Music Feedback Report

09
By Safari

From the Hello Music Screening Team

Prepared on August 4, 2010
© 2010 Hello Music
Feedback Summary
We've listened to your release, and here's what our Screening Team thought.

09
by Safari

Published: April 01, 2010

Feedback Report Created: August 04, 2010

Genre Classification: Excellent Qualities: Qualities That Need Work: Potential Opportunities:
Alternative Performance Performance Digital Distribution
Instruments - Rhythm Vocals - Lead Industry Education Courses
Style Classification: Internet Radio Airplay
Energy Production
Alternative Rock Licensing - Film
Production Production Quality
Alt-Pop Licensing - TV
Classic Rock Arrangement / Instrumentation Licensing - Web
Garage Rock Sonic Quality Marketing Services
Psychedelic Rock Miscellaneous Promotional Use
Soul Unique Touring - Open Mic
Touring - Opener for Major Artist
Touring - Showcase

Feedback Comparison

© 2010 Hello Music

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Attribute Breakdown
The chart below lets you know how many other Hello Music artists were tagged with the same Classifications, Qualities and Opportunities as you.
††
The figures under "Similar Releases" are the percentage of releases in your genre that were tagged the same as you.
††
The figures under "All Releases" are the percentage of releases throughout ALL of Hello Music that were tagged the same as you.

Categories Items Similar Releases† All Releases††

Genre Classification: Alternative 27%

Style Classifications: Alt-Pop 44%

Alternative Rock 48%
Classic Rock 12%
Garage Rock 10%
Psychedelic Rock 7%
Soul 21%

Excellent Qualities: Performance

Energy 28% 29%
Instruments - Rhythm 60% 37%
Production
Arrangement / Instrumentation 42% 41%
Sonic Quality 68% 66%
Miscellaneous
Unique 23% 18%

Qualities that Need Work: Performance

Vocals - Lead 47% 34%
Production
Production Quality 52% 45%

Potential Opportunities: Digital Distribution 100% 99%

Industry Education Courses 50% 47%
Internet Radio Airplay 89% 88%
Licensing - Film 79% 75%
Licensing - TV 79% 77%
Licensing - Web 71% 70%
Marketing Services 14% 14%
Promotional Use 94% 94%
Touring - Open Mic 45% 48%
Touring - Opener for Major Artist 31% 26%
Touring - Showcase 77% 69%

© 2010 Hello Music

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Detailed Feedback Results
This section contains your combined overall results. A total of 3 Screeners listened to your release.

Release Rating

(3.17)

An overall rating of 3.17 stars means this release is on par with most of the music we receive. We think you are well on your way.
Some elements here could be stronger, but this release is solid and rises above a lot of what's out there. Keep up the good work – it
is paying off and you are headed in the right direction. Based on this rating, we anticipate being able to provide you with some
exciting opportunities for your music.

Your overall rating is one element that helps our partners identify the music they are looking for. Many different elements of your
music play a part in determining this rating, including performance, originality, songwriting, lyrics, instrumentation, arrangement,
production and mixing. Please keep in mind that we only offer feedback based on the recording you submitted, so if your sound on
this release is different from your live show, this rating doesn’t reflect that. This feedback should only be taken into account for this
specific release – it is not necessarily a reflection on your overall talent or potential as an artist.

Genre Classification

A musical genre can be thought of as the area in which your music fits best. Our main objective is to help your music get as many
opportunities as possible. Therefore, we may have changed your genre from what you originally suggested, as we think that is where
our partners will look when they want to find music like yours.

Based on our listen, the music on this release seems to best fit in this genre:

Alternative
Alternative music emerged in the 1980s to provide an outlet for underground music that rejected mainstream popular music and
culture. Alternative music often combines the energy of punk rock with an iconoclastic anti-commercialism.

Popular Alternative artists include Radiohead, The Pixies, The Killers, Weezer and Death Cab for Cutie.

Style Classifications

This release was tagged with the following styles:

Alternative Rock
Alternative Rock brings an anti-mainstream attitude to traditional rock songs. Alternative Rock often is more challenging than
mainstream rock music, but not as edgy and aggressive as punk. Most alternative rock songs are guitar-based - although the guitar
sound can range from jangly pop to highly fuzzy and distorted. Lyrics generally contain more sophisticated themes and motifs than
modern rock.

Popular artists include Radiohead, The Flaming Lips, Death Cab for Cutie, Arcade Fire, and Beck.

Alt-Pop
Alt-pop is music that emphasizes melody and aims to be accessible to a wide audience, but still embraces an anti-mainstream
attitude. This genre often involves combining different aspects of classic 1960s-style pop music structure with updated production and
instrumentation.

Popular artists include Tori Amos, Alanis Morissette, Modest Mouse, Ben Folds, and Rufus Wainwright.

Classic Rock
Classic Rock is music with its roots in the popular rock of the 1960s and 70s. Typically, this style is characterized by grand, guitar-
driven rock that reflects a blues influence. It focuses attention on a charismatic vocalist and usually features guitar solos.

