Sie sind auf Seite 1von 18

EMPLOYEE ABSENTEEISM: STRATEGIES FOR PROMOTING AN

ATTENDANCE-ORIENTED CORPORATE CULTURE


considered absenteeism a problem, and almost 20 per
cent said that employee absenteeism had increased and
WORKPLACE ABSENTEEISM: THE GROWING was a problem.
CHALLENGE

A Critical Productivity, Cost and Quality Exhibit 1


Issue
Employee absenteeism, an often "hidden" issue, albeit Extent of Absenteeism
one of growing importance to Canadian organizations,
Employee absenteeism in my organization:
translates into the interrelated issues of lost has increased in last 3 years 30%
productivity, poorer quality of product/service and is considered to be a problem 32%
decreased customer satisfaction and has a potentially has increased and is a problem 17%
negative effect on other employees.
________________________________________
Michael Millman, Manager, Municipal Labour Note: Number of responding organizations ranged from 343 to
Relations, Municipal Electric Association, works with 392. Source: Compression Planning Outlook
some 180 public utility client organizations in Ontario. 1992, The Conference Borad of Canada.
He is convinced that short-term absenteeism (defined
as a high frequency of absence occurrences that are of
short duration) is a major problem in North America
with a significant cost impact on firms. Millman A Critical Issue for Human Resource Policy
contends: "Organizations are penalizing their good Planners
performers when they 'allow' absenteeism to go
unchecked. By 'promoting wealth without work' we The absenteeism issue is becoming all the more critical
compound the problem. We allow people to because of changes in the composition of the
successfully start to fail." workforce and changes in societal expectations vis-a-
vis work. The workforce of today is characterized by
Nationally, it has been estimated that absenteeism an aging population, an increase in the proportion of
lowers productivity levels by 1 to 2 percentage points. dual earners, a greater incidence of single parents and
But while the negative impact of absenteeism on the higher participation rate of women.
productivity, quality, customer satisfaction and
competitive position is usually acknowledged, the real Results from a recent Statistics Canada survey showed
cost of absenteeism to an organization is either absences from work increasing steadily from 1977 to
unrecognized or underestimated. The 1990 absence 1991 for both men and women in all occupations. One
statistics for one large Canadian organization in the factor responsible for the increase in absences revealed
telecommunications industry help to put the costs-of- by these statistics is the aging Canadian workforce. But
absenteeism issue into context. In this company, the most of the increase is due to absences for personal
average absence rate was 4.55 per cent (or 9.6 absent reasons, a trend linked directly to the growing entry of
days per employee). This represented 127,629 lost women into the workforce and, in particular, according
productivity days, or 608 absent employees each day. to Ernest Akyeampong, Chief, Labour Force Activity
Direct costs for the one-year period were $15.4 Section, Labour and Household Surveys Analysis
million, with total costs of $38.5 million. It is obvious Division, Statistics Canada, the increased presence of
that even a small reduction in overall absenteeism 1
women with preschool children.
could result in significant cost savings.
The implication of these developments is clear. The
The acuteness of the problem is highlighted in Exhibit very nature of absenteeism is changing, and absences
1, which illustrates that a significant portion of the related to personal/family demands are on the rise.
nearly 400 participant companies in a recent Employee absence from work in the 1990s is often
Conference Board of Canada compensation and human linked to factors not in existence when traditional
resources outlook survey considered employee policies were developed. In particular, the higher
absenteeism to be a current and growing problem. incidence of dual earners and single parents is a new
Employee absenteeism had increased in the last three phenomenon, one generally not taken into account by
years in close to a third of them. Nearly one-third
CREATING AN ATTENDANCE-ORIENTED CORPORATE CULTURE

many now-outdated policies. For these reasons, Reasons for Employees' Absence from Work
absenteeism has become a policy issue.
Laurence Kelly, President, IR Research Services, an
independent research and publishing firm, is a
recognized Canadian expert on this topic. Kelly
stresses the importance and interrelationship of
employee-related and job-related causes of
absenteeism. Among these, several deserve particular
attention.

An Aging Population

Specifically, older workers are generally


acknowledged to have an increased propensity for
certain types of illness or injury. For example, job-
related back injuries tend to be more prevalent among
older age categories of employees than among their
younger counterparts.

Attitude Towards Work

The "entitlement" philosophy prevailing among some


employees, coupled with the lack of understanding of
what the employer-employee work contract really
entails, may lead to abuse of sick leave provisions.

Personal/Family Responsibilities

The current situation, where the majority of parents are


employed in the workplace, creates difficulties in
balancing work and non-work responsibilities,
especially for women, to whom society still assigns the
primary family caregiving role. Difficulties that
periodically arise to interrupt attendance at work might
include the need to care for a sick child or to take an
elderly relative to a medical appointment.

Stress

For many employees, work in the 1990s is


characterized by fast-changing technology, increased
workloads and job insecurity. The impact of stress on
sickness and absenteeism is receiving increasing
attention. For instance, a survey of employers done by
the Canadian Institute of Stress and the Ontario
Ministry of Labour found that 26 per cent of
2
absenteeism is believed to be linked to stress. But
establishing cause and effect is complicated, as it is
often difficult to distinguish between job-related stress
and lifestyle stress. As it is known that lasting
improvement in attendance behaviour can come from
addressing the root causes of dysfunctional stress,
finding an appropriate corporate response becomes a
challenging—but often impossible—task for
employers.

