Beruflich Dokumente
Kultur Dokumente
6 Recycled Success
TREP$
20 Bright Ideas
Marketplace for Kids Published by The Consortium
for Entrepreneurship Education
1601 W Fifth Ave. #199
22 The Fear Experience Columbus, OH 43212
www.entre-ed.org
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Entrepreneurial DRIVE
By Jasen Delgado
N ot every sixteen-year-old gets to experience some of the world’s fastest and expensive cars up
close and personal. My name is Jasen Delgado, I am a junior at John A. Ferguson Senior High
School in Miami, FL, where I participated in the Network for Teaching Entrepreneurship (NFTE)
class.
When I was 11, I picked up my first car magazine at a local supermarket, shortly after I fell in love
with luxury and exotic automobiles. I saw a news report of teenagers who roam the streets for the
nicest and most expensive cars and photograph them to post them on a database of exotic and luxury
cars on the internet. Not long after watching the segment, I logged onto the website called Car-
Parazzi and decided to go out to try it myself.
With a simple Canon digital camera that my parents bought me for Christmas a few years ago, I
started to attend exotic car events were owners from all over South Florida would gather and show
off their cars. I would take photos of the cars and post them up on websites where the events were
organized. Eventually, people began to recognize me as a “car-photographer”.
As my photography improved, my first client, Autosport USA, a pre-owned luxury vehicle dealership
hired me to photograph their inventory for eBay and other car marketplace websites. With my
earnings I would purchase my first professional Nikon DSLR camera. In March 2007 I launched my
website showcasing my photography and called it AutoMotionPhoto.com. I currently serve clients
that range from exotic car rental companies to individual owners who just want to remember their
car with professional photographs. I have been featured in popular car magazines such as DUB
magazine and several car enthusiasts’ blogs and forums.
AutoMotionPhoto shows no signs of slowing down and will expand to other fields of photography
such as real estate, portraits, and sports in the near future. What keeps me motivated is the love and
passion I have for high end cars and photography. I’m driven by big dreams and being successful in
my endeavors and I won’t let up until I achieve and surpass my goals.
The secrets of my success are having a passion for what I do, a vision
that will take the company to the next level, and having a strong
supportive system made up of my parents, friends and clients that
encourage me and help me
remain focused on my goals.
The first thing I had to do was to think of a business idea that was interesting to
me and the people that would be walking around at the marketplace. The first
idea that came to me was a good one, but didn’t work out. I had thought I could
sell eggs that my chickens lay. We were going to be getting two more chickens,
and we would be getting more than two dozen eggs per week. Unfortunately, we
ended up not getting any more chickens, so I had to think something else up.
Then one day, I was looking in a catalog and saw that they were selling drinking
glasses made from recycled soda bottles that had the tops cut off. This wasn’t a new
idea to us. A while ago, my mom had bought a bottle cutter, and had been making
glasses exactly like those ever since. What I didn’t know was how much people would
pay for them! In the catalog the glasses were selling for 40 dollars for a set of four! I
thought that was a lot of money, since the bottle cutter was barely $10. At that point
I was pretty sure I knew what I was doing for TREP$.
I asked mom if she could help me and thankfully she said yes. We worked it all out. She
cut the bottles, and I ground them down so the edges were smooth enough to drink from.
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Future CEO Stars 2010 -11 Issue 1
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We used all different bottles, some with printed logos and some just plain green or brown.
Since I was just using the bottles that would normally be recycled, my costs were minimal.
Dad is in business, so he gave me lots of good advice. I decided to set the price to be $20
for a set of four instead of $40 like I’d seen in the catalog. That price was fair to me and to
the customers, so we felt it was the right price. I also decided that I would donate 10%
of the profits to the WWF (the World Wildlife Fund), an organization that protects the
environment. I felt good about that and thought my customers would also like the idea.
I named my business “Aaron’s Repurposed Bottles” and when the marketplace finally
happened, I did really well. I charged $6 each for the printed glasses, with a discount
if they purchased a full set of 4… and that really worked! People really liked the
vintage style glasses with the Boylan’s soda logos. I didn’t bring too much stock, but
enough to make about 100 dollars immediately. Some people wanted glasses that I
had sold out of, so I put out an order form and I got about 150 dollars in orders to
fill!
