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Analysis Of Newspapers

The Sun

The Sun is a tabloid newspaper which is released daily in the United Kingdom and Republic Of
Ireland. It is owned by News Corp. The tabloid genre of this newspaper can be shown through
the pun in the headline and the bright,vibrant colours used on the front page. The purpose of the
newspaper is to inform people of the latest news and gossip in an entertaining way and also to
persuade their right wing political agenda.
The target audience for The Sun is predominantly males, with just over 57% of daily readership,
with the age demographic being 65+ accounting for over 28% of readership (972,000 daily
average readership). The socio-economic grouping of the primary audience is C2,D,E and the
psychographics are ‘Strugglers’ due to the mainly lower/middle class readership. This is proven
by the statistic that 2,348,000 of The Sun’s readership is C2DE, compared to 1,069,000 in
ABC1. Furthermore, the geo-demographics for The Sun is largely London, where the audience
percentage is over 25%, followed by the Midlands at just under 20%. To suit the needs of the
significantly lower/middle class audience, the newspaper generally features many gossip,
celebrity news to suit the stereotypical conventions of the interests of lower class citizens. Also,
due to the largely Southern demographic, The Sun tends to prioritise stories which occur in
these areas, since this is where the largest proportion of its audience resides.

The newspaper can be viewed through a number of methods. First of all, there is the standard
size print based newspaper, there is an online website, and there is also an app which can be
used on phones and tablets.
On the front cover for The Sun, the masthead is located in the top left corner of the page, with a
red box surrounding it. The font is very thick and bold in order to make it stand out and draw
attention. The red box is used as a connotation for danger and power, which is an attempt to
appeal to a lower class audience. It also makes the text stand out more with the font colour
being in white, creating a sharp contrast, drawing the consumers attention. The language used
is generally quite colloquial and a lower class lexis is used throughout. Examples of this are the
lexis ‘wee’, ‘dump’ and ‘spray’. There are also numerous language techniques used such as
alliteration with ‘drink drive’ and ‘cop car’ and a pun with ‘Match Of The Spray’, which would also
appeal to the male dominated demographic, due to the connotations of football. There is also
rhyming within the phrase ‘get lean in 2018’. In addition to this, the main cover line used is
placed towards the bottom of the page in large,bold font with other cover lines down the left
hand side. There are also multiple images on the front page which take up a large percentage of
the page, proving its status as a tabloid newspaper. These are used to relate to the cover lines
used and also act as an attention grabber for the consumer. The tabloid paper uses a topless
image of a male model, to attempt to reach out to a wider female demographic since their
main audience is males, and this kind of image also fits the stereotype of the interests of
the papers psychographics, due to the stereotypes of lower social classes. The other
image used, of Sinclair, is used in order to relate to the article surrounding it. A face-on
image is deliberately used of Sinclair to make him look guilty and make the reader feel
negatively towards him since he is looking away from the reader, and also looking away
from the article, potentially showing a sense of embarrassment and shame in his actions,
which would be more interesting to a stereotypical lower class audience.
On the double page spread, the main cover line on the front page continues onto the double
page spread into a full article. There is also a large advert in the left page. There is a large
amount of football related content on this double page spread, once again appealing to the male
demographic. Behind the headline on the right hand page there is a large background image
taking up most of the page, and and at the bottom of the page there are two smaller stories. The
amount of typography on both pages is relatively low for a newspaper with most of the pages
filled with images, with the text surrounding them. There are also blocks of text in bold, which
are used to break up the stories and make the article easier to read. There are numerous bright
colours used in the spread such as blue and pink which all are used to make the page more
vibrant and interesting to the reader and to contrast with the back text.

Grimsby Telegraph

The Grimsby Telegraph is a local newspaper for Grimsby and surrounding areas which is
published daily as a print based newspaper and also online and sold only in those local areas.
It's purpose is to inform people of the latest local news.

The Grimsby Telegraph has an average readership of 59,000 per issue, making it the second
best performing regional newspaper on 2015. The target audience for the Grimsby Telegraph is
both males and females. This is because the percentage of readership is relatively equal at 53%
for females compared to 47% for males. The age demographic is slightly favoured towards 65+
with 21% of readership however this is closely followed by
15-24 with 17%, indicating that the newspaper has a wide age demographic and reaches many
different people. The socio economic groupings of the target audience is C2DE with 60% of
readership. The geo-demographics of the primary audience is North East Lincolnshire,
specifically areas surrounding Grimsby as these are the areas in which the paper solely reports
on.
The front page of this issue of the Grimsby Telegraph appears very busy and cluttered, with
very little white space, which is achieved by putting many smaller components next to each
other such as cover lines on the right features a masthead at the top centre of the page. This
graphology is used to create a feeling that there is lots going on, attracting the reader to buy the
paper. The main cover line used features a quotation and is located on the left side if the page
in large,bold typography to stand out. The use of a quotation is to evoke a feeling of sympathy
and intrigue for the reader, making them want to read the full story inside the paper. There are
many images used on the front page, further helping to create a sense of busyness with
each relating to the story used on the cover line, creating a visual aspect to the stories.
The sense if busyness also helps to convince the reader to buy their paper as it suggests
there is a lot of content within, helping to boost sales, and therefore the paper is making
more revenue and profit. Furthermore, there is also a large advert placed at the bottom of the
page. The colours used are not very prominent or vibrant, with a mixture of dark blues and
greens, which helps to convey professionalism and reinforce the formal tone of the paper,
especially with the main story on the page being very serious.