Page 2
CREATING AN ATTENDANCE-ORIENTED CORPORATE CULTURE

The Absenteeism-Health Policy Link boards in 1992 is estimated to be $6 billion, with debts
4
totaling more than double that amount.
A fifth, overriding factor that ought not to be
overlooked when discussing employee absenteeism is In Quebec, officials of the Commission de la santé et
health policy. To some employees, the dollar benefits securité du travail (CSST) had proposed raising
of not working may be nearly as attractive as those premiums by 31 per cent to help offset the plan's large
received from working. Without examining other deficit, which was blamed on rising medical and
cause-effect variables, it seems apparent that a high rehabilitation costs and lengthy recovery periods for
level (80 or 90 per cent) of salary received through 5
workplace accidents. To illustrate the extent of the
long-term disability (LTD) or workers' compensation problem, while the number of accident claims for 1992
might provide a strong disincentive to return to work. was estimated at the time to fall by 12 per cent, the
average duration of the indemnity period was projected
A well-known example of apparent abuse of a to last 76.3 days, 16.5 days longer than originally
generous national health insurance system is found in anticipated.
6
Sweden. Prior to 1991, Sweden's absenteeism rate was
25 days per person per year; half of all absences lasted Under revisions to workers' compensation legislation
no more than three days. In March 1991, state-paid being made or planned in several provincial
benefits for the first three days of illness were reduced jurisdictions, individual employers will assume greater
by one-quarter, with subsequent benefits (to 90 days) cost accountability, as premium assessment will be
cut by one-tenth. In the first month after reform, 20 per directly tied to the organization's compensation claim
cent fewer absences were reported. This suggests that, experience. The role and responsibility of the medical
nationally, health benefit reforms can have a direct community in combating rising health care costs also
3
effect on absenteeism rates. deserve scrutiny. In commenting on the perceived main
cause of an absenteeism problem at her organization,
In recent years, sharply escalating costs have focused one Conference Board survey respondent pointed a
the attention of both business and government on the finger at "government benefit levels that pay close of
issue of health-related absences from work. In Canada, 100 per cent of normal wages and a medical profession
workers' compensation is now a major cost issue. that readily supports time off work, despite the
Revenue received by Canada's workers' compensation company's modified duty programs".

Exhibit 2

Minimizing Absence - Maximizing Attendance: A Policy Continuum

absence attendance attendance absence


control management improvement prevention

reactive ----------------------------------------------------------------------------------- proactive --------------------

__________________________________________________________________________________________
Source: The Conference Borad of Canada

Seeking Solutions: Strategies to Improve Reactive responses are primarily directed towards
Attendance controlling and correcting. Corrective methods involve
approaches that range from counselling to termination.
A Policy Framework In the 1990s, non-disciplinary interviews and warnings
Efforts aimed at controlling absenteeism and are replacing traditional disciplinary methods as
promoting an attendance oriented culture cover a wide appropriate ways to deal with absenteeism problems,
spectrum (shown in Exhibit 2), ranging from those that and there is growing evidence that employee assistance
are reactive in nature to those that are proactive or programs (EAPs) are being used to help employees
preventative in focus. overcome problems that lead to absenteeism.

Page 3
CREATING AN ATTENDANCE-ORIENTED CORPORATE CULTURE

Proactive approaches include those measures aimed at attendance can be pursued by increasing employees'
preventing an absenteeism problem from developing. motivation to attend work, on the one hand, while
Health promotion and wellness programs have great removing the barriers to attendance, on the other.
potential to address major underlying causes of Various methods and tools can be useful in
absenteeism, according to Laurence Kelly, who implementing a strategic action plan. The first step
expects to see increased emphasis on such initiatives involves fact gathering and problem identification.
during the next few years. Included under the broad
heading of proactive approaches are critical items such
as safety training, ergonomics, general working
conditions, hours of work, schedules, shifts and pace of
work.

Impact of Workplace Culture


It is well known that attendance behaviour is strongly
influenced by the existing workplace culture
(prevailing norms, attitudes and standards of behaviour
in a particular work environment). An example used by
Kelly (and shown in Exhibit 3) vividly illustrates the
strong impact of workplace culture on attendance
behaviour. It compares the pre- and post-probationary
period absence rates of a group of 73 new employees
in a manufacturing plant. While absences remained
predictably low during the probationary period, the rate
then rose quite dramatically until it equaled the
"normal" rate of the whole plant, at which point it
stabilized.

Exhibit 3

Absenteeism During Probationary and Post-


Probationary Periods, All New Hires
(N=73)
(Annual Rates)
Probationary Post-Probationary
Period Period
________________________________________

Occurences/
employee 1.4 5.6
Days lost/employee 3.0 11.5
Lates/employee 0.8 5.2
Early departures/
employee 1.3 6.2
________________________________________
Source: L.Kelly, IR Research Services.

From this example, it appears that attendance is


directly correlated with the attitude towards work in
the workplace. In addition, Kelly notes, broad-based
initiatives related to employee involvement and
participation have been shown to result in a more
positive general attitude to work.

Planning the Corporate Approach


According to experts such as Millman and Kelly, an
action plan for minimizing absences and maximizing

Page 4
CREATING AN ATTENDANCE-ORIENTED CORPORATE CULTURE

The Importance of Statistics comparison of rates and patterns on a quarterly


Some critics claim that the mere act of monitoring basis;
employees' absences is an outdated policing activity, • through information-sharing forums and
which does not belong in modern work environments. qualitative research, to examine effective
So why keep statistics at all? The answer is that strategies for improving attendance and promoting
absences can be indicators of workplace problems, and an attendance-oriented culture.
as the experts remind us, you can't manage what you This research report forms part of the overall project.
can't measure. Over time, even the most carefully An advisory board, made up of representatives from
crafted policies and programs will become ineffective large Canadian business organizations and outside
or redundant and need review and revamping. experts in the statistics and policy research fields,
Information derived from attendance data can help provides ongoing guidance and support. Members of
identify an emerging or growing problem or the the advisory board are listed on the last page of this
development of patterns that require further report, and their philosophy and thinking are reflected
investigation. throughout the report.

Appropriate reporting procedures, record keeping and The Conference Board Absenteeism Model
record analysis can yield rich information from a The Conference Board model was designed to focus on
minimum amount of data. But many organizations are employee absences in and across three important
unclear as to exactly what statistics should be kept, by dimensions: sickness, work-related injury and
whom, and how the data should be interpreted to be of personal/family responsibility. The primary focus of
maximum use in decision making. With respect to the the model was to emphasize short and longer term
types of statistics that are most important, occurrence absences that are controllable or manageable. This led
and frequency data are key, according to Kelly, to adoption of the following general definition of
although he points out that surprisingly few "absenteeism":
organizations adequately keep this type of data.
Millman adds that many companies don't understand Absence (with or without pay) of an employee from
that the global statistical "average" is misleading, work due to his/her own illness, disability, personal or
because in most cases the high 20 per cent of absent family responsibility for a period of more than a half-
workers are responsible for 50 per cent of all sick day but less than 52 consecutive weeks. Personal or
leave. Therefore, by focusing on the high 20 per cent family responsibility includes: taking care of children
of users, it is possible to manage and thus reduce the or other family members, taking family member to
bulk of chronic short-term lost time. doctor/dentist. (Not included are: maternity, adoptive
and paternity leave; other prearranged leaves of
The Conference Board's Leadership absence; vacations and holidays; bereavement leave;
Response jury duty; other non-controllable absences.)

