Executive Summary

Techno-Rent is an online business located in Cagayan de Oro City, Mindanao,

Philippines which aims to catch up the interest of the customer on which we provide customers
especially to the students who can’t afford an expensive gadget in order to fulfil their needs.
Techno-Rent is one of the fastest growing retail stores, offers a diverse range of genuine and
high quality IT products at a reasonable price, coupled with customer satisfaction through good
service, it has be ingrained in people’s mind that for any computer or Cameras, “Techno-Rent is
the place to be.”

Our customers are those individuals who doesn’t have gadgets most especially laptop
and DSLR which is our main rental product that would help them with their usage in school
stuffs they would do. We cater and serve our customers based on the availability of our gadgets.

Techno-Rent is not only a rental business but also we cater those who want to buy
gadgets that we sell. Our product is also suitable for students because it is affordable and has the
lowest rental rate than the original price. We also offer freebies to those who are our regular
customers. Techno-rent doesn’t offer a delivery service, since it was just a start-up business.

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Company Overview

o The Techno-Rent is a reliable and useful gadget that provides user/client needs regarding
laptop and camera.

o Our product accommodate old product for renting and new product for selling. The client
should visit our webpage of basic info.

o The client needs to register for the reservation of the item selected.

o The client should come to our respective location for another requirements and approval
for their identity.

o The payment process is half down payment of the item selected and additional deposit
for unexpected damage of the item, the charge item damage will depend of its parts.

o For the final payment, if the item has no damage the customer should pay for the half
price and the deposit will give it back to the customer.

o The site is only for information and registration for reservation.

About the Company

 Our main product is Rental Process which you can visit online or practically at the store
beside Phinma COC College. It helps the client to rent Laptops and Cameras. It provides
accessibility, quality and reliable products.

 We will open our first location in August 28, 2018

 We open at 8:00am – 8:00pm; Lunch break at 12: non-1pm; our website open 24/7.

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 ORGANIZATIONAL PLAN

The Team

Manager

Marketing officer

Assistant
manager
Secretary

Sales Specialist Client Technician Code

representative monitor specialist

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 The team Leader decided to assign the members their perspective job

Orunan, Dwight-Mar H. – will be our manager

Camposano, Marjorie M. - will be our marketing officer

Jaraula, Samanie – will be our assistant manager

Diaz, Leslie - secretary

Sampaco, Raisoding – will be the one who negotiates the client / it is called our sales
representative
Sarrosa, Alec Bein – will be our specialist
Virtucio, Vultazor – will be the one who monitor to our client
Elecias, Jonathan Philip – will be our technician

Basay, Bryan – will be our developer, the one will manage our website and the data entry
manager/code specialist

Mission

To provide and support realistic cost of gadgets

Vision

To be an inspiration and innovative Techno-rent gadget all over the city.

Objectives

-To help students for their Educational needs and serve with good quality of

our company’s product and services.

-To be able to develop a pocket friendly, secure good quality gadgets.

-To help improve knowledge about technology.

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Logo
We decided that our logo will be a simple design with an informative symbols. We
construct a best of the best logo that fits on our company.
In the outer part of the design is the business named ”Techno Rent” which symbolizes
the stronghold that keeps the business system flow freely inside the company.
The blue background inside the logo is the circuit board which represents the
connections between the company and the clients though our business is all about renting.
The Laptop, DSLR and Digicam that also seen inside the logo are the types of product
whom we used for our business and lastly the name “BIGNETS” that located below the logo, it
means to lift or to carry the company's business.

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 TAGLINE: “Connect with Techno-Rent ”

The company chose this tagline because the customers can trust us, we have also the
confidence that we can help and serve them on time based on their needs.

Techno-Rent –Total Rent in a month

Core I5
15%
Kodak
Core I3
wr
DSLR 33%
15%

Samsung
Digital

25% Nikon DSLR

17%

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 Techno-Rent -Total Sales in a month

Kodak
DSLR

10%

Core I5
15%
Samsung
Digital
50%
Core I3

13%
Nikon
DSLR

12%

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SITUATIONAL ANALYSIS

i. Who are our competitors and what products and services do they offer?

Competitors

The Techno-rent is a unique business; we have lot of competitors like Octagon, Samsung
Company, Lenovo Company, and Acer Company etc.