Our marketplace was held on a Sunday at the school. That Monday I went to school
as usual. A lot of the teachers commented on how they had heard about what I was
selling, and that they liked the idea, or that they wished they had bought more than
one. I’m pretty sure they will want to buy them, so I am going to give them order
forms too…
I started my business in June of 2009. It all started when my aunt asked me to stay with my 80-year-
old grandmother a few nights a week. My grandmother needed help getting around the house, so I
was there to ensure her safety while my aunt was at work. Because she was not able to walk without
help, I would prepare her meals and bring them to her room. I would give her all the medication she
needed and provide her with companionship. I would ask her about her day, play cards, read books,
and work on word searches with her. Gradually, I noticed that my grandmother was happier and
healthier because she always had something to look forward to during the week and someone to talk
to and share stories with.
After a few months, I learned a lot about caring for the elderly and felt the need to help out in the
community. I reached out to those who needed help but did not want to leave their homes. Not
many senior citizens want to leave their homes in order to receive care and others are so far away from
their families that they become lonely. I love seeing the joy in their face when I arrive and the stories
they tell about the “good ole days.” Every day is a valuable learning experience.
Everyday is different and unpredictable. Because I am only in high school, this is a part-time job until
I enter college where I plan to major in International Business.
My secrets for success are to find a target market that many people overlook and to cater to the needs
of others. These two practices have made my business successful. Lastly, the most important secret
for success is enjoying what you do. After all, if you don’t like what you are engaged in then how can
you put forth your best effort?
W hat do you think it takes to be an entrepreneur? Hi, my name is Emily Anne Kennedy. In
September 2009, I began my Generation E class through Berrien Springs Home School
Partnership, not having any idea what it meant to be an entrepreneur. You might be wondering, what
is Generation E? At first I had no idea, but this is where my entrepreneur adventure began!
In our class we were instructed to write down a few things that we liked to do and three ways we
could make into a business. My greatest interest was in scrapbooking and interior decorating. I
knew that for my business I had to have good product knowledge, so I went with scrapbooking.
I then narrowed it down even further to creating hand made cards. The next step was choosing a
name for my business. Believe it or not folks, this wasn’t easy. I eventually, with some help, came up
with “Anne’s Creative Cards”. A few classes later we were told we needed to write a business plan. A
business plan, what is that? Sure, I’ve heard of the term “business plan” before, but I had no idea what
it took to make one.
Our teachers gave us examples of different types of business plans. As a class, we went over them to
find out what they were all about and how to write one. In the end, it was up to us to write our own
business plan. This was a big task. It really got me thinking if my business would really work. I had to
figure out how much I would charge, my gross and net profits, my competition, the exit strategy, my
target market and if there was any demand for my product. Writing a business plan for my business
really made me think about how I was going to do things and if my business could be successful. I
personally think every business should have a business plan. It helps to make sure that, even after
twenty years of business, your business is still meeting or exceeding the goals that were set by it. After
finishing my business plan I entered into a few competitions.
The first competition was the Berrien Springs Business Competition. In this, I competed against my
classmates. I was able to present my business to judges (who were business owners themselves) and
hear what they thought about my business and their recommendations. The next competition
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Future CEO Stars 2010 -11 Issue 1
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was the IIEE (Illinois Institute for Entrepreneurship Education) Conference in Chicago. I competed
in the showcase and business plan section. There were guest speakers for us and business learning
sessions. The last one was the Battle Creek Generation E competition. In each competition the judges
had published criteria by which we were evaluated. Overall, it was a great learning experience! I
got great advice from business owners, I was able to sell my product and gain experience in public
speaking. After all this, it was left to me to decide what I wanted to do with my business and whether
or not I wanted to own a business. It was time to sit down and plan next steps.
My short term goal for my business is to ramp up by adding new customers incrementally in three
to six months. A long term goal for my business is to maintain and grow it, to build up a reputation,
and to hire employees in one to three years. Educationally, my short term goal is to graduate from
high school with 43 credits from Southwestern Michigan College. In the future I plan to transfer my
credits from SMC to Valparaiso University so I can graduate with a Bachelor Degree in Meteorology.
I want to be able to still own my business through college to help pay for tuition. After college I plan
to sell my business and pursue my dream to be a meteorologist. Being an entrepreneur can fit into
any career field.
Through this whole experience, I was able to learn what it takes to be an entrepreneur and gain
a greater respect for business owners. I think it takes a strong, passionate, willing person to be an
entrepreneur. It is not an easy path, but it is a rewarding one. Do you know what it takes to be an
entrepreneur?
M y name is Isabela, and I am 7 years old. I want to share my experience with you
on my first business: a lemonade stand. It all started as a family project.
My dad came one day and talked about this program called Lemonade Day. I was
feeling curious; I wanted to know badly what it was about. As he started talking about
it, everybody in my family got excited about the idea of setting up a lemonade stand.
