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Change Management in

Procurement Outsourcing

www.gep.com
Change Management in
White Paper Procurement Outsourcing

Executive Summary
Several thought leaders and industry The procurement function creates value through
practitioners have written about, and discussed improvement in effectiveness and efficiency. The key
at length, the significance of instituting a change levers influencing value creation are spend under
management process that requires implementing management, percentage of savings over the spend
outsourcing solutions. The purpose of this white addressed, the alignment of procurement functions
paper is to showcase the change management with business functions, robustness of risk
process, challenges and solution approach in a management initiatives, procurement's operating
procurement outsourcing scenario. costs, etc.

The GEP experience reveals a clear disparity Procurement outsourcing positively impacts each of
between individual and organizational goals, these value levers and brings realizable benefits to the
while implementing procurement outsourcing organization. The changes involved in adding a
solutions. Benefits can be accrued only from a procurement outsourcing partner can be multifarious
holistic change management solution, which and need to be handled with a meticulous change
strikes a balance between the two goals. management initiative. The most frequent change
Business cases rely on changes and, more often agents include partnering seamlessly with the
than not, they tend to underestimate the true outsourcing team, processing realignment, adopting
potential of change management. This is technology, signing up for stretched targets, and
significant for the organization, as well as the transforming existing processes.
individual, and if not addressed proactively, it
may lead to disruptions, resistance and, possibly, To tackle these change agents, we propose a six-step
to project failure. framework that is integral to an effective change
management program.
Change Management in
White Paper Procurement Outsourcing

Figure 1: Change Management Process

Change
Assess Communicate Measure
Envision Enable Improve
Understand Sustain

I. Why Change Management?


Procurement as a function is playing a more influential However, the process of outsourcing is associated with
and strategic role within enterprises while creating a several changes to the existing procurement practice and
strong impact on the business function's strategies. companies expect greater results from each member of
This transformation has been brought upon by an procurement. Typically buyers can deliver anywhere from
adverse business environment, operational and supply 1 per cent to 4 per cent additional savings as a result of
chain maturity, increased focus on return on spend analysis, market intelligence, supplier performance
investment and developing sustainable business management, contract management and other sourcing
practices. Procurement leaders today have a much support related services.
wider influence and reach.
During this change process, when organizational and
Procurement outsourcing has helped in the individual goals don't match, the outsourcing model fails
metamorphosis of the procurement function by creating completely. In several cases, we have experienced that
greater value compared to the traditional practice. the change management programs are heavily process
Outsourcing brings flexibility and uses a shared resource driven and fail to address the emotional side of change.
pool to meet procurement needs of business functions Change management in procurement outsourcing needs
across multiple locations and divisions. Setting up onsite to address the “people side” - managing expectations,
teams of category experts in procurement functions and obtaining participation and involvement from them, and
off-shoring the tactical procurement activities to low- guiding them in making changes to their habits. Hence,
cost countries have been a sought-after way to gain there is a growing need for a robust model to manage
greater effectiveness and efficiencies. the change and help realize benefits from the
procurement outsourcing initiative.
Procurement leaders have realized the necessity to
innovate, and the corresponding benefits that
procurement outsourcing can bring forth.

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Change Management in
White Paper Procurement Outsourcing

II. Change Management Process


A clear understanding of key value levers is essential to the benefit potential. At a high level, a successful
fully appreciate the need for the change management procurement outsourcing model improves effectiveness
process in procurement outsourcing. The change and efficiency of the procurement function. We have
management levers connect varying degrees to realize identified six key value levers that are vital for a
successful procurement outsourcing model.

Figure 2: Change Management Program

Understand Change Sustain


GEP’s Six-step
Change
Management Access Envision Communicate Enable Measure Improve
Process

Transform Existing Processes

Change Levers
in Procurement
Outsourcing Technology Adoption Leverage Intelligence
Process

Sign up for Stretched Targets Leverage Extra Support

Value Creation
Savings Spend Managed
Percentile
Ef

Value Levers in
f
s

ici
es

Procurement
en
en

Alignment with
cy
tiv

Function Operating Costs


Business
c
fe
Ef

Risk Time to Value


Management

III. Value Levers of Procurement Outsourcing


Table 1: Value Creation Through Procurement Outsourcing

Value Creation
Effectiveness Efficiency
Savings Percentile Spend Managed
Alignment with Business Operating Costs
Risk Management Time to Value

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Change Management in
White Paper Procurement Outsourcing