Many Conference Board Associates expressed a need This definition formed the basis for a data-gathering
to be able to compare their absenteeism rates with model, which was pre-tested and fine-tuned with a
those of others, using data that would be useful for select group of participating organizations.
monitoring absences and identifying areas needing Commencing with the fourth quarter of 1991,
special attention. Statistics Canada's absenteeism data statistical data on time available for work, work-time
are provided by individuals, primarily through the lost and absence occurrences for each of the three
Labour Force Survey; there is no comparable source of categories of absence are being collected from project
employer-provided data. While most organizations participants on an ongoing quarterly basis.
record employee absences in some fashion, the
resulting information lacks consistency, creating a The model has incorporated some of the International
hurdle for firms wanting to compare their rates with Labour Organization (ILO) standards and philosophy
those of other organizations. To be useful, the data on absenteeism. This means that aggregate results can
collected must provide decision makers with be benchmarked with ILO and Statistics Canada data
meaningful information. sources (with slight modification). In addition, the
model has been designed to allow comparison across
In response to employer needs, the Conference Board industries and geographic regions and has the
initiated the Absenteeism and Attendance Management flexibility to be expanded and/or customized to
Project. Project goals are twofold: incorporate data gathering using other criteria, such as
• to maintain a participant database of absence occupational grouping.
statistics, using standardized data that allow for

Page 5
CREATING AN ATTENDANCE-ORIENTED CORPORATE CULTURE

Inclusion of a third category of absence, cases separate units (e.g., occupational health, payroll,
personal/family responsibility, was crucial, given the benefits) focus only on their specific mandates and
changes in workforce composition. To a great extent, responsibilities. Respondents remarked that "ideally
organizations still categorize absences as either they would be co-ordinated by one individual",
sickness or injury. This might well mean that absence highlighting the fact that a central co-ordinating
for family reasons is hidden under the sickness mechanism should exist to ensure that valuable
category. Indeed, many organizations are only now information is exchanged and good decisions are made.
beginning to recognize that trying to juggle work with A similar comment spoke of the need to have people
personal/family responsibilities is a fact of life for the who can and will take on responsibility: "Management
majority of their employees. This makes it an important turnover results in people not knowing what the
policy issue, which needs to be addressed through processes are and too many people handling claims
development and review of suitable options. (e.g., workmen's compensation, long-term disability,
and short-term disability or STD). The net result is lack
of ownership."
IMPROVING ATTENDANCE
Recognition, Bonuses, and Incentive Awards
Measuring, Monitoring and Co-ordinating
Experts contend that recognition and incentives can be
7
According to survey respondents, an attendance- a good "quick fix" to a problem by helping improve
tracking system, especially when linked with payroll attendance behaviour and possibly motivation and
and a human resource information system (HRIS), can attitudes. They do not, however, address the root
be very useful in spotting absence patterns and trends causes of poor attendance.
and identifying problem individuals. In several
surveyed organizations, a formalized tracking system Among participating survey organizations, the use of
has been implemented. In one organization, individual recognition awards or absenteeism reduction programs
employee attendance is compared with that of others in has produced mixed results.
the department, while built-in report generation
provides for corporate monitoring of overall attendance Many of the organizations recognize or reward good
across departments. Often, built-in triggers are used to attendance. One introduced a corporate-wide perfect
alert managers to when and whether personal follow- attendance award, wherein all employees meeting the
up with absent employees is needed, and easily criteria receive a $50 gift certificate and a framed
accessible, up-to-date data are available for costing certificate showing the period of perfect attendance.
purposes. Automated attendance records, which are Similarly, under a program introduced by a mining
commonly generated on a bimonthly basis, give organization, underground mining crews that work a
managers the up-to-date information needed for minimum number of months without lost-time
making better informed decisions. accidents (or compensable injuries on the job) receive
The control and monitoring of sickness absences was a gift voucher. In Year 1 the value ranged between $15
singled out by a number of respondents as a key issue. and $20 a month, while in Year 2 the monthly value
In fact, one surveyed organization reported changing was $20 to $25.
from coverage provided by an insurance carrier to self-
administered short-term coverage in order to better Results of some programs have been positive. In one
control and monitor this situation. Having a strict respondent company, the absenteeism rate was reduced
follow-up system for accidents and illnesses is a good from 13 per cent to 7 per cent over the initial eight-
method of keeping the lost work time rate down, month period of a pilot gain-sharing project. An
according to several respondents. attendance bonus program proved successful in an
Ontario-based chemical products company. In an
One small western financial organization measures attempt to deal with an absenteeism problem among its
casual sick leave on a unit, division and corporate-wide 800-plus unionized employees, this company
basis. When a unit's quarterly results are found to be negotiated a contract change that lengthened the
above division and corporate totals, explanations are number of wait days for sickness pay and provided for
requested. "We have found that just being aware keeps an attendance bonus of $100 per quarter for absence of
ratios and usage in check," noted the survey 12 hours or less. In the first year after introduction,
representative from this firm. absenteeism was reduced by nearly 30 per cent.

Comments offered by respondents reflected the need In the opinion of many experts, attendance awards are
for a comprehensive, co-ordinated approach. In many usually looked on favorably by employees, and the
positive impact on attendance can be impressive.

