ENTREPRENEURSHIP DEVELOPMENT PROGRAMME

-Project Synopsis-

Introduction:
Entrepreneurship development in the rural areas for the benefit of
unemployed women and youth is an innovative contrivance in the present society.
Effort to preserve the seasonal fruits in Orissa by extending orientation and training
through requisite employment support mechanism is being made by both Govt. and
Non-Govt. sector. The milieu of the Endeavour is growth of agriculture and allied
sector and economic prosperity of rural farmers and establishes effective integration
and synergy between agriculture and agro-based industries. Food processing adds
value, enhances shelf live of the perishable agro-food products, encourages crop
diversification and ensures remunerative market price of the agricultural produce by
making it more marketable. The immense national waste owing to loss of fruits and
vegetables as well as other agricultural produces in India is well known without
knowledge on scientific and modern method of food processing, preservation,
storage and appropriate infrastructure. Due to lack of appropriate entrepreneurship
skill, the food processing units are suppose to be extinct in the countryside. In order
to promote the processing units and generate adequate employment facilities in our
state, it is required to educate the village youth and women to grow and be
financially viable in the growing market situations. There is a tremendous growing
market in Orissa for cooked foods, snacks, quick kitchens and refreshment. Every
urban sector has hundreds of mobile food selling carts, vans kiosks, unauthorized
stalls, and eateries besides restaurants. Hence processed and preserved food items
can find a ready market provided adequate quantities of food stuffs and involvement
of trained entrepreneurs in the sector.

Basic Objectives:
The basic objective of the project proposal is to enable the trainees to
establish commercially viable enterprises in food and agri-processing and promote
marketing of various items after acquiring preservation techniques.
 To provide basic knowledge of project formulation and management
including technology, marketing and profitability.
 To motivate the trainees and instilling confidence in them to start and
manage a business venture.
 To educate the trainees to avail opportunities and financial assistance
available in different sectors for food processing units.
 To provide escort services to enable the trainees to avail credit linkages
from financial institutions.
 To facilitate the trainees to procure raw materials and market linkages.
 To disseminate and share knowledge for overcoming risk factors in
running food-processing units.

Methodology:
The main activities of the project are: ‘To empower the artisans and
entrepreneurs for food preservation and marketing of the produces’; and ‘To raise the
economic condition of the youth and women and their motivation to be an
entrepreneur in commencing the enterprise will be basic methods of the programme’.
The entrepreneurs will be educated for preparation of project reports for obtaining
financial assistance and market survey, resource management, food laws,
knowledge on latest machinery, exposure visits, book keeping and financial
management etc. They will be educated on costing and pricing of products. Various
case studies of successful entrepreneurs will be presented during the course of
training. The module of the EDP will be strictly followed as detailed below:
The course content for EDP shall include the following as per the guidelines.
a) Motivation training.
b) Opportunities available.
c) Imparting knowledge about supporting Organization including financial
Institutions and their schemes.
d) Market surveys, identification of project in food processing.
e) Preparation of Project Report for Bank Financing.
f) Management of resources i.e. men, money and materials.
g) Rules/ Regulations of Local bodies
h) Food Laws such as FPO/PFA/ECA/BIS etc.
i) Appropriate and latest Machinery including information on manufacturers
j) Factory visits, meeting with entrepreneurs
k) Market perception, market intelligence and Marketing itself particularly in
respect of the areas from which trainees are drawn.
l) Book keeping & Accounts
m) Presentation by Industry Associations (a) possible areas for setting up
units considering the local comparative advantage and (b) difficulties
generally faced by entrepreneurs.

Justification:
The effort on the proposed project must achieve the vital objective of the
scheme framed by the Govt. in the district of Cuttack. All the relevant information is
available in the district and can be assembled with the endeavor of the organization.
It is obvious that enormous quantities of vegetables, fruits and agricultural produces
are being damages due to lack of processing skill and preservation techniques. It is
therefore a pressing need of growing demand for more processed food and creation
of opportunities in employment sector by setting up food processing units. The main
focus will be mobilization of youth and women to form and set up processing units.
Amalgamation of SHG initiative with processing units will be support for the
entrepreneurs in setting up the units.

