last year seem to have solidified now across our 37 countries.
regulators and media companies alike. The future of news
Looking back, we can see that disillusion with Facebook set in
remains uncertain but these pages offer some hope at least that
as early as 2016 while this year’s focus groups show heightened
quality content may be more rewarded in the future than it has
worries about privacy, heated conversations and unreliable news.
been in the recent past.
While Mark Zuckerberg has pledged to ‘fix’ Facebook, politicians in
Reuters Institute for the Study of Journalism / Digital News Report 2018
32 / 33
Section 2
Further Analysis
and International
Comparison
Richard Fletcher
Research Fellow, Reuters Institute
for the Study of Journalism
Antonis Kalogeropoulos
Research Fellow, Reuters Institute
for the Study of Journalism
Nic Newman
Research Associate, Reuters Institute
for the Study of Journalism
Reuters Institute for the Study of Journalism / Digital News Report 2018
50%
52
MEASURING NEWS LITERACY
To establish a proxy measure of news literacy, we asked 34
25%
respondents three factual questions. Each probed a different
dimension of how the news is made. The questions were multiple 6 5 4
choice with a single correct answer. Each respondent’s level of
0%
news literacy was determined by the number of correct answers <Public <Commercial <Newspaper 1> <Newspaper 2> Don't know
they were able to provide. Of course, three questions cannot broadcaster> broadcaster>
(correct)
accurately measure exactly how knowledgeable a person is
about an issue as complex and multifaceted as news production.
Q14_2018a. Which of the following news outlets does NOT depend primarily on advertising for
However, they can be used to establish a reliable proxy, and there financial support? Base: Total sample: Selected markets = 36911.
is a long history of the use of factual questions in survey research
to establish knowledge levels among respondents.
https://points.datasociety.net/you-think-you-want-media-literacy-do-you-7cad6af18ec2
23
The first two questions we used were adapted from the questions about media knowledge structures described here: Adam Maksl, Seth Ashley, and Stephanie Craft, ‘Measuring
24
News Media Literacy’, Journal of Media Literacy Education 6(3) (2015): 29–45.
34 / 35
Slide 3
REUTERS INSTITUTE FOR THE STUDY OF JOURNALISM / FURTHER ANALYSIS
Our second question asked respondents who they thought was We can convert these responses into a news literacy scale. When
typically responsible for writing a press release. Just 31% of Slide 5
we do this, we can see that news literacy is much lower than many
respondents across all countries were able to do this. This figure within the news industry might like or expect. We can see that
rises to nearly half in Sweden (45%) and Denmark (47%). Around one-third (32%) did not get any of these questions correct. A similar
a quarter across all countries incorrectly thought that they are number got just one correct – normally the first question on public
written by journalists working for news organisations. broadcasters. Just 10% answered all three correctly. We’ve attached
labels to each of these groups ranging from ‘very low’ to ‘very high’
WHICH OF THE FOLLOWING IS TYPICALLY RESPONSIBLE FOR to indicate how we think this translates into news literacy, and will
WRITING A PRESS RELEASE? – SELECTED MARKETS use them throughout the rest of this section.
50% 75%
31
25% 26 28 50%
12 3
32 34
0% 25%
A spokesperson A reporter A producer A lawyer Don't know
for an for a news for a news for a news 23
organisation organisation organisation aggregator
(correct)
10
0%
0 correct 1 correct 2 correct 3 correct
Q14_2018b. Which of the following is typically responsible for writing a press release? Base: Total (very low) (low) (high) (very high)
sample: Selected markets = 36911.
Q14_2018a_combined2. News literacy scale. Base: Total sample: Selected markets = 36911.
75%
50%
40
25% 29
12 11 9
0%
By computer By editors and By editors and At random Don't know
analysis of what journalists journalists
stories might that work for that work
interest you news outlets for Facebook
(correct)
Q14_2018c. How are most of the individual decisions about what news stories to show people on
Facebook made? Base: Total sample: Selected markets = 36911.
Due to the difficulties associated with asking knowledge questions across different countries, we decided to focus this section on the Northern, Western and (most of the) Southern
25
European markets within our sample, as well as the English-language markets from the rest of the world. The 18 markets included here and throughout the rest of this section were
therefore: Sweden, Finland, Denmark, Norway, UK, Germany, USA, Switzerland, Netherlands, Australia, Spain, France, Canada, Austria, Belgium, Italy, Ireland, and Portugal.
Reuters Institute for the Study of Journalism / Digital News Report 2018
MAIN SOURCE OF NEWS BY NEWS LITERACY NEWS LITERACY AND NEWS BRANDS
– SELECTED MARKETS
News literacy is also strongly associated with different news diets.
Very high
Unsurprisingly, people with higher levels of news literacy tend
75% High
to consume news from a wider range of sources. Thinking about Very high
Low
online use only, people with the highest levels of literacy use on
High
Very low average roughly twice as many news brands each week as those Low
50% 50 50 with the lowest levels (4.22 compared to 2.39 across all markets).
Very low
45
38
34 The specific brands used by different groups also varies a lot
25% 28 in some countries. In US (and also Germany), lists of the most
23 REUTERS INSTITUTE FOR THE STUDY OF JOURNALISM / FURTHER ANALYSIS
20 popular brands become inverted as news literacy rises. Yahoo!
' '
15
' 11 10 10 Slide 9
and Fox are the most popular news brands among those with the
0% lowest levels of news literacy, but among those with the highest
Television and Social media Newspapers and ' ' '
broadcadster websites newspaper websites levels they are overtaken by brands like the New York Times and
the Washington Post. This is highly likely to be due to differences in
content. Importantly, Yahoo! and Fox are used by roughly similar
Q14_2018a_combined2. News literacy scale. Q4. You say you’ve used these sources of news in
the last week, which would you say is your MAIN source of news? 75% Base: All with very low/low/
numbers of people within each news literacy group, but the
Fox News online
high/very high news literacy who used a source of news in the last
75%week: Selected markets = reason they fall behind is because certain other brands become
11032/12383/8453/3882. Fox News
Yahoo! online
News
much more popular as literacy rises. Yahoo! News
75% 50%
50% 47% Fox News online
50% Washington Post online
PEOPLE WITH HIGH LITERACY USE
75% SOCIAL MEDIA
50% WEEKLY
47%
39%
REACH OF TOP ONLINE NEWS BRANDS BYNews
Yahoo! NEWS
Washington Post online
LITERACY – USA CNN.com
Fox News online
DIFFERENTLY 39%
31%
50% CNN.com
New York
Yahoo! Times online
News
50% 31%
47%
25% 75% New York Times
Washington
HuffPost Postonline
online
75%
Those with higher levels of news literacy 50%
may
25% rely less on social 18%
39%
50%
14%
Fox News online
HuffPost
CNN.com
47%
18% Washington Post online
media for news, but they appear to be more discerning when they 31%
14% Yahoo! News
New York Times online
39% CNN.com
do use it. When deciding whether to click25% through
75%
0% to a story, they 50%
HuffPost
50%
31%
18%
50% Fox News
New onlineonline
York Times
are more likely to pay attention to a range50% of
0% Very low
different Low High
credibility Very high
47%
14% 47% Washington
25% Very low Low High Very high Yahoo! NewsPost online
HuffPost
cues. Compared to those with lower levels of news literacy, they 39%
18% 39% CNN.com
14%
31%
are more likely to say that the news brand, 50%theVery
0% headline,
low
and the
Low High
50%
Very high
31% New York Times online
47% Washington Post online
person who shared the story are important 25% in deciding whether 25% HuffPost
0% 39%
18% CNN.com
it is worth their time. The exception to this ruleVery is the
low number
Low High Very high
14% 18%
31% 14% New York Times online
REUTERS
of INSTITUTE
comments, FOR
likes, orTHE STUDY
shares, OF JOURNALISM
which least/ FURTHER
is the25% important ANALYSIS
cue
Slide 7
HuffPost
across all groups, but is more important among 0% those
low with
Low the High
18%
Very 0%
Very high
14%
lowest level of news literacy. However, they are also less likely to Very low Low High Very high
share or comment on news themselves, so0% the simple idea that
low-quality news is primarily spread by peopleVery withlowlowLow
news High Very high
PROPORTION THAT AGREE EACH ATTRIBUTE IS IMPORTANT WHEN DECIDING TO CLICK THROUGH TO A
NEWS STORY ON SOCIAL MEDIA BY NEWS LITERACY – SELECTED MARKETS
Very high
75% Very high
73 High
Low High
61
58
50% 54 56 56 52
Very low
Low
50 48
44 43
34 Very low
38
28
23
25% 25 24
19
13
spapers and ' ' '
aper websites 0%
Person who Headline Brand Comments, likes, ' '
shared it or picture or shares
Q14_2018a_combined2. News literacy scale. Q12C_2018_1-4. Please indicate your level of agreement with the following statements. When looking at stories in social media, the news brand/
headline or picture/person who shared the story/number of comments or shares is very important in helping me decide whether information is likely to be worth my time. Base: All with very low/
low/high/very high news literacy who used a social network in the last week: Selected markets = 10274/11529/8027/3802.
36 / 37
Slide
We also see11
elements of this pattern in the UK. As in the US, COMPLEX RELATIONSHIP BETWEEN TRUST AND
people with higher levels of news literacy are more discerning, NEWS LITERACY
and have a (collective) sense of what brands are worth paying
more attention to. Use of the Guardian, for example, rises sharply Finally, we consider the relationship between trust and news
as literacy increases. But perhaps the key difference is that the literacy.
REUTERS Many people
INSTITUTE FOR hope that OF
THE STUDY increasing overall
JOURNALISM levels ANALYSIS
/ FURTHER of news
Slide 14
MailOnline
same
66% brand (BBC News online) is the most widely used across all literacy will reverse the decline in news trust we see in many
levels of literacy. countries. This sounds like a reasonable assumption, but as we
Sky News online
MailOnline
66% suggested at the beginning of this section, news literacy may also
go hand in hand with a high degree of scepticism. Even if we focus
38% MailOnline Sky News online
WEEKLY
66% REACH OF TOP ONLINE NEWS BRANDS BY NEWS
Telegraph online on news production, the more people know about how the news is
LITERACY – UK Huffington Post made, the more knowledgeable they will be about its limitations
18%
38% Sky News online
Guardian online
16% Telegraph online and imperfections. This may be why we see only a very small
15%
75% MailOnline
BBC News online
Huffington Post
12%
66% 75% MailOnline
increase in trust levels as news literacy increases.
18%
38% 66% Guardian
Telegraphonline
online
16%
15% Sky
BBCNews
Newsonline
Huffington online
Post
High 12%
Very high Sky News online
18% 75% Guardian online News in social media
50%
16% 50%
MailOnline
MailOnline PROPORTION THAT TRUST NEWS FROM DIFFERENT
50%
66%
15%
66%
High
38%
12%
Very high
BBC Newsonline
Telegraph online SOURCES BY NEWS LITERACY - SELECTED MARKETS
News in search engines
38% Telegraph online
Sky News
News online
Huffington
Sky Post
online
75% News in social media
18% Guardian online 75%
50% Huffington Post News overall
50%
High 16%
Very high 24%
25%
15% 18% 25% BBC News online Guardian online News in search engines
38%
12% 16% Telegraph
38% 15% Telegraph online
online
BBC News online News in social media
12% Huffington
Huffington Post 9%
50% Post 50% News overall
18% Guardian 50%
24% 50%
High 18%
Very high
16%
25% Guardian online
online News in search engines
16%
15%
0% 0%
15% BBC
BBC News
Very low Lowonline
News onlineHigh Very high
12%
12% Very low Low High Very high
9% News overall
25% 24%
High Very high 0% 25% 24%
High VeryQ14_2018a_combined2.
high News literacy scale. Q5B. Which of theVery
following
low brands
Lowhave you
High Very high
used to access news online in the last week (via websites, apps, social media, and other forms of 9%
internet access)? Base: All with very low/low/high/very high news literacy: UK = 358/732/679/348.
9%
0%
Very low Low High Very high
0%
Very low Low High Very high
Differences between
REUTERS INSTITUTE FORbrands appear
THE STUDY to be less important
OF JOURNALISM in the
/ FURTHER ANALYSIS
Slide 12
Nordic countries. Here, people’s news diets tend to be similar
across different levels of news literacy, with most brands
becoming consistently more popular as literacy rises, and the We also see that trust in news from search engines and news
rank order remaining largely the same. This is likely to be due to from social media becomes less widespread as news literacy
similarities in terms of tone and coverage across most brands. The increases. One possible reason for this may be that those with
exception to this rule is commercial television Kauppalehti
news, suchonline
as MTV high news literacy are better able to use credibility cues to
64%
62%
in Finland and TV2 in Norway. They do not become more popular identify untrustworthy news on search and social. But it may
as literacy rises.
50% also be because much of the discussion about the impact of
49% MTV news online
algorithmically-driven platforms has so far focused on the
Kauppalehti
Kauppalehti online
64%
online risks, with terms like ‘echo chamber’ and ‘filter bubble’ starting
WEEKLY REACH OF TOP ONLINE NEWS BRANDS BY NEWS
64%
62% to enter the vernacular.
62%
25% Helsingin Sanomat online
LITERACY – FINLAND
24%
50% Yle news online
50% MTV news
news online
online
49%
49% MTV These discussions are important, but we should not lose sight of
75% Iltalehti online
Kauppalehti
some of the potential online highlighted by academic research.
benefits
64% Ilta-Sanomat online
Kauppalehti online
64% 62% Helsingin
The use of social media for news has been associated with more
High 25%
Very high
25%
62% Helsingin Sanomat
Sanomat online
online
24%
24% 50% Yle
Yle news
news online
online
diverse news diets, increases in political participation, and
50%
50% 49% MTV newsof
modest depolarisation online
political attitudes.26 As search engines
49% Iltalehti
MTV news
Iltalehti online
online
online
Ilta-Sanomat
Ilta-Sanomat online
online
Kauppalehti online
and social media become more important to the news ecosystem,
High Very 64% any attempt to raise news literacy should also aim to improve the
High Very high
high
62% 25% Helsingin Sanomat online
25%
25% 24% Helsingin Sanomat online knowledge of both the positive and negative outcomes.
24%
50% Yle news online
Yle news online
49% MTV news online
Iltalehti online Iltalehti online
Ilta-Sanomat online Ilta-Sanomat online
0%
High 25%
Very high Very low Low High Very high Helsingin Sanomat online
24% Yle news online
Iltalehti online
Ilta-Sanomat online
High Very high
26
Richard Fletcher and Rasmus Kleis Nielsen, ‘Are People Incidentally Exposed to News on Social Media? A Comparative Analysis’, New Media and Society, 0(0) (2017): 1–19; Augusto
Valeriani and Cristian Vaccari, ‘Accidental Exposure to Politics on Social Media as Online Participation Equalizer in Germany, Italy, and the United Kingdom’, New Media and
Society, 18(9) (2016): 1857–74; Michael A. Beam, Myiah J. Hutchens, and Jay D. Hmielowski, ‘Facebook News and (De)Polarization: Reinforcing Spirals in the 2016 US Election’,
Information, Communication and Society, 21(7) (2018): 940–58.
Reuters Institute for the Study of Journalism / Digital News Report 2018
Richard Fletcher
Research Fellow, Reuters Institute
for the Study of Journalism
The global debate over so-called ‘fake news’ has PROPORTION WHO ARE VERY OR EXTREMELY CONCERNED
ABOUT EACH TYPE OF MISINFORMATION
changed a lot in the last year. What began as concern
over the narrow problem of completely made-up US
news stories has since sparked a renewed interest in
Stories where facts are
the much broader issue of online misinformation. twisted to push an agenda 67
In this section we take a more global look at what is often incorrectly Satire 22
perceived as an American problem. We measure ‘concern over’ and
0% 25% 50% 75%
‘exposure to’ multiple forms of misinformation, and look at how
both vary across countries. Based on how audiences perceive the
problem, we consider different types of what our previous audience UK
research suggests ordinary media users consider misinformation, REUTERS INSTITUTE FOR THE STUDY OF JOURNALISM / FURTHER ANALYSIS
including some content produced by the journalistic profession,
as well as content produced outside.28 We also consider possible
Slide 16 Stories where facts are twisted
to push an agenda 55
concern over completely made-up news is often matched by 0% 25% 50% 75%
concern over practices that have been partially legitimised by
some in the journalistic profession.
Norway
This global picture remains fairly consistent when we drill down into
individual countries. In the USA and the UK, the pattern is similar, Stories where facts are
twisted to push an agenda 43
with the either completely made-up stories or journalistic spin
Stories that are completely made up
attracting the most widespread concern. But there are also some for commercial or political reasons 37
notable national differences. In some European countries, such
as Norway and Austria, poor journalism is more concerning than Poor journalism 40
completely made-up stories (notice also that concern over all types The use of the term ‘fake news’
to discredit news media 34
is low in Norway), perhaps due to a stronger tradition of objective
Headlines that look like news
reporting. Concern over the misuse of the term ‘fake news’ is also but turn out to be adverts 29
high in countries like the USA and Austria, where politicians have
Satire 13
been using it to denigrate the news media in recent years. Concern
over headlines that turn out to be adverts is more widespread than 0% 25% 50% 75%
https://firstdraftnews.com:443/fake-news-complicated
27
Stories where facts are twisted
66
Rasmus Kleis Nielsen and Lucas Graves, ‘News You Don’t Believe’: Audience Perspectives on ‘Fake News’. Oxford: RISJ,
28
2017.an agenda
to push
Stories that are completely made up
for commercial or political reasons 59
The use of the term ‘fake news’
to discredit news media 34
38
Headlines that look like news / 39
but turn out to be adverts 29
Satire 13
0%
Czech Republic Very low Low High Very high
Stories where facts are twisted Q14_2018a_combined2. News literacy scale. Q_FAKE_NEWS_2_1-6. To what extent, if at all,
to push an agenda 63
are you concerned about the following. Base: All with very low/low/high/very high news literacy:
Stories that are completely made up for Selected markets = 11841/12625/8538/3910.
commercial or political reasons 66
Poor journalism 56
EXPOSURE TO COMPLETELY MADE-UP NEWS IS LOW
The use of the term ‘fake news’
to discredit news media 41
This year we also measured people’s self-reported exposure to
Headlines that look like news
but turn out to be adverts 48 the different forms of misinformation people express concern
over (notINSTITUTE
REUTERS all of them are
FOR necessarily
THE equally worrying).
STUDY OF JOURNALISM / FURTHERClearly,
ANALYSIS
Satire
0%
21
Poor journalism 59
PROPORTION WHO WERE EXPOSED TO EACH TYPE OF
The use of the term ‘fake news’
to discredit news media 53 MISINFORMATION IN THE LAST WEEK – ALL MARKETS
Headlines that look like news
but turn out to be adverts 58
Poor journalism 42
See Section 2.1, The Impact of Greater News Literacy, for an explanation of how we measured news literacy.
29
Reuters Institute for the Study of Journalism / Digital News Report 2018
PROPORTION WHO SAY THEY WERE EXPOSED TO COMPLETELY MADE-UP NEWS IN THE LAST WEEK – ALL MARKETS
75%
50%
49
44 44 43 42
38 36 35 34 34
31 31 30 30 29
25% 28 26 25 25 23 22 21 20 19 19 19 17 17 16 15 14 14 13 13
10 9 9
0%
TUR GRE MYS MEX HUN ROU CZE BRA BUL ARG CRO USA CHL KOR SPA POL TWN ITA AUS HK SWE SVK FIN CAN POR SGP IRE JPN FRA UK NOR AUT SUI BEL NLD DEN GER
Q_FAKE_NEWS_3. In the LAST WEEK which of the following have you personally come across? Stories that are completely made-up for political or commercial reasons. Base: Total sample in all markets.
