Brad Lee - Booklet

bradleylee.co.
nz
THE ELEPHANT IN THE ROOM
Why should I use a Real Estate agent? To be honest, when looking around, you would be forgiven for asking yourself what do
they do that you can’t do yourself?
When I entered Real Estate back in 2010, the landscape was very different, the agent held the key to getting your property
in front of the buyers, through the agency website, email newsletter (if they were really progressive) and the weekly property
paper, some of them were even giving that Trademe website a go.
Fast forward to now and those avenues are still the same ones used by most agents, however, serious buyers don’t look in
the property paper anymore. Why would they, the properties would have been available online at Trademe Property or
RealEstate.co.nz for the best part of a week, by the time the paper is printed and ready for collection or arrived as an insert
in your paper (if you still get one). In fact, it’s an industry dirty little secret that agents mainly still recommend the use of print
advertising, to build their own profile. At $550 a page, you should expect a bit more return than one nosy neighbour at your
inconvenient open home.
The value the agent used to bring, is all but gone!
Most of the advertising avenues available to the agent are accessible to the private individual too, at least the ones that work.
The agent also no longer acts as the information source for the buyer, often they are in fact a bottleneck as they withhold
information in exchange for buyer contact details, after all, if they can’t sell them your property, it would be nice to try and
sell them something else. Buyers don’t want to wait, so they look online or even worse, move on to the next property.
SO WHY HIRE ME?
I don’t do any of the things I have just mentioned, in fact I do the opposite! I am totally focused on how I can add value
to both the seller and the buyer. Over a period of 24 months starting in 2015, I monitored and analysed marketing results,
measured return on investment, surveyed buyer behaviour, generated statistics and invested heavily in developing new
skills and effective marketing strategies.
These are the top outcomes
1. I don’t do paper advertising!

As much as throwing money out the window sounds like fun, I don’t think many of us would actually do it. That’s why I don’t
recommend paper advertising to my clients. The holy grail of marketing is attention and paper just doesn’t have anyone’s
attention anymore.
Over the last 7 years, I have been asking people where they have found the property they enquired on. A staggering 95%
now say that they found it online (Facebook, email, Realestate.co.nz, Trademe Property, Google etc). That leaves 5% who
saw it in the window of the real estate office, saw the for sale sign or saw it in the paper. Seems silly then, to spend the vast
majority of your marketing budget on something which yields very little, if any, result.
2. I don’t withhold information in exchange for contact details!

People are so used to being able to just get whatever information they need at the click of a button. No one wants to wait
for the agent to get back to them with a two-page flyer in a day or two. That’s why I direct people to my website where
you can access the information immediately and without interruption. This gives them an opportunity to start their due
diligence process and in turn, ensure the property is a good fit for them before arranging a viewing.
3. Nothing rivals the reach and results of an effective digital media campaign!
With out a shadow of a doubt, social media is taking over our attention (if not our lives) on a daily basis. Over 2 million
Kiwis access Facebook, and more than half who discover a new product or brand which interests them, will investigate
further. As we can all testify, your cellphone has become the way most of us consume our infromation
Fun fact, more than half of all Kiwi’s will be on their cellphone while watching TV.
As mentioned before, the holy grail of marketing is attention. What I specialise in is creating engaging marketing
campaigns, which capture people’s attention. A great example is the sale of 28 Drivers Road. We put this property out to
my Facebook audience and client database, and had a cash offer within a few hours. The offer was well above my
client’s expectations.
The most beautiful thing about digital marketing is you can measure and analyse every part of a campaign. You can split
test your ads to see which one is performing better, alter the campaign part way through and target the campaign down
to very minute details. This means you are not wasting money showing your advert to people who don’t care.
What other agents and private sellers struggle with is the fact that getting people’s attention is only part of the buyer
journey these days, it’s what I do next that really set me apart.
4. No frills, no gimmicks. I am an amazing negotiator, and I always get results
My ability to negotiate deals in all price brackets is very well documented. With thousands of happy past customers and
over $50 million worth of properties sold, you could say I have had a bit of time to sharpen this skill.
Most agents look at negotiation as the interaction that happens from when the offer is made to when the deal is done.
I see it differently. To me, it starts when you decide on the method of sale, it involves the advice I give you on how to
present your property, in fact, every part of the process from the first interaction right through to the buyer viewing your
property online (or through me) plays a part in the outcome of your sale. This approach has seen me exceed my client’s
expectations time and time again, and develop an uncanny ability to sell properties that other agents fail to sell. A huge
part of my negotiation strategy is to generate buyer competition, this again ties back to how you approach not only the
marketing but the entire sale process.
Generating competition is one area where there is no substitute for experience, and it is, without doubt, one of the key
areas where private sellers lose out. Generating multiple offers is an art form and a skill you have to learn.
I have a very simple philosophy in life, which is to treat others in a way I would expect to be treated if I was in their shoes.
The same goes in my business, I always aim to deliver a service which I would be happy with if I was in your shoes, and it
upsets me when I see others in my profession proclaiming they are offering the best service and value to their customers
when clearly they are not.
That’s why I make every effort to market for the year we are in, and not just get stuck in the same old rut. I will continue to
develop, test, learn and analyse new and innovative ways of adding true value to my customers, and I really encourage
you to join me on this amazing journey.
PERSONAL GUARANTEE
My personal guarantee and commitment to you is to provide an enviroment of honesty, trust and mutural respect.
Everything I do and every decision I make will have your very best interests at heart.
Your sales campaign will be conducted in the most ethical, and transparent manner and you will be kept thoroughly
informed every step of the way. I will always strive to offer the most personal, considered service and will work tirelessly to
secure the best possible results for you, putting in the extra effort required to achieve a premium price.
My aim is to make sure you are thoroughly delighted with the results and your entire real estate experience, from start to
finish. I will be there for you long after your property has sold to provide astute market advice and assist you with any of
your real estate needs.
1 0 I M P O R TA N T Q U E S T I O N S
Please find below ten of the most important questions that should be considered when selling your home. If you are
seeing a number of agents it might be an idea to use this as an agenda to your meeting. It may save you time, provide
the meeting with structure and determine the most suitable agent for you. After all if you don’t have the best representing
you, you can’t expect the best results.
1. What do you know about your agents?
2. Where do buyers come from? How will a person ﬁnd your home?
3. How will your home be marketed? Why is that style of marketing best
for your home?
4. What are the internet capabilities of your agent?
5. How will the right buyers be found and how will the highest price
be achieved.
6. What social media marketing will you do?
7. Are you locked into all agents even if they aren’t doing the right job?
8. What happens when a buyer looks through your home?
9. How long does it take to get a property on the market?
10. What are the next steps?