Popular artists include The Beatles, The Who, The Rolling Stones, The Doors, Jimi Hendrix, The Doobie Brothers, and The Eagles.

Garage Rock

© 2010 Hello Music

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 Garage Rock music is a simple form of Rock and Roll that emphasizes raw instrumental playing and amateur vocals. The term
comes from the fact that numerous bands started out practicing in garages in the 1960s.

Popular artists include Paul Revere and the Raiders, The Kinks, Iggy and the Stooges, The Hives and The White Stripes.

Psychedelic Rock
Psychedelic Rock is a style of rock that that uses electric guitars (often distorted or played with effects pedals), surreal lyrics,
unusual song structures, and keyboards to create music that simulates the feeling of being on psychedelic drugs.

Popular artists include Jefferson Airplane, Strawberry Alarm Clock, Iron Butterfly, The Electric Prunes, CAN, and Pink Floyd.

Soul
Soul music is similar to R&B, but usually contains more exaggerated vocals, self-consciously passionate performances, and an
improvisational feel. Many soul songs are slow to mid-tempo with light grooves. Soul was a prominent musical genre from the 1960s
to the early 1980s.

Popular artists include Al Green, Aretha Franklin, Marvin Gaye, Stevie Wonder, and Nina Simone.

Similar Artists

We tag artists similar to you so that our partners can better search for and find your music. These artists may not sound identical to
you, but we heard elements or aspects of these bands in areas of your release. When people ask "who do you sound like," you can
name these artists and it will give potential fans a good sense of what to expect when they listen to your music.

Our Screening Team heard aspects of these well-known artists in your release:

Archie Bronson Outfit

Babyshambles
Black Rebel Motorcycle Club
Bob Dylan
Peter Doherty
Sex Pistols
Spoon
The Black Keys
The Brian Jonestown Massacre
The Dead Weather
The Soft Pack

Excellent Qualities

Based on our listen, the following aspects of this release are outstanding. Keep building on these strengths.

Performance:
Instruments - Rhythm
We think your rhythmic elements on this release can hang with the best of them. Tight, clean and interesting playing.

Energy
We thought your track had rousing energy that moved us as listeners. You sound confident in your musical skills and the parts
you're playing.

Production:
Arrangement / Instrumentation
Having a good arrangement, with the right instrumentation, helps give listeners a better sense of what's happening melodically and
harmonically. Your arrangements were just right. Nice job.

Sonic Quality
It sounds like you sent us well-mastered, high-quality files. We hear the details loud and clear. This is an essential quality for a
commercial release. Nice job.

© 2010 Hello Music

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 Miscellaneous:
Unique
We rarely tag a release as unique, so you should be proud. We hear stuff going on here that sounds fresh and isn't common. You
clearly have a vision and you've started to realize it on your recordings. Keep up the good work.

Qualities that Need Work

These are areas where we think you could spend a bit more time and energy. You may in fact have these things down, but on this
particular recording, they seem to need improvement:

Performance:
Vocals - Lead
Lead vocals are one of the most important elements to the effectiveness of a song. They can create a style or mood to a song that
would otherwise not exist. We often tag this because the vocals are out of tune, the artist's breathing is getting in the way of the
melody, or the differences between the loud and soft parts don't make musical sense.

It may help to do some vocal warm ups before you perform, check out some free lesson videos online or even hire a vocal coach in
order to maximize your full vocal potential. Because most listeners focus on vocals, it can help when recording to do several vocal
takes and then combine or "comp" them into one complete performance of the song.

Here are some places you can go to learn more about improving your vocals:
- Free Video Lessons: http://www.youtube.com/watch?v=eqmwA0m7e6s
- Vocal Coach/Lesson CDs: http://www.singingsuccess.com/
- Article on vocal exercises: http://www.vocalist.org.uk/exercises.html

Production:
Production Quality
We can mean several things when we tag a release as needing help with production.

One is a purely technical issue - are the basic, raw tracks on the recording high quality? Were good microphones used to record
instruments that sound good? When the raw tracks are noisy or harsh, it can distract from a good song. It can help to experiment
with microphone placement - moving a microphone closer to an instrument reduces room noise, but can also bring out unwanted
frequencies in an instrument. About.com offers a number of tips about microphone placement at
http://homerecording.about.com/od/microphoneplacementguides/Microphone_Placement_Guides.htm.

Another common production issue - and a crucial one - is whether there is a cohesive sound to the song. This is one of the
hardest things to do on a recording, and it's why famous producers get paid the big bucks - they can develop a vision for the way a
song should sound, and see it through to completion, without the track sounding "overproduced." A successful production means
carefully measuring the interplay between the arrangement, the instrumentation, the EQ, the effects, the levels of the instruments
in the mix, and many other elements.

