Age

18
18 to24
24 to 35
35 to45
45

Age

Five different groups are covered by collected data they are < 18 years old
(1%),

18 to 24 years old (8%), 24 to 35 years old (23%), 35 to 45 years old (10%)

and

45 > years old (8%)

 Gender

male

femal

By classifying the responding by gender and age may help to identify the weather social media

Has impact the decision making processes differently based tow segmentation ,23 female and
27 male
 Nationality

omani
expartriate

This chart show that more than 50% of responders are Omani

yes
no

To question number 5 on whether responder is a social media user or not, all the responder
answered in affirmative. all the 50% of responders are social media user
 For what reason do you use social media

to keep in touch with people

listen to music and watch

videos
to exchange document or files

to find imformation about

product or services
to meet new people

This chart show that more than 30% people use social media to find information about product
or services,21% of people use to keep in touch with people ,18% of them use listen to music and
watch videos , 14% use to exchange document or files and the 12% of people use to meet new
people

which of the following social media sites are

you using on a daily basis

micro blogging(e.g Twitter

blogs or forums

photo and video sharing

sites(e.g Flicker,You Tube
social networking sites(e.g face
book

this chart show that more than 39 % of people use photo and video sharing sites(e.g Flicker,You
Tube on a daily basis
 Time(hours approx) spent on social media
sties per day

0
1h
2h
3h
4h
5h
6h
7h
8h

this chart show that how many people spend hours in using social media .15 % of people spend
2 hours, 10 % of people spend 4 hours, 9 % of people spend 3 hours15 % of people spend 2
hours and the 5% spend about 8,7,1 6

,
 Do you think that with social media sltes,
you are able to seek out product or servces
information actively

strongily agaree
agree
disagree
strongily disagree

This chart show that 50% of people are agree that social media slates, you are able to seek out
product or services information actively an d the 5% are disagree

Do you follow (like) brand in soclal media

yes
no

You can see that more than 50% 0f people follow (like) brand in social media and 7% are not
 If you friend is following a brand in social
media are you more likely to follow the same
brand

yes
no
not sure

This chart show that more than50 % of people are not sure follow the same brand that there
friend follow in social media , 19% are sure follow the same brand that there friend follow in
social media and8% debt follow the same brand that there friend follow in social media
 Are you more likely to buy a product or
service after folloeimg the brand on social
media

yes
no

This chart show that more than 50% of people Are more likely to buy a product or service offer
following the brand on social media and the 14 % are not Are more likely to buy a product or
service after following the brand on social media

For what reasons do you follow (like)brand

to read comments and reviews

about the product or service
to get discounts or free prodct

to get updates about product

or services
to communicate with the brand

other

In this question the season of following brand more than 31% choses to get updates about
products/services, 23% choses to get discounts or to get free product, 18% choses to read
comments and reviews about the product and the 14% choses to communicate with the brand.
 Have you purchased a product or sarvuce
depending on the information online

yes
no

This shart show that 45% of people purchased product depending on the information online on
the other hand 5% of people did not agree.

Dose social media trigger you to purchase a

product or service

yes
no
not sure

This chart show that social media trigger 36% of people to purchase the product/services and
few of them social media cannot trigger them to purchase the product.
 Do you search for releted information on
social media before a purchase

always
often
sometimes
seldom(rarely)

This chart show that 21% of people some time searches for any related information before this
purchase, 12% always searches for related information on social media before purchase it and
2% seldom searches for any related information about the product.

Dose social media stimuate you to recognize

a need for something before buying it

yes
no
sometime

This chart show that social media stimulate 20% of people to recognize there need for
something before buying it and 24% for some situation social media stimulate them.
 Dose social media trgger you topurchase
aproduct through its advertisements

yes
no
sametime

This chart show social media trigger about 16% of people to purchase the product through
advertisement 28% trigger by the advertisement but not all the time and the 6% social media
can not trigger then.

Do you always achieve a desire for

something new through socoal media

yes
no
sametimes

20% of people always active a desire for something new through social media, 20% achieve
there desires for something new but not allows and the 5% are not.
 Dose social media provides solution on wthat
to buy ,wthere to buy and whyt to buy

yes
no
samrtimes

This chart show that almost 23% of people said that social media provide solutions on what to
buy, where to buy and why to buy it, 22% said that social media cannot allows provide those
information and the 5% said it never provided those information

is information search about a product is

easier in social media

yes
no
sametimes

This chart show the 30% of people said that searching in information about product is easier in
social media, 19% said that sometime searching information about product is easy and 1% said
is not easy.
 Does social media infuence consumers to try
new products based on the reviews by
friends

yes
no
sametimes

Social media influence about 31% of people to try new product, 15% not allows influences them
to try new product and 4% social media cannot influences them to try new product.

Comments from social media can change

your attitude towards a brand, product and
service

yes
no
same time

30% of people influences by the comment that people write about the product in social media,
15% of people cannot allows influences by the comments of people and 5% never influence by
the comment of people in social media.
 is social media is an effective tool for
different opinion about new and existing
product

yes
no
sametimes

This chart show that about more than 31% said that social media is an effective tool for different
opinion about new product and existing product and about 19% of people said that not allows is
an effective tools.

Does social media have a higher credibility

than traditional media

yes
no
sametimes

As can we see that 22% of people said that social media have high credibility,21% 0f people said

That not allows social media have high credibility and 7% of people said that social media don’t
Have high credibility

Is socoal media more relible if consumer

have uncetainties regarding a purchase

yes
no
sametimes

This chart show that more than 23% said social media will have more reliable if consumer has
uncertainties regarding to the product and 8% of people said social media will have more
reliable if consumer has uncertainties regarding to the product and
 social media has a higher impact on
consumer making decision in

the pre-purghase stage

during the purghase stage
the post-purghase stage

This chart show that 36% of people said that social media has high impact on consumer making

Decision in the pre- purchase stage than 8% in the post purchase stage and 6 then6% during the
purchase stage