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AGENDA
- Review of current activities
o Social Media (FB/Twitter)
o Information Booths (Capital Pride, DC Black Pride, DC Youth Pride)
o Sandwich Boards
o Online/Print Advertising (Metro Weekly)
o Recordation of DC via photography
o Online Event Calendar/Invitations to LGBT groups
- Review of resources for 2018-2019
o Likely will receive increase of $600 in annual budget (totaling $3,000)
o Continued emphasis on cost-effective/free advertising / need for continued
frugality
- Goals for 2018-2019
o Inventory of Events
3 CPSB Concerts (and open houses)
2 DC Swing! Concerts (and open houses)
DCDD Marching Band Open House and Marching Band Season
o Increase number of information booth events
Creating Change – National Gay and Lesbian Task Force
Capital Trans Pride
Ask Rayceen Show
Other events
o Increase advertising
Number of online/print advertising opportunities
Increase use of social media
Factoids on our organization and our community
Member interviews
New placards for DCDD Marching Band Flip Folders
Issuance of press releases for all DCDD events
Inviting a music critic to attend and publish review of a performance
Increasing the number of POC’s for online event calendar
posting/invitations’ (10 from each committee member)
o Increase ticket sales (resurrection of Project 300)
o Increase use of media
Increase professional photography use for events
Use of GIFs (Boomerang) and other multimedia options for use in
promotion of the band
o Anticipated burden: change of DCDD logo will require change to all
signage/handouts, etc.
- Brainstorming of additional activities
o Long-term: production assistants
o Presenting at LGBT on cost-effective publicity activities
o DCDD branded schwag give-aways
o Professional signage for chase car
o Discount codes to teach on the effectiveness of on-line advertising
o Surveys of audience attendees (age range, etc.)