To put your production in perspective, think of how your favorite artists' songs sound. Are the drums loud or soft? Are the reverbs
long or short? What is the most prominent element in the mix? Do they double-track the vocals on the choruses to get a bigger
sound, or do they simply rely on the singer giving a blazing performance? A good production considers all the elements and the
way they fit together.

When people talk about great productions, they often talk about the Pink Floyd album "Dark Side of the Moon." The engineer,
Alan Parsons, became a legend after the album came out in 1973. There is a wealth of information on Wikipedia about the
recording of "Dark Side," and Keyboard Magazine recently interviewed Parsons about some elements of the record. You can read
that interview at http://www.keyboardmag.com/article/alan-parsons-synth/mar-09/94815.

Potential Opportunities

Our Screeners think that your music would be a good fit for these opportunities:

Digital Distribution
Sure, CDs are great, but you need to make your music available online for fans to buy and download. Digital downloads have grown

© 2010 Hello Music

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 exponentially in the past few years - and will continue to grow in the next few years. Digital downloads now account for at least 35%
of music purchased in the U.S. (up from 20% in 2007). By the end of 2010, digital downloads are expected to grow to 50% of the
market (read about it here: http://ca.tech.yahoo.com/blogs/the_gadget_hound/article/3820). Artists at every level can benefit from
digital distribution - especially when digital is combined with traditional distribution channels.

Industry Education Courses

The music industry is changing quickly. What worked ten years ago doesn't work today and what works today might not work next
year. While we wish artists could focus completely on their art, those who become successful are savvy about the industry. Don't
worry - we're not pushing dull theory courses that have no connection to the real world. Our partners offer hands-on courses that
teach musicians the nuts and bolts of everything from songwriting and recording to distribution and licensing.

Internet Radio Airplay

We want your songs broadcast to the masses and internet radio is booming. A 2009 study showed that 42 million Americans (17
percent of the country) listen to internet radio in any given week and nearly half of all Americans have ever listened to internet radio.
This audience is growing every month and our partners can help get your songs played on various internet radio outlets.

Licensing - Film
Your music would make a great addition to a film soundtrack. Being placed in a film soundtrack lets you reach a wider audience of
moviegoers who might never have heard of you. In addition, movies may include your track in their soundtrack and they often have
large promotional budgets - meaning free marketing for you.

Licensing - TV
TV shows often have large dedicated followings. TV shows tend to license lots of music - and the viewers of those shows often spend
a good amount of money buying music. These days, music supervisors for TV shows are actively looking for music that matches the
mood and tone of network and cable shows. We think your music would work great in an episode of a TV series and will work with
our partners to try to place your songs.

Licensing - Web
Your music would sound great online! As the web becomes more sophisticated, cool new ways to use music online have emerged -
on websites or internet ads for instance. We're working with a variety of partners to license music for web use and we want to help
you find the best match for your songs.

Marketing Services
You're amazing and not enough people know it. Your music has the potential to attract a lot of listeners. We'd like to connect you
with industry partners who provide marketing services to independent artists so you can spend your time and energy making great
music.

Promotional Use
Many artists agree to let companies use their music for free in exchange for promotion. This often has cool perks - such as retailers
setting up in-store kiosks to promote your music or giving you freebies (what some people in the music industry call "swag"). While
we'd all prefer to be paid, these promotional-use opportunities can bring result in a lot of exposure while someone else picks up all the
costs.

Touring - Open Mic

Whether you're a beginner songsmith, an up-and-comer, or a seasoned pro, open mic nights are a great place to test out your
material on a savvy audience. At these informal shows, you can test your new material to see how people respond to your songs and
performance. Open mics provide an intimate setting where you can connect with fans, meet other talented musicians, and - who
knows - maybe even catch the ear of a music business pro.

Touring - Opener for Major Artist

You're ready for more exposure - and one great way to get it is to pair up with a well-known artist as their opener for live shows.
Booking agents often look for up-and-coming bands to support major artists. We think this type of tour would help you broaden your
fan base. You'd also have the chance to meet successful artists and learn from the pros. In addition, you would meet booking agents
and promoters who can see you do what you do best - make great music.

Touring - Showcase
Your music needs to be in front of the right people. A showcase is a private performance for music industry executives - promoters,
booking agents, record label executives and talent scouts, for example. These folks are always looking for great talent they can
believe in to help a musician break out. We want to work with our partners to put you in the right showcase where you can blow away
the decision makers who will provide you with even more amazing opportunities.

© 2010 Hello Music

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Now that your music has been evaluated by our team, we will work to pair you with some opportunities from our partners. Our Opportunity
Alerts will be coming your way soon - we hope you take advantage of them. You can also prequalify for opportunities on your Hello Music
dashboard.

Thanks again for giving us the opportunity to listen to your release and for being part of the Hello Music ecosystem. We look forward to
hearing more of your music so we can give you feedback on your newest recordings as well as even more amazing opportunities.

Sincerely,
Hello Music

© 2010 Hello Music

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