1. Octagon
Octagon Computer Superstore started in 1982 as an IT products retailer.[6] They mainly
sell computer sets, accessories and components.[5] It then grew from a being an IT
products retailer with a lone store in Manila to a chain of computer retail stores with
branches nationwide.
From 1990s to 2010, Octagon became the country's reselling partner to various global
technological brands such as Acer, Hewett-Packard, Logitech, and Seagate. With high
sales from Octagon within that year, the company was given citations such as the Acer's
Excellent Major Account Development Award in 1995 and Cisco's Retail Store of the
Year in 2009.
Octagon delivers Information Technology to the people with its network of branches that
cover most of the Philippines archipelago. Through these efforts, Octagon is renowned
as the biggest and largest computer retailer in the Philippines. However octagon has a
dollar price unlike Techno-Rent cheaper than Octagon. Octagon Computer Superstore
started in 1982 as an IT products retailer. They mainly sell computer sets, accessories
and components. It then grew from a being an IT products retailer with a lone store in
Manila to a chain of computer retail stores with branches nationwide.

2. Samsung

Samsung Group is a South Korean multinational conglomerate headquartered

in Samsung Town, Seoul. It comprises numerous affiliated businesses,[1]
most of them united under the Samsung brand, and is the largest South
Korean chaebol (business conglomerate). Samsung was founded by Lee
Byung-chul in 1938 as a trading company. Over the next three decades, the
group diversified into areas including food processing, textiles, insurance,
securities and retail. Samsung entered the electronics industry in the late
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 1960s and the construction and shipbuilding industries in the mid-1970s;
these areas would drive its subsequent growth. Following Lee's death in 1987,
Samsung was separated into four business groups – Samsung Group,
Shinsegae Group, CJ Group and Hansol Group. Since 1990, Samsung has
increasingly globalised its activities and electronics; in particular, its mobile
phones and semiconductors have become its most important source of income.

3. Lenovo

Lenovo Group Ltd. or Lenovo PC International or shortened as Lenovo

(formerly stylized as lenovo) is a Chinese multinational technology company
with headquarters in Beijing, China and Morrisville, North Carolina.[ It
designs, develops, manufactures and sells personal computers, tablet
computers, smartphones, workstations, servers, electronic storage devices, IT
management software, and smart televisions. Since 2013, Lenovo is the
world's largest personal computer vendor by unit sales. It markets the
ThinkPad line of notebook computers, IdeaPad and Yoga lines of notebook
laptops, and the IdeaCentre and ThinkCentre lines of desktops.[6] Lenovo has
operations in more than 60 countries and sells its products in around 160
countries. Lenovo's principal facilities are in Beijing and Morrisville, with
research centers in Beijing, Shanghai, Shenzhen, Xiamen, Chengdu, Nanjing,
and Wuhan in China, Yamato in Kanagawa Prefecture, Japan and Morrisville
in the U.S. It operates a joint venture with EMC called Lenovo EMC, which
sells network-attached storage solutions. It also has a joint venture with NEC,
Lenovo NEC Holdings, which produces personal computers for the Japanese
market. Lenovo was founded in Beijing in November 1984 as Legend and
was incorporated in Hong Kong in 1988. Lenovo acquired IBM's personal
computer business in 2005 and agreed to acquire its Intel-based server
business in 2014. Lenovo entered the smart phone market in 2012 and as of
2014 was the largest vendor of smart phones in Mainland China. In January
2014, Lenovo agreed to acquire the mobile phone handset maker Motorola
Mobility from Google, and in October 2014 the deal was finalized.

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4. Acer

Acer Established in 1976, Acer is a hardware + software + services company

dedicated to the research, design, marketing, sale, and support of innovative
products that enhance people's lives. Acer's product offerings include PCs,
displays, projectors, servers, tablets, smart phones and wearable. It is also
developing cloud solutions to bring together the Internet of Things. Acer
celebrated its 40th anniversary in 2016 and is one of the world’s top 5 PC
companies. It employs 7,000 people worldwide and has a presence in over
160 countries.

ii. What are your competitor’s strengths and weaknesses?

STRENGTHS

 Lots of gadget manufacturers

 completeness of their products.

 Numerous numbers of workers.

WEAKNESSES

 High Cost of products.

 Delayed in services.
 Unorganized of products.

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SWOT analysis of the business

In the Industry of business some make the business grow and some are failing. Bankruptcy
is possible in business that’s why we need to put attention and focus in the business.

There’s an analysis in studying the business we called SWOT (Strength, Weaknesses,

Opportunities and Threats) this will guide you to identify the problem and make solution night
away.

Strength

Techno-rent is well known for a high quality product, we have a very good quality
and reliable products/services based on customer satisfaction, they can easily
accessed through internet and in visible area of the city and affordable for all
customers. The company do its best to meet the customers demand as early as
possible.

Weaknesses

 Most common causes of the time lack of customers, hard to access due to the low
internet connection, slow response in customer services.

 The company have not all the products which the customer need but, the
company is willing to accept recommendation and any suggestions from customers.

 The company don’t have lots of employees but still the company can offer a good,
fast and efficient service for every customer.