On the double page spread,, the typography used is very small and also takes up large parts of
the page, with little room for images. There are numerous graphics used on the left page such
as tables and charts which are used to create visual information to break up the writing. On the
right hand page, the headline is ‘A first Strictly Saturday without Kevin for 5 years.’ where the
language technique of alliteration is used in ‘Strictly Saturday’. This story is very light-hearted
and is in sharp contrast with the other more serious story used on the other page. The use of a
gold background behind the black writing is to evoke connotations of showbiz, due to the
connotations of wealth and money with the colour gold. This is down as showbiz is the genre of
this article and so the reader can be drawn to the story easier and also makes it more
interesting to look at. Overall, the double page spread follows a similar graphology to the front
cover with both pages being very tightly spaced and largely made up of text.

The production process for a print based newspaper is that first of all, the planning
process takes place, where the journalists plan the stories they are going to get. After
this, the article gathering occurs, and interviews, photographs, and any other necessary
material is collected. After the article is written the editor decides which articles make it
to the final newspaper. The sub-editor then checks through the article and approves it for
the newspaper. It is then placed in the newspaper with all other material by the designer,
who organises the graphology of the newspaper. Finally the paper is printed and shipped
to retailers who then sell to consumers. The Printing process can be done either digitally
or traditionally. The digital process is the most popular and time-efficient method of
printing with the newspaper being printed in a group onto one large sheet of paper, then
being cut and folded by a machine. The traditional printing method is cheaper, and is the
standard form of printing a newspaper, designed to print thousands at a time.

The Guardian - App Version

The Guardian is a UK based broadsheet newspaper published daily. It comes in various formats
including print, online and app formats, to s appeal to a wide array of consumers. The purpose
of the paper is to inform people of the latest and biggest news, which a considerable percentage
is made up of political news, in which they attempt to persuade their left wing agenda., as
proven by the negative attitude displayed towards the Conservative party in the article below.

The target audience for The Guardian is predominantly males accounting for 62% of the
audience, at a staggering 837,000 daily readership. The socio economic groupings of it's
primary audience is mainly ABC1 making up over 85% of readership (1,151,000 daily figures)
which is an extremely large proportion.
On the main page of the app, ther wow a very clean and professional style used throughout with
boxes surrounding each cover line. The main cover line is at the top and is surrounded by a
much larger graphic and with a red background behind the white typography. This is used to
evoke feelings if danger and seriousness in order to show how the story is bad news for the
Conservatives and to persuade people of their left wing agenda.The faded red on the image is
used to illustrate how the individual shown is bad, reinforcing their political agenda,
since red connotes to evil and the devil. It also is used to stand out and draw the users
attention towards that story. The masthead is places at the top right with the colour blue used
predominantly to create feelings of confidence and intelligence, reinforcing the formal,
sophisticated status of the paper. On the main page there are also options for comments and
profiles, which both act to make the reader feel more involved and included in the stories.

On the article itself, The Guardian follows a simple graphology with the headline at the top,
followed by the subheading underneath, then a large image with the article located below. The
headline itself is in quite a small don't compared to the other two newspapers, and appears very
professional reinforcing its formality. The picture is of the person focused on in the article. The
image is used to create a correlation to the story and make it more interesting, and the
image of him looking directly onto the camera is used to evoke feelings in the reader.
Once again this article is used to promote their left wing agenda with harsh criticism of
Conservative party members in many if their stories, including this one, where the Lexus used of
‘backlash ’ is used to criticise the right wing party. This is also the case on the home page where
the phrase ‘botched reshuffle’ is used to once again criticise the political party. The main colour
used on the article other than the black typography is blue which evokes professionalism and
truth, making their article more believable. There is also an option to listen to the article with a
sound button, which is an attempt to appeal to a younger secondary audience by making the
articles more attractive, with a share button also included to further appeal to a younger
generation which they are trying to broaden their audience to.

The production process for a newspaper formatted app based is relatively similar to a
print newspaper, with planning, article collecting and pictures gathering all taking place,
before sub-editors check the article for mistakes. It is then placed on the app in order of
popularity and the social features are included such as comments and share features to
appeal to a digital audience. The designer initially creates a graphology for the app, or
website, and the news is placed on the page each day, with the most relevant news at the
top of the page. It is adapted to a phone/tablet/computer for easy accessibility.