M AGA Z I N E

201 7 M E D I A K I T
 2017 MEDIA KIT

LETTER FROM THE EDITOR

WIZZ flies to Europe’s most intriguing places, and WIZZ
magazine features stories you’ve never read, from places you’re
yet to explore.

The new-look WIZZ magazine puts people at its heart,

asking locals from across the network to share their tips and
behind-the-scenes intel with our readers. Because who knows
a place better than the people who live there? From Cluj-
Napoca’s innovative interior designers to Budapest’s coolest
residents and Poland’s music megastars, WIZZ speaks to the
people on the ground and brings you the insider scoop on the
region’s hottest destinations.

Previous features include an interview with Hungarian

Olympic swimming champion Katinka Hosszú, chats with
music stars including José Gonzalez and Jimek, and features
that have seen our writers traverse Georgia’s Transcaucasian
Trail, explore Italy’s most delicious food regions and discover
Varna’s flourishing youth scene. We take our readers to the
heart of the action and celebrate what makes these lesser-
reported places so fantastic, such as Warsaw’s incredible
history of poster design and Ohrid’s beautiful lake.
We can’t wait to share it with you...

Imogen Rowland
 2017 MEDIA KIT

OUR MAGAZINE
WIZZ magazine, above all, is fun. WIZZ readers
(over 5 million per issue) are savvy, they
fly WIZZ so they can spend their sizeable
disposable incomes in the place they are about
to arrive in. Whether it’s scuba diving in the
Mediterranean, bedding up in a fancy boutique
hotel, or eating and drinking their way around
a city, WIZZ readers are constantly looking for
new experiences.