EXPOSURE TO MADE-UP NEWS IS HIGHER THAN More striking still is that, in the US, self-reported exposure to
REUTERS INSTITUTE FORnews
THE STUDY OF is
JOURNALISM / FURTHER ANALYSIS
THE US IN SOME COUNTRIES completely made-up stories actually more widespread
Slide 25
among those that mainly consume news offline (36%, compared
Considering exposure to completely made-up news stories, the to 29% for those that mainly consume news online). When we
figure in the US is high at 31%, but exposure is even more widespread dig deeper into the data we see that this is mainly due to right-
in Eastern European countries like Hungary (42%) and Romania wingers that consume a lot of 24-hour TV news. This suggests
(38%), and Mediterranean countries like Greece (44%) and Turkey that people are encountering left-leaning TV news and concluding
(49%). In the UK, the figure is 15%, and lower still in other Northern that many of the stories they see are made up – something
and Western European countries like Germany (9%), Denmark potentially exacerbated by the lack of overlap in content between
(9%), and the Netherlands (10%). In these countries, exposure to left- and right-wing media.
completely made-up news stories is typically less widespread than
all of the other forms of misinformation we asked about.
PROPORTION WHO SAY THEY WERE EXPOSED TO EACH TYPE
OF MISINFORMATION BY MAIN SOURCE OF NEWS – US
Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN
source of news? Q_FAKE_NEWS_3. In the LAST WEEK which of the following have you personally
come across? Base: All that mainly consume news offline/online: All markets = 39595/32567.
40 / 41
Slide 28
PEOPLE WANT TO SEE ACTION TO COMBAT Echoes of this view can be found across all countries when we
MISINFORMATION consider news literacy. Support for action by technology and media
companies rises among those with high news literacy, but starts
Given
REUTERSthat concernFOR
INSTITUTE overTHE
misinformation when it comes
STUDY OF JOURNALISM to news
/ FURTHER is
ANALYSIS to drop again in the case of government intervention. This may be
Slide 26
high, it’s not surprising that most people think that media companies,
technology companies, and government should all do more to
because people with high news literacy are more sensitive to the
risks of over-regulation and the consequences for free speech.
combat it. Across the 23 markets where we asked this question,
three-quarters (75%) agreed that media companies should do more
to separate what is real and what is fake on the internet.30 The figure PROPORTION WHO AGREE THAT EACH SHOULD DO MORE TO
was slightly lower (71%) for technology companies like Facebook and SEPARATE WHAT IS REAL AND WHAT IS FAKE ON THE INTERNET
BY NEWS LITERACY – SELECTED MARKETS
Google. Just under two-thirds (61%) said government should
100% do more.
100% 85% Government
76% Media companies
100% 85% Technology companies
PROPORTION WHO AGREE THAT EACH SHOULD DO MORE 76%
85% Government
TO SEPARATE WHAT IS REAL AND WHAT IS FAKE ON
50%THE
51%
76% Media companies
INTERNET – SELECTED MARKETS Technology companies
Agree
Disagree
50% 51%
51%
The government 61 50%27 12
Neither agree nor disagree
Technology companies 71 0% 21 8
Very low Low High Very high
Media companies 75 19 6
0% 25%
Agree 50% 75% 0% 100%
Disagree Agree Very low Low High Very high
61 27 12
Disagree
0%
The government Agree 61 Neither agree
27
nor 12
disagree Very low Low High Very high
8 Disagree
Neither agree nor disagree
61 27 71 12 21
Neither
Q_FAKE_NEWS_4_2_1-3. Please
Technology companies agree
indicate noragreement
your
71 disagree
21 with
8 the following statements.
Technology
71 companies/media
21 75 8 19 6 companies/the government should do more to make it easier to
Media companies Q14_2018a_combined2. News literacy scale. Q_FAKE_NEWS_4_2_1-3. Please indicate your
Base: Total19sample:
separate what is real and fake on the internet. 75 6 Selected markets = 46010.
25% 50%
75
75%
19 6
100% agreement with the following statements. Technology companies/media companies/the
0% 25% 50% 75% 100% government should do more to make it easier to separate what is real and fake on the internet.
50% 75% 100% Base: All with very low/low/high/very high news literacy: Selected markets = 11149/11898/8069/3790.
Slide 27
more are fairly consistent across countries, but as we described
in the Executive Summary, we do see variation in terms of views
about government intervention. Over 70% in Spain and South
Korea think that the government should do more, but the figure
drops below half in Sweden (48%) and Denmark (43%). The
figure is lowest of all in the US (41%), perhaps because of a strong
commitment to the First Amendment and freedom of speech.
75%
73 72
70 69 68 68
67 65
64 64 63 63 63
61 61 60 59 59
55
50% 51
48
43 41
25%
0%
KOR SPA TWN ITA TUR AUS NLD BEL CAN NOR SGP IRE AUT UK FRA SUI GER JPN HK FIN SWE DEN USA
Q_FAKE_NEWS_4_2_3. Please indicate your agreement with the following statements. The government should do more to make it easier to separate what is real and fake on the internet.
Base: Total sample in each market.
These questions were asked in UK, USA, Germany, France, Italy, Spain, Ireland, Norway, Sweden, Finland, Denmark, Belgium, Netherlands, Switzerland, Austria, Turkey, Japan,
30
Antonis Kalogeropoulos
Research Fellow, Reuters Institute
for the Study of Journalism
This year, as well as general trust in news, we have explored the AVERAGE LEVEL OF TRUST IN SELECTED NEWS BRANDS –
trust that news users place in specific brands. Brand trust is FINLAND AND SPAIN
particularly interesting given that Facebook announced that it
FINNISH BRANDS SPANISH BRANDS
will prioritise news ‘from publications that the community rates
as trustworthy’,31 using an online survey. YLE News 7.91 Antena 3 6.08
Slide 30
not the case in Spain, where TVE is one of the least trusted brands
of those we asked about (5.54 average trust). Spain is also an outlier
when it comes to trust in digital-born brands. While in every other
country people tend to trust digital-born outlets less, in Spain they
are trusted more on average (led by Eldiario.es with 5.89 average
trust). This is partly because of the low trust for traditional brands
and partly because
10 many digital brands in Spain were started by Digital born
well-known journalists with a strong track record.
Print
10 7.48
7.23 Digital born TV
7.02 6.93 Commercial
6.58
AVERAGE LEVEL OF5.57
TRUST5.82
IN5.66
SELECTED NEWS BRANDS WITHIN6.23
EACH TYPE 5.54
– SELECTED MARKETS
6.15 6.12 6.27
5.86 5.75
5.49
5.81 5.71 5.84 5.67 5.51 5.63 Print
PSB
5 4.9
5.17 5.0 5.21
10 4.79 7.48
7.23 4.73
Digital born TV
7.02 6.93 Commercial
6.58
10 6.15 6.12 6.27 6.23
Digital born
5.82 5.66 5.86 5.75 5.81 5.71 5.84 5.67 5.51 5.63 Print
5
5.57
5.17
5.49
5.21
5.54 PSB
4.9 5.0
10 4.79 7.48
7.23
4.73
Digital born TV
7.02
6.58
6.93 Commercial Print
6.15 6.12 6.27 6.23
0 5.82 5.66 5.86 7.48 5.75 5.81 5.71 5.84 5.67 5.51 5.63 Print
5.57 7.23 5.49 5.54 PSB
7.02 5 UK 4.9 US 6.93 Germany 5.17 Denmark 5.0 Japan 5.21 Spain Hungary Commercial TV
Q6_2018. How trustworthy
6.58 4.79 7.48 4.73
6.156.936.12 6.27
7.23 6.23
7.02
6.58 5.82 5.66 5.86 5.81 5.71 5.84
wouldCommercial
you say news
TVfrom the
5.75 5.67 5.51 5.63
5
5.57 6.15 6.12
5.17
6.27 6.23 5.49
5.21
5.54 following brands is?PSB
Use the
0 5.82 5.66 5.86 5.0 5.75 5.81 5.71 5.84 5.67 5.51 5.63
4.9 5.57 4.79 5.49 5.54 4.73 scale below,
PSB where 0 is ‘not at
5 UK 4.9
US Germany 5.17 Denmark 5.0 Japan 5.21 Spain Hungary
4.79 4.73 all trustworthy’ and 10 is
‘completely trustworthy’. Base:
Total sample in each market.
0
UK US Germany Denmark Japan Spain Hungary Note: People who indicated that
they have not heard of a brand
were excluded.
0 0
UK UK US US Germany
Germany Denmark
Denmark Japan
Japan Spain
Spain Hungary
Hungary
31
As announced on Facebook: https://newsroom.fb.com/news/2018/01/trusted-sources. It was later reported that Facebook’s survey contains two questions:
‘Do you recognize the following websites?’ and ‘How much do you trust each of these domains?’ (answered in a 1–5 scale from ‘Entirely’ to ‘Not at all’)
https://www.buzzfeed.com/alexkantrowitz/this-is-facebooks-news-survey?utm_term=.kky08GjeqZ#.babvn4mM1k
32
In this survey, we asked for a number of news brands in each country. The list of news brands included TV, print, and digital-born outlets.
42 / 43
AVERAGE LEVEL OF TRUST IN SELECTED NEWS BRANDS BY AVERAGE LEVEL OF TRUST IN SELECTED NEWS BRANDS
POLITICAL LEANING - UK BY POLITICAL LEANING – USA
Left Centre Right Left Centre Right
Q1F. Some people talk about ‘left’, ‘right’, and ‘centre’ to describe parties and politicians. Q1F. Some people talk about ‘left’, ‘right’, and ‘centre’ to describe parties and politicians. With
With this in mind, where would you place yourself on the following scale? Q6_2018. How this in mind, where would you place yourself on the following scale? Q6_2018. How
trustworthy would you say news from the following brands is? Use the scale below, where 0 is trustworthy would you say news from the following brands is? Use the scale below, where 0 is
‘not at all trustworthy’ and 10 is ‘completely trustworthy’. Base: Left/Centre/Right: UK = ‘not at all trustworthy’ and 10 is ‘completely trustworthy’. Base: Left/Centre/Right: US =
523/1021/292. Note: People who indicated that they have not heard of a brand were excluded. 567/970/550. Note: People who indicated that they have not heard of a brand were excluded.
In many countries we see differences in brand trust according An example of a less polarised country in terms of news brand
to different political leanings. This is particularly the case in the REUTERS
trust INSTITUTE While
is Denmark. FOR THE STUDY
there OFstrong
are JOURNALISM / FURTHER
differences ANALYSIS
for brands like
United States, which as we have previously shown in our 2017 Slide 34
the right-wing digital-born website Denkorteavis (trusted more by
report has some of the most polarised news audiences in the those on the right) and Information (trusted more by those on the
world. Right-leaning respondents (marked in blue on the chart) left), these gaps are much smaller than polarised outlets in the US.
strongly distrust many of the news brands we asked about with In the UK, polarisation in terms of news brand trust is higher than
scores around 3/10 for many legacy American news outlets such in Denmark, but still low compared to the US. The most polarised
as MSNBC, the New York Times, and the Washington Post. Left- brands in the UK are the two most popular tabloids that are
leaning respondents show similarly low levels of distrust in two trusted more by those on the right (the Sun and the Mail), followed
brands, Fox News and Breitbart. by the left-leaning Guardian which shows the reverse pattern.
The least polarising brands in the US are local TV news, the Wall
AVERAGE LEVEL OF TRUST IN SELECTED NEWS BRANDS BY
Street Journal, and Yahoo! News. Local news tends to be less affected
POLITICAL LEANING – DENMARK
by the bitter national polarised political debates while Yahoo! News
follows a relatively neutral fact-based approach and partly relies Left Centre Right
on news agencies. For almost all other brands, the differences are TV2 Nyheder
staggeringly large – the biggest gap is for CNN (7.08/10 for those Ekstra Bladet
Metroxpres
on the left side of the political spectrum, and 2.4 for those on the Radio 24syv nyheder
right). These differences reflect the current political rhetoric from Dagens.dk
Berlingske
the right. President Trump has repeatedly accused CNN, the New Avisen.dk
York Times, Washington Post, NBC, and other brands of being biased Søndagsavisen
BT
and ‘fake news’,33 while repeatedly praising Fox News (particularly Børsen
morning shows like Fox and Friends).34 Jyllands Posten
DR Nyheder
Politiken
Information
Denkorteavis
0 2 4 6 8 10
Q1F. Some people talk about ‘left’, ‘right’, and ‘centre’ to describe parties and politicians.
With this in mind, where would you place yourself on the following scale? Q6_2018. How
trustworthy would you say news from the following brands is? Use the scale below, where 0 is
‘not at all trustworthy’ and 10 is ‘completely trustworthy’. Base: Left/Centre/Right: Denmark =
348/1113/353. Note: People who indicated that they have not heard of a brand were excluded.
https://www.vox.com/2018/2/9/16997022/strikethrough-trump-fox-friends-feedback-loop-explained-tweet
34
Reuters Institute for the Study of Journalism / Digital News Report 2018
BBC News
ITV News
Sky News CONCLUSIONS
Channel 4 News
Daily Mail
Guardian
This analysis shows that some brands are trusted much more than
Independent others but also underlines how strongly trust can be influenced by
The Times
Daily Telegraph
pre-existing views about politics. It also suggests that traditional
HuffPost brands with a long track record may have an advantage over
BuzzFeed News
REUTERS
DailyINSTITUTE
Mirror FOR THE STUDY OF JOURNALISM / FURTHER ANALYSIS digital-born brands and tabloids, even though these also frequently
Slide 36 Sun
Local newspaper
Canary
produce high-quality and accessible journalism, as Facebook starts
to implement brand trust scores into its algorithms. These findings
0 2 4 6 8 10 underline the difficulties in determining which brands should be
promoted or demoted as tech companies look to find sustainable
Q6_2018. How trustworthy would you say news from the following brands is? Use the scale solutions to the problems of unreliable news and misinformation.
below, where 0 is ‘not at all trustworthy’ and 10 is ‘completely trustworthy’. Base: Total sample in
each market. Note: People who indicated that they have not heard of a brand were excluded.
10% Right
Centre
AVERAGE LEVEL OF TRUST IN 7.8 SELECTED
7.57 PUBLIC SERVICE
7.7 BROADCASTERS
10% 7.11 7.26 7.14 Right
BY POLITICAL LEANING – SELECTED MARKETS 6.71
Left
6.0 6.23
5.93 5.91 5.94
Centre
5% 5.24
10% 7.8 7.57 7.7 Right
10% 7.26 4.5
7.11 7.14 4.0 Right
Left
3.91 6.71
5.93 5.91 6.0 3.33 6.23 3.2 5.94 Centre
5% 5.24
Centre
7.8 7.57 7.8 7.7 7.7
7.26 7.57 4.5
7.11 7.11 7.26 7.14 7.14 3.91 4.0 Left Left
6.71
6.71
0% 3.33 6.236.23 3.2
5.93
5.93 BBC News 5.91
DR News 5.91
ERT News 6.0NPR6.0
News TVE News MTV 5.94
5.94 Q1F. Some people talk about ‘left’, ‘right’, and ‘centre’ to describe
5% 5% 5.24 parties and politicians. With this in mind, where would you place
(UK) (Denmark) 5.24 (Greece) (USA) (Spain) (Hungary)
4.5 yourself on the following scale? Q6_2018. How trustworthy
3.91 4.0 4.5
would you say news from the following brands is? Use the scale
0% 3.91 3.334.0 3.2
3.33 below, where 0 is ‘not at all trustworthy’ and 10 is ‘completely
BBC News DR News ERT News NPR News TVE News 3.2 MTV trustworthy’. Base: Left/Centre/Right: UK = 523/1018/292, Denmark
(UK) (Denmark) (Greece) (USA) (Spain) (Hungary)
= 345/1108/351, Greece = 336/1196/192, Spain = 587/1097/142, USA =
526/801/450, Hungary = 195/1162/314. Note: People who indicated
0% that they have not heard of a brand were excluded.
BBC News DR News ERT News NPR News TVE News MTV
0% (UK) (Denmark) (Greece) (USA) (Spain) (Hungary)
BBC News DR News ERT News NPR News TVE News MTV
(UK) (Denmark) (Greece) (USA) (Spain) (Hungary)
44 / 45
In this section, we look in more detail at who uses alternative and left of the mid-point if it has an audience that contains a higher
partisan websites in different countries. We have defined these as proportion of left-leaning people than the sample as a whole.
websites or blogs with a political or ideological agenda with a user
base that tends to share these often partisan views. Most were In the UK, the Another Angry Voice blog and the Canary
created relatively recently and are mainly distributed through website are placed further to the left of the map, because a high
social media. The motivation may not be purely political as there proportion of their users self-identify on the left. By contrast
may also be a strong business opportunity in focusing on these users of Breitbart UK and of the Brexit supporting Westmonster
topics. The narrowness of their focus also separates them from are further to the right of the map, because the majority of the
some established news sites, which may also have a reputation users of these sites self-identify on the right.
for partisan political coverage.
In the US, the users of the right-wing websites Breitbart, The Daily
We have worked with partners in ten European countries to Caller, and InfoWars have an audience profile that is much further
identify a number of sites that fit these criteria and then to to the right than other websites (with the exception of Fox News).
measure usage via our survey. Across these sites, net usage and Occupy Democrats’ audience is at the left side of the political
awareness was higher in Spain, Poland, the Czech Republic, and spectrum, close to other outlets with predominantly left-wing
Sweden, but lower in Austria, Finland, Germany, and the UK. audiences like NPR and Huffington Post.
In this chapter we explore the profile of the users of these sites In Sweden, the audience of Fria Tider, Nyheter Idag, and
including demographic breakdown and political orientation. Ledarsidorna are further to the right of the audience of the top
Using open-ended survey responses we also hear more about the 15 news brands. Academic research shows that these sites tend
motivations people have for using these websites. to come from a right-wing position and present themselves as
REUTERS INSTITUTE FOR THE STUDY OF JOURNALISM / FURTHER ANALYSIS alternatives to the legacy media, who they perceive as censoring
Slide 37 critical information on issues such as immigration.35 In Austria,
we also see that users of the far-right Unzensiriert (Uncensored),
HOW PARTISAN ARE THESE WEBSITES?
founded by a former Freedom Party (FPO) official, are furthest to
To examine whether the users of alternative and partisan the right of the audience map while Kontrast.at, a news blog run
websites are on the left or the right of the political spectrum, by the parliamentary club of the social-democratic party SPÖ,
we asked all respondents to self-identify their political views and also pushed through social media channels, is more on the left
then we combined these data with the online sources they use to side of our audience map.36
create the audience maps seen below. An outlet appears to the
AUDIENCE MAPS FOR THE TOP 15 ONLINE NEWS SOURCES AND SELECTED ALTERNATIVE OR Q1F. Some people talk about ‘left’, ‘right’,
PARTISAN BRANDS – UK and ‘centre’ to describe parties and
politicians. With this in mind, where would
you place yourself on the following scale?
The Canary Westmonster Q5b. Which of the following brands have
you used to access news online in the last
Breitbart week (via websites, apps, social media, and
Another other forms of internet access)?
BBC Online Q5c_2018_2. Which, if any, of the following
Angry Voice News have you used to access news in the last
Guardian Mail
Online Online week? Base: Total sample in each market.
Note: Those who answered don’t know to Q1F
were excluded.