Page 6
CREATING AN ATTENDANCE-ORIENTED CORPORATE CULTURE

A sense of unfairness may exist among employees, because of personnel reduction or technological
however, when eligibility for rewards is determined at change. This has resulted in a decline in absenteeism.
the departmental level and there is inconsistency
among departments. As well, not all bonus programs Another respondent commented that "with our
are considered successful. In one responding company, unionized employees, the fact that their sick bank is
a program that had provided for an hourly bonus of paid to them if they don't use the days has reduced
25¢ for each absence-free month to discourage casual absenteeism". But paying people for not using sick
absence of hourly employees was discontinued after days is not always effective. Under the provisions of
two years. It was replaced by a progressive discipline another organization's program, employees who did
approach, which was found to be more effective in not use their sick leave entitlement were eligible to
curbing absenteeism. receive $250 at year-end. However, the program was
discontinued after one year due to two problems: 1) it
The anticipated impact from implementation of a given encouraged sick employees to come to work, with the
program may simply not materialize. A survey result that they were not productive and infected
respondent from a 1,700-employee company in the others, and 2) some supervisors assisted absent
finance and trust sector that had introduced a perfect employees by altering time sheets so that sick leave
attendance program commented, "We felt such a was not affected.
program would provide an incentive to employees to
make an additional effort and report to work. But our A multi-pronged approach to curtailing abuse proved
overall impression is that it has only served to focus successful in one organization and resulted in a 20 per
management's attention on the whole issue of cent decline in sick leave. Measures used consisted of:
unnecessary productivity losses." 1) increased efforts by management to control
absenteeism through monthly sick leave reports for
Sick Leave: A Major Policy Issue each department and internal attendance management
training courses; 2) increased utilization of health unit
The problem of handling medical and health abusers services; 3) introduction of a flexible hours work
was a top priority for many survey respondents. With concept; and 4) third-party health assessments.
respect to sick leave policies, two major elements have
the potential to foster misuse and abuse by employees: The Health and Safety Problem
1) the nature of the policy itself and 2) the manner in
which it is monitored and communicated. Effective selection criteria, emphasis on preventive
programs, and modified work programs can contribute
The plan itself might foster attitudes conducive to to a reduction in sick leave or job-related injury.
abuse if it is viewed as an entitlement. This situation Several practical examples were given by survey
was reported by one organization: "Many people make respondents. One organization uses a job related
a point of using up their full sickness benefit of 10 "physical demands" checklist during the interview
days per year, even when they obviously are not sick." process to eliminate people with pre-existing
However, the opposite might occur if employees view conditions that will make them unable to meet the
the plan as insurance. As another respondent pointed physical requirements of the job.
out, "Absenteeism declined after we replaced our sick
leave accumulation plan with an insured short term A food and beverage industry company with an
disability plan." absenteeism problem due to accidents/injury instituted
a simple change in its call-in procedure. Employees
Several respondents hope that recently implemented or must now speak directly to supervisory staff for a brief
planned changes to their sick leave policy/practice will interview if time is to be missed. This has had positive
reduce absences. Several examples were given. One results.
organization has introduced changes to provisions
governing sick leave pay, which will now be based on Survey feedback also showed a growing emphasis on
usage by the entire employee group. Under the new prevention programs in the area of health and safety.
rules, if overall sick leave usage decreases, then the One respondent remarked that frequency and severity
number of absence occurrences paid at 100 per cent rates of lost-time accidents were the main causes of
increases (and vice versa). In another organization, a absenteeism problems in his organization. To reduce
newly negotiated clause in the collective agreement these rates, the International Safety Rating Program
with unionized office workers allows for partial was implemented in 1990, and improvements are now
reimbursement of sick leave benefits (based on number 8
evident.
of years of seniority) if employment is terminated

Page 7
CREATING AN ATTENDANCE-ORIENTED CORPORATE CULTURE

Modified work and return-to-work programs were Other firms are using empowerment strategies to
frequently cited as forms of active rehabilitation to promote wellness. The wellness efforts of one U.S.
help workers return to work, although not to their old food manufacturer were spawned by that company's
jobs. But according to one respondent, whose aspiration to apply for the Malcolm Baldrige National
organization had introduced a modified duty program Quality Award. When surveys revealed that employees
to provide work that would meet doctors' specifications placed a value on wellness, a Perfect Health Program
during a period of recovery, "this has met with muted aimed at creating a culture in which employees want to
success, due to many doctors' reluctance to take care of their own health and well-being was
communicate with employers". developed. The organization believes that individual
health and well-being are linked inextricably with the
Workplace Wellness quality of its products. To date, measurement of
success has been through monitoring of employee
11
Wellness programs are increasingly regarded as an attitudes, which have improved dramatically.
effective tool for preventing absenteeism, particularly
in stressful work environments. Using the rationale that Flexible Work Arrangements
a physically fit employee is less likely to be sick, a
number of those surveyed felt that their wellness The impact of work-family issues on attendance
programs had a positive effect on attendance. behaviour was identified by respondents as a key area
Typically, an organization's wellness program gives of concern. Commonly, initiatives being considered
employees information on achieving more healthful involve some form of flexible time-off policy that
lifestyles, provides financial assistance to offset part of would permit family emergencies to be more easily
the costs of belonging to a fitness club, and may handled by employees. Several respondents gave
include an employee assistance program. EAPs are examples of alternative work arrangements that have
sometimes expanded to include family members, and actually been put in place, noting their generally
one respondent specifically mentioned using an EAP to positive impact on attendance. Typical was one
focus on excessive, chronic cases of absenteeism. respondent's remark that the office employees'
response to the introduction of flexible work hours had
One responding organization, Alberta Blue Cross, can been "exceptional" and that both lateness and
claim some success with its program. Included under absenteeism had been reduced.
the organization's workplace wellness umbrella are an
EAP, seminars on specific issues and an emphasis on In another organization, results of an employee survey
fitness. Lunch-hour seminar topics include "laughter highlighted the need for review of the existing rigid
prescription", parenting, managing change, and working hours policy. The needs of laboratory bound
massage therapy. The practice of taking fit breaks technical employees, for instance, differed from those
(stretch breaks) has been incorporated in some of staff who traveled extensively. Similarly, clerical
departments. Partial reimbursement of fees for fitness- employees had needs that differed from those of the
related activities was introduced as a way to encourage management group. The concept of flexible hours was
employees to take up the lifestyle improvement introduced and two options offered: an extended
challenge. As a percentage of the total administrative workweek; or core hours on a regular daily basis, with
budget, the wellness program budget is small, but the a flexible component. Productivity and employee
benefits are large. Absence results among the 500 satisfaction improved as employees were given more
employees following the introduction of the program control over their own work time. For these
showed a drop in average days lost from 5.5 in 1990 to organizations, the "one-size-fits all" approach made
9
4.1 in 1991. little sense, highlighting the need to recognize and
adapt to a range of different needs.
In some organizations, the primary purpose of a
wellness program is to save money in benefit costs, Teamwork and Job Satisfaction
which can then be spent on salaries and additional
benefits. A municipality in the southern United States One survey respondent commented that "our team-
introduced such a program for its 14,000 employees oriented method of production requires full attendance
and claims it as a testimonial to the positive results that by team members" and that peer pressure on team
are achievable. Absenteeism is lower, three times as members had a positive effect on their attendance. In
many employees have half the actual number of on-the fact, identification of solutions to absenteeism
job accidents, and wellness participants have fewer problems in organizations with a "continuous
10
workers' compensation claims than non-participants. improvement" culture are often assigned to a task team.
For example, the mandate given to an employee task