72 WIZZ MAGAZINE
Ohri d
It’s a simple place to explore
because, aside from the churches and
the imposing 10th-Century fortress
overlooking the city, most of the magic
here happens by the water. From the
Old Town, with its narrow streets and
little shops selling pearls and wood-
carvings, a rickety wooden boardwalk
P080-139_05_Pasta_3rd.indd 102
takes you beneath a limestone cliff
to a stretch of tiny pebbled beaches,
THE BOARDWALK (below) leads to
little Potpes beach, and the famous
Church of St John at Kaneo (right).
Skipper Ljupcho Masov (below right)
56 WIZZ MAGAZINE
The innovators Cluj-Napoca
“If you’re on
a date in Cluj
and don’t know
what to say,
our bars are
perfect – you
can admire
the walls”
The weird and wacky bar designs of Zoltan
Zelenyak and Alexandru Tohotan have given
the world something to talk about
Words Toby Skinner
DESIGN DUO Zoltan Zelenyak and
Alexandru Tohotan make up The
Sixth Sense Interiors in Cluj
28 WIZZ MAGAZINE
O U R E D I TO R I A L F E AT U R E S
tree-shaded jetties and restaurants cute dog Max, who pokes his head over
with terraces jutting out across the the bow of the little boat as Ljupcho
lake. A typical afternoon here might drives, looking cool in battered denim
take you to the restaurant at Potpes and a captain’s hat. Ljupcho lives by the
beach for a Skopsko beer, some spicy water on this part of the lake with his
pindjur aubergine dip and a plate of son Ivo, who at 21 has been working the
fried plashica, a tiny local fish whose boats for almost six years.
scales are also used as a key ingredient
in the emulsion that coats Ohrid’s
“This little jungle is my spot,” says
Ljupcho, gesturing at the jetty strewn
famed pearls.
Then you might wander further
with fishing nets and trees shading his
little boat. “It's my happy place.”
along the lakeside for a boat ride
with Ljupcho Masov, who looks like
At the far end of this stretch, up
some steep stone steps, is the Church
Macedonia’s answer to Sean Connery, of St. John at Kaneo, a Byzantine
and who has been taking tourists out structure that perches on the rocks
for the past 35 years, recently with his over the lake. It’s as spectacular a
I
t was in late 2013 that Alexandru
Tohotan, one half of The Sixth
Sense Interiors company in Cluj-
Napoca, began sketching an image
of a lamp made from pipes for a
new bar they were working on
in the Romanian city. “I remember
saying: That’s steampunk,” recalls
Tohotan’s partner Zoltan Zelenyak.
“And I remember he said: What’s that?”
Steampunk is a retro design genre
inspired by 19th-century industrial
steam-powered machinery – and,
even if they didn’t realise it, Tohotan
and Zelenyak were about to become
some of the most noted steampunk
designers in the world.
In 2014, the Zoben Bistro pub
opened in Cluj-Napoca, with retro-
futuristic features including a Zeppelin
light on the ceiling and a deer head
with a monocle and mechanical neck.
“We like to take old objects and mix
them with something else to create
something new,” says Zelenyak, who
founded The Sixth Sense Interiors
with Tohotan in 2009. “We want to
create spaces where there are little
stories everywhere; quotes and little
details that are like codes you have to
decipher. Maybe we’re a bit shy, so we
like designs that start conversations.”
The Zoben Bistro was the start of a
number of similar, and increasingly
ambitious, projects. In 2015 they
designed the Submarine bar, also in
Cluj-Napoca, designed like an old-
fashioned submarine, with pipes,
propellers, control panels and a pair of
torpedoes. Later that year, they went
even further with the nearby Enigma
Café, which claimed to be the world’s
2017 MEDIA KIT
first “kinetic steampunk bar”, with
moving cogs and mechanical, cycling
robots with lava lamps for brains.
It was a hit both in the news and on
design blogs across the world.
“Enigma was a bit different,” recalls
Zelenyak. “We were inspired by Mad
Max and this sort of post-apocalyptic
diesel-punk aesthetic.”
Since then, the team have gone
further afield, creating the steampunk
Kaffeine café in Komotini, Greece,
itaLy
The insider’s guide
to eating Italy Katie Caldesi runs two Italian restaurants and a cookery school in London.
Who better to give her insider tips on the best of Italian food?
words astrid olsson photos helen cathcart
W
hen Giancarlo Caldesi, a Tuscan
native who ran an Italian bar and
restaurant in London, kept asking
artist Katie Beresford to paint
murals for his bar 20 years ago, it
was the start of more than one love affair. Katie and
Giancarlo ended up married, with two sons, two Italian
restaurants and a cookery school in Marylebone.
For Katie, Italian cooking was a big part of the
romance. “I’d wished I’d trained as a chef – but it just
wasn’t really the done thing for a woman when I left
school. But when I met Giancarlo, I realised I’d never
had pasta the way it should be. Learning about Italian
food was like learning a whole different culture, and it
was magical. It’s why we opened the cookery school in
2005, because I realised that if I could learn this new
language, anyone could.”
The journey to opening the cookery school and
two restaurants – Caffe Caldesi, which opened in
Marylebone in 2002, and Caldesi in Campagna, in the
village of Bray, just outside London, in 2007 – also
involved lots of travel to Italy. So it makes sense that
the Caldesis have penned four travel-inspired recipe
books, on the Amalfi Coast, Venice, Rome and Sicily
– with a fifth, on Tuscany, due to be released this
autumn. Here, Katie Caldesi reveals what she’s learned
along the way – and shares her insider tips and where
to eat in Italy. Buon appetito!
KATIE AND GIANCARLO CALDESI
often adapted recipes direct
from local chefs for their books
on Italian regional cuisine
WIZZ MAGAZINE 73
warsaw
22/01/2013 15:12 P080-139_05_Pasta_3rd.indd 103
“Views from 22/01/2013 15:12
high up give
you the
chance to
MARCIEJ MARGAS took his passion
for aerial photography to new
levels for his passion project
see a city
developing,
iews from high up and Warsaw
“V have always fascinated
me. The change in
perspective is so
interesting…it gives
you the chance to see a city developing,
and Warsaw is changing very quickly,”
says Maciej Margas. The 24-year-
is changing
very quickly”
old, who was born and raised in the
Polish capital, developed a passion for
photography aged 17 and was studying
at the Warsaw Film School when he
began to seek out elevated vantage
points to capture the city from above.
“Then, a few years ago, I saw an image
taken from an aircraft over the right
bank of the Vistula river. I was really
impressed with the picture, but it made
me wonder: why I hadn’t seen photos
of central Warsaw from above?”
A little detective work revealed
the reason. “It turned out that most
of the city – from the left-bank of
the Vistula right across Warsaw – is
a strictly controlled air zone. In
order to fly there, you need hard-to-
come-by permits, and even then the
only aircraft allowed are twin-engine
helicopters which are very expensive to
charter – 10,000 Polish złoty (around
€2,380) per hour,” says Margas. “I
XXXXXXXXXXX
didn’t have the money, but I knew they
were the photos I wanted to take next.”
Margas began speaking to people
68 WIZZ MAGAZINE WIZZ MAGAZINE 69
The Locals The Locals
Find more
Cool design in
Cluj-Napoca Voices Budapest
THE PAIR’S innovative interiors can
be found in Cluj, but also as far
afield as Greece, Italy and Slovenia “It doesn't
matter the
Zama Restaurant
Prolific studio Todor Cosmin have
season:
designed many Cluj restaurants
including Zama, styled in a modern-
rustic style that matches the food – a
Budapest
21st-Century take on Transylvanian
cuisine, from veal goulash to polenta
with whey and sausages. Zamabistro.ro
has it all,
Levente Németh, 25
“I like going up to
all-year
Fenyogyöngye Vendéglo
(fenyogyongye.hu) in
Buda – it’s a traditional
Hungarian restaurant on
round”
the edge of a park, and Who knows a city better than its locals?
they do a weekly 3-course We hit the streets of Budapest’s District
menu for 990ft (about ¤3).
It's delicious.” VII to ask its residents for their tips for a
Chop Urban Grill
Another from Todor Cosmin, Chop first-time visitor
Urban Grill is industrial – all iron, brass, Words Imogen Rowland Photography Tim E White
oak and exposed pipes – to match with a solar system light fitting; the
the hearty Tomahawk steaks, ribs and apocalyptic Bunker Bar in Murska
burgers, all cooked on Josper charcoal Sobota, Slovenia; and the Abyss pub Ádám Mokbel, 28
grills. Facebook.com/CHOPurbangrill on the outskirts of Milan – where, “One great pub is Kisüzem
according to Zelenyak, “we set up ten (facebook.com/kisuzem)
projectors with moving images so that here in District VII – it has
you feel like you’re underwater.” more than 200 different
Still, while Zelenyak and Tohotan types of rum and it’s
have increasingly worked abroad, always busy but never
with current projects in London, they too crowded. It’s a cool
say they’re very much a product of local hangout.”
Cluj-Napoca, where they both studied
design. “There are a lot of great
Boema designers here, which really inspires Adrienn Lorincz, 29 Adrienn Nehéz, 20
Bucharest-based Cristian Corvin created us,” he says. “It’s nice that we’ve had “People should visit
this recognition – hopefully, it will “I really love Barcraft
a design for the Boema restaurant Molnár-sziget, an island
inspire people to come to Cluj-Napoca (barcraft.hu) – it’s a pub
that’s both whimsically gothic (it was to the south of the city,
and see that it’s a cool city.” for gamers, where you
inspired by a nearby cathedral) and where I live. It’s incredibly
XXXXXXXXXXX
6sense.ro can play everything from
contemporary. The food is rustic, from beautiful, there’s loads of
computer games to board
rabbit pie to slow-cooked beef ribs. nature and opportunities to
games. It’s definitely
Casaboema.com Wizz Air flies to Cluj-Napoca kayak on the Danube.”
worth a visit.”
WIZZ MAGAZINE 29 WIZZ MAGAZINE 25
 2017 MEDIA KIT