35
K. Holt, ‘Journalistik bortom redaktionerna?’ in SOU 2016:30 Människorna, medierna, marknaden (pp. 403–428). Stockholm: Wolter Kluwers, 2016. See also Dagens
Nyheterinvestigation into these sites that it says share criticisms of Sweden’s immigration policy and contempt for the established media.
https://www.dn.se/nyheter/sverige/brottsdomda-nolltaxerare-och-jagade-av-kronofogden/
36
ORF News discusses SPO’s blogs and Facebook strategy, 7 July 2017, accessed Apr. 2018. https://oe1.orf.at/artikel/635301
Reuters Institute for the Study of Journalism / Digital News Report 2018
AUDIENCE MAPS FOR THE TOP 15 ONLINE NEWS SOURCES AND SELECTED ALTERNATIVE OR Q1F. Some people talk about ‘left’, ‘right’,
PARTISAN BRANDS – USA and ‘centre’ to describe parties and
Info Wars politicians. With this in mind, where would
Occupy you place yourself on the following scale?
Democrats Q5b. Which of the following brands have
you used to access news online in the last
The week (via websites, apps, social media, and
REUTERS INSTITUTE FOR THE STUDY OF JOURNALISM / FURTHER ANALYSIS Daily Caller other forms of internet access)?
Q5c_2018_2. Which, if any, of the following
Slide 39 Yahoo! News
have you used to access news in the last
week? Base: Total sample in each market.
Note: Those who answered don’t know to Q1F
were excluded.
AUDIENCE MAPS FOR THE TOP 15 ONLINE NEWS SOURCES AND SELECTED ALTERNATIVE OR Q1F. Some people talk about ‘left’, ‘right’,
PARTISAN BRANDS – SWEDEN and ‘centre’ to describe parties and
Ledarsidorna Nyheter idag Fria tider politicians. With this in mind, where would
you place yourself on the following scale?
Q5b. Which of the following brands have
you used to access news online in the last
week (via websites, apps, social media, and
REUTERS INSTITUTE FOR THE STUDY OF JOURNALISM / FURTHER ANALYSIS other forms of internet access)?
Q5c_2018_2. Which, if any, of the following
Slide 40
Aftonbladet online
have you used to access news in the last
week? Base: Total sample in each market.
Note: Those who answered don’t know to Q1F
were excluded.
AUDIENCE MAPS FOR THE TOP 15 ONLINE NEWS SOURCES AND SELECTED ALTERNATIVE OR Q1F. Some people talk about ‘left’, ‘right’,
PARTISAN BRANDS – AUSTRIA and ‘centre’ to describe parties and
politicians. With this in mind, where would
unzensuriert.at you place yourself on the following scale?
Kontrast.at Q5b. Which of the following brands have
you used to access news online in the last
week (via websites, apps, social media, and
other forms of internet access)?
Q5c_2018_2. Which, if any, of the following
have you used to access news in the last
week? Base: Total sample in each market.
Note: Those who answered don’t know to Q1F
were excluded.
These maps show that these new websites and blogs have given Further complicating the situation, in some Central and Eastern
voice to views that previously may have been unrepresented European countries the government itself also engages in
in the media, but they also show the difficulties in classifying populist narratives, which are covered by sympathetic (or more
partisan sites. We find traditional media sites, like Fox News and directly controlled) traditional media outlets. Here the divisions
some UK newspapers, also talking to partisan audiences even if between traditional and partisan brands may blur compared
they cover a much wider range of news beyond politics. with the examples on the maps above. In Poland, for example,
the mainstream public broadcaster TVP, which has an editorial
In other countries we find that these sites often speak to line that supports the ruling Law and Justice party,37 appears in a
different kinds of divisions that are not fully captured by similar position on our map to PolskaNiepodlegla.pl (Independent
a traditional left–right spectrum. Often we find sites on the Poland) a right-wing nationalist site created in 2013. Recent
both left and the right sharing a common anti-immigration headlines from this publication include ‘Islam is violence and rape’,
and anti-establishment agenda. ‘Poland for Poles’, and ‘German arrogance on the rise’. 38 Another
37
Reporters Without Borders World Freedom Index 2017 report says that controversial reforms carried out by Poland’s ultra-conservative Law and Justice
government since late 2015 include bringing public radio and TV broadcasters under its control, replacing their directors, and turning them into propaganda outlets.
https://rsf.org/en/journalism-weakened-democracys-erosion
38
http://www.digitalnewsreport.org/wp-content/uploads/2018/05/Recent-covers-from-Polska-Niepodlegla.pdf
46 / 47
site with a partisan audience is WPolityce.pl, which is at the centre What users of most of these websites have in common is low trust
of a number of sites (and a TV station) that are supportive of the in news, compared to the total sample in their countries. Fewer
Law and INSTITUTE
REUTERS Justice party
FORand
THEits policies.
STUDY By contrast,
OF JOURNALISM Koduj24.pl
/ FURTHER is
ANALYSIS users of Breitbart in the US show trust in news (13%) compared to
Slide 41
a liberal news website launched in 2016 by a former public radio
editor as an official news service of Komitet Obrony Demokracji,
the country average (34%). And the same is true for users of anti-
immigration and right-wing sites Unzensuriert in Austria and Fria
or the Committee for the Defence of Democracy, one of the Tider and Nyheter Idag in Sweden, when compared to national
major opposition organisations in Poland that recently mobilised averages. By contrast some left-leaning partisan sites like Occupy
thousands of people to demonstrate in defence of the constitutional Democrats have much higher trust levels (56%) than the average,
tribunal and the judiciary.39 in common with other left-wingers in the United States.
AUDIENCE MAPS FOR THE TOP 15 ONLINE NEWS SOURCES AND SELECTED ALTERNATIVE OR Q1F. Some people talk about ‘left’, ‘right’,
PARTISAN BRANDS – POLAND and ‘centre’ to describe parties and
politicians. With this in mind, where would
you place yourself on the following scale?
Koduj24.pl PolskaNiepodlegla.pl WPolityce.pl Q5b. Which of the following brands have
you used to access news online in the last
week (via websites, apps, social media, and
other forms of internet access)?
Onet.pl Q5c_2018_2. Which, if any, of the following
have you used to access news in the last
week? Base: Total sample in each market.
Note: Those who answered don’t know to Q1F
were excluded.
MOTIVATIONS FOR USE “I generally agree with the views of these sites, and they
don’t report ‘fake news’ like CNN and the other Lame
When asked about motivations for using these websites on an Stream Media!”
REUTERS INSTITUTE FOR THE STUDY OF JOURNALISM / FURTHER ANALYSIS
open-ended form in the survey, most respondents talked about
Slide 42
their distrust of – or lack of respect for – mainstream media
(M, 71, Breitbart user, US)
(MSM). In the US, right-wing respondents used similar language In other countries too, the rejection of mainstream, ‘biased’,
to that adopted by the US president. ‘political correct’ media was a core reason for using these websites:
“Conservative news is real news as opposed to totali- “Mainstream media is biased, always covers the news
tarian socialist propaganda from elite media sources.” to show the Tories in a good light, you have to look
(M, 64, Breitbart user, US) further if you want the truth.
(F, 48, Another Angry Voice user, UK)
PROPORTION OF USERS OF SELECTED ALTERNATIVE “ I like to read articles which don’t appear in the mass
OR PARTISAN BRANDS THAT TRUST MOST NEWS MOST media for reasons of political correctness.”
OF THE TIME – US AND SWEDEN
(M, 47, Politically Incorrect news user, Germany)
50% 50%
In Germany and Austria in particular, a key motivation expressed
was about finding alternative and different perspectives on the
41 41
subject of immigration. Here traditional media, and in particular
34 34 Public Service Broadcasters (PSBs), are seen by some as
25% 25%
deliberately concealing the truth:
24 24 24 24
18 18
“I believe that the public service broadcasters such as
13 13
ARD and ZDF are controlled by the state. That’s why
I also inform myself on websites that offer free and
uncensored news.”
0% 0%
Breitbart
Breitbart
Daily Caller
Daily Caller
All users
All users
Fria Tider
Fria Tider
Nyheter
Nyheter
All users
All users (M, 67, Politically Incorrect (PI-News), and Junge Freiheit
users users users users USA USA users users Idag users
Idag users
Sweden Sweden
user, Germany)
Q5c_2018_2. Which, if any, of the following have you used to access news in the last week.
Q6_2016_1. Please indicate your level of agreement with the following statement. I think you
can trust most news most of the time. Base: All those that used Breitbart/Daily Caller in the US and
Fria Tider/Nyhter Idag in Sweden: US = 171/133, Sweden 212/198.
“Because it is interesting and because as opposed In the UK, there are no significant differences in terms of age in
to the ORF, it provides uncensored news.” the use of the right-wing Breitbart or the left-wing Canary, which
(M, 61, Unzensuriert user, Austria) are used only by a small fraction of the UK population. But in
REUTERS INSTITUTE
Germany, we see aFOR THE STUDY
different OF JOURNALISM
demographic / FURTHER
profile. ANALYSIS
When looking
“The Junge Freiheit often reports about things that Slide 43
at whether people use at least one of a number of right-wing
interest me: when dole sanctions are tightened, when websites, (Breitbart, Politically Incorrect (PI-News), Compact
things are concealed in the media, or simply when Online, Junge Freiheit), we find that they are more popular among
information are tried to be kept away from us. It is not those under 35, while they are predominantly used by men
my first point of contact but when it comes to social (60% of those who use at least one of these websites). We also
injustices etc., it is my reference.” do not find any clear association with income. These websites in
(F, 35, Junge Freiheit user, Germany) Germany are similarly popular among individuals in low, medium,
and high-income households.
In Spain the character of these sites is distinctly different. The
weakness of mainstream media has led to a range of alternative 10%
PROPORTION THAT USED SELECTED ALTERNATIVE OR
political websites and blogs that do not always fit a left/right PARTISAN BRANDS IN THE LAST WEEK BY AGE – GERMANY
agenda. Partisanship could be related to the territorial integrity
of Spain (Catalan independence) or more closely related with a
particular political party. But the motivation for using these sites 5%
is similar, to gain perspectives that are not represented by the
4
mainstream media. 3 3 3
1 1
2 2
“To get news from a Catalan point of view because
I don’t trust news from Spain.” 0%
U35 35+ U35 35+ U35 35+ U35 35+
(F, 34, Directe.Cat user, Spain) Breitbart Politically Incorrect Compact Online Junge Freiheit
(PI-News)
Q5c_2018_2. Which, if any, of the following have you used to access news in the last week.
“To have another perspective of the news and current Base: Under 35s/35s and over: Germany = 510/1528.
This chapter was compiled with the help of research and insight
USE OF ALTERNATIVE WEBSITES AND AGE/GENDER from Grzegorz Piechota, Reuters Institute (Poland), Kristoffer Holt,
Linnæus University, Kalmar (Sweden), Samuel Negredo Bruna,
Looking at the demographic profile of different sites in the US, we University of Navarra, (Spain), Sergio Sparviero and Josef Trappel,
see that they are used by both young and old, though Breitbart Salzburg University (Austria), Sascha Hölig, Hans-Bredow-Institut für
in the US is more popular among those over 35 (8% reach vs 3% Medienforschung (Germany).
reach among those below 35). It is also predominantly used by
men (68% of its audience).
48 / 49
While some countries see significant progress WHO DONATES TO NEWS ORGANISATIONS?
REUTERS INSTITUTE FOR THE STUDY OF JOURNALISM / FURTHER ANALYSIS
in persuading consumers to pay for digital
subscriptions, this is proving more challenging for
Slide
Donations 46
tend to come from the younger half of the population.
This millennial group is more confident about paying for online
less wealthy countries, for poorer groups, and for services in general and gives more regularly to online charities.41
As our own research into paying for news showed last year, many
particular types of content that are democratically younger people are reluctant to sign up for just one subscription
important or less commercially valued. for fear of missing out on being able to pick and choose sources.
Any message that suggests contributions might keep journalism
In these cases, donations could be one way of maintaining existing open is likely to work well with this group.
legacy news organisations and funding new enterprises. News
organisations like the Guardian are building their future business
GUARDIAN MESSAGING THAT APPEARS
on the back of donation-based membership, while our country
ON MOST NEWS STORIES
pages are full of examples of new crowdfunded start-ups. In this
chapter we look at the extent and limits of this approach across
countries and explore the reasons why more people are donating
to news, INSTITUTE
REUTERS with a focus
FORon the
THE US, OF
STUDY Spain,40
and the
JOURNALISM UK.
/ FURTHER ANALYSIS
Slide
Overall we 45
find that the percentage of people donating to news
organisations is small, just 1% in the UK rising to 3% in the US.
But the scale of the opportunity looks to be much greater, with
on average, a quarter of our sample (22%) saying they might be
prepared to donate to a news organisation in the future if they felt
if could not cover their costs in other ways.
PROPORTION
50%
THAT MADE A DONATION TO A NEWS ORGANISATION IN THE LAST YEAR/WOULD CONSIDER DONATING IN THE
FUTURE – SELECTED MARKETS Might be prepared to
donate in the future
50% Currently donates to
aMight
news be prepared to
organisation
50% donate in the future
Might be prepared
Currently donatestoto
donate in the future
28 a news organisation
25% 26 26 Currently donates to
24
22 a news organisation
19 18
28 17
25% 26 26
28 24
25% 26 26 22
3 3 2 2 24 2 22 1
19
1 18 1 17 Scale of
0% 19 18 17 opportunity
USA SWE SPA NOR IRE GER UK FIN
3 3 2 2 2 1 1 1
3 3 2 2 2
0% 1 1 1
USA
0% SWE SPA NOR IRE GER UK FIN
USA SWE SPA NOR IRE GER UK FIN
Q7ai. You said you have accessed paid for ONLINE news content in the last year. Which, if any, of the following ways have you used to pay for ONLINE news content in the last year? Q7c_DONATE_2. Please
indicate your level of agreement with the following statement. I would consider making a donation to a news outlet I like if they were unable to cover their costs in other ways. Base: Total sample in each market.
For information about donations in Spain we are grateful to Samuel Negredo Bruna and the team at the University of Navarra.
40
https://www.thebalance.com/how-millennials-have-changed-charitable-giving-2501900
41
Reuters Institute for the Study of Journalism / Digital News Report 2018
50%
Under 45s more
likely to donate
25%
19
16 17
11
8
This messaging is designed to strike a chord with those who are
0%
18-24 25-34 35-44 45-54 55+ worried about ‘fake news’, partisan news, and poor journalism.
https://www.theguardian.com/gnm-press-office/2018/jan/26/guardian-us-reaches-milestone-with-over-300000-paying-supporters-in-america
42
50 / 51
DONATIONS AND CROWDFUNDING IN SPAIN surprising given that very few others are asking for donations.
A key motivation is a desire to preserve one of the few
Independent media in Spain have been experimenting with a mainstream news organisations with a distinctly liberal agenda.
range of donation models for years. This has been important in
a country with little tradition of print subscription and where “It is important that the Guardian continues to be
journalism is threatened by declining revenues and a perceived available to counter nearly all the other newspapers
lack of independence. which are right-wing.”
(F. 63, UK)
“It is the only way to maintain free media that is
independent of political power.” For others, donation is more about guilt. Respondents say they
(M, 45, Spain) used to pay for the printed paper but now access it free on the
internet so they feel they should contribute.
As far back as October 2015, El Español raised €3.6m (£2.6m;
$4m) through equity crowdfunding. At launch it had 5,624 small A few other small UK publications that now ask for donations
shareholders and around 10,000 subscribers. But now its strategy were also mentioned by respondents. These include bloggers and
has switched to ongoing donation models, something it has in political sites like pro-independence Scottish site Bella Caledonia
common with many other digital-native news organisations. and Scot goes Pop. The Canary is a left-wing partisan site that
relies on monthly contributions from around 1,500 supporters.
These usually take the form of voluntary subscriptions or
memberships, pioneered by Vilaweb in Catalonia and successfully
adopted by Eldiario.es, which had more than 30,000 members in
April 2018.43 Users donate money on a regular basis and obtain
extra benefits in return such as an ad-free website or participating
in meetings. The annual membership fee is €60 though you can
choose to donate more.
REASONS FOR DONATIONS – UNITED KINGDOM Perhaps the most significant finding is that younger groups are
most likely to give money for news. Donations may help bridge
In the UK, news has traditionally been supplied by a strong and the gap between paying nothing and an expensive subscription,
vibrant commercial newspaper sector, commercial TV, and the but they also work better for a generation that likes to access
publicly funded BBC. Donation is a relatively new concept. Just 1% multiple sources on multiple devices. For both these reasons
of our sample gives to a news organisation and from comments we can expect pay-as-you-go models like donations and
it is clear that most are donating to the Guardian. This is not crowdfunding to be an increasingly important part of the picture.
https://l.eldiario.es/30000-socios
43
Reuters Institute for the Study of Journalism / Digital News Report 2018
Slide 53
In this chapter, we explore the rise of the use of In the US, which is one of the countries with the steepest decrease
in Facebook use for news, we can see that this is much greater
messaging apps for news and how this is related
among young users (14 percentage points difference between
to decline in Facebook use for news. As seen in 2016 and 2018) whereas among the oldest age group there are no
the Executive Summary of this report, the use of differences reported. At the same time, use of messenger apps for
news (WhatsApp, Facebook Messenger, Viber, Telegram, etc.) has
Facebook for news has been falling since 2016 in
grown with all groups but under 35s are the heaviest users.
many countries, especially in some that have been
affected by public debate over misinformation. PROPORTION THAT USED FACEBOOK FOR NEWS IN THE LAST
WEEK BY AGE (2016-18) – US
At the same time, more people have been using
messaging apps such as WhatsApp for any purpose75% 75%
2018 20
(44%), while average usage for news has more 2016 20
than doubled to 16% in four years.
50% 50%54 54
48 46 48 46
45 45
In terms of definition, it can be hard to separate social networks 42
39
42 41 39 41
38 38 38 38
from messaging
REUTERS applications,
INSTITUTE FOR THE STUDY though we have attempted
OF JOURNALISM to do so
/ FURTHER ANALYSIS
31 31
Slide 52
on the basis of whether they are principally used for messaging
25% or
not. Twitter and Instagram, of course, have messaging built into
25%
Q12B. Which, if any, of the following have you used in the last week for news? Base: 18–24/25–
34/35–44/45–54/55+: 2016 = 175/329/377/300/1016, 2018 = 232/386/441/355/987.
PROPORTION THAT USED SELECTED SOCIAL NETWORKS AND MESSAGING APPS IN THE LAST WEEK – ALL MARKETS
71 +1 44 +4
Facebook 46 -1
WhatsApp 16 +1
66 +5 41 +5
YouTube 24 +2
FB Messenger 10 +2
30 +6 10 +1
Instagram 7 +1
Snapchat 2–
26% use for news (+3)
20 – 9 +2
Twitter 10 –
Viber 2–
16 +2
For news 4 +1 For news
LinkedIn 4 Any purpose Telegram 2 +1 Any purpose
+1
0% 25% 50% 75% 0% 25% 50% 75%
Q12A/B. Which, if any, of the following have you used for any purpose/news in the last week? Base: Total sample in all markets. Note: Also showing change from 2017.
52 / 53
Slide 56
The majority of those who use messaging apps for news also use
PROPORTION THAT USE WHATSAPP AND FACEBOOK FOR
EACH – ALL MARKETS Facebook for news. This is particularly the case in the United
States where Facebook Messenger dominates and WhatsApp
75%
Facebook is rarely used. But in Brazil and Germany, where WhatsApp is
Facebook
widespread, there is slightly less overlap with Facebook. In these
WhatsApp WhatsApp
markets more reading and sharing seems to have moved to
50% 54 54 WhatsApp as well as discussion – at least for some people.
