Bachelor of Business Administration

No. Subject

1 Title Business Intelligence

2 Code BBA304

3 Name of Academic Staff

4 Rationale for the inclusion
of the course/module in
the programme
Business users throughout many organizations need Business Intelligence (BI) for
quick-and-easy access to information to make timely and accurate decisions. The BI
is a systematic approach to automating and improving high-volume operational and
managerial decisions. It promotes a shift from speculative guessing to inform and
fact- based decision-making. Hence, business users and information assets are more
fully leveraged, driving enhanced profitability, increased market share and improved
customer service.

5 Semester and Year Offered Year 1

6 Total Student Learning Time Face to Face Total Guided and Independent Learning
(SLT)
L = Lecture L T P O 122 hours
T = Tutorial
= 42 =0 =0 = 80
P = Practical
hours Hours
O= Others
7 Credit Value 4

8 Prerequisite (if any) Core subjects

9 Objectives While logistics have been understood and studied for many years, the importance of
Business Intelligence is just now being appreciated. The objective are to :
 Understand Business Intelligence in reusable form
 Ensure transfer of knowledge and transparency of business intelligence to all
departments of a company that need it.
 Understand the nature of business intelligence and the software that are being
developed to enable it.
10 Learning Outcomes At the end of this course, students should be able to:
 Discuss the role of data in supporting management decision making.
 Differentiate the differences between a transactional database and a data
warehouse.
 Explain on-line reporting systems in details
11 Transferable Skills Transferable Description Emphasis of the
Skills subject to the
transferable
skills
Information Can monitor, assess and critically reflect 3
Technology and on the use of IT and information
Information skills and identify ways of further
Skills developing these skills
Employability Can assess the effectiveness of the skills 2
development and identify further ways
of developing skills required by
Study Skills employers
Is autonomous in study and the use of 2
resources for learning. Makes
professional use of others in support
of self-directed learning.
Problem Solving Is confident and autonomous in 2
problem solving. Can isolate, clarify,
assess and manage resolution of
most relevant problems.
 Bachelor of Business Administration

Communication Can engage confidently in academic and 1

professional communication with others
within her/his field.
Working with Can clarify a group task and lead, work 2
Others with or work within a group towards
defined outcomes, making appropriate
use of the capacities of the group
members. Is able to negotiate and handle
conflict with confidence
0 – Very little or no emphasis
1 – Some emphasis
2 – Moderate emphasis
3 – Strong emphasis
12 Teaching-learning and This module is a core component of the programme, students will be expected to
assessment strategy undertake preliminary reading prior to lectures. Students will be expected to
demonstrate certain independence in their study by research, which encompasses
texts beyond those advised by the lecturer. Learning outcomes will be assessed
through assignments and final examination. This will enable students to demonstrate
their knowledge and understanding of the module and provide students with an
experience of the knowledge and skills required relating to the course.
13 Synopsis With a good combination of assignments and facilitations, this course would take
students through the nitty gritty of knowledge, its value and how it can be transmitted
effectively.
14 Mode of delivery Lecture
15 Assessment Methods and  Assignment 50 %
Types  Final Exam 50 %

16 Mapping of the
course/module to the Course objectives Programme Aims / Objectives
Programme Aims 1 2 3 4 5
1 Understand Business Intelligence in √ √ √ √
reusable form

2 Ensure transfer of knowledge and √ √ √ √

transparency of business intelligence
to all departments of a company that
need it.

3 Understand the nature of business √ √ √ √

intelligence and the software that are
being developed to enable it.
Programme aims /objectives:
1. To produce graduates who have the proficiency and ability to apply knowledge of
business, management, marketing and finance to identify, formulate and solving business
administration problem.
2. To produce graduates with fundamental and diverse business knowledge who can adapt
to new technologies, and have ability to apply techniques, skills and business tools
necessary for business administration practice.
3. To produce graduates with multi-disciplinary teamwork and leadership skills, as well as
proficiency in written and oral communication to assure effective presentation of technical
and social issues.
4. To produce graduates who understand business practice issues, professional and ethical
responsibility, contemporary issues and impact of business management solutions in a
global and societal contexts.
 Bachelor of Business Administration

5. To produce graduates who are able to recognize the need to engage in lifelong learning
for further personal and professional growth and development through continuing
education.