We all wanted to try it out.
We had a family meeting where my mom read a book sent from our Lemonade Day
friends. It was about two kids who were trying to earn some money to buy an iPod
and drums, so they decided to work on a lemonade stand together. At that moment,
we decided to work together as a family on our business. We had several meetings to
plan and decide the type of stand and lemonade we were going to sell.
A week before Lemonade Day, we participated in the program’s “Best Tasting
Lemonade” contest and won the prize for healthiest lemonade. We were very happy
with our trophy because it was the first trophy we got as a family.
It was so fun setting up our stand, especially with my two aunts helping out. One
shared with us a unique recipe that helped us win our trophy, and my other aunt
helped me with stand decorations.
It took us a while to find a good location. We called several places, and they said they
couldn’t help us or that somebody else was already selling lemonade there. But we
definitely were not giving up. We knew finding a good location was very important to
sell many cups of lemonade. After around 15 calls, we were able to find a great spot
outside a supermarket. We were thrilled!
On the big day, all of us were ready. When we arrived at the supermarket we saw
L ydia Buck of Glasgow, Missouri is one of 10 students from across the country who
will receive a National Agri-Entrepreneurship Award and $1,000 during a ceremony
at the 83rd National FFA Convention in Indianapolis, Ind., Oct. 23. The award program
recognizes young people who start or are planning to start their own businesses.
When Buck took on the challenge of starting her own business as a freshman FFA member,
she asked herself a few important questions. What would build for her future, involve her
family and accommodate the needs of her community? The answer came to her one night
at the dinner table.
A casual comment from her father about the lack of wild quail in the area sparked Buck’s
interest. After researching the issue, she found that there was indeed a low population of
wild quail in the central part of Missouri where she lived.
The answer was clear. Buck would raise quail and sell them locally. Her father had raised
birds many years before and held a strong interest in assisting his daughter with her project,
excited for the opportunity to share his wealth of knowledge.
“In the beginning I read books, articles and Internet sites on raising quail, but words on
paper could only get me so far,” Buck said, “With my father’s help I have gone from the
instruction manual to real life in starting and expanding my business.”
When it came to financing the project, Buck worked out a plan with her father doing
household chores to buy the necessary equipment to start the project and also worked at a
local grocery store. She bought her chicks, secured the appropriate licenses and before long,
Lydia Buck’s Quail Covey was ready for business.
“Many times I have people come up to me and say they are so happy at what I am doing
because it brings back such great memories of when they were kids and wild quail were
more plentiful,” Buck said.
See you next year in Chicago at IIEE’s Young Entrepreneur (continuedConference!!!
on next page)
Future CEO Stars 2010 -11 Issue 1
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Now a senior, Buck’s business has expanded each year and her clients come from all over
the region. She not only developed the business concept, but also the marketing strategy
that has helps her keep up with competitors with larger operations. She has advertised in
newspapers, online websites and even created her own website after taking an agricultural
tech class causing her clientele to double.
Throughout her high school career, Lydia Buck was an honor student, participated in
Varsity Quiz Bowl and was active in many areas of her the Glasgow FFA Chapter. Buck
is currently a freshman at Truman State University. She has transferred ownership of her
business to her father and plans to assist him in the summers.
B y now, is there anyone left around that hasn’t heard of Apple’s latest creation… the iPad? You may
ask why I would think to write an article about the iPad just months after its world debut in March.
The simple answer is to reflect on how the iPad has and will continue to change how we interact with
technology and the Internet-based world around us.
In just the product’s first 80 days for sale, Apple pushed 3 million units to consumers, and that is under
extremely strict supply – so, what that means is that the iPad has taken off as a huge success, and with that
success with come even more apps, compatibility, and more people using them!
And not only is the iPad a great device to enjoy your favorite book for leisure, or movie from Netflix, or
TV show downloaded from iTunes. In fact, the iPad can do so much more! It can provide an environment
to read a textbook, while taking notations, and sharing those bookmarks and notes with your fellow
classmates at your discretion, all while on the go – anywhere! – without the need to lug around a twenty
pound clunker book.
As we see more software, websites, and educational publications appear on the iPad, we will surely watch
its rise to prominence, because why carry around a backpack full of books, pencils, papers and assignments,
a phonebook and a calendar – when you can carry all that in a wonderful 9.7” LCD screen that weighs just
1.5 pounds? This may even solve the problem of those kids in middle school carrying twenty-five pound,
harmful sacks on their backs.