42 42
39 39
OVERLAP IN USE OF FACEBOOK AND WHATSAPP FOR NEWS
30 25% 30 – SELECTED MARKETS
24 24
17 16 17 16
11 11
0%
Looked at ClickedLooked
on at TakenClicked
part on Taken part Taken in part Taken part in
news headlines a link
news
to get
headlines in a private
a link to get a groupinset
a private
up a group set up
/videos (but more information
/videos (but discussion
more information to discuss
discussion
a to discuss a
not clicked (e.g. from
not clicked about a(e.g.
newsfrom particular
about a news particular
for further a news website)
for further story a (one
newsor website) newsstory
topic(one or news topic
information) information) more people) more people)
US
Use Facebook for news: 39%.
Q12_2018_FB/WA. Thinking about the news you get via Facebook/WhatsApp, which of the Use Messenger for news: 7%.
following have you done in the last week? Base: All that used Facebook/WhatsApp for news in the
Use Facebook and Messenger for news: 6%
last week. All markets = 34014/11660.
Focus groups, held in the US, UK, Brazil and Germany, give us more Brazil
insight this year about why messaging apps might be better at Use Facebook for news: 52%.
Use WhatsApp for news: 48%.
facilitating interaction and discussion. Users said that they have Use Facebook and WhatsApp for news: 28%.
groups set up for friends, family or work and that they can chat and
post articles about all sorts of topics including news more freely:
“The whole thing about social media is like wearing REUTERS INSTITUTE FOR THE STUDY OF JOURNALISM / FURTHER ANALYSIS
a mask. So when I am in my messaging groups with
my friends the mask comes off and I feel like I can
Slide 54
truly be myself” Germany
(F, 30-45, UK) Use Facebook for news: 24%.
Use WhatsApp for news: 14%.
Use Facebook and WhatsApp for news: 6%.
But the use of social networks and messaging apps for news is
not mutually exclusive. Respondents often talked about coming Q12B. Which, if any, of the following have you used in the last week for news? Base: Total sample
across news via Facebook or Twitter, but then posting it on in each market.
“Somehow WhatsApp seems a lot more private. Like PROPORTION THAT USED MESSAGING APPS FOR NEWS IN
it’s kind of a hybrid between texting and social media. THE LAST WEEK BY AGE – US
Whereas in Facebook, for some reason it just feels like 50%
it’s public. Even if you’re in Messenger.”
(F, 20-29, US)
that sense.” 21
Q12B. Which, if any, of the following have you used in the last week for news? Base: 18–24/25–
34/35–44/45–54/55+: 232/386/441/355/987. Note: Showing net usage for WhatsApp, Line, Viber,
Snapchat, WeChat, Kik, Slack, and Facebook Messenger.
Reuters Institute for the Study of Journalism / Digital News Report 2018
PROPORTION THAT USE FACEBOOK MESSENGER AND WHATSAPP FOR NEWS – SELECTED MARKETS
Messaging Apps Greece Norway US Australia Finland Argentina Hong Kong Malaysia
Q12B. Which, if any, of the following have you used in the last week for news? Base: Total sample in each market.
Across a wider set of countries, we find that the use of Facebook One reason is that they do not always feel comfortable in
Messenger for news is high in a few countries like Greece or expressing their political views in front of friends, family, and
Norway where it is the dominant messaging app for news or for all acquaintances. In countries like Japan, Norway, the US, or the
purposes. However, in most countries, WhatsApp is the dominant UK (see chart below), more people are concerned that their
messaging app, particularly in Latin American, Southeast Asian, immediate or outer social circle will think differently about
and Southern European countries. them44, and that can be a reason why more people are using
messaging apps for news.
Elsewhere we see a range of other messaging apps that are
not owned or operated by Facebook. Viber is the most popular Overall, these findings highlight the move of audiences,
messaging app in a number of Balkan countries where it is used particularly younger groups, to more private apps for reading and
for news by 14% in Bulgaria and Greece and 12% in Croatia. Line is particularly discussing news. However, as the findings suggest,
widely used in Taiwan (73% for any purpose, 53% for news), while large and less private social networks (mainly Facebook) are
it is also the most popular messaging application in Japan (27% still largely used for finding and reading news stories. If these
for any purpose, 9% for news). trends towards messaging apps are strengthened, it could create
new dilemmas for publishers around being able to engage with
WeChat is widely used in Hong Kong (52% for all purposes and ordinary citizens. The shift to messaging apps is partly driven by
15% for news) and Malaysia (28% for all purposes and 10% for a desire for greater privacy, so pushing news into these spaces
news). Kakao Talk is the dominant messaging app in South Korea needs to be more organic and more conversational if it is to be
used by the large majority of online news users (39% also use accepted. In any case, setting up broadcast lists in WhatsApp is a
it for news). Telegram use is increasing but still at low levels. It complex and labour-intensive process (publishers have to provide
has doubled since 2016 in the 26 countries of the 2016 sample, a phone number45 which users then subscribe to). However,
reaching 3% in 2018. However Telegram, whose main feature is journalists have effectively used WhatsApp groups to distribute
strong encryption, is particularly popular in more authoritarian news when covering political development in places with
REUTERS INSTITUTE
countries FOR THE STUDY
such as Malaysia (21% OF
useJOURNALISM / FURTHER
it for all purposes andANALYSIS
9% for censorship.46 Facebook Messenger makes it easier for publishers
Slide 58
news) and Singapore (19% for all purposes and 6% use it for news). to create branded spaces and conversational interfaces but users
have so far proved reluctant to sign up. Finally, if more immediate
Privacy is an important issue for users, and this partly explains the
and intelligent discussion moves to messaging apps, this could
growth in use of messaging apps, as opposed to more open social
make Facebook and Twitter comments even less representative of
networks. As noted in the Executive Summary, users in some ‘less
general users
Online political than they already are.
expression:
free’ countries are more likely to think carefully before expressing
their political views online. However, we can see that people also Could make work colleagues or other
acquaintances think differently about me
turn to messaging apps in non-authoritarian countries. Could make friends or family think
differently about me
Could get me into trouble
with the authorities
PROPORTION CONCERNED ABOUT DIFFERENT CONSEQUENCES OF OPENLY EXPRESSING
THEIR POLITICAL VIEWS ONLINE – SELECTED MARKETS
50%
0
US UK Japan Norway
50%
Q13a_2018_1-3. Please indicate your level of agreement with the following statements. I tend to think carefully about expressing my political views openly on the internet because this could get me
into trouble with the authorities/because this could make friends or family think differently about me/because this could make work colleagues or other acquaintances think differently about me.
Base: Total sample in each country.
36 37
44
A phenomenon called
34 ‘context
34 collapse’
34 by danah boyd, ‘Faceted Id/entity: Managing
33 Representation in a Digital World’, MA thesis, Massachusetts
Institute of Technology, Cambridge, MA, 2002. 32 32
45
E.g.
25% http://www.bbc.co.uk/news/world-30821245
27 28
46
https://www.cjr.org/tow_center_reports/foreign_correspondents_chat_apps_unrest.php
23
21
54 / 55
Audio is attracting new renewed interest from Surprisingly, podcasts seem to be least accessed in North European
countries with a strong audio tradition such as Finland (24%),
publishers as mobile listening grows and on-
Germany (22%), the UK (18%), and the Netherlands (18%). This
demand technology in the car disrupts linear radio may be because popular public broadcasters have little incentive
listening. At home, voice-activated speakers like to undermine their linear radio listening by producing or promoting
podcasts. On the other hand, there may also problems of definition
the Amazon Echo and Google Home are creating
with the term podcast not equally understood across countries.
new opportunities to distribute linear podcasts as In the UK, for example, much listening comes via the popular BBC
well as create new audio products. iPlayer radio app but on-demand streams and downloads accessed
this way are not labelled specifically as podcasts and may not be
In this chapter we explore the popularity of news-related understood as such in surveys such as ours.
podcasts in 22 countries47 and also look at which demographics
are most likely to access these episodic digital audio files, which
can be downloaded, subscribed to, or listened to. For the first time PODCASTS ARE A SIGNIFICANT OPPORTUNITY TO
this year, we have also asked about the type of podcasts accessed, REACH YOUNGER AUDIENCES
and in a number of countries open-ended responses give us more
detail about the most popular programming. The most striking demographic trend is the extent to which young
people have embraced podcasts. The chart overleaf compares the
Overall, a third of our sample (34%) listens to a news-related proportion of each age group that uses podcasts at least monthly
REUTERS
podcast INSTITUTE FOR THE but
at least monthly STUDY OF JOURNALISM
there / FURTHER
are significant ANALYSIS
country with those that listen to radio news at least weekly. This is a
Slide 59
differences. In Asian countries like South Korea (58%) and Taiwan slightly unfair comparison given that monthly radio listening will
(55%), strong smartphone penetration together with high levels be somewhat higher than the chart suggests. Even so, just under
of social sharing have helped podcasts grow rapidly. In the United half of under 35s are using news-related podcasts, which is almost
States, which has produced much of the innovation in terms of certainly far more of this group than listen to traditional radio news.
formats (Serial, S-Town) and business models (sponsorship and
targeted advertising), a third (33%) say they have accessed a news
podcast in the last month.
58
55
50%
47
40 38
36 34
33 33 33 32 31
30 28 28
25% 27 26 26
24 22
20 18 18
0%
KOR HK TWN SPA IRE SWE SUI AUS USA SGP NOR ITA CAN FRA AUT DEN JPN FIN GER BEL UK NLD ALL
Q11F_2018. A podcast is an episodic series of digital audio files, which you can download, subscribe, or listen to. Which of the following types of podcast have you listened to in the last month? Base: Total
sample in each market.
US, UK, Germany, France, Italy, Spain, Ireland, Norway, Sweden, Finland, Denmark, Belgium, Netherlands, Switzerland, Austria, Japan, South Korea, Taiwan, Hong Kong,
47
Slide 60
Following the release of iTunes analytics in December 2017, early
data suggest that most podcasts are listened to for at least 90%
of their duration, giving the lie to the view that young people have
minimal attention spans. With advertising spend on podcasts in
the United States rising to $220m they could offer a significant
commercial opportunity for publishers as well as a route to
attracting hard-to-reach millennials.48
75%
Radio News (weekly) Radio News (weekly)
50%
48 48 48
39 3938 38
36 36
32 30 32 30
27 25% 27
2 22 22 22
0%
25-34 35-44
18-24 45-54
25-34 55+
35-44 45-54 55+
Q3. Which, if any, of the following have you used in the last week as a source of news? Q11F_2018.
A podcast is an episodic series of digital audio files, which you can download, subscribe, or listen
to. Which of the following types of podcast have you listened to in the last month? Base:
18–24/25–34/35-44/45–54/55+: Selected markets = 4787/7575/8084/8566/16998.
Sport 8 The US podcast scene is vibrant and varied. Over 500 different
podcasts were mentioned, ranging from political talk shows like
Contemporary life Ben Shapiro and Rush Limbaugh, adapted public radio shows like
(e.g. crime, societal issues) 10 This American Life and Freakonomics, and digital-born shows like
Specialist subjects Pod Save America, a progressive podcast run by four former aides
(e.g. science and technology, 14 to Barack Obama, Every Little Thing from Gimlet media, and Guys
business, media, health)
We F**ked, a podcast about sex from comics Krystyna Hutchinson
Lifestyle subjects and Corinne Fisher.
(e.g. food, fashion, arts, 13
literature, travel, fun)
News, politics,
international events 14
0% 25% 50%
Male Female
Q11F_2018. A podcast is an episodic series of digital audio files, which you can download,
subscribe, or listen to. Which of the following types of podcast have you listened to in the last
month? Base: Total sample in selected markets.
https://www.wired.com/story/apple-podcast-analytics-first-month
48
56 / 57
Ünsal Ünlü
Broadcasts:
5 times a week at regular time
Channels:
YouTube, Twitter, Scope (Periscope),
Soundcloud and iTunes (Podcast)
Personal conversation with Ünsal Ünlü by Servet Yanatma, Visiting Research Fellow Reuters Institute, Mar. 2018, who also contributed to this section on Turkey.
49
Reuters Institute for the Study of Journalism / Digital News Report 2018
58 / 59
Section 3 Europe
3.01 United Kingdom 62
Analysis by Country
3.02 Austria 64
3.03 Belgium 66
3.04 Bulgaria 68
3.05 Croatia 70
In this section we publish a country-based view of the findings, 3.06 Czech Republic 72
which includes an overview of media characteristics and the 3.07 Denmark 74
most important data points in terms of digital news. 3.08 Finland 76
These include headline figures on consumption in each country, including details 3.09 France 78
of the most popular news brands – traditional and online. The pages also contain 3.10 Germany 80
statistics about the use of new devices such as smartphones and tablets and
3.11 Greece 82
the role of different social networks for news. Information is drawn from the
2018 Digital News Report survey using the methodology outlined on p. 6, with 3.12 Hungary 84
the exception of population and internet levels which are drawn from Internet
3.13 Ireland 86
World Statistics (2017). Where appropriate, our country-based authors have also
referenced industry-based statistics that supplement our survey-based approach. 3.14 Italy 88
3.15 Netherlands 90
Whilst most of our countries see internet penetration of 80% or more, Brazil,
Mexico, and Turkey in particular have far lower levels of access. In those 3.16 Norway 92
countries we are looking at the habits of around (or less than) half the adult 3.17 Poland 94
population. It should also be noted that the Brazilian and Turkish samples are
urban-based samples (and skew far younger, with roughly half the proportion 3.18 Portugal 96
of over 55s, compared to the other countries surveyed). Many international 3.19 Romania 98
comparisons will still be relevant in terms of understanding differences in the
3.20 Slovakia 100
online sphere, but anyone interpreting these results should be careful not to
suggest these figures represent the total adult population, especially when 3.21 Spain 102
considering offline versus online consumption.
3.22 Sweden 104
In 14 countries the figures on device usage may have been affected by an issue 3.23 Switzerland 106
that meant the survey could only be taken on desktop devices (see Methodology
3.24 Turkey 108
for further information about which countries were involved).
Americas
The full questionnaire, additional charts, and tables – plus the raw data – are
3.25 United States 112
available from our website www.digitalnewsreport.org.
3.26 Argentina 114
We have ordered the countries by geography (Europe, Americas, and Asia-
Pacific) and within each region countries are then ordered alphabetically – with 3.27 Brazil 116
the exception of UK at the start of the Europe section and the United States at 3.28 Canada 118
the start of the Americas.
3.29 Chile 120
3.30 Mexico 122
Asia Pacific
3.31 Australia 126
3.32 Hong Kong 128
3.33 Japan 130
3.34 Malaysia 132
3.35 Singapore 134
3.36 South Korea 136
3.37 Taiwan 138
Reuters Institute for the Study of Journalism / Digital News Report 2018
60 / 61
Section 3 Europe
3.01 United Kingdom 62
Analysis by Country
3.02 Austria 64
3.03 Belgium 66
3.04 Bulgaria 68
3.05 Croatia 70
Europe
3.06 Czech Republic 72
3.07 Denmark 74
3.08 Finland 76
3.09 France 78
3.10 Germany 80
3.11 Greece 82
3.12 Hungary 84
3.13 Ireland 86
3.14 Italy 88
3.15 Netherlands 90
3.16 Norway 92
3.17 Poland 94
3.18 Portugal 96
3.19 Romania 98
3.20 Slovakia 100
3.21 Spain 102
3.22 Sweden 104
3.23 Switzerland 106
3.24 Turkey 108
Reuters Institute for the Study of Journalism / Digital News Report 2018
http://www.pressgazette.co.uk/most-of-150-new-bbc-funded-local-democracy-reporters-go-to-trinity-mirror-newsquest-and-johnston-press
50
https://www.theguardian.com/media/2018/mar/26/telegraph-media-group-gender-pay-gap
51
62 / 63
CHANGING
100% MEDIA SOURCES OF NEWS Social
TV
Print media DEVICES
TV FOR NEWS
2013–18 Online
Print (incl. social media) 2013–18
Print
The continuing decline
79% of TV Social
Onlinemedia
(incl. social media) Online (incl. social media)
74%
and print 100%
news has been
74%
Social media 100%Social media
100% 100% 66% T
evident for the last six years
59%
79%
74%
74% S
with social50%
media79%
growth finally 79%
74% 74%
74% 74% 66%
39% 67%
59% C
levelling off. The smartphone 36%
66% 66% 56%
50% 59% 59%
has become 50%
the most
20% used
50% 39% 50% 50%
device for news, overtaking the 36% 39%
0%
39%
2018 36% 36% 29%
computer/laptop.20%2013 2014 2015 2016 2017 29%
20% 20% 16%
0%
2013 2014 2015 2016 2017 2018
0% 0% 0%
2013 2014 2015 2016 2017 2013
2018 2014 2015 2016 2017 2018 2013 2014 2015 2016 2017 2018
social media (12%), not News overall BBC News 7.02 7.35
News I use
surprising given widespread
42% (-1) 54%
ITV News 6.79 7.35
and misinformation. The BBC 20th/37 Regional or local newspaper 6.42 6.58
23% 12%
The Daily Telegraph 6.02 6.66
7% (+1)
The Sun 3.91 5.85
22%
ONLINE NEWS
Rank Brand For news All
AUSTRIA STATISTICS
Population
Internet penetration
8.6m
85%
After winning a substantial victory in wing politicians. The former ÖVP leader Compared to the previous year, Der Standard
parliamentary elections, Sebastian Kurz, at 31 attacked the popular news anchor Armin reduced its print circulation by 12%, Die
years of age, became the youngest chancellor Wolf, following a joke on national television, Presse by 7%, and Kurier by 6%.52
in Austrian history by forming a coalition which undermined his position. Another
with the right-wing Freedom Party of Austria ÖVP politician accused Wolf of partisan Reach for the main brands remains relatively
(FPÖ). This victory came after almost a year of journalism and Freedom Party leader Strache stable with small percentage gains for all the
government crisis and a controversial re-run subsequently took to Facebook to accuse the top brands, and the percentage of people
of the presidential election. The agreement ORF and Wolf of lying. Meanwhile another extremely or very interested in news has
between Kurz’s centre right Austrian prominent ORF anchor-man was accused of increased to 69% of respondents.
People’s Party (ÖVP) and the FPÖ, led by favouring the SPÖ.
Heinz-Christian Strache, allowed the latter Trust in the news in general has fallen by
to gain control of key government positions, With ORF’s critics now in power it could 4 percentage points in the last year, while
including the ministries of Defence and face serious consequences. Politicians have there is a 2% increase in respondents
Interior, in exchange for a relaxation of their talked about reforming the ORF, including agreeing they trust the media they
anti-EU positions. the elimination of the mandatory licence themselves use. This suggests an increase
fee, its main source of funding – despite the in polarisation as readers become more
But these controversial political events fact that our data show ORF still as Austria’s entrenched in media that reflect their views.
were only the second-most covered topic most trusted news brand (6.60), just ahead
in national newspapers after stories about Indeed, Austria is home to a number
of Die Presse (6.59) and Der Standard (6.47).
immigration and asylum seekers, according of partisan websites that have gained
While the heated tones of the electoral
to the Austrian Press Agency (APA), with popularity through social media. The
campaign may have calmed down, the issue
Donald Trump’s presidency the third best known of these is Unzensuriert
has not been forgotten and detailed plans
most followed topic. The elections also (Uncensored), a site that the Austrian federal
are likely to emerge within the next year.
boosted television ratings, as more than 40 office for the protection of the constitution
candidates’ debates were televised, with In the media business world, the Austrian has described as xenophobic with anti-
the final one being, reportedly, the most private commercial TV operator ATV Semitic tendencies.53 Founded by a former
followed ever. was sold to its main competitor, the Freedom Party politician, almost one in five
ProSiebenSat1Puls4 group, raising plurality (19%) of our sample has heard of this site,
The role of social media in spreading so- concerns. The Federal Competition with 4% having accessed it in the previous
called ‘fake news’ became a central issue in Authority will be insisting that ATV week. Info Direct (2%), Alles Roger54 (1%),
the election campaign. A political consultant maintains its editorial independence as the and Contra Magazin (1%) are three other
hired by the Social Democratic Party of merger goes through. far-right, anti-EU websites/magazines.