Procurement teams constantly strive for higher savings. rigorous processes, such as contract management and
With procurement outsourcing, special functional addressing spend through catalogs, reduces maverick
teams help achieve this goal by bringing necessary skill- spend and helps facilitate monitoring of spend.
sets, best-in-class sourcing tools and industry best
practices and benchmarking. Procurement outsourcing brings flexibility and a shared
resource pool that can service multiple divisions across
Procurement needs to be closely aligned with the several geographic locations. Outsourcing leverages
business functions for planning and execution. technology to automate processes, improve
Outsourcing frees strategic resources, enabling them to productivity and increase responsiveness. A blended
focus on strategic issues, explore potential opportunities, onshore and offshore team further reduces operating
secure buy-ins and participate in new initiatives. cost and improves ROI.

Risk management in procurement is a key focus area, Procurement has come to the forefront, primarily
where procurement proactively identifies and works because it has increased the time to value.
toward various risks (supply, market and forex) and Procurement outsourcing specifically helps in this
compliance. With access to market intelligence and process because it has a better understanding of the
support, procurement can have better insights into various risks in the process. Outsourcing also helps in
various risk parameters. standardizing SLAs, thus, adding a defined time
perspective to the whole procurement process. Finally,
Due to availability of additional time from outsourcing distributed project management and workflow
activity, procurement can improve its selling skills to get management help teams acquire necessary skills and
greater spend coverage. The team now has access to reduce the overall time to value cycle.
category-specific intelligence as well as skilled
resources to identify the best-fit strategies for a variety Having understood the various levers for value creation
of spend groups. These resources also help in tail- from a procurement outsourcing perspective, it is
spend management by identifying categories with necessary to understand the changes required to make
potential savings opportunities. Implementation of the change happen and unlock potential value.

IV. Change Levers


From our experience, we have seen that in most of 1. Adopting Technology
such initiatives the changes required are: Technology is at the forefront in a procurement
Ÿ Adopting Technology outsourcing model. At one extreme is the increased
Ÿ Leveraging Intelligence utilization of ERP and on the other extreme are custom
Ÿ Leveraging Extra Support solutions such as catalogs, e-sourcing modules (eRFx,
e-spend, e-contracts, e-auctions, etc.) Technology
Ÿ Signing up for Stretched Targets
solutions automate processes, thus, reducing
Ÿ Transforming Existing Processes
procurement lead-times and generate vast amount of
Table 1 shows the impact of each of these change data necessary for running analytics and supporting
drivers on the value levers discussed in Section III. Let us advance decision support systems.
understand how these changes impact the value levers.
Custom solutions like catalogs ensure contract
compliance, supplier scorecard measurement and
tracking supplier risks, while RFx and contract
templates deliver great efficiencies.

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Change Management in
White Paper Procurement Outsourcing

Table 2: Impact of Changes Required in a Procurement Outsourcing Initiative on Value Levers

Alignment
Value Levers à Risk Spend Operating Time to
Savings with
Changes required Management Managed Costs Value
à

Percentile Business

Adopting technology M M H H

Leveraging intelligence H M H M

Leveraging extra support L H M H H M

Sign up for stretched targets H M

Transform existing processes M M H L M H

High Medium Low

2. Leveraging Intelligence 4. Signing up for Stretched Targets


Experts within the outsourcing team bring with them a The procurement team can institute and actively
repertoire of knowledge-based expertise, such as monitor corporate social responsibility initiatives.
market intelligence reports, industry best practices, Again, the procurement team can definitely achieve an
category-specific expertise, sourcing strategies, and additional 1 per cent to 4 per cent savings from the
savings benchmarks. These reports are integral for outsourcing process.
developing category-specific procurement strategies
and managing risks and self-assessment of a 5. Transforming Existing Processes
procurement program. They also help procurement in With the help of the outsourcing team, the time
aligning itself with the business functions and required to turnaround a request shortens. The team
proactively identifying other opportunities. becomes more proactive to the requests from
business, substantially shortening the overall cycle to
3. Leveraging Extra Support create value. All the risks associated with the
The procurement outsourcing team takes the tactical procurement process get addressed by the new
activities out of the equation, leaving the in-house processes, as procurement can make much more
team to focus on high-impact areas. The extra support informed decisions. This, in turn, helps in aligning
also comes in the form of a shared resource pool, procurement goals with those of the business.
which helps in streamlining procurement processes,
thus significantly reducing operating cost.

