Sir Syed University of Engineering and Technology

Subject: Engineering Management

Table of Contents : Final Presentation

Instructions: Form a group of four members. You are to form an Engineering firm
employing at least 50 or more persons based on CPEC projects. (Chinese Partnership)

Due date: Section 6A (23-10-2017), Section 6B (25-10-2017)

Following points should be discussed in your presentation.

1. COMPANY INFORMATION
1.1 BUSINESS OF THE COMPANY

1.2 LEGAL ENTITY & OWNERSHIP

1.3 LICENSES

2. ORGANISATION VISION, MISSION, GOALS & STRATEGY

2.1 COMPANY VISION

2.2 COMPANY MISSION

2.3 COMPANY 3 YEAR GOAL(S)

2.4 COMPANY STRATEGY

3. THE MARKETING PLAN

3.1 MARKET OVERVIEW

3.2 MARKET SEGMENTATION

3.3 SWOT ANALYSIS

3.4 MARKETING OBJECTIVES

3.5 MARKETING STRATEGY

3.6 MARKETING COMMUNICATIONS PLAN

3.7 PRICING PLAN

3.8 DISTRIBUTION PLAN

3.9 SALES PLAN

4. TECHNOLOGY PLAN
4.1 PRODUCTS/ SERVICES TO BE OFFERED

4.2 OVERALL NETWORK/INFRASTRUCTURE LAYOUT & PLAN

4.3 TECHNOLOGY BASE & UPGRADE PATH

4.4 OPERATIONS

4.5 TECHNOLOGY ACQUISITION STRATEGY

5. OPERATIONS & HR PLAN

5.1 FACILITIES AND INFRASTRUCTURE PLAN

5.2 ORGANISATION STRUCTURE

5.3 ORGANISATION CULTURE, VALUES AND NORMS

5.4 RECRUITMENT STRATEGY

5.5 TRAINING & DEVELOPMENT

5.6 COMPENSATION & BENEFITS

5.7 PERFORMANCE MEASUREMENT & PROMOTION STRATEGY

6. FINANCIAL PLAN
6.1 CASH FLOW STATEMENT

6.2 PROJECTED PROFIT AND LOSS STATEMENTS

6.3 CAPITAL EXPENDITURE REQUIREMENTS

6.4 WORKING CAPITAL REQUIREMENTS

6.5 BREAKEVEN ANALYSIS

6.6 FINANCING STRATEGY 6