P R E PA R I N G Y O U R H O M E F O R S A L E
Inside Presentation
• Ensure your house is clean and tidy.
• Think about hiring furniture or employing the talents of an interior designer.
• Make sure all doors work well (handles turn and lock smoothly, no jams).
• Open curtains to allow as much natural light in as possible. Turn the lights on.
• Remove clutter.
• Rub lavender oil into door-jams to provide a soothing clean smell.
Outside Presentation
• Replace any cracked/broken glass.
• Make sure all gates work well (handles turn and lock smoothly, no jams).
• Clean all the gutters
• Replace broken fences/missing palings
• Mow the lawns and mulch where necessary
Inspections/Open homes
• Try to be out of the home when buyers inspect as they will feel more comfortable and relaxed.
• Make sure the home is a at a comfortable warm temperature.
• Brew some coffee before each inspection (freshly ground is best) - the aroma creates a pleasing association
for buyers.
• Ensure your agent knows what makes your house a home - explain why it has that special ‘feel’ for you, point
out its highlights. This will also help the photographer
WHICH AGENT DO YOU CHOOSE?
Selling property is fraught with danger. Knowing whom to choose is a tough decision.
The right agent can mean the difference of thousands of dollars and the alleviation of immense frustration and stress. The
problem homes sellers face, is which company to choose. Everyone says they are the best - but how do you decide who
really is, is the best for you?
Ask our past and present clients what they think!
Ask the sellers who dealt with the agent you’re thinking of selecting:
• Did the real estate agent live up to promises?

• Did they receive the highest price? After all - the main purpose of an agent is to get the best price possible
• Were they happy with the service they received?
“A picture tells a thousand words”
When you are choosing an agent to sell your most valuable asset, you need to know who you are selecting has the runs
on the board. Or simply put - gets the job done. Don’t judge people on what they say they are going to do, look at what
they actually do.
3 7 2 B AY V I E W R O A D
ST CLAIR
10 Days on the market

32 Buyer inspections
Multiple offers presented to the owner
13,300 Video reach on Facebook

31,400 Total reach on Facebook
4,811 Views on realestate.co.nz
2,783 Views on trademe.co.nz
Agents estimated selling range

$490,000 to $530,000
Sale Price
$545,000
No print media
A huge saving in marketing for this client
2 CHISOLM PLACE
A N D E R S O N S B AY



$350,000 to $400,000
Sale Price
$366,000
No print media
173 HELENSBURGH ROAD
WAKARI



$260,000 to $300,000
Sale Price
$310,000
No print media
31 WILKINSON STREET
LIBERTON


538 Views on realestate.co.nz

$280,000 to $310,000
Sale Price
$325,000
No print media
88 SOMERVILLE STREET
A N D E R S O N S B AY

7 Buyer inspections


$240,000 to $260,000
Sale Price
$260,000
No print media
52 MARYHILL TERRACE
MARYHILL



$400,000 to $450,000
Sale Price
$445,000
No print media
1 3 H AT F I E L D S T R E E T
OPOHO



$430,000 to $470,000
Sale Price
$480,000
No print media
51 MAGDALA STREET
TA I N U I



$340,000 to $380,000
Sale Price
$350,000
No print media
4 M I T C H E L L AV E
MARYHILL
This property was sold in 7 days, through my

“Off Market” system. This system utilises my VIP
database, and has many benefits: qualified and moti-
vated buyers are viewing the property, no costs with
marketing or photography, quick sale.

