Beruflich Dokumente
Kultur Dokumente
Phillip Khan-Panni
Blog and Social Media
Marketing Strategy
2nd July 2012
Digital Marketing| Strategy | Campaigns | Training
Considerations
• Create a unified, powerful and clear marketing message through Digital Media
• Impactful, inspirational and interactive website and blog at www.PhillipKhan-Panni.com
• Ease of use for client to write blog posts himself
• Ability to easily upload images and videos
Recommendations
• Evaluate market position against other thought leaders in the same market as Phillip
Khan Panni
• Create, evaluate and implement marketing strategy based around web presence and
Social Media impact
• Critically evaluate and revamp all copy and branding so that it’s consistent across all
digital platforms
• Create and implement a powerful Social Media strategy
www.PhillipKhan-Panni.com
www.PKPCommunicators.com/
www.PKPCommunicators.wordpress.com/
These websites however present a mixed message and the blog at WordPress is outdated and
gives the wrong impression since it’s not self-hosted.
Instead, we believe that Phillip Khan-Panni needs a single solid website and blog platform to
present and market his services and to raise his profile to that of his peers.
His single website at www.PhillipKhan-Panni.com will ultimately become a show case of his
professional speaking and other services.
We recommend creating and implementing a powerful marketing strategy based around Phillip
Khan-Panni’s web presence, using all the latest Social Media trends and tools.
As well as creating the website with a blog, we can also offer the following which will really
enhance the impact of Phillip’s work.
The quotation covers the basic requirements as understood from the brief telephone meeting with
Phillip Khan-Panni in June 2012.
We will make additional recommendations where we feel they would be useful - these will fall
outside the scope of the quotation and will be shown as options to consider.
Recommendations
Our recommendations are as follows:-
• Train Philip Khan-Panni to create blog posts himself on an ongoing basis with articles,
images and video updates.
• Expand on Phillip’s current exposure and following on Ecademy and build on this on
other Social Media channels – Facebook, LinkedIn and Twitter
• Create and implement a powerful Social Media strategy across certain recommended
channels – Facebook, Twitter and LinkedIn and others.
Our unique approach helps you develop a voice that's guaranteed to be heard in the vast
expanse of the internet. We have a growing team of designers, copywriters and internet experts
who know how to engage an audience and bring the personal touch to business relationships.
Within our team we have creative thinkers who produce innovative ideas that are workable in the
real world. By including people who can work strategically alongside people who are able to
deliver at the detailed level, we have a strong and comprehensive team.
Experience
We have extensive experience in all types of businesses, from start-ups to multi-national
companies. We have inside knowledge of how major institutions control brand awareness whilst
allowing employees the flexibility to speak on their behalf.
We have an in-depth knowledge of the use of Social Media and especially the creation of
powerful blog platforms.
Arvind Devalia
Arvind comes from a solid corporate and marketing background and he now
brings his entrepreneurial spirit and panache to the world of Social media
marketing.
Arvind has been involved in online marketing for the past 13 years and is well
known for his many internet projects.
Shilpa Panchmatia
Shilpa is an entrepreneurial businesswoman born and bred. She is a marketer
by profession and spent several years in the FMCG sector before starting her
first business.
Theresa Truscott
An ex-teacher, Theresa also has over 25 years experience in business. She
has worked extensively in IT in both the public and private sectors, giving her
a broad understanding of business practice.
Theresa has been involved in online marketing for the past 10 years and has
made it her mission to keep up to date with the latest trends in both online and face to face
networking.
www.AngeliqueTsang.com
www.ArvindDevalia.com/blog
www.BooksLovedbyKids.com/
www.CindyStern.com/
www.EasyScienceExperiments.co.uk
http://www.2Londres.com/
http://www.ZiiRii.com