Beruflich Dokumente
Kultur Dokumente
1. This appendix consists of three tables that all employ Bachman and Palmers’ (1996: 49-50) framework
2. Appendix Two provide the detailed explanation of each label in the tables.
3. As indicated in 2.2 and 3.2, this appendix includes three tables. The first one is a table that deconstructs the salient features of three samples genuine
academic lectures (from Yale Online Lectures Programme), which are retrieved from the following URL:
http://open.163.com/movie/2009/9/C/A/M71QJQ2MQ_M71QK9JCA.html
http://open.163.com/movie/2010/3/5/Q/M7OTJK3C3_M7OTLPO5Q.html
http://open.163.com/movie/2010/5/D/K/M6GGHJIVC_M6GGO8NDK.html
The information collected in the three table is based on my observation and subjective interpretation of the three samples of genuine academic lectures
4. The second table and the third table employ the same framework to deconstruct the salient features of the test tasks collected from the TOEFL samples
5. The information collected from the first table will be employed as the foundation, by which a comparison can be made between the foundation and the
Structure The boundaries for the six recordings in the TOEFL listening test is distinguishable. In one
set of TOEFL, there are 34 question items (six question items per lecture and five question
items per conversation) in the listening section. In other words, only 24 question items
for academic lectures. Each question is of equal importance, and the order of the 34
question items are fixed (to be precisely, the order of the six recordings is fixed). All the
question items are provided to the candidates after the recordings play.
Time of allotment The time allotted for the candidates to answer the question items is adequate. The
candidates are given time to recall the information of the recordings they hear to answer
the questions.
Scoring method All the question items in the TOEFL listening test are closed questions (The answer for
each question item is provided for the examiners. Each piece of answer sheet is measured
by machine. The official organisation of TOEFL provides the detailed explanation of
criteria of measurement.
FEMALE PROFESSOR: Have you ever heard the one about alligators living in New York sewers? The story goes like this: a family went on vacation in Florida and
bought a couple of baby alligators as presents for their children, then returned from vacation to New York, bringing the alligators home with them as pets. But
the alligators would escape and find their way into the New York sewer system where they started reproducing, grew to huge sizes and now strike fear into
sewer workers. Have you heard this story? Well, it isn't true and it never happened, but despite that, the story has been around since the 1930s.
Or how about the song "twinkle, twinkle little star", you know, [sings] "twinkle, twinkle, little star, how I wonder what you are. "Well we've all heard this song.
Where am I going with this? Both the song and the story are examples of memes, and that's what we would talk about, the theory of memes.
A meme is defined as a piece of information copied from person to person. By this definition, most of what you know, ideas, skills, stories, songs are memes. All
the words you know, all the scientific theories you've learned, the rules your parents taught you to observe, all are memes that have been passed on from
person to person.
So what? You may say. Passing on ideas from one person to another is nothing new. Well, the whole point of defining this familiar process as transmission of
memes is so that we can explore its analogy with the transmission of genes. As you know, all living organisms pass on biological information through the genes.
What's a gene? A gene is a piece of biological information that gets copied or replicated, and the copy or replica is passed on to the new generation. So genes
are defined as replicators. Genes are replicators that pass on information about properties and characteristics of organisms. By analogy, memes also get
replicated and in the process pass on culture information from person to person, generation to generation. So memes are also replicators.
To be a successful replicator, there are three key characteristics: longevity, fecundity and fidelity. Let's take a closer look.
First, longevity. A replicator must exist long enough to be able to get copied, and transfer its information. Clearly, the longer a replicator survives, the better its
chances of getting its message copied and passed on. So longevity is a key characteristic of a replicator. If you take the alligator story, it can exist for a long time
in individual memory—let's say, my memory. I can tell you the story now or ten years from now, the same with the twinkle, twinkle song. So these memes have
longevity because they are memorable for one reason or another.
Next, fecundity. Fecundity is the ability to reproduce in large numbers. For example, the common housefly reproduces by laying several thousand eggs, so each
fly gene gets copied thousands of times. Memes, well, they can be reproduced in large numbers as well. How many times have you sung the "twinkle, twinkle
song" to someone? Each time you replicated that song—and maybe passed it along to someone who did not know it yet, a small child maybe.
And finally, fidelity. Fidelity means accuracy of the copying process. We know fidelity is an essential principle of genetic transmission. If a copy of a gene is a bit
different from the original, that's called a genetic mutation, and mutations are usually bad news. An organism often cannot survive with a mutated gene—and
so a gene usually cannot be passed on, unless it's an exact copy. For memes however, fidelity is not always so important. For example, if you tell someone the
alligator story I told you today, it probably won't be word for word exactly as I said it. Still, it will be basically the same story, and the person who hears the story
will be able to pass it along.
Other memes are replicated with higher fidelity, though—like the twinkle, twinkle song? It had the exact same words 20 years ago as it does now. Well, that's
because we see songs as something that has to be performed accurately each time. If you change a word, the others will usually bring you in line. They'll say,
"that's not how you sing it", right?
So, you can see how looking at pieces of cultural information as replicators, as memes, and analyzing them in terms of longevity, fecundity and fidelity, we can
gain some inside about how they spread, persist or change.