Austria was alleged to be responsible for There are a number of other small sites that
two Facebook sites that provided false 2017 experienced the shutdown of NZZ.at, represent centrist and left-wing positions.
information about Sebastian Kurz. The the first online news publication in Austria
resulting outcry eventually led to the financed by digital subscriptions, and the
resignation of the SPÖ general secretary, launch of a new digital platform, Addendum, Sergio Sparviero and Josef Trappel,
who also served as campaign manager. managed by a non-profit company financed with the collaboration of Stefan Gadringer,
by Red Bull’s owner Dietrich Mateschitz. Roland Holzinger, and Isabella Nening,
Before, during and after the campaign, the University of Salzburg
role of Austria’s public broadcaster (ORF) Although Austria essentially remains a
and some of its journalists came under traditional news environment, printed
intense scrutiny from centre and right- copies of newspapers are in decline.
Source: http://www.oeak.at
52
https://www.land-oberoesterreich.gv.at/Mediendateien/LK/beilage-kongress.pdf
53
https://derstandard.at/2000044079645/Zur-Info-Das-Facebook-Universum-des-HC-Strache
54
64 / 65
CHANGING
100% MEDIA SOURCES OF NEWS Social
TV
Print media DEVICES FOR NEWS*
2015–18 Online
Print (incl. social media) 2015–18
Online news is now 79% the most Social
Onlinemedia
(incl. social media)
100% 74%
popular news source
74% (76%) 100% Social media 100%
100% 66% Social T
with our Austrian59% respondents
79%
78% 74%
50% 74% 76% Online (inc. social) S
while TV news continues
79% to 71% 74% 69%
74% 70% 66%
39% 71% 67%
decline (-4). Social59%
media use 36%
66% 63%
Print
58%
C
50% 59%
for news continues
50%
20% to grow (+4) 50% 39%
49% 50% TV
36% 41%
amid political
0%
upheavals, which 38% 39%
2018 36%
have seen the far 20%
right2013 2014 2015 2016
take 2017
19%
20% 16%
posts in a coalition
0% government.
2013 2014 2015 2016 2017 2018
0% 0% 0%
2013 2014 2015 2016 2017 2015
2018 2016 2017 2018 2015 2016 2017 2018
* 2018 computer data may be overstated – see methodology for more information
down 4 points and a closer News overall ORF news 6.6 6.98
News I use
analysis reveals that this fall
41% (-4) 55%
Die Presse 6.59 7.37
the left and in the centre. Trust 23rd/37 Der Standard 6.47 7.3
changing political situation. News in search News in social Bezirksblätter 5.8 6.47
24% 15%
Kleine Zeitung 5.78 6.83
8% (+1)
Heute 4.36 5.29
29%
ONLINE NEWS
Rank Brand For news All
BELGIUM STATISTICS
Population
Internet penetration 88%
11m
https://www.persgroep.be/en/news/de-persgroep-expands-its-participation-medialaan-and-sells-its-50-interest-mediafin-roularta
55
The methodology for the official press metrics of the Centre for Information on the Media has been updated, with the print and digital circulation numbers merged. It is not
56
Bel-RTL 22 DH online 10
23
14% (+2)
Le Soir 16 7sur7 6
20
Metro 15 La Libre 6
12
(15th/37) pay for Regional or local newspaper 15 Levif (incl. trends.levif.be) 5
10
25% (+2)
100% 82% 66% 81%
59%
79% Online (incl. social media) S
75% 74%
74%
70% 70% 65%
50% 79% Printed newspapers C
74%
66%
39%
74%
59%
50% 46% 36% 50% TV 47%
50% use
(24th/37) an
59% 45% 66% 41%
20% 39%
39% 39%
AD-BLOCKER
50%
36%
39%
0% 20% 22%
20%2013
Flemish 20% 2014 2015 2016 2017 2018 36%
20%
French 32%
0% 0% 0%
2013 2014 2015 2016 2017 2018 2016 2017 2018 2016 2017 2018
0%
2013 2014 2015 2016 2017 2018
27%
DIFFERENT TYPES OF TRUST
16%
Flemish 62% Flemish 66% Flemish 37% Flemish 23%
French 44% French 51% French 29% French 19%
BRAND TRUST SCORES (0-10) BRAND TRUST SCORES (0-10) COMMENT ON NEWS
(FLEMISH) (FRENCH) via social or website
ALL THOSE THAT HAVE ALL THOSE THAT ALL THOSE THAT HAVE ALL THOSE THAT
HEARD OF BRAND USE THIS BRAND HEARD OF BRAND USE THIS BRAND
De Standaard 7.24 7.81 La Libre 6.61 6.98 Rank Brand For news All
Radio 2 7.21 7.97 TF1 6.57 7.28
VTM News 7.15 7.62 Vivacité 6.57 7.24 1 Facebook 39% (-1) 65%
Het Nieuwsblad 6.98 7.37 RTL News 6.45 6.89
Knack.be 6.93 7.5 L'Avenir 6.4 7.12
2 YouTube 16% (+1) 54%
De Morgen 6.89 7.38 Bel-RTL 6.34 7.05
3 WhatsApp 8% (+3) 34%
Gazet van Antwerpen 6.79 7.25 DH 6.22 6.6
Het Laatste Nieuws 6.73 7.01 Radio Contact 6.12 7.35
4 Facebook Messenger 8% (+1) 42%
Qmusic 6.46 7.14 7sur7 6.04 6.75
Metro 6.39 6.76 Metro 5.96 6.77 5 Twitter 4% (-) 11%
Joe FM 6.33 7.08 MSN Actualités 5.42 6.36
Apache.be* 5.41 n/a * Note: No figure for users of Apache.be 6 Google Plus 4% (-) 9%
(did not meet 50 minimum threshold)
Reuters Institute for the Study of Journalism / Digital News Report 2018
BULGARIA STATISTICS
Population
Internet penetration 60%
7m
BTV News 8
72 ABV News online 10
48
Telegraf 11
19 dir.bg 11
29
they find in search (33%) and News overall Bulgarian National Radio 7.29 8.01
News I use
social media (30%) – higher
38% 41%
Bulgarian National Television 7.25 7.67
33% 30%
Offnews.bg 5.55 6.49
8%
(30th/37) pay for
TOP SOCIAL MEDIA AND MESSAGING
52%
ONLINE NEWS
Rank Brand For news All
CROATIA STATISTICS
Population
Internet penetration
4.2m
74%
https://www.bizit.hr/medijsko-oglasavanje-u-hrvatskoj/ ; http://hura.hr/istrazivanja/medijska-potrosnja-u-hr
57
70 / 71
RTL 15
59 24sata online 16
55
Otvoreni radio 10
24 Dnevnik.hr 18
38
Večernji list 10
21 Večernji online 14
35
Weekly use
TV, radio & print Local radio news 8
19 HRT News online (Public broadcaster) 13
23
Al-Jazeera 5
10 Novilist.hr 4
10
Novi list 3
7 Other regional or local newspaper website 4
7
outlets rather than digital HTV News (public broadcaster) 5.91 6.51
News in search News in social
sources. Tportal.hr 5.88 6.39
5.56
6.23
6.12
PAY 24sata 5.51 6.09
7% (-1)
(35th/37) pay for
TOP SOCIAL MEDIA AND MESSAGING
40%
ONLINE NEWS
Rank Brand For news All
The steady growth of GDP (+4.5%, the player on the market, TV Nova, might soon and radio continue to be among the most
second-highest in the EU) has been the follow a similar fate, after it emerged used and trusted news brands, and keep
main driver of increasing advertising that its majority owner, Time Warner, is expanding their news services, particularly
expenditures, which are up 10% on last seeking to sell its acquisitions in Central Czech Radio which in April 2017 launched a
year. Television again took the biggest share Eastern Europe. specialised online news portal iRozhlas.cz.
(46%), with online ad spending recording
the biggest annual growth.59 The leading web portal Seznam.cz, while Partisan and alternative sites have
continuing to lose market share to Google continued to maintain their active
The circulation of Czech daily newspapers in search traffic, has been expanding its presence in the Czech online news
continued to decline, on average by -5.5%.60 media business. Having launched the ecosystem – partly as a result of exposure
This trend, while slowing down in the last news site Seznam Zpravy in October 2016, via social media. Many of these sites have
several years, has been observed for over it obtained a terrestrial TV licence for its been labelled as disinformation websites
ten years now and in consequence most own news channel Televize Seznam at by various NGOs as well as by the Centre
national dailies are today selling 45–65% the end of 2017. Other online competitors against Terrorism and Hybrid Threats, set
fewer copies than in the mid-2000s.61 Last have attempted to increase their supply up by the Ministry of Interior in 2016. While
year, only one paper – the financial daily of original content as well, such as the Parlamentnilisty.cz (17%) attracts as many
Hospodářské noviny – managed to slightly internet TV Playtvak.cz which launched its weekly online users as some mainstream
increase its circulation. On the other hand, own comedy series Single Lady. news sites, the reach of the other web
some new print titles have been launched, projects (pursuing anti-EU, pro-Russian,
either as spin-offs from already existing The ranking of the top Czech news brands and a generally anti-liberal agenda),
online news projects (such as the monthly has not experienced much of a change in including Russian-funded Sputnik.cz (2%),
Revue Forum or quarterly Info Lab) or within recent years; among the exceptions has remains limited.
more upmarket segments (the financial been TV Barrandov, that has seen a notable
bi-monthly E15 Premium, or a quarterly rise in the amount of regular users (from The election campaigns in late 2017 saw
magazine Forbes Next). In light of the 12% in 2015 to 19% this year). This has been heightened activity of disinformation
ongoing economic struggles, publishers arguably facilitated by TV Barrandov’s and partisan websites, as well as hoaxes
have welcomed the change in the VAT rate ever more partisan style of broadcasting, circulating on social media. In a pioneering
for newspapers and magazines from 15% pandering to voters of populist and extreme attempt to target the financial incentives
to 10%, agreed by Parliament despite the right-wing parties and politicians. At the driving ‘fake news’, Seznam.cz announced
President’s opposition. same time, the public service media have in August 2017 that it was going to exclude
been subject to growing verbal attacks, known disinformation websites from
The television market saw the departure of including from President Miloš Zeman as its online ad service Sklik. Following a
the Swedish-based multinational company well as the media mogul Andrej Babiš, who backlash, the company withdrew the plan;
Modern Times Group (MTG) which has has been prime minister since November however it has now introduced new rules
sold its 50% stake in the second-biggest 2017. Following last year’s parliamentary that ads will no longer appear on dubious
commercial broadcaster TV Prima, in a elections, which strengthened the position sites on a blacklist maintained by an
move that signals the further withdrawal of populist parties, there have been independent database Konšpirátori.sk.
of foreign ownership from the Czech news increasing concerns over the attempts to
media market and its replacement by interfere with the political independence of
domestic proprietors with main interests public service broadcasting. Despite these
in other business sectors. There has been Václav Štětka
challenges, the public service television
intense speculation that the number one Loughborough University
http://www.spir.cz/internetova-reklama-hlasi-rekordni-investice-za-lonsky-rok-vice-nez-23-miliard-korun
59
https://www.mediaguru.cz/clanky/2018/02/ucet-deniku-za-rok-2017-prodeje-klesly-o-5-5
60
http://www.nfnz.cz/aktuality/vyvoj-padu-prodeju-ceskych-zahranicnich-deniku-za-poslednich-12-let
61
72 / 73
TV Nova news 11
49 iDnes.cz 14
40
Prima news 13
41 Aktualne.cz 15
32
TOP BRANDS Seznam.cz TV 8
22 Novinky.cz 9
30
TV Barrandov news 6
19 TN.cz 8
21
Blesk 10
17 iPrima.cz 8
18
Weekly use
TV, radio & print Czech Radio 1 - Radiozurnal news 6
15 Blesk.cz 6
14
CHANGING
100% MEDIA SOURCES OF NEWS Social
TV
Print media DEVICES FOR NEWS*
2015–18 Print (incl. social media)
Online 2015–18
Online media have 79%continued Social
Onlinemedia
(incl. social media)
100% 74%
to dominate as sources
74% of 100% Social media 100%
100% 91% 66% Social T
news, while social media
59%
79%
85% 74%
87% 83%
50% 74% 81% Online (inc. social) 79% S
have gained further
79% ground, 74%
66%
74%
59% 39%
widening the distance 36% Print C
50% 66% 56%
59%
from print.50% 20% 50% 39% 50% TV
44%
41% 36%
37% 39% 34%
0%
20%2013 2014 2015 2016 2017 2018 36% 28%
20% 16% 13%
0%
2013 2014 2015 2016 2017 2018
0% 0% 0%
2013 2014 2015 2016 2017 2015
2018 2016 2017 2018 2015 2016 2017 2018
* 2018 computer data may be overstated – see methodology for more information
increasing polarisation and the News overall Czech Television (CT24) 6.84 7.2
News I use
29% 17%
Parlamentnilisty.cz 5.25 6.43
8% (-)
(30th/37) pay for
TOP SOCIAL MEDIA AND MESSAGING
42%
ONLINE NEWS
Rank Brand For news All
DENMARK STATISTICS
Population
Internet penetration
5.7m
97%
Radio 24syv 5
11 Jyllandsposten online 5
14
CHANGING
100% MEDIA SOURCES OF NEWS Social
TV
Print media DEVICES FOR NEWS
2013–18 Print (incl. social media)
Online 2013–18
The number accessing
79% news via Social
Onlinemedia
(incl. social media)
100% 74%
smartphone has now
74% 100% Social media 100%
100% 66% Social media T
outstripped those59%using
79% 85%
74% 82%
50% 74% 81% Online (incl. social media) S
computers. Social79%
media news 74%
66% 67%
74%
59% 39% 68%
use has started to decline (-8 36% Printed newspapers C
50% 66% 57% 56%
59%
points) following
50%
years
20% of 50% 49%
39% 46% 50% TV
43%
36%
growth while0%
print newspapers 39%
27%
34%
20%2013 2014 2015 2016 31% 2018 36%
sell fewer copies than in other 2017 25%
20%
Nordic countries.
0%
2013 2014 2015 2016 2017 2018
0% 0% 0%
2013 2014 2015 2016 2017 2013
2018 2014 2015 2016 2017 2018 2013 2014 2015 2016 2017 2018
outlet Denkorteavis. News in search News in social Radio 24syv News 6.32 7.19
22% 12%
Søndagsavisen 6.1 6.48
15% (-)
Denkorteavis 4.22 6.77
20%
ONLINE NEWS
Rank Brand For news All
FINLAND STATISTICS
Population
Internet penetration
5.5m
93%
Although uusisuomi.fi has adopted its name from a former newspaper it is a new enterprise and is classified here as a pure player.
62
MTV3 News 17
57 Iltalehti online 11
55
Ilta-Sanomat 9
21 Regional newspaper online 6
18
Helsingin Sanomat 7
21 Kauppalehti online 6
14
Weekly use
TV, radio & print Iltalehti 9
19 Local newspaper online 5
12
CHANGING
100% MEDIA SOURCES OF NEWS Social
TV
Print media DEVICES FOR NEWS
2015–18 Print (incl. social media)
Online 2014–18
There have been no 79%major Social
Onlinemedia
(incl. social media)
100% 74%
shifts in consumption
74% over the 100% Social media 100%
100% 90% 66% Social T
last year, with the59%
exception of
79%
74% 85%
74% 75% 80% (inc. social)
Online S
continued50% decline79%
in the use of 74%
66% 70% 67%
74%
59% 39%
print newspapers and 36% Print 64% C
50% 66%
59% 53%
magazines. This has
50%
20%fallen by 9 50% 39% 44% 50% TV
40% 36% 42% 41%
percentage0% points in the last 39%
2018 36% 27%
three years. News20% 2013 2014 2015 2016
consumption 2017
23%
20%
on smartphones
0% continues to
2013 2014 2015 2016 2017 2018
rise sharply0%to 64%. 2013 2014 2015 0% 2016 2017 2015
2018 2016 2017 2018
0%
2014 2015 2016 2017 2018
2013 2014 2015 2016
due to the low level of political News overall YLE News 7.91 8.12
News I use
polarisation in Finnish society
62% (-) 72%
Kauppalehti 7.44 7.81
and media. For all the biggest Helsingin Sanomat 7.42 7.9
trust their news (score less than Local Newspapers 7.31 7.65
5) is less than 10%. News in search News in social Regional newspapers 7.27 7.76
29% 18%
MTV News 7.19 7.56
18% (+4)
Iltalehti 6.07 6.48
30%
ONLINE NEWS
Rank Brand For news All
FRANCE STATISTICS
Population
Internet penetration
65m
87%
https://www.lemonde.fr/actualite-medias/article/2018/04/12/2017-une-annee-de-croissance-pour-le-groupe-le-monde_5284379_3236.html
65
78 / 79
BFM TV 12
42 Le Monde online 6
14
France 24 4
6 Aufeminin.com 3
6
TV
Print
TV
Online (incl. social media)
CHANGING
100% MEDIA SOURCES OF NEWS Social
TV
Print media DEVICES FOR NEWS
2013–18 Print (incl. social media)
Online 2013–18
The printed newspaper79% and Social
Onlinemedia
(incl. social media)
100% 74%
news magazine sector
74% remains 100% Social media 100%
100% 66% Social media T
in crisis with readership
59%
79% halving 84%
74%
74% Online (incl. social media) S
in the last 50%
six years79%(46% to 68% 74%
66% 71%
74%
59% 39% 68%
20%), but many former 36% Printed newspapers C
50% 66% 56%
59%
newspapers 50%
(Le Monde,
20% Le 50% 46%
39% 50% TV
50% 51%
36%
Figaro) are leading
0%
the charge 39% 36%
20%2013 2014 2015 2016 2018 36%
online. TV news remains 2017
20%
24% 20%
20% 18%
important but0% viewership 11%
2013 2014 2015 2016 2017 2018
continues to 0%fall year by year. 0%
2013 2014 2015 2016 2017 2013
2018 2014 2015 2016 2017 2018
0%
2013 2014 2015 2016 2017 2018
2013 2014 2015 2016
media is lower still (19%). News in search News in social BFM TV 5.9 6.75
26% 19%
Mediapart 5.89 7.46
11% (+1)
Brut 5.28 7.18
31%
ONLINE NEWS
Rank Brand For news All
GERMANY STATISTICS
Population
Internet penetration
81m
90%
https://www.theguardian.com/world/2018/jan/05/tough-new-german-law-puts-tech-firms-and-free-speech-in-spotlight
66
Richard Fletcher and Rasmus Kleis Nielsen, ‘Paying for Online News’, Digital Journalism, 5(9) (2017): 1173–91.