Page 8
CREATING AN ATTENDANCE-ORIENTED CORPORATE CULTURE

group at a southern Ontario food products


manufacturer was to "identify the price of non- Education and Training: Role of Management
conformance". The group identified four categories of
absenteeism that needed addressing and came up with The commonly heard complaint that it is hard to get
27 recommendations for improvement, many of which front-line supervisors to take responsibility for dealing
were implemented. with abusers highlights the importance of management
training and education. Methods frequently cited as
In the opinion of one respondent, "the majority of being essential to good attendance management include
absenteeism is caused by employee lack of job absenteeism management courses, formal guidelines
satisfaction". Two positive initiatives mentioned as and policies, and handbooks for supervisors and
being successful in addressing this problem were job employees. One respondent noted that his organization
redesign, with an emphasis on task variety, and a better had compiled a guide on problem resolution for
matching of jobs and employees. managers, commenting that a reduction in absenteeism
had been noticed since the introduction of the guide.
Communicating the Value of Attendance
Combined Approaches
The need for a clear, comprehensive policy on
attendance was highlighted by many respondents. One Usually, a combination of initiatives aimed at
noted that his organization needed a clearer definition attendance improvement is used. In a 900-employee
of absence/attendance standards, as neither employees Quebec-based manufacturing company, a formal
nor managers were certain about what was considered computerized attendance-tracking system with built-in
acceptable attendance. report generation was introduced. At the same time,
training of supervisors and management was
A common sentiment was summed up by one accelerated, and an employee assistance program was
comment: "As an organization we don't place a value introduced. The organization's survey representative
on attendance." Respondents felt it important to have a reported that, as a result of these combined efforts, "the
communications program that stressed the importance absenteeism rate was cut in half in less than a year,
of being at work when scheduled to be there. But they from 8 per cent to 4 per cent, and has remained at that
cautioned that such a program would be successful level for more than three years".
only if it had senior management interest and a
commitment to promote that message. A composite of remarks from respondent feedback
suggests that the following are the key characteristics
"We are striving to become a 'total quality of good attendance management.
organization', and to do so each person must improve
and change attitudes towards his/her work—one of Exhibit 4
which is attendance," states one survey comment. For
companies such as the one this respondent represents, Characteristics of Good Attendance
better communication regarding the importance of
good attendance could produce substantial benefits. Management
1. Management commitment
Labour-Management Relations 2. A good measurement system
3. Education of supervisors and managers
Communication between labour and management was regarding attendance
a key factor in improving attendance for a national 4. An attendance management guide for
association. Several years ago, the challenges of managers
globalization and competitiveness prompted a 5. Improved documentation of situations, written
campaign to become more customer-driven. Such a warnings
6. Absenteeism record reflected in performance
move involved a shift in culture and behaviour. Open review when warranted
and ongoing communication between management and 7. Discussion with unions
the association's 500-person clerical union quickly 8. Enhanced follow-up administration with
became recognized as a critical and important vehicle workers' compensation boards and medical
for change. Currently, labour-management relations professionals
continue to be excellent, and a union and management 9. Development of a modified and light duties job
group meets on a regular monthly basis. Within this program for "reasonable accommodation"
forum, the union can raise any issue it wishes to 10. Regular rehabilitation visits with occupational
health nurses
discuss; the only ground rule is that discussion will not
include an individual grievance problem.

Page 9
CREATING AN ATTENDANCE-ORIENTED CORPORATE CULTURE

11. A positive communication program that Case Study I—Bell Canada: Focus on
emphasizes the importance of being at work
when scheduled, with senior management Management Education and Training
commitment and promotion of this message
Background
________________________________________ Bell Canada is a unionized company operating with
32,000 employees in Ontario and 22,000 employees in
Source: The Conference Board of Canada. Quebec. To realize its mission, which is to be a world
leader company, it is committed to achieving a culture
of competence. To this end, it has identified four
required values: customer satisfaction, financial
strengths, excellence and team spirit.

Page 10
CREATING AN ATTENDANCE-ORIENTED CORPORATE CULTURE

Exhibit 5

Employee Commitment: Interaction Model

Job satisfaction

Personal motives attendance Inability


decision to attend
Cosequences

__________________________________________________________________________________________
Source: BellCanada

In 1989 the Attendance Improvement Program was The "science" (hard side) is information-based and
introduced. This is a distinct process, separate from but focuses on the departmental support available and on
integrated with all other strategies for achieving attendance management administration. Attendance is
competence. According to L.F. (Lloyd) Beckley, part of the performance appraisal process at Bell, as in
formerly Associate Director, Health Department of the many organizations, and key statistics are captured via
Ontario Region of Bell Canada, the program ties in the Systematic Absence Reporting (SAR) system.
with the corporation's total quality management
12 Bell recognizes that a culture of competence is
thrust. At Bell, the employee development group
provides structured training in team building; the supported in no small measure by excellence in
Attendance Improvement Program works on the employee attendance. A strength of Beckley's seminars
principle that the leader of the team is responsible for is the way they make a case for the double bottom line
building a culture of excellence and total quality (people and profits). The "iceberg principle", a phrase
through self-motivated commitment from all team coined by a Bell Canada physician, states that "absence
members. is just the tip of an iceberg", and since the program was
introduced, Beckley reports, the integration of the
Attendance Management: Both an Art and a Science attendance program with all other quality strategies has
The Attendance Improvement Program is an approach resulted in progressive improvement in employee
to management education aimed at first-line attendance.
supervisors. Elements of the program include seminar
participation by managers and a comprehensive
reference handbook. A variety of vehicles are used to Case Study II—B.C. Telephone Company:
communicate the "be there, we need you, you're a Focus on Health Promotion
valuable member of the team" message to employees.
Of particular note is a series of videos designed to Background
encourage managers to make attendance issues part of Nearly 14,000 persons are employed by B.C. Tel, most
regular staff meetings. Worthy of particular mention of them unionized. As is characteristic of the industry,
are four "commercials" (one of which is an award- massive technological change has had a dramatic
winner) that have been produced for viewing by impact on the organization and its employees. New
employees. Each carries a different motivational technological knowledge and skills development,
message in a highly effective manner. significant retraining of employees with redundant
Beckley's seminars are structured to look at attendance skills, and programs to assist older workers have been
management and improvement as both an art and a part of a strategic thrust aimed at positioning the
science. The "art" component (soft side) offers organization to compete in the global marketplace.
managers insight into how to gain employee
commitment to attendance while helping them to Promoting Attendance Improvement
understand the factors that contribute to absence (as Don Champion, Vice-President, Human Resource
shown in Exhibit 5). Emphasis is placed on the fact Development, believes there is a direct correlation
that even when employees are physically present, the between the climate in which people work and their
spillover effect from problems in other areas may lead attendance. "People either enjoy being at work or they
to a less-than desirable level of "mental attendance".