$330,000 to $380,000
Sale Price
$330,000
No print media
28 DRIVERS ROAD
MAORI HILL
This property was sold in 10 days, through my

“Off Market” system. This system utilises my VIP
database, and has many benefits: qualified and moti-
vated buyers are viewing the property, no costs with
marketing or photography, quick sale.

$650,000 to $700,000
Sale Price
$725,000
No print media
2 ROBERT STREET
FA I R F I E L D



$400,000 to $450,000
Sale Price
$425,000
No print media
46 BRIDGER STREET
MARYHILL

5 Buyer inspections


$390,000 to $460,000
Sale Price
$440,000
No print media
My wife and I couldn't speak more highly of our
experience of selling our first home through Brad. Always
the ultimate professional who went over and above
throughout the process to get us the result we were after.
Charlie and Emily O’Connell
Brad sold my house in Tahuna and did a fantastic job and

achieved a great price that exceeded my expectations.
Brad was very professional and I highly recommend. He is
young and enthusiastic. Although young he maintained a
strong confident knowledge of the market, and was on
point with comparable homes. Communication was top
notch. I have since listed a further 2 houses with Brad and
I am extremely happy with service.
If you are selling give him a bell.
Weston Marr
We were well pleased we chose Bradley Lee to sell our
house. Bradley made everything incredibly easy and we
were delighted with how well he marketed our home and
delivered multiple offers all in an incredibly short period of
time! Highly recommended, next time we are selling we
will not look anywhere else.
Cameron Olsen
The very first interaction was well organised, efficient,

professional and approachable. He knew exactly how to
market our homes and without a doubt achieved a result
beyond our expectations. Thanks Bradley for all your hard
work and helping us achieve our goals.
Kylie Oranje
Bradley has sold two of our properties now and each time
was in professional and friendly manner. He always had our
best interested at heart and achieved excellent results with
sale prices above our expectations. We would highly
recommend him to anyone selling their family home or
investment property
Callum Bruce
Bradley values long term relationships over short term

profits and that shows in his approach to selling real
estate. Bradley did a great job of listing and selling my
property exceeding my expectations in every way shape
and form. Thanks again Bradley
Daniel Marr
PERSONAL MESSAGE
In today’s competitive real estate market it is important to understand the significance marketing plays in the sales
process. It is not enough these days to simply place a photo or two, and a few descriptive words on a window display or
the internet.
The correct marketing of a property is integral to achieving a successful sale result. A comprehensive marketing plan can
mean the difference in many ways to thousands of dollars in the final selling price.
When you engage Bradley Lee to sell your most vauable asset, you can be assured of receiving cutting edge innovative
marketing. My research has shown the more buyers you reach, the greater the chance of securing a buyer who will pay a
premium price for the property. You can’t sell a secret, so to speak.
I understand the importance of leaving no stone unturned when searching for a buyer for one of my owner’s homes.
Facilitating exposure through the right mediums ensures I maximise our chances of achieving a premium price. After all,
anyone can sell property, but selling it for the best price is a different matter.
I not only believe in my marketing strategies, but know from research conducted over years, these strategies work. This is
why I can say with confidence “I bring more buyers to your door”, which means I will always get the best possible price
for your home.
When you appoint me you’ll find it a matter of commitment.

MARKETING OPTIONS
My marketing programme is facilitated through various online and social media spectrums
bradleylee.co.nz
PERSONALISED BRANDING HERE

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bradleylee.co.

The value the agent used to bring, is all but gone!

These are the top outcomes

1. I don’t do paper advertising!

2. I don’t withhold information in exchange for contact details!

1. What do you know about your agents?

4. What are the internet capabilities of your agent?

6. What social media marketing will you do?

8. What happens when a buyer looks through your home?

9. How long does it take to get a property on the market?

10. What are the next steps?

Ask our past and present clients what they think!

• Did the real estate agent live up to promises?

“A picture tells a thousand words”

10 Days on the market

13,300 Video reach on Facebook

Agents estimated selling range

17 Days on the market

9,500 Video reach on Facebook

Agents estimated selling range

15 Days on the market

3,700 Video reach on Facebook

Agents estimated selling range

7 Days on the market

6,000 Video reach on Facebook

Agents estimated selling range

13 Days on the market

7,500 Video reach on Facebook

Agents estimated selling range

12 Days on the market

10,400 Video reach on Facebook

Agents estimated selling range

18 Days on the market

9,800 Video reach on Facebook

Agents estimated selling range

22 Days on the market

8,700 Video reach on Facebook

Agents estimated selling range

0 Days on the market

This property was sold in 7 days, through my

Agents estimated selling range

0 Days on the market

This property was sold in 10 days, through my

Agents estimated selling range

16 Days on the market

8,600 Video reach on Facebook

Agents estimated selling range

7 Days on the market

9,700 Video reach on Facebook

Agents estimated selling range

Charlie and Emily O’Connell

Brad sold my house in Tahuna and did a fantastic job and

The very first interaction was well organised, efficient,

Bradley values long term relationships over short term

When you appoint me you’ll find it a matter of commitment.

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