67
Landesanstalt für Medien in NRW, ‘Medienkonzentrationsbericht 2016/2017’ (Düsseldorf: Landesanstalt für Medien in NRW, Formatt Institut, 2017),
68
http://www.lfm-nrw.de/service/berichte/medienkonzentrationsbericht.html
80 / 81
N24 11
25 Focus Online 5
13
CHANGING
100% MEDIA SOURCES OF NEWS Social
TV
Print media DEVICES FOR NEWS
2013–18 Print (incl. social media)
Online 2013–18
Television remains the most
79% Social
Onlinemedia
(incl. social media)
100% 74%
widely used source
74%of news, 100% Social media 100%
100% 66% Social T
though numbers watching
59%
79%
82% 74%
50% 74% Online (inc. social) S
continue to decline
79% (-3) while 66% 74%
66% 74% 71%
74%
59% 39% 65%
use of the internet for news has 63% 36% Print C
50% 66% 55%
59%
grown significantly
50%
20%in the last 50% 39% 50% TV 47%
36%
year (+5). About a third of our 39% 37%
0% 31%
20%2013 2014 2015 2016 2018 36%
sample (31%) uses social media 2017
22% 19%
20% 18%
for news, fewer
0% than in other 10%
2013 2014 2015 2016 2017 2018
countries. 0% 0%
2013 2014 2015 2016 2017 2013
2018 2014 2015 2016 2017 2018
0%
2013 2014 2015 2016 2017 2018
2013 2014 2015 2016
trust in the news (50%) but News overall ARD Tagesschau 7.01 7.73
News I use
2018 data show that the
50% (-) 61%
ZDF heute 6.85 7.49
media trust. News in search News in social Der Spiegel 6.35 7.16
30% 18%
Focus 6.27 6.87
8% (+1)
Bild 3.94 5.66
21%
Rank Brand For news All
33% (+5)
(4th/37) use an
4 Twitter 5% (+1) 13%
14%
5 Facebook Messenger 4% (+1) 25%
AD-BLOCKER COMMENT ON NEWS
6 Instagram 3% (+1) 16% via social or website
Reuters Institute for the Study of Journalism / Digital News Report 2018
GREECE STATISTICS
Population
Internet penetration 69%
11m
http://www.avgi.gr/article/10842/8739328/n-pappas-pleon-schediazoume-to-aurio-apo-semera
71
82 / 83
ANT1 news 18
45 In.gr 8
26
ALPHA news 16
44 News247.gr 9
26
TOP BRANDS STAR news 14
31 Skai online 10
24
CHANGING
100% MEDIA SOURCES OF NEWS Social
TV
Print media DEVICES FOR NEWS
2016–18 Print (incl. social media)
Online 2016–18
Websites and social79%media Social
Onlinemedia
(incl. social media)
100% 74%
remain the most frequently
74% 100% 96% Social media 100%
100% 66% 94% Social T
accessed source of news in
59%
79%
74%
50% 74% Online (inc. social) S
Greece, though television
79% 74%
74%
66%
71% 72%
70%
74%
59% 66% 39% 67% Print C
remains popular with older 36%
66% 60%
50% 59%
groups. Smartphones
50%
20% have 50% 39% 50% TV 47%
36%
become a more
0%
popular way to 31% 39%
2018 36% 28% 29%
access news over20%the2013 2014
last three 2015 2016 2017 26%
20%
years (up 8 0%
percentage points)
2013 2014 2015 2016 2017 2018
approaching 0%reach from
2013 2014 2015
0%
2016 2017 2018 2016 2017 2018
0%
2016 2017 2018
computers and laptops.
32% 22%
SKAI news 5.49 6.47
6% (-)
tro-ma-ktiko 4.73 5.86
49%
ONLINE NEWS
Rank Brand For news All
HUNGARY STATISTICS
Population
Internet penetration
9.8m
81%
72
https://www.ft.com/content/8f78f132-3cc6-11e8-b9f9-de94fa33a81e
73
https://adatujsagiras.atlatszo.hu/2018/01/11/fedezze-fel-a-kormanykozeli-mediabirodalmat;
https://atlatszo.hu/2017/11/22/kilenc-grafikon-a-kormanymedia-tulsulyarol-igy-ervenyesul-a-sokszinu-tajekoztatas-elve-magyarorszagon;
http://nepszava.hu/cikk/1136338-a-fidesz-oligarchaihoz-kerult-a-teljes-videki-sajto
74
https://24.hu/kozelet/2017/07/25/a-fidesz-most-olyan-ellenfelet-valasztott-amelyik-valaszolni-is-tud
84 / 85
TV2 14
37 origo.hu 19
38
HírTV 14
34 24.hu 20
34
TOP BRANDS ATV 11
29 hvg.hu 17
30
Duna TV 12
22 444.hu 16
27
HVG 12
18 blikk.hu 12
19
Weekly use
TV, radio & print Blikk 12
18 hirtv.hu 8
18
Nemzeti Sport 5
8 Regional/local newspaper website 6
9
168 óra 6
8 borsonline.hu 6
9
TV
Print
TV
Online (incl. social media)
CHANGING
100% MEDIA SOURCES OF NEWS Social
TV
Print media DEVICES FOR NEWS*
2016–18 Print (incl. social media)
Online 2016–18
Online news is the79% most Social
Onlinemedia
(incl. social media)
74%
common 100%
source for74% 100% Social media 100%
Social T
100%
Hungarians (87%), though the
59%
79% 88% 66% 87%
74% 79%
50% 74% Online (inc. social) S
online nature of the
79%poll will 72% 74%
66% 70%
74%
74% 39%
64% 36%
tend to underplay59% the 66%
65% Print C
50% 59%
importance of television
50%
20% (70%) 50% 39% 50% TV 43% 49%
36%
and print (20%),
0%
especially 39%
2017 27%
2018 36%
amongst those in20% 2013 2014
rural areas. 2015 2016
20%
20%
Social media 12%
0%use for news 10%
2013 2014 2015 2016 2017 2018
(65%) is one0%of the highest in
2013 2014 2015
0%
2016 2017 2018 2016 2017 2018
0%
2016 2017 2018
our survey.
* 2018 computer data may be overstated – see methodology for more information
amongst the lowest in our survey News overall HVG 6.51 7.22
News I use
while greater trust in brands
29% 52%
RTL Klub 6.21 6.98
TV2, as well as Origo.hu. News in search News in social Origo.hu 5.28 6.21
41% 27%
Heti válasz 5.25 6.73
8%
(30th/37) pay for
TOP SOCIAL MEDIA AND MESSAGING
43%
ONLINE NEWS
Rank Brand For news All
IRELAND STATISTICS
Population
Internet penetration
4.7m
94%
https://www.irishtimes.com/business/media-and-marketing/tv3-halts-move-to-rebrand-channels-1.3420305
75
86 / 87
Sky News 13
32 RTE News online 12
33
CNN 4
9 MSN News 3
8
Sunday World 6
8 TV3 news online 4
7
TV
Print
TV
Online (incl. social media)
CHANGING
100% MEDIA SOURCES OF NEWS Social
TV
Print media DEVICES FOR NEWS
2015–18 Print (incl. social media)
Online 2015–18
The smartphone has 79% overtaken Social
Onlinemedia
(incl. social media)
100% 74%
the computer/laptop 74% in terms 100% Social media 100%
100% 66% Social media T
of news access for59%the first
79% 83% 74% 84%
50% 74% 76% Online74%
(incl. social media) S
time. Reach for both
79%television 74%
66% 68%
74%
59% 39% 64%
news and print has fallen 36% Printed newspapers C
50% 66%
59% 50% 53% 52% 54%
steadily in50%
the last20%
few years, 50%
49% 39% 50% TV
36%
with the percentage
0%
reading 39% 37%
20%2013 2014 2015 2016 2018 36% 28%
newspapers and news 2017
22%
20%
magazines 0% in the past week
2013 2014 2015 2016 2017 2018
now at just0%37%. 0%
2013 2014 2015 2016 2017 2015
2018 2016 2017 2018
0%
2015 2016 2017 2018
2013 2014 2015 2016
close to the European average. News in search News in social Today FM 6.84 7.35
34% 19%
Newstalk 6.84 7.44
11% (+2)
Yahoo! News 5.45 6.6
35%
ONLINE NEWS
Rank Brand For news All
ITALY STATISTICS
Population
Internet penetration
60m
87%
76
https://www.buzzfeed.com/albertonardelli/one-of-the-biggest-alternative-media-networks-in-italy-is?utm_term=.vak4X6JGg0#.suwwBzy9Zk;
https://www.nytimes.com/2017/11/24/world/europe/italy-election-fake-news.html
77
http://www.primaonline.it/2017/06/27/258736/al-via-lindagine-conoscitiva-della-commissione-internet-sulle-fake-news;
http://www.lastampa.it/2017/04/20/tecnologia/news/venerd-alla-camera-il-tavolo-di-lavoro-sulle-fake-news-voluto-dalla-boldrini-7bntcWmsDGguB8LLVl1vTK/pagina.html;
https://www.theguardian.com/world/2018/jan/19/italians-asked-report-fake-news-police-run-up-election
78
https://www.agcom.it/osservatorio-sulle-comunicazioni
79
https://www.fanpage.it/bloody-money-how-fanpage-infiltrated-a-former-mafia-boss-into-waste-traffic-with-a-camera;
http://www.ansa.it/english/news/politics/2018/02/16/campania-governor-de-lucas-son-probed-4_e7998b64-1a69-4534-9234-d9f7d8c4603e.html
88 / 89
SkyTg24 14
35 ANSA online 8
23
TOP BRANDS RaiNews24 16
33 SkyTg24 online 8
21
Tg La7 12
31 RAI News online 10
18
La Repubblica 12
23 Il Fatto Quotidiano online 7
16
Weekly use
TV, radio & print Il Corriere della Sera 12
22 Yahoo! News 7
15
Il Sole 24 Ore 6
13 Commerical radio news online 5
10
TV
Print
TV
Online (incl. social media)
CHANGING
100% MEDIA SOURCES OF NEWS Social
TV
Print media DEVICES FOR NEWS*
2013–18 Print (incl. social media)
Online 2013–18
Newspaper readership79% Social
Onlinemedia
(incl. social media)
74%
continues100%
to fall steadily
74% while 100% Social media 100%
100% 66% Social T
television news viewership
59%
79% has 80% 74% 82%
74% Online (inc. social) S
been more50%stable79%than in many 74%
74%
66%
78%
66%
74%
59% 39%
other countries. Smartphones 59% 36% Print C
50% 66% 58% 56%
59%
continue to be more
50%
20%important 50% 39% 48% 50% TV
36%
with over half
0%
of our sample 39% 39%
* 2018 computer data may be overstated – see methodology for more information
37% 22%
Il Fatto Quotidiano 6.12 7.35
12% (-)
'
41%
ONLINE NEWS
Rank Brand For news All
NETHERLANDS STATISTICS
Population
Internet penetration
17m
95%
80
https://www.svdj.nl/de-stand-van-de-nieuwsmedia/papier/oplage-telegraaf-ad-klappen/; https://www.svdj.nl/de-stand-van-de-nieuwsmedia/digitale-oplage-kranten-stijgen
81
Nic Newman and Richard Fletcher, Bias, Bullshit and Lies: Audience Perspectives on Low Trust in the Media. Oxford: RISJ, 2017.
82
Stephen Cushion, The Democratic Value of News: Why Public Service Media Matter. New York: Palgrave Macmillan, 2012.
83
http://www.gfk.com/nl/insights/press-release/gfk-dam-mei-2017-stormachtige-start-topics
84
http://www.quotenet.nl/Nieuws/Verlies-Blendle-toegenomen-voortbestaan-onzeker-zonder-nieuwe-investering-in-2018-208712
85
https://www.npo.nl/nieuws-of-nonsens/05-03-2018/POW_03787753?
90 / 91
SBS news 9
25 Algemeen Dagblad online 9
25
TOP BRANDS Free door-to-door newspapers 18
24 De Telegraaf online 7
23
De Telegraaf 6
18 Other regional or local newspaper website 5
12
Algemeen Dagblad 6
17 Regional/Local TV news online 5
12
Weekly use
TV, radio & print Regional TV news stations 6
14 MSN News 5
11
CHANGING
100% MEDIA SOURCES OF NEWS Social
TV
Print media DEVICES FOR NEWS*
2015–18 Print (incl. social media)
Online 2015–18
Online and television
79% remain Social
Onlinemedia
(incl. social media)
100% 74%
the two most important
74% news 100% Social media 100%
100% 66% Social T
sources in the Netherlands,
59%
79%
80% 74%
74% 79% Online (inc. social) S
though TV50%news has
79% fallen 7 76%
74%
66% 73%
74% 39%
59%
percentage points in four years. 36% Print 64% 64% C
50% 66%
59% 50%
Social media
50%
news use has
20% 50% 43% 39% 50% TV
52%
42% 36%
43%
been in gentle
0%
decline since 39% 37%
20%2013 2014 2015 2016 2018 36%
2016. 2017
25%
20% 19%
0%
2013 2014 2015 2016 2017 2018
0% 0% 0%
2013 2014 2015 2016 2017 2015
2018 2016 2017 2018 2015 2016 2017 2018
* 2018 computer data may be overstated – see methodology for more information
social media, foreign actors, and NRC (Handelsblad en/of next) 6.66 7.26
politicians than around news fd. Het Financieele Dagblad 6.63 7.09
33% 22%
BNR Nieuwsradio 6.29 7.19
13% (-1)
(16th/37) pay for
TOP SOCIAL MEDIA AND MESSAGING
22%
ONLINE NEWS
Rank Brand For news All
NORWAY STATISTICS
Population
Internet penetration
5.5m
99%
TV2 News 15
51 TV2 News online 13
40
% Weekly usage P4 9
19 Aftenposten online 10
28
Aftenposten 6
16 Nettavisen 12
27
TV
Print
TV
Online (incl. social media)
CHANGING
100% MEDIA SOURCES OF NEWS Social
TV
Print media DEVICES FOR NEWS
2016–18 Print (incl. social media)
Online 2016–18
Traditional media79%such as print Social
Onlinemedia
(incl. social media)
100% 74%
and television news
74%have 100% Social media 100%
Social T
100%
shown significant59%decline over
79% 86% 66% 87%
74%
50% 74% Online (inc. social) S
the last few years79%
as digital 72% 74%
66% 66% 70%
74%
59% 39% 66%
habits become more 36% Print 64% 61% C
50% 59% 54% 66% 51%
entrenched. 50%
Smartphones
20% 50%
41% 39% 50% TV
36% 36%
have overtaken
0%
computers in 39%
31% 32%
20%2013 2014 2018 36%
terms of news usage reaching 2015 2016 2017
20%
almost three-quarters
0% (70%) of
2013 2014 2015 2016 2017 2018
our sample0% each week.
2013 2014 2015
0%
2016 2017 2018 2016 2017 2018
0%
2016 2017 2018
2013 2014
despite little social and News overall NRK News 7.42 7.72
News I use
political polarisation in media
47% (-2) 59%
Local or regional newspaper 7.05 7.31
28% 17%
Morgenbladet 6.18 7.08
30% (+4)
(1st/37) pay for
TOP SOCIAL MEDIA AND MESSAGING
27%
ONLINE NEWS
Rank Brand For news All
POLAND STATISTICS
Population
Internet penetration
38m
73%
Average among viewers aged 4 and older. Data of National Broadcasting Council based on Nielsen Audience Measurement. Source: ‘Information on the basic problems of radio
86
Polsat News 13
41 WP.pl 15
48
RMF FM 13
40 TVN24.pl 10
37
TOP BRANDS TVP News (public broadcaster) 7
33 Interia.pl 10
31
Gazeta Wyborcza 12
22 RMF24.pl 8
17
CHANGING
100% MEDIA SOURCES OF NEWS Social
TV
Print media DEVICES FOR NEWS*
2015–18 Print (incl. social media)
Online 2015–18
Online news has opened
79% up a Social
Onlinemedia
(incl. social media)
100% 74%
gap of almost 10%74%over 100% Social media 100%
100% 66% Social T
television news since
79% 2015
59% 84%
74%
86%
50% 74% 81% 77% Online81%
(inc. social) 79% S
amongst those who
79% are 74%
66%
74%
59% 39% 68%
connected to the internet with 36% 59% Print C
50% 66%
59% 52%
the smartphone,
50%
an
20% 50% 39% 50% TV 52%
36%
increasingly0%important access 39%
20%2013 2014 201728%
2018 36% 27%
point. Weekly print readership 2015 2016
20% 18% 16%
has declined0%less than in many
2013 2014 2015 2016 2017 2018
other European
0% countries.
2013 2014 2015
0%
2016 2017 2015
2018 2016 2017 2018
0%
2015 2016 2017 2018
2013 2014
* 2018 computer data may be overstated – see methodology for more information
political conflict, have higher News in search News in social Polskie Radio 5.18 6.74
trust scores.
46% 38%
Fakt 5.12 6.66
16% (-)
(11th/37) pay for
TOP SOCIAL MEDIA AND MESSAGING
38%
ONLINE NEWS
Rank Brand For news All
PORTUGAL STATISTICS
Population
Internet penetration
10m
72%
https://jpn.up.pt/2017/03/10/nonio-media-portugueses-vao-passar-pedir-login
87
96 / 97
TVI News 19
60 SIC News online 14
29
Correio da Manhã 14
26 TVI News online 10
23
RFM 11
24 Correio da Manhã online 10
22
Weekly use
TV, radio & print Correio da Manhã TV 10
23 Observador 10
21
Euronews 5
10 Dinheiro Vivo 9
14
Record 6
10 Correio da Manhã TV online 6
12
TV
Print
TV
Online (incl. social media)
CHANGING
100% MEDIA SOURCES OF NEWS Social
TV
Print media DEVICES FOR NEWS*
2015–18 Print (incl. social media)
Online 2015–18
There have been few79% Social
Onlinemedia
(incl. social media)
100% 74%
underlying changes74%in the 100% Social media 100%
100% 66% Social T
media landscape 59%in Portugal,
79% 86%
74%
84%
50% 74% 85% 83% 78%
Online (inc. social) 74% S
with TV and online news the
79%
74%
66%
74% 39% 59%
most popular way59% of accessing 61% 36%
66%
63% Print C
50% 59%
news. Printed
50%
media
20% continued 50% 47% 39% 50% TV
36% 41%
to decline in
0%
terms of weekly 39% 34%
20%2013 2014 2018 36%
reach. 2015 2016 2017
20% 21% 20%
0%
2013 2014 2015 2016 2017 2018
0% 0% 0%
2013 2014 2015 2016 2017 2015
2018 2016 2017 2018 2015 2016 2017 2018
* 2018 computer data may be overstated – see methodology for more information
news in third-party environments. News in search News in social RDP Antena 1 7.08 7.88
48% 29%
Diário de Notícias 7.07 7.6
9% (-)
(27th/37) pay for
TOP SOCIAL MEDIA AND MESSAGING
49%
ONLINE NEWS
Rank Brand For news All
ROMANIA STATISTICS
Population
Internet penetration
19m
63%
88
https://ro.ejo-online.eu/economia-mass-media/campania-electorala-fost-caracterizata-de-neputinta-si-strategie
89
PSD = the Social Democrat Party; ALDE = the Alliance of Liberals and Democrats Party.
90
https://en.ejo.ch/media-politics/another-question-journalisms-role-in-romanian-protests
91
Initiative, Media Factbook, 2017: www.mediafactbook.ro (accessed Mar. 2018).
92
The Romanian Association for Audience Measurement, Feb. 2018: http://arma.org.ro/en/audiences (accessed Mar. 2018).