O U R E D I TO R I A L F E AT U R E S

MING
SWIM
IDEAS > BUDAPEST

POOLRHEROES
SUPE
e team
meet th dapest
zú, we u
a tinka Hoss imming in B
pion K – of sw
ic cham – and future
Olymp ce
Led by rming the fa
transfo
land
en Row
: Imog l
Words Funnel
: Greg
Photos

DO
The Locals warsaw
Juliano Ribeiro
CAMERAS LONDON Did you
“I’ve been here seven years. I saw people know?
trading vintage cameras and it became
my hobby, then my job. There’s an Portobello Road
incredible range of antiques on offer.” was named after
a farm in the area
in Victorian times.
The farm was
named after the
town of Porto Bello The chance to see a new side of his
in Panama, which city motivated Maciej Margas to
was captured by scale unprecedented new heights
the British from the Words Imogen Rowland Photos Maciej Margas
Maria Clemente Spanish in 1739
VINTA BELLAS
“I’m from Brazil and have

LOOK
been in London for nine years,
and on the market for six of Kate Deeley
them. My stall is all porcelain SCIENTIA
and figurines. I love their “This is only my second week. I
delicacy, so I started collecting sell hand-sourced crystals from
coffee cups, and it grew from all over the world, including
there. Portobello is famous – Brazil, Madagascar, China and
it’s the best market in London. Mexico. I chose Portobello
You meet people from all over because of its heritage and vibe
the world.” – there’s something so special
Tribes London about it, the locals are really
lovely and you meet a lot of
interesting characters.”