Opportunities

Having absolute facility, the stuffs is well trained to entertain the customer well regarding
to their concerns. Thus, our company also provides convenient to the students who can’t afford
to buy their own laptop/camera for school purposes.

 We have a chance to become a top competitor because of our cheap yet US

standard products.

 To expand our business to other regions.

Threat

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 New competitors or have the same product in the nearby location may attract valued
customers of our company to try and experience what they are offering.

TARGET MARKET

The techno-rent will cater accordingly those cutomers who tranacts with us. Most
of our customers is a bonafide students at coc-phinma. people can locate Our company
beside coc-phinma at maxsuniel street carmen, Cagayan de Oro City in which people can
easily look for our company with an easy steps to follow. This is To serve people
according to their wants and needs as much as possible.

MARKETING MIX

Product Offering
Our proposed product is called Techno-Rent; we’ll create a website that will help the
customers/students to easy find rented gadgets such as laptops and other types of digital cameras
inside a city. This website will be their online bulletin for the available gadgets than can be
rented. Most often of the problem nowadays, some have difficulties specially in financial that
they can’t afford to buy a gadget like laptops and other types of digital cameras. So this
proposed business of us, helps the students to easily rent a gadget so that they can use it to their
reports and other school matters. In this situation, students can freely use the gadget in a specific
period of time. You can visit the website freely and internet connection is required for the
procedure of renting.

Price

Here are the list of possible unit that students might rent and use:

Units Price w/ deposit

Core I3 laptops 400 + 500 for deposit = 900PHP
Core I5 laptops 500 + 500 for deposit= 1000PHP
Nikon DSLR 400 + 500 for deposit = 900PHP

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Kodak DSLR 400 + 500 for deposit = 900PHP
Samsung Digital 300 + 500 for deposit = 900PHP

The Market

Marketing analysis

a) Target Market

Today’s generation is fast approaching and high expenses of new things

most especially in technology and need of those things that made work easy and
fast as before but it includes higher expenses. Facing the world of technology is
considering the world of business of a high technology.

Techno-rent Targets and aims to provide a lower price and affordable

expenses that will be convenient to those professionals and especially to the
students who doesn’t have enough money for them to buy an expensive gadget
for their school works. This the only way can help to the parents who don’t want
to fail their children just to pass for their school task.

The proposed Techno-Rent will cater primarily those individuals who

don’t have their own gadgets.

b)Market Share

Techno-Rent Market share example represents the percentage of our

market total sales that is earned over a specific period of time.

Product Market Share

We assume that in every 500 pieces of our product category will get this
following total of sales data.

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Profitability

o Techno-Rent profitability aims to earn good profit.

o Measure the current and past profitability and projecting future profitability is
stated at the financial section

Promotion

We will broadcast our business as an advertising page thru Facebook, Twitter, Instagram
or any sites that are actively visited by students. As an addition to our promotion activity, we
will distribute some flyers and deploying tarpaulins inside the schools covered with our business.

LOCATION PLAN

Business Location

Techno-Rent Establishments will be located in Carmen beside COC (Cagayan de Oro

College) PHINMA where is nearly visible by the students. In this area most of the people will
often visit in our business. We decided also to put or build our business in every mall so that
everyone were able to know about Techno-Rent.

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Set Up room

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Techno rent has a medium7area of establishment which has a total of 150square meters. It is
only a medium size of establishment since it was just a start-up. A office for the process and
validation for the gadget rental it is also the storage room of our rentable gadgets . Cashier
section that has 2 computers to serve and to pay the customer’s bill. And the most important
part of the establishment is the product sections, were we can see all of our products which has
150square meters.

SALES PROMOTION

MONTH Promo duration and prices BUDGETS

January  1 month promo New Year (We’ll be giving P 10,000.00
20% OFF for the Gadget Rental- deposit is
excluded)

February Valentines Card (We’ll be giving 15% OFF for the P14,000.00
Gadget Rental- deposit is excluded)

March-May – Graduation Promo (We’ll be giving keychains) P8,568.00

-Keychain (will be giving 20pcs of

keychains to each student for every rental of 1
week valid only on the last week of the month)

June-August Back to School Promo and Fiesta Sale Promo P 36,800.50

Promo: Rent Laptop minimum of 1week and you

will get 10% off + free 8Gb of Flash drive with
mousepad and wireless mouse.

December Christmas (Christmas raffle bonanza which we are P 20,300.00

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going to print out raffle ticket worth 500pcs of
ticket)

-500pcs of ticket to

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FINANCIAL STATEMENT

I. Sales Budget

II. Cash Budget

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III. Income Statement

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IV. Balance Sheet

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V. Cash Flow

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VI. Projected Income Statement

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VII. Projected Balance Sheet

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