98 / 99
Digi24 12
43 Yahoo! News 11
28
Antena 1 14
41 Ziare.com 15
28
TOP BRANDS Realitatea TV 11
38 Digi24 online 8
28
Romania TV 10
29 Realitatea TV online 6
20
Weekly use
TV, radio & print Radio Europa FM 9
22 Stiripesurse.ro 10
20
Libertatea 11
15 Antena 1 online 5
13
Evenimentul zilei 10
14 România TV online 4
12
daily, which has one of the only 20th/37 Digi 24 6.94 7.85
45% 32%
Ziare.com 6.2 7.07
B1 TV 5.72 6.95
11% (-2)
România TV 5.39 6.88
40%
ONLINE NEWS
Rank Brand For news All
SLOVAKIA STATISTICS
Population
Internet penetration
5.4m
85%
93
Nonetheless Slovakia was still rated by Reporters Sans Frontières as having the strongest press freedom in the East Central Europe: https://rsf.org/en/slovakia
94
https://medium.com/@filip_struharik/what-facebook-taught-us-when-it-destroyed-our-organic-reach-cadac9c3216
95
http://www.median.sk/pdf/MML2017/MMLOmnibus_2017_IV_Najobjektivnejsie_TV_spravodajstvo.pdf
96
http://www.mediawatch.dog/hlavnespravy-sk-opat-siria-fake-news-opat-ucelovo-klamu-svojich-citatelov; https://dennikn.sk/521950/kto-riadi-prorusky-web-hlavne-spravy-
muz-ktory-neodmieta-ani-eurofondy-2
100 / 101
TV Markíza 16
59 aktuality.sk 17
38
Nový Čas 17
26 aktualne.sk 14
23
SME 12
17 pravda.sk 8
19
Weekly use
TV, radio & print Regional or local newspaper 11
14 pluska.sk 10
18
Rádio Jemné 5
9 dnes24.sk 5
7
Hospodárske noviny 5
8 webnoviny.sk 5
7
32% 18%
Sme 6.04 6.52
11% (-1)
topky.sk 5.1 5.67
37%
ONLINE NEWS
Rank Brand For news All
SPAIN STATISTICS
Population
Internet penetration
46m
87%
97
http://www.abc.es/espana/abci-congreso-crea-grupo-trabajo-para-luchar-contra-fake-news-201803182108_noticia.html
98
http://www.aimc.es/a1mc-c0nt3nt/uploads/2017/05/resumegm317.pdf
99
https://politica.elpais.com/politica/2017/12/16/actualidad/1513457282_998706.html
100
https://www.estrelladigital.es/articulo/economia/publicidad-television-generalista-retrocede/20180311175528343196.html
101
http://www.elmundo.es/television/2018/03/21/5ab27c77e2704e12448b47e5.html
102 / 103
LaSexta news 13
44 El Mundo online 9
22
El País 14
28 Antena 3 online 6
15
El Mundo 11
21 Marca online 5
15
Weekly use
TV, radio & print Regional or local TV news 6
19 Yahoo! News 6
13
ABC 6
11 OKDiario 7
12
La Vanguardia 6
11 HuffPost 6
11
TV
Print
TV
Online (incl. social media)
CHANGING
100% MEDIA SOURCES OF NEWS Social
TV
Print media DEVICES FOR NEWS*
2013–18 Print (incl. social media)
Online 2013–18
Social media use for news has
79% Social
Onlinemedia
(incl. social media)
100% 74%
levelled off after several
74% years of 100% Social media 100%
100% 66% Social media T
continuous growth. Meanwhile
59%
79%
74% 85%
74% 79% Online (incl. social media) S
two thirds 50%
now access
79% the news 72% 74%
66%
76% 69%
74%
59% 39%
on smartphone (64%) up 5 61% 36% 60% Print 64% C
50% 66%
59% 51% 56%
percentage50% points20%
on 2017, with 50% 39% 50% TV
36%
Android the0% majority platform. 39% 35%
20%2013 2014 2015 2016
Almost a quarter (23%) now 28% 2018 36%
2017
22%
20%
also use smart/connected TVs 13%
0%
2013 2014 2015 2016 2017 2018
to access news
0% – level with the 0%
2013 2014 2015 2016 2017 2013
2018 2014 2015 2016 2017 2018
0%
2013 2014 2015 2016 2017 2018
declining tablet.
* 2018 computer data may be overstated – see methodology for more information
that prioritise news are the News overall Antena 3 6.08 6.93
News I use
most trusted in Spain. The two
44% (-7) 48%
LaSexta 6.06 6.98
38% 27%
20 Minutos 5.78 6.68
La Vanguardia 5.61
PAY
6.64
11% (+2)
Telecinco 5.25 6.69
53%
ONLINE NEWS
Rank Brand For news All
SWEDEN STATISTICS
Population
Internet penetration
10m
93%
102
Prop. 2017/18:154 – Journalistik i hela landet.
103
J. Ohlsson and U. Facht, Ad Wars. Gothenburg: Nordicom, 2017.
104
See e.g. K. Holt, ‘Journalistik bortom redaktionerna?’ in SOU 2016:30 Människorna, medierna, marknaden (pp. 403–28). Stockholm: Wolter Kluwers, 2016.
104 / 105
TV4 news 19
52 Expressen online 11
32
Aftonbladet 8
16 Nyheter 24 10
16
Dagens Nyheter 5
11 Sr.se 7
16
Weekly use
TV, radio & print Expressen 6
11 SVT News online 6
15
CHANGING
100% MEDIA SOURCES OF NEWS Social
TV
Print media DEVICES FOR NEWS
2016–18 Print (incl. social media)
Online 2016–18
Online and mobile media are
79% Social
Onlinemedia
(incl. social media)
100% 74%
the main routes to74%
news in this 100% Social media 100%
Social T
100%
highly connected59% country. TV
79% 89% 66% 87%
74%
50% 74% Online (inc. social) 74% S
news shows signs79%
of decline, 72% 74%
66%
69%
74%
59% 39%
65% Print 64% C
falling 5 percentage points in 56% 66%
36% 59%
50% 59%
the last three years
20% while fewer 50% 53% 50% TV
50% 43% 39%
36%
than four in0%ten (37%) now read 39% 37%
34% 30%
2018 36%
a print newspaper20% at 2013 2014 2015 2016
least once 2017
20%
a week. 0%
2013 2014 2015 2016 2017 2018
0% 0% 0%
2013 2014 2015 2016 2017 2018 2016 2017 2018 2016 2017 2018
express trust in the news in News overall Sveriges Radio (SR) News 6.73 7.38
News I use
general, with higher scores for
41% (-1) 51%
Sveriges Television (SVT) News 6.68 7.19
for partisan sites like Fria Tider Dagens Nyheter 6.28 7.13
and Nya Tider where users are TV4 News 5.99 6.5
the brand compared to those News in search News in social Metro 5.31 5.92
26% (+6)
Nya tider 3.77 6.76
30%
ONLINE NEWS
Rank Brand For news All
SWITZERLAND STATISTICS
Population
Internet penetration
8.5m
89%
http://www.foeg.uzh.ch/de/analyse/dossier.html
105
See the latest edition of the ‘Yearbook 2017: The Quality of the Media’ at http://www.foeg.uzh.ch/en/jahrbuch.html
106
106 / 107
20 Minuten 16
49 Blick and Blick am Abend online 10
32
Other commercial TV 8
19 Teletext online 5
12
Weekly use
TV, radio & print Private radio news 8
18 gmx 4
11
12% (+1)
24 heures 21 Teletext online 9
18
29% (+10)
100% 82% 66% 80%
59%
79% Online (incl. social media) S
69% 74%
50% 74% 61% 67%
79% 63% 64% Print C
74%
66% 60% 62%
74%
59% 39% 55%
50% 36%
47% 66% 50% 50% TV
50% use
(14th/37) an
59%
20% 39%
AD-BLOCKER
50%
36%
39%
29%
24%
0%
German 28% 20%2013 2014 2015 2016 2017 2018 36%
20%
French 31%
0% 0% 0%
2013 2014 2015 2016 2017 2018 2016 2017 2018 2016 2017 2018
0%
2013 2014 2015 2016 2017 2018 * 2018 computer data may be overstated – see methodology for more information
33%
DIFFERENT TYPES OF TRUST
18%
German 54% German 60% German 33% German 23%
French 49% French 55% French 31% French 16%
BRAND TRUST SCORES (0-10) BRAND TRUST SCORES (0-10) COMMENT ON NEWS
(GERMAN) (FRENCH) via social or website
ALL THOSE THAT HAVE ALL THOSE THAT ALL THOSE THAT HAVE ALL THOSE THAT
HEARD OF BRAND USE THIS BRAND HEARD OF BRAND USE THIS BRAND
Bluewin 5.84 6.76 Le Nouvelliste 6.37 7.15 2 YouTube 24% (+1) 61%
20 Minuten 5.78 6.15 20 minutes 6.06 6.46
Watson 5.39 6.45 Bluewin 6.05 7.15 3 WhatsApp 22% (+1) 67%
gmx 5.16 5.93 Private TV news 6.03 6.48
* Note: No figure for users of Bon pour la téte 6 Facebook Messenger 7% (+1) 31%
(did not meet 50 minimum threshold)
Reuters Institute for the Study of Journalism / Digital News Report 2018
TURKEY STATISTICS
Population
Internet penetration
80m*
70%
108
https://www.osce.org/representative-on-freedom-of-media/373846?download=true
109
Servet Yanatma, Reuters Institute Digital News Report 2017: Turkey Supplementary Report (2017):
http://reutersinstitute.politics.ox.ac.uk/sites/default/files/2017-11/Turkey%20Digital%20News%20Report.pdf
110
https://www.nytimes.com/2018/03/21/world/europe/turkey-media-erdogan-dogan.html
108 / 109
CNN Türk 16
47 Hürriyet online 15
36
NTV 16
43 Mynet 11
32
TOP BRANDS Hürriyet 21
40 NTV online 16
32
Sözcü 15
36 Sondakika.com 14
28
Kanal D news 15
35 Milliyet online 11
25
Weekly use
TV, radio & print Habertürk TV news 15
32 Haberler.com 12
22
TV
Print
TV
Online (incl. social media)
CHANGING
100% MEDIA SOURCES OF NEWS Social
TV
Print media DEVICES FOR NEWS*
2015–18 Print (incl. social media)
Online 2015–18
Two-thirds of our 79%
urban sample Social
Onlinemedia
(incl. social media)
74%
(66%) use100%
social media
74% for 100% Social media 100%
100% 66% Social T
news, though this59% has declined
79% 88%
74%
87%
50% 74% 77% Online (inc. social) 72% S
from a peak of 73% in 2016. In
79% 75%
74%
66% 65%
74%
59% 67% 39% 66% 67%
Turkey many people are 36% Print C
50% 66%
59% 57%
switching to
50%
closed messaging
20% 50% 47%
39% 46% 50% TV
36%
apps like WhatsApp
0%
(30%) to 39%
2018 36%
discuss the news.20% 2013 2014 2015 2016
Meanwhile 2017 24% 25%
20%
the smartphone
0% (72%) remains
2013 2014 2015 2016 2017 2018
the most frequently
0% used 0%
2013 2014 2015 2016 2017 2015
2018 2016 2017 2018
0%
2015 2016 2017 2018
device to access news.
* 2018 computer data may be overstated – see methodology for more information
declined (-7 over the last three News overall FOX TV news 6.59 7.56
News I use
years) as government control
38% (-2) 43%
NTV news 6.37 7.16
extent of media polarisation. News in search News in social Mynet 5.73 6.54
38% 33%
Kanal D news 5.71 6.72
26%
Ahaber 4.6 7.09
56%
ONLINE NEWS
Rank Brand For news All
Section 3 Americas
3.25 United States 112
Analysis by Country
3.26 Argentina 114
3.27 Brazil 116
3.28 Canada 118
3.29 Chile 120
Americas
3.30 Mexico 122
USA STATISTICS
Population
Internet penetration
327m
90%
Fox News 8
29 Yahoo! News 6
18
CNN 9
23 New York Times online 8
17
TOP BRANDS Regional or local newspaper 12
23 CNN.com 6
16
ABC News 9
22 Washington Post online 7
15
CBS News 10
22 BuzzFeed News 7
14
Weekly use
TV, radio & print Local radio news 6
15 Local TV news websites 6
14
CHANGING
100% MEDIA SOURCES OF NEWS Social
TV
Print media DEVICES FOR NEWS
2013–18 Print (incl. social media)
Online 2013–18
Consumption of news 79% has Social
Onlinemedia
(incl. social media)
100% 74%
fallen significantly across TV,
74% 100% Social media 100%
100% 66% Social media T
online, print, and 59%
social
79% media 74%
50% 74% 75% Online (incl. social media) S
from a high point 79%
last year, 72% 74%
66% 73% 71%
74%
59% 39%
which coincided with the 36% Print C
66% 56%
50% 59% 57% 54%
Trump inauguration.
50%
20% TV news 50% 47% 39% 45% 50% TV
36%
has been worst
0%
affected but 39%
20%2013 2014 27% 2018 36% 28%
social media are also down 9 2015 2016 2017
21% 22%
20%
points. More 16%
0%people access
2013 2014 2015 2016 2017 2018
news via smartphone
0% than by a
2013 2014 2015
0%
2016 2017 2013
2018 2014 2015 2016 2017 2018
0%
2013 2014 2015 2016 2017 2018
computer or laptop for the first
time.
media by Donald Trump may News overall Local television news 6.5 7.09
News I use
have contributed to a slight
34% (-4) 50%
Wall Street Journal 6.06 7.24
26% 13%
CNN 5.38 7.2
16% (-)
Breitbart 3.69 6.96
35%
ONLINE NEWS
Rank Brand For news All
ARGENTINA STATISTICS
Population
Internet penetration
44m
79%
Argentina is characterised by a
strong and concentrated private
media system, comparatively
weaker public media
organisations, and high online
connectivity compared to other
Latin American countries.
Knight Center, 2017, ‘Paywall en América Latina: Reporte especial del Centro Knight sobre suscripción digital en diarios de la región’:
111
https://knightcenter.utexas.edu/es/blog/00-19005-paywall-en-america-latina-reporte-especial-del-centro-knight-sobre-suscripcion-digital
CABASE (Cámara Argentina de Internet), 2017 Estado de Internet en Argentina y la Región:
112
http://www.cabase.org.ar/wp-content/uploads/2017/09/CABASE-Internet-Index-II-Semestre-2017.pdf
114 / 115
Canal 13 news 13
36 Clarín online 14
38
Telefe news 11
34 TN online 12
37
TOP BRANDS C5N 11
32 La Nación online 13
32
Clarín 15
27 Página/12 7
16
América TV news 12
27 Regional/local newspaper website 6
14
Weekly use
TV, radio & print A24 9
22 Yahoo! News 7
14
trust the news media, a lower News overall Telefé noticias 6.18 7.17
News I use
proportion than in 22 of the
41% (+2) 52%
La Nación 5.91 6.87
trust the news they use, and Radio Mitre 5.73 7.66
37% 29%
Perfil 5.09 6.39
12% (+2)
(17th/37) pay for
TOP SOCIAL MEDIA AND MESSAGING
58%
ONLINE NEWS
Rank Brand For news All
BRAZIL STATISTICS
Population
Internet penetration
211m*
66%
Though the numbers are slowly changing, publishing its content on the social media The country’s economic recovery in 2017,
TV continues to be the most powerful platform in February 2018. At that time, after two years of recession, contributed to
media outlet in the country. In 2017, the paper had 5.9m followers on Facebook. a 15% growth in computer sales – after half
Brazilians watched an average of six hours According to data compiled by Folha de S. a decade of declining results (IDC Brasil).
and 23 minutes of TV each day– six minutes Paulo, the number of interactions (shares, This surge in the market for PCs seems
more than the previous year, according to comments, and likes) generated by Brazil’s to have influenced the choice of devices
Kantar Ibope Media. Moreover, free-to-air ten largest newspapers on Facebook fell used by Brazilians to consume journalistic
TV stations attracted 53.6% of the gross 32% in January, when compared to the content. Smartphone use also continues
advertising investment in the country, a same month last year. An article published to grow.
marginal decrease over 2016. on the paper’s website said that algorithm
changes would facilitate ‘the spread of The four biggest TV broadcasters in the
Newspapers’ advertising share was almost country were, once again, ranked as the
‘fake news’.
stable in annual terms. However, the total top offline brands in terms of weekly
circulation of the top 11 paid-for dailies Amidst the growing debate about ‘fake usage. The overall percentage of Brazilians
continued to shrink. In the past three years, news’ in the country, Brazil’s top electoral that pay for online news stood at 22%,
the number of print copies sold fell by court started to discuss with the press and the fourth highest among a sample of 37
41.4% whilst digital circulation rose 5.8% the leading social media companies ways to countries – in line with the rather modest
(IVC Brasil). The declining tendency might combat the problem in preparation for the growth of digital newspaper subscriptions
explain why the major Brazilian dailies 2018’s presidential elections. The Brazilian during the last three years. The use of
tightened their online paywalls in 2017. federal police has said it will identify and ad-blockers increased by almost a third
punish authors of ‘fake news’ in the absence over the last year as Brazilians seem to be
At least three regional newspapers reduced
of new legislation. Brazil has 145m voters more concerned about security and privacy
the frequency with which they publish in
and 130m Facebook users (Statista). issues.
the last year. Founded in 1919, Gazeta do
Povo – one of the most influential dailies Brazilians’ passion for social networks
in the southern state of Paraná – became shows no sign of waning but there’s clearly
a weekly publication, focusing resources a change in preferences going on. Two- Rodrigo Carro
on its digital version. In the north-east thirds (66%) of respondents to our survey Financial journalist and former Reuters
region, two papers published in the state use social media as a source of news. That’s Institute Journalist Fellow
of Piauí (Meio Norte and O Dia) shifted from almost the same figure as the previous year.
seven to six days-a-week delivery, putting Nonetheless, the use of Facebook for news
out weekend editions. Furthermore, the continued to decline, falling from 69% to
fashion magazine Estilo, a Brazilian version 52% in two years.
of the US title InStyle, was closed at the end
of 2017. At the same time, WhatsApp and Instagram
use grew, not only for news consumption
Facebook’s decision to modify the but for other purposes too. Brazil has the
algorithm that runs the news feed, second largest user base on Instagram, with
prioritising ‘meaningful interactions’ over 50m monthly active users.113 And WhatsApp
‘relevant content’, caused the best-selling had 120m users in the country by May
Brazilian daily, Folha de S. Paulo, to stop 2017.114
http://www1.folha.uol.com.br/mercado/2017/10/1931057-com-50-milhoes-de-usuarios-brasil-e-segundo-no-ranking-do-instagram.shtml
113
http://link.estadao.com.br/noticias/empresas,whatsapp-chega-a-120-milhoes-de-usuarios-no-brasil,70001817647
114
116 / 117
Band news 14
36 UOL online 17
44
Record news 12
31 O Globo online 15
33
TOP BRANDS Jornal do SBT 10
28 MSN News 11
27
Folha de S. Paulo 8
18 Terra online 11
20
Weekly use
TV, radio & print CNN 8
17 Band News online 9
18
Jornal O Dia 5
8 New York Times online 5
10
Jornal Extra 5
7 BuzzFeed News 5
9
TV
Print
TV
Online (incl. social media)
CHANGING
100% MEDIA SOURCES OF NEWS Social
TV
Print media DEVICES FOR NEWS*
2013–18 Print (incl. social media)
Online 2013–18
Brazilians are some79%of the most Social
Onlinemedia
(incl. social media)
100% 100% 74%
enthusiastic users74%
of social 90% Social media
90%
100% Social media
100% 66% T
media in the world, but use for
59%
79%
74% 83%
Online (incl. social media)
50% 74% 75% 75% 72% S
news has declined markedly
79%
74%
66%
72%
74%
59% 39% 66% Print
since 2016. Most of this relates 36% C
50% 66%
59% 50% TV
to lower interest
50%
in Facebook
20% 50%
47% 39% 50%
36%
as newer networks
0%
such as 39% 34%
20%2013 2014 2015 2016 2018 36%
Instagram and WhatsApp have 2017
23% 13%
20% 14%
been embraced.