Page 11
CREATING AN ATTENDANCE-ORIENTED CORPORATE CULTURE

find alternatives to work, by staying home or by B.C. Tel's Attendance Management Program consists
staying away from the kinds of things they don't like at of a statistical reporting system, supervisory training
work." and workshops, and an attendance recognition
program. Clear guidelines and a new report format
have helped remedy the situation that previously
existed where supervisors received data and
information they either did not understand or did not
know how to apply. Recognition of excellent
attendance is handled in a low-key manner through a
corporate award program, which provides employees
with non-monetary personal acknowledgment. A
significant improvement in attendance was noted
during a five-year trial period, and this award program
is now a permanent feature.

In Champion's opinion, an approach t hat promotes


employee health and wellness can show a positive
correlation with attendance improvement. B.C. Tel
chose to use an incremental approach, with, for
example, the initial "participation" program later
developing into a fitness program. Success was
measured by the number of participants and results of a
follow-up employee survey. Results showed that
employees felt refreshed by fitness and exercise. Their
social lives improved, decreased stress enhanced their
ability to work, and they had more fun during the
workday.

Employee Assistance Program


Problem prevention is seen at B.C. Tel as preferable to
problem correction. The search for new ideas and
solutions from this perspective led to acceleration of
the employee assistance program, because it was
believed that an employee who was stressed for any
reason, be it domestic or work-related, would not be
maximizing his/her contribution.

Operating under the philosophy that "the company


doesn't pay employees to get sick", the company's EAP
and the member assistance program (MAP) of the
Telecommunications Workers Union (TWU) provide
counselling and referral services for employees and
families on a 24-hour-a-day, 365-day-a-year basis. As
is the case at many workplaces in the early 1990s,
stress related to organizational change is a problematic
issue. According to Douglas Hockley, Manager,
Employee Assistance Program, overwork and
workaholic behaviour can create problems, and it is
important that employees be empowered to take
responsibility for their own situations. This includes
learning to cope with unreasonable demands by facing
up to and making decisions regarding the company-
employee relationship. For example, performance
appraisal time should be a mutual setting of objectives,
not a one-way assignment of tasks and responsibilities.

Page 12
CREATING AN ATTENDANCE-ORIENTED CORPORATE CULTURE

Off-site EAP facilities provide immediate assistance to Syncrude operates at two locations near Fort
the mainstream employee population. Anonymity is McMurray, Alberta, and employs approximately 4,400
ensured to all EAP clients, and confidentiality is people. About half are in operations/trades jobs (which
guaranteed for self-referrals. Only aggregate statistical involve outdoor work and use of heavy equipment); the
information on the nature and number of cases is rest are in administrative, professional and technical
disclosed to the company and union executive. But positions. The workforce is largely male-dominated
Hockley believes that in the case of employees with (84 per cent) and is non-unionized. Work is organized
chronic incidental absences, confidentiality on an employee-designed plan, consisting of a 28-day
requirements should be relaxed and communication cycle of 12-hour shifts with seven consecutive days off
across departments accelerated. Such an approach during that period.
would require case-conferencing with other human Corporate Mission and Strategy
resources departments, since chronic offenders often Syncrude's multifaceted approach to corporate wellness
transfer and know how to "work the system". flows directly from its corporate mission, which is "to
secure Canada's energy future". For Syncrude, this
B.C. Tel's EAP group has a number of communication means having safe and reliable plant and equipment
vehicles designed to help employees by raising and healthy, productive employees. As Dr. Ken
awareness of specific issues, providing information, Nickerson, Chief Medical Officer, explains, "It is
and contributing to education. Each issue of Health important that all employees understand what the
Works, a quarterly publication on health promotion organization is in business for (which is to be
with 4,500 subscribers, has a theme and focus that productive and profitable) and the role they are to play
heavily reflect customer input. For instance, the to make that possible. Syncrude strives to provide the
Summer 1991 issue was on coping with organizational best work environment possible, with good job and
13 safety procedures. The employee's responsibility is to
change.
come to work and be fit and healthy and productive."
Videotapes are used as an educational tool and are
particularly well-received, as they can be borrowed by Participative Redesign Process
anyone in the company. Experts are brought in to make Syncrude has been undergoing a major redesign
short presentations on particular topics (substance process, which will result in more effective and
abuse, financial planning, family relationships), and efficient ways of doing business. During this
employees are invited to attend and ask questions. comprehensive participative exercise, the human
Sessions are held in the company's auditorium and are resources (HR) group was trained in the principles of
a highly effective, low-cost, low-time-involvement redesign and put through an exercise called "Starship",
means of educating employees on a variety of matters. which helped make the theory behind the process come
alive. The result has been a decentralization of many
Future Focus: The Human Factor traditional HR functions and identification of four HR
The human factor will probably receive increasing client groups. A core, or central, HR group will also
attention at B.C. Tel. A small department has been have a "shadow organization", which assumes
created and charged with raising awareness of human responsibility for policy development and co-
factors issues in new and existing areas. The group will ordination within each client-based group. Over time,
be involved in the front-end phase of systems planning people with occupational health expertise will form an
and will provide a dimension of professional integral part of all business development groups.
observation to various initiatives, such as off-site work
and flexible working arrangements. Don Champion The principles of redesign are being fine-tuned. This
hopes that incorporating a human factors component means that Syncrude is looking at whole jobs, whole
into the early planning/design stages, along with tasks, employee participation and self-managed teams.
ongoing joint labour-management committee A socio-technical approach is being used in the utilities
discussion regarding human factor issues, will section, with some of the same principles applied.
ultimately lead to greater benefits resulting from the
introduction of new technology. Corporate Health and Wellness Program
The impetus for Syncrude's current approach was a
major review that took place in 1989-1990.
Case Study III—Syncrude Canada: A Information was gathered, collated and analyzed,
resulting in a complete overview of "non-working
Multifaceted Business Approach to Corporate employees" at Syncrude. Under the broad title of
Wellness "performance and workforce management", such
employees were divided into three categories: 1) those
Background who, because of absenteeism, were less productive; 2)

