It takes very less investment to setup business in Jamaica;

which gives me enough money to support my family in

India says Dhaval Shah
MAY 4, 2018

INSIGHTS

1. Since Jamaica is a tourist location, it’s important to choose where you

set up your business. Montego Bay is the heart of Jamaica and its
‘tourist’ capital, hence, making it an ideal place for such business.
2. You get the opportunity to meet and interact with umpteen number of
people coming from different parts of the world, which is a riveting,
enthralling experience.
 3. There’s an unfathomable degree of competition between sellers since
most Indians working in Jamaica are involved in the retail/wholesale
business.
4. Profit/ Income in Jamaica can be seasonal. For example, your business
may do exceptionally well during spring break, however, since Jamaica
is vulnerable to being struck by hurricanes in August/ September, you
may incur losses since no one visits during this time.
5. If you haven’t settled down there permanently, traveling back and forth
from Jamaica to your homeland, every few months may become
monotonous.

Profile Details

Name – Dhaval Shah

Profession – Shop-owner in Jamaica

Gender – Male

Age – 48 years

City – Montego Bay, Jamaica

Industry – Retail Business

Where were you born and raised?

I was born in Mumbai and spent most of my childhood there. However, due to
an ill-fated occasion, my family and I had to relocate to Vapi, a primitive city in
Gujarat. As a result, I did secondary schooling from there. After this, we
moved to Chennai for a year and stayed with my mother’s relatives briefly. We
returned to Mumbai and I pursued my graduation here.

What is your family background like and who would you say,
had a remarkable influence on you growing up and how?

We were a family of five, my parents, my sister and our grand-mother. My

father ran a factory and my mother knitted us into a beautiful family. Even
when we had financial difficulties, my parents made sure that kids won’t feel a
thing amiss. I’d say my family had a democratic atmosphere to it. All of us
lived peacefully together and understood each other well. There were seldom
any disagreements or predicaments, as far as I remember.

The person who has had a momentous impact on me is my father. Even

though he passed away when I was only 14, he taught me valuable lessons.
His mannerisms, professionalism, and intellect were just a few elements that
grew on me and molded me into the person I am currently.

Please give me a summary of your career in a chronological

order, entailing the organization names and your respective
roles/designations.

After pursuing my BCom from ​Raheja college​, I started working for a sales
organization, “Vaswani Ltd,” to attain hands-on experience as to what it would
be like to start my own company in the future. My objective was to sell fax
machines, attend to customer problems etc. However, I soon realized that this
company won’t survive in the market and my growth will get stagnated as the
fax was a dying product. Consequently, I started working with a chartered
accountant “KP Shah”. My work was basically related to auditing. Next, I
received an offer to work as the manager of a gift shop called “Pineapple” in
Jamaica, West Indies​ and I decided to try my luck. In order to work in
Jamaica, I needed a work permit which was taken care of by the company.
After a few years, when I was convinced of my potential in this field, I
established my own business in Jamaica itself. However, I had to apply for a
new work permit because I was starting something of my own. I opened a
retail shop by the name of “Giftopia”, where I sold souvenirs and merchandise
to tourists.

In 2010, my partner and I opened up a wholesale outlet named, “DVR Crafts”.

Which institutes, according to you, are the best for pursuing

this career?

In all honesty, I wouldn’t render much credit to an institute or college for

pursuing this career. According to me, a person interested in sales should be
proactive and know his way around things. This only happens through
practical training, that is when you work with/for someone. So, at the end of
the day, the college you’re securing your degree from doesn’t hold much
significance.

What is the expenditure associated with the education/training

of this profession, approximately?

If you’re pursuing your BCom/B.B.A or any other similar course, you’d

probably incur an expenditure of 2.5-4 lakhs, depending on the college you’re
attending.
If you’re looking to pursue your masters too, I think you’d spend about 10
lakhs, which is an average figure, because college fee structures range from 6
lakhs to 16 lakhs for masters. This excludes the boarding and lodging
expenses. If you’re enrolling yourself with professional tutorials for your
bachelor’s degree, it’d cost about 1 lakh for the three years. As for your
masters, extra tutorials will probably cost around 1.5–2 lakhs.

If you’re studying in a different city/country altogether, there’d be a whole new

set of expenditures like your lodging and boarding facilities, etc. I’m not aware
of how much you’d have to spend on these things, but make sure you work
everything out before settling on a particular degree and university.

What is the range of remuneration one can expect when

starting out in Retail Business?

Starting out — 2.5-4 lakhs per annum

5 years of experience — 8-10 lakhs per annum

10 years of experience — 12-15 lakhs per annum

15 years of experience — 15-20 lakhs per annum

20+ years of experience — 20-25 lakhs per annum

Above figures are in Jamaican Dollars (1 INR = 1.87 Jamaican Dollars).

