Beruflich Dokumente
Kultur Dokumente
1. Target Market
business people) veteran business people and every business person whose business
Commercial space for lease kind of business is currently one of the trends in the
industry providing convenience for the clients. The building requires less furniture and
equipment which is the most practical and advantage for the clients who's just starting a
business. It also doesn't require full capacity for labor force and easy to be audited.
Estimated market share is almost 20% because of the high competition in the industry.
B. Pricing Strategy
1. Pricing Structure
For the introduction or launching stage of the TEC, we’ll be using some
form of saving off the original price of the TEC space. We’ll be offering 50% discount for
the first 6 months to the clients who are able to pay 2 months’ deposit of their space
rentals. Our pricing strategy would be depending on what kind of tenant we’ll be having.
For the growth and maturity stage, TEC will give 10% discount on the
next 5 months of the lease contract to the clients with good record of payments. Tenants
with two consecutive contracts will be given loyalty privilege such as free security
will be conducted and there will also be local business exhibit as part of the business
promotion and at the same time, making deals and proposals to potential clients. Pre-
tables and etc.) for the renters they should request and pay the additional cost first in
order for us to provide the stuffs for the stall they will need to minimize the total holding
safety measures of TEC. TEC services will be offered if only renters comply to the
Volume of safety stock is not applicable since our business offers only
services.
The warehouse and storage facility is a one room good for keeping
products or equipment. It has security access offered to those who would avail it and
assured to be safe with CCTVs and security guards around the building.
5. Distribution Channel
seminars and exhibits will be the TECs distribution channel to look and identify potential
clients. Technology will also be used as distribution channel for online pre-registration
1. Advertising Strategy
signs and multimedia like advertise radio or tv-print. The TEC will identify its key target
market who are the newbies and rising entrepreneurs and define to them the benefit of
cost way but not neglecting its brand positioning in the market.
i. Sample TV Script
Office Worker 2: Kasi Beshy, gusto ko sanang mag bakasyon, kaso di pa ako pwedeng
Passerby: Gusto niyo bang kumita na hindi hawak ng iba ang oras ninyo? Aba! Mag
negosyo na kayo.!
Office Worker 2: Eh! Kaso wala kaming malaking pera na pang capital. Paano na lang
Radio Script
Looking for the space to grow your entrepreneurial skills and your
business itself?
Look no further.
dedicated, both old and new, entrepreneurs to help the build the commercial building for
all. For more inquiry, visit their website www.TECSpace.com for the detailed description
of their offers.
No worries, because they’ll give you the space you need and want.
2. Promotion Strategy
signs and multimedia advertising like radio or tv print. The TEC will identify its key target
market who were the newbies and rising tycoons or entrepreneurs and define to them
reasonable and low cost vary but not neglecting its board positioning in the market.
During growth and maturity stage for promotion strategy, TEC will have
events such as business exhibits and seminars for local entrepreneurs as a venue to
promote the business. The TEC will also support potential businesses to uplift local
entrepreneurs. In this way, TEC will become well established and will have the
opportunity to expand.
E. Marketing Policies
to avail to the TEC space. It’s not just all about financial status of the clients but their potential
as businessman/women and same with the potential of their business are one of the aspects
that will be audited fir the distribution of TEC spaces local entrepreneurs is the priority of
Clients who will be consistent on paying TEC paying rentals on their due dates
or before due dates will be given 30% discount and 1 month free of they have been building will
We think such policies might seem rare because it is a strategic policy which
would offer more services to the clients which could also mean acquiring services offered by
TEC.