Page 13
CREATING AN ATTENDANCE-ORIENTED CORPORATE CULTURE

normal medical cases; and 3) the rehabilitation group Focus on Prevention


(most were medically disabled, but a few were The focus of attendance monitoring at Syncrude has
"playing games"). According to Phil Lachambre, been moved into the area of prevention by identifying
formerly Vice-President, Human Resources, and now and assessing potential health problems at an early
Vice-President, Business and Corporate Affairs, when stage before they become chronic and result in
these three categories were examined together, the excessive absenteeism. Absence tracking is therefore
sheer magnitude of their combined size surprised based primarily on illness occasions, rather than total
Syncrude management. It was estimated that if even 10 days missed from work. While absence rates are still
per cent of those employees could be more productive used for corporate statistics, occurrences give data on
or brought back into the workforce full time, major individual patterns. A predetermined number of
gains in productivity would be achieved. occurrences triggers discussion with the supervisor. In
addition to regular attendance management reports,
Syncrude's program has two main components: a
quarterly stewardship report and a health and wellness
steering committee.

Tracking and Stewardship


As Lachambre points out, a way to steward and track
more than just the traditional absence statistics was
needed. Attendance management information alone did
not give department heads a complete picture, and
Syncrude has moved away from rankings and forced
distributions (which traditionally meant that 5 per cent
of employees would automatically be considered poor
performers).

Syncrude's stewardship document tracks some


statistics, such as attendance, performance
management issues (the number and nature of work-
performance cases being worked with), disability and
rehabilitation cases (subset of attendance numbers) and
the number of employees on STD, on LTD, ready for
return to the workforce, in place, or who have left the
company. The quarterly document is a valuable tool for
helping managers to track trends and focus on where
they might be developing. The rationale is that much
valuable information can be gleaned from statistics on
people in corrective action programs. For instance,
monitoring the extremes (too many or none) could
reveal potential problems.

The HR client group staff constructs a "snapshot" by


going to managers and talking to them about their
employees. According to Os Huebner, General
Manager, Human Resources, "It is a challenging role
for HR representatives, because their main job is to
help employees, and this is the flip side of the coin."
They are trying to help managers address their
employees' performance before problems arise.

Health and Wellness Committee


The health and wellness committee, with wide
representation from all areas, was formed in response
to the need for a more consistent, co-ordinated
approach, a clearer focus and greater community
involvement.

Page 14
CREATING AN ATTENDANCE-ORIENTED CORPORATE CULTURE

Because Syncrude has a wide variety of jobs and stress-related employee problems resulting from work
degrees of risk in those jobs, all areas have safe overload or a demanding supervisor can often be
operating committees. Safety and reliability come first, handled by the organization.
and Syncrude's continuing safety improvement efforts Impact of Gain-sharing
have resulted in a drop in the injury frequency rate In early 1991, Syncrude introduced a corporate gain-
from 5.1 in 1983 to 0.77 in 1991 (with a corresponding sharing program with an attendance component. All
decrease in Workers' Compensation Board employees are eligible; however, an employee with
assessments). Five years ago, nurses were empowered four or more absence occurrences in a quarter is not
to start conducting health hazard assessments, with the entitled to participate or receive an award. Its effect on
result that a health hazard history now forms part of attendance has been impressive. In the second quarter
every employee's medical record. of 1990 (prior to introduction of the program), there
were approximately 600 absence occurrences. At the
Syncrude's loss management program reflects the end of 1992, this number had dropped to 125. The
organization's philosophy that off-job health and significant drop in number of occurrences was
wellness cannot be separated from on-the job activities accompanied by a 27 per cent decrease in frequency of
and is geared to promoting a disciplined approach to absences over the same period.
health and wellness off the job (lifestyle, injury, etc.).
In an attempt to gather additional key information in As Os Huebner cautions, it should be emphasized that
this area, employees will be asked to self-report the gain-sharing program is but one plank in a platform
anonymously on their return to work. designed to encourage employee involvement,
participation and productivity, and its positive effect on
Information Systems attendance should not be viewed in isolation.
Payroll and human resources use a single system for
common data elements, including anything related to A Holistic Approach
attendance. It is linked with the organization's human Syncrude wants to change both the workplace and
resource information system, and Syncrude is now in employees' health in order to be as productive as
the final stages of putting user-friendly applications possible. To do this, a philosophy of corporate health
onto local area network (LAN) systems throughout the and wellness is being pursued as a strategic approach
company. Eventually there will be one common that will have long-term payoffs.
database for everyone.
According to Dr. Nickerson, health and wellness must
Prevention, Treatment and Rehabilitation: Major be approached holistically, not be confined to the
Medical Issues workplace, and should involve outreach programs with
With respect to illness, Syncrude's philosophy is to the community. In Syncrude's case, for example, one
recognize that once or twice a year a person will survey showed that 85 per cent of employee illness
become ill but that any person with an absence in absences were caused by off-the job problems. Hence,
excess of five days needs to see a doctor. Triggers have off-job safety is now being monitored under
been inserted into the computerized payroll system to Syncrude's loss management program.
flag employee absences of 20 days. As Ruth
Anstruther, Advisor, Occupational Health, points out, In addition to a participative culture and an emphasis
this is to ensure that rehabilitation coordinators make on health promotion and illness/accident prevention,
the appropriate contact and follow-up before short- this philosophy is reflected through the daily behaviour
term disability benefits cease, in order to assist in an of Syncrude's senior management team, who feel it is
early return to work. Syncrude has a comprehensive important to set a good example. For instance, in
approach to rehabilitation, from the first sign of contrast to what is often thought of as normal executive
absenteeism through to retraining, outplacement, lunch practice, Syncrude executives often incorporate a
termination or LTD. small but nutritious meal and exercise period into their
day. Although simple in nature, this type of visible
Part of Syncrude's organizational effectiveness activity is important. It not only shows that the
approach to corporate health and wellness includes executive team "walks the talk", but sends strong
trying to make the workplace a better place for the signals to employees as to what kind of behaviour is
people who work there. Employees with work- expected and encouraged on a corporate-wide basis.
performance problems other than attendance (not
meeting objectives, difficulties interfacing with people,
etc.) are put into a corrective action program to
improve behaviour. This program is handled by the
employee relations staff. Syncrude has found that