The above figures will vary depending upon the location of your business,
type of business, size of your business and other macroeconomic factors such
as recession, natural disasters, etc.

The location of your business plays an important role too. Since ​Montego Bay
is tourist capital of Jamaica; opening a shop/business here is definitely
rewarding. However, buying a shop isn’t feasible since the commercial/real
estate prices are prodigious! Hence, renting is the only option.

The cost of living in Jamaica is pretty high, hence, in the initial years one can
neither save much nor afford to keep one’s family in Jamaica. It takes a little
time for your business to start functioning smoothly.

Please describe your work as a retail business owner.

My typical routine includes handling customers, packing orders and

addressing customer complaints. I make sure that the inventory is stocked up
and keep a check on the day to day sales. Since, most of my goods are
imported from China, Thailand, India, and Indonesia, I have to handle
customs and get delivery from the dock. I also source some goods from local
suppliers.

On a daily basis, I spend about 8–10 hours at the shop. Sometimes, I have to
work more to take care of order, customs, etc.

I work all 7 days, however, on Sunday’s, I just check up on the shop to make
sure everything is alright and attend to any extra or unanticipated, last minute
orders.
In your opinion, what are some benefits that would encourage
an individual to consider retail business as a profession?

This career has provided me with financial security. I don’t need to worry
about my family being deprived of anything, which has always been my
principle priority.

I spend about 4–5 months in Jamaica, working incessantly. After this, I return
to India and spend 2–3 months with my family. During these months, I get to
spend quality time with my family and my sole focus is on them. So, I’m able
to bring work demands and family time to a perfect equilibrium.

Since Jamaica is a tourist island, I also get the opportunity to interact with
people coming from different parts of the world, which is an enthralling
experience.

Also, setting up a business in Jamaica is relatively easier than doing so in

India because investment is less, and income is more. This I can say
confidently because I’ve experienced in both countries.

Can you mention a few challenges that you would want

someone to be aware of if they’re considering this line of
work?

Firstly, an individual ought to know that this business is seasonal. One

shouldn’t expect consistent or predictable income in this line. There will
always be ups and downs, especially in a country like Jamaica. Spring
holidays are phenomenally rewarding, and the hurricane months bring
everything to a standstill. So, it’s vital to be mentally prepared for this.

Also, you should be the kind of person who likes to step out of your comfort
zone, taking up an array of challenges and one who refrains from being shy
since you have to deal with different sorts of foreigners here.

Every Indian working in Jamaica is a part of the retail/wholesale field, hence,

there’s fierce competition. Social relations here are superficial since everyone
looks for their own benefit.

The crime rate here is sky-rocketing. I always have to be vigilant and on my

guard 24/7.

Traveling back and forth if you haven’t settled there might become exhausting
after a certain period of time, too.

What are some relevant trends/skills/technologies that are

currently commanding a premium in retail business?

Online retail is disrupting traditional retail business everywhere, including

mine. So, if one can open an online presence of his shop, then sales will
increase.

What kind of a person, do you think, would be content in retail

business?
Like I’d mentioned earlier, if you have the drive to work, you’ll be able to
survive in this line. If you’re ambitious and keep the momentum going, you’ll
surely be content doing this. If you’re a people person, you won’t have a
problem dealing with the tourists. For some people, dealing with customers,
trying to understand and meet their hankerings is not something they’d like or
find easy.

However, if your personality type doesn’t fall into the latter, you’d be happy
doing what you do!

On the other hand, you get to spend quality time with your family, thus, you
enjoy a balanced life. Work and family have their own places and neither gets
neglected, really.

A person pursuing this career should harbor patience since this line doesn’t
assure immediate growth and a commendable income.

So, if you’re the kind of person whose personality fits with these points, you’re
good to go.

Given another choice, what would you do differently as far as

your professional selections are concerned?

If given a choice, I’d probably pursue a law degree or complete my Masters in

‘business administration’.

I was also extremely passionate when it came to sports, especially badminton!

If I had the resources and the choice to follow my aspirations back then, I
think that things would have been different.

I knew I had a lot of potentials, however, after my dad passed away, a lot of
responsibilities fell on me and I couldn’t afford to think about my interests. I
had an entire family to take care of.

However, as of now, I’m pretty content with the way things are turning out, so
no complaints from my side!

What advice would you offer to students or professionals who

are just starting their journey on a path similar to yours?

Do not lose that drive, that passion of yours. If that disappears, you won’t be
able to decipher the meaning of the course you’ve chosen. If you’ve chosen to
pursue this path, stick to it. Yes, there will be hurdles on the way, but if you’re
committed to your ambition, you cannot go wrong anywhere.

Always remember, the real world is extremely different from what you imagine
it to be. Sometimes, it’s not the path, but the destination that matters.

Liked this article? Check out ​our conversation with Sanjeev Gulati​ who runs a
retail sports shop in Mumbai.

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