“My family has worked

F
on Portobello Road rom her stall at 135 Portobello
Road, Hilary Proctor (left)
has been selling vintage
decide what went where.”
When the time came for Hilary to
take control 25 years ago, she looked

since 1949. It’s the best designer wares – everything

from handbags to sunglasses,
menswear and furs – since 1972. “But
to her grandmother for inspiration
on what to sell on the stall. “I always
remember her wearing this amazing

market in the world” my family has been here even longer, silver stole, and she always looked so

since 1949,” she says proudly. “My
father was an immigrant, and when
From vintage threads to Hasselblad cameras and he arrived in London he didn’t have a
porcelain tea sets, London’s Portobello Road is the penny. But he started fixing people’s
world’s largest antiques market – and its traders are watches, and eventually someone
suggested he take his own market
every bit as unique as their stock stall.” That stall became a family
business, and as a small child Hilary
would race home from school to help
him. “Even then, aged five, I had an eye
Words Imogen Rowland Photography Rob Grieg for product display, so he would let me
DOWN
glamourous, so I decided that was what
I wanted to sell – vintage fashion,” she
says. Today, the stall is four times its
original size, occupying a shop as well
as the street pitch and bursting with
vintage designer coats from labels like
Burberry and Aquascutum, as well as
sunglasses and handbags by Rayban
and Gucci. “I buy what I love, and my
customers love it, too. We get a lot of
tourists, but even Londoners seem

20 WIZZ MAGAZINE WIZZ MAGAZINE 21 66 WIZZ MAGAZINE WIZZ MAGAZINE 67

m e r Urban beaches

The insi der

Sumhe city days, yo
have to
leave
u don’t tween your
be
These feel the sand e of Europe’s
town to st seek out on s
Where to go and what to do this season

in t
he
toes. Ju urban beac
us
fabulo Barcelona's annual La
meakin Mercè festival, celebrating
nione
words the Roman Catholic feast
day of Our Lady of Mercy on
24 September, is a packed
programme of events – from
firework displays to a wine
festival and an evocative
parade of papier-mâché giants.
But the most Instagram-worthy
are the castellers, or human
towers. Teams compete to
The
create the highest tower,
seamlessly and without falling,
festival
usually with a child at the top.
Do not try this at home!
La Mercè,
Wizz Air flies to Barcelona
Barcelona

YAAM and Badeschiff, Berlin

In a city that now lists more than 30 pop-up beaches every
summer, one of the coolest has to be YAAM (Young African Art
Market), an art gallery, bar and riverside beach club. One of
Berlin’s first urban beaches when it opened 15 years ago, YAAM
is hailed as the most laid-back, with performances from leading
dub, reggae and R&B artists (Roy Ayers and Princess Nokia top the
bill the summer), Caribbean food stalls and imported banana and
mango beers. But for the best envy-inducing, Instagram-worthy
DAVID OLIETE

photos, head to the Badeschiff (pictured), with a floating pool

taking over the river Spree, hammocks and beach volleyball courts.
yaam.de; arena.berlin/badeschiff

WIZZ MAGAZINE 11
 2017 MEDIA KIT

Gerogia's mountains are

popular destinations
for hikers

SUNNY GEORGIA SPONSORED BY

Georgia’s summer season lasts from May until September, so there’s plenty of time
to experience the country's hiking trails and backpacking tours

T
HOUGH Georgia is worth visiting at any
time of the year, it is during the summer that it
really comes into its own. The pleasant climate
is ideal for exploring Georgia’s famous Caucasus
mountain range, one of the country’s most
iconic landmarks. The Kazbegi and Svaneti
mountains are popular with tourists, and
have a number of trails that are suitable
for first-timers, while the Tusheti and
Khevsureti mountains are satisfying
challenges for more seasoned
with the Jvari churches in Mtskheta and the castles
of Rabati, Gremi and Ananuri. Explorers will also Getting there
want to visit the cave town of Uplistsikhe, believed
to be the oldest settlement in Georgia. Wizz Air offers
But there’s more to the country than just the flights to Georgia
great outdoors. Georgians have been creating from London Luton,
Berlin Schoenefeld,
fine wines for 8,000 years. It’s well
Dortmund, Milan
worth taking a trip to one of the many Malpensa, Warsaw
countryside wineries to learn the Chopin, Vilnius,
history of the country’s winemaking Kaunas, Larnaca
tradition – and of course, try some and more.