Page 15
CREATING AN ATTENDANCE-ORIENTED CORPORATE CULTURE

SUMMARY AND CONCLUSION need to better communicate to physicians that


prognosis, not control is the purpose behind an
Changes in the business environment will continue to organization's request that they sign papers authorizing
exert economic pressure on Canadian firms. The employees to be absent from
globalization of the world economy will in all
likelihood accelerate, bringing with it increasing
competition, volatility and instability. Increased
productivity will be a key strategic imperative for
success and survival in this environment. A recent
large-scale 12-country study examining perceptions of
the business environment for human resource
management to the year 2000 identified
productivity/quality as the highest-ranking priority.
Productivity increase is all the more critical in Canada,
because Canada ranked poorly among the 24 OECD
countries for productivity growth between 1961 and
14
1990. Employee absenteeism is directly linked to
productivity, so the importance of promoting improved
attendance is self-evident.

Reduction in overall absenteeism will require a


concerted effort among management, labour,
governments and the medical profession. However,
management still holds the key to effective attendance
management, which will require commitment and
action in the following four areas:
• support from senior management;
• a clear policy describing attendance management
in a positive, constructive and non-disciplinary
manner, based on input from all stakeholders;
• an information system that provides timely and
meaningful statistics; and
• confidence and skill training and development of
all management and supervisory staff.

Such a four-pronged effort can often produce


immediate results, without large dollar expenditures or
massive changes to structure or process. The collection
of relevant absenteeism data is critical for effective
attendance management initiatives. Latest
developments in software are eliminating the
limitations inherent in the traditional manual recording
systems. The availability of state-of-the-art technology
should allow organizations to generate data that will
allow them to take the necessary measures to reduce
absenteeism. Calendar/spreadsheet software can be
used for monitoring, reporting and costing absences.

According to many experts and survey participants


who contributed to this research, effective
communication with employees and the medical
community should be undertaken by the top hierarchy
of organizations. Information shared with employees
on a regular basis regarding the impact of absenteeism
on productivity, competitiveness and the survival of
the firm will be a strong factor in encouraging
attendance. Michael Millman contends that there is a

Page 16
CREATING AN ATTENDANCE-ORIENTED CORPORATE CULTURE

ATTENDANCE MANAGEMENT TEAM


work. Enhanced communication between management Advisory Board Members
and the medical community should allow both
stakeholders to achieve a common goal: to return Dr. Gilles Mathieu
employees to better health and increased productivity. Regional Medical Director
Bell Canada
A reassessment of traditional work schedules by
management may also improve attendance. The Robert Hughes
changing composition of the workforce, coupled with Manager, Attendance Management
changing societal expectations vis-a-vis work, is Canada Post Corporation
compelling many organizations to introduce various
degrees of flexibility in working hours. Firms' Sandy Shand
sensitivity to employee needs concerning their work Consultant, Employee Relations Policy
and family responsibilities may also lead to improved Human Resources Division
overall attendance. Insertion of an attendance Canadian Imperial Bank of Commerce
improvement thrust within the broader issue of
corporate health and wellness programs of Yvon Lachapelle
organizations is also recommended by participants. Manager, Personnel Development and Staffing
Canadian Pacific Forest Products Limited
Finally, management can help build a working
environment in which employees can maximize their Martin Gregoire
potential through increased responsibility, challenging Manager, Compensation
work assignments, feedback and opportunities for Export Development Corporation
growth. This will require a major shift in management
style. Many organizations are undertaking Laurence Kelly
development initiatives, often in conjunction with President
quality improvement strategies, to help traditional IR Research Services
managers become coaches and mentors. This in itself
will generate a work climate where employees feel
valued, which in turn is likely to lead to improved
attendance.

Without question, the benefits derived from creating an


attendance-oriented corporate culture are many: cost
savings, increased productivity, improved employee
morale and, in the longer term, a healthier workplace.

Page 17
CREATING AN ATTENDANCE-ORIENTED CORPORATE CULTURE

Senior Research Associate

David Hindley Database Co-ordinator


Manager, Industrial Relations David Shepherdson
Molson Breweries Senior Research Associate

Ernest Akyeampong Information Specialist


Chief, Labour Force Activity Section Laurie McCarthy
Labour & Household Surveys Analysis Division Acting Manager
Statistics Canada Information Services

Conference Board Staff Adviser


Prem Benimadhu
Project Leader Director
Patricia Booth Compensation Research Centre

1 Ernest B. Akyeampong, "Absenteeism at Work", in Canadian Social Trends, No. 25, Summer 1992.
2
The Globe and Mail, January 3, 1992, p. A3.
3
Reported in IBIS Review, October 1991.
4
Canadian Business, February 1993, p. 19.
5
In fact, the average employer contribution rate for 1993 was increased by 10 percent.
6
HR Repoter, June 18, 1992.
7
An optional section in the compensation planning survey referred to earlier asked respondents to describe and
comment on "initiatives that had been (or were in the process of being) introduced to improve absenteeism".
Feedback and comments from survey respondents appear throughout this section.
8
A program for reducing accident frequency, compensation costs and property damage, the International Safety
Rating System is a comprehensive audit based on the safety program standards of organizational leaders and
including 20 common program elements. Ten levels of "star ratings" recognize achievements.
9
Average days lost rose to 5.26 in 1992. According to a company spokesperson, the increase might be linked to
policy changes, which included extending eligibility for "earned days off" to all employees and introducing
three "family care days" per year.
10
Case study reported in Personnel Journal, February 1992.
11
Ibid.
12
Mr. Beckley retired from Bell Canada in early 1993.
13
Thoughtful commentaries written by Hockley, the Health Works publisher, on "Workplace Absenteeism" and
"Workplace Equilibrium" at B.C. Tel appear in the June 1992 issue.
14
Organization for Economic Cooperation and Development, 1991/1992 OECD Economic Surveys: Canada.

Page 18

Das könnte Ihnen auch gefallen