Proposed Project Area:

The proposed project area is at Cuttack and effort shall be made to involve
the youth and women having interest in respect of entrepreneurship development
sector. The organization is having manpower to organize the seminar for the interest
of the society. The organization will maneuver the project and concentrate on the
work at the Head office at Gamhandia New Colony, Cuttack. By the effort, the target
group of Cuttack district shall be covered with a hope to maximize the extent of
accomplishment in respect of the very objective of the scheme. Experts in the sector
shall also be involved in the said project.

Project Input:
The project staff as well as the staff of the organization including research
associates of the organization will maneuver the project. The resource persons shall
motivate the youth and women for this enterprise on the basis of the modules
described earlier.
Project Output:
The project will definitely bring out the expected result according to the
objectives assigned to the project as well as specification of the Government. The
project associates of the organization will work according to the norm and directives
of the project concerned. The programme will concentrate on the skill development
the entrepreneurs and target beneficiaries under the project.

Target Group:
25-30 Nos. of Women and Girls from weaker section during the age limit 15 to 35

Accommodation:
The training center shall be operationalized in a building on rental basis.
Water & electricity provisions exist in the proposed training centre.

Training Infrastructure:
The Organization is having requisite training infrastructure to impart training
on the trades suggested in the project. The training programme shall be successful
by the institutional support mechanisms. The requisite tools shall be provided to the
trainees during the course of training.

Master Trainers/Resource Person:

Experienced Instructors are working for the organization in different training
programmes. Instructors with requisite skill in the proposed trade shall be engaged
for success of the training programme.

Duration of the training programme:

The duration of the training programme shall be for a period of 6 weeks
Accordingly the training module the programme has been contrived for completion
with interim evaluation of feed back for all-round success of the programme.
Tentatively the training programme shall be commenced as per the directives of the
Govt.

Expertise of the Organization:

The organization has been conducting many youth developmental and skill
development oriented programmes in the project area. The organization is well
equipped with training faculties and required expertise for the purpose. The major
thrust of the training shall commensurate in time for smooth functioning of the
programme.

Follow up:
The follow-up phase should continue for a period of 12 months and about
50% of trainees should set up their processing units. Our agency will look after the
following factors after completion of the programme:
i) To help the trainees in identification of viable project based on locally
available raw material or market and preparation of project report
ii) To conduct the follow-up meetings to help the trainees in filling up the
application form for financial assistance from various agencies including
financial institutions and State Govt.
iii) To pursue their application with the concerned agencies to get the finance
sanctioned.
 iv) To help the trainees in the allocation of land/building/electricity and water
for starting new enterprises.
v) To help trainees in identifying suitable machinery and machinery suppliers
and sourcing of raw materials.
Financial Proposal:
Sl. No. Units of Expenditure Amount (Rs.)
1. Pre-training and promotional expenses, surveys, Rs.15, 000/-
advertisement and publicity/selection of candidates
2. Inauguration/Valediction Rs.10, 000/-
3. Printing cost of course material, banners/certificates Rs.15, 000/-
etc.
4. TA/Honorarium to guests faculties/ speakers/ Rs.30, 000/-
resource persons
5. Traveling cost of exposure visits to factories / Rs.25, 000/-
successful enterprise
6. Light Refreshment Rs, 25,000/-
7. Rent of Hall including audio-visual & Manpower Rs.20, 000/-
expenses
8. Follow up expenses Rs.60, 000/-
Total Rs.2, 00,000/-

Total Grant requested: Rupees Two Lakhs only.

Conclusion:
The project will achieve the expectations of the mission and the exertion in
this regard must gratify the need of the project without fail. The organization has
been involved in the similar type of work and has gathered the eccentricity and can
take up the responsibility in an innovative manner. The Organization i.e. Women &
Child Development Society is having the required expertise for organization of
conducting similar programmes in the state. The programe can be successfully
organized out of the past experience and existing resources.