0% This goes
2013 2014 2015 2016 2017 2018
hand-in-hand0% with strong 0%
2013 2014 2015 2016 2017 2013
2018 2014 2015 2016 2017 2018
0%
2013 2014 2015 2016 2017 2018
growth in smartphones use for
* 2018 computer data may be overstated – see methodology for more information
news over the last five years.
high level of 59%, well above News overall Band NotÌcias 7.18 7.83
News I use
that of the news found in
59% (-1) 58%
O Estado de S. Paulo 7.04 7.84
50% 32%
Terra online 6.57 7.49
22% (-)
(4th/37) pay for
TOP SOCIAL MEDIA AND MESSAGING
61%
ONLINE NEWS
Rank Brand For news All
CANADA STATISTICS
Population
Internet penetration
37m
90%
Global news 14
35 CTV News online 10
23
CityTV News 8
20 Global News online 8
15
Weekly use
TV, radio & print Toronto Star 9
17 Globe and Mail online 7
14
TV5 news 5
11 Canoe.ca 6
10
Métro 5
9 HuffPost 5
9
9% (+1)
24 hours 5
9 Local radio news online 3
7
CNN 4
9 Le Devoir online 4
7
A regional newspaper 4
8 Sympatico.ca 3
6
29% (+3)
59%
79% 75% 76%
74%
50% 74%
79% 71% 67% Print 64% C
74%
66%
39%
74%
59% 48%
50% 36%
66% 48% 50% TV
50% 59% 44%
20% 36% 39%
(14th/37)
50%use an 39%
36% 31%
AD-BLOCKER
0%
20%2013 2014 2015 2016 2017
39%
2018 36%
24% 22%
20%
0% 0% 0%
2013 2014 2015 2016 2017 2016
2018 2017 2018 2016 2017 2018
0% * 2018 computer data may be overstated – see methodology for more information
2013 2014 2015 2016 2017 2018
DIFFERENT TYPES OF TRUST
News overall
News I use News in search News in social 34%
58% (+9) 63% 36% 21%
SHARE NEWS
via social or email
5th/37
* Note: No figure for users of CBC/Newsworld & CTV News in the French sample 5 Instagram 6% (+1) 27%
(did not meet 50 minimum threshold)
6 WhatsApp 5% (+2) 16%
Reuters Institute for the Study of Journalism / Digital News Report 2018
CHILE STATISTICS
Population
Internet penetration
18m
77%
El Mercurio (2017), ‘Noticias falsas sobre Chile fueron vistas o compartidas 3,5 millones de veces en redes sociales este año’:
115
http://www.economiaynegocios.cl/noticias/noticias.asp?id=420624
120 / 121
Canal 13 news 14
46 Lun.com 12
32
24 Horas 15
38 Biobiochile online 9
29
TOP BRANDS Chilevisión 13
38 24horas online 8
23
CNN 11
28 Latercera.com 9
20
ADN 5
12 Terra.cl 9
12
La Red 4
9 City newspaper (paid) online 6
11
(53%) has risen over the last News overall Bío Bío Chile 7.55 8.07
News I use
year by 6 percentage points,
53% (+6) 54%
CNN 7.54 7.85
49% 40%
Chilevisión 6.31 7.13
9% (-)
(27th/37) pay for
TOP SOCIAL MEDIA AND MESSAGING
60%
ONLINE NEWS
Rank Brand For news All
MEXICO STATISTICS
Population
Internet penetration
130m*
65%
https://cpj.org/reports/2017/12/journalists-killed-iraq-crossfire-murder-mexico.php
116
https://aristeguinoticias.com/1202/mexico/por-denunciar-cuenta-de-fakenews-mensajes-amenazantes-contra-aristegui-noticias-video/
117
https://verificado.mx
118
122 / 123
Televisa News 11
40 El Universal online 17
37
El Universal 18
34 CNN.com 11
25
TOP BRANDS CNN 13
32 Yahoo! News 12
25
Imagen News 9
22 Reforma por Internet 13
21
Weekly use
TV, radio & print Reforma 13
20 TV Azteca news online 8
20
El Sol de México 6
10 El Economista online 8
13
the news is relatively high in News overall Aristegui Noticias 7.65 8.67
News I use
Mexico. Television is the most
49% (-) 53%
El Universal 7.1 7.57
50% 40%
UnoTV 6.47 7.24
17% (-1)
(10th/37) pay for
TOP SOCIAL MEDIA AND MESSAGING
59%
ONLINE NEWS
Rank Brand For news All
Analysis by Country
3.32 Hong Kong 128
3.33 Japan 130
3.34 Malaysia 132
3.35 Singapore 134
Asia Pacific
3.36 South Korea 136
3.37 Taiwan 138
Reuters Institute for the Study of Journalism / Digital News Report 2018
AUSTRALIA STATISTICS
Population
Internet penetration
25m
88%
Channel 9 news 13
36 nine.com.au 9
23
TOP BRANDS Channel TEN news 10
24 Yahoo!7 6
17
SBS news 9
19 BBC News online 5
14
BBC News 6
14 Daily Telegraph online 6
12
Weekly use
TV, radio & print Herald Sun 7
14 BuzzFeed News 6
11
TV
Print
TV
Online (incl. social media)
CHANGING
100% MEDIA SOURCES OF NEWS Social
TV
Print media DEVICES FOR NEWS
2016–18 Print (incl. social media)
Online 2016–18
The shift to online79%
and mobile Social
Onlinemedia
(incl. social media)
100% 74%
is being mirrored in news
74% 100% Social media 100%
100% 66% Social T
consumption. 58% 59%
79%of news 82%
74% 78% 74% Online (inc. social) S
consumers50% are using
79% their 74%
74%
59% 65% 66%
39%
66% Print 60% 58% C
smartphones to access news, 36%
66% 55%
50% 59% 52% 52%
overtaking50%
computer20% and 50% 50% TV 51%
39%
38% 36%
tablets for the
0%
first time. Two 39% 36% 30%
20%2013 2014 2018 36% 27%
thirds (66%) continue to watch 2015 2016 2017
20%
TV news. 0%
2013 2014 2015 2016 2017 2018
0% 0% 0%
2013 2014 2015 2016 2017 2018 2016 2017 2018 2016 2017 2018
50%, but trust in social media Australian Financial Review 6.86 8.22
for news is low at 24%. This 11th/37 The Australian 6.66 7.64
and ‘fake news’. News in search News in social Sydney Morning Herald 6.51 7.45
39% 24%
Sky News 6.31 7.64
20% (+7)
Junkee 5.27 6.92
39%
ONLINE NEWS
Rank Brand For news All
Commerce and Economic Development Bureau, HKSAR Government, ‘Review of Television and Sound Broadcasting Regulatory Regimes’ – Consultation Paper.
119
128 / 129
Headline Daily 11
43 Apple Daily online 8
39
RTHK(Public Broadcaster) 12
30 Yahoo! News 11
39
TOP BRANDS AM730 9
29 Headline Daily online 9
29
NowTV 10
26 RTHK news online 6
19
Sky Post 8
25 AM730 online 7
19
Weekly use
TV, radio & print Oriental Daily News 8
21 Now TV news online 7
18
34% 26%
TVB 6.15 6.42
20% (-1)
Apple Daily 5.6 6.33
48%
ONLINE NEWS
Rank Brand For news All
JAPAN STATISTICS
Population
Internet penetration
127m
93%
Japanese newspapers still sell over 40m It is striking that while NHK and Nikkei Japan’s top online news source, Yahoo!
copies each day, among the highest rates are the two news brands with the highest Japan, is increasing its original news
in the world, with around 0.75 copies per trust levels in our survey, Asahi was the content, alongside its news aggregation
household. The largest print circulation lowest of five major dailies including the platform. Masayuki Takada, an
remains the conservative Yomiuri very conservative Sankei Shimbun. In investigative reporter-turned-academic,
Shimbun’s 8.56m, followed by 6.26m for the recent years, the liberal broadsheet has joined as advisory editor. It has been
liberal Asahi Shimbun, but total circulation been criticised by politicians from both publishing stories about autism, has
continues to fall by around 1m a year.120 the ruling conservative Liberal Democratic covered schools for ethnic minorities, and
Party and right-leaning media. Prime reported on bullying against a government
Japanese newspapers’ digital shift is led
Minister Shinzo Abe wrote on Facebook employee with a developmental disorder.
by the economic daily Nikkei (Nihon Keizai
about Asahi’s reaction to an alleged Meanwhile, online financial news service
Shimbun, or Japan Economic Daily), which
error: ‘It’s pitiful. A miserable excuse NewsPicks announced that it has 60,000
purchased the Financial Times in 2015. For
just like Asahi. It’s all expected.’ On a paying subscribers. A free aggregation
its growing 558,900 digital subscribers, the
different occasion, another conservative app, SmartNews, has been downloaded
Nikkei recently changed its policy to publish
Diet member, Yasushi Adachi, tweeted: 25m times, while the messaging service
exclusive stories online first. ‘Evening Scoops’
‘Asahi, you shall die’, while right-leaning Line, which is dominant in Japan with 73m
are now regularly sent to digital devices
magazines publish headlines like ‘We monthly active users, provides news stories
at 6pm every day, instead of in the small
have to shut down Asahi’. Further analysis through mobile phones.
hours. This is a clear shift in strategy towards
shows that Asahi’s weaker trust is partly a
prioritising the interests of online readers. Uniquely across all the countries in this
result of high levels of distrust from these
vocal and partisan critics on the right. report, Facebook (22%) in Japan is only
Asahi Shimbun operates a metered paywall
After this year’s survey was conducted, the fourth most popular social network,
and has also been investing in new brands:
Asahi published a series of exposés which behind YouTube (51%), Twitter (27%), and
Withnews is a youth-orientated website
rocked the government and slashed Prime Line (27%). In terms of news, Japanese
that aims to provide a different range of
Minister Abe’s approval rating. The impact also prefer Twitter (12%) to Facebook
stories, a more visual style, and greater
is not reflected in this year’s survey. (9%), partly because they often feel
interaction with reporters. WebRonza
uncomfortable with using real names
provides expert articles by academics,
Fact-checking arrived in Japan in 2017. A online. Local video-sharing site Niconico is
analysts, business executives, and Asahi’s
coalition of digital start-ups and media also gaining popularity (+3) partly because
veteran journalists. Huffpost Japan is also
analysts, FactCheck Initiative Japan (FCJ), it allows user comments to be overlaid
affiliated with Asahi.
launched a project to verify assertions in directly on videos, creating a sense of a
Another big national daily, Mainichi the general election campaign in October. shared experience.
Shimbun, has launched an ‘integrated It is unusual in that it uses experts and
digital reporting centre’ focusing on digital- citizens to check both politicians’ remarks
first publishing. Yomiuri keeps its print and media stories. The coalition has both
Yasuomi Sawa
edition bundled with online subscription liberal and conservative outlets on board.
Journalist, Kyodo News and former Reuters
packages, one factor that may have helped FCJ, funded by public donation, is run by
Institute Journalist Fellow
the paper keep its headline 8m circulation. journalists and academics.
120
http://www.pressnet.or.jp/english/data/circulation/circulation01.php
130 / 131
Nippon TV news 15
39 NHK news online 6
19
TV Asahi news 14
39 Nippon TV news online 5
11
TOP BRANDS TBS news 15
37 TV Asahi news online 5
11
TV Tokyo news 9
18 Nikkei online (Japan Economic Daily) 3
10
Weekly use
TV, radio & print Asahi Shimbun 3
15 Asahi Shimbun online 4
9
TV
Print
TV
Online (incl. social media)
CHANGING
100% MEDIA SOURCES OF NEWS Social
TV
Print media DEVICES FOR NEWS*
2013–18 Print (incl. social media)
Online 2013–18
News consumption 79%is down Social
Onlinemedia
(incl. social media)
74%
across the100%
board this
74% year, with 100% Social media 100%
100% 66% Social T
TV worst affected.59%
Weekly
79% 85%
74%
50% 74% TV 71% S
reach for TV news79%
has fallen by 69% 74%
66% 68%
74%
59% 39%
4 points since 2013 while 63% 36% 65% Print C
50% 66% 59%
59%
readers of50%
print newspapers
20% 50% 39% 50% Online (incl. Social)
36%
have dropped0%
26 points to 37%. 39% 37% 37%
20%2013 2014 2015 2016 2017 2018 36%
20% 17% 21% 19%
0% 6% 9%
2013 2014 2015 2016 2017 2018
0% 0% 0%
2013 2014 2015 2016 2017 2013
2018 2014 2015 2016 2017 2018 2013 2014 2015 2016 2017 2018
* 2018 computer data may be overstated – see methodology for more information
high trust in authority, but a News overall NHK news 6.23 6.73
News I use
series of high-profile mistakes
43% (-) 43%
Nikkei (Japan Economic Daily) 6.08 6.83
general trust (43%). Television 19th/37 Nippon TV (NTV) news 5.86 6.37
are least trusted. News in search News in social Sankei Shimbun 5.68 6.51
25% 20%
Fuji TV news 5.64 6.24
10% (-1)
Weekly Bunshun 4.63 5.92
13%
ONLINE NEWS
Rank Brand For news All
MALAYSIA STATISTICS
Population
Internet penetration
32m
78%
https://www.thestar.com.my/business/business-news/2018/02/23/media-prima-posts-quarterly-net-loss-of-rm3782mil
121
Gayathry Venkiteswaran, ‘All the news that’s fit to fake’, New Mandala, 2018: http://www.newmandala.org/news-thats-fit-fake
122
132 / 133
The Star 13
31 The Star online 9
32
Astro Awani 14
29 Berita Harian online 10
24
TOP BRANDS TV9 11
27 Harian Metro online 8
23
NTV7 11
25 Yahoo! News 10
23
Berita Harian 13
24 CNN.com 12
21
Weekly use
TV, radio & print Radio Televisyen Malaysia 9
21 Sinar Harian 7
20
BBC News 7
15 NST online 5
11
Al-Hijrah 8
14 The Sun Daily 5
10
Malaysian sample agree that News overall Yahoo! News 6.12 6.61
News I use
they trust the news (30%) most
30% (+1) 34%
Astro Awani 6.05 7.03
30% 21%
Harian Metro 5.4 6.37
18% (-2)
(7th/37) pay for
TOP SOCIAL MEDIA AND MESSAGING
57%
ONLINE NEWS
Rank Brand For news All
SINGAPORE STATISTICS
Population
Internet penetration
5.8m
84%
123
https://www.gov.sg/factually/content/what-is-the-licensing-framework-for-online-news-sites-all-about
124
http://www.theindependent.sg/st-investigating-facebook-post-of-president-tan-inviting-new-thai-king-to-eat-kfc
125
http://sph.listedcompany.com/misc/SPH-AR2017.pdf
134 / 135
CNN 8
17 BBC News online 9
20
BBC News 5
15 STOMP 10
19
Weekly use
TV, radio & print MediaCorp Radio News 5
13 CNN.com 8
17
sample (47%) say they trust News overall BBC News 7.18 7.61
News I use
the news in Singapore. By
47% (+5) 51%
MediaCorp Channel News Asia 7.18 7.59
contrast, only a fifth (20%) say MediaCorp Channel 5 news 7.03 7.49
they trust the news in social 15th/37 The Straits times 7.01 7.27
32% 20%
Yahoo! News 6.26 6.75
16% (-)
The Online Citizen 5.16 5.96
47%
ONLINE NEWS
Rank Brand For news All
https://www.theatlantic.com/technology/archive/2017/12/naver-news-ad-revenue/547412
126
136 / 137
YTN news 17
46 JTBC news online 7
31
TOP BRANDS SBS news 17
42 YTN news online 9
23
Yonhap TV news 12
28 SBS news online 6
16
MBN news 9
20 Chosun Ilbo online 7
15
Weekly use
TV, radio & print TV Chosun news 10
20 MBC news online 6
14
Kyunghyang Shinmun 6
9 Dong-a Ilbo online 5
9
TV
Print
TV
Online (incl. social media)
CHANGING
100% MEDIA SOURCES OF NEWS Social
TV
Print media DEVICES FOR NEWS*
2016–18 Print (incl. social media)
Online 2016–18
Koreans have been 79%some of the Social
Onlinemedia
(incl. social media)
74%
fastest to100%
adopt new
74%mobile 100% Social media 100%
Social T
100%
technologies in our
59%
79%survey, with 86% 66% 84%
74%
50% 74% Online (inc. social) S
70% saying they use
79%
71% 66%
74% 74% 66%
70%
74%
59% 39% 67%
smartphones for news. This is 36% Print 60% C
50% 66%
59%
not surprising
50%
given
20%that 50% 39% 50% TV
36%
Samsung is0% one of the country’s 32% 39% 29%
2017 28%
2018 36%
biggest and most20% 2013 2014 2015 2016
successful 25%
20% 14%
companies.0% 12%
2013 2014 2015 2016 2017 2018
0% 0% 0%
2013 2014 2015 2016 2017 2018 2016 2017 2018 2016 2017 2018
* 2018 computer data may be overstated – see methodology for more information
news. These results imply that 37th/37 Yonhap News 5.56 6.4
23% 19%
MBN 5.19 6.36
11% (-1)
TV Chosun 4.55 6.34
29%
ONLINE NEWS
Rank Brand For news All
TAIWAN STATISTICS
Population
Internet penetration
23m
88%
For the discussions of PLA’s warfare against Taiwan, see Ying Yu Lin, ‘China’s Hybrid Warfare and Taiwan’, The Diplomat: Know the Asia-Pacific, 13 Jan. 2018:
127
https://thediplomat.com/2018/01/chinas-hybrid-warfare-and-taiwan; J. J. Kung, ‘Invisible Black Hands: Pan Blue Groups are Attacked by Contents from China’, Business Today, 27 Mar. 2018.
138 / 139
Liberty Times 13
27 Liberty Times online 9
20
Weekly use
TV, radio & print Next TV 10
24 Storm Media 12
19
Business Weekly 8
16 Chung Tien News Channel online 7
12
in social media and via News overall Public Television Service 6.73 7.62
News I use
mainstream media, Taiwanese
32% (+1) 36%
Common Wealth Magazine 6.52 7.21
news they use. Yet more and 32nd/37 TVBS news 5.85 6.24
pay for the news they read. Central News Agency 5.79 7.07
31% 23%
The Reporter* 5.55 n/a
18% (+3)
Liberty Times 5.46 6.24
*N
ote: No figure for users of The Reporter
(did not meet minimum 50 threshold)
(7th/37) pay for
TOP SOCIAL MEDIA AND MESSAGING
46%
ONLINE NEWS
Rank Brand For news All
Section 4
Postscript and
further reading
The authors welcome feedback on this report
and suggestions on how to improve our work
via reuters.institute@politics.ox.ac.uk as well
as potential partnerships and support for our
ongoing work.
Reuters Institute for the Study of Journalism / Digital News Report 2018
Marty Baron, Executive Editor, Washington Post ‘When a President Wages War on a Press at Work’,
Reuters Memorial lecture, Feb. 2018
https://reutersinstitute.politics.ox.ac.uk/sites/default/files/2018-02/Marty%20Baron%20Reuters%20
Memorial%20Lecture%2016th%20Feb%202018.pdf
Pew Research Center’s Project for Excellence in Journalism, The State of the News Media (2018):
http://stateofthemedia.org
Joy Jenkins, and Rasmus Nielsen, The Digital Transition of Local News (April 2018)
Annika Sehl, Alessio Cornia, Public Service News and Social Media (Mar. 2018)
Lucy Küng, Going Digital: A Roadmap for Organisational Disruption (Nov. 2017)
Kevin Anderson, Beyond the Article: Frontiers of Editorial and Commercial Innovation (Feb. 2017)
Antonis Kalogeropoulos, Federica Cherubini, and Nic Newman, The Future of Online Video (June 2016)
Annika Sehl, Developing Digital News in Public Service Media (Mar. 2017)
Jason Vir, Andrew Dodds (Kantar Media), Brand and Trust in a Fragmented News Environment (Oct. 2016)
Supported by
Surveyed by