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Change Management in
White Paper Procurement Outsourcing

V. Change Process

Figure 3: Six-step Change Management in Procurement Outsourcing

Measure Improve

Communicate Enable

Assess Envision

Understand Change Sustain


Change Management in Procurement Outsourcing

To ensure the success of a change initiative, all the five Stage 2: Envision
change levers listed in Section IV should be adequately To get the buy-in from all the team members,
addressed. Based on our experience, we propose a procurement leaders should set a goal that can motivate
unique six-step Change Management Model (Figure 3), the entire team. People should be able to feel that they
which provides a holistic solution to manage the change. are a part of something that is bigger than them as
Let us look into the various stages of this model. individuals and, thus, inculcate a sense of urgency.

1. Understand This vision should be holistic, encompassing cost


Stage 1: Assess savings and other value benefits, softer aspects such as
Figure 3 shows the steps in the change management supplier and customer relationship management and
process for procurement outsourcing. The change implementing sustainable procurement practices. This
management initiative begins by understanding the vision must be simple in delivering its message and
current procurement practices within the organization. should also identify the goals from its implementation.
This is done with the help of cost and value benefits.
After the program level goals are established, based on
This stage requires a bottom-up approach, where a the assessment made, an implementation plan needs
mutually exclusive set of all as-is processes needs to be to be developed. This should include all possible sub-
prepared. This shows the gaps within the system that functions with realistic timelines assigned to each.
need to be assessed and defined. Then, a sense of Then the roadmap between the as-is processes in
buy-in and urgency needs to be inculcated in the Stage 1 and to-be goals should be developed. Based
organization, especially the top management team to on the risks, timelines, and the subsequent benefits,
fulfill the gaps. the priorities can be set and the milestones can be
fine-tuned.

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Change Management in
White Paper Procurement Outsourcing

2. Change to the client location. This, in turn, should be used to


Stage 3: Communicate set stretched targets as both the teams will be in
The next step is the implementation. The constant touch.
implementation of the change is a top-down approach
where the senior leadership in procurement gets the Stage 4: Enable
necessary buy-in from all the team members. The communication process sets the stage for
implementation. The employees need to be enabled to
For implementation, a strong change management make the changes. This can be done by removing the
team should be created which can steer this change obstacles, changing structures and processes so they
initiative safely through. The team members should not are aligned with the new vision and supporting the
only have the formal power to remove any hindrances employees as much as possible. The change
in the project, but also should have strong leadership, management team plays a large role here.
effective communication and project management
skills. The team should be backed by a senior C-level On the softer side of enabling, employees should be
executive. These people must be competent and more involved with the process to minimize the impact
credible with strong formal and informal powers. of natural resistance. This can be done in areas such as
design of work and work routines, processes, changes
Once the team is in place, the process of change in performance measurement, transition management
communication should begin, which will be initially and communication. When involved, people feel a
done by the leadership and then by the change greater ownership of the change and hence feel more
management team. The communication must be willing to embrace it. Employees should be
plentiful because if the communication space is not continuously recognized and rewarded for making
filled with deliberate, optimistic and honest changes happen.
communication, then it will be filled by rumors, gossip
and speculation from one set of employees. The Depending upon the type and size of procurement
communication must also be meaningful and situation- outsourcing, it may take more than a year to
relevant. During the initial phase, the employees are implement change. During this period, it is common
only interested in communication that relates to their for employees and managers to lose sight of the
specific personal situation. In the case of sourcing purpose of the project and direction. This can be
support, the key benefit for the buyers is that they can countered by setting short-term goals and celebrating
now focus on more strategic activities, drive greater multiple short-term wins. Early savings generation and
value and play a bigger role within the function. The key success stories related to specific categories or
change management team should train the managers regions should be recognized and communicated to
in the department before sending out their the larger procurement teams to generate momentum.
communications to the team members so the
alignment with organizational goals is maintained.

Conducting training sessions, demos, getting feedback On the business side, the procurement team should
from buyers on the sourcing initiatives and use the additional intelligence, such as industry
incorporating their feedback and focusing on creating reports, supplier scorecards, top players within the
a sustainable procurement outsourcing practice should industry, and best practices to set realistic targets. Pilot
be used in communication. Frequent communication transformation programs should be used to begin. The
between the procurement team and the outsourcing success of the pilot programs will help get more buy-in
team should be ensured so that each team benefits from the teams and also help in correcting the process
from the other. This can be done using video by reviewing the results.
conferences or getting the outsourcing team to travel
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Change Management in
White Paper Procurement Outsourcing

