UNIVERSITI TEKNOLOGI MARA

RESEARCH PROPOSAL - BRM681

(title of proposal)

NOOREEN BINTI HASHIM 201xXXXXXX

NURUL AMIRAH BINTI HAMZAH 201xXXXXXX
AMILIA HAIDA BINTI AHMAD AMINUDDIN 201xXXXXXX

Submitted for:
Assoc. Prof. Dr. Norlida Abdul Hamid

Master of Business Administration

Arshad Ayub Graduate Business School

June 2018

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 TABLE OF CONTENT

Page
TABLE OF CONTENTS i
LIST OF TABLES iv
LIST OF FIGURES v
LIST OF ABBREVIATION/NOMENCLATURE vi

CHAPTER ONE: INTRODUCTION

1.1 Background of the Company 1
1.2.1 Organizational chart of xxxx 3
1.2.2 (others)
2.1 Background of the Study 5
1.3 Problem Statement 7
1.4 Research Objectives 9
1.5 Research Questions 9
1.6 Study Area 10
1.7 Significance of the Study 11
1.7.1 To the organization
1.7.2 To the researchers
1.7.3 To the body of knowledge
1.8 Terms and Definitions x

CHAPTER TWO: LITERATURE REVIEW

2.1 Preamble
2.2 Theoretical Discussion x
2.2.1 DV discussion x
2.2.2 Theory of xxxxxx x
2.2.3 Relationship of IV1 with DV x
2.2.4 Relationship of IV2 with DV x
2.2.5 Relationship of IV3 with DV x
2.2.6 Relationship of IV4 with DV x
2.3 Business Tools x
2.4 Theoretical Framework x
2.5 Hypotheses Development x

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2.6 Academic Construct x

CHAPTER THREE: METHODOLOGY

3.1 Preamble x
3.2 Research Design x
3.2.1 Purpose of Study x
3.2.2 Study Setting x
3.2.3 Research Strategies x
3.2.4 Unit of Analysis x
3.2.5 Time Horizon x
3.3 Sampling Design x
3.3.1 Population x
3.3.2 Sampling Frame x
3.3.3 Sampling Technique x
3.3.4 Sample Size x
3.4 Instrument
3.4.1 Wording x
3.4.2 Scaling x
3.4.3 Sections (to attach the questionnaire at Appendix and the
summary of variables table in the report) x
3.5 Data Collection x
3.5.1 Data Collection Method x
3.5.1.1 Primary Data x
Pretest, Pilot Test and Actual Survey
3.5.1.2 Secondary data x
3.6 Data Analysis x
3.6.1 Descriptive Analysis x
3.6.2 Reliability Analysis x
3.6.3 Pearson’s Correlation Analysis
3.6.4 Multiple Linear Regression Analysis x
3.6.4.1 Assumptions of Multiple Linear Regression x
3.6.4.2 Multiple Regression Interpretation and Model x

REFERENCES
APPENDICES

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 LIST OF TABLES

Table Title Page

Table 1.1

LIST OF FIGURES

Figure Title Page

Figure 1.1

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 LIST OF ABBREVIATIONS

Abbreviations
BKRM Bank Kerjasama Rakyat Malaysia
SPSS Statistical Package for Social Science
SWOT Strength, Weaknesses, Opportunities, Threats
TOWS Threats, Opportunities, Weaknesses, Strength
TRA Theory of Reasoned Action
YPEIM Yayasan Pembangunan Ekonomi Islam Malaysia