(And to all of the Future CEO Stars who might suggest I am biased in
promoting Apple products, I will admit of that I am guilty. However, I
will divulge that other companies such as HP with their Slate and Google
with their Andriod Tablet are making headway into this new and exciting
market, so don’t just focus on the iPad, though that is what this article is
about. Go out and research these other platforms for comparison. For the
sake of brevity and the fact that these products have not yet been released,
this article has focused on the iPad.)
Future CEO Stars 2010 - 11 Issue 1
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Designing My
Own Future
By Darryl Bordave Jr
I decided to take my designs one step further by enrolling into college, because I have always
dreamed about having my own clothing line and school would teach me more skills. College
introduced me to the sewing machine. I had been sewing by hand for years! I really enjoyed
the sewing machine because it challenged me and my creativity a great deal. I would stay up
all night even when I had class the next morning, practicing my craft. That’s when I noticed
that every time I designed I got better and better. Practicing really helped mold me as a
designer. While other college students were waiting on the professor to teach them about
designing, I was taking it upon myself to do it for myself. I would participate in fashion
shows, gaining experience that I needed for the fashion industry. Being involved in fashion
events allowed me to network and build up my contacts and it really helped put my face
and company out there. (continued on next page)
Future CEO Stars 2010 -11 Issue 1
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Presently, networking has allowed me to work with celebrities, recording artists, actors,
known models and magazines. My clothing has been used for music videos, photo shoots,
and publications. This made me really excited and it made me work harder at my design
skills. I believe there is always room for improvement. Drive, resourcefulness, eagerness,
ambition and motivation are my key factors for being a entrepreneur. I believe that with
success one should give back to the community. I decided to do just that by putting
on a National Campaign called the “D.R.E.A.M Tour”. The mission of the D.R.E.A.M
Tour is to visit different high schools and colleges putting on inspirational fashion shows,
monologues, and musical performances encouraging students to follow their dreams against
all odds. Most importanly, I believe my designs are more than fashion, because it portrays a
lifestyle of individuality, spirtuality and uncommonality.
www.wix.com/Ruckage/Designs
M arketplace for Kids has been providing education and opportunities to emerging
young entrepreneurs for over 15 years. With each year, a new crop of inventions and
business ideas come to life. This year was no exception, as many budding entrepreneurs
brought the projects they created for Marketplace for Kids Education Days across the state
to the Bright Ideas Showcase and Contest held at the North Dakota State Fair in Minot.
In hopes of winning awards, the participants set up their projects and proudly explained
their inventions to judges, fellow entrepreneurs, parents, and passersby. The projects
were outstanding and competition stiff. This will be a two part article, recognizing the
winners of the Bright Ideas Showcase and Contest. We will begin by recognizing the 4th
and 6th grade winners and finish up with 5th grade since we had six 5th grade winners! Stay
tuned for another opportunity to hear what the kids had to say about their inventions,
Marketplace for Kids and The Bright Ideas Showcase and Contest!
The 4th grade winners of the Bright Ideas Showcase and Contest were Lindsey L., Hudson
R., and Ian R.
Lindsey L. created The Hockey Tree and took 3rd place. “Me and my brother have been
playing hockey for 3 and 4 years. Our clothes would sometimes get stinky so we needed
a way to air them out. The Hockey Tree is a device that can dry your skates, gloves and
jerseys. It is built out of PVC plumbing pipes. It does not require electricity and can be
hung on the wall or set on the ground”.
Hudson R. is the inventor of the Bag Binder and took 2nd place. He had this to say about
his project. “The bag binder helps eliminate waste from all the grocery bags you take
home. The Bag Binder has separate compartments to organize your purchases. It holds
three times as many items as a regular shopping bag. Instead of carrying your items, you
can pull them on wheels! This makes shopping so much easier!”
Ian R. is the innovator of the Animal Attack Trading Card Game and was the 1st place
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Future CEO Stars 2010 -11 Issue 1
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winner! Ian was very knowledgeable about his project and said; “This is an educational
trading card game designed to teach players about the lives of North Dakota animals. It
also teaches early multiplication tables. Most importantly, it’s designed to be fun!”
The 6th grade winners of the Bright Ideas Showcase and contest were Caden T., Jacob B.,
and Eric A.
Caden T. invented the Come Along Caller and won 3rd place. “Me and my dad had
a problem with our calls rattling together while hunting so we needed a solution. My
project is an electronic coyote caller that is placed on a sling by the barrel. The sound is
provided by a MP3 player. It prevents you from fidgeting with loose calls and increases
safety and accuracy.”