3. Sustain Ÿ The change management team should constantly


Stage 5: Measure focus on keeping the targets stretched by
involving procurement managers in the process
Various performance metrics can be laid down by the
and making them more responsible for the
change management team. A few of them can be
results. This way, they will be constantly working
savings per FTE, percentage of maverick spend –
towards improving the current process and
purchases not from contracted suppliers or cataloged
achieving greater results.
suppliers, usage of procurement tools, time per FTE,
spend managed, number of strategic initiatives taken
up, addressing concerns of business groups, or
milestones reached. These will help in assessing the
VI. Conclusion
program's effectiveness and refining future goals. In outsourcing, some key processes of sourcing and
procurement functions require changes. Employees
Joint performance metrics should be defined for both will have to do their jobs in a slightly different way
the procurement team as well as the outsourcing team. and they may have to interact with foreign
A few of these metrics can be: employees from a partner company. This change
needs to be taken seriously by the management and
Ÿ Percentage of activity outsourced vs. additional
communication around this change throughout the
spend addressed by the procurement team transition process is critical. The aim of the change
Ÿ Market intelligence leveraged vs. additional savings management process is ultimately to ensure that
attained procurement outsourcing is implemented as expected
Ÿ Reduction in time to value vs. usage of technology with no disruptions to the service; to maintain or to
increase employee engagement and productivity; and
In addition to the value figures, there should also be to maintain a good working relationship between the
metrics considering the motivation levels and outsourced department and the rest of the
employees' willingness to take up higher targets. organization to maximize savings and value for the
client organization.
Stage 6: Improve
Making improvement a part of an organization's Based on our experience, we propose a six-step
philosophy can be done in several ways: model for a smooth change management program in
procurement outsourcing.
Ÿ Spread pilot success stories within the
organization. Irrespective of the size and impact of
the accomplishment, these should be well-
publicized. The stories should be shared on the
internal portals, during team meetings,
conferences, etc. They should also be
incorporated in the corporate training material as
best practices by the company.

Ÿ Feedback process should be encouraged across


business, outsourcing and procurement teams.
The feedback should be constantly evaluated and
the necessary changes should be a part of the
continuous improvement program.

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Change Management in
White Paper Procurement Outsourcing

Summary
Understand
Stage 1 - Assess: The whole change management Stage 4 - Enable: Changing processes to align them
initiative begins by understanding the current to the new vision, getting rid of obstacles and
procurement practices within the organization. To lay a supporting the employees as much as possible is
roadmap for the change, the gap between the current required. Resistance management is an important
and the proposed model should be evaluated. element in managing change. So, empowering
Essentially, this stage requires a bottom-up approach to employees and giving them a sense of involvement
be followed, where the mapping between the as-is with the process is essential.
and to-be processes is made.

Stage 2 - Envision: A powerful vision has the ability


Sustain
to motivate and inspire people to move. People must Stage 5 - Measure: Various performance metrics can
want to change, and this inner motivation can come by be laid down by the change management and
following a leader and his or her vision. It is the role of measured continuously at set intervals. These will help
the senior management team to create a strong vision to identify how well the outsourcing initiative has been
and ensure complete participation from procurement. addressed and how the future targets can be set. All
the metrics should consider both the teams -
procurement team as well as the outsourcing team.
Change Apart from the value benefits, there should also be
Stage 3 - Communicate: This is a top-down approach metrics considering the motivation levels and
where right communication needs to go from the employees' willingness to take up higher targets.
senior management to the procurement team
members. For this purpose, a well-qualified change Stage 6 - Improve: To make continuous improvement
management team should be established, which a part of the organization, the new behavior needs to
should be competent and credible with strong powers. be reinforced within the organization. This is done in
two ways -- firstly, by spreading early success stories
within the organization, and secondly, by creating and
sharing the successes in a best practices database.

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GEP is a diverse, creative team of people passionate about procurement. We invest ourselves entirely in our client's
success, creating strong collaborative relationships that deliver extraordinary value year after year. We deliver
practical, effective procurement services and technology that enable procurement leaders to maximize their impact
on business operations, strategy and financial performance. Named a category leader in procurement outsourcing
by the Black Book of Outsourcing, a Star Performer in Everest Group's Peak Matrix of service providers, and to the
Supply & Demand Chain Executive 100 for seven years, GEP is also ranked as one of the Fastest Growing Technology
Companies in Deloitte's Technology Fast 500. Clark, NJ-based GEP has eight offices and operations in North and
South America, Europe and Asia. To learn more, please visit www.gep.com.

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