climbers. Outdoor enthusiasts will feel for yourself. While Georgia is famous
right at home in Georgia. for its wine, it’s even more famous for Good to
Visitors can go zip-lining over Mtirala its hospitality, hosting several events know
national park, rafting at the Aragvi, Mtkvari throughout the year. While its two biggest Georgia has low
and Rioni rivers or paragliding at the Gudauri festivals are electronic music festival GEM Fest and consumer prices.
ski resort. There are also a number of 4x4 and the Black Sea Jazz Festival, there are many quirky Converted
backpacking tours, in which visitors may stumble urban festivals popping up across the country to Euros, the
average medium-
upon one of Georgia’s ancient landmarks. While throughout the year. sized coffee costs
the 14th-century Gergeti Trinity church in Georgia is a country €0.90 and a 5km
Stepantsminda is a highlight, the medieval towers full of suprises. taxi ride costs €2.
of Svaneti and Tusheti are also impressive, along georgia.travel

Lithuania v2.indd 1 13/07/2017 13:15

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 2017 MEDIA KIT

THE AIRLINE
Wi z z Air
Established in 2003, Wizz Air now offers
over 500 different routes from 28
58%
are male
operational
bases. A total of 140 destinations across
42 countries are now available in Wizz Air
network.
46%
Millennials

70%
In the last 12 months (June 2017) over
25 million passengers have flown with Wizz
Air, which is 20.9% more than in the
previous year. With multiple new routes Read the inflight magazine
opening up this year, the airline is set to
within first 30 minutes of
carry over 5 million passengers during each
bimonthly issue of the magazine.
the flight

*source: Wizz, GPS

 Ohri d
2017 MEDIA KIT

The Macedonian city of Ohrid may be one of

Europe’s most talked-about tourist destinations,
but its famed lake is still a picture of serenity

Dreaming of the lake

words toby skinner photos alessandra spairani

OUR AUDIENCE

42%
42% of passengers earns
38%
used the magazine to
over EUR 25,000 (over 8 source their next trip

24%
million readers in the last
12 months)

46%
of passengers are born
purchased a product
they saw advertised
in the magazine

19%
1980’s to 2000 (close to
9 million readers in the
last 12 months) average
age is 36 years of passengers are senior
managers, directors or

58%
ABC1 audience profile
CEO’s (over 3.7 million
readers in the last 12
months)

*source: Global Passenger Survey/OECD

 2017 MEDIA KIT

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Samsonite Ad WIZZ 400x253 280617.indd Alle pagina's 3/07/17 16:02

Samsonite
avon.ro
Hampton by Hilton
Lebara
E. Wedel Chocolatiers
Lenovo
Asus
Asirom Vienna Insurance
Pfizer
FII ARTISTA
GENELOR TALE and many more...
NOUA MASCARA DIN COLECȚIA &

ACEEAȘI MASCARA,
MAI MULTE STILURI!

CM

MY

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OSTOYA_BWD_WIZZ_magazine_200x253.indd 1 17/07/17 13:40

 2017 MEDIA KIT

OUR ADVERTISERS

FORGET WINTER.
ESCAPE TO THE SUN.
BOOK YOUR HOT DEAL NOW
Leave the cold behind. Sun yourself on the famous white sandy beaches of Eilat.
Pack your swimsuit, sun cream and enjoy great deals on flights to Eilat – the
hottest escape from winter. Experience fantastic hotels, spectacular beaches,
vibrant nightlife, tax-free shopping and a diversity of activities.
Your winter escape to the EIlat sun is only a few hours flight away.

I
˝ n order to be
irreplaceable
one must always be
different. ˝

Coco Chanel

The secreT of success is To know someThing nobody else knows.

OTP_2016_hun_200x253_Coco_Chanel.indd 1 06/03/17 10:55

“The number of
international travellers
increased over 6.7%
compared to last year.
Our cooperation with
Wizz Air, which operates
the flights from Kutaisi
to Warsaw, Katowice,
Budapest and Vilnius,
has made an impact on
the numbers today.”

Daria Kholodilina
Georgian National Tourism
Administration
No.746152 Share Federation 1pp.indd 1 11/05/2016 10:34
 2017 MEDIA KIT

O U R 2017 R AT E S & D E A D L I N E S

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 2017 MEDIA KIT

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