Jacob B. is the inventor of Bunny Bites and the 2nd place winner. Jacob said “I was leaving
on a trip to California and needed a way to feed my rabits. We ground up food for the
rabbits and baked them into muffins. We could leave the muffins in the cage and the
rabitts would have food while we were gone”.
Eric A. created the Spoon Lure and took 1st place! “I decided to recycle spoons into lures
because lures are expensive and I get snagged a lot. My mom had spoons she didn’t use
and you can also get them from thrift stores so I decided to turn them into lures. After I
made the lures I took them fishing and did a test. I made ten casts and kept track of what
happened. In ten casts I caught two fish, had four more bites, and four casts I din’t get a
bite”.
All of the participants at the Bright Ideas Showcase and Contest displayed their innovative
talent. They took some everyday problems and ideas and turned them into fantastic
inventions. We hope they will continue to pursue their adventures in entrepreneurship
and one day bring their products to market!
The company has partnered with the Make-A-Wish Foundation of Greater Ohio,
Kentucky & Indiana for the past year. The Fear Experience has been able to give this charity
thousands of dollars in support of their mission to help grant wishes and dreams to children
with life-threatening medical conditions. Aside from donating their net profits to charity, they create
over-the-top scares and horrifying thrills to bring their guests the biggest chills while experiencing
many of their worst fears...------------------------------------
M egan Verchereau is a recent DeWitt High School graduate with plans to attend Grand Valley
State University in the fall. Summers for recent high school graduates are typically spent
finalizing college plans, scraping together financial aid, thinking about majors, and spending
time with friends. In Megan’s case, add “starting a business,” to that list.
As part of a high school project, Megan was asked to write a business plan for a small company.
Although many students chose to create fictitious companies, Megan developed the concept
for a meeting and event planning company she long dreamed of starting. With her concept and
business plan drafted, Megan’s business, Exquisite Events, took shape.
Earlier this year, Megan decided to submit her business plan to a local Clinton County Youth
Ventures Business Plan Competition and IGNITE’s Second Annual Young Entrepreneur
competition. Both competitions offered pre-seed development stipends as prizes. Megan won
second and first places in the “Service” divisions at the competitions.
After winning recognition and seed money for her project, Megan became energized to further
develop Exquisite Events. When asked about the competitions, she noted, “It is such a good
feeling to know that something you dream about can take shape and become real through
planning and hard work.” Since winning the competition, Megan has planned several events
through her company and has also served as a guest panelist at events encouraging other youth
to think entrepreneurially.
Megan has been active in Dance, Marching Band and Swim team. She was recently elected to
the State Officer Team of the Michigan Chapter of the Business Professionals of America (BPA)
as State Secretary and Treasurer. Already her new BPA role has taken her to California to the
National convention and to other leadership development events. With college in her future,
her year-long obligation as a BPA state officer and the prospect of creating a company to run,
she is both excited and very busy.
W h a t ’s
in your
briefcase?
With “culture” comes “values.” You can’t talk about “entrepreneurship” without talking about “being
entrepreneurial in one’s projects, in one’s own life.” Entrepreneurial culture develops core values such
as creativity, independence, tenacity, a sense of responsibility, leadership and solidarity. We call upon
these values in our daily lives to complete projects, no matter their size.
By celebrating these values as a society, we encourage the initiative and development of projects
that will contribute to the economic dynamism of the regions of Québec. The promotion of an
entrepreneurial culture allows for the development of attitudes, expertise and skills beneficial to
tomorrow’s entrepreneurs, their future employees and the community as a whole.
NED is organized by the Réseau des carrefours jeunesse-emploi du Québec (RCJEQ) as part of the
Youth Entrepreneurship Challenge with support from the Secrétariat à la jeunesse.
With the slogan Get Entrepreneurial!, NED seeks to attract the attention of youth of all ages by
encouraging them to develop their personal projects to be more involved in their community. Pursue
your entrepreneurial dreams, your passions. Take charge of your life! This is the message we’re trying
to promote all over the province.
Last year, 35,000 people voted in the competition From One Region to the Next, which includes all
the administrative regions of Québec. Representatives from all sectors – community, education and
business – took up the challenge to make their dreams a reality and, for some, their passion started at
www.entreprends-toi.ca
Entreprends-toi.ca is a showcase for the province’s entrepreneurs where everyone can see pictures
and descriptions of the entrpreneurs’ businesses.
Entreprends-toi.ca is an interactive website where visitors can vote for the entrepreneur who stands
out the most. Entreprends-toi.ca will announce the winner on Monday, November 16 at 6:00 pm.
The entrepreneur with the most votes will receive a monetary prize and a commemorative plaque.