17 Mapping of the
course/module to the Course Learning Programme Learning Outcome
Programme Learning Outcome 1 2 3 4 5 6 7 8
Outcomes
1 Discuss the role of data in √ √ √ √ √ √
supporting management
decision making.

2 Differentiate the differences √ √ √ √ √ √

between a transactional
database and a data
warehouse.

3 Explain on-line reporting √ √ √ √ √ √

systems
Programme Learning Outcome:
1. Knowledge
 Graduates have the proficiency in and the ability to apply the principles of business
administration knowledge, marketing and finance in the analysis of business and related fields
2. Practical skills
 Graduates have the ability to acquire in-depth technical competence in business administration
3. Social skills and responsibilities
 Graduates have the ability to use the techniques, social skills and appropriate business methods
and tools necessary for sustainable development.
4. Ethics, professionalism and humanities
 Graduates have the ability to consider social, economic, professionalism, and humanities
aspects to solve business administration problems professionally and ethically
5. Communication, leadership and teams kills
 Graduates have the ability to function effectively both as individuals and in a group in the
capacity of a leader or a team member.
 Graduates have the ability to communicate effectively in conveying and disseminating
knowledge.
6. Scientific methods, critical thinking and problem solving skills
 Graduates have the ability to identify and solve business administration problems
7. Lifelong learning and information management
 Graduates can demonstrate an awareness of the need to stay abreast with the latest knowledge
and understand contemporary issues in business administration.
 Graduates have the potential to continue the professional development and advancement
through life-long learning.
8. Entrepreneurship and managerial skills
 Graduate possesses sufficient management skills to stay competitive in the global market

18 Course topics and contact hours Student Learning Time (SLT)

Lecture Tutorial Practical Self
Week 1 3 0 0 4

Introductions and Course Overview

 The Learning Organisation
 How organizations survive and even excel in such an
environment (solving problems and exploiting
opportunities)
 The need for computerized support of managerial
decision making
 Changing Business Environment & Computerized
Decision Support
 Companies are moving aggressively to computerized
support of their operations => Business Intelligence
 Business Pressures–Responses–Support Model
 Bachelor of Business Administration

 Responses to counter the pressures

 Support to better facilitate the process

3 0 0 4
Week 2

Business Pressures–Responses–Support Model

 The Business Environment

 Business environment factors:
 Organizational Responses
 Business Intelligence (BI)
 Definition of BI
 The Evolution of BI Capabilities
 The Architecture of BI
 BI Examples
 Components in a BI Architecture
 Styles of BI
 The Benefits of BI
 Automated Decision Making
 Intelligence Creation and Use
 Steps Involved
 Creation of intelligence
 BI Governance
 BI Governance Issues/Tasks
 Intelligence and Espionage
 Transaction Processing Versus Analytic Processing
 Successful BI Implementation
 The typical BI user community includes

3 0 0 4
Week 3

Business intelligence (BI) methodology and concepts

 Issues in implementing BI
 The Importance of Vocabulary
 Non-Technical Infrastructure
 BI and Business Strategy
 BI for Business Strategy
 Real-time, On-demand BI
 The demand for “real-time” BI is growing!
 Issues for Successful BI
 Developing vs. Acquiring BI systems
 Developing everything from scratch
 Issues for Successful BI
 Security and Privacy
 Major BI Tools and Techniques
 Tool categories
 Visualization
 Strategy and performance management
 Business analytics
 Social networking & Web 2.0
 Bachelor of Business Administration

 New/advanced tools/techniques to handle massive data

sets for knowledge discovery
 Major BI Vendors
 BI Resources

3 0 0 4
Week 4

DATA WAREHOUSING

 Definitions and concepts of data warehouses

 Different types of data warehousing architectures; their
comparative advantages and disadvantages
 The processes used in developing and managing data
warehouses
 DW definition
 Characteristics of DW
 Data Marts
 ODS, EDW, Metadata
 DW Framework
 DW Architecture & ETL Process
 DW Development
 DW Issues

3 0 0 4
Week 5

DATA WAREHOUSING OPERATTION AND DEVELOPMENT

 Operations
 The role of data warehouses in decision support
 Data integration and the extraction, transformation, and
load (ETL) processes
 Real-time (a.k.a. right-time and/or active) data
warehousing
 Data warehouse administration and security issues
 Data Warehouse Development
 Data warehouse development approaches

3 0 0 4
Week 6

DATA WAREHOUSING STUCTURE

 Data warehouse structure:

 Benefits
 Representation of Data in DW
 Multidimensionality
 Star vs Snowflake Schema
 Analysis of Data in DW
 Online analytical processing (OLAP)
 OLAP Activities
 Generating queries (query tools)
 Requesting ad hoc reports
 Bachelor of Business Administration

 Conducting statistical and other analyses

 Developing multimedia-based applications
 Analysis of Data Stored in DW OLTP vs. OLAP
 OLTP (online transaction processing)
 The main focus is on efficiency of routine tasks
 OLAP (online analytic processing)

3 0 0 4
Week 7

DATA WAREHOUSING STRUCTURE 2

 OLAP vs. OLTP

 OLAP Operations
 Variations of OLAP
 Multidimensional OLAP (MOLAP)
 Relational OLAP (ROLAP)
 DW Implementation Issues
 Establishment of service-level agreements and data-
refresh requirements
 Identification of data sources and their governance
policies
 Data quality planning
 Data model design
 ETL tool selection

3 0 0 4
Week 8

DATA WAREHOUSING - Relational database software and

platform selection

 Data transport
 Data conversion
 Reconciliation process
 Purge and archive planning
 End-user support
 DW Implementation Guidelines
 Successful DW Implementation Things to Avoid
 Failure Factors in DW Projects
 The main issues pertaining to scalability:
 The amount of data in the warehouse
 Concerns about real-time BI
 Traditional vs Active DW Environment
 DW Administration and Security
 The Future of DW

3 0 0 4
Week 9

DATA MINING FOR BUSINESS INTELLIGENCE 1

 The all-encompassing nature of performance

management (BPM)
 Bachelor of Business Administration

 The closed-loop processes linking strategy to execution

 Strategize: Where Do We Want to Go?
 Plan: How Do We Get There?
 Monitor: How Are We Doing?
 Act /Adjust: What Do We Need to Do Differently?
 The best practices in planning and management
reporting DATA

3 0 0 4
Week 10

MINING FOR BUSINESS INTELLIGENCE. 2

 The steps involved in data preprocessing for data mining

 Different methods and algorithms of data mining
 Build awareness of the existing data mining software
tools
 Commercial versus free/open source
 Understand the pitfalls and myths of data mining

3 0 0 4
Week 11

TEXT AND WEB MINING

 Text mining and the need for text mining

 Differences between text mining, Web mining and data
mining
 The different application areas for text mining
 The process of carrying out a text mining project
 The different methods to introduce structure to text-
based data
 Web mining, its objectives, and its benefits
 Three different branches of Web mining
 Web content mining
 Web structure mining
 Web usage mining
 The applications of these three mining paradigms
 Resistance to Change

3 0 0 4
Week 12

BI Implementation: Integration

 The major business intelligence (BI) implementation

issues
 List some critical success factors of BI implementation
 Describe the importance and issues in integrating BI
technologies and applications
 Understand the needs for connecting BI systems with
other information systems
 Bachelor of Business Administration

 Define on-demand BI and its advantages/limitations

3 0 0 4
Week 13
BI Implementation : Issues and Emerging Trends

 Representative privacy,
 Major legal and ethical issues of BI implementation
 Web 2.0 and its characteristics as related to BI and
decision support
 Social networking concepts,
 Selected applications,
 Relationship to BI

3 0 0 4
Week 14
BI IMPLEMENTATION AND TREND
 Virtual world technologies can change the use of BI
applications
 The integration of social software in BI
 Know how Radio Frequency Identification (RFID) data
analysis can help improve supply chain management
(SCM) and other operations
 How massive data acquisition techniques can enable
reality mining

Total 42 0 0 56
Total learning hours 122
19 Practical/lab work None
20 Main Reference(s) Sharda, R, Delen, D, Turban, E (2014), Business Intelligence and Analytics, 10th
edition. England: Pearson Tenth Edition.

Carlo Vercellis, (2009). Business Intelligence : Data Mining And Optimization For
Decision
21 Additional reference(s) Sharda, R, Delen, D, Turban, E (2010), Decision Support and Business
Intelligence